Demonstrate character.
Logo
The logo is the connecting element and conveys the brand at every point of contact: Modern, self-confident and with a hint of sophistication, it directly transports what the brand stands for.
The name "Austria" is creatively complemented by the direct integration of the flag. The Austrian flag is hoisted in every language adaptation, giving it a visually unique selling point.
The logo is the connecting element and conveys the brand at every point of contact: Modern, self-confident and with a hint of sophistication, it directly transports what the brand stands for.
The name "Austria" is creatively complemented by the direct integration of the flag. The Austrian flag is hoisted in every language adaptation, giving it a visually unique selling point.
Flag
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With its representative role, the flag combines essential values: the straightforward design symbolises clarity, while the suggested motion conveys liveliness.
The flag should only be separated from the word mark and used individually if circumstances require it, for example as a profile picture on social media.
The logo must not be rotated.
The flag may not be displayed in colours other than red, black/grey and white.
The correlation between flag and typography must not be changed.
The flag must not be distorted.
The flag must not be mirrored.
The typography must not be modified.
In order to guarantee readability, be careful not to place the logo on unquiet details.
The logo must not be placed in the document without safe space. The logo safe-space of 1.5 flags must neither be exceeded nor less.
Generally, the logo must not be placed in the upper left or in any of the lower corners, unless there are valid reasons like i.g. disturbing factors (handles of carrier bags, punch holes etc.)
