Abstract
The article analyzes the factors influencing the choice of air transport services. Their diagnosis affects the adjustment of the transport service and additional services to individual consumers’ expectations. In view of competition on the market of transport services, air carriers try to determine the expectations of potential passengers. Basing on the above considerations the main objective of the research study was determined and the factors influencing the choice of air transport services were defined. Basing on my own primary research I ranked the most important incentives to choose air transport, disincentives, as well as factors of a neutral character. In addition, I indicated the most important additional services chosen by the passengers who use Polish airports. In the last part of the article I pointed out the relationship between the destination and the factors encouraging, neutral and discouraging the choice of air services.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Air carriers may impose quantitative and weight limits of hand and checked luggage.
References
Hansen, F.: Consumer Choice Behavior. A Cognitive Theory. Free Press, New York (1972)
Robertson, T.S., Ward, S.: Consumer behavior research: promise and prospects. In: Ward, S., Robertson, T.S. (eds.) Consumer Behavior: Theoretical Sources. Prentice-Hall, New York (1973)
Walters, C.G.: Consumer Behavior. Theory and Practice. Irwin, New York (1974)
Engel, J.F., Blackwell, R.D., Miniard, P.W.: Consumer Behavior. Harcourt Brace, Chicago (1993)
Garbarski, L., Rutkowski, I., Wrzosek, W.: Marketing. The Turning Point of a Modern Company. PWE Publishing, Warszawa (2001)
Kotler, Ph, Keller, K.L.: Marketing. Rebis Publishing, Poznań (2012)
Przybyłowski, K., Hartley, S.W., Kerin, R.A., Rudelius, W.: Marketing. ABS Publishing, Warszawa (1997)
Rucińska, D., Ruciński, A., Wyszomirski, O.: Marketing Management in the Market of Transport Services. University of Gdańsk Publishing, Gdańsk (2004)
Rucińska, D., Ruciński, A., Tłoczyński, D.: Air Transport. Economics and Organization. University of Gdańsk Publishing, Gdańsk (2012)
Głowacki, R., Kossut, Z., Kramer, T.: Marketing. PWN Publishing, Warszawa (1984)
Czownicki, J., Kaliński, D., Marciszewska, E.: Air Transport in a Market Economy. SGH University, Warszawa (1992)
Wensveen, J.G.: Air Transportation. A Management Perspective. Ashgate, Farnham (2007)
Doganis, R.: Flying off Course. Airline Economics and Marketing. Routledge, London and New York (2010)
Holloway, S.: Straight and Level: Practical Airline Economics. Ashgate, Hampshire and Burlington (2003)
O’Connor, W.: An Intruduction to Airline Economics. Praeger, Westport (2000)
Tłoczyński, D.: Competition on the Polish Market for Air Transport Services. University of Gdańsk Publishing, Gdańsk (2016)
Belobaba, P.P.: The Airline Planning Process. In: Belobaba, P.P., Odoni, A., Barnhart, C. (eds.) The Global Airline Industry. Wiley, Chippenham (2010)
Rosa, G.: Transport Services. Market Competition Marketing. University of Szczecin Publishing, Szczecin (2006)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing Switzerland
About this paper
Cite this paper
Tłoczyński, D. (2017). Air Transport Service in Academic Research at Polish Airports. In: Sierpiński, G. (eds) Intelligent Transport Systems and Travel Behaviour. Advances in Intelligent Systems and Computing, vol 505. Springer, Cham. https://doi.org/10.1007/978-3-319-43991-4_3
Download citation
DOI: https://doi.org/10.1007/978-3-319-43991-4_3
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-43990-7
Online ISBN: 978-3-319-43991-4
eBook Packages: EngineeringEngineering (R0)