FRANCE. Ukrainian vodka specialist Nemiroff has debuted its ultra-premium vodka offering, Lex by Nemiroff, with a tasting experience at Paris-Le Bourget Airport.
Travellers can sample Lex by Nemiroff at the airport through different cocktails including the Espresso Martini, Ukrainian Mule and Marichka, all available in the Airport Advanced Lounge. The signature cocktails showcase the versatility of the vodka and underline Nemiroff’s role as an ambassador of Ukrainian culture to the world.
Paris-Le Bourget Airport holds the largest number of private jet terminals (or Fixed-Base Operators) and is known for hosting prestigious air shows, including the Paris Air Show.
Nemiroff CEO Yuriy Sorochynskiy commented: “After the recent product announcement in Cannes, France, just few months ago, we are thrilled to introduce Lex by Nemiroff at Paris-Le Bourget Airport, a hub synonymous with luxury and sophistication.
“This collaboration allows us to share our commitment to excellence with a selective audience that appreciates the finer things in life.”
The development process for the ultra-premium Lex by Nemiroff expression took three years and involved 100 tastings. The vodka’s distinct flavour profile was influenced by its terroir, which features wheat from the Podilia region and water from a local artesian spring. It is velvety on the palate and offers biscuity undertones, leaving a lingering rounded, smooth and perfectly balanced sensation.
Lex by Nemiroff is presented in a specially designed bottle made from perfume glass produced in France by Saverglass. Additional elements of the bottle and packaging are made in Ukraine to support local producers and promote Ukrainian craftsmanship. ✈
On Location: In a special interview with The Moodie Davitt Report Owner & Chairman Martin Moodie in Cannes, Nemiroff CEO Yuriy Sorochynskiy discusses the launch of LEX by Nemiroff.
