Mega Events in Brazil Managing Events for Hospitality & Tourism Industry A Report on Rio de Jenairo’s Carnival 1/27/2018 Table of Content: S. No Topic Page No. 1 Introduction 3 2 Complexities in Rio de Janeiro's Carnival 5 3 Size, Nature and Structure of Rio de Janeiro's Carnival 8 4 Service Quality Management 12 5 Risk Management in Rio Carnival 15 6 Planning Process of Rio Carnival 2014 16 7 Operational Management 18 8 Recommendations 19 9 Conclusion 20 10 References 20 Introduction: Events are considered to be the catalysts in promoting tourism for any country and also used as a focal point for marketing strategies for many destinations. Planned events have major impacts and roles in the hospitality and tourism industry that create destination competitiveness and generate substantial revenue. However, the term “Event Tourism” has gained popularity and importance during the last few decades. Due to modernization, world’s economy is moving towards the experience-based economy by concentrating on staging experiences for the satisfaction of customers, which is beyond the concept of just selling goods and providing services to the customers. In this type of business, the service providers can be termed as stagers, who provide entertainment to people through their performances and exotic venue décor (Pine and Gilmore, 1998). This experience industry is classified into three major categories such as enhancers, infusers and makers which are somehow share a common aim that is to entertain people. The experience providing is different from selling any product or offering any service as it requires more involvement and participation in order to fulfill the expectations of the spectators (Goldblatt, 2008). The event tourism has become a major source of earning for many countries and a best possible way to promote the culture of host country. The vivacity of event tourism directly intermingles with the minds of the tourists and leaves a good memory for a long time, which indirectly benefits the host country in sense of its positive image building to the world (Cooper et al., 2008). However, during the past few decades, the increase in globalization resulted in the growing popularity of event tourism throughout the world, which in fact increased the realization and importance of event management as a prime field in order to build, organize and supervise events (Jago & Shaw, 1998). Events can be differentiated into many types based on the category, size and domain such as public events which has a big number of audience and participants or private events which revolve around the primary interest of individuals, small or miniature private groups. The categorization of events is well explained through figure 1. Such types of event can be considered as mega events which are organized in a large scale and can cater a huge cluster of people gathered in a single place. In this report, we will discuss one of the most well known and gigantic mega events of the globe which is also known as the biggest party in the planet that is Rio de Janeiro’s Carnival. Figure 1: Types of events From above diagram, carnivals are fall under the category of cultural celebrations. Although there are many carnivals celebrated in different locations of the globe, including different locations in Brazil as well as many other catholic countries but Rio de Janeiro’s carnival is extremely popular all over the globe due to its gargantuan size and flamboyant performances. Due to this reason, it is registered in Guinness world records as a biggest carnival celebrated on the planet earth. Around more than 2 million people take part in every single day of the carnival and more than 600,000 people travel all the way to Brazil from every corner of the world to just witness and feel the magic of the festival (Rio Carnival Services, 2014). In this report, we will discuss the complexities involved in organizing Rio de Janeiro’s Carnival in 2014, its SWOT analysis, risk management and services available in the carnival. Picture 1: Rio de Janeiro’s Carnival Complexities in Rio de Janeiro’s Carnival: Mega events draw huge amount of participants which assemble in a large and defined area which can cause great unwanted impacts. Organizing mega events require strategy management to evaluate the likelihood of mishaps and complexities. These complexities can be social, ethical, legal, potential risks and service issues. Consideration of these points before organizing mega events is essential as these are important for the sustainability of the event (Bramwell, 1997). In Carnival of Rio, there are many complexities present which should be considered before staging the Sambadrome and executing the event successfully. Social: There are many reports which have been published in the past regarding the corruption and black money involved in the samba school competition. The completion is so fierce that even officials of samba school are being murdered. Just before the Carnival of 2014, the vice president of most prominent school “Vila Isabel” Mr. Freire was murdered by gunshots (Parallels, 2014). Similar reports are also took place after the 2014 carnival. One of the reports have accused 12-times champion “Beija-Flor” samba school’s group who was involved in receiving funds from foreign government through illegal means (The Guardian, 2015). Carnival crimes are also present in the scenario, such as practicing of “animal game” which is an illegal gambling game in Brazil practiced by Bicheiros, result fixing of the competition and winning of competition by false means (Financial Times, 2015). Ethical In mega events, ethical issues can also create serious problems for the organizers and image of the event in front of the audience. There were many unethical issues reported during the carnivals in the past years which are related to street harassments and abuse. In 2014 Carnival, the incidents of harassments and groping were reported. Many intellectuals blame hypersexuality, extravagant adornments and revealing costumes of the carnival as the biggest reasons for such incidents (PulseAmerica, 2014). Legal The preparation of such mega events requires a massive labor force. The labor expenses and availability are the major concern of organizers. Some reports have been published regarding the existence of child labor in samba schools’ parade preparation of 2014 carnival. In Rio’s Carnival preparation, it must be taken into consideration that there should be no child labor being practiced at all. In Rio de Janeiro, the slum areas are densely populated. The biggest slum area of Rio is Rocinha comprising of around 200,000 inhabitants. So there is a chance that child labor can be available from these areas due to lack of resources and need for money. According to International Labor Organization (ILO), Tourism and Hospitality sector usually have a high chance to exploit child labor because of less technical skills needed (Christine, 1999). Regulations Although Rio’s carnival 2014 went great and termed as most successful event but in recent times, newly elected mayor of Rio de Janeiro Mr. Marcelo Crivella, has taken decision to minimize the funds to half for each of the carnival’s 13 special samba schools. He has also emphasized to minimize the volume of the carnival by decreasing the samba schools and their fleet. This regulation is resulted due to the financial crisis which Brazil is facing nowadays. This can have a serious repercussion on organizing the event successfully in 2018 (Telegraph, 2017). Risk: There are many potential risks present which can pose a serious threat for event management. Some of the unforeseen risks can be termed as natural disasters and terrorism. But some risks can be calculated and foreseen so that the organizers can plan their strategy accordingly (Porto, 2010). Rio de Janeiro is considered as the great place to visit for tourism but not as good as for living. According to the survey conducted by top news channel of brazil “Globo news” that 7 out of 10 residents would leave Rio due to the intense violence and crime rate. This issue is likely to rupture the colorful image of Rio if not dealt properly. SWOT analysis: SWOT analysis of Rio de Janeiro’s Carnival 2014 can be described as follows: Strengths: World’s biggest carnival celebrated in 2014 as Rio Carnival before Lent or 40 days before Easter. Around 900,000 foreigners and 2 million indigenous people came to see the carnival. It was celebrated in the heart of Rio’s city which is also known as “The Marvelous City”. Weaknesses: Rio de Janeiro is considered to be one of the dangerous cities in Brazil due to its high crime rates which indirectly impacted the carnival of 2014. During the time of Rio’s Carnival 2014, there was a serious issue of accommodations for travelers as Brazil was going to host 2014 FIFA World cup from July, 2014. Due to the large number of slum areas, it gave a grimy image of Brazil to the world during the 2014 carnival. Opportunities: Providing improved sanitary services, accommodations and minimizing communication gaps can boost tourism for carnival. The competition between Samba schools should also be expanded from intercity level to international level so that other countries can also take part in it. Threats: Days before the starting of 2014 carnival, there was a major threat of mass protests against the Government due to the reason that Government was trying to displace the slum area residents for pre-World cup preparations. Terrorism activities were also listed as major threats for the event. Services Issues: During the mega events, many issues awere raised regarding the services provided by the organizers. In Rio’s carnival 2014, large amount of people displaced from their resting place to the Sambadrome. This type of transportation issue was resolved by the management of carnival by offering many shuttle services and dedicated taxi service for the tourists so that they can reach the Sambadrome without any complexities and difficulties (Rio Carnival Services, 2014). During the carnival, people usually drink beer much more than their regular consumption. In that case, they need toilets for the call of nature. However, this problem was resolved by the authorities to place 25,000 portable toilets all over the Sambadrome. Size, Nature and Structure of the Rio de Janeiro’s Carnival: Type of Event Although historically, carnival of Rio de Janeiro was considered to be the religious festival which is being celebrated before Lent, but now it is known as the cultural festival which portrays the true colors from all corners of the Brazil and signifies the essences of Brazil’s culture and customs (Featherstone, 1997). Rio de Janeiro carnival, 2014 was one of the examples of cultural events which organized just before the football World Cup 2014 and this carnival is considered to be one of the most successful carnivals in the history of Brazil. Mission: The mission statement of the Rio’s Carnival 2014 clearly indicates that the people of Brazil should enjoy and celebrate the act of farewell to the pleasures of the body before the beginning of Lent after which people should abstain from all bodily pleasures till the day of Easter. During this 5-day celebration, the energy of the carnival should be vibrated throughout the globe spreading the message of peace (Rio Carnival Services, 2014). Participants: The participants of the carnivals were those samba school groups who prepare themselves for the whole year just for these celebration days. These schools chose diverse themes and songs in order to perform at the Samba parade. These themes depicted scenarios of the Brazilian history, or major event took place in the past or any famous figures. These schools’ parades were highly organized and divided into sections marching on the beats of percussionists. Every parade was headed by their Queens who were the most beautiful women in their neighborhood (Rio Carnival Services, 2014). Some of the famous samba schools in 2014 carnival are as follows: Beija-Flor Tuiuti Mangueira União da Ilha Grande Rio Portela Vila Isabel São Clemente Imperatriz Mocidade Salgueiro Unidos da Tijuca The winner of 2014 carnival parade was Unidos da Tijuca which chose the theme for portraying the life of Brazilian car racing champion “Ayrton Senna” and his death due to car crash considered one of the tragic incidents of Brazil (Rio Carnival Services, 2014) Picture 2: Official emblem of Unidos da Tijuca Picture 3: The parade of Unidos da Tijuca, the champion of 2014 Rio Carnival Picture 4: The parade of Beija-Flor samba school during the Rio de Janeiro carnival, March 3, 2014. Partners: The carnival is mostly sponsored by the government authorities but there is a huge share of sponsorship divided into different private entities such as media channels and sports industries. The biggest media partner of Rio’s carnival is Rede Globo or simply Globo TV, which is the largest commercial television network in South America (Rio Carnival Services, 2014). Picture 5: Logo of Globo TV Committees involved: The Samba Schools (Escolas de Samba) are the backbone in organizing the Rio’s carnival. They are big associations of neighborhoods consisting of 3000 to 5000 members mostly come from the slums of Rio de Janeiro (Favelas). Every school is backed by powerful sponsors and Brazilian government, which provide them monetary assistance and funds. Every school prepare themselves for the whole year by rehearsals, costumes making and choreography in order to participate in the parade. These schools were the major part of the Rio’s Carnival, 2014 as they organized their performances to the next level on imagination (Rio Carnival Services, 2014). Target Audience: Rio’s carnival was designed to welcome people with all ages and ethnicity. But the major audience were from young ages who want to party without any interruption. The major purpose of the carnival was to attract people from foreign countries so that they can witness the true and lively image of Brazil through amazing parade floats and scantily clad beautiful women with eye-catching costumes (Rio Carnival Services, 2014). Organizational Culture: Organizational culture defines the behaviors and values of the members that develop the environment related to psychological and social aspects. In Samba Schools, these elements of organizational culture can be perceived easily. These elements are found in the performances of members connected with the bond of values and love with each other. From the conceptualization of themes and songs to the performances in Sambadrome reflect the strong organizational culture in Rio’s Carnival. The members’ teamwork spirit and strong bond make them super humans so that they can prepare themselves throughout the year with only one thing in their minds that they should perform well and present themselves extraordinary just for the sake of their school, their sponsors and for their country (Lopes et al., 2009). Service Quality Management: The customers usually perceive quality of service through two dimensional spectacles which are technical (or outcome) dimension and functional (or process) dimension (Gronroos, 1982). The technical dimension defines the end result of the service and concentrate on “what” type of service is being provided. The functional dimension on the other hand defines the process of service being provided and concentrate on “how” the service provider has delivered the service, such as speed of service and customer interactions. However, despite the fact, many researchers have emphasized on the functional dimension in order to evaluate the service quality through SERVQUAL instrument (Parasuraman et al, 1985). This model critically determines the quality of service experienced by the customer from the difference between the expectations of the service which customers have in their minds and perception which the customers actually received the service from the service provider. Rio de Janeiro’s carnival is organized by the help of Brazilian government. The government has given the license to Rio Carnival Services (RCS) in order to provide assistance for tourists and audience through tickets selling, accommodations booking, tour guiding and customer support. The Carnival’s SERVQUAL model defines the five major dimensions of the service quality of Rio’s carnival. Tangibility: The Rio’s carnival is famous for the fabulous samba parades, incessant celebrations, beautiful women, exotic costumes and pulsating rhythms. But the carnival is incomplete without the existence of the magnificent parade stadium known as Sambadrome (official name: Passarela do Samba Darcy Ribeiro). It was completed in 1984 and designed by the world’s top architect Oscar Neimeyer. The stadium is divided into section according to the seating arrangements and grand standings. Due to its huge size, it can cater up to 90,000 spectators (RIO CARNIVAL SERVICES, 2014). Picture 6: Aerial view of Sambadrome Picture 7: 3D architectural layout of Sambadrome with 4 sections Responsiveness: The Rio Carnival Services (Rio-Carnival.net) was initiated and registered with the Brazilian Federal Agency of Tourism with the purpose to promote the through picture of carnival in Rio de Janeiro and provide facilities to tourist with hassle-free service. The visitors’ reception centre is situated at the heart of Rio de Janeiro to assists the customer for their queries related to services of carnival. Through the website, the visitor can purchase tickets, reserve seats and acquire any services related to the carnival (RIO CARNIVAL SERVICES, 2014). Picture 8: Logo of Rio Carnival Services (RIO CARNIVAL SERVICES) Reliability: Rio de Janeiro’s carnival 2014 was the biggest celebration in the world till date. People came across the world to witness the powerful celebrations in the form of mass processions, street parties, samba parades, floats carrying dancers in lavish costumes, swirl of percussionists with their breathtaking drumbeats, etc. This participation of people confirmed the reliability of the event (RIO CARNIVAL SERVICES, 2017). Assurance: The services provided by the RIO CARNIVAL SERVICES ensure the satisfaction of the customers. RIO CARNIVAL SERVICES assures that it is the only platform where people can get all the relevant information and services regarding the carnival. Through their highly skilled professional, RIO CARNIVAL SERVICES delivers it services round the clock and provide assistance for customer queries. In order to avoid any fraud or misconduct in form of ticket purchasing and bookings, RIO CARNIVAL SERVICES also inform the customers to buy tickets only from them as they are the licensed specialist from Brazilian agency with all the protections offered by government of Brazil. During the 2014 Carnival, the service provided by the RIO CARNIVAL SERVICES was satisfactory and up to the mark (RIO CARNIVAL SERVICES, 2014). Empathy: Rio Carnival Service (RIO CARNIVAL SERVICES) is eager to provide relevant information about Rio de Janeiro’s carnival to their visitors. This information can be acquired through online service by just filling up simple form regarding the queries and publishing it on FAQs page. Then the concerned person will reply on the query with best possible solution to the problem. Apart from online service, the carnival itself is also very much empathetic as there were volunteer always available on site to help people. These volunteers were belonged to the samba school’s neighborhood who are desperate to support their school either physically or emotionally (RIO CARNIVAL SERVICES, 2014). Risk Management in Rio Carnival: Risk management is an important aspect in organizing events. Risk factors are always involved while organizing such mega events. This risk factor can be defined as any occurrence or condition that can arise and might affect the end result of the event which can be undesirable. The consequences after such conditions can result in the unfavorable outcomes in terms of monetary, prestige, image or legal aspects (Silvers, 2008). Risk management can only be applicable if organizing body of the event successfully identifies the potential risks that may arise. Rio’s carnival is surrounded by many internal and external risks which should be considered on priority basis so that the spirit of the event can remain intact. Internal Risks: The major internal risks of Rio’s carnival are related to the health and safety of the participants and spectators. There was a certainty of equipment failure, float collapse, stage collapse, and electric short circuits in Rio de Janeiro’s carnival 2014. These risks are always present in such mega events. Recently, Rio de Janeiro’s carnival have faced major setback because of the collapse of floats during the parade. The incident took place on last carnival in February, 2017, where a float during the parade partially collapsed injuring at least 11 dancers on board. After two days, same incident happened with another marching parade. As a result, 1 injured person succumbed to death after two months from the incident (CNN, 2017). Sometimes, controversial themes and songs can also create detrimental effects on the image of Rio’s carnival by provoking the emotions of the spectators in negative way. Same scenario observed during the 2008 carnival, when a samba school portrayed the events took place during the Holocaust in World War II. The theme contained the piles of bodies of victims and a dancing Hitler over them. However, this theme was banned at the time of its rehearsal just before the carnival (Reuters, 2008). External Risks: High crime rates, drug mafia, unrest and robberies were the major external risks which pose a major threat on the success of the carnival in Rio de Janeiro in 2014. Rio de Janeiro is considered among the most dangerous cities of the world due to its high crime rates. Another major risk related to the health issues is the potential endemic of Zika virus which is a rare disease spread by the mosquitoes that result in birth defects. Many countries warn their citizens to avoid travelling to Brazil or follow strict measure in order to be prevented from the disease. This risk can affect the overall participation of foreign tourists from all over the world which leads to huge losses in terms of revenue (The Guardian, 2016). At the time of Rio Carnival in 2014, this disease was not widespread but report were published related to the threats of Zika virus and prevention procedures against the disease. Planning Process of Rio Carnival 2014: Idea: The basic idea of organizing Rio’s carnival is rooted from the European traditions. The concept of carnival was brought by the Portuguese in Brazil having in mind to celebrate and eat abundantly before the starting of 40 days of Lent. However, it is the combination of African and Portuguese culture, which is now become a symbol of Brazil. From the time of its inception, it drastically received acceptance from the society and now became a mega event which is celebrated every year in the peak summers of Brazil (AboutBrazil, 2017). Aim: The one and only aim of the Rio de Janeiro’s carnival, 2014 was to provide the opportunity to the people to let go themselves from the day to day worries of life to the world of fantasies as a temporary escape. In Carnival, the poor became a king and a rich man mingled with the poor people. There were no limits during the carnival. People were enjoying as much as they can in order to provide full satisfaction to the bodies before the days of abstinence (RIO CARNIVAL SERVICES, 2014). Requirements: The requirements for the Rio’s carnival included the renovation and maintenance of Sambadrome, which was being executed 3 to 4 months prior to the carnival; the samba parade themes and songs preparations, which were being practiced and rehearsed throughout the year; floats preparation for parades; costumes selection of samba parade queens, dancers, percussionists and cheerleaders; sponsorships; live media coverage etc. However, there was no such requirements for the spectators except in certain balls where wearing of certain types of costumes were mandatory according to the ball’s theme (RIO CARNIVAL SERVICES, 2014) Location: Although, the carnival could be witnessed throughout the city in the form of Blocos (Blocks) and street parades, but the official performances of samba schools were organized and performed in Sambadrome which is located in the downtown area of Rio de Janeiro. It is the recognized place of birth of samba culture. This arena is around 0.5 mile long and having the capacity to cater thousands of people with seating arrangements, standpoints, suites, lobbies and shades (RIO CARNIVAL SERVICES, 2014). Budget: The major chunk of expenditure was catered by the samba schools through sponsorships and donations. Some samba schools spent around £3million in the preparation of carnival’s parade. The government provided around £6million to samba schools as a form of subsidy. However, the Carnival generated around £250million in total through various tourist activities (Sunday Express, 2014). Sponsors or Partners: The major sponsorship was received from the Brazil’s top media channel “Rede Globo”. Other important sponsors were Brazilian Airlines and Brahma Beer Company. The online marketing partner catered by Lonely Planet Travel, which is an online travel services provider. Quality Plan: The carnival in front of many people can be considered as a manifestation of religious or cultural festivity. But, carnival in Rio de Janeiro is itself an organization having multiple departments. The Samba Schools of the carnival can be termed as the governing body of the organization. The samba schools have separate entities for production line, marketing, fundraising, human resources etc. The quality control plan is also implemented by the Samba school organization. In 2014 Rio Carnival, the quality plan was formed in order to have a check and balance upon the quality of floats and costumes, time management, resource allocation and conceptualizing the themes (Luiz and Rani, 2015). Communication Plan: The communication had been carried out through media advertisement and online websites. The tickets were sold through online services and dedicated offices of Rio Carnival Services (RIO CARNIVAL SERVICES, 2014). Risk Plan: Rio carnival has many potential threats either internal or external. During the preparation of Rio Carnival 2014, there was a major threat of riots and protest against the development works of 2014 FIFA World. Additional police troops were deployed in order to establish the law and order in case of any instigation (The Guardian, 2014). Implementation: The Carnival of 2014 officially started on Monday, 28th February through the opening ceremony around 7pm (Brazilian timings) where the King Momo was crowned by the city mayor. Around 200 big and small samba schools took part in the celebration. The carnival lasted for five consecutive days and ended on Tuesday, 4th March 2014, just day before the Ash Wednesday which is the first day of Lent period (IBT, 2014). Operational Management: Operational management is the procedure of combining and transforming numerous resources acquired from different suppliers into a finished product or service that can add value to the organization. The procedure requires raw materials, machinery, manpower and capital as input; planning, maintenance, product designing and product controlling as transformational parameters; and continuous monitoring and inventory check as catalyst. When these factors work in harmony then a desirable product can be acquired. This process of operations management is being applied in every sector because every organization is formed either to provide services or product (Robinson, 2009) Figure 2: Process diagram of Operational Management In Rio Carnival, 2014, a lot of manpower, raw materials, information, technology, machineries, creativity and funds are required for producing astonishing floats, fabulous costumes and conceptual themes. Theory of Constraints: Theory of Constraints (TOC) is the methodology which is used to recognize and sort out the most crucial limiting factor or constraint that slows down the overall production line and make hurdles in achieving the organizational goals. At the same time, after identification, then systematic approach is acquired to eliminate the limiting factor so that the goal can be achieved (Goldratt, 1990). According to the author, an organization acts like a chain consisting of many connections and links. Every link contributes in achieving the desired goal. However, the chain is only as strong as its weakest link. If its weakest link becomes disconnected, then whole chain becomes useless. In order to achieve sustainability and best performance of organization, then the weakest link must be identified and rectified at the same time. Many weakest links of the carnival were also clearly identified earlier such as the safety precaution which must be taken into consideration during the whole carnival so that no one can be injured due to the malfunction of equipment or any accident related to manmade disasters (CNN, 2017). The second constraint is security of the participants and spectators which can create a negative impact on the popularity of the carnival if any crime are committed and unrest is happened (MalayMail, 2014). The third thing is the budget as this constraint can limit the organizers of the carnival to properly manage things and organize the event (Telegraph, 2017). Bottleneck Theory: As per above discussion on TOC, it has been observed in Rio de Janeiro’s carnival that there are many links and connection present from the preparation to the execution of this mega event. From the preparation stage, the bottlenecks can be found in the form of lack of funds, lack of skilled or semi-skilled labor, delay in the supply of raw materials and machinery, work piling due to limited amount of time, regulations and choreography. These bottlenecks were found in Rio’s Carnival 2014. The major bottleneck of slow delivery of raw material was observed due to the World Cup preparations at the same time. Another constraint was observed in the form of fewer amounts of funds received from the government due to the same reason. At the execution level, the fear of protests and riots was also observed. In this type of situation, the organizing committee cannot directly mitigate the consequences. Recommendations: In order to successfully execute the event successfully, the managing committee should focus on mitigating the chances of equipment, costume malfunctions, collapse of floats or stage, etc. The organizing committee should arrange the backup force in order to maintain the law and order situation in terms of riots or protest. The samba schools should avoid extravagant expenditures if they have limited amount of funds. Proper fumigation should be implemented in order to minimize the detrimental effects of Zika Virus, Dengue or other related diseases, as Brazil is among the top in such endemics. There should be a proper waste management and garbage removing team to clean up the mess after the end of the Carnival. Conclusion: The world has become a global village which motivates people to get to know each other’s culture and traditions. The globalization also brought chances for the tourism industry to foster and flourish. In such scenarios, event management plays a vital role in order to promote true culture of the society. This situation is also be fitted on Rio de Janeiro’s Carnival where a large number of tourists visit every year to witness the celebration with their own eyes. But the large number of people can also bring big issues and complexities. These issues are the key players in defining the success of the event. Event managers and organizers have a big responsibility in order to deliver the service which should match the expectations of the public. These expectations can be related to health and safety issues; available services, performances, security or environment. The major stakeholder of Rio’s Carnival is the Brazilian government which earns massive revenue from the tourism activities during the carnival. They should promote this mega event by providing subsidies and funds to Samba schools so that they can prepare themselves for the samba parade. There should be proper institutes where training can be given to semi-skilled labor so that they can also contribute to the development process of carnival. The event management must introduce the services of information technology and advance methods in order to manage processes which are necessary for the preparation of Carnival. Proper management of the event can bring more tourism and portray a soft and positive image of Brazil to the world. 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