Sprite is inviting Snapchat users in Brazil to put their Snapcodes on millions of its soda cans. Snapcodes are QR codes—two-dimensional barcodes scannable on smartphones—that are designed to help people on the mobile-social platform gain more friends.
The effort, dubbed RFRSH Na Lata (meaning "refresh on the can" when translated from Portuguese), is being pushed with a pair of online videos (one of which appears at the bottom of this post). Consumers can submit their Snapcodes via a microsite through Nov.
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