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Avolta and Corporación America Airports have announced a partnership to manage and elevate the airport retail experience in Uruguay.
They will establish a business model by leveraging the combined expertise of duty free retail and airport management as master concessionaire for travel retail.
This collaboration aims to design, implement, and operate duty free stores that significantly enhance the overall airport experience, providing passengers with a more personalised journey.
Corporación America Airports, CEO Martin Eurnekian said: “We aim to explore every aspect of the customer journey and airport operations, identifying opportunities for improvement through integration and collaboration.”
Avolta CEO, Xavier Rossinyol said: “We share a mutual understanding that in order to foster sustained growth, it is imperative to revolutionise the conventional approach to conducting business within our industry. Both the retailer and the airport operator must actively engage in the innovation process and embrace calculated risks. The outdated model, anchored in high MAGs that restricted operators from making substantial investments and assuming risks, is destined to become obsolete.”
Uruguay has been selected as the testing ground to experiment with new ideas and processes in a controlled environment, with the intention to export successful outcomes to other operations.
The companies want to forge a “trinity” encompassing airports, retailers, and brands, pivotal in fundamentally reshaping the landscape of travel retail.
