Royal Dragon Vodka debuts at Thai airport

Yam Seng Pte, the Singapore-based regional agent, has secured a new listing for Royal Dragon Vodka at a Bangkok airport.

The Elite Flavoured Collection, which is now available at the Bangkok airport

The premium vodka brand is now available at King Power’s departures stores at Suvarnabhumi airport in the Thai capital.

Royal Dragon Vodka products now on sale include the Imperial One Litre and the Elite Flavoured Collection.

A “strategic” location

Yam Seng Pte sales and marketing director Jesreen Sidhu said: “We’ve been building Royal Dragon Vodka’s presence across different markets for the past three months and our most recent listing with King Power Thailand is an indication of steady growth.

“Suvarnabhumi airport is a strategic location for us as it is a key hub for Southeast Asian travel and receives a growing influx of global tourists.”

Family-owned business Yam Seng Pte was appointed as travel-retail agent for the vodka brand in various regional duty-free markets in October of last year.