Hobart Airport’s Post

Question: what do the following air routes have in common?   Aberdeen-Bristol Aberdeen-Manchester Inverness-Belfast Inverness-Manchester   Answer: they’re all served by Loganair and over the last couple of years, the UK’s largest loss-making low-fare airline has started up in competition on each of these routes - and then hastily pulled off again.  Fast forward to today, and here we go again: its announcement of another domestic air route from November, head-to-head with Loganair.    With the scorecard at 4 – 0 so far, you might well wonder why we’re bothered.  And I fully expect that Southampton-Glasgow (today’s announcement) will be added to that list in due course.  No matter our own sense of weary exasperation today – that really ought to pale into insignificance alongside the reaction of our rival’s staff and shareholders to another scheme to rack up yet more losses.     Shouldn’t we be happy about all this?  No, not really. For as long as this lasts, it has the potential to damage consumer choice. We fly all of these routes throughout the whole year, yet we need to make a profit on busy summer Thursdays to ensure the service remains available on quieter wintry Tuesdays for those needing to travel. [Those are days when you won’t see our competitor for Scotch mist, by the way.]         It’s heartening that so many of our customers understand this, and have supported the Loganair “home team” so that our little yet growing Tartan Army can maintain this essential year-round regional connectivity on this and other routes upon which so many UK consumers and businesses have come to rely.    That customer support is vital - otherwise the overall range of services on the route will dwindle to only those scant handful of days and flight times when both airlines can fly viably. The customer will ultimately be the loser if this prevails – and that’s why we’re as determined as ever to stand up for customers and for regional connectivity.  And we will.   #flyloganair #tartanarmy 

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