Judy John’s Post

Are you attending Cannes Lions 2023?   Tomorrow, our Chief Creative Officer at M&C Saatchi Abel, Neo Mashigo, will sit on LBBonline - Little Black Book’s panel ‘How Do We Put a Value on Creativity?’   The panel will discuss the value of creativity, and how it’s perceived in marketing departments and agencies. What’s really affecting marketers’ budgets? What impact has the wobbly world economy had in the last 12 months and what might be in store for us? Are agencies and production companies approaching how they charge in the most sensible way? And what’s the impact of treating creative as a cost rather than an investment?   Find out more here:   https://lnkd.in/eZCSrpXS Mike Abel M&C Saatchi Group South Africa #mcsaatchi #canneslions #creativity  

Thanks adobo magazine for this great article! The ACT Good Report is resonating with an increasing audience every year. Stay tuned, others great initiatives are coming 🎉 #ACTGoodReport2024 #WARCRankings #WARCCreative100 #ActResponsible #GoodAds #Ads #PublicInterests #CSR #AdvertisingCommunityTogether #Advertising #Creativity #CommunicationIndustry #SustainableDevelopment #SDG17

Naturally I look at this from a talent point of view. When I speak with candidates who have had stints in-house (whether at an in-house agency or as a member of a marketing team), what they miss is usually the variety of agency life. Similarly, that is a huge attraction for juniors looking to get into agencies. Of the candidates we speak with who have worked at branded networks, my finger-in-the-air guess is that around half work across multiple accounts. Whether creatives, suits, or strats, they don't necessarily want to be tied to one client or even one sector.

Need some inspiration for your next creative brief or strategy? Dragging your feet into yet another year? On January 31 and February 1, we're hosting a FREE livestream from the offices of adam&eveDDB in London. The event is called The Sweathead Get-Ahead. 1500 people have registered so far. We've rounded up a slate of APG and Effie champions and a table full of cultural researchers and strategists to give you plenty to think about. Day One: 1. Jamie Peate, Global Head of Effectiveness & Retail for McCann Worldgroup, will share McCann's Effie-winning work for Aldi 2. Tom Sussman, Deputy CSO at Leo Burnett UK, will show us how eyebrows sell McDonald's 3. Joan Devereux, Planning Director at Pablo, will reveal game-changing strategy for Flora 4. Loz Horner will take a break from dominating Premier League Fantasy League and his work as Strategy Partner at Lucky Generals to share the long-term brand-building work of Yorkshire Tea 5. Rory Gallery + Jolene D'Souza from Special New Zealand will dial in from New Zealand to show their work for Partners Life 6. Will Grundy (Head Of Planning) will take the stairs to where we're streaming from to share adam&eveDDB's work for CALM x ITV On Day Two: 1. Kit Altin, CSO @ The Gate London, will open up about Replens 2. Amy Daroukakis, Cultural Strategist, will present some practical ways to play with trends 3. Athena Chen (陳瑋璞), Cultural Foresight Strategist, will shine a light on APAC trends that will have global influence 4. Sam Shaw will represent Canvas8 in his presentation "Coping Mechanisms" 5. Carlotta (Charlie) Monzani, Cultural Insights Specialist, will beam in from Ogilvy Italia, with her talk "Reframing 2024" And we'll confirm one more speaker this week. We're trying to step up our production this year. So, with any luck, this will look professional, we'll be in the same room, and we'll have some fun. A big thanks to these busy minds. I admire them and their companies a lot. RSVP link in the comments. I'll be teaching a masterclass in London on Thursday, Feb 1. Drop a note in the comments or DM me if you'd like details. ** Follow Sweathead for strategy tips. #advertising #marketing #events