IBM Logo Evolution

IBM Logo Evolution

The company which became IBM was founded in 1896 as the Tabulating Machine Company by Herman Hollerith, in Broome County, New York (Endicott, New York, where it still maintains very limited operations). It was incorporated as Computing Tabulating Recording Corporation (CTR) on June 16, 1911, and was listed on the New York Stock Exchange in 1916.

IBM adopted its current name in 1924, when it became an international manufacturing company. The logo that was used from 1924 to 1946. The logo is in a form intended to suggest a globe, girdled by the word “International”.

The logo that was used from 1947 to 1956. The familiar “globe” was replaced with the simple letters “IBM” in a typeface called “Beton Bold.”

The logo that was used from 1956 to 1972. The letters “IBM” took on a more solid, grounded and balanced appearance.

In 1972, the horizontal stripes now replaced the solid letters to suggest “speed and dynamism.” This logo (in two versions, 8-bar and 13-bar), as well as the previous one, was designed by graphic designer Paul Rand

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