JapaneseFoodTradeDirectory2009 10

JAPANESE FOOD
TRADE DIRECTORY
2009 -10
Japanese Food Trade Directory
2009-10
Published by Cross Media Ltd.
First Floor, 5-7 Folgate Street,
London E1 6BX
U.K.
Tel +44 (0)20 7247 9388
Fax +44 (0)20 7247 9387
Email info@eat-japan.com
www.eat-japan.com
CONTENTS
Japanese Food Competitions Around the World
Japanese Food Trade Around the World
12
Japanese Food Glossary
18
Rice & Rice Products
18
Alcoholic Drinks
18
Teas & Soft Drinks
18
Condiments, Seasonings & Sauces
19
Soy & Other Bean Products
20
Sea Vegetables
21
Seafood Products
21
Fruit & Vegetables
21
Vegetable Products
22
Preserved Foods
22
Noodles
22
Instant Foods & Frozen Foods
23
Flour & Starch
23
Snacks & Confectionery
23
Distributors Reference
24
Japanese Food Selection
27
Rice
29
Alcoholic Drinks
31
Teas & Soft Drinks
38
Soy Products
40
Condiments
47
Processed & Snack Products
51
Food-related Products
57
World Food Trade Fairs
61
Copyright Cross Media Ltd. 2009-2010
Publisher Kazuhiro Marumo

General Manager Yukiko Takahashi
PR & Marketing Yuko Sasaki, Mary Moreton,

Kohei Ohno, Akihiro Suzuki,

Yuko 'Ali' Harris, Akiko Kato,

Yukiko Mabuchi
Photography Hidemi Kidokoro

Satoshi Fukuda
Cover:
Photography Junkichi Tatsuki
Cuisine Kanehiro Takase and
Masaki Anayama (Matsuri St. Jamess)
trade.
JAPANESE FOOD COMPETITIONS

AROUND THE WORLD
Take a look at these exciting competitions, reflecting and encouraging the
ever-rising popularity of Japanese cuisine around the world.
Sushi Awards 2009

London, U.K.; 14 November 2009
Japanese tradition meets international innovation at
the glittering Oscars of the Sushi World
Eat-Japans Sushi Awards is the only

international competition that brings
together the worlds brightest sushi
stars to determine whose sushi creation
will be crowned top by a panel of
celebrity judges and a crowd of British
sushi aficionados. Guests are treated
to the rare sight of seeing the seven
chefs demonstrate their formidable
knife skills live in the event hall, before
trying out each creation. Chefs have
hailed from the U.S., where sushi is a
well-established staple of haute cuisine,
throughout Europe, where sushi is
surging in popularity, as well as from
Japan, sushis birthplace and capital.
Acclaimed in their home countries
through a combination of reputation
built up over years of diligence and
success in official competitions, the
seven chefs from diverse locations and
gastronomic backgrounds then gather in
work creating their stunning, original

compositions and to taste each
carefully made piece of fresh sushi. As
if that wasnt enough, everyone is also
free to eat their fill from a smorgasbord
of stunning Japanese dishes at the
buffet, all prepared by expert Japanese
chefs. This is all washed down with
delicious Japanese beer and sake from
the complimentary drinks bar.
In addition, with the Awards taking
place as part of the Master Chef Live
A BBC Good Food Production held
in Londons Olympia, guests are free
the U.K. to pit their skills against the best to spend the day investigating all the
of the international rest. The challenge best of what this world-renowned
is to create an original sushi; previous event has to offer. In particular,
entries have included a reindeer meat Award attendees will doubtless be
creation evoking Scandinavian scenery, enthusiastic to avail themselves of the
a duck and foie gras combination, and chance to browse the OISHII! Japan
a culinary representation of a fish Pavilion, where all the upcoming
swimming in sunlit waters.The celebrity trends and newest developments
judging panel do have a say but its in the world of Japanese cuisine will
not the final one. Your vote could be be laid out for their perusal and no
the one that decides which chef will doubt their tasting!
be awarded Sushi of the Year 2009.
J A PA N E S E F O O D C O M P E T I T I O N S
The undisputed topping

of the international
sushi calendar
2009
An altogether delicious
experience
This year for the first time, Eat-Japans
Sushi Awards have joined forces with
the Master Chef Live A BBC Good
Food Production to offer attendees
an experience that will be larger in
scale and more exciting than ever
before. As in previous years, guests
will be treated to the opportunity
to watch seven of the worlds most
accomplished sushi chefs hard at
7
Japanese Food Competitions
Much hungered after

Sushi of the Year Award
Previous Sushi of the Year

Sushi of the Year 2006
Winning Dish
Electric Eel
Guest judges comments

from 2008
Each year, the Sushi Awards welcomes
a Guest Judge Panel, comprising
well-known culinary names from
throughout the U.K. The guest judges
cast a discerning eye on the seven
sushi creations, quizzing the Samurai
about their inspiration, techniques
and ingredients. As the guests are
enjoying the sushi, the Panel retreats
This years stunning SAMURAI line-up

London, U.K.
Nobu
Taiji MARUYAMA
Nobu is without a doubt a flagship
for Japanese food worldwide, and is
a magnet for celebrities and foodies.
Taiji is a rising young star at Nobu in
London, U.K. Born into a sushi restaurant,
Taiji has dedicated his whole life to sushi.
Tokyo, Japan
Sushizen
Tomoyuki ABE
Tomoyuki will be representing Sushizen,
one of Japans best sushi restaurants,
founded in 1971. Today it has 9 branches,
over seen by Tsutomu Shimamiya,
a recognised Contemporary Master
Craftsman. Hes sending his right-hand
man to take on the world.
California,
West Coast, U.S.A.
Sushi Ran
Mitsunori KUSAKABE
The defending champion! Mitsunoris Seven
"Rice" Samurai entry last year blasted the
competition away with its simplicity and
ingenuity. Mitsunori has had a series of
triumphs such as winning the 6th American
Sushi Skills trophy, and the restaurant once
held a Michelin star.
Winning Dish
Created by Jeff Ramsey

Mandarin Oriental, Tokyo, Japan
2007s triumphant dish was an

innovatively vegetarian recreation
of sharks fin, a traditional
Japanese delicacy. Mirin-infused
seaweed was combined with
apple pieces soaked in maple
syrup, complemented with rich
avocado and a crunchy frosted
cornflake topping as well as a
glamorous garnish of edible gold
pieces.
Access www.eat-japan.com
for regular updates on the
Seven Sushi Samurai!
Created by Masashi Ogata
Asahizushi, Miyagi, Japan
Madrid, Spain
Kabuki Wellington
Ricardo SANZ
Milan, Italy
Becht Brendan S.a.s
Brendan BECHT
Winning Dish
Seven "Rice" Samurai - ecology

From the seedling to the grain, rice is
an amazing ecological resource. That
was Mitsunoris message in creating
this sushi, for which he performed
seven tricks on rice fermenting, deepfrying, grilling, roasting, boiling, freezing
and extracting. The diverse array of
textures and tastes in this visionary
piece meant that one mouthful was
enough to convince any doubters that
even sushi made from just rice could
still deliver a veritable taste explosion.
8
that Kusakabes sushi stood out right

from the start it struck me as really
different and exciting. It was a complete
experience in a single mouthful.
Golden Shooting Star
The 2006 winning creation was

a true fusion of modern and
traditional flavours and cooking
methods, which saw grilled eel
basted in a thick, sweet sauce
combined with roast pineapple,
charcoal oil and avocado sauce.
The magic ingredient sechuan
buttons added an electrifying
flavour burst which wowed all its
lucky samplers.
to determine their share of the vote

and then delivers their verdict. Last
years panel chair, gastronomic expert
Prue Leith OBE, commented that at
first she was skeptical of last years
winner: sushi with only rice! But on
tasting it, all the flavours were there,
and the sweetness of the shiso flowers
on the finish was simply gorgeous.
Another member of the judging panel,
Jun Tanaka of Pearl Restaurant, agreed
with the winning verdict, commenting
Challengers for the prestigious title of

Sushi of the Year certainly have their
work cut out for them. The Samurai
only have a single mouthful to convince
guests that theirs is the standout sushi
so diverse elements such as flavour, taste,
aroma, colour, presentation, and culinary
concept have to be communicated
in a compact yet compelling package.
The natural limitations of the cuisine
make it all the more amazing that

participating chefs are able to evoke
so much through so little. The awards
have also served to break down some
of the more common misconceptions
about sushi for the past two years,
vegetarian, ecologically-friendly sushi
have triumphed, demonstrating just how
ground-breaking these awards really are.
Each year, the task of the celebrity judging
panel and gathered sushi enthusiasts
gets harder as the overall standard of
sushi continues to rise, and, accordingly,
the chefs themselves must go to even

further lengths in order to capture the
hearts and the votes of their discerning
and diverse audience. Superlative knife
skills, outstanding creativity, pioneering
gastronomic technique a Samurai must
posses all of these skills, and more, if he or
she is to triumph as the 2009 champion.
It is little surprise, then, that the seven
sushi chefs chosen as the Samurai
must not only be brimming with
experience and talent, but also abreast
the tide of culinary experimentation in
their respective countries. Many past
Samurai have established reputations
for themselves not only through their
diligence and culinary innovation,
but also through success earned
after their participation in national or
international sushi competitions. It is
this combination of technical brilliance
with phenomenal innovativeness in the
Samurai which makes their craft such a
joy to behold and, of course, to taste
at close proximity.
A comment from the winner:

Im delighted to have won.
I decided on my theme of
'Seven Rice Samurai ecology '
because ecology and thinking
about the environment are
issues about which the entire
world is concerned. So it seemed
particularly appropriate for an
international event like the EATJAPAN Sushi Awards 2008.
Ricardo is at the helm of Kabuki Wellington,

an award winning restaurant in Madrid
that has the whole of Spain talking. Having
trained under a Japanese sushi chef, Ricardo
now serves up stunningly original Spanish
sushi, bringing a fresh Mediterranean twist
to a classic Japanese cuisine.
Brendan began his career working in Michelin

starred restaurants in Paris and Milan. He
has set up exclusive Italian restaurants in
Japan and now works as Executive Chef
for BVLGARI. Dont miss his Sushi Italiano
concept an exciting gastronomic sushi!
Coming soon! Well be announcing the

names of the other Sushi Samurai exclusively
on our website! Keep an eye on www.eatjapan.com to see which stellar chefs will be
taking part!
Sushi Awards 2009

Created by Mitsunori Kusakabe
Sushi Ran, California, U.S.A.
Date: 14 November 2009

Location: London, U.K.
Venue: MasterChef Live A BBC Good Food Production / Olympia, London
For further information, visit www.eat-japan.com
2009
9
Pan-European Dcouverte du
Sushi Competition at SIRHA 2011
International
Wine Challenge 2010
Lyon, France; January 2011
London, U.K.; April 2010
Supporting Europes
young chefs
sacrificing presentation or taste;

Sushi Nippon, where students were
marked on their ability to create a
The biannual Dcouverte du Sushi traditional sushi platter; and finally
Competition has become a popular Maki Creatif , where participants
feature at SIRHA since it was were encouraged to present a
established in 2003. The aim of the unique reimagining of maki rolls, using
competition is to challenge talented local and unusual ingredients and
young European chefs to improve incorporating ideas and techniques
their understanding of the concept from their home countries.
of and techniques required by The eventual winner was Lidwine Ahsushi, and to push the boundaries Kiem, from France, with a stunning
of sushi itself by incorporating entry that combined vinegared sushi
European ingredients and influences rice, smoked salmon and crushed
into innovative fusion creations. walnuts balanced on delicate slices of
2009 saw ten students from eight toasted French bread and garnished
countries step up to the chopping with trout eggs and chervil. In second
board to demonstrate their ideas, place was Anna Dressel, from
interpretations and imagination Germany, in a bold reinterpretation
before a panel of discerning judges.
of sushi that included sausage and
Participants needed to fulfil just sauerkraut. Third place was claimed
three conditions: they should be any by Ruben Noels, from Belgium, whose
nationality other than Japanese, under simple yet delicious dish incorporated
23 years old, and enrolled in culinary fresh Zeebrugge prawns.
school. They then had to perform
three tasks: Nigiri Express, where 20 Globalising sushi culture
pieces of salmon nigiri sushi had to be
made as quickly as possible, without Masayoshi Kazato, Director of the All
10
Japan Sushi Association International

Division and a veteran promoter of
Japans most famous culinary export
overseas, chaired a panel of judges
whose expertise spanned continents
and industries, but whose focus was
singularly united; to evaluate the
overall skills of each contestant,
taking into account precision, knife
skills, consistency, speed, originality
and presentation. Amongst the
other judges were Pierre Baudry,
the founder of the competition,
and Bruno Menard, Executive Chef
of LOsier, a three Michelin starred
French restaurant in Tokyo.
I think that for European chefs, sushi
is something that is becoming less of
a traditional Japanese cuisine, and
more of a medium through which
individual creativity and innovation
can be expressed, said Mr. Kazato.
Looking at the dishes today, it
certainly seems like these young
chefs have not allowed themselves
to be restricted by conventional
notions of what sushi should be.
He also noted the success of the
women; sushi has traditionally been
seen as a mans game, but having
already achieved success outside
national borders, perhaps the next
step for sushi is the emergence of
more women both eager and able
to learn the way of the sushi knife.
The next competition is scheduled
for 2011, and Mr. Kazato is looking
forward to an even more exciting
line-up. I cant wait to see how each
countrys most talented students
decide to express themselves
through the medium of sushi.
Toasting the worlds

finest tipples
culture be preserved nationally, and

promoted internationally. Sake is
playing an increasingly important role
The annual International Wine in Japanese exports, ranked 16th
Challenge was launched in 1984, and overall; exports increased by over
has built up a reputation as the worlds ten percent in both value and volume
most prestigious wine competition. from 2006 to 2007, building on what
The scope of the challenge has grown has been strong growth since 2002
in parallel with its reputation; in 2009, (figures from JETRO).
the 26th IWC welcomed a recordbreaking number of entries, from a A mark of international
new challenge total of 41 countries. excellence
Wine is a growing industry both in
production and consumption terms In 2009, the sake category produced
in many regions across the world, and more medal winning brewers than
the increased number of entries from ever before, making Japan the jointdiverse locations is strong testament third ranked country in terms of total
to the potential of the wine market.
Trophies awarded, behind only the
Since 2007, the IWC has featured stalwart of the old world, France,
a Japanese Sake Category, a clear and the new worlds poster-country,
indication of the growing global Australia. Overall, 12 sake were awarded
popularity of Japans most famous Trophies, which are the mark of a wine
alcoholic drink. The establishment of or sake that has been judged deserving
a sake category was initiated by the after a gruelling tasting progress, which
Sake Samurai, a project started by involves up to six tastings over a two
the Junior Council of the Japan Sake week period. The Junmai Daiginjo
Brewers Association in an effort to style particularly impressed the judges,
ensure that Japans traditional sake junmai referring to sake brewed from
Dcouverte du Sushi Competition at SIRHA 2011
International Wine Challenge 2010
Date: 22-26 January 2011 (SIRHA 2011)

Location: Lyon, France
Venue: Eurexpo
For further information, visit www.tradefairguide.com/sushi
Date: April 2010

Location: London, U.K.
Venue: Barbican Exhibition Hall 1, London
For further information, visit www.internationalwinechallenge.com
only white rice and a koji fermentation

starter, and daiginjo to the fact that
the rice used was polished to 50% of
its original size before brewing. Five
Junmai Daiginjo brands were awarded
Trophies, raising the bar for other
types, and encouraging just the kind of
friendly rivalry that the Sake Samurai
have sought to encourage.
Neither sakes rising popularity nor its
inclusion in what had previously been
a wine-exclusive competition should
come as a surprise; sake is every bit as
complex and diverse as wine. It shares
the same notions of regional variation,
of terroir, of improvement with age
and food-matching. Increasingly, trendsetting restaurants such as The Fat
Duck in the U.K. are including sake on
their wine lists, challenging the traditional
association of sake with Japanese cuisine
and opening up an exciting new market
for innovative and sake producers
in Japan. The Sake Category is sure
to attract an even greater number of
entries in the IWC 2010, as more and
more producers seek out the accolade
of being recognised by the industrys
most important competition.
The next generation of sushi innovators battle it out for European triumph
Scenes from the 2008 Awards Ceremony
11
Japanese Food Trade
JAPANESE FOOD TRADE

AROUND THE WORLD
We select some of those trade fairs taking place worldwide from September
2009 to August 2010 which look certain to attract Japanese food buyers.
FOODEX JAPAN 2010

Makuhari, Japan; 2-5 March 2010
Japans premium platform for launching into Asia and global markets
JAPANESE FOOD TRADE
Getting a taste for

Japanese markets
The highlight of Japans

trade fair calendar
FOODEX JAPAN represents a

particularly important platform for
businesses looking to break into the
With 34 years of history, FOODEX lucrative Japanese market. Despite
JAPAN is the most influential food the continuing global recession, the
trade show in the Asia-Pacific region. In Japanese food import market remains
2009, it attracted over 78,000 visitors strong and stable, likely because
from Japan and 58 other countries and Japan is the largest net importer of
regions, who came to visit the 2,393 food products in the world alone
exhibitors from all over the world who accounting for 12.3% of all global food
were showcasing their products and imports. The demand for high-quality,
services. This is the place to be to pick niche and gourmet food products is
up on the latest trends in the food and increasing, doubtless helped along by
drink industry in Japan and throughout the purchasing power of the strong
Asia, and to meet with food and yen. Moreover, recent demographic
beverage producers and buyers from changes are boosting the food service
the manufacturing, retail, intermediate industry; a rapidly aging population
distribution and food service industries. and subsequent decline in people of
Exhibitors and visitors have unparalleled normal working age has seen more
access to international and Japanese women enter the workforce. Singleindustry experts and to survey market person households are increasing, as
is the proportion of shift workers; this
competition and opportunity.
has led to the expansion of services
geared towards 24-hour lifestyles.
Demographic changes
Additionally, the baby boomer
boost market strength
generation is reaching retirement
12
FOODEX JAPAN is ideally positioned

for visitors to grasp these important
market trends, being unparalleled
in scope and growing in scale every
year. In 2009, exhibitors from 59
countries and regions gathered to
showcase products and services over
nearly 30,000m of show space. It
was attended by more than 78,000
industry professionals, approximately
65% of whom were key decision
makers. Around 7% of visitors were
from overseas, and there was plenty
to keep them busy, not least the Wa
no Hiroba (Plaza of Japanese Food)
JAPANESE FOOD TRADE
age, creating important new markets

for older people, who often have
substantial disposable income. Equally,
Japan is a crucial gateway to the rest
of Asia; Japan is a trend leader in the
region, and recognition in Japan is often
the precursor to pan-Asian success.
corner, where visitors from overseas

could survey a range of traditional
Japanese foods and delicacies. Specialist
information on food inspection and
import/export tax was provided by
a consultation booth. Other events
of particular interest to overseas
visitors included demonstrations on
kyodo cuisine (regional specialties)
and the FOODEX Fish Market, which
showcased lesser-known seafood
products. The Top Ten Japanese
Favourite Flavours corner, made
up of panel and product displays,
showcased which sweets and drinks
were most popular by region, gender
and age, providing a crucial source of
information for food services, retail
and wholesale buyers. This is exactly
the kind of timely, market-specific
information that can ensure a visitor
to FOODEX JAPAN will leave with
significantly greater market insight.
methods, traceability and healthpromoting foodstuffs. Japan is also

quick to respond to trends overseas,
and equally is an Asian trendsetter
itself; success in Japan would represent
a massive boost to any business, not
least in these trying times. FOODEX
JAPAN is strongly supported by
all government ministries related
to the food and beverage markets
and international trade, such as the
Ministry of Agriculture, Forestry and
Fisheries. As always, the 35th annual
event will be sponsored by a host of
prestigious Japanese tourism, hotel
visitors and exhibitors who are keen and restaurant associations, further
to begin or expand their involvement enhancing networking possibilities for
in international trade. Preparations visitors and exhibitors alike.
are well under way for the 2010 The Japanese food industry is more
show, which is scheduled to be held exciting than ever. It is a hub of both
2-5 March 2010, again at Makuhari export and import, as fans of Japanese
food grow in number across the
Messe.
With the world facing a challenging globe, and foreign cuisine becomes
global economic recovery in 2010, increasing popular within the Japanese
Japans position as one of the worlds archipelago. FOODEX JAPAN 2010
most important food and beverage will be four days of integrated and
markets will remain unchanged. It intense showcasing, marketing and
presents diverse opportunities - networking, populated with key
Japanese consumers are increasingly players and key innovators from both
sophisticated and adventurous, willing Japanese and overseas companies.
to experiment with overseas cuisines. Participation has become a must for
This is paralleled with enhanced anyone seriously interested in anything
concern and interest about food to do with the Japanese food and
safety and hygiene, organic farming beverage markets.
Towards a global future

FOODEX JAPAN is no longer
a national trade fair, but rather
an
opportunity
for
industry
professionals from around the world
to come together and explore the
opportunities and challenges that lie
in their respective markets.The role of
FOODEX JAPAN is developing, and
in response to this future shows will
feature more dedicated information
and facilities specifically aimed at
FOODEX JAPAN 2010

Date: 2-5 March 2010
Location: Makuhari, Japan Venue: Makuhari Messe
Contact: FOODEX JAPAN Secretariat c/o Japan Management Association (JMA)

Web: www.jma.or.jp/foodex
Email: foodexinternational@convention.jma.or.jp
13
Japanese Food Trade
Japanese Food Trade
Wine & Gourmet Japan 2010
Japan Pavilion at ANUGA
Tokyo, Japan; 7-9 April 2010
Cologne, Germany; 10-14 October 2009
Building on inaugural success in an expanding market
Ten pioneering trade fairs

under one roof in the
heart of Europe
Japan Food Journal, a company with
65 years of experience publishing food
and beverage journals in Japan.
Building on
inaugural success
JAPANESE FOOD TRADE
concentrated collection of Michelinstarred restaurants, over a third of

which specialise in non-Japanese
April 2009 saw the inaugural Wine & cuisines. Tokyo is one of Asias major
Gourmet Japan held to great success hubs, a national business centre
at TOKYO BIG SIGHT. The event, run and a popular tourist destination.
as part of four co-located food and Little wonder, then, that the fine
beverage trade fairs, attracted 60,867 food industry has become so wellbuyers to browse the 56 exhibitors established in Japan, putting vintage
and brands, of which over 60% were wines, gourmet cheeses, and rare
from overseas. The other events delicacies and specialities firmly in
held simultaneously were FABEX, demand.
the Dessert, Sweet & Drink Festival Wine & Gourmet Japan was organised
and the Japan Meat Industry Festival. by Koelnmesse, in strategic partnership
Organised in response to the growing with Japan Food Journal, to exploit the
demand for imported gourmet food strong gourmet market opportunities
in the Japanese market, the fair was found in Japan today. Koelnmesse is a
an important showcase for Japanese German company, based in Cologne,
hoteliers, restaurateurs and retailers which organises over 70 international
keen to exploit these exciting gourmet trade fairs a year. Since 2002,
Koelnmesse worked with emerging
opportunities.
markets in Asia, holding such events as
Sweets China and Wine & Gourmet
An integrated,
Asia, the next of which is scheduled to
unmissable event
take place in Macau, China, between
As the worlds second biggest 22-24 October 2009. Koelnmesses
economy, its no surprise that Japans unrivalled experience was combined
capital is home to the worlds most with the market-specific insight of
14
ANUGA
Date: 10 14 October 2009 Location: Cologne, Germany
Venue: Cologne Exhibition Center
Contact: Koelnmesse GmbH

Tel: +49-(0)1805-204220
Email: anuga@visitor.koelnmesse.de
Japan Pavilion
Paris, France; 27 February 7 March 2010
Tradition and innovation

at Europes biggest
agricultural event
SIA
(Salon
International
de
lAgriculture) is Europes largest
agricultural event, attracting over
600,000 visitors every year. First held
in 1964, SIA remains popular with
visitors gathering to enjoy livestock
exhibitions, regional delicacies and
international pavilions. Each year,
the show welcomes dignitaries and
significant media coverage.
The 2009 Japan Pavilion was themed
around the keywords healthy and
simple. A rich programme of

events was held including cookery
demonstrations, sales of snacks,
and the showcasing of ingredients
such as tea and sake. 2009 also
featured the first ever Japan Day,
with soba noodle-making and sushi
demonstrations, cookery classes, tea
ceremony displays and sake lectures.
Each day, healthy, simple dishes
were demonstrated, with sushi proving
particularly popular. At the snacking
corner, visitors could purchase
samples of foods featured regularly in
manga. Manga is extremely popular
amongst Frances youth, and recipe
SIA 2010
Date: 7-9 April 2010 Location: Tokyo, Japan

Venue: TOKYO BIG SIGHT - Tokyo International Exhibition Center
Contact: Koelnmesse Pte Ltd.
Date: 27 February 7 March 2010 Location: Paris, France

Venue: Paris Expo - Port de Versailles
Contact: COMEXPO Paris
Tel: +65-(0)6500-6711
Email: g.tan@koelnmesse.com.sg
Web: www.wineandgourmetjapan.com
Web: www.anuga.com
at SIA 2010
Wine & Gourmet Japan 2010
annually, giving the European market

significant role in achieving Japanese
government export targets (currently
standing at 1 trillion yen by 2013).
With a rich programme of events,
the Japan Pavilion is sure to be one of
ANUGAs must-visits.
JAPANESE FOOD TRADE
A new show
for new markets
Wine & Gourmet Japan 2010,

scheduled for 7-9 April 2010, will
look to build upon the success of
the inaugural event, which welcomed
exhibitors from Australia, Chile, Spain,
Taiwan and the U.S.A. Firmly on its
way to becoming established on the
international trade fair calendar as
a must-attend for all those looking
to break into, or build upon existing
success in, the all-important Japanese
market, Wine & Gourmet Japan 2010
promises even better and more
tangible results for exhibitors and
visitors alike. Together with the other
three shows, it represents a unique
opportunity to gain comprehensive
insight into the trends and innovations
that are driving the food and beverage
markets in Japan, making it a key event
for industry professionals.
Kitchen, a cooking show that will give

visitors practical insight into products
and the Drinks Trend Forum which
will highlight the most important
ANUGA is one of the worlds biggest developments in beverage industries
and most wide-ranging food trade from around the world.
fairs. In 2007 it welcomed 163,000 The 2009 event will also feature
visitors from 175 countries and 6,607 a Japan Pavilion. The market for
exhibitors from 95 countries.The 2007 Japanese cuisine and Japanese food
fair focused on innovative products products in Germany and Europe and retail concepts, and global trends is booming, boosted by rising interest
such as quality assurance and healthy in Japanese culture and maintaining
diets. In 2009, too, ANUGA is hoping a healthy lifestyle. At present, focus
to build on this significant success on exports of agricultural, forestry
with its 30th anniversary event. and fisheries products from Japan to
Brilliant new features include Creative Europe total more than 20 billion yen
Tel: +33-(0)1-55-60-77-42
Email: visiteurs@salon-agriculture.com
cards featuring illustrations were a

hit with younger visitors. The Japan
Pavilion will be back at SIA 2010;
interest in Japanese food is on the
rise in France, making it likely that
the 2010 Pavilion will attract record
numbers of visitors.
Web: www.salon-agriculture.com
15
Japanese Food Trade
Japanese Food Trade
Japan Pavilion at PIR. Hospitality Industry 2009
Japan Pavilion at FHC China 2009
Moscow, Russia; 30 September 3 October 2009
Shanghai, China; 18-20 November 2009
The definitive food and

beverage trade show in
Russia and Eastern Europe
Ministry of Agriculture, Forestry and

Fisheries, who in 2009 will be hosting
the first Japan Pavilion. Planned events
include demonstrations, sampling, and
master classes; everything required to
enhance understanding and promote
interest in Japanese cuisine.
There was little sign of global recession

at FHC China 2008; record-breaking
numbers of visitors and exhibitors
thronged the halls of the Shanghai
New International Exhibition Center in
fitting testament to Chinas increasingly
pivotal role in the global economy.China
is set, by 2018, to become the worlds
largest market for imported food. The
807 exhibitors from 85 countries and
regions were all determined not to
miss out on their chance to network
and promote to this booming new
The Japan Pavilion held at FHC

China 2008 also built on previous
success to emerge bigger and better
than ever. Various municipal booths
were set up as part of the pavilion,
where local governments had the
chance to introduce the interested
Chinese crowd of buyers and catering
professionals to some of Japans best
regional specialities and delicacies.
The Chinese population is showing
increasing interest in food hygiene
and safety, and this trend is well
matched to the rich variety of high-
PIR. Hospitality Industry 2009
FHC China 2009
Date: 30 September 3 October 2009

Location: Moscow, Russia Venue: Crocus-Expo
Contact: PIR Group
Date: 18-20 November 2009 Location: Shanghai, China

Venue: Shanghai New International Exhibition Center (SNIEC)
Contact: China International Exhibitions Ltd.
Tel: +7-499-257-38-06
Email: info@pir.ru
Taste Japan!
Web: www.pir.ru
Japanese culinary chic

in the jewel
of the Middle East
The Pavilion attracted many visitors

with its packed schedule of events,
including cooking demonstrations by
professional chefs and exhibitors. The
Approaching its 15th year, the scale demonstrations showcased full menus
and scope of Gulfood is testament of Japanese food, including sushi,
to Dubais increasing significance tempura and hot pots, and highlighted
as an international business hub. the premium quality and unrivalled
2009 saw a 16% increase in visitors, taste of made-in-Japan ingredients.
bringing the total to over 45,000 Most viewers stayed until the very end
representatives from 152 countries. when they had a chance to taste the
The Taste Japan! Japanese Pavilion finished results.
at Gulfood 2009, organised by the A seminar and evening reception was
Ministry of Agriculture, Forestry also held for hoteliers and chefs from
and Fisheries, brought together 14 hotels with four or more stars in Dubai
Japanese companies and organisations. and the surrounding areas, for catering
Tel: +86-(0)21-6209-5209
Email: fhc@chinaallworld.com
Japan Pavilion
at Gulfood 2010
Dubai, U.A.E.; 21-24 February 2010

companies, food company managers
and local and international media. The
rising interest in Japanese was palpable;
arrangements are already underway to
ensure that Japans presence at Gulfood
2010 as the Japan National Pavilion
will be even stronger than before.
An autumn festival of food and food-related products that are to showcase both popular and less
kind to the environment, excellent for well-known Japanese food products,
in Koreas capital
Food Week is Koreas most important
food trade fair, and is the gateway to
success in the Korean marketplace. In
2008, over 400 exhibitors gathered
together to showcase innovative
and market-leading products, and
the 2009 event promises to be even
bigger, bringing together buyers,
manufacturers, researchers, and
government and trade associations;
visitor levels in 2008 totalled around
80,000 people with more expected
this year. 2009 will be focusing on food
the health, and maintain the highest

levels of agricultural standards.
In response to this, the 2009 event
will, for the first time, play host to a
Japan Pavilion. As its closest neighbour,
Japanese food is well known in Korea.
2008 saw levels of imports from Japan
soar in Korea, increasing by 56.4%
for alcoholic beverages, 27.3% for
snacks, 20.1% for noodles and 37.7%
for fisheries products (year-on-year
figures). These increased levels all the
more impressive considering the global
downturn make it the perfect time
Date: 2124 February 2010 Location: Dubai, U.A.E.

Venue: Dubai International Convention and Exhibition Centre
Contact: Dubai World Trade Centre
Date: 1922 November 2009 Location: Seoul, Korea

Venue: COEX Korea Exhibition Center
Contact: COEX
Enquiries for Japan Pavilion: tastejapan@jp.kwe.com
Web: www.fhcchina.com
Seoul, Korea; 19-22 November 2009
Food Week 2009
Web: www.gulfood.com
belt displaying Japans most famous

export, booths showcasing many of
Japans classic superfoods, and other
health foods such as sea cucumber
and soft-shell turtle soup.
at Food Week 2009
Gulfood 2010

16
marketplace, and were rewarded with quality produce that Japan can offer.
Asias dragon enjoys an
Highlights included a sushi conveyor
international feast of flavours a record-breaking 20,441 visitors.
JAPANESE FOOD TRADE
JAPANESE FOOD TRADE
culinary competition, master classes,

and an extensive programme of
educational events.
Russia is no exception when it comes
PIR. Hospitality Industry has been to the popularity of Japanese food; in
going from strength to strength since Moscow alone there are reportedly
its inception in 1997. Visitor numbers more than 600 Japanese restaurants.
have quadrupled to 40,000 (2008), Its no surprise to see that the fair
exhibition space has grown seven also features a Japanese Cuisine
times to 45,000m, and the number Salon for Japan-focused exhibitors
of exhibitors has leapt from 100 to to demonstrate new products. PIR.
670. The 2009 show is expected to 2009 represents a great opportunity
surpass previous levels, featuring an to increase industry awareness about
exciting lineup of events including the Japanese cuisine and ingredients in
International Kremlin Culinary Cup, Russia and Eastern Europe, and this
Eastern Europes biggest international has not escaped the attention of the
Tel: +82-(0)2-6000-1073/1067
Email: foodweek@coex.co.kr
to demonstrate healthy and simple

Japanese dishes, and to encourage
further dialogue between two countries,
each of which plays a significant role in
the others economic vitality.
Web: www.foodweek.co.kr
17
JAPANESE FOOD GLOSSARY

This section details a wide range of essential Japanese ingredients, each complete
with page reference for a list of recommended manufacturers and suppliers.
Alcoholic Drinks
Hakumai
Sake
See p29
Japans most celebrated alcoholic drink, sake is
Rice Wine
Other Japanese Teas
Miso
See pp38-39
Dashi
Fermented Soy Bean Paste
Japanese Soup Stock
See p43
iriko
Beer
Rice & Rice Products
Japonica White Rice
O-cha
Japanese Beer
broth. It is used for flavouring dishes such
See p35
See pp31-33
effort that making stock from
scratch entails.
balanced food containing
been a staple of the Japanese diet since
Amazake
and alcohol content:
Sweet Rice Drink
Sauce
See p39
Although
Japanese Sauces
See p49
The Japanese use a variety of savoury sauces to pep

pick up with chopsticks and its mild taste makes it a
perfect accompaniment to almost any food.
Rice Vinegar / Sushi Vinegar See p47
Whisky
See p29
but the bran and germ intact.
Shochu
Japanese Clear Spirit
While using fundamentally the same ingredients
See p34
Fashionable in Japan in recent years and gaining

popularity worldwide,
can be made from
made to accompany Japanese-style meals. While

Scotch whisky, with its smoky flavour and strong
and in the past
is used. The single distillation method used to
Condiments, Seasonings & Sauces

Shochu
, has recently become popular, as
germination increases nutrient levels and makes the
Mochi
Rice Cake
good drunk mixed in cocktails or

on its own.
Wine
See p37
Wine production only really began in Japan after
See p34
is an alcoholic beverage produced in

the southern islands of Okinawa. Although made
was used
Vinegar is also known

for its anti-bacterial
properties and this is
is
often used in Japanese
dishes that include raw fish,
seafood and meat.
Mirin
Sweet Cooking Alcohol
Soy Sauce
Japanese Wine
Awamori
Okinawan Rice Spirit
Shoyu
J JAAPPAANNEESSEE F O O D G
GLLO
OSSSSAARRYY
JAPANESE FOOD GLOSSARY
/ Su / Sushizu
Japanese Whisky
Genmai
Japonica Brown Rice
14 to 16%. It can be served hot
See p47
See pp40-41
Tare
Dipping / Marinade Sauces
A staple of
Oriental cuisine,
soy sauce adds flavour
to many dishes, both in cooking and at the
tare
island of Hokkaido has also gained a good
reputation for its wines.
sticking to your principles, making it a good omen

wagashi
Nuka
Rice Bran
Japanese Apricot Liqueur
See p37
Umeshu
consumed for over a millennium in Japan. This
Wheat-free Soy Sauce See pp40-41

refers to the protein-rich
Ryokucha
Green Tea
the west of Japan, has a lighter colour and saltier

taste than
Tamari
Teas & Soft Drinks
Umeshu
cooked and thinly sliced meats,

comes in several varieties.
Teriyaki
mirin
, is
also popular.
Ryorishu
Cooking Sake
Citrus Vinegar
See p47
See pp38-39
by law to add salt (2-3%)

18
Ponzu
dashi
a dipping sauce for
(hot pots).
19
Dressing
Japanese Salad Dressings
See p49
Wasabi
Soy & Other Bean Products
Japanese Horseradish
See p50
Tonyu
Himono
Hijiki
Dried Seafood
Hijiki Seaweed
Himono literally means dried things, but it
Soy Milk
See p39 & p45
Natto
Fermented Soy Beans
Soy milk is the liquid

obtained by grinding soy beans before they
with soy sauce and other ingredients and eaten with

boiled rice as a traditional and nutritious breakfast
comes in whole-bean, small-bean and
drinks, as well as plain and processed soy milk.
acid not found in other

foods that helps prevent
sashimi.
See p47
Yuba
coronaries.
/
Goma-abura / Tempura-abura
Sesame Oil / Tempura Oil
Fruit & Vegetables
Tofu
Karashi
Soy Bean Curd
Japanese Mustard
Kombu
Soy Milk Skin
See p45
Common in both China and Japan,

using the protein-rich skin which forms when soy
milk is boiled. This skin is cooled and is then either
Kelp
See p51
ingredients.
in water,
Yasai
Japanese Vegetables
Many varieties of Japanese
green vegetables are cultivated
nigari..
nigari
JA
J AP PAANNEESSEE FFO
OO
OD
D G L O SSSSAARRYY
(salted and
and nutritious food.
GLLO
OSSSSAARRYY
toasted and toasted oils, or

), which is not formed into
blocks but is mashed in appearance. An extremely
protein, calcium, iron and vitamin
is delicious in miso
soup, hot pots and
therefore used in very small quantities.

dish so popular in Japan.
Gyosho
/
Shichimi / Ichimi Togarashi
often enjoyed pickled.
Koso
Sea Vegetables
Japanese Herbs
Seafood Products
Nori
Seven Spice Pepper / Chilli Pepper
Dried Seaweed Sheets
Shichimi togarashi, which
See p51
Fish Sauce
Nigari
See p41
Gyosho is condiment rich in
Bittern
Katsuobushi
Dried Bonito Flakes

See p45
originally refers to bittern or the

residue, mostly magnesium chloride, of traditionally
-making.
As bittern becomes less readily available, it can be
replaced by chemical coagulants; however, recently
there has been a renewed interest in natural bittern
available in individually wrapped, bite-sized
is also used as a topping
/
Mentsuyu / Tentsuyu
Soup for Noodles / Tempura
togarashi consists of just chilli pepper.
Sansho
products.
mental fatigue, and

calcium.
Tofu Products
Japanese Pepper
Shiitake / Dried Shiitake Mushroom
Niboshi
Wakame
Tofu Products
Wakame Seaweed
/
Shiitake / Hoshi Shiitake
Small Dried Fish
See p51
Abura-age
s original texture on the inside while the outer
nimono
is left to cool before being served,
radish, with freshly
tempura.
into water, boiled for two to three
and soups.
20
prevent hair loss.
healthy snack.
vegetarian dashi.
Kinoko
Other Mushrooms
Tsukudani
Preserved Foods
Instant Foods & Frozen Foods
Preserved Seafood
Umeboshi
/
Sokuseki Fukuromen /
Kappumen
Pickled Japanese Apricot

Sun-dried, salted, then pickled with shiso (red
Sushimeshi no Moto
Katakuriko
Dogtooth Violet Starch
Sushi Rice Premix
Instant Noodles / Cup Noodles
miso
mirin
of the ingredients in the food. Nowadays, potato
(sokuseki fukuromen
powder and condiments, or in cups or cartons
is said to
in rice and wrapping
Noodles
Kudamono
Udon
Japanese Fruit
Although the
Curry / Stew Roux
Japanese Curry / Stew Roux

See p53
Wheat Noodles
(satsuma) was introduced to
meal when combined with other ingredients.
See p54
Gari
Pickled Ginger
See p50
Panko
Breadcrumbs
See p54
/
Sokuseki Misoshiru /
Suimono
wheat flour kneaded with
Instant Miso Soup / Broth See p45

GLLO
OSSSSAARRYY
JA
J AP PAANNEESSEE FFO
OO
OD
D G L O SSSSAARRYY
Instant
is available in dried,
binging agent for
dishes allowing the taste
of the fish to be fully
as convenient pre-cooked
packet forms.
Soba
Buckwheat Noodles
Reito Sozai
Vegetable Products
Kanpyo
Gourd Shavings
Kanpyo is a unique traditional food made from
Frozen Ready Meals / Ingredients

See p53
Takuan
Pickled Radish
See p54
/
Sokuseki Gohan / O-kayu
Instant Cooked Rice / Rice Porridge
include
, croquettes, meat cutlets, omelettes, spring
that can be cooked in the microwave or
oven are a popular and convenient option for busy
Snacks & Confectionery
/
Senbei / Arare
Rice Crackers
Senbei
.
can be salted, flavoured with soy sauce or
priest who is said to have
/
Konnyaku / Shirataki
Devils Tongue Jelly /
Konnyaku Noodles
Tsukemono
/
Somen / Hiyamugi
Thin Wheat Noodles
Made from wheat flour kneaded with salt and water,
are a cornerstone of the Japanese diet,

and common vegetables used include cucumbers
hiyamugi are commonly
make ideal foods for those who are
cucumber and lotus root mixed with soy

sauce and spices.
available in sachet form, ready to eat after being

boiled in the bag for a few minutes.
Takikomi Gohan no Moto
Other Japanese Pickles
eaten hot in broth
puffed or wrapped in seaweed

(norimak
bite-sized versions of
made from glutinous rice. They
too come in a variety of flavours
and colours.
scratch.
Seasoned Rice Premix
variety of premixed
many kinds of
added ingredients.
Flour & Starch
Wagashi
Traditional Japanese Sweets See p55
Tempurako
Tempura Flour
See p54
Wagashi
delicacies in Japan. The making of
such as prawns, aubergine and
pancakes) to add a lighter

23
distributors reference
This section comprises a handy reference list of distributors throughout the world
who handle the Japanese food ingredients and Japan-produced products featured
as entries in the Japanese Food Selection section that follows these pages. Numbers
below correspond with those noted by in the entries.
Europe
Austria
1
JFC Austria GmbH
IZ-N-SD, Strae 16, Objekt 70, A-2355 Wiener

Neudorf, Austria
TEL: +43-(0)2236-908800-0
FAX: +43-(0)2236-908800-5
E-MAIL: service@jfc.eu
WEB: www.jfc.eu
Czech Republic
2
Naikton spol. s r.o.
Legerova 39, 120 00 Praha 2, Czech Republic

TEL: +420-(0)604-538-839
FAX: +420-(0)296-180-239
E-MAIL: amakaev@seznam.cz
Oy Bornicon & Salming Ab
PB 173, 67101 Karleby, Finland

TEL: +358-(0)500-561-250
FAX: +358-(0)6-822-00-01
E-MAIL: info@bornicon-salming.fi
WEB: www.bornicon-salming.fi
France
4
JFC France S.A.R.L
Peripark Gennevilliers Btiment C, 101 Ave. Louis

Roche, 92230 Gennevilliers, France
TEL: +33-(0)1-4086-4200
FAX: +33-(0)1-4791-1599
WEB: www.jfc.eu
5
Otiec S.A.
22 rue de lArcade 75008 Paris, France

TEL: +33-(0)1-42-65-05-35
FAX: +33-(0)1-47-42-57-51
E-MAIL: otiec.lemondebio@wanadoo.fr
6
S.A.R.L Santop
4 rue Chabanais 75002 Paris, France

TEL: +33-(0)1-42-96-90-64
FAX: +33-(0)1-47-84-02-75
E-MAIL: santop@free.fr
7
Sens Gourmet
33 rue du Poitou Btiment D8 PLA 393

94619 Rungis Cedex, France
TEL: +33-(0)1-49-79-98-29
FAX: +33-(0)1-48-85-36-32
E-MAIL: jmthirion@sensgourmet.com
8
STE Kioko
46 rue des Petits Champs, 75002 Paris, France

TEL: +33-(0)1-42-61-33-66
FAX: +33-(0)1-40-15-91-00
E-MAIL: kioko@kioko.fr
WEB: www.kioko.fr
9
Thanh Son Imex S.A.R.L.
9 rue de Nomeny, 67100

Strasbourg, France
TEL: +33-(0)3-88-39-71-68
FAX: +33-(0)3-88-39-71-68
E-MAIL: thanhson.imex@orange.fr
24
10
Franz Hnekopp KG
Schellbergstrasse 24, 41469 Neuss, Germany

TEL: +49-(0)2131-125860
FAX: +49-(0)2131-130191
E-MAIL: info@wankwai.de
WEB: www.wankwai.de
11
JFC Deutschland GmbH
Theodorstrasse 293, 40472 Dusseldorf, Germany

TEL: +49-(0)211-5374160
FAX: +49-(0)211-592827
WEB: www.jfc.eu
12
Sake Kontor
Munsterdamm 2, 12163 Berlin, Germany

TEL: +49-(0)3069-817015
FAX: +49-(0)3069-817015
E-MAIL: buero@sake-kontor.de
WEB: www.sake-kontor.de
13
SSP Trade & Consult GmbH
Waldstrasse 23, C1/C2 63128 Dietzenbach,

Germany
TEL: +49-(0)6074-481610
FAX: +49-(0)6074-4816110
E-MAIL: info@ssp.jnet.de
WEB: www.ssp-trade.com
14
Yakiniku
Weibenburgstrabe 4a, 70180 Stuttgart, Germany

TEL: +49-(0)711-3417473
FAX: +49-(0)711-62007365
E-MAIL: izumi@yakiniku-restaurant.de
WEB: www.shinpo-germany.de
Italy
15
Pandora Italiana S.N.C.
Via Roma, 1 50123 Firenze, Italy

TEL: +39-(0)55-268393 FAX: +39-(0)55-287327
E-MAIL: italpan@tin.it
16
Uniontrade S.r.l.
Via Mattei, 1-20068 Peschiera Borromeo,

Milano, Italy
TEL: +39-(0)2-2692-2898
FAX: +39-(0)2-2692-1378
E-MAIL: info@uniontrade.it
WEB: www.uniontrade.it
The Netherlands
17
Biden V.O.F.
Joris Ivenslaan 29, 1325 LX Almere,

The Netherlands
TEL: +31-(0)36-521-76-89
FAX: +31-(0)36-521-76-89
E-MAIL: biden@tiscali.nl
18
B.V. Lucullus
Postbus 100, 2350 AC Leiderdorp,

The Netherlands
TEL: +31-(0)71-541-61-53
FAX: +31-(0)71-541-56-65
E-MAIL: postmaster@lucullus.nl
WEB: www.lucullus.nl
Norway
19
WineTailor AS
Postboks 654 Rosenholmveien 25 1414

Trollsen, Norway
TEL: + 47-66-81-7150 FAX: +47-66-81-7156
E-MAIL: karin.berthels@winetailor.no
WEB: www.winetailor.no
Poland
20
V&S Luksusowa Zielona Gra S.A.
65-018 Zielona Gora ul. Jedno ci 59, Poland

TEL: +48-(0)68-35-30-421
FAX: +48-(0)68-32-67-003
E-MAIL: sebastian.skoracki@vsluksusowa.pl
Spain
21
S. Colomer Casas S.l.
Ciudad de Cartagena, 23, Pol. Inc. Fuente del Jarro

46988 Paterna, Valencia, Spain
TEL: +34-(0)96-132-1996 FAX: +34-(0)96-132-2714
Sweden
22
Bornicon & Salming AB
Hollndargatan 17 SE-111 60 Stockholm, Sweden

TEL: +46-(0)8-32-02-20
FAX: +46-(0)8-32-02-10
E-MAIL: info@bornicon-salming.se
WEB: www.bornicon-salming.se
Switzerland
23
Nishis Japan Shop Co., Ltd.
Schaffhauserstrasse 120, 8057 Zurich, Switzerland

TEL: +41-(0)1-363-11-63
FAX: +41-(0)1-362-38-92
E-MAIL: swissnishi@hotmail.com
24
Nostag Ag
P.O. BOX 451,4010 Basel Malzgasse 17, Switzerland

TEL: +41-(0)61-272-49-40
FAX: +41-(0)61-272-43-38
E-MAIL: nostaag@bluewin.ch
United Kingdom
25
Cathay Importers London Ltd.
Cathay House, Cobbold Road Industrial Estate,

Cobbold Rd. London NW10 9ST U.K.
TEL: +44-(0)20-8459-3634
FAX: +44-(0)20-8459-3639
E-MAIL: info@cathayimporters.co.uk
WEB: www.cathayimporters.co.uk
26
Harro Foods Ltd.
Unit 9-10, Merton Industrial Park, Lee Rd. London

SW19 3HX U.K.
TEL: +44-(0)20-8543-3343
FAX: +44-(0)20-8542-1962
E-MAIL: info@harro.co.uk
WEB: www.harro.co.uk
27
Japan Centre Group Ltd.
213 Piccadilly, London W1J 9HX U.K.

TEL: +44-(0)20-7255-8251
FAX: +44-(0)20-7287-4467
E-MAIL: enquiry@japancentre.com
WEB: www.japancentre.com
JFC (UK) Ltd.
29
Malcolm Cowen Ltd.
Unit C Western Trading Estate, Trading Estate Rd.

London NW10 7LU U.K.
TEL: +44-(0)20-8965-1937
FAX: +44-(0)20-8961-3501
E-MAIL: info@cowen.co.uk
WEB: www.cowen.co.uk
30
Marubeni Europe Plc.
River Plate House, 7-11 Finsbury Circus, London

EC2M 7AF U.K.
TEL: +44-(0)20-7826-8798
FAX: +44-(0)20-7826-8627
WEB: www.europe.marubeni.com
31
Percy Fox & Co.
Unit C, Woodside Industrial Estate, Dunmow Rd.

Bishops Stortford, Hertfordshire
CM23 5RG U.K.
TEL: +44-(0)1279-756200
FAX: +44-(0)1279-713444
32
Sam-Platform-Ltd.
12A High Rd. London NW10 2QG U.K.

TEL: +44-(0)20-8451-0084
FAX: +44-(0)20-8864-6373
E-MAIL: samplatformitd@btintemet.com
33
SeeWoo Foods Ltd.
Waxlow Rd. Park Royal, London

NW10 7NU U.K.
TEL: +44-(0)845-076-8888
FAX: +44-(0)845-076-8899
E-MAIL: info@seewoo.co.uk
WEB: www.seewoo.com
34
Tazaki Foods Ltd.
Unit 4, Delta Park Industrial Estate,

Millmarsh La. Enfield, Middlesex
EN3 7QJ U.K.
TEL: +44-(0)20-8344-3000
FAX: +44-(0)20-8344-3003
E-MAIL: info@tazakifoods.com
WEB: www.tazakifoods.com
35
T.K. Trading (Yoshikawa UK) Ltd.
Unit 7 The Chase Centre, 8 Chase Rd.

Park Royal, London NW10 6QD U.K.
TEL: +44-(0)20-8453-1743
FAX: +44-(0)20-8453-0606
E-MAIL: shitsumon@japan-foods.co.uk
WEB: www.japan-foods.co.uk
36
Wine & Spirits International Ltd.
9th Fl. Hyde House, Edgware Rd.

Colindale, London
NW9 6LH U.K.
TEL: +44-(0)20-8975-1023
FAX: +44-(0)20-8975-1025
E-MAIL: sales@wineandspirit.com
WEB: www.wineandspirit.com
Asia
China
37
Dxcel Partners
1st Fl. Bldg. 9, 680 Xiao Mu Qiao Rd. Shanghai

200032 China
TEL: +86-(0)21-5150-4850
FAX: +86-(0)21-5150-4856
E-MAIL: deanelin@dxcel.com.cn
WEB: www.dxcel.com.cn
38
Reykay International Trading Co., Ltd.
Room 313, 94 Changjiang Rd. Nankai District,

Tianjin, 300110 China
TEL: +86-(0)22-2768-1313
FAX: +86-(0)22-2768-1300
E-MAIL: mbro@moritafoods.com
WEB: www.raykaytj.com
39
Shanghai Kangshi
Foodstuffs & Grocery Co., Ltd.
3rd Fl. Bldg. 15, 588 Zhong Shang Rd. Shanghai

200070 China
TEL: +86-(0)21-6330-9541
FAX: +86-(0)21-6628-2183
40
Shanghai Lantian Grocery Co., Ltd.
Room 18A, Huayuan Bldg. 1, 3500 Kaixuan Rd.

Shanghai 200030 China
TEL: +86-(0)21-6464-9627
FAX: +86-(0)21-6487-6102
E-MAIL: hysong98@hotmail.com
WEB: www.lantian.sh.cn
41
Shanghai Zhuo He Trade Co., Ltd.
Room 611, Fubang Bldg. 118 West Tianshan Rd.

Changning, Shanghai 200335 China
TEL: +86-(0)21-5219-5038
FAX: +86-(0)21-5219-5038
E-MAIL: zhuohe@shcei.com.cn
WEB: www.zhuohe.com
42
Vox Trading Co., Ltd.

Beijing Representative Office
Room 1919, China Garments Tower,

No. 99 Jianguo Rd.
Beijing 10020 China
TEL: +86-(0)10-6581-9732
FAX: +86-(0)10-6581-9735
E-MAIL: kefujin@hotmail.com
43

Dalian Representative Office
Room 604 Furama Hotel,

Renmin Rd. 60 Dalian, China
TEL: +86-(0)411-8281-6359
FAX: +86-(0)411-8263-6368
E-MAIL: voxdl01@voxdalian.com
Hong Kong
44
City Super Ltd.
8th Fl. Wharf T & T Centre, Harbour City,

7 Canton Rd. Tsimshatsui, Hong Kong
TEL: +852-2306-3857
FAX: +852-2956-0336
E-MAIL: contact@citysuper.com.hk
WEB: www.citysuper.com.hk
45
Fook Lam Construction Co., Ltd.
Unit H, 4/F., Phase 1, Vigor lnd. Bldg. 49-53 Ta

Chuen Ping St. Kwai Chung, N.T. Hong Kong
TEL: +852-2407-3187
FAX: +852-2408-0014
E-MAIL: fooklam@biznetvigator.com
fooklam@yahoo.co.hk
46
Hokkaido Development Ltd.
Unit 1&2, 26th Fl. Tuen Mun Park Lane Sq.

Tuen Mun, N.T. Hong Kong
TEL: +852-2146-8909
FAX: +852-2191-2323
E-MAIL: company@hokkaido.hk
WEB: www.hokkaido.hk
47
JFC Hong Kong Ltd.
5th Fl. Ever Gain Centre, 43-57 Wang Wo Tsai St.

Tsuen Wan N.T. Hong Kong
TEL: +852-2428-6431
FAX: +852-2480-4762
E-MAIL: jfc@jfc.com.hk
48
Nansen Trading Co., (H.K.) Ltd.
Room 3514, 35th Fl. Hong Kong Plaza, 186-191

Connaught Rd. West, Hong Kong
TEL: +852-2546-6680
FAX: +852-2546-7981
E-MAIL: info@nansen.com.hk
WEB: www.nansen.com.hk
49
New Kondo Trading Co., Ltd.
Unit No.8, 3/F. Eastwood Centre, 5A Kung Ngan

Village Rd. Shau Kei Wan, Hong Kong
TEL: +852-2566-3700 FAX: +852-2887-0326
E-MAIL: janice@newkondo.com.hk
50
Nikkens Japanese Food Co., Ltd.
Ground Fl. Kim Fat Mansion, 11 Shau Kei Wan

Main St. East, Hong Kong
TEL: +852-2568-8118
FAX: +852-2567-4084
E-MAIL: nikkens@netvigator.com
51
Nippon Foods Co., Ltd.
Unit 1110-1112, 11th Fl. Eight Commercial Tower,

8 Sun Yip St. Chaiwan, Hong Kong
TEL: +852-2898-8126
FAX: +852-2897-9553
E-MAIL: ohazama@npf.com.hk
52
Top Joiner (Hong Kong) Ltd.
Shop 1-3, Phase 2, Kwan Yick Bldg. 169-178

Connaught Rd. West, Hong Kong
TEL: +852-3580-0607 FAX: +852-3580-0630
E-MAIL: topjoiner@netvigator.com
DISTRIBUTORS REFERENCE
Finland
Germany
28
Unit 17 Premier Park, 7 Premier Park Rd. London

NW10 7NZ U.K.
TEL: +44-(0)20-8963-7600
WEB: www.jfc.eu
India
53
Maidoindia
133, Hyatt Regency, Sahar Rd. Andheri (E). Mumbai

400 099, India
TEL: +91-(0)22-6696-1585
FAX: +91-(0)22-6696-1586
E-MAIL: enquiry@maidoindia.com
WEB: www.maidoindia.com
Korea
54
Naksan Technology, Inc.
Seocho Plaza 3F, 1321-7, Seocho-dong, Seocho-gu,

Seoul, Korea
TEL: +82-(0)2-521-7678 FAX: +82-(0)2-521-7686
E-MAIL: sungrah@naksan.co.kr
WEB: www.naksan.co.kr
55
Nihonshu Korea
39-1 Samsung-dong, Gangnam-gu, Seoul, Korea

TEL: +82-(0)2-545-3251
FAX: +82-(0)2-545-3261
E-MAIL: nk@nihonshu.co.kr
WEB: www.nihonshu.co.kr
56
Sun Plaza
37-3 Hyeoncheon-dong, Deogyang-gu, Goyang,

Gyeonggi, Korea
TEL: +82-(0)2-3159-0121/0122
FAX: +82-(0)2-3159-0120
WEB: www.sunplaza21.com
Singapore
57
Kirei Japanese Food Supply(S) Pte. Ltd.
No.13 Jalan Kilang, Singapore 159413

TEL: +65-(0)6779-2128
FAX: +65-(0)6779-6471
E-MAIL: kireifood@pacific.net.sg
58
Letat Agencies (Pte) Ltd.
61 Yishun Industrial Park A,

#04-01 Singapore 768767
TEL: +65-(0)6220-0333
FAX: +65-(0)6741-9672
E-MAIL: enquiry@letat.com.sg
25
59
Makoto-Ya (S) Pte. Ltd.
No.9 Kaki Bukit Rd. 2, #01-05, Gordon Warehouse

Bldg. Singapore 417842
TEL: +65-(0)6741-3511
FAX: +65-(0)6841-4482
E-MAIL: enquiry@makotoya.com.sg
60
Wine Exquisites
No.135 Middle Rd. No.01-13 Bylands Bldg.

Singapore 188975
TEL: +65-(0)6883-1021
FAX: +65-(0)6883-2515
E-MAIL: enquires@wine-exquisites.com.sg
WEB: www.wine-exquisites.com.sg
61
Yamakawa Trading Co. (Pte) Ltd.
3C Toh Guan Rd. East #02-00 Singapore 608832

TEL: +65-(0)6567-8200
FAX: +65-(0)6567-0832
E-MAIL: grocery@yamakawa.com.sg
WEB: www.yamakawa.com.sg
Taiwan
62
Dong Hsun Hsin Trading Co., Ltd.
801-2 Lingdong Rd. Nantun District, Taichung

40858 Taiwan R.O.C.
TEL: +886-(0)4-2380-3040
FAX: +886-(0)4-2380-7118
E-MAIL: info@dhh-trading.com.tw
WEB: www.dhh-trading.com.tw
63
Taiwan Wines and Spirits Co., Ltd.
No.156-3 Sec.1 Datong Rd. Sijhih City, Taipei,

Taiwan R.O.C
TEL: +886-(0)2-2690-7711
FAX: +886-(0)2-2690-7722
E-MAIL: wine.house@msa.hinet.net
WEB: my9.com.tw
Thailand
64
S.K. Liquor Ltd. Part
149/5 Charoenmuang Rd. Rongmuang, Patumwan,

Bangkok 10330 Thailand
TEL: +66-(0)2-214-1479
FAX: +66-(0)2-215-5081
E-MAIL: skliquor@loxinfo.co.th
65
Splendid Surplus Co., Ltd.
27/18 Moo11, Petchkasem Rd. Nongkhangphu,

Nongkhaem, Bangkok 10160 Thailand
TEL: +66-(0)2-807- 5544
FAX: +66-(0)2-801-1818
E-MAIL: bkk@splendid-surplus.co.th
WEB: www.splendid-surplus.co.th
66
Vox Trading (Thailand) Co., Ltd.
Room 1402, 33/66 Wall Street Tower,

Surawongse Rd. Bangrak, Bangkok 10500 Thailand
TEL: +66-(0)2-237-4726 FAX: +66-(0)2-807-5577
E-MAIL: koji-fujimoto@anet.net.th
67
Wine & Spirit Trading Co., Ltd.
Muangphol Bldg. 931/8 Rama 1 Rd. Pathumwan,

TEL: +66-(0)2-216-0390 FAX: +66-(0)2-216-3145
E-MAIL: sales@wineandspirit.com
Oceania
Australia
68
Japan Food Corp (Aust) Pty Ltd.
Bldg. D1/16 Mars Road Lane Cove,

NSW 2066 Australia
TEL: +61-(0)2-9429-8000
FAX: +61-(0)2-9429-8010
E-MAIL: jfc.syd@japanfood.com.au
WEB: www.jfcaustralia.com.au
69
Simon Johnson
P.O. Box 6486, South Sydney Business Hub,

Alexandria, NSW 2015 Australia
TEL: +61-(0)2-8244-8288
FAX: +61-(0)2-8244-8299
E-MAIL: providores@simonjohnson.com
WEB: www.simonjohnson.com
70
Vox Trading (Australia) Pty Ltd.
Suite 25, Level 5, 88 Pitt St. Sydney,

NSW 2000 Australia
TEL: +61-(0)2-9233-5533
FAX: +61-(0)2-9233-5666
E-MAIL: t_kobayashi@voxtrading.com.au
North America
Canada
71
JFC International (Canada) Inc.
1025 Kamato Rd. Mississauga,

Ontario L4W 0C1 Canada
TEL: +1-905-629-0993 FAX: +1-905-629-7909
E-MAIL: info@jfc.ca
WEB: www.jfc.ca
72
Ozawa Canada Inc.
135 East Beaver Creak Rd. Unit 3, Richmond Hill,

Ontario L4B 1E2 Canada
TEL: +1-905-731-5088
FAX: +1-905-731-0778
WEB: www.ozawa.ca
73

Vancouver Representative Office
Suite 805, 938 Howe St. Vancouver,

B.C. V6Z 1N9 Canada
TEL: +1-604-331-0417
FAX: +1-604-331-0487
E-MAIL: tomo@voxtrading.com
U.S.A.
74
B. United International Inc.
15 John Todd Way, Redding CT 06896 U.S.A.

TEL: +1-203-938-0713 FAX: +1-203-938-1124
E-MAIL: bunitedint@hotmail.com
WEB: www.bunitedint.com
75
Central Boeki (U.S.A.)., Ltd.
55-30 46th St. Maspeth, NY 11378 U.S.A.

TEL: +1-718-729-8966 FAX: +1-718-729-4868
E-MAIL: central@boeki.co.jp
WEB: www.boeki.co.jp
76
Dreyfus Ashby & Co.
630 Third Ave. 15th Fl. New York, NY 10012 U.S.A.

TEL: +1-212-818-0770
FAX: +1-212-953-2366
E-MAIL: info@dreyfusashby.com
WEB: www.dreyfusashby.com
77
Japan Prestage Sake International Inc.
123 Wappf St. NY 10013 U.S.A.

TEL: +1-212-219-1166
FAX: +1-212-366-4925
E-MAIL: kazuhide.yamazaki@jpnsake.com
WEB: www.meimonshu.jp
78
JFC International (Hawaii), Inc.
887 North Nimitz Highway, Honolulu,

Hawaii 96817 U.S.A.
TEL: +1-808-537-9528 FAX: +1-808-526-0387
79
JFC International Inc. Head Office
7101 East Slauson Ave. Los Angeles,

CA 90040-3622 U.S.A.
TEL: +1-323-721-6100
E-MAIL: info@jfc.com
WEB: www.jfc.com
80
JFC International Inc.

Los Angeles Branch
7101 East Slauson Ave. Los Angeles,

CA 90040-3622 U.S.A.
TEL: +1-323-721-6900
FAX: +1-323-721-6933
81

New York Branch
40 Varick Ave. Brooklyn, NY 11237 U.S.A.

TEL: +1-718-456-8805
82

San Francisco Branch
540 Forbes Boulevard, South San Francisco,

CA 94080 U.S.A.
TEL: +1-650-871-1660
FAX: +1-650-952-3272
E-MAIL: info@jfc.com
WEB: www.jfc.com
83
Mutual Trading Co., Inc.
431 Crocker St. Los Angeles,

CA 90013 U.S.A.
TEL: +1-213-626-9458
FAX: +1-213-626-5130
WEB: www.lamtc.com
84
Nishimoto Trading Co., Ltd.

Los Angeles Office
13409 Orden Drive Santa Fe Springs,

CA 90670-6336 U.S.A.
TEL: +1-562-802-1900
FAX: +1-562-229-1720
WEB: www.nishimototrading.com
85
Toshoku America, Inc.
3 Park Plaza, Suite 1230, Irvine,

CA 92614-8505 U.S.A.
TEL: +1-503-228-3193
FAX: +1-503-228-4716
E-MAIL: tai_kp@cargill.com
86
Vox Trading USA Co.
1800 SW 1st Ave. Suite 507 Portland, Oregon

97201 U.S.A.
TEL: +1-503-227-3171
FAX: +1-503-226-4267
E-MAIL: mikezawa@vox-usa.com
Sourcing top quality, authentic Japanese food is

made simple with this comprehensive directory
of ingredients, ready-made products, soft &
alcoholic beverages, food-related machinery
and other products. Conveniently arranged by
category with companies listed in alphabetical
order, each section introduces products from
one or more manufacturers or distributors,
each carefully selected on their reputation for
authenticity and quality. Each entry includes
details of who to contact for further information
and there are references to our Japanese Food
Glossary, packed with essential information on
many items. The numbers by the Distribution
box are linked to the numbers in the Distributors
Reference section on the previous pages.
Rice
29
75 Chestnut Ridge Rd. Montvale,

NJ 07645 U.S.A.
TEL: +1-201-445-0620
FAX: +1-201-930-2413
WEB: www.winebow.com
Alcoholic Drinks
31
Teas & Soft Drinks
38
Soy Products
40
South America
Condiments
47
Mexico
Processed & Snack Products
51
Food-related Products
57
87
88
Winebow, Inc. (New Jersey)
JFC de Mexico
Av Ao de Juarez No.160-B Col.

Granjas San Anotonio
Mexico DF CP 09070
TEL: +52-555-686-8893
FAX: +52-555-686-8868
Indian Ocean
Mauritius
89
Natureland Products Ltd.
Vikas Bldg. 7th Mile Triolet, Solitude,

Mauritius, Indian Ocean
TEL: +230-261-4716/6612
FAX: +230-261-8367
E-MAIL: info@natureland.intnet.mu
WEB: www.natureland.mu/category.php?category_id=1
This information was collated in July 2009, and may subsequently be subject to change.
26
Japanese Food
Selection
Japonica White Rice
Hakumai
( Japonica White Rice)
Okomesan
Today many kinds of rice are used in Italy, but until the 1950s
short grain rice was the main variety grown. In 1980, Morimoto
began researching why this rice differed from that grown in
Japan. In 2002, a variety of rice perfectly suited to Japanese
cuisine was identified and trademarked as Okomesan. Japanese
rice-polishing machines give Okomesan a delicious, just-polished
flavour. Brown rice (Kogane) and mochigome rice (Mochicco)
varieties are also available, and can be exported to all parts of
Europe.
See p18
JFC Premium Rice,

Nishiki & Yume-Nishiki
JFC International (Europe) Group offers a range of premium
grade rice. Nishiki rice is a top quality, California medium-grain
rice that well surpasses, in aroma, flavour and texture, any other
rice in its class. Yume-Nishiki, a super premium type of koshihikari
rice is carefully produced in Italy under the watchful eye of expert
Japanese growers. Cultivated using traditional methods, this
short-grain variety has large, plump grains that are full of flavour.
JFC Deutschland GmbH Tel: +49-(0)211-5374160
JFC (UK) Ltd. Tel: +44-(0)20-8963-7600
JFC France S.A.R.L. Tel: +33-(0)1-4086-4200
JFC Austria GmbH Tel: +43-(0)2236-908800-0
Web: www.jfc.eu
Address: Via Negrone Manara, 29 Albonese 27020 Italy

Tel: +39-038452277 Fax: +39-0384524807
E-mail: okomesan@italpo.it
Web: www.italpo.it
Distribution Contact company directly
Contact
See p18
Europe: 1
4 11 28
Hakumai
RICE
JFC International (Europe) Group
ITAL P.O. di Hajime Morimoto & C. s.a.s.
Hakumai
Hakumai
See p18
See p18
JA-RICE Toyama-Tentakaku
Yutaka Premium Sushi Rice
JA stands for Japanese Agricultural Cooperatives, and is an acronym

well-known throughout Japan. ZEN-NOH as representing cooperatives
delivers safe, wholesome and high-quality agricultural products to the
consumer. JA-RICE has been nurtured with loving care by JA farmers,
and is exported overseas so that everyone can enjoy the rich, delicious
taste of premium-quality Japanese rice. JA-RICE is milled at factories
that maintain the highest levels of quality management, and is vacuum
packed to ensure just-milled freshness. JA-RICE is an outstanding
product that is testament to Japans rich natural resources.
Yutaka Premium Sushi Rice is a high-quality, medium-grain

white rice grown in California, and milled and packed in the U.K.
by specialist millers. To maintain consistently high quality, the
rice is specially selected, and carefully polished to avoid broken
grains. The cooked rice has an aromatic, sweet flavour with a
sticky texture ideal for making sushi. Yutaka Premium Sushi Rice
is the choice of many leading sushi chefs. Available in 500g and
10kg bags.
National Federation of Agricultural Co-operative

Associations (ZEN-NOH)
Address: Unit 4, Delta Park Industrial Estate, Millmarsh La. Enfield,

Middlesex EN3 7QJ U.K.
Tel: +44-(0)20-8344-3000 Fax: +44-(0)20-8344-3003
E-mail: info@tazakifoods.com
Web: www.tazakifoods.com
Address: 1-3-1 Ote-machi, Chiyoda-ku, Tokyo 100-6832 Japan

Tel: +81-(0)3-6271-8170 Fax: +81-(0)3-5218-2518
E-mail: ookuma-hiroshi@zennoh.or.jp Web: www.zennoh.or.jp
Distribution Europe: 24
Tazaki Foods Ltd.
29
Rice Wine
Sake
( Rice Wine)
Akashi-Tai
Genmai Aged Sake
Akashi Sake Brewery Co., Ltd.
See p18
Distribution Europe: 12 29 Asia: 37 46 52 53 60 Others: 89
Tamaki sake is an exquisitely full-bodied yet mellow tasting

blend made by the Akita Seishu brewery, a 140 year old family
owned company from Akita in the north of Japan. Tamaki
sake is junmai, meaning that it is pure rice sake with no sugar
or alcohol added. Its only ingredients are naturally grown,
chemical-free rice and the soft snow melt water from the
nearby spring. Akitas pure mountain air and cold winters create
an ideal environment for the traditional slow method of sake
brewing. Tamaki is made using the time-consuming yamahai
method, which results in a more rounded and distinctive flavour.
Clearspring Ltd.
Address: Unit 19A, Acton Park Estate, London W3 7QE U.K.
Tel: +44-(0)20-8749-1781 Fax: +44-(0)20-8811-8893
E-mail: info@clearspring.co.uk Web: www.clearspring.co.uk
See p18
Sake
( Rice Wine)
See p18
Gekkeikan Sake
Hakutsuru Junmai Excellent
Founded in 1637, Gekkeikan Sake brews premium sake in

the ancient capital of Kyoto with a spirit of both tradition and
innovation. As one of Japan's top sake brewers, Gekkeikan has
long been a favourite in Japanese households and is now finding
favour with consumers in international markets. Brewed in Japan
and California, Gekkeikan Sake is made with quality japonica
rice and brewing expertise developed over the centuries. With a
wide product range to suit a variety of tastes, Gekkeikan aims to
spread the culture and appreciation of sake worldwide.
This is Hakutsurus signature sake, brewed using traditional

techniques developed and refined over the last two and a
half centuries. Much-loved by customers, Junmai Excellent is
characterised by its well-matured, full-bodied taste and mellow
tones. Depending on the temperature at which the sake is
drunk, its levels of dryness and sweetness vary, so it is suitable
for accompanying a range of cuisine. If served hot, it suits salty or
rich dishes, such as tempura, sukiyaki, tofu dishes or nabe hot pots,
whereas cold it is ideal with sushi, sashimi and other fresh dishes.
Gekkeikan Sake Co., Ltd.
Hakutsuru Sake Brewing Co., Ltd.
Address: 247 Minamihama-cho, Fushimi-ku, Kyoto 612-8660 Japan

Tel: +81-(0)75-623-2050 Fax: +81-(0)75-622-0312
E-mail: customer@gekkeikan.co.jp
Web: www.gekkeikan.co.jp
Address: 4-5-5 Sumiyoshiminami-machi, Higashinada-ku,

Kobe-shi, Hyogo 658-0041 Japan
Tel: +81-(0)78-822-8921 Fax: +81-(0)78-841-8332
E-mail: exports@hakutsuru.co.jp Web: www.hakutsuru.co.jp
8 10 16 18 19 20 21 22 33
ALCOHOLIC DRINKS
Address: 1-3 Okura Hachiman-cho, Akashi-shi, Hyogo 673-0871 Japan

Tel: +81-(0)78-919-0277 Fax: +81-(0)78-919-4377
E-mail: trade@akashi-tai.com Web: www.akashi-tai.com/eng
( Rice Wine)
( Rice Wine)
Clearspring Tamaki Sake
Akashi-Tai offers a range of award-winning products. Its AkashiTai Genmai (brown rice) Aged Sake is a new and unique sake
produced from the finest Yamada Nishiki brown rice and aged
since 2002. It is best enjoyed at room temperature. Its nose of
lime, juniper and bitter cocoa and the delicate hints of caramel,
lime and cocoa on the palate suit a wide range of dishes such
as prawn tempura, roast lamb, curry, and desserts such as
chocolate souffl.
Sake
Sake
See p18
Distribution Europe: 31 Asia: 41 48 50 63 64 Others: 76
31
Rice Wine
Rice Wine
( Rice Wine)
( Rice Wine)
See p18
Sake
( Rice Wine)
See p18
Hakkaisan Sake
Chikurin
Tengumai Sake Range
Founded in 1922, this brewery is situated at the foot of Mount

Hakkai in Niigata and uses spring water that flows from the
mountain to produce its sake. The guiding principles of the
brewery are to produce the finest light sake that people will
never tire of and to apply the highest standards of daiginjo
production to all its sake. In order to achieve the smooth and
wonderfully pure and mellow flavours of Hakkaisan's sake, the
brewery insists on producing in small batches, using hand-made
koji mould and slow fermentation at low temperatures.
Chikurin sake is made from rice that has gone through a unique
process called sano: the rice is left to wither 3 times before
harvesting, producing first-class sake rice. The brewery is located
within an officially designated sake rice-growing region, and was
the first to be fully organic in its production. There are four blends,
the most recent of which is Organic Chikurin Karoyaka. This sake,
which has a lovely soft finish on the palate, was the first blend
developed after the brewery achieved full organic accreditation in
2007, and in 2009 achieved USDA NOP accreditation.
Hakkaisan Sake Brewery Co., Ltd.
Marumoto Sake Brewery Co.,Ltd.
Tengumai sake has been in production at the Shata brewery in

Ishikawa for over 180 years. The Shata brewery has received
multiple gold awards in the prestigious National New Sake Tasting
Competition and the brewerys current owner has been recognised
by Japans government as a so-called Contemporary Master
Craftsman. His particular expertise lies in the yamahai brewing
technique, where sake is left to ferment slowly. The extensive range
of yamahai-brewed sake includes Yamahai Junmai Ginjo, a beautiful
sake with a light fragrance and down-to-earth flavour, and Yamahai
Junmaishu, a well-balanced brew with a distinctive acidity.
Address: 1051 Nagamori, Minamiuonuma-shi, Niigata 949-7112 Japan

Tel: +81-(0)25-775-3121 Fax: +81-(0)25-775-3300
E-mail: k_kurosawa@hakkaisan.co.jp
Web: www.hakkaisan.co.jp
Address: 2485 Honjo Kamogata-machi, Asakuchi-shi, Okayama

719-0232 Japan
Tel: +81-(0)865-44-3155 Fax: +81-(0)865-44-3156
E-mail: info@chikurin.jp Web: www.chikurin.jp
Distribution Europe: 4 11 28 Asia: 44 55 58 59 Others: 72 83
Sake
( Rice Wine)
See p18
Urakasumi Sake
Both soft, refreshing Junmai Urakasumi and the light, crisp
Junmai Ginjo Urakasumi Zen (premium sake where the rice has
been highly polished) are brewed slowly at low temperatures,
using Sauras unique yeast. This careful process allows the sake
to develop the elegant fragrance and soft taste that characterises
the brand. Both are excellent accompaniments to fish and
other dishes, their subtle, balanced flavour enhancing any meal.
The Junmai Ginjo box and label are decorated with zenga, ink
paintings inspired by zen philosophy. Both sake can be enjoyed
either chilled, at room temperature, or slightly warmed.
Saura Co., Ltd.

Address: 2-19 Motomachi, Shiogama-shi, Miyagi 985-0052 Japan
Tel: +81-(0)22-362-4165 Fax: +81-(0)22-362-7895
E-mail: info@urakasumi.com Web: www.urakasumi.com
Distribution Europe: 8 34 Asia: 39 51 55 Others: 77
32
Sake
See p18
Shata Shuzo Co., Ltd.
Sake
Distribution Europe: 34 Others: 83
( Rice Wine)
See p18
Sawanotsuru
Junmai Daiginjo Zuicho
Sawanotsuru was founded in 1717 in Nada, in Kobe and continues to
cherish traditional brewing processes that make use of Nadas climate
and natural resources. This sake is the masterpiece the head brewer,
Mr. Deguchi. It is carefully brewed from Yamada Nishiki brown rice
and spring water from Mount Rokko. In 2009 it was honoured with
the Highest International Quality Trophy from the Monde Selection.
This aromatic and fresh sake complements simple, seasoned dishes,
such as sushi and sautd seafood. It is also an excellent aperitif.
Sawanotsuru Co., Ltd.

Address: 5-1-2 Shinzaike Mianamimachi, Nada-ku, Kobe-shi, Hyogo
657-0864 Japan
Tel: +81-(0)78-881-1234 Fax: +81-(0)78-861-0005
E-mail: webmaster@sawanotsuru.net Web: sawanotsuru.net/
Sake
( Rice Wine)
See p18
Junmai Ginjo
Jozen Mizuno Gotoshi (720ml)
The hot spring resort of Echigo Yuzawa is renowned for
its snowfall. In spring, the melting snow absorbs a rich mix
of minerals, creating the water that is used to brew sake
of premium quality and superlative taste. The brewerys
most popular sake since 1990, this easy-to-drink sake was
relaunched in 2009 as Junmai Ginjo Jozen Mizuno Gotoshi,
an umami-rich sake perfect for mild dishes, sashimi, and raw
oysters with lemon.
Shirataki Sake Brewery Co., Ltd.
See p18
Hideyoshi Junmai Ginjo Akinota

Founded in 1689, Hideyoshi Brewery was named by the local
lord, who judged its sake the best in the region. Located in one
of the top rice-growing areas and supplied by pure water from
nearby mountains, it succeeds in both traditional and innovative
methods of sake production. Akinota, literally Autumn Field,
is evocative of young brewers working diligently in the harsh
weather of northern Japan, imparting their sake both a delicious
junmai flavour and the gentleness associated with Akita people.
An extensive line-up of sake of differing grades is also available.
Suzuki Shuzouten Co., Ltd.

Address: 9 Futsuka-machi, Nagano, Daisen-shi, Akita 014-0207 Japan
Tel: +81-(0)187-56-2121 Fax: +81-(0)187-56-2124
E-mail: info@hideyoshi.co.jp Web: www.hideyoshi.co.jp
Distribution Europe: 32 35 Asia: 65 Others: 87
( Rice Wine)
Address: 2640 Yuzawa, Yuzawa-machi, Minamiuonuma-gun,

Niigata 949-6101 Japan
Tel: +81-(0)25-784-3443 Fax: +81-(0)25-785-5485
E-mail: minatoya@jozen.co.jp Web: www.jozen.co.jp
Address: 60-1 Boumaru, Hakusan-shi, Ishikawa 924-0823 Japan

Tel: +81-(0)76-275-1165 Fax: +81-(0)76-275-1866
E-mail: shata@tengumai.co.jp Web: www.tengumai.co.jp
Sake
ALCOHOLIC DRINKS
ALCOHOLIC DRINKS
Sake
Sake
( Rice Wine)
See p18
Shochikubai Shirakabe-Gura
Mitani Fujio Yamahai Ginjo
This is a premium sake made exclusively from Gohyakumangoku
rice, polished to 60% of its original grain size. Shirakabe Brewery's
chief brewer Mitani Fujio uses a traditional yamahai fermentation
process to produce a crisp sake with a delicate fragrance, which
will retain its perfect balance whether enjoyed with food or
without. Fujio Mitani brings 61 priceless years of experience to
brewing and he continually strives to produce a superb balance of
taste and aroma in a sake the drinker will never tire of.
Takara Shuzo Co., Ltd.

Address: Shijo-Karasuma Higashiiru, Shimogyo-ku, Kyoto 600-8688 Japan
Tel: +81-(0)75-212-5074 Fax: +81-(0)75-212-5098
E-mail: takara@tomatin.wanadoo.co.uk Web: www.takarashuzo.co.jp
Distribution Europe: 13 23 25 Asia: 49 56 57 67 Others: 84

33
Japanese Beer / Japanese Artisan Beer
Japanese Clear Spirit / Okinawan Rice Spirit
Shochu
( Japanese Clear Spirit)
See p18
See p18
Beer
( Japanese Beer)
Beer
See p18
( Japanese Beer)
See p18
Asahi Super Dry & Asahi Black
Kirin Ichiban
Ichibanfuda (middle), which means number one card in

Japanese and is considered auspicious, is a premium shochu
made from selected barley and pure water, distilled in timehonoured fashion and matured in oak casks. It is very smooth,
and is great infused with herbs or fruit, or mixed in cocktails.
Also available are Satsumatsukasa (left), made from sweet
potato which, like Ichibanfuda, has an alcohol content of 25%,
and Ichibanfuda Shiso (right), a beautiful pale pink shochu
flavoured with the Japanese herb perilla (20% abv).
Asahi has been brewing beer in Japan since 1889 and is

renowned for its pursuit of excellence and pioneering spirit.
Asahi means rising sun in Japanese and Asahi Super Dry is the
best selling beer brand in Japan. Asahi Super Dry is brewed
to an authentic Japanese recipe using only the finest natural
ingredients. This clean, crisp and refreshing taste is absolutely
perfect with Japanese foods.
Kirin beer was first brewed in 1888 and derives its name from
the kirin, a mythical creature said to be part deer, part dragon
and hailed as a harbinger of good fortune. Ichiban refers to
the unique Ichiban Shibori (first pressed) brewing method
which uses only the sweet, flavoursome liquid from a single,
first pressing of the finest ingredients. This method gives Kirin
Ichiban its crispness, purity and smoothness.
Asahi Breweries, Ltd. Europe Branch
Kirin Europe GmbH
Address: 17 Connaught Pl. London W2 2EL U.K.

Tel: +44-(0)20-7706-8330
Fax: +44-(0)20-7706-4220
E-mail: europe@asahibeer.co.uk
Web: www.asahibeer.co.uk
Address: Louise-Dumont-Str. 31 Dsseldorf 40211 Germany

Tel: +49-(0)211-353086
Fax: +49-(0)211-363996
Web: www.kirineurope.com
Distribution Europe: 12 29 Asia: 37 46 52 53 60 Others: 89
Shochu
Asahi Breweries, Ltd. Europe Branch

Address: 17 Connaught Pl. London W2 2EL U.K.
Tel: +44-(0)20-7706-8330 Fax: +44-(0)20-7706-4220
E-mail: europe@asahibeer.co.uk
Web: www.asahibeer.co.uk
See p18
Awamori
( Okinawan Rice Spirit)
See p18
Ryukyu Awamori Zuisen
Shochu is a traditional Japanese distilled beverage which

has steadily grown in popularity since the 1990s. Gekkeikan
specialises in rice-based shochu and has developed a production
method based on low temperature fermentation, distillation and
aging, resulting in a soft and fruity character. Gekkeikan's finest
shochu includes the rich Bizan Gold, which blends oak barrelaged shochu with fresh shochu. Bizan Super has a complex,
refreshing flavour, with sake lees from ginjo sake added during
the fermentation process. Sake lees are also added to Bizan
Clear, which is light and easy to drink.
Awamori is the oldest distilled spirit in Japan, and the method

used by Zuisen to make it has remained essentially unchanged
for 600 years. Rice on which the koji mould has been grown
and water are the sole ingredients used, with the natural
distillation process giving this fine awamori its refreshingly
sharp edge, fragrant aroma and rich, deep flavour. Once prized
by the lords of Shuri Castle, awamori was only allowed to
be produced in the nearby town. The Zuisen distillery is still
located there and strives to keep this deeply historic taste alive.
Gekkeikan Sake Co., Ltd.
Address: 1-35 Shuri Sakiyama-cho, Naha-shi, Okinawa

903-0814 Japan
Tel: +81-(0)98-884-1968 Fax: +81-(0)98-886-5969
E-mail: info@zuisen.co.jp Web: www.zuisen.co.jp
Address: 247 Minamihama-cho, Fushimi-ku, Kyoto 612-8660 Japan

Tel: +81-(0)75-623-2050 Fax: +81-(0)75-622-0312
E-mail: customer@gekkeikan.co.jp Web: www.gekkeikan.co.jp
3
8 10 16 18 19 20 21 22 33
Gekkeikan Bizan
ALCOHOLIC DRINKS
Asahi Shochu Line-up
Carefully distilled according to traditional methods using only

authentic Japanese ingredients, Tokiwa is a premium rice
shochu. With 25% abv it tastes clean and dry to the palate with
subtle hints of lime, peach and lychee. Tokiwa can be enjoyed
over ice, with a meal or as a digestif, but also makes a perfect
cocktail ingredient. Kappa Saketini: Mix 50ml Akashi-Tai Tokiwa
and 25ml Akashi-Tai Honjozo (sake) and strain into a cocktail
glass. Garnish with a slice of cucumber.
Address: 1-3 Okura Hachiman-cho, Akashi-shi, Hyogo 673-0871 Japan
Tel: +81-(0)78-919-0277
Fax: +81-(0)78-919-4377
E-mail: trade@akashi-tai.com (for info and recipes)
Web: www.akashi-tai.com/eng
ALCOHOLIC DRINKS
Akashi-Tai Tokiwa Rice Shochu
Akashi Sake Brewery Co., Ltd.
34
Shochu
Zuisen Distillery Co., Ltd.
Beer
( Japanese Beer)
See p18
Sapporo Premium Lager /

Yebisu Beer / Silver Can
The Sapporo Brewery uses its original brewing techniques combined
with cutting-edge technology to produce Sapporo Premium Lager, a
100% malt beer with a deep, rich and refreshing flavour. The brewery
also produces Japan's best premium beer, Yebisu, first sold in 1890.
Made from the finest quality malt, it is brewed slowly, allowing its full
flavour to be drawn out. The innovatively-designed 100% malt Silver
Can beer has met with overwhelming approval from customers since its
release and has a deep and refined taste aimed at the European market.
Sapporo Breweries Ltd.

Address: 4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522 Japan
Tel: +81-(0)3-5423-7224 Fax: +81-(0)3-5423-2061
Web: www.sapporobeer.jp
Distribution Europe: 30 Asia: 38 40 47 59 62
Craft Beer
(Japanese Artisan Beer)
Hitachino Nest Beer

Founded in 1823, the Kiuchi Brewerys Nest Beer range is a
clear expression of its long tradition and superlative techniques.
The range features a White Ale, a slightly cloudy beer with
notes of coriander and orange. Its Weizen Beer is a refreshingly
brew with a delicate banana-like fragrance. Its Amber Ale is
a take on an English classic, blending velvety malt with the
bitterness of hops, creating a well-balanced, classic beer.
Nest Beer has won numerous international awards, including
Champion Beer at the Brewing Industry International Awards
and two gold medals at the World Beer Cup.
Kiuchi Brewery
Address: 1257 Konosu, Naka-shi, Ibaraki 311-0133 Japan
Tel: +81-(0)29-298-0105 Fax: +81-(0)29-295-4580
E-mail: kiuchi@kodawari.cc Web: www.kodawari.cc/top.html
Distribution Others: 74
35
Japanese Apricot Liqueur / Sparkling Rice Wine / Japanese Wine
Umeshu
See p18
CHOYA
Founded in 1914 as a winery, CHOYA began producing
umeshu using only natural ingredients in 1959 and is today the
worlds leading umeshu producer. Scientific research has shown
that ume (a Japanese apricot-like fruit) contains unique relaxing
properties and many health benefits. CHOYA Umeshu is
smooth and refreshing. It can be served as an aperitif or dessert
liqueur on its own or in cocktails.
CHOYA UMESHU CO., LTD.

Address: 160-1 Komagatani, Habikino-shi, Osaka 583-0841 Japan
Tel: +81-(0)72-956-0579 Fax: +81-(0)72-956-5384
Web: www.choya.com
Distribution Europe: 36 Asia: 58
Sparkling Sake
( Japanese Apricot Liqueur)
See p18
Zuisen Umeshu with

Okinawa Kokuto
The exquisite taste of Zuisens umeshu is a result of a fortuitous
combination of three premium ingredients. Ryukyu awamori is a refreshing
and full-bodied drink with a rich aroma, made using black and whole koji
to a traditional production method, without the addition of alcohol or
other additives. Kishu ume are naturally brimming with nutritious good
taste, and those from Wakayama are considered of superlative quality.
Okinawa brown sugar, made by heating and reducing the syrup
extracted from sugar cane, is packed full of minerals and vitamins.
Zuisen Distillery Co., Ltd.

Address: 1-35 Shuri Sakiyama-cho, Naha-shi, Okinawa
903-0814 Japan
Tel: +81-(0)98-884-1968 Fax: +81-(0)98-886-5969
E-mail: info@zuisen.co.jp Web: www.zuisen.co.jp
(Sparkling Rice Wine)
Wine
( Japanese Wine)
See p18
Hou Hou Shu
Grace Koshu Hishiyama Vineyard
A new sparkling wine is born: made only from rice, its natural
fermentation produces a pleasant and refreshing tartness similar
to lemonade. Pop open a bottle of naturally carbonated Hou
Hou Shu to reveal its gentle champagne-like bubbles and the
delicate sweetness of the rice. It is also a perfect match for tart
fruits such as lemon, pineapple, plums or tomato in a wide
range of cocktails, or just add a few drops of lemon juice for
a truly refreshing drink. Hou Hou Shu with herbs (hibiscus and
rosehip) now adds even more flavour to the Hou Hou Shu range.
Koshu is a Vitis Vinifera variety, similar to Sauvignon Blanc, from the

superb Hishiyama grape-growing district. Grace Koshu Hishiyama
Vineyard has a fragrance of sharp citrus and mineral tones
combined with a smoky aroma that comes from the sur lies ageing
process. The gentle flavour is well-balanced while maintaining its
body, with a long finish of citrus fruits. Regarded as one of the best
Koshu wines for its elegance and vitality, this fine wine was awarded
a bronze medal at the International Wine Challenge 2008. This wine
has obtained the authorisation of the European Union for import.
Marumoto Sake Brewery Co.,Ltd.
Chuo Budoshu Co., Ltd.
Address: 2485 Honjo Kamogata-machi, Asakuchi-shi, Okayama

719-0232 Japan
Tel: +81-(0)865-44-3155 Fax: +81-(0)865-44-3156
E-mail: info@kamomidori.co.jp Web: www.kamomidori.co.jp
Address: 173 Todoroki, Katsunuma-cho, Koshu-shi, Yamanashi

409-1315 Japan
Tel: +81-(0)553-44-1230 Fax: +81-(0)553-44-0924
E-mail: info@grace-wine.jp Web: www.grace-wine.jp
ALCOHOLIC DRINKS
Contact
CHOYA UMESHU (DEUTSCHLAND) GmbH Tel: +49-(0)2154-48-98-10
CHOYA UMESHU (SHANGHAI) CO., LTD. Tel: +86-(0)21-61416508
Umeshu

37
Japanese Tea / Mineral Water / Soy Milk / Sweet Rice Drink
Japanese Tea
O-cha
( Japanese Tea)
See pp18-19
O-cha
( Japanese Tea)
See pp18-19
Mineral Water
(Mineral Water)
Maeda-en Green Tea
KEIKO Green Tea and Matcha
Gingasui
Clearspring's chairman Christopher Dawson spent 18 years in

Japan seeking out the finest authentic and traditional Japanese
foods. In the hills above Kyoto, a third generation of the Nagata
Family continues the tradition of using organic methods to care
for their tea gardens. Regular composting and the absence
of chemical sprays give their bushes a remarkable vigour and
their teas a superb flavour. Selected picking, along with careful
processing, creates a distinct character for each Nagata Chaen
tea. Their teas are estate packed and foil sealed for freshness.
Established in 1984, Maeda-en has been distributing premium

quality 100% Japanese-grown green teas worldwide ever since,
in retail and bulk sizes. Its extremely wide range includes a choice
of selections to satisfy both professional caterers and individuals.
From tea connoisseurs to newcomers, the expectations of the
customer are also reflected in the choice of prices and quality on
offer. Rich in nutrients and antioxidants, the teas are available in
leaf, powder or convenient fine mesh teabags.
Clearspring Ltd.
Address: 16591 Millikan Ave. Irvine, CA 92606 U.S.A.

Tel: +1-949-251-9601 Fax: +1-949-251-9602
E-mail: info@maeda-en.com
Web: www.maeda-en.com
KEIKO is an internationally renowned brand of shaded

Japanese green tea produced by Shimodozono in Kagoshima,
an area with ideal conditions for the cultivation of certified
organic tea. The shading method, in which kabuse (shading)
nets protect the crop from the sun, along withorganic
cultivation, ensures a distinctively fresh-flavoured and highly
aromatic tea. KEIKO offers a wide range of green teas, matcha,
green tea chocolates, tea sweets, genuine Japanese teapots
and tea-making accessories as well as the world's first green
tea matcha machine.
Just one drop of Gingasui can change the taste of your cooking
dramatically; this premium water will have you converted in
just one sip. Kirishima, in the southern island of Kyushu, has
long been considered a divine area and is the home of Japanese
mythology. Gingasui is sourced from deep underground here,
from reserves dating back to ancient times, and is the best and
purest mineral water in Japan. It has been awarded the Monde
Selection Grand Gold Medal for 5 consecutive years. This water
is distinct for its characteristic smoothness, which can palpably
change the taste of cooking with just one drop.
Shimodozono International GmbH
Noguchi General Laboratory Co., Ltd.
Address: Heeder Dorfstrasse 101, D-49356 Diepholz, Germany

Tel: +49-(0)5441-984144 Fax: +49-(0)5441-984145
E-mail: info@keikotee.de Web: www.keikotee.de
Address: 1-10-9 Tsunehisa, Miyazaki-shi, Miyazaki 880-0913 Japan

Tel: +81-(0)985-54-7017 Fax: +81-(0)985-54-7076
E-mail: gbd@noguchi-soken.jp Web: www.noguchi-soken.jp
O-cha
( Japanese Tea)
4 11 28 Asia: 47 Others: 68 71 78 79
80 81 82 88
See pp18-19
Maruyama Authentic Taste

from The Home of Green Tea
Founded in 1933 in one of Japans best tea-cultivating areas
in Shizuoka, Maruyama is renowned for producing tea with
superb flavours, marrying tradition with the latest technology.
Maruyama has developed high quality country-specific
products for the North American, European and Asian markets,
including organic teas, and all its teas meet both national and
international food safety standards. Maruyama has received JAS
organic certification, and also achieved ISO 14001 status.
Maruyama Tea Products Corporation

Address: 510-3 Itasawa, Kakegawa-shi, Sizuoka 436-0016 Japan
Tel: +81-(0)537-24-5588 Fax: +81-(0)537-24-5579
E-mail: greentea@maruyamaseicha.co.jp
Web: www.maruyamaseicha.co.jp/en/index.html
Maeda-en (G.T.Japan, Inc.)
O-cha
( Japanese Tea)
See pp18-19
Tonyu
( Soy Milk)
See p21
Amazake
( Sweet Rice Drink)
See p19
Sasaki Premium Tea Powders
Marusan Soy Milk
Amazake
Sasaki Green Tea Co., Ltd. is located in the heart of Shizuoka

Prefecture, where over 45% of Japanese green tea leaves are
produced. Sasaki has 87 years of history and manages 500 acres of
plantations. The company oversees the entire production process,
from cultivation to manufacturing to shipping. The resulting green
tea leaves, matcha and sencha powders are marketed to specialty
shops, wholesale stores, food wholesalers and food processing
companies. Green tea powders for colouring and flavouring for
use in Japanese food, sweets, and ice cream are also supplied.
In addition to its miso products (see page 43), Marusan-Ai

pioneered sterilised packaging for soy milk and began producing
it in the mid 1970s. Marusan soy milk owes its particular flavour
to over 30 years of continuous efforts to improve its taste,
by eliminating the off-putting smell which can make soy milk
unpalatable and bringing out the natural taste of soy beans. As well
as plain soy milk, the range includes sweetened and unsweetened,
malt, green tea and fermented yoghurt flavoured soy milk drinks.
This easy-to-drink, gently sweet and refreshing soft drink is made

from premium koji and nutrition-rich Japanese rice. It can also
be used as a delicious and wholesome alternative to sugar when
baking. Mix with soy milk and coffee for an Amazake Latte, or
use instead of milk in pancakes, puddings and stews. Amazake
contains no simple sugars, salt, preservatives or sweeteners; its
gentle sweetness is from the rice koji alone, making it rich in
essential amino acids and vitamins. Brown rice, organic brown
rice and white rice versions are available.
Sasaki Green Tea Co., Ltd.
Address: 1 Niki-cho Aza Arashita, Okazaki-shi, Aichi

444-2193 Japan
Tel: +81-(0)564-27-3747 Fax: +81-(0)564-27-3716
E-mail: kaigai@marusanai.co.jp
Web: www.marusanai.co.jp/english/index.html
Address: 350 Kamiuchida, Kakegawa-shi, Sizuoka 436-0012 Japan

Tel: +81-(0)537-22-6151 Fax: +81-(0)537-22-6150
E-mail: y-uchiyama@sasaki-seicha.com, steve@sasaki-seicha.com
Web: www.sasaki-seicha.com
Distribution Europe: 27 Asia: 50 Others: 75
Marusan-Ai Co., Ltd.
TEAS & SOFT DRINKS
TEAS & SOFT DRINKS
( Japanese Tea)
Clearspring Organic Japanese Teas

Tel: +44-(0)20-8749-1781 Fax: +44-(0)20-8811-8893
E-mail: info@clearspring.co.uk
Web: www.clearspring.co.uk
38
O-cha
See pp18-19
Yamato Soysauce & Miso Co., Ltd.

Address: 4-E-170 Oonomachi, Kanazawa-shi, Ishikawa
920-0331 Japan
Tel: +81-(0)76-268-1248 Fax: +81-(0)76-268-1242
E-mail: s-yamato@ki.rim.or.jp Web: www.yamato-soysauce-miso.com
Others: 69
39
Soy Sauce / Wheat-free Soy Sauce / Fish Sauce
Soy Sauce
( Soy Sauce)
See p19
Shoyu
( Soy Sauce)
Marukin Soy Sauce &

Morita Tamari Series
KIKKOMAN
Naturally Brewed Soy Sauce
Marukin Chuyu, located in ideal temperate conditions on the

island of Shodo, enjoys a fine reputation for the superb flavour
and aroma of its soy sauce. Its range includes rich, dark koikuchi,
lighter usukuchi and healthy low-salt gen-en varieties. The longestablished Morita continues to produce an exceptional range
of traditional Japanese products, and is proud to be the leading
producer of tamari, a thick, dark liquid produced by fermenting
soy beans which is the very finest of soy sauces.
The world's largest producer of soy sauce, KIKKOMAN has been

perfecting the art of naturally brewed soy sauce since the 17th century
using just soy beans, wheat, salt and water. KIKKOMAN develops its
dark glossy colour and pronounced yet delicate flavour during the
brewing process, which lasts up to six months. KIKKOMAN Soy Sauce
is available in original, less-salt and sweet varieties as well as a variety
especially for sushi and sashimi. Completely natural, KIKKOMAN Soy
Sauce contains no artificial flavours, colours or preservatives.
Japan Food & Liquor Alliance Inc. Food Sales
Kikkoman Trading Europe GmbH
Address: 1-7-34, Sakae, Naka-ku, Nagoya-shi, Aichi

460-0008 Japan
Tel: +81-(0)3-3664-5286 Fax: +81-(0)52-229-1313
E-mail: info@moritakk.com Web: www.j-fla.com
Address: Theodorstrasse 293, 40472 Dsseldorf, Germany

Tel: +49-(0)211-5375940 Fax: +49-(0)211-5379555
E-mail: info@kikkoman.eu Web: www.kikkoman.com
( Soy Sauce)
See p19
4 11 28
Shoda Double Fermented

Naturally Brewed Soy Sauce
Producing premium soy sauce for over a century, Shoda has been
active in bringing its products and Japans culinary traditions to the
rest of the world. Soy sauce lies at the very heart of Japanese cuisine,
and Shodas Double Fermented Naturally Brewed Soy Sauce stands at
the pinnacle of quality. Produced using specially-developed brewing
techniques, this soy sauce has an elegant aroma, beautiful colour
and rich flavour. Shoda offers a selection of all types of soy sauce,
available in volumes ranging from bulk sizes to small sachets.
Shoda Shoyu Co., Ltd.

Address: 3-1 Sakae-cho, Tatebayashi-shi, Gunma 374-8510 Japan
Tel: +81-(0)2-7674-8172 Fax: +81-(0)2-7674-7323
E-mail: kshoji@shoda.co.jp Web: www.shoda.co.jp
Contact
[Europe] Shoda Sauces Europe Co., Ltd.
Tel: +44-(0)1495-290393 Web: www.shodasauceseu.com
40
Shoyu
See p19
( Soy Sauce)
See p19
Sanbishi was established in 1896 at the foot of the Japanese

Alps, halfway between Kyoto and Edo (now Tokyo). The
company prides itself on a high standard of food safety, carrying
out tests at the Central Analysis Center of its corporate group.
Using soy beans, wheat, salt and alcohol in a traditional nonheating manufacturing method to gain an original taste and
fragrance, Sanbishi supplies the best quality of Japanese soy
sauce to the world. This sauce comes in 180ml, 1000ml and 18l
(BIB) packages.
Tolona Japan Co., Ltd.

Address: 5-3-10 Minamishinagawa, Shinagawa-ku, Tokyo
140-0004 Japan
Tel: +81-(0)3-5461-7050 Fax: +81-(0)3-5461-8177
E-mail: info_sb@tolona.co.jp Web: www.sanbishi.co.jp
Shoyu
( Soy Sauce)
See p19
Yamasa Japanese Soy Sauce
Single Serving Soy Sauce
A commitment to quality and tradition since 1645 has made

Yamasa one of Japans leading manufacturers of soy sauce. The
companys success lies in its use of 100% natural ingredients
and traditional production methods. Its high quality reputation
has led to increased worldwide demand and overseas
expansion. Free from all artificial ingredients, such as chemicals
DCP and 3MCPD, Yamasa's naturally brewed soy sauce is highly
regarded all over the world.
Great food deserves great seasoning; these convenient single

servings contain superlative soy sauce made from premium soy
beans and produced using traditional techniques. Servings are
available in plastic fish-shaped bottles and plastic or aluminium
sachets. They are the perfect accompaniment to sashimi and
sushi, as well as many other dishes, either as a seasoning
sprinkled directly onto the dish or a dip. Common in Japan, they
are an unusual yet useful way to brighten up lunchboxes and
meal servings. Bespoke designs can be produced, which can
contain seasonings and sauces other than soy sauce.
Yamasa Corporation
Daikoku Industry Co., Ltd.

Address: 2-3-2 Kitaueno, Taito-ku, Tokyo 110-0014 Japan
Tel: +81-(0)90-5808-7489 Fax: +81-(0)3-5827-0064
E-mail: rikiya@daikoku-com.jp Web: daikoku-com.jp
SANBISHI Japanese Soysauce
( Soy Sauce)
Address: 1-23-8 Nihonbashi-Kakigaracho, Chuo-ku, Tokyo

103-0014 Japan
Tel: +81-(0)3-3668-3366 Fax: +81-(0)3-3668-3177
E-mail: intl@yamasa.com
Web: www.yamasa.com
Shoyu
Shoyu
See p19
Tamari
(Wheat-free Soy Sauce)
See p19
Clearspring
Organic Tamari & Shoyu
Clearspring's chairman Christopher Dawson spent 18 years
in Japan seeking out the finest authentic and traditional
foods. Clearspring's organic Tamari and Shoyu are still made
to centuries-old recipes by slowly fermenting in cedarwood
kegs for 12-24 months. They both have rich complex flavours
that are perfect for use in dipping sauces and savoury dishes.
Clearspring Tamari is wheat-free and gluten-free making it the
ideal choice for those with special diets.
Clearspring Ltd.
Tel: +44-(0)20-8749-1781 Fax: +44-(0)20-8811-8893
SOY PRODUCTS
SOY PRODUCTS
Shoyu
Gyosho
( Fish Sauce)
See p20
Ayu Fish Sauce

Hara Jirouzaemon is a long-established producer of miso and
sauces. Its Ayu Fish Sauce is made only from salt and ayu
(sweetfish). Unlike other fish sauces, Ayu Fish Sauce does not
smell unpleasant and actually brings out the more fragrant
aromas of other foods; it also contains twice as much umamirich amino acids as soy sauce. Used by top chefs, Ayu Fish
Sauce is a new, versatile flavour enhancer which can be used in
a variety of western dishes as well as in Japanese cuisine.
Soysauce-Misosoup of Hara Jirouzaemon

(Maruhara & Co.)
Address: 5-4 Nakahon-machi, Hita-shi, Oita 877-0047 Japan
Tel: +81-(0)973-23-4145 Fax: +81-(0)973-23-8859
E-mail: info@soysauce.co.jp
Web: www.soysauce.co.jp
41
Fermented Soy Bean Paste
Miso
( Fermented Soy Bean Paste)
See p19
Miso
See p19
Hanamaruki Ryoriten-Shiro/Aka
Marukome Ryotei-no-Aji (750g)
Hanamaruki miso paste is made from only the finest soy beans,
cultivated on North American farms. Our company implements
its own strict sanitation system in both its selection of the best
ingredients and at all stages of production from fermentation
to shipping. Ryoriten-Shiro (white miso) is a lightly coloured
smooth soy bean paste with a delicate flavour, and RyoritenAka (red miso), made with red coloured soy beans paste has
a stronger flavour. Both miso pastes are versatile, allowing for
both traditional and creative cooking.
Ryotei-no-Aji is the first ever miso with dashi added during production.
Japans top-selling miso, it captivates people with its delicious flavour
and wonderful aroma. Soy beans, rice and salt are carefully fermented,
then when the colour is still light, mixed with a delicious dashi of
katsuo (bonito) and kombu (kelp). Carefully packaged to preserve
flavour and aroma, delicious soup can be made by simply mixing it
with boiling water and your favourite ingredients. Kyo-Kaiseki Dashi
Miso and Low Salt Dashi-Free Miso are also available.
Hanamaruki Foods Inc.
Address: 1-34-7 Takadanobaba, Shinjuku-ku, Tokyo 169-8580 Japan

Tel: +81-(0)3-5285-0111 Fax: +81-(0)3-5285-3208
E-mail: daisuke_takizawa@marukome.co.jp
Web: www.marukome.co.jp, www.marukomeusa.com
Miso
See p19
Contact
[U.S.A.] Marukome U.S.A., Inc. 17132 Pullman Street, Irvine,
CA 92614 U.S.A. Tel: +1-949-863-0110 E-mail: kfushimi@marukomeusa.com
Miso
See p19
Marusan Natural Miso
Masuyamiso Organic Miso Series
Marusan-Ai has been producing processed soy bean foods since

1952, with a particular focus on miso and soy milk (see page 39), at
facilities that have now achieved ISO 9001 status. Marusans 100%
Additive-free Miso (red and blended types) is made from GM and
additive-free ingredients sourced and grown in Japan soy beans,
rice, salt and water. The red miso is rich with umami from the soy
bean protein, making it an excellent addition to brown sauces, whilst
the subtle aroma of the blended version complements soups, such as
minestrone. Both varieties blend well with butter and yoghurt.
Masuyamiso has specialised in miso and related products

since 1929. Its Toki Zukuri range is certified organic by the
Japan Agricultural Food Standards (JAS) and is made with
organic ingredients including Okinawa Shimamasu salt. The
range includes a naturally fragrant and sweet barley miso and
a combination miso made with barley and rice which has a
delicate balance of sweet and salty flavours. Mikaeri Bijin Miso is
a white miso paste which won a gold medal in 2007 and grand
gold medal in 2008 in the prestigious Monde Selection.
Marusan-Ai Co., Ltd.
Masuyamiso Co., Ltd.
Address: 1 Niki-cho Aza Arashita, Okazaki-shi, Aichi 444-2193 Japan

Tel: +81-(0)564-27-3747 Fax: +81-(0)564-27-3716
E-mail: kaigai@marusanai.co.jp
Web: www.marusanai.co.jp/english/index.html
Address: 3-7-40 Nishi Chuo, Kure-shi, Hiroshima 737-0811 Japan

Tel: +81-(0)823-21-6633 Fax: +81-(0)823-21-6636
E-mail: mtomomi@tkk.att.ne.jp
Web: www.masuyamiso.net/
SOY PRODUCTS
Address: 2-15-4 Nihonbashi Kayaba-cho, Chuo-ku, Tokyo

103-8205 Japan
Tel: +81-(0)3-5651-3483 Fax: +81-(0)3-5651-3384
E-mail: sekine@hanamaruki.co.jp Web: www.hanamaruki.co.jp
Marukome Co., Ltd.

43
Instant Miso Soup / Soy Bean Curd / Tofu Maker
Sokuseki Misoshiru
( Instant Miso Soup) See p23
Sokuseki Misoshiru
( Instant Miso Soup) See p23
Clearspring Instant Miso Soups
Instant Miso Soup 8 Servings
Clearspring's chairman Christopher Dawson spent 18 years

in Japan seeking out the finest authentic and traditional
Japanese foods. Benefit from the nourishment of their awardwinning Instant Miso Soups with their exceptionally rich taste
that comes from combining the finest traditional Japanese
ingredients without using any MSG. Choose from their
different varieties of organic miso paste. Miso is one of the
world's most delicious, versatile and healthy soya foods, and
can be used to enhance a wide range of dishes from soups and
stews to dips and dressings.
Driven by high standards of quality and respect for the

environment, Miyasaka offers a variety of miso pastes made
from only the best ingredients manufactured according to
traditional recipes. An essential item in every Japanese kitchen,
miso is extremely nutritious and versatile. Miyasaka is proud
to introduce its range of delicious instant soups, including
garnishes such as tofu or seaweed. The 8 serving miso soup
packs are divided into individual portions for a quick and
healthy soup. Just add hot water!
Clearspring Ltd.
Address: 2-4-5 Nogata, Nakano-ku, Tokyo 165-0027 Japan

Tel: +81-(0)3-3385-2123 Fax: +81-(0)3-3387-1366
E-mail: info@miyasaka-jozo.com
Web: www.miyasaka-jozo.com
Tofu
( Soy Bean Curd)
See p20
Mori-Nu Silken Tofu

Morinaga Nutritional Foods produces a variety of shelf-stable,
aseptically packaged tofu and other products. The popular
Mori-Nu Silken Tofu with its mild flavour and creamy texture is
perfect for making not only traditional Asian cuisine, but also
non-dairy smoothies, dips, sauces and desserts. This low-fat,
cholesterol-free food is rich in protein and can be used as part
of a healthy diet. Also available are all-natural tofu pure and
pudding mixes.
Morinaga Nutritional Foods, Inc.

Address: 2441 West 205th St. Suite C102 Torrance, CA 90501 U.S.A.
Tel: +1-310-787-0200 Fax: +1-310-787-2727
E-mail: sfujii@morinu.com
Web: www.morinu.com
SOY PRODUCTS

Tel: +44-(0)20-8749-1781 Fax: +44-(0)20-8811-8893
Miyasaka Foods Co., Ltd.
Tofu Nabe
( Tofu Maker) See pp20 & 21
Banrai-nabe Pot and

Banrai Soy Milk
The Banrai tofu maker, which is available in a range of sizes and
comes with a recipe book, has a patented double-layered structure,
enabling you to make delicious tofu as well as soups and healthy
steamed dishes. Banrai soy milk, made from Japanese soy beans,
produces a tofu which can be used to make imaginative desserts,
sauces and other milk-based dishes. Jun-nigari, made from sea water,
is the essential coagulant required to make successful tofu, and is
packaged in easily diluted packs for use with the Banrai tofu maker.
Minami Sangyo Co., Ltd.

Address: 3-18 Toshin-cho, Yokkaichi-shi, Mie 512-0025 Japan
Tel: +81-(0)59-331-2158 Fax: +81-(0)59-331-7324
E-mail: info@minamisangyo.com
Web: www.minamisangyo.com, www.banrai-life.com
45
Rice Vinegar / Citrus Vinegar / Sweet Cooking Alcohol / Sesame Products
Su
( Rice Vinegar)
See p19
Ponzu
( Citrus Vinegar)
See p19
Yamasa Condiments
Mizkan was established in 1804 and since then, Suehiro and

Shiragiku vinegars have gained huge popularity with sushi chefs
worldwide. The Mizkan Group has grown to become one of the
largest vinegar manufacturers in the world, with subsidiaries in
a large number of countries including the U.S.A., China and the
U.K. Supplying customers in retail and catering, Mizkan U.K. can
provide Japanese vinegar and rice vinegar as well as many other
vinegars and seasonings, which help to bring the authentic
flavour of Japanese cuisine to life.
Founded in 1645, Yamasa Corporation opened its first soy

sauce laboratory in 1899, and has been brewing superlative
condiments ever since. Kombu Ponzu and Kombu Tsuyu are
carefully blended with stock from kombu - iodine-rich kelp - to
enhance and enrich any dish. Use yuzu flavoured ponzu, with its
delicate citrus taste, as a refreshing seasoning for seafood, meat
and salads. Newly-launched Sweet Soya Sauce (For Rice) blends
soy sauce with a hint of sweetness, and is perfect for pouring
over rice or in any other way that you choose.
Mizkan UK Ltd.
Yamasa Corporation
Address: New Rd. Burntwood, Staffordshire WS7 0AB U.K.

Tel: +44-(0)1543-685-555 Fax: +44-(0)1543-677-149
E-mail: yinoue@mizkan.co.jp
Web: www.mizkan.co.uk
Address: 1-23-8 Nihonbashi-Kakigaracho, Chuo-ku, Tokyo

103-0014 Japan
Tel: +81-(0)3-3668-3366 Fax: +81-(0)3-3668-3177
E-mail: intl@yamasa.com Web: www.yamasa.com
Mirin
( Sweet Cooking Alcohol)
See p19
Goma Seihin
( Sesame Products)
See p20
Hinode Hon-mirin
Kadoya Sesame Products
Founded over a century ago, King Brewing still employs traditional

brewing methods to produce its high-quality Hinode Hon-mirin
from glutinous rice. Allowed to ferment for two months, this
mirin develops a distinctive mellow sweetness, striking fragrance
and beautiful amber colour. The alcohol content of the mirin
(13.5-14.5%) masks fish and meat odours while at the same time
bringing out their flavour to the full. The company has met the
IS0 9001 quality management system standard, and prides itself
on its stringent attention to product safety.
Sesames popularity stems not just from its delicious taste,

but from the many health benefits with which it has become
associated. Established in 1858, Kadoya is unrivalled in
producing sesame products superlative in both quality and taste.
Kayodas Pure Sesame Oil uses premium-quality seeds to produce
an intensely aromatic oil, excellent for stir-frying and dressings
or blended with other oils for frying tempura. The Kadoya range
includes a number of different grade and sizes, meaning there is
an oil to meet everyones needs. Kayoda also produces sesame
seeds and sesame paste in a number of varieties.
King Brewing Co., Ltd.

Address: 382-7 Kako, Inami-cho, Kako-gun, Hyogo 675-1105 Japan
Tel: +81-(0)79-492-7961
Fax: +81-(0)79-492-7962
Web: www.hinode-mirin.co.jp
Distribution Europe: 26 Asia: 55
CONDIMENTS
Mizkan SUEHIRO & SHIRAGIKU
Kadoya Sesame Mills Inc.

Address: 8-2-8 Nishi Gotanda, Shinagawa-ku, Tokyo 141-0031 Japan
Tel: +81-(0)3-3492-5501 Fax: +81-(0)3-3492-4575
E-mail: info.intl@kadoya.com Web: www.kadoya.com
47
Japanese Sauces / Mayonnaise Dressings / Japanese Salad Dressings / Japanese Seasonings
Sauce
( J a p a n e s e Sauces)
See p19
Otafuku Sauce
(Okonomi / Yakisoba / Tonkatsu)
Despite its delicious sweet taste, packed with fruit, vegetables
and spices, Otafuku Okonomi Sauce is low in sugar and salt. It
is best with okonomiyaki, tempura, tonkatsu and hamburgers
and is available in 2.1kg and 300g containers. Otafuku Yakisoba
Sauce has a refreshing tangy taste and spicy aroma, and is best
alongside fried rice and vegetable dishes. It comes in 2.2kg
and 300g packages.Otafuku Tonkatsu Sauce, available in 2.1kg
packages, has a rich sour taste and is ideal with deep-fried food.
Otafuku Sauce Co., Ltd.
Dressing
( Japanese Salad Dressings) See p20
Wasabi & Soy / Sesame Dressing
Yamato is a Kanazawa-based family in business which has

been producing soy sauce since 1911. Favoured by the top
sushi restaurants and 3 star Michelin restaurants in France
and Japan, the secret of the companys success is top quality
raw ingredients, patient processing and the sweet and
delicate fragrance of their products. They are certified to ISO
9001 standard and are officially recognised as an organic
food processor by the international Organic Crop
Improvement Association.
Established in 1911, Yamato Soysauce & Miso Co. is dedicated

to quality and tradition, building a reputation as a tough
competitor internationally. Yamato's Wasabi & Soy dressing
has a fresh pungency and herbaceous zing which makes it a
perfect addition to Asian food, fish, vegetables or meat, as
well as salads and marinades. The sesame dressing uses a large
amount of sesame to distinguish it from the rest, with a touch
of Yamato Miso and fish sauce for an extra delicious taste.
Yamato Soysauce & Miso Co., Ltd.

Address: 4-E-170 Oonomachi, Kanazawa-shi, Ishikawa
920-0331 Japan
Tel: +81-(0)76-268-1248 Fax: +81-(0)76-268-1242
E-mail: s-yamato@ki.rim.or.jp
Web: www.yamato-soysauce-miso.com
Others: 69
(Mayonnaise Dressings)
KEWPIE Mayonnaise
KEWPIE has been a leader in the Japanese mayonnaise and
dressing business, now holding a top market share in Japan.
KEWPIE mayonnaise uses carefully refined vegetable oil
and fresh egg yolks, along with specially brewed vinegar,
to produce a high quality product with a rich taste and
strong umami. This mayonnaise has a two way cap for extra
convenience one with a thin opening, best for okonomiyaki
or rolled sushi, and one with the standard star-shaped opening
for dishes such as potato salads.
Q. P. Corporation
Address: 1-4-13 Shibuya, Shibuya-ku, Tokyo 150-0002 Japan
Tel: +81-(0)3-3486-3357 Fax: +81-(0)3-3486-3378
E-mail: qp-overseas@kewpie.co.jp
Web: www.kewpie.co.jp
CONDIMENTS
Address: 5-2-10 Shoko Center, Nishi-ku, Hiroshima-shi, Hiroshima

733-8678 Japan
Tel: +81-(0)82-277-7168 Fax: +81-(0)82-277-2468
Web: www.otafuku.co.jp, www.otafukusauce.com/e/index.html
Mayonnaise
Distribution Europe: 34 Asia: 61 Others: 85
Chomiryo
(Japanese Seasonings)
See p19
Clearspring Organic and

Premium Japanese Seasonings
Clearsprings range of Japanese and premium seasonings is the
result of close trading partnerships with some of the finest, but
little known, craft producers of traditional Japanese seasonings.
From the rich, full fragrance of Toasted Sesame Oil to the gentle
tartness of Organic Brown Rice Vinegar, the taste of each
seasoning is both distinctive and delightful. Organic Mikawa Mirin,
Teriyaki Sauce, Ume Plum Seasoning, Miso and Chuno Dipping
Sauces, Rice Mirin and Sushi Rice Seasoning complete the range.
Clearspring Ltd.
Tel: +44-(0)20-8749-1781 Fax: +44-(0)20-8811-8893
49
Frozen Sushi / Dried Seaweed Sheets / Sea Vegetables / Wakame Seaweed
Japanese Horseradish
Wasabi
( Japanese Horseradish) See p20
Reito Sushi
Nori
( Frozen Sushi)
( Dried Seaweed Sheets)
See p21
Polar Seas Frozen Sushi
Sun-Ei Roasted Sushi Nori
Kinjirushi has been a market pioneer for 80 years, always using cuttingedge technology to further refine and develop its wasabi products.
Using only the best domestically-produced wasabi at its three dedicated
research centres, Kinjirushi ensures the quality and safety of its
products. Wasabi is delicate, and so Kinjirushi grates it at 196C, using
unique technology to ensure all the flavour and aroma are preserved.
Kinjirushi exports its products to 60 countries worldwide.
Kyokuyo, a seafood company renowned for their quality products,

proudly introduce their Polar Seas Frozen Sushi range of Frozen Sushi
and Frozen Sushi Toppings. Manufactured with the technical expertise
and experience accumulated by the Kyokuyo company over many years
in the business, Polar Seas Frozen Sushi reaches an entirely new level of
quality in frozen sushi, with the fish tasting fresher and the rice more
tender and delicious than any frozen sushi product offered before.
Moreover, Polar Seas Frozen Sushi is convenient and affordable.
Sun-Ei Nori is a truly global company, dealing not only in

Japanese nori seaweed products, but also seaweed from China
and Korea. It supplies high-quality nori for a wide range of uses,
and can cater to the individual needs of the customer. Roasted
Sushi Nori in packs of 100 sheets is ideal for business users in
the restaurant and catering industry, and is perfect for making
sushi as well as making an ideal accompaniment for Japanese
food such as soba noodles.
Kyokuyo Co., Ltd.
Sun-Ei Nori Co., Ltd.
Address: 3-3-5 Akasaka, Minato-ku, Tokyo 107-0052 Japan

Tel: +81-(0)3-5545-0739 Fax: +81-(0)3-5545-0742
E-mail: ir@kyokuyo.co.jp Web: www.kyokuyo.co.jp
Address: 1-15-8 Okinouchi, Soma-shi, Fukushima 976-0016 Japan

Tel: +81-(0)244-36-2724
Fax: +81-(0)244-36-2730
E-mail: sanei@soma.or.jp
Web: www.soma.or.jp/~sanei
Wasabi
S&B Prepared Wasabi Paste

Wasabi Powder and Wasabi Sauce
In 1972 S&B Foods developed wasabi paste in a tube - the first product
of its kind on the Japanese market. Today, with its range of high quality
wasabi products, S&B Foods boasts the top share in Japans retail market
and in the global wasabi market. 2008 saw the launch of another
innovation, S&B Original Wasabi Sauce. Stocked in major retailers in
the UK, Austria and Switzerland it is suitable for both Japanese food
and Western dishes such as steak, BBQ, and sandwiches. Why not try
adding some Japanese flavour to your everyday dishes!
S&B Foods Inc.

Address: 38-8 Miyamoto-cho, Itabashi-Ku, Tokyo 174-8651 Japan
Tel: +81-(0)3-3558-9118 Fax: +81-(0)3-3558-6948
E-mail: chie_miyazaki@sbfoods.co.jp Web: www.sb-worldwide.com
KINJIRUSHI SALES CO., LTD.

Address: 1 Northumberland Ave. Trafalgar Sq. London WC2N 5BW U.K.
Tel: +44-(0)20-7872-5740 Fax: +44-(0)20-7872-5611
E-mail: matsushita@tiscali.co.uk Web: www.kinjirushi.co.jp
Contacts
[France] Tel: +33-(0)1-42-86-07-77 E-mail: m-kunieda@kinjirushi.co.jp
[U.S.A.] Tel: +1-310-782-8700 E-mail: kambara@kinjirushiusa.com
[JAPAN] Tel: +81-(0)3-3523-4707 E-mail: m-kunieda@kinjirushi.co.jp
Wasabi
( Japanese Horseradish) See pp20 & 22
Contact
[Europe] Kyokuyo Europe B.V.
E-mail: takano@kyokuyo-eu.com [Asia] K & U Enterprise Co., Ltd.
E-mail: yamaguchi@kue.co.th [America] Kyokuyo America Corporation
E-mail: m_ishihara@kyokuyoamerica.com
Kaiso
(Sea Vegetables)
See p21
Wakame
( Wakame Seaweed)
See p21
Tokyo Kaneku Wasabi & Gari
Clearspring Sea Vegetables
Otomegusa Wakame Seaweed
Established in 1905, Tokyo Kaneku uses no genetically modified

ingredients in the production of its wasabi and gari. Packaged
in convenient 5g sachets, Tokyo Kaneku wasabi works to
boost appetite and remove the odour of raw fish, and has
strong anti-bacterial properties. The delightfully pungent gari,
available in a range of packaging, is the perfect partner for
sushi, freshening the palate between bites to better savour the
unique taste of each piece.
Sea vegetables have long been used in cooking by people

all over the world, and Clearspring now offers a range of 13
products that can be used to enhance the taste and texture
of dishes. Sea vegetables offer nutrients and minerals in a
concentrated form, and should be enjoyed regularly in small
quantities. Wakame is perfect for miso soups, Japanese Sea
Vegetables as a ready-made healthful salad, Sushi Nori for
authentic home-made sushi and Nori Strips for livening up pasta
and rice dishes. The full range features a sea vegetable for every
culinary need.
Otomegusa is dedicated to delivering the best in marine

produce, and their wakame seaweed is of a quality high enough
to satisfy even the most discerning professional chef. Using both
domestic and foreign-produced wakame, and processing it using
the company's own unique techniques, Otomegusa produces
wakame in cut, salt-cured and frozen varieties. In addition to
highly nutritious wakame, the company offers a wide range of
seaweed and related products including nori, hijiki, tosaka and
kombu (kelp), commonly used for making dashi stock.
Clearspring Ltd.
Address: 1-36 Nishinomiyahama, Nishinomiya-shi, Hyogo

662-0934 Japan
Tel: +81-(0)798-23-1112 Fax: +81-(0)798-23-1400
E-mail: ask@otomegusa.com Web: www.otomegusa.com
Tokyo Kaneku Co., Ltd.

Address: Kaneku Bldg. 3-27-11 Yushima, Bunkyo-ku, Tokyo
113-0034 Japan
Tel: +81-(0)3-3831-1688
Fax: +81-(0)3-3836-9067
E-mail: hirotozawa@tk-kaneku.co.jp

Tel: +44-(0)20-8749-1781 Fax: +44-(0)20-8811-8893
PROCESSED & SNACK PRODUCTS
KINJIRUSHI GRATED WASABI
Since its foundation in 1913, House Foods has been

manufacturing a wide range of products to strict ISO 9001
quality management standards, including wasabi pastes, spices,
curry sauces, stews, retort pouch packaged meals, desserts,
drinks and snacks. Its wide range of wasabi pastes are made
from Japanese horseradish or a blend of western and Japanese
horseradish, boasting sharp, hot tastes and rich aromas. House
Foods Wasabi also comes in powdered form and in food service
size packaging.
Address: 1 Lyric Sq. London W6 0NB U.K.
Tel: +44-(0)20-3178-5252 Fax: +44-(0)20-3178-5253
E-mail: info@housefoods.co.uk
Web: housefoods.jp/en/company/index.html
CONDIMENTS
House Foods Wasabi
House Foods Corporation London Branch
50
Wasabi
Otomegusa Corporation

51
Frozen Ready Meals / Frozen Food / Freeze-dried Fooods / Japanese Curry
Reito Sozai
( Frozen Ready Meals) See p23
Reito Shokuhin
( Frozen Food) See p23
Teriyaki-Scallops
Ajinomoto Frozen Foods is part of the Ajinomoto group, a leading

manufacturer of foodstuffs and amino acids in Japan since 1909.
For more than 30 years, Ajinomoto has been providing flavoursome
frozen foods and ingredients for household and commercial use,
from 17 factories operated in Japan, China and USA, under the
companys own accumulated technology and universal quality control
standard. Japanese products including gyoza (Japanese dumpling),
shumai (steamed dumpling), yakitori (charcoal-grilled chicken)
and kara-age (crispy fried chicken) are now provided to a range of
Japanese and other commercial outlets in the European market.
These renowned and delicious scallops from Mutsu Bay in

Aomori have been seasoned with teriyaki-style sauce for an
authentic Japanese flavour, and won first prize for quality and
taste in the processed seafood category from the Ministry of
Agriculture, Forestry and Fisheries. The scallops can be enjoyed
as they are, or combined in dishes such as sushi, tempura or rice
dishes. Our processing plant uses only the best ingredients to
make top quality products which include processed zuwai gani
(snow crab) meat and other seafood products.
Ajinomoto Frozen Foods Co., Inc.
Address: c/o Hachinohe Kanzume Co., Ltd., Aza Mishimashita 92,

Oaza Shirogane-machi, Hachinohe-shi, Aomori 031-0822 Japan
Tel: 81-(0)178-34-3131 Fax: +81-(0)178-33-9046
E-mail: sales@hachikan.co.jp Web: www.hachikan.co.jp/wb
Address: 1-16-7 Kyobashi, Chuo-ku, Tokyo 104-8315 Japan

Tel: +81-(0)3-5250-5396 Fax: +81-(0)3-5250-8783
E-mail: takashi_saito1@ajinomoto.com Web: www.ffa.ajinomoto.com
Freeze-dry Shokuhin (Freeze-dried Foods)
Hachikan Cooperative
Curry
(Japanese Curry)
See p23
Miso Soup for Commercial Use
House Foods Curry
These economical packs contain 30 freeze-dried soup servings, ready

in an instant with the addition of hot water. The soups contain no
synthetic colourings or preservatives, and the freeze-dried technique
not only preserves the flavour of the soup, but also helps maintain
much of its nutritional content. The packs are available in three popular
flavours: miso soup with spinach, wakame and spring onion, egg soup
with a dashi base, enhanced with wakame and shiitake, and a blended
miso soup with enoki mushrooms. The packs can be kept for a year at
room temperature, and feature a handy re-sealable design.
Curry is one of Japan's favourite national dishes. Most people

will eat Japanese curry with rice at least three times a month,
both in restaurants and at home. Japanese curry differs from
Indian and Thai curries; it uses flour to make a smooth, mellow
curry that is rich in flavour. Curry is well-loved amongst all age
groups in Japan, making it a particularly good family meal.
House Foods offers a range of quick, delicious and healthy curry
sauce mixes that can be combined with meat and vegetables for
a flavoursome lunch or dinner.
Amano Foods
House Foods Corporation London Branch
Address: 5F NF Esaka Bldg. 1-13-41 Esaka-cho, Suita-shi, Osaka

564-0063 Japan
Tel: +81-(0)6-6380-1759 Fax: +81-(0)6-6380-1531
E-mail: ka-watanabe@amanofoods.co.jp Web: www.amanofoods.co.jp
Address: 1 Lyric Sq. London W6 0NB U.K.

Tel: +44-(0)20-3178-5252 Fax: +44-(0)20-3178-5253
E-mail: info@housefoods.co.uk
Web: housefoods.jp/en/company/index.html
Ajinomoto Frozen Gyoza

53
Health Food Products / Traditional Japanese Sweets / Gift Confectionery
Japanese Pickles / Marinated Wasabi / Tempura Flour / Wheat Noodles

( Japanese Pickles)
See p22
( Marinated Wasabi)
Taro Takuan and Kimchi

for export
Tamaruya-Honten Wasabi-Zuke
Kinshirushi (Gold Grade)
Founded in 1941, Tokai Pickling Co. is the leading brand of

Japanese pickles. It is often said that Japanese people owe their
longevity to a low fat diet poor in meat and rich in vegetables;
winter preserves such as takuan (pickled daikon) are a familiar
and healthy source of minerals and vitamins. Made from native
daikon, the manufacturing of Taro Takuan has been revised to
comply with additive laws in export countries, which means it is
now enjoyed worldwide as a healthy condiment.
A favourite condiment for a wide range of dishes, wasabi-zuke

is made from wasabi marinated in salt and sake lees, the sediment
from sake which has been aged for six months. This ensures optimum
fermentation to bring out a robust wasabi flavour; made from
specifically selected ingredients, Kinshirushi (Gold Grade) is the finest
among our varieties of wasabi-zuke. Wasabi is an indigenous Japanese
vegetable enjoyed since ancient times and recent studies have
demonstrated the positive health effects of both it and sake lees.
Tokai Pickling Co., Ltd.
Tamaruya-Honten Co., Ltd.
Address: 1-5-11 Toyotamakita, Nerima-ku, Tokyo 176-0012 Japan

Tel: +81-(0)3-3994-0063 Fax: +81-(0)3-3994-2533
E-mail: furita@kyuchan.co.jp Web: www.kyuchan.co.jp
Address: 6-7 Koya-machi, Aoi-ku, Shizuoka-shi, Shizuoka 420-0852 Japan

Tel: +81-(0)54-254-1681 Fax: +81-(0)54-258-5479
E-mail: hr-mochizuki@tamaruya.co.jp Web: www.tamaruya.co.jp
Distribution Europe: 4 11 28 Asia: 47 Others: 80 81 82 84
Tempurako
( Tempura Flour)
See p23
Udon
( Wheat Noodles)
Kenko Shokuhin
(Health Food Products)
(Health Food Products)
Body Styling Noodles
100% Japanese Soy Pasta
This range of noodles is designed to meet increasing global

demand for products that support health and beauty. Made
with pioneering techniques, they can help to support a positive,
healthy lifestyle for people who want to maintain good health,
take care of their physical appearance, and yet still enjoy delicious
food. Made from fibre-rich konnyaku, okara (soy pulp) and tofu
powder, each serving contains 1000mg of fish collagen. These
noodles are excellent at enhancing the bodys ability to absorb
calcium and protein, often deficient in dieters. They also contain
collagen, great for the skin and hair, and soy bean isoflavones.
Nature Development Creations healthy soy pasta is a world-first,

hugely popular in Japan, where is it renowned as an excellent sports
food. Two types, soy and black bean, are available, both with a
distinctive firm texture. Soy pasta is available in two lengths, and
is cooked as other pasta; boil for 5 minutes in hot water. Prepared
pasta can be frozen and reheated, taking just 30 seconds in the
microwave. Meat alternatives made with Japanese soy beans are
celebrated as the best in the world; meatball, fillet and mincemeat
alternatives, as well as tsukudani simmered dishes, are also available.
USOPAC INC.
Address: 1491-13 Unuma Igiyama, Kagamigahara-shi, Gifu

509-0111 Japan
Tel: +81-(0)58-384-4009 Fax: +81-(0)58-384-1333
E-mail: ndc@isis.ocn.ne.jp Web: www.v-ndc.com
Address: 37-1 Ogo-machi, Maebashi-shi, Gunma 371-0223 Japan

Tel: +81-(0)27-283-3010 Fax: +81-(0)27-283-9739
E-mail: info@usopac.com Web: www.usopac.com
See p22
Kenko Shokuhin
Wagashi
(Traditional Japanese Sweet s) See p23
Nature Development Creation
Gift Gashi
( Gift Confectionery) See p23
Nisshin Tempura-ko & Pan-ko
Yousuke Satou Inaniwa Udon
Zenzai (large azuki beans 180g)
Gift Confectionery Range
Part of the Nisshin Seifun Group, Nisshin Foods Inc. produces

top quality wheat flour products. Tempura-ko is a convenient
tempura batter mix for one of Japan's most popular dishes. Its
seals in the freshness of any ingredient just coat and fry for
deliciously crisp and fluffy tempura. Made from wonderfully
soft bread, Pan-ko breadcrumbs are perfect for schnitzels
and croquettes, as well as for frying seafood and vegetables,
ensuring a light, crunchy finish. Both products are available in
commercial- and home-sized units.
Inaniwa Udon noodles have been renowned for their unique

flavour, texture and digestability since the second Yousuke
Satou began producing them in 1860. Their dough is made
from only flour, salt and spring water and once mixed, uniquely,
it is left for 24 hours before being spun by hand and hung to
dry naturally. This results in the finest udon available, with a
flavour and quality impossible to replicate using a machine.
AN Factory products are made entirely in Japan, using the finest

ingredients, also sourced only in Japan. AN Factory products have
been developed to recreate the taste of lovingly-prepared family
fare, with a strong focus on food safety and hygiene, making
available many delicious varieties of zenzai, a sweet porridge-like
dish of azuki beans. Sugar levels have been kept low (32Bx) to
enhance the natural taste of azuki beans. Products are available in
long-life retort packaging, and include a range of fruit flavoured
varieties, excellent for toppings, and regional varieties.
Ginza Miyukido is a manufacturer of luxury Japanese

confectionery and delivers a mouth-watering line-up of products
from Western-style cookies and crunchy chocolate bites to
traditional rice-based wagashi and bean-filled manju cakes.
They also produce an exclusive range of original confectioneries.
Gorgeously presented, each item makes a delightful gift for
family or friends. More details can be found on their website.
Products are available in high-end department stores and airport
gift shops. Ginza Miyukido is currently seeking an overseas
partner to expand their export base.
Nisshin Foods Inc.

Address: 19-12 Nihonbashi Koami-cho, Chuo-ku, Tokyo
103-8544 Japan
Tel: +81-(0)3-5641-8115 Fax: +81-(0)3-5641-8820
E-mail: kosugii@mail.ni-net.co.jp Web: www.nisshin.com
54
Wasabi-Zuke
Satou Yousuke Shouten

Address: 229 Inaniwa, Inaniwa-cho, Yuzawa-shi, Akita
012-0107 Japan
Tel: +81-(0)183-43-2226 (Japanese only)
Fax: +81-(0)183-43-2812
E-mail: ys@sato-yoske.co.jp
Web: www.sato-yoske.co.jp
AN Factory Ltd.
Address: 2-104-3 Sengen-cho, Nishi-ku, Yokohama-shi, Kanagawa
220-0072 Japan
Tel: +81-(0)45-412-3000 Fax: +81-(0)45-412-3045
E-mail: info@umaimame.com Web: www.umaimame.com
Tsukemono
Ginza Miyukido Co., Ltd.

Address: 3-11-4 Kikukawa, Sumida-ku, Tokyo 130-0024 Japan
Tel: +81-(0)3-5669-2355 Fax: +81-(0)3-3634-3377
E-mail: info@miyukido.jp Web: www.miyukido.jp
55
Japanese Tableware / Japanese Knives / Moistened Paper Napkins
Wafu Bihin
( J a p a n e s e Tableware)
Wafu Bihin
( J a p a n e s e Tableware)
Typhoon Japanese Tableware
Yamashita Kogei Tableware
Typhoon supplies an excellent range of quality Japanese tableware,

from traditional items to complement and enhance your tabletop
to contemporary whiteware suitable for the finest culinary
creations. Inspirational shapes are finished in unique glazes
offering a modernistic look for your presentation. In addition,
they stock bento boxes, tetsubin, hangiri, sushi oke, miso bowls
and more. Their products are on view at their London showroom,
where both cash-and-carry and a delivery service are available.
Yamashita Kogei is based on the southern Japanese island of

Kyushu, and is renowned for the quality of its ceramics, bamboo
ware, glassware, lacquerware and paper and wood products.
They have been providing finest quality tableware to the
catering trade, including many leading Japanese restaurants, for
more than 30 years. Their products are made entirely of natural
materials and are ideally suited to the delicacy of Japanese
cuisine, creating an authentic and traditional Japanese setting
for any meal.
Typhoon Ltd
Hocho
(Japanese Knives)
Yamashita Kogei Inc.

Address: 13-43 Shonin Naka-machi, Beppu-shi, Oita 874-0034 Japan
Tel: +81-(0)977-66-4383 Fax: +81-(0)977-66-4385
E-mail: info@takebito.com
Web: www.takebito.com
Oshibori
( Moistened Paper Napkins)
Professional Japanese Knives
Oshibori
Marusho Industry Inc. was established in 1970 and now boasts a

line-up of around 500 products, including kitchen knives, scissors
and pocket knives. Its knives are designed to meet the highest of
professional standards, combining cutting-edge technology with timehonoured craftsmanship to create long-lasting stainless steel pieces
with outstanding blades. The knives are presented in three stunning
ranges: MCUSTA, Zanmai, and Zanmai PRA. All knives feature a
clam-shaped hamaguri edge, which allows precise, effortless cutting,
are honyaki-forged and hammered from a single piece of steel and
have been finished with the honbazuke blading process.
In Japan it is customary to eat food after wiping the hands with

moistened paper napkins provided by restaurants. Wiping the
hands free of sweat and dirt before enjoying sushi, sandwiches,
pizza, biscuits, scones or any other food eaten with the hands
helps to prevent contamination from air-borne viruses and
bacteria, whilst making the overall dining experience altogether
fresher and more enjoyable. Oshibori can also be used effectively
to enhance restaurant branding; we can create bespoke versions
in any design or colour, and are happy to accept small orders.
We can also produce unmoistened paper napkins.
Marusho Industry Inc.
Daikoku Industry Co., Ltd.
Address: 5420-1 Shimouchi, Seki-shi, Gifu 501-3217 Japan

Tel: +81-(0)575-22-0259 Fax: +81-(0)575-24-1438
E-mail: silky@ushiwakamaru.or.jp Web: www.silky-mcusta.co.jp
Address: 2-3-2 Kitaueno, Taito-ku, Tokyo 110-0014 Japan

Tel: +81-(0)90-5808-7489 Fax: +81-(0)3-5827-0064
E-mail: rikiya@daikoku-com.jp Web: daikoku-com.jp
F O O D - R E L AT E D P R O D U C T S
Address: Unit K, Colindale Business Park, Carlisle Rd.

London NW9 0HN U.K.
Tel: +44-(0)20-8200-5688 Fax: +44-(0)20-8205-5088
E-mail: sales@typhoonltd.com
Web: www.typhoonltd.com

57
Food-related Machinery
Shokuhin Kikai
( Food-related Machinery)
Suzumo Machinery
Biome supplies original sushi-making equipment, mainly from Suzumo
Machinery, the pioneering Japanese company which developed the
world's first sushi robot. Biome's equipment makes high quality
sushi delicately and assists skilled chefs in producing sushi more
quickly. Biome also supplies advanced machines so non-experts can
still produce great tasting sushi with ease. Biome offers equipment
for rice washing, cooking, blending and vegetable cutting plus nigiri
and maki-making equipment, maki cutters and its patented sushi
wrapping system for beautifully wrapped, individual pieces of sushi.
Address: Unit 1 Sky Business Park, Eversley Way, Thorpe, Surrey
TW20 8RF U.K.
Tel: +44-(0)1308-455-722 Fax: +44-(0)1308-800-094
E-mail: sales@biomelimited.com Web: www.biomelimited.com
Shokuhin Kikai
RICEMINI AUTOMATIC
RICE WASHING MACHINE
KONICA MINOLTA TECHNOPRODUCTS CO., LTD. has been selling
the RICEMINI since 1977, and now the RICEMINI enjoys a high
reputation around the world. Washing rice is quite simple but
training is normally needed to guarantee the best results. The
RICEMINI is designed to help you achieve a perfect consistent result
every time without special training for your staff. VOX TRADING
CO., LTD. is the international sales agency for RICEMINI, and is happy
to answer any questions you may have concerning the RICEMINI.
VOX TRADING CO., LTD.

Address: 14-15 Nihonbashi Odenma-cho, Chuo-ku, Tokyo 103-0011 Japan
Tel: +81-(0)3-3665-4652 Fax: +81-(0)3-3665-6258
E-mail: 024ta@voxtrading.jp Web: www.voxtrading.jp
Distribution Asia: 42 43 66 Others: 70 73 86
Sushi Making Machines

Mr Nigiri & Miss Maki
Fujiseiki has been producing food machinery in Japan since 1962, but
in recent years the company has increased exports of its products.
Fujiseiki Europe was established chiefly in order to market sushi and
noodle-making machines to European customers and provide aftersales support. Making sushi is a very difficult art to master, particularly
the moulding of nigiri-sushi and the rolling of maki-sushi. These two
compact and easy-to-use machines are the perfect solution, allowing you
to create all the most popular varieties of sushi quickly and effortlessly.
Fujiseiki Europe Ltd.
F O O D - R E L AT E D P R O D U C T S
Biome Ltd.
Shokuhin Kikai
Address: 1st Fl. 5-7 Folgate St. London E1 6BX U.K.

Tel: +44(0)20-7092-9921 Fax: +44-(0)20-7092-9923
E-mail: info@fujiseiki.co.uk Web: www.fujiseikieurope.com
Shokuhin Kikai
Indoor Smokeless BBQ Roasters

Yakiniku is one of Japans hottest culinary trends; diners choose
their favourite ingredients to cook on a built-in table grill. The
Shinpo Patented Smokeless Roasters have been developed
specifically to minimise the smoke and odours associated with
grilling, allowing diners to relax and enjoy their indoor barbeque.
Shinpo boasts a 55% market share in yakiniku restaurants in
Japan, and is becoming increasingly recognised overseas. The
yakiniku trend is booming outside of Japan; Shinpo is able to
provide comprehensive support to restaurants, from layout to
ventilation systems alongside its market-leading technology.
Shinpo Co., Ltd.

Address: 8F, 2-30-2 Oji, Kita-Ku, Tokyo 114-0002 Japan
Tel: +81-(0)3-5959-6761 Fax: +81-(0)3-5959-6830
E-mail: kaigai@shinpo.co.jp Web: www.shinpo.co.jp
Distribution Europe: 6 14 15 17 Asia: 45 54
59
World Food
Trade Fairs
Here we list the essential information for food
trade fairs taking place around the world in the
forthcoming year.
2009
September
62-63
October
63-65
November
65-67
December
67
2010
January
67-69
February
69-71
March
71-73
April
73
May
74
June
75
July
75
October
75
September - October 2009
September 2009
Date
2 / Sep.
|
4 / Sep.
2 / Sep.
|
5 / Sep.
Event
Location
Asia Fruit Logistica
Hong Kong, China
International Trade Fair for Fruit and

Vegetable Marketing
Hong Kong Convention

and Exhibition Centre
1 Expo Drive, Wanchai,
Hong Kong, China
TEL: +852-(0)2582-8888
www.hkcec.com
Condition: Trade only
Food & Hotel Thailand

2009
The 17th International Exhibition
of Food & Drink, Hotel, Bakery,
Restaurant & Foodservice
Equipment, Supplies Exhibition
Statistics
No. of Exhibitors: 215

No. of Visitors: 3855
Contact
Grobal Produce Events

GmbH (GPE)
TEL: +66-(0)2-670-0608
sinenart@gp-events.com
www.asiafruitlogistica.com
Date
23 / Sep.
|
26 / Sep.

Bangkok Exhibition
Services Ltd. (BES)
TEL: +66-(0)2-615-1255
fht@besallworld.com
www.foodhotelthailand.com
Location
AFEX 2009
Manila, Philippines
The 18th International Exposition

on Food Processing, Packaging and
Handling Machinery, Equipment
and Technology
World Trade Center

Metro Manila
Roxas Blvd., corner Sen, Gil
Puyat Ave. 1300 Pasay City,
Metro Manila, Philippines
TEL: +63-(0)2-551-5151
www.wtcmanila.com.ph
Bangkok, Thailand
Royal Paragon Hall,
Bangkok
991 Siam Paragon Shopping
Center, Rama I Rd. Pathumwan
www.royalparagonhall.com
Event
PIR. Hospitality
Industry 2009
9 / Sep.
|
Fi Asia 2009
Bangkok, Thailand
Food Ingredients Asia
Queen Sirikit National

Convention Centre
60 New Rachadapisek
Rd. Klongtoey, Bangkok
10110 Thailand
TEL: +66-(0)2-229-3000
www.qsncc.com
11 / Sep.
drinktec 2009
14 / Sep. World Fair for Beverage and
Liquid Food Technology
|
19 / Sep.
Condition: Trade and General
World Food Moscow

15 / Sep. 2009
|
18 / Sep.
The 18th International Food &

Drinks Exhibition
Sweet & Snack

17 / Sep. Factory India
The International Supplier Fair for
the Sweet & Confectionery, Bakery
19 / Sep. & Snack Food Industry
62
Olympia, London
Hammersmith Rd. London
W14 8UX U.K.
TEL: +44-(0)20-7385-1200
www.eco.co.uk

Fresh RM
TEL: +44-(0)20-7886-3016
paul.macdonald@freshrm.
co.uk
www.
specialityandfinefoodfairs.
co.uk
30 / Sep. Condition: Trade and General

|
3 / Oct.
UBM International Media

TEL: +31-(0)34-655-94-44
vincent.brain@ubm.com
fiasia.ingredientsnetwork.com
FHV 2009
1 / Oct.
|
3 / Oct.
7 / Oct.
|
9 / Oct.
Munich, Germany
New Munich Trade Fair
Centre
Messegelnde D-81823
Mnchen, Germany
TEL: +49-(0)89-949-20720
www.messe-muenchen.de

14 / Oct.

ITE Group PLC

TEL: +44-(0)20-7596-5086
tony.higginson@iteexhibitions.com
www.worldfood-moscow.
com

(From abroad 87)
Koelnmesse GmbH
TEL: +49-(0)221-821-3516
m.reetz@koelnmesse.de
www.sweetsnackfactory.
com
Saigon Exhibition &

Convention Centre (SECC)
799 Nguyen Van Linh
Parkway, District 7 Ho Chi
Minh City, Vietnam
TEL: +84-(0)8-54135-999
www.secc.com.vn
The 9th International Organic

Trade Fair
TOKYO BIG SIGHT - Tokyo

International Exhibition Center
3-21-1 Ariake, Koto-ku,
Tokyo 135-0063 Japan
TEL: +81-(0)3-5530-1111
www.bigsight.jp
ANUGA
Cologne, Germany
Cologne Exhibition Center

Messeplatz 1, 50679
Cologne, Germany
TEL: +49-(0)221-8210
www.koelnmesse.com
See p64
PIR Group
TEL: +7-499-257-38-06
info@pir.ru
www.pir.ru

Singapore Exhibition
Services Pte Ltd.
TEL: +84-(0)8-3930-7618
exhibit@vietallworld.com
www.foodnhotelvietnam.
com

(From abroad 93)
Nremberg Global Fairs

GmbH
TEL: +49-(0)911-86068692
biofach@ngfmail.com
www.biofach.jp

Koelnmesse GmbH
TEL: +49-(0)1805-204220
anuga@visitor.koelnmesse.de
www.anuga.com
Moscow, Russia
Expocentr
Russia, 123100, Moscow 14,
Krasnopresnenskaya nab.
TEL: +7-499-795-37-99
www.expocentr.ru
Hi/S-tec Japan 2009
Tokyo, Japan
Health Ingredients Japan 2009 /
TOKYO BIG SIGHT Tokyo International

Exhibition Center
TEL: +81-(0)3-5530-1111
www.bigsight.jp
14 / Oct. Safety and Technology Japan 2009

|

Ho Chi Minh City,

Vietnam
Tokyo, Japan
12 / Oct. The 14th International Exibition

for Food Machinery, Equipment
|
and Ingredients for the Food
16 / Oct. Processing Industry
16 / Oct.
Crocus-Expo
Russia, 143400, Moscow area,
Krasnogorsk, Box office Krasnogorsk-4,
P.O.BOX 92, 65-66 km Moscow Ring
Rd. Trade and exhibition complex
Crocus City, Crocus Expo IEC.
TEL: +7-495-727-26-26
www.crocusexpo.ru
BioFach Japan 2009
10 / Oct. 10 Specialized Trade Shows

Under One Roof
|
Mumbai, India
Bombay Exhibition Centre
Western Express Highway,
Goregaon (East), Mumbai
400 063 India
TEL: +91-(0)22-6645-0123
www.nesco.in
The 5th International Food &

Drinks, Hotel, Restaurant, Bakery &
Foodservice Equipment, Supplies &
Services Exhibition and Conference
Agroprodmash 2009
Moscow, Russia
Expocentr
TEL: +7-499-795-37-99
www.expocentr.ru
Messe Mnchen GmbH

TEL: +49-(0)8994-91-1318
info@drinktec.com
www.drinktec.com
Trade Information Marketing

& Exhibitions, Inc.
TEL: +63-(0)2-834-0085,
0086
tradeinfo@afex.com.ph
www.afex.com.ph
2009
2009
8 / Sep.
London, U.K.

(From abroad 297)
(From abroad 3650)
Contact
Moscow, Russia
Speciality & Fine Food

6 / Sep. Fair 2009
Statistics

(From abroad 275)

ZAO Expocentr
TEL: +7-499-795-37-35
centr@expocentr.ru
www.agroprodmash-expo.ru
CMP Japan Co., Ltd.

TEL: +81-(0)3-5296-1017
f-expo@cmpjapan.com
www.hijapan.info
63
October - November 2009
Date
Event
Location
Japan Pack 2009
Tokyo, Japan
Japan International Packaging

Exhibition Center
TEL: +81-(0)3-5530-1111
www.bigsight.jp
Sweets China 2009
Shanghai, China
International Exhibition for the

Sweet & Confectionery, Bakery,
Snack Food & Ice Cream Industry
Shanghai New International

Exhibition Center (SNIEC)
2345 Longyang Rd. Pudong
New Area, Shanghai
201204 China
TEL: +86-(0)21-2890-6666
www.sniec.net
20 / Oct. Machinery Show 2009

|
23 / Oct.
22 / Oct.
|
24 / Oct. Condition: Trade only
Wine & Gourmet Asia

2009
22 / Oct. The 3rd International Wine &
|
24 / Oct.
Gourmet Foods, Hotel & Food

Service Equipment, Suuplies &
in Macau/China
2 / Nov.
|
Mumbai, India
Bombay Exhibition
Centre
400 063 India
TEL: +91-(0)22-6645-0123
www.nesco.in
Sweets Middle East

2009
4 / Nov.
13 / Nov.
|
Cotai Strip CotaiExpo

at The Venetian
Macao-Resort-Hotel
The Venetian Macao-ResortHotel, Estrada da Baa de N.
Senhora da Esperana, s/n,
Taipa, Macao SAR, China
TEL: +853-2882-8888
www.venetianmacao.com
Food Ingredients India
24 / Oct.
MasterChef Live A
BBC Good Food
Production
15 / Nov. Condition: Trade and General
Japan Packaging
Machinery Manufacturers
Association (JPMA)
TEL: +81-(0)3-6222-2280
japanpack@jpmma.or.jp
www.japanpack.jp

(From abroad 119)
Koelnmesse Co., Ltd.

Koelnmesse Pte Ltd.,
Singapore
TEL: +65-(0)6500-6712
l.how@koelnmesse.com.sg
www.sweetschina.com
(From abroad 57)
Koelnmesse Pte Ltd.

TEL: +65-(0)6500-6712
l.how@koelnmesse.com.sg
www.wineandgourmetasia.
com

TEL: +31-(0)34-655-94-44
jonathan.vis@ubm.com
www.fiindia.
ingredientsnetwork.com

Koelnmesse GmbH
TEL: +49-(0)221-8213939
m.tillman@koelnmesse.de
www.sweetsmiddleeast.
com

BBC Haymarket Exhibitions Ltd.

TEL: +44-(0)20-8267-8300
www.mastercheflive.com


TEL: +31-(0)34-655-94-44
Fieurope@ubm.com
www.fieurope.
Macau, China
Fi India 2009
Contact
2009
23 / Oct.
Statistics
Dubai, U.A.E.
Dubai International
Convention and
Exhibition Centre
Sheik Zayed Rd. Convention Gate,
P.O. Box 9292, Dubai, U.A.E.
TEL: +971-(0)4-308-6661
www.dicec.ae
London, U.K.
Olympia, London
W14 8UX U.K.
TEL: +44-(0)20-7385-1200
www.eco.co.uk
See p78
Fi Europe 2009
17 / Nov. Food Ingredients Europe

|
19 / Nov.
Frankfurt, Germany
Messe Frankfrut
Ludwing-Erhard-Anlage 1
60327 Frankfurt, Germany
TEL: +49-(0)69-75750
www.messefrankfurt.com
65
November 2009 - January 2010
Date
Event
Location
Ni Europe 2009
Statistics
Frankfurt,
Germany
17 / Nov. Condition: Trade only
Messe Frankfrut
Ludwing-Erhard-Anlage 1
60327 Frankfurt, Germany
TEL: +49-(0)69-75750
www.messefrankfurt.com
|
19 / Nov.
FHC Chine 2009
Contact


TEL: +31-(0)34-655-94-44
ni@ubm.com
ni.ingredientsnetwork.com

(From abroad 2578)
China International
Exhibitions Ltd.
TEL: +86-(0)21-6209-5209
fhc@chinaallworld.com
www.fhcchina.com

COEX
TEL: +82-(0)2-60001073/1067
foodweek@coex.co.kr
www.foodweek.co.kr

MCH Swiss Exhibition

(Basel) Ltd.
TEL: +41-(0)58-200-2020
info@igeho.ch
www.igeho.ch

(From abroad 115)
Koelnmesse GmbH
TEL: +49-(0)221-8213939
m.reetz@koelnmesse.de
www.worldoffoodindia.
com

(From abroad 2219)
ITF Istanbul Trade Fairs Inc.

TEL: +90-(0)212-465-74-75
info@itf-gida.com
www.itf-gida.com

(From abroad 486)
(From abroad 94000)
Messe Berlin GmbH

TEL: +49-(0)30-3038-2027
igw@messe-berlin.de
www.gruenewoche.de
Shanghai, China

18 / Nov. of Food, Drink, Hospitality,
Foodservice, Bakery & Retail
|
Industries
20 / Nov. Condition: Trade only
Shanghai New
International Exhibition
Center (SNIEC)
New Area, Shanghai
201204 China
TEL: +86-(0)21-2890-6666
www.sniec.net
See p66
Food Week 2009
Seoul, Korea
Korea International Food & Food

19 / Nov. Tech Expo
22 / Nov.
2009 - 2010
COEX Korea Exhibition

Center
World Trade Center
Samseong-dong,
Gangnam-gu Seoul 135731 Korea
TEL: +82-(0)2-6000-1121
www.coex.co.kr
See p68
Igeho
Basel, Swizerland
Consumption
Exhibition Center Basel

Messeplatz, 4005
Switzerland
TEL: +41-(0)58-200-2020
www.mch-group.com
21 / Nov. International Exhibition for Hotels,

Catering and Extra-domestic
|
25 / Nov.
Annapoorna World
25 / Nov. of Food India 2009
Bombay Exhibition Center

400 063 India
TEL: +91-(0)22-6645-0123
www.nesco.in
GIDA 2009
Istanbul, Turkey
The 17th International Food

Products and Processing
Technologies Exhibition
CNR Expo Exhibition Center

34830 Yesilky, Istanbul,
Turkey
TEL: +90-(0)212-465-74-75
www.cnrexpo.com
International Exhibition and

Conference for the Food &
27 / Nov. Beverage Industry
2 / Dec.
|
5 / Dec.
15 / Jan.
|
24 / Jan.
2010
Mumbai, India
International Green
Week Berlin
Exhibition for the Food Industry,
Agriculture and Horticulture
Berlin, Germany
Exhibition Ground
Messe Berlin
Messedamm 22, D-14055
Berlin, Germany
TEL: +49-(0)30-30380
www.messe-berlin.de
67
January - February 2010
Event
Date
Location
ISM
3 / Feb.
3 / Feb.
|
5 / Feb.
8 / Feb.
|
12 / Feb.
Cologne Exhibition
Center
Messeplatz 1, 50679
Cologne, Germany
TEL: +49-(0)221-8210
www.koelnmesse.com
FRUIT LOGISTICA
Berlin, Germany
International Trade Fair for Fruit &

Vegetable Marketing
Messe Berlin
Messedamm 22, D-14055
Berlin, Germany
TEL: +49-(0)30-30380
www.messe-berlin.de
Fair Cologne
PRODEXPO 2010
Moscow, Russia

of Food, Beverages and Food Raw
Materials
Expocentr
TEL: +7-499-795-37-99
www.expocentr.ru
BioFach 2010
|
World Organic Trade Fair
Exhibition Centre
Nremberg
Messezentrum, 90471
Nremberg, Germany
TEL: +49-(0)911-86060
www.nurembergmesse.de
Gulfood 2010
Dubai, U.A.E.
The 15th Gulf Food, Hotel and
Dubai International
Convention and
Exhibition Centre
Sheik Zayed Road,
Convention Gate, P.O. Box
9292, Dubai, U.A.E.
TEL: +971-(0)4-308-6661
www.dicec.ae
21 / Feb. Equipment Exhibition and Salon

24 / Feb.
Culinaire
See p70
MIA
21 / Feb. Food, Beverage & Trend in Eating
out and Large-scale Distribution
|
24 / Feb. Condition: Trade only
23 / Feb.
|

(From abroad 2028)
(From abroad 38672)
Messe Berlin GmbH

TEL: +49-(0)30-3038-2020
fruitlogistica@messeberlin.de
www.fruitlogistica.de

(From abroad 760)
ZAO Expocentr
TEL: +7-499-795-37-35
mezvist@expocentr.ru
www.prod-expo.ru

NrembergMesse GmbH
TEL: +49-(0)911-86060
info@biofach.de
www.biofach.de

Dubai World Trade Centre

TEL: +971-(0)4-308-6047
www.gulfood.com

(From abroad 2918 in
2008)
Rimini Fiera S.p.A

TEL: +39-0541-744258
o.foschi@riminifiera.it
www.miafiera.it

HCJ Secretariat c/o Japan

Management Association
(JMA)
TEL: +81-(0)3-3434-1377
hcj@convention.jma.or.jp
www.jma.or.jp/hcj
Rimini, Italy
Rimini Fiera
Via Emilia, 155 - 47900
Rimini, Itally
TEL: +39-0541-744111
www.fierarimini.it
HCJ 2010
Tokyo, Japan
Hoteres Japan, Caterex Japan and

Japan Food Service Equipment
Show

Exhibition Center
TEL: +81-(0)3-5530-1111
www.bigsight.jp
26 / Feb. Condition: Trade only
Koelnmesse GmbH
TEL: +49-(0)221-821-2466
ism@visitor.koelnmesse.de
www.ism-cologne.com
Nremberg,
Germany
20 / Feb.

2009 - 2010
17 / Feb.
Contact
Cologne, Germany
31 / Jan. International Sweets and Biscuits

|
Statistics
69
February - March 2010
Date
Event
Location
SIA 2010
Paris, France
27 / Feb. The 47th Paris International

Agricultural Show
|
7 / Mar.
Hotelympia 2010
4 / Mar.
2 / Mar.
|
5 / Mar.
Paris Expo - Porte de

Versailles
1 place de la Porte de
Versailles 75015 Paris,
France
Contact
COMEXPO Paris
TEL: +33-(0)1-55-60-77-42
visiteurs@salon-agriculture.
com
www.salon-agriculture.
com

Fresh RM Ltd.
TEL: +44-(0)20-7886-3066
clare.barker@freshrm.co.uk
www.hotelympia.com

(From abroad 1492)
FOODEX JAPAN Secretariat

c/o Japan Management
Association (JMA)
TEL: +81-(0)3-3434-3453
foodexinternational@
convention.jma.or.jp
www.jma.or.jp/foodex

Hamburg Messe und

Congress GmbH
TEL: +49-(0)40-35690
info@hamburg-messe.de
www.hamburg-messe.de/
internorga
London, U.K.
ExCeL London
One Western Gateway
Royal Victoria Dock
London E16 1XL U.K.
TEL: +44-(0)20-7069-5000
www.excel-london.co.uk
FOODEX JAPAN 2010
Makuhari, Japan
The 35th International Food and

Beverage Exhibition
Makuhari Messe
2-1 Nakase, Mihama-ku,
Chiba-shi, Chiba 261-0023
Japan
TEL: +81-(0)43-296-0001
www.m-messe.co.jp
28 / Feb. The International Hotel and

|
Statistics
Catering Exhibition
See p60
INTERNORGA 2010
|
Restaurant, Catering, Baking and

Confectionery Trades
17 / Mar. Condition: Trade only
Gourmet World
Shanghai
Shanghai, China
Prowein 2010
Dsseldorf, Germany
International Trade Fair Wines and
Dsseldorf, Exhibition
Centre
Stockumer Kirchstrae
61, D-40474 Dsseldorf,
Germany
TEL: +49-(0)211-456001
www.messe-duesseldorf.de
17 / Mar. Condition: Trade and General

|
19 / Mar.
21 / Mar. Spirits
|
23 / Mar.
Shanghai Pudong Expo

201 He Huan Rd.
Pudong New Area District,
Shanghai 200135 China
TEL: +86-(0)21-5269-4890
www.pudongexpo.com.cn
Alimentaria 2010
Barcelona, Spain
International Food and Beverages
Fira de Barcelona
Av. Joan Carles I ,58
08908 lHospitalet de
Llobregat, Barcelona, Spain
TEL: +34-(0)93-452-1800
www.firabcn.com
22 / Mar. Exhibition
|
26 / Mar.
Hamburg Messe
Messeplats 1, 20357
Hamburg, Germany
TEL: +49-(0)40-35690
www.hamburg-messe.de
2010
12 / Mar. International Fair for the Hotel,
Hamburg, Germany
GL events Sepelcom and

GL events China
TEL: +33-(0)6-2043-0409
beatrice.trebaol@
sepelcom.com
www.sirha.com

Messe Dsseldorf GmbH

TEL: +49-(0)211-456001
info@prowein.de
www.prowein.de

(From abroad 33418)
Alimentaria Exhibitions
TEL: +34-(0)93-452-1800
alimentaria-bcn@
alimentaria.com
www.alimentaria-bcn.com
71
March - April 2010
Date
29 / Mar.
|
1 / Apr.
Event
Location
Hotelex Shanghai
2010
|
9 / Apr.
The 19th Shanghai International

Hospitality Equipment & Supply
Expo
|
9 / Apr.
Tokyo, Japan
The World Food and Beverage

Great Expo 2010

Exhibition Center
TEL: +81-(0)3-5530-1111
www.bigsight.jp
Natural and Organic

Products Europe
FHA 2010
20 / Apr. The 17th International Food &
23 / Apr.
Japan Food Journal

TEL: +81-(0)3-3271-4816
fabex@nissyoku.co.jp
www.fabex.jp

Exhibition Center
TEL: +81-(0)3-5530-1111
www.bigsight.jp
Koelnmesse Pte Ltd.

TEL: +65-(0)6500-6711
g.tan@koelnmesse.com.sg
www.
wineandgourmetjapan.com

Diversified Business
Communications UK
TEL: +44-(0)1273-645110
sbarry@divcom.co.uk
www.naturalproducts.co.uk

Singapore Exhibition
Services Pte Ltd.
TEL: +65-(0)6233-6638
events@sesallworld.com
www.foodnhotelasia.com

Stockholm International
Fairs
TEL: +46-(0)8-749-41-00
hello@stofair.se
www.gastronord.se
See p72
12 / Apr.

Drink, Hotel, Restaurant, Bakery &

Foodservice Equipment, Supplies &
with FHA Culinary Challenge
London, U.K.
Olympia, London
W14 8UX U.K.
TEL: +44-(0)20-7385-1200
www.eco.co.uk
2010

Shanghai UBM Sinoexpo

Co., Ltd.
TEL: +86-(0)21-6437-1178
hotelex@cmpsinoexpo.com
www.hotelex.cn
Tokyo, Japan
International Wine & Gourmet

Foods, Sweets & Confectionery,
Hotel, Foodservice Equipment,
Supplies & Services Exhibition &
Conference in Tokyo, Japan
11 / Apr.

New Area, Shanghai
201204 China
TEL: +86-(0)21-2890-6666
www.sniec.net
FABEX 2010
Wine & Gourmet

Japan 2010
7 / Apr.
Contact
Shanghai, China
7 / Apr.
Statistics
Singapore
Singapore Expo
1 Expo Drive, Singapore
486150
TEL: +65-(0)6403-2160
www.singex.com.sg
GastroNord
Stockholm, Sweden
Tasteful Meetings with Trends and
Swedish Exhibition
& Corgress Centre Svenska Massan
Mssvgen 1, lvsj 125
80 Stockholm, Sweden
TEL: +46-(0)31-708-80-00
www.swefair.se
20 / Apr. Traditions
|
23 / Apr.
27 / Apr.
|
29 / Apr.
European Seafood
Exposition
Your Access to the Global Seafood
Market
Brussels, Belgium
Brussels Exhibition Centre
Belgiplein 1, 1020
Brussels, Belgium
TEL: +32-(0)2-474-8263
www.brusselsexpo.be
Diversified Business
Communications
TEL: +1-207-842-5500
food@divcom.com
www.euroseafood.com
73
June - October 2010
May 2010
Date
Event
Seoul Food & Hotel

12 / May 2010
|
15 / May
12 / May
Thaifex World of
Food Asia 2010
International Trade-Exhibition covering

Food & Beverage, Food Catering,
16 / May Food Technology, Hospitality Service
and Retail & Franchise
Location
Statistics
Goyang, Korea
KINTEX (Korea International
Exhibition Center)
Daehwa-dong Ilsan-seogu,
Goyang-si, Gyeonggi-do, Korea
TEL: +82-(0)31-810-8114
www.kintex.com
Contact

(From abroad 395)
KOTRA (Korea TradeInvestiment Promotion

Agency)
TEL: +82-(0)2-3460-7262
seobi68@kotra.or.kr
www.seoulfood.or.kr

(From abroad 4431)
Koelnmesse Pte Ltd.

TEL: +65-(0)6500-6711
g.tan@koelnmesse.com.sg
www.worldoffoodasia.com
Date
2 / Jun.
|
Event
Fi Asia-China
Shanghai, China
Food Ingredients, Health Ingredients,

Natural Ingredients
Shanghai New
Center (SNIEC)
New Area, Shanghai
201204 China
TEL: +86-(0)21-2890-6666
www.sniec.net
FOOMA JAPAN 2010
Tokyo, Japan
International Food Machinery &

Technology Exhibition 2010

Center
TEL: +81-(0)3-5530-1111
www.bigsight.jp
BAR Show 10
London, U.K.
4 / Jun.
18 / May The London International Wine

|
20 / May
Fair
ifia / HFE JAPAN 2010
IMPACT Exhibition Center

99 Popular Rd. Banmai
Subdistrict, Pakkred District,
Nonthaburi 11120, Thailand
TEL: +66-(0)2-833-4455
www.impact.co.th
8 / Jun.
|
11 / Jun.
2010
IFE Poland
25 / May Condition: Trade only
|
27 / May
Vinexpo Asia-Pacific
25 / May 2010
27 / May
74
Contact
Shanghai CMP Sinoexpo

Co. Ltd.
TEL: +86-(0)21-6437-1178
info@cmpsinoexpo.com
www.fiasiachina.
15 / Jun. The Future of Hospitality

|
16 / Jun.

New Area, Shanghai
201204 China
TEL: +86-(0)21-2890-6666
www.sniec.net

(From abroad 74)

EJK Japan, Ltd.

TEL: +81-(0)3-5772-1321
ifia-info@ejkjapan.co.jp
www.ifiajapan.com
EXPOSIUM Shanghai
TEL: +86-(0)21-6249-2028
olivier_darras@exposiumshanghai.com
www.sialchina.com
Jun.
Warsaw, Poland
EXPo XXI International
Expocentre
12/14 Pradzynskiego Str.
01-222 Warsaw, Poland
TEL: +48-(0)22-2567-102
www.expoxxi.pl
Montgomery International
Ltd.
TEL: +44-(0)20-7886-3149
ifepoland@montex.co.uk
www.ifepoland.com
Jul.
Hong Kong, China

Hong Kong Convention
and Exhibition Centre
1 Expo Drive, Wanchai,
Hong Kong, China
TEL: +852-(0)2582-8888
www.hkcec.com

Vinexpo
TEL: +33-(0)5-56-56-00-22
info@vinexpo.com
www.vinexpo.com
Food Taipei 2010
Taipei, Taiwan
The 20th Taipei International Food

Show
Taipei World Trade Center

No.1, Jingmao 2nd Rd.,
Nangang District, Taipei City
11568, Taiwan
TEL: +886-(0)2-2725-5200
www.twtcnangang.com.tw
Jul.
The 12th Japan

International Seafood
& Technology Expo
ProPak China 2010
Shanghai, China
The 15th International Processing,

Filling and Packaging Technology
Shanghai New
Center (SNIEC)
New Area, Shanghai
201204 China
TEL: +86-(0)21-2890-6666
www.sniec.net
SIAL 2010
Paris, France
21 / Oct.
FOOMA JAPAN Secretariat

TEL: +81-(0)3-6809-3745
www.foomajapan.jp

UBM Information Ltd.

TEL: +44-(0)20-7955-3720
andy.bishop@ubm.com
www.barshow.co.uk

(From abroad 340)
(From abroad 4270)
Taiwan External Trade

Development Council
(TAITRA)
TEL: +886-(0)2-27255200ext.2674, 2644
foodtaipei@taitra.org.tw
www.foodtaipei.com.tw

Japan Seafood Show

Secretariat c/o Exhibition
Technologies, Inc.
TEL: +81-(0)3-5775-2855
contact@exhibitiontech.com
www.exhibitiontech.com/
seafood

(From abroad 1948)
China International
Exhibitions Ltd.
TEL: +86-(0)21-6209-5209
propak@chinaallworld.com
www.propakchina.com

(From abroad 85343)
EXPOSIUM
TEL: +33-(0)1-49-68-56-10
visit@sial.fr
www.sial.fr
Tokyo, Japan
Center
TEL: +81-(0)3-5530-1111
www.bigsight.jp
17 / Oct. The Global Food Marketplace

|
Business Design Centre

52 Upper St. Islington,
London N1 0QH U.K.
TEL: +44-(0)20-7359-3535
www.businessdesigncentre.
co.uk

(From abroad 649)
Paris-Nord Villepinte
Exhibition Centre
Parc dExpositions SEPEPNV,
BP 68 004 Paris Nord II,
95970 Roissy, France
TEL: +33-(0)1-48-63-31-31
www.expoparisnord.com
2010
Shanghai, China

(From abroad 3865)
Brintex Ltd.
TEL: +44-(0)20-7973-6401
wine@hgluk.com
www.londonwinefair.com
Tokyo, Japan
SIAL China 2010
21 / May
ExCeL London
One Western Gateway,
Royal Victoria Dock,
London E16 1XL U.K.
TEL: +44-(0)20-7069-5000
www.excel-london.co.uk
19 / May Asias Food Market Place

|
London, U.K.

Exhibition Center
TEL: +81-(0)3-5530-1111
www.bigsight.jp
The 15th of International

19 / May Food Ingredients & Additives
Exhibition and Conference / The
|
8th of Health Food Exposition &
21 / May Conference
Statistics
Bangkok, Thailand
LIWF
Location
75
r full lineVisit the site fo
WABOCHO
up and prices.
- Japanese Knives -
op.
www.onlineshan.com
eat-jap
Premium-quality, made-to-order, hand-crafted Sakai Tohji knives are

the first choice for any serious culinary professional in Japan. Over
two centuries of experience ensure that each blade is perfectly honed
to ensure a crisp, clean cut and beautiful finish. Knives are made
from Molybdenum steel, minimising the need for sharpening. Choose
from a left- or right-handed Sashimi Knife or a left- or right-handed
Santoku and Petty Knife Set. These stunning knives can also be
name-engraved.
Size : L 180mm (Santoku)

: L 150mm (Petty)

: L 270mm (Sashimi)
Authentic.
Unique.
Stunning.
URUSHI
NURI
- Lacquer Wine Cups Tr a d i t i o n a l J a p a n e s e
craftsmanship meets modern
elegance in these lustrous,
luxurious wine cups, perfect
for any restaurant table. Hida
Shunkei lacquerware was first
developed in the 16th century.
Unlike some other lacquerware
styles, it is designed to
highlight the natural beauty
of the underlying wood grain.
These exclusive, hand-crafted
items will bring an understated
yet unique touch of Japanese
chic to the dining table.
An unrivalled range of
exquisite, Japanese
tradtional craft.
Size: 56mm H 155mm (Medium)

Colour: Red
KIRIKO - C
ut
Glass Sake Cup -
Premium crystal glass, delicate yet weighty. Intricately patterned

cuts, made by traditional, time-honoured techniques. Brilliant shine,
creating a kaleidoscope of colours as light pours through the glass.
Cut to resemble the gorgeous lines of a chrysanthemum flower, this
stunning sake cup speaks of timeless sophistication and class. It is
the perfect receptacle for serving premium sake and spirits.
Size: 55mm H 50mm
Colour: Red, lapis lazuli
Dashi and
Umami
- The Heart of
Japanese Cuisine -
OBON
- Wooden Presentation Tray In Japan, presentation is almost as important as taste, and that must
include every element of the eating experience, from the dishes to
tableware to interior design right down to the very trays upon which
the food is brought to the customer. This stylishly finished, charmingly
decorated tray is perfect for creating an elegant yet playful dining
atmosphere.
Size : 305mm
Colour: Red with gold motif
A beautifully illustrated
book featuring inspirational
recipes from four of Japans
finest kaiseki restaurants.
A must-have for culinary
professionals seeking to
enhance their menu with
traditional and innovative
Japanese culinary practice.
Size : 232mm 281mm
Pages : 162pp

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JAPANESE FOOD

Japanese Food Trade Around the World

Japanese Food Glossary

Rice & Rice Products

Teas & Soft Drinks

Condiments, Seasonings & Sauces

Soy & Other Bean Products

Fruit & Vegetables

Instant Foods & Frozen Foods

Flour & Starch

Snacks & Confectionery

Japanese Food Selection

Teas & Soft Drinks

Processed & Snack Products

World Food Trade Fairs

Copyright Cross Media Ltd. 2009-2010

Publisher Kazuhiro Marumo

JAPANESE FOOD COMPETITIONS

Sushi Awards 2009

Eat-Japans Sushi Awards is the only

work creating their stunning, original

The undisputed topping

Japanese Food Competitions

Japanese Food Competitions

Much hungered after

Previous Sushi of the Year

Sushi of the Year 2007

Guest judges comments

This years stunning SAMURAI line-up

Created by Jeff Ramsey

2007s triumphant dish was an

Seven "Rice" Samurai - ecology

that Kusakabes sushi stood out right

Golden Shooting Star

The 2006 winning creation was

to determine their share of the vote

Challengers for the prestigious title of

make it all the more amazing that

the chefs themselves must go to even

A comment from the winner:

Ricardo is at the helm of Kabuki Wellington,

Brendan began his career working in Michelin

Coming soon! Well be announcing the

Sushi Awards 2009

Date: 14 November 2009

Japanese Food Competitions

Japanese Food Competitions

Lyon, France; January 2011

London, U.K.; April 2010

sacrificing presentation or taste;

Japan Sushi Association International

Toasting the worlds

culture be preserved nationally, and

Dcouverte du Sushi Competition at SIRHA 2011

International Wine Challenge 2010

Date: 22-26 January 2011 (SIRHA 2011)

Date: April 2010

only white rice and a koji fermentation

Scenes from the 2008 Awards Ceremony

Japanese Food Trade

JAPANESE FOOD TRADE

FOODEX JAPAN 2010

JAPANESE FOOD TRADE