EENA 2021: Industry session - Public Warning Solutions by Everbridge & one2many (1/5)

© Everbridge, Inc. Confidential & Proprietary. 1
Pioneering Next
Generation
Public Warning
October 2021
Practice Makes Perfect
Manuel Cornelisse
Michael Sargeant

European Leader in Public Safety and Warning
+ Pioneer and on-
going innovator in
Public Warning
+ End-to-end
Emergency and
Crisis Management
+ The Most
Experienced
Global Provider
ENGINEERED, BUILT
& SUPPORTED IN EU
COMPLIANT WITH
EECC ART 110
NO 3rd PARTY
DEPENDENCY
Trusted Global
Public Warning
Provider
1 Continent, 20+ Countries
+ Unified all Channel
Population Alerting

Everbridge, a reliable partner with proven experience on every continent
PopulationAlertingandPublicSafety
23+CountriesuseEverbridgeforPopulationAlerting
800Millionpeoplereached Peru
Chile Australia
New Zealand
Norway, Iceland, Sweden, The Netherlands,
Greece, United Kingdom, Switzerland, France,
Denmark, Estonia
Inde
Odisha
Andhra Pradesh
Kerala
West Bengal
Gujarat
Uttarakhand
Goa
Maharashtra
Chhattisgarh
Arunachal Pradesh
Saudi Arabia
Oman
EAU
Mauritius
Taiwan
Singapore
Philippines
Cambodia
USA National Alerts
FEMA Wireless Emergency Alerts
State-wide Alerts
California, Florida, Pennsylvania
New Castle County
Newport News, VA

Everbridge, a reliable partner with proven experience in Europe
National Public Warning Presence in Europe
The
Netherlands
Greece
Norway
Sweden
Iceland
United
Kingdom
Spain
Emergency and Crisis Management Presence in
Europe
Latvia
France Switzerland
Estonia

End-to-end Population Alerting to save more lives
Multi-channel
Last Mile Alerting
Early Detection
Systems
Knowing something bad is about to happen is good but being able to immediately alert the population is
better.

What are the technology options supported by the BEREC Guidelines?
CELL BROADCAST (CB)
is a method of sending messages to millions
of mobile telephone users in seconds.
LOCATION-BASED SMS (LB-SMS)
uses the Telecom Operators’ Infrastructure to
send SMS directly to all connected devices.

Location-Based SMS

Location-Based SMS
+ Reach all mobile phones in
area via SMS (residents and
visitors)
+ Situational Awareness
+ 2-way engagement
+ Multi-language messaging
+ Post-event follow-up
+ Dynamic Throughput Control
+ No opt-in required
+ No mobile app required

The Netherlands: NL-ALERT
Cell Broadcast
In Sweden

Sweden
Population
10 million
Sending Authority:
SOS Alarm
On behalf of MSB Swedish
Civil Contingencies Agency
Reach
National population and
regional alerts
Historic Use Cases
Snowstorms & extreme cold
Disasters and Incidents
Drinking water risks
Water shortage and drought
Fire bans and the risk of fire
Power outages
Nuclear accidents
Extreme heat
Exposure to dangerous chemical
substances
Terrorist attacks
Mobile Operators
Telia, Telenor, Three, Tele2
Location-Based
SMS
Front End
The Swedish Civil contingencies Agency (MSB) is the sending authority for public warning
alerts called “Important Public Announcements” or IPA’s (VMA in Swedish). Broadcast
through multiple channels including the Krisisinformation.se website, Location-based SMS
to mobile phones, radio, tv, app, social media, voice to landline and sirens.
SOS Alarm operates the 112-emergency number in Sweden and is the sending authority
for issuing all location-based SMS on behalf of MSB.
Since 2013, SOS Alarm has used Everbridge Location-Based SMS technology which is
deployed within all 4 mobile operators in Sweden allowing for both national and localized
public warnings.

Innovating for Continuous Improvement
Population
10 million
Sending Authority:
SOS Alarm
On behalf of MSB Swedish
Civil Contingencies Agency
Reach
National population and
regional alerts
Historic Use Cases
Snowstorms & extreme cold
Disasters and Incidents
Drinking water risks
Water shortage and drought
Fire bans and the risk of fire
Power outages
Nuclear accidents
Extreme heat
Exposure to dangerous chemical
substances
Terrorist attacks
Mobile Operators
Telia, Telenor, Three, Tele2
Location-Based
SMS
Front End
+
EMERGENCY
COMMUNICATION CHANNELS
EVERBRIDGE
NATIONAL PUBLIC WARNING
Residents, Citizens,
Tourists, Visitors,
First Responders
Unified, flexible, modular
front-end
Cell Broadcast (O2M)
Location-Based SMS
• LB-SMS for Population Warning
• Address based alerting for Resident
Notifications
• Internal Alerting through
SMS, Voice and TETRA
• 3G, 4G, 5G compatibility
• Ready for Cell Broadcast as possible
next step

Cell Broadcast
In Iceland

Iceland: 112
Population
300,000 citizens
2 million visitors
Sending Authorities:
The Department of Civil
Protection and Emergency
Management
The Directorate of Health
Iceland 112
Historic Use Cases
Severe Weather
Geo Thermal incidents
Alerting citizens overseas
COVID-19
Mobile Operators
Nova, Simin, vodafone
Location-Based
SMS
Front End
National public warning system operated by Iceland 112 for the
Ministry of Civil Protection.
Critical events are common in Iceland with many active volcanoes,
geothermal activity and rapidly changing weather conditions.
Everbridge Public Warning Centre is used to alert Iceland’s resident
population and millions of annual visitors in their native language.
Everbridge Location-Based SMS alerts are sent to all cell phones
within the hazardous area. The same system allows emergency
responders to engage in two-way communication with people to check
on their safety.
COVID-19 alerts have been sent by SMS to communicate trusted
official information and instructions in native language.
COVID-19
Pandemic Management
4 min video

Iceland: Proactive Emergency Preparedness
Population
300,000 citizens
2 million visitors
Sending Authorities:
The Department of Civil
Protection and Emergency
Management
The Directorate of Health
Iceland 112
Historic Use Cases
Severe Weather
Geo Thermal incidents
Alerting citizens overseas
COVID-19
Mobile Operators
Nova, Simin, vodafone
Location-Based
SMS
Front End
• Anticipate and get ready for the response
• Crowd movement to monitor the situation (evacuation for instance)
• Leave no-one behind
“When we fear we may have an upcoming situation, we monitor the number of SIM Cards present in an
area over some time. This feature gives us a real-time view on the potential problem we may be faced with
should the anticipated event come to be.”

Cell Broadcast
In Norway

Norway
Population
5.4 million
Sending Authority:
Directorate of Health
National Emergency Centre
University of Agder
Historic Use Cases
COVID-19
Tsunami warnings
University evacuations 500%
improvement in evacuation
timelines
Mobile Operators
Ice
Telenor
Telia
Location-Based
SMS
Front End
National public warning managed service provided by Everbridge to
the Norwegian Directorate for Health across all three mobile
operators, using Location Based-SMS alerts as the primary channel.
Region Tsunami Warnings
Geo targeted evacuation alerts sent to residents and tourists when
tsunami warning is triggered in the fjords.
National COVID-19 Warnings
SMS alerts sent to the entire population 5.4 million during lockdown.
Monitoring device numbers revealed the effectiveness of ‘stay home’
instructions. Geo targeted alerts used in Bergen and Oslo.
The system enabled the Ministry to reach 12,000+ Norwegian citizens
in high risk countries and send SMS alerts with links to official
information.
COVID-19
Pandemic Management

Automatic Message on Entering Norway
Population
5.4 million
Sending Authority:
University of Agder
Historic Use Cases
COVID-19
Tsunami warnings
timelines
Mobile Operators
Ice
Telenor
Telia
Location-Based
SMS
Front End
• Automatic SMS on
entering the country
COVID-19
Pandemic Management

Protecting Citizens Even When Abroad
Population
5.4 million
Sending Authority:
University of Agder
Historic Use Cases
COVID-19
Tsunami warnings
timelines
Mobile Operators
Ice
Telenor
Telia
Location-Based
SMS
Front End
• Communicate important
info to citizens traveling
abroad
COVID-19
Pandemic Management
Norway Ministry of Health alerts citizens traveling
outside of the country about COVID-19 related new
return-to-country public health protocols, directly on their
phone.

Cell Broadcast
In Australia

Australia Nationwide Emergency Alert
Population
25 million citizens
9 million visitors
Sending Authority:
All Australian States &
Territories
Alerting Incidents
Bush fires
Floods
Severe weather
Terrorist attacks
Front End
The Everbridge Public Warning Centre is used to power ‘EA4’ the next generation of
Emergency Alert Australia to warn and inform anyone at risk from a critical event.
Location-Based SMS alerts will be sent to all devices as the primary channel. Other
channels including voice calls will be used. Authorised personnel across all Australian
states and territories operate the system to issue alerts.

Australia Nationwide Emergency Alert
Population
25 million citizens
9 million visitors
Sending Authority:
All Australian States &
Territories
Alerting Incidents
Bush fires
Floods
Severe weather
Terrorist attacks
Front End
Location-Based
SMS
Location-Based
SMS
Location-Based
SMS
A Central Front-end Alerting for a Mix of LB-SMS back-ends

Cell Broadcast

Best of Breed One-2-many Cell Broadcast
+ Fastest way to alert all
mobile phones in specific
area (residents and visitors)
+ Anonymous message
delivery at country-wide
scale
+ No opt-in required
+ No mobile app required
+ Avoid network congestion
+ Free for receivers

Cell Broadcast
In The Netherlands

Cell Broadcast
Population
17.3 million
Sending Authority:
Ministry of Justice and
Security
Reach & Speed of Alerts
94% reach
Alerts delivered in seconds
Historic Use Cases
Fire
Terrorist attack
Severe weather
COVID-19
Alerting Incidents
173 NL-Alerts
broadcast in 2019
NL-Alert uses Everbridge one2many Cell Broadcast
as the primary channel for public warning.
Using this system the Dutch authorities can send alerts
to all mobile phones nationwide or target specific areas.
COVID-19
Pandemic Management
Cell Broadcast
NL-Alert
broadcast in
the area
of Venlo on 7
August 2018
because of a
large toxic fire.
NL-Alert 22-03-2020 11:29
Follow up instructions National Government: keep distance of
1,5 meter! Are you sick or having a cold? Stay at home. Protect
yourself and the people around you. Together against Corona.
Front End

Dynamic Traveler Information System (DRIS)
Population
17.3 million
Sending Authority:
Security
94% reach
Historic Use Cases
Fire
Terrorist attack
Severe weather
COVID-19
Alerting Incidents
173 NL-Alerts
broadcast in 2019
Cell Broadcast
Front End
Digital information panels (>5400)
with real-time information
• Bus, train, tram, metro stations
across the country
• Major cities and airports

JC-Decaux Integration: Outdoor Advertising Panels
Population
17.3 million
Sending Authority:
Security
94% reach
Historic Use Cases
Fire
Terrorist attack
Severe weather
COVID-19
Alerting Incidents
173 NL-Alerts
broadcast in 2019
Cell Broadcast
Front End

Cell Broadcast
In Greece

Greece: GR- Alert
IPAWS: Integrated Public Alert & Warning System
Population
10.7 Million
Deployed 2019
Sending Authority:
General Secretariat for Civil
Protection
Historic Use Cases
COVID-19
Earthquake
Landslide
Wild Fires
Flooding
Severe Weather
Industrial Accident
CBRN
Mobile Operators
EEKT
COSMOTE
WIND
Vodafone
Operated by the General Secretariat for Civil Protection within The Ministry of Interior
Everbridge provides the portal to operate a multichannel alerting platform.
Everbridge one2many Cell Broadcast is the primary alerting channel.
Secondary alerts are sent via SMS/email, reverse 112, social media and common alerting
protocol.
Multi tenant system
Dedicated to EEKT with all 3 mobile operators on the same system.
High service availability
Operational support from
Local Data centres in Athens
Tier 3 certified
HwaaS – dedicated hardware
ISO certified
COVID-19
Pandemic Management
Cell Broadcast
Front End

Cell Broadcast
In New Zealand

New Zealand Emergency Mobile Alerts
Population
5 million
Sending Authority
TBD
Reach
TBD%
Historic Use Cases
COVID-19 national alerts
Ammonia release
Severe weather
Boil water alerts
Wildfire evacuations
Fire CBD Auckland
Flood evacuations
Mobile Operators
Spark
Vodafone
2Degrees
Cell Broadcast
The public warning system is operated by the National Emergency
Management Agency (NEMA) on behalf of the Ministry of Civil
Defense & Emergency Management (CDEM).
Alerts are issued using Everbridge one2many Cell Broadcast.
Since 2017 over 50 messages have been sent on different emergencies
including Flooding, Fire, Public Health, annual tests and COVID-19.

Cell Broadcast
In The United Kingdom

UK: National Public Warning System
Population
67 Million
Sending Authority:
Cabinet Office
Government Digital Services
Use Cases
National and regional critical
events
Status
Everbridge selected as
technology vendor for Cell
Broadcast
Mobile Operators
3three
Telefonica
BT/EE
CB
December 2020: In partnership with Mavenir, Everbridge One2Many Cell Broadcast was
selected as the technology component to power the national public warning system for the
UK.
Everbridge Cell Broadcast technology will be implemented within three of the four mobile
operators in the UK: Three, O2 Teléfonica and BT/EE.
The UK national public warning system will be operated by Government Digital Services
through the Department of Culture, Media and Sport (DCMS) within the Cabinet Office.
The system is planned for implementation and testing throughout 2021 to meet the 2022
deadline to comply with EU Directive Article 110.

Cell Broadcast
ALL Mobile device (No Opt-in, GDPR)
Public Warning
Emergency Response
Command & Control
Incident & Crisis
Management
Situational Awareness
End-to-end Public Safety Solution
Residents, Citizens,
Tourists, Visitors,
First Responders
Natural disaster
Manmade disaster
Civil unrest, Intrusion
Terrorist attack
WHAT’S HAPPENING
OR ABOUT TO HAPPEN
Emergency Calls
e-call to ECC, PSAP
Location-based SMS

Request your free consultation here:
PublicWarning@everbridge.com
Thank You

EENA 2021: Industry session - Public Warning Solutions by Everbridge & one2many (1/5)

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EENA 2021: Industry session - Public Warning Solutions by Everbridge & one2many (1/5)