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Vietnam Coffee Sector,
Restructuring Plan, and VCCB
Institute of Policy and Strategy for Agriculture
and Rural Development (IPSARD)
22/09/2017 1
Overview Vietnam coffee sector
• Vietnam entered global market major
producer early 1990s.
• Free market with Vietnam (1992-now): real
coffee prices fluctuate greatly.
• Key green coffee producer: 2nd largest
exporter (1st if robusta only).
22/09/2017 2
Free market with Vietnam (1992-now):
real coffee prices fluctuate greatly.
22/09/2017 3
Free maket with VietnamQuota
Transition
Key green coffee producer (1)
22/09/2017 4
Source: ICO.
Key green coffee producer (2)
22/09/2017 5
Source: ICO.
Key factors for success
• State sponsored migration Central
Highland.
• Economic reforms.
• ICA quota system collapse.
• Others (weak currency, low wages, high
productivity, rural infrastructure & ports).
22/09/2017 6
Pitfalls Vietnam coffee growth
• Suboptimal expansion of coffee
plantations.
• Capture low value green robusta coffee.
• Small processing industry incl. soluable
and roast n ground coffee.
22/09/2017 7
Restructuring plan 2020 towards
sustainability, high quality, high income
• Mantain 600.000 ha planted coffee of which
replant 120.000 ha old trees.
• Apply intercropping, planting shade trees,
sustainable coffee production practices.
• Improve irrigation scheme, water management.
• Upgrade coffee drying, processing system.
• Promote brandings, i.e. GIs.
• Institutions: VCCB, coffee farmer groups, state-
owned enterprises, PPPs, international
cooperation.
22/09/2017 8
Vietnam Coffee Coordinating Board
(VCCB) (1)
• VCCB consists public private institutions represent
coffee industry.
• VCCB members: representatives MARD, PPCs,
VICOFA, Coffee enterprises, and Coffee
producers.
• VCCB Director Board
– Director: Mr. Lê Quốc Doanh (Deputy Minister MARD)
– Deputy Director: Mr. Lê Văn Đức (Deputy Director
DCP)
– Deputy Director: Mr. Nguyễn Đỗ Anh Tuấn (Director
IPSARD).
22/09/2017 9
Vietnam Coffee Coordinating Board
(VCCB) (2)
• Three sub-committees
– Production.
– Procesing & Trade.
– Policy & Sustainability.
• Functions
– Consult coffee policies, strategies, plannings,
programs, action plans to Minister MARD.
– Share knowledge, information, trade facilitation,
PPP.
– Participate ICO.
22/09/2017 10
Sharing Experiences Information
R&D (1)
• VCCB activities
– National sustainability curriculum for coffee (NSC):
ToT, ToF.
– Coffee demonstration farms.
– Water saving irrigation.
– Coffee landscape.
– Sustainable coffee producer association (Lam Dong,
DakLak).
– Policy dialogue forums, outlook conferences,
implementing partners knowledge learning workshops
– International cooperation i.e. ICO, GCP.
– Ad hoc research/implementations.
22/09/2017 11
Sharing Experiences Information
R&D (2)
• VnSAT financed projects
– Coffee information system (Agroinfo)
– Technical supports for VCCB (CMD)
• Coffee commodity data base
• Coffee outlook conference series
• Policy review
• Domestic market demand assessment
• Agro-forestry coffee production
• Coffee value chain
• Promoting domestic consumption
• Coffee credit
• Geographical indication (Rudec)
22/09/2017 12
Furture Collaborations
• Exploit high value niche markets
• Soluable coffee
• Toll processing roast n ground
• Promote domestic demand
• Develop coffee origins (coffee tourism)
• Brandings i.e. GIs.
22/09/2017 13
Abbreviations
• VCCB: Vietnam Coffee Coordinating Board.
• IPSARD: Institute for Policy and Strategy for Agriculture and Rural
Development.
• ICA: International Coffee Agreement.
• GI: Geographical Indication.
• PPP: Public Private Partnership.
• MARD: Ministry of Agriculture and Rural Development.
• PPC: Provincial People Committee.
• VICOFA: Vietnam Coffee-Cocoa Association.
• DCP: Department of Crop Production.
• ICO: International Coffee Organization.
• NSC: National Sustainability Curriculum for Coffee.
• ToT: Training of Trainer.
• ToF: Training of Farmer.
• GCP: Global Coffee Platform.
• CMD: Commodity Market Division.
22/09/2017 14

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Vietnam Coffee Sector, Restructuring Plan, and VCCB

  • 1. Vietnam Coffee Sector, Restructuring Plan, and VCCB Institute of Policy and Strategy for Agriculture and Rural Development (IPSARD) 22/09/2017 1
  • 2. Overview Vietnam coffee sector • Vietnam entered global market major producer early 1990s. • Free market with Vietnam (1992-now): real coffee prices fluctuate greatly. • Key green coffee producer: 2nd largest exporter (1st if robusta only). 22/09/2017 2
  • 3. Free market with Vietnam (1992-now): real coffee prices fluctuate greatly. 22/09/2017 3 Free maket with VietnamQuota Transition
  • 4. Key green coffee producer (1) 22/09/2017 4 Source: ICO.
  • 5. Key green coffee producer (2) 22/09/2017 5 Source: ICO.
  • 6. Key factors for success • State sponsored migration Central Highland. • Economic reforms. • ICA quota system collapse. • Others (weak currency, low wages, high productivity, rural infrastructure & ports). 22/09/2017 6
  • 7. Pitfalls Vietnam coffee growth • Suboptimal expansion of coffee plantations. • Capture low value green robusta coffee. • Small processing industry incl. soluable and roast n ground coffee. 22/09/2017 7
  • 8. Restructuring plan 2020 towards sustainability, high quality, high income • Mantain 600.000 ha planted coffee of which replant 120.000 ha old trees. • Apply intercropping, planting shade trees, sustainable coffee production practices. • Improve irrigation scheme, water management. • Upgrade coffee drying, processing system. • Promote brandings, i.e. GIs. • Institutions: VCCB, coffee farmer groups, state- owned enterprises, PPPs, international cooperation. 22/09/2017 8
  • 9. Vietnam Coffee Coordinating Board (VCCB) (1) • VCCB consists public private institutions represent coffee industry. • VCCB members: representatives MARD, PPCs, VICOFA, Coffee enterprises, and Coffee producers. • VCCB Director Board – Director: Mr. Lê Quốc Doanh (Deputy Minister MARD) – Deputy Director: Mr. Lê Văn Đức (Deputy Director DCP) – Deputy Director: Mr. Nguyễn Đỗ Anh Tuấn (Director IPSARD). 22/09/2017 9
  • 10. Vietnam Coffee Coordinating Board (VCCB) (2) • Three sub-committees – Production. – Procesing & Trade. – Policy & Sustainability. • Functions – Consult coffee policies, strategies, plannings, programs, action plans to Minister MARD. – Share knowledge, information, trade facilitation, PPP. – Participate ICO. 22/09/2017 10
  • 11. Sharing Experiences Information R&D (1) • VCCB activities – National sustainability curriculum for coffee (NSC): ToT, ToF. – Coffee demonstration farms. – Water saving irrigation. – Coffee landscape. – Sustainable coffee producer association (Lam Dong, DakLak). – Policy dialogue forums, outlook conferences, implementing partners knowledge learning workshops – International cooperation i.e. ICO, GCP. – Ad hoc research/implementations. 22/09/2017 11
  • 12. Sharing Experiences Information R&D (2) • VnSAT financed projects – Coffee information system (Agroinfo) – Technical supports for VCCB (CMD) • Coffee commodity data base • Coffee outlook conference series • Policy review • Domestic market demand assessment • Agro-forestry coffee production • Coffee value chain • Promoting domestic consumption • Coffee credit • Geographical indication (Rudec) 22/09/2017 12
  • 13. Furture Collaborations • Exploit high value niche markets • Soluable coffee • Toll processing roast n ground • Promote domestic demand • Develop coffee origins (coffee tourism) • Brandings i.e. GIs. 22/09/2017 13
  • 14. Abbreviations • VCCB: Vietnam Coffee Coordinating Board. • IPSARD: Institute for Policy and Strategy for Agriculture and Rural Development. • ICA: International Coffee Agreement. • GI: Geographical Indication. • PPP: Public Private Partnership. • MARD: Ministry of Agriculture and Rural Development. • PPC: Provincial People Committee. • VICOFA: Vietnam Coffee-Cocoa Association. • DCP: Department of Crop Production. • ICO: International Coffee Organization. • NSC: National Sustainability Curriculum for Coffee. • ToT: Training of Trainer. • ToF: Training of Farmer. • GCP: Global Coffee Platform. • CMD: Commodity Market Division. 22/09/2017 14