CEG

 Founded in 1999, Civic Entertainment Group is one of the
most award winning strategic marketing agencies in the US
working with leading brands across the entertainment,
sports, communications, banking and travel sectors

 We create big, brand-defining platforms that inspire the
imaginations of audiences and the media, drive sales, impact
culture and engage customers, employees and partners

 We work across a range of complementary, integrated
service areas: Entertainment Marketing & Branded
Entertainment, Experiential, Partnerships / Sponsorships,
Digital / Social Media, Values-based and Grassroots
Marketing

 In 2012, Seacrest Global Group acquired a majority stake in
CEG, with the vision of building a unique media and
entertainment model. CEG currently has offices in NYC
and LA

NBC NEWS EDUCATION NATION
Created strategic vision for and produce first-of-its-kind multi-platform enterprise
(on-air, social/digital, live events) that established new revenue source for network
and made NBC News the leading convener of a national dialogue about education
and the country’s future.
HIGHLIGHTS
• Annual three-day live Summit convening the nation’s business, education,
government, media and civic leaders at New York City landmark location.
• Over 52MM viewers watched 2011 Summit coverage and education-related
programming across NBC News, MSNBC, CNBC and Telemundo.
• Launched 3-city tour in 2011 with week-long stops in Chicago, Los Angeles
and Philadelphia, featuring an interactive public-facing exhibit that drew
15,000+ visitors. 2012 tour reached Denver, Atlanta and Miami.
• 2010 Summit: Featuring President Obama LIVE from the White House.
• 2011 Summit: Featuring Warren Buffett, Melinda Gates, 10 Governors, Sec.
Duncan, President Clinton, Laura Bush, Jeb Bush, LeBron James, Jennifer
Garner, Sal Khan, Nancy Peretsman, Shelly Lazarus, General George Casey,
and Mayors Bloomberg, Booker and Nutter.
• 2012 Summit: Featuring President Obama (exclusive taped interview), Gov.
Mitt Romney, Condoleezza Rice, Colin Powell, Sec. Duncan, Sec. Solis,
David Brooks, Walter Isaacson, Julian Castro, Mayors Bloomberg and
Villaraigosa, and the stars of the major motion picture Won’t Back Down.

New York
New York Public Library

BOARDWALK EMPIRE LAUNCH CAMPAIGN

National Retail Partnerships

Canadian Club Harrah’s
 25000+ retail store promotion with on-bottle  Unprecedented AC domination with OOH ,
messaging and POS standees and signage ACES train, Caesars façade / interior
 Specialty co-branded product for private events  1,920 rooms at $19.20; $19.20 pre-fixe menus
 Exclusive liquor sponsor for the AC Premiere,  Branded gaming tables/chips, key cards, in-
GQ Suiting event and Speakeasy events room content across all 40 properties
 National Sweeps: Win a Suite For A Year
 Trailer on 50,000 plasma TVs
 Cover story in Caesars magazine

Highest-rated original series debut in 6 years

Stunt generated massive media coverage:
• Including NY Post, NY Magazine, NPR, Hollywood Reporter, Multichannel News, The
Huffington Post, Ad Week, Gawker, Fast Company, The Week, Gothamist, WSJ, Perez
Hilton, Daily Variety (140MM impressions)

• 5:1 ROI for HBO (media value: campaign cost)

• “HBO Is Promoting Boardwalk Empire in The Coolest. Way. Ever.”
“Check out the photo of what is probably the COOLEST advertisement ever:
An authentic 1920s subway train, which will be running in NYC this September
to promote the upcoming season of HBO's Boardwalk Empire! Not only will
this vintage train run throughout Sept, but "brand ambassadors" will hand out
complimentary MetroCards during the show's premiere weekend on the 25th!
Awesome!”
- Perez Hilton

Entourage Air and Entourage Bungalow

― Launch event in private hangar at JFK, featuring Sir Richard
Branson and cast

― In-flight premiere of Entourage Season 5’s first episode – an
industry first

― First-class cabins rebranded “Entourage Class” featured partner
extras including Bose headphones, Kiehl’s products, Godiva
truffles, and Dom Perignon with Entourage branded collateral on
all Virgin America planes.

― Massive coverage including USA Today, Extra, Entertainment
Weekly, Daily Variety and Ad Age

― 120,000+ entries in Entourage Air Online/Mobile Sweeps

− Partnership with W Hotels to promote Entourage Season 6..

− Luxurious three story bungalow decked-out with high-end amenities
synonymous with the A-list Entourage lifestyle.

− Dedicated HBO Entourage Channel at all W hotels

− Massive coverage (over 48MM+ impressions) including USA Today,
E!, Access Hollywood, Ad Age and Promo

− Promotion in all consumer touch-points: check-in collateral, in-
room entertainment, online, and sweepstakes integration

− “Entourage Experience” offered to all W customers

HBO HONOR FLIGHT
Brokered Partnership with The Honor Flight Network, American Airlines and Marriott
Hotels to bring 250 WWII veterans of the Pacific to Washington DC to tour the WWII
Memorial for the first time. Executed send-off events from five (5) local airports (Chicago,
NY, Boston, Cleveland and Orlando) featuring military personnel, bands and Color
Guards, and coordinated welcome events at Reagan National for each flight’s arrival.

Event culminated with a special ceremony at the WWII Memorial that featured remarks
from Tom Hanks and Steven Spielberg.

HIGHLIGHTS

― Premiere episode viewed by 3.1MM consumers (Nielsen), +22% over premiere
episode of John Adams, HBO’s highest rated miniseries in the past five years
― Broadcast live on CNN.com; national and local media coverage via CNN, AP,
Reuters, USA Today, Boston Herald, Orlando Sentinel, Hardball with Chris Mathews
― Because it’s impossible to pass on the tears of thanks last night as these guys got off our bus
for the last time, I wanted to start at the top with you who did what you did and made it
what it became – a huge and total success.
Suzanne Stanits – Hub Leader, Honor Flight Chicago

HBO The Pacific Honor Flight Ceremony
at the WWII Memorial

GIRLS

− GOAL: generate awareness and drive tune- in
for the season two premiere of GIRLS

– STRATEGY: Leverage key production themes –
retail fashion, health and beauty – to go where
the ‘girls’ are

– PARTNERSHIPS: with on-target brands Urban
Outfitters, SoulCycle and Drybar

– RESULTS: January 13th series premiere
delivered 1.6 million viewers across three airings

Urban Outfitters SoulCycle Drybar
 170 retail store promotion with  32 free GIRLS-themed SoulCycle  Over 2000 free blowouts across 26
signage, receipt branding, pin-pad rides across 6 studios in New York shops during special HBO “Happy
branding and custom displays with and Los Angeles Hours”
nail art / season one episode  1,725 + GIRLS bikes registered for in  Branding in 26 shops: branded
download giveaways a matter of minutes mirror quotes, branded coasters,
 Season two premiere episode menus, and POP matchboxes with
 Branding in all SoulCycle studios: over
sneak peek exclusive content on hair ties inside
25,000 co-branded sweatbands, table
UO blog top signage and two photo booths in  Full episodes of season one of
 National Sweepstakes: Free rent NYC/LA GIRLS and ENLIGHTENED
for a year and an apartment streaming back to back on all TVs in-
 SoulCycle e-blast to 45K subscribers store for 2 weeks
makeover
 All riders received GIRLS gift bag  Season one DVDs given to all Happy
 Urban Outfitters e-blast to giveaways including cobranded GIRLS Hour customers
3,306,642 subscribers t-shirts, sweatbands, character-
themed nail art and Season one DVDs

“Where the Elite Meet”
NY Times
The CNN Grill
Built and operated the CNN Grill, located just steps from the
entrances to the Republican and Democratic National
Conventions. A fully operational restaurant for CNN’s invited
guests, the grills once again became the watering hole for
delegates, media, politicos, business leaders and executives, CNN
talent and celebrities.
The Grill served as the home base for CNN during both
conventions, with a functioning newsroom and broadcast studio
for live shows throughout the day, including Starting Point with
Soledad O’Brien and Piers Morgan Tonight as well as the home for
Marketing, Ad Sales and Turner events.
Highlights
 CNN was the #1 most-watched cable news network at 10PM
across both conventions
 CNN.com was the #1 news and information site during both
conventions
 CNN was #2 in primetime averaging 1.85 million
 CNN led cable-news outlets in viewers during the final night of
the DNC averaging 5.56 million viewers from 10 p.m. to 11:15
p.m. EST

“The hottest spot at the “BEST GIVEAWAY:
The CNN Grill”
Democratic National Convention.” The Washington Post
TV Guide
“A stroke of “One of the hottest
marketing genius.” credentials in Denver.”
“A fabulous idea. RockyMountainNews.com
Everyone’s there.” Washingtonian
“The must-stop for
Politico politicians, journalists and news execs.”
TV Guide
“The go-to spot of choice.” “The hub for political gathering and gossip.”
The Hollywood Reporter The Washington Post
“A virtual mecca of awesome.” “The toughest
Advertising Age table in the
“CNN Marketing: 20; Everyone else: 0.” hemisphere.”
Columbia Journalism Review The New York Times

The CNN Grill @ SXSW 2012
After making its debut in 2011, the CNN Grill
dominated the South by Southwest (SXSW)
Conference and Festival.

Capitalizing on the immediate acceptance into
the South by community, CNN Digital Marketing
returned to Austin for SXSW 2012 with the
reopening of the CNN Grill during the
Interactive Festival from March 9-12.

The CNN Grill reclaimed its title as “The Place
To Be” at SXSW 2012. The Grill featured a
unique new Beer Garden, iPads on every table
presenting the Tasty Bytes Menu + Live TV +
Mind-Blowing Music + Interactive Group
Jukebox + CNN apps + Social Media
Photobooth, a social media aggregator
displaying the goings-on and pics from the
restaurant in real time.

Late Night Music
This year’s lineup was an eclectic mix of genres with a motley assortment of local Austin bands and acts
from across the country. Acts included: The Rocket Boys, Zeale, Austin Brown, Quiet Hounds,
Blackberry Smoke, Cherub, Pink Cashmere, Gemma Ray, Hellogoodbye and Walk off the Earth.

– Fleet of Top Gear “Taxis” to celebrate U.S. version of Top Gear.

– Transformed high performance and exotic sports cars to look like
NYC taxi cabs. “Taxis” traveled to Las Vegas, Los Angeles and
New York over three weeks leading up to the show’s premiere and
were transported in a 57’ branded trailer.

– National media coverage via Today Show, Good Day LA, New York
Times (Stuart Elliott), MotorTrend, Car Crazy

– Strong digital and social media pick-up (Jalopnik, NYT Wheels Blog,
MotorNews, Twitter, Flickr, Facebook, YouTube, etc.)

– Winner: GOLD Reggie, Experiential Marketing

− Branded street food trucks for ESPN FIFA 2010 World Cup

− Unique, authentic viewing experiences for soccer fans

− Equipped with huge, outdoor LED HDTVs broadcasting the games live
via DirecTV satellite

− Partnered with Roy Choi (2010 Food & Wine Chef of the Year) to create
authentic street food inspired by the World Cup countries

− Match Trucks dominated high traffic areas, ethnic neighborhoods and
financial districts in New York and Los Angeles for 36 event days
− 110 stories
− 372 social media placements

− Winner of PROMO MAGAZINE 2010 AWARD for Best Use of Event
Marketing and Best Mobile Marketing Campaign

A Dallas/Texas-sized Welcome
National Partnership with

LIFETIME – Project Runway 10th Anniversary on the High Line

To celebrate Project Runway's 10th anniversary, Lifetime brought the runway to the streets with
a multi-market, multi-platform campaign introducing the masses to the network’s new look and
forging a first-of-its-kind partnership with Friends of the High Line in NYC.

Highlights:
• Transformed NYC High Line Park into a virtual runway with a dynamic, interactive art
installation featuring Heidi Klum, Tim Gunn, Michael Kors and Nina Garcia
• Social Campaign across Instagram, Pinterest, Piictu, Viddy and Twitter using #MakeItWork.
• Pop-Up runway experiences featuring branded runways and scrim backdrops across four
markets (NYC, LA, BOS and CHI) featuring animated GIF’s shared via E-mail, Facebook
and Twitter (360K on-site impressions).
• Premiere party for 600+ VIP’s including Heidi Klum, Tim Gunn, Debbie Harry, Fashion
Week creator Fern Mallis, model Alek Wek, fashion influencers as well as 45 former show
designers.
• Campaign featured in The Wall Street Journal, Women’s Wear Daily, The Hollywood Reporter, New
York Magazine, AdWeek, NYPost, Racked, People, InStyle, E!News, Insider, BizBash, TV Guide,
Good Morning America, and more.

PEOPLE ARE
TALKING

“I wanted to publicly say thank you to Martha for promoting small
businesses and startups. Martha isn’t just talking about them…she is, as
you’d expect, actually doing something about it.”
– Mayor Mike Bloomberg
“Martha is transforming Grand Central into a multimedia artisanal fair.”
– Wall Street Journal

“Martha Stewart’s American Made panel sees future in ideas and the
people who embrace them.” – Associated Press

“Helping a new generation of innovators, ‘American Made’ celebrates
and supports US entrepreneurs.” – USA TODAY
“We felt as though we had wandered into the pages of Martha Stewart
Living.” – New York Observer
“The [American Made] event was the culmination of a nationwide
opportunity for small businesses to be in the spotlight.” – ABC News
“Whenever Martha calls I listen. I’m amazed at what Martha brought
together with American Made. Incredible.” – J Crew CEO Mickey Drexler
“…an influx of artisans, crafters, small farmers and entrepreneurs as Martha
Stewart Living Omnimedia hosted its inaugural American Made celebration
of small businesses…It all goes back to what most Americans would
consider the key issue of our time.” - Yahoo! News

HIGHLIGHTS

AMERICAN MADE is a multimedia celebration of American artists, artisans and
entrepreneurs across MSLO platforms, featuring a “blue-carpet” awards ceremony
honoring 11 of America’s rising stars in the fields of Food, Design, Gardening,
Crafts, Community and Technology and a two-day Workshop and Artisan Fair
including the editors of Living and American Made luminaries.

• Media Impressions totaled 499,433,929
• 250,000 consumers were exposed to the live event at Grand Central Terminal
• 400 Tastemakers attended the American Made Awards Opening Night including Mayor
Mike Bloomberg, NBC TODAY’s Willie Geist, Presidential Cabinet Member/SBA
Administrator Karen Mills and Mickey Drexler
• 50,000 samples at the American Made Café featuring our favorite local purveyors –
Petrossian, Bouchon, Murray’s Cheese, Kobrick Coffee, Sullivan St., McClure’s, Balthazar
• 33 panels, workshops and demos featuring Martha Stewart, Calvin Klein, Mickey Drexler,
Tory Burch, Ralph Rucci, Corby Kummer, Dan Barber, Mateo Kehler, CNBC’s Sue Herera,
etsy’s Matt Stinchcomb and Bob Pittman
• 1787 nominations for audience choice honoree; 233,436 votes on AmericanMade.com
• Profitable MSLO enterprise with inaugural sponsors Toyota, UPS, Avery and JC Penney

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