SWBR2014 - O Fórum Brasileiro de IoT, suas ações e a importância da colaboração internacional em IoT - Gabriel Antonio Marão - CEO do Fórum Brasileiro de IoT

“Smart Week Brazil 2014 - October, 23rd, 2014”
Agenda
IoT Brazil Overview
Brazilian IoT Forum
The challenge of International Cooperation
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2
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Smart Week Brazil 2014 | Gabriel Antonio Marão

IoT in Brazil

IoT in Brazil - until 2011 / 2012
• IoT concept was not known even by technical
people; only people involved with EC projects were
aware of IoT
• Several developments using AIDC - RFID and/or
Embedded System - application “islands”
• Many Academic Works in “Future Internet”.
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IoT in Brazil - until 2011/2012
● Digital Cities: the way for a connected society; PNBL
- Broad Band National Plan
● Large government projects
● Cars (Siniav), Cattle (Sisbov), RIC - Civil Identity
Register
● Many initiatives in Future Internet & Testbeds
● Fiber, First, Tefis
● RNP, GIGA, KyaTera
● Large usage of mobile phones, social networks,
banking automation, government services and
controls
S M m e ea tr t I oW T e BReorkam Bzeria l2 zs0ilh 124o0 -w1 4Inc |t aeGsraneba r|ti ieGolan Abanrl iteColo nAoinopt eMornaaitroião oMn a| rGãoabriel Antonio Marão

IoT in Brazil - 2014
● BNDES - Brazil Development Bank hosted a two
days Seminar in May to discuss the opportunities that
IoT can create for Brazil
● University of São Paulo (USP) created an IoT
discipline in its Electronics Department
● The Brazilian IoT Forum has 1.000+ affiliates and is
actively promoting the IoT concept and opportunities
/ risks
● Smart Cities projects are starting to be a reality in
projects where each city makes a partnership with
different players and goals

Main Smart Grid Pilot Projects in Brazil
• Cidades do Futuro (CEMIG) – City of Sete Lagoas/MG
• Cidade Inteligente Búzios (Ampla/Endesa Brasil)- City of
Búzios/RJ
• Smart Grid Light (Light)- City of Rio de Janeiro/RJ
• Parintins (Eletrobrás Amazonas Energia)- City of
Parintins/AM
• Eletropaulo Digital (AES Eletropaulo) Programa Smart Grid
- City of São Paulo/SP
• InovCity (EDP Bandeirante)- Cidade de Aparecida/SP
• Cidade Inteligente Aquiraz (Coelce/Endesa) – City of
Fortaleza/CE
• Smart Grid Paraná- Curitiba (Copel) – City of Curitiba/PR
• Arquipélago de Fernando de Noronha (CELPE) – Island of
Noronha/PE
*
Sectors Projects Total Investment (est.)
Smart grid 37 1.246.425 (U$ 531.864)
Solar and wind power 14 1.933.764 (U$ 825,160)
Hybrid and electric vehicles 10 289.274 (U$ 123.436)
+ Direct support 36 3.654.980 (U$ 1.559.623)
Total 97 7.124.443 (U$ 3.040.085)

Sizing the Opportunity
▪ RFID and smart cards are quickly turning into preferential technologies in
Brazil for the identification and tracking of people, animals and objects.
▪ Several Brazilian government programs can benefit from electronic identification
technologies:
▪ RIC – citizen ID
▪ SINIAV – vehicle ID and tracking
▪ SISBOV – cattle tracking
▪ etc.

Brazilian IoT Forum
Rome 2014 - International Cooperation | Gabriel Antonio Marão

Activities
The forum composed of corporate, academic and governmental
representatives was established in April 2012, with the objective to identify
the challenges that would hinder the adoption of the IoT concept in Brazil.
Main Actions
• National seminaries and events
• International seminaries
• Highlight to the joint event with ETSI / CPqD
• Organized the first IoT interoperability event, held in Brazil in a joint
action between CPqD and ETSI, coordinated by the Forum
• Work Groups (7)
• Cooperation with BNDES in the organization of the Two days Seminar
"Internet of Things: Opportunities and Perspectives for Brazil on the New
Digital Revolution".

International Activities
Brazilian IoT Forum dissemination on international events
● Aalborg, Denmark - May 2012 - Future Internet Week
● Veneza, Italy - Jun 2012 - IoT Week 2012
● Hammamet, Tunis, - Sep 2012 – International Workshop
● Bled, Slovenia, Nov 2012 - 3rd Meeting of The IoT International Forum
● Tokyo, Japan - Mar 2013 - Smart Community Seminar
● Helsinki,Finland - June 2013 - IoT Week 2013
● Vilnius, Lithuania - Nov 2013 - ICT 2013
● London, England, Jun 2014 - IoT Week 2014
Brazilian IoT Forum international collaboration
● Alexandra Institute - Comic Book - Portuguese Edition
● Cooperation with The Internet of Things International Forum
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Visions and Perspectives
• IoT to be acknowledged as a
priority for the sustainable
development of the country
•Financing channels to be created
for joint IoT projects, enabling
technologies, business and
governance models, encouraging
the participation of small
companies
• To establish a
movement/discussion that leads to
the creation of an R&D strategic
agenda.
• Get a bigger presence of Brazilian
companies and institutions in
international standardizing agencies
• Create conditions for the
participation of Brazilian companies
in joint international projects.
Brazil showcase | Gabriel Antonio Marão
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Joint Interop event CPqD - ETSI
In May 2013, Brazilian IoT Forum organized together with the
project Probe-IT an workshop where experts and practitioners,
Brazilian companies and academia discussed Internet of Things
issues .
As part of the event, was organized the first interoperability
event in Brazil, a joint co-operation between ETSI (European
Telecommunication Standards Institute) and CPqD (Brazilian
Telecom R&D Center) and Brazilian IoT Forum, at the CPqD
labs, in Campinas, São Paulo.
M e e t I o T BRoramzei l2 s0h14o -w Inctaesrnea |t iGoanbarl ieClo Aonpteornaitoio Mn a| rGãoabriel Antonio Marão

Activities
First page of the
BNDES Seminar
Program
Brazil showcase | Gabriel Antonio Marão
SMmeeatr tI oWTe Reokm Bera 2z0il 1240 -1 4In |t eGranbartiieoln Aanl tCoonoiop eMraatriãoon | Gabriel Antonio Marão

International Cooperation
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Question
How to make International Cooperation possible?
Even inside Brazil we have a misunderstanding of
“collaboration” we have good receptivity in some academic
areas and R&D Institutes but some cold reactions from industry
and authorities.
● We have been proposing:
International seminaries in Brazil
Brazilian participation in Standards’ Commitees
Joint projects with other countries
M e e t I o T BRoramzei l2 s0h14o -w Inctaesrnea |t iGoanbarli eClo Aonpteornaitoio Mn a| rGãoabriel Antonio Marão

What to do for International Collaboration?
Suggestion
Create a strong motivation
It’s important to create a strong motivation to reach results.
Might be some type of prize for the best development?
Some type of race for the first to get a solution?
How to establish a goal?
One idea is to use the Pasteur Quadrant to find a “goal” that is
user oriented and need both basic and applied research

Pasteur Quadrant

Pasteur Quadrant - IoT

Thank You!
GABRIEL ANTONIO MARÃO
gmarao@perception.com.br

SWBR2014 - O Fórum Brasileiro de IoT, suas ações e a importância da colaboração internacional em IoT - Gabriel Antonio Marão - CEO do Fórum Brasileiro de IoT

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