1. LOCALLY SOURCED HIGH QUALITY RAW
MATERIALS
ORIGINS ENVIRONMENTALLY
CONSCIOUS
THE BOOTSTRAP
PROJECT
HANDMADE
2. INTRODUCINGZADY
Zady’s mission is to provide the highest quality products available and connect
our community to the makers who produce them. To provide engaging content
that speaks to the conscious consumer. To provide a beautiful alternative to
fast fashion. To be responsive to the new consumer.
3. In order for a brand to succeed with the emerging consumer
the silos of offline and online must collapse and an organic,
human-centric experience must emerge.
ZADY’STHESIS
ONLINE / PHYSICAL / SOCIAL / FUTURE
5. Not just another e-commerce company,
BUILDINGTHEOMNI-CHANNEL
BRANDOFTHEFUTURE
6. FOUNDERS
SORAYA DARABI
CO-FOUNDER
Consumer tech and media
expert, she understands
marketing like none other.
MAXINE BÉDAT
CO-FOUNDER
Proven keen eye and
supply chain chops and
a legal mind.
8. EXISTING MARKET FOR UNITED STATES FUTURE EXPANSION BASED ON EXISTING TRAFFIC
Minneapolis
Boston
Philadelphia
Atlanta
Austin
Houston
San Diego
Dallas
New York
San Francisco
Los angeles
Chicago
Washington DC
Seattle
Italy
Netherlands
Switzerland
Spain
Japan
Canada
UK
Germany
Australia
Brazil
France
MARKET
10. ABRAND.AMOVEMENT.
EARNED MEDIA: 206,800+ FOLLOWERS
@ZkanoOrganicSox
“How cool is Zady?
It’s an ‘artisan powered platform for
socially conscious shopping.”
@trendwatching
“Clear your consumer
conscience: #transparencytriumph from
online retailer Zady who track the
source of what they sell.”
@MrNickFlores
“Zady: online retailer for the
conscious consumer. Maybe (finally)
a platform for all the artisan #socent
out there.”
Virginia Heffernan
{New York Times}
“I LOVE ZADY.
Zady aims to end fast fasion.”
Tim Shey
{Head of YouTube Labs}
“@zady in great company:
22 Instagram Accounts Fashionitas
Should Follow in 2014.”
@majoayala83
“knowing where things you buy come
from is a big step towards #CONSCIOUS
#CONSUMERISM. @zady helps you out.”
@JuliaHowell
“I love your site.
Wish more businesses would
recognize the value of baking in
sustainability.”
@donnrowley
“Spotted: a @zady shop at the airport...
the stuff is just awesome. Husband
bought a fab sweater & I bought stud
moon/star earrings & two books. Ya-
hoo! #love #zady”
“I really like @zady. Because fashion
turned into commercialism, and it
needs to be cool again.”
@umairh
{Journalist & Author of
The New Capitalist Manifesto}
@christinamarieholzmann
“@zady is an amazing new NY based
company! If you haven’t checked out
their site you SHOULD! #zady #nyc
#ehicallymade #firstpurchase”
11. PARTICIPATORYCOMMERCE
STEP 1 STEP 3STEP 2
zady
beachocran
@zady
155 LIKES
“A few of our customers have
asked for #zady items for their
pets... What would you like to
see on zady.com next?!”
“Leashes and collars for big
dogs. Not just cutesy stuff...”
“Office mascot Swagger in
his Found My Animal collar
and leash. We started offering
animal products on Zady
because one of our awesome
followers requested sylish,
timeless, made in the USA
dog gear. Keep the Instagram
requests coming, gang - and
keep on keeping on, Swags.”
155
“Millennials expect a two-way, mutual relationship
with companies and their brands.” - BCG
12. 2013 HOLIDAY POP-UP SHOP
LaGuardia Airport, New York, NY
@moth
“So proud of @zady!
For once, a reason to fly out of LGA.”
@lanaogilviemodel
“Cozy items in LGA. Finally decent
stores in NYC airports #zady.com”
CREATING POP-UP EXPERIENCES
