Presentation I did at SXSW 2015 about The State of The Maker Movement in Brazil. Understand why the maker movement can be huge in Brazil, what is dragging us down and the great news on the ecosystem. Know some of the key players in the local maker scene and join the crew!
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
The State of The Maker Movement in Brazil - SXSW 2015
1. THE STATE OF
The Maker Movement
in Brazil
Manoel Lemos
Founder @ Fazedores.com
Partner @ Redpoint e.ventures
#MakerMovBr
2. HI! ;-)
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
DIY electronics
& computing @ 80's
Computer
Engineering @ 90's
SUPER COMPUTING
UNIX ADMIN
WEBMASTER
Serial Entrepreneur
@ 2000’s
MOBILE 2000
SW FACTORY 2004
SOCIAL MEDIA 2006
Chief Digital Officer
@ 2009-2014
Angel Investor
@ 2011-2014
MEDIA & ENTERTAINMENT
Dad!
Maker & Founder
@ 2013 Venture Capitalist
@ 2014
Again!
3. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
The
Maker Movement
can be #huge
in Brazil
4. THIS IS NOT A MAKER FAIRE!
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#social #makers
IT’S A SAMBA SCHOOL WORKSHOP
#love
5. RIO’S CARNAVAL IS THE RESULT OF
A FULL YEAR OF MAKER’S WORK
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#social #makers #party
6. CAMPUS PARTY
THE GEEK’S CARNAVAL
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#techies #makers #passion
7. BOTTLED LIGHT
BY A LOCAL GEARLOOSE
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#local #inventors #creativity
8. WE ALL LOVE AND DO
GAMBIARRAS
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#natural #tinkerers #need
9. WE ALL LOVE AND DO
GAMBIARRAS
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#natural #tinkerers #need
10. THE INTERNET IS A SUPER
SOCIAL PHENOMENON
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#socialize #collaborate
110M
Internet Users
54% penetration
278M
Mobile
Connections
135% penetration
3.8h
Social Media
Time Spent
daily
2.9MBPS
Average Internet
Connection
Speed
6.51%
Instagram Traffic
70.5M
Facebook Users
#4 #4 #4
#3 #2 #25
11. OPEN SOURCE SOFTWARE IS
LARGELY ADOPTED
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
#free #software #gov
12. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Unfortunately
we are not
there yet!
13. Dual Layer PCB
cm2
US$0.70 US$0.08 8.75 x
Raspberry Pi
Model B+
US$80.00 US$28.30 2.82 x
Cubify Cube
3D Printer
US$2,166.00 US$599.00 3.61 x
iPhone 6 Plus
128GB
US$1,637.00 US$949.00 1.72 x
HAVE YOU EVER HEARD ABOUT
“CUSTO BRASIL” OR “BRAZIL COST”?
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
14. BRAZIL IS NOT FOR BEGINNERS
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Days to open a company (full
documentation) 5 to 100
Hours necessary to pay taxes 2,600
Tax rules in a year 11,500
Documents necessary to complete a home
equity loan
40
Labor costs (highest in the planet) 57.56%
15. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
But, there are
#good_things
happening
in Brazil
16. THE ECOSYSTEM IS
EMERGING FAST
e-Commerce Startup
Spaces
Education Content Community
Events
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
17. LOCAL TROUBLEMAKERS DEDICATING
THEIR LIFES TO THE MAKER MOVEMENT
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Gabi Agustini Luciano Ramalho
ENTREPRENEUR
CNC FABLAB
THINKER HACKER
ARDUINO
PYTHON
Claudio Olmedo
ACTIVIST
OPEN HARDWARE
Felipe “Juca” Sanches
ACTIVIST
3D PRINTING
RETRO COMPUTING
Luis Leão
MAKER
INTERACTIVE ARTIST
COMMUNITY LEADER
Jefferson Simões
18. SOME PROJECTS STARTS TO
GAIN LOTS OF ATTENTION
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
XMobots
Protoptimus
Garagino
Kit IoTMetamaquina 2
CNC Brasil
INDUSTRIAL ROBOTS DRONES
LOW COST ARDUINOS
CNC MACHINESDEVELOPMENT KITS3D PRINTERS
19. AND EVEN THE GOVERNMENT IS
MAKING THEIR MOVES
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Hardware
Startups
12 Open
FabLabs
20. HACKERSPACES, MAKERSPACES
& FABLABS EXPLOSION
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
2009 2010 2011 2012 2013 2014 2015
51
36
23
10
6
11
21. PEOPLE BELIEVE IT IS VERY
IMPORTANT FOR THE COUNTRY
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
None
Little
Important
Very important 74%
34%
2%
1%
22. BUT… WE’RE STILL IN THE EARLY
DAYS
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Not developed at all
Very poorly developed
Poorly developed
Under development
Well developed
Very well developed 0%
3%
44%
23%
22%
7%
23. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Every challenge is an
#opportunity in a huge
potential market!
24. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
The
Maker Movement
in Brazil
is a movement
#in_the_making!
25. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Vamos #fazer juntos!
26. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Let’s #make together!
27. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
Thank You!
Obrigado!
manoel@lemos.net
manoellemos.com
@mlemos
28. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
JESSICA MCDONALD, DIRECTOR OF MARKETING COMMUNICATIONS
Can Fandoms Fix Tech's Gender Gap?
Sunday, March 15 @ 11:00AM - 12:00PM
Room 6AB - Austin Convention Center
NATHAN SEIDLE, CEO SPARKFUN ELECTRONICS
Why Patents Are Killing Innovation
Sunday, March 15 @ 12:30PM - 12:45PM
Ballroom C - Austin Convention Center
FREE & OPEN TO THE PUBLIC!
Soldering Workshops
SXCreate Tent
#swags
29. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
.com
30. SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
References
31. SOURCES
• https://www.flickr.com/photos/marcosuk/3192059946
• http://www.youtube.com/watch?v=tGtJ5U_eeIU
• http://www.entrecoisas.com.br/2014/08/gambiarras-made-in-brasil.html
• http://somentecoisaslegais.com.br/curiosidades/7-gambiarras-mais-comuns-da-familia-brasileira
• http://commons.wikimedia.org/wiki/File:Barrac%C3%A3o_da_Escola_de_Samba_de_S
%C3%A3o_Paulo,_Unidos_de_S%C3%A3o_Lucas.jpg
• https://www.flickr.com/photos/campuspartybrasil/16444047962
• http://www.bbc.co.uk/portuguese/noticias/2013/08/130813_lampada_garrafa_gm
• https://endeavor.org.br/8-mitos-e-verdades-sobre-o-empreendedorismo-no-brasil/
• http://exame.abril.com.br/economia/noticias/brasil-lidera-ranking-de-impostos-sobre-
trabalhadores
• http://www.valor.com.br/empresas/3891150/prefeitura-de-spaulo-lanca-nesta-semana-edital-
para-12-novos-fablab
• http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/
• http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use
• http://www.statista.com/statistics/272933/distribution-of-instagram-traffic-by-country/
• https://www.flickr.com/photos/laura_nk/16385001867/in/photostream/
• http://softwarelivre.org/fisl14/blog/voce-ja-acessou-nossa-galeria-de-fotos
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0
32. ECOSYSTEM PLAYERS,
TROUBLEMAKERS AND PROJECTS
• http://cncbrasil.ind.br
• http://embarcados.com.br
• http://fablabbrasil.org
• http://fazedores.com
• http://garoa.net.br
• http://filipeflop.com.br
• http://makers.net.br
• http://olabi.co
• http://robocore.net
• http://iot.telefonicabeta.com/
• http://www.protoptimus.com.br/
• http://www.xmobots.com/
• http://www.labdegaragem.org/loja/garagino-4.html
• http://metamaquina.com.br/
• https://www.cncbrasil.ind.br/
• https://www.linkedin.com/in/gabiagustini
• http://br.linkedin.com/in/lucianoramalho/en
• http://br.linkedin.com/in/luisleao/en
• http://br.linkedin.com/in/claudioo/pt
• http://br.linkedin.com/in/fcssanches/en
• https://www.facebook.com/jeferson.simoes
SXSW 2015 • Austin, TX • The State of The Maker Movement in Brazil • By Manoel Lemos • manoel@lemos.net • manoellemos.com • fazedores.com • CC-BY-SA 4.0