Team Suzuki achieved another historic milestone as over a thousand Raider R150 riders revved up their engines and rode through the bustling streets of the Metro, including the expressway.
The Suzuki Raider Big Ride was a groundbreaking event celebrating supremacy and promoting road safety. Covering 44 kilometers, the convoy highlighted the dominance of Raider R150 motorcycles, cementing its status as the “Underbone King.”
As early as 3am on March 23, Raider riders from Calabarzon, NCR, Bulacan, and Pampanga gathered at the Suzuki Caloocan Cyclemar 3S Shop on 10th Avenue in Caloocan City. The ride kicked off at 7:45am with a massive parade of the Underbone King, traveling from Edsa to Roxas Boulevard, then onto the Manila-Cavite Expressway (Cavitex), eventually reaching Bacoor Coliseum in Molino. This event is the first organized large convoy of riders that allowed entry of small displacement motorcycles in an expressway in Manila.
After the ride, they enjoyed a program organized by Suzuki. Hosted by DJ Tanya Tsinita, the show focusing on safe riding. Riders also received raffle prizes from Suzuki’s partners like Racing Boy Philippines and HJC Helmets. As a big thank-you, Suzuki gave away a new V-STROM 250 SX, won by John Erickson Martel from the R150 All Star Nation.
The event was attended by Suzuki executives and group heads led by President Koichiro Hirao, Managing Director Norminio Mojica, General Manager for After Sales and Marine Yukio Sato, Division Head for Motorcycle Sales and Marketing Joey Salavarria, Assistant to the Division Head Daigo Morikawa, Assistant General Manager for Manufacturing & Engineering Noli Silvestre, Marketing Communications Group Head Edelyn Yanilla, Product Marketing and Data Group Head Victoria Caringal, and Field Marketing Group Head Johnny De Guzman.
The route of the Suzuki Raider Big Ride was carefully chosen and organized in partnership with the Metro Manila mayors, administrators and city enforcers, Metro Manila Development Authority (MMDA) Chairman Romando Artes, MMDA Radio and Motorcycle Units, Highway Patrol Group Tigers, City of Bacoor Tourism Office, Bacoor Traffic Management Office and Bacoor Motorcycle Traffic Group, the Manila-Cavitex–Public Estates Authority, Toll Regulatory Board, and the office of Senator Ramon Revilla Jr..
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