Why Brazil are banned from wearing iconic yellow shirt in England clash at Wembley despite no kit clash
BRAZIL will abandon their iconic yellow shirt in their friendly against England at Wembley tonight.
And it is not because of a kit clash with England's white jersey.
The commercialisation of football has caused another controversial move but this time for Brazil - as only last week fans fumed about the colour of the St George’s flag being change on England’s latest jersey.
Sportswear companies often use friendly matches as an opportunity to parade and market different jerseys.
And in a week where Brazil and Nike released their latest kits ahead of this summer’s Copa America they decided to snub the nations yellow strip to market "Brazil in Blue".
The infamous yellow shirt is up there as one of the most famous shirts of all the time.
Zico, Garrincha, Pele, Ronaldo, Ronaldinho, Romario, Cafu, the list goes on of fotball greats fans will always remember in Brazil's iconic kit.
And that is why supporters will be gutted to find out when Brazil play against England tonight that they have ditched the yellow for blue.
This is the first time since a 0-0 draw in 2017 the Three Lions will face the South American nation.
Brazil did wear blue when they beat England 2-1 at the 2002 World Cup.
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They also donned blue against the Three Lions in 1990 when Bobby Robson’s men won 1-0 thanks to Gary Lineker’s goal.
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Before the yellow shirt emerged in the 1950's Brazil would wear white.
But after losing their home World Cup to Uruguay in 1950 the football federation deemed for a new design.
This came the infamous yellow jersey that went on to see Brazil win five world cup and two Copa America.
And while Brazil have worn yellow on their last six trips to Wembley we are now living in a time when national teams are commercial products.
Commercialism now means the Brazil Football Federation needs to sell shirts to pay back their 16 sponsors and partners.
Brazil's 10-year £317million deal with Nike is the biggest sports sponsorship deal for a national team ever.
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This caused controversy in Brazil as some believe the national team is not a brand and now means their lucky yellow strip will not be worn tonight.
And this will explain to fans why Wembley represents a convenient marketing opportunity for Nike to push Brazil in Blue.