Download prospectus (as PDF) - The European Business School ...

UNDERGRADUATE PROSPECTUS 2013 - 2014

PADDINGTON 

WESTWAY 

EDGWARE ROAD 

LISSON GROVE 

EDGWARE ROAD

CONTENTS 

Welcome 2 

What Our Students Say 4 

The Language of Business 6 

Study Abroad 8 

Business Foundation Studies 10 

BA (Hons) International Business - Overview 12 

BA (Hons) International Business Programme 14 

Progression through the BA (Hons) International Business 16 

The Events Management Industry 18 

BA (Hons) International Events Management - Overview 20 

BA (Hons) International Events Management Programme 22 

Open Days and Visits 24 

Admissions Requirements 25 

How to Apply 27 

The EBSL International Scholarship 28 

Tuition Fees 30 

Regent’s College London: A Unique Environment 32 

Student Life 34 

Accommodation 36 

Learning Resources 37 

Internexus English Language School 38 

Evening Language Classes 39 

Information for Disabled Students 40 

Careers and Business Relations 41 

Alumni Relations 42 

Postgraduate Degree Programmes 43 

Course Modules 44

2 / European Business School London Prospectus 

WELCOME 

I am delighted to introduce you to the European Business 

School London (EBSL). Our magnificent location in 

Regent’s Park, central London, is one of the most desirable 

of any educational institution in the UK. Our students 

come from more than 100 countries to enjoy the benefits 

of a private education in a secure, nurturing setting. 

EBSL offers a world-class business 

education delivered in a truly 

cosmopolitan, multilingual and dynamic 

learning environment. Our continuously 

updated programmes blend formal 

academic training with direct learning 

experience to prepare you for an 

international career. 

The combination of rigorous academic 

undergraduate and postgraduate 

programmes in business and languages, 

study periods abroad at partner 

institutions throughout the world and 

work experience in a variety of company 

settings combine to provide excellent 

graduate employment prospects. 

Global perspective 

At EBSL the concept of internationalism 

is embedded across our degree 

programmes.You will benefit from a 

strongly global focus to your studies, 

exploring the many different relationships 

and influences that affect the changing 

business environment worldwide. 

Languages 

Languages are a key element of our 

programmes. Many of our graduates 

speak at least two languages fluently, 

and you will be encouraged to increase 

your language skills from a wide range 

of options, including Arabic, Mandarin 

Chinese, French, German, Italian, Japanese, 

Portuguese, Russian and Spanish.

Opportunities to Study Abroad 

You will improve both your business and 

language skills during the Study Period 

Abroad which is a feature of all our 

programmes.You will spend up to one 

year studying abroad, choosing from 

more than 90 partner institutions in 25 

countries worldwide. 

International student body 

We also believe in capitalising on the 

richness and variety of the linguistic, 

cultural and educational backgrounds 

of our students.Your skills as a future 

international business leader will be 

fostered through formal and informal 

interaction with students from a wide 

variety of nationalities, from many 

different parts of the world. 

Being part of this highly cosmopolitan 

community will allow you to practice 

and refine your linguistic skills, build your 

understanding of other cultures, and 

develop an international peer network 

prior to graduation. 

We firmly believe that the acceptance 

of multiple perspectives, resilience 

and responsible approach that today’s 

business leaders require, are most 

effectively fostered through the formal 

and informal interaction that you will 

find at EBSL.You will be learning and 

socialising with students from a wide 

variety of nationalities, from many 

different parts of the world. 

Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 3 

Staff specialisation 

Our programmes are delivered by 

specialist staff from a wide range 

of cultural, industry and academic 

backgrounds.This diversity in itself 

reinforces the international nature of 

our degrees. 

A positive and supportive 

learning environment 

You will enjoy a close working 

relationship with academic staff to help 

maximise your potential. Every student 

is treated as an individual and receives 

high levels of personal support from both 

academic and professional staff. 

Work experience 

Classroom study at EBSL is combined 

with practical opportunity.You will 

undertake at least 30 weeks of 

internships as part of your studies, 

giving you real, hands-on experience in 

international business organisations. 

Stunning central London location 

Our prestigious location in the heart 

of London, inside the beautiful Regent’s 

Park, provides easy and convenient 

access to the whole of London, as well 

as mainland Europe via the Eurostar. Our 

campus offers a peaceful and secure 

environment in which to study and 

socialise. Heathrow Airport, the largest 

and busiest airport in the EU, is a mere 

30 minutes from the campus. 

Future employment opportunities 

Graduates of EBSL enjoy a very 

high rate of employment on 

completing their programmes. Our 

multi-skilled, resilient and forwardlooking 

graduates are much sought 

after by a diverse range of enterprises, 

including multinational companies and 

small and medium-sized enterprises. 

We are very proud of our growing body 

of influential alumni, many of whom 

occupy high-profile positions throughout 

the world, particularly in the fields of 

banking and finance, marketing and 

communications, public relations and 

consultancy. Increasingly, our graduates are 

setting up their own companies, as well 

as continuing a well-established trend of 

working in family business. 

I am confident that you will find your 

studies at EBSL intellectually challenging 

and culturally stimulating. I am also 

confident that you will enjoy your 

time here at Regent’s College, and am 

delighted to welcome you and wish you 

every success. 

Professor Toni Hilton 

Dean 

Faculty of Business & Management


WHAT OUR STUDENTS SAY 

Meng-Jiun Lin 

whatstudentssay@regents.ac.uk 

Great Opportunity!!!! 

The programme is unique as it offers students the opportunity to study abroad, learn a 

language and gain work experience. I have a very strong relationship with the agency I 

worked at and due to my hard work and networking I am confident I will be welcomed 

back on a permanent basis, as I still work part time for them now.Working in industry 

allowed me to grow personally and professionally and I learnt a great deal about my 

own strengths and weaknesses. 

Callan De Villiers/South Africa 

BA BA BA (Hons) (Hons) (Hons) International International International Events Events Events Management 

Management 

Management 

Getting to know people from all over the world helps you understand 

different cultures, behaviours and customs, which in turn prepares you for 

both your private and professional life in a globalising world. 

Andre Georgi/Germany 

BA (Hons ) International Business 

I have enjoyed meeting people from all over the world, and the amazing environment. 

The course offers really interesting modules with teachers really involved in their 

subject and lots of different materials. 

Angelique Jordan/France 

BA (Hons) International Business 

London London is a place place full full of opportunities, 

opportunities, 

which which inspires inspires me me on a regular regular basis. It is a 

place where things are always happening. 

There is never a reason to say ‘There is 

nothing to do’. 

Frida Halltorp/Sweden 

BA (Hons) International Events Management

Regent’s College London 

Thanks! 

The courage to make such a big step and leave your home 

country at such a young age is a skill that employers admire. I 

think that, in a way, I am a lot more mature than other people 

of my age.That I have learnt to solve any kind of problem 

all by by myself, myself, myself, that I am not scared of the unknown, but have 

developed developed developed some some some kind kind kind of natural curiosity to explore it. London 

has has has shaped shaped shaped me me me in in terms terms terms of becoming an independent, reflective 

and and and open-minded 

open-minded open-minded 

open-minded open-minded person. person. person. person. person. person. person. 

Tim Tim Tim Cholibois/Germany 

Cholibois/Germany 

Cholibois/Germany 

BA BA BA (Hons) (Hons) (Hons) International International International Business Business Business 

Group work has definitely been 

one of the best experiences.We 

learn not only to be efficient, 

organised and manage time but 

also adapt and listen to others. 

This is fundamental in any work 

environment. 

Maria Antonia Franco De Carvalho Marega 

Brazil 

BA (Hons) International Business 

Kristian Krengel/Germany 

BA BA BA (Hons) (Hons) (Hons) International International International Events Events Events Management 

Management 

Management 

The programme helped me to gain a 

deeper insight into the events industry 

as well as a deeper knowledge in subjects subjects subjects subjects subjects 

such as finance, marketing and project 

planning.The two semesters abroad 

helped helped me to gain knowledge in subjects subjects 

that that are are normally normally not not available available during during a 

regular regular regular events events events management management 

management programme, 

programme, 

programme, 

but but interesting interesting interesting to learn learn about about it, such such as as a 

business business business simulation. simulation. 

EBSL students come from more than 

100 different countries 

Europe 74% * Europe 74% Asia 16% 

Africa Africa 

6% North America 2% 

South South America 2% 

* * Includes UK, at 8% of total student body


THE LANGUAGE OF BUSINESS 

All undergraduate students at the European Business 

School London (EBSL) have the opportunity to study 

languages as a part of their degree. You can study at a 

variety of levels, including as a complete beginner if you 

wish, choosing from: Arabic, Mandarin Chinese, French, 

German, Italian, Japanese, Portuguese, Russian or Spanish. 

Arabic is one of the most widely spoken 

languages in the world, with up to 300 

million speakers. It is the dominant 

language in an area covering the 

whole of Northern Africa, the Arabian 

Peninsula and much of the Middle East. 

Studying Arabic at EBSL will give you 

the opportunity to spend a year in a 

country such as Lebanon or Morocco, 

to gain insights into the cultural, religious 

and political dimensions of the region, 

and most importantly into the business 

domain of the Arabic countries. 

Chinese is spoken by more people than 

any other language in the world and 

China is home to one of the world’s 

oldest and richest continuous cultures, 

in addition to being the second-largest 

economy in the world. Learning Chinese 

at EBSL will give you the opportunity to 

study in China at one of our prestigious 

partner universities, such as Nanjing 

University or Beijing Language and 

Cultural University. By the end of your 

degree, you are likely to have mastered 

about two thousand Chinese characters 

and be able to communicate fluently 

not only in general Chinese but also in 

business Chinese.

French is one of the official languages 

of the European Union, the United 

Nations and Canada, with almost 113 

million French speakers worldwide. 

Studying French at EBSL will give you 

the opportunity to spend a year at 

one of our many prestigious partner 

institutions across the francophone 

world, not only in countries such as 

Belgium, Canada, France and Switzerland, 

but also Lebanon and Morocco.You will 

gain professional skills in the language 

and be able to work with confidence in 

a French-speaking environment. 

German is the most widely spoken 

language in the European Union, with 

almost 100 million speakers. Great 

thinkers, writers and artists such as 

Nietzsche, Goethe, Grass and Mozart 

spoke and wrote in German. Learning 

the language at EBSL will give you the 

opportunity to spend time in Austria, 

Switzerland or Germany, the world’s 

largest exporter and home to many 

international corporations. Four of the 

world’s 10 most innovative companies 

are located in this country, which also 

hosts two-thirds of the world’s leading 

international trade fairs. 

Italian means business, as well as 

language and culture. Studying Italian 

at EBSL will give you the opportunity 

to spend time in cities such as Milan 

or Rome and learn about the golden 

business opportunities that Italy has to 

offer as the eighth-largest economy in 

the world and the third largest in the 

Eurozone. Key industries are varied and 

diverse, and include fashion, design, the 

automotive industry and, of course, 

food and catering. Italy is also an 

attractive destination for tourism and 

business events. 


Japanese is the native tongue of the 

world’s third-largest economy and 

widely spoken as a second language 

around the Pacific Rim. Japan is an 

economic as well as an intellectual 

power house, with 19 Nobel Prize 

laureates and an extremely rich 

culture, history and natural beauty. 

If you study the language at EBSL, 

you will have the opportunity to 

spend a year in Japan at one of our 

five partners in the major cities of 

Sapporo,Tokyo, Nagoya, Osaka and 

Fukuoka, and learn about the country’s 

exciting business and social culture. 

Portuguese is spoken by over 230 

million people, with almost a third 

of them living in Brazil, one of the 

fastest-growing economies in the world. 

Portuguese is also a lingua franca in 

parts of Africa, so by studying it at 

EBSL you will be able to experience 

the culture and business practices of 

a language spread across different 

continents.You can spend your year 

abroad in Portugal and Brazil and by 

the end of your studies you should be 

able to feel comfortable working - and 

maybe even living - in a Portuguesespeaking 

environment. 

Russian is the native language of almost 

160 million people and is understood 

across Eastern Europe and the central 

Asian republics. As part of your course 

at EBSL you will spend time in Moscow 

or St Petersburg, experiencing life in 

a country that has become open to 

the world and is quickly integrating 

with the global economy. Due to 

the size of Russia and its natural 

resources, the Russian market is of 

great interest to foreign businessmen 

and many multinational companies have 

important bases there. 

Spanish is the world’s second-largest 

international language, with nearly 

500 million speakers in more than 20 

countries. From the increasing number 

of Spanish speakers in the US to the 

numerous trade agreements present 

in Latin America, the Spanish language 

is a key instrument for commercial 

exchanges.When studying Spanish at 

EBSL, you will be able to choose from 

our prestigious partners in both Spain 

and Latin America, in order to spend 

a year among the different cultures of 

Spanish-speaking countries. 

It is valuable to improve language skills when learning about business. I chose 

international business with Spanish because I felt it gave me a well-balanced formation, 

and I liked the fact that I could learn a new language. I also think that along with 

generating business skills, part of the undergraduate experience is to create new 

friendships.At RCL, close to all students come from foreign countries, which makes the 

campus very diverse and interesting. 

Matteo Lanzetta/Italy 

BA (Hons) International Business


STUDY ABROAD 

Studying abroad is a part of the European Business 

School London (EBSL) learning experience that our 

students most look forward to. You will have an exciting 

choice of destinations for the two Study Periods Abroad 

(SPA) in Semesters 4 and 5. 

EBSL has carefully selected over 90 

study-abroad partner institutions, based 

on their academic excellence and the 

demand from students.These institutions 

are located in 25 countries across the 

globe. For the full range of choices 

available, please see our website. 

Studying abroad offers you the 

opportunity to reach a commanding 

level of fluency in your chosen 

language(s) and to study specialist 

options that will take you closer 

towards your chosen career. 

During your SPA, you will attend 

selected academic courses alongside 

students who are native speakers of 

the language and, in most cases, you will 

take the same examinations as they do. 

There is no question that you will come 

back a different person. Study abroad 

is a stimulating experience and highly 

prized by employers. 

Employers are keen to recruit from 

EBSL because of the value study abroad 

adds to our degree programmes, 

enabling our students to easily adapt 

to diverse academic and cultural 

environments and to become flexible 

and experienced business professionals. 

The SPA is a highly demanding 

experience, and you will need to be well 

prepared before you go.To be eligible, 

you must have successfully completed 

all the core modules of your degree 

at Level 4 and Level 5.This includes all 

relevant language courses. 

Your choice of location for your SPA 

will be based on the language(s) you 

are specialising in, as well as on a close 

match between the specialist expertise 

of the host institution and your own 

developing career plan. 

The International Partnerships Office 

and SPA advisers offer personal 

guidance to ensure that you select the 

most appropriate partner institution. 

I have gained very good French language skills and an understanding of the differences 

between European cultures. Going to live in a French-speaking environment for a year 

after only having studied the language for three semesters seemed daunting at first, but 

turned out to be the experience of a lifetime. 

Charlotte Brodtkorb/Germany 

BA (Hons) International Events Management 

EBSL participates in the LLP-Erasmus 

programme and in the European Credit 

Transfer System.The School holds the 

Erasmus University Charter, awarded 

in 2003 by the European Commission, 

and is now a holder of the Extended 

Erasmus University charter. 

Applications from External Students 

We welcome applications from 

Study Abroad and Exchange students 

(including Erasmus students) who 

wish to study at EBSL for one or two 

semesters as part of their degree.To 

apply, you must have completed at least 

one full year of your undergraduate 

programme before coming to EBSL. 

You can apply for either the autumn 

(September) or spring (February) 

intake.You must ensure that you secure 

approval from your home institution to 

study here, and for all the modules you 

plan to take at EBSL. 

Please contact the Inbound Unit of the 

International Partnerships Office for 

more information. 

Tel +44 (0)20 7487 7518 

Email inbound@regents.ac.uk

STUDY ABROAD PARTNER INSTITUTIONS 

Argentina 

Buenos Aires 

Universidad Argentina de la Empresa 

Universidad de San Andrés 

Universidad del CEMA 

Universidad Torcuato Di Tella 

Australia 

Brisbane 

Queensland University of Technology 

Melbourne 

Deakin University 

Sydney 

University of Technology Sydney 

Austria 

Linz 

Johannes Kepler Universität Linz 

Belgium 

Brussels 

Solvay Brussels School of Economics 

and Management 

Brazil 

São Paulo 

Fundação Getulio Vargas 

Canada 

Montreal 

Concordia University 

Université du Québec a Montréal 

Laval 

Université Laval 

Chile 

Viña del Mar 

Universidad Adolfo Ibáñez 

Santiago 

Pontificia Universidad Católica de Chile 

China 

Beijing 

Beijing Language and Culture University 

Tsinghua University 

Nanjing 

Nanjing University 

Hangzhou 

Zhejiang Gongshang University 

Shangdong 

Qingdao University 

Denmark 

Copenhagen 

Copenhagen Business School 

France 

Aix-en-Provence 

IAE Aix Graduate School of Management 

Lille 

EDHEC Business School Lille - ESPEME 

Nice 

EDHEC Business School Nice - ESPEME 

Université Nice Sophia Antipolis 

Paris 

European Business School Paris 

Ecole Supérieure du Commerce Extérieur 

ISC Paris School of Management 

Dauphine Université Paris 

Pôle ESG 

Rennes 

ESC Rennes School of Business 

Germany 

Berlin 

EBC Hochschule 

Dortmund / Frankfurt / Hamburg / München 

ISM International School of Management 

Ingolstadt 

Katholische Universität Eichstätt-Ingolstadt 

Munich 

Munich Business School 

Reutlingen 

Hochschule Reutlingen 

Witten 

Universität Witten/Herdecke 

Vallendar 

WHU – Otto Beisheim School of Management 

Italy 

Bologna 

Università di Bologna 

Florence 

Università degli Studi di Firenze 

Milan 

Università Cattolica del Sacro Cuore 

Pavia 

Università di Pavia 

Rome 

Roma Tre Università degli Studi Rome 

Sapienza Università di Roma 

Venice 

Università Ca’ Foscari Venezia 

Japan 

Nagoya 

Nanzan University 

Osaka 

Otemon Gakuin University 

Tokyo 

Aoyama Gakuin University 

Fukuoka 

Seinan Gakuin University 

Sapporo 

Hokusei Gakuen University 

Korea 

Seoul 

Korea University 

Lebanon 

Beirut 

Saint Joseph University Beirut 

Mexico 

Guadalajara 

Tecnológico de Monterrey 

Morocco 

Casablanca 

HEM Business School 


Peru 

Lima 

Universidad del Pacifico 

Portugal 

Lisbon 

ISCTE Business School – University Institute of 

Lisbon 

Universidade Católica Portuguesa 

Russia 

Moscow 

Plekhanov Russian University of Economics 

Lomonosov Moscow State University 

St. Petersburg 

St. Petersburg State University 

Spain 

Barcelona 

Universitat Autónoma de Barcelona 

Universitat de Barcelona 

Universitat Pompeu Fabra 

Cádiz 

Universidad de Cádiz 

Madrid 

Colegio Universitario de Estudios Financieros 

EBS Madrid 

Universidad Antonio de Nebrija 

Universidad Autónoma de Madrid 

Universidad Francisco de Vitoria 

CEU Universidad San Pablo 

Universidad Complutense de Madrid 

San Sebastián 

Universidad de Deusto 

Toledo 

Universidad de Castilla la Mancha 

Valencia 

Universitat de Valencia 

Universidad Católica de Valencia 

Vigo 

Escuela de Negocios Nova Caixa Galicia 

Switzerland 

Zurich 

ZHAW School of Management and Law 

Geneva 

Haute Ecole de Gestion de Geneve 

Uruguay 

Montevideo 

Universidad Católica del Uruguay 

USA 

California 

Alliant International University 

Boston 

Suffolk University 

Honolulu 

Hawaii Pacific University 

Jacksonville 

University of North Florida 

New York 

Pace University 

Parsons,The New School for Design, 

The New School 

New Jersey 

Monmouth University 

San Francisco 

San Francisco State University


BUSINESS FOUNDATION STUDIES 

The BA (Hons) International Business and BA (Hons) 

International Events Management with Integrated 

Foundation is a four-year programme, designed for students 

whose present qualifications do not permit direct entry 

to the first year of BA (Hons) studies. The programme 

is divided into one year of foundation-level studies and 

three and a half years of study at BA (Hons) level. 

What are the aims of the course? 

The Integrated Foundation aims to 

prepare you for entry into higher 

education, ensuring you possess the 

necessary knowledge, values, skills and 

competencies to undertake study at 

BA (Hons) level. 

The programme is carefully designed to 

focus on the academic areas most useful 

to your future studies.We place great 

emphasis on encouraging you to reflect 

on your learning and to be increasingly 

self-motivated and self-critical. 

Assignments and examinations become 

progressively more challenging and 

demanding throughout the course. 

The BA (Hons) International 

Business and BA (Hons) International 

Events Management with Integrated 

Foundation begins each year in January 

and September.

Progression 

Successful completion of the year of 

foundation-level studies guarantees 

progression to degree-level study at 

the European Business School London 

(EBSL).You can progress to the BA 

(Hons) International Business or the BA 

(Hons) International Events Management. 

Alternatively, you can choose to progress 

to the BA (Hons) Global Management 

with pathways degree at Regent’s 

Business School London (RBSL). 

Undergraduate degrees at EBSL are 

three and a half years in length.This 

means that if you choose to continue 

your study at EBSL, the total study 

time will be four and a half years. 

Undergraduate degrees at RBSL are 

three years in length, so the total study 

time will be four years. 

For more information on RBSL, see 

page 33. 


Course outline 

The Integrated Foundation consists 

of 10 business modules, taken over 

two semesters. 

Semester 1 

Ì Business Study Skills 

Ì Foundations of Economics 

Ì Foundations of International Relations 

Ì Foundations of International Events 

Management OR 

Ì Foundations of Language and Culture 

Ì Mathematical and Quantitative 

Techniques in Business 

Semester 2 

Ì Foundations of Finance and 

Accounting 

Ì Foundations of Marketing 

Ì Foundations of Operations 

Management 

Ì Identity and Culture 

Ì People, Environment and Business 

Please note: some students may be 

required to complete a module in 

English language study. 

For module descriptions, please see 

page 44 onwards. 

Fast-track route 

We offer a fast-track route within the 

Integrated Foundation, which allows you 

to complete the foundation-level studies 

in just one semester. 

If you achieve a minimum 60% average 

across the marks for all your firstsemester 

modules, you may progress 

onto the BA (Hons) International 

Business, BA (Hons) International 

Events Management or BA (Hons) 

Global Management with pathways 

without taking the second semester of 

the foundation-level studies. 

You must also demonstrate an International 

English Language Testing System (IELTS) 

proficiency level of 6.5 (tested internally) 

in order to progress to either the BA 

(Hons) International Business or BA (Hons) 

International Events Management. 

Should you wish to progress to the 

BA (Hons) Global Management 

with pathways, you will need to 

demonstrate an IELTS proficiency level 

of 6 (tested internally).


BA (HONS) INTERNATIONAL BUSINESS - OVERVIEW 

The complex and fast-moving world of international 

business offers many challenges and opportunities. It 

requires a workforce equipped to meet the strategic 

and operational demands of an increasingly global 

environment. Today’s business leaders face crucial issues 

such as the crisis in world finance, questions of ethics 

and corporate responsibility, and the impact of scarce 

resources and climate change. Global managers need 

an education that gives them the broadest view of the 

complexities of the world in which they operate, both 

now and in the future. 

What does the degree offer? 

Internationalism, innovation and 

employability are the key themes of the 

BA (Hons) International Business (BAIB). 

You will develop a broad base of core 

business, management, intercultural and 

language skills which will equip you as 

the leaders, strategists and decision 

makers of the future. 

The study of languages is a very 

important feature of the degree.You will 

take either one or two languages, and 

spend two semesters at one of our many 

partner institutions around the world. 

In addition, significant periods of 

work experience during your studies 

will challenge you to test your learning 

in a variety of real-world business and 

cultural settings. 

Choice and self-determination are 

important aspects of the BAIB. In addition 

to your core studies, you will choose from 

a wide range of courses to complete 

your degree, according to your interests 

and aptitudes.You also have the option to 

complete a major in one of eight areas. 

This programme will give you an 

international and cross-cultural view of the 

business world, and enable you to develop 

the skills and approach to lead people in a 

complex and changing environment.

International Languages 

Languages and cross-cultural understanding 

are key elements of the programme (see 

page 6).Throughout the degree, you 

will study one or two languages from 

a portfolio of nine: Arabic, Mandarin 

Chinese, French, German, Italian, Japanese, 

Portuguese, Russian and Spanish. 

Languages are taught with a marked 

focus on professional communication 

skills, which prepares you to succeed in 

your Study Period Abroad and beyond. 

Study Period Abroad 

All students undertake a Study Period 

Abroad (SPA) in Semesters 4 and 5*. 

Your destination will depend on the 

languages you are studying.We offer 

a choice of more than 90 partner 

institutions around the world, each 

with a distinctive set of strengths and 

special elective modules to offer you. 

The College’s International Partnerships 

Office will support you before, during 

and after your SPA (see page 8). 

Work Experience 

Work placements are an integral part 

of the degree programme, and all 

students are required to complete 30 

weeks of work experience alongside 

their studies.This experience provides 

practical enrichment of your learning, 

is highly valued by potential employers 

and will significantly enhance your 

career prospects after graduation. 

The College’s Careers and Business 

Relations department will offer you 

guidance in finding suitable internships, 

with support throughout your 

placement (see page 41). 

*See also Placement Learning Project, page 15 


How will I learn? 

You will be taught by highly experienced 

staff with backgrounds in all areas of 

business and management, including 

finance, economics, accounting, 

management, information systems 

strategy and marketing. 

Teaching methods include lectures, 

seminars and IT lab sessions. In the main 

you will be taught in small class groups 

of up to 25 students, and no more than 

12 for language subjects.The small class 

sizes enable us to offer you individual 

support in your learning. 

We continually emphasise the practical 

application of academic learning.You 

will explore real-world case studies, visit 

different organisations and hear from 

regular guest lecturers, offering new 

perspectives from industry and academia. 

As you progress through the levels of 

the programme, the emphasis shifts from 

learning to analysis and critical appraisal 

of the subject matter, reflecting your 

academic and personal development. 

Assessment methods include tests, 

quizzes, exams, case studies, essays, 

projects and presentations, all of which 

will enable you to amass credits and 

marks that contribute to your final 

degree classification. 

What skills will I gain? 

Ì The business, linguistic and 

intercultural skills essential for leading 

and managing people in different 

cultural and linguistic contexts 

Ì A n in-depth understanding of 

different societies from social, political, 

economic and cultural perspectives 

Ì A range of transferable skills, including 

creativity, problem solving, critical 

thinking and effective communication 

Ì A sense of responsibility towards 

others and society at large 

Ì A spirit of innovation and enterprise 

Ì A n educational experience that equips 

you with lifelong learning skills 

What are my future opportunities? 

The diverse nature of the BAIB 

programme will prepare you for a 

career as a leader, manager, strategist or 

entrepreneur in many different sectors 

and in small, large, multinational or 

family-run businesses. 

All areas of the international business 

sector will be open to you, including 

management, finance, strategy, IT, 

corporate governance, retail, human 

resources and marketing. 

There are opportunities in the 

banking sector, investment banking and 

the financial departments of major 

multinational corporations. IT is another 

growth area needing managers to 

harness the ever-expanding evolution of 

‘big data’ and business analytics. 

BAIB graduates can expect to find 

exciting roles in marketing research, 

brand management or advertising in 

large organisations or agencies. Business 

strategy is another area which draws 

on many disciplines, and provides a 

springboard into the challenging world 

of management consultancy. 

Your academic training will also 

provide you with the knowledge and 

skills to continue your studies at a 

higher level in business administration 

and related areas, or multidisciplinary 

areas involving business, management, 

languages and intercultural studies.


THE BA (HONS) 

INTERNATIONAL BUSINESS PROGRAMME 

The BA (Hons) International Business is a full-time 

programme which takes place over three and a half 

years, divided into seven semesters. 

There are two intakes each year, so you can enrol on 

the programme to start either in autumn (September) 

or spring (January). 

The BA (Hons) International Business is 

structured in three main parts: 

Ì In Semesters 1, 2 and 3 you will study 

entirely at EBSL 

Ì Semesters 4 and 5 are spent away 

from the College on your Study 

Period Abroad (SPA) 

Ì In Semesters 6 and 7 you will return 

to EBSL to complete your degree 

What will I study? 

The programme is composed of a range 

of individual courses, known as modules. 

All students study a solid base of core 

business modules, on top of which you 

will choose from a broad selection of 

elective modules. 

Successful completion of each module will 

earn you credits towards your degree. 

In the first three semesters, you will 

study a range of modules to build broad 

business knowledge, plus one or two 

language modules. 

You will also choose from a range of 

elective modules that allow you to 

further diversify your learning. 

The programme culminates in a major 

business dissertation.

Semester 1 

Ì Financial Reporting 

Ì Information Technology for Business 

Ì International Business Environment 

Ì International Perspectives in Employment 

Ì One language module and 

one elective module OR 

Ì Two language modules 

Semester 2 

Ì Management Accounting 

Ì Managerial Economics 

Ì Understanding Business Data 


two elective modules OR 

Ì Two language modules and one 

elective module 




Semester 3 

Ì Macroeconomic Analysis: 

A Basis for International Comparison 

Ì Principles of International Human 

Resource Management 

Ì Principles of Marketing 

Ì One language module and two 

elective modules OR 

Ì Two language modules and one 

elective module 


Semester 4 

Ì Study Period Abroad linked 

to your primary language study 

Semester 5 


to your primary language study OR 


to your secondary language study OR 

Ì Placement Learning Project (see below) 

During your Study Period Abroad you 

will take specialist elective modules at 

your host institution. 

Semester 6 

Ì Business Strategy 

Ì International Business 


one elective module OR 

Ì Two language modules 

Ì Business Dissertation 

(continues in semester 7) 

Semester 7 


three elective modules OR 

Ì Two language modules and 

two elective modules 

Ì Business Dissertation 

Elective modules 

In addition to the core business 

modules, you will choose from a range 

of elective modules (see page 17). 

For module descriptions, see page 

44 onwards. 

Studying for a major 

To complete your degree, you can freely 

select from the wide range of elective 

modules available at all levels.You also 

have the option to specialise by declaring 

a major in your chosen area of expertise. 

The majors available are: 

Ì Economics 

Ì Entrepreneurial Management 

Ì Finance 

Ì Human Resource Management 

Ì Information Systems 

Ì Law 

Ì Management (general) 

Ì Marketing 

To complete a major, as a minimum, 

you will complete one relevant elective 

module at Level 2, and two relevant 

elective modules at Level 3.The Business 

Dissertation in Semesters 6 and 7 must 

also be in your chosen area of study. 

Please note: each major is offered 

subject to student demand and staff 

availability. EBSL reserves the right to 

withdraw major options without notice. 

Placement Learning Project 

In Semester 5 you have the option 

to embark on a 16 to 20-week 

Placement Learning Project, replacing 

one of the study periods abroad. 

This will involve working in a host 

organisation as an intern and team 

member, offering you the opportunity 

to gain major experience of a realworld 

working environment.To 

complete the module, you will submit 

a report, analysing the organisation 

and reflecting on your experiences 

working there. Please note: the PLP 

is undertaken in addition to the 30 

weeks of work experience.


PROGRESSION THROUGH THE 

BA (HONS) INTERNATIONAL BUSINESS 

30 weeks of work experience 

Four core modules 

Three core modules 

Three core modules 

Study Period Abroad language 1 

Two core modules 

Business Dissertation 

Business Dissertation 

and 

and 

and 

or 

and 

and 

LEVEL 1 / SEMESTER 1 

One language and one elective 


One language and two electives 


One language and two electives 






One language and one elective 


One language and three electives 

or 

or 

or 

or 

or 

or 

Two languages 

Two languages and one elective 

Two languages and one elective 


Two languages 

Two languages and two electives

ELECTIVE MODULES FOR THE 


Semesters 1 and 2 

Ì Communication Across Cultures 

Ì Information Modelling and Database 

Design 

Ì Introduction to Financial Markets 

Ì Introduction to Global Political 

Economy 

Ì Introduction to Writing for the Media 

Ì Media Technology for Business 

Ì Principles of Law 

Ì Project Management and IT skills 

Ì We b Design 

Semester 3 

Ì Advertising and the Media 

in the Marketing Environment 

Ì Branding 

Ì Collecting and Using Business Data 

Ì Decision Support Systems 

Ì Environmental Sustainability for Managers 

Ì Financial Accounting II 

Ì Global Banking 


Ì Human-Computer Interaction 

in Business Contexts 

Ì Information Management 

Ì L aw and the Corporation 

Ì L aw and the Individual 

Ì Market Research 

Ì Placement Learning Project 

Ì Principles of Financial Management 

Ì Principles of Global Political Economy 

Ì Quantitative Methods for Finance and 

Investments 

Ì Sustainability-Led Marketing 

Ì Understanding Cross-Cultural Issues 

in the Contemporary World 

Semesters 6 and 7 

Ì Aesthetic Enterprise 

Ì Applied Project Management for IT 

Projects 

Ì Business Forecasting 

Ì Business Intelligence 

Ì Business, Management and Society 

Ì Consumer Behaviour 

Ì Cross-Cultural Perspectives in 

Management 

Ì Design Compliance 

Ì European Law 

Ì Financial Media and Communications 

Ì Financial Risk Management 

Ì Global Human Resource Management 

Ì Individualised Learning Project 

Ì Innovation for Sustainable Global 

Enterprise 

Ì Integrated Marketing Communications 

Ì International Economics 

Ì International Law 

Ì International Marketing 

Ì Internet and Direct Marketing 

Ì Islamic Finance 

Ì Issues in Corporate Finance 

Ì Issues in Global Political Economy 

Ì Knowledge Ecology and Sustainability 

Ì Luxury Brand Management and 

International Events 

Ì Managing the Global Supply Chain 

Ì Mergers and Acquisitions 

Ì Multinational Financial Management 

Ì Operations Management 

Ì Organisational Behaviour 

Ì People, Sustainability and SMEs 

Ì Personality and Business Psychology 

Ì Planning a New Venture 

Ì Public Relations 

Ì Services Marketing 

Ì Sustainability in Practice 

Ì The Application of Artificial 

Intelligence in Business 

Ì The Business and Management of 

Small and Medium Enterprises 

Ì The Business of Culture: Britain and 

the Heritage Industry 

For module descriptions, see page 44 

onwards.


THE EVENTS MANAGEMENT INDUSTRY 

The events industry has grown significantly over the past 

decade and is as diverse as it is large. Contributing £36 

billion annually to the UK economy, the industry is set to 

become increasingly important in years to come. Due to 

the growth of the sector, events management is now a 

specialist field of study. It features the delivery of many 

kinds of events of varying size and complexity, and draws 

on the skills and personalities of a wide range of people, 

offering a variety of stimulating and rewarding careers. 

All events have to be planned, 

organised and managed.They can 

range from small, bespoke private 

functions such as weddings to largescale 

exhibitions, festivals, sports 

tournaments, concerts and world 

events such as the Olympic Games. 

Hosting large-scale, high-profile 

events is a strategy often pursued by 

many international destinations to 

stimulate urban and social regeneration. 

Many of these larger events have a 

truly international dimension with 

international delegates, logistics, 

marketing and multiple locations. 

The return on investment that 

organisations demand for hosting events 

is a key consideration for modern-day 

event managers, together with the 

increasing role of technology, and issues 

such as sustainability and professional 

ethics within the industry. 

The BA (Hons) International Events 

Management programme provides 

a coherent and well-structured 

education to ensure that graduates 

are able to take full benefit of exciting 

careers in sporting, cultural, arts and 

entertainment business sectors. 

John Harrison / Head of 

Department of Marketing, 

Strategy & Law

What roles are there? 

Event managers are in effect the project 

managers for a specific event and 

oversee the whole process to ensure the 

event meets the client’s brief and budget. 

A more creative role may be undertaken 

by the creative director or team, who 

develop themes and specific ideas to 

brand the event and make it memorable. 

Production and technical staff are 

involved in setting up stages and arenas. 

There are also health and safety and 

licensing specialists, marketing and PR 

officers, and a small army of front-ofhouse 

events staff and supervisors. 

Events managers often find themselves 

undertaking many of the roles mentioned 

above, particularly if they are employed 

by a smaller firm specialising in bespoke 

events. However in a large, multinational 

organisation, you are more likely to 

become a specialist in a particular area. 


Management provides an insight into this 

highly dynamic sector and ensures that 

you have a wide range of choice in the 

direction of your career. 

Events Management is an exciting career and opportunities can be found in all 

types of businesses. From corporate events to festivals, it is hard to think of a 

business that does not engage in some form of event. 

Andrew Kirby / BAIEM Programme Director 

Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl / 19


THE BA (HONS) INTERNATIONAL 

EVENTS MANAGEMENT - OVERVIEW 

International events management is a fast-growing sector 

of the global marketing industry. Event managers need 

skills in handling people, projects and budgets, often 

across international boundaries. They must be able to 

produce creative solutions under pressure, and engage 

with different specialists in planning and executing a wide 

range of events. In a highly competitive marketplace, 

only the strongest of individuals with a breadth of skills 

achieve long-term success. 

What does the degree offer? 


Management aims to equip students 

with the fundamental business skills 

in finance, law, human resources and 

marketing that are relevant to the 

international events industry. 

You will join an academically rigorous 

programme which takes an analytical 

view of the industry, its history and 

future development. 

It will equip you with essential 

knowledge and skills for all stages in 

the events management process, from 

conceptualising and planning projects, 

through venue selection, budgeting 

and marketing, to design, staging, and 

operations management. 

The international theme is underpinned 

by the optional study of a language and 

at least one semester of study abroad. 

The international and practical focus, 

combined with a solid academic 

grounding, will enhance your 

employability in whichever area of the 

industry you wish to enter. 

International Languages 

You have the option to study an 

international language from a portfolio 

of nine: Arabic, Mandarin Chinese, 

French, German, Italian, Japanese, 

Portuguese, Russian and Spanish. 

Languages are taught with a marked 

focus on professional communication 

skills, which prepares you to succeed in 

your Study Period Abroad and beyond.

Study Period Abroad 

All students undertake a Study Period 

Abroad (SPA) in Semesters 4 and 5 * .Your 

destination will depend on the language 

you are studying (although if you are not 

taking a language, your SPA will be in 

English).We offer a choice of more than 

90 partner institutions around the world, 

each with a distinctive set of strengths 

and special elective modules to offer you. 

The College’s International Partnerships 

Office will support you before, during 

and after your SPA (see page 8). 

Work Experience 

Work placements are an integral part of 

the degree programme, and all students 

are required to complete 30 weeks of 

work experience alongside their studies. 

This experience provides practical 

enrichment of your learning, is highly 

valued by potential employers and will 

significantly enhance your career prospects 

after graduation.The College’s Careers and 

Business Relations department will offer 

you guidance in finding suitable internships, 

with support throughout your placement 

(see page 41). 

How will I learn? 

You will be taught by staff who offer both 

academic and industry experience from 

a wide range of backgrounds, including 

event management agencies, advertising, 

blue-chip companies and tourism. Many 

have lived and worked in a range of 

international destinations and can bring a 

truly global perspective to discussions. 

Teaching methods are varied, and 

include lectures, seminars and practical 

tasks. Lecture sizes vary, but in the main 

you will be taught in small class groups 

of up to 25 students, and no more than 

12 for language subjects.The small class 

*See also Placement Learning Project, page 23 


The events programme has inspired me to expand my knowledge of marketing 

beyond physical events.The work experience allowed me to apply previously 

learned knowledge to a real situation and take responsibility for my actions.The 

teachers are very friendly and their professional experience really helps to bring 

the theory to life.The students have a lot of world knowledge and it’s great to 

be able to network with them. 

Alexander Jordan/UK/BA (Hons) International Events Management 

sizes enable us to offer you individual 

support in your learning. 

There is continuing emphasis on developing 

practical, work-based skills.You will 

explore industry case studies, visit different 

organisations and hear from regular guest 

lecturers, offering new perspectives from 

industry and academia. Organising live 

events, both on and off campus, forms a 

significant part of the course. 

As you progress through the levels of 

the programme, the emphasis shifts from 

learning to analysis and critical appraisal 

of the subject matter, reflecting your 

academic and personal development. 

Assessment methods include tests, quizzes, 

exams, case studies, essays, projects and 

presentations on an individual and group 

basis, all of which will enable you to amass 

credits and marks that contribute to your 

final degree classification. 

What skills will I gain? 

Ì An understanding of the role of 

the international events industry in 

modern-day commerce 

Ì The ability to apply essential business 

knowledge in economics, finance, 

human resources and law to the 

organisation of events 

Ì The key strengths required by 

international event managers including 

strong communication, organisational 

and marketing abilities 

Ì An appreciation of the strategic use of 

events by many different organisations, 

their advantages, disadvantages and 

opportunity costs 

Ì A perspective on the future development 

of the industry, the key issues and 

challenges, and your role within it 

Ì An educational experience that equips 

you with lifelong learning skills 

What are my future opportunities? 

Your career prospects will be 

significantly enhanced by the multidisciplinary 

nature of your studies and 

understanding of different cultures. 

Practical experiences such as studying 

abroad and work placements will give 

you a crucial advantage in the eyes 

of future employers. The networks 

you build with your peers on the 

programme will also continue to benefit 

you well after graduation day. 

Graduates of the programme have 

progressed into a wide variety of 

employment within the international 

events industry including creating and 

managing events for fashion, music and 

sporting organisations, and high-profile 

retail and consumer brands. 

Our graduates also go on to build 

careers in international hospitality, travel 

and tourism. Other potential careers 

open to you include roles as account 

managers, marketing managers and small 

business owners.


THE BA (HONS) INTERNATIONAL 

EVENTS MANAGEMENT PROGRAMME 

The BA (Hons) International Events Management is a 

full-time programme which takes place over three and a 

half years, divided into seven semesters. There are two 

intakes each year, so you can enrol on the programme to 

start either in autumn (September) or spring (January). 


Management is structured into 

four themes: 

Event Operations 

This provides the central and unifying 

core of the programme and concentrates 

on exploring the events management 

industry and the range of approaches to 

service operations and management 

Business and Management 

This theme complements the events 

operations theme by providing the 

opportunity for you to gain knowledge 

and understanding of the essential 

business functions of marketing, human 

resource management and finance 

Optional Languages 

The languages theme places the degree 

in the international realm by exposing 

you to other languages and cultures 

through foreign language study and a 

complementary period of study abroad. 

Special Studies for Events Managers 

Through a range of elective modules, 

the special studies for events managers 

theme offers you the opportunity to 

either extend your main studies in 

greater depth, or to explore more 

specialised studies related to your 

potential career destination.

What will I study? 

The programme is composed of a range 

of individual courses, known as modules. 

All students study a solid base of core 

business modules, on top of which you 

will choose from a broad selection of 

elective modules. Successful completion 

of each module will earn you credits 

towards your degree. 

In the first year, you will concentrate 

on developing an initial understanding 

of the industry, followed by greater focus 

and investigation of different aspects and 

their relation to consumers, organisations, 

cities and countries. 

You will study a range of modules to 

build broad knowledge of business and 

the events management industry.You 

will also choose from a range of elective 

modules that allow you to further 

diversify your learning. 

The programme culminates in a 

major international events management 

dissertation. 

Semester 1 

Ì Financial and Management Accounting 

Ì Introduction to the Events Planning 

Industry 

Ì Professional Skills Development 

Ì Project Management and IT Skills 

Ì One language module OR 

Ì One elective module 

Semester 2 

Ì Events Operations Project Planning 

Ì Economics of Tourism & Events 

Ì Introduction to Comparative Law 



Ì Second elective module 


Elective modules (Semesters 1 and 2): 

Ì Introduction to Global Political 

Economy 

Ì Introduction to International 

Organisational Behaviour 

Ì Introduction to Writing for the Media 

Ì Media Technology for Events 




Semester 3 

Ì International Destination Management 

Ì International Events Marketing 

Ì Managing Human Resources 

Ì Risk Management for Events 



Elective modules (Semester 3): 

Ì Culture and Tourism 

Ì Food and Society 

Ì Integrated Marketing Communication 

for Events 

Semester 4 

Ì Study Period Abroad 

Semester 5 

Ì Study Period Abroad OR 

Ì Placement Learning Project 

During your Study Period Abroad you 

will take specialist elective modules at 

your host institution. 

Semester 6 

Ì Business Strategy in Events 

Ì Strategic Communication in 

International Events Management 




Ì International Events Management 

Dissertation (continues in Semester 7) 

Semester 7 

Ì Contemporary Issues in International 

Events Management 




Ì International Events Management 

Dissertation 

Elective modules (Semesters 6 and 7): 

Ì Cross-Cultural Perspectives in Business 

Ì Design in International Events 

Management 

Ì Enterprise Planning 

Ì Luxury Brand Management and 

International Events 

Ì Modern Gastronomy 

Ì Services Marketing 

For module descriptions, see page 44 

onwards. 


In Semester 5 you have the option to 

embark on a 16 to 20-week Placement 

Learning Project, replacing one of the 

study periods abroad.This will involve 

working in a host organisation as an 

intern and team member, offering 

you the opportunity to gain major 

experience of a real-world working 

environment.To complete the module, 

you will submit a report, analysing the 

organisation and reflecting on your 

experiences working there. Please note: 

the PLP is undertaken in addition to the 

30 weeks of work experience.


OPEN DAYS AND VISITS 

Explore our beautiful campus and 

extensive facilities at one of our 

informative undergraduate open days. 

Alternatively, we would be delighted 

to welcome you to the campus for a 

personal consultation and guided tour. 

Open days are held on the first Tuesday of each month 

(excluding January and September) as well as three Saturdays 

a year. They offer an excellent opportunity for you to learn 

more about what we have to offer. 

Each open day consists of: 

Ì Talks by senior staff outlining our undergraduate courses 

Ì A campus tour 

Ì An informal buffet lunch 

Ì An opportunity to meet and chat with students and 

academic staff 

International visits 

Alternatively, if you do not live in the UK, why not contact us to 

find out if we will be visiting your country or school this year? 

We regularly take part in education fairs all over the world, 

giving you the chance to find out more about our courses and 

talk to a member of staff about studying in London. 

Personal visits 

If you are unable to attend an open day, we welcome 

personal visitors to our campus.We are available Monday 

to Friday, 09:00-17:00, to see you for a personal academic 

consultation and guided tour of the campus. Please contact 

us in advance to arrange an appointment. 

Postgraduate study 

If you would like to find out more about postgraduate study and 

facilities at the College, please contact us to book a personal 

visit. Or you may like to attend a drop-in session, held every 

Friday 15:00-16:00 (except when the College is closed).We also 

offer open evenings - please check our website for dates. 

Disability information 

If you have any special requirements for your visit, please 

notify the External Relations Department in advance, so that 

necessary arrangements can be made. 

As a student at RCL you end up spending many hours on 

campus.Whether you are revising for an exam or having 

coffee with a few friends, it’s always a pleasure to be here.The 

environment is friendly and the student life is very enjoyable. 

Mario Lanzetta/Italy 

BA (Hons ) International Business 

Open Days 

2013 

Tuesday 5 February 

Tuesday 5 March 

Saturday 16 March 

Tuesday 2 April 

Tuesday 7 May 

Tuesday 4 June 

Tuesday 2 July 

Tuesday 6 August 

Saturday 17 August 

Tuesday 1 October 

Tuesday 5 November 

Saturday 16 November 

Tuesday 3 December 

If you wish to attend an open day or to arrange a personal 

visit, please contact our External Relations Department. 

Tel +44 (0)20 7487 7505 

Fax +44 (0)20 7487 7425 

Email exrel@regents.ac.uk

ADMISSIONS REQUIREMENTS 

Our decision to offer you a place on 

your chosen programme is guided by 

our mission to educate future leading 

managers. Our students come from 

many backgrounds, but they all share 

a combination of academic ability with 

an enthusiasm for new challenges. We 

invite applications from students who 

can demonstrate that they have the 

motivation and potential to succeed in 

an international business or international 

events management career, and a level 

of personal maturity and self-direction 

consistent with the demands of a 

competitive programme. 


BA (Hons) International Business and BA (Hons) 

International Events Management with Integrated Foundation 

We require a minimum of five passes at GCSE/IGCSE level 

at grade C or above, including English and Maths. Other 

equivalent international qualifications as recommended by 

the National Academic Recognition Information Centre will 

be accepted. If you are unsure as to the comparability of 

your qualification, please contact us for advice. 

BA (Hons) International Business and 

BA (Hons) International Events Management 

We require a minimum of three passes at GCE A-level at 

grade C or above, and five passes at GCSE/IGCSE level at 

grade C or above, including English and Maths.We also accept 

the following equivalent qualifications: 

Ì Five Scottish Highers 

Ì Five Irish Leaving Certificates 

Ì International Baccalaureate Full Diploma 

Ì French Baccalaureate 

Ì German Abitur 

Ì Italian Maturita 

Ì US High School Diploma with three APs at grade 3 or two 

APs at grade 4 

Ì Swedish Slutbetyg 

We also accept other equivalent qualifications as recommended 

by the National Academic Recognition Information Centre. For a 

full list, see our website or contact us for further advice. 

Please note, if you are applying with a 12-year high school 

qualification such as an American High School Diploma 

(without any AP passes), you will normally be required 

to complete the one-year Integrated Foundation before 

progressing to your chosen BA (Hons) degree course. 

Transfer of credits for BA (Hons) applicants 

If you have already participated in degree-level education, 

you may be able to transfer some of your credits towards 

a course at EBSL. We recognise Advanced Prior Learning 

(APL), which may make it possible for you to begin your 

studies at a more advanced level within the programme. 

This is at the discretion of EBSL.


Any applicant being considered for APL will be required to 

have equivalent qualifications from another university that 

meet the learning outcomes of the EBSL undergraduate 

degree programme. A key criterion for the acceptance of APL 

qualifications will be the similarity of the learning outcomes 

between the two programmes, so that the exemptions can 

be matched specifically to particular modules within the EBSL 

undergraduate degree programme. 

To apply for transfer of credit, you must provide detailed 

descriptions (certified English translations where necessary) of 

any courses taken, and transcripts of relevant grades.Transfer of 

credit will only be assessed before entry. Please note: all transfer 

students must complete at least three semesters at EBSL, and 

transfer into the final year of the degree programme is not 

possible. All credit transfer is subject to a language test in your 

chosen foreign language(s).Your level of foreign language skills 

will determine the level at which you can enter the programme. 

Languages 

English is the language of instruction at EBSL, but it is not a 

language option. Of the nine languages offered at EBSL (see 

page 6) you cannot study your native language. In addition, 

the programme does not allow students to take more than 

one language at beginner level. 

Language Testing 

At registration, if you are a non-beginner language student 

you will be required to take a diagnostic test in your chosen 

language.The results of this test will determine which language 

class you will be placed in. EBSL reserves the right to make 

changes to your degree choice based on the result of this 

test.The Admissions Office will require originals or certified 

documents of all your qualifications on registration day. All 

non-English documents must be accompanied by an original 

official certified/notarised English translation. 

English Language Requirements * 

If your native language is not English we will require 

evidence of your English proficiency.We accept the following 

qualifications (minimum required grades are indicated): 

BA (Hons) International Business and BA (Hons) International 

Events Management with Integrated Foundation 

Ì Cambridge Certificate in Advanced English, grade C 

Ì GCSE/IGCSE English, grade C 

Ì IB Diploma English Standard or Higher Level, 

grade 5 in A1 or A2 

Ì IELTS (International English Language Testing System) 

with an overall score of 5.5 

Ì TOEFL (Test of English as a Foreign Language) score 

of 535 (paper-based test), 203 (computer-based test) 

or 74 (internet-based test) 

Ì PTE Academic (PearsonTest of English) with 46 points overall 

BA (Hons) International Business and BA (Hons) International 

Events Management 

Ì Cambridge Certificate in Advanced English, grade C 

Ì GCSE/IGCSE English, grade C 

Ì IB Diploma English Standard or Higher Level, 

grade 5 in A1 or A2 

Ì IELTS (International English Language Testing System) 

with an overall score of 6.5 

Ì TOEFL (Test of English as a Foreign Language) score 

of 577 (paper-based test), 233 (computer-based test) 

or 90 (internet-based test) 

Ì PTE Academic (PearsonTest of English) with 58 points overall 

The above list is not exhaustive; for more information about 

other accepted English language qualifications, please contact us. 

You may be exempt from taking an English language test if the 

last three years of your full-time education have been taught 

completely in English. 

On-campus English diagnostic test 

If you live in London, or are able to visit us, we can offer 

you a free English diagnostic test.This test is offered through 

Internexus English Language School (see page 38) and should 

be arranged in advance. Please note, this is a diagnostic test 

for Regent’s College London only. For more information, or to 

arrange a test, please contact us: ebsl@regents.ac.uk 

* Please note: at the time of going to print, students who require 

an international student visa to study in the UK and whose 

native language is not English, may also be required to meet 

specific grade requirements and conditions of study as stipulated 

by the UK Border Agency (UKBA). Please check their website 

for current information: www.ukba.homeoffice.gov.uk

HOW TO APPLY 

Applying to study at the European 

Business School London is a quick 

and easy process. We accept direct 

applications, have no formal application 

deadlines and there is no application fee. 

Start dates 

You can start all our programmes in either January or 

September. You can apply at any time, for any future start date. 

Step 1 Apply 

Please complete an application form.You can apply in the 

following ways: 

Ì Apply directly to us online via our website: 

www.regents.ac.uk/ebsl 

Ì Apply directly to us using the application form 

that accompanies this prospectus 

Ì Apply through UCAS at: www.ucas.com 

If applying via UCAS, the European Business School London 

UCAS code is E77. A full list of EBSL course codes is available 

on the UCAS website. Please remember to indicate your 

language choice on the UCAS form. 

Once you have completed the application form, please send us 

the following supporting documents, by post, email or fax: 

Ì Copies of academic transcripts and certificates from all previous 

studies (i.e. secondary school and/or university certificates) 

Ì Two letters of reference. For BA applicants, one reference must 

be academic.The second can be academic or professional 

Ì A 300-500 word personal statement outlining the reasons 

for applying to your chosen course, and how you feel you 

will benefit from the course of study 

Ì A copy of your passport photograph (ID) page 

Ì One recent passport-sized JPEG, colour photograph (this 

must be emailed to us at: admit@regents.ac.uk) 

Ì If not a native English speaker, proof of your English 

proficiency (see page 26) 


Step 2 Making an offer 

We will assess whether you meet our minimum entry 

requirements and will make you an offer by both email and post, 

or notify you that you have been unsuccessful. UCAS applicants 

will also receive official notification via the UCAS system. 

If you have completed your education and have met all the 

entry requirements, you will be sent an unconditional offer. 

If you still have to finish your exams, or have yet to submit 

supporting documentation, we will make you a conditional offer. 

You can expect to receive a decision on your application within 

10 working days of receipt of your completed application and 

supporting documents. 

Step 3 Accepting the offer 

If you wish to accept the offer you must: 

Ì Confirm your acceptance via email/post/telephone/in person 

Ì Pay the non-refundable registration fee 

Ì Pay the non-EU advance tuition fee deposit (if applicable) 

For information on fees, see page 30. 

Please note: although there is no formal deadline to pay your 

registration fee or non-EU advance deposit, if you need to 

apply for an international student visa to study in the UK, then 

we recommend that you pay these as soon as possible. 

Step 4 Full acceptance and visa 

On receipt of your acceptance we will issue the final 

set of documentation, and (where needed) the relevant 

visa support documentation.To find out if you need a 

student visa please consult the section entitled ‘Studying 

in the United Kingdom’ on the UK Border Agency website 

(please note it is your own responsibility to arrange the 

appropriate visa): www.ukba.homeoffice.gov.uk


THE EBSL INTERNATIONAL SCHOLARSHIP 

The European Business School London 

has established three scholarships which 

celebrate the international spirit of EBSL. 

Two half-scholarships cover half the fees 

for one standard programme duration, 

and one full scholarship covers the full 

fees for a standard programme duration. 

To enter the competition for the 2013/2014 EBSL International 

Scholarship, please answer one of the following questions: 

1 EBSL has a proud history of producing a body of 

professional and self-motivated graduates.Within this 

body, a strong spirit of entrepreneurial endeavour has 

been engendered, resulting in many students starting 

and growing their own successful businesses.Your task 

is to produce a business proposal for any new venture, 

indicating clearly how the new business venture will be 

funded and how it will attract customers. 

2 It is often said that one of the prime keys to understanding 

other peoples and cultures is knowledge and ability in the 

appropriate language. Discuss this proposition and explain 

why you think that language learning is essential for greater 

universal understanding. In researching and writing your 

essay, you can discuss your own experience of other peoples 

and their cultures, of languages, and of language learning. 

3 ‘The amount of data in our world has been exploding, 

and analysing large data sets – so-called ‘big data’ – will 

become a key basis of competition, underpinning new 

waves of productivity growth, innovation, and consumer 

surplus…’ James Manyika et al (May 2011) Big data: The 

next frontier for innovation, competition, and productivity 

(McKinsey Global Institute). Discuss the rise of ‘big data’ 

and its implications for corporate decision making at a 

strategic and operational level. How can it be harnessed 

to optimise business processes and ultimately drive up 

profit margins? 

4 In the UK, criticism has been levelled at the 

Chancellor of the Exchequer, George Osborne, for his 

implementation of austerity measures in the light of the 

recent economic crisis. Commentators have suggested 

that these measures cannot work in isolation and that 

other mechanisms need to be employed. Discuss these 

suggestions and comment on the various methods 

available to stimulate economic growth in the UK and its 

international trade partners.

5 Initial reports have indicated much positive feedback for 

London as an events and tourist destination following 

the recent 2012 Olympic Games. Consider the main 

challenges London faces in the coming years to scale 

the International Congress and Convention Association 

rankings and truly become an international events city. 

6 Using appropriate industry examples, discuss to what extent 

the use of digital marketing has impacted on the attractiveness 

and popularity of live experiential events to brands and 

corporate organisations.What is the future for the live event? 

How we judge the competition 

The panel of judges from EBSL will be looking for a creative 

and research-based approach to your work. Any research 

you do, such as contacting firms or the business community 

in general, will be rewarded in the assessment process. You 

should reference your work appropriately and provide a full 

bibliography, listing the relevant sources. 

The winning entry will be interesting and thought-provoking, 

and should not exceed eight double-spaced pages in length. 

Your entry and supporting documents will be used to 

determine the shortlist. 

Please note that to participate in the competition, you must be 

holding an offer from EBSL by the closing date of 31 May 2013, 

17.00 GMT. We will not accept late entries. 

Please note: the competition is not open to transfer students, or 

students who join the EBSL programmes with advanced standing. 

The scholarship process was very exciting! My research 

took me on a whirlwind of interviews with several 

different business leaders - from multinational CEOs 

managing 100,000 employees to the local used-bookstore 

owner managing three. Presentation day was great! The 

panel of judges were very receptive and asked challenging, 

thought-provoking questions.When I heard that I had 

won a full scholarship to EBSL, I was overwhelmed. I am 

loving EBS. I am making many new, diverse friends and am 

learning how to be an effective group leader/participant. 

Josh Buttenhoff / BA (Hons) International Business 

Full Scholarship Winner 


Send three copies of your entry to: 

The EBSL International Scholarship 

The Admissions Department 

European Business School London 

Inner Circle 

Regent’s Park 

London 

NW1 4NS, UK 

Entries can also be faxed or emailed to: 

Fax +44 (0)20 7487 7425 

Email ebsl@regents.ac.uk 

Shortlisted candidates will be invited to EBSL to: 

a Make a presentation on their written submission 

b Answer questions on both their presentation and their 

written submission as well as be interviewed in different 

settings on their general knowledge, interpersonal skills and 

ability to present themselves. Please see our website for 

current information. www.regents.ac.uk/ebsl


TUITION FEES 

Programme Description February September January 

2013 2013 2014 

Integrated Foundation Tuition fees per year £11,300 £11,750 £11,985 

BA (Hons) Degrees Tuition fees per year £14,250 £14,850 £15,147 

Registration Fee * Non-refundable registration £350 £400 £400 

fee (charged once) 

Non EU Advance Non-refundable deposit towards £700 £700 £700 

Deposit ** tuition fees for non-EU students 

Alumni Fee *** Covers services provided by £300 £350 £350 

the alumni department upon 

graduation (charged once) 

Inbound Study Abroad Tuition fee per semester £6,650 £6,950 £6,950 

BA (Hons) Degrees 

All fees are quoted in GBP (pounds sterling). As the European 

Business School London is a private institution, all students pay 

the same fees regardless of nationality. Fees are updated each 

academic year and will be subject to a 4% or inflationary linked 

increase. Fees are also reviewed from time to time and may 

change from those listed. EBSL reserves the right to make such 

alterations or amendments as necessary. Please consult the 

website for current information. 

Tuition fees include a monetary value towards the cost of core text 

books available at the campus bookshop.You will receive a pre-loaded 

account card with which to purchase the required books.This does not 

apply to incoming study abroad students. 

Regent’s College charges fees on a modular basis, in line with the 

published annual fee. All fee increases occur at the beginning of the 

academic year, regardless of when a student begins their course at 

the College.Tuition fees are invoiced in full for the first year (payable 

in instalments by semester).Thereafter, an invoice for a standard 

semester will be sent to you prior to the start of each semester. 

The normal module load per semester is 60 credits, 120 over each 

academic year. Should a student take more or less than a standard 

module load then a credit or additional invoice will be raised in 

addition to the standard semester fee part way thought the semester. 

Modules that need to be re-taken are charged on an individual basis 

per module. Please note: at level 3 of the programme some modules 

run over the whole academic year and therefore there may not 

be an equal distribution of credits awarded in each semester.The 

invoices raised will take this into account and any credit or invoice 

will relate to either more or less than 120 credits being taken within 

one academic year.The charges for the Study Period Abroad and 

Placement Learning Project are at the standard semester fee rate. 

* If you accept an unconditional offer and fail, for any reason, to take 

up your place, you will forfeit your registration fee. If you accept a 

conditional offer and fail to meet the academic conditions of this 

offer, you will forfeit £100 of the registration fee. If you are refused an 

international student visa for the UK, then you will receive a full refund 

(you must supply us with a copy of the official visa refusal letter). 

Failure to take up a conditional offer on any other grounds will forfeit 

the entire registration fee. 

** Non-EU students are required to pay an advance deposit of £700 

towards their tuition fees.This deposit is deducted from the tuition 

fees on registration day.The deposit is non-refundable except for visa 

refusal.The deposit is, however, transferrable to an alternative period of 

study within 12 months. 

*** The alumni fee is not charged to BA (Hons) International 

Business and BA (Hons) International Events Management with 

Integrated Foundation students until they successfully complete the 

foundation-level studies. It is charged when they progress to the first 

year of degree-level studies.

How to pay 

Please note that tuition fees must be paid at least one week 

before the start date of the programme.Tuition fees are 

invoiced in full for the first year (payable in instalments by 

semester).Thereafter you will receive an invoice each semester. 

You may not enrol and start classes until full payment of your 

first semester’s fees has been received.Tuition and services 

may be withdrawn in the case of non-payment. 

Payment may be made by cheque, bank transfer, debit 

or credit card, online or in person. All fees for tuition, 

registration and alumni services must be made payable to 

Regent’s College. Cheques should be in pounds sterling. An 

amount of GBP £15.00 to cover bank charges should be 

added to the invoice total where payment is made by sterling 

cheques from a non-UK bank. 

If you wish to pay in person, the Finance Office is open 

Monday to Friday, 09:00-17:00. If you wish to pay by credit 

card, please note that a 2% surcharge will be added to the 

cost of tuition fees.There is no surcharge for any other fees, 

or for payment by debit card.To pay by debit or credit card, 

please visit our website: www.regents.ac.uk/ebsl 

Tel +44 (0)20 7487 7473 

Fax +44 (0)20 7477 2991 

Email finance@regents.ac.uk 


Refund Policy 

If you begin a course and then wish to withdraw you must 

advise the Registry, and officially withdraw in writing using the 

Withdrawal From Studies form. 

Once you have officially withdrawn from the School, you may 

be able to claim a refund of tuition fees if you withdrew within 

the first four weeks of the semester. Requests for refunds 

of tuition fees must be made in writing to the Commercial 

Manager, and must be made within two weeks of your official 

withdrawal date. 

For full information regarding the refund policy, please consult 

the website: www.regents.ac.uk/ebsl


REGENT’S COLLEGE LONDON: 

A UNIQUE ENVIRONMENT 

Regent’s College London is situated in the heart of Regent’s Park, central London. Built 

in 1913, the main quadrangle of classrooms is surrounded by halls of residence, lawns and 

tennis courts and, beyond these, the extensive gardens and lakes of Regent’s Park. Our 

tranquil campus environment is only minutes away from the financial centre of London, 

the West End, and the many attractions of this exciting European city. 

Regent’s College London comprises six specialist Schools, including EBSL. All students are 

members of their own School, as well as members of the wider student community of 

Regent’s College, and benefit from our extensive campus facilities and student support.

Regent’s Business School London offers a BA (Hons) degree 

in Global Management with specialist pathways in Global 

Business Management, Global Business & Design Management, 

Global Business & Sustainability Management, Global Financial 

Management and Global Marketing Management, as well 

as an Integrated Foundation.The School also offers an MA 

Business Management in International Travel & Tourism and 

an MA Global Management with specialist pathways in Family 

Business, Finance & Business Development, Marketing & 

Communications and People Management & Leadership. 

www.regents.ac.uk/rbsl 

Regent’s American College London (RACL) offers four-year 

American BA degrees awarded by Webster University, USA. 

Majors available are: Art History & Criticism, European Studies, 

Film Studies, History, International Human Rights, International 

Relations, Management, Management with International 

Business, Management with Marketing, Media Communications, 

Political Science, Psychology and Public Relations. 

RACL also offers the longest-running American MBA 

programme in London, as well as the following American 

postgraduate qualifications: MA in International Non- 

Governmental Organisations, MA International Business, MA 

International Relations, MA Management & Leadership, MA 

Marketing, MA Media Communications and MS Finance.We 

also offer a full-time and part-time MBA and an MBA with 

Emphasis. All programmes lead to the award of a degree from 

Webster University, USA. 

www.regents.ac.uk/racl 


The London School of Film, Media & Performance is a new, 

ground-breaking centre of academic and professional training 

for those who want to work creatively in film, theatre, radio, 

music, performance, media management and the arts.The 

School offers one-year and intensive Acting Foundation 

courses, as well as three-year BA (Hons) degrees in Acting & 

Global Theatre; Creative Industries; Film,TV & Digital Media 

Production and Screenwriting & Producing. A two-year, parttime, 

distance learning MA Writing for Screen & Stage is also 

available, and is the only course of its kind in the UK. 

www.regents.ac.uk/lsfmp 

The School of Psychotherapy & Counselling Psychology 

offers Foundation/Certificate Programmes, Pre-Professional 

Programmes (MA and Postgraduate Diplomas), Professional 

Programmes (Advanced Diplomas) and MPhil/PhD 

Programmes in psychotherapy and counselling psychology, 

together with short courses aimed at the business community 

in subjects including Alternative Dispute Resolution. It also 

offers a one-year Foundation Course in Psychology, a threeyear 

BSc (Hons) Psychology and a four-year BSc (Hons) 

Psychology with Integrated Foundation. 

www.regents.ac.uk/spcp 

Internexus English Language School offers English language 

classes and support to students throughout the academic year, 

including pre-college courses/pre-sessional English courses, 

IELTS examination preparation, business English courses, 

general English courses, and internship programmes. 

www.regents.ac.uk/internexus 

More details on the Schools and their programmes are 

available from our External Relations Office: 

Tel +44 (0)20 7487 7505 

Email exrel@regents.ac.uk


STUDENT LIFE 

Our superb facilities, social activities and 

extensive student support ensure that you 

can make the most of every moment at 

Regent’s College London. 

Food and drink 

With coffee shops, bars, a deli, restaurants and vending 

machines all on campus, you are spoilt for choice when it 

comes to food and drink: 

Ì The Regent’s College Refectory, our main dining hall, offers 

a wide selection of dishes from around the world.The menu 

changes each day and caters for a variety of diets, including 

vegetarian. Open from early morning until evening, the 

Refectory is a popular choice for meals and as a meeting 

point for students. 

Ì With its attractive feature fireplaces, marble columns and 

wood-panelled walls, the Regent’s College Brasserie is a 

favourite student meeting place.The Brasserie includes a 

restaurant with an impressive Italian-inspired menu, as well as 

a more informal café offering an extensive range of coffees, 

alcohol and soft drinks, sandwiches, cakes and pastries. 

Ì The Regent’s College Students’ Bar offers lunch during 

term-time, with a different menu each week. It is open every 

evening and is a great place to socialise, with large flat-screen 

televisions, a pool table and games,‘happy hour’ and an 

evening menu of burgers and snacks. 

The Student Centre 

The Student Centre provides all kinds of non-academic 

information and assistance, to help you make the most of being 

a student in London. It offers many different opportunities to 

relax, socialise, be creative and exercise. 

You can take part in a wide variety of social activities ranging 

from day trips to Stonehenge and Bath, weekend trips to Paris, 

Edinburgh or pony trekking in Wales, to parties, karaoke nights 

and quiz nights.The Student Centre contains a vast collection 

of guidebooks, maps and similar material on London and the 

United Kingdom, as well as most European countries and 

major cities.You can also hire camping equipment. 

This is the place to come for: 

Ì Student discount travel cards 

Ì International Student Identity Cards (ISIC) 

Ì National Union of Students (NUS) cards 

Ì Greatly discounted subscriptions to the Financial Times 

Ì Free copies of the Wall Street Journal 

We also offer a fax service and generally can help with most 

non-academic queries. 

The Student Common Room, part of the Student Centre, is 

furnished with sofas, PCs and a large flat-screen TV, as well as 

wireless internet access. Come here to chill out and meet your 

friends between classes and in the evenings. 

The music room, equipped with guitars, a drum kit and 

keyboards, as well as PA system, microphones and amplifiers, 

provides an ideal environment for your creative talents. Please 

note that amplified music and drums are to be played only 

after close of official college business.The piano room, however, 

can be used during the day.

Sport and fitness 

Our well-equipped gym provides the ideal surroundings 

for keep-fit enthusiasts.We offer 22 stations, including 14 

cardio-vascular machines (equipped with cardio theatre), 

seven resistance machines and a free-weights section, as 

well as changing and shower facilities. 

We offer a varied programme of evening fitness classes, 

including yoga, pilates, zumba, body pump and street dance. 

Surrounding the campus are tennis and basketball courts, and 

a five-a-side football pitch. Our sports teams include football, 

rugby, basketball, netball and polo teams.You can also play 

tennis and table tennis on campus. 

Health care 

All students are entitled to free healthcare under the UK 

National Health Service, and to free accident and emergency 

hospital care while in the UK (six months or more). However, to 

gain your entitlement it is vital that you register with a local NHS 

doctor.The Student Centre can assist you with this process. 


Regent’s College Student Union 

The aim of the Regent’s College Student Union is to enrich 

student life by creating a social environment on campus, 

where you can network, interact and make the most of 

your student years. 

The Student Union supports a number of clubs and welcomes 

the creation of new societies and clubs on campus.The 

Student Union also organises several campus-wide social 

events each semester, including barbecues, parties and 

networking events. As a new student you are encouraged to 

join the Student Union and get involved. 

Student support and personal counselling 

In addition to the academic support provided by your 

tutor, you will also have access to one-to-one confidential 

counselling offered by the on-campus Student Services. 

Email studentsupport@regents.ac.uk 

English language support classes 

Regent’s College has its own English Language School 

(Internexus) which offers English language support 

throughout the academic year.This is available for all 

students, but primarily for those who need help with 

academic writing and reading texts. Pre-sessional English 

courses are also available, with business options in the 

summer and academic options throughout the year. 

Please see page 38 for more information.


ACCOMMODATION 

We know how important it is to secure 

comfortable, affordable and conveniently 

located housing. We offer you personal 

support in finding accommodation in 

London, both on and off campus. 

Our Accommodation Office offers the following services: 

Ì Management of all on- and off-campus college 

accommodation bookings 

Ì Advice on all aspects of housing 

Ì List of landlords, flat shares and homestays 

Ì List of estate agents 

Ì List of residence halls in London 

Ì List of local hotels and guesthouses 

Ì Automatic housing updates by email 

Ì Preferential rates for certain residence halls when booked 

through Regent’s College London 

College-managed accommodation 

We offer on-campus housing for approximately 250 students, and 

rental of off-campus accommodation subject to demand. Collegemanaged 

housing is offered on a semester basis, and priority is 

always given to students who are starting their first semester. 

Reid Hall 

Housing 220 students, Reid Hall looks out over the lake and 

park surrounding the campus.A college representative is on duty 

at the front desk 24 hours a day and a member of the Student 

Services team also lives in the Hall. Residents have swipe card 

access to the building and get a key to their individual room. 

Rooms are available as singles, twins or triples. Single-sex 

bathrooms are located on the corridors of each floor, as 

well as a small kitchen area with kettle, sink and microwave. 

Fresh linen is provided every two weeks and there is a coin- 

operated laundrette in Reid Hall. Eight rooms in Reid Hall have 

wheelchair access and are located on a corridor which has a 

wheelchair-accessible bathroom. 

Oliver Hall 

Oliver Hall houses 24 students in twin rooms similar to those in 

Reid Hall. Four of the rooms have their own bathrooms, while 

the others share showers located along the corridors. Residents 

have swipe card access to the building, plus a key to their room. 

They have full access to Reid Hall and all of its facilities. 

Oliver Flats 

Oliver Flats comprise four rooms, located in a corner of the 

campus separate from Reid and Oliver Halls.Three of the 

rooms are singles and one is a twin room.They all have their 

own bathrooms and internet access. Residents have full use 

of Reid Hall and its facilities. 

Accommodation fees 

Reid Hall/Oliver Hall 2012/2013 2013/2014 

Single Room £320 £340 

Twin Room £261 £275 

Triple Room £244 £260 

Oliver Flats 2012/2013 2013/2014 

Single Room £354 £375 

Twin Room £320 £340 

Ì Weekly rates for one person including bills and a meal plan 

Ì Damage deposit for all on-campus accommodation £200 

Ì All fees are reviewed annually and may be subject to change 

Meal plan 

All on-campus accommodation fees include a meal plan.This 

is provided through a debit-card system.You will receive a 

set amount of credit per semester, stored on a swipe card, 

to use in the Refectory for buying food and drink. 

Contact us 

To apply for on-campus housing, or to enquire about any 

other service, please contact the Accommodation Officer. 

The on-campus housing application form is also available to 

download from the accommodation section of the website. 

Tel +44 (0)20 7487 7483 

Email accommodation@regents.ac.uk

LEARNING RESOURCES 

We offer a wide range of learning resources 

to support your learning and research 

activities, both on and off campus. This 

includes our well-stocked library, an online 

virtual learning environment (VLE) and a 

media services department. 

The Tate Library 

The Tate Library contains 40,000 books in its main collection. 

We subscribe to over 200 journals, many of which are also 

available in electronic format.The library also holds a wide 

range of DVDs, international newspapers and periodicals. 

In addition to books, journals and audio-visual materials, the 

library provides access to databases and electronic journals. 

The Library team liaises closely with academic staff to ensure 

that the resources available support and enhance current 

academic programmes. 

All students are offered a Library induction, and information 

retrieval and search skills classes are available for research 

support. Following induction, you are encouraged to request 

additional sessions with the academic liaison librarians, for 

individual or small-group information retrieval training.You can 

also contact the academic liaison librarian for your programme 

with specific enquiries and to gain one-to-one support. 


The Tate Library offers dedicated spaces for laptop use and 

group work, as well as a silent study area for independent 

learning.The Group Study Room in the Library may be 

booked for collaborative activities such as the preparation 

of presentations, or screening of audio-visual materials. 

Open-access computer rooms may be used for online and 

database training. Laptops are available to borrow from the 

Library, which is fully Wi-Fi enabled. 

Online learning 

Blackboard is the College’s VLE, which gives you access to 

course materials and other information provided by your 

tutors. Every course module has an area within Blackboard.You 

are also able to submit work remotely and receive feedback 

from your tutors via Blackboard. 

Media Services 

The Media Services department offers a variety of equipment 

for loan, including camera kits (ranging from simple flip cameras 

and digital SLRs to professional HD cameras) and location 

filming kits (including lighting and sound recording and laptops 

for editing).There is a professional HD standard TV studio 

and control room, as well as a mobile TV studio which can 

be booked. In addition, Apple Mac edit suites with the latest 

Final Cut Pro Studio and Adobe Master Collection software 

are available. Classrooms are equipped with multimedia 

presentation systems and are connected to the internet and 

computer network. 

Information Technology Centre 

The Information Technology Centre contains around 200 

networked PCs, running Microsoft Office and providing 

internet access and other networked resources. Of these, 

50 PCs are available 24 hours a day, seven days a week. Staff 

members are available to provide support. 

Postgraduate Centre 

The Postgraduate Centre in Jebb Basement contains additional 

computer space, a reprographics area and an informal seating 

area. A member of the Library Team is time-tabled to provide 

an additional enquiry point in this area.


INTERNEXUS ENGLISH LANGUAGE SCHOOL 

Regent’s College London has it own English 

language school on campus, which offers 

language classes and support to students 

throughout the academic year. This is 

available for all students, but primarily 

for those who need help with academic 

writing and reading texts. 

Pre-college courses / Pre-sessional English course 

If you need to improve your English skills in order to study at 

Regent’s College, we offer pre-sessional English courses that 

you can take before you start your studies – for example, over 

the summer months. 

We use the Cambridge International English Language Testing 

System (IELTS).This gives us an excellent success rate in 

providing you with the English language skills you need for 

higher education study in the UK. 

The Cambridge IELTS exam course combines general English 

with the specific language skills needed for academic study. 

This can be taken as an eight-week intensive course or as a 

12-week intensive course, depending on your level.You will 

have 27 hours of classes per week.This course focuses on: 

Ì Writing essays 

Ì Understanding academic texts 

Ì Improving vocabulary 

Ì Exam techniques 

Ì Listening skills for lectures 

Ì Discussing, debating and presenting 

Business English courses 

We also offer a programme of short business courses, available 

during the summer.These two-week courses are aimed at 

students who have not previously studied business. Each 

course combines morning classes of Business English taught 

by Internexus, with afternoon lectures introducing business 

subjects. You will have 25 hours of classes per week.We offer 

the following Business English courses: 

Ì Business and Management Operations 

Ì Introduction to Economics 

Ì Introduction to Accounting and Finance 

Ì Principles of Marketing 

Internship programmes 

Students first take a full-time English course followed by a fulltime 

unpaid work placement.Work placements are allocated 

on arrival and can be arranged in almost any sector, including 

administration, finance and marketing.You will be able to 

improve your English and gain important international work 

experience.You will receive a certificate from both the English 

course and the placement. Please note, this programme is 

currently only available for students from within the EU. 

For more information on Internexus English Language School, 

and the above courses, please contact us: 

Tel +44 (0)20 7487 7489 

Email internexus@regents.ac.uk

EVENING LANGUAGE CLASSES 

All students can benefit from part-time, 

evening foreign language classes taught by 

highly skilled professionals experienced 

in teaching both general and business 

language courses. Courses are available for 

those starting a new foreign language or 

improving a language already studied. 

We offer evening classes in the following languages: 

Ì Arabic 

Ì Chinese 

Ì French 

Ì German 

Ì Italian 

Ì Japanese 

Ì Portuguese 

Ì Russian 

Ì Spanish 

Our language tutors are all native speakers, and use the latest 

multimedia resources and teaching methods. Group sizes are 

kept small, typically between six and 15 students per class.This 

ensures a high level of interaction between student and tutor, 

and contributes to an excellent learning environment. 

Classes take place on campus, in the evening, allowing you to 

fit your foreign language study around your studies. Students 

benefit from a 50% discount on the full cost of a language 

course.We offer classes at the following levels: 

Beginners 1 

This course is for students with no or very little knowledge of 

the language. After successful completion, you will have grasped 

the basics of how the language operates.You will also be 

able to have simple interactions and exchange basic personal 

information, including your likes and dislikes. 

Beginners 2 

This course is for students with some previous experience 

of language learning. After successful completion, you will be 

able to engage in simple conversation on frequent and familiar 

topics, exchanging information about yourself and your routine, 

your interests and plans, travel and shopping. 


Elementary 

This course is for students who have a good knowledge of 

the basics of the language. By the end, you will be able to 

communicate with increased fluency and accuracy, talk about 

past experiences and future events, make suggestions and 

requests, and operate successfully in personal, social and some 

routine professional situations. 

Intermediate 

This course is for students who have studied the language 

before and have a good knowledge, being able to 

communicate about standard situations, including talking about 

past events and the future. By the end of the course you will 

be able to communicate with greater fluency and accuracy 

with native speakers on frequent topics and in routine 

situations in personal, social and business contexts. 

Proficient 

Students who join this course will have a very good command 

of the language and its grammatical structures as well as as 

well as the ability to adapt their language to a wide range 

of settings. By the end, you will be able to use the language 

confidently, communicate with native speakers, engage in 

debates, use more sophisticated structures, and read and 

understand authentic written and aural texts. 

Please note that not all levels may be offered for every 

language. For more information about evening language 

courses please contact us: 

Tel +44 (0)20 7487 7876 

Email languages@regents.ac.uk


INFORMATION FOR DISABLED STUDENTS 

Regent’s College seeks to ensure that 

all students can participate fully as equal 

members of the learning community. 

We will make every reasonable effort to 

support students with a disability, including 

physical impairments, specific learning 

difficulties and mental health conditions. 

Disclosure on application 

If you have a condition that could affect your ability to participate 

in your chosen course or in campus life, we would strongly 

encourage you to tell us about it when you apply.You can find out 

more from the disability information pages on our website. 

Once you have told us, our Disability Officer will contact you 

to discuss your support needs. If you have not already told us 

about a disability, and require specific support, please contact the 

Disability Officer as soon as possible after you arrive. 

If you have a specific learning difficulty, such as dyslexia, we ask 

you to provide a diagnostic report from a suitably qualified 

professional.This is so that we can assess your needs appropriately 

and make any necessary adjustments.The assessment should have 

been carried out when you were aged 16 or older. If it is in a 

foreign language, please provide an English translation. 

If you suspect that you may have a specific learning difficulty, but 

have not been diagnosed, please ask the Disability Officer about 

our free screening service. 

Any data that we collect about you is stored on the College’s 

secure student record system, which may only be accessed by 

authorised staff. 

Improving access to College facilities 

We are committed to improving access to and within the 

College buildings.There is a continuing programme to facilitate 

access around the campus with ramps, lifts and automatic doors. 

Some classes, however, are delivered in teaching rooms that 

can only be reached by stairs. If you have a condition that 

affects your mobility and you require ground floor rooms or 

rooms with lift access, you should contact Student Registry. 

Tel +44(0)20 7487 6149 

Email studentregistry@regents.ac.uk 

Funding 

UK students (and those with ‘settled’ status) can apply for 

the Disabled Students’ Allowance (DSA). Details on what 

the allowance can be used for and how to apply can be 

found on our website.The Disability Officer can assist you 

with your application. 

Student Disability Policy 

You can find lots more information on about the campus 

and the support available to you, plus a complete copy of the 

Student Disability Policy on our website. You can also contact 

the Disability Officer: 

Tel +44 (0)20 7487 7863 

Email disability@regents.ac.uk

CAREERS AND BUSINESS RELATIONS 

Our team of dedicated careers and 

business relations staff can offer a wealth 

of careers education, information, advice 

and guidance to help you to secure your 

career goals. This includes extensive 

careers counselling, as well as assistance 

in finding an internship or a permanent 

job after graduation. The department can 

help with the following: 

Needs analysis 

You will initially be invited to complete an online needs analysis 

form to help determine how best we can support you with 

your career development.Within 24 hours of completion you 

will be contacted to schedule a first appointment with your 

careers adviser, during which personal employability needs and 

general career aspirations will be discussed. 

Employability skills workshops 

Current workshops include job search strategies; CV writing, 

cover letters and application forms; preparing for assessments 

and interviews; networking and using social media. Attendance 

at these sessions will equip you with the broad skills necessary 

to be successful at all stages of the recruitment cycle. 

Personalised careers guidance 

Having attended the workshops, you are encouraged to 

arrange one-to-one follow-up appointments with your careers 

adviser to build on knowledge gained. By addressing any 

questions you have and assisting you in applying your learning 

to your personal job searches, your careers adviser will enable 

you to make genuine progress towards the achievement of a 

suitable role in your chosen field. 

Career coaching sessions 

Professional one-to-one career coaching sessions will challenge 

your thinking regarding career direction and provide tips and 

suggestions to build your own professional network to secure 

your first position, or even start your own business. 


Careers events 

Each semester the CBR organises a number of sector-specific 

workshops, seminars and networking events on campus. 

These are attended by many international companies and 

organisations and offer an invaluable opportunity to find 

out about employment prospects in different industries and 

business sectors, and develop your professional network. 

Recent events have helped students find out more about 

careers in banking and finance, consulting, fashion, luxury 

brands, the media and the not-for-profit sector. 

Online resources 

In addition to regular face-to-face contact with our expert 

staff, the CBR offers a wide range of online resources to help 

you in your job search.These include advice sheets, videos 

and self-assessment tools. 

Our online vacancies board advertises the latest internships, 

part-time work, volunteering, graduate and postgraduate 

opportunities, available in the UK and globally.This service is 

free to employers, who can also use this facility to advertise 

live business projects or consultancy projects that could make 

an interesting dissertation topic for students. 

Students looking to work abroad can also consult the Going 

Global database. 

Work experience and internships 

All EBSL undergraduate students undertake periods of work 

experience and internships during their time at Regent’s College. 

Such experience is invaluable and will greatly enhance your 

educational experience.The department can provide support 

and guidance on finding a suitable internship. 

For more information, please contact the Careers and Business 

Relations team: 

Tel +44 (0)20 7487 7419 

Email careers@regents.ac.uk


ALUMNI RELATIONS 

Regent’s College Alumni Association 

is an exclusive club with a diverse and 

vibrant membership. 

Once you have graduated from EBSL you automatically 

become a member of Regent’s College Alumni Association. 

With over 10,000 members worldwide, graduated from all of 

the College’s constituent Schools, you will be part of a group 

that includes some of the most accomplished professionals in 

international business as well as practitioners in fields such as 

counselling, film production and international relations. 

Membership offers you many benefits including networking 

opportunities, careers guidance, regular events and access 

to the library and our IT support centre.We will also keep 

you up to date with the latest news from EBSL and Regent’s 

College London. 

As a former student of EBSL you will be invited to regular 

reunions and events with other EBSL alumni and teaching staff 

as well as members of the wider College community of alumni 

and students. If you move away from the UK after graduation 

we hope you will join one of the growing number of Regent’s 

Clubs based in cities all over the world.You may even like to 

co-ordinate one yourself in your hometown. 

With regular e-communications and two magazines, you will 

be kept fully up to date with College and alumni news and be 

able to read about new alumni benefits and opportunities as 

they are launched.We publish your news regularly and include 

in-depth features on alumni. 

There are also opportunities for you to put your post-EBSL 

experience to work helping current and prospective students 

as an alumni volunteer or mentor. 

All you have to do is keep us informed of your contact details 

and email address after graduation. 

Tel +44 (0)20 7487 7599 

Email alumni@regents.ac.uk 

The alumni network is an incredibly powerful resource. 

With the calibre of people at Regent’s College London, 

anyone not looking to make use of this platform is 

seriously missing out. 

Anthony Ganjou / UK / CURB Media Limited 

Graduate / 2002


POSTGRADUATE DEGREE PROGRAMMES 

The European Business School London 

offers a portfolio of Master’s degrees, 

designed to foster professionalism and an 

international outlook. Each course is one 

year in length, full-time, with start dates in 

January and September each year. 

MA Luxury Brand Management 

This programme recognises that luxury and prestige companies’ 

top executives need a specific kind of business expertise. 

They have to manage leading brands in a highly competitive 

context, combining this knowledge with innovative and creative 

potential and a strong cultural perspective.The MA Luxury 

Brand Management combines study of the practicalities of 

management with the creative and aspirational perspectives 

required to facilitate the total experience for consumers. 

MA Management with pathways 

Ì Pathway in Entrepreneurial Management Entrepreneurship 

is one of EBSL’s key strengths.The programme is ideal for 

students wishing to launch their own business enterprise, 

expand upon a family business or focus on small to 

medium-sized enterprises 

Ì Pathway in Human Resource Management This programme 

develops comprehensive knowledge and skills across a wide 

range of managerial leadership areas in an international 

context, including strategic human resource development, 

reward management and industrial relations 

Ì Pathway in International Business International business 

managers need both theoretical and practical tools to assess 

the financial, commercial, political, economic and social 

factors affecting cross-border decisions.This pathway offers a 

comprehensive overview of the different frameworks they will 

encounter in the course of their international working lives 

Ì Pathway in International Marketing This programme deals 

with the complex issues facing marketing managers in the 

21st century.The course aims to empower students with a 

mastery of effective marketing, and provide an insight into 

the international business environment 

MBA International Business 

The MBA International Business has been designed to make 

graduates eminently employable in almost any industry.With a 

focus on three key themes: strategy, ethics and internationalism, 

the programme covers all aspects of conducting business 

globally.The course is highly practical as well as academic, 

providing graduates with both the necessary tools and 

theoretical underpinning for success in any business situation. A 

key feature of the programme is the semester spent studying 

abroad at one of our partner institutions in Belgium, Brazil, 

Canada, Denmark, France, Korea, Portugal, Spain or the USA. 

MSc Global Banking & Finance 

The MSc Global Banking & Finance offers rigorous academic 

and practical training, preparing graduates for work in 

multicultural, globalised financial and banking organisations. It is 

ideal for students interested in a career in investment banking, 

corporate finance or the financial services industry in general. 

The course is open to applicants who have a business, financial 

or mathematical academic background. 

For more information, visit our website www.regents.ac.uk/ebsl


COURSE MODULES 

BA (HONS) INTERNATIONAL BUSINESS AND 

BA (HONS) INTERNATIONAL EVENTS MANAGEMENT 

WITH INTEGRATED FOUNDATION 

Additional English This module provides additional support in 

English, partly to enhance understanding - especially of technical 

terms - and partly to improve accuracy in reading, listening, 

speaking and writing.You will receive appropriate support from an 

English language, or business English specialist. Class sessions focus 

on practising and strengthening business and academic English 

language skills in listening, speaking, reading and writing in a business 

English context.This module is suited to students who are having 

difficulty in taking lecture notes in English, understanding assessment 

questions and tasks, or writing answers. 

Business Study Skills This module will help you to develop the skills 

that will underpin your undergraduate studies.Through practical 

exercises you will learn how to organise your time effectively, analyse 

assignment questions, research using online and printed sources, write 

up assignments with correct referencing, design and deliver effective 

presentations and develop the skills required for working in teams. 

Foundations of Economics This module introduces the way 

economies operate.You will explore basic economic concepts, 

and learn about both the macroeconomic and microeconomic 

environment in which a business functions.You will gain insight into 

how markets work and the role of the central bank in a financial 

system, and look at how different countries work under different 

economic systems. 

Foundations of Finance and Accounting This module offers a broad 

introduction to finance and accounting and introduces the key 

concepts and processes of finance.You will learn to prepare and 

interpret basic accounting statements.The nature and purpose of the 

three main financial statements, and the accounting conventions used 

in their construction, are explored.You will gain the skills to calculate 

and interpret simple ratios using financial statement information.You 

will learn how financial decisions are related to business strategy. 

Foundations of International Events Management This module is for 

students intending to continue to the BA (Hons) International Events 

Management. It introduces the use of events in modern-day commerce 

and the international events management industry.You will gain an 

overview of event logistics, marketing, human resource management 

and budgeting.You will consider the role of events and factors in their 

successful delivery, as well as gaining a wider understanding of the 

impact of events beyond the event organiser. 

Foundations of International Relations This module creates a basic 

understanding of some of the fundamental issues in the world and 

the approach of International Relations (IR) in trying to describe and 

analyse their complexities.You will learn about the theories of IR, 

and explore topics such as human rights, international law, the role 

of the state, peace and war, the global economy and global crises. 

On completing this module, you will have a strong perspective on 

the key issues confronting business organisations within the world of 

international politics and the global economy. 

Foundations of Language and Culture This module is for students 

intending to continue to the BA (Hons) International Business. 

Learning a language increases communicative competence, and helps 

you to develop a range of other skills and competencies, from linguistic 

skills to socio-linguistic, cognitive and semantic skills.You will learn 

one language of which you have no prior knowledge, from a choice 

of Arabic, Chinese, French, Italian, Japanese, Portuguese, Russian or 

Spanish.The module is for beginners, and introduces both the language 

and the societies where it is spoken. 

Foundations of Marketing This module introduces the basic 

knowledge of marketing you will need to further your studies in any 

business-related degree programme. Businesses must adapt in order to 

survive, and it is the role of marketing to identify and respond to new 

opportunities.This module will give you a basic understanding of the 

core concepts of marketing and their application to real-life cases.You 

will gain confidence in recognising and analysing marketing situations, 

and interpreting results. 

Foundations of Operations Management This module introduces a 

crucial basic function of business – putting plans into action to achieve 

a physical result.You will look at production and distribution, and 

the systems and resources involved.Various methods for managing 

operations used to achieve effectiveness and efficiency, or enhance 

quality, are examined.You will also gain hands-on experience in working 

with charts and network diagrams aimed at reducing complex tasks 

to a series of component phases, and other techniques essential for 

managing operations effectively. 

Identity and Culture This module encourages you to reflect on your 

own identity and the variety of cultures that co-exist in the world. 

It encourages active, conscious creative thinking and guides you to 

apply creativity to formulate your own theories and opinions as well 

as share and reflect your observations within the group.You will look 

at similarities and differences between cultures and develop your own 

social skills. Ultimately the module will empower you to be accountable 

for your identity and recognise the value of cross-cultural collaboration 

to reach creative solutions. 

Mathematical and Quantitative Techniques in Business This module 

will give you the confidence to apply quantitative techniques in solving 

business problems. Quantitative techniques aim to minimise risk and 

mitigate the effects of uncertainty, thus aiding the decision-making 

process and allowing business objectives to be attained. Businesses 

often have to make decisions on the efficient allocation of scarce 

resources. Mathematical solutions are ideal for solving such problems, 

which increasingly for multinational organisations involve global 

environmental issues. 

People, Environment and Business This module aims to raise 

awareness of how consumer behaviour and globalisation affect the 

availability of resources, and the role of business in encouraging 

sustainable development.You will gain an overview of some of 

the major environmental cycles and events, and learn to evaluate 

business activities in relation to the natural environment and issues 

of sustainability.You will acquire basic knowledge of environmental 

management in service and manufacturing industries, and an overview 

of environmental management and policy.


Advertising and the Media in the Marketing Environment Effective 

use of advertising and media are fundamental to a marketing-oriented 

organisation.This module offers the fundamental knowledge and 

analytical skills you will need for advertising projects or careers in 

advertising.You will explore current academic advertising theory and 

contemporary practice, and learn how to develop effective advertising 

and media research projects on the basis of sound evidence and analysis. 

Aesthetic Enterprise This module aims to cultivate your imagination 

and understanding of aesthetic principles in developing more emotionally 

satisfying products and services.You will look at why the arts matter in 

business and how artistic principles can be translated into action.The 

module will encourage you to develop your own creativity, gain insights 

into what customers want and generate new ideas. 

Applied Project Management for IT Projects Successful project 

management requires planning, organising and managing resources to 

meet project goals and objectives of importance to businesses.This 

module will equip you with essential project-management skills and 

offers practical experience of using a variety of project management 

techniques.You will learn to use Microsoft Project to create projects of 

your own.The module also looks at project initiation, risk, estimating, 

planning, human factors, project execution and application of the 

Prince2 methodology. 

Branding Brands are powerful influencers, affecting the decisions and 

purchasing habits of consumers across the world.You will look at how 

brands are created to express an organisation’s personality and the 

processes involved. Using real-life scenarios, you will learn to prepare 

briefs and manage the design process from conception to realisation. 

Business Dissertation This module supports you in producing an 

original piece of written work, which reflects your entire academic 

experience at EBSL.The 10,000-word dissertation will focus on a 

specific business issue or problem and will synthesise your learning 

from module work at all levels, internships and work experience. 

You will be supported in developing your chosen topic, conducting 

independent research and finding original solutions to your chosen 

business issue.The module will help you to select academic-standard 

business research tools and techniques, and develop the analytical skills 

necessary for both business application and research. 

Business Forecasting One of the hardest tasks a manager has to 

do is to predict the future.This module introduces the principles 

and analytical methods of business forecasting.You will gain an 

understanding of the language of business forecasting, experience of 

using the common techniques, and will learn to interpret forecasts 

produced by others. 

Business Intelligence Historical, current and predictive analysis of 

large volumes of global data can be used to optimise and streamline 

business operations.This module examines the science of decision 

making and business data analytics and how they are used in a variety 

of real-world scenarios. It seeks to provide a broader perspective of 

this fast-emerging sector, emphasising the need for sound strategic 

bedrock.You will look at the steps involved in developing and preparing 

BI solutions and the variety of methods and models used to identify 

patterns in data.The main areas of the BI environment, including 


data warehousing, data mining and business process management, 

are covered, and you will also gain hands-on experience of the SAS 

package and other software solutions. 

Business, Management and Society This module explores the impact 

businesses and organisations have on society, particularly in relation 

to technological advances and the growth of social media.You will 

examine these phenomena as various and complex human and 

social interactions and look at issues of power, identity and inequality. 

Ultimately, you will consider the consequences of existing in a world 

where individuals and entire societies have unequal access to and 

unequal control over the direction of the digital future. 

Business Strategy In this module, you will study the frameworks and 

models necessary to analyse the position of an organisation or industry 

and its environment in relation to future direction and strategy.You will 

explore the process of decision making in an increasingly global, hypercompetitive 

context and analyse the importance of organisational 

strategy through the use of case studies and decision-making exercises. 

The module also introduces newer developments and concepts within 

the discipline, including real options, the resource- and knowledgebased 

views of a firm, sustainability in a strategic context, cognitive 

mapping and strategic decision-making. 

Collecting and Using Business Data This module examines business 

quantitative techniques and the issues involved in data collection. You 

will learn how to select appropriate analytical tools when presented 

with business data, and about the production and interpretation of 

computer-generated information for input into managerial decisionmaking 

processes. Finally, you will look at the computational analysis 

of business data and perform appropriate data collection for specified 

business situations. 

Communication Across Cultures This module aims to build your 

awareness of cultural differences and how they affect interaction between 

individuals and groups. It introduces some of the issues of adaptation you 

will need to consider for your Study Period Abroad.You will learn about 

different ways of thinking, behaving and communicating and increase your 

own cultural self-awareness.The course will also help you to develop 

practical skills for effective communication in inter-cultural situations, using 

scenarios drawn from education, business and daily life. 

Consumer Behaviour Consumer behaviour is complex and influenced 

by many factors. A thorough analysis and understanding of these 

factors allows organisations to plan effective marketing activities 

suitable to their target market.This module introduces the theoretical 

models and frameworks within the general consumer and buyer 

behaviour discipline.You will critically evaluate the various approaches 

to understanding consumer needs, psychology and attitudes, and learn 

to conduct effective consumer research projects. 

Cross-Cultural Perspectives in Management Success as an 

international manager requires an understanding of diverse business 

practices and the ability to reconcile cultural differences and dilemmas. 

You will examine the concept of culture in all its complexity and the 

different levels of culture that are at work in cross-cultural contexts. 

You will also look at inter-cultural sensitivity within the workplace, and 

analyse contemporary social and cultural issues in different societies.


Decision Support Systems Businesses rely on a vast array of data, both 

internal and external, to inform managerial decisions.With the use of 

quantitative analytical tools, companies can change the decision-making 

process from an art into a science.You will explore the business data 

modelling techniques available to the modern decision-support specialist, 

and learn about the methods used to create an accurate and timely 

snapshot of an organisation to produce business-intelligence solutions. 

Design Compliance Intellectual property is a dynamic area of law used 

to describe the rights that protect innovative and creative endeavour. 

This module examines the protection of ideas and the management of 

intellectual property rights.You will be introduced to the key principles and 

legal aspects of protecting intellectual property in the creative industries. 

Environmental Sustainability for Managers Environmental issues are an 

increasingly important factor in business. Investing in measures such as 

waste reduction and alternative energies serves both the business and 

customer interests.You will explore the most pressing environmental 

issues from a global management perspective, and learn about essential 

evaluation and monitoring techniques. 

European Law This module introduces the general principles of EU law, 

how it operates and the relationship with the laws of member states.You 

will study the history of the original European Economic Community 

and its development into the expanding European Union of today.Areas 

of law covered include the single market, freedom of movement, human 

rights, economic rights, the internal market and competition law.You will 

also examine the penalties for member states who fail to implement EU 

policies, and the corporate and international obligations of different types 

of business organisations in relation to the EU. 

Financial Accounting II This module covers accounting in more 

complex financial scenarios and transactions covered by the 

International Financial Reporting Standards.You will develop the 

knowledge, understanding and practical skills necessary to frame 

appropriate accounting entries and financial statements.You will 

explore current issues in global financial markets and the role of 

financial reporting, as well as the response to future developments. 

Financial Media and Communications Financial stories have dominated 

the political agenda and national media headlines in recent years.This 

module looks at how events get picked up by the media, triggering 

responses in the financial markets. It includes an overview of the 

editorial and production process, particularly in integrated financial 

newsrooms such as Bloomberg or Reuters.You will learn how to 

deconstruct news stories and research topical issues affecting the 

financial markets and businesses in general.The key regulatory 

requirements underpinning financial announcements are covered, 

as well as the ethical and compliance issues involved with the 

communication and coverage of financial markets. 

Financial Reporting Accounting is the ‘language’ used by businesses 

to communicate business performance and status to investors.You will 

explore the key financial statements used by managers and shareholders 

to make informed business decisions and develop an understanding of 

the importance of accounting concepts.You will learn to prepare financial 

statements and make accounting presentations as part of a team. 

Financial Risk Management This module aims to provide a 

comprehensive and detailed understanding of the use of derivatives for 

selling, trading and hedging, and their wider implications.You will learn 

to critically analyse a range of issues with respect to specific products 

and financial risk management in general.The module aims to develop 

your capacity to work in investment banking, investment management, 

the finance function of a firm, or in a regulatory or oversight capacity. 

You will gain skills in working as a team to analyse data and assess 

problems on a financial risk management project. 

Global Banking Banking is a special sector of the financial industry 

which is affected by globalisation trends and changes in the regulatory 

environment.This module examines the purpose, principles and 

fundamental concepts of today’s financial markets, instruments and 

institutions in the context of globalisation and international trade.You 

will look in particular at banking and its changing nature, not only as an 

intermediary between lenders and borrowers, but also as the provider 

of other financial services. 

Global Human Resource Management This module looks at the 

key aspects of employing people internationally, irrespective of the 

sector of the economy in which they are employed.You will learn 

from a line manager’s perspective how to employ, lead and develop 

employees in a global setting. 

Human-Computer Interaction in Business Contexts The fast-paced 

nature of business makes it important for computer users to interact 

intuitively and effectively with technology to accomplish tasks.This 

module investigates human-computer interaction (HCI) through a 

variety of methodologies, models and design guidelines, and explores 

real-world case studies in the wider business context.You will learn 

why HCI principles are important to the operation of business systems, 

and how apply interface design guidelines.You will also develop skills in 

prototyping and evaluating interfaces for business uses. 

Individualised Learning Project This module is designed to enable 

final-year students (in consultation with the programme director) 

to complete the requirements for their degree at a distance from 

the campus, and replaces an elective module within the degree 

programme.You will explore a specific issue affecting an organisation 

within a business, management, cultural or linguistic context, and 

develop your research and analytical skills in producing a report. 

Information Management This module provides a comprehensive 

overview of current and trend technologies and systems, as well as 

a business-level understanding of where to use them and what their 

implications are for strategic, tactical and operational management.The 

module will also help you to understand and assess the potential benefits 

and threats to an organisation.You will learn about the selection of 

information systems and the development or outsourcing of such systems. 

Information Modelling and Database Design This module highlights 

the importance of information and data to institutions of all sizes.You 

will examine the core concepts of information modelling, covering 

various industry-standard techniques used to break down raw 

information into usable data models.The module will also touch upon 

the subject of Enterprise Systems, giving an overview of the nature of 

organisations with multiple data stores and interfaces.

Information Technology for Business This module will give you a 

solid grounding in the fundamental IT skills you will need throughout 

the programme and in employment.You will learn to create and 

manipulate documents, spreadsheets and presentations using the 

Microsoft Office packages Word, Excel and PowerPoint, to develop 

essential skills which will underpin your performance in all other 

business modules. 

Innovation for Sustainable Global Enterprise This module aims 

to develop your critical appreciation of how global enterprises can 

respond to social, environmental and economic dilemmas.You will 

explore the strategic relationship between innovation and sustainable 

enterprise, and look at how to develop business while protecting social 

and natural resources. 

Integrated Marketing Communications This module introduces 

current integrated marketing communications theory and 

contemporary practices.You will learn to identify and critically 

evaluate the range of frameworks through which integrated 

marketing communications may be investigated, analysed and 

discussed.The module will support you in developing the 

skills to construct and conduct effective integrated marketing 

communications research projects, enabling more effective marketing 

decisions to be made upon the basis of sound evidence and analysis. 

International Business This module explores the social, political, 

economic and cultural framework within which international 

business has developed in the last few decades. It looks at how 

multinational companies seek to gain competitive advantage 

at international level, and the constraints on global corporate 

development.You will examine the different and often opposing 

theories on desirable international development – both in macro 

and micro terms – and explore the conflicting political, social and 

cultural interests at stake in international decisions. 

International Business Environment This module introduces various 

aspects of the modern business environment and enables you to 

appreciate the challenges facing today’s organisations.You will explore 

real-life events and academic theory by analysing and evaluating 

international business situations.The module will equip you with the 

analytical tools to understand the interface between business and its 

ever-changing environment. 

International Economics This module looks at how distinct economies 

(nation-states) interact with one another in the process of allocating scarce 

resources to satisfy human wants.You will explore the reasons why nations 

trade with one another, and the arguments for and against free trade and 

protectionism.The module also examines the activities of multinational 

and global corporations, and different types of exchange rate systems 

and their significance in international trade.You will gain understanding of 

the reasons for currency and debt crises and be able to evaluate differing 

perspectives on the role of regional trading blocs in the work economy. 

International Law International law is frequently used to reduce 

conflicts arising out of business activities.This module builds upon the 

legal knowledge and skills that you have gained in previous modules, 

and aims to equip you with both the theoretical and practical tools 

for postgraduate study.You will gain a working knowledge of current 

research within international law, as well as the ability to critique 

academic theory and application. 


International Marketing This module explores the marketing of 

products and services around the world at operational, tactical and 

strategic levels.You will increase your understanding of international 

marketing theory, as well as your awareness of the processes, context 

and influences associated with international marketing strategies in 

a range of environments.Through the analysis of real-life examples, 

you will explore the problems and opportunities facing firms in an 

international marketplace, and learn how to manage an international 

marketing programme. 

International Perspectives in Employment This module aims to equip 

you with the essential skills (such as research techniques, problem 

analysis and solving, and writing skills) for your undergraduate studies. 

You will learn to evaluate your own skills and identifying ways to 

improve your performance.You will also develop your team-working 

and leadership skills within an international and cross-cultural context. 

The module aims to improve verbal and non-verbal communication 

skills through presentations, interviews and management training 

scenarios.You will develop the skills necessary to gain maximum 

benefit from work placements. 

Internet and Direct Marketing Direct marketing has come to mean 

any marketing activity that is directly targeted to specific consumers 

with the intention of building a lasting relationship between buyer 

and seller. Increasingly the strategic tool used to form and build this 

relationship is the database, while the internet is the marketing channel. 

This module explores how marketing concepts and processes apply to 

internet and direct marketing, and the strategic issues involved. 

Introduction to Financial Markets The module focuses on financial 

market structures and operations in the US, UK and across the globe. 

You will examine the purpose, principles and fundamental concepts of 

banking and non-banking institutions, securities markets, foreign exchange 

markets, bond markets and derivatives products.You will also explore the 

operations of companies and governments in the context of globalisation 

and international trade, with particular focus on the financial industry. 

Introduction to Global Political Economy This module offers an 

overview of theories, structures and processes associated with 

global political economy.You will explore significant trends, such as 

regionalism and globalisation, that are shaping the world’s structure 

and affecting the management of organisations, conferences and 

events around the globe.You will also look at the aims and activities of 

important international organisations and their impact on the global 

political economy, and analyse events occurring and relationships 

formed around the world. 

Introduction to Writing for the Media Business managers must 

know how to create an organisational profile that is newsworthy, by 

generating real stories that appeal to the media.This module will equip 

you with the understanding and skills to commission, write and manage 

media strategies.You will gain expertise in working across all media 

– print, web and broadcast – and learn the forms and styles used in 

writing for the contemporary media, from blogs, social media and viral 

marketing, to more traditional news, features and press releases. 

Islamic Finance This module examines the principles, challenges and 

prospects of the Islamic financial system.You will explore current 

trends and practices in the industry, with a focus on law, banking, capital 

markets and regulation.


Issues in Corporate Finance This module focuses on the capital 

structure of a company and its influence on value.You will learn about 

the main sources of funding available during a company’s lifecycle and 

how to determine the most appropriate methods of financing. 

Issues in Global Political Economy This module encourages you to 

think critically about the wider political and economic context in which 

all companies operate. You will consider some of the major current 

issues, such as the global financial system, the role of technology and 

conflict over resources.You will gain a broader understanding of global 

business and how it is affected by its environment. 

Knowledge Ecology and Sustainability A modern global organisation’s 

success is no longer so much about money flow, but ‘intellectual capital’ 

- the knowledge and intelligence of its members, and their capacity 

to collaborate.This module helps you to understand the inter-related 

elements of knowledge management and organisational learning. 

Law and the Corporation A major part of business activity is carried 

on via the medium of registered companies, either public or private.This 

module introduces the sources of company law and the legal principles 

governing the operation of limited companies.You will gain awareness of 

the impact of law in relation to the creation and operation of a limited 

company, and to corporate activities within the financial market-place. 

You will learn to apply your knowledge to particular legal situations in a 

business and management context and evaluate legal rulings. 

Law and the Individual The law provides a framework for the creation 

and regulation of business relationships and activities. Building on 

the Introduction to Business Law, this module examines the specific 

areas of consumer and employment law, and a company’s legal 

duties towards its customers and employees.Through an analysis 

of case studies, you will explore the legal mechanisms involved in 

making businesses more accountable for the protection and safety of 

consumers and employees. 

Luxury Brand Management and International Events This module 

introduces the specific and unique characteristics of the luxury goods 

industry and the different marketing techniques that are used, with a 

focus on luxury events marketing.You will discover the major challenges 

that are often faced by luxury companies through contemporary case 

examples that emphasise the actual management of product and service 

brands in the luxury business. Guest speakers form a vital part of the 

programme.You will learn how to approach problems from a global 

perspective, and about innovation and creation, two major components 

of development and success in luxury brands internationally. 

Macroeconomic Analysis:A Basis for International Comparison 

This module offers an introduction to macroeconomic analysis, 

covering such issues as growth, unemployment, inflation and 

balance of payments. It will also give you an insight to the purposes 

and limitations of fiscal, monetary and supply-side policies.You will 

use real economic data to analyse the past and current economic 

performance of countries across the world, as well as anticipate 

their future performance. 

Management Accounting This module introduces the theory and 

practice of management accounting and its role in making business 

decisions. It is intended primarily for non-accounting students who are 

pursuing a one-semester basic management accounting course.You will 

gain an overview of the financial information, conceptual framework and 

presentation tools needed for planning, decision making and control.You 

will learn to apply management accounting techniques in solving financial 

problems, to evaluate the impact of financial decisions on the firm and 

formulate strategies within an international business context. 

Managerial Economics This module prepares you to think systematically 

about micro-economic concepts, and evaluate the economic 

environment within which business, government and consumer decisions 

are made. It complements other business subjects, such as quantitative 

methods and accounting, providing you with the tools to fully appreciate 

the shocks that may alter the business environment and affect business 

decisions in the context of international competition. 

Managing the Global Supply Chain This module looks at the 

importance of logistics and the management of costs in the supply 

chain.You will explore the issues of transport, procurement and 

outsourcing, and identify potential risks to the supply chain.You also 

learn about the information technology necessary to underpin the 

smooth running of the supply chain. 

Market Research This module outlines the basic principles and 

processes of market research and their application to practical business 

situations.You will learn about the importance of research to effective 

marketing decision-making, and explore the main qualitative and 

quantitative research techniques.You will gain practical experience 

of designing a marketing plan, developing survey questionnaires and 

writing a research proposal. 

Media Technology for Business Today’s business world is built 

around the use and exploitation of media technology, such as video 

conferencing and mobile phone advertising.This module will familiarise 

you with the skills and competencies needed for using multimedia 

technology, and explore the multi-media industry.You will learn how to 

plan, organise and manage a team in preparing a short film project.You 

will also learn to operate video cameras and other hardware, and use 

specialist software to edit video, audio and images. 

Mergers and Acquisitions Mergers and acquisitions (M&A) involve the 

large-scale reorganisation of industries at the highest level.This module 

looks at how the theories of corporate finance, economics, accounting 

and financial management work in practice. It also demonstrates how 

non-finance subjects such as strategy and organisational behaviour can 

be applied to real-world financial problems.You will make comparisons 

on the M&A phenomenon at company, industry, country and crossborder 

levels.The module will help you to understand and interpret 

the behaviour of capital market, economic systems and ensuing capital 

investment flow phenomena. 

Multinational Financial Management This module explores the 

interpretation, uses and analysis of financial information and the strategic 

factors that affect the operations of international organisations.You will 

learn about international finance methods at both the strategic and 

operational levels and apply them to problem-solving situations.

Operations Management The management of operations is crucially 

important to the efficient running of businesses in the services sector 

and manufacturing.You will gain a systematic understanding of the 

techniques of operations management, and how they are used in the 

production and service sectors of business.You will learn to evaluate 

operational issue using appropriate techniques and deploy a range of 

operations management techniques to solve a problem. 

Organisational Behaviour This module identifies the key behaviours 

that have a direct impact upon the effectiveness of any business, 

irrespective of nationality, sector or location.You will take a line 

manager’s perspective on how to effectively lead, manage, delegate and 

motivate staff both individually and in a team context.You will become 

aware of the limitations and strengths of different styles of leadership 

and management and understand how an effective team is constituted 

and the various principles of motivation. 

People, Sustainability and SMEs Small and medium-sized enterprises 

(SMEs) account for more than half of business worldwide. This 

module adapts the theory and practice of sustainability for large 

corporations to the needs of SMEs.You will explore the different 

approaches to sustainability and how they may be applied to SMEs 

according to scale and circumstance. 

Personality and Business Psychology This module will equip you with 

the basic concepts and theories of personality as well as an understanding 

of the nature of work, the future of work and organisational psychology. 

You will look at ways of coping with the ever-increasing pace of change, 

demands, deadlines and general pressure.This knowledge will enable you 

to work more effectively with others at the same time as maintaining 

focus on your own career goals.You will learn through examining various 

real-life situations and the techniques available, such as coping strategies for 

handling stressful situations at work. 

Placement Learning Project This module offers a 4-5 month (minimum 

16 weeks) work placement that enables you to put the conceptual 

knowledge you have gained into practice.You will gain insights into real 

working life and evaluate the activities of your host organisation through 

the completion of a number of questionnaires and progress reports.This 

module replaces one of the study periods abroad. 

Planning a New Venture This module takes a hands-on approach 

to the development of entrepreneurial skills through a real-life 

business project.Working as part of a team, you will identify 

and research an innovative market opportunity and plan its 

implementation. Both the group feasibility plan and group business 

plan will simulate the type of activities that might challenge an 

entrepreneur in bringing a business to market, as well as the 

multitude of dynamics involved in getting a business off the ground. 

Principles of Financial Management This module introduces 

fundamental principles and theories in financial management. It also 

gives you an understanding of essential products in financial markets 

and develops primary skills in managing financial assets.You will explore 

the process of financial management and learn to analyse an array of 

financial instruments. Upon completion, you will know the cornerstone 

principles and concepts of contemporary finance, such as the time 

value of money, risk and return, efficient markets and free cash flow. 


Principles of Global Political Economy The world has seen 

unprecedented changes in the last quarter of a century, both within 

and beyond the world of business. This module introduces you to 

the theories of international economic and political relations, and uses 

current events and trends to explore their relevance to business and 

management decisions. 

Principles of International Human Resource Management This 

module looks at contemporary issues in global business and their 

effects on employment practices.You will gain a sound understanding 

of the broad principles and processes of human resource management 

(HRM) and the role of the line manager.You will learn to interpret and 

question current HRM practices, and build your own proficiency in a 

number of key HRM skills. 

Principles of Law The module introduces the principles of business and 

management law, and the legal implications of different types of business 

activity.There is a focus on both UK contract law and international 

commercial transactions.You will learn how to apply relevant legal 

principles, argue both sides of the issue and reach appropriate 

conclusions.The fundamental differences between the English legal 

system, the European Union and International Law are covered. 

Principles of Marketing This module introduces the core principles of 

marketing and the role of the marketing function within organisations. 

Marketing is about recognising, understanding and meeting the needs 

of your customers.You will consider the ways in which marketers 

can work effectively with other departments to ensure that an 

organisation is customer-focused.The specific marketing needs of 

service-based organisations are considered.You will also look at the 

use of technology such as social media to improve relationships with 

customers and run international campaigns. 

Project Management and IT Skills Project management is an essential 

skill in today’s complex business environment and particularly so in events 

management.You will learn the underpinning principles of good project 

management and how to use tools such as Microsoft Project to manage 

tasks and resources.You will build your understanding of the major areas 

required for project control, evaluation and managing a project team.You 

will also develop skills in scheduling tasks and resources, working out costs, 

tracking progress and identifying critical paths. 

Public Relations This module examines the essentials of public 

relations practice, and its role in marketing communications and the 

wider business environment.You will learn to analyse the many ‘publics’ 

an organisation must address, and the techniques used.You will explore 

the complexities of communication with multiple audiences in a global 

information environment, and the issues raised by the internet. 

Quantitative Methods for Finance and Investments This module will 

familiarise you with the tools and models that recur throughout the 

different financial disciplines.You will practice using the mathematical 

and numerical tools for analysing and solving financial and investment 

management problems.The module will enable you to view practical 

financial problems in an integrated manner and choose appropriate 

methods to address them.You will also learn to work as part of a team 

in analysing a complex financial case or problem, interpret and evaluate 

your findings, and present your conclusions and recommendations.


Services Marketing The service sector is the fastest-growing 

and most dominant part of the economies of the UK and many 

developed countries.The sector ranges from financial and 

professional services to leisure, tourism and hospitality, and includes 

not-for-profit and charity organisations.You will learn about the 

differences between marketing services and products, and how to 

design and implement successful services marketing strategies. 

Sustainability in Practice This module looks at applying sustainability 

and change processes to real-world situations.Through visits to leading 

companies, you will learn how to evaluate strategies, management and 

operations and apply your knowledge to actual business situations. 

Sustainability-Led Marketing The way that business operations affect 

the environment is of increasing concern to customers. This module 

explores the ways in which social, ethical and business goals can all be 

met through the marketing process.You will explore examples of reallife 

practices and outcomes from around the world. 

The Application of Artificial Intelligence in Business Business 

competitiveness depends upon processing and analysing large 

amounts of information. Artificial Intelligence (AI) is a branch 

of science that links to maths, psychology, cognition, biology and 

philosophy.This module offers an overview of intelligent systems and 

their varied application to business environments.You will study and 

reflect upon principles underpinning artificial intelligence in business, 

including topics such as artificial neural networks, natural language 

processing, data mining, intelligent agents, expert systems, case-based 

reasoning, robotics, expert systems and business analytics. 

The Business and Management of Small and Medium Enterprises 

(SMEs) The role and importance of SMEs has become significant 

in advanced economies, in part due to the growth of services and 

information-based industries.These smaller-scale enterprises, while 

being sources of innovation, growth and employment, face particular 

issues in terms of their culture, resources and management.This 

module will enable you to understand the importance and operation 

of small businesses in an international context.You will explore the 

main managerial issues facing SMEs and examine contemporary 

examples of developing businesses. 

The Business of Culture: Britain and the Heritage Industry 

This module focuses on the meaning of culture and its social, political 

and business implications.The rapid growth of internet and social 

media is resulting in intense debate over questions of identity as 

expressed through nation, region, class, gender, ethnicity and age.You 

will examine different cultural practices and analyse their inter-relation 

and wider significance in socio-political and business contexts. Using 

real-life examples, you will explore the actual and potential commercial 

exploitation of cultural and heritage icons. 

Understanding Business Data Analysing and interpreting numerical 

data is one of the essential skills a business manager needs.This 

module looks at business mathematics and business statistics, with 

an emphasis on working through practical examples.You will learn to 

analyse business data using statistical techniques and perform financial 

calculations to make effective investment decisions. 

Understanding Cross-Cultural Issues in the Contemporary World 

As a future manager in a globalised world, you will need to develop 

sensitivity to, and a critical understanding of, issues arising out of cultural 

difference.This module will improve your inter-cultural awareness and 

help you to act appropriately in different cultural settings, as well as 

equipping you with strategies to deal with cultural conflict.You will also 

learn the basic concepts of researching social phenomena, particularly 

ethnography, by carrying out an independent research project. 

Web Design You will look at the importance of a web presence for 

organisations of all sizes, and learn the core concepts of web design.The 

module will provide a theoretical and practical guide to the development 

of websites using a mixture discussion and hands-on lab work, and highlight 

the importance of good design and accessibility.You will also gain a solid 

grounding in web-design packages such as FrontPage and Dreamweaver. 

BA (HONS) INTERNATIONAL EVENTS MANAGEMENT 

Business Strategy in Events This module provides a general framework 

for understanding events in the context of the organisations they 

serve.You will evaluate the importance of strategic decisions within 

an organisation and how these influence events strategy.You will also 

consider how and when events strategy might influence the wider 

marketing and business strategies of the organisation.The module also 

ensures that your knowledge of events and business strategies is current, 

introducing newer developments and concepts within the discipline. 

Contemporary Issues in Events Management This intensive review 

offers an exciting exploration of current and future specialised issues 

within the international events sector.Visiting academics and practitioners 

in the events field will share their experience of today’s key issues in 

event management, including corporate social responsibility, sustainability 

and environmental impact, social legacies, future technologies and the 

increasing need for higher security and crowd safety.You will reflect and 

critically comment on future trends and developments within particular 

areas of international events, and assess the likely impact of change. 

Cross-Cultural Perspectives in Business Success in the global 

marketplace requires an understanding of diverse business practices 

and the ability to respond to cultural differences.This module looks at 

the complex concept of culture and analyses contemporary social and 

cultural issues in the workplace.You will explore the impact of culture on 

business communication, and the challenges of working in cross-cultural 

teams.The module also explores human resources issues in crosscultural 

contexts, including staffing strategy in multinational organisations. 

Culture and Tourism This module explores the concept of national 

culture and its relation to international tourism and event management. 

You will examine ways in which cultural artefacts and practices may be 

used as the basis of events designed for different markets, looking at 

examples from the arts across sports and food to great constitutional 

occasions. An important theme is how ‘culture’ and ‘heritage’ are 

produced, and the way in which creators of events position cultural 

artefacts and practices both to draw on and to construct a particular 

narrative of nationality.

Design in International Events Management This module explores 

design as a practice and discipline in relation to events management. 

You will look at the relationship between design thinking and marketing 

communications and learn how to develop an event design pitch.The 

module examines current practices in designing events, understanding 

audiences, the meaning and interpretation of events, and design in crosscultural 

contexts.You will gain a current industry perspective from guest 

speakers and learn through practical design application tasks. 

Economics of Tourism and Events This module introduces micro and 

macroeconomic concepts, and evaluates the economic environment in 

which business and government decisions are made.You will explore 

theories of individual behaviour, including consumer decision making, 

as well companies’ conduct in different market structures. On the 

macro level, the module examines inflation, unemployment, business 

cycles, economic growth and government economic policies.You will 

analyse the national economy in a global environment that includes 

international trade, monetary and financial systems. 

Enterprise Planning Entrepreneurial skills are becoming increasingly 

essential, with careers being more personally, rather than company, based. 

The dynamic nature of business requires an entrepreneurial culture 

and the ability to work flexibly.This module offers a learning experience 

that develops skills for your future development, both academic and 

professional, and an approach that will enable you to identify and manage 

change.Working as part of a group, you will identify a market opportunity 

for an event or small business, and conduct the necessary research and 

development to convert a perceived opportunity into a business plan. 

Events Operations Project Planning The ability to plan a project 

correctly and precisely is a major requirement for any event, whether 

it is domestic or international.You will learn about the individual 

elements that contribute to the success of an event project through 

examples of best practice in operations management and by planning 

and coordinating your own live event.You will work as part of a team 

to establish event objectives, and manage stakeholders and suppliers, 

budgets, marketing, logistics, operations and risk. 

Financial and Management Accounting This module covers the use, 

analysis and interpretation of accounting information by managers.You 

will explore the key financial statements that are used by managers and 

shareholders to make informed decisions, and learn how to prepare, 

report on, analyse and interpret financial accounting information.You will 

also look at the regulatory framework underpinning accounting concepts 

and standards and their effect on asset valuation and profit. 

Food and Society This module looks at the history of gastronomy, 

the role of great chefs and the business disciplines behind the role 

of food in contemporary events management.You will explore a 

variety of approaches to the study of food eating, and build the skills 

to apply your knowledge in a commercial environment.You will learn 

to analyse food, both gastronomically and financially, across a range 

of locations and styles, and explore the role food plays in events 

management, from cutting-edge functions in the creative industries, 

to business and other catering disciplines. 


Integrated Marketing Communication for Events This module 

considers the importance of integrated marketing approaches to a wide 

variety of organisations and how events feature within these. Different 

objectives and strategies for integrated marketing are analysed, and 

you will investigate how a combined use of marketing communications 

techniques may provide added value to all stakeholders.You will also 

look at the development of experiential marketing, its inherent benefits 

and challenges, and the future of this part of the industry. 

International Destination Management This module highlights the 

growing economic and social importance of the meetings industry to 

national, regional and city economies.You will develop a critical awareness 

of the functions, activities, challenges and opportunities faced by 

international destination management organisations. Using a wide variety 

of practical case studies, you will explore the planning, implementation and 

management aspects of meetings, conferences, exhibitions and incentive 

travel programmes.You will also examine the role that social media and 

new technologies play in international destination marketing. 

International Events Management Dissertation This module, spread 

over semesters 6 and 7, offers all students the opportunity to carry 

out a significant piece of independent study relevant to international 

events management.You will produce an original piece of written work 

reflecting your previous learning at all levels, plus work experience 

and time spent abroad.You will be expected to offer contemporary 

commentary on specific international events issues, to select and 

evaluate appropriate models and concepts within the field of 

international events management, and provide creative, individual 

solutions to the chosen events management problem or issue. 

International Events Marketing With the steady growth in 

international events, the role of marketing is critical in ensuring 

that your event is a success. More than ever, events managers need 

to understand how to identify their target markets, develop an 

appropriate event concept and select the most effective pricing 

strategy.You will learn about the core concepts of marketing, and 

how to apply them in developing a marketing plan. Looking at reallife 

marketing and advertising campaigns, you will analyse how they 

worked or could be improved.Working in a team you will develop 

your own events marketing pitch. 

Introduction to Comparative Law An international event is likely to 

cut across several jurisdictions, with benefits and constraints resulting 

from the law in different locations.This module compares English law 

(a common-law system) with other civil jurisdictions, and looks at how 

it applies to business.You will explore the legal concepts that are likely 

to have an impact on international events management, and learn 

to apply legal rules and principles to real and hypothetical situations. 

The module also encourages the use of legal reasoning in relation to 

international events situations. 

Introduction to Global Political Economy This module offers an 

overview of theories, structures and processes associated with 

global political economy.You will explore significant trends, such as 

regionalism and globalisation, that are shaping the world’s structure 

and affecting the management of organisations, conferences 

and events around the globe.You will also look at the aims and 

activities of important international organisations and their impact 

on the global political economy, and analyse events occurring and 

relationships formed around the world.


Introduction to International Organisational Behaviour This 

module explores that ways that people (individuals and groups) act in 

organisations.You will learn about the varied and interacting forces which 

have an impact on people in the workplace, and possible management 

responses.You will also explore the importance of teams in organisations 

and develop your own capability to work in teams.The discussion 

focuses on events management where possible, but the principles 

apply to every working relationship. Diversity and globalisation are real 

challenges and you will explore national and organisational culture, 

as well as the management of diversity, creativity and innovation. 

Introduction to the Events Planning Industry This module introduces 

the concepts of events planning and management in the context 

of the broader international business world.You will gain an 

overview of key areas of events management, including staging, 

logistics, marketing, human resources, cost-control and budgeting, 

risk management, supporting hospitality operations, evaluation 

and reporting. Underpinning these core areas, you will learn about 

project management and explore the impact of events. 

Introduction to Writing for the Media Events managers must know 

how to create a profile that is newsworthy, by generating real 

stories that appeal to the media.This module will equip you with 

the understanding and skills to commission, write and manage media 

strategies.You will gain expertise in working across all media – print, 

web and broadcast – and learn the forms and styles used in writing 

for the contemporary media, from blogs, social media and viral 

marketing, to more traditional news, features and press releases. 

Luxury Brand Management and International Events This module 

introduces the specific and unique characteristics of the luxury goods 

industry and the different marketing techniques that are used, with a 

focus on luxury events marketing.You will discover the major challenges 

that are often faced by luxury companies through contemporary case 

examples that emphasise the actual management of product and service 

brands in the luxury business. Guest speakers form a vital part of the 

programme.You will learn how to approach problems from a global 

perspective, and about innovation and creation, two major components 

of development and success in luxury brands internationally. 

Managing Human Resources Human resources management (HRM) 

within events management often is the responsibility of line managers 

and senior managers rather than a dedicated department. Generalist 

managers must therefore be aware of the legal, administrative, 

operational and strategic aspects of HRM, and its importance to the 

organisation. Recruiting, motivating, retaining, training and rewarding staff 

are essential for a modern company to get right.You will become familiar 

with the range of key HR functions and activities, and learn to apply 

them to events management situations.The module also covers issues 

such as health and safety, and the law as it applies to events management. 

Media Technology for Events Management Modern events are built 

around the use of media technology, such as video, lighting, audio and 

projection systems. In areas of the corporate world such as events 

management, advertising, consultancy and public relations, the use of such 

media is commonplace.You will develop the practical media technology skills 

needed to organise an event and learn how to plan, organise and manage 

a team in preparing a project.You will learn to use specialised lighting, sound, 

projection, video production and video conferencing systems.The module also 

explores the background and future developments of the multi-media industry. 

Modern Gastronomy This module provides the opportunity to 

develop your knowledge and understanding of gastronomic principles 

and explore gastronomic trends.You will explore food and wine from 

various regional and international cuisines and develop your skills in 

evaluating food and drink experiences, making reasoned judgments and 

recommendations about how the experiences could be improved.The 

content is flexible, enabling you to respond to trends as they develop, 

and to anticipate where they may lead in the future. 

Placement Learning Project This module offers a 4-5 month 

(minimum 16 weeks) work placement that enables you to put the 

conceptual knowledge you have gained into practice.You will gain 

insights into real working life and evaluate the activities of your host 

organisation through the completion of a number of questionnaires 

and progress reports.This module replaces one of the study 

periods abroad. 

Professional Skills Development This module will equip you with 

the essential skills to research and compile academic and commercial 

reports in a professional way.You will also learn how to construct a 

well-written CV, complete application forms and develop effective 

oral presentation skills.The module will also introduce the concept 

of reflective personal and professional development and provide 

opportunities for effective planning practice. 

Project Management and IT Skills Project management is an essential 

skill in today’s complex business environment and particularly so 

in events management.You will learn the underpinning principles 

of good project management and how to use tools such as 

Microsoft Project to manage tasks and resources.You will build 

your understanding of the major areas required for project control, 

evaluation and managing a project team.You will also develop skills in 

scheduling tasks and resources, working out costs, tracking progress 

and identifying critical paths. 

Risk Management for Events This module aims to develop your 

understanding of the importance of risk management in planning 

and delivering successful live events, with emphasis on operational 

responsibilities and requirements at the chosen venue and event 

destination. Using a variety of real-life case studies, you will learn about 

different categories of risk, including those associated with the venue, 

delegates and suppliers, and how to formulate a risk management plan. 

Services Marketing The service sector is the fastest-growing 

and most dominant part of the economies of the UK and many 

developed countries.The sector ranges from financial and 

professional services to leisure, tourism and hospitality, and includes 

not-for-profit and charity organisations.You will learn about the 

differences between marketing services and products, and how to 

design and implement successful services marketing strategies. 

Strategic Communication in International Events Management This 

module encourages you to critically analyse and review several key 

themes in the modern world of international events management. 

These are corporate and personal branding and their effect on 

professional and personal marketing, sustainability, professional ethics 

and personal development planning.You will explore contemporary 

case studies to understand how these themes are applied to a wide 

variety of industry organisations, and consider developments within the 

industry which will shape its future.

SEYMOUR PLACE 

HOW TO FIND US 

We look forward to welcoming you to 

the European Business School London. 

Located in Regent’s Park, central London, 

we are easily accessible by public and 

private transportation. 

OUTER CIRCLE 

PARK ROAD 

MARYLEBONE ROAD 

IVOR PLACE 

GLOUSTER GLOUSTER PLACE PLACE 

Paddington 

Chelsea 

OUTER CIRCLE 

BAKER STREET 

BAKER BAKER BAKER BAKER BAKER STREET STREET STREE STREE STREET 

Knightsbridge 

REGENT’S PARK 

REGENT’S 

COLLEGE 

LONDON 

PADDINGTON ST 

NOTTINGHAM PLACE 

YORK BRIDGE 

MARYLEBONE RYLEBONE HIGH HIGH STREET STREET 

Regent’s 

College London 

Belgravia 

Mayfair 

OUTER CIRCLE 

Marylebone 

CHESTER ROAD 

MARYLEBONE MARYLEBONE ROAD ROAD 

REGENT’S PARK 

PORTLAND PLACE 

WIGMORE WIGMORE STREET STREET 

Westminster 

ALBANY STREET 

Tel +44 (0)20 7487 7505 Fax +44 (0)20 7487 7425 Email ebsl@regents.ac.uk Web www.regents.ac.uk/ebsl 

GREAT PORTLAND STREET 

Finsbury 

By Underground Take the London Underground (Tube) 

to Baker Street station. To help you plan your journey, 

check the Journey Planner on the Transport for London 

website: www.tfl.gov.uk 

From Baker Street Station Take the Marylebone Road 

exit. Walk past Madame Tussauds and take the first road 

on your left, York Gate. Follow the the road into Regent’s 

Park and and over the bridge; bridge; you will see the main main entrance 

to the College on your left-hand side. This walk will will take 

approximately 10 minutes. 

By Road Road When arriving in central London, take the A501 

(Marylebone Road) and and turn into York Gate. Gate. Cross York Bridge Bridge 

and and you will find Regent’s College on your left-hand side. 

From London London Heathrow Airport Heathrow Express train 

service to Paddington station. London Underground from 

Paddington to Baker Street station. Total journey time 


From London Gatwick Airport Gatwick Express train 

service to Victoria station. London Underground from from 

WARREN STREET 

Victoria to Baker Street station. Total journey time 


From London City Airport Docklands Light Railway 

(DLR) to Canning Town station. London Underground 

from from Canning Town Town to to Baker Baker Street Street station. station. Total Total journey journey 

GOODGE STREET 

time approximately 45 minutes. 

From St Pancras International, home home to the Eurostar 

London Underground from King’s Cross St Pancras to Baker Baker 

Street station. station. Total journey time time approximately approximately 10 minutes. minutes. 

MORTIMER MORTIMER STREE STREET 

MARGARET MARGARET STREET STREE 

Lambeth 

TOTTENHAM COURT ROAD 

GOODGE STREET 

EUSTON SQUARE 

Shoreditch 

European Business School London 

Regent’s College College London 

Inner Circle, Regent’s Park 

London, NW1 4NS, UK UK 

The City 

Tel Tel +44 (0)20 7487 7505 

Fax +44 (0)20 7487 7425 


Web www.regents.ac.uk/ebsl

Regent’s College London 

Inner Circle, Regent’s Park 

London NW1 4NS, UK 

Tel +44 (0)20 7487 7505 

Fax +44 (0)20 7487 7425 


Web www.regents.ac.uk/ebsl 

Registered Charity 291583 

This document is prepared ahead of the academic period to which it relates in order that potential applicants can 

have an overview of the programme for which they are applying. As a result, some changes are inevitable, such as 

courses being amended or certain fees that students are required to pay increasing. EBSL reserves the right to 

make such alterations or amendments as necessary. Any offer of a place is made on the basis of current terms and 

conditions, and it is important that you are aware of these terms before accepting your offer. If you are unclear about 

any of the terms or conditions you must ask the Admissions Department before you confirm your acceptance. By 

accepting a place at EBSL you are agreeing to abide by the rules and regulations of EBSL and Regent’s College London. 

This document is for guidance only and does not form part of any contract. It is subject to change without notice. The 

information it contains is correct at the date of publication. © Regent’s College London 2012. 

For a copy of this publication in an alternative 

format, please contact the Publications Officer 

on +44 (0)20 7487 7505 or exrel@regents.ac.uk

Download prospectus (as PDF) - The European Business School ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?