Boxoffice-October.10.1953

' 

, "Roman Holiday 

PARAMOUNT S ROMAN HOLIDAY WINS 

THE SEPTEMBER BLUE RIBBON AWARD 

Enlmd >i iKond- class matttr at thi Post OHica at Kansas 

City, Mo. PuMishid mikly ky Associattil Publications. 

825 Van Brunt Bl«l., Kansas City. Mo. Subscriation ratu: 

Sectional Edition, $3.00 per ynr; National Edilron. JT SO 

NATIONAL EXECUTIVE EDITION

HEARD ACROit 

BELOW: 

Crowds pack Texas theatres. Contact 

your local Army representative for 

full cooperation. There is still time 

to enter M-G-M's "Lucky 7" Showmanship 

Contest on this picture, as 

well as others. 

TEXAS TORNADO 

IN STATE-WIDE 

SATURATION! 

When the M-G-M whirlwind hit Texas 

with state -wide saturation bookings there 

wasn't a lonely cashier in the Lone Star 

State. They were busy with happy customers, 

as you'll be when you get behind 

this great audience attraction. 

M-GAl presents in Color hy Ansco "TAKE THE HIGH 

GROUND!'- starring Richard Widmark - Karl Maiden 

Carleton Carpenter • Russ Tavihlyn • and Elaine 

Stewart • Story and Screen Play hy Millard Kaufman 

Directed hy Richard Brooks • Produced hy Dore Schary

tHE NATION! 

FIRST 2 CITIES! 

FRISCO, NEW YORK 

MOGAMBOXOFFICE! 

Music Hall, N. Y. opening topped famed 

"King Solomon's Mines" right in the middle 

of World Series competition! Biggest in 

two years [except "Quo Vadis" and "Ivanhoe") in FrisCO. 

Greatest of all 

African adventures. Just what 

the public wants. It's 

Mogamboxoffice! 

M-G-M presents in Color by Technicolor "MOGAMBO" 

starring Clark Gable • Ava Gardner • with Grace Kelly 

Screen Play byJohn Lee Mahin • Based Upon a Play by Wilson 

Collison • Directed by John Ford • Produced by Sam Zimbalist 

ABOVE: This photo of Ava Gardner 

appears in press book ads. There 

are TWO different campaigns on 

"Mogambo."

m 

THE BIGGEST WOMAN-APPEAL ATTRAOI

M SINCE WARNERS' JOHNNY BELINDA/

CiN 

Only a few more weeks until 

THE SECOND GREAT PICTURE 

IN 

EMA 

20th century-fox presents 

an 

Betty GRABLB 

tauten BACAU 

A William POW£U\ 

HtmrlbMoriyAMIQIoniciire 

TECHNICOLOR 

Tpll 'em that the gals are coming...gm"-and wofdi the records falli\

: Mills, 

Tû^ o^(/ie 7/l&/ior?. 'Ptcli^/ie /îd/al'i// 

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TOBER 10, 1953 

W No. 24 

oCa: 

POINTING THE WAY 

,AST week the first anniversary of 

Cinerama was observed with a celebration backstage 

at the Warner Theatre in New York, where 

this technological phenomenon is continuing to 

attract great throngs and to cause them to marvel 

at the wonders of its enthralling entertainment. 

Cinerama has proved equally potent as a patron-magnet 

in its Chicago, Detroit and Los 

Angeles installations. And the high praise it has 

engendered from people who have willingly paid 

more than double the usual toj) movie theatre 

prices for what largely is a "sample" of what 

Cinerama is and can achieve, should serve as 

encouragement to those who are willing to blaze 

new trails in the film firmament. 

Whether or not its installation and operational 

costs ever can be fitted to serve the great 

mass of theatres, Cinerama, even in its very limited 

exhibition thus far, has rekindled the public 

interest in motion pictures in general and has 

created receptive audiences for other new dimensional 

screen developments. It is a known fact 

that travelers from all parts of the country have 

made it a point to see Cinerama in one of its 

four showcases and the word-of-mouth praise that 

has been carried back to their home towns has 

been widespread. This has served to pave the 

way for other processes of a similar nature. 

Their success depends on the entertainment 

values they have to offer, an effective part of 

which is stereophonic sound. 

The executives of the Cinerama organization 

were wise in their choice of subject matter. They 

wanted to create the illusion of audience participation, 

so they photographed the various subjects 

that comprise "This is Cinerama" to achieve 

that purpose. To add to the illusion of realism, 

high fidelity sound became a natural adjunct. 

It is a remarkable achievement. And, as one 

thinks back, doing a bit of bisecting, as it were, 

it is the moreso. when it is observed that "This 

is Cinerama" is nothing more than a grouping 

of short subjects, neatly tied together with a 

narrative delivered, somewhat on the documentary 

line, by Lowell Thomas. A considerable portion 

of the ])rogram is little more than travelogue. 

But, of course, it is given punch by 

the manner in which it was photographed and 

through its method of projection, \^Tiat the screen 

portrays and what the audience is made to feel 

combine to give it its great entertainment impact. 

We point out the composition of the Cinerama 

"programming" for this re|)resents a means 

of audience-attraction that the industry, by and 

large, has virtually forgotten. It is a unit show, 

the various segments of which have been judiciously 

assembled and then given presentation 

that assures wide audience appeal. We wonder 

why more of this cannot be done, and as successfully 

as long ago was the case, even with 

standard film product. 

Another point of significance in the Cinerama 

success—a very important point—is the showmanship 

that attended its introduction and kept 

going. \^Tiile the word-of-mouth wa.s tremendous 

and the "must-see" desire very strong, there was 

no resting on the oars of the initial impart. That 

was, in measure, a revival of the road-show 

technique from the book of good showmanship 

that the industry needs to dip into more often. 

Cinerama can be given credit for reawakening 

producers, distributors, exhibitors—and the public—to 

the wonders that the motion picture medium 

has to offer. This is being proved by the 

outstanding success of "From Here to Eternity," 

which is a black-and-white standard film production, 

and "The Robe." the first CinemaScope 

production, with color by Technicolor. Here is 

the good example of what quality, backed by 

solid showmanship, can accomplish—whatever 

the process. 

The public does, of course, want the new and 

the different. Novelty has great attraction-value. 

But the public, also, has shown strong evidence 

that it will readily accept the "old." if it has 

merit. Especially, if it is properly sold. That's 

an old line with us. But its repetition is prompted 

by the fact that so many good pictures and good 

show ideas have flopped, largely because they 

have not been properly sold. One reason may 

be that producers and distributors, as well as 

exhibitors, take the seemingly easy road of least 

resistance. There is, in fact, too much "hit or 

miss" in the approach to merchandising far too 

many pictures. And far too many exhibitors 

show little, if not a complete lack of, interest in 

analyzing the merchandising qualities of their 

bookings. It will be a happy day for the industry 

when that order is changed. 

Too Little 

Remembered 

With more than one million dollars collected 

by motion picture theatres for the benefit of the 

American-Korean Foundation, the industry again 

proves its great value in service to humanitarian 

causes. Aside from this direct help, the industry's 

cooperation, doubtless, was of material assistance 

in stimulating privately made contributions 

as a result of theatre showings of the special 

trailer in which President Eisenhower made the 

appeal. 

Theatre aid, in this instance, was rather hastily 

arranged. Hence only about 10 per cent of I'.S. 

theatres participated in the audience collections. 

But this ser\es to prove what a powerful factor 

the collective industry can be whenever it is 

called upon to aid worthy causes, a fact that is 

well known by the industry's record throughout 

the war years. However, this has been too little 

heralded and too often forgotten, especiallv bv 

leaders in public life. 

\Ji%^ /^/îJLi^yuy

. 

ALLIED STUDYING FILM STOCK 

PURCHASES TO GAIN A VOICE' 

Minority Stockholders 

Role for Exhibitors 

Back of Proposal 

By JAMES M. JERAULD 

BOSTON—Projection of Allied influence 

into the management of major distribution 

companies by means of stock purchases and 

proxy voting was introduced as a new 

policy of Allied States Ass'n at the opening 

session of the 17th national convention at 

the Sheraton Plaza hotel Monday ( 5 ) 

The board authorized formation of a committee 

to study this suggestion and before the 

convention ended the following were named 

to the group: Rube Shor, Nathan Yamins, 

investment houses in a film company to secure 

control of the company. The investment 

Ben Marcus. Jack Kirsch, and Wilbur Snaper. 

The theory is that a block of 10,000 shares 

houses would turn over these voting rights 

or more voted as a unit would enable Allied 

because of the value inherent in guaranteed 

representatives to present their viewpoints on 

playdates. Banks would furnish production 

company policies. 

money because of the assets represented by 

COST AT S49 PER MEMBER 

guaranteed playdates. 

"Picture-smart exhibitors such as Jack 

Trueman Rembusch presented the proposal 

Kirsch, Benny Marcus and your local Boston 

by suggesting that Allied members could get 

boy and my good friend. Sam Pinanski. who 

control of a company by investing an average 

of $49 per theatre. He mentioned RKO 

served with me as one of the COMPO triumvirate 

and who is a whiz at financing the 

specifically. 

picture know-how along with other picturesmart 

exhibitors could be elected, by exhibitor 

Members of the board knew about his plan 

in advance, but many of the delegates were 

stockholders, to the board of the producing 

obviously surprised and began discussing the 

idea in small groups before Rembusch had 

company and immediately lay plans looking 

finished his keynote speech. When he had 

toward relieving to a great extent the short- 

finished some members opposed the idea of 

trying to get control of a single company, on 

the groimd that that would not solve a produce 

shortage problem, but all were in favor 

of buying stock. 

Some Allied members are already comparatively 

large stockholders in major companies, 

but have never voted their holdings as an 

Allied block. 

Abram F. Myers, board chairman and 

general counsel, said the plan might "seem 

to be a complete about face for Allied," but 

pointed out that "in law and in nature selfdefense 

is always an excuse." 

When major companies were divorced from 

their theatre holdings it was not because of 

the mere fact that they owned theatres, but 

because they had used theatres for monopolistic 

purpo.ses. The divorcements, he 

stated, left stockholders in distribution companies 

with ownership of the new theatre 

companies' stock and added. "If it's proper 

for stockholders of film companies to own 

theatre stocks, its proper for independent 

theatre owners to own them." 

FAR-REACHING PROPOSAL 

Rembusch's proposal in his keynote speech 

was far-reaching. He began by pointing out 

that playdates were so valuable that banks 

would loon money to producers who had "a 

full ILst of guaranteed playdates" and then 

a-s.serted that Increasing film prices were due 

to Increasing shortages of product. 

"Now consider another fact," ho urged. 

"Ownership of 10 per cent of any film company's 

stock by exhibitors who will guarantoe 

playdates at prices comparable to the going 

market would secure the voting rights of 

sufficient shares of stock owned by large 

At the opening session of the national board of Allied States .\ss'n: L to R—Ben 

Marcus, Milwaukee, treasurer; Wilbur Snaper, New Jersey, president; A. F. Myers, 

general counsel and board chairman; and Stanley Kane, North Central, secretary. 

age of product. Such a board could eliminate 

the non-productive personnel of the company 

in sales and production, replacing them with 

men of vision, place in effect incentive selling 

policies and develop new media of effective 

advertising. Competition would be re-introduced 

into the motion picture wholesale 

market." 

10% AN EFFECTIVE INFLUENCE 

Rembusch elaborated his theory by saying 

that 330,000 shares of RKO. roughly 10 per 

cent of the common, would be an effective 

influence. He said that at the present price 

of 3 to 3's. 520 theatres served out of the 

Indianapolis exchange could acquire 8.250 

shares for $25,781. or at the rate of $49 per 

theatre. He figured this breakdown would 

apply elsewhere. 

He admitted that at first thought the proj- 

Allied's 1954 Convention 

To Be in Milwaukee 

BOSTON—The 1954 National Allied 

convention will be held at the City Auditorium 

in Milwaukee. October 12-14. 

Members will stay at the Hotel Schroeder. 

The auditorium was decided upon In 

order to provide room for a TESMA- 

TEDA Trade Show at the .same time. 

Tlic National Drlvc-In convention will 

be held February 2-4, 1954, at the Netherland-Plaza 

hotel, Cincinnati. 

The winter meeting of the Allied board 

also will be held In Cincinnati—at the 

Terrace Plaza hotel. February 5-6. 

ect sounded like "sheer fantasy." but insisted 

that exercise of exhibitor influence 

through stock ownership could achieve for 

them "a sufficient flow of good product." 

Usually a keynote speech is received 

cordially and the delegates then proceed to 

the next order of business. In this case there 

was no next order. 

Leo P. Wolcott of the Iowa -Nebraska unit, 

took the floor immediately and said he 

thought it was a "magnificent speech" and 

that exhibitors in his territory with multiple 

program changes had to have more product 

to survive, but questioned whether "control" 

of a single producer would solve the problem. 

He said he hadn't had time to think about it 

MOVES FOR COMMITTEE 

Ben Marcus also questioned the desirability 

of trying to secure "control" of a single company, 

but declared that important stockholdings 

in five major companies "could solve the 

problem and make it possible to insist that 

pictures be sold on equitable terms." 

Wolcott arose again and said he "liked 

Ben's idea" and moved that a committee be 

named to investigate it. Leo Jones of Sandusky 

seconded the motion. 

Col. H. A. Cole added the suggestion that a 

stockholders' committee should attend all 

stockholders' meetings. 

Rube Shor of Cincinnati promised to invest. 

Rembusch's was 

After saying that talk 

the best keynote speech he had ever heard. 

Sidney Samuelson of the Eastern Pennsylvania 

unit urged that copies be sent to all 

members. He favored the motion and gave 

some statistics on the holdings of directors 

of several companies. 

He said the management of Columbia controlled 

50 per cent of the stock. The new 

board of 20th Century-Fox, he said, has .028 

per cent of the stock: Loew's board. 1.1 per 

cent: Paramount. 1.9 per cent. He mejitloned 

that Decca Records controls Universal and 

that the Warner family has 27.000 shares of 

Warner Bros. 

Jack Kirsch of Chicago aJid John M. Wolfberg 

of Donver favored the motion. 

Thus. Allied States A.ss'n acquired Itself a 

now national topic for conslderaUon. Everyone 

was agreed that it was a revolutionary 

idea, this acquisition of stock In producerdistributor 

companies and voting It as a 

block to gain a voice In the manogoment of 

the companies. 

BOXOFTICE October 10. 1953

1 

Allied Sets Its Price' 

On Arbitration Talks 

Boston—Arbitration was again given 

the cold shoulder by the National Allied 

board of directors at a meeting held Sunday 

(4). 

Board members reported they had consulted 

exhibitor sentiment in their territories 

before coming to Boston. So it wa.s 

decided to reaffirm the position taken in 

February 1952 when "they proposed the 

establishment of an all-inclusive system 

of arbitration." 

\ resolution adopted by the board concluded 

as follows: "In view of the developments 

since that time, however, the 

directors deem it appropriate to add that 

they can see no practical benefit to Al- 

Iled's members in any arbitration plan 

(a) that does not provide for the arbitration 

of film rentals and selling policies 

on a national and regional basis, or (b) 

that countenances the pre-release of pictures 

even on a limited scale, or (c) that 

does not prohibit the initiation of competitive 

bidding on any situation e.\cept 

upon the written demand of one of the 

exhibitors involved." 

In connection with this the board 

adopted another resolution "recording the 

board's indignation at the unwarranted 

criticism and shabby treatment accorded 

to the chairman of the board and general 

counsel in connection with .\llied's 

course 

in reference to arbitration, which course 

was initiated and approved by the board 

of directors and unanimously ratified by 

the Chicago convention." 

More Work, Less Oratory 

At 1953 Convention 

BOSTON—The National 

AUied convention 

here which began Monday morning and ended 

Wednesday night produced more earnest discussion 

of exhibitor problems and less oratory 

than any convention in recent years. It 

was preceded by two week-end meetings of 

the board of directors. 

The discussion ranged from 3-D and Cinemascope 

to approval of continuance in 

COMPO and support of the forthcoming 

ticket tax campaign to demonstrations of 3-D 

viewers and the new Nord single-film 3-D 

process and explanations of p)olicy by Altec 

representatives on stereophonic sound. 

Sandwiched between sessions was a Polaroid 

demonstration at the University Theatre, 

opening of "The Robe," with a midnight 

showing for Allied at Keith's Memorial Theatre 

Tuesday night and in-session and outof-session 

discussions of a new plan for purchasing 

stock in distributing companies for 

the purpose of voting it in blocks through 

proxy representation. Wilbur Snaper reported 

the ideas were generally approved. The vote 

on appointment of a committee to study the 

plan was unanimous. 

Study of insurance problems was urged by 

Irving Isaacs, president of the Independent 

Exhibitors, Inc., and a committee was named 

to go into the problem. 

Film clinics began the second day of the 

convention. There were three of them—Large 

Cities, presided over by Nathan Yamins and 

(Continued on page 10 

SKOURAS TO CONVENTIONEERS: 

CinemaScope Will Help, 

Not Hurt, Small Houses 

BOSTON—Spyros Skouras, president of 

20th Century-Fox, told delegates to the 

Allied States Assn convention here that 

his company does not Intend to let Cinema- 

Scope liquidate the small-town exhibitor 

His company, he declared, can prosper and 

survive only if the theatres prosper and "it 

would be ridiculous for the head of a large 

producing company to think in any other 

terms or to dismiss from his mind the many 

thousands of small theatres which have 

helped make motion pictures the greatest 

mass entertainment of all lime." 

URGES ACCEPTANCE OF SYSTEM 

Skouras, aware of critical blasts at Cinema- 

Scope from a variety of Allied .sources, made 

a plea to the theatremen to save their businesses 

by welcoming and accepting the newprocesses. 

"With all my heart, I say to you that it is 

unfair and injurious to every man and woman 

whose welfare is dependent on our industry to 

level indiscriminate attack-s on those who are 

trying with all the strength they possess to 

insure the very survival of their industry." 

His company, he said, has invested more 

than $10,000,000 in Cinemascope. 

"But, more importantly, we have actually 

risked the entire resources of our corporation, 

more than $250,000,000, in order to serve our 

business in a great emergency." 

He added that in the company's determination 

to save every theatre, large and small, 

he and his associates went ahead without the 

protection of the patents on the principal 

elements of Cinemascope. 

There was considerable background to the 

appearance of Skouras at the convention. 

Before the start of the convention the 

board of directors reported regional members 

disturbed over the CinemaScope outlook, 

the insistence of 20th-Fox on proper presentation, 

and the improbability that many small 

theatres or drive-ins could secure Cinema- 

Scope this year or next. A telegram containing 

11 questions was sent to Skouras Saturday 

1 3). Skouras replied by phone that he would 

attend the convention, if invited, and would 

answer the questions. This caused so much 

excitement among Allied members that they 

added to the questions. By late Monday afternoon 

Abram F. Myers had a sheaf of questions. 

SPEECHES ARE CRITICAL 

Skouras was due to arrive at 2 p.m.. but it 

was an hour and a half later that he arrived. 

In the meantime fill-in speakers took up the 

lime and the comments on 20th-Fox became 

increasingly critical. 

It had been decided that Abram F. Myers. 

Sidney Samuelson, Nathan Yamins. Benny 

Berger and John Wolfberg would ask questions. 

Skouras came in with Charl^ Elinfeld, vicepresident 

in charge of advertising: William 

Gehring, sales executive. As it turned out, the 

questions asked and some of the replies turned 

up very little new information. Gehring read 

those propoimded in the Saturday telegram 

and Skouras replied. Those that followed 

from the Allied leaders covered a. wldt- (itl>i 

Question No. I wa.s on the financial relu 

tlon-ship between 20th-Fox and ClnemaScoiJ. 

Products, Inc. Skoura-s replied that the products 

company had been formed to flnanci 

and furnish commitments to equipment matiufacturers 

to get anamorphic lense.s. "appropriate" 

large screens and stereophonic .sound 

No. 2 was on the degree of control 20th-Fox 

had over the Hurley Miracle Mirror .screen 

Skouras said 20th-Fox bought this screen between 

1923 and 1937 from Siemens-Halske of 

Germany and brought it to this country for 

color development purposes. It is now the 

property of CinemaScope Products Co. 

No. 3 was an inquiry on the 20th-Pox financial 

interest in Radiant Mfg. Corp. Skouras 

said 20th-Fox had advanced $250,000 to 

Radiant to enable it to .set up facilities for 

manufacturing screens to certain specifications, 

and that after Radiant had begun delivery 

of 500 screens per month to 20th-Fox 

it could sell them to anyone it chooses. 

No. 4 was a request for information on the 

contractual relationship l)etween 20th-Fox 

and CinemaScope Products with a clause 

asking if CinemaScope acted as agent for 

anamorphic lenses and Miracle Mirror and 

Magnaglow AstroUte screens. 

Skouras replied that CinemaScope Products 

is an independent entity, with no provisions 

(Continued on page 10) 

Take Skouras Up on His Offer 

For Small-Theatre 

Robe' Test 

Boston— .Allied's resolutions committee 

was quick to act on an offer made Tuesday 

(6) by Spyros Skouras to make a test 

of "The Robe" on a CinemaScope screen 

in a small theatre with a single sound 

track. A resolution was passed Wednesday 

urging him to make the test 

as possible. 

as soon 

Another resolution asked 20th Century- 

Fox to release a number of films in 

standard 2-D to relieve the product 

shortage. 

A clearance resolution called on distributors 

to figure clearances on the end 

of the first week of an engagement, or the 

traditional length of a run. so 

that there 

will be no "unreasonable" waiting for pictures 

through extended engagements. 

Sidney Samuelson. head of the Eastern 

Pennsylvania unit, presented a resolution 

calling for standardization of screen siies 

and sound. This had been passed September 

22, by the Eastern Pennsylvania 

board. It was passed. The resolution calls 

for screens of a 2 to 1 ratio. 

Irving Isaac presented a report on 

insurance which was approved and it was 

decided to appoint a committee to make 

a national study of the problem of rates. 

The information for this will be obtained 

through questionnaires to members. 

October 10, 1953

Record Gathering Predicted 

At TOA Chicago Conclave 

David Wallerstein, convention chairman, 

bases statement on midweek registration of 

150 leading industryites for November 1-5 

sessions and tradeshow at Conrad Hilton 

hotel, and additional registrations daily. 

* 

July Admission Tax Take 

Tops AU 1953 Months 

The Treasury Department collected $28,- 

152,118 from this source, compared to $28,- 

369,934 during the corresponding month last 

year; mostly film theatre admissions. 

• 

Cinemascope Sound Standards 

To Be Sought by SMPTE 

Preliminary test films shortly will be provided 

equipment manufacturers and service 

companies with the aid of the Motion Picture 

Research Council. 

• 

NETTC Meeting to Discuss 

New Theatre TV Planning 

S. H. Fabian sets November 2 date for 

Chicago conference on Federal Communications 

Commission rulings on use of common 

carriers in network programming, and says 

definite discussions will be reached. 

* 

AT&T Will Be Able to Meet 

Theatre Television Needs 

Service will be available with reasonable 

advance notice of requirements, Prank A. 

Cowan, engineering staff manager of the 

AT&T long Unes department, tells SMPTE 

convention in New York. 

• 

Color TV Test October 15 

Not Open to the Public 

Lack of space on the Starlight roof of Hotel 

Waldorf-Astoria in New York City limits 

spectators; CBS. DuMont and NBC to 

demoastrate compatible color. 

• 

RCA Releases Full Details 

Of Its Color TV Receiver 

Data given other set manufacturers in line 

with policy of making available to RCA 

licensees its inventions and technical knowledge 

In compatible TV, as it did previously 

with black-and-white TV. 

* 

Technicolor Earnings Up 

For Nine-Month Period 

Consolidated net profit of $2,121,518 reported, 

after taxes on income, for the nine 

months ended Sept. 30, 1953, compared to 

$1,499,507 for the same period of 1952. 

* 

Adolph Zukor Off to Paris 

To Begin European Tour 

To vl.sil cupltiils In conjunction with 

Golden JublUi.- Salute honoring him; trlbut* 

paid him at Joint Geneva, N.Y. convention 

ot Local 108, lATSE, and New York state 

piojectlonlsta. 

10 

ALLIED CONVENTION . 

to the screens and marketing the products 

through dealers. 

Skouras said 20th-Fox was marketing its 

own screens (Miracle Mirror) to dealers and 

will acquii-e some Radiant screens. 

•'Ln our effort to launch CinemaScope," he 

said, "we were called upon to make very large 

investments for screens, lenses and guarantee 

the sale of stereophonic sound in order to 

encourage them to manufacture. For lenses 

alone we have invested in the United States 

$3,500,000, and worldwide approximately 

$5,000,000. For screens on a worldwide basis 

we have invested over $1,000,000, and with 

our research these investments amount to 

more than $2,000,000. We guarantee the 

manufacturers of stereophonic sound equipment 

for them to make sound sets, both in the 

United States and abroad. Our guarantees 

amount to many millions of dollars. Therefore, 

it is only natural that a corporation with 

such heavy commitments, totaling millions of 

dollars, hopes to make a profit, but whether 

we will or not is a question depending upon 

. . Continued 

Q. & A. on CinemaScope 

(Continued from page 9) 

-how successful we are in the volume of sales 

for agency commissions or other compensation 

to 20th-Fox. 

No. 7 asked whether 20th-Pox expected to 

and amortization." 

No. 5 asked whether CinemaScope Products, reap any benefit from the sale of the Miracle 

Hurley's Miracle Mirror screen, or Radiant Mirror and AstroUte screens other than those 

Mfg. Co. were marketing the screen and receiving 

commissions. 

was no. 

stated in previous questions. The answer 

Skouras said that Miracle Mirror was a No. 8 inquired about the investments of 

20th-Fox product and that neither 20th-Fox 20th-Fox management personnel in the 

or CinemaScope Products was acting as an screens. Skouras said there were none. 

No. 9 pointed to the 20th-Fox advertising 

agent. 

No. 6 covered the same ground differently. which requires the instaUation of Miracle 

It asked whether 20th-Fox was taking title Mirror or AstroUte screens as a condition for 

securing CiiiemaScope pictures. 

Cinemascope requires twice as much light 

Working 

Convention 

(Continued from page 9) 

John Wolfberg; circuit buyers—Arthur Howard 

and Irving DoUinger; drive-ins—Ehner 

Nolte, Rube Shor and Julian Rifkin; smaU 

towns-Herbert Brown and Leo Wolcott; subruns—Abe 

Berenson, Leo Back, Morris Finkle 

and Edwin FedeU. 

The Tuesday afternoon program underwent 

some fast shifts. Al SindUnger, research expert, 

brought the convention up to date on 

his latest studies, as scheduled. Spyros P. 

Skouras was scheduled to answer questions 

on CinemaScope at 2 p.m., but was delayed 

for an hour and one-half at a luncheon which 

was pai-t of the premiere ceremonies for "The 

Robe." Steve Broidy, president of Allied Artists, 

had been scheduled to speak at the closing 

banquet, but he asked permission to de- 

Uver his speech at this session, and this was 

given. 

E. O. Wilschke, chief of national operations 

for Altec Service, and L. D. Nett«r Jr., general 

sales manager, had been scheduled to 

talk on stereophonic sound Installation problems, 

but by the time Skouras had finished 

adjournment was necessary, so their talks 

were postponed to the Wednesday afternoon 

session. 

Tuesday wound up with a New England 

shore dUiner hosted by Coca-Cola at the 

John Hancock Hall, followed by entertainment. 

Then a large number of delegates went 

to u midnight showing of "The Robe." 

A demonstration of new Polaroid equipment 

as ordinary screens, Skouras repUed, and the 

additional brightness cannot be obtained 

from arc lamps without damaging the film. 

It must be secured from increased reflectivity. 

He insisted that CinemaScope could be ruined 

by bad presentations. 

No. 10 asked whether theatres which had 

not instaUed Miracle Mirror or Magnaglow 

AstroUte screens could obtam CinemaScope 

pictures. 

Skouras said he was not "wedded" to any 

screen, but insisted on its abiUty to reflect 

Ught. The only screens that can do this to 

date, he said, are the two mentioned above. 

No. 11 asked whether standards had been 

set for reflectivity. 

Skouras said existing theatres generally 

utilize the maximum Ught that can safely be 

provided by the projection arc lamp, and that 

the screens had been designed carefully as 

optical units which provide uniformity of 

brightness free from central "hot spots." 

began at 10:30 a.m. Wednesday. Most of the 

350 delegates attended. W. P. Rosensohn of 

Boxoffice Television told this gathering that 

his organization and Polaroid Corp. intended 

to spend up to $500,000 on studies of improvements 

in 3-D processes. 

At the Wednesday afternoon session Col. 

H. A. Cole made an earnest plea for continued 

support of the ticket tax campaign and declared 

that as soon as he returned to Dallas 

he would agam begin telephoning to exhibitors 

to ask them to give the same grass roots 

support to the forthcommg campaign as they 

did to the last one. 

WUtsche told the conventioneers that "experts" 

on stereophonic sound do not exist at 

pre.sent, 

but Uiat Altec had had considerable 

practical experience. 

In spite of what has been seen to date, he 

said, research has not stopped, because all 

technicians were busy and even exliibltors 

were coming up with new ideas. Altec Is not 

prepared to endorse any particular system at 

present. There may be two or tliree meUiod^ 

of presentation, so that exhibitors can go 

from one to the otlier. 

When sound came in, he related, experiments 

were ready, but during the nine monUis 

since 3-D and wide-screen excitement began 

everything had had to be done from scratch. 

"It Isn't necessary that equipment be available 

for everybody tomorrow," he advised. 

"My advice Is to study the situation and proceed 

carefully." 

He predicted that the new Polaroid apparatus 

would overcome some of ttie difficulties 

of bad 3-D presentations. 

BOXOFFICE October 10. 1963

ALLIED CONVENTION 

New Exhibition 

Continued 

Techniques Are a Must 

Business at the Same Old Stand No Longer Works, Rembusch Warns in 

Keynoter 

BOSTON—Trucmuii Hi iiibUM h. 

speaker at the National Allicil n 

took ;i look th( 

Trueman Rembusch 

fuliuc after revicwiiiB 

distribution problems 

of the recent past and 

declared the indu-stry 

tould not continue 

•doinB business at the 

same old lemonade 

.stiuid." 

New exhibition techniques 

must be a- 

dopted. he declared, 

and a "variety of presentations 

.may be the 

very thing we need in 

our theatres." he told the delegates. 

NOVELTY WILL WEAR OFF 

"What I am trying to get across to you 

is this: If we hang out a banner and leave 

it out day in and day out. whether the picture 

is compatible with wide-screen or not. 

and do this month after month the novelty 

and sales impact of the wide-screen medium 

will wear off. 

"Cake and only cake every day will turn the 

stomach of its greatest devotee. That rule 

holds for Cinemascope, for 3-D. and is attested 

to by the old worn down medium of 

1.3 to 1 ratio used these many years in theatres. 

If. on the other hand, we use these 

media intelligently with plctiu-es for which 

they are compatible, healthy boxofflce returns 

will result. For Instance, use widescreen 

only with plctui-es featuring In the 

main outdoor shots. Use wide-screens with 

musicals featuring large sets. On the other 

hand, when exhibiting heavy dramas with the 

action confined to small sets drop the widescreen, 

show it at 1.3 to 1." 

Distribution p)olicies have not changed In 

50 years, he charged. As a result, the theatre 

potential of the distributors In diminishing. 

Incentive selling is the answer, he 

asserted. 

EXPERIMENTED IN TEXAS 

Col. H. A. Cole experimented with such a 

plan in Texas, Rembusch said, and found that 

both distributor and exhibitor were better off. 

Rembusch praised the offer of Charles M. 

Reagan, MGM general sales manager, to aid 

distressed exhibitors and said he knew that 

Reagan was sincere and that "he is carrying 

out his policy generally." 

All the barbs were not aimed at distributors. 

Rembusch Included exhibitors In his 

criticisms by pointing out that the 1.3 to 1 

screen ratio had been used for many years, 

that sound had come from a single source, 

that some sound systems purchased 30 years 

ago were still In use, that many theatres are 

using antiquated lenses with a speed of F-3. 

or higher when F-1.9 lenses give four times 

the light on the screen than the F-3 leas 

gives. 

"During this period screen companies have 

stood still," he declared. "They have given 

us the same old screen surfaces for 30 years, 

some of which my father developed between 

1910 and 1920." 

"Exciting new electronic and optical technological 

developments were made during 

Convention Notes: 

BOSTON Bau.sch and Lomb Ls at work 

on a 122-degree len.s that will increase the 

depth illusion of Cinemascope pictures, 

Spyros P. Skouras told the Allied convention 

here. It may be available next year, 

he said. 

Spyros P. Skouras told Ahram F. Myers. 

Allied general coun-sel. that he had not 

encouraged the belief that he was in favor 

of arbitration of film rentals. 

"What I said," he stated, "wa-s that, as 

an exhibitor I would favor arbitrating 

film rentals, but that my people, 20th 

Century-Fox, would not go for it." 

Word was sent to the convention by 

Charles M. Reagan, head of sales for 

MGM, that the company will release 30 

pictures for the 1953-54 sea.son. 

This was received with applause, because 

it had been published that the company's 

output might be limited to 19 features. 

It also was made known that MGM has 

not decided whether it will produce films 

with four-channel sound. 

The customary resolutions were passed 

thanlcing Independent exhibitors of New 

England; expressing appreciation to Trueman 

Rembusch for his work in behalf 

of the COMPO ticket tax campaign; 

praising Rube Schor for his presentation 

before the subcommittee of the Senate 

Small Business Committee on prerelease 

advanced admissions, and expressing appreciation 

to Snaper for his patience in 

conducting the : 

Republic Pictures Co. plans no 3-D 

features and none in Cinemascope, and 

will use only one conventional sound track 

with its 1953-54 output. President Herbert 

J. Yates declared Wednesday (7) in a 

telegram to the Allied States convention 

in Boston. The Republic policy was outlined 

in answer to a query from Allied 

leaders which pointed out that many 

members "are not able to afford the expense" 

of equipping for stereophonic 

sound. 

Yates said his company's product will 

be designed for standard and wide-vision 

screens and reexpressed his belief that 

"good pictures do not need any radical 

dimension gadgets to make them boxofflce 

or entertainment." 

World War II. but the Industry went merrily 

and placidly along. Then along came television. 

Then Cinerama. The industry Is still 

shaking from the impact of the 3-D explosion. 

With the ratios came big .^screens and threechannel 

stereophonic sound and hardly had 

this system been installed when it became 

antiquated. And last, but not least, the hydrogen 

bomb of Cinemascope hit us." 

He said that at first the insistence by 20th 

Century-Fox on approvinK .screcas .leemed 

He had tested samples of the approved 

arbitrary. 

screen-s. he said, and he thought 20tharbitrary. 

Pox was right in insisting on approving 

screens becau.se inferior .screens could ruin 

Cinemascope pre.sentatlons. 

"The public would turn against this new 

medium Jast as the public turned agalast 

3-D mainly because of Inferior projection of 

the latter medium which was the rule, not 

the exception." he declared. 

New Media, he asserted, are now holding 

up product the way pre-releaslng at advanced 

admissions held It up. 

ON WITHHOLDING METHODS 

"Under the pre-relea-slng practice which the 

film companies pursued with high admission 

prices pictures were deliberately withheld for 

an undue length of time from any theatres 

in their high regular availability slot." he 

continued. "Now the .same result Ls being 

achieved, not by wilful withholding of pictures 

from circulation, but by releasing them 

in a variety of media which a majority of the 

theatres, especially the smaller ones and 

drive-ins are not equipped to handle." 

Rembusch said that 3-D should have been 

a refreshing innovation, but that the pictures 

released in the medium were so bad and the 

terms so onerous that they became "an 

exhibitor's nightmare." As a result, he said, 

many theatres are now "stuck" with 3-D 

equipment. 

"Whether interest in 3-D can be revived 

by an improvement in the quality remains to 

be seen, ' he continued. "If 3-D has something 

to contribute to the motion pictures business 

—and I, for one, think it has—it is imperative 

that Its worth be quickly manifested, because 

the industry needs every means for promoting 

theatre attendance that the ingenuity of man 

can devise and needs it right now." 

Rembusch Resigns 

His COMPO Post 

BOSTON—Trueman Rembusch has resigned 

as the Allied representative on the 

triumvirate which has been managing the 

Council of Motion Pictures Organizations 

during the past year and has been replaced 

by Wilbur Snaper. Allied president, with 

Nathan Yamins as alternate. 

The alternate position is new. Snaper said 

this arrangement would make it easy for him 

to keep in touch with Al Lichtman in New 

York and at the same time would enable 

Yamins to keep in close touch with Sam 

Pinanski. the third member of the triumvirate 

group. Yamins and Pinanski maintain their 

headquarters in Boston. 

Rembusch's resignation was due to family 

reasons. In a letter to Snaper explauiing the 

reasons for his withdrawal he pointed out 

that his COMPO duties had kept him away 

from his Indiana home approximately 50 per 

cent of his time during the ticket tax campaign. 

He pointed out that his family consists 

of a 13-year-old boy. one six-year old 

boy, three-year-old twins and two adult 

daughters. He expressed his appreciation to 

Abram F. Myers for assistance rendered in 

his COMPO work. 

BOXOmCE October 10, 1953

NEW YORK HAS GONE CinemaScI 

ScoP£ LOS ANGELES HAS GONI 

GONE CinemaScopC DALLAS H 

HAS GONE CinemaScopC KANS 

DETROIT HAS GONE CiNEMASeoPf 

SEAHLE HAS GONE CinemaScoPI 

ScoP£ SALT LAKE CITY HAS GO 

GONE CinemaScopC SAN FR 

BOSTON HAS GONE CinemaScoi 

EVE 

THE MODER 

IS 

PLAYING TO TH 

IN ENTER! 

^ppf 

NOW! Thetôbe SOON! Ma

€ CHICAGO HAS GONE Cinema 

ÎNemaScoP^ PHILADELPHIA HAS 

4 GONE CinemaScoP^ ATLANTA 

1^ 

CITY HAS GONE CinemaScoP^ 

PljFFALO HAS GONE CinemaScoP^ 

lyASHINGTON HAS GONE Cinema 

CinemaScoP^ PITTSBURGH HAS 

^SCO HAS GONE CinemaScopE 

4mPHIS has gone CinemaScopC 

MIRACLE OF 

GREATEST GROSSES 

[IMENT HISTORY! 

lipOE • Betty GRABLE • Lauren BACALL in How To Marry A Millionaire 

TtCHNICOLOK

FOX LINEUP: 16 IN CINEMASCOPE. 

PLUS AT LEAST 10 STANDARDS 

NEW YORK—The release 

chart at 20th 

Century-Fox between October 1953 and the 

end of 1954 will include 16 productions in 

Cinemascope, ten features produced by 

Panoramic Productions and several other 

independently made pictures, Al Lichtman, 

director of distribution, told the national 

sales meeting here this week. 

The company will release 12 important 

productions in the October-February periodfive 

of them in Cinemascope and Technicolor, 

one a standard film with color by Technicolor, 

another in Ea-stman Color and five in black 

and white. 

SHOOTING ENDS ON 12 FILMS 

Lichtman said shooting has been finished 

on ten Cinemascope productions and five of 

the pictures being made by Leonard Goldstein's 

panoramic productions. 

The October-February releases will be "The 

Robe," "Thy Neighbor's Wife," "Vicki," "How 

to Marry a Millionaire." "Miss Robin Crusoe," 

"Beneath the 12 Mile Reef," "Man Crazy," 

"Man in the Attic," "Prince 'Valliant," 

"Justice Brown," "Hell and High Water," and 

"Galling Gun," in that order. 

Lichtman said that more than 1,000 U.S. 

theatres will be equipped with the single-film 

stereophonic sound system by the end of this 

year. He said further that the output of new 

soundheads is being rushed by Radio Corp. of 

America, General Precision and National 

Theatre Supply. Motiograph, Westrex and 

Century, with production quotas being increased 

each month since the four-track film 

process was perfected early in the summer. 

In his opening day speech to the sales 

delegates, Spyros Skouras gave praise to Al 

Lichtman, Darryl F. Zanuck, Charles Einfeld 

and "the men who have outdone themselves 

in the four-week testimonial drive to Lichtman. 

DRIVE IS RECORD-BREAKER 

"With every department lending its loyal 

and resolute effort, the Al Lichtman drive 

and its record-breaking results has been a 

shining part of the unprecedented performance 

of every department of this company 

since we decided only nine short months ago 

to launch Cinemascope as a means of turning 

the tide in our business and overcoming the 

competition of television," Skouras said. 

Speaking of the 20th-Fox spirit, he said 

that the men "knew that the company was 

staking its existence and its future, as no 

corporation ever has done, on its belief in 

Cinemascope, committing an investment of 

more than $10,000,000 to meet the emergency 

ALLIED CONVENTION: 

Confusion, It's Wonderful! Says Broidy; 

If is Bringing a Rebirth in Moviemaking 

BOSTON—"There has been a rebirth in the 

art of picture making and the producing companies 

are no longer 

tlunking in terms of 

manufacturing product 

on an assembly line 

basis," according to 

^^ 

Steve Broidy, president 

of Allied Artists, in his 

talk to the Allied ip'' ^ 

^r' 

f 

' '^ 

States Ass'n of Motion , 

Picture Exhibitors ^ 

Broidy mentioned li^^ 

October 7. pvv ; 

th 

some of the "great Ml^ __LiaL 

product" recently steve Broidy 

tiu-ned out by the 

studios, including Paramount's "Roman Holiday" 

and "Little Boy Lost," Columbia's "From 

Here to Eternity," United Artists' "The Moon 

Blue" and "Moulin Rouge," MGM's "Mo- 

Is 

gambo," 20th Century-Fox's "The Robe" and 

"Gentlemen Prefer Blondes," Universal's 

"The Glenn Miller Story," Warner Bros.' "So 

Big," Republic's "Johnny Guitar," RKO's 

"The French Line" and Lippert's "Sins of 

Jezebel," as proof that Hollywood is no longer 

talking about what it is going to do to bring 

people back to the movies but is meeting the 

industry's problems with action. 

"The public is demanding more from us 

than they have demanded in the past. People 

no longer just go to the movies—but they are 

going to see a picture in greater numbers than 

ever before. In the terms of om- individual 

patron, we are no longer competing for his 

money—we are competing for his time," 

Broidy pointed out. 

Broidy said it was gratifying to realize 

that the companies mentioned are backing 

up their great pictures with the most intensified 

advertLsing, publicity and exploitation 

campaigns that they've imdertaken in 

years. "They are not waiting for the public to 

discover these fine films but are heralding 

them through every possible medium to 

awaken the potential audiences to the top 

entertainment in store for them. National 

advertising budgets are at a new high with 

many dollars being spent to pre-sell the 

product that eventually wiU fill the till at 

the theatres," he said. 

Injecting a note about Allied Artists, Broidy 

said that "you ain't seen nothing yet until 

you see 'Jack Slade' and 'Riot in Cell Block 

Eleven.' " In November, the corporate name 

of Monogram Pictures will be officially 

changed to Allied ArtLsts Pictures Corp.. the 

Allied Artists trade mark having been used 

on the productions since last fall. Broidy 

said he had a better understanding of the 

recent over-all industry problems because he 

had to learn the hard way and was associated 

with Monogram when it was fighting for its 

very existence, even during the plush years. 

"Today, I am happy to say we are in the 

strongest position we have ever experienced," 

according to Broidy. 

"Certainly, 3-D. wide screen. Cinemascope 

and all the other processes have uijset the 

long-time standard practices of our business. 

But we were stagnating. The new processes 

caused more excitement, drew more attention 

and interest than anything since the advent 

of sound. You can't absorb important innovations 

like these by pushing a button. It 

calls for enthusiasm, hard work and ingenuity 

—just as though you were starting in show 

business all over again." Broidy said. 

Giving credit to Spyros Skouras for his 

courage ajid vision, to Darryl F. Zanuck for 

his daring, to Al Lichtman for his drive and 

to the 20th Century-Fox executives for 

their 

untiring efforts to bring Cinemascope to its 

"present exciting, interesting and profitable 

stage which they are happy to share with the 

industry," Broidy said that some persons in 

exhibition and production complain that the 

industry should settle on one process, one 

innovation, before offering any to the public. 

He pointed out that at the beginning of 

talkies there wasn't just one system and that 

Fox sound was on film and Warner was on 

records. "Both made tons of money," Broidy 

said. 

"We're in the same position today. If you've 

seen Cinemascope you know the tremendous 

(Continued on page 16) 

Spyros Skouras Al Mihlmun 

in spite of the desperate state of the business 

In order that screen lens and sound equipment 

could be provided to the theatres in a 

miraculously short time. 

"Tliis was the situation in which the highest 

stakes demanded a high order of courage. 

Without this risk, the company would fail and 

we had to win." 

Zanuck exhibited confidence and courage in 

doing an "unpai'allelpd job In producing the 

first pictures in Cinemascope," Lichtman 

moved "distribution to tremendous enthusiasm. 

" and Einfeld did an "uncquiillcd \)vrlormance" 

in .selling ClnemaScopc to the 

public. Skouras .sjiid. 

He closed his speech with thanks for tlie 

salesmen's "push of superhuman effectiveness 

and coordination." 

Charles Einfeld. vice-president, addres.sed 

the Friday morning session and detailed advertising, 

publicity luid exploitation programs 

being launched to presell on a record .scale 

the company's outstanding attractions. 

W. C. Gehring, executive assistant gencrul 

sales manager; Edwin W. Aaron, western sales 

manager, and Arthur Silverstone. eastern and 

Canadian sales manager, joined Lichtman in 

conducting the meetings. 

BOXOFTICE October 10, 1953

MGM TO PRODUCE 40 FEATURES; 

18 TO 20 COMPLETE BY AUGUST 

Many to Be CinemaScope; 

Some 3-D. All Wide Screen; 

11 Finished for 1954 

NEW YORK— Exhibitois may be assured 

of at least 40 features from MGM. with 

to 20 of these to be completed in the 

fiscal year ending 

August 1954. according 

to Dore Schary, 

vice- president in 

charge of production, 

following his conference 

with Nicholas M. 

Schenck, president ol 

Loew's. Inc.. and 

other executives. 

There will be fewer 

pictures but each will 

represent size and 

importance, he said. 

Dore Schary Several of the productions 

will be made in CinemaScope, some 

in 3-D and all will be photc^raphed for the 

MGM wide screen. Productions of visual 

magnitude will be employed for CinemaScope 

and, in general, the medium selected will be 

the one best suited to the story. All pictures 

will t)e made witli stereophonic sound and 

most will be in color. Schary pointed out. 

THREE NOW BEFORE CAMERAS 

MGM now has tlu-ee productions before 

the cameras in Holly\vood. "Executive Suite," 

starring William Holden, June Allyson, Barbara 

Stanwyck. Fredric March, Walter Pidgeon. 

Shelley Winters, Paul Douglas, Louis 

Calhern, Dean Jagger and Nina Foch; "Rose 

Marie." in CinemaScope and color, starring 

Ann Blyth, Howard Keel, Fernando Lamas, 

Marjorie Main and Bert Lahr, directed by 

Mervyn LeRoy, and "Her Twelve Men," in 

Ansco Color, starring Greer Garson and Robert 

Ryan. 

The 11 pictures completed but not yet listed 

for release are headed by "Knights of the 

Round Table," MGM's first CinemaScope production, 

which may be presented this Christmas. 

It was produced in England and Ireland 

in color and stars Robert Taylor, Ava 

Gardner and Mel Ferrer. The other completed 

pictures are: "Give a Girl a Break," in Technicolor, 

starring Marge and Gower Champion 

and Debbie Reynolds; "Saadia," in Technicolor, 

starring Cornel Wilde, Mel Ferrer and 

Rita Gam; "The Long, Long Trailer," in 

starring William Holden. Eleanor Parker and 

Technicolor, starring Lucille Ball and Desi 

Arnaz with Marjorie Main; "Rhapsody," in John Forsythe. and "Easy to Love," in Technicolor, 

Technicolor, starring Elizabeth Taylor, Vittorio 

staning Esther Williams, Van John- 

son and Tony Martin. 

Gassman and John Ericson; "Gypsy Colt," in Ansco Color, starring Donna Corcoran. 

Ward Bond and Frances Dee; "Tennes- 

A new big-scale production of "Ben Hur" 

^vill head the list of MGM pictures for 1954. 

It is expected that it will be made in Cinemascope, 

as well as wide screen, and cast and 

see Champ." in Ansco Color, starring Shelley 

Winters and Dewey Martin; "Invitation to 

the Dance." in Technicolor, starring Gene 

Kelley with Tamara Toumanova. and "Flame 

and the Flesh." in Technicolor, starring Lana 

Turner. Pier Angeli and Carlos Thompson, 

as well as two in black-and-white. "Tlie 

Great Diamond Robbery." starring Red Skelton 

with Cara Williams and Dorothy Stickney. 

and the "Crest of the Wave." starring Gene 

Kelly with Jeff Richards, 

ALLIED CONVENTION: 

Downbeat Statistics, 

Despite 

He is Optimistic Over Future 

BOSTON— Albert Sindlinger, research expert, 

who made the surveys upon which the 

Council of Motion Picture Organizations tax 

campaign were based, impressed delegates to 

the National Allied convention by bringing 

his research up to the middle of 1953. In 

spite of downbeat statistics covering the past 

eight years he was optimistic over the future. 

Adverti-sing without research, he said, was 

like using horse and buggy methods in a 

jet age. Some of the highlights of his talk: 

1. Net gross from admissions declined from 

nearly a billion-and-one-half dollars in 1946 

to a little over a billion in 1952—a decline of 

30 per cent. 

2. Net income from concessions increased 

from a little over 34 million dollars in 1946 to 

over 200 million in 1952. 

3. In 1949. total theatre operating costs were 

$1,203 million dollars. On a consolidated basis, 

they were in the red on the showing of motion 

picturas—and that was before television had 

become important as a competitive factor. 

These 14 are in addition to seven pictures 

annoimced for release in October, November 

and December. The October releases are 

"Mogambo." in Technicolor, starring Clark 

Gable. Ava Gardner and Grace Kelly; "Torch 

Song." in Technicolor, stai'ring Joan Crawford 

and Michael Wilding, and "Take the 

High Ground!" in Ansco Color, starring Richard 

Widmark, Karl Maiden and Elaine 

Stewart. In November, MGM will release; 

"All the Brothers Were VaUant." in Technicolor, 

starring Robert Taylor, Stewart 

Granger and Ann Blyth, and "Kiss Me Kate." 

produced in 3-D and wide screen in Technicolor, 

starring Katliryn Grayson, Howard Keel 

and Ann Miller. The December releases will 

be; "Escape From Fort Bravo." in Ansco Color. 

BoxorncE October 10, 1953 

location details will be announced shortly. 

The other properties hsted by Schary for 

1954 filming are; "The True and the Brave." 

now in production in Holland and England, 

starring Clark Gable, Lana Turner and Victor 

Mature; "Panther Squadron 8." starring 

Van Johnson, Dewey Martin, Walter Pidgeon 

and Louis Calhern; "Bad Day at Black Rock," 

starring Spencer Tracy; "Valley of the Kings," 

4. For the first six months of 1953, net 

income from concessions was almost equal to 

the 20 p)er cent admission tax payments. 

5. For the first six months of 1953 attendance 

was eight per cent behind 1952. averaging 

4G million weekly and representing 364 

per cent of a potential of 127 million moviegoers 

who reside in the United States. 

6. In 1948. for every SlOO in gross on admissions, 

$93.20 came from the frequent 

moviegoer who at that time represented 52 

per cent of the potential. The infrequent segment 

in 1948 represented 48 per cent of the 

potential and contributed $6.80 for every 

SlOO in gross on admissions. 

7. In 1952 for every SlOO in gross on admissions. 

$85.50 came from the frequent 

moviegoer, representing 25 per cent of the 

potential. 

"From our studies we think the theory of 

cutting down on the number of attractions 

available (which will result in fewer theatres 

i. with the hope that fewer attractions 

will gross more. Is a dangerous one." 

"When you consider that a 6.5 per cent 

of moviegoers averaged 2/13 movies per week 

—that's 110.8 movies per year, and Philadelphia 

is a double-feature town, these theatres 

need 223 pictures a year, at the minimum, 

just to satisfy this small 6.5 per cent 

segment frequency rate, and this 223 figure 

does not allow for any shopping which the 

6.5 per cent segment does to a degree." 

to be made in Egypt, starring Robert Taylor, 

Eleanor Parker. Carlos Thompson and Kurt 

Kazner; "Brigadoon." starring Gene Kelly 

and Cyd Charisse; "The Student Prince," 

starring Ann Blyth and Edmond Purdom; "7 

Brides for 7 Brothers." starring Jane Powell. 

Howard Keel. Jeff Richards and Russ Tambl>Ti; 

"Beau Bnimmel." to be made in England, 

starring Stewart Granger. Elizabeth 

Taylor and Peter Ustinov; "Deep in My 

Heart," starring Jase Ferrer in the story of 

Sigmund Romberg; "The Glass Slipper," 

starring Leslie Caron; "Moonfleet." starring 

Stewart GraJiger; "Green Fire." starring 

Clark Gable and Eleanor Parker; "Scarlet 

Coat." starring Robert Taylor and Michael 

Wilding; "My Most Intimate Friend." starring 

Lana Turner and Ava Gardner; "Athena." 

starring Esther Williams, Ann Blyth and 

Debbie Rej-nolds; "Quentin Durward," to be 

made in England; "Love Me or Leave Me." 

starring Jane Powell; "St. Louis Woman." 

starring Ava Gardner. Frank Sinatra and 

Gene Kelly; "Many Rivers to Cross." starring 

Robert Taylor and Eleanor Parker; "French 

Quarter." starring Fred Astaire and Dolores 

Gray in her first picture; "Hit the Deck." 

starring Jane Powell, Debbie Reynolds and 

Vic Damone; "One More Time." starring 

Eleanor Parker; "The Paris Story." starring 

Ava Gardner; "Montmartre." starring Leslie 

Caron, Cj-d CharLsse and Pier Angeli. and 

"King's Thief" and "Galveston Flood." with 

stars to be announced later.

. . 

Wide Screens to Bring 

Some Loss in Seating 

NEW YORK—The installation of wide 

screens in theatres will bring some loss of 

front seating, a theatre engineering committee 

reported to the 74th semiannual 

convention of the Society of Motion Picture 

and Television Engineers here this week. 

While the rear seats get big enough picture 

and viewing conditions are ideal in the 

middle seats, the picture looms too large m 

the front .seats, the committee headed by Ben 

Schlanger reported. With production trends 

toward fewer claseups and more middle and 

long shots, the picture thrown on the screen 

in the future will have to be larger than heretofore, 

the engineers were told. 

BASED ON 400 REPORTS 

The theatre screen statistics were based on 

replies received from approximately 400 theatres. 

The SMPTE had sent out more than 

8,000 questionnaires asking for information 

necessary to make a study of problems to be 

faced by exhibitors in changing to new processes. 

The survey showed that in theatres up to 

.500 seats, the average height of a picture is 

14 feet, eight inches; in those from 501 to 

1,500, 19 feet, two inches, and in those with 

more than 1,500 seats, 21 feet, six inches. 

The cooperating theatres also reported on 

possible aspect ratios. Those in the lowest 

seating category were for ratios ranging from 

1.5 to 1 up to 1.87 to 1, in the middle category, 

from 1.81 to 1 up to 2.16 to 1 and in the 

highest category from 2.06 to 1 up to 2.30 to 1. 

Interesting statistics were offered on conversions 

to 3-D and plans to do so before 

the end of the year. In the highest seating 

category, conversions to three weeks ago were 

88.1 per cent. In the middle group the figure 

was 49 per cent and in the lowest group, 14.5 

per cent. 

The percentage of theatres planning to 

convert to 3-D before the end of the year was 

as follows: top seating group, 8.5 per cent; 

middle group, 21.5 per cent, and lowest group, 

11 per cent. 

The percentage of those not planning to 

convert to 3-D was as follows: top group, 3.4 

per cent; middle group, 29.3 per cent, and 

lowest group, 74.6 

per cent. 

MORE PERCENTAGES GIVEN 

The percentage of theatres already having 

a wide .screen was as follows: top group, 13.6 

per cent; middle group, 6 per cent, and lowest 

group, 3.6 per cent. As to conversions by the 

end of 1953, the figures were 59.3 per cent, 

68.1 per cent and 40 per cent for the lowest. 

The figures in the same order for those not 

planning to convert were 27, 26 and 56 per 

cent. 

As for wide .screen, the circuit figure for 

conversions already made was 7 per cent 

and that for Independents 7.9 per cent. The 

circuit figure for plans to convert was 59.4 

per cent and that for the independents was 

58.8 per cent. Tlie percentage of both not 

planning conversions before the end of the 

year was the .same— 33 per cent. 

Between the reading of papers and demonstrations, 

the delegates found time to elect 

three new officers and six board members 

and to present .several awards to outstanding 

lontrlbutlons to the lndu.stry. 

SMPTE ELECTS OFFICERS—Left to 

right: Barton Kreuzer, manager of theatre 

and industrial equipment, RCA 

Victor Division, new financial 

vice-president; 

Alex G. Jensen, television research 

director. Bell Telephone Laboratories, 

engineering vice-president, and George W. 

Colbum, George W. Colbum Laboratory, 

treasurer. 

Offic 

Telephone 

Loboratories, engii 

-president; 

Kreuzer, RCA Victor division, financial vice-president; 

George W. Colburn of the Colburn Laboratories, treasurer, 

and F. N. Gillette and G. C. Misener, eastern 

district governors; R. O. Painter and R. H. Roy, 

central district governors, and L. D. Grignon and R. E. 

Lowell, western district governors. 

The annual Progress Medal award went to Fred 

Waller, inventor of Cineroma; Dr. V^. W. Wetzel of 

the Minnesoto Mining and Mfg. Co., received the 

Gold Medal award. 

In addition, the SMPTE Journal award wos shared 

by R. J. Spottiswoode, N. L. Spottiswoode and Charles 

Smith, co-authors of a paper on the basic principles 

of three-dimension film. Awards for other outstanding 

technical papers went to Willy Borberg, C. R. 

Carpenter and L. P. Greenhill jointly; G. C. Higgins and 

L. A. Jones jointly; Otto H. Schade, and Norman Collins 

and T. C. MacNamoro. 

The semiannual bonquet was held Wednesday (7) 

with fellowship awards going to Merle H. Chamberlin, 

LeRoy M. Dearing, Russell O. Drew, Carlos H. Elmer, 

Frank N. Gillette, Gerald G. Graham, Sol Holprin, A. B. 

Loughren, Ralph E. Lovell, Arthur J. Miller, John W. 

Servies, Kenneth Shafton, Raymond J. Spottiswoode, 

Charles L. Townsend and T. G. Veal. 

Thursday sessions were on color and blackand-white 

reproduction and three-dimensional 

film equipment. New techniques in 

wide-screen methods were discussed at the 

Friday session by Ralph H. Heacock of RCA 

Victor division, Fred Waller of Cinerama and 

John D. Hayes of Bausch & Lomb Optical Co. 

A warning that in "the most competitive 

era the motion picture has ever known" the 

industry must be alert to its responsibilities 

to the public and never again lapse into a 

sense of false .security was sounded Monday 

(5) by Herbert Harnett, SMPTE head. 

He credited technical resources "long waiting 

to be used" with bringing about a "reawakening 

which shows promise of restoring 

motion pictures to an important economic 

position." He said the new techniques—third 

dimension, wide-screen, light-surround and 

stereophonic .sound—are "the fruits of years 

of research and huge financial Investments," 

and that "no Industry on earth Ls rich enough 

to waste them on selling otherwise unsalable 

merchandise. 

"Lo.sses of the past few years have been 

tragic, especially to the small Independent exhibitor," 

Barnett said. "Aside from the 

personal misfortunes this has brought, it Is 

serious to the Industry as a whole." 

AA 1953-54 Program 

Totals 35 Features 

NEW YORK—Allied Artists wUl release 35 

features during the 1953-54 season, an increase 

of three over the 1952-53 season, according 

to Steve Broidy. president. Of the 35, 

eight will be in color, including two in Technicolor 

and six in Cinecolor. 

Allied Artists will use 3-D or Cinemascope 

a.s the market demands and our program is 

flexible enough to permit us to move very 

quickly in any direction, he said. "When we 

decided to make "The Maze" In 3-D, we delivered 

the picture to theatres within nine 

weeks from the day the decision was reached." 

While Allied Artists will continue to upgrade 

its pictures, the company will always 

make the "bread-and-butter." or Bowery 

Boys, type of fUm. "I would as soon lose my 

right arm as lose the Bowerj- Boys," Broidy 

said. These program pictures frequently 

bolster a bill which is topped by a so-called 

big film, he pointed out. 

All but one of the top bracket pictures on 

the year's schedule is completed, according 

Broidy, who said that "The Black Prince," 

to 

which will be produced in Cinemascope in 

England in as.sociation with Associated 

British-Pathe, will not be started until April 

and will not be included in the 1953-54 program. 

The picture was orginally called "The 

Black Knighf but the title was switched 

when Columbia claimed it had the prior right 

to that title for Alan Ladd's next feature. 

The co-production arrangement with Associated 

British is continuing and "Tlie Ghost of 

O'Leary," starring Yvonne de Carlo, Barry 

Fitzgerald and David Niven, is now shooting 

in England. 

Single features will become the rule only 

when the distribution companies make enough 

big pictiu-es that can play alone but, until 

that time, the exhibitor must have quantity, 

Broidy said. Meanwhile. Allied Artists is getting 

more bookings for more money than ever 

before with part of the increase attributed to 

drive-ins. 

Steve Broidy 

(Continued from page 14i 

possibilities it opens up. The tests of other 

systems look good, too. Maybe even these will 

be topped. And, at the same time, there'll 

be regular flat pictures, in color or in black 

and white, that will pack the seats and fatten 

the batik account. A good storj- and solid 

entertainment will do greater business . 

because the public is hearing about the rejuvenated 

picture business, talking about 

movies, reading about them and. above all, 

getting in the theatre-going habit again. 

That's why our slogan should be 'confusion, 

isn't It wonderful?'," Broidy said. 

"I am not saying that perhaps some day 

there won't be a universal system—whether 

it's wide or curved or tills scope or that scope. 

We may arrive at that, but It won't be tomorrow 

and it won't be by holding back and 

talking down the other fellow," Broidy told 

the 

meeting. 

Actor Porter Hall Dies 

LOS ANGELES—One of the screens veloriin 

actors. Porter Hall, died here Tuesday 

(61. He WHS 65 years old. He first won recognition 

on the legitimate stage. In films, he 

was known for many character roles. 

1^ 

I, 

1 

16 

ROXOFFICE October 10. 1953

CET SET 

FOR REAL BOX-OFFICE ACTION 

TH THIS EXCITEMENT-CHARGED DRAMA FROM ^ 

|>ARAMOUNT! 

COLOR BY 

^ 

TECHNICOLOR 

JOAN JACK CORINNE ROBERT 

^NTAINE PAIANGE CALVErDOUGlAS 

Written and Directed by CHARLES MARQUIS WARREN • Produced by Nat Holt

^VuM 

Paramouni's 'Roman Holiday' Wins 

September Blue Ribbon Award 

By DOROTHY F. MARTIN 

"Roman Holiday," Paramount's romantic comedy, starring Gregory Peck and the new 

discovery, Audrey Hepburn, has won the BOXOFFICE Blue Ribbon Award for September 

The modern-as-tomorrow adventure of a European princess and an American newsman, 

filmed in Rome, received a majority of the votes of the members of the National Screen 

Council, a panel of motion picture editors of new^spapers and magazines, radio commentators 

and representatives of civic and educational organizations throughout the United 

States who choose the best picture of the month suitable for family entertainment. The 

award, now in its 21st year, is sponsored by BOXOFFICE as its contribution to the cause 

of better attendance for better motion pictures. 

Remarkable for its locale, the introduction 

of a star who seems sure to be one of the 

screens popular actresses, a solid performance 

by Peck and a fuUy satisfying supporting 

role by the skillful Eddie Albert, "Roman 

HoUday" has been doing good business all 

over the country. Reports from 15 key run 

cities put it well into the hit class with an 

average 128 per cent. 

Showman would be well advised to stress 

the complete modernity of the setting and 

the story, as the title might be misleading. 

"Roman Holiday" definitely has nothing to 

do with the ancient Romans nor persecuted 

Christians. It is a wholly delightful and 

humorous account of the stolen day a 

modern princess takes from affairs of state 

and the man who is her companion on the 

town. 

With this comedy Paramount carries off 

Blue Ribbon honors for the second consecutive 

month. The August award went to its 

"Shane." Much of the credit for the pictui-e's 

excellence goes to its producer-director, 

William Wyler and the authors of the 

well-paced screenplay, Ian McLellan Hunter 

and John Dighton. 

Exploitation receives an assist from the 

extensive campaign Paramount has brought 

to bear on this first screen appearance of 

Miss Hepburn. She brings a fresh and intriguing 

personality as well as real acting 

talent to the medium. Spreads in many 

magazines of national circulation will spark 

public interest in her initial film even in 

remote communities and small-town situations 

will profit accordingly. 

Members of the National Screen Council 

gave mention to other films on the ballot 

for the month of September but it was 

agreed that under the stipulation of allfamily 

entertainment "Roman Holiday" undoubtedly 

carried off the honors. Tlie ."-umming 

up by Mrs. Wm. R. Thomas. General 

Federated Women's Clubs of Clevelar.d. :> 

typical. Said Mrs. Thomas. "For the entue 

family that utterly delightful 'Roman Holiday' 

will beguile you into a gay adventure 

W'ith lovely Audrey Hepburn bringing a 

wistful, haunting quaUty that sets it above 

just an ordinarj' gay comedy." 

Paul de Sainte Colombe, Holly\\-ood correspondent 

for Paris and Montreal publications, 

had this to say, "A strong contender 

for the Academy Award if entertainment be 

the criterion. William Wyler's usual skillful 

and warm direction, Gregory Peck superb as 

always, while Audrey Hepburn is the 

brightest and most fetching young star on 

today's screen." 

Other comments received from members 

were equally laudatory. "A delightful excursion 

in Rome with terrific human Interest 

appeal."—Byron G. Taft, Yankton (S.D.i 

Press and Dakotan. "A comedy masterpiece 

Audrey Hepbiu-n proves that talent is here 

to stay."—Herb Rau, Miami Daily News 

"One of the year's best comedies."—Henry 

Decker, Frederick iMd.t News-Post. "Polish 

up the Oscars."—B. J. Skelton, Clarksdale 

(Miss.) Press-Register. "Best picture of its 

type since 'It Happened One Night.' "— 

Hartland Mershon, New Brunswick (N.J.> 

Home News. " 'Roman Holiday' is a must 

for the family. Hepburn is most charming." 

—Larry Thomas, American magazine. 

"A merry romp for all concerned. Light, 

vivacious, gay with sparkle enough to make 

you forget w'ar, taxes and the atom bomb, 

thanks to Audrey Hepburn, a real find."— 

LiUian Blackstone, St. Petersburg (Fla.) 

Times. 

The Cast 

Joe Bradley 

Gregory Peck Mario Delaiii (the barber)..Paolo Carlini 

Priiicess Anne Audrey Hepburn Giovajini 

Claudio Ermelu 

Irving Radovitch 

Eddie Albert 

Charwoman 

Paola Borbon* 

Mr. Hennessy 

Hartley Power 

Ainbassador Harcourt Williams Taxicab Driver Alfred Rizzc 

Countess Vereberg Margaret Rawlincs Hennessy's Secretary Laura SoLARjij 

General Provno Tullio Carminati Shoe Seller Gorella Gor; | 

Production Staff 

Producer-Director William Wyler 

Screenplay 

....lAK McLellan Hunter. John Dighton 

Story 

Ian McLellan Hunter 

Directors ol Photography 

Frank P. Planer, A.S.C, Henry Alekan 

Art Directors. .Um. Pereira, Walter Tyler 

Edited by 

Robert Swink. A.C.E' 

Costumes Edith Hka» 

Makeup Supervision 

...Wally Westmore. Alberto De' RosS' 

Sound Recording Joseph De Bretagnu 

Music Score 

Georges AuRit 

() Thit Awnrd Is oi>eii each moiitli by \\\t UaUonM Scrren Council oil the ba%is of outitanitiitQ merit 

and uillablllly for family enlertalnmtnt Council mcmbciship compr ises motion picturt editors, radio 

film commentatort. and rcDresentatlves of better film councllt. cit'Ic and educational oroaniiatlons.

( Cinemascope 

I 

; Feature 

'Robe' Suit Dismissed 

With Qualifications 

NEW ORLKANS An amendment to the 

blddints' ('(intriicl fltfitlve in areas where Joy 

Theatre.v operate ^ ua.s agreed on as the result 

of the dismissal by Joy of Its $385,000 dama«f 

suit against Paramount Gulf Theatres and 

20th Century-Fox. 

Joy had sued for damages and Injunctive 

relief over the awai'dlng of "The Robe" to 

Paramount Gulf's Saenger Theatre here. 

Following the agreement, the film opened 

at the Saenger Wedne.sday (7i as originally 

.scheduled. 

Twentieth-Pox agreed to make bids on it-s 

pictures in areas where Joy operates available 

for inspection to all who submit bids 

for a period of seven days commencing from 

the date of notification that an award has 

been made. The dlsti-ibutor also agreed not 

to di.sclose any details of the bids in advance 

of opening. The agreement is for one year. 

Gaston J. Dureau jr., president of Paramount 

Gulf, emphasized that the agreement 

clears Gulf of any charge of colliusion with 

the film distributor. 

Cinerama Starts Showing 

At Philadelphia Theatre 

PHILADELPHIA — "This Is Cinerama" 

opened at the Boyd Theatre Monday (5) to a 

distinguished audience including political and 

civic leaders and socialites. The opening was 

Acquire Swedish Picture 

NEW YORK—Rogers and Unger Associates 

have acquired "Miss Julie." a Swedish language 

production, for United States distribution 

with super-imposed titles. Distribution 

arrangements have been made for New 

York City, Chicago, Milwaukee, Detroit, Indianapolis, 

San Francisco, Los Angeles, Seattle, 

Portland, Denver, Salt Lake City, Washington, 

D.C., Charlotte, Minneapolis, Boston, 

Memphis, Albany, Des Moines, New Orleans 

and Dallas. 

Technicolor to Borrow 

NEW YORK—Technicolor, Inc., will borrow 

$5,000,000 for general corporate purposes 

through issuance thj-ough Lehman Bros, of 

a i% per cent note due Oct. 1, 1969. The note 

will be placed privately. Dr. Herbert T. 

Kalmus, president, said. 

Disney Plans 14 Features 

For 2\/i-êar Period 

WALT DISNEY 

Drive-In Promotions in 

New Filmack Catalog 

CHICAGO—Something new in the way of 

catalogs has been issued by Filmack Trailer 

Co.—a promotion manual designed to help 

drive-in theatre owners boost business during 

the autumn months. Irving Mack, president, 

-said the company is mailing the catalog to 

drive-in theatres this week. 

The manual outlines procedures for successful 

merchandising campaigns, exploitation 

stunts, tie-ins with gasoline stations, promotions 

designed to stimulate attendance in 

off seasons at year-around operations plus a 

variety of me.ssages which the exhibitor can 

use to improve public relations. 

Mack also includes promotions for closing 

week and closing night of the season, to make 

the last days paying ones instead of moneylosers. 

NEW YOltK -Wuil Uisiiry f r.HliK Imjius has 

product lined up for the next two and one 

half years— live features, major cartoon features. 

"True Life Adventures" features and 

shortn. Three features and a hhort are 

already .set In Cinemascope and more are 

planned. Fourteen features are on the U»t 

starting from the beginning of the year. 

"Plnocchlo." first released in January 1940, 

and •Fantasia." relea.sed In November 1940, 

" 

are to be reissued. "Plnocchlo will be given 

a new title, "The Adventures of Plnocchlo," 

and will have elaborate regional openings. 

Two hundred day-and-dale booking.s are 

scheduled for New England In February. 

Artists from the studio will make per.'-onal 

appearances. It Is figured that there will 

be a big buildup, as there was with "Snow 

White." 

•FANTASIA- IN CINEMASCOPC 

"Fantasia," which had directional .sound 

when first released, by means of speakers 

located around theatres, will be put out as 

a Cinemascope release. Some sequences are 

being done over to adapt the entire picture 

to the wide-screen. Magnetic sound tracks 

and stereophonic sound installations will 

make the transfer of equipment unnecessary. 

sponsored by the Philadelpliia Inquirer United Artists Releasing Pearl Harbor made that form of exhibition 

Charities, Inc. A second opening, for the 

impossible after the original release. 

Four Films in November 

A Mickey 

public, occiUTed tlie next night, and the picture 

went on a regular schedule of 16 shows 

Mou.se cartoon for Cinemascope has been 

NEW YORK—United Artists will release 

made as a part of the program. 

a week. The advance scale was about $50,000. 

Among those at the initial opening were 

November, according to William J. Heineman, 

"The Sea," live action feature; ••Lady and 

foiu- features, of color, 

Three other Cinemascope numbers are set: 

three them in during 

Governors Fine of Pennsylvania, DriscoU of 

New Jersey and Boggs of Delaware. Joseph 

vice-president 

The 

in charge of distribution. 

tiiree pictures in color, are: "Shark 

the Tramp," a cartoon feature due to be 

River," in color by Color Corp. of America, 

Clark, mayor of PhUadelphia, greeted the 

throng. From New York were Lowell Thomas. produced by John Rawlins in Florida, starring 

Matthews and 

Steve Cochran, Carole president of Cinerama Pioductions Corp.; 

Warren Stevens, for November 13 release; 

S.H. Fabian, president of Stanley-Warner 

Corp,; Hazai-d Reeves, president of Cinerama, "Captain John Smith and Pocahontas," in 

scope), due for release in November 1954; 

Inc., and Lester Isaac, general manager of 

Pathecolor, an Edward Small production, 

Major New All Cartoon Features—"Lady and 

Cinerama theatre operations. The local Police starring Anthony Dexter and Jody Lawrance 

the Tramp" (CinemaScopet, due for release 

and Fireman's Band serenaded the audience, with Alan Hale jr. and Robert Clarke, for 

in February 1955, and "Sleeping Beauty" 

many of whom also appeared on television November 20 release, and "Song of the Land," 

thi-ough WFIL. 

in color by Color Corp., presented by Harrison- Length True Life 

Adventures "The Living Desert," already 

Cinerama is also playing in New York, Roberts. Inc.. with narration spoken by Marvin 

completed and set for special release; 'The 

Miller, for November 27 release. 

Chicago, Detroit and Los Angeles. It will 

open next month in Washington, D. C, and "Stranger on the Prowl," produced in 

Vanishing Prairie" and "The African Story," 

also special releases; People and Places Features—•'Switzerland. 

in Pittsburgh, San FrancLsco and St. Louis Europe, starring Paul Muni with Joan Lorring, 

••Slam" and '•Morocco" 

will be released November 2. 

" 

(These will run about 75 minutes and will 

before the end of the year. 

deal with the lives of people in faraway 

released in February 1955, and "Sleeping 

Beauty." 

The lineup as it stands at present is: 

Major Live Action Features—"Rob Roy," 

"20,000 Leagues Under the Sea" (Cinema- 

Major Re-release Cartoon Features— 

places) ; 

"Adventures of Pinocchio" and "Fantasia" 

(Cinemascope', which will be handled as a 

special release. 

TWO HISTORICAL NOVELTIES 

A novelty now planned for a start next 

June will be "The Colorado Expedition," in 

which the camera crews will try to descend 

the river from its upper waters down through 

the Grand Canyon. Another will be •'The 

Great Locomotive Story." Both of these will 

be historical. 

Thirty-.six shorts are in work. 

2 Christopher Film Awards 

NEW YORK—Tlie Christopher award for 

the two outstanding pictures of 1953 has gone 

to "The Rot)e." 20th Century-Fox Cinema- 

Scope picture, and "Little Boy Lost," Paramount 

pictures. 

BOXOFnCE October 10. 1953 19

— 

I 

'THeH' a«tcC So^€*tt4' 

Taxes on 3-D Glasses 

gOB WILE, executive secretary of the Independent 

Theatre Owners of Ohio, did 

some digging into the problem of sales 

taxes on 3-D viewers in that state and came 

up with some information that might be 

worthwhile in other states where there are 

sales taxes. 

Bob reports that some distributors have 

collected sales taxes from exhibitors and he 

says it's illegal. Glasses purchased for resale 

to patrons are not taxable, he states. 

If they are given away, the tax is payable 

by the exhibitor. Where sales to groups 

run over 40 cents the exhibitor is advised 

to handle each sale separately. 

It sounds involved. Taxes vary in different 

cities and states. It might be a good 

idea for each exhibitor to find out what the 

local regulations are. It could be very embarrassing 

for an exhibitor, if a collector 

should come around some months hence 

and say: "How come?" 

Revise Fox Estimates 

QROSSES on the early showings of 

"The 

Robe" have caused company executives 

to revise net profit estimates upward. 

Under date of September 24 Spyros P. 

Skouras sent a brochure to stockholders 

estimating that the 39-week net for the 

period ending September 26 would reach 

$1,100,000, compared with $1,277,000 in 

1952. 

After the September 17 opening at the 

Roxy the record-breaking receipts caused 

company financial officers to revise the 

estimate to $1,397,000. This total, if 

achieved, will put the 39-week total ahead 

of last year's 39-week total of $1,277,000. 

Prospects for the fourth quarter are 

bright, so that there is every reason to expect 

that the year's net will be excellent, 

in spite of the heavy promotional expenses 

for Cinemascope that dropped the thirdquarter 

net to $942,000. 

circuits for theatre use. 

Spontaneous Confusion 

gIDNEY SAMUELSON, head of 

the Eastern 

Peiuisylvunltt Allied unit, told his 

members that the great variety of widescreen 

and 3-D equipment was "deliberately 

By JAMES M. JERAULD 

created confusion." It seemed more like 

spontaneous combustion. 

Once Cinerama and "Bwana Devil" 

caught the public fancy everybody, big and 

httle, both inside and outside the industry, 

rushed in to grab a profit. It's confusing 

even disturbing—to those exhibitors who 

haven't the money and inclination for some 

fast gambling, but life is like that. 

Who can say that all the public discussion 

has not benefited the industry? Not 

even Sidney, we surmise. 

Sophie Tucker Acts 

OOMEBODY once said 

that no outstanding 

figure in any field of endeavor ever 

reached eminence unless he or she had 

special qualities of personality. Sophie 

Tucker has them. In the midst of the 

varied activities of her golden anniversary 

she has time for generous gestures that 

endear her to those who find out about 

them. 

After the Cinema Lodge of B'nai B'rith 

dinner Tuesday (29) at which she was the 

guest of honor and heard descriptions of 

some of the work done by the group she 

became genuinely enthusiastic and sent a 

check for $500. It was completely unexpected. 

In fact, she has spent so much time 

giving her services for fund-raising events 

that everybody would have felt fully paid by 

her presence alone. 

Cinema Lodge has four youth groups for 

vocational training operated through the 

B'nai B'rith Organization. It contributes 

to the Hillel Fund which aids students and 

to the Anti-Defamation League and American 

Jewish Committee. 

The Living Desert' 

ÂLT DISNEY'S True-Life Adventme 

shorts have been landmarks in the advance 

of film production as well as excellent 

boxoffice grossers. His first feature, 

"The Living Desert," undoubtedly will be a 

sensation, from both the grossing and 

prestige viewpoints. 

With infinite patience the cameramen 

have photographed the struggle for life of 

To List Film-TV Interests 

^HREE companies — Theatre Network 

Television, Boxoffice Television and The- 

insects, birds, reptiles and small animals in 

atre Television Associates—are now at the Arizona desert. The scenes are extraordinarily 

dramatic. Nothing hke this has 

work promoting various forms of television 

programs for theatres. The last named proposes 

to stage weekly boxing bouts put on the picture should thrill regular audiences, 

ever been seen before. Pioperly exploited, 

Bspecially for the purpose and is reported to adults as well as children, and should 

have important financial backing. The activities 

of the.se companies has renewed in- 

opinion-makers who think films should en- 

bring in the so-called serious thinkers and 

terest in theatre installations. 

lighten as well as entertain. 

The Federal Communications Commission 

has decided to list all present and pro- 

beautiful. Disney's men certainly know how 

Background scenes are outstandingly 

posed TV stations owned by theatre interests. 

It will take months, but when com- 

to use Technicolor. 

pleted will furnish important information 

bearing on the moves for establishing closed 

Mandell Joins Filmakers 

HOLLYWOOD—Harry L. Mandell, distribution 

veteran, has Joined Filmakers Releasing 

Organization as vlce-pre.sldent in charge 

of domestic sales, it was announced by 

Irving H. Levin, company president. Mandell 

has been associated at various times 

with Warners, Eagle Lion and the Selznlck 

Releasing Organization. 

Roy Brewer Joins AA 

AsAidetoBroidy 

NEW YORK—Roy M. Brewer, who recently 

resigned as international representative of 

the International Alliance of Theatrical Stage 

Employes, assigned to the west coast studios, 

has joined Allied Artists as executive assistant 

to Steve Broidy, president. 

Brewer will in no way participate in Allied 

Artists' labor relations but "will be involved 

in many phases of our company's activities 

and will work closely with G. Ralph Branton 

and Harold Mirisch, vice-presidents, and Walter 

Mirisch, executive producer, as well as 

myself," Broidy said. However. Brewer will 

continue to work on Hollywood's Communist 

problem, as in the past, he pointed out. 

"For many years he has been a driving 

force for the good of the film industry in 

the post he held as the lATSE representative 

assigned to the west coast studios, as well as 

on the many industry welfare committees to 

which he gave so much of his time and effort," 

Broidy said. 

Brewer, who accepted his first studio affiliation 

after several weeks of negotiations with 

Broidy, said he took the offer in preference 

to others he had received "because I recognize 

Allied Artists as an expanding company 

that is fast becoming one of the most important 

organizations in the industry today. 

Too, it is regarded in the trade as having 

one of the finest executive staffs of any in 

the film mdustry." 

Sidney Deneau Named 

Aide to E. K. O'Shea 

NEW YORK—Sidney G. Deneau, vicepresident 

in charge of sales for Lopert Film 

Distributing Corp.. has 

been named general 

sales assistant to E. K. 

"Ted" O'Shea, vicepresident 

of Paramount 

Film Distributing 

Corp., by A. W. 

Schwalberg, president. 

Sidney G. Deneau 

II 

I 

Deneau will start his 

^ 

new assignment Octo- 1 1]] 

ber 12. 

^ 

Deneau started in the 

industry with the Fox 

Film Corp. where he 

served in several sale."; 

capacities. He then joined the Fabian circuit. 

In 1942. Deneau entered the armed 

.services and, on his return, became general 

manager of the Schine Theatrical circuit. 

In 1947, he became associated with the Selznlck 

Releasing Orgamzation as general manager 

of all distribution. U.S. and Canadian 

He left Selznlck to join Lopert. 

Ground to Be Broken Soon 

For Polaroid Bxiildings 

WALTHAM. MASS.—Ground will be broken 

.soon hero for the first of foiu- builduiK-s wlilcli 

eventually will hou.se mast of the Polaroid 

Co. operatioiLs. Tlie constinictlon contract 

has been let for a one-story wlndowless structure 

on Route 128 near the Junction of 117 

The long range building program also calls 

for construction of a five-story film assembly 

unit and two tliree-story buildings for the 

optical, research and administrative operations. 

.if 

20 October 10, 1953

1 stait liis 

'JVow will y«ii tell everyone 

were 5£JV5ATI0]VAL in 

fV ME AGAiiV 

everyone a^ ^ . 

SeatdeWorldB-e'Hê 

.^^ 

said it/" 

MDt OOtflirtediuAe 

h tlie FBI 

iATTLE POST-INTELLIGENCER RAVES: 

ew comedy smash hit at Orpheum! 

Marry Me Again drew more laughs 

lan 

any other comedy of recent 

iemory!...lt's fortunate in having 

vo stars who know the fun-making 

usiness thoroughly .'...Marie Wilson 

ins favor before large and laughing 

udiencesl...The house was packed 

nd the applause terrific!'.'. .AND THE 

USINESS EVEN TOPPED THE RAVES! 

Marie Wilson d 

Robert Cuinmiags 

MARftYME 

AGAIN* 

wi.K RAY WALKER • MARY COSIA • JESS BARKER 

Produced by ALEUOmitB • ViMM.n ,nd D..cled b, FRANK lASHLIN 

R K C 

RADIC

. . 

. 

. 

'ôU^fwwid ê^mt 

MGM Planning to Remake 

'Ben Hur' Next Year 

Many an oldster among film fans will remember 

"Ben Hut," the lavish spectacle made 

by MGM back in the silent era. which was 

presented in 1924 as a roadshow and was 

unanimously hailed as the most ambitious 

production of its kind ever made—up imtU 

that time. 

Implementing the frequent pronouncements 

by the company's top brass that filmdom's 

future prosperity depends, in large measure, 

upon the making of such star-studded, lavishin-scope 

features, MGM has scheduled a newversion 

of the novel by Gen. Lew Wallace as 

one of its most important 1954 entries. 

A studio announcement said that the upcoming 

project, details of which will be announced 

soon, "is expected" to be made in 

the wide-screen CinemaScope process, not a 

surprising probability when consideration is 

given to the opulence and glories of the 

Roman Empire in which the drama is localed. 

Fennelly Buys Two Westerns 

For Allied Artists Slate 

Spearheading a seven-picture program during 

the next five months, Vincent M. Fennelly. 

Allied Artists producer, has acquired two 

original westerns for addition to his busy 

slate. Purchased w-ere "Cheyenne Crossing," 

by William Raynor. which will be guruied in 

December as a Wayne Morris starrer, and 

"Tonopah," by Milton Raison, to be lensed 

early in 1954. Also on the Fennelly docket are 

"Bitter Creek," starring Wild Bill Elliott; 

"The Forty-Niners," "Hell Wind," "Sailor in 

the Dust" and "Quantrill's Flaiders" . . . Also 

displaying considerable activity in the storybuying 

department was Universal-International, 

which accounted for three purcha.ses. 

Assigned to Howard Christie to produce was 

"The End of the Line," an original by 

Virginia Van Upp to Make 

A Feature for Republic 

First major production agreement to be 

reached since Republic recently announced 

its plans for setting up financing 

for independent filmmakers was .set between 

Herbert J. Yates, company president, 

and Virginia Van Upp, one of filmdom's 

few active women producers. Under 

the deal Mi.ss Van Upp will write and 

produce "The Big WhLsper." from her 

original, described as a drama of the 

allied underground in West Germany 

and the Infiltration of the underground 

network into Germany's Russian-held 

eastern sector. 

The feature will be made entirely in 

Germany, with interiors to be .shot in 

.studios In Munich and Berlin. Participating 

in the filming will be Konrad Adenauer, 

West Germany's chancellor, while 

full cooperation has been promised by the 

allied high command. 

Yates will take off for Germany .soon 

to coordinate the production plans, with 

camera work to get under way In December. 

By 

IVAN SPEAR 

Houston Branch, described as a story of international 

intrigue, localed on an island off the 

coast of Africa, with huge uranium deposits 

as the prize. Ross Hunter drew the production 

reins on "Cry Copper." a yarn by J. Robert 

Bren and Gladys Atwater about a police 

chief who is ousted from his position because 

of his zeal in tracking down the murderer of 

three police officers, and who eventually 

brings the kUler to justice. "Dynamite 

Anchorage," an action drama by Gil Doud 

and D. D. Beauchamp. was added to John W. 

Rogers' production agenda, with Beauchamp 

inked to develop the screenplay. 

Allied Artists Has 13 Films 

Waiting to Be Released 

Allied Artists now ha-s 13 films in its backlog—largest 

number of completed but unreleased 

pictures in the company's history. 

In the vaults, awaiting distribution, are 

"Jack Slade," wdth Mark Stevens; "Fighter 

Attack," a Sterling Hayden starrer: "Jennifer," 

featuring Ida Lupino; "Dragonfly 

Squadron." toplining John Hodiak; "Riot in 

Cell Block 11," produced by Walter Wanger; 

"House in the Sea," starring Richard Conte; 

"Pi-ide of the Blue Grass," outdoor action yarn 

filmed in color; "Private Eyes." a Bowery 

Boys comedy; "Hot News," starring Stanley 

Clements; "Bomba and the Golden Idol," an 

entry in the jimgle boy series title-roling 

Johnny Sheffield; "Yukon Vengeance," with 

Kirby Grant; "Vigilante TeiTor," a Wild Bill 

Elliott starrer; and "Texas Badman," with 

Wayne Morris. 

Additionally, lensing is now under way on 

two Technicolor productions, "Arrow in the 

Dust," with Sterling Hayden, and, in England, 

"The Ghost of O'Leary," starring 

Yvonne DeCarlo and David Niven. 

Ricardo Montalban to Star 

In Feature for Columbia 

Ricardo Montalban. who only recently secured 

his release from a term contract at 

MGM, has moved over to Columbia for the 

. 

. 

. . . Universal-International 

starring role in producer Sam Katzman's "The 

Saracen Blade" . . . Yul Brynner, star of 

Broadway's stage hit, "The King and I," 

amicably settled his acting ticket at Paramount, 

under which he was to have made his 

film debut in producer-director Billy Wilder's 

"A New Kind of Love." Brynner ankled the 

pact because of delay in terminating the medium 

in which the film was to be made, plus 

his contractual commitments on the stage 

Rory Calhoun was borrowed from 20th CentiuT-Fox 

for the starring assignment in "Fire 

Knife," upcoming Aubrey Schenck-Howard 

W. Koch production for United Artists, and 

Peggie Castle has been inked for the female 

. . lead Also in the loanout department, Jean 

Peters was borrowed from 20th Centiu-y-Pox 

to star with Burt Lancaster in "Bronco 

Apache," Technicolor wide-screen western 

being produced by Lancaster and Harold 

Hecht for UA distribution . . Warners 

. 

booked Marlon Brando as the tltle-roler in 

its forthcoming plcturlzation of the stage hit, 

"Mr. Roberts " 

booked a pair of established chai-acter actors 

with the Inking of Sidney Blacknier for 

"Johnny Dark" and Walter Brennan for the 

Audie Murphy western. "Drums Acrass the 

River" . . . Carlos Thomp.son joined Robert 

J.\P.\NF.SE KOVAI.TV— ( rown l'rin< 

Akihito of Japan, on a tour of the V.S., 

was g:uest of honor at an industrj-wide 

luncheon sponsored by the .Ass'n of 

Motion Picture Producers and held at the 

MGM studios. Prince .\kihito is shown 

here (seated) on an .MGM set, flanked by 

E. J. Mannlx (left), MGM general manager; 

the prince's interpreter: Y. Frank 

Freeman, AMPP board chairman and 

Paramount vice-president, and .Men-jn 

LeRoy, MGM director. 

Taylor and Eleanor Parker in the topline 

cast of "Valley of the Kings." which MGM 

will produce on location in Egypt. 

B'nai B'rith Lodge Chooses 

Schary 'Man of the Year' 

Short notes from the sound stages: Dore 

Schary. MGM vice-president and studio head, 

has been unanimously chosen "Man of the 

Year" by the Beverly Hills lodge of B'nai B'rith 

and will receive the awai-d at a formal dinner 

planned for December. Previous recipients 

of the annual kudos were George Jessel. 

DaiTyl F. Zanuck and Charles P. Skoiu-as . . 

Trinity Productions, a newly formed independent 

unit, gunned "Congo^Killer." a jungle 

melodi-ama, as its initial ventiu-e with Jerry 

Thomas producing. Seymour Friedman megging 

and Karen Booth and Myron Healey as 

the cast toppers. No release has been set . . 

Returning to his old stamping grounds. Universal-International, 

is Robert Arthur, just 

inked to a producer's ticket there. Currently 

at Columbia. Arthur will return to that >iudio 

in March to handle production rein.- on 

"The Long Gray Line." a West Point .--tory 

which John Ford will direct. Formerly 

Arthiu- was with U-I for four years, 

leaving 

in 1950 to go to Warners, and has been at 

Columbia for the past year. 

Charles Chaplin Disposes 

Of Hollywood Studio 

A Hollywood landmark from which, .-line 

silent-.scrcen days, has emanated celluloid 

that has evoked laught.er—and a tear oi I wo 

—the world around changed hands when it 

was disclosed that Charles Chaplin had .Mild 

his Sun.set boulevard studio here to a New 

York real estate firm, Weber & Knapp 

Owned and operated by Chaplin lor iu;uiy 

30 years, the film plant, it is understood, may 

be razed to clear the valuable property for 

construction of an office building. The purchasers 

are owners of the Chrysler building 

in New York and developers of the United 

Nations properties there. 

The sale cuts Chaplin's last ties with Hollywood. 

Now residing In Swit.zerland. he recently 

disposed of his Beverly Hills residence. 

\ 

BOXOFFICE :: October 10, 1953

WEf/fs 

i

Paramount to Distribute 

Second Italian Feature 

In the A/ewsree/s 

Movietone News, No. 81: World Series; typhoon 

inundates Joponose town; Briton sets oir speed record, 

GIs go overseos as "buddy teoms"; President nomes 

Governor Warren as chief justice; scientists find new 

buried city; Copital society attends wedding of Senotor 

McCorthy. 

News of Hie Day, No. 211: Yankees vs. Dodgers in 

World Series; British jet pilot sets new world record 

California's Governor Warren named U.S. chief justice 

Berlin loses a fighting mayor; Jap flood follows savage 

typhoon; wedding bells for Senator McCarthy. 

Poromounf News, No. 14: President octs m doc). 

Eight films are rated for adults and young 

people. Tliey are "Beggar's Opera" iWB) 

rated an outstanding film; "China Venture" 

(Col), 'Conquest of Cochise" iColK "Half l_ 

Hero" (MGM), "Plunder of the Sun" (WB) 

"Return to Paradise" (UA), "Terror ( 

Tinln" (MOM) and "Vlckl" (20th-Fox). 

Two films are rated for adults. Tliey an 

"Back to God's Country" (U-I) and "I, thi' 

Jury." (UA). 

24 

BOXOFFICE October 10, IStH

' 

' 

DON'T STACK THE CARDS 

AGAINST YOUR 3-D PROFITS! 

Prove to yourself that your patrons see 

3-D best through Polaroid glasses! 

Ihe optical quality of the glasses 

you supply can make or break your 

potential profits on 3-D. Inferior 

glasses will spoil any show for your 

patrons— and stack the cards against 

your coming 3-D pictures. 

You can prevent this from happening 

simply by checking the quality of the 

glasses yourself— 6e/o?*e you buy. 

Pitariid Briod 

FINGERPRINT TEST: Wet thumb and press against glasses. Take 

handkerchief and try to rub off. Fingerprints are almost impossible 

to rub off inferior lenses and polarization is often 

destroyed completely. You'll find fingerprints can be rubbed off 

genuine Polaroid lenses without damage. 

It's quick and easy. On the right 

are three simple tests. Any pair of 

glasses should pass all three with 

flying colors— if your patrons are 

to enjoy 3-D. 

You'll find that genuine Polaroid 3-D 

Glasses pass these tests, and any 

other quality tests, easily. Their high 

optical quality is maintained by the 

same cai-eful quality control that 

Polaroid Corporation uses on goggle 

lenses made for the Armed Forces. 

So why take chances? Order genuine 

Polaroid 3-D Glasses and be sure. 

DISTORTION TEST: Hold glasses at ami's length. Close one eye, 

and look through one lens at a distant straight line. .Move 

glasses back and forth. Through genuine Polaroid .3-D Glasses, 

the line will stay straight. Through inferior lenses line will appear 

wavy. Patrons will see a watery, fuzzy picture. 

IMPORTANT! 

Polaroid 3-D Glasses 

are now available from 

your RCA THEATRE 

SUPPLY DEALER. 

BLACKOUT TEST: Take two viewers. Hold one upside down against 

the other. Look through lenses at light. Inferior lenses that are 

not correctly polarized will let through light from wrong image 

and patrons will see "ghosts". Genuine Polaroid lenses are 

polarized correctly. Each eye sees only the image intended for it. 

rltitoS October 10, 1953

LETTERS 

Urges Tax Plea for Small Exhibitor 

To BOXOFFICE; 

In your issue of Sept. 26. 1953, I carefully 

read pages 8. 9 and 10, with the heading 

"No Letup in Tax Repeal Fight, COMPO 

Pledge to Industry." 

Your 14 questions, which you are placing 

before men in the field, is not necessary to 

make your appeal as follows: 

The appeal to remove the federal government 

tax from the admission price was based 

mainly to save the small exhibitor. My belief 

is. if you had asked the government to remove 

the federal admission tax from admission 

prices from 50 cents down, the government 

would then realize that you are asking 

it 

to do something for the smaller exhibitor. 

I am sure that the smaller exhibitor 

would then decide on a suitable admission 

price which would benefit both the public 

and 

the exhibitor. 

I am safe in saying that the government 

today derives most of the tax money from 

the exhibitors charging above 50 cents admission, 

especially with increased admissions on 

special pictiu'es. 

Why .should we worry about baseball, football 

or anyone else that pays a tax on admi.ssion? 

If they have a proper claim, let 

them fight for themselves. 

To the first run or the big exhibitor the 

federal admission tax does not mean a thing; 

he raises his admission price every time he 

feels he has a big picture. The class of people 

that patronize the first run houses do 

not mind paying such admissions. It is the 

small fellow that by the time he gets the 

picture the admission prices means something 

to his trade. 

I feel very strongly, that if you would base 

your plea for the small exhibitor, proving 

that both the public and the small exhibitor 

will benefit it. 

SAMUEL A. TANNENBAUM 

Surf Theatre, 

Atlantic City, N.J. 

Lower Fire Insurance Rates Asked 

To BOXOFFICE: 

I have an important question which I 

think should be brought up in your department. 

For the last several years we have 

had fireproof films and, using my theatre 

for an example. Ive had nothing but fireproof 

films for the past 15 months 

Yet, I can't get any lower rates for fire or 

liability insurance for my theatre. And, we 

haven't had a fire or injury in this theatre for 

30 or more years. 

What about other sections, of the country? 

Are they being told the same thing by their 

insurance agents? Fire and liability insurance 

for even a small house such as mine hits a 

very mean figure and it continues to increase. 

Perhaps the underwriters of these insurance 

companies haven't been notified about fireproof 

films. 

State Theatre, 

Rivesville, W.Va. 

RALPH RASPA 

Offers Film Shipment Saving Idea 

To BOXOFFICE: 

I'm a newcomer to show business, having 

been in for a mere five years. But would like 

to throw in a couple cents worth in the weight 

of film shipments argument. 

Everything I read is concerned with cutting 

down the weight of the cans. I don't think 

this means a thing to most exhibitors as their 

shipments are made on a per reel basis. 

What would really help would be a little care 

taken in cutting the reels. How many times 

have you seen reel after reel with room for 

several hundred feet of film and then come to 

the last reel with about five minutes on it? 

If the film were reeled with a thought to 

getting the maximum amount of film on each 

I eel this would definitely mean a saving, 

MYRON SCHRAUM 

Liberty Theatre, 

Lowellville. Ohio. 

STATEMENT OF THE OWNERSHIP, MANAGEMENT, 

CIRCULATION, ETC., REQUIRED BY THE ACTS 

OF CONGRESS OF AUGUST 24, 1912, MARCH 

3, 1933, and JULY 2, 1946. 

Of BOXOFFICE, published weekly of Konsos City, 

Mo., for October 10, 1953. 

Stole of Missouri, 

County of Jockson, ss. 

Before me, a Notory Public in ond for the State 

end County oforesoid, personally appeared Morris 

Schlozmon, who, having been duly sworn according 

to low, deposes ond soys that he is the Business 

Manager of the BOXOFFICE Magazine ond that the 

following 15, to the best of his knowledge onj belief, 

o true statement of the ownership, management :ond 

if a doily paper, the circulotion), etc., of the aforesaid 

publication for the dote shown in the above 

caption, required by the Act of August 24, 1912, os 

amended by the Act of March 3, 1933, ond July 2, 

1946 (section 537, Postal Lows ond Regulations), 

printed on the reverse of this form, to wit: 

1. Thot the nomes and oddresses of the publisher, 

editor-in-chief, editor, managing editor, and business 

monoger ore Publisher and Editor-in-Chief, 

Ben Shiyen, Kansas City, Mo ; Editor, James Jerauld, 

New York, N.Y.; Managing Editor, Jesse Shiyen, Konsos 

City, Mo ; Business Monoger, Morris Schlozmon, 

Konsos City, Mo. 

2. Thot the owner is: :tf owned by o corporotion. 

and 

stated 

mediately thereunder the names and addresses or 

stockholders owning or holding one per cent or more 

of total amount of stock. If not owned by o corporotion, 

the nomes and addresses of the individual 

owners must be given. If owned by o firm, company, 

or other unincorporated concern, its name and 

well 

of 'iduol member. 

given). 

Ben Shiyen, Konsos City, Mo. 

Claro Shiyen, Konsos City, Mo. 

3. That the known bondholders, mortgagees, ond 

other securities holders owning or holding I per cent 

or more of total amount of bonds, mortgages, or 

other securities are; ilf there ore none, so state.) 

There ore none. 

That 

agrophs next obove, giving 

the names of the owners, stockholders, and security 

holders, if any, contain not only the list of stockholders 

ond security holders, as they oppeor upon 

the books of the compony but also, in coses where 

the stockholders or security holder oppeors upon 

the books of the compony as trustee or in ony other 

fiduciory relation, the nome of the person or corporotion 

for whom such trustee is acting, i 

also 

thot the sold two porogrophs contoii 

embrocing affionf's full knowledge and belief as to 

the circumstances ond condition under which stocklo 

do not oppeor upon 

ustees, hold stock ond 

thon that of o bona 

'ide owner; and 

IS no reason to believe 

ion, or corporotion hos 

1 interest direct or indirect in the soid stock, bonds, 

5. Thot the overoge number of copies of each 

iue of this publication sold or distributed, through 

le moils or otherwise, to the poid subscribers, during 

le 12 months preceding the dote shown obove was 

MORRIS SCHLOZMAN, Busir 

Monoger. 

Sworn to ond subscribed before me Ay commission expires 0«». 10, 1956). 

THE FINEST 

AITEC- 

9356 Santa Monica Blvd. 

Beverly Hilh, Calif. 

THEATRE LOUDSPEAKER SYSTEMS 

Golden Names Lawrence 

For New NPA Division 

WASHINGTON — Nathan D. Golden, 

National Production Authority film chief until 

the agency was superseded last week, and now 

liead of the Scientific Motion Picture and 

Photographic Products Division of the NPA' 

successor-agency in the Department of Commerce, 

is bringing in industry leaders toi 

serve witliout pay. 

Golden announced on Friday (2) that the 

first such individual, George Lawrence, 

Bausch & Lomb executive, would serve for six 

months as deputy director of Golden'8 

division, without pay. The new system Is 

aimed at "getting more busine.ssmen into thO' 

pictin-e." 

Golden said he plans to continue his industry 

advisory committee and to continue hto( 

close 

contacts with business. 

AA to Release 'World for Ransom' 

HOLLYWOOD— "World for Runsoni. 

n;iii Uuryoa starrer produced mdopendentlj 

by Plaza Productions, headed by Bernard 

Tabakln. has been acquired for distribution 

by Allied Artists. Robert Aldrlch dlrect

BOXOFFICE BAROMETER 

This chart records the pcrformonce of current affroctionj in the opening week of their firit run« in 

citici Picture! five the 20 key checked. with fewer than engagements are nor luted Ai new runt 

ore reported, ratings are added and averages revised. Computation is in terms of percentogt i« 

to relotion grosses as normol determined by the theatre managers With 100 per cent as 

or "normol," the figures show the grois rating above below that mark 

A*r Meet Dr. JekyU and Mr. Hyde (0-1) 120 150 110 120 85 

.if Uobie GiUis. The iMGM) 90 95 80 

a

ô ^y^ti theatre KywnerA . . . 

You Are Cordially Invited and Urged to Attend the 

LARGEST THEATRE EQUIPMENT 

TRADE SHOW 

OPEN 

EVER HELD IN 

and 

FORUM 

OUR INDUSTRY 

CONRAD HILTON 

HOTEL 

Positively No Registration 

or Admission Fee to 

Attend the 

TRADE SHOW and 

OPEN FORUM 

• WIDE SCREEN • 3-D 

• STEREOPHONIC SOUND 

WILL ALL BE DISPLAYED AND DISCUSSED

I 

; October 

CHESTER FRIEDMAN 

EDITOR 

HUGH E. FRAZE 

Associate Editor 

SECTION 

PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN 

1/Ip 

rJâddier 

Dane Bruce, formerly at the Trail 

Drive-In, Hazelhurst. Ga.. whose fine 

inspirational letter we published here 

some time ago. provides another 

encouraging document for theatremen 

who believe the day of opportunity 

in this industry has passed. 

"After all these years of struggling." 

he writes, "trying; to work up 

the ladder, I have attained a higher 

rung and am a bit nearer the top. 

I have been promoted to the position 

of advertising manager for Stein 

Theatres operating in Georgia, and 

handle publicity and exploitation as 

well as the advertising for the circnit. 

"It you want, pass along the word 

that your articles in Showmandiser 

section helped, and the breaks 

Invariably come to those who work 

hard and have faith in this medium 

of entertainment." 

Another Georgia theatre manager, 

John Payne of the Martin Theatre. 

Dawson, suggests that exhibitors in 

the smaller towns who are experiencing 

difficulties with youthful 

rowdies try to improve the relationship 

by working through the schools. 

At the beginning of the fall term, 

Payne persuaded the school administrative 

staff to co-sponsor a Student's 

Handbook which outlines all 

activities and programs of the high 

school. The cost is shared equally. 

The booklet is a comprehensive 

encyclopedia of what the student 

needs to know about the faculty, the 

student constitution, the curriculum, 

and rules for conduct in the library, 

cafeteria and chapel, etc. School 

songs and cheers are published along 

with a letter of welcome from the 

principal. 

Space is provided for the student's 

Classroom schedule, activities and 

book numbers. The back page carries 

an announcement that the 

booklet has been co-sponsored by the 

two local Martin theatres. 

For the past three years. ears, Payne 

ha.s awarded theatre passes to high 

school students for outstanding 

athletic and scholastic achievements. 

Power-Packed Ideas Win 

September Citations 

rii.- 

77tli monthly BOXOFFICE Honor Roll 

ii ) . ht eight showmen into the limelight for 

pional theatre promotions and earned 

.1 -rrond Citation of Honor for two previous 

winners. 

Pete Gloriod. manager of the Rodgers Theatre. 

Poplar Bluff. Mo., topped all entries 

received during September in the lobby category. 

His previous Citation for general tieup 

was for promoting a fashion show while manager 

of the Variety Theatre. Carbondale. 111., 

in March 1948. 

The .second repeat winner was Harold Snyder, 

manager of the Quaker Theatre. New- 

Philadelphia, Ohio. Snyder wa.s honored for 

his creative display ads used on "Stalag 17." 

He earned his first Citation earlier this year 

when he topped all entries in the Theatre 

Front classification last May. 

From overseas. Victor Sims, assistant manager 

of the Electra Cinema at Oxford. England, 

submitted an outstanding example of 

Window Displays to earn one of the coveted 

Citation.*;. Sims has been a con.sistent contributor 

of his ideas and showmanship to 

BOXOFFICE for more than a year. His efforts 

were crowned finally by unanimous selection 

of the staff at BOXOFFICE. 

Avinere Toigo, manager of the Esquire Theatre. 

Springfield, 111., was awarded a September 

Citation of Honor for developing a 

highly successful ten-day carnival that boosted 

his receipts. Attendance competitions between 

local union, political and civic groujjs wa.^ 

instrumental in stimulating strong local interest. 

In the general tieup campaigns, the Citation 

of Honor was awarded to Tony Askoune.s. 

manager of the Manos Theatre. Mone.ssen, 

Pa. Askounes was recognized for an exceptionally 

fine promotion he staged in conjunc- 

< Continued on next page^ 

The net result of this interest in 

the students is that vandalism in 

the theatres is practically nlL tj: 

— Chester Friedman | 

BOXOFFICE Showmandiser 

: 

10. 1953 

— 223 —

I 

October 

Radio Station 

For Bill 

Sponsors Kid Deal 

Burke at Brantford, Ont. 

BiU Burke, manager of the Capitol Theatre. 

Brantford. Ont.. got his "Houdini" campaign 

off to a flying start two weeks in advance 

with a fine back-to-school promotion, tied 

in with radio station CKPC. 

The deal was sponsored by five merchants 

and culminated in a drawing on the Capitol 

stage for the grand prize of a bicycle. To be 

eligible, all a youngster had to do was .send 

in a sales slip from any of the cooperatini? 

merchjints. 

Announcements were made daily on the 

station's Back-to-School program, a half-hour 

.show, and two children each day received a 

Famous Players Canadian gift book of tickpt>. 

based on the sales slips. 

A lobby display of the prizes and a sign 

publicized the contest at the theatre, and displays 

were u.sed in each of the five .stores with 

signs plugging "Houdini" and the bicycle 

drawing. Three other programs on CKPC 

announced the giveaway every day over the 

two-week period, with free plugs for "Houdini" 

and playdate. 

The five merchants paid for the bicycle 

and runner-up prizes, bought the FPC ticket 

books that were awarded daily on the radio 

show, and got up heralds on the promotion 

which they distributed to their customers. 

Hundreds of entries were received at the 

radio station and the entire promotion proved 

to be enormously successful for the theatre 

Beauty Contest Beats 

Timmins Recession 

Caught in the middle of a business slump. 

created by local strikes. Bob Nelson, manager 

of the Broadway Theatre. Timmins. Ont., developed 

a Mi.ss Timmins conte.st that gave the 

boxoffice a strong shot in the arm. 

Nelson arranged to have the winner repre- 

.sent the community in the regional beauty 

pageant at the Northern Ontario Exposition 

which is sponsored by the Kiwanis clubs. 

The contest ran three days at the Broadway 

and was staged with the feature picture 

which Nelson booked for the occasion, "Oh. 

You Beautiful Doll." 

The press came through with an abundance 

of free publicity and radio station CKGB 

gave the promotion free announcements during 

hourly newscasts. In addition, the station 

tape-recorded the final stage ceremonies for 

re-broadcast in its entirety. 45 minutes. 

Through contacts with merchants and business 

firms. Nelson promoted $250 in prize 

awards for the winner plus flowers and ;i 

banquet for the ten finalists. 

The entire promotion cost the theatre aboui 

$20 for signs and displays and brouuht 

capacity attendance to the boxoffice on mII 

three nights. 

Banners for 'Robe' 

City officials in Minneapolis considered llie 

local Cinemascope premiere and showing of 

"The Robe" sufficiently Important to grant 

permission to the Minnesota Amusement Co. 

to string a large banner acro.ss one of the 

at very little expense. 

Through the FPC home office, Burke engaged 

Fred Auty, the stunt man tourmg 

Canada in behalf of "Houdini." to perform 

the upside-down escape from a strait jacket 

the day before opening. The event took place 

on the Market Square, after having been 

announced in press and radio, and drew tremendous 

crowds. Burke had a sound truck 

on hand for picture plugs and a running 

commentary of the stunt, and planted 'a 

three-column cut of the fellow suspended in 

mid-air with the Brantford Expositor. The 

photo showed the crowds watching him and 

the caption included credits. 

principal downtown bUHlness streets advertising 

the event. 

Ordinarily such banners are 

not allowed for commercial purposes here. 

"The Robe" opened before a packed house 

Thursday night (1) for a single showing at 

$1.50. For the regular engagement the scale 

is 

$1.20 after 5 p.m. 

Insufficient Black and White Film 

Although sufficient color film is produced 

in Germany to satisfy the German producers, 

domestic production of black and white film 

is insufficient to meet demands. 

iggpHl book over eeti in .Syraeiisi'. N. Y., is 

claim ol Sam Gilman. manager ol the Stalo 

Theatre, who oiicru above photo as prooi. 

Theatre ushorottos wheeled it through downtown 

stroole to ballyhoo "From Hero to 

Eternity." 

Local Photographers 

Focus Their Cameras 

At 'Paradise' Star 

Rodney Toups. manager of the State Theatre 

in New Orleans, and Herman Addison. UA 

exploiteer. engineered a contest to promote 

"Return to Paradise" on a citywide scale. 

The contest was sponsored by the Fox Co.. 

photographic supply dealer. The two showmen 

got Miss New Orleans of 1953 to pose in 

the theatre lobby on opening day. and the 

public was invited to take pictures of her in 

competition for valuable prizes. Keyed to 

the contest was the catchline, "photographers 

paradise." The store used a half-page newspaper 

co-op ad in support of the deal. 

The New Orleans Item broke an 8-column. 

10-inch publicity .spread on the contest, the 

New Orleans State ran a half-page layout 

and the Times Picayune published three 

stories and art. 

Plugs for records with mention of the picture 

were promoted on four radio stations, 

and WNOE sponsored a contest offering theatre 

tickets as prizes. 

Two separate ballyhoos commanded attention. 

One. a 24-sheet A-board truck equipped 

with pubUc address system, had several attractive 

girls riding around in the vehicle 

during peak hours on three days prior to 

opening. The other was a walking book 

ballyhoo. 

A supermarket announced a "Return to 

Paradise of Values," with credits, in a fullpage 

new.spaper co-op ad. 

Power-Packed Ideas Win 

September Citations 

Continued from preceding pagei 

tion with 13 merchants and a disk jockey to 

select Miss Monessen of 1953 in behalf of 

"'Gentlemen Prefer Blondes." 

J. J. Kirchhoff, manager of the Rialto 

Theatre, Tulsa, Okla.. submitted the bCvSt 

flash front during the month to annex hU 

first Citation in the monthly competition. 

The best example of co-operative advertising 

earned a Citation for Len Bishop. 

manager of Shea's Theatre in Toronto. Ben 

Dargush submitted the most outstanding 

ballyhoo of the month in conjunction with 

his campaign for "Gentlemen Prefer Blondes" 

and was awarded his first Citation of Honor 

in this classification. 

Tlie Public Relations Citation was awarded 

to William Heliums, manager of the Paramount 

Theatre at Austin. Tex. A campaign 

to collect books as a memorial to a local 

farm boy who was killed in action in Korea 

u'ave Heliums his opportunity to render a 

useful public service. Heliums offered the 

theatre as a collection depot for the books 

which were donated by the public and are 

to be consigned to overseas .shipment for 

.•\inerican soldiers. The theatre and the 

.\ustin American Statesman co-sponsored the 

inomolloii. with local firms contributing 

prizes 

for the youngsters who contributed the 

largest number of books for the drive 

A Citation for the best house program of 

I he month was awarded to Helen Johnson, 

manager of the State Theatre. Statsvllle. 

N.C. 

Ticket prices In motion picture theatres In 

Gernu»ny vary according to the theatre's 

location 

30 224 BOXOFFICE Showmandi8«r 

: 

10. 198S

johnsoi 

British Airways Joins 

Eaton's in Promoting 

'Paris' in Canada 

The Parisian theme In "Iiiiiocents In Paris" 

Is featured In the national exploitation given 

the film by the T. Eaton Co. and British 

Overseas Airways in Caiuida. The picture 

had Its North American premiere at the 

Savoy Theatre. Toronto, where, despite unusually 

high temperatures, all house records 

were shattered. 

A national 200-llne advertisement was given 

the picture by BOAC in 21 leading dally newspapers, 

and tieing in with the.se ads and theatre 

ads were advertisements by American 

Express and other travel agencies. 

Window displays in both the T. Eaton department 

store and the BOAC offices in 

downtown Toronto were crowd-stoppers. 

These were in addition to the 25 windows 

featuring the picture and BOAC by travel 

agencies in the city. BOAC has advised its 

agents and representatives acro.ss Canada of 

the value of tieing in with the picture when 

it plays in their city. To back this up. BOAC 

has printed special folders about the company 

and 'Innocent^s in Paris." and made up 

a special one-.sheet which wa,s distributed 

nationally. 

Street windows using Paris fashions were 

made up by Eaton's, Canada's largest department 

store. Counter and other displays 

were featured in every one of the major departments. 

A .special letter was sent out to 

every one of the merchandise display managers 

of Eaton's branches commending the 

film as well as describing the Toronto store's 

efforts on behalf of the film. 

Screenings for department store executives. 

newspaper critics, travel agents and disk 

Jockeys were held before the picture opened. 

Disk jockey Michael Cashin plugged the film 

every day for a week on a program on radio 

station CKEY. 

A contest featuring a free trip to Paris is 

tied in with BOAC. Two tickets for a roundtrip 

from Canada to Paris will be provided 

'he winners. 

Kicking off the campaign in Toronto were a 

eries of teaser ads, while an 800-line advertisement 

made the most of the comedy in the 

film, as well as the part of the original 

cancan dancers of the Moulin Rouge. A model 

from the Vogue School of Charm, Toronto, 

dressed in cancan costume, handed out the 

special BOAC folders on the picture from in 

tront of the BOAC office and in front of the 

theatre. She stopped the crowd wherever 

she went. 

A smart flashfront at the front of the 

Savoy Theatre itself, designed by Al Perley. 

was an attention gatherer. On the outside 

wall a large banner drew attention to the 

fact that the picture was having its North 

American premiere. Inside, a fashion show arranged 

by Al and Bert Wilkes gathered a 

large crowd. 

The film is being released by Cardinal 

Films. 

Employs Sound Truck 

Carl Singer, manager of the Hollywood 

Theatre in Atlantic City, engaged a ballyhoo 

soundtruck to exploit "Return to Paradise." 

The truck was bannered with large posters 

playing up "James Michener's great South 

Pacific adventures" with colorful illustrations 

NUGGETS 

Johnny Steam.'?, assistant manager of the 

Circle Theatre. Indianapolis, got .some free 

newspaper publicity for "The Kid from Left 

Field" by inviting members of the Junior 

baseball and PAL organizations to a free 

morning .screening. The youngsters paraded 

to the theatre and were photographed by the 

local 

papers. 

Jim Cameron, Lakehead supervi.sor for 

Famous Players theatres in Ontario, tied up 

with the co-sponsor of the Ml.ss Canada 

Pageant to arrange for the Dominion entry 

in the Miss America contest to make a 

personal appearance at four of the local 

theatres. The stunt was pulled off at no 

cost to the theatres, with advance publicity 

accounting for extra patronage at each of 

the participating houses. 

The 50th anniversary of powered flight was 

appropriately saluted by Fanchon & Marco's 

Fox Theatre in St. Louis, with a special .showing 

of "Island in the Sky." Honored guests 

were members of the St. Louis chapter of the 

National Aeronautic Ass'n. and the 99's, 

women's pilot organization. Searchlights and 

all were brought out for the occasion. Dion 

Peluso is the Fox manager. 

Don Tillotson of the Commonwealth circuit, 

Kansas City, had a bunch of heralds 

left over on "Let's Do It Again" so he u.sed 

them to cover the front of the theatre completely. 

"I stuck the top of the herald on 

with Scotch tape and let the bottom wave, 

and this really gets some attenion and doesn't 

cost anything. The rustling of the paper 

makes enough noise to draw attention across 

the street," he explained. This is a good one 

to remember as many times the leftover heralds 

go into the waste basket. 

Fall Fashions Draw 

Extra Patronage 

Tom Williams, manager of the Margie 

Grand Theatre. Harlan, Ky.. promoted a fall 

fashion show on the theatre stage from a 

local department store. In addition to supplying 

the apparel and acces.sories. the store furnished 

models, music and door prizes. 

A week prior to the opening of "The Caddy." 

Williams used a lobby stunt which created 

considerable word-of-mouth publicity for the 

picture. Williams set up a putting hole against 

the side w-all and invited patrons to putt 

for the chance of winning a theatre pass. 

At the local Country club, a sign w-as posted 

to the effect that golfers shooting par for the 

course would receive a free ticket to see "The 

Caddy." 

Title Contest on 'Lion' 

As part of the buildup for "A Lion Is in 

the Streets," Henry Spiegel, publicity manager 

for the Paramount Theatre. New York, 

invited the public to submit titles of pictures 

in which James Cagney has appeared during 

his screen career. Guest tickets to see 

"A Lion Is in the Streets" were offered to 

the first 25 persons sending in the longest 

accurate list of Cagney films. The contest 

was publicized in the amusement section of 

the New York dailies. 

New Wide Screen Sold 

With 'Band Wagon' as 

Double Feature 

Joe Boyle niaii;in

- 

Showman Muchmore Buys 

And Makes It a Public Center 

Tom Muchmore. circuit theatre manager 

who has been active in stage and ice show 

management in the last decade, is in screen 

entertainment again, having purcha.sed the 

Canoga Park Theatre in the Los Angeles 

suburb of that name. However, he has continued 

his roadshow connections and is planning 

a booking tour that soon will take him 

through the U.S. and into Europe. 

In the meantime. Muchmore. a dyed-inthe-wool 

showman who believes without doubt 

that promotion and showmaivship will cure 

most if not all the ills of exhibition, is busy 

building Canoga Park patronage. One of his 

first steps was the stai-ting of a monthly 

Movie News, a 12x9-inch four-pager which 

contains merchant ads in addition to all the 

news about cun-ent attractions. 

Muchmore explains that the local newspapers 

lacked both circulation and advertising 

value, in his estimation, so he started his 

own medium. 

"It really works for us: besides, it pays off 

in extra revenue." he reports. 

Muchmore writes all the copy for the Movie 

News him.self. making sure to include liberal 

mention about sales by local merchants, 

special store services and Canoga F*ark doings, 

with, naturally, plugs for his theatre programs. 

A cardinal idea of Muchmore is that a good 

.showman should "give the town something 

back of what you take out of it." Consequently. 

he is quick to get into the thick of 

community activities. 

Recently he arranged a benefit show for 

the Catholic Youth Organization which netted 

$200. Most of the other organizations of the 

Canoga Park area have benefited from Muchmore's 

showmanly genero.sity during the short 

time he ha.s been proprietor of the theatre. 

The Boy Scouts needed money for their 

activities, .so he gave them a block of tickets 

and gave them all the money they obtained 

from the ticket sales. 

He turned over to the Baptist church use of 

the theatre auditorium on Sunday mornings. 

TO FIND 

HALLMARK 

3\ * 

EXTRA! 

GRAND OPENING! 

Theatre 

T H E .A T R E 

iCANOGA PARK TRADING PO^T= 

Front page of Canoga Park Movie News 

He persuaded Chief Thundercloud to attend 

matinee shows arranged for the Canoga Park 

Safety club, and offered Joseph Rodriguez. 

Medal of Honor winner from San Bernadino. 

a,s an extra attraction at the Canoga Park. 

The Holy Name Society of Our Lady of 

the Valley Catholic church each year awards 

a scholarship to a student at Notre Dame 

high .school. Muchmore got Desi Arnaz of 

television and film fame to headline a benefit 

show at the Canoga Park. The program consisted 

of 12 acts of local talent, plus a skit 

by Arnaz. Reserved seat tickets were sold at 

$1.50 and $2. 

Last, but far from least, showing that his 

community interest is sincere, Muchmore has 

been giving 5 per cent of his profit to the 

Rancho San Antonio, a boys camp. 

Members of PAL Parade 

To 'War of the Worlds' 

Ed Miller, manager of the Paramount Theatre, 

Buffalo, invited the police department 

to bring 300 young members of the Police 

Athletic League to the opening of "War of 

the Worlds," and obtained a two-column advance 

story and a four-column photo in the 

Buffalo Courier-Express. The tieup was 

aimed at creating goodwill with the police 

and members of the PAL. Tlie youngsters, 

with a large police escort, marched to the 

theatre dLsplaying signs advertising the i)i( 

ture. 

Jesse 

White Reports 

Eight Big Campaigns 

From Columbus, Ga. 

Jesse White, manager of the Georgia Theatre. 

Columbus. Ga.. reports recent promotion 

activities on eight film attractions. For 

"Moulin Rouge." art work contributed by the 

Columbus School of Art was displayed in the 

theatre lobby and foyer a week in advance. 

The boxoffice was converted to re.semble a 

mill, and a 27-foot banner was placed across 

the front for current exploitation. 

On "Gentlemen Prefer Blondes." 2.000 heralds 

were distributed and cutouts of the star.- 

were displayed in the lobby. A special scene 

mat and writeup were promoted opening day 

to run with a quarter-page display ad. Advertising 

cards were placed on stair risers 

leading to the balcony. 

During the run of "CruLsin' Down the 

River." the boxoffice was rearranged to simulate 

a river boat cabin. A local merchant 

sponsored a co-op new.spaper ad and gave the 

picture a full window display with tie-in copy. 

A lobby stunt stimulated advance interest 

in "Houdini." A trunk with heavy chains and 

lettered with provocative copy was displayed 

in the lobby, and five days prior to opening 

the doorman was chained to a chair. An 

usher wearing a strait jacket paraded around 

town with a sign announcing the opening 

date. 

White tied in with the American news company 

to exploit "Island in the Sky." Books 

were displayed in the theatre lobby in return 

for a display of signs on delivery trucks and 

the distribution of window cards to retail 

outlets. A 24-.sheet cutout over the marquee 

drew attention to the booking, and ushers 

wore badges for eight days prior to opiening. 

Merchant Advertising 

Pays for Programs 

James R. Womble. manager of the Lompoc 

I Calif.' Theatre, has local merchants sponsoring 

a weekly theatre program which is 

distributed to patrons at the theatre and by 

mail. Advertising revenue pays the entire 

cost of printing and mailing. 

To create goodwill in the community, getwell 

cards are sent to hospitalized patient.s, 

with a theatre pa.ss enclosed for use when 

the person is well enough to attend. The 

cashiers check with local hospitals each day 

to get reports on incoming and outgoing patients. 

According to Womble, he has received 

many complimentary letters from recipients 

of the cards, expressing pleasure and appreciation 

for the interest shown in their welfare. 

Send for This 

9100 SUnSET BLUD. 

HOLLYWOOD 46 CALIF. 

PHONE CReilview 1-6000 

Greeks Like 'Glory' 

When The Glory Brigade" played the 

Rialto Theatre. Glens Falls, N.Y , Manager 

George Pugh contacted all Greek families in 

the area, and upon checking boxofflcc receipts, 

discovered that almost all of them had come 

to .see the picture. One woman, after attending 

the opening day matinee, took it upon 

her.self to make personal phone calls to all 

her friends, urging them to see the film 

— 226 — 

BOOKLET! 

LEARN HOW TO 

GET BIG PROFITS 

FROM BUTTBRCD POPCORN 

WIITI TODAT TO 

SUPURDISPLAY 

BOXOFFICE Showmandis tictober 10, 1953

" 

Free Pony Giveaway 

Has Baker Sponsor 

Al The Soo, Onl. 

lif. Sault Ste. Murif, 

u.st>, lu'uce tlurinn the 

run of "Pony Express. 

Manager Olna Sharabura 

inlroclucecl all-out 

w c s t e r n atmosphere 

around the theatre 

front, lobby, etc. All 

usherette.s. cashiers, 

the doormen and even 

the manager herself 

donned western outfits. 

The big gimmick was 

a tieup with a baking 

firm for a pony give- 

Olga Sharabura away. The public was 

alerted to save the Golden Grain bread wrappers, 

10 of which were redeemable at any of 

the stores for one drawing coupon on the pony. 

Coupons had to be taken to the Orpheum 

where the drawing was held on opening day 

and the pony presented to the winner. 

The merchant backed the giveaway with 

quarter-page newspaper ads in the daily 

papers, giving the picture a two-week buildup. 

The firm also paid for several thousand 

cartoon heralds with picture playdates credited 

on the cover and announcements of the 

pony giveaway on the back page. The heralds 

were distributed st the stores which cover a 

radius of 100 miles around Sault Ste. Marie 

Scores With Page Co-op 

For 'Here to Eternity' 

John Palco, manager of the Majestic Theatre, 

Beloit, Wis., tied up with a building 

trades construction firm on a full-page 

newspaper co-op announcing the opening of 

"From Here To Eternity." Half of the page 

was devoted to large scene and ad cuts from 

the picture. The lower half of the layout 

was headed, "Why Wait 'FYom Here To 

Eternity' for Your New Home, etc?" This 

portion of 

the ad also included cuts plugging 

the picture. Theatre playdates were incorporated 

in a box across the centei- of 

the page. 

Windows Aid 'Rouge' 

A. G. Alexander, manager of the Carlton 

Cinema, Boscombe. England, promoted window 

space in local music shops for cutouts 

representing cancan girls with signs plugging 

"Moulin Rouge." An assortment of stills in 

each window enhanced the displays. 

Mall Plunkell, manager of Ihe Uptown Theaire 

in Delroil. got a local engineer to design and 

build this animated "flying saucer." then displayed 

it in lobby as advance ballyhoo for 

"II Came from Outer Space." Revolving in 

space without visible means of support, the 

gadget earned free theatre tickets lor patrons 

who submitted letters supplying best explanation 

of the phenomenon. 

Blonde Beauties Vie 

For Title of Queen 

For "Gentlemen Prefer Blondes." Alfred 

Loewenthal, manager of the David Marcus 

Theatre, the Bronx, N.Y., promoted a Blonde 

Beauty Queen contest on the stage, opening 

night. Merchants in the neighborhood cooperated 

by providing a savings bond as top 

prize. MGM record albums were also promoted 

and a nearby confectioner played 

host to winners and their boy friends or 

husbands at a midnight snack "with all the 

trimmings." 

The stores advertised the contest and at 

the theatre, a trailer, lobby displays and 

special circulars were used to stimulate 

interest and draw contestants. 

For Columbus day, Loewenthal booked a 

special kiddy show featuring "Powder River," 

with prizes and candy given away to the 

early 

arrivals. 

Theatre's Anniversary 

Is John Ward's 30th 

John Ward, manager of the Seneca Theatre. 

Niagara Falls, recently obser\'ed the 13th 

anniversary of the theatre opening by awarding 

door prizes to lucky ticket holders. Cooperating 

merchants donated the gifts. Ward 

has been associated with Famous Players 

Canadian for 30 years, 27 of which have been 

spent in Niagara Palls theatres. 

3-Time Honor Winner 

Assumes Management 

Of Pix in Jackson 

lor 

It Ruston and Ba'oii Ro iiul 

time winner of a BOX- 

OFFICE Citation of 

Honor, recently Joined 

Rlchard.s, Inc., as manager 

of the PIx Theatre 

in Jack.soii, Miss 

Edwards reporl.s that 

he has launched an 

aggre.s.slve campaign to 

regain patronage at 

the theatre which wa-s 

lost when the younger 

element was permitted 

to take over the house. 

The kids drove off F. Kdwards 

most of the adult trade. 

During his first week at the Pix, Edwardlowered 

the admission scale and advertLsed 

that the prices would remain at that level 

as long as the teen-agers conducted themselves 

properly. 

A merchant-sponsored herald was distributed 

to 2,500 homes announcing the new 

policy and new management. The heralds 

were numbered and the public invited to 

check them against a list posted in the theatre 

boxoffice. Those with matching digit.-' 

were admitted free. 

A new serial was started to stimulate 

Saturday matinee attendance. Family night 

was introduced, allowing youngsters, under 

12 years of age free admission when accompanied 

by parents. 

To boost concession receipts, Edwards announced 

that kids would be admitted free on 

Saturday if they presented five &kimo Pie 

wrappers. Beyond this, weekly prizes were 

offered to children presenting the greatest 

number of the ice-cream wrappers at the 

matinee. 

YOU BUILD IT KIT 

SAVE $ $ AND STILL HAVE A PROPERLY 

Curved Screen Frame 

i 

Display on Mirrors 

Charles Tierney, manager of the Biltmore 

Theatre, Weston, Ont., has been using the 

back bar mirror of the candy stand for some 

effective displays announcing coming attractions. 

Tierney reports that these displays 

are inexpensive, since the only cost is for a 

six-sheet which is mounted and cut out, then 

pasted to the mirror. Each display gets at 

least two weeks exhibition prior to opening

Birmingham, Ala., Subrun Manager 

Concentrates on Giveaways 

By way of apology. Arnold Gary, manager 

ol the College Theatre, Birmingham. Ala., 

reports: "We don't do much to exploit piclure.s, 

for .somehow, in the .suburban houses, 

the people know as much about the pictures 

we play as we do." The only promotions Gary 

goes in for are local tieups which, nevertheless, 

can keep any sub.sequent run manager 

and frequently winners are rewarded with 

these trade certificates, running up to a total 

evaluation of $100. 

Local patrons are so fond of giveaways. 

Gary recently introduced another off-night 

promotion in which four new whitewall tires 

were awarded to a lucky ticket holder, 

through the cooperation of a nearby service 

about as busy a-s the proverbial bee. 

station. In this deal, the sponsor distributed 

Many of Gary's such tieups are productive, 

drawing coupons to his customers, and the 

proof of which can be seen in a grocery drawing was held on the theati-e stage on a 

giveaway which has been going on for the date which had been previously announced. 

Come giveaway night, the attendance moved 

past 20 months. On this tieup alone, the 

spon-sor ha.1 provided the theatre with more 

than $8,000 in grocery baskets at the rate of 

up proportionately. 

Following the success of this promotion, 

Gary got an auto supply dealer to put up 

$100 worth of foodstuffs each week. If Tuesday 

night's attendance at the College is S50 worth of automobile accessories for a 

giveaway, and this, too, developed into a 

better than business on most of the other 

weekdays, it is due. feels Gary, to the fact boom at the boxoffice. 

that people like to get something for notliing As is common in most suburban situations, 

--and with the high cost of food, groceries competition for kid trade is keen. Gary has 

are always a welcome gift to ease the household 

Roy Rogers club which meets at the College 

a 

budget. 

every Saturday under the sponsorship of a 

Gary periodically supplements his regular local department store. As the club foreman, 

Gary presides over these meetings, dressed in 

theatre advertising for "grocery night" with 

special heralds distributed on a neighborhood a genuine Roy Rogers costume borrowed from 

hou.se-to-hou.se canvass. Just so the theatre the popular cowboy star and insured for $1,200 

budget won't be clipped by this seeming extraviigance, 

by the club's sponsor. 

Gary gets other merchants in the 

neighborhood to pay the cost of imprint In 

return an ad on 

During the summer months, a series of vacation 

cartoon shows kept the kids coming to 

for the herald. 

the theatre every Tuesday. Sea.son tickets 

A few months ago, the College manager 

for the 13-week series cost the younger 

l.ssued 

persuaded a furniture store to tie In on the children 80 cents and the teenagers $1.50. 

deal by providing a ca.sh Jackpot each week. Supported by an effective advance campaign 

This enables winners of the grocery baskets 

lo participate In a quiz which nets them cash 

and the distribution of heralds and 

in schools through the PTA. the shows 

tickets 

stabilized 

prizes. In addition to the ca.sh, a $25 trade 

smallfry attendance throughout June. 

certificate Is added to the Jackpot each week. July and August 

Store and Publisher 

Cooperation Boost 

Robe' in Boston 

In addition to all the pomp, glitter and 

glamor of "The Robe" openings in New York. 

Philadelphia. Chicago and the west coast. 

the Baslon premiere at the RKO Keith 

Memorial Theatre had several excellent promotion 

tieups that accounted for strong 

publicity on a strictly local level. 

Working with 20th-Fox exploiteers. Manager 

Ben Domingo and Publicist James J 

King brought the ballyhoo to a climax on 

opening night when 600 dignitaries, including 

the governor of the state, were special guest> 

of the management. 

Best & Co., Jordan Marsh and the Boston 

department store were just a few of the stores 

which cooperated with lavish displays. Each 

tied in the Memorial playdates. 

In cooperation with the book publisher, 

Houghton-Mifflin Co.. 100, 22x28 cards were 

displayed by newsstands and book shops. A 

large newspaper ad broke in the dailies tying 

in the book sales at all leading stores with 

the fUm. 

The agency handling the Lux account was 

ijersuaded to break his monthly ad on opening 

day of "The Robe." 20.000 bookmarkwere 

distributed at branches of the Boston 

public library. In 30 of the branches, announcement 

cards were displayed with picture 

and theatre billing as a book tie-in. 

A sound truck with six-sheets on either 

side toured the city. Boston magazine diBtributors 

bannered their delivery trucks with 

announcements: 28-sheets were posted at 

strategic points thioughout the city, complete 

coverage of subway boards and bus cards was 

attained, and all music shops cooperated by 

displaying album covers of the music score of 

the pictui-e with mention of the Memorial 

playdates. 

Chippewa Indians View 

'Feather River' Free 

Jack Sage, manager of the Michigan Theatre, 

Detroit, got extra newspaper publicity 

on "The Charge at Feather River" by inviting 

members of the Chippewa Indian tribe to be 

his guests opening night. Through the cooperation 

of Detroit newspapers, a quest was 

conducted to locate descendants of victims 

on the last Indian massacre in Detroit. 

Disk Jockeys Support 

'Gentlemen Prefer' 

Ben Ti-ueman. manager of the Ru.ssell Theatre, 

MaysviUe, Ky.. got all-out cooperation 

from local disk jockeys in plugging the tunes 

from "Gentlemen Prefer Blondes," and 

planted a two-column reader in the local 

paper. A fine eye-catcher was a flash 40x60 

made up of the Life magazine cover with 

layout and copy, "WOW! That's all we can 

say. you'll Just have to see it." 

UNIVERSAL INACAR SPEAKERS 

- - or Added Ramps 

DRIVE-IN THEATRE MFG. CO. 

34 — 228- BOXOFFICE Showmandiiioi October 10. 1953

Boyd at Philadelphia 

Launches 'Cinerama' 

PHILADKLI'HIA Vhl I-. CinnMiii;! 

' 

made its debut î tln' I5i>vd Theatre Monday 

night (6i bcliuc ;i ra|i;i( ity audience, including 

many iioliiblcs and civic lenders in 

a benefit premicic .spon.soifil Ijy the Philadelphia 

Inquirer Chain h^, Inc 

The superwide .siri'cn .>.i)i.cta(lf uas a loinplete 

success. "Tlie aniuiiinK liliu Kiant," as 

one local newspaper writer put it, "literally 

opened its arms and engulfed" the spellbound 

audience from the time Lowell Thomas said, 

"Ladies and gentlemen, this is Cinerama," 

until the final sequence of "America the 

Beautiful" rolled acro.ss 

the curved 76x26-foot 

screen. At various points, so realistic was the 

film that members of the audience tilted their 

heads, ducked, or otherwise appeared to feel 

themselves a part of the action. Stereophonic 

sound added to the reality. 

One news writer pointed out: "Invented by 

Fred Waller, the Cinerama process differs 

greatly from the recently unveiled Cinema- 

Scope, which isn't exactly a midget either 

. . . the Cinerama camera employs three separate 

lenses . . . each lens talces in a third 

of the picture's width, and the completed 

scene is then thrown upon the screen by three 

synchronized projectors in one joined, continuous 

image . . . the process aims for—and 

achieves to a remarkable degree—peripheral 

vision, approximating the human eye." 

Among the many notables attending were 

Gov. John S. Fine; Clewell Sykes, president 

of the Yellow Cab Co.; James M. Symes. 

executive vice-president of the Pennsylvania 

railroad; Hubert J. Horan jr., president of the 

Broad Street Ti-ust Co.; Walter H. Annenberg, 

editor and publisher of the Inquli-er; Judge 

Harry Kalodner of the U.S. court of appeals, 

and Recreation Commissioner Frederic R. 

Mann. 

More than 200 veterans from area navy 

and army hospitals, as well as a contingent 

of 200 nursing students from various Philadelphia 

hospitals, were guests. 

The motion picture industry was represented 

by S. H. Fabian, president of the 

Stanley Warner Corp.; Nathaniel Lapkin and 

Sam Rosen, Stanley Warner vice-presidents; 

Harry Kalmine. general manager; Lester 

Isaac, general manager of Cinerama, and 

Walter Thompson, assistant general manager 

of Cinerama. 

Spyros Skouras Attends 

Pittsburgh Premiere 

PITTSBURGH—Spyros P. Skouras, 20th- 

Fox president, flew here to introduce Cinema- 

Scope, pioneered and developed by his company, 

and "The Robe," which was given a 

colorful tristate area premiere at the J. P. 

Harris Theatre. Assisting Skouras as host 

was John H. Harris, a son of the founder of 

the world's first Nickelodeon here on Smithfield 

street nearly a half century ago. 

Al Levy, local 20th-Fox branch manager, 

and C. Glenn Norris, Atlantic division sales 

manager, attended a luncheon with Skouras 

and heard his press, radio and television interviews. 

George Xanthaky, oldtime friend, 

accompanied Skouras here. 

Michael Manos, the circuit operator, and 

his son Ted, friends of Skouras, received warm 

welcomes. Representing the Harris interests, 

in addition to John P. Harris, were his brother 

Harry, John McGreevey, William Zeilor and 

James Balmer. 

Glowmeter Will Double 

Astrolite Production 

Spyros P. Skouras, president of 20th Century-Fox, vi.sited the plant of the Glowmeter 

Corp. in North Tonawanda when in Buffalo for the western New York premiere 

of "The Kobe" at Shea's Buffalo last weekend. 

Left to right: Agis I. MihalakLs, president of Glowmeter; Elmer F. Lux, head of 

Elmart Theatres and president of the city council; Skouras, Martin Moskowitz, 20th-Fox 

division manager, and Charles B. Kosco, Buffalo branch manager. 

BUFFALO—The present output of 125 to 

150 Magniglow Astrolite screens will be doubled 

when the new North Tonawanda plant 

of the Glowmeter Corp. gets into full production. 

Agis I. 

Mihalakis. president, revealed 

at the gala opening here Friday night (2) at 

Shea's Buffalo of 20th-Fox's "The Robe" and 

Cinemascope. 

The Glowmeter screen is being used in 

Cinemascope installations over the country. 

Mihalakis described the one installed at the 

Buffalo as "the largest screen of any type 

in the world." It measures 63x28 feet. 

The Glowmeter president said production 

would start in the North Tonawanda plant, 

which was purchased from the American District 

Steam Co., by November 1. 

Spyros P. Skouras, president of 20th-Fox. 

and other 20th-Fox officials, along with representatives 

of the press, radio, TV, exhibition 

and distribution, were guests of Mihalakis at 

a cocktail party in the Statler hotel in the 

afternoon preceding "The Robe" premiere. 

Skouras enumerated changes he anticipates 

in the industry as a result of Cinemascope: 

"Double features will become a thing of the 

past 

the 

as wide-screen, super productions carry 

weight. 

"Smaller, community theatres will invest in 

wide screens and Cinemascope, playing better 

pictures and making more money. 

"Industry cost will be lower, as wide-angle 

cameras shoot vast continuous scenes, eliminating 

so many costly small shots. 

"Film undertakings will be novel and ambitious. 

I'm thinking of whole symphony 

orchestras or the Grand Canyon." 

Does he consider himself a sort of savior 

of the movie industry? 

"Talk to me in about a year," he replied. 

With Cinemascope in mind, Skouras explained 

that in the future good pictures will 

look twice as good—and the bad pictures will 

look twice as bad. 

Skouras flew into Buffalo, held a press 

conference, attended the cocktail party In his 

honor in Hotel Statler, visited the Glowmeter 

Corp. screen plant and attended "The 

Robe" premiere that night. 

Ai-med with his new projection system, 

Skouras hopes to make good his battle cry. 

"Get the patrons back in the theatres." 

"I believe this revolutionary method of filmmaking 

(Cinemascope) will make for greater 

artistry in pictures by virtue of the medium. 

The need of greater attention in production, 

of greater talent in the artists, of more embellishment 

can only result in the creation of 

better pictures," said Skouras. 

Skouras believes that the smaller theatres 

will especially benefit by the use of Cinema- 

Scope, as better entertainment brings greater 

audiences to the theatres. 

New Amsterdam Reopened 

On 50th Anniversary 

NEW YORK—The New Amsterdam Theatre 

on West 42nd street marked its 50th anniversary 

when it wa-s reopened Friday (2i as 

a completely rebuilt film house equipped to 

show pictures in 3-D, wide-screen or Cinema- 

Scope, according to Max A. Cohen, who operates 

a chain of theatres in Manhattan, Brooklyn 

and the Bronx. 

The New Amsterdam, which was built by 

the late Florenz Ziegfeld in 1903 as a showcase 

for his famous Ziegfeld Follies, is one 

of ten film theatres on 42nd street between 

Broadway and Eighth avenue. Cohen also 

owns two others of these, the Anco and the 

Sam Harris, also both originally legitimate 

theatres. 

Cohen has installed a 41x22-foot screen, a 

stereophonic sound system with 16 speakers 

and 1.700 new stagger-type seats. 

Imports Much Black and White Film 

During 1952 West Germany obtained about 

13,000.000 meters of black and white film from 

East Germany, about 25,000.000 from Belgium 

and other quantities from the United States, 

the United Kingdom and Italy. 

BOXOFHCE October 10, 1953 

35

' 

PRINT 

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THIS 

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'Robe Has Third Record Week at Roxy; 

Alec Guinness Film Is Sensational 

„^p 

IS 

CI WER A MIAI 

BY TECHNICOLOR 

ALL SEATS RESERVED ^ 

1)-^ 

of a third week. "Those Redheads From 

Seattle," a 3-Der which did not get good reviews, 

still did better than average business 

at the Paramount. "The Moon Is Blue" was 

in its fifth satisfactory week at the Cinema. 

Buffalo—The Robe 20th-Fox) «00 

Center Romon Holiday Poro), 4 days of 3rd wk.. 135 

Century— Morty Me Agoin RKO); Dangerous i 

Crossing : ' F; 

85 j 

C.nerT>o—The Moon Is Blue UA), 5th wk 10 

Lafoyette—From Here to Eternity (Col), 3rd y»k...l50 1 

Mercury—The Cruel Seo U-l) 115 

Paramount— Those Redheads From Seattle (Poro). 125 

TecK I, the Jury LA), 3rd wk 85 

'Robe' Scores Biggest 

Week at Philadelphia 

| 

PHIL.'^DELPHIA- Rain on the weekend 

\ 

failed to dampen the boxoffice grosses which 

were at high levels. "The Robe" at the Fox 

scored of one the biggest second weeks in 

Philadelphia's motion picture history with a 

resounding 325. "From Here to Eternity" was 

slill its very strong in fourth week at the 

Stanley with 200. 

ArcoliQ— The Actress MGM), 3rd wk. (three days). 100 

The Ro 2nd 

Goldman— Eost of Sumatro (U-l) 75 

MastbQum- Wings of the Hawk (U-l) 65 

Midtown Dongerous Crossing (20th-Fox) 70 

Randolph Little Boy Lost (Poro) 170 

to (Col), From Here Eternity 4th wk 200 

Stanley 

Stanton Mortin Luther DeRochemont), 2nd wk..l80 

Trcni-Lux— Moulin Rouge UA), 31st wk 85 

Cruel Seo U-l) Studio—The H5 

I 

"CINERAMA" STILL CROWDING THEM IN—The crowded lobby of the Warner 

Theatre, New York, where "This Is Cinerama" is still playing to capacity two-a-day 

performances as it goes into its second year on Broadway. 

NEW YORK—"The Robe" continued to set 

new all-time boxoffice records with the third 

week at the Roxy again topping any gross 

recorded in show business except the Cinema- 

Scope picture's own first two weeks, the theatre 

reported. 

"The Captain's Paradise," in the small Paris 

Theatre, also set a new nonholiday record of 

nearly 15,000 paid admissions for its first 

week at the 568-seat house. The Lopert release 

also had the highest weekly grcss of 

any previous Alec Guinness picture, including 

the .sensational business for "The Lavender 

Hill Mob." 

"Mogambo" had a smash opening week at 

the Radio City Music Hall, where long lines 

were in evidence outside the theatre during 

the weekend. Two new 3-D featiu-es, "Those 

Redheads From Seattle" at Loew's State and 

"Devil's Canyon" at the Criterion, also had 

good opening weeks. 

Leading the holdovers was "Little Boy Lost," 

which was strong in its second week at the 

Rivoli, and "This Is Cinerama," which was 

still absolute capacity as it started its second 

year on Broadway, the last 17 weeks at the 

Warner Theatre. "From Here to Eternity" 

MINERVA FILM EXCHANGE 

WASHINGTON, D.C., DISTRICT 

Dmtribulort o( 

(Qualit!> ))ictiirts 

III B. C, Itrritorji 

"REACHING FROM HEAVEN" 

"CURTAIN UP" 

"CAGE OF GOLD" 

'AMAZING MONSIEUR FABRE" 

"WHITE CORRIDORS" 

"MARRY ME" 

was also exceptionally big for its ninth week 

at the Capitol, where the end of the run is 

not in sight. "Arrowhead," in its third week 

at the Holiday, and "The Caddy," in its third 

at the Mayfair, held up well and "The Moon 

Is Blue" closed a successful 13-week run at 

the east side Sutton but continued into its 

14th week at the 'Victoria on Broadway. 

"Martin Luther," in its fourth week at the 

Guild Theatre, and "The Cruel Sea," in its 

eighth week at the Fine Arts, were the best 

of the art house holdovers. 

(Average Is 100) 

Stolog 17 (Para), 14th wk 105 

Astor 

Baronet The Beggar's Opera (WB), 6th wk 110 

Booth Julius Caesor (MGM), 18th wk. of two-aday 

105 

Capitol 

130 

From Here to Eternity (Col), 9th wk 

Criterion Devil's Canyon iRKO), 3-D 120 

Fine Arts The Cruel Sea U-l), 8th wk 115 

Street The Night Is My Kingdom (Arlon)..105 

55th 

Globe Dangerous Crossing i20th-Fox) 110 

Mortin Luther (DeRochcmont), 4th wk....l35 

Guild 

Holiday Arrowhead (Para), 3rd wk 115 

Little Carnegie Mr. Potts Goes to Moscow 

(Stratford), 5th wk 100 

Loews Stofe Those Redheads From SeaHle (Para), 

3-D 

Moyfoir—The Caddy (Para), 3rd wk 

120 

115 

Normondie—The Village (UA), 2nd wk 100 

Palace 99 River Street (UA), plus voudeville. .110 

Parorriount A Lion Is in the Streets (W6), plus 

stage show, 2nd wk 105 

Pons The Captoin's Porodiso (Lopert) 200 

City Music Hall— Mogombo (MGM), Rodio plus 

stogc show 145 

Rivoli--Littlo Boy Lost (Para), 2nd wk 150 

Roxy— The Robe (20th-Fox), CinemaScope, 3rd 

wk 250 

Sutlon—The Moon Is Blue (UA), 1 3th wk 

52nd Street— (MGM), wk 

105 

100 

Lill Trans-Lux 29th 

rrons Lux 60th Street Sailor of the King 

(20th-Fox), 5th wk 100 

Irons-Lux 72nd Street Time Gentlemen Please 

(Moycr-Kingstey), 2nd wk 1 05 

Victoria -The Moon Is Blue (UA), 13th wk 110 

Warner This Is Cinerama (Cinerama), movcover, 

17th wk of Iwo-a-doy 145 

Woi kl - Rome, 1 1 O'Clock (Times), 23rd wk 95 

Robe' Produces Terrilic 

400% at Buffalo 

HUKFALO "l"he Robe" at adviinced prices 

not away to a terrific week openinR of 400 

l)i'r cent. It Is expected to run ten weeks. 

"From Here to Eternity" held up well In tUs 

third week at BasH's Lafayette. "Roman Holiday" 

waa held for a good four extra days 

Pittsburgh Barometer 

Is Headed by 'Luther' 

PITTSBURGH—"Martin Luther" at the 

Warner headed the barometer here but "From 

Here to Eternity," in its second week at the 

Stanley, was leader in net gross. "Luther" 

was playing at a SI. 19 top at the bo.\office, 

although 150,000 discount admission price 

tickets were distributed by churches in the 

city area. "The Moon Is Blue" won a holdover, 

playing at increased prices in the 

Fulton. 

Fulton The Moon Is Blue (UA). adv. prices. ... 150 

Harris A Blueprint for Murder (20th-Fox), 4 days 70 

Pcnn The Caddy iPoro) 110 

Stanley From Here to Eternity (Col), 2nd wk., adv. 

prices 230 

Warner Martin Luther (DeRochemont) 260 

Six MGM Films Playing 

First Run on Broadway 

NEW YORK—With three pictures current 

in Broadway first runs. MGM will open three 

more during the week bei;uniini; October 11. 

"Lili," starring Leslie Caron, is in it-s 30th 

week at the Trans-Lux 52nd Street Theatre 

and "Julius Caesar" continues in its 18th 

week of two-a-day showings at the Booth 

Theatre, while "Mogambo" will stai-t its third 

week at the Radio City Music Hall October 15. 

"The Actress," starring Spencer Tracy, Jean 

Simmons and Teresa Wright, will open at the 

Trans-Lux 60th Street Tlieatre October 11 

for the benefit of the American Tlieatre Wing 

and "Torch Song," starring Joan Crawford 

and Michael Wilding, will open at Loew's 

State October 12. "Main Street to Broadway" 

will open at the Astor October 13. 

In addition, MGM's first musical in 3-D, 

"Kiss Me Kale," will follow "Mogambo" at the 

Radio City Music Hall ajid "All the Brothers 

Were Valiant" will be the next attraction at 

the Capitol Theatre. 

Casino Gets German Film 

NKW YORK Cii.sliio Film Exchange will 

"The Grapes Are Ripe," German lan- 

ri'lfiuse 

guage film produced In Munich, In tlie U.S. 

Erich Eiigel directed with Gustav Knuth, 

Camilla Spira and Paul Henckels starred. 

The picture will open at the 55th Street 

Playhouse, New York, October 14. 


Charles 

. . Walter 

. . Jean 

. . Harold 

. . Peter 

. . Walter 

. . Dorc 

. . 

. . Ben 

. . Paula 

. . Meyer 

BROAD\NAy 

prof. Henri Chretit-n, inventor of Cinema- 

Scopes anamorphic len.s. left for Pari.s 

October 7 following his visit with Mrs. Chre- 

tien, daughter Yvonne and his .secretary. 

Mile Royer. to attend the openings of "The 

Robe" in New York, Philadelphia. Chicago. 

Lcs Angeles and Washington Schary. 

MGM production head, left Saturday ilOi for 

Grainger Upholds U.S. Film Industry 

At RKO European Sales Meeting 

the coast following a two-weelc visit . . . 

Alfred Corwin of the information .section of 

the New York office of the Motion Picture 

Ass'n of America, left October 6 for Europe 

where he will study the advisability of setting 

up public relations units in leading cities . . . 

Joseph I. Breen. director of the Production 

Code Administration, left for the coast October 

7. 

Seymour Moses, LoeWs International director 

in Holland for seven years, planed to 

New York October 8 accompanied by his family 

.. . J. Feldman, Universal general 

sales manager, left for San Francisco 

and Los Angeles . . , Mike Simons, assistant 

to H. M, Richey at MGM. opened the 1953-54 

season of the University Club of New Rochelle 

at Wykagil Country Club October 6 by speaking 

on "The Motion Picture Theatre and the 

Business Community" . Mirisch. 

Allied Artists vice-president, arrived on the 

Queen Mary October 5 from England . 

B. G. Kranze. general sales manager of United 

Artists, left for Toronto October 7 . . . Ilya 

Lopert. president of Lopert Films, flew to 

London for conferences with Sir Alexander 

Korda. 

Betty Hutton flew into town October 1 to 

begin rehearsals for her Palace Theatre twoa-day 

show, which opens October 14. Her 

husband. Charles O'Curran, who will stage 

the show, accompanied her . Hampden 

left for Hollywood October 6 to start his 

acting assignment in Billy Wilder's "Sabrina 

Fair." Wilder, who is producing and directing, 

and the stars. Humphrey Bogart. Audrey 

Hepburn and William Holden. as well as 

Harry Caplan. the unit manager, also returned 

to Hollywood after New York location 

scenes . . . Nicole Maurey, who made her 

American screen debut in "Little Boy Lost," 

left for Hollywood October 4 to play in 

"Legend of the Incas." opposite Charlton 

Heston for Paramount . Boudoures. 

who produced "The Barefoot Battalion" in 

Greece, arrived from the coast October 7 to 

set up releasing arrangements on the documentary 

feature. 

Joseph A. Walsh, Paramount branch operations 

manager, returned recently from 

. 

. 

Pittsburgh, the final stop on his national tour 

of exchanges Branson, RKO assistant 

general .sales manager, is back from 

a trip to Canada Renoir. French 

film director, is in New York for two weeks 

of interviews and promotion in connection 

with "The Golden Coach." Anna Magnani 

picture in TEchnicolor. which IFE will release 

... Sid Kramer, RKO short subjects 

sales manager, got back from Los Angeles. 

Audrey Hepburn, Paramount star who was in 

New York for location filming of "Sabrina 

Fair," attended the opening of "Tea and Sympathy," 

which stars Deborah Kerr, MGM star, 

and Lief Erickson. film actor, at the Barrymore 

Theatre September 30. Also in the audience 

were Hildegarde Neff, German film star, 

Ava Gardner and Frank Sinatra, Roger Livesy 

and Ursula Jeans, British film stars, and Dore 

James K. Grainper, (center) president of RKO, holds a meotlnK with RKO 

t'tntinental European managers during the visit he and .M Crown paid to Paris. 

Left to right: Rene Beja, manager for Spain; .Marcel Gentol. manager for France; 

George Renault, controller; Victor Szwarc, technical manager; Charles Kosmarin. 

European sales manager; Al Crown, Armand Palivoda, manager for Switzerland; 

Grainger, Carl Wallman, Manager for Sweden; Joe Bcllfort, European general manager: 

Femand Bourland. manager for Belgium; Jacques de Faramond, assistant 

to Rosmarin; Raoul Cartier, sales manager for France, and Simon Brotman of the 

European organization. 

NEW YORK—The U.S. film industry is in 

a healthy condition despite "dowTibeat" talk. 

James R. Grainger. pre.sident of RKO. told 

sales meetings he conducted while abroad, he 

said on his return during the week from Italy, 

his last stop. In commenting on "too much 

loose talk." he attributed the closing of some 

theatres to their antiquated condition, population 

shifts, over-seating and other normal 

European managers, Grainger said, were 

surprised to learn that more than 4,000 driveins 

have been built in the U.S. in recent years 

and are doing a fine business. They are 

practically unknown in Europe. 

While in London, Grainger held sales meetings 

with all RKO branch managers in 

Schary and Howard Dietz of MGM. Victor 

Francen and Nils Asther, both from the films, 

opened in "The Strong Are Lonely" on Broadway 

the night before . . . Lauren Bacall. who 

stars in "How to Marry a Millionaire," 20th 

Century-Fox Cinemascope feature, is in New- 

York with her husband, Humphrey Bogart 

. . . Shirley Booth has left for the coast to 

start her next picture for Hal Wallis, "About 

Mrs. Leslie." 

Sam Eckman jr., managing director for 

MGM in Great Britain, flew back to London 

after several days of conferences with 

Arthur Loew, president of Loew's International 

. . . Dan S. Terrell. MGM publicity 

manager, is back from Texas, where he attended 

the openings of "Take the High 

Ground!" . Halpern. assistant to Samuel 

Cohen, United Artists director of foreign 

publicity, is back from a vacation in West 

Virginia . . . Nat Kramer, general manager 

of Eios Films, flew in from London via BOAC 

Monarch . Gould of Loew's publicity 

staff was released from Flower hospital following 

a checkup . Hutner. 20th-Fox 

associate publicity manager, was in Pittsburgh 

for the opening of "The Robe" there. 

David Butler will direct the film version of 

the Walter Scott novel. "The Talisman," for 

Warners. 

England. He held sales meetings in Paris 

with managers from four additional European 

countries. He had been away from New York 

since mid-August, when he conducted a series 

of area sales meetings with RKO executives 

in Chicago. Denver and San FrancLsco. Conferences 

followed at the RKO studio in Hollywood 

with Howard Hughes. C. J. Tevlin. vicepresident 

in charge of studio operations, and 

other executives. 

After a return visit to Chicago, Grainger 

left for abroad accompanied by Al Crown. 

foreign manager. Crown left Rome when 

Grainger did on a tour that will take in Bombay. 

Calcutta, Singapore, Djkakarta. Bangkok, 

Hong Kong, Manila and Tokyo. 

David V. Picker Engaged 

To Caryl Schlossman 

NEW YORK—Mr. and Mr.-. Emanuel 

Schlossman have announced the engagement 

of their daughter Caryl to David Victor 

Picker, son of Mr. and Mrs. Eugene Picker. 

Miss Schlossman was graduated from the 

Birch-Wathen school and now is a junior at 

Finch college and a member of the Art Students 

league. 

Picker is a graduate of Clark school and. 

last June, of Dartmouth. He is a member of 

Delta Kappa Epsilon and the Dartmouth club. 

His father is an executive of LoeWs, Inc.. and 

the son of the late David V. Picker, who 

operated a theatre circuit in greater New 

York. Miss Schlossman's father is president 

of 

the Schlossman Furniture Stores. 

Copper Drippings Helping 

Welfare Fund of Tent 35 

NEW YORK—Despite official ending of the 

copper drippings collection, exhibitors have 

been continuing the collections, says Ben 

Perse, barker of Variety Tent 35, who has 

been in charge of the salvage drive. A substantial 

check has been turned over to the 

BOXOmCE :: October 10, 1953 37 

welfare fund. Ed Lachman, chief barker, reported.

. . . Oscar 

: .ih 

. ny 

. . Dick 

8 1 . Members 

. . 

and 

. . Herman 

. . The 

. . "The 

. 

The 

BUFFALO 

rjewey Michaels, chief barker of Tent 7. 

called a general meeting of members of 

the Variety Club Monday evening (121 for the 

purpose of presenting reports and to take 

action on the international constitution and 

by-laws. The Club also ha-s scheduled a 

general meeting for October 26 to accept 

nominations for the crew, delegates and alternates 

to the international convention in 1954. 

The annual election of Tent 7 is set for 

November 9. Voting will be between noon and 

midnight. 

The S&P Drive-In Corp., headed by Sam 

Solone. will start construction this fall on a 

John Murphy, in charge of out of town 

operation.s for Loew's Theatres, attended the 

opening of "The Robe " at Shea's Buffalo . 

The Variety Club opened its gin rummy 

tournament Thursday ( are urged 

to register for the tournament at once . . . 

When "Melba" was shown at Shea's Buffalo, 

Manager Carl Rindcen send postcards to a 

list of local music lovers calling their attention 

to the fact that Patrice Munsel had the 

role of Melba . Walsh. Hayman Theatres 

publicity director in Niagara Falls, 

picked up the ad endorsing "From Here to 

Eternity," by Arthur Krolick of UPT in the 

Niagara Falls newspapers, calling attention 

to the fact that the picture soon would be 

.shown at the Cataract in the Falls. 

Nat "King" Cole, Sarah Vaughan, Ralph 

Marterie and his Downbeat orchestra and 

Illinois Jacquet and his band top the cast of 

"The Big Show of '53 —Fall Edition," which 

will be presented for two performances only 

on the stage of the Paj-amount Saturday 

evening (17 » at 8:30 and 12 midnight. All 

seats are reserved and prices run up to $3.60 

top . . . "Crucifixion in Art" i.s the theme of 

an exhibit in the main lobby at Shea's Buffalo, 

presented in cooperation with the Albright 

Art Gallery during the showing of "The 

"obe." The display includes reproductions of 

famous paintings. Noteworthy are the 

century Italian Crucifixion with Virgin 

.M'l Saints, the original of which is in the 

'V.. iiington National Gallery; a 14th century 

head of Christ from the monastery of San 

Marco in Florence, Italy, and a Crucifixion 

showing Christ on the Cross and Mary Magdalene 

from a fresco in the old refectory of 

S. Maria Maddalena dei Pazzi, Florence. The 

display was arranged by Eddie Meade, Shea 

ad-pub chief, assisted by Joe Lebworth, 

20th-Fox. 

Have you ever wondered how much gum 

Stop 

collects on the bottoms of theatre seats. 

wondering. John Van Pelt, the superintendent 

of the Auditorium Theatre in Rochester, is 

giving the house a thorough fall cleaning. In 

the course of his duties, he had detached 

exactly one bushel of gum from beneath the 

seats ... A new wide Miracle-Mirror screen 

has been installed in the Century Theatre, 

now being operated by the United Artists cir- 

700-car drive-in within the city limits of cuit. 

Rochester. It will be ready for customers 

Bells for beUes. Buffalo's own Watson sisters, 

Kitty and Fanny, are back in town after 

next May. It will have 300 seats for walk-ins 

A. Doob of Loew's and Arthur Canton. 

MGM division publicist, aided Sam Gil- 

a tour that ended in Las Vegas where they 

were featured with the celebrated Christine 

man, manager of Loew's State in Syracuse 

Jorgensen. While in Las Vegas, the sisters 

to line up a sock advance campaign for the 

earned the nickname of the "Jackpot Twins" 

world premiere of MGM's "Torch Song" 

because of their extra good luck at the silver 

there October 1 . . . George Pugh. manager 

dollar slot machines. Each hit two $150 jackpots 

during the week. "We paid for it, 

of the Rialto in Glen Falls, already is formulating 

plans for hLs annual Welcome Santa 

though." complained Kitty. "I have a sore 

show November 24. This is a special morning 

shoulder and arm and Fanny has a callous 

program with Santa on the stage. George 

on the palm of her hand from pulling the 

ha-s tied in a local toy store which will present 

gifts to the boys and girls 

lever of the one-arm bandits." 

attending. 

BEST. 

V^^f^rr^ 

FILMACK 

SPECIAL 

TRAILERS 

A variety shower was held in the Stonecroft 

hotel for Catherine Turano. booker at the Republic 

who is to be married this month. 

Leon' Herman. Republic manager, returned 

from a New York City sales powwow enthusiastic 

over the lineup for the fall and 

winter 

Nathan Robbins, Utica 

Showman of '20s, Dies 

UTICA. N.Y.—Nathan G. Robbins, 57, 

this 

city's most spectacular theatre operator of 

the 1920s, died last week (30) following a 

heart attack. 

Robbins at vai-ious times owned or operated 

the Majestic. Avon. Lumberg (now the 

Utica), the De Luxe (currently the Oneida 

Square 

1 the Colonial. With Barney Lumberg, 

he built the Uptown, now a link in the 

Kallet chain. The promoter also owned the 

Eckel Theatre office building in Syracase for 

a time, and founded the Robbins Film Co., 

which once held state rights for several producing 

companies. 

Diuing his career Robbins had presented 

all types of entertainment In Utica—legitimate, 

motion pictures, vaudeville and burlesque. 

He had not been active in show business 

during recent years. 

Robbins began his theatrical career as an 

usher at the old Bastable Theatre in Syracuse. 

He entered the Utica picture as operator 

of the advertising and refreshments concession 

at the Utica ball paik. His first 

theatre ventiu-e was In association with Dr. 

Fi-ancis T. Shyne, at the old Majestic. 

Survivors Include his wife Anne, two sons, 

Nathan of Utica and Robert, a captain in 

the army in Korea, and a daughter, Mrs. 

Adrian Culveyhou.se. 

The final theatre operation by Robbins was 

u' New Hartford, a suburb of thai city, .seven 

or eight years ago. 

Ernest La-szlo will phologniph the Hul Wallls 

production, "About Mrs. Leslie," for Paramount 

rclea.se. 

ALBANY 

jTingsley Ryan of the Ausable. Ausable F : 

and Earl Every of the Phoenicia ':• 

booking on Filmrow Monday . 

U-I 

branch shared in the prize money by finishing 

fifth among eastern exchanges in the recent 

Charles J. Feldman 35th anniversary drive 

J. Ripps. former branch and 

district manager here for MGM and now 

assistant eastern division manager, visited the 

Schine circuit offices in Gloversville. 

Earl Every has taken over the Phoenicia 

from Sam Davis. Every's father owns the 

building in which the Catskill mount area 

theatre is located. Several months ago, Dave 

Myers, who had been manager of the Woodstock. 

Woodstock, for Davis, assumed its 

operation. This leaves Davis with a summer 

situation in Fleischmanns. The veteran exhibitor 

is trying to dispose of that one, too. 

Filmrow heard. If successful, he probably will 

live permanently in Florida. Davis was scheduled 

to depart this week for a faU and winter 

stay there . . . The Tupper Lake Drive-In 

closed October 3. 

Johnny Gardner has placed the Turnpike 

Drive-In. Westmere, on Friday-through- 

Monday operation . . . The local Strand is 

scheduled to receive a replacement for its 

curved screen. Originally the screen was 

anchored to the stage, but subsequently the 

.staff "filed" it. One man can handle the 

1.200-pound weights. 

Stanley Warner Zone Manager Charles A. 

Smakwitz again wiU handle the display arrangements 

for the photographic contest conducted 

in conjunction with the ajinual meeting 

of the New York State Associated Press 

Ass'n. 

Tills year's sessions will be held in the 

Hotel Biltmore, New York City. October 18-19. 

Smakwitz also will be guest at the AP dinner, 

where Gov. Thomas E. Dewey is to give an 

off-the-record address . . . Tlie wide, curved 

•screen at Kallet's Uptown. Utica. is said to be 

one of the finest yet installed. Projection on 

it is described as "ju.st about perfect." 

The reopening of the former Chester In 

Chestertown has been postponed by Jules 

Perlmutter to October 30. Renamed the 

Carol, the refurbished 450-seater wiU be managed 

by Lou Jeffords. Perlmutter closed the; 

RichmondviUe Drive-In Saturday (3) and thei 

Fort George Drive-In the 10th. Business at 

the former was fair this season: at the latter, 

better than in 1952 Moon Is Blue" 

. 

ran into Catliolic opposition near Poughkeepsie 

and reportedly was withdrawn. 

Ilellman's neighborhoods, the Paramount 

and Royal, opened Friday (2) with first run 

.screenings of the Marciano-LaStarza championship 

bout, telecast in Fabian's Grand 

week before. The Auto-Vision. East Greenbush, 

operated by Alan Iselln, Neil Hellmanll 

son-in-law, and the Hudson River Drive-In 

between Stillwater and Mechanicvllle, wen 

among tho.se exhibiting the fight film at th( 

same time . Doliiware held over "Th( 

Sea Around Us" for a .second week. 

Mrs. Helen Hayes, In charge of the conoMslon 

stand at the Black River Drive-In 

Walertown, is rated highly efficient. Mrs. 

Robert Case, wife of the manager of the 

Sunset Drlve-In at Kingston, is another 

praised for her skill at concession operation. 

Mrs. Case is a schoolteacher. 

BOXOFFICE October 10, 196S

Para. Division Heads 

To Meet in New York 

NEW YOHK A. \V. SdiWiilbcrK, prcsKlrnl 

of ParamouiU Film Dl.slilbuUnR Corp., has 

II called week-lonK meeting of division managers 

and home office executives to be held 

here startinR Monday (12 1. It will analyze 

current and future product, the market and 

advertising-publicity-exploitation possibilities. 

Discussion also will center on the Adolph 

Zukor Golden Jubilee Salute, to end December 

5. 

Jerry Pickman, vice-president, will conduct 

the sessions on advertising, publicity and exploitation. 

Others who will attend include: E. K. 

O'Shea, Hugh Owen, J. J. Donohue, A. M. 

Kane, Howard G. Mlnsky, G. A. Smith, Gordon 

Llghtstone, John G. Moore, W. Gordon 

Bradley, H. Neal East, Henry Randel, Monroe 

R. Goodman, Oscar A. Morgan, Sidney 

Blumenstock, Robert J. Rubin, Sidney G. 

Deneau, Martin Friedman, Arthur Dunne, Ben 

Schectman, Fred Leroy. Joseph A. Walsh and 

Al Fitter. 

Schwalberg Is Chairman 

For Cinema Lodge Dinner 

NEW YORK— A. W. Schwalberg, president 

of Paramount Film Distributing Corp., will be 

dinner chairman for the Cinema lodge of 

B'nai B'rith Joint Defense Appeal dinner to 

be held October 21 at the Waldorf-Astoria 

1r honor of Harry Brandt. New York's share 

of the $5,000,000 sought to finance activities 

of the American Jewish Committee and the 

Anti-Defamation League is being aided by 

Cinema lodge. 

Moses L. Kove, well known attorney; Martin 

Levine of Brandt Theatres and Burton Robbins 

of National Screen Service are cochairmen 

on the dinner arrangements. 

Raymond Lovell, 53, Dies; 

British Character Actor 

LONDON—Raymond Lovell, 53, leading 

British character actor who is featured in 

"Time Gentlemen Please," Mayer-Kingsley 

release currently playing at the Trans-Lux 

72nd Street Theatre in New York, died October 

1. 

Lovell also appeared in dozens of British 

pictures shown in the U.S., including "The 

Invaders," "Quartet," "So Evil, My Love," 

"Caesar and Cleopatra," "The Bad Lord 

Byron" and "Appointment With Crime." His 

only Broadway stage appearance was in "Cry 

of the Peacock" in 1950. 

Mary McCafiery 

NEW YORK—A funeral service was held 

Friday (9> for Mary McCaffery, talent a-ssistant 

with RKO Pictures since 1934, who died 

Tuesday (6i after a brief illness. The service 

was held at the Boyertown Funeral Parlor 

and was followed by the singing of a solemn 

requiem ma.ss at the Church of St. Simon 

Stock. Burial wa.s in St. Raymond's cemetery. 

Miss McCaffery entered the industry witli 

the late Richard Rowland, then associated 

With First National, working on production 

Stories and talent. 

The forthcoming Wayne Morris starrer. 

"Hell Wind," is being penned by Jerry Sackheim 

for Allied Artists. 

CINERAMA CAKE-LrOHTING CEREMONY—Cinerama officials gather in the 

lobby of the Warner Theatre. New York City, where "This I.s Cinerama" is current, 

to sigrnal the first year anniversary by lishting the candle on a huge birthday cake. 

Left to right: Lester Isaac, general manager in charge of Cinerama exhibition; 

Samuel Rosen, executive vice-president of Stanley Warner Corp.; Si Fabian, Hazard 

Reeves, president of Cinerama, Inc.; Fred Waller. Cinerama inventor; Lowell Thomas 

and Harry KaUnine. vice-president and general manager of Stanley Warner. 

Al Horwits Joins Jacobs 

In Publicity Firm 

NEW YORK— Al Horwits, who resigned his 

executive post at Universal-International studios 

last week, ha,s entered into partnership 

with Arthur P. Jacobs in a public relations 

firm and will open New York offices in 

November. 

The new organization will represent motion 

picture and industrial accounts, not 

only in New York and in Hollywood but in 

11 other key cities in the U.S. The company 

also has offices in London, Paris, Rome and 

Mexico City. Robert C. Reilly, formerly assistant 

director of publicity for Warner Bros, 

and director of publicity for Sun Valley, Ida., 

will function as west coast a.ssociate. 

CR Field Managers Meet 

BOSTON—Field managers of Certified Reports, 

Inc., met at the Sheraton-Plaza here 

during the week, with Jack H. Levin, president, 

presiding. Methods of streamlining theatre 

reporting procedures were studied. George 

O'Heron is New England division director. 

HONOR FOR SOPHIE—The entertainment 

industry's perennial favorite, almost 

as noted for her charitable efforts as 

well as for the entertainment she provides, 

receives a plaque from Cinema 

Lodge of B'nai B'rith. Left to right: 

Burton S. Robbins. Cinema Lodge president; 

Miss Tucker, and Sidney G. Kusworm. 

national treasurer of B'nai B'rith. 

who made the presentation. 

Youngstein, Roth Launch 

UA Coast Ad. Publicity 

NEW YORK—Max E. Youngstein. vicepresident 

of United Artists, and Leon Roth, 

recently named UA publicity coordinator on 

the wast coast, planed to Hollywood October 5 

to launch the program of strengthened 

collaboration in the advertising and publicity 

field between the distribution company and its 

Hollywood producers. 

Youngstein will remain in Holl>nvood at>out a 

week visiting various independent producers 

making films for UA release while Roth, who 

has been assistant publicity manager for the 

past two years, will take over his new past and 

make his permanent headquarters in the UA 

offices at the Samuel Goldwyn Studios. 

Roth's publicity operations will be under the 

direct supervision of Francis M. Winikus, national 

director of publicity, advertising and 

exploitation. 

Roth, a veteran of ten years with UA, has 

served the company as pressbook editor, promotion 

manager and assistant publicity manager. 

Before his departure for Hollywood, 

he was guest of honor at a farewell cocktail 

party at Sardi's restaurant, which was attended 

by 125 members of the industry, including 

UA executives, members of the publicity 

advertising departments of the various 

other film companies and members of the 

New York newspapers, national magazines 

and tlie tradepress. 

Those attending from UA included: Youngstein. 

Robert S. Benjamin. William J. Heineman. 

Winikus. Arnold Picker. Seymour 

Peyser. B. G. Kranze. A. E. BoUengier. Alfred 

Tamarin. Mort Nathanson. Roger Lewis. Mon 

Krushen and Lige Brien. 

United Artists to Distribute 

AA Product in Australia 

NEW YORK— United Artists will di-tribut*- 

Allied Aitists product in Australia through an 

agreement reached by Arnold M. Picker. UA 

vice-president In charge of foreign distribution, 

and Norton V. Ritchey. president of the 

AA foreign subsidiary. 

The details were worked out in Sydney by 

Ron Michaels. UA managing director in Australia, 

and William Osborne. AA representative 

there. 

October 10. 1953

. . . Roy 

. . Frank 

. . Universal 

. . Mrs. 

. . Marion 

. 

. 

. 

. 

. . . The 

. . Columbia 

WASHINGTON 

Tîstîct Commissioners Samuel Spencer. 

Renah F. Camalier and Louis Prentiss 

will be given membership cards to the Variety 

Club Boucher has been elected 

president of the Cerebral Palsy Ass'n of 

Washington . 

Gertrude Wills, a member 

of 

the Variety Club welfare awards 

women's committee, won the table radio for 

turning in the most money collected by the 

women in September. 

Dave Polland. U-I exploiteer. was mai-ried 

to Madeleine Martin of Paris. Prance, in the 

United Nations Club. The newlyweds are 

honeymooning in the Bahamas . . . John 

Obert. Clark Film Co., went to Rochester over 

the weekend to visit his mother . . . 

Effective 

October 4. Highway Expre.ss Lines will render 

service to the Talley Drive-In. Louisa, Va. . . . 

The Port Theatre. Williamsport, reopened on 

October 5 under a new partnership. H. C. 

Copeland Ls booking the New Rex Theatre, 

Berkeley, for Mrs. L. A. Flowers whose husband 

died recently . . . Sam Jack Kaufman, 

former orchestra leader at LoeWs Capitol, is 

now at the Lotus restaurant and night club 

Jones, former Columbia Pictures exploiteer. 

was here handling the publicity for 

the Jo.se Greco dancers. 

Twentieth-Fox division Manager Glenn 

Norris, local Manager Joe Rosen and sales 

manager Ira Sichelman went to New York to 

attend a series of sales meetings . . . Mr. 

and Mrs. Charles Kiips are parents of a 

baby son born October 5 . . . Local F-13 held 

its fii-st monthly meeting of the season Monday 

night with Fred Von Langen presiding . 

Ls Jerry Haney the new doorman at the 

Blymont Theatre, Indianhead . . . 

Republic 

Manager Jake Flax went to Richmond to visit 

the Neighborhood office. Office Manager Al 

Landgraf celebrated a birthday this week. 

Phi! Isaacs, Paramount mapager. went to 

Pittsburgh to attend a series of meetings in 

conjunction with the coming Golden Jubilee 

drive . . . Exploiteer Mike Weiss was an exchange 

visitor . . . MGM Manager Herb Bennin 

was vacationing in Cleai-water, Pla. . . . 

Dolores Haddock resigned to join her parents 

on a trip to South America . . . Office Manager 

Joe Kronman won a sport shirt and 

windbreaker at the Variety Club golf tournament 

. District Manager Pete 

Rcsian came in . . . Warner head booker 

Ethel Ri.sdon had a birthday . . . Floyd Hart 

opened his 150-car Starlite Drive-In, Greenville. 

Va. 

Mrs. Louise Spates. Palace Theatre. Prostburg, 

Md.. conferred with Joe Walsh who 

book-s her theatre;; . . . RKO Manager Joe 

Brecheen is vacationing in South Carolina . 

Cashier Agnes Turner is planning a vacation 

in Mai'tlnsburg next week . Dillon, 

former employe, visited the office to show off 

her infant son . - . District Manager Bob 

FoUiard was an exchange vLsitor . . . Gertrude 

Sigel and booker Don Bransfield celebrated 

birthdays cashier Aletha Bryant 

. 

Ls vacationing in southern Maryland . . . 

Salesman Jack Jackter has moved into new 

quarters . . . Phil Berler of the E. M. Loew 

office came in from Boston to buy and book 

Embassy Theatre. Cumberland, which 

has been operated by Elmer Lux for Elmart 

Theatres, reverts to owners Dave and Harry 

Kauffman. The management buying and 

booking will be m the hands of Edgar D. 

Growden. The Maryland, the other theatre in 

Cumberland, formerly operated by Elmer Lux, 

has been taken over by Mi-s. Grace Fisher.

. . Words 

. . Joe 

. . 

Philadelphia Council 

Will Gel Repeal Bill 

PHILADELPHIA Viclui H. Bhuic, lounciliiuin 

at large, has cJisclohed that he will seek 

repeal of the 10 per cent amusement tax so 

that 

the amusement industry can obtain the 

relief to which it is entitled. 

Blanc, who has been prominent as an attorney 

for motion picture interests and who is 

a past chief barker for Variety Tent 13. said 

that he will ask that budget items be cut in 

the amount that would offset the loss of revenue 

from this source. Blanc indicated that 

he expected strong support from other members 

of city council. 

The amusement tax was passed in 1937 as 

a "temporary or emergency tax." Since its 

enactment 16 years ago, the tax has yielded 

nearly $38,500,000. 

The yield from the tax has shown a steady 

decline in past few years, and those in amusement 

industry maintain that it has hurt 

business. 

Amusement tax collections for eight-month 

period in 1953 were $1,828,984.14, compared 

with $1,908,042.71 for the same period in 1952. 

Rogers Hospital Releases 

14 Patients in One Month 

NEW YORK—Fourteen patients at the Will 

Rogers hospital received medical discharges 

during the month of September—a new record 

since establishment of the hospital 27 

years ago. 

The patients are returning to their homes 

In Florida, California. New Jersey, New York 

and Havana. Nearly 1,300 industry members 

have been discharged through the years. 

"This success in healing," says A. Montague, 

president of the hospital, "should drive 

home to every individual employe in our 

Industry the importance of the annual Christmas 

Salute drive for funds to maintain and 

advance the healing and research work, and 

should inspire an enthusiastic sense of responsibility 

to the approaching 1953 Christmas 

Salute appeal." 

'Robe' 

Review Quotes 

PITTSBURGH—Here are a few quotes on 

Cinemascope and the Biblical spectacle "The 

Robe," initial anamorphic production with 

magnetic stereophonic sound from 20th-Fox: 

Press—Kaspar Monahan: "Overwhelming, 

Stunning marvêl . . . supercolossal splendor 

. . . the movies have reached another turning 

point in their short but tempestuous history 

. . . Cinemascope will dominate the motion 

picture field." 

Sun-Telegraph—Karl Krug: "Cinemascope 

will have a profound effect on the future 

of the movies ... as breathtaking as it is 

trail blazing, this is a sight that must be 

seen on cold newsprint simply 

can't it the jiistice it deserves ... a 

do 

monumental milestone in cinematic history." 

Post-Gazette—Harold V. Cohen: "Nothing 

in the long history of Hollywood can match 

the very first impact of Cinemascope, the 

new Aladdin of the magic lantern ... is 

magnificent, has a matchless grandioseness, 

a panoramic vastne.ss that is almost awesome 

. . Its future is likely to be even more 

exciting . . . Probably a year from now. 

nobody will be able to remember what the old 

screen looked like." 

PITTSBURGH 

fjrand Theatre, Port Allegany, has Increased 

admission prices to 25 and 55 cents, taxes 

included ... Dr. H. C. Wlnslow, Mcadvllle 

exhibitor and a member of his community's 

tax advisory committee, has been meeting 

with city council in an effort to solve the 

financial dilemma of Meadvllle . . . Leonard 

P. Kane, Republican mayoralty candidate 

here, indicates strongly that he opposes the 

city of Pittsburgh's 10 per cent amusement 

tax. He is running against David Lawrence, 

Democrat, who had the amu.sement tax 

enacted and who seeks re-election. 

Mr. and Mrs. Ralph Shadley of the Academy 

Theatre, Meadvllle, are on a three- week 

tour and will visit their daughter and family 

in Texas, and en route home will stop at 

Cincinnati to visit their son . . . Clymer 

Theatre, Clymer, has reopened . . . Alan Seder 

is the new student booker at the MGM exchange 

. . . Harry Buck, a Shea's circuit employe 

for several years, has been transferred 

from Zanesville. Ohio, to the local Fulton 

Theatre as assistant to Bernard Rickey, manager 

. . . Dr. Lewis Urling has reopened the 

Beaver Theatre at Beaver, and he will soon 

close the Tusca Drive-In. 

Lyman H. Ringbloom, a new operator, has 

reopened the Wilmington Theatre at New 

Wilmington . . Bill Mack, National Screen 

. 

salesman, was on business at Farrell, Pa., the 

other day when ten miles away an air force 

sabre jet plane, with an electric firing device 

out of order, sprayed the business district 

of the town with .50 caliber machinegun bullets 

for five terror-filled seconds. No one was 

hurt but property and auto damage totaled 

$10,000 . . . Mary Louise Taylor, formerly of 

the Hanna organization office, is the bride of 

William Oscar Pflaum. They were married 

in the Beulah Presbyterian church, Wilkinsburg, 

September 25. 

Ida Wolf, Paramount exchange cashier, became 

the bride of A. Jacobyansky jr. of Mc- 

Keesport. Ida will be withdrawing from duties 

as soon as a replacement can be made . 

Phil's TV store at Bradford rented the dark 

Shea's Theatre there for a free admission 

show, "The Great No-Soap Opera," October 

7 . . . Samuel H. Pryor is the proprietor of 

the Marien Theatre, Marienville, which has 

reopened. John Barr has been assisting with 

licensing and booking for the house . . . The 

Variety Club crew hosted the Family night 

Fi-iday at the club. 

George D. Koch, district manager for Radiant 

Mfg. Co., was here demonstrating the 

new Magniglow Astrolite Screen which is approved 

for Cinemascope exhibitions . . . Art 

Manson is withdrawing as MGM publicLst in 

Canada and to come here to direct publicity 

for Cinerama when it opens at the Warner 

Theatre . and Mary Mazzei of the 

Grant Theatre in Millvale. FBI agents who 

worked undercover as Communists for about 

15 years, this week identified Alan D. McNeil, 

district organizer of the United Electrical 

Workers, as a Red. The government closed its 

deportation case against McNeil on Thursday. 

Gordon Gibson of Atlas Theatre Supply Co. 

was at Buffalo for the opening of "The Robe" 

on a 70-foot-wide Magniglow Astrolite screen 

at Shea's Buffalo Theatre. Charles Kosco. 

20th-Fox branch manager there, is a former 

salesman here. 

Need Subscription TV, 

James Landis Says 

f'HILAL)KM'HI.\ .Sub i rii.iii,n '

the 

; 

CBS Shows New Color 

Television Tube 

NEW YORK—CBS-Hytron. the electronic 

tube manufacturing division of Columbia 

Broadcasting System, demonstrated Thursday 

iii.-^ 

HOLLYWOOD 

MEWS AND VIEWS OF THE PRODUCTION CENTER 

ood Office— Suite 219 at 6404 HoUvwond Blvd.- Ivan Sprar. Wpstcrn Manaarrt 

Nord-Columbia Deal 

On Single-Strip 3-D 

HOLLYWOOD — Exhibitors 

who request 

them will be supplied by Columbia with prints 

11 the Nord "extended area" single-strip 3-D 

^.vstem of any of the studio's films which 

have been, or will be, made in the stereoscopic 

3-D technique. 

Such was announced by Columbia after a 

series of meetings with Nord executives. At 

present, final color tests aie being conducted 

at the Technicolor laboratory here, where the 

Nord prints will be made. First film to be 

made available in the single-strip process will 

be "Gun Fury." a Technicolor western. 

Also due to be processed in the Nord system 

are "The Nebraskan." "Miss Sadie 

Thompson," "Drums of Tahiti." "Jesse James 

vs. the Daltons" and "The Mad Magician." 

Representing the Nord firm in the negotiations 

with Columbia were Nate Supak, president; 

Dr. Roy Klapp. inventor of the proce.ss. 

and Danny Elman. 

Use of the Nord single-strip film eliminates 

the necessity for two synchronized projectors. 

Dowling Sets 'Hunters' 

As Next Production 

HOLLYWOOD—Allan Dowling Productions 

has .set "Hunters of the Sea." full-length 

documentary on underwater life and spearfishing, 

as the independent firm's next venture. 

To be produced by Tom Gries, it will 

be processed in color by the Color Corp. of 

America. 

The Dowling company recently seciured a 

United Artists release for its first film, "Donovan's 

Brain." 

Allan Dowling, company president, has 

checked out for Europe to arrange facilities 

for overseas lensing of "Hedda Gabler," the 

Henrik Ibsen play, which will follow "Hunters 

Of the Sea" on the slate. 

Carl Cooper Elected 

HOLLYWOOD—Succeeding Roy Brewer, 

who served for more than six years. Carl 

Cooper, lATSE vice-president, was elected 

president of the Hollywood AFL Film Council. 

Buck Harris, who also handles public relations 

for the Screen Actors and Screen Extras 

Guild, was named public relations representative, 

while Ralph Clare, Edwin T. Hill and 

H. O'Neil Shanks were re-elected vice-president, 

treasurer and recording secretary. 

Installs Widescope Screen 

LONGVIEW, WASH. — SterUng Theatre 

workmen have installed a widescope screen 

at the Kelso Theatre under direction of Rayburn 

Bashor, manager. 

Red Carpet Rolled Out 

For Foreign Visitors 

HOLLYWOOD—Filmdom's red carpet got 

an overtime workout as industry dignitaries 

welcomed distinguished visitors from two foreign 

lands. 

On Monday i5t Raul Apold, Argentine minister 

of information, and Mrs. Apold were 

guests of the A.ss'n of Motion Picture Producers 

at a reception and dinner, at which 

Y. F'lank Freeman. Paramount vice-president 

and AMPP board chairman, presided. During 

the remainder of the week Mr. and Mrs. 

Apold visited various major studios before 

departing for New York. 

On the following day the AMPP's international 

committee hosted Sir Roger Makins. 

Briti.sh ambassador to the U.S., and Lady 

Makins at a luncheon following a visit to 

the MGM studios. Freeman was again on 

hand as the AMPP's official representative. 

TV Permit to Vic Damone 

HOLLYWOOD— Another MGM contractee 

cracked through the company's usually rigidly 

enforced no-televlsion clause when singer Vic 

Damone was granted permission to appear as 

a guest star on any and all "live" TV programs, 

the first of which will be on the 

Milton Berle show out of New York. Damone 

is not. however, permitted to have his own 

video program or to appear in filmed television 

subjects. 

PRODUCER HONORED—Nat Holt, 

Paramount filmmaker, proudly wears the 

gold medal of the I'nited Indian War 

Veterans, who selected his ••.\rrowhead," 

currently in release, as "best Indian war 

picture of the year." Holt is shown here 

with H. E. WiUmering. famed Indian 

scout and national adjutant and quartermaster-fjeneral 

of the UIVVV. 

Scriveners Submit 

List of Nominees 

HOLLYWOOD- With elections slated at the 

annual meeting November 17. an official 

Screen Writers Guild nominating committee 

has selected candidates for offices and posts 

on the executive board. A Saturday i17p deadline 

was set for the filing of additional nomination 

petitions by a minimum of 25 active 

SWG members in good standing. 

With Valentine Davies as chairman, the 

official nominating group's selections are: 

For president—F. Hugh Herbert. Ranald 

MacDougall. 

Firet vice-president—Frank Nugent, Kari 

Tunberg. 

Second vice-president — David Dortort. 

Barry Shipman. 

Secretary—Leonard Spigelgass, James Webb. 

Treasurer—FYederic Frank. Harold Greene. 

Executive board—James Warner Bellah. 

Robert Bless, Helen Deutsch. Devery Freeman, 

George W. George. Roy Huggins. Herb 

Meadow. Silvia Richards. Ben Roberts. George 

Slavin and. representing the television field. 

Albert Duffy. Curtis Kenyon. Erna Lazarus, 

William Lively, Milton Raison and Maurice 

Tombragel. 

Eight candidates will be elected to the 

executive board, three of them from video. 

West coast members of Ascap held a closeddoor 

business meeting attended by a delegation 

of eastern Ascap executives headed by 

President Stanley Adams: Herman Starr, 

executive committee chairman; George Hoffman, 

controller, and Herman Finklestein, 

counsel. Presiding at the session was L. Wolfe 

Gilbert, west coast committee chairman. It 

was understood that Adams reported Ascap's 

1953 income will be the highest in the organization's 

history. 

With revenues derived therefrom going Into 

a newly established emergency fund to assist 

ill and or unemployed members, the Publicists 

Guild launched a new weekly program 

Sunday (4> over the NBC radio network. 

Titled "The Hollywood Story." the series is 

designed as a dramatization of highlights in 

the careers of film greats including Wallace 

Reid, Rudolph Valentino, Tom Mix, Irving 

Thalberg, Gloria Swanson. Carole Lombard 

and others. 

To Film Life of Patton 

HOLLY'WOOD—Granted a department of 

defense priority to film the Ufe story of the 

late Gen. George S. Patton. Third Army 

commander during World War II. Warners 

will 

immediately assign writers to the screenplay. 

BOXOFHCE October 10, 1953 43

STUDIO PERSONNEUTIES 

Barnstormers 

Paramount 

JACK PALANCE, who co-stors with Joon Fontoine and 

Connne Colvet in Producer Nat Holt's "Flight to 

Tangier," checks out lotc this month on a 24-city 

tour in behalf of openings of the picture. 

Loanouts 

Umted Artists 

roducer Harold Hecht borrowed JEAN PETERS 

n 20th Century-Fox to star with Burt Lancaster 

"Bronco Apoche," wide-screen Technicolor westbosed 

on the novel by Paul Wellmon. It will 

directed by Robert Aldrich. 

Meggers 

Miami Story, ' an 

Columbia 

underworld drama, 

:ted by FRED F. SEARS for Producer San 

Warner Bros. 

Inked to a new long-term ticket, DAVID BUTLER 

hos been assigned to direct "The Tolismon," a film 

version of the Wolter Scott historical novel, which 

will be lensed in WornerScope. 

Options 

Allied Artists 

Femme lead in "Paris Bombshells," the new 

Bowery Boys comedy starring Leo Gorcey and 

Huntz Hall, VEOLA VONN. The Ben Schwalb 

is 

is production being megged by William Beaudine. 

Columbia 

Producer Sam Katzmon tagged PATRICIA 

MEDINA to star in two as-yet unselected Technicolor 

features during 1954. 

JEFF DONNELL and BIG BOY WILLIAMS drew 

in character leads "Massacre of Moccasin Pass." 

Inked for the Technicolor western starring Phil 

Corey, was DOUGLAS KENNEDY. Fred F. Sears is 

for directing Producer Wolloce MocDonold. 

Independent 

. PHIPPS 

of the Mot 

3-D 

hur Hilton 

meg. 

Metro 

JOSE FERRER will portray Composer Sigmund Romberg 

in "Deep in My Heort," biographical musical 

to be directed by Charles Walters for Producer 

Roger Edens. 

Set for the romantic femme lead in Producer 

Armond Deutsch's "One More Time," which George 

Cukor will meg, was ELEANOR PARKER. 

Paramount 

French actress NICOLE MAUREY was signed to a 

seven-year ticket, under which her first assignment 

IS "Legend of the Inca." 

Shirley Booth's co-star in the Hoi Wollis production, 

"About Mrs. Leslie," will be ROBERT RYAN. 

The film version of the Vino Delmar novel will be 

directed by Daniel Mann. 

Forced, by illness, t« withdrow from the cost, 

Millard Mitchell has been replaced in "White Christmas," 

starring Bing Crosby and Danny Kaye, by DEAN 

JAGGER. Michael Curtiz is directing the Technicolor 

musical tor Producer Robert Dolon. 

JOAN VOHS wos inked for Producer-Director Billy 

Wilder's "Sobrino Foir," which stars Audrey Hepburn, 

Humphrey Bogort and William Holdcn. 

Character octor FRED CLARK joined the cast of 

the new Jerry Lewis-Dean Mortin musical, "Living 

It Up," being produced by Poul Jones ond directed 

by Normon Tourog. 

Actress KATHRYN GRANDSTAFF wos given on 

option hoist on hor term contract. 

Republic 

STERLING HAYDEN wos inked to star with Joan 

Cfowford in "Johnny Guitar," a Trucolor western, 

being produced and directed by Nicholas Roy. 

Character actress NANA BRYANT drew a supporting 

role in "The Fortune Hunter," o sogebrushcr 

in Trucolor starring John Derek. Williom Witney 

megs for Producer William J. O'Sullivon. 

United Artists 

Productions, hooded by Porklone Victor Savlllo, 

inked ANTHONY QUINN for u starring "The 

role In 

Long Wait," second in the company's scries of 

whodunits based on the novel by Mickey Spillano. 

PEGGIE CASTLE will sfor with Rory Colhoun, the 

latter on loonoul from 20lh Contury-Fox, in "Fire 

Knifo," upcoming Aubrey Schenck-Howord W. Koch 

production, which Let Solonder will direct. 

Universal-International 

Von Heflin's co-stor in "Tonganyiko" will be RUTH 

ROMAN. The Technicolor action drama, on Albert 

J. Cohen production, is being megged by Andre De 

Toth. 

LISA GAVE, controctee ond sister of actress Debro 

Paget, was nomed os Audie Murphy's leading lady in 

"Drums Across the River." The Melville Tucker production 

has Nothan Juran os director. 

Warner Bros. 

ONSLOW STEVENS drew a character leod in 

"Them," the science-fiction dramo starring Edmund 

Gwenn and James Whitmore, which Gordon Douglas 

IS megging for Producer Dovid Weisbart. Added to 

the cast were JOAN WELDON, SEAN McCLCRY and 

DON SHELTON. 

MARLON BRANDO was pacted for the title role 

in "Mr. Roberts," upcoming film version of the stage 

hit by Thomas Heggon. 

Scripters 


DAVID CHANDLER is penning "Sailor in the 

OS o forthcoming Wayne Morris starrer, to be 

duced by Vincent Fennelly. 

JERRY SACKHEIM is penning "Hell Wind" 

forthcoming Woyne Morris starrer, which Vincen 

nelly will produce. 

Columbia 

WALTER REISCH is penning "The Fronz 

Story," forthcoming biographical musical, to b< 

duced in Technicolor. 

MELVILLE SHAVELSON and JACK ROSE were 

to colloborote on "The Pleasure Is All Mine," a 

cal to be produced by Jonie Taps, following 

they will team on "Pol Joey," film version c 

stage musical. 

Story Buys 


Purchased by Producer Vincent M. Fennelly for 

forthcoming lensing were "Cheyenne Crossing," on 

original by William Roynor, and "Tonopoh," penned 

by Milton Roison. 

Independent 

Producer Alex Gottlieb purchosed "The Bride Wore 

Pojamos," on originol romantic comedy by Herbert 

Clyde Lewis, and plans to film it on location in 

Hawaii. 


"The End of the Line," an original by Houston 

Branch, was purchased and assigned to Howard 

Christie to produce. It is a dromo of internationol 

intrigue. 

Ea.st; Loren Ryder, head of the Paramount 

studio scientific development and engineering 

department, planed to Manhattan to attend 

the semiannual Society of Motion Picture and 

Television Engineers convention. 

West: Arthur Krim, president of United 

set up his operating headquarters. 

East: Al Llchtman. 20th-Fox .sjiles chief, 

returned to his Manhattan offices ivft*'r a 

week's huddles al the Westwood studio. 

East: William P. Broldy. theatrical and TV 

film producer, headed for Gotham on buslne.s.s. 

Technically 

Columbia 

BERT LEONARD, urn nonoger for the Sam 

man unit, has been nked to function in 

capacity on the producer'ss 16-picturc slate for 

Paramount 

DICK McWHORTER was set os fi 

tor on the Hoi Wollis production, "About Mrs. 

Leslie." ERNEST LASZLO will photograph the pic- 

Universal-Intemational 

The Black Lagoon will be photographed in 3-D 

by WILLIAM SNYDER- 

Womer Bros. 

Named art director on "The Talisman" wos 

EDWARD CARRERE. 

"Them" will be edited by TOMMY REILLY. 

Title 

Changes 

Metro 

Sobbin' Women" to SEVEN BRIDES FOR SEVEN 

BROTHERS. 

"Miss Bakers Dozen" to HER TWELVE MEN. 

•The Romberg Story" to DEEP IN MY HEART. 

Republic 

"Moke Haste to Live" to THE OUTCAST. 

20th Century-Fox 

Hallmark, Westmore 

Claim NBC Piracy 

HOLLYWOOD — Charging infringement, 

Hallmark Productions and Ern Westmore. 

co-owners of a TV package tagged "The Em 

damage 

Westmore Show," brought a $500,000 

action in superior court against the NBC 

network and several other defendants. The 

plaintiffs allege that "Glamor Girl," a weekly 

NBC-TV program, pirated the format of the 

Westmore-Hallmai-k entry. 

Listed as defendants along with the network 

were Don Ross and Jack McCoy, producers 

of "Glamor Girl": Frank Cooper Associates, 

the agency which packaged and sold the 

show to NBC. and others. 

William Jacobs Dead; 

Producer at Warners 

HOLLYWOOD—After a lingering illness. 

death ended the industry career of Williami 

Jacobs, 65. for many years a producer oi 

top musicals for Warners. He had been w 

the compimy since 1934 as a writer and producer, 

previous to which he had many years 

of experience as a vaudeville writer, producer 

and booker. Jacobs, whose last film for Warners 

was the as-yet-unreleased "Calamity 

is Jane," survived by tliree sisters and 

brother. 

Cartoons for City of Hope 

HOLLYWOOD With proceeds going to the 

Artists: Max Youngstein, vice-president in 

City of Hopes national medical center, 

chai-ge of advertising and publicity, and Leon 

three-day "carttKiii festiviU" was staged at the 

Roth, new west coast publicity manager, were 

Carthuy Cinle Theatre ivs a Joint venture 

due In from New York. Krim and Youngstein 

will confer with UA filmmakers and 

by United PriHiuctions of America, cai-toonmaking 

finn; Columbia, which releases 

gandt'r newly completed product: Roth will 

pen-and-ink subjects, and Pox West Coa 

which donated the theatre. Tlie program In^ 

eluded the world premiere of UPA's 

Tell TiUe Heiu-t." 

Wide Screen Installed 

PHOENIX—Tlie Piuamount Theatre h8» 

installed a wide screen. Tlie first picture t 

use the Wondermatlc screen was "Shane 

starring Aliui Ladd. 

BOXOrnCE :: October 10, 19S 

»& 

^

1; ! 

Junket to San Diego 

For 'Botany Bay' Bow 

HOLLYWOOD Parumount ha.'- chartorod 

a Nortli Ainericaii Airlines plane for a 12- 

hour press Junket to San Diego for the Monday 

(121 world premiere of "Botany Bay" at 

the Pox Theatre. A highlight of the event 

win be a "birthday party" for three koala 

bears, brought to this country from Australia 

to provide authentic atmasphere for the Alan 

Ladd-James Mason starrer, which were prelented 

to the San Diego zoo following completion 

of the picture. 

Among those participating in the trip will 

be Patricia Medina, femme lead in "Bay." 

and Johii Farrow, who directed. 

A sell-out audience of industry celebrities. 

civic and social leaders was on hand for the 

Thursday aX—The Burridge D. Butler Boys 

Club of Phoenix was the scene of a filming 

of a puppet show. "The Little Story Shop." 

a Christmas film in color, based on five 15- 

minute original stories. Rex Castle of Phoenix, 

a nationally known puppeteer, built the 

sets and puppets, and operated them. He 

was assisted by Wally Sonnenburg of Luke 

air force base. Hall said the film series is 

being produced by Lew King of Phoenix for 

Louis Weiss & Co. of Hollywood and will be 

.ivailable for national distribution immediately. 

New Screen at the Pinney 

BOISE. IDA.—The Pinney Theatre, owned 

by J. Rodger Mendenhall. has reopened after 

installing a wide screen and making other 

improvements. 

HP 

there is substance in the current widely 

accepted belief that recent developments 

in major studio production planning will 

materially widen the field for independent 

filmmakers, doubly noteworthy is the precedential 

distribution plan of Walt Disney. 

The cartoon-maker's company has announced 

that it will market, through its own 

sales organization, a complete celluloid package 

comprising three film.s—"The Living 

Desert." first feature-length entry in Disney'.s 

True-Life Adventure .series: "Stormy, the 

Thoroughbred." a featurette with a running 

time of nearly 50 minutes; and a cartoon 

.short. "Ben and Me." The total program will 

have a running time of approximately two 

and a half hours. 

Disney's distribution plans include a world 

premiere early in November at the Sutton 

Theatre in New York, while other openings 

are being negotiated in Los Angeles. San 

Francisco. Chicago and other key cities. In 

each instance, of course, the three-picture 

booking will be accorded specialized exploitation 

and advertising treatment. 

There can be little doubt concerning the 

entertainment values of the package to be 

offered by the veteran pen-'n'-ink producer. 

Two of the quartet of subjects already have 

been shown to Holly\vood film appraisers. 

The centerpiece entry. "Tlie Living Desert," 

wa-s so generally and loudly acclaimed as by 

far the best to date of the True-Life Adventure 

series that further plaudits are unnecessary. 

"Ben and Me." the other of the two 

pictures already shown, although of different 

ilk. is comparably as praiseworthy. A cartoon 

in the best Disney manner, it offers 21 minutes 

of delightful diversion, with characteristic 

touches of high humor, philosophy, 

patriotism and pathos. Reasonable, certainly, 

is the assumption that the remaining film, 

"Stormy, the Thoroughbred." will shape up 

equally as meritorious. 

Inviting comment was the manner in which 

Hollywood newsmen were apprised of Disney's 

plan. As far as can be ascertained, 

nothing had been announced, much less 

printed, about the producer's self-distribution 

undertaking. Film reviewers attended the 

preview of "Desert" beheving that they were 

going to see a motion picture to be released 

by RKO Radio, which company, of course, 

has been the established outlet for Disney 

product for many .seasons past. Their first 

information to the contrary came through a 

relatively modest message on the credit sheets 

passed out at the screening. 

What this departure from established operations, 

and especially the offbeat manner in 

which it was revealed, might portend, both 

Disney and RKO spokesmen refuse to conjecture. 

Regardless, the Disney decision to go it 

alone in this case is of prime Importance to 

both exhibitors and established distributors. 

The former, because many of them believe 

that there must be an increased flow of independent 

product so that they can continue 

to be supplied with sufficient pictures to 

maintain operations: and the latter becaii-> 

of the opinion that they will require .sud. 

films to Justify the continued existence : 

elaborate, world-wide .sales organizations. 

Both groups undoubtedly will watch the 

outcome of the venture with keen interest. 

Anothrr current development rrflectini; thr 

rapid chanses taking place on the Hollywood 

scene concerns the impre.s.slve number of 

top-bra

AA) 

Angelenos Give 'Robe 600 Score 

While 'Eternity' Grosses 500 

LOS ANGELES-Neither a bUslering hot 

spell nor competition offered by the broadcast-telecast 

of the world series could distract 

the throngs of theatregoers whose patronage 

gave "The Robe" an astronomical 

600 per cent in its second week and "FYom 

Here to Eternity" a wall-bulging 500 per cent 

in its day-date opener in two theatres. Both 

are playing at upped admissions: the former 

continues to smash all revenue records for 

this area, while the latter set a high mark at 

the Pantages and Hillstreet theatres which 

w-as exceeded only by "The Bells of St. 

Mary's" some years ago. 


Chinese The Robe (20th-Fox), odv. prices, 2nd 

.600 

Downtown, Hollywood 

-A Lion Is in 

the Streets (WB) 

Egyptian, State, Wiltern The Golden Blade (U-l); 

Mexican Manhunt ( AA) 

Fine Arts The Beggar's Opera (WB), 2nd wk 

Four Stor. Rialto The Moon Is Blue (UA), odv, 

prices, 14th wk 

Fox Ritz Martin Luther (DeRochemont), adv. 

Fox Wilshire LiHIe Boy Lost ;Para), 5th wk 

Hillstreet, Pontages From Here to Eternity (Col), 

Los Angeles, Ins, El Rey—The AirAmeriean '(U-i); 

Desperate Moment (U-l) 

United Artists, Hawaii The SOOO Fingers of Dr. T 

(Col), Rebel City (AA) 

Warners Downtown, Vogue, Picwood Romon Holi- 

Worners Hollywood This Is Ciner (Ci 

23r 

'ElemitY' in Fourth Week 

Again Leads Portland 

PORTLAND—"From Here to Eternity," in 

it.s fourth week at the United Artists, led 

downtown patronage again. 

Para-nount So This Is Love ( WB) 1 00 

Orpheum— Return to Paradise (UA), 2nd wk 90 

Oriental—So This Is Love (W8) 100 

Mayfoir-The Moon Is Blue (UA), Dth wk 125 

United Artists— From Here to Eternity (Col), 4th 

wk 170 

Broadway-The AM Amcricon (U-l) 135 

Liberty Holt o Hero MCM) 100 

Guild—The Seo Around Us 90 

RKO), 4th wk 

'Robe' Seattle Opening Sets 

All-Time Record at 600 

SEATTLE—"The Robe" ended its first week 

at th3 Fifth Avenue by setting an all-time 

attendance record. Never before has a film 

done such terrific first week business here. 

After a $4,000 gro.ss the first night, the film 

went on through the week to chalk up a 600 

per cent rating for its first seven days, excluding 

the take on the premiere night. At the 

end of a tenth week, "The Moon Is Blue" 

also continued at a strong pace, scoring 145 

per cent. 

Blue Mouse Melba (UA). 

-A Blueprint for 

Fifth Avenue The Robe (20th-Fox), excluding pre- 

-The Golden Blode (U-l) 

Music Box— The Moon Is Blue UA), 1 0th wk 

Music Hall—The Actress MGM}, 2nd wk 

Orpheum Morry Me Agoin iRKO) 

Paramount— Those Redheads From Seattle (Poro); 

Mexican Monhunt AA) 2nd wk 

Opening of 'Mogambo' Hits 

300 in San Francisco 

SAN FRANCISCO—For the first time in 

three weeks, "From Here to Eternity" slipped 

per cent. 

Fox— Vicki (20fh-Fox); Thy Neighbor's Wife 

(20th-Fox) 85 

Golden Gote— Islond in the Sky (WB); Cry of the 

Hunted (MGM), 2nd wk 60 

s Loew Warfield Mogombo (MGM) 300 

Orpheum From Here to Eternity (Col), 4th wk...240 

Paramount The Caddy (Para), 2nd wk.; The Greot 

James Raid (LP) Jesse 100 

St. Francis Little Boy Lost (Para) 150 

United Artists—The Moon is Blue 100 

(UA), 14th wk.. 

Eternity Finishes Record 

Run at Denver Paramount 

DENVER — After four record-breaking 

weeks at the Paramount. "From Here to 

Eternity" was moved to the Broadw-ay to continue 

an indefinite run. 

Broadway The Actress (MGM), 2nd wk 

Denham The Coddy (Poro), 3rd wk 

Denver, Esquire Mr. Scoutmaster (20th-Fox); 

Fighting Lowmon 

Orpheum The Moonlighter (WB); Secret People 

(LP) 

Paramount From Here to Eternity (Col), 4th v, k.. .1 

Vogue Tonight at 8:30 (Cont'l) 1 

Improvements in Sidney 

SIDNEY, MONT.—The Centre Theatre, according 

to J. M. Suckstorff, manager, now 

has a Cinemascope wide screen and stereophonic 

sound. 

95 

00 

'Robe' First-Nighlers 

At Seattle Thrilled 

SEATTLE— Seattleites fortunate enough to 

get into the Fifth Avenue Theatre Wednesday 

(30 1 to see the premiere northwest showing 

of "The Robe." 20th-Foxs CinemaScope 

production, went home deeply moved by the 

awe-inspiring scenes upon the large screen, 

and were convinced they had seen the setting 

of a new milestone in the development of 

motion pictures. 

With the magnitude of the scenes on the 

screen and stereophonic sound, patrons had 

the feeling of actuaUy being in the scene. As 

one viewer put it, "It impresses you by overwhelming 

you." 

The opening night was accompanied with 

all the fanfare generally accorded a Hollywood 

premiere. The theatre was decked out 

with searchlights and flags, and there was a 

radio broadcast from the lobby. Many city 

and state officials attended the event, including 

Lt. Gov. and Mrs. Emmett Anderson, 

to second spot in top honors, with a 240 per 

cent high in its fourth week on Market street. representing Governor LangUe. who was in 

Taking over the kingpin honors was the opening 

of "Mogambo" at the Warfield with 300 secretary of state, and Mrs. Coe. The group 

California on a speaking date, and Earl Coe, 

of city officers were headed by Mayor and 

Mrs. Allan Pomeroy. 

The Fifth Avenue made the changeover to 

Silft 

Cinemascope for about S35.000. R. H. Mc- 

Cullough was the installing engineer. 

icm 

Motion Picture Service Co. 

To Handle Phone Films 

SAN FRANCISCO— Motion Picture Service 

Co. has been appointed distributor for the 

Pacific Telephone & Telegraph Co. -sponsored 

short subject.s. The featurettes. according to 

Gerald L. Karski, president of MPS, are about 

25 in number and combine educational and 

entertainment values. Produced by top studios, 

these short subjects are available to 

exhibitors free of charge and bookings can 

be made through MPS. Exhibitors have found 

them to be a valuable adjunct to their programs. 

Pennington Rejoins Para 

SAN FRANCISCO—Ward Pennington, who 

resigned early in 1952 as Paramount manager 

in Denver to go into business for himself, is 

returning to his one-time post as sales manager 

for the company here. 

Pennington succeeds Jack Stevenson, who 

stepped up to branch manager when H. Neal 

East was named assistant to George A. Smith, 

western division manager. East is now at 

division headquarters in Los Angeles. 

Metzgar Builds in Ritzville 

HITZVILLK. WASH. Pal Mct/.gur. theatre 

operator at Smeltervillo. Ida., plans to construct 

a drive-in on a tract to the north of 

the w'estward extension of Main avenue of 

Ritzville. To be known a-s Pat's Auto-Vu, it 

will accommodate 250 cars and should be 

ready for spring opening. 

|)ri>ll()n..\ 

I.\ .SI .VT-ru:—•Thosi- It.dlicuK I roni .S.-atlle," a riiu-Thonui 

dui'tion In 3-1) and Tcchnicolui' for I'aramount, was world -prfnilrri-d rooently at 

till- raramounl Theatre In, naturally cnnuKli, Seattle. Here Is a lrou|M- from llollywiMid 

at an orriiial reieptlon In the orfke of the mayor of that city, ('rom left: 

William Thomas, the eo-produrer; stars Cene Harry. Uhonila KlemlnK and Rosroc 

Ales; .Mayor David I,«'vlne of Seittle, and tlir iW-ll sisters, also cast CopHners. 

New Manager in Coliox 

OOLPAX, WASH.— Tlie now manager of 

the Rn.se Tlientre In Colfax is DiuToll Long of 

Pullnum, who ln.st year wiv.-; a.ssistant manager 

of the Moiuit Baker Ski lodge. Ho succeeds 

Hugh Abegglcn. who moved to PuUmiui to 

mnnage the Cordova and Big Sky Drive-In. 

BOXOFFICE October 10, IQSS

.°j.l[l 

j 

. Archie 

. . Jack 

. . 

I! 

DENVER 

feature films a year, the West German in- 

dustry uses approximately 75,000,000 meters 

jjîjî 

VirlllUm Stecge, former Montana district 

manager for Fox Inlermountain Theatres 

and later, at his request, transferred from 

that post because of the traveling to Great 

Palls, Mont., as city manager, suffered a 

stroke and brain hemorrhage and is in serliiis 

condition at a Great Falls hospital. 

Carl Mock, special representative of Advanads 

Co.. returned from a 5.000-mile trip 

through the northwest, with the focal point 

being Seattle, where he visited Hall Bnetz, 

former Denver city manager for Fox Intermountain 

Theatres, now general manager for 

Sterling Theatres. Mock also went to San 

Pranci.sco to visit his daughter, son-in-law 

and his two grandchildren. Mock left Monday 

for a sales trip in Colorado. 

Keith May, manager of the Fox at Aurora, 

is recuperating after .surgery performed at 

the General Rose Memorial hospital here . 

Robert Riddle. UA salesman here a few years 

h;ick. died last month at his home in Omaha 

Goldstein, owner of the Ute at 

-iiassburg. is doubling as a salesman at PopiMis 

Supply Co. Sy Lee, Poppers owner, went 

" Rapid City on a sales trip. 

Neil Beczley, pre^dcnt of Allied Rocky 

Mountain Independent Theatres, and John 

Wolfberg, national board member, went to 

Boston to attend the National Allied meeting 

. . . Edythe Cordes is the new cashier at 

Allied Artists, succeeding Harriett Martin, resigned. 

Rube Pearlman of the contract liquidation 

department of United Ai-tists was here for 

a couple of weeks from his New York headquarters. 

He went from here to Salt Lake 

City . Cayton this month is opening 

his 400-seat theatre, as yet unnamed, in 

Lovington, N.M. He will use Mexican product 

principally . . . Paul Lyday of the publicity 

department of the Fox Intermountain has 

been promoted to manager of the Tabor, 

where he succeeds Ralph Batschelet, who 

quit to become vice-president and general 

manager of the newly formed Television Theatres, 

Inc. 

Filmrow visitors included Dr. F. E. Rider. 

Wauneta, Neb.; Merl Gwinn. Benkelman. 

Neb.: William Ostenberg III. Scottsbluff. 

Neb.; Ru.ssell Schulte, Casper. Wyo.; Carroll 

Wright. Rocky Ford; George Kelloff, Aguilar: 

Prank Aydelotte. Fort Collins; George and 

Harold McCormick, Canon City, and Lloyd 

Greve, Eagle. 

Cooperate for Free Shows 

COLVILLE. WASH.—Free shows for the 

children of Colville and Chewelah were provided 

by Kiwanis clubs of the two communities 

cooperating with Max Hadfield, owner of 

the Alpine and Avalon, who donated the use 

of the theatres. 

Installs Panoramic Screen 

CHULA VISTA. CALIF.—Tommy Huntington 

is installing a 45-foot-wide panoramic 

screen in his Vogue Theatre here. 

At the present production rate of 60 to 65 

of 35mm rawstock film. 

.lohn Dcnman. new manager of the Denver 

Tlieatre for Fox Intermountain 

Theatres. 

Reade, Schwartz to Run 

San Francisco Theatre 

NEW YORK—The Walter 

Reade Theatres 

and the Schwartz Theatres of California will 

jointly operate the 400-seat Bridge Theatre 

in San Fi-ancisco, starting October 1, according 

to Walter Reade jr.. Reade president, and 

Maury A. Schwartz. Schwartz head. The 

opening feature at the Bridge was "The Cruel 

Sea." J. Arthur Rank picture. Other foreign 

and British features scheduled are "Tonight 

at 8:30. ' "Mile. Desiree," "The Captain's Paradi.se." 

"The Titfield Thunderbolt" and Orson 

Welles' "Othello." 

Jack Harris, film buyer for Reade Theatres, 

left for the west coast to discuss with exhibitors 

the establishing of a nationwide circuit of 

art theatres, similar to the Bridge and Reade's 

Baronet Theatre in New York. 

Nigel Bruce, 58, Is Dead; 

Dr. Watson in Films 

SANTA MONICA. CALIF.— Nigel Bruce, 58, 

veteran actor of stage and .screen who was 

best known for his portrayal of Dr. Watson 

in the Sherlock Holmes motion picture series, 

died Thursday (8i in St. John's hospital. He 

entered the hospital Sunday night after a 

heart attack. 

Born in Ensenada. Mexico, while his Scotch 

parents were on a world tour, Bruce was educated 

in England. After a brief fling at the 

brokerage business and service in France during 

World War I as a private, he went on the 

stage. 

He soon became established as a bumbling. 

sputtering comedian. After a series of succe.sses 

he entered motion pictures. Coming to 

Hollywood in 1934 he became a top character 

actor. He played in many Sherlock Holmes 

movies opposite Basil Rathbone. His wife and 

two daughters survive. 

Big Sky to Pacific Helm 

MONROVIA. CALIF.—The Pacific Drive-In 

circuit has taken over operation of the Big 

Sky Di-ive-In liere from Tom Charack and 

associates. Charack has joined the Pacific organization 

in a supervisory capacity. 

John Denman Heads 

Fox Flagship House 

DKNVKIi .John O.-iimai.. 'Alio .,lar'r-,) ., 

an usher in 1926 In a theatre in Memphis, i. 

the new manager of 'he Denver Theatre here, 

flagship of the Fox Intermountain circuit 

which extends over seven Rocky moimtain 

states. 

In 1927, Denman became manager of the 

Memphis Strand and managed other theatres 

in that region in subsequent years. 

He moved from Memphis to St. Loui.s. 

thence to Kansas City to work with Lawrence 

Lehman as house manager at the Main Streri 

Theatre. He returned to Memphis for a time 

as shipper and booker at the Paramount exchange. 

Denman first came to Denver in 1932 as 

a result of an acquaintance with the late Lou 

Hellborn, who was in Memphis managing an 

RKO hou.se. When Hellborn was returned to 

Denver to open the new Orpheum, he wired 

Denman to come on and be his assistant. He 

was at the Orpheum when the RKO circuit 

had financial difficulties and the house was 

taken over for a time and operated by Harry- 

Huffman. Fox Intermountain later took over 

the Huffman chain. 

Denman has managed the Paramoilnt, 

Broadway. Rialto and Mayan theatres here, 

and for a time was the Fox city manager in 

Pocatello, Ida., and then Montana district 

manager. He was promoted from the district 

position to the Denver managership. 

Denman gave Denver its first newsreel theatre, 

when Fox turned the Rialto into that 

sort of operation, which continued until an 

agreement was reached with Telenews, which 

had also established a newsreel house here. 

Always active in exploitation. Denman won 

$500 for putting over the best campaign in 

any city in the U.S. for the train that Warner 

Bros, sent out to publicize "The House on 42nd 

Street." He has been a consistent winner of 

awards for showmanship, both from the theatre 

chain as well as from producers, distributors 

and others. 

Denman was selected as the outstanding 

young man of the year by the Denver Junior 

Chamber of Commerce, having been nominated 

for the spot by the Lions club of Denver. 

He was in the naval service from 1944 

to 1946. 

In 1935 he was married to Trixie Robinett, 

a Fanchon & Marco producer. She was working 

at the Orpheum, where Denman was assistant 

manager. Their family consists of 

Richard Williams, 16, and Diane, 13. 

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BOXOFFICE October 10, 1953 47

. 

. "The 

. . Noboru 

. Eddie 

. . Hargis 

. . 

Also 

. . Due 

. 

. 

. 

. . Don 

"' 

. 

"Pal 

' 

SAN FRANCISCO 

Mew manager of the Enean Theatre in Concord 

IS Charles L. Minehart, well-known 

Pleasant Hill resident. He formerly managed 

the Motor-In Theatre for five years. He 

also has managed theatres in the Bay area 

and in Oregon . . . Albert Feldman, new manager 

of the Sea-vue Theatre at Sharp Park, 

said policy of the theatre would not be 

changed. Feldman replaced Hal Honore. 

Cncle Tom O'Dare, world's fastest cartoonist, 

appeared at the Sanger Theatre as master 

of ceremonies for the "Who Is Mr. Sanger" 

contest, conducted by the theatre. O'Dare was 

formerly with Walt Disney studios in Hollywood 

Robe" premiere at the Fox 

. 

Theatre wa.s described by one critic as 

"supreme." The 4.500-seat Fox was sold out 

by 7 -.15 p.m.. with huge outside crowds sharing 

all the festivities and viewing the dignitaries. 

In attendance was a Hollywood contingent 

headed by Charles P. Skouras, George 

Bowser, general manager of FWC; Earl Sponable, 

20th-Fox executive, and Terry Moore 

and Robert Wagner. The first week of the 

film at the Fox promises to set a picture 

record for the huge theatre. 

The San Francisco Museum's Art in Cinema 

series has started again. Helping to inaugurate 

Art in Cinema's ninth series in seven 

years was George Stevens. Hollywood director, 

who gave an informal talk as part of the 

opening program. In addition to his talk, 

Stevens showed scenes of his recent hits, "I 

Remember Mama." "A Place in the Sun" and 

"Shane." 

Jack Peters was seen at the premiere of 

"The Robe" at the Fox, accompanied by his 

friend Bill DeLucci. Peters represented General 

Theatrical Co. at the premiere . . 

John 

DiStasio of the Liberty in Sacramento was 

along the Row booking and buying. Also John 

Bowles of Bowles and Hurley was in. 

Robert O. Bemis of the Walter G. Preddey 

Co. was given an operators union honorary 

membership, the third such award given since 

1904 Furuya, proprietor of the 

. 

Nippon Theatre in Honolulu, paid a visit to 

llllPIIfrtlPJ'a 

7 

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Filmrow before returning to Hawaii . . . 

Walter 

Preddey returned from a Los Angeles 

junket . . . Howard Butler, Allied Artists salesman 

returned to work following a short illne!:s 

. . . 

Lucille Potter, AA head inspector, 

was off to Honolulu for a vacation George 

. . 

Stamm, Stamm Theatres, Antioch, was along 

the Row. 

Ward Pennington, formerly with Paramount 

here and more recently an exhibitor in 

Nebraska, retiuned to the local Paramount 

office to take over the post of sales manager 

Jack Finlay, United Artists salesman 

who was formerly with UA in Scotland, announced 

the engagement of his daughter 

Claire to Sherman Doctrow of Los Angeles. 

The engagement party will be held at the 

Sportsmen lodge in San Fernando valley 

. 

. . 

C. Frank Harris, manager for United Artists, 

is in the hospital, but is on the mend. 

MoUno Theatre in Porterville, operated by 

Lester Blumberg. has been clo.sed indefinitely 

Glascock of the Lake Theatre at 

Lakewood was along the Row James 

. 

Stephens of the Dixon at Dixon . . . 

Esther 

Biggerstaff, biller at Republic, resigned . 

Joe Myers was in from his Port Chicago Theatre 

at Port Chicago. 

Gerald Karski, president. Motion Picture 

Service, returned from his northern trip . . 

Cynthia Bell of the noted Bell Sisters will 

be in San Francisco October 12 to help promote 

the opening of "Those Redheads From 

Seattle," due to open October 15 at the Paramount 

Arnett, manager of the 

. 

St. Francis Theatre, vacationed in the southland. 

"Mighty Joe Young," returning to the screen 

of the Golden Gate, has been given a preopening 

shot of pep by utilizing TV coverage 

in addition to the theatre's regular avenues 

of advertising and promotion Anne 

. . . 

Belfer. publicist for North Coast Theatres, returned 

from her vacation to the 

. 

illness of Frank Harris. UA manager. Sam 

Gardner has been appointed by Graham Kislingbury 

to take over the post of co-chairman 

of distribution for the industry's participation 

in the United Crusade. 

The seventh annual Variety Club golf tournament 

has come and gone, but the memory 

of the festivities and the golf scores linger 

on. Stan Sobel was winner of the tournament 

with a cool 71. Runnerup was Fred Dixon 

with a 78. Incidentially, Fred has won four 

mit of seven years. Ed Sonney took the booby 

prize with a 147. 

La Mirada. LOOO Cars. Due 

To Open at Fullerton 

FlILLKHTON. CAI.IK An October 29 

opening is planned for the La Mirada. a 1,000,- 

car ozoner built near here by John Danz of 

the Sterling chain In Seattle. It features a 

l.>iir-proJector booth, a screen 100x90 feet 

.,11(1 other recent coastructlon developments. 

The La Mirada will be supei-vl.scd by Matt 

Applcman, general manager in the .southern 

Ciillfornla lu-ea for the Danz Interests, with 

Uoii Samuels as hou.sc mana«er. 

Dun/, also oijcrates Uie Ho-sUngs Drlve-In 

111 Alliwlena. 

MAKIE IN SEATTLE—Marie Wilson 

arrives at Seattle-Tacoma airport to attend 

the world premiere of RKOs "Marry 

Me .Again " 

at the Orpheum Theatre. Marie 

co-stars in the comedy with Robert Cummings. 

Left to right: Robert Fallon. 

Marie's husband and producer with .\le\ 

Gottlieb of ••:Marrv Me Again"; Marie; 

William Connor, executive vice-president 

of John Hamrick Theatres, and Ed Lamb. 

RKO manager for Seattle. 

Jack Benny to Emcee 

HOLLYWOOD—Jack Benny will be tlie 

master of ceremonies Tliursday il5i at a 

World Brotherhood dinner to be held to 

honor Mervyn LeRoy. MGM director, who will 

be awarded a citation for his direction of 

"Quo Vadis." The event is sponsored by the 

National Conference of Christians and Jews. 

SEATTLE 

Jack J. Engerman re,) 

wi', 

' leasing Corp. soon 

relea.se the Sol Le.s.ser pi. -' 

Child." which has been grossmg bij; abroad. 

Filmed in Denmark, the film is a combination 

: 

fiction and educational piece Chester 

. . . 

Weaver, booker for the Onalaska Theatre, is 

confined to his home following a heart attack 

Bill Foreman returned to Los Angeles 

after spending a few days in Seattle . . . 

Jack Burk. 20th-Fox manager, flew to New 

York to attend a division and district managers 

meeting . . . Corbin Ball. Ephrata. was 

on the Row. 

With winter in the air several drlve-lns 

have already closed for the sea.son. including 

three of the Bill Foreman circuit: namely the 

Auto View in Taroma. September 27; the 

Keiimore in Kenmore. October 11. and the 

Auto View in Spokane, the 12th . . . 

Harry 

Plunkctt. National Theatre Supply, was In 

Portland installing Cinemascope equipment «ii81(, 

and stereophonic sound in the Orpheum for 

the opening of "Tlie Robe" .scheduled for 

Thursday *8>. 

"A Phoenix Too Frequent." by Clvistopher 

Fry, heads the bill of four .sliort plays at the 

University Showboat Tlieatre Cornell. 

. 

Universal film star, aJid Coral Records 

cording star, is making personal appearances 

at the Show Box through the nth . fc^pj 

Joey." the popular stage musical, began an ^^ 

eight -day run at the Met Saturday 

1 10) . . . Al 

continuous performance policy Is In effect ki(jj 

for "The Robe" iit the PlfUi Avenue, wlth^jj. 

doors opening dally "t 9 a.m. 

BOXOFFICE 

.; October 10. 19W

Harry 

' 

. . 

. . . BUi 

. . Dick 

. . . Clyde 

. . Ray 

. . Matt 

,# 

I 

/'- 

PORTLAND 

f^harles Skoura.s, president of National Theatres, 

of which Evergreen is a subsidiary, 

was due here for the Oregon premiere this 

week (8 1 of 20th-Fox's "The Robe" at the 

Orpheum Theatre. Among NT staffers with 

him were Russell McCullough, chief sound 

engineer, and Walter Bantau, assistant. 

Skouras checked last-minute details on the 

new Fox Theatre which will replace the Evergreen 

downtown house, the Mayfair. The 

Mayfaii- will be almost completely razed for 

the new Fox which will cost around $500,000. 

A $35,000 stereophonic sound system was installed 

in the Orpheum, recently remodeled, 

for the showing of "The Robe." 

Herbert Royster. for ten years manager of 

the Mayfair, Evergeen's legitimate house when 

stage plays are booked and a motion picture 

house the remainder of the time, has been 

transferred to the large Oriental Theatre 

which now will .show stage performances until 

the new Fox is opened. Before coming to 

Portland. Royster was a theatre executive in 

Lewiston. Ida.. Spokane and Seattle. 

Construction of the first 

drive-in theatre in 

Pacific county. Washington, is scheduled for 

1954. Dwight Spracher and Ed Johnson, operators 

of the Willapa Harbor theatres, report 

a site of the new enterprise is just off Highway 

101 about midway between South Bend 

and Raymond. Spracher and Johnson have 

opened drive-ins near Bothell. just outside of 

Seattle, and at Bremerton. South Bend is 

about 150 miles northwest of Portland. 

Keith Petzold, advertising and publicity director 

for Parker Theatres in Oregon and 

manager of the Broadway Theatre here, vacationed 

on his ranch. He butchered some beef 

for winter use and tended to some necessary 

ranch chores . . . Mrs. J. J. Parker, president 

of Parker Theatres, returned to her office 

after conferring with film executives in Los 

Angeles and San Francisco. 

.\llan Weider of MGM was in town working Pish, salesman for Samuel Goldwyn, returned 

on "Mogambo." now scheduled for the United from a swing around the territory. 

.•Vitist^ Theatre October 23 . . . Manager Dick 

In from a two-month business-and-pleasui'e 

Lange reported good luck fishing on the 

trip to New York was Freddie Dee. operator of 

.N'ehalem over the weekend (4i. He returned 

the Cai-lton Theatre . . . Alex Cooperman, 

home with a 22-pound Chinook salmon ... A 

Italian Films Export representative, checked 

farewell party was staged at the Benson hotel 

in after a trek to Denver and San Francisco 

Saturday (3> for Gene Engleman of RKO. 

E\'idon. Columbia office manager, 

who has been shifted to Spokane to serve 

celebrated his birthday. Which one. Bill? . . 

eastern Washington and Oregon theatres . 

Ed Penn. for many years a resident here, resigned 

his U-I berth in San Francisco to re- 

Charles Powers sr., 20th-Fox branch manager, 

attended the manager's meeting in New York. turn to Los Angeles. 

James Homrael, former U-I manager, suffered 

a stroke in Jim Clarke's office on Filmrow 

recently. He now is with Favorite Films 

in Seattle. His condition was reported as poor 

at Veterans hospital here. 

Joe Brown Continues 

As Pioneers Liaison 

NEW YORK—Harry Joe Brown will continue 

as coast representative of the Motion 

Picture Pioneers and the Foundation of the 

Motion Picture Pioneers. Jack Cohn. president, 

said Wednesday (7). He will handle all 

details emanating from his area, reporting to 

Harry J. Takiff and Marvin Kirsch. administrative 

executives. 

BOXOFFICE October 10, 1953 

U.S. Producers Cease 

Filming in Mexico 

MEXICO Cri^ Hollywood prfKluccrs will 

make no more films in Mexico! 

Ambitioas projects to film a number of 

stories have been canceled, after completing 

of only three "super productions"—"Plunder 

in the Sun," 'Hondo" and "Blowing Wild." 

Various reasons have been advanced by 

Mexican repre.sentatives of U.S. production 

units. The new tax law which permits only 

S20.000 of foreign earnings tax-free as compared 

with prior unlimited amounts. 

Another factor, and an important one. was 

the recent Mexican film strike. U.S. producers 

employ Mexican technicians, assistants, 

extras and secondary role players. The 

strike has boosted salaries to new highs, thus 

eliminating the "favorable balance" for 

Hollywood producers who filmed in Mexico. 

F\irthermore, end of restrictions covering 

export of capital, which made producers 

obliged to invest funds within Mexico, ha-s 

terminated the need to use up credits in 

production. 

Actually producers, and especially independents, 

would have continued filming in 

the republic, but the liigh wages now the 

rule in Mexico make Mexican product less 

profitable. 

Loss is Mexico's because producing units 

employed up to several hundred Mexicans in 

various phases of production, including studio 

and processing facilities. 

SALT LAKE CITY 

n withering hot spell kept activities at a 

minimum along the Row. One of the few 

booking-buying visitors to brave the heat was 

Lloyd Miller, operator of the 99 Drive-In in 

Bakersfield. where it's even warmer . . . John 

Wolfberg. new owner of the Imperial Theatre 

in Inglewood. planed to Boston to attend 

the Allied States Ass'n convention . . . Ben 

Hither and yon: George Tripp. Warner 

salesman, to San Diego; Mel Anderson, 20th- 

Fox sales staffer, to Ai-izona: Judy Poynter, 

operator of an independent booking service. 

In from Phoenix . Carnegie, United 

Artists manager, was back on deck after a 

week's illness at home ... In on bookingbuying 

trips were Art Sanborn, operator of the 

Baldwin in Baldwin Park, and Tom Green of 

the Cameo. 

After a four-month absence, during which 

he underwent surgery for an eye ailment. 

Jack Jacobs, salesman for National Screen 

Service, was back on the Row. He's almost 

fully recuperated from his ordeal ... A shift 

in NSS sales personnel found Joe Hartman 

resigning and F'red Weimar moving over from 

Republic to replace him. 

LOS ANGELES 

Dirhard McGlllis won the fall golf tournament 

of Variety Tent 38, with a net ot 63 

Thirty-nine exhibitors and distributors took 

part in the annual affair. 

Record (crosses for a single picture to run 

In Salt Lake during a one-week period were 

being chalked up for "The Robe" at the 

Villa and Lyric. Conference sessions for the 

Church of Jesus Christ of Latter-Day Saints 

drew thousands to showings during the week. 

"From Here to Eternity" entered its .seventh 

week in town, holding at the Studio. Otherwise, 

business was not good. 

Visitors alone Filmrow this last week Included 

Joe and Naida Montez of Helf)er, Stanley 

Dewsnup of Delta, Mr. and Mrs. Glen 

Yergensen of Cedar City, Ed Pegram of 

Bozeman and Hilmer George of Rigby, Ida. 

Blasius. Hugo Jorgenson and O. J. 

Hazen of the Salt Lake film territory attended 

the world series in New York and Brooklyn. 

K. O. Lloyd, 20th-Fox manager, was scheduled 

to attend his company's meeting this 

week in New York . M. Hendry, vicepresident 

and general manager of Intermountain 

Theatres, is scheduled to attend a meeting 

for managers of United Paramount Theatres 

in New York . Knighton, manager 

of the Lyric, was in the northwest this 

week, but on an unhappy errand. His father 

was very ill. 

Although beautiful, clear skies and warm 

weather have continued during the days, the 

nights in the mountain west have been cool 

enough to warrant closing of ten drive-ins 

throughout the area. 

A late-October reopening is in the cards 

for the Banning Theatre in Banning, long 

shuttered, which will feature a new front, 

marquee and boxoffice and a Cinemascope 

screen . . . Succeeding William Hertz, Vaughn 

Taylor has been named manager of Fox West 

Coast's Monrovia in Monrovia. Hertz has 

been switched to the Fox in Ontario. 

$1,000 Loot at Drive-In 

WAUCHULA, FLA.—Thieves broke into the 

office of the Star-Lite Drive-In one night 

recently and made off with a 200-pound safe 

containing nearly $1,000. 

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I 

TESMA Women Plan 

Convention Events 

CHICACIO Mrs. Eli/.iibcth Day Wanner. 

chairman of the wonu'n's commiltee for 

will take place on Tuesday evening. An informal 

buffet-brunch will highlight the 

Thursday entertainment. 

Rainbow Drive-In to Bow 

Officially October 13 

WICHITA. KAS.—Although it ha.s been 

open for busine.s-s since Thursday (li. the new 

Rainbow Drive-In at MacArthur and Hydraulic 

will not have it-s official opening until 

October 13. The public will be invited to a 

free show on that date, at which time the 

playground is expected to be completed and 

fully equipped. The airer is owned by M. D. 

Utterback. Martin Gravette and Howard 

Humbert of Wellington and Wendell Humbert 

of Argonia. 

The drive-in accommodates 568 cars, has 

a 60x75-foot screen and blacktop ramps. 

Unique for this area is the concession stand 

featuring cafeteria-style service and equipped 

with a prefabricated counter. Customers 

enter for service at two doors, are speeded 

up by two cashiers, and go out in one traffic 

Une. 

The screen is down in the field from the 

single entrance, at a 45-degree angle, and two 

exits are provided. The policy is for two 

shows each night, double feature, and the 

admission is 50 cents, with children under 12 

admitted free. Martin Gravette is the manager 

and Utt«rback handles the booking and 

buying through the Ed Hartman agency. 

Springfield Esquire Sets 

Program of Art Films 

SPRINGFIELD. ILL.—Avinere Toigo. Esquire 

manager, has made plans to .show foreign 

and art films once nightly, at 8:30 p.m., 

one or two nights in midweek. Prices would be 

slightly higher than most local rates, 90 cents 

for adults and 40 cents for children. Among 

the films which Toigo said so far have been 

suggested to him for this type of showing 

would be "Julius Caesar." the newversion of 

the Shakespeare classic; "Gigi." which starred 

Audrey Hepburn; "The Bicycle Thief," and 

outstanding rereleases. If adopted, the program 

would get under way soon. "Public 

response is all we are waiting for now." said 

Toigo. 

Holdovers in Loop Set 

Alltime Gross Record 

'Robe' Hits 500 Mark 

In Kansas City Bow 

TESMA-TEDA. announced the committee's 

plans have readied full maturity, with "haspltality" 

as the theme for the 1953 Joint 

convention of TESMA-TEDA with the Theatre 

(Rogers 8. Unger) 80 

Orpheum—The Robe i20th-Fox) 500 

Poramounf—Arrowhead Paro), The Vonquished 

(Para) "0 

Tower, Uptown, Fairway and Granada—The All 

American (U-l); City That Never Sleeps (Rep). . 

75 

Vogue—My Little Chickadee (Realart), Reissue. ... 125 

Osgood Theatre Purchased 

OSGOOD. IND— Mr. and Mrs. Joseph 

Damm of O.sgood have purchased the Damm 

Theatres from the other heirs of the Louis 

The Damm family has oper- 

Damm estate. 

ated the theatre for 39 years and since Louis 

Damm's demise in 1939 it has been operated 

by his sons. 

Tom Wolf to Sedalia Drive-In 

SEDALIA. MO.—Tom Wolf of Freemont. 

Ohio, has taken over as manager of 50 

Hiway Drive-In, replacing Tim Murray, who 

resigned to go to his home in Minnesota. 

Wolf comes to Sedalia from Harrisonville. 

where he was in charge of indoor and outdoor 

theatres. 

Featured in RoUa News 

HOLLA. MO.—Photos of the RoUa Drive-In 

and the staff appeared recently in the RoUa 

News. Gene Parker, manager, said he was 

about to complete another good season. 

BOWLING 

KANSAS CITY— Bowling league teams of 

both sexes played at Holiday Bowl on Friday 

(2). Poppers Supply won four points 

from Shreve, Uptown Theatre three points 

from Dixie Enterprises, Film Delivery three 

points from Hailman Printing. Michael's 

Clothing and Manley Popcorn split four 

points. Present standing of teams: 

Men's Teom Won Lost Women's Won Lost 

Poppers 12 4 Mode o' Doy 9 3 

Uptown 10 6 Horcm 8 4 

Shreve 9 7 Central 7 S 

Michael's 9 7 Jones 7 S 

Hoilmon 9 7 Manley 6 6 

Film Delivery... 5 11 101 Service 5 7 

Dixit 

CHICAGO Holdr.virs w

. . Doc 

. . National 

. . Doc 

. . 

. 

I 

Fox 

. . Jim 

. . E. 

. . Don 

KANSAS CITY 

/-•harles G. Manley, vice-president in charge have been in Denver conferring with President 

Howard Jameyson . . . R. V. Marchbank, 

of sales for Manley. Inc., returned from 

a two-week trip to Bo.ston. New York southern division manager, was up from 

and the New England states. A. T. Rowe. Washington. Mo. visiting the home office . . . 

general manager, was in St. Louis the pa.st Missouri exhibitors reported visiting the Row 

week Theatre Supply reports recently include Curly Wilson of the Byer 

. 

work is progressing rapidly toward the opening 

of the Orpheum at Neosho. Mo., with a Mr.«. Elmer McCann, Nu-Sho at Butler; J. E. 

Midwest) at Excelsior Springs; Mr. and 

40-foot wide screen. Simplex stereophonic Courter. Courier at Gallatin; A. E. Jarboe, 

sound equipment is on order and the house Ritz at Cameron: Leo Hayob. Mary Lou at 

should b3 ready for Cinemascope before the Marshall: Chet Borg. Sky\'iew Drive-In. 

first of the year. Ed Harris is manager Butler; Elmer Bills. Lyric at Salisbury and 

. 

National also reports the sale of wide screen others: John Medlock. Plaza at Appleton 

and lens to the Victory at Wichita. Harold City: Frank Weary sr., Farris at Richmond; 

Gibbons and George Gottschick are the Robert Shade, Siloam at Excelsior Springs. 

owners ... A Miracle Mirror screen. 19x39. 

Shreve Theatre Supply Co. reports its installation 

of 3-D equipment and Astrolite wide 

goes to Commonwealth's Wareham at Manhattan; 

Doug Lightner. manager. 

screen in the Pic Theatre at Tola. Kas., operated 

by Mr. and Mrs. W. A. Weaver . . . That 

Kermit Carr from the Tri-States home 

office at Des Moines visited Paramount Theatre 

Manager Harold Lyon Friday i2i gala items to call attention to coming holi- 

"mystery window" of Shreve's is now full of 

. . 

E. Van Hyning of the Orpheum at Atchison. days, a huge Santa Claus vying with a 

Ka.s.. reports good results with showings on mammoth turkey, all lighted up and in 

the new wide screen recently installed there attractive colors. 

Lowe, who has the Star at Lebanon. 

Kansas Row visitors of late include these 

Mo. and the Royal at Sterling. Kas., visited 

exhibitors: Ernie Block. Civic at Sabetha; 

the Row . Seaman of the 71-Drive-In 

Mr. and Mrs. George Wadlington. Kansan 

at Fayetteville. Ark. and Doyle Mowrey of 

at Fredonia who have started work on a 

the Tri-State and Crest drive-ins at Joplin. 

drive-in: M. B. Utterback. Sunset Drive-In at 

Mo., have been licking the dust problem by 

Wellington: Art Pugh. State and Columbus 

arranging with .service stations for the crankcase 

oil from oil changes. This they pick up 

Drive-In at Columbus; Leon Pugh. Doric 

at Erie. 

and .spread around where most needed. Both 

are with Commonwealth. 

Hank Sonday, son of Nick Sonday. Uptown 

Theatre manager, is now head booker at 

Commonwealth's general manager Bob 

Universal. Hank was formerly a booker at 

Shelton and purchasing agent Dick Orear 

Metro . Witcher has been made head 

Satisfaction — Always 

MISSOURI 

THEATRE SUPPLY COMPANY 

L. I. KMBRIEL. Manager 

Phone BAllimore 3070 

115 W. 18th Kansas Cily 8. Mo. 

'^ZW Af. 

Walk 

THEATK SERVia CO., INC 

CRETORS POPCORN 

MACHINES 

booker at MGM. John Tonge city booker, and 

Charles Stump was moved up from head 

shipper to the fourth booking desk. Danny 

Birge is MGM's new head shipper . . Harvey 

. 

Cole. MGM's office manager, is back from his 

vacation in Washington. D.C. . Walker. 

Warner publicist, met with Ei-nie Pannos. 

manager of the Capitol Theatre at Iowa City, 

in Des Moines last week. Pannos is playing 

"The Beggar's Opera" .soon in his college 

town theatre. 

Leon Robertson, city manager of Fox Midwest 

Theatres, moved Harold Guyett over 

from the Apollo to the Orpheum for the 

cmrent showing of "The Robe." Howard 

McMurdy was brought in from the Faii-way 

to manage the Apollo and Robertson himself 

took over the Fairway . D. Van Duyne, 

RCA Service district manager, made a trip 

to Des Moines accompanied by George Sandore 

from the RCA home office at Camden. 

N.J. Sandore was a district manager here 

a number of years ago. 

SELL YOUR

.^^1 

. . . Switow 

. . . Don 

. . Abe 

. . The 

. . Midweek 

. . Harry 

. . Alex 

John L. Mitchell Retires 

As Waukegcm Manager 

WAUKEGAN. ILL—John L. Mitchell, manager 

of Public Great States Theatres here 

for the last 25 years, has retired from that 

post. Don Buhrmester has succeeded him as 

manager of the Genesee and Academy theatres. 

The change became effective October 1. 

Mitchell came here as manager of the 

C.pnesee in April 1928. Buhrmester, for the 

last 16 months, had managed the chain's 

theatre at Normal. He has managed theatres 

previously at Aurora and Kankakee for 

a total of 18 years. 

Mitchell said he is retiring to give full 

time to the Business Promotion Specialties 

Co., which he has been operating as a sideline. 

The firm serves as manufacturers representative 

in the sale of different lines of 

advertising specialties and executive gift 

Items. 

INDIANAPOLIS 

past vacation season, his ports-of-call including 

Oklahoma City. Tulsa, Amarillo. Tucson, 

Phoenix, the Grand Canyon. Bryce Canyon, 

Pldwin A. Bipley. new manager at United 

Zion Canyon. Salt Lake. Yellowstone, the 

mountains along the Yellowstone. 

Artists, was 

Virginia 

city .sale.

. . 

. . The 

. . Dick 

. . The 

. . 

CHICAGO 

Opero Kontos, general manager of Abbott started out on the Arthur Godfrey show . 

Equipment Co.. became father of a babyson 

riamed Spero jr. . . . Cinemascope and as to what the MGM stars wear, will arrive 

Helen Rose, who has the first and last say-so 

stereophonic in.stallations are keeping Abbott here October 23 for a five-day visit . . . M. 

Eqmpment Company on what amounts to a Gottlieb. U-I district manager here, is recovering 

from surgery at Michael Reece hos- 

24-hour schedule of operation. Most recently 

added to the list of houses which are readying pital. 

for Cinemascope are the Emba-ssy at Fort 

Kling Studios of Chicago, who are making 

Wayne, Ind.: the Jeffrey. Colony. Beverly and 

a speciality of injecting entertaining features 

Hamilton here, and the Spade at Benton 

into commercial TV films, are now producing 

Harbor. The Montclair is being equipped with 

52 half-hour kitchen shows. Fred A. Niles. 

Astrolite .screen and .stereophonic sound. In 

vice-president in charge of Kling's motion 

picture-TV division, said the TV Kitchen 

addition, ten to 15 theatres are waiting their 

turn to get on the bandwagon. 

Clyde E. Elliott, motion picture distributor 

and producer for many years, died last Thursday 

following several month.s of ill health. 

Elliott. 62. is survived by his wife Helen . 

Tom Gillian and Arnold Monnette of 20th-Fox 

here left for a company meeting in New York 

City. Jack Lorenz of Milwaukee pa-ssed 

through on his way to the same session. 

Adding; considerable zest to the stage revue 

at the Chicago Theatre is Bobby Van. dancing 

comedian of the films, who is making his 

first, appearance here. Sharing the spotlight 

with Van was Bill Lawrence, singer who 

WE NEED 3000 

USED 

THEATRE CHAIRS 

Can use different kinds to make 

up this quantity. We can remove 

chairs from your place at 

our expense and poy you cash 

for them. Send full description 

and photograph if 

possible. 

BOXOFFICE, 5286 

series is being filmed for use by individual 

TV stations throughout the country with 

primary sponsorship by electric light and 

power companies . Sachsel's wife 

was in the hospital for observation . . . Ansel 

Winston has been transferred to city manager 

for RKO Theatres at Dayton. 

Irving Mack, back from a week's business 

trip in New York, said he was there for the 

completion of the filming of "Courtesy 

Courageous." With everyone else in New York 

openly interested in nothing other than baseball. 

Mack chose to add the marginal note 

concerning the purpase of his trip . . . John 

Link, advertising manager for the Crescent 

Amusement Co.. Nashville. Tennessee, was 

here on business . "three girls from 

Rome" are scheduled to arrive here October 

13 to help with the film's exploitation. They 

are lined up for a full program of interviews, 

and radio and TV appearances, according to 

Harry Walters, IFE representative. 

Tyrus Anderson is the new manager at the 

Grand Theatre . Filmmakers Releasing 

Co. has scheduled a sales meeting here October 

14, 15. at the Blackstone. On October 16, 

17 the Favorite Pictures franchise holders 

will hold meetings at the Blackstone. 

. 

Circuit has promoted Dan Murray 

.Alliance 

to district manager in Indiana. He was 

foniierly manager of the Embassy at Fort 

Wayne. Murray succeeds Aj-thur Arvinson 

who Ls now district manager in the Illinois 

Prank "Bunny" Allen, the 

territory . . 

white hunter" who took Clark Gable and 

Ava Gardner on an African safari when 

"Mogambo" was filmed, made a brief visit 

here. Allen was a guest at the Adventurers 

club, where he related fascinating tal&s having 

to do with the making of the pictui-e. 

"Mogainbo" will open at the Woods early in 

November, and the present schedule allows 

an extended run. 

lIllMI staff her vho carried 

the heavy load when launching "From 

Here to Eternity" while Tom Greenwood got 

his new lawn in order, are now expected to 

lament with him over his golf game. His 

grumblings are said to center on the fact 

that he can't seem to get rid of one seven 

and a few sixes on each 18-hole weekend 

golf round. According to his associates, he 

bleats so loudly on Monday mornings that 

it has been necessary for them to adopt the 

custom of waiUng with him over a cup of 

coffee . . . Also reported to be somewhat 

out of the groove at Columbia is Georgia 

Klein, assistant cashier. Reporting from 

Hollywood, where she is on vacation, that 

"everything is truly wonderful," there is some 

suspicion that she might be getting signed 

up for pictures instead of returning to her 

cashier cage! 

Bombing Threat Given 

By Phone to Theatre 

KANSAS CITY, KAS.—Joe Allard, manager 

of the Home Theatre here, called police 

after he received an anonymous telephone 

call warning him his theatre was to be 

bombed in 45 minutes. Recent mysterious 

bombings in greater Kansas City lent credence 

to the warning. 

Allard said it was a youthful voice which 

stated, "We'll be around to bomb the place 

in about 45 minutes." Nothing happened, however, 

and the alerted police believe it was 

a practical joke by teenagers. The Home is 

one of Sam Abend's theatres and has been 

turning away known hoodlums from time to 

time. 

Mcmagers Meeting 

GREAT BEND. KAS.—T\velve cities in Kansas 

and one in Nebraska were represented 

here at a meeting of 18 managers of Commonwealth 

theatres in the western division 

of the company. Home executives of the company 

present at the meeting were R. M. Shelton. 

vice-president and general manager: Bob 

Wolf, head booker, and Lloyd W. Morris, 

division manager. 

\i 

STEBBINS THEATRE Equipment Co 

A A ' r »^rf^ TT? T' V >> > 

nPCHT \lliCPUDIl 

STAGE EQUIPMEN T COMPANY 

aUIILHI TTTryiLii IfLUILI n, 

li.iyijii!miii;ij)i.i,iw,!!ai« 

Dore Schary's visit here was on the .short 

side, but his optimism concerning the motion 

picture industry left a long line of light 

hearts. He predicted fewer pictures will be 

made, but more money will be the result. 

The MGM head quoted a figure of 30 in a 

year for his company, Instead of 45. He added 

that the 30 will be "big imix>rtant stories" . . . 

Jim Gorman, manager of the Loop, said the 

current lot of topnotch films brightening up 

the city have been no deterrent to "Martin 

Luther." Week days have brought capacity 

hou.ses, with lui overflow lining up for a 

block for Saturday and Sunday performances. 

David Barrett, manager of the Carnegie 

Theatre, spent two weeks In Connecticut. 

I!;iirett. a New Englander. came here lo 

iniiiiiiKe the Carnegie about a year ago. 

EVERYTHING FOR THE THEATRE 

St. 

Louis Theatre Supply Company 

Arch 

Hosivr 

3310 Oliv* Sti»t. St. Louia 3. Mo. 

ToUphono lEIIer.on 7974 

CHAIRS REBUILT IN 

YOUR THEATRE 

By Exports in Their Field 

Write for Quotations 

Chicago Used Chair Mart 

829 So. State St. Chicago 5 '•i'Sifi

I 

NEW 

! engineer 

I 

Service 

I 

resentative 

I 

ing 

I Asheville, 

j 

20 

lili' Grosses 110 

In Memphis Bow 

MEMPHIS "Liir' led the Memphis attendtiice 

parade with 10 per cent better than 

ivcrage business at Loew's State. 

A second week of "The Caddy" at the 

strand held up to average. Tlie first week 

Imd been 20 per cent above average. The 

mul.south fair was held in Memphis and other 

list runs fell below average. 


.ws Stote Llli (MGM) 110 

',-ind—The Caddy (Para), 2nd wk 100 

ino—Wlngi of the Howk (U-l) 75 

i..icr—Dongcrous Crossing (20th-Fox) 80 

. .V s Palace -Inferno (20fh-Fox) 75 

B. S. Moss Circuit Opens 

Astor at Orlando. Fla. 

ORLANDO. FLA.—The new Astor Theatre 

has been opened here as the succe.s.sor 

to the 

old Grand, recently purchased by the B. S. 

Moss Theatre Corp. of New York. The entire 

plant has been remodeled. 

The theatre will show first runs exclusively 

and will be under the management of William 

J. Carroll. The theatre has been air conditioned. 

It has a seating capacity of 700. 

Decorations throughout are in soft shades of 

green and gray. 

Carroll has been with MGM and the Moss 

chain for the last 20 years. Projectionists are 

Fred Rosecrans and George Daugherty. 

Okay FST Overpass Plan 

ST. PETERSBURG, FLA.—Florida State 

Theatres has obtained a green light from the 

City council to build an overpass across First 

alley south, which will make possible the construction 

of an office building on the site of 

La Plaza Theatre. The theatre chain plans 

to raze the La Plaza building and replace 

it with a two-story structure, which will 

bridge the alley in a 120-foot-wide overpass, 

actually a continuation of the second floor. 

Producer Fithian Busy 

On New Film Projects 

MIAMI—Chalmers iC.B.i Fllhian, the veteran 

director who retired to Florida because 

classmates. 

Glen Anders, Broadway leading man for 

many years, was one of Fithian's friends, as 

was Chester Conklin ihe of the big mustache). 

Lillian and Dorothy Gish, silent film favorites, 

were friends of the Miami director. 

He remembers seeing Charlie Chaplin making 

a movie on one stage while he directed on 

another. 

Fithian's younger brother Ted claims the 

distinction of being Hollywood's first censor, 

later becoming head of the story board of 

Universal and publicity director for Grace 

Moore. He now is in Europe planning pictures 

for Carl Laemmle jr. 

Fithian says that his activities are only 

beginning. Before formation of the new Cine- 

Venture Corp., he made documentary pictures 

under the name "Fithian Studios." A series of 

TV dramas on America's small towns is another 

of his projects. 

Four Memphis Area 

Houses Reopened 

MK.MPHI.S Witli ^111 upturn reported In 

of ill health, arriving here on crutches, ha-s 

not only completely recovered but Is making midsouth theatre buslncHK, four thcalrcji— 

motion pictures more ambitiously than ever. 

He now is president of Miami's Cine-Venture 

which have been clo.sed for some time—were 

reopened this week. 

Pictures, Inc., producer of documentary and Maico Theatres took a lease on the Joy. 

advertising motion pictures, who.se studio was 

completed October 1. 

West Memphis, Ark., owned by Zell and Fred 

Jaynes, and reopened It. The Joy. which has 

Just as enthusiastic about the film Industry 

been clased for .some time, was redecorated 

today and his newest venture as he was and equipped with a new wide .screen by 

back in the old days of silent films Is this man 

who deserves at least part credit for the success 

who 

Malco. 

The Joy's first picture Is "The Moon Is 

of Marie Windsor, starred with Blue," a first run, which was recently banned 

George Raft in "Outpost in Morocco." When in Memphis by the board of censors. Advertisements 

Marie was Marie Berthelson and her grandmother 

In Memphis newspapers stated the 

a postmistress in a small town in film was "not recommended for children." 

Utah. Fithian was her coach. 

Many Memphlans attended the Joy's reopening 

Back when he was a freelance director he 

Gaynor and one Memphis newspaper critic 

cro.ssed the river to review the film for his 

recalls that he gave Janet her first 

newspaper. West Memphis Is Just across the 

contract. Going even further back to his 

Hollywood high school days and the Wallace Mississippi river from Memphis. 

W. College of Dramatic Art in Los Angeles, C. Tipton, owner, reopened hLs Tipton 

Fithian can tell tales about Charles Ray, one Theatre, Caraway, Ark., which has been cIo.sed 

most of the summer. 

of the first screen idols, for the two were 

A. T. Ray, owner, reopened his Bradford 

Theatre, Bradford, Ark., clo.sed for .some time. 

Owens & Williams Theatres, owner, reopened 

the Joy at Osceola, Ark., which has 

been closed most of the summer. 

Hosts Safety Patrols 

TAMPA, FLA.—City and county school 

safety patrol members will see a free show 

once a month as guests of the Florida Theatre. 

The last Saturday of each month during 

the school year has been set for the entertainment. 

Sells Auburndale Airer 

AUBURNDALE, FLA.—D. C. Laird has sold 

the Twinkle Star Drive-In here. The new 

ew^ner, Talgar Theatres, has taken over operation 

of 

the airer. 

Altec Advances Muzzy 

YORK—L. N. Muzzy, former field 

for the southern division of Altec 

Corp., has been named field repby 

E. L. Wilschke, Altec operatmanager. 

His headquarters will be at 

N.C. The appointment raises to 

the number of Altec field representatives 

attached to various divisions throughout the 

country. 

R. R. Crosby at Silver Moon 

LAKELAND, FLA.—Raymond R. Crosby is 

the new manager of the Silver Moon Drive-In. 

New Manager at Madison 

MADISON, GA.—Leonard Wallace jr. has 

succeeded Mrs. Walter Hendrix in management 

of the Madison Theatre. 

*0« 

Aort 

Jack Rudd Resigns 

DE FUNIAK SPRINGS, FLA.—Jack Rudd, 

who has managed the Martin Theatres for 

the last several years, has resigned to accept 

a similar position in Houston, Tex. He has 

been succeeded by C. L. Reddick, who has 

served as manager of the Martin Theatres 

in Panama City. 

May Have to Pay $200 Fee 

TAMPA, FLA.—The 11 drive-in theatres 

taken into the city by annexation will have 

to pay a $200 license fee if the city board 

of representatives follows committee recommendations. 

The $200 fee is the minimum 

set for theatres in the city. Some fees run 

as high as $750. 

BOXOFnCE October 10, 1953 

BIKIMINGH.V.M STOPOVER—Elaine Stewart, who stars with Richard Widmark 

in "Take the High Ground:" (MGM). visited the .Alabama Theatre in Birmingham 

during a screening for exhibitors. Left to right: Norris Hadaway. manager of the 

Alabama; VV. R. Griffin, exhibitor from Cullman. .\la.: Miss Stewart: Harry Curl and 

Paul Engler, Birmingham theatre owners. 

SE

JACKSONVILLE 

\X7itli the showing of "Shane." the Florida 

Theatre unveiled to the public its 40x20- 

foot Cinemascope screen with stereophonic 

sound. Florida State Theatres is spending 

over S200.000 to install this equipment in its 

largest houses. 

Bnford Styles, 

manager at Universal, spent 

a week in Miami and Key West with F. J. A. 

McCarthy, southern district sales manager 

from New York, and J. V. Frew, southern 

district manager, Atlanta . . . Kathleen Bennett, 

contract department, home several days 

because of a severe cold . . . Jeanne Cavanaugh, 

head cashier, has resigned and Jane 

Weeman has been promoted to that position. 

Ray Dunn, No. 1 Drive-In, Daytona, visited 

at Columbia. 

BEST. 

FILMACK 

JMM 

JACK POT 

QUIZ NITE 

For over five years now, this plon hos proved both 

successful ond profifoblc to exhibitors operating 

regular and drive-in theatres in the South. We 

hove operated in competition to most co-calted 

accounts. You con verify this by direct communication 

with our customers, os we will gladly 

furnish their names. They are well-known and 

highly reputobic exhibitors. If you do not know 

them, you will have heord of them. 

Patronage Builders, 

THE 

Inc. 

L. H. Temmons Takes Over 

Drive-In at Medart, Fla. 

MEDART. FLA.— After being dark for a 

number of months, the drive-in at the Y 

has been opened and will be operated under 

the management of L. H. Temmon.s of Tallahassee. 

The theatre was originally opened 

by C. S. AUigood, but closed when he accepted 

a job at a defense plant near Augusta 

Ga. 

Temmons will charge a flat admission price 

of 75 cents per car. In-car speakers have 

been installed at the theatre. It will be 

operated on a .seven-night basis, with changes 

of program offered almost every night. 

Attalla Liberty Closed 

ATTALLA, ALA.—Martin Theatres, which 

recently purchased the Etowah and Liberty 

theatres here, has closed the Liberty. The 

theatres were purchased by Martin from Col. 

Thomas E. Orr of Albertville, owner of 

Amusement Enterprises. Jack Brown is local 

manager for Martin. 

A Tip lor Burglars 

MONTGOMERY — "Note to burglar: 

Emptied every night. Tell your friends, too. 

The management." That was the greeting of 

the Jet Drive-In to intruders who forced 

way through two doors and broke into 

their 

a cigaret vending machine. A similar burglary 

occm-red at the Fairview Drive-In. The 

burglars there also got nothing for their 

efforts. 

O. p. Smith to the Bradley 

COLUMBUS. GA.—Otis P. Smith has been 

appointed new hou,se manager at the Bradley 

Theatre here. Smith was formerly assistant 

manager of the Fox Theatre in Atlanta 

and prior to that manager of the theatre 

at Anniston, Ala. 

Autographed Baseball Used 

SALEM. ARK.—During the showing of "The 

Jackie Robin.son Story," Audrey Thompson, 

manager of the Ozark Theatre here, displayed 

a baseball autographed by the members 

of the Brooklyn baseball team. 

BENTON CARD CO. 

- The BEST In - 

Window Cards Programs Heralds 

Benson, North Carolina 

STAR TURNS S.\LESM.\N — Mamie 

Van Doren, U-I star touring key cities in 

behalf of "The .\11 .American," turned film 

salesman when she visited New Orleans 

recently. Her potential customer is Ernest 

McKenna, managing director of the Joy 

Theatre. 

Victor Martin to Manage 

Drive-In at Stuart, Fla. 

STUART. FLA.—Victor Martm has t 

appointed manager of the new Stuart Drive 

In by Wayne R. Page, local head of 

Theatre Co. 

Martin has been associated with the 

gar company for the last five years, 

in various capacities in the Fort Pierce thea 

tres. Page, who ever since the constructia 

of the theatre was started in February, ha 

been devoting most time and attention t 

the new plant, will now devote full attentio 

to 

the operation of the Lyric. 

Bill Rice, assistant manager at the Lyrli 

has resigned to enter business for himself. 

Will Fight Court Order 

On 'Moon' in Natchez 

NATCHEZ. MISS.—The Ritz Theatre prom 

ises a fight against a court injunction 

ning "The Moon Is Blue." The theatre man 

agement obeyed the temporary injunctU 

against the film, obtained at the request 

Mayor Walter P. Abbott. 

New Drive-In for Tupelo 

TUPELO, MISS— Hollis Kin.sey. Tup© 

bottling works official, plans to build 

drive-in theatre and a recreation cent 

within the city limits on South Glosb 

street. The 400-car drive-in will be 

in a 30-acre recreational area with a swln 

mills; pool and a roller skating rink. 

Birthday Cake in Hot Springs 

HOT SPRINGS. ARK— Malco TheatH 

ct'lobriitcd (lie 19th anniver.saxy of the op* 

ing ol it-s fii-st theatre in this area with 

huge birthday cake, which was sen-ed to p 

trons attending the Mnlco. Clarence Duva 

city manager, invited those who.se blrthda 

fell on October 3 to be his special guost.s 

the theatre tliat night. Besides Uie Malio. I 

circuit ha,s the Central and Liberty hcii'. 

"Everything for 3-D, Wide Screen 

and Stereophonic Sound" 

THE QUEEN FEATURE SERVICE, INC. 

Be RELIANT-on BRYANT 

Dependable Products- Best of Sorvico 

18 \cors One Location Th« Bryant n< 

. G,l9,. $.otlnB °^^ «°°^ •'"'^ 

• BIg.low C..p.t. 

auo,„n,« o« 

• Co-Op In-Cor Sp.ok«r. 

?o.u7oct|on 

• Do Luxe Popcorn and 

Sootonlngi 

BRYANT 

D R I 

227 S. Church St.. Chtrlotli. N C^ « H I 

Guest Tickets Aid Church 

MiCRORY, ARK.— Kendrick Jiinils 

ager of the Ken Theatre, has been o 

guest ticket to all persons wIuxm 

appear on the blrtliday calendar 

Methodist church, a project to rai.-- 

to purcho.sc carpels for the churcli 

BOXOFFICE 

October

REH[HinGM

. . G. 

. . . Walter 

. . The 

MEMPHIS 

The purchase of Astrolite CinemaScope 

screens has been announced by four theatres 

in the Memphis territory—the Plaza, 

Memphis; Joy, West Memphis, Ark.; Malco, 

Port Smith, Ark., and Malco. Owensboro, Ky. 

The screens were bought from National Theatre 

Supply . . . T. Oscar "Tommy" Baldridge, 

widely known motion picture salesman and 

publicist, has returned to his home, 15 Shady 

Lane. Memphis, after an operation at Meth- 

SELL YOUR THEATRE PRIVATELY 

eluding exhibition. Ask Better Business Bu- 

ARTHUR LEAK Theatre Specialists 

3305 Caruth. Dallas, Texas 

Telephones EM 0238 • EM 7J89 

CONFIDENTIAL CORRESPONDENCE 

odist hospital on his spine to correct an ailment 

that has had him under the weather 

since last fall. Baldridge may now see his 

friends. He is on leave of absence from RKO. 

Barbara Cason, winner of the talent contest 

in Malco Theatres throughout three states, 

is going to open a school of acting at her home 

in Memphis to teach children oral interpretation 

and acting . . . Mrs. Elizabeth Shannon 

DeGuire, trustee, is operating the Shannon 

and Maxon theatres, Portageville, Mo. She 

took over the trusteeship September 14 . . . 

Van Duncan has bought the Lindy, Linden, 

Tenn., from O. V. Piland. 

The Gem. Lake City, Ark., was damaged by 

fire recently . . . Mrs. Emma Rater, owner, 

reports the Camden Drive-In. Camden, Ark., 

is back in operation after being closed briefly 

because of recent storm damage . . . Lyle 

Richmond. Richmond, Senath; Jack Watson, 

Palace, Tunica; Leon Roundtree, Holly, Holly 

Springs; Louise Mask. Luez, Bolivar; W. F. 

Ruffin jr.. Ruffin Amusements Co., Covington, 

were Memphis visitors. 

Two West Memphis, Ark., theatres were 

making a bid for Memphis customers this 

week—showing films banned in Memphis. 

The Joy was showing "The Moon Is Blue." 

while the Sunset Drive-In was showing 

"Rain." Both films were banned by censors 

in Memphis . H. Goff. Rustic. Parsons; 

R. B. Gooch. Ritz at Selmer and Savannah at 

Savannah; K. H. Kinny. Hays. Hughes; Orris 

Collins, Capitol and Majestic, Paragould; Gordon 

Hutchins. State. Corning, and Whyte 

Bedford, Marion, Hamilton, were among exhibitors 

booking on Filmrow. 

Exhibitors in Memphis territory report they 

are doing their best business on 3-D pictures 

. . . R. L. Bostick. vice-president of 

National Theatre Supply, and C. C. Bach, 

Memphis manager, will attend a company 

meeting and the TOA convention October 29 

in Chicago . Grenada, Grenada, Miss., 

has installed a new Simplex LX sound syst«m 

E. Green, president of National 

Theatre Supply, was a recent visitor here. 

The following theatres in the Memphis territory 

have ordered Walker all-purpose wide 

screens for immediate installation: Landers, 

Batesville. Ark; Benoit. Benoit. Miss.; Bitz, 

Blytheville. Miss.; Luez. Bolivar. Term.; Princess. 

Boon ville. Miss.; Bruce. Bruce. Miss.; Mart, 

Calhoun City. Miss.; McCutchen. Charleston, 

Miss.; Tyson. Clarksdale. Miss.; Strand, 

Clarksville. Ark.; Ellis, Cleveland. Miss.; Conway. 

Conway. Ark.; James. Cotton Plant. Ark.; 

Ritz. Crenshaw. Miss.; Time. Decaturville, 

Tenn.; Globe, Drew, Miss.; Ritz, Dyersburg, 

Tenn.; Rialto, El Dorado, Ark.; Malco, Fort 

Smith, Ark.; Grenada, Grenada, Miss.; 

Marion, Hamilton, Ala.; Radio. Harrisburg, 

Ark.; Paramount, Helena, Ark., and Roosevelt, 

HoUendale, Miss. 

Also Saenger, Hope. Ark.; Steele. Steele, 

Mo.; State. Starkville. Miss.; Globe, Shaw, 

Miss; Saenger. Pine Bluff. Ark.; Community, 

Pine Bluff. Ark.; Ritz. Oxford. Miss.; Murr, 

Osceola. Ark.; Park and Rialto. North Little 

Rock, Ark.; Malco. Hot Springs; Hays, 

Hughes. Ark.; Met. Jackson. Tenn.; Center,i 

Little Rock. Ark.; New and Ritz. Manila. Ark.; 

Folly. Marks. Miss.; Legion. Maj-field. Ky. 

Strand, Millington. Tenn.; Tipton, Monettej 

Ark., and Rialto. Morrilton. Ark. Also these 

theatres in Memphis: New Daisy. Hollywood, 

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Hurricane Ruins Tower 

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CHIPLEY, FLA.—Hurricane "Florence," 

which hit the northwestern Florida section 

recently, destroyed the screen tower of tha 

Starlight Drive-In here. I. Roche, owner 

the drive-in, started building a new concrete 

block tower in the sliape of a pyTamid 

Estimated damage to the tower was about 

$1,500. Another $250 damage was done to the 

blinds. This was the second time this yean 

that the .screen had been damaged by storms 

Construction in Clarksville 

CLARKSVILLE. ARK.—Work is 

now undei 

way on a 400-car drive-in two miles tn 

Clarksville on Highway 64. Joe Propps. maoi 

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manager upon completion of the drlve-in. 

To Use Kroehler Chairs 

CLEAHW.'VTER, FLA. -The no\ 

which Floyd Theatres is building here v 

be equipped with 1.100 Kroehler full spri 

cushion back chairs. 

Hurricane Hits Drive-In 

PENSACOLA. FLA— Extensive damage wai 

(lone to the FUmch Drive-In during the re 

cent hurricane which swept across this are* 

The screen was demolished and the tlcke 

booth blown away. Part of the fence wai 

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BOXOFHCE :: October 10, 1953

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over 15 years. Write today for complete details. 

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AL.\BAMA BALLY— Bill Harris, manager 

of the Lake and Kitz theatres in 

GunthersviUe. Ala., for ('. W. Woodal. 

stands beside his sound and display truclt 

which he used last summer to ballyhoo 

the third annual popularity contest he has 

staged at the Lake Theatre. Merchants 

sponsor the girl contestants in the countywide 

event. 

Consider Censorship 

At West Memphis 

WEST MEMPHIS. ARK.—The city council 

here met Wednesday i7) in a special session 

called by Mayor Fordyce to consider establishing 

a board of motion picture cen.sorshlp 

for the city. The council discussed a 

proposal for such a board, then postponed 

any definite action on the matter. 

The coiuicil meeting was called by the 

mayor after he declared he was "tired of West 

Memphis being a dumping ground for motion 

pictures banned by the Memphis. Tenn.. censors." 

Memphis Ls just across the Mississippi 

river from this city. 

The action came following the showing of 

"The Moon Is Blue" at the Joy Theatre 

here and of "Rain" at the Sunset Drive-In. 

Both films have been banned from showing 

in Memphis. Both theatres are said to be 

enjoying excellent business with the films and 

many of the patrons are Memphis. Tenn. 

residents who are driving across the Mississippi 

to see the films. 

The council voted to enquire of other cities 

as to methods of censorship and to request 

a definition from Hollywood of the industry's 

Production Code. 

To Build at Sanford, Fla. 

SANFORD. FLA.—The five-acre tract east 

of the city where a proposed Negro drive-in 

theatre had met with opposition on the part 

of citizens nearby, has been resold to Midstate 

Theatres, Inc., which was expected to 

proceed on construction of the theatre at 

once. 

Louis Rosenbaum Named 

FLORENCE. ALA. — Louis Rosenbaum, 

owner of Muscle Shoals Theatres, has been 

re-elected chairman of the Lauderdale county 

chapter of the National Ass'n for Infantile 

Paralysis. 

French Actress to Long Term 

French actress Nicole Maurey has been 

signed to a seven-year term, appearing first 

in Paramount's "Legend of the Inca." 

Plaints on 3-D Specs 

Receive Curt Reply 

HOUSTON—Tlie city heallli officer. Dr 

Fred K. Laurentz, has .said that he would 

recommend that the city board of health 

ban the reuse of polarized glas.ses here on 

the theory that Infections of eye and skin 

may be transmitted through the practice. 

In an editorial In the Houston Post, however, 

the editor quoted R. J. O'Donnell of 

Dallas, vice-president and general manager ot 

the Interstate circuit, and Homer McCallon. 

manager of Loew's State, as saying that 

the proce.ss used for sterilizing the glasses 

here is the same as in hospitals and similar 

to that used for sterilizing other articles with 

which the public comes in contact. 

"Various medical authorities assured us 

that our steiilizing procedure makes the 

glasses perfectly safe." O'Donnell said. 

The editorial continued: 

"If this method of sterilizing hospital Instruments 

prevents contagion, what Is there 

about glasses, similarly sterilized, that could 

transmit disease? 

"Dr. Laurentz admits there has been no 

official record of eye infection here since 

3-D pictures began showing, but several 

private physicians he queried said there seems 

to have been an outbreak of "pink eye" here 

in recent weeks. Does that make a case 

against polarized glasses? 

"Tlie public should be protected, but if the 

glasses are adequately sterilized, how can 

they cause infection?" 

Lucille Cobb Is Married 

To Exhibitor Roth Hook 

FAYETTE. ALA.—Mrs. Lucille Cobb, owner 

of the Richards Theatre here, was married 

recently in Aberdeen, Miss., to Roth Hook of 

Ahceville. Hook, mayor of AUceville. is owner 

of Hook Theatres, which includes the Palace. 

Aliceville; Hook. Eutaw; Pickens, Reform; 

Gordo, Gordo; Disney, Northport, and Tide. 

Tuscaloosa. 

Mrs. Hook is a daughter of the late J. A. 

Richards, for whom the local theatre was 

named. 

John Ireland and Wife 

Sue Jack Broder Prod. 

From Western Edition 

HOLLYWOOD—Contending they have not 

received the remuneration allegedly agreed 

upon as participants in the profits derived 

from the picture. John Ireland and his 

actress-wife Joanne Dru filed a superior court 

action against Jack Broder Productions asking 

an accounting and appointment of a receiver 

on the 3-D film. "Hannah Lee," in 

which the plaintiffs co-starred. 

Ireland and Miss Dru allege they invested 

their services and their rights in the title 

song and screenplay, while Broder put up 

the budgetary cash to make the film, that 

they have since received nothing except for 

one payment of approximately $11,000, and 

that they are entitled to another $41,500. 

New Screen in Marion 

MARION, ALA—A new screen has been 

installed at the Neely Theatre here, according 

to Lester Neely, general manager of the 

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BOXOFTICE October 10, 1953

'1 

RESEARCH BUREAU 

for 

MODERN THEATRE PLANNERS 

ENROLLMENT FORM FOR FREE INFORMATION 

The MODERN THEATRE 

PLANNING INSTITUTE 

825 Van Brunt Blvd. 

Kansas City 24, Mo. 

Gentlemen: 

Please enroll us in your RESEARCH BUREAU 

to receive information regularly, as released, on 

the following subjects for Theatre Planning: 

D AcouBticB 

n Air Conditioning 

n Lighting Fixtures 

Plumbing Fixtures 

D Architectural Service Q Projectors 

D "Black" Lighting 

q Projection Lamps 

D Building Material 

p geating 

D Carpets _ _. , ., 

D Signs and Marquees 

n Coin Machines 

„ „ . _ . 

n Sound Equipment 

D Complete Remodeling 

D Decorating D Television 

D Drink Dispensers D Theatre Fronts 

D Drive-In Equipment Vending Equipment 

G Other Subjects 

Theatre 

Seating Capacity 

Addre:;.'! 

City 

Slate 

Signed 

Postage paid reply cardi tor your further convenience 

in obtaining inlormalion ore provided in The MODERN 

THEATRE Section, published with the tint itiue oi 

coch month. 

NEW ORLEANS 

•Php fifth hurricane of the season has 

brought damage to several drive-ins in the 

Pensacola area. Jimmy Tringas of the Ranch 

Drive-In reported that hi.s screen tower and 

concession stand were badly damaged but he 

.started repairs immediately after the storm 

and expected to be open soon. Teddy Solomon 

reported that one of the screen towers at the 

Twin Air Drive-In was damaged, but the 

theatre continued to operate, using one tower 

only. Louis Craig said his screen tower was 

damaged in the Ocean City Drive-In at 

Ocean City. 

H. G. Proprit has opened his 275-seat Harlem 

Theatre in Tallulah . . . R. Phillips has 

sold the Strand. Farmersville. to R. W. 

Everett, who renamed it the Kay . . . T. E. 

McElroy has closed his Tem Theatre at 

Monroe and G. Ogden has closed the Chimes 

in Baton Rouge. 

Texas COMPO Starts 

New Tax Campaign 

From Southwest Edition 

DALLAS—The revitalized Texas Council of 

Motion Picture Organizations has started its 

new drive for federal admissions tax repeal 

with a campaign to improve press relations 

with the motion picture industry. 

The campaign for better press relations 

was started because of the published distorted 

stories regarding the plight of the film industry 

during the recent unsuccessful tax repeal 

drive. 

Kyle Rorex, executive director of Texas 

COMPO, in a letter to Texas exhibitors, said 

"After holding press conferences with these 

groups they admitted mal-reporting, but 

placed the blame on the fact that they had 

not been properly informed about the existing 

condition of our industry. 

"To make sure that this situation is not 

repeated, COMPO advocates that the No. 1 

project in round two of our tax repeal program 

will be to establish proper press relations. 

"Generally, the newspapers in Texas were 

on our side during this campaign; however, 

we must insure their continued support. Consequently, 

we are asicing you to complete the 

enclosed form and return immediately. Base 

your opinion on whether your newspaper is 

friendly, unfriendly or indifferent according 

to editorial attitudes and not advertising 

rates." 

More than 400 replies already have been 

received from Texas exhibitors stating the 

attitudes of their local papers. 

Meantime, the exhibitor chairmen of the 

various congressional districts of the states 

arc planning informal luncheons honoring the 

cuuKressmen for their efforts in the tax repeal 

drive. Exhibitors are urged to attend the 

luncheon and were reminded by Rorex that 

in the current repeal campaign congressional 

sujjport again will be needed. 

Improvements at Midway Drive-In 

SERVIEHVILLE. TENN. -Lester Wilson, 

owner of the Midway Drlve-In Theatre at 

Pigeon Forge, has had new entrance gates 

ui.stalled and other Improvements made. 

Detroit TV Survey 

For 'Lost Audience' 

DETROIT—A composite picture of that 

"lost audience" the film industry currently 

is deeply concerned with—the home television 

audience—is presented in extensive tables and 

statistics compiled by the University of 

Michigan's 1953 Detroit area study. Under 

the direction of Morris Axelrod, this was compiled 

by the survey research center of the 

university's Institute for Social Research, 

with the aid of a grant from the Ford Foundation. 

The siu-vey is based on interviews taken 

in 1.157 homes in the Detroit area. 

Significant conclusions from report data 

include: 

1. Home owners have a much higher percentage 

of sets than families who rent^-88 

per cent against 64. 

2. The suburban dweller is much more 

likely 

to have television than the central city 

dweller. Ownership runs 87 per cent in the 

suburbs and 76 per cent in the city itself. 

This is in line with the higher percentage 

of home ownership in the suburbs. 

3. The presence of children in the family 

appears to result in a high percentage of set 

ownership—90—while families with no children 

under 21 had a record of only 69 per 

cent. It is suggested by the researchers that 

this is not entirely due to the children, but to 

the economic fact that families with children 

are in the age group in which they usually 

buy the maximum amount of durable goods 

for the household. 

4. Educational level affects television ownership, 

a factor of considerable significance 

in view of the widespread, sometimes disparaging, 

comments made on the audience 

age level sought for motion pictures. Families 

whose heads had a grade school education 

or less showed a 75 per cent ratio ownership, 

while where the high school or college level 

was reached, the figure went to 80. It was: 

slightly lower for the families whose heads: 

were college graduates, compared to those 

.showing only a liigh school diploma, but thei 

researchers warn that this figure may not 

be conclusive because of samphng conditions.. 

5. Negroes have a markedly lower percentage 

of TV set ownership)—which should, 

make them better prospects for the theatre^ 

appeal. The ratio was 71 per cent, while that 

for the rest of the population was 81 per cent,; 

6. Set ownership appears to be roughly 

proportionate to the length of residence in 

the area. Based upon the residence of the 

head of the household, families long resldei 

in the area showed 89 per cent; those coming 

since World War 11. 68. and those coming 

since 1950, 62 per cent. Incidentally this 

trend may help to keep the Negro total down 

also. 

7. Income level is not a major factor in 

.set ownership, except that it drops below 

per cent in the very lowest brackets—to 

per cent in families with a $2,000 Income OP 

lower. The top is reached at 92 per cent in 

families over the $10,000 level. 

8. Occupation has a somewhat mixed effect 

\ipon set ownership. Tlie highest levels '"' 

the survey were recorded for the white col) 

luid upper worlUng class groups; sft 

workers, managers, officials and proprietor! 

and skilled workers. 

in 

i^ 

BOXOFFICE :: October 10. 19

.Btally "> 

I 

ir 

I Eos 

total (!'"• 

pet ee»' 

Plans for Convention 

Ahead in Oklahoma 

OKLAHOMA CITY 

Pimcl-t,v|)e clisrus.sions 

on the new projection and sound systems 

Will feature the December 7. 8 convention 

of the Theatre Owners of Oklahoma. 

Preparations for the annual session at the 

BUtmore hotel here were moved Into high 

gear at meetinK Monday (5) of the TOO 

a 

board and convention committees. 

The tradeshow committee composed of Paul 

Stomum. Red Slocum and Ray Hughes reported 

"prospecting" is under way for displays 

of theatre and concession equipment. 

Mrs. L. H. Goerke of Canton, chairman of 

the committee on entertainment for the 

women, reported all exhibitor wives will be 

contacted and urged to attend. With her on 

the committee are Mrs. Rhoda Cates, Selling; 

Mrs. Elizabeth Tucker. Guthrie, and Mrs. 

Avece Waldron. Lindsay. 

H. D. Cox. Binger, board chairmiui. presided 

at the Monday meeting. 

The next board gathering will be November 

8 following the TOA convention in Chicago 

November 1-5. 

Exhibitors Needing Help 

Are Urged to 'Speak Up' 

MINNEAPOLIS—As a followup on MGM 

offer to help distressed exhibitors, S. D. Kane, 

North Central Allied executive counsel, called 

on every member needing aid to take advantage 

of the current development. Kane asked 

distressed exhibitors to write him. giving him 

the details, and declared that "regardless of 

the film company, we feel certain we can 

secure a measure of relief for them." 

If the exhibitors fail to speak up, he said, 

and neglect to take advantage of every opportunity 

to remedy matters now, they have only 

themselves to blame. 

"If you are losing money in your operation, 

or just breaking even, and feel that you are 

overpaying for your product, inform us 

immediately," urged Kane. He said he is 

reasonably sure that all of the other film 

companies will follow MGM's example." 

Commenting on the Reagan letter, Kane 

pointed out how times have changed in the 

film industry: "There was a time, perhaps, 

when a letter like Mr. Reagan's would have 

been greeted with exhibitor leaders and exhibitors' 

howls of derision. Tlie question no 

longer is, or at least should not be, one of a 

film company getting more or an exhibitor 

paying less. It is a question of survival, for 

both are gone geese i» one or the other goes to 

the wall. That is why Mr. Reagan's letter is 

of the utmost importance." 

Plan 200-Car Drive-In 

SILVERTON. TEX.—Mr. and Mrs. C. A. 

Tunnel, owners of the Palace Theatre in 

Sil- 

lacW ' verton, plan the construction of a 200-car 

drive-in theatre with work to start immediately. 

A building site west of Silverton on 

ttets-to' 

Highway 

J into* 

86 has been purchased. 

Lake City Gem Bums 

LAKE CITY, ARK.—The Gem Theatre, 

owned by W. G. Ringger of Leachville, was 

destroyed by fire when an entire city block 

burned here. Origin of the fire was undetermined. 

niopr* 

1 

BOXOrnCE :: October 10. 1953 

Dallas Variety Honors 

Wallace Walthall 

DALLAS The membership ol the Variety 

Tent 17 turned out en mas.se to attend a 

buffet dinner Monday night i5i honoring 

Wallace Walthall, chai-ter member, chairman 

of the ceremonial committee and Induction 

master. Walthall was cited for his loyalty, 

service and devotion and presented with a 

gold life membership card. The meeting was 

climaxed with the unveiling of an oil painting 

willed to the club by Mrs. Walthall. 

William McCraw, executive director of 

Variety Clubs International, spoke prior to 

unveiling the protrait. Robert J. O'Donnell, 

International ringmaster, presented Wallace 

the gold membership card. 

Father Bender led a moment of silent 

prayer for a recently depai-ted member. Fuller 

Stevens. Chief Barker C. A. Dolsen announced 

the club wa.s to play host to the visitors 

from Oklahoma City for the yearly football 

clas.sic, the Texas vs. Oklahoma University 

game in the Cotton Bowl this weekend i9. 10 1. 

McCraw eloquently traced the highlights in 

the life of Walthall from his days in Alabama 

through his years with National Screen Service, 

emphasizing his work for Variety over the 

pa-st 18 years. 

"Your worth cannot be measured in worldly 

standards, but yours has been a powerful 

personality for the good and betterment of 

all the lives that have cro.ssed youi- path." 

McCraw said. He recalled the deep interest 

and affection Alice Walthall held for the club 

and its charities, and particularly the boys 

at the Ranch. Thereupon McCraw announced 

that Mrs. Walthall had willed the 

oil painting of Wallace to the Variety Club of 

Dallas. 

O'Donnell recounted the efforts of Wallace 

Walthall in organizing Tent 17 and serving 

modestly in various capacities thereafter. "It 

gives me a great deal of personal pride and 

satisfaction to present you. Wallace, with 

this gold life membersliip card in behalf of 

the membership of Tent 17. We all love you 

and hope you will be with us for many years." 

In re.sponse Walthall quoted an ancient 

Chinese adage wliich says, "The insect can 

fly but ten paces, but let him attach himself 

to the tail of a noble steed and he can go 

a thousand miles." 

"I have been riding the good fellowship and 

friendship of Variety Club 17 for 18 years, 

the fullest, happiest, most wholesome uplift- 

Ormond Suit to Get 

'Blue' Is Dismissed 

lEd.t 

Philadelphia—Federal Judge Kirkpatrick 

dismissed the complaint of Ormond 

Theatres against United Artists. The 

Ormond company claimed it had submitted 

the best bid for "The Moon Is 

Blue" at its Studio Theatre here, but 

the bid was turned down in favor of the 

Trans-Lux Theatre. 

Judge Kirkpatrick held that Ormond 

had failed to show cause for action 

inasmuch as there was no contract since 

neither VA or the producers of "The 

Moon Is Blue" had ever approved the 

offer submitted by Ormond. 

SW 

tA 

WALLACE WALTHALL 

ing years of my Ufe." Walthall continued. 

"They seem tonight to have been only a 

fleeting day. 

"And now, this cUmaxing tribute of friendship 

and esteem from my brother barkers! 

My imagina'ion never conjured such a signal 

honor. My heart is overflowing with gratitude 

and humility. 

"My 18 years a-ssociation with you brother 

barkers has taught me that he 'that walketh 

with wise men shall be wise, and that diligence 

is the mother of good luck.' I am 

inordinately proud of my affiliation and association 

with you brother barkers: tremendously 

proud of the mute assurances that 

I have been a factor, modest perhaps, in promoting 

its expansion for all worthy causes of 

charity, and deeply grateful for the scores 

of contacts it 

privileged me to make, and out 

of which have grown a host of sincere friendships. 

"In the past 18 years I have proudly walked 

and humbly served, with nine chief barkers 

who have been pivots upon which all laudable 

activities have turned smoothly for good and 

for the social and moral betterment of each 

member, and for the material and spiritual 

good for the underprivileged, with special 

emphasis put upon the boys at Boys Ranch. 

"Finally. I realize we cannot always be 

what we wish to be but we can be better 

by putting our ideals high for life is like 

what we contemplate. Therefore, let us contemplate 

the good, the true and the beautiful." 

Al Reynolds announced that the Boys 

Ranch football team had been selected to 

play the National Milk Bowl game at Lufkin 

December 5. and the opposing team consisting 

of 27 sons of veterans in Europe would 

be flowTi to Texas via the Royal Dutch Air 

Lines. 

He told about the recently enlarged Mike 

Rice Stadium and the fine crowd attending 

the game October 2 against St. Mark's Lions. 

Tlie meeting closed with the induction of 

two new members. Edward L. Raskelley and 

Roy B. Jones. 

63

Capacity House Sees 'Robe 

DALLAS—"The Robe," first 20th-Fox production 

in Cinemascope, bowed at the Palace 

Theatre here to a full house. Audience reaction 

was excellent and audible. Patrons 

became engro.ssed in the picture in much the 

same way that audiences participate in wrestling 

or boxing matches, with almost personal 

interest in the film. 

the" 

in Dallas 

Antonio: Prank Weatherford, city manager. 

Fort Worth; Ray Jones, manager of the 

Worth Theatre, Fort Worth, and Dan Gould, 

publicity director. Fort Worth. 

Labor unions affiliated with the industry 

were represented by Eddie Miller, Houston; 

Henry Wood, Fort Worth; Bill Keeler, San 

Antonio; D. A. Brandon, Corpus Christi, and 

Harvey Hill, Dallas. 

Shown in the lobby of the Palace Theatre, 

Partnership Lawsuit 

Involves Theatres 

OKLAHOMA CITY—Trial of the suit ot 

Roy E. Heffner of Boston against John Teirj 

of Perry. Okla.. for half interest in all ol 

Terry's assets, which include theatre, oil anc 

gas holdings, began in the court of U.S. Judge 

Edgar S. Vaught here this week. 

Testimony to the jury was to the effect thai 

Heffner was a silent partner with Terry ir 

various operations from 1929, when Heffnei 

resigned as distributing agent for a motiot 

picture producer and entered into a signec 

partnership contract with Terry. 

Soon after signing the contract they .>olc 

theatres they owned in Durant and Clinton 

Okla., and continued to operate three theatre: 

in Wewoka. 

Testimony was given that the partners .sole 

a half interest in the Wewoka theatres U 

Griffith Amusement Co. in December 1937 

S30,000. with Heffner receiving the cash 

Terry retaining the remaining half owni 

at Wewoka. 

Terry contends the formal partnersh^] 

ended with the Wewoka deal; Heffner con' 

tends the arrangement continued. 

Interstate Theatres held a screening of the 

film in the afternoon for other exhibitors and 

Filmrow personnel as well as the local press. Dallas, during the premiere are, left to right; 

Among out-of-town amusement editors attending 

were Paul Hochuli from Houston and director for 20th-Fox; James O. Cherry, Inter- 

David Snaper Closes Deal 

Jimmy Gillespie, southern public relations 

Jack Gordon from Fort Worth. 

state Dallas city manager; Virgil Miers, 

For New Jersey Theatre 

Interstate executives from other cities attending 

included Al Lever, city manager. ald: Mark Sheridan, 20th-Fox manager, and NEW YORK—Tlie Forum Theatre. » 

amusement editor for the Dallas Times Her- 

From Eastern Edition 

Houston; Conrad Brady, publicity director, Frank Starz. advertising dii'ector for Interstate 

Theatres. 

seigneur Enterprises, Inc.. headed by Ji 

house in Metuchen, N.J.. owned by Moni 

Houston: George Watson, city manager, San 

Davis, has been sold to a corporation heade«1 

by David Snaper. which owns and operate' 

BEST. 

Student Prank Causes 

six other theatres in central New Jerse> 

Near Panic in Theatre 

Wilbur Snaper. associated with his fa 

the enterprise, is president of the Nev. 

From Canadian Edition 

Allied Theatre Owners and also of N 

WINNIPEG—A near-panic in the Capitol 

Allied, representing 6.000 theatres in 

Theatre here brought forth police investigation 

this week following an episode in which 

Berk and Krumgold. theatre realty 

FILHACK 

ists. negotiated the deal as they did 

freshmen students from the university forced 

SPECIAL 

Palace Theatre. Netcong. which thi 

their way into the house, then ran up and 

interests recently prnxhased. J. Kr .;;. . 

down the theatre aisles shouting. "Fire!" 

made a special trip to London to sot H.iv; 

Capitol Manager Bill Novak termed the 

TRAILERS 

and close the deal. Wilentz. Goldma:i Sp:-. 

action "one of the most irresponsible acts I've 

zer & Stills of Perth Amboy represented ih 

ever seen pulled off by students." 

Snapers and Livingston & Livingston repre 

The university students were celebrating 

sented the Davis Interests. 

Freshman week and about 12 of the youngsters 

broke past the Capitol doorman to cause 

the near-panic. 

Title Too Appropriate 

Novak, in a front-page story headlined, HOUSTON—"The Stranger Wore a Gun 

"Theatreman Raps Fieshie Scare Stunt," told both inside and outside the Boulevard Tliea 

how a large number of patrons became panicky 

at the outcry. He also informed re- 

right hand around a bulge inside his shii 

tre here when an untidy man who koiit b' 

porters that the matter would be taken up took about $100 from a relief cashier. Mr 

with the university board of governors to Gladys Grey. Mrs. Grey argued with the b:ui 

determine how freshman hazing and initiation 

is controlled by the school. 

the drape of his shirt. The manager. L. < 

dit for a few tense mon#nts until she notice 

The excitement caused an 82-year-old theatre 

patron to suffer a slight heart attack. ing to buy a ticket, chased the stranger bi 

Bulpitt. and a customer who had been wait 

••" 

Mliff/UySMmffi 

His daughter had brought him to the theatre couldn't catch him. The words appeamn 

for relaxation, since he had not seen a show the marquee. "Tlie Stranger Wore a G 

for two years. It look half an hour and all had apparently served as a suggestion. 

the efforts ol Novak's staff to revive the man. 

FORREST DUNLAP - C. E. GIRARD Quite a number of other patrons left the 

I 

THEATRE AND CHURCH 

Iheatie in alarm. When police arrived the Changes Abilene Ritz 

REMODELING 

freshmen had fled. 

ABILENE. TEX—The Palace Theatre wi 

• Repairing Seats 

given a complete change of face and polk 

• Installation • Refinishing 

after Mrs. Alpha Allen took over the ownei 

2126 Jockton Howard Christie will produce "The End of 

Phono RI-3S«S the Line" for Universal-International. 

BUFFALO 

3409 Ook Lawn, Room 107 

COOLING EQU 

BUFFALO ENGINEERING CO., INC. 

P M E N T 

Dallas, 

Texas 

ship in March. Remodeled in August ar 

equipped with screening facilities for 3- 

fllms, the Ritz has changed over from an al 

Negro or Spanish-film shows, to Spanls 

films only one day a week and Hollywot 

relou.se.s the other .six. with double fcuHir 

dally. 

BOXOFFICE 

Oelobe

. . AND 

the Southwest's new 

ONE-STOP ORGANIZATION! 

For Complete Theatre Equipment 

Supplies/ and Service. 

Sterling's personnel has many years of 

in all technical sciences of theatres of all 

kinds. 

Sterling's Experts, whose unporalled I 

ence and knowledge ore now at youi 

mand, for planning, furnishing, ins1 

and servicing all theatre 

ment items and suppi 

every nature. 

Cheek wHh Stetl'ini 

FOR ANY OF THE ITEMS LISTED 

BELOW . HUNDREDS OF 

OTHERS NOT LISTED: 

Tickets 

Ticket Machines 

Coin Changers 

Box Office Chairs 

Complete Line Janitor Supplies 

Lamp Globes 

Rectifier Tubes 

RacJio Tubes 

Complete Line of Theatre Forms 

and Office Supplies 

Advertising Accessories on All 

Pictures 

Fire Fighting Equipment and 

Supplies 

Stage Equipment 

Track Control, etc. 

J. H. ELDER, President 

SALES & SERVICE, INC 

2019 JACKSON STREET DALLAS, TEXAS • 

C. C. HOOVER, Gen. Mgr 

* 

PHONE PR-3191 

iMnnisaiiil 

BOXOFHCE :: October 10, 1953 

65

. . . During 

. . 

. . Southwestern 

. . 

DALLAS 

The Longhom Drive-In was opened in Austin 

last week ( 1 > north of town on the Dallas 

highway by Lin Harrington. Ralph Langston 

of San Antonio and Mr. and Mrs. Charles 

Darden of Dallas attended the opening . 

Earl Elkins, Astor Pictures, back from Amarillo, 

reported Don Puller now manages the 

Star there. 

The new managrer of the Roxy is Bill Corbell, 

formerly with Rowley United Theatres 

and W. V. Adwell. He served in the marine 

corps in World War II . . . Hugo Plath of the 

Ezell & Associates circuit returned from conferences 

with drive-in managers in Waco, 

Austin. Houston, Beaumont and Port Arthur 

the recent world series games, 

Sol Sachs, RKO, was seen walking along 

Filmrow and making his business calls with 

a portable radio in hand. 

Bert Graetz, division manager for MPA. returned 

from San Antonio ... A wide screen 

is being installed in Rowley United's Beverly 

Hills Theatre here. The Rowley Oak Cliff 

personnel is active in civic affairs and luncheon 

clubs. Pat Murphree, manager of the 

Wynnewood. is president of the Wynnewood 

Lions club: George Henger is active in the 

Kiwanis club and John Callahan, city manager, 

is an energetic member Lion. The Rowley 

Texas Theatre, largest suburban house 

in Dallas, recently was taken over for two 

nights by the Civitan club of Oak Cliff and 

on November 3-5 the Oak Cliff Lions will 

hold their annual Minstrel show in the Texas. 

Vernon Christian of RKO. president of the 

Dallas Colosseum of Film Salesmen, reported 

Ben Graham, Allied Productions; Mon 

Whitcher. Columbia, and Richard Bond, Paramount, 

would accompany him as delegates to 

the Colosseum convention to be held at the 

Jung hotel in New Orleans October 10, 11. 

"Martin Luther" was screened at the Esquire 

Theatre for Protestant religious leaders Monday 

morning . . . Johnny Caldwell is back 

in the concession department of Interstate 

Theatres. 

Jimmy Skinner, Sterling Sales Co., and 

member of Texas COMPO speakers bureau, 

spoke to members of the East Dallas Lions 

club on 3-D pictures. Don Clark, program 

chairman, son of Duke Clark, former Paramount 

division manager, said the large attendance 

asked many detailed questions. 

Paul McBumett is the new booker at 

Columbia, replacing Harold L. Teel. short 

subjects booker who left to become manager 

of the Varsity Theatre for Louis Novy . 

Margaret Wiggins, receptionist at Columbia, 

was married to Cpl. Roger Smedley Friday 

(9i in Rockwell, Tex. . Theatre 

Equipment Co. is remodeling its quarters 

at 2010 Jackson St., on Filmrow. 

Edward L. Roskelley recently moved here 

from Oklahoma City and now is living in 

nearby Irving. He made his business headquarters 

at his home. He makes "before-theshow" 

and intermission tape recordings for 

drive-ins . . . Patrons attending the Chalk 

Hill Drive-In here may think they are seeing 

double. Manager Ray Trojahn has twin cashiers. 

Their names are Jean and Joan Stockstill. 

Harold Brooks has moved into his office 

at 2008-A Jackson St. and the firm will be 

known as the Western Enterprises. His phone 

number is PRospect 0572. Brooks formerly 

was with Leon Theatres. Irving Rust now 

is in charge of the Leon Dallas office and 

does all the booking and buying for that 

organization. 

Mirrorphonic Screen Used 

TEXARKANA. ARK.—C. C. Bounds, president 

of the Oaklawn Theatre Co., reports a 

Mirrorphonic wide .screen has been installed. 

Esquire Theatre Sold 

To Boston University 

From Ne» England Edition 

BOSTON—The Esquire Theatre on Huntington 

avenue has been sold by American 

Theatres Corp. to Boston university and will, 

be used as an art and dramatic workshop tot i 

students and for the presentation of plays and i 

concerts. The purchase price is a reported 

$100,000. American Theatres Corp. bought 

the property in 1940 from the state bank commissioner, 

who had acquired it from a previous 

owner through a foreclosure. 

The theatre was built in 1921 at a cost of 

nearly SI.000.000 and was operated as a successful 

repertory and stock company for several 

years by the late Henry Jewett. Later, 

it was turned into a motion picture grind i 

house, but was never a commercial success. 

becau.se of its location. Today, it is probably 

the most completely equipped theatre in New 

> 

England. It is air conditioned, has ample 

dressing rooms and has two complete stages 

and auditoriums. The larger and main auditorium 

seats 900 with a balcony, and the 

smaller one can be used as a rehearsal stage] 

with 300 seats. There are also several large j 

offices in the building. 

Under the American Theatres banner, thef 

Esquire had a mild success with several out- I 

standing films, but the theatre did not pay] 

as a regular or grind house and the management 

was forced to close its doors. It hadJ 

been on the market for some time and with J 

the transfer to Boston university, the Esquire j 

can emerge as an ideal spot for a dramatic] 

and music workshop for students. 

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GAGE, OKLA.—The Gage Theatre, which] 

closed recently, has been purchased by 

and Mi-s. Gerald Cresswell, owners of theJ 

Cresswell grocery store, who opened it on| 

regular schedule. Tlirough the courtes 

Gage merchants, children of school age arej 

admitted free to the Saturday afternoon show.- 

Sales-Service on 

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machines, new 

reconditioned. 

Madewell Electro 

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OKLAHOMA CITY 

Pddie Holt and wife of Coalgate look In the 

Oklahoma state fair here . . . Charley 

Freeman and wife, Colorado Sprlnss. were 

III town for the Notre Dame-Oklahoma U. 

inotball game. Freeman is with Cooper Poun- 

(liitlon . . . Pat McGee of Cooper Foundation. 

Denver, attended the opening of "The Robe" 

this week (8) at the Criterion. He sent out a 

few invitation.s for a .special showing for a 

group of his friends . Gibbs. wife of 

the Columbia Pictures manager, was ru.shed 

to a hospital Sunday (4i for removal of a 

chicken bone . Gibbs. Columbia salesman, 

brother to Dewey, the branch manager, 

underwent surgery recently . O'Day. 

who Is in the entertainment business here, 

suffered burns from the floor furnace in her 

home. 

Jeanne Camp, daughter of Mrs. Blanch 

Camp. Paramount exchange, and Forrest 

Dean Asher. son of Mr. and Mrs. Vernon 

Asher, Great Bend, Kas.. were married here 

recently. A reception followed the big church 

wedding in the church parlor. The couple will 

reside at Great Bend until November 1 when 

he reports to Ft. Benning, Ga.. as a lieutenant 

in the infantry. 

Theatres and tent shows recorded an 1.85 

per cent decrease in sales tax in August in 

comparison to the same month last year. 

Collected in 1952 was $36,926.12. in comparison 

to $36,242.27 last month . UHF TV 

stations. KLPR and KTVQ. will start programming 

here about October 15. Lewis Barton, 

theatreman. is interested in KLPR . 

Movietone. Universal and Paramount News 

had newsreel cameras grinding from atop the 

press box when Oklahoma U. played Notre 

Dame at Norman. 

A series of Sunday morning religious services 

has been launched at the Sky-Vu Drivein 

at Nowata. Jake Bowden and C. D. Hicks, 

owners, said 134 persons attended the initial 

services at the Methodist church. The Baptist 

church was in charge the second week and 

186 persons were in the congregation. Services 

will continue as long as weather permits. 

The drive-in services are intended for persons 

who feel it too hot to "dress up" and go to 

church. Hicks and Bowden ran an advertisement 

in the newspaper, inviting people to 

"come as you are and worship at nondenominational 

drive-in church services." The 

ozoner is located east of town on U.S. 60. 

Twice Capacity at Opening 

GLADEWATER, TEX.—The Glade Drivein 

Theatre here was "snowed under" at its 

recent formal opening, when more than twice 

the drive-in's car capacity turned up for 

the 

show. Richard Harrell is owner of the drivein. 

Drive-In Thieves Arrested 

LONGVIEW, TEX.—Two youths who confessed 

to having robbed the Colonial Drive-In. 

and to other thefts, were caught in the act of 

roasting chicken for their supper In a heavily 

wooded section near White Oak. The men, 

who were arrested by Deputies Hale and 

Wells, were both AWOL from the army. 

They were tracked from the points of robbery 

to their hideout by the pecuUar marks 

left by their shoe soles. Their loot nearly 

filled a pickup truck. 

BOXOFnCE October 10, 1953 

Exhibitors in Oklahoma 

See Senator on Repeal 

OKLAHOMA CITY—Theatre Owners ol 

Oklahoma will sponsor a luncheon Monday 

1121 at the Blltmore hotel here for Mike 

Monroney, junior U.S. senator from Oklahoma, 

to extend exhibitor appreciation for 

his past efforts in behalf of repeal of the 

20 per cent admissions tax and consult with 

him on continuance of his repeal efforts. 

All exhibitors, whether or not members of 

TOO, are invited to attend. 

Reservations should be made as early as 

possible, but Morris Loewenstein, TOO president, 

urged every exhibitor to attend, with 

or without reservations. 

Newfoundland Closes 

Theatres to Children 

From Canadian Edition 

ST. JOHN'S—The Newfoundland provincial 

government placed a ban on children under 

15 attending any theatre or any other public 

gathering. At the same time, the opening 

of public schools was postponed for two 

weeks as a result of a prevailing polio epidemic. 

Film exhibitors were specifically 

warned against permitting children under 

the specified age from entering the theatres. 

Theatre Safe Blown 

ATLANTA. TEX—The safe at the State 

Theatre here was broken into and robbed of 

about $65 in change. Fortunately, since a 

similar robbery in Pittsburg. Tex., about three 

weeks earlier, the Atlanta manager of the 

State. R. B. Carroll, had been using the night 

depository at the Atlanta National bank, thus 

saving the bulk of his receipts. Only change 

used at the candy counter was in the safe. 

He estimated damage to the building and safe 

when the robber blew up the safe as $500. 

Sue McAlester Operators 

McALESTER. OKLA.— J. D. and Mae Lankister. 

owners of the V Theatre and the 

Skyvue Drive-In in McAlester and the Majestic 

Theatre in Allen, have had damage 

suits filed again.st them by distributors for 

five major Hollywood studios. They charge 

that the Lankisters misstated gross admission 

receipts, which resulted in lower picture 

rentals. 

Now at Amarillo Capitol 

AMARILLO, TEX.—Thomas Lutterell, formerly 

of Temple, is new manager of the 

Capitol Theatre. He was a year with the 

Bell Theatre in Temple, another house of 

the Trans-Texas Theatres. He began his 

career in theatre work in 1936 in Texas, when 

he was employed by Interstate Theatres there. 

$567.80 Reported by Poag 

DEL RIO. TEX.—A total of $567.80 was collected 

at the Rita Gay 90 and Ceniza theatres 

for the Gonzales Warm Springs fund, according 

to Mrs. Paul J. Poag, manager. 

We would appreciate rcsorvaiion.s D

. . GRAPE 

FORT WORTH 

prank Weatherford, Interstate city manager, 

reported that Mrs. Aubrey Seddons. who 

has been managing the Gateway Theatre most 

successfully for some years, left a few weeks 

ago to go with her husband to Albuquerque. 

N.M. Weatherford emphasized the import- 

• MACHINE FOLD 

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• RESERVED SEAT 

• BOOK STRIP 

THEATER GIFT COUPON BOOKS 

SEASON PASSES — ONE TIME COMPS. 

-A-eeu*AeY- 

SOUTHWEST TICKET & COUPON CO. 

ance of good pictures in bringing out patrons 

as indicated recently with "The Moon 

Is Blue" and "From Here to Eternity." "I 

saw many people in the lobby of the theatre 

for these two pictures, who have not been to 

a picture for several years." said Weatherford. 

Charles E. Carden, manager, and Jerry 

Towles. assistant manager of the Palace, have 

completed a complete renovation job. The 

outer and inner lobby have been entirely redesigned, 

with a large attractive concession 

stand across the front. The house has been 

equipped with new fixtures and has been 

repainted. It also has a remodeled lighting 

arrangement. The inside has been painted 

and the largest marquee attraction board in 

town replaces the old one. A panoramic 

.screen and stereophonic sound equipment 

complete the remodeling. 

Harry Gould, former manager of the Palace. 

has gained more than 20 pounds since his 

retirement a year ago. He comes to town 

regularly every Friday to attend the Rotary 

club luncheoixs. A lot of his time is spent 

with his three grandchildren . . . Bill Farnsworth, 

manager of the Hollywood Theatre, is 

vacationing and visiting relatives in New 

York City. Bob Bramblett, assistant manager, 

was busy with a good Sunday crowd for 

"I, 

the Jury." 

Bob Narowitz, Tower Theatre, had a good 

Sunday business with "Stalag 17." A slight 

rain helped fill the house. Bob reported good 

activity among the younger crowds on Saturdays 

as a result of promotions with the 

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large drug store across the street. A substantial 

given to a boy one week, and 

prize is another to a girl the following Saturday. A 

football was promoted from the drug store 

last Saturday and next week a camera will be 

awarded to some girl on the children's day 

program. Narowitz invited Frank Bradley. 

BOXOFFICE representative, to be his guest 

some Friday noon at the Lion's club luncheon. 

Bob Chambers, manager Belknap Drive-In. 

said he did very well with "Thunder Bay" on 

Friday and Saturday. He reports that his 

baby son. Robert Bradley Chambers, born 

September 12. is growing rapidly and Mrs. 

Chambers is feeling fine. 

Mr. and Mrs. C. M. Anding on Sunday i4.i 

had as patrons at the Haltom City Theatre 

Mike Mazurki and some of hLs friends. Mike 

had just completed his engagement in Dallas 

with "Guys and Dolls" and the party had 

driven all the way from the railroad station 

in Fort Worth especially to see the picture. 

"The Story of Three Loves." "Lili." another 

first rate MGM musical, was also on the program. 

Tlie new large screen at the Haltom 

City showed these pictures to advantage. 

Howard Yarbrough, former manager of the 

Bowie, and J. D. WelLs, former manager of 

the Seventh Street Art Theatre, Interstate 

houses, switched their entire staff and even 

switched the policy of the two houses. The 

Bowie now is operating as the art theatre. 

Ford Motor Co. Releases 

Documentary Auto Film 

From Mideost Edition 

DETROIT—"The American Road," 40-minute 

documentary film, is being released this 

week by the Ford Motor Co., marking the 

cQmpany's 50th anniversary. The film utilizes 

much footage of the history of American 

transportation, some of it dating back 40 

years, in both black and white and color, in 

addition to specially produced scenes and 

reconstruction of historic events. 

Tribute to the film industry as a leader 

in the field of communication media was 

J. paid by R. Davis, vice-president of Ford 

and chairman of the anniversary celebration, 

who said that "we considered many programs 

for the celebration in which we hoped the 

whole nation could play a part. We felt a 

motion picture would best tell Americans the 

story of how far we have come in the last 

50 years." 

The film was written by Joseph M. March, 

with Raymond Massey as narrator and music 

by Alex North, who wrote the music for "A 

Streetcar Named Desire" on the screen. "The 

American Road" is being distributed through 

the Ford Film Libraries in Dearborn. Mich., 

New Vork and Richmond, Calif. 

$313.01 for Fund in 4 Days 

EAGLE LAKE. TEX.— H. C. Johnson, owner 

of the Rice Tlieatre here, reported $313.01 

collected at the close of four days of donations 

to the Gonzales Warm Springs Foundaiion 

fund. 

3624.10 for Gonzales Fund 

.lACKSONVILLE, TEX. Bob LuRcnbuhl, 

maiiiiMer of East Texas Theatres here, said 

contributions to the Warm Springs Foundation 

at Gonzales totaled $624.10. 

Anthony Qulnn has been Inked for a star- 

1 lilt! lole in United Artl.sts' "The Long Wait." 


. . Johnny 

. . "El 

. . 

SAN ANTONIO 

•Phe Aztec offered the Marciano-IâStarza 

championship prize fight films . . . "The 

Cuddy" did well at the Majestic ... A switch 

111 bookiiiRs found "I, the Jury" opening at the 

A/ti'c and 'Tlie Seven Deadly Sins" bowing 

into the Jo.sephine Theatre . . . Nine Sun 

Antonio drivc-in.s played "The Moon Is Blue" 

day and date la-st week. 

"Winps of the Hawk" with San Antonio'.s 

own Pedro Gonzales-Gonzalez, opened at the 

.\ztec Thursday (8) ... Mrs. E. W. Hammer, 

owner of the Pox Theatre, Waco, damaged in 

a recent tornado, wa-s preparing for an early 

reopening . Fuentes, operator of the 

Alamo Theatre, Pecas. is remodeling inside 

;md out . 

Divorcio" tThe Divorcee), 

Cla.îi-Mohme's matrimonial melodrama. 

opened great guns at the Alameda Monday 

i5) . . . Roy L. McGregor, who owns a beauty 

equipment supply company here, ha-s bought 

out the Sunset Theatre on San Antonio's 

south side. 

Visitors included Bill C. Rau, Alamo Booking 

Service, Alamo Heights; J. J. Rodriguez, 

owner, Panamericano Theatre, Dallas, who 

made a flying trip to town; Fi-ank "Panchito" 

Trevino, Ideal. Pearsall. and Delmo Pearce, 

El Charro Drive-In manager, San Antonio . 

Russel Barron of Independent Film Supply 

phoned in to report that his August business 

was the best month so far this year. 

Mrs. Violeta Cantu, formerly employed by 

Azteca Films here, has been promoted to the 

booking department of the Donald L. Smith 

film rental library here . . . Agustin Lara, 

famed Mexican compaser and pianist, was due 

for a one nighter at the Auditorium Theatre 

this week . "Affair With a Stranger" 

played both the Hi-Ho and Olmos theatres 

day and date Satui'day . . . A. H. Hilderbrandt. 

projectionist at the Empire, spent his recent 

week off doing some fishing in the Gulf down 

Port Isabel way . . . During the showing of 

"White Witch Doctor" at the Palace, an 

ammonia pipe broke and the fumes seeped into 

the air conditiomng system. Engineer Kelly 

Brandson with the aid of Police Sgt. Jerry 

Morgan repaired the leak in due time. 

Blender, Sherriif Named 

Partners in Film Firms 

From Western Edition 

LOS ANGELES—Leon Blender and Jack 

Sherriff have been named partners in Realart 

Pictures of California and Kranz-Levin Pictures, 

according to Irving H. Levin, head of 

both companies. 

Blender and Sherriff have been employed 

as office manager and sales manager, respectively, 

of the two companies for the last 

few years. 

Realart handles a large amount of independent 

product in the Los Angeles territory, 

and has the territorial Realart Pictures 

franchise. Kranz-Levin Pictures holds the 

Lippert franchise for the area. In addition. 

the firms have the franchise for Filmakers 

Releasing Organization. Charles Kranz. who 

has owned the companies along with Levin 

for the last few years, is the other stockholder 

in the organizations. 

Comfort Collects $150.62 

COMFORT. TEX.—The Comfort Theatre 

collected a total of $150.62 for the Gonzales 

Warms Springs Foundation recently. 

Harry L. Mandell Named 

Filmakers Executive 

from Woilctn tdilion 

LOS ANGELES—The appointment of 

Harry L. Mandell to vice-president in charRe 

of domestic .sales for the newly formed 

Filmakers Releasing Organization, was announced 

by Irving H. Levin, president. 

The Filmakers' first production, "The Bigamist." 

starring Joan Fontaine, Ida Lupine, 

Edmond O'Brien and Edmund Gwerm, has 

been completed and will be ready for relea.se 

November 1. In addition to "The Bigamist," 

PRO is placing into national release the 

Audrey Hepburn starrer that was made Just 

prior to "Roman Holiday"; namely. "Monte 

Carlo Baby," al.so co-starring Jules Munshln 

and Cara Williams. 

Mandell recently .served as producer's representative 

for "Moulin Rouge." He has had 

twenty years of distribution experience with 

Warner Bros., Eagle-Lion and the Selznlck 

Releasing Organization as a sales executive. 

Coronet and Majestic 

Tie at 85% in Dallas 

DALLAS— "I. the Jury" and "Tonight at 

8:30" were pulling equally at the Majestic 

and Coronet respectively, with 85 per cent 

each. 

(Averoge Is 100) 

Coronet Tonight at 8:30 (Cont'l) 85 

Moiestic I, the Jury (UA) 85 

Midland Opening Delayed 

MIDLAND. TEX—Opening of the new El 

Rancho Drive-In Theatre on the Rankin 

Highway was delayed because of failure to receive 

necessary equipment. 

Biff Elliot in Houston 

HOUSTON—Biff Elliot, who plays the 

Mike Hammer lead role in "I. The Jury," was 

in toivn to personally beat the drums for the 

film which opened at Loew's State. 

Arranges Pep Rally 

NACOGDOCHES. TEX.—Billy Joe Hardy. 

manager of the Main Theatre, cooperated 

with school officials in arranging a high 

school pep rally held in front of the theatre. 

Installs New Screen 

MOUNT PLEASANT, TEX.—The Martin 

Theatre here has installed a temporary wide 

angle, cui'ved screen until a new metallic 

screen and stereophonic sound equipment 

arrive.s. 

Remodeling in Seminole, Tex. 

SEMINOLE. TEX.—Remodehng the Tower 

Theatre and installation of a new screen 

and of new projection equipment is being 

completed by W. E. Cox jr. 

Worship in Taft Theatre 

TAFT. TEX.—Sunday services were held at 

the Leland Theatre during the summer while 

the First Presbyterian church was being remodeled. 

New Screen in Paducah 

PADUCAH. TEX.—Red Leathers of the 

Palace Theatre has installed a new screen 

and will show 3-D films in October. 

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the lol!ov/ing subjecis for Theatre Planning: 

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n 

n Building Material 

D Seating 

n Carpets 

Q Coin Machines 

Projection Lamps 

Signs and Marquees 

n Sound Equipment 

Complete Remodeling 

Television 

D Decorating 

n Drink Dispensers D Theatre Fronts 

n Drive-In Equipment D Vending Equipment 

n Other Subjects 

Theatre 

Seating Capacity 

Address 

City 

S:ate ... 

Signed 

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in obtaining information are provided m Tlie MODERN 

THEATRE Section, publistied with the first issue

. . Ihe 

DIVIDENDS ... in 

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you and your company are doing a needed 

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job for the National 

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GIVE 

HAVE YOU SET UP A LIST OF VOLUrtTEERS 

SO THAT EFFICIEr

I 

Is 

liUleBoy'WiihlSO 

Leads New Entries 

I turnstiles clickiiiK merrily, while "The Moon 

Blue" and "From Here to Eternity," In 

their seventh and second weeks and the only 

holdovers, were still in the big money. 

Century -The Affoirj of Dobic Glllls (MGM) 90 

Gopher—Abbo I and CostcKo Meet Dr. Jakyll and 

Mr. Hyde U I) 100 

Lyccun^—The Beggor's Opera (WB) 85 

Lyric—Jolopy lAA), Roar o> the Crowd (AA) ...100 

Rodio City— LifHe Boy Lost Para) 150 

RKO Orphcum From Here to Eternity (UA), 

2nd wk 200 

RKO Pan—Shoot First UA). The Nsondsrthar Man 

(UA) 

State—Those Redheads From Seattle (Paro) 

85 

90 

World—The Moon Is Blue (UA), 7th wk 150 

Omaha First Runs So-So 

Despite Double Features 

OMAHA—Omaha first runs all could sing 

the same tune gatewise after last week's runs: 

"Nothing to brag about, not much to moan 

about." The Brandeis and Orpheum went a 

bit above 100 per cent, the others were average 

or under. The Marciano-LaStarza fight telecast 

at the Orpheum drew appro.\imately 

2,000 to the 3.000-seat house, at $2.50 plus 

tax, measuring up to about the same as the 

last fight telecast. 

Omaha— The Kid From Left Field (20th-Fox); The 

Glory Brigade (20th-Fox) 80 

Orpheum Roman Holiday (Pora); Little Boy Lost 

(Parol 105 

RKO Brandeis— Islond in the Sky (WB); Torzan and 

the She-Devil iRKO) 105 

State Ride, Voquero! (MGM), Big Leaguer MGM) 95 

Town— High Noon UA); The African Queen (UA); 

Thundering Caravans (Rep), reissues 95 

McClain Firm Launches 

Albia Drive-In lob 

Albia Country club. Buildings will include a 

two-story structure that will house a concession 

stand, restrooms, maiiager's office and 

projection booth. The theatre will house 300 

cars. 

'Martin Luther' Classed 

By Legion of Decency 

MILWAUKEE—"Martin Luther," the controversial 

film biography which will be shown 

here in October, has been given a separate 

classification by the National Legion of Decency. 

The legion decision does not state 

that Catholics are barred from seeing the 

fUm. 

In giving the film a separate classification, 

the legion observed: "This picture offers a 

sympathetic and approving representation of 

the life and the time of Martin Luther, the 

16th century figure of religious controversy. It 

contains theological and historical references 

and interpretations which are unacceptable 

to Catholics." 

Allied Group Says Campus Films 

Which Stress Sex Are Unfair 

MINNEAPOLIS- Koi coliipfllllK w.lh privately 

owned theatres by offering weekly film 

presentations open to the public, the taxpayers' 

supported University of Minnesota 

again has come under North Central Allled'.s 

fire. 

At a special meeting of Minneapolis members 

exhibitors trained guns on the university, 

charging that, instead of confining its 

offerings to the historical category, as it 

promised to do, it is going in on a larger scale 

for pictures that stress sex. Attention was 

called to the fact that the daring "La 

Ronda" was played for three days, instead of 

the customary one. 

The point was made that Minneapolis exhibitors 

are taxpayers and it's their money 

that helps keep the university in business. 

Yet the school competes for patronage with 

the theatres by presenting one picture a week 

m its 5,500-seat auditorium. 

First 'Robe' Iowa Showing 

In Des Moines Oct. 28 

DES MOINES— A. H. Blank, president of 

Ti-i-States Theatre Corp., said that 20th Century-Fox's 

"The Robe," first picture made in 

Cinemascope, ha-s been booked to open 

October 28 at the Des Moines Tlieatre here for 

an extended engagement. "The Robe" will 

have its midwest premiere at 8 p.m. that day, 

with regular continuous performances starting 

the next day. 

The over-all dimensions of the new Des 

Moines Cinemascope screen, now being in- 

ALBIA. IOWA—Construction of a drive-in 

stalled, 

at the southeast 

are 42x17 feet, contrasted with the 

city limits here has been 

launched by the McClain Theatre Co. The 

former screen size of 26x19.6 feet. The Des 

company, longtime operator of the King Theatre, 

plans to push 

Moines Theatre engagement will be the first 

showing in Iowa. 

the building project as far 

as po.ssible this fall so the drive-in may be 

opened early in the spring. M. C. McClain of 

Fremont, Neb., a former Albia resident, has Dave Goldman Is Named 

been here for a week assisting King Manager 

Stanley Warner Buyer 

Robert Morton in supervision of the preliminary 

work. 

NEW YORK—Dave Goldman, manager of 

the Universal branch in Milwaukee, has been 

The theatre will be on a ten-acre plot, 

which 

named buyer and booker for the Milwaukee 

has been leased. It is reached by a 

office of Stanley Warner Corp. by Alex Halperin, 

midwest zone manager. 

road running south from Highway 34 near the 

Goldman 

started in the poster department of the Fox 

Film Exchange and rose to be exchange 

booker. Then he transferred to exhibition 

as manager of the Parthenon Theatre, 

Berwyn, 111., and then supervised the operation 

of a group of theatres in the Gregory 

circuit. 

Upon being demobilized from World War 

II. Goldman became Universal salesman in 

Chicago and then transferred to Milwaukee. 

Build Oconomowoc Drive-In 

OCONOMOWOC, WIS.—The first outdoor 

is theatre in this area now being built for 

Unity Theatres of Milwaukee, which also 

operates the LaBelle and Strand theatres 

here. The drive-in will have spaces for 500 

to 600 cars. It is located about three miles 

west of this city. It will be open in the 

spring, according to Manager Joe Hogan of 

the two indoor theatres. Skinned logs will 

be used for the fence and the projection and 

concession building. 

Hi.., ; < jj. ...i;;;. ,i:.l.i;; to one "fine arl^" 

theatre and another 28-day hou.se locati': 

adjacent to the campu.s, but potential cu - 

tomers probably are taken away from lhi;i 

tres throughout the city, declared S D. Kai;' 

NCA executive counsel. 

Kane .says the university has a large budge 

to advertl.se its pictures. After pressure It 

stopped advertising the attractions In the 

newspapers, but still solicits the general public's 

patronage through newspaper publicity 

and mailing pieces, he explained. 

The "art" designation for the theatre was 

called a "coverup." Attention was called to 

the fact that the university recently .spent 

$223,000 to improve the auditorium housing 

the films. 

Kane says all his efforts to induce university 

authorities "to cease the film exhibiting 

business" have met nothing but rebuffs. In 

effect, he explained, the institution's controller 

has told him to "go to hell." 

Several Twin City Houses 

Bar Kids at Night Shows 

MINNEAPOLIS—An increasing number of 

local showhouses now are barring children 

and teenagers at night unless accompanied 

by an adult. Special policemen are being 

employed in several instances to keep order. 

These theatres' ads promise patrons they'll 

be able to enjoy the pictures without being 

annoyed by juvenile noi.se and rowdyism. The 

patrons also are informed they'll be able to 

escape from TV and radio commercials formerly 

sandwiched in between the features 

and shorts. Some of the subsequent runs also 

are eliminating the coming attractions' 

trailers. 

Such policy departures have been stimulating 

adult patronage at independent subsequent 

run houses like the St. Paul Faust 

and Minneapolis Arion, their owners say. 

No Twin City Area Owners 

Seek Aid in MGM Offer 

MINNEAPOLIS—MGM's promise to extend 

aid to deserving needy exhibitors and North 

Central AUied's expressed belief that it could 

induce other film companies to follow suit 

have not resulted in any theatre owners coming 

forward for help. The MGM offer went 

out nearly a month ago and a fortnight has 

passed since NCA in a bulletin asked exhibitors 

in distress to give it all the facts so 

that the organization could go to bat for them 

with the distributors. 

Thus far, however, there hasn't been a single 

application for relief. 

Janesville Houses Halve 

Student Price Hikes 

JANESVILLE. WIS.—Local teenagers, who 

picketed theatres recently to protest a tencent 

increase in admissions, apparently won 

a half-victory. The three theatres here announced 

that prices would be raised from 

55 to 60 cents, instead of 65 cents as originallv 

announced. 

BOXOFnCE October 10, 1953

. . Andy 

. . Joe 

. . Wisconsin 

MILWAUKEE 

B 

Marcus of Marcus Theatres conducted 

a managers meeting to discuss the fall 

drive . . . Ray and Oliver Trampe of the AUied 

exchange held their annual picnic for their 

friends in the industry at their summer home 

on Phantom Lake Allied exhibitors 

who left for the Boston Allied con- 

. 

vention included Ben Marcus. Sid Goldberg, 

Ed Johnson, Oliver Trampe. Harry Melcher, 

Lucille Fowler. John Adler and L. V. Bergtold. 

Pat HoUoran, new Universal branch manager 

in Milwaukee, has taken over his duties 

here. He succeeded 

David Gold, who resigned. 

Holloran formerly 

was sales manager 

for U-I in Minneapolis 

. . . Harold J. 

Fitzgerald, president of 

the Fox Wisconsin 

Amusement Corp., and 

one of Milwaukee's 

leading business and 

leaders, has been 

civic 

20c 20c 20c 20c 

For This Small Sum 

^ ^ 

PROTECT YOUR 

SPEAKERS EROM 

THE ELEMENTS 

iw attachment keeps 

WATER, DUST and DIRT Away 

No Loss of Sound 

â:y to Install -- Fit-; Any Speoker 

The Cost: 20 Cents Each 

DRIVE-IN 

SPEAKER 

REPAIRS 

The Low Cost Way lor in- Car Speaker Maintenance 

EVANS RECONING SERVICE 

1112 Davli Ave. Dos Molnos, Iowa 

S25,000 to support the Variety Club's heart 

center there . . . John Delorenzo, one of the 

pioneer projectionists here, is past commander 

of the Milwaukee Coast Guards and is a delegate 

to the international convention at San 

Juan, Puerto Rico. 

Ralph Krause is the new manager of the 

Plaza Theatre here. He formerly managed 

the Zenith, where he was replaced by Tommy 

Mack. Mack was manager of the Tivoli. nowclosed 

. . . Tom Cornell, buyer and booker 

for Warner Theatres here, has resigned to 

accept a similar position with Standard Theatres, 

now managed by Al Kvool. Kvool also 

formerly was with the Warner Theatres chain 

as district manager for Wisconsin and Illinois. 

Heights at Minneapolis 

Robbeci of About $800 

MINNEAPOLIS—William Levy, owner of 

the suburban Heights Theatre, had a gun 

poked in his side, and later a shot fired at 

him, when two bandits held him up in the 

lobby Sunday night. Both gunmen were 

armed and held guns on Levy and cashier 

Ex-Prisoner of War Views 

'Stalag' as True to Life 

! 

GRAND ISLAND. NEB.—When "Stalag 17^ 

showed at the Capitol Theatre here, the theatre 

management cooperated with Dreisbach't 

restaurant and the local VFW post to entertain 

all former prisoners of war in this aret 

at dinner, the show and a get-to-gethe; 

at the WW club aft«r the show. One extraattentive 

viewer of the film was Martin D 

Brandt. Grand Island resident, who spent U 

months in the camp which is portrayed in the 

film. Brandt is state sales manager for tht 

Moorman Mfg. Co. His interest was augmented 

by having known the two authon 

of the play, who were prisoners at the same 

time he was there. Brandt said that the storj 

gives an accurate picture of life in the prisor 

camp. 

Norman Wrobel Resigns 

At Orpheum in St. Paul 

ST. PAUL—Norman Wrobel. RKO theatri 

manager here for the past eight years, resigned 

recently from managership of tht 

Orpheum in order to assist his ailing fatherin-law 

who owns a cattle ranch in the Bit- 

.selected as city director 

of the 1954 March 

.southwest of Missoula. 

teroot valley at Hamilton, Mont., 50 mile.' 

Pat HoUoran gf Dimes campaign by Estellene Weinand, forcing them to turn over 

Fred Uhlein, Milwaukee county director. The about $800. representing the weekend receipts Sign Tells of New Drive-In 

campaign starts January 2. 

and change. 

BURLINGTON. WIS.—A large sign for thi 

After one of the gunmen collected the 

Screen star Gloria Swanson visited friends 

proposed new drive-in on a farm purchase* 

money, his companion held a gun on two patrons 

who had walked into the lobby and 

here . "Jackson" Kenny is office 

for the purpose reads as follows: "We neeta 

name for the new drive-in theatre. Submi 

manager at MGM ... A card from Miss 

who were forced to stand in a corner. When 

Arden Thur, former Allied office advertising 

your suggestion to the Plaza. Winner wil 

they departed with the money. Levy ran out 

director, shows her in Rome on first leg of 

receive a season ticket to the Plaza." Thr 

after them. The gunmen saw him and fired 

her world tour. Says she had dinner in 

latter is the indoor theatre in this city, oper 

a shot. 

Paris with Errol Flynn, Hedy Lamarr and 

ated by Jack Yeo, who will operate the out 

Patrons inside the theatre watching "The 

Evelyn Keyes at the next table. She saved 

door theatre, to be located near Browns Lake 

Silver Whip" were unaware of the holdup. 

for seven years to make this tour. 

Yeo is in association with Poblocki & Sons 

Police said one of the bandit's description 

the theatre marquee makers of Milwaukee 

Herb Shriner of TV and radio fame was in tallied with that of a gunman sought for several 

other holdups in the area. 

this week to start the Community Chest campaign 

. Sebastian, salesman 

To Drive-In in Ambulance 

for Screen 

Guild, has resigned . . . Variety Tent 14 has 

SPIRIT LAKE. IOWA—A woman who 

Theatre Owner Speaks 

given Marquette university medical school 

been bedridden at the county home for nearlj 

$5,000 as part of the club's annual SEYMOUR, WIS.—Otto Settel, the newowner 

of the See-More Theatre here, 

grant of 

addressed 

the members of the Kiwanis club, of 

which he is a member, on current changes 

in the motion picture industry, including 

3-D. He was introduced by the owner of 

the See-More, Frank Ebert. 

Change in Wahpeton 

WAHPETON, N.D. — James Rangard of 

Staples. Minn., has taken over the Giles 

Theatre. He has theatre interests in .several 

cities in the northwest, including Staples, 

whore he makes his home. 

Days Changed in Redfield 

REDFIELD, S.D.— State Theatre will be 

closed Wednesdays and Thursdays, on which 

days the Sioux Drive-In Theatre will be open, 

according to Kurt Wilske, manager. 

3-D Movies in Hillsboro 

HILLSBORO, WIS.—The Hill Theatre has 

installed 3-D equipment and .shown it.s first 

3-D fihn. 

Drive-In Closed for Season 

MANITOWOC. WIS, -Till- Lake Vue Drive- 

In. wlilfli has been open uU summer, was 

cliiM-il for the season Seplember 24. 

25 years saw her first talking picture las' 

week. Evelyn Swearingen was taken to thi 

Lakeland Drive-In in an ambulance, proppec 

up on pillows and was reported to have enjoyed 

the picture very much. 

Young Tarzans Win Passes 

HASTINGS. MINN. — Sheldon Kliman 

manager of the Riviera, ai-ranged a Tarzar 

calling contest, in which kids vied with yellj 

like Tarzan for a free pass and a bag o: 

popcorn. 

Leases Eddyville, Iowa, Theatre 

EDDYVILLE. IOWA—Bob Nichol.son 

Rockwell City has leased the Valley Theatn 

here from Dwight Hanson. Nicholson ha* 

been projectionist at the Golden Buckle Theatre 

in Rockwell City for the last three years 

Francis Whalen Is Manager 

SCHALLER, IOWA—Piancls Whalen haj 

taken over as manager of the Schaller Theatre 

here whicli was reopened last week wltl 

the cooperation of the Chamber of Commerce 

New Screen to Woodlake 

WOODLAKE, MINN.—Tlie Lake Theatre 

managed by A. L. Davis, has completed thi 

chanKcovor to an all-purpo.se panoramli 

screen. 

BOXOFFICE October 10. 19St

: 

• 

I 

I 

. . Bernice 

. . Jolene 

DF ^ M d I M F ^ 

Dill Weiner, Columbia publicist, was here 

working on promotion for "Fi'om Here to 

Eternity." which opened at the Orpheum this 

week . . . Fred AmilnKton. MGM salesman, 

has returned to the office after a two-week 

Nicole Maurey. who plays opposite Blng 

Crosby In "Little Boy Last." was in Des 

Moines recently to publicize the film, which 

opened at the Des Moines Theatre. In an 

Interview, Miss Maurey said "thumbs down" 

on her fellow countryman's 16-inches-fromthe-floor 

skirt length edict. The French actress 

said she would continue to wear her 

dresses at mid-calf—Christian Dior or not! 

The star is on a cross-country promotion tour 

for ParamcHmt. then will return to Hollywood 

to begin work on her second American film. 

"Legend of the Inca." in which she'll star 

with Charlton Heston. 

Clinton Smestad Shifted 

L. «J fri Vy f f V ^ I. IKK. NK, SK. IOWA ClU.ton ClUitoii SmfsUul. Slilf wh 

been inanuKir of the Uialto lierc two years, i, 

being transferred to Kearney. Neb., to manage 

both the World Theatre and the Kearney 

Diive-In for Central States Theatre Corp. 

New Equipment in Baraboo 

BARABOO, WIS.— New lighting equipment 

has been Installed at the AI Rlngllng Theatre 

here In preparation for Cinemascope, says 

W. P. Moyle, manager. 

New Cryroom at Ray Theatre 

RAY. N.D— A new cryroom for small children 

ha,s been built at the Bijou here, owned 

and managed by Buford Berglund. 

Theatre at Garner. Iowa. 

Hikes Admission Prices 

GARNEIi. IOWA Adnil.vslon prltc, w.i. 

raLsed IeaI week at the Avery Theatre her' 

Adult fare.s are now 55 cents with children 

adml.sslon doubled to 20 cents. Chlldrc: 

under five will not be admitted free unliaccompanied 

by an adult. John Bank-s. mui. 

ager. said this wa.s the first admLs.slon Incre^^ 

in five and one-half years. He .said he held 

off as long as he could, but that the coht of 

showing pictures has lncrea.sed .steadily and 

the boost could not be delayed any longer 

Along with the price Increa&e, Banks xald 

there will be only one matinee on Sundays 

from now on—starting at 2:30 p.m. 

"A Matter of Life and Death " is the new 

title 

for the 20th-Fox picture. "7 Rue PIgalle. 

Helen Hudson. MGM cashier, journeyed to 

Minneapolis with her husband to attend the 

Shrlners convention . Callahan. 

Paramount managers secretary, was away 

from the office a couple of days because of 

Ulness . . . Arthur Jacobs. Paramount traveling 

auditor, has been working in the exchange 

here. 

WE ARE 

. 

Arleta Simpson is the new stenographer at 

Republic Erickson, Universal 

assistant cashier, drove to McGregor. Iowa. 

With her husband for a weekend of picturetaking—the 

landscape of the Mississippi 

bluffs lends itself to photography at this time 

of the year. 

Stage attractions to be offered in Iowa's 

capital city during the next few weeks include 

"Hippodrome of 1954." which opens at KRNT 

Theatre October 20 for a five-day run, and 

"Happy Birthday," which is the opening play 

of the 1953-54 season at the Des Moines 

Community Playhouse. 

Gothenburg Ups Price 

GOTHENBURG, NEB.—The 

at the theatre. 

Consider Changes of Bill 

SCOTIA, NEB.—The Scotia Community 

club, operator of the Loup Tlieatre here, has 

taken under con.

. . W. 

. . M. 

, . The 

I 

. . Ray 

MINNEAPOLIS 

Qennie Berger and D. Kane of North 

Central Allied wei in Boston this week 

for the National Allied convention . . . His 

Alvin Theatre having been leased to an evangelist 

who will convert it into a tabernacle, 

Charlie Fox. who had been operating it with 

burlesque, is now looking for another home 

for the girl shows and is reported to be 

negotiating with the Minnesota Amusement 

Co. for the Aster, now shuttered. 

With legitimate touring attractions the 

scarcest ever, Jimmy Nederlander, manager 

of the Lyceum, hopes to book a number of 

motion picture.s. He just finished playing "The 

Beggar's Opera" . A. Levy and Saul 

Malisow, 20th-Fox division and branch manager, 

missed the gala opening of "The Robe" 

here this week because they had to be in 

New York for a sales meeting . Hilltop 

and 7-Hi drive-ins joined the five Minnesota 

Entertainment Enterprises five ozoners 

in an early shuttering, leaving only the 100 

Twin and the Navarre in this city area still 

operating. 

Bill Sears, general manager of the MEE outdoor 

theatres, was back at his desk after a 

brief illness . . . "The Moon Is Blue" wound 

up a highly successful three-week run at the 

St. Paul World. At the World here it was 

in its .seventh week, still doing a landoffice 

business . . . Weekend holdouts at the Orpheum 

and World for "From Here to Eternity" 

and "The Moon Is Blue" have been a pleasant 

sight, albeit, one that's unusual for recent 

years. 

Norm Wrobel, longtime St. Paul Orpheum 

manager, resigned to assist his father-in-law 

on a Montana ranch. He was succeeded by 

Ru,ssell Stevens, who has been managing the 

Pan here. Stevens took along Howard Walstead, 

his assistant here, to fill the similar 

post there. James Heuser, assistant Orpheum 

manager, has been promoted to Pan manager, 

and Leonard Wood has been brought up from 

Iowa to replace Heuser at the Orpheum. 

Ted Mann, World owner, returned from a 

flying business trip to California . . . MGM 

had an invitation tradeshowing and sneak 

preview of "Torch Song" at the Radio City, 

all in one . R. Frank's "The Devil and 

Daniel Webster" was on TV here. 

Collect $231 for Korea 

NORFOLK. NEB.—Manager Elton Benson 

announces that collections taken at Norfolk 

theatres over a recent weekend for the Korean 

relief fund totaled $23L63. The project was 

sponsored by the American Legion Auxiliary. 

Ruth Roman will star with Van Heflin 

Unlver.sal's "Tanganyika." 

Metal. Cement and Steel 

Fail to Deter Thieves 

AMES, IOWA—The drive-in west of here on 

the Storj'-Boone county line was broken into 

last week and a safe containing S344.98 was 

carted off by the thieves. The men gained 

entrance to the office where the safe was by 

kicking in the door. The safe was of steel 

encased in metal and cement. The metal was 

pried off with a chisel and the cement broken 

with a sledge hammer. 

After what must have given the thieves a 

real workout, the 200-pound safe w'as reached 

and made off with. The break-in was disco\ered 

by Ray Truesdell. who manages the 

theatre for the Ames Theati'e Corp., its owner. 

Officials said the thieves will find it difficult 

to open the safe. Truesdell said it did not 

contain an accumulation of receipts since 

they are taken into town nightly. 

OMAHA 

r"va Schwartz, booker's stenographer at MGM, 

resigned to move to Phoenix, Ariz., because 

of her mother's health. She has been 

replaced by Jessie Blacksmith . Nielsen, 

MGM booker, has been hauling off produce 

by the bucket-load from his garden. 

Forty tomato plants yielded 45 quarts of 

canned tomatoes in addition to all they ate 

and gave away. 

Filmrow has its counterpart of Judy and 

her Gasoline Alley "hot rod." She is Shirley 

Babb, who is enrolled at the University of 

Omaha and is on the MGM staff. Her dad 

bought her the auto of ancient vintage to 

travel back and forth between school and 

Filmrow and home. 

Contest Held for Kids 

BLUE HILLS, NEB.—Mrs. B. F. Pippitt, 

Sterling Theatre manager, recently .staged a 

contest for youngsters up to 12 years of age. 

Prizes totaling $25 were offered and photographs 

in the contest were shown on the 

screen in color. 

Jim O'Neill Sells Vita 

SPEARFISH. S.D.—The Vita Theatre here, 

after 40 years ownership and operation by 

James O'Neill, is changing hands. The purchaser 

is Bruce Miller. O'Neill and his son 

Wallace will continue to operate the drive-in 

here. 

Preparing for 'The Robe' 

COUNCIL BLUFFS, IOWA—Installation of 

a wide-screen Cinemascope projection system 

has begun at the Strand Theatre here. 

Manager Darrell Shelton said the first picture 

scheduled for the new screen Is "The Robe." 

Theatre Posters Displayed 

MADISON. WIS.—An exhibit of representative 

French and American theatre posters, including 

posters advertising movies, was recently 

on display In the galleries of the Memorial 

Union. 

RESEARCH BUREA 

for 

MODERN THEATRE PLANNEF 

NROLLMENT FORM FOR FREE INFORMATI 




Kansas City 24, Mo. 

Gentlemen: 

Please enroll us in your RESEARCH BURB 

to receive information regularly, as released, 

the following subjects for Theatre Planning: 

n Acoustics n Lighting Fixtures 

n Air Conditioning Plumbing Fixtures 

n Architectural Service Q Projectors 

n •Black" Lighting 

q Projection Lamps 

n Building Material 

p Seating 

D Carpets 

^ g.^^^ ^^^ Marqu.B' 

D Coin Machines 

_ _ . _ . n Sound Equipment 

D Complete Hemodelmg 

D Decorating ^ Television 

n Drink Dispensers D Theatre Fronts 

D Drive-In Equipment Q Vending Equipmsi 

D Other Subjects 

Theatre 

Sealing Capacity 

Address 

City 

Stale 

, 

•ifE 

Nash Sponsors Contest 

I'OYNETTE, WIS.-The Leahy Niush Co. 

"1 Poiiage recently sponsored a contest at 

the .")1-16 Drlvc-In hero at which all Nash 

lus were admitted free and cash prizes were 

given for Nushes of various models. 

Postage poid reply cords (or your further convam 

in obtaining informotion arc provided in Tha MOO 

THEATRE Section, published with the lint iitui. 

October 10, 1958

: taction, 

HUGE CIVIC 

SENDOFF GIVEN 

TO ROBE' DEBUT IN DETROIT 

I 

Opposition Theatres. 

Industry Men Hail 

Film as 'Greatest' 

DE7TROIT— Tilt' Rob*^' and ClnemaScope 

were introduced to Detroit Thursday by the 

Fox Tlieatre with a civic sendoff of a type 

perhaps never experienced by a world premiere 

here. Solid encouragement was given 

•o the industry not only by what they saw 

.11 the screen, but by the immediate boxoffice 

with the crowds starting to pour into 

the theatre at a rate that was expected to 

top the house record figure of $136,000 reported 

for Martin and Lewis in person two 

years ago. 

Several unprecedented examples of intramdustry 

cooperation characterized the coming 

of Cinemascope. Dillon M. Krepps, manning 

director of the United Artists Theatre, 

Kik a face of his marquee, said to be the 

vorld's largest, for the message, "The United 

Artist-s Theatre .salutes 'The Robe' and 

Cinemascope." 

to the new process. 

Industry reaction was unanimously enthusiastic. 

Tj'pical reactions, as sampled by this 

reporter included: 

Lew Wisper, head of Wisper and Wetsman 

•nieatres: "That's a production! I think it's 

terrific. You could hear a pin drop. We're 

back in business." 

TERMS FILM 'MIRACLE' 

James F. Sharkey, film buyer. Cooperative 

Theatres of Michigan; "It's another miracle. 

I have never before seen an audience held 

captive by a picture or any other entertainment 

as they were with this film." 

Sydney Bowman, United Artists branch 

manager: "A great picture." 

Tom McGuire, former director of public 

relations for Cooperative Theatres: "Very 

tremendous." 

Milton Herman, supervisor of Detroit Theatre 

Enterprises: "We're in a new business." 

H. Edward Stuckey, Butterfield Theatres 

executive: "Marvelous. There will be many 

wonderful things as they learn more about 

this process and the wonderful things it has 

to offer. It presages a great future for the 

whole industry." 

The special opening night audience exceeded 

all expectations, drawing about 4,000. 

The turnout included what was said to be the 

sreatest array of social and civic 

leaders ever 

'0 attend a single film performance here. 

Among those noted were L. T. "Tex" Colbert, 

president of Chrysler; Ernest Breech, executive 

vice-president of the Ford Motor Co.; 

Good Public Relations as Carried 

Out by Frank Slavik's Ohio Circuit 

MIDDLEfTELD. OHIO—The value of 

establishing and maintaining good public relations 

has often been 

demonstrated by Prank 

Y" im / 

' 

lis 

J. Slavik, who in the 

short time he has operated 

theatres in the 

Cleveland exchange 

- ^ -_ area, has built his clr- 

'^^^ '° three indoor 

'^""^ ^^° outdoor the- 

f'/ Mumac, Middlefield; 

^ ^1 Palace, Tiltonsville; 

Diana in Rittman 

Frank J. Slavik Belvedere Drive-In, 

Painesville, and Shane 

/f 

y' j atres. Tliey are the 

Drive-In, Andover, 

DISCUSS NEW PROCESS 

"Make the people of the town your friends 

and they will become regular theatre patrons," 

Slavik says. 

United Detroit Theatres voluntarily relinquished 

the use of its regular commercials 

He puts his theory into practice by frequently 

turning his theatres over to 

on their sponsored Dick Osgood radio program 

for the week 

an 

before the opening, replacorganization 

for a benefit show. 

.nc; them by discussions of Cinemascope 

But his 

and 

benefit .shows are unique. 

tlie attraction coming to an 

He pays for everything—operation 

of the theatre 

opposition house. 

At the suggestion of UDT, and 

and the film 

with the 

program—and doesn't take a cent 

approval of all circuit and 

from the 

other exhibitors 

organization which sells the benefit tickets 

In town, the Detroit Free Press changed the 

standing head 

and keeps all the money. 

over its daily directory of 

Right now 

neighborhood 

he is in the midst of one such 

theatre advertising into a salute 

benefit show tn Rittman. where he has turned 

BOXOFHCE October 10, 1953 

his 400-seat Diana over to the Rotary club for 

a special show to be held October 27. The 

Rotary club did not approach Slavik for help 

Mrs. Henry P. Williams, mother of Michigan's 

governor: and Donald S. Leonard, Detroit 

commissioner. 

police 

Showpeople from other fields were well 

represented also, among them Father Daniel 

Lord, S. J.. St. Louis, noted producer of 

pageants and publisher; and Bernard A. 

Bruns, circulation manager, the Billboard, 

Cincinnati. 

The opening w-as arranged by Managing 

Director David M. Idzal. Twentieth-Fox 

was represented by Tom McCleaster, district 

manager: Joseph J. Lee. resident manager; 

and Sol Gordon, who handled the exploitation 

and public relations program. 

The premiere performance was scaled to an 

all-reserved seat policy at S2.50 on the main 

floor, and $1.80 in the balcony, no reserved 

seats. The admissions for the regular run 

starting Friday were: 10:15 a.m. to 1:00 p.m., 

SI; 1 to 5 p.m. $1.25: 5 to 7 p.m.. $1.50: 

7 p.m. to close, $1.80. Children's admission is 

50 cents at all times. 

LANCASTER, KY.—Rodger Davis. 13, 

Rodger Davis, 43, Dies 

manager 

of the Grand Theatre here for the past 

seven years, died at his home after an illness 

of several months. 

in rai.sing money for its underpruiloKed 

children's fund or help In support of a bond 

issue to build a new .school in Rittman which 

It is sponsoring. On the contrary, Slavik went 

to the Rotary club and asked whether It 

wanted help to support the bond issue and 

raise funds. The an.swer, of course, was In 

the affirmative. 

So Slavik immediately put in motion the 

plan that he has ased successfully In Middlefield. 

Because the theatre is always closed 

on Tuesday, he set the benefit date on a 

Tuesday; specifically on the Tue.sday preceding 

the voting on the school bond issue. With 

the theatre as the focal point, he got the 

high school band and the Boy Scouts to 

agree to stage a parade on the day of the 

benefit. Paraders will both assemble and disband 

in front of the theatre, thus making the 

theatre the center of the occasion. A first 

showing of 'Mr. Scoutmaster" is the benefit 

feature attraction. 

"It is 

things Uke this that make the people 

of a community theatreconscious," "Slarik 

says. "It knows we do not directly benefit 

because our boxoffice isn't open for the .sale 

of tickets. It knows that every cent the 

Rotary receives from the sale of tickets it 

keeps. It knows that our theatre has the 

good of the community at heart. The natural 

response is to support the theatre as regular 

patrons. We have practiced this policy of 

participating in civic affairs without apparent 

profit, but this policy pays at the boxoffice 

in the long run." 

Abraham Gordon, Drive-In 

Partner. Dies in Cleveland 

CLEVELAND—Abraham Gordon, partner in 

the Ohio Drive-In Theatre Management Co., 

located in the Leader building, died last 

week after an illness of several weeks. He 

Ls survived by his wife Sadie: a daughter. 

Mis. Barbara Brenner; three sons, Larry S., 

Jerry I. and Bobbie Z.; his mother. Mrs. Ida 

Gordon and a brother Morris, with whom he 

was associated in business. 

The Ohio Drive-In Theatre Management 

Co. owns and operates the Auto Theatre and 

Miles Drive-In, Cleveland; Toledo Drive-In, 

Sylvanla: Escorse Drive-In. Dearborn. Mich.; 

Pittsburgh Drive-In, Turtle Creek, Pa. and 

the Miami Drive-In, Dayton. 

Seek to Stop Garbage Dump 

DETROIT—A new hazard was uncovered by 

the Wayne Drive-In. located at Wayne. 18 

miles west of here, when that village and 

adjoining Nankin township decided to use a 

nearby site as a garbage dump. The WajTie 

Amusement Co., operated by the Walter 

Shafer family, filed suit asking for a restraining 

order stopping such use of the dump 

property, located about 500 feet from the 

theatre.

. . The 

. . Moe 

. . Joseph 

. . Lee 

. 

. 

. . 

. . Mrs. 

DETROIT 

Jack Hebert, Paramount booker, became 

father of Randall John, his first-born, recently 

. . . Al Champagne of 20th-Fox reports 

that the industry changeover from 2-D to 3-D 

is causing important changes in the flow of 

product through the booking desks. 

Weldon Parsons, manager of the Broadway- 

Capitol Theatre, has entered Harper hospital 

for a cataract operation, after making careful 

plans for handling of business at the first 

run during his absence. He was expected to 

be handling matters by phone shortly. His 

assistant, Mrs. Ella Bennett, is convalescing 

at home following hospitalization, under doctor's 

order for complete rest. Archie Camp- 

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beU of the house staff has been given the 

big job of running the theatre in the meantime. 

Phil Schare is returning to the Film Exchange 

projection booth after a four month 

absence caused by an operation Albert 

. . . 

Dezel was back from a trip to New York . 

Ben Robins of Universal and Art Robinson, 

circuiteer, held court in state on the fir.st 

floor of "The Building" Monday with a crew 

of old cronies, and Uoyd Hammond, veteran 

film producer, as an observer , . 

Dorothy 

. 

Harrison of Allied Films was back from vacation. 

Her boss Jack Zide was a 20th-Fox 

building 

visitor. 

The AUied Artists staff was eagerly awaiting 

the arrival of Nathan Levine, who takes 

the place of the late Harlan Starr . 

Ackerman of the East Side received serious 

bruises but no major injury when he was 

. . 

Al 

struck by a car in front of his theatre . . . 

Sam and Al Ackerman, Charles Komer and 

Saul Korman flew to Baston together for the 

Allied convention, with a stopover in New 

York City . Liberty Theatre in Grand 

Rapids, operated by Herbert Boshoven, was 

scheduled to close October 11 . . . Arthur 

Trombley of Columbia and his wife Margaret 

of MGM said their farewells this week before 

their move to Des Moines. 

Boris Bemardi, who used to be supervisor of 

Mideast Theatres, was back to visit friends 

on the Row . 

Dudel.son. longtime district 

manager for United Artists, is opening 

an office at 718 Fox Theatre Bldg., going into 

the television film business . . . Alden Smith 

and barrister Oscar Gorelick listened to a 

lunchtime dissertation on Ralph Forman's 

taste in tea. 

Warren Slee, for several years MGM exploiteer 

here, is moving to Wainae, Hawau, to 

enter the public relations business there . 

George Hickox sr., who was operator at th» 

Echo, has moved out to Fenkell avenue. 

Reserved Seat Section 

For Notre Dame Tilts 

DETROIT—A top of $1.50 for reserved 

seats has been set for the serie.s of six NoU'e 

Dame football games to be pre.sented via 

television at the Hollywood Tlioatrc, largest 

house of the Detroit Theatre Enterprises 

Reserves will be restricted to a section 

circuit. 

of 468 seats, with 3,000 additional seats 

available to the public at general admission 

price of $1.25. 

Announcement of the price policy was made 

by Milton Herman, circuit executive, who 

said that a special section in the house would 

be set a.slde tor Notre Dame nlumnl and 

their friends, implementinK the fact that 

IX'troit considers the Fighting Irish as vlrtuiilly 

a hometow^l team. 

'Louis Slory' Premiere 

\ 

To Detroit Capitol 

DETROIT—A second world premiere within 

a month has been scheduled by Saul Korman, 

the circuit owner, for the Broadway- 

Capitol Theatre, with "The Joe Louis Story," 

United Artists release, booked to open October 

14. "The All American," U-I release, premiered 

at the same house September 16. 

Because this was the fighter's original home 

town, the tie-in possibilities are being given 

special attention under the direction of UA 

exploiteer Howard Pearl. Louis himself was in 

town for two weeks in advance, helping on 

promotion, including radio and television appearances 

and newspaper interviews. 

A personal appearance by Louis at the 

Turner-Giardello fight here October 7. which 

is to be broadcast over a national television 

network, was a highlight of the campaign. 

Official greetings on the event are being 

given to Louis by Gov. G. Mennen Williams 

and Mayor Albert E. Cobo. 

A dozen cooperative ads are being scheduled 

by various individuals and organizations, 

greeting both Louis and the pictiu-e. On 

opening night, a parade of Chrysler cars will 

take Joe Louis and his party to the theatre. 

Because of the illness of Louis' mother, who 

has never seen her son in a fight, a 16mm 

print is to be taken to her hospital room, to 

be shown to her. 

COLUMBUS 

Ray Cloud, Columbia salesman, displayed 

his prowess at mathematics . Ward, 

Mount Pleasant exhibitor, is joining Cooperative 

. . 

Theatres Clayton Wilkinson is busy 

subbing at 

. 

the Beverly Theatre, Manager 

Ed Carlson reports, while Jack Smukler is prancis Earl hingo. retired stagehand, died 

home taking time off to complete and move into his at the age of 73 at the of hisdaughter, 

new ranch home . Lenahan, theatrical 

Mrs. Charlotte Hunt, in Oakmont, 

insurance man, reports he has just Pa. He worked as a carpenter and electrician 

found his first optimistic exhibitor in many at the Hartman and Majestic tlieatres here. 

moons. 

He was the brother of George Lingo, Loew's 

Broad electrician. Also surviving is his wife 

Kitty. 

Walter IVIiles of the Miles circuit and 

Richard Barker, local travel agent, are on a 

six-week 34.000-mile around-the-world air 

tour. Tlie two men will return the second 

week in November ... It is rumored that 

.screen actre.ss Renie Riano will return here 

to appear in an audience participation TV 

show on WBNS-TV. She has spent the past 

several months in Hollywood. 

The Multimillion dollar remodeling program 

at the De.shler-Hilton hotel includes 

the construction of a new Broad street entrance 

next to the lobby of RKO Palace . . . 

The new 4.000-seat Veterans Memorial auditorium, 

now under construction in the Civic 

Center near tlie RKO Palace and Loew's 

Broad, is expected to bow by Nov. 11. 1954. 

Biff Elliot. staiTed in Mickey SplUane's 

"I, the Jury," was in town last week for 

interviews in advance of the opeiilng at 

Loew's Broad . 

Ralph Graham, sisterin-law 

of Mrs. C, S. Graham of Columbus, 

appeared in the Kuhio beach scenes in "From 

Here to Eternity." She is the wife of Colonel 

Graliom, who is sUtloncd in Schofleld barracks 

near Honolulu, where many scenes for 

the picture were filmed. 

Drive-ln Celebrates Third Year 

HORSE CAVE, KY.—Tlie Twin City Drive- 

| 

In, numuKcd by Kenneth Bale, celebrated 

it.s third anniversary. 

a 

BoxorncE October 10. 195S«

. . Sid 

. . Domenic 

. . Kroger 

. . Herb 

. . Moe 

. . Two 

i 

CLEVELAND 

11 dd Leo Jones of Upper Sandusky. Joe 

Robins and Leon Enker of Warren to the 

list of tliose who attended the world series 

In New York . . Otto Braeunig. RKO office 

er. returned from a week's vacation 

Jules Livingston, former local Republic 

lesman who left here a couple of years ago 

en promoted to manage the New Haven 

ich. is again on the move, this time to 

,. Louis as manager . . . Carl Reardon, new 

U-I manager transferred to Cleveland from 

New Haven, reports that Sid Cooper, UA 

manager here until transferred to New Haven, 

and his family are happy there. 

"Kiss Me Kate" will have an unusual tradeshowing 

at {he State at 10 a.m.. October 26 

when the MGM picture will be shown on both 

2-D and 3-D . Vendeland, trucker for 

the film industry has one boy at Princeton on 

A .scholarship, another who graduated from 

Piinceton in electrical engineering and a 

third who re-enlisted in the army . . . "The 

Robe" is conspicuously advertised on a 25x50- 

foot billboard downtown, the first time this 

type of advertising has been used locally in 

many years. The contract with Central Advertising 

for the display, which is at the 

EucUd-Huron-Prospect intersection, is for two 

months. The pictuie opened Wednesday (7) 

the Hippodrome. 

at 

BUI Stahl, popular National Theatre Supply 

salesman, has packed up his family and 

moved to Seattle on a six-month leave. He 

was with the Los Angeles NTS branch before 

coming to Cleveland two year.s ago. The move 

is necessitated by his daughter's health. He 

is succeeded here by an old friend. Miles 

"Bud" Mutchler, a former local NTS salesman 

who for the past year has been an instructor 

at Ohio university in Athens. 

Ted Barker, l,oew's Theatre publicity director, 

issued 50.000 special discount cards 

to all of the local Protestant churches for 

the engagement of '"Martin Luther" at the 

Ohio ITieatre. The boxoffice admission is 

90 cents for matinees, $1.20 for evenings and 

50 cents children at all times. The prices 

with presentation of the cards are 75, 90 and 

50 cents. 

Lester Dowdell, Warner booker who has 

been ill the past three months, says "Thanks" 

to all of the industry members who contributed 

to the sick fund collected for him 

. . M. B. Horwitz' Haltnorth Theatre opened 

this week with the 3-D, "Fort Ti" and the 

Three Stooges 3-D short. Response was most 

satisfactory . . . Lockwood Jennings, manager 

of the Quilna Theatre. Lima, made an 

excellent tieup on "F\-om Here to Eternity" 

with a local appliance concern that didn't 

cost him a cent. The appliance company used 

extensive newspaper space to advertise that 

his product will last "from here to eternity" 

with additional copy .saying that "From Here 

to Eternity" is playing at the Quilna Theatre 

Soptembrr 27 to October 31 is Peter Rosian 

month at U-I . Belloni of the 

Brewster Theatre, Brewster, has his finger.s 

cro.ssed. He hopes to move into the new home 

he is building for Thanksgiving . . . Bernic 

Rubin of Imperial Pictures was In New York 

to buy more pictures . and Liz Och.s 

hope to leave here the end of this month to 

spend the winter in Florida . DudeLson. 

UA district manager for many years, is now in 

the TV business with offices in the Fox Theatre 

building. Detroit, DudeLson has the 

Michigan franchise to sell pictures to TV 

stations. 

Mrs. Marguerite Borisic is the new manager 

of the Diani Theatre. Rittman . theatres 

in this area are back in business with 

the coming of the fall season. They are the 

Ohio Theatre. Kenton and the Liberty Theatre. 

Lowellville. Both houses were closed 

for the summer . Babb, president 

of Hallmark Productions would appreciate it 

if persons who saw his first coast-to-coast 

TV program. "The Ern Westmore Show" on 

October 5. would write to American Broadcasting 

Co.. New York and comment on its 

entertainment value. Program originates 

from the Little Theatre near Times Square. 

New York City, daily Mondays through Fridays. 

4:30 to 5 p.m.. New York time. 

No Sales Tax Payable 

On 3-D Spectacles 

COLUMBUS—Bob Wile, secretary of the 

Independent Theatre Owners Association has 

made an intensive study of the tax status of 

3-D glasses and has issued, in bulletin form 

the rulings from the state sales tax division 

on this subject. 

Although some of the distributors have collected 

sales tax from exhibitors, he notes they 

have no legal right to do so. F\irthermore, in 

some instances the distributors have collected 

sales tax and have not issued stamps which is 

Drive-In closings are becoming more numerous. 

This past week the Midcity, Harris- 

a violation of the law. 

burg: the West 

The exhibitor, according to the sales tax 

Side, "Sfoungstown and the 

division, does not have to pay a tax on glasses 

Gloria. Lima, called it a season . . . Barry 

which are purchased for the purpose of resale 

to the public. The same holds true of the 

Bernard. RKO publicist, is working on a promotion 

for "Marry Me Again,"—first picture 

permanent type glasses which are rented to 

starring Marie Wilson and Robert Cummings, 

the public for a charge. If the glasses are 

each of whom have theu- own TV shows . . . 

given away, however, without any additional 

Arthtir Luthi jr.. .son of the owner of the 

charge, the exhibitor must pay the sales tax 

Luthi Sign & Display Co.. has returned to England 

to complete his studies at Oxford uni- 

and the distributor must collect it because 

in that case, the exhibitor does not purchase 

them for resale. 

versity . . . Word was received here by Herb 

Ochs of the death of Clyde Elliott, well-known 

"You are further advised," the bulletin 

independent distributor of "Falls Guys" and 

states, "that if you are selling glasses for 

"Citizen Saint," in Chicago of a heart attack. 

15 cents a pair and a patron buys three 

admission tickets and three pairs of glasses 

you are obligated to obtain a vender's license 

and charge a sales tax. The same holds true 

of glasses being sold at 10 cents a pair when 

a patron buys five or more pairs at one time. 

"The simplest way to avoid the nuisance of 

collecting sales tax Ls to handle each sale of 

more than 40 cents .separately. If a patron 

buys three tickets and three pairs of glasses 

for 15 cents each, handle it as two tickets 

and two pairs of glasses and then another 

ticket and another pair of glasses. In that 

way the entire transaction is exempt from 

tax." 

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BOXOFnCE :: October 10, 1953

'Eiernily' Is Far Ahead 

At Detroit With 250 

DETROIT— From Here to Eternity" continued 

to outdistance everything in sight 

downtown percentagewise, with business 

generally good last week. 

Average Is 100) 

Sword and the Rose (WD-RKO) Ada-iis—The 85 

Capitol— The All American (U-l); The Stand at 

Apoche River 'U-l) 90 

Fox—Wor Point UA), Kiss of Deoth (20th-Fox} 100 

(Col), Modison From Here to Eternity 4th wk 250 

Michigan Stolog 17 Para), Conquest of Cochise 

!Col) 2nd wk 110 

Polms The Wor of the Worlds iPoro); Meet Dr. 

Jekyll and Mr. Hyde ;U-I), 2nd wk 95 

United Artists Mr. Scoutmoster (20th-Fox), 2nd 

wk 100 

Second Week of "Etemily' 

Pulls 200 in Cleveland 

CLEVELAND—"From Here to Eternity" 

drew .such crowd.s in its second weekend at 

the Palace that several times the ticket booth 

was closed, and it did double average for the 

week. "The Big Heat" in six days at the 

Allen chalked up 130 per cent. 

Allen—The Big Heot (Col) 130 

Hippodrome All American (U-l); The Stond at 

Apache River (U-l) 80 

Ohio I, the Jury (UA), 3rd d. t. wk 70 

Poloce From Here to Eternity (Col), 2nd wk., adv. 

prices 200 

Stote Roman 80 

Holiday (Para) 

Stillman—War of the Worlds 95 

(Para), 2nd d. t. wk. 

Tower Abbott and Costello Meet Mr. Jekyll and 

Mr. Hyde (U-l); It Happens Every Thursday 

(U-l) 120 

H. C. Davis, Owner in Stanford 

STANFORD. KY—The Davis Drive-In. a 

mile west of here, is owned by Mr. and Mrs. 

H. C. Davis. 

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Extend Best Wishes 

Six Hartford Weeks 

11 

BOSTON— Nathan Levin. Allied Artists 

HAIiTFORD— "From Here to Eternity" wui 

jti,,| 

iJr 1 salesman here who was promoted to branch 

held for a sixth week, marking the first 

manager at Detroit, was Riven a farewell 

time since "Born Yesterday" that a film went 

luncheon last week i29i by Filmrow friends in 

for the month and half stay at E. M. LoeWn 

the roof garden of the Bradford hotel 

The film chalked up top trade during ILs laat 

Benn Roscnwald, MGM manager, served as 

week In spite of hefty oppo.slllon from other 

iincee. Among those at the head table were 

superior releases. 

Mycr Feltman. Ben Abrams. Herman Rifkin. 

'Average It 100) 

I. rry Callahan. Walter Brown, Maurice Wolf. 

Allyn- The Coddy 'Pora); The Gfeat Jc«m Jomei 

Raid IIP). 2nd wk 1 «0 

Miiry Goldstein, E. M. Loew. with Ed Morey 

E M Locw —From Here to ElernKy (Col), odv 

ining in from New York. 

prices, 6th wk 225 

VARIETY HONORS J. O. MOORE— Pol,—WIngt o* the Hawk tU-l); Thy Neighbor'! 

Rosenwald pointed out it was his first venire 

as an emcee and admitted to being "a 

PalGcc— City That Never Sleept tRep): King of 

Variety Club of Now England gave John Wife '?Oth.Fo») 90 

G. .Moore. Boston maaacer for Paramount 

the Rocetrock Rep) 80 

.:t scared" in the presence of such veterans at 

over a long period of years, a scroll in Strand- I, the Jury (UA); Mexican Manhunt (AA).IOO 

!uit chore as Arthur Lockwood, Maurice Wolf, 

rommemoralion of his ser\'ices to Variety 

Hy Fine, Sam Pinanski, Martin MuUin. etc. 

and in honor of his promotion to a.ssistant 

However, Wolf later remarked Rosenwald had 

eastern division manager of Paramount. Big Boston News Is 

well qualified" for membership in the club 

Left to right: Sam Pinanski, president of CinemaScope Debut 

.: luncheon speakers! 

American Theatres; Hugh Owen. Paramount 

ea-stem-southern division man- 

run row was the preparation for the New 

BOSTON—The biggest news on the first 

Harry Goldstein, RKO salesman who had 

.irked closely with Levin in activities of the 

ager; Moore, and Martin Mullin. president 

of New England Theatres. The affair Tuesday (6i at the Keith Memorial Theatre. 

England premiere of "The Robe" at 8:30 p.m. 

MDtion Picture Salesmen's club, presented the 

guest a combination brown leather was held at the Bradford hotel, Boston. This theatre went into two reissues while 

raveling bag and brief case. 

awaiting the first Cinemascope film of 20th- 

Ed Morey. a vice-president of AA, reluirked: 

"It is apt to inject a note of 

Fox. "From Here to Eternity" at the Orpheum 

and "The Cruel Sea" at the Exeter Iwth held 

-•briety into an affair of this sort when an Abraham Spitz Suffers 

well in their extended engagements. 

hi staunch friend leaves his home ground." 

Stroke at Providence 

Astor—The Moon It Blue (UA), except Sundoyi, 

Walter Brown, chief barker of the Variety 

4th wk 130 

'.ub of New England, presented Levin a rotisiiie 

grill as a farewell gift from the as- world's oldest exhibitor who was honored on Udi (Regal) 100 

PROVIDENCE—Abraham A. Spitz, the 

Beocon Hill Tonight at 8:30 (Cont'l); Daybreak at 

Boston tost of Sumotro (U-l); Rebel City (AA) . . 90 

-inbled group. Levin thanked the members his 100th birthday with a luncheon last winter, 

has suffered a severe stroke and is in Mcmoriol Dcvil'j Canyon (RKO), Below the 

Exeter Street-The Cruel Sea fU-l): 5fh wk 95 

i the Variety Club, the Motion Picture Sales- 

Sohoro (RKO) 90 

club, of which he is a past president; St. Joseph's hospital here where physicians 

Metropohton The Caddy (Para); City Thot Never 

Ben Abrams, under whom he worked as a film report he is in "depressed spirits." Until he Sleeps 'Rep), 2nd wk 85 

salesman: Razz Goldstein, Ed Morey and was stricken in mid-September, he went to his Orpheum From Here to Eternity Col), 6th wk. . . 95 

Paramount and Fcnwov—The Moonlighter (WB); 

Herman Rifkin. 

office every day for four hours. In the spring Mexican Monhunt AA) 90 

Also presented to Levin were an onyx of 1953 he was driven from his Providence Stotc—99 River Street UA, Luxury Girls (UA).. 85 

iouble-deck pen set properly inscribed from home to the Variety Club headquarters at the 

he Monogram-Allied Artists club, a set of Hotel Statler in Boston, where he chatted 

'Eternity' Gets Cream 

-olid gold cuff links suitably initialed from with members and the press. Although he 

is 

Herman Rifkin and a sterling silver envelope 

opener inscribed from District Man- 

has maintained an active interest in his real NEW HAVEN— All of the downtowners 

no longer actively managing a theatre, he Of New Haven Trade 

ager Ben Abrams. 

estate and leases on his property. 

shared in a prosperous week, but Loew's Poll 

got the cream of the business with "From 

In behalf of Levin, Rosenwald announced 

Here to Eternity." In its second week, the 

Columbia vehicle did double a normal week's 

the promotion of Jerry Callahan to city 

salesman for Allied Ai-tists to succeed Levin. 

Callahan has been with Monogram and Allied 

Artists since 1939 as a salesman. He started 

his industry career with First National Pictures, 

then went to MGM. Warners and Uni- 

•rrsal. serving for two years as branch manlier 

in Omaha, Neb. Born in Boston, he is 

:narried and has two children, aged 11 and 7. 

Frank Hyland was moved up to take over 

Callahan's territory along with his own in 

:;pper New England. 

1.000-Car Airer Slated 

Near Burlington, Mass. 

BOSTON—A 1.000-car drive-in will be built 

in Burlington. Mass.. where Routes 3 and 128 

converge, to be ready for a spring 1954 opening. 

The permit has been granted to Bob 

Waldman, an associate with Al Lourie in the 

Adams Theatre. Dorchester. To be called the 

128, the new open airer will cost about $250,000. 

William Black of Wellesley is the contractor 

and builder and has ordered the clearing of 

the land with the first bulldozer arriving in 

mid-October. 

Motion picture sources in West Germany 

are looking for relatively constant attendance 

throughout the present year. 

Theatre Inspector Retires 

NEW HAVEN—Theatre Inspector James 

Flynn has retired after 27 years of service 

in the fire department. He has been succeeded 

by Inspector Cyril Charboneau, who previously 

was attached to the fire marshal's office. The 

post of theatre inspector is equivalent to the 

rank of captain. 

trade, and was shifted to Loew's College for 

a third week. 

Crown— Llli MGM) 175 

Coliegc^-The Actress (MGM); Glory at Sea (Regol). 130 

Paramount Arrowhead {Pora); Sweetheorts on 

Porode (Rep) 95 

Poll—From Here to Eternity (Col), 2nd wk 200 

Roger Sherman I, the Jury (UA); No Time for 

Flowers (RKO) 90 

3-D Showgoing Burlesqued by Editor 

HARTFORD—Under the heading of "The 

Good Old Days," the Hartford Courant says 

editorially: 

•Remember how easy it was to go to the 

movies when you were a youngster? Walk 

up to the boxoffice, buy your ticket, stop for a 

bag of popcorn, and sit down. How things 

have changed today! You get your ticket 

the same way, but then comes the change. 

A pair of dark glasses. These Polaroid jobs 

won't fit over your regular specs. As a matter 

of fact you couldn't make them work until, 

after a half hour of squinting and squirming 

you finally get things into a near focuf. Then 

an announcement on the screen that there 

would be a reel-changing intermission. Part 

II comes on. You tried focusing again, but 

two flaming arrows burned our brow where 

only one should have been. 

"Three intermissions and four tear-stained 

hankies later you staggered out into the daylight. 

You started to worry about medical 

bills. Eye doctors' bills. Opticians' bills, nicks 

on your glasses from the Polaroid ones. You 

had gauged your one-and-a-half dimension 

eyes on the running board that was onedimension, 

now you'll wear the cast on that 

leg for three weeks, the doctor says. 

"Your entourage at your next cinema viewing 

will include a psychiatrist, bone specialist, 

eye doctor and a set of dual carburetors. Richard 

Halliburton crossing the Gobi will have 

nothing on you. numbers or expensewise. Will 

we ever have just plain good old unadulterated 

movies again, hey?" 

BoxorncE October 10, 1953 

NE 

79

ordered 

. . . Stanley 

. . Fred 

BOSTON 

•Pen thousand copies of the book, "From Here 

to Eternity," were sold on the first three 

days of the film's engagement here. Another 

shipment of the 75-cent edition of the novel 

was ordered, with bookstore officials stating 

that before the film leaves the Greater Boston 

playing area at least 50,000 copies are expected 

to be sold. 

David Berger, assistant to publicist Karl 

Fasick of Loew's Theatres, has resigned to 

return to Boston university to continue his 

studies ... J. Fleishman, managing director 

of Gan-Zohar Cinema of Israel, was here visiting 

bookers and looking over the equipment 

houses with an eye to buying for his chain 

of film theatres in Israel . . . John McGrail, 

U-I publicist who underwent an ulcer operation 

at Carney hospital, is well on the road to 

recovery and will be dismissed by October 20. 

That new 1954 white Jaguar with bright 

red upholstery seen in the district belongs to 

Joe Cohen, independent film buyer and 

booker. His daughter Leslie and Paul Roberts, 

both eight years old, the son of the George 

Roberts, were on the Jimmy fund TV show 

telling the public how they saved their pennies 

for the Jimmy fund drive . . . Lloyd 

Patriquin, new owner of the Warren Theatre 

Norman Glassman, wife of the general chairman 

of the convention committee for National 

Allied, is in the Lowell General hospital with 

a severe strep infection, while Mrs. Ray 

Feeley, wife of the executive secretary of 

Independent Exhibitors, has been released 

from the Norwood hospital. 

Raphael Sandlow, former manager of the 

Trans-Lux Theatre but more recently with 

ATC circuit, has taken over the operation of 

the Felsway Theatre, Medford, under the 

existing lease of Joe Hochberg. The theatre 

has been closed since June. With the tentative 

opening set for October 18, Sandlow is 

planning a policy of no matinees, except 

Saturdays and Sundays and single shows at 

night starting at 7:30. Sundays will be continuous. 

George S. Ryan, antitrust attorney, has 

taken new quarters In the Old State building 

at 209 Wa.shington St., but has retained hi.s 

same telephone number, Capitol 7-9115. 

Sam Wasserman Offers 

Stage at Court Square 

NEW HAVEN—Sam Wasserman, acting 

chief barker of Connecticut Variety Tent 31, 

has taken a five-year lease on the Court 

Square Theatre at Springfield and is offering 

play.s, musicals, operas, ballet and similar 

attractions at the 1,600-seat situation, Was- 

.serman .said he may show films on weekends 

when live shows are not available. Wasserman 

succeeded the Springfield Playgoers In 

operation of the historic Court Square, but 

will continue to cooperate with this civic 

group. 

The New Haven man, in show business for 

30 years, has a similar rental arrangement 

at Loew's Elm Street, Worcester, where he 

has presented legitimate offerings since the 

ces.satlon of regular film showings. He also 

presents stage programs Intermittently in 

other cities. 

CITATION TO WARNERS—Col. James 

A. Morgan, army air transport commander, 

eastern area, awards a citation for 

"Island in the Sky," Wayne-FeUows picture 

released by Warner Bros., accepted 

by Ralph J. lannuzi, left, Boston manager, 

as Arthur Morton, manager of the Paramount 

Theatre, where "Island" opened, 

looks on. 

SPRINGFIELD 

n fter a week of political and religious furore, 

which saw "The Moon Is Blue" opening 

at the Bijou, then announced as being withdrawn, 

and later being held with no withdrawal 

at all, the controversial film continued 

its local run, pending official action by the 

mayor's office and the police department. 

"Moon" opened September 28 and was announced 

as being taken out at end of Wednesday 

night's showing i30) by Manager Ralph 

Carenza. This announcement was followed by 

a complaint by United Artists, distributor, 

who threatened legal action in case of voluntary 

withdrawal. Carenza then reversed 

himself, said "Moon" would continue unless 

officially , to vacate by either Mayor 

Daniel B. Brunton, or Chief of Police Raymond 

P. Gallagher. 

The "Moon" furore started when a letter, 

written by Most Rev. Christopher J. Weldon, 

bishop of the Catholic diocese of Springfield, 

was read from the altars of some of the 

churches Sunday (27), the day before the 

film wa-s due to open. Churchgoers were informed 

that attending "The Moon Is Blue" 

would constitute a violation of the pledge 

to the Legion of Decency, and it asked both 

for a ban on the picture itself, plus a boycott 

of future pre.sentations. 

A change in the management of the Court 

Squai-e was announced by its owner, Gilmore 

As.sociates, Inc., giving a five-year lease on 

the historic playhouse to Sam Wasserman Enterprises, 

Inc., replacing the Playgoers of 

Springfield, who last year remodeled the 

Court Square for a program of legitimate entertainment. 

Wa-s.serman, who makes his 

headquarters in Worcester, has brought entertainment 

to this city in other years, but 

this is his first venture with a theatre. 

Film Series at Museum 

DETROIT—A .scries of revivals of pioneer 

motion pictures was started this past weekend 

at the Henry Ford Museum In Greenfield 

Village. Dearborn, under the title of "Great 

Films of the Century." The .series opened 

with the early Theda Baru cla.ssic. "A Fool 

There Was." a 1914 Fox Film release. Two 

matinee .showings arc being given Saturdays 

and Sundays, with a weekly change of bill. 

HARTFORD I 

Tôrris Keppner, partner in Burnside Theatre 

Corp., East Hartford, and Louis Lipman, 

Hartford auto dealer, have started construction 

of a 750-car capacity drive-in on Route 

32 in Mansfield, some three and a half miles 

north of Willimantic. The project, being 

at erected a cost of $125,000, will be ready 

for operation by spring. General Theatres 

will operate the new drive-in unit. 

Abe Bernstein of the Columbia field exploitation 

crew huddled with Sperie Perakos, general 

manager, Perakos Theatre Associates, 

New Britain, and George E. Landers. Hartford 

division manager, E. M. Loew's Theatres, 

on the world premiere of "The Big Heat." 

day-and-date at the Hi-Way and Beverly, 

Bridgeport, and E. M. Loew's, Hartford. Bernstein 

promoted a four-column art layout in 

the Hartford Times. 

Raymond M. Joyce, ex-owner of the Enoi 

i 

Memorial Theatre. Simsbury. is the new owner 

of the Moody School of Commerce. New Britain. 

Joyce plans to run the location as an 

evening school of accounting . R. 

Greenway, Palace manager, is the producer 

of a Fire Prevention week revue to be given 

at Bushnell Memorial October 10 at 10:30 a.m. 

Wealthy Ireland. Princess cashier, returned 

from a two-week vacation in Miami Beach. 

. . . Bill Daugherty, manager of the Lockwood- 

Gordon-Rosen's Webb, Wethersfield, gave free 

comic books to the first 200 youngsters in line 

at a Saturday children's matinee . . . Some 

500 Norwalk children were guests of the Norwalk 

lodge of Elks at a special performance 

at the Empress for benefit of the Jimmy fund 

drive, John R. Patno. manager, reports. 

The trade was saddened to hear of the 

death of State Police Commissioner Edward 

J. Hickey. Numerous industry representatives 

attended the funeral services in Hartford. The 

state police department has charge of Connecticut 

theatre inspection and public safety 

Warner's Palace, Norwich, has 

a new panoramic screen, with Manager John: 

E. Petroski plugging in newspaper ads for 

"From Here to Eternity": "See it on the large 

screen in southern New England!" 

Two Perakos houses, the Eastwood 

Hartford, and Elm. West Hartford, have 

dropped Monday through Friday matinees, 

with the suburban houses to run continuously 

on Saturdays. Sundays, holidays and nO' 

. . . Paramount 's "Littlei 

school weekends 

Boy Lost" was sneak previewed at the Allyn 

Offers 3 Features 

HARTFORD—A three-feature policy 

gone into daily effect at the Star Theatre; 

Hartford. 1.800-seat house operated by Com^ 

munity Amusement Corp. on North Main 

street. Robert G. Maurello. manager, said 

admission prices will not be changed. Th6 

theatre has been known as a western house, 

with minimum of three or four westerns on 

programs throughout the week. Heading CA( 

are Bcrnie Men.schell and John Calvocore: 

May Turn to European Sources 

Guatemala City will turn to European 

sources for their films If U.S. and Mexican 

producers cense to supply them because Oil 

the Increased tax. 

BOXOFHCE October 10, 195JI

. . Harry 

. . Harold 

. . Leon 

. . The 

NEW HAVEN 

•rniman FerKUson, manager of the Whitney 

Tlicntre In Hamden for 12 years, has reiRned 

to Join the sales staff of the Lincoln- 

Mercury agency here. He originally was with 

I he local Cadillac distributor before entering 

the theatre business. His son Fianlc is manager 

of the Whalley Theatre . 

Saltz 

has taken over as manager of the Universal 

exchange, succeeding Carl Reardon, who was 

promoted to Cleveland manager. Saltz foriiurly 

was U-I sales manager in Philadelphia. 

,lohn Scully, district manager, was in town 

:or the changeover. 

Lou Brown, advertising and publicity chief 

for Loew's Poll-New England Theatres, has 

been elected treasurer of the Sprin? Glen 

Community Council, a civic group in the Hamden 

suburb . . . Jim Darby, manager of the 

Paramount Theatre, was in Boston for a New 

England manager's meeting . Jakubson, 

office manager for MGM, took an early 

October vacation and spent most of the time 

golfing . . . Harry Feinstein and Jim Totman 

of Stanley Warner Theatres spent three days 

in Boston on business . . . Morris Keppner 

of 

the Burnside Theatre was a Filmrow visi- 

Judge Clifford Sturges of the East Haven 

town court warned that authorities will not 

tolerate disturbances by teenagers in the Capitol 

Theatre, as he disposed of the case of an 

18-year-old charged with participating in a 

lommotion which annoyed older patrons. The 

youth was given a suspended 30-day jail sentence 

and put on probation for six months. 

Prosecutor Robert Taylor said the management 

has reported numerous cases of disorderly 

behavior by young people. 

"The Torch Song" was sneak-previewed at 

the College . . . Mrs. Lorraine Papa, manager's 

secretary at Univer-sal, had the staff at her 

home for a farewell party honoring Carl 

Reardon. He was presented a portable radio 

... A familiar face was seen on Filmrow 

tor the first time in some years when Lucille 

Baranski temporarily filled the cashier's spot 

at U-I. She was with the exchanges for many 

years before leaving to devote her time to her 

home . Shaw, Loew's Poli-New England 

head, w'as in Worcester to supervise the 

installation of a panoramic .=creen. which 

was first used to show "From Here to Eternity." 

Watertown Airer Case 

Put Off Indefinitely 

HAirrK()HI> A Stat.' police depiirtmciit 

hearing on the application of Fred Quatrano. 

Waterbury exhibitor, for authority to build a 

drive-In theatre in Watertown, a Waterbury 

suburb, has been postponed indefinitely. 

Watertown property ow^ners who have objected 

to the propo.sed theatre development, received 

letters from the state police headquarters. 

Hartford, informing them of the postponement. 

The letter said only that the delay was 

caused "by reasons beyond the control of the 

department," reported Francis Killorin, who 

has been acting as spokesman of the drive-ln 

opposition. Quatrano said no work will be 

performed at the site until the hearing in 

Hartford has been held. Opponents of the 

drive-ln charge that the site Is a traffic 

hazard and that a drive-in theatre would 

lower land values in that area. 

NEW HAMPSHIRE 

•The Manchester Drive-ln offered the Marciano-LaStiirza 

fight film for four days. 

This ozoner is holding "family early bird 

shows" now that daylight saving time has 

ended. The Pine Island Drive-In in Manchester 

also went on a new schedule, conforming 

with standard time. 

Peter D. Latchis, veteran film exhibitor in 

Keene, had a suit against the town of Dublin 

on the docket for the session of Cheshire 

county superior court. Latchis claimed a town 

road situation resulted in extreme erosion and 

water damage at his summer home in Dublin. 

Marion F. Rich. 68. who was a Pathe News 

cameraman prior to World War I, died recently 

at his home at 699 Lafayette road. 

Hampton . governor's council has denied 

requests from Pi-oducer Louis DeRochemont 

and several other Newington residents 

for acce.ss to a section of the propo.sed 

Rochester toll highway, which was approved 

by the council and Gov. Hugh Gregg. 

Airer Changes Hands 

From Mideast Edition 

MADISONVILLE, KY.—The new co-owners 

of the Dixie Drive-ln on East Center street 

are Paul Jenkins of Central City and Richard 

Oexman of Owensboro. They announce that 

improvements are planned. Joe Brinkley of 

Madisonville will assist in the management. 

FALL RIVER 

C*our of the Nathan Yamlns Uêatres. lh< 

Durfee, Empire. Capitol and Park, nr 

publishing dally In their ad.s nameA of m-. 

eral Oresit Fall River resldenU Inviting th'ii. 

to call at the theatre boxofflco with ii c(.|r. 

of the ad and receive two tickets gfxxl (

I IS 

Once 

The need for blood is greater than ever, not only for men 

wounded in combat, but here at home ... to cure disease, to meet 

accidents and disasters, and to prepare for civil defense. 

Our quota can ONLY be met, if those who give keep on 

giving . . . regularly! 

You CAN give more than once ... as often as every three months 

with complete personal safety. The more often you give the more often 

you save a life. For every pint of blood you give goes to someone 

who needs it desperately. 

Remember . . . once is NOT enough. Give blood again and again! 

Call your Red Cross, Armed Forces or Community Blood Donor Center 

for an appointment to give blood today. 




you— and your company- are domg 

o 

ooooooo 

job for the National Blood Program. 

needed 

HAVE YOU GIVEN YOUR EMPLOYEES TIME 

OFF TO MAKE BLOOD DONATIONS' 

HAS YOUR COMPANY GIVEN ANY RECOG- 

NITION TO DONORS? 

DO YOU HAVE A BLOOD DONOR HONOR 

ROLL IN YOUR COMPANY? 

HAVE YOU ARRANGED TO HAVE A BLOOD- 

MOBILE MAKE REGULAR VISITS^ 

HAS YOUR MANAGEMENT ENDORSED THE 

LOCAL BLOOD DONOR PROGRAM? 

HAVE YOU INFORMED EMPLOYEES OF YOUR 

COMPANY'S PLAN OF CO-OPERATION? 

WAS THIS INFORMATION GIVEN THROUGH 

PLAN BULLETIN OR HOUSE MAGAZINE? 

HAVE YOU CONDUCTED A DONOR PLEDGE 

CAMPAIGN IN YOUR COMPANY' 

HAVE YOU SET UP A LIST OF VOLUNTEERS 

SO THAT EFFICIENT PLANS CAN BE MADE 

FOR SCHEDULING DONORS' 

Remembet, as long as a single pint of blood 

may mean the difference between life and 

death for any American ... the need lot 

urtentl 

give it 

again and again 

NATIONAL BLOOD FROORAM 

BOXOFFICE October 10, 195*

Alberta Is Leading 

Theatre Building 

VANCOUVER- Till' new Lcduc Drivc-Iii 

at Leduc wa.s opciifd recenUy in the heart of 

the oil fields. Alberta 25 miles from Edmonton. 

It is equipped with a 64x58 screen 

and 3-D equipment, accommodates 360 cars 

and has room to expand for another 240 

cars. A. E. Staniland of Edmonton, who 

operates a theatre there In association with 

Gordon Gaetz and C. Evans of Leduc, constructed 

the $80,000 airer, which is managed 

by Ray Chabillion. 

J. Cheladyn has opened his $60,000, 400- 

car drive-in at Olds, on the Calgary-Edmonton 

highway. 

Bill Schulz opened his new 275-seat Vogue 

at Black Diamond, Alta. It Is the town's first 

SSmm house. 

Fowler Bros, of Edson, Alta., is building 

a 225-car drive-in near the railroad town. 

Local businessmen are building a 550-seat 

theatre in Holden, Alta., to cost $50,000. 

Theatre business, both indoor and outdoor, 

Is expanding faster in Alberta than in any 

other Canadian province. 

'Coeur de Maman' Opened 

In Montreal St. Denis 

MONTREAL—Frontier Films, Ltd., a Montreal 

producing company, premiered its first 

feature, the French-language "Coeur de 

Maman," at the St. DenLs Theatre recently. 

The company currently is producing its 

second feature, "L'Esprit du Mai," and next 

will produce a series of 39 detective dramas 

for release on the American television market, 

following which it has on its books a 

third feature, and is negotiating for further 

television programs. 

"Our major advantage in producing for 

American television," company officials state, 

"Is the price factor. We can produce good 

quality entertainment films for a fraction of 

the cost current in California or New York. 

The quality of our product can be underlined 

by the fact that we recently won the top international 

award for a one-minute television 

spot at a competition held in Chicago." 

The president and producer of Frontier 

Films is Richard J. Jarvis, who has been in 

the Canadian film industry since the war, 

and prior to that has a background of filmmaking 

with both the RCAF overseas and 

the National Film Board. 

The company has imported directors from 

Paris and New York and has used local talent. 

Frontier Films was formed in May 1952 for 

promoting the production of entertainment 

films for theatrical and television release, and 

also the production of documentary and advertising 

films. 

TV in Two Languages 

MONTREAL—A second television station 

Will be installed here before the end of the 

year to give both French and English-speaking 

viewers a transmitter broadcasting in 

their own language. R. P. Landry, CBC director 

for Quebec, announced Frenchlanguage 

programs will continue to originate 

In Montreal but will be broadcast over only 

one channel. The English program service 

originating in Montreal will be supplemented 

by CBC television network service. Landry 

said CBC had placed an order for the second 

transmitter and it is hoped it will be operating 

in November. 

FPC Chief Says Industry 

On Threshold of New Era 

TORONTO— Managers of approximately 

100 Famous Players Canadian theatres In 

eastern Canada as well as numeroas circuit 

partners turned out for the division FPC 

convention at the King Edward hotel, which 

opened with an Impressive demonstration of 

Cinemascope Sunday afternoon at the Imperial 

Theatre, followed by special screenings 

at night in Shea's. 

Optimism over the future of FPC and the 

motion picture industry was the keynote of 

the three days of discussions which opened 

Monday morning under the general direction 

of Morris Stein, eastern division manager, 

and featured addresses by President J. J. 

Fitzgibbons, Vice-President R. W. Bolstad and 

other 

executives. 

Fitzgibbons stressed the start of a new era 

in the film industry as a result of Cinema- 

Scope and other processes and better pictures. 

Fitzgibbons paid tribute to the loyalty 

and cooperation of the company's army of 

employes, and declared that the industry as 

a whole was on the threshold of a great 

new era. 

Vancouver First Runs 

Strong on Promotion 

VANCOUVER—The downtown theatre boys 

have been going strong on publicity. 

Wally Hopp of the International Cinema 

had a nice tie-in with New York Furs, Inc., 

for "The Lady Wants Mink," with eight models 

wearing $75,000 worth of furs on stage, 

which was a big help to his gross on a 

usually off-night. 

Charlie Doctor, Capitol manager, advertised 

his opening of "The Story of Gilbert and 

Sullivan" as the North American premiere, 

with spotlights, red carpet, costume judging, 

prizes and Lon Chaney jr. and top civic officials 

on the stage. A contest was run in the 

News-Herald, the winner having to pick out 

the various Gilbert and Sullivan musicals 

from the scenes on the screen and pictures 

in the News-Herald. He had the mayor sign 

a city proclamation for a Gilbert and Sullivan 

week in Vancouver for the run of the 

picture. All papers gave the show top publicity. 

International Film Distributors which is releasing 

the picture is posting $1,000 in prize 

money for the best exploitation of "G&S" in 

the Dominion. 

Dick Letts of the Strand covered the town 

with window cards on "Lili." The picture led 

the town and was held over. 

Adult Films at Airer 

WATERDOWN, ONT.—The Clappison 

Drive-In barred all children under 16 for the 

engagement of "Innocent Outcast" and 

"Caged Women." 

Big Screens Aid Coronation 

TORONTO—J. Arthur Rank's "A Queen Is 

Crowned" and IFD's "Elizabeth Is Queen" have 

been given a new lease of life by installations 

of wide curved screens in various theatres of 

Ontario. 

Among tho,se who dealt with Ir.dlvldual 

departments were J. J. Fitzglbboas jr , 

general 

manager of Theatre Confections ; President 

P. D. Brown and Manager George Cuthbert 

of General Theatre Supply Co.: James 

R. Nairn, director of publicity and advertising, 

and Jules Wolfe, construction and maintenance 

supervisor. Ben Geld.saler. manager 

of the booking department, had charge of 

the program of screenings, made up largely 

of 

trailers. 

District managers participating in the proceedings 

Included Dan Krendel of Toronto, 

Robert Eves, suburban supervisor; R. S. Roddick 

of Halifax, T. R. Tubman of Ottawa, 

William K. Trudell, London, and Eugene Fitzgibbons, 

supervisor at Windsor. 

Cinemascope installations have been completed 

at the Toronto Imperial and the Winnipeg 

Capitol and will be effected in November 

at the Capitol in Windsor, the Capitol at 

Ottawa and at other units. The sessions 

closed with a banquet Wednesday night which 

was attended by invited guests, Including distribution 

representatives. 

W. E. Winlerlon Stays 

As Sask. Ass'n Head 

SASKATOON, SASK.—W. E. Winterton 

was re-elected president of the Saskatchewan 

Motion Picture Exhibitors Ass'n at the convention 

held at the Bessborough hotel here. 

Others elected were P. W. Mahon, Prince 

Albert, honorary president; D. McKenzie, 

Estevan, first vice-president; J. Lumdholm, 

Swift Current, second vice-president, and I. 

Reinhorn, Regina, secretary-treasurer. 

Directors for the current year are D. Hood, 

Hudson Bay; F. Falkoner, Tisdale; W. Pyle, 

Rock Glen; N. Armstrong, Whitewood; L. 

Paine. Prince Albert; H. Durham, Shaunavon; 

N. Wai-ner, Saskatoon; H. Gunn, Regina; J. 

Watson, Regina; A. Crawford, Watrous; H. 

Humphrey, GrenfeU; G. N. Miller, Kelvington. 

and G. R. Miller, Wynyard. 

One of the most controversial topics was the 

projected Canadian Film Institute, which was 

finally endorsed on the fee basis submitted. 

President Winterton acted as chairman during 

the business sessions and as toastmaster 

diu-ing the closing dinner. 

Speakers included A. D. Turnbull, Montreal, 

chief engineer. Dominion Sound Equipment; 

Charles Maybee, Winnipeg, General Theatre 

Supply; A. D. Murchison, director of the hours 

and wages branch of the province of Saskatchewan, 

and D. Williams, chief inspector of 

theatres. The main speaker of the evening 

following the dinner was S. N. MacEachren, 

Saskatoon Board of Trade Commissioner. 

Fight Films Popular 

TORONTO — The M a r c i a n o-LaStarza 

heavyweight fight picture was proved highly 

successful in all types of theatres in this area. 

Prints were rushed into circuit houses, such 

as Famous Players and 20th Century Theatres 

around Ontario, into Loew's at London and 

various other situations. 

BOXOFnOE October 10. 1953 

83

. . From 

Saskatchewan Theatres Led Gain 

In '52 Receipts With 20 Per Cent 

OTTAWA—The official "advance release" 

of the Canadian government's final figures 

on the 1952 theatre business, made available 

here October 2, told of continued expansion 

by 3,416 theatres, drive-ins and halls, these 

units being 103 more than the 1951 total. 

Total receipts, exclusive of taxes, were S105,- 

459,183, the first time above the hundredmillion 

mark, compared with $96,319,583. The 

number of paid admissions was 262,950,287, 

which was 10,791,162 higher than in 1951. 

Amusement taxes rose to $12,975,298 from 

SI 1.887,226. 

A breakdown of the film entertaiimient 

centers showed 1.843 regiilar theatres, an increase 

of 35 for the year; 104 drive-ins, 22 

more than in 1951. and 657 halls where an 

admission is charged for film shows. 

All provinces showed higher theatre receipts 

last year, the greatest increase of 20 

per cent being recorded in Saskatchewan and 

the lowest at 5 per cent in Newfoundland. 

The number of theatres in Ontario increased 

by 10 to 541 while Manitoba showed 

'Moon' Holds in Toronto 

TORONTO—"The Moon Is Blue" played a 

ninth straight week in Toronto in its transferred 

engagement at three theatres. Fairlawn, 

Humber and Danforth, after doing six 

weeks at the main Odeon before the switch 

to make way for "The Cruel Sea," the special 

opening of which was delayed two weeks. 

Eyerythmg lor 

Top Prolits— 

POPCORN MACHINES 

AUTOMATIC CANDY VENDERS 

"'^VoPCOtM 

an increase of nine theatres to a total of 143, 

and Quebec by seven to 419 theatres. 

The regular roofed theatres accounted for 

94 per cent of total 1952 receipts. 95 per cent 

of amusement taxes and 94 per cent of all 

patrons. 

The aggregate receipts for regular theatres 

and drive-ins combined totaled $103,260,775, 

the community halls accounting for approximately 

$1,700,000 in net revenue, exclusive 

of taxes. 

The 1,843 standard- type theatres grossed 

$98,851,349 and had 247,732,717 paying patrons, 

compared with $4,409,426 in receipts for 

the 104 drive-ins which had 8,379,586 paid 

admissions. 

In 1951, the aggregate gross, exclusive of 

taxes, of the 1,808 regular theatres was $90,- 

936,110 and the revenue gain for last year was 

9 per cent, compared with a gain of 32 per 

cent for the drive-ins. 

Included in the 3,416 total of units were 

812 centers of community nature which were 

serviced by itinerant exhibitors and their receipts 

were $495,584. 

Premier Delays Bids 

On New NFB Center 

OTTAWA—The feud between the Dominion 

government and the capital city leaders over 

the propased transfer of the National Film 

Board headquarters from here to Montreal 

reached the conference stage Thursday i8) 

when Prime Minister Louis St. Laurent conducted 

a meeting of the federal cabinet to 

hear representations from civic leaders. 

Mayor Charlotte Whitton said the city offered 

a free site up to 25 acres in the suburbs 

for the new NFB building. He obtained a 

concession from St. Laurent, who agreed to 

delay the calling of construction bids for 

the planned film board structiu-e at Montreal, 

pending further study. 

Approximately 500 NFB employes here 

would be affected by a move to Montreal, it 

was contended, and mean a severe economic 

loss to Ottawa. According to a government 

estimate, the proposed plant would cost from 

$4,000,000 to $5,000,000. 

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THEATRE 

STREET ADDRESS 

TOWN 

NAME 

STATE 

posmoN 

MARITIMES 

TWTichael and Richard Murphy, two Newfoundland 

brothers, will be united after a 

25-year period because of a film shown in 

the U.S. and Canada. Richard was at a show 

when he recognized his brother in a film 

short descnptive of oU driUing in Texas. He 

resumed his efforts to find his brother, which 

he had given up several years earlier. Now 

the two are reported to be planning a reunion 

on Newfoundland and seeing together the 

film when it is shown in a St. Johns theatre. 

Father Sylvio Theriault of Edmundston. 

N.B., has an imusual diversity of activities 

for a clergyman. He manages a practically 

new theatre at Edmundston, which is owned. 

by the Edmundston diocese, and he is professor 

of philosophy and chaplain of Maillet 

college and chaplain of a pensionate at St. 

Basile, near Edmundston. The theatre is 

fully equipped to show sound films and seats 

about 700. 

Jimmy Coleman, manager of the Strand 

at Sydney, reports plenty of eulogies from patrons 

since the completion of a redecorating 

job. Incidentally, the Colemans favor Lunenburg 

for their armual vacation. On the 1953 

trip the Colemans were accompanied by Mrs. 

Coleman's two sisters . . . Carleton Brown. 

manager of the Family at Halifax, took time 

out recently for a trip to Boston, an 

.^tamping ground of his. He \-isited in St. 

John en route back to Halifax. 

No blame was ascribed to any other vehicle 

or person for an accident which resulted in 

the deaths of three persons near Bridgewater 

recently. Edgar Boudreau, also sometimes 

spelled Budro, was kUled. as was Miss 

Jean Carver. Kenneth Hopkins died in a 

Halifax hospital about two days after the 

accident. Boudreau was operator of a drive-in 

theatre. A coroner's jury at an inquest 

brought in a verdict the deaths were accidental. 

The car turned over on a soft 

shoulder. 

A proposal to build a drive-in at Lancaster, 

N.B., is reported being considered again. 

Plans for using a site near town at Quinlon 

Heights are being discussed. When originally 

presented to the city council and town plan 

ning board, the proposal was turned down. 

The drive-in lu-ge is reported to have affected 

another individual, who has been considering 

a site on the Marsh road about three miles 

east of St. John adjacent to the Coldbrook 

racetrack. 

Pat Hogan of St. John, manager of the 

maritime office of Famous Players, has been 

named to the New Brunswick division of the 

Navy League of Canada . 

Fredericton, 

emanates a rumor of a third drive- m being 

considered for that section. One of tliose 

now functioning was the first airer in the 

maritimes and is on the PYedericton side of 

the river. The second is on the opposite side 

of the St. John river, formerly known as 

Devon and previously St. Marys. A theatre 

chain is tied in with the rumor. But notliing 

definite is available. 

What was the first and expected to be Uie 

final vi.sil ol the Don Me.s.ser dance bund to 

Newfoundland was struck by a severe frost 

at Uie boxolfice, and the proposed tour 

curtailed. 

Seventy-two per cent of the 411 new fea-j 

ture films released in Denmark in 1952 wer«

I 

I 

1 small 

. . Free 

. . . The 

. . Kroger 

. . Len 

. . . Eddie 

. . . Ernie 

. . Tom 

. . Hye 

. . 

^^ 

TORONTO 

T K. Wallis, a former Canadian army captain 

' 

who has been active In theatre circles here, 

has been appointed manager of the Savoy 

at London by Llsha Sarlck, owner. Wallis 

-tarted his theatre career at Toronto In 1924 

iiid served with the Canadian overseas army 

:iom 1940 to 1946. returning to theatre work 

1947. then went back to the colors when 

Korean war broke out. 

A prominent worker in the Israel bond drive 

Grrater Toronto is Mrs. J. B. Goldhar. 

e of a well-known theatre owner. She Is 

Irman of the women's division for the 

ve and Is also the immediate past presint 

of the Toronto section of the National 

ncil of Jewish Women . . . Nicholas 

Monsarrat. author of "The Cruel Sea" story, 

currently at the Odeon and other theatres, 

spoke at the Empire club luncheon here at 

the Canadian club dinner at Hamilton on 

successive days. 

Delegates of the Motion Picture Theatres 

Ass'n of Ontario to the national conventions 

In Toronto during the week of November 

33 have been named as follows: MPTAO 

President J. D. McCuUoch of Petrolia and 

Jdorris Stein to the 1953 annual of the Motion 

ture Industry Council of Canada, and 

Main and Stein to the meeting of the 

tional committee of Motion Rcture Exhibitors 

Assn of Canada. They were named 

•t the Ontario MPTA monthly meeting of 

directors at which Vice-President W. A. 

Summerville presided. 

Gerald Sanderson, manager of the Towne 

Cinema, officiated a-s the producer and master 

of ceremonies for the Memory Music Hall 

'îty of York" to give them rights similar 

those of Toronto. 

A poll is being taken of members of the 

Motion Picture Theatres Ass'n of Ontario on 

the proposal to organize a Canadian Motion 

Picture Institute for public relations work, 

I 

lalong the lines suggested by N. A. Taylor, 

ipresident of 20th Century Theatres. The 

Dject will come before the industry council 

convention here in November. 

I 

I. H. Allen, chief of Astral Films, arranged 

a screening at Hamilton of "Pilgrimage Play" 

trips were offered as prizes in 

theatre tie-in promotions. Tom Daley of the 

University and Marc Hirsch of the Eglinton 

vere conducting a "Trip to Rome" contest 

:i)r their combined engagement of "Roman 

Holiday." The Savoy, where "Iniiocepts in 

Paris" is being shown, has the cooperation 

il the British-Overseas Airways Corp. for the 

iward of two air trips to France. 

R. and B. Flaherty, owners of the Strand, 

theatre at Beaverton, Ont. have 

launched the construction of a larger house 

there . . . Dominion Sound Equipment has 

made the installations in the modernized Playhouse 

at Hamilton, owned by Anthony Patza- 

Jim McDonough, manager of the 

*''"'!!J Tivoli, Tiv( Hamilton, promoted a contest for a free 

^*-1dLr diamond ring, courtesy of Howard's Credit 

Jewelers, for "Gentlemen Prefer Blondes." Ihr 

engagement being held for a .second week 

at $1 

top. 

Manager Jack Hunter and chief projectionist 

Fred Broadley of the Queen at Hamilton 

were all smiles when the Installation 

wa.s completed of a giant panoramic .screen 

in the 940-seat theatre, the second for the 

nearby city. The owner of the house Is J. L. 

Hunter . Babb of Wilmington. Ohio, 

and Hollywood is reported to have sold his 

drlve-ln Interests In Ontario. 

Because of objections by the Catholic 

church, Manager S. E. Taylor of the Vanity, 

Windsor, withdrew "The Moon Is Blue" for 

the Saturday matinee, substituting a double 

bill, "Blondie's Anniversary" and "Outcast 

of the Black Mesa." 

OTTAWA 

B mong the eastern Ontario managers at the 

Famous Players convention October 4-7 

were T. R. Tubman, Capitol, and William 

Cullum, Regent, Ottawa; L. J. Gauthier, 

Cartier, and G. Forhan jr., Montcalm, Hull; 

R. J. McLennan, Capitol, and L. E. Mitchell, 

Regent, Brockville; C. G. Markell, FPC partner 

at Cornwall, and E. O. Smithies, Capitol, 

and Vincent O'Leary, Grand, Kingston 

Aladdin Drive-In is the first of the 

outdoor theatres in this district to close for 

the season. Manager J. Stepenischen is taking 

over an indoor post in the city. 

Stan Helleur, new publicity director for the 

National Film Board, will set up his office 

here October 15 after a series of conferences 

at key points. He was formerly with Warner 

vaudeville show October 2 at the Eaton auditorium, 

Manager Fred Leavens of the 

which featured prominent Canadian 

performers . . . Prominent in the Toronto 

. 

Elmdale has booked The Four Knights on 

the stage for one week under the occasional 

fllm industry for years, Charles Cashman. vaudeville policy. The Four Lads appeared 

a member of the York township council is there in September ... A dinnerware premium 

policy has been introduced at the Century 

sparking a campaign for the incorporation 

Of a group of suburban municipalities as the 

by Manager C. 

Chamlierlain. 

A museum of war relics was featured by 

Manager Jim Chalmers in the lobby of the 

Odeon in behalf of "Desert Rats." The exhibit 

included a model of Hitler's chalet . . . 

Alan Ladd, winding up a stay in Ottawa, 

suffered a foot injury while playing with his 

children, hospital treatment being necessary. 

His departure for New York was delayed 

one day, but his dubbing of a part of "Saskatchewan" 

at the Crawley Films studio was 

completed. 

. 

Famous Players and Manager Ray Tubman 

loaned the Capitol for the Red Feather Revue 

Sunday night which introduced the Community 

Chest drive After a week at $1 

. . 

top at the Capitol. "Gentlemen Prefer 

Blondes" was taken over by Manager Bill 

Cullum at the Regent, same scale . . . Manager 

Frank Gallop of the Centre was well 

satisfied with results from the Marciano vs. 

LaStarza fight film . Larmour of the 

Star Top Drive-In staged an all-night show- 

October 2, 3. There was quite a crowd on 

hand at the cool dawn for free coffee and 

doughnuts. 

Producers Oppose 20 Per Cent Tax 

Foreign film producers are opposing the tax 

of 20 per cent of the receipts of film distributors 

in Guatemala City. 

WINNIPEG 

cm Novali advertued hU openUiR of "Tif 

Story of Gilbert and Sullivan " 

at the Capi 

tol a.s the North American premiere New 

paper comments were very favorable and tl.. 

picture should enjoy a long run In thi 

stronghold of Gilbert and Sullivan devotee 

Admissions were advanced for thlii hhowlng 

Albert D. Cohen, managing director of the 

Valour, again published one of Its famous 

folksy letters to the showgoing public. "It'« 

a long time since I've taken my pen In hand 

and personally recommended a picture to the 

patrons of the Valour ... I feel Justified, 

however. In this Instance, In giving my per- 

.sonal endorsement to the fine fllm Innocents 

In Paris' which Ls now playing ... If 

you do not feel that the picture Is two hour.s 

well spent, stop at the boxofflce on your way 

out. money cheerfully refunded." 

The Smiley Burnettc personal appearance 

show was canceled at the last minute here 

when the promoter failed to show up with 

the rental for the Civic auditorium. Only 300 

persons arrived for the scheduled opening 

The Grand showed the 

. 

Marciano-LaStarza 

fight pictures. Phil Young booked "Champ 

for a Day" as his top feature to complement 

the program . . . John Buckley of 87 Dagmar 

went to the Northmain Drive-In in a 1937 

Dodge sedan one night and arrived home in a 

1953 Plymouth convertible, and all it cost 

him was the price of admission. Mort Calof 

gave Buckley the new car in exchange for 

his old one as part of a contest the Northmain 

ran for the past several weeks. 

With the world series going full blast, exhibitors 

might just as well have stayed away 

from the exchange to buy or book or pay 

bills. Nobody could be found to do business 

with, since everybody was glued to the radio 

Newman of the Met cashed in on 

the ba.seball fever by showing "The Kid Prom 

Left 

Field." 

The Women's Institute of McCreary, Man., 

appointed a delegation of three to interview 

the local theatre management regarding a 

Saturday matinee of suitable films for children 

as suggested by the Children's Film 

Library of Canada . Pacey held "The 

Cruel Sea" for a third week at the Odeon 

Diamond, who will take over the 

operation of the Rialto November 1 as an independent 

exhibitor, has had his apphcation 

for membership accepted by the Manitoba 

Motion Picture Exhibitors Ass'n. A drive for 

membership increase in the province soon will 

start rolling with the aim of increasing the 

rural members, who come under a special 

minimum nominal annual membership fee. 

To attract attention in a small amount of 

.space due to a limited budget, the State advertised 

its Russian program by using boldface 

Russian type in its newspaper ads. The 

State similarly promotes its Yiddish programs 

with Yiddish type . Bossin writes that 

Harry Silverberg of the Northmain Drive-In 

will add a swimming pool to the playground 

next year. 

A Safeway coolung school was under way 

at the Plaza . . . The polio epidemic has diminished 

sufficiently for parents to permit 

their children to attend the movies. 

If the Guatemala ©ity persists in the increased 

film tax U.S. and Mexican producers 

may cut off the supply of films. 

October 10, 1953 

85

. . Showing 

. . Cine-France 

. . "Les 

. . Mrs. 

. . Discoverer 

. . Max 

. . Ivan 

. . 

MONTREAL 

Twentieth-Fox is planning a film about King 

Solomon, according to a request sent to 

McGill university for information regarding 

an important point of Biblical historj'. The 

producers were uncertain as to whether the 

Queen of Sheba. whose visit to Solomon is 

described in Chapter 10 of the first book of 

Kings, should be cast as a white woman or 

Negress. The McGill hLstorian replied that 

a white woman should be given the role. "The 

Queen has been connected with Africa by 

legends, but these are without foundation." 

the professor commented. 

Lionel Shapiro, former Montreal news 

writer, author of two successful novels, one 

of which was used for a Hollywood script, 

has written a television play. "The Bridge." 

which London critics are praising . . . Alan 

Ladd is hospitalized in Ottawa with a fractured 

foot sustained while playing with his 

sons after finishing a film in western Canada 

. of an Associated Screen 

News color documentary film. "Voyageurs de 

Quebec" wa-s featured at a Lions club luncheon 

in the Chateau Frontenac in Quebec City. 

John Dufort, proprietor and manager of the 

Crystal Palace Theatre here, is a patient in a 

hospital at Boston. Mass. . Roger 

Lalonde, proprietor of the Colonial in Plessisville, 

was a Pilmrow visitor . . . "Operation 

A-Bomb." an RKO-Pathe production, is being 

shown at the Capitol . Enfants Nous 

Regardent" inaugurated the Cine-Club arts 

and science film season . of 

three ancient villages of the Huron Indians 

near Quebec City. Wilfrid Jury, w^ho has also 

by his research shown that the body of the 

great explorer Samuel de Champlain is no 

longer in the Quebec chapel where it was 

interred 300 years ago. exhibited films in color 

illustrating his researches at an archaeological 

meeting in Quebec City. 

A motion picture projector and a radio receiving 

.set were among the loot taken from 

the Montreal Catholic high school by a workman 

who has been committed for trial . . . 

Theatres normally announce long runs by 

weeks. It remains for the Avon to advertise 

that "The Seven Deadly Sins" is now in its 

fourth month there. 

At Arrow Films, John Filion, manager, left 

to spend a month in the maritime provinces 

on business. Beatrice Turcotte was added to 

the office staff . . . The fourth film to be 

shot in Jasper National park this year, Columbia's 

"The Human Beast," starring Rita 

Hayworth, was .scheduled to commence October 

15. It is now reported that she has refu.sed 

the role in order not to complicate Dick 

Haymes' relations with the immigration department 

. premiered at the 

University of Montreal "Le Judas," story of 

a modern Judas. Cardinal Leger attended the 

presentation. The role of Judas was interpreted 

by Mariano. 

"Romance of Transportation," awarded 

first prize in the animated class at this year's 

Cannes festival, a National Film Board production, 

will be includBd In the omnibus program 

of the Ford Foundation on the CBS-TV 

network Sunday, October 25, from 5 to 6 p.m. 

The latent Eye WItnewi release, No. 54, of 

the National Film Board series, comprises an 

exciting picture of Vancouver's Little League 

baseball, Canada's largest automobile assembly 

llnis at work, and freight cars going to 

a 

sea on the 45-mile ferry from Vancouver to 

Squamish in the Pacific Great Eastern rail 

system. In the railroad picture, tides set the 

time tables as freight cars make the six-hour 

journey both ways on a barge towed by a tug 

turned seagoing locomotive. 

VANCOUVER 

r\n vacations were Roy McLeod. Hastings 

manager, who went to San Francisco; 

Gordon Thomas of the Cinema, to Reno, and 

Irene McKendry of RKO, to the Kelowna 

fruit belt . . . Empire-Universal had four 

prints of the Rocky Marciano-Roland La- 

Starza fight on local screens Monday (28) 

... A total of 184,195 persons saw the 54 performances 

of the Theatre Under the Stars in 

the outdoor theatre in Stanley Park, breaking 

the seasonal record. 

Despite a crackdown by the police on teenage 

hoodlums, both drive-in and outdoor theatres 

here still are having trouble with rowdies 

. . . Renovation of Ken Leach's 885-seat 

Variety in Calgary is under way with the 

house being closed for the work which includes 

a rebuilt lobby, reseating and a new 

front . . . The 

cowtown . 

Variety is the oldest house in 

Chechick of Mayer Enterprises, 

owner of the Delta Drive-In, was severely 

injured in a highway crash on Lulu 

Island near here . . . The Mounties are having 

the same headache as theatre business with 

manpower shortages, blaming high wages in 

industrial plants. 

Clyde Gilmour, Vancouver Sun motion 

picture editor, was back from Toronto where 

he appeared on several CBC-TV shows . 

Doug Matthews of Totem Lumber Co. is the 

new secretary of Vancouver Film Society . . . 

Paul FieiTO, who was a featured player in 

"Perilous Journey," appeared at the Cinema 

Theatre when the picture was on the screen. 

He was here on a visit to his parents who 

live in the Eraser Valley Ackery, 

. 

Orpheum manager, is adding 45 minutes of 

cartoons each Thursday night in addition to 

his regular show. 

Several drive-in theatre operators in this 

area, encouraged by the recent upturn in 

business, are considering remaining open 

throughout the winter for the first time by 

using in-car heaters ... In town were 

general 

Haskell Masters Warners Canadian 

manager; Ralph Foster, in charge of WB 

16mm distribution, and Irving Herman, 

Canadian publicity chief. They briefed Earl 

Dalglei.sh, local manager, on future product 

and wide-screen developments 

Manley, Canadian representative for Republic, 

was here on his first visit to the coast 

since his appointment. 

An addition to local theatre Row is Ernest 

Doctor, son of Charlie Doctor, Capitol manager, 

who will be assistant to Wally Hopp, 

International Cinema manager, replacing 

Irene Edie, who retires to become a housewife 

. . . Bill Forward, manager of General 

Theatre Supply, and Frank Troy, manager 

of Theatre Confections, attended the Western 

FPC convention at Winnipeg ... A strike 

of 4,000 lumber workers is hurting the northern 

towns of British Columbia with Prince 

George and Que.snel affected the most. 

Tlie Danl.sh government allocated 3,950,000 

Danl.sh crowns for dollar remittances from 

film revenues for the present year. 

'Lili' Opening Takes 

Lead in Vancouver 

VANCOUVER— Business was spotty here 

last week. "Lih" was the town's best. "The 

Cruel Sea." in its fourth week, still did well 

and held. The Plaza and Hastings, on a daydate 

booking of "The Great Sioux Uprising," 

added the Marciano-LaStarza fight films 

which gave both spots a better than average 

week. 

Capitol So This Is Love (WB) Fair 

Cinema The Lody Wants Mink (Rep); Perilous 

Journey (Rep) 

Orpheum Dongerous When Wet (MGM) 

Fair 

Fair 

Paradise Fort Vengeance (AA); Bochelor in 

Paris iLP) Fair 

Plaza and Hastings The Greot Sioux Uprising 

(U-l); Morciano-LoStorzo fight film Good 

Lili Strand (MGM) Excellent 

Studio The Sea Around Fair 

Us (RKO) 

Vogue The Cruel Sea :JAR0), 4th wk Good 

"Actress' Grosses Well 

At Toronto Loew's 

TORONTO—"The Actress" at Loew's, one 

of the few new pictures here, registered a nice 

gross, but the take for the second week of 

"Stalag 17" at the Imperial also was high 

There were holdovers at five theatres. 

In the sophisticated group, "Lili" continued 

to enchant at the Towne Cinema for a tenth 

week while "Folly to Be Wise," British film, 

remained for a second week at the International 

Cinema. The Studio started well 

with the Canadian premiere of "Concert of 

the Stars," Russian sequel to "Grand Concert." 

while the Savoy found "Innocents in Paris" 

good for a fifth week. 

(Averoge Is 100) 

Eglinton, University Roman Holiday (Para;, 3rJ 

Hyland—^Senevieve (J ARO), 5th wV. '.'.'.'.'.'.. if 

Imperiol Stolog 17 Poro), 2nd wk J. 

Loew's The Actress ,MGM) 

Norfown The Story of Three Loves (MGM 

d. wk '^f 

t. 

Odeon—The Cruel Sea iJARO), 3rd wk 

Sheas Second Chonce iRKO) ; 

Tivoli, Capitol The Snows of Kilimonjoro 

(20th-Fox); Mystery Junction (Br.) JC 

Uptown Halt o Hero iMGM) 105 

NFB Expert Says Hurry 

Has Killed 3-D Films 

OTTAWA—Prior to leaving for a demonstration 

in New York City. Chester Beachall 

of the technical research branch. National 

Film Board, contended in a speech here thai 

tlie Hollywood industry had "killed" threedimension 

films as an entertainment medlu 

by producing faulty pictures. 

The studios had been in too much of 

hurry, he said. The early stereo pictures we 

shot at set distances, he explained, but 

margin of error was too great, distortion 

scenes being evident at the converging poll 

of the two cameras. Because of focus fault 

patrons had headaches. 

Beachall claimed that a new range-find^ 

ing 3-D camera had been developed by Na 

tional Film Board which corrected the out-of-^ 

focus difficulty at any distance. Tlie 

' 

equipment was to be demonstrated before 

motion picture engineers at New York. 

Bob Cooley lo Spokane 

' 

SPOKANE, WASH— Robert Cooley, 

has been at the Orpheum in Portland, 

taken over the assistant managership of 

Fox Theatre In Spokane under city Mana 

Jack Hamnker of Evergreen Theatres. Coole 

who Is a professional magician, has been wit 

Evergreen Theatres since 1948. 

BOXOFnCE October 10. 19

1 Drive-In 

I 

6 llOtrai 3!)r)MJJ)i?!Jl!)£ 

he EXHIBITOR HAS HIS SAY ABOUT PICTURES 

ALLIED ARTISTS 

Malr In Monte Carlo (AA)—Merle Oberon. 

rd Todd, Leo Genn. A waste of film 

good Technicolor as well as a good play 

Played Wed., Thurs.—H. Hoppe, Grand 

atre. Mirror, Alberta. Small-town and 

patronage. 

•^"•Flat Top (AAt— Sterling Hayden, Richard 

Carlson, Bill Phlpps. Actually, not much more 

than a .series of naval aviation action shots 

taken during World War II. Color good. Just 

cleared expenses. Played Tues., Wed. Weath- 

Cool and clear.—James H. Hamilton, Pine 

Theatre, Picayune. Miss. Smalland 

rural patronage. 

T of Texas (AA)—Wayne Morris, Rick 

1, Robert Lee Bice. This is a different 

western with a narrator telling the true 

handled by Texas Rangers and it went 

surprisingly well with young and old. 

and pleased us, who hate ordinary 

ems. Ran three cartoons with it which 

all. Played Fri., Sat. Weather: Hot 

humid.—Walt and Ida Breitling, Corn- 

Theatre, Comfrey, Minn. Village and 

jtry patronage. 

COLUMBIA 

llfornia Conquest (Col)—Cornel Wilde, 

Wright, Alfonso Bedoya. Better than 

rage with plenty of humor by Cornel Wilde. 

performances throughout. This one will 

if you can get them in. Played Fri.. 

,t.—H. Hoppe, Grand Theatre, Mirror, 

rta< Small-town and rural patronage. 

uggler, The (Col)—Kirk Douglas, Milly 

e, Paul Stewart. Not one of Kirk Doug- 

's best but good entertainment none the 

less. A different type picture which breaks 

the monotony once in a while. Good in any 

town. Played Wed., Thurs. Weather: 

.—Walt and Ida Breitling, Comfrey Thea- 

Comfrey, Minn. Village and country paige. 

Posse, The (Col)—Broderick Crawford, 

m Derek, Charles Bickford. A very differii 

western, which is appreciated any time, 

vever, comments were very much divided. 

at, business was good for August and the 

It! Excellent for drive-ins. Played Sun.. 

Q.—Ralph Raspa, State Theatre, Rivese, 

W.Va. Small-town and rural patronage. 

(Pathfinder, The (Cob—George Montgomf, 

Helena Carter, Jay Silverheels. This gave 

almost average draw for one day. Being so 

rt, it would be better for the weekend 

Die bills. Played Sun.—J. C. Balkcom, 

ay Theatre, Gray, Ga. Small-town and 

patronage. 

LDPPERT PRODUCTIONS 

Tall Texan, The (LPi—Lloyd Bridges, Lee 

J, Cobb, Marie Windsor. Lloyd Bridges comes 

through with a fine job in heading a small 

" lit well-selected cast in a big. rough action 

that is refreshing enough in the story 

partment to whet the appetites of movie 

oppers. Bought "A Day in the Country" and 

threw this in to make a pleasing package. 

Gave us one of the best mldweeks of all time 

which Is something for this year of bad 

biz" Played Wed., Thurs. Weather: Rain.— 

Bob Walker, Uintah Theatre, Frulta. Colo 

Small-town and rural patronage. 

White Goddess (LP)—Jon Hall, Ray Montgomery, 

M'Uiss McClure. At one time Jon 

Hall meant money In the bank. Now he Ls 

cast In roles such &s this one and no one but 

the children pay any attention. Played Fri., 

Sat. Weather: Hot—Ralph Raspa, State 

Theatre, RlvesviUe, W.Va. Small-town and 


Another Champion 

For the Champions 

r-VERYTHING I HAVE IS YOURS 

(MOM)—Marge and Gower Champion, 

Dennis O'Kcefc. A guy could go 

crazy trying to predict what would drag 

'cm in anymore. Friends of mine who ran 

this hot in big towns and small cried so 

long and loud that I shunted it around 

like it was full of contagion. Leo's boys 

were so proud of it that they wouldn't 

let me forget I had it under contract. 

Well, finally 1 closed my eyes, grabbed a 

date and made ready to take my medicine. 

What sweet medicine it was! These 

Champions are just about the nicest thing 

to happen to this business in years and 

this little number is one of the best. Business, 

wow, what a surprise. Best midweek 

for some time. Played Wed., Thurs. 

Weather: Hot.—Bob Walker, Uintah 

Theatre, Fruita, Colo. Small-town and 


METRO-GOLDWYN-MAYER 

Above and Beyond (MGM)—Robert Taylor. 

Eleanor Parker, James Whitmore. Now here 

is something different. I have never "felt" a 

picture before I saw this one. Good acting 

(excellent should be the wordi, good story, 

good photography and boxoffice "above and 

beyond!" Played Sun., Mon., Tues. Weather: 

Lovely. — George Yarbrough, Washington 

Shores Drive-In Theatre, Orlando, Fla. Negro 

patronage. 

Arena (MGM)—Gig Young, Jean Hagen, 

Polly Bergen. This was the best received 

3-D picture of the five we have played. The 

rodeo scenes were good, the print was good 

and it ran off like a charm. If you have 3-D 

installed and have horse lovers in your town, 

give this your best time. It will help to put 

over 3-D in small towns and help take away 

the bad taste from some of the previous 

3-D horror films. Played Sun., through Wed. 

—Bill Danelz, Border Theatre, Elmore, Minn. 


Bright Koad (MGM)—Dorothy Dandridge, 

Philip Hcburn, Harry Belafonte. This has 

an all-Negro cast and I was doubtful whether 

I should use it. I had read the story in a 

magazine and was very Impressed. Decided to 

use it on my weekend double bill and was I 

glad! The second night I played to .-tandlni' 

room only. It has warmth, sincerity and gorMl 

human Interest to appeal to everyone. Excellent.—J. 

C. Bulkcom, Gray Theatre, Gray, Oa 


Clown. The (MGM)—Red Skelton. Jan< 

Greer, Timothy Con.sldlne. Dualed with 

Rogue's March" (MGMi to •illghtly botUr 

than average buslne,s.s. played Thurs.. Fri.- 

R. B. Tuttle, Sky Drive-In Theatre. Adrian 

Mich. City and rural patronage. 

Desperate Search (MGM)—Howard Ketl. 

Jane Greer, Patricia Medina. Played a Toni 

and Jerry Cartoon Jamboree with thi.s to 

above normal business. Used the cartoon 

if I for the bait as I knew could get them 

in the first night word-of-mouth advertislni,' 

on "Desperate Search" would do the trick 

A swell show but it needs a lot of .scllmK 

Played Fri., Sat. Weather: Fair.—Ken Christianson, 

Roxy Theatre, Washburn. ND 


I Love Melvin (MGM i—Donald O'Cnnnoi 

Debbie Reynolds, Una Merkel. Frankly, as 

far as we are concerned, we would like to take 

every MGM musical and ram it down the 

throat of some Hollywood front-office executive. 

So help us, every time we play one of 

these so-called extravaganzas we have walkouts, 

complaints and many Just plain dont 

show up. If I never see another musical, it 

will be all right with me. They are po;.";on for 

our area. Played Sun., Mon. Weather: O.K.— 

Walt Sayler, Dakota Theatre, Wishek, N.D 


Jeopardy (MGM) — Barbara Stanwyck. 

Barry Sullivan, Ralph Meeker. Played this 

with an old color rei.ssue, 'Jungle Book." 

which brought them in but Barbara hekl 

them. Their hearts were hanging out when 

they left. Played Sun., Mon. Weather: Good 

—Arden A. Richards. Craigsville Year Round 

Drive-In Theatre, Craigsville. W.Va. Coal 

mining, farming, lumber patronage. 

Plymouth Adventure (MGM) — Spencer 

Tracy, Gene Tierney. Van Johnson. I was 

warned not to play it but MGM gave me a 

good allocation and I did fair on same. It's a 

good picture and had fair comments. Played 

Wed., Thurs. Weather: Hot.—Carey O. Fairbank. 

Island Theatre. Sicily Island. La 


PARAMOUNT 

Carribean tParai— John Payne. Arlei:i 

Dahl. Sh- Cedric Hardwicke. I held off on 

this one for fear the pirate angle would hurt 

since there have been so many pirate storits 

01, the market. However, this did lairly well 

and you can tell your customers this doesn't 

have much piracy but a wonderful story 

about a father and his daughter who h.id 

been kidnaped as a child. Played Tue.-;.. Wtd 

Weather: Fair.—George Kelloff, Ute Theatre. 

Aguilar, Colo. Small-town and rural patroi;- 

age. 

Come Back. Little Sheba iPara)- Shirlt y 

Booth, Burt Lanca.ster, Terry Moore. Actmc 

was superb, but my patrons stayed away. Just 

not their type. I guess I'm a hick too, because 

it didn't appeal to me either. Played Tues . 

Wed., Thurs. Weather: Fair and warm.—Dan 

(Continued on next page) 

)XOFnCE BooldnGuide : : October 10, 1953

The EXHIBITOR HAS HIS SAY 

(Continued from preceding page) 

Guest, Tower Theatre, Wichita Falls, Tex. 

Subsequent run city patronage. 

Flaming Feather (Para)—Sterling Hayden, 

Forrest Tucker, Barbara Rush. Technicolor, 

Sterling Hayden (if he means anything to 

your boxoffice) and Indians, plenty of excitement, 

action and horses. Will please the 

action fans. Played Fri., Sat. Weather: Normal.—K. 

R. Corkum, Cross Theatre. New Ross. 

Nova Scotia. Rural community patronage. 

Girls of Pleasure Island (Para)—Don Taylor, 

Leo Genn, Elsa Lanchester. This is one 

of the best pictures we've had all summer. 

Every member of the family enjoyed it immensely. 

We had a lot of grandmas and greatgrandmas 

the second night and comments 

were all good. The title is misleading—can't 

ask for cleaner entertainment. Played Sun., 

Mon. Weather: Fair, hot.—Walt and Ida 

Breitling, Comfrey Theatre, Comfrey, Minn. 

Village and country patronage. 

Boad to Bali, The (Para)—Bing Crosby. 

Bob Hope, Dorothy Lamour. An excellent 

bunch of nonsense that we enjoyed ourselves 

but business was very poor—perhaps because 

we played it late. Played Sun., Mon. Weather: 

Warm.—Ray McFarlane, Arbuckle Theatre, 

Arbuckle, Calif. Small-town and rural 

patronage. 

RKO RADIO 

Androcles and the Lion (RKO)—Jean Simmons, 

Victor Mature, Alan Young. In my 

opinion this is an insult to Christianity. It 

made me feel embarrassed. After all, most 

of our patrons are Christians. How can we 

expect them to come back after we dish up 

etuff like this for them? Business poor. Played 

Fri., Sat. Weather: Fair.—H. Hoppe, Grand 

Theatre, Mirror, Alberta. Small-town and 

rural 

patronage. 

Bachelor and the Bobby-Soxer, The (RKO) 

—Gary Grant, Shirley Temple, Myrna Loy. A 

really good reissue with plenty of selling 

angles but it failed to draw very well for me. 

Cary Grant has definitely lost his boxoffice 

draw. I think he should start trying 

to find .some place to retire. Doubled this on 

Wednesday with "The Girl Who Had Everything" 

from MGM but it still didn't do any 

good. As .some exhibitors say, "It has been 

milked dry." The money has been drained 

out of Played Tues., Wed. Weather: Fair. 

it. 

—Jerry B. Walden, Crest Theatre, Seagoville, 

Tex. Small-town and rural patronage. 

Blue Veil, The (RKO)—Jane Wyman, 

Charles Laughton, Joan Blondell. Excellent. 

No better. 'Nuff said. Give us more pictures 

like this. Thanks, RKO. Played Fri., Sat. 

Weather: Fair.—F. L. Murray, Strand Theatre, 

Spiritwood, Saskatchewan. Small-town 

and rural patronage. 

Hitch-IIiker, The (RKO)—Edmond O'Brien, 

Frank Lovejoy, William Talman. Here is one 

that we exploited to the fullest because we 

had a hitch-hiker kidnaping in our area this 

past month. Without reservation this brought 

them In and when they walked out they 

really felt they had their money's worth. 

RKO has a winner here and small towns 

.should do well with It. Played Sun., Mon. 

Weather: Hot.—Walt Sayler, Dakota Tiieatre, 

Wlshck, N.D. Small-town and rural pati'onage. 

One Minute to Zero (RKO)—Robert 

Mltchum, Ann Blyth, William Talman. I got 

a surprise on this one. It really did business 

and people really Ukcd It. For a war picture 

11 Is tops. Play it— you won't be sorry. Played 

Prl., Sat. Weather: Good.-Burdette C. Ross, 

Lamont Theatre, Lament, Iowa. Small-town 


Make a Money Back 

Guarantee 

T ILI (MGM)—Leslie CiTon, Mel Ferrer, 

Jean Pierre Aumont. Here's a little 

dandy. You can make a money-back 

guarantee that your patrons will love it 

and not lose a nickel. The dolls really 

went for it. Would like to play it back 

to take advantage of the good comment 

it received. Played Wed., Thurs. Weather: 

Hot.—Ed Schoenthal, World Theatre, 

Kearney, Neb. Town and rural patronage. 

REPUBLIC 

Lady Wants Mink, The (Rep)—Dennis 

O'Keefe, Ruth Hussey, Eve Arden. Don't let 

title it's the fool you, really a honey of a 

Good comedy and good family interest. 

picture. 

Play it up, it's one of the best. Played 

Sun., through Wed. Weather: Good.—Burdette 

C. Ross, Lamont Theatre, Lamont, 

Iowa. Small-town and rural patronage. 

20th CENTURY-FOX 

Day the Earth Stood StlU, The (20th-Fox)— 

Michael Rennie, Patricia Neal, Hugh Marlowe. 

I never do very well with this kind of 

picture and this was no exception. The cast 

did not mean anything to my patrons and it 

was not too well liked. No walkouts, but 

we had some complaints. I liked it. Played 

Mon., Tues. Weather: Fair.—F. L. Murray, 

Strand Theatre, Spiritwood, Saskatchewan. 


Invaders From Mars (20th-Fox)—Helena 

Carter, Arthur Franz, Jimmy Hunt. I was 

very dubious about this one but it drew very 

well. No complaints and no walkouts. I 

think these science-fiction pictures will provide 

a novelty if they are not overdone. 

Played Sun. Weather: Cool.—Marcella Smith, 

Vinton Theatre, McArthur, Ohio. Smalltown 


Niagara (20th-Fox)—Joseph Cotten, Marilyn 

Monroe. Jean Peters. One of the best 

color pictures ever made. For its type—murder 

and sex—it is good. Those who say they 

don't like Miss M. Moiu-oe are like the fox 

with his sour grapes. It held their interest 

and pleased to normal midweek business. 

Played Tues., Wed. Weather: Fair.—Ken 

Christiansen, Roxy Theatre, Washburn, N.D. 


Pickup on South Street (20th-Pox)—Richard 

Widmark, Jean Peters, Thelma Rltter. 

Good in every department—including the 

boxoffice. Played Thurs., Fri. Weather: 

Warm and clear.—James H. Hamilton, Pine 

Hill Drive-In Theatre, Picayune, Miss. Smalltown 


UNITED ARTISTS 

High Noon (UA) —Gary Cooper, Thomas 

Mitchell, Lloyd Bridges. Disappointed In this 

one, though no fault of the picture. My 

prospective patrons are not Interested in who 

wins the Acudcniy Award, Blue Ribbon Award 

or any other kind of an award. However, the 

few who came went away well pleased. Played 

Fri., Sat. Weather: Warm.—K. R. Corkum, 

Cross Theatre, New Ross, Nova Scotia. Rural 

rommunlly patronage. 

UNIVERSAL-INTERNATIONAL 

Desert Legion (XJ-D—Alan Ladd, Arleab. 

Dahl, Richard Conte. Story almost anothaip 

Shangri La, only in Technicolor this tim^ 

Just a fair picture. Business above norn _ 

Played Thurs., Fri., Sat.—Ben Spainhoaî 

' 

T\vihght Theatre, Greensburg, Kas. 

town and rural patronage. 

Horizons West (U-D—Robert Ryan, JuU 

Adams, Rock Hudson. Miraculously, 

this U-I picture without paying percentagi 

And, the crowds came. Our crowd, most 

them, likes a color pictiu-e and especia 

an outdoor type. Played this with Abbott t 

Costello in "Here Come the Co-Eds" 

brought out a crowd. Played Thurs., 

Weather: Good.—Arden A. Richards, Cra 

ville Year Round Drive-In Theatre, 

ville, W.Va. Coal mining, farming, lun 

patronage. 

It Grows on Trees (U-D—Irene Dunni 

Dean Jagger, Joan Evans. Failed to meel 

expenses again this hot August weekend, 

show is grand for the family and i 

enough to stand alone if the cast appeals 

your patrons. Played Fri., Sat. Weather: H 

—Ralph Raspa, State Theatre, Rivesville, 

Va. Small-town and rural patronage. 

It Happens Every Thursday (U-D—Lorel 

Young, John Forsythe, Frank McHugh. 

little pictiurc from Universal is excellent, 

everything in it to make big boxoffice figurei 

I have noticed in the Barometer that it h 

been doing poor business in the large citii 

Well, it is for smaller towns and a lot bett 

than some of these zany dramas and musi( 

If you small-town exhibitors haven't played 

it, be sure and get that playdate on your 

Played Sat. Weather: Cool.—Jerry B. Wi 

den. Crest Theatre, Seagoville, Texas. Sm 

town and rural patronage. 

WARNER BROS. 

Along the Great Divide (WB)—Kirk Dou|^ 

las, Virginia Mayo. John Agar. Well ma 

suspense western. Not the usual type. ~ 

bad it wasn't in color. Would suggest 

mainly in places where action and susper 

are most appreciated. Played Tues., We 

Thurs. Weather: Clear, warm.—George 

Armstrong, Arroyo Drive-In Theatre, Cor 

Colo. Small-town and rural patronage. ji 

Beast From 20,000 Fathoms, The (WB>-5 

Paul Christian, Paula Raymond, Cecil Kell 

way. Did not draw. Not for small tow 

Business was only 50 per cent. It was 

to us at the top allocation but should 

in the lowest bracket. Played Sun.. Mon.- 

McPherson, Key Theatre, Kewanna, 

Rui-al patronage. 

Cattle Town (WB) — Dennis Mon 

Amanda Blake, Philip Carey. The crumble 

corniest western that I have played In 

a day. Fooled myself into thinking Den 

Morgan would help in the draw. Pho 

Even the kids didn't go for his tough-i 

antics and he is no Roy Rogers with a guitj 

either. Won't do any extra buslne.ss. Play 

Fri., Sat. Weather: Warm.—Ken Corku 

Cross Theatre, New Ross, Nova Scotia. Rut 

community patronage. 

Trouble Along the Way (WB)-Jo 

Wayne, Donna Reed, Cliarles Coburn. I did 

realize this was going to have a good footb 

angle or I would have had the local footb 

squad in as guests. Tills Is a mighty 

show und one that will plca.se If you can 

them In. In my estimation the title Is 

leading. Played Sun., Mon. Weather: Plne^ 

I. Roche, Vernon Theatre, Vernon. 

Small-town and rural patronage. ]1 

BOXOmCE BookinGuido : 

: October 10,

: Below 

olyslfl of loy ond trodepross ravicwi. The plus ond minut iigni indlcote dtigrvo of 

' 

..... 

Para 

Para 

e clo»ificotion li not rated. LIstingi cover current rovlewi, brought up to dote regulorly 

:rvei olio 01 on ALPHABETICAL INDEX to feature releoiei. Numerol preceding title 

view poge numb«r. For Ibtlngi by compony, in the order of releote, tee Fcolu'e Chart flnm\}} 

mi^f 

H Very Good; + Good; - Foi Very Poor. In the sufnmnrv n rated 01 2 pluiet, at 2 minutes 

iwta 

Wei 

lalotb 

mdi 

nvent 

on your 

filj B. U 

Tesas, 

Sa 

and Costcllo Go to 

Mars 

I 1 lliiilî^lliMIÎI i 

1 I Ijlill'ililillilliil^ 

(77) Comedy Ul 4-4-53+ ± + + + H ± 8-H2- 

and Costello Meet dptain 

Kidd (70) Comedy WB 11-29-52 + *** + + * 7+4- 

Costello 

Meet Dr. Jekyll 

Hyde (78) Comedy U-l 8- 1-53 + + + + + + 6+ 

Beyond (122) Drama MGM 11-22-52 ++ +t H « H H 14+ 

e and t) 

The (90) Drama MGM 8- 8-53 « # + +,++ 84- 

in Monte Cirlo (74) Drama AA 9-19-53* + 2+1- 

rs of Dobie Gillis, The 

(73) Comedy MGM 6-13-53* ± + + 

of Messalina, The (108) Drama... Col 6-27-53+ - + 

ir 

ilrs 

With a Slr.inoer (86) Comedy.... RKO 6-13-53- * * + 

St All Fl.igs (83) Drama U-l 11-29-52 + W + + 

American, The (83) Drama U-l 7-25-53+ +4 + + 

Ashore (80) Musical Col 2-14-53+ * * * 

I Desire (791/2) Drama "•! 6-20-53+ * * * 

MGM 

Adv-Drama 

h at Tomahawk Gap (73) Western.. Col 5- 2-53 * - + 

Face (93) Drama RKO 12- 6-52 + * * 44 

(96) (American Dialog) Drama IFE lO-lS-52 44 

Honduras (. .) Drama. .RKO 

In Paris (100) Musical WB 11-15-52 44 44 + 44 

a (71) Western 

{Three-dimension, Metrovision) MGM 6-27-53+ + + * 

lead (105) Superwestern Para 6-27-53 + + + + 

The (90) Drama UA 4-25-53 * * 

B 

Bagdad (79) Comedy U 12-13-52 * - * * 

lelor In Paris (83) 8- Drama LP 8-53 ± 

the Beautiful, The 

Wagon, The (112) Musical MGM 7-18-53 44 H 44 44 

ÎSBaflle Circus (90) Drama 

M Battles of Chief Pontiac (75) Drama 

MGM 

Realart 

1-31-53* 

12-20-52 * 

+ 

— 

44 

;57 Beast From 20,000 Fathoms, The 

+ + (80) Drama WB 6-27-53 44 + 

1 Beggar's Opera. The (94) Mus-Com WB 9- 5-53 44 * + 

Behind Closed Shutters (88) (American 

Dialog) Drama IFE 8-16-52* — 

the Sahara (65) Documentary RKO 6-6-53+ + + + 

' Big Frame, The (66) Drama RKO 3-21-53* — * + 

Big Heat. The (89) Drama Col 9-26-53+ + 

Big Le,i5uer (71) Comedy-Drama MGM 7-18-53+ + 44 

: Bitter Rice (93) (American Dialog) 

Drama IFE 8- 5-50 44 

!9 Black Castle, The (81) Drama U-l 10-25-52 + + ± 

the Pirate (98) Drama RKO 11-29-52 44 * 44 

es of the Musketeers (57) Drama.. Howco 9- 5-53 — * 

ing Forest, The (90) Drama Para 9-27-52 + * * 

ing Wild (90) Drama ..WB 9-19-53 44 44 ± 

Gardenia. The (90) Drama WB 3-14-53+ * * 

print for Murder, A (76) Drama. 20lh-Fox 8- 1-53 + + + 

to the Saddle (77) Drama Astor 5-30-53 * 

any Bay (94) Drama Para 10- 3-53 + 

iking the Sound Barrier 

ght Road (69) Drama MGM 4-11-53* 

-I- 

+ + 

31 Bwana Devil (85) Drama (Three-dimension. 

* * * 

Natural Vision) UA 12- 6-52 

2 By the Light of the Silvery Moon 

(102) Musical WB 3-18-53 1 

c 

g; 

)4 Caddy. The (95) Comedy Para 8-8-53 44 + + 44 + i: 8+1- 

Calamity Jane ( ) Musical WB 

^7 Call Me Madam (114) Musical 20lh-Fox 3-14-53 44 44 44 44 44 44 44 14+ 

Captain Scarface (72) Drama Astor 

29 Cattle Town (71) Western WB 11-29-52 * ***** 6+6— 

Cease Fire (. .) Documentary Para 

17 Champ for a Day (90) Drama Rep 9-26-53 * * + + + 5+2- 

52 Charge at Feather River, The (96) Sup-West 

_ 

it i i i i IlllliJlilllJiyl 

1484 Clly Th«l Nmr Sliepi (90) Or«m» Rtp 61J-53 H + » + + :!: 7+1- 

Cllppcd WIngt (65) Coaifdy AA X I-fl- 

1440 Clown, Tht (92) Comtdy MCM 1-3-53-)- H ^ -f H M-1- 

1459 Cod. Two (69) Drama MGM 3 21-53 - * ± * 

-f 

± + $+5- 

1476 Column South (84) Supcryrtdwn U-l 5-16-53 -f- 

* ± -^ * + frfj- 

1519 Combat Squad (72) Drama Col 10- 3-53 ± l-(-l- 

1432 Come Back, Lillle Sh.ba 12- 6-52 H 14+ 

H H tt H « H (99) Drama 

1444 Contidenlially Connie (71) Comedy MGM 1-24-53 H + + + + + ± 8+1- 

1510 Conquett of Cochise (70) Weitcrn Col 8-29-53+ ± ± ± + 5+3- 

1452 Count the Hours (74) Drama RKO 2-21-53 41 ± - ± + + + 7+)- 

1469 Cow Country (82) Weitern AA 4-25-53 ± + - + ± + »fj- 

1451 Craih of Silence (Rcrieweti u 

+5+ 

>^ Tlie Slory of Mandy) (93) Drama. .. .U-l 2-21-53 f 

1461 Cry of the Hunted (79) Drama MGM 3-28-53+ ± -t- + u - - 84-J_ 

D 

1499 Dangerous Crossing (75) Drama 20th-Fox 8-1-53* ± + • 

1476 Dangerous When Wet (95) Musical. .. MGM 5-16-53 • -f + + ., -r - tl^ 

Decameron Nights (..) Comedy-Drama RKO 

1458 Desert Legion (86) Drama U-l 314-53+ + * + + + * 7+2— 

1480 Desert Rats. The (88) Drama 20th-Fox 5-30-53* + + +f H H + 1(M- 

1470 Desert Song. The (110) Musical WB 4-25-53+ *** + + + 7+3- 

1514 Desperate Moment (88) Drama U-l 912-53+ + 2+ 

1428 Desperate Search (73) Drama MGM 11-22-52 +** + +++ 7+2- 

1452 Destination Gobi (89) Drama 20th-Fo» 2-21-53-^ -1 ; , ,. -, 8+ 

1508 Dnil's Canyon (92) Western 

(Three-dimension, Natural Vision).... RKO 8-22-53- ± ± -^ * 4+4- 

1505 Diamond Queen, The (80) Drama WB 8-15-53 n^ * ± - - 4-4-3- 

Donovan's Brain (81) Drama UA 

1481 Double Confession (80) Drama Stratford 6- 6-53 ± 1+1- 

1464 Down Among the Sheltering Palms 

(87) Musical 20th-Foii 4-4-53* -* + *** 6+6- 

1505 Down Laredo Way (53) Western Rep 8-15-53* * * - - 44-4— 

Dragon's Gold (..) Drama UA 

1458 Dream Wife (99) Comedy MGM 314-53+ ** + **-! 7+4- 

E 

1516 East of Sumatra (82) Drama U-l 9-19-53— = i * - * 5-1-5- 

El Paso Stampede (54) Western Rep 

Escape From Fort Bra»o (..) Drama MGM 

Eyes of the Jungle (79) Drama LP 

F 

1473 Fair Wind to Java (92) Drama Rep 5-9-53=: * * + J- .-- - 7-i-4- 

* 

Fake, The (80) UA * 1+1- 

Fame and the Devil (80) Comedy. .. .Realart 3+2- 

Fangs of the Arctic (63) Drama AA 

1469 Farmer Takes a Wife. The 

(81) Musical 20th-Fox 4-25-53* - -r + + ^ i: 6-t-4— 

1456 Fast Company (68) Drama MGM 4-11-53* * * + * * 6+5- 

Fighter Attack (..) Drama AA 

Fighting Lawman (71) Western AA * 1+1- 

Fighting Men. The (63) Drama LP 

Flight to Tangier (. .) Drama 

(Three-dimension) 

French Line, The (..) Drama 


1347 Five Angles on Murder (Reviewed as 

Para 

RKO 

Woman in Question. The) (88) Dnma.. Col 2-28-52+ ~ - * ^ ^ fr+l- 

1485 5.000 Fingers of Dr. T., The (83) FanUsy. Col 6-20-53 H * * -r ++ 

1493 Flame of Calcutta (70) Drama Col 7-11-53* * + * + 

rr i-U+2- 

** 7+5- 

2481 Forever Female (93) Romantic-Comedy. -i 8+1— 

6- 6-53 -H + * + H 

1498 Fort Algiers (78) Drama UA 7-25-53+ * * * * - 5+5- 

1476 Fort Ti (73) Supcrwestern (Three-dimension, 

Natural Vision) Col 5-16-53+ - * + * = 5+4- 

1466 Fort Vengeance (76) Drama AA 4-U-53 + * * + + 5+2- 

1480 49th Man, The (73) Drama Col 5-30-53+ * ± + - = 5+4- 

1417 Four Poster, The (103) Comedy- Drama. Col 10-18-52 +t H H « -» 11+ H 

1491 Four-Sided Triangle (81) Drama Astor 7-11-53* 1+1— 

1483 Francis Covers the Big Town (86) Com.. U-l 6-13-53+ * + + + H 7+1- 

1504 From Here to Eternity (118) Drama Col 8- 8-53 i- < ' 

'.? 

(Three-dimension, Natural Vision) WB 7-11-53 4* + + * 

12 China Venture (83) Drama Col 

44 

9-5-53+ * 

+ 

+ 

44 

+ 

1(H-1- 

4+1— 

- City Beneath the Sea (87) Drama U-l 2- 7-53 44 + 44 3:10+2- 

44 ± 

=! City of Bad Men (83) Western 20th-Fox 6-27-53* ± + + * ± 6-t4-

REVIEW DIGEST 

Very Good; — Good; Poor; = Very 

I I: 

1456 Girl Who Had Everythmo, The 

(69) Oraâ "GM 3-7-53++ 

1451 Girls of Pleasure Island, The 

Corned/ Pa 2-21-53 + 

Girls in the Niohl 

(95) 

1444 (83) Drama U-l 1-24-53 + 

Drama U-l 

(81) Drama. .20th-Fox 

Glass Web. The (-) 

5-23-53+ ± 

1507 Golden Blade, The (80) 

1477 Glory Brigade. The .. 

Drama U-l 8-22-53 + ± 

Golcitown 1482 Ghost Riders (57) Western Col 6-6-53* 

1506 Great Jesse James Raid (73) Drama... LP 8-15-53 -f 

1489 Great Sioux Uprisinj. The (80) Drama .. U-l 7- 4-53 -f + 

1334 Greatest Show on Earth, The 

Para 1-12-52 -H ++ 

Guerrilla Girl (81) 5- 

(153) Drama 

1472 Drama UA 2-53 ± - 

1496 Gun Belt (77) Western UA 7-18-53 -f -|- 

Gun Fury ( . ) Superwesterii 


Col 

1450 Gunsmoke (79) Western U-l 2-14-53-1- ± 

H 

(75) Comedy MGM 8-1-53-1- + 

1490 Lee (78) 

1500 Half a Hero 

Hannah Western .. Jack Broder Prod. 7- 4-53 + + 

1430 Hans Christian Andersen (115) Musical. RKO 11-29-52 ++ ++ 

Happy Time. The (94) Comedy Col 8-22-52 ++ ++ 

1467 Hell Is Sold 

1401 

Out (75) Drama Realart 4-18-53 + 

1266 Hills of Ireland (65) Travel 

1493 Hindu. The (83) Fe"'" 7-11-53 -f . 

1442 Hitch-Hiker, The (71) Drama RKO 1-17-53 -f ± 

1461 Homesteaders. The (62) Western AA 3-28-53 ± 

Hondo (..) Drama (Three-dimension) WB 

Hot News (61) Drama AA 

1477 Houdini (106) Drama . Para 5-23-53 -|- 

+ 

1470 House of Wax (88) Drama 

(Three-dimension. Natural Vision) WB 4-25-53 ff -f 

How to Marry a Millionaire (..) Drama 

(Cinemascope) 

20th-Fox 

1494 Hundred Hour Hunt (84) Drama Greshlcr 7-11-53 ± 

± - + + 

H 

3-1-4 - 

Musical World Travel 2- 2-51 -|- 

2-1-2- 

rt 74-1- 

V 14-f 

l-f5 

± e-t-1- 

7-1-1- 

54-2- 

t4 13-1- 

-I- 1(H

, 

Hon/ 

Very Good; Good; - Fair; Pool; Vcty Po rated at 2 pluiet, = a% 2 minutes REVIEW DIGEST 

UA 

1466P

I 

Homesteoders, 

I 

Loose 

. 

I 

m 

ff [t fVr N C H n NT 

Comedy" 

' • 1 

ri:jJJlljji: bni\sU__J z-li^ 

ALLIED ARTISTS COLUMBIA 

B Tongier Incident (77) D. .5316 

George Brent, Marl Aldon. Dorolliy Patrick 

53 Jalopy (62) C. .5318 

Leu (Jorcey. Iluntz Hall, Bemaid Corcey 

a ©Konsos Pacific (73) D . . 5302 

Sterling Havden, &e Miller. B. .MacLane 

White Lightning (61) AD. .5326 

Stanley Clements. Barbara BesUr, 8. Brodle 

The (62) W. .5323 

Wild Bill EUiglt, Robert LoKery, J. Seay 

a Morksmon, The (61) W. .5333 

Wayne Morris. Elena Verdugo, Stanford Jolley 

Troil Bloicrs (63) W. .5329 

Alan Hale jr., Hichard Tyler, Jim Flowers 

a Cow Country (82) W. .5310 

Edmond O'Brien. Helen Westcott 

i Rebel City (63) D. .5324 

Wild Bill Elliott. Marjorle Lord, Robert Kent 

in London (62) C. .5319 

Leo Gorcej. Huntz Hall, Bernard Gorcey 

HSofori Drums (71) D. .5314 

Jolinny Sheffield. Barbara Bestar, D. Kennedy 

a ©Son of Belle Starr (70) W. .5309 

Keith Larsen. Peggie Castle, DoM Drake 

IMoie, The (81) D. .3101 

liieiiard Carlson. Veronica Hurst, K. Emery 

( Tliree-dlnienslon. Natural Vision) 

a OAMoir in Monte Carlo (74). . .D. .; 

Mi-rle (Iheron. Itichard Todd, Leo Genn 

@ Clipped Wings (65) C. .5320 

Leo Gurccy, Huntz Hall, June Vincent 

51 Mcxicon Monhunt (71) D. .5317 

uriie Brent. Hillary Brooke, Karen Sharpe 

S Fighting Lawman (71). .... .W. 5334 

lyne Mortis. Vlrsinla Grey, Myron Uealey 

©Royol African Rifles (76) D. .5403 

Louii l laynard. Veronica Hurst, Boy Glenn 

..D..5430 

(4) Yellow Bolloon (80) 

Andrew Ray. Kathleen Ej«n 

SBHot News (61) D. .5327 

Stanley Clements, Gloria Denry 

«) Jock Slodo (..) O..5406 

Mirk Stevens. Dorothy Molone 

' Kaye. 

I Kyan, 

i 

17(120) 

I 

I Heston, 

on 

I 

. 

i 

©Second 

)ARAMOUNT 

RKO RADIO 

REPUBLIC 

20TH 

FEATURE 

CHART 

Slon Ar« Singing, Th* (99) M . . S214 

miry CInunry. Liurlll Mddiliir 

Tie Bock, Little Shobo (99). .D. .5213 

UnrKlir, Rhirify Booth. Terry Moore 

UOId Ovariand Trail (60) W..5I 

of Ploosuro Island, Tha 

5) C..521S 

" 

in. Don Tiiylur. EIs& lAnchntrr 

nHi (89) C..52I6 

MIrkey Itooney, Marilyn Mnwell 

tS Count the Hours (74) 0. .316 

Mardonald Carey. Teresa Wright. D. Moran 

gj] Port Sinister (65) D..317 

James Warren. Lynnc Roberta. P Caranaugh 

ta Woman They Almost Lynched 

(90) O..5204 

John Lund. Audrey Totter. Brian Uonlery 

HOLady Wants Mink, Tha (92). .C. .5205 

^fte Arden, Dennis O'KetTe, Buth Uusaty 

O Big Frame, The (66) D. .319 

Mark Stevens. Jean Kent 

xpmi (101) SW..52I7 

Rhonda J. 8terlln«E 

Fleming, 

(95) D..5230 

Arlcne Dahl, F. L. Siilllvan 

. Natural Vision) 

pKrelease) 

• Show on Earth, The 

D. .5129 

James Stenart. Cornel Wilde 

Antdemy Award rclcîse) 

Run (92) 

D..5226 

Arlene Dahl. Wendell Corey 

" 

The (84) D..5221 

1 Sterling 

ISMH (108) 

Dean Martin. 

C..5222 

Uubeth Seott 

[S Split Second (85) D..318 

Stephen McNally. Jan Sterling. A. Smith 

aOSea Devils (91) D. .320 

Yvonne lieDirlo. Rock Hudson. Maxwell Raed 

a Below the Sahoro (65) Doc. .321 

.Vrmand and .MIchaela Denis, natlie east 

Torzan and the She-DevH (76).. D. .324 

Ltx Barker. Joyce MacKcnsle. liaymcnd Burr 

a Affair With a Stranger (86) D..323 

Jean Simmons. Victor Mature. Monica Lewis 

^ Merry Mirthquakes (63) M . 

Llberacc 

. 325 

QJ Sun Shines Bright, Tha (90). . .D. .5208 

Charles Wlnnlnser. A Whclan. John Russell 

a Iron Mountain Troll (54) W. .5231 

Hex Allen. Slim I'lckem, Grant Withers 

^Savage Frontier (54) W. .5242 

Allan "Rocky" Lane. Kddy WaUer, B. Steele 

nl (106) 0..5223 

lb. Janet Leieh, Torin Thatcher 

D..5224 

>1den. Don Taylor. Otto Prcmlncer 

Chance (82) D. .401 

Robert Mitehiun. Lloda Darnell. J. Palance 

(Tluêo-dimenslon) 

OSeo Around Us, Tha (61) Doc. .403 

(105) SW..5227 

in. Mary Sinclair, Brian Keith 

1(117) D..5225 

Jean 

Arthur, Van Heflln 

©Sword and the Rose, The (92). D.. 491 

Kichard Todd. Glmb .lohas, Michael Coueh 

©Deril's Canyon (92) D. .402 

l>:\\e Robertson. VlrRlnla Mayo, 8. McNally 

IThree-dluKn.iion. Natural Vision) 

a Down Laredo Way (54) W. .5232 

Rei Allen. Mar.iorle Lord. Dooa Drake 

(S Bondits of the West (54) W. .5243 

Allan "Rocky" Lane. Cathy Downs. R Barcroft 

51 Champ for o Day (90) CD. .5211 

Alex NIcol. Audrey Totter, Charles Wlonlnger 

Holiday (119) D. .5301 

Pee*. Audrey Hepburn. Eddie Albert 

The (95) C. .5302 

Jerry Lerts, 

Donna Reed 

to Say Yes (89) C. 

ions, Robert Uitchum. A. Uonnletitt 

e Again (73) C. 

ion. Robert (Ximmlnes. Jeis Barker 

IS El Paso Stampede (54) W. .5244 

Allan "Rocky" fjne. Phyllis Coates 

B Trent's Lost Cose (90) D. .5212 

Michael Wildinc. Mnrcaret Lockwood, 0, Welles 

IS Shadows of Tombstone (54). . .W. .5233 

Rei Allen. Jeanne Cooper. SUm Pickens 

,Wor of the Worlds, The (85). .D. .5303 

)m Barry. Ann Rohlnson 

|*tle Boy Lost (95) D. .5304 

t: Crosby. Cl.iude Ii.iiinhln. Nicole Uaurey 

Those Redheads From SeaHIo 

"0) M..5305 

•M Flcralns, Guy Mitchell. Teresa Brewer 

.hrei-dlmenslon) 

D..5306 

oUIne. Jack Palance. CorUme Calret 

nenslon) 

Boy (94) D..5307 

PaUlcla Medina 

(..) Doc. 5308 

S3 ©Appointment In Honduras 

(..) D.. 

Ann Sheridan, (9emi ford, Zacbaa Scott 

g ©Decomeron NighH (. .). . CD. . 

Joan Fontaine, Louis Jourdan, Blnnie Barnes 

S§ ©French Line, The (. .) D. 

Jane Ru!;sell. Craig Stevioa 


©Son of Sinbod ( . . ) AD . . 

Dale Robertson. SaUy Forrest. LBl 8L Cyr 


Seas D . 

Jan Sterllnj. Brian Keith 

's Big Night C. 

Joan Fontaine 

Walk 

AD.. 

1 Taylor. Dana Andrews. Peter Finch 

femole 

C..5226 

!crs, Wllll.nm nolden. Paul Douglaa 

ome the Girls MC. . 

Arlene Iluhl. Tony Martin 

; _ Wood C 

Mil Zetterllng 

"' 

* Treasure ' 

5) 

Rhonda Fleming 

From Home (3-D) C. . 

irtln Jerry Lewis. Richard ITaydn 

larters 

SW 

t aooney. Jack Carson. Gene Barry 

D.. 

OCornivol Story D. . 

Anne BaJter. Steve Oichran. Lyle Bettger 

Hcovy Water 

Doc. 

©Jet Pilot 

D.. 

Jiihn W.ijiie. Janet Leigh, J. C. FUpntn 

©Louisiana Territory (3-D). . . .Doc. . 

Night Without Stors D. . 

n.nvid Farrar. N.idia Gray 

©Rongers of the North (3-D). .SW. . 

Vli-ior M.iture. Piper Laurie 

©Rob Roy AD. . 

Richard Todd, Clj-nls Johns 

Flight Nurse 

D.. 

Joan Leslie. Forrest Tucker, Jeff Docnell 

Geroldine D. 

tiala Powers. John Carroll, KrIstliK )imer 

Hell's Half Acre D. . 

Wendell Corey. Evelyn Keyes 

©Jubilee Trail W. 

Vera Ralston. Forrest Tucker. Joan Leslie 

Johnny Guitar D. . 

Joan Cnwfnrd 

©Laughing Ann CD. . 

Marnarct Lockwood. Wcodcll Corey, P. Tneker 

Red River Shore W. . 

Rel Allen 

Trouble in the Glen D. . 

Margaret Lockwood

1 Joe 

1 Man 

; 

Stool 

; Villoge, 

, 

. 

D 

. 

. 

. 

I 

McDonald Carey. Joanne Dm. John 

'. 

FEATURE 

CHART 

UNirtU 

AKIbIS 

UNIVERSAL-INT'L. 

WARNtK BROS. 

MISCELLANEOUS 

S Limelight (136) CD.. 1183 

lliirli, Cluiiilin. Claire Bloom. Nigel Bruce 

iji Magnetic Monster, The (75). . .D. . 1 198 

l{ich;irron, ICing Du-Itoian 

If Bondits of Corsica (82) O. . 1 199 

Uii'li.ird Greene, Tutila liayinond. Dona Drake 

ASTOR 

Coptain Scarfoce (72) D. . 

Bariun Macl,ane. Virginia Grey 

Four-Sided Triangle i81)...D.. 

Barbara I'aytun. Stephen Murray 

©It Started in Paradise 

(88) D.. 8-« 

Jane llvilon. Ian Hunter 

.t; ©Moulin Rouge (119) D..n95 

Joê l-i-rriT. Z-a Zsa tiabor. C. Marchand 

fl;©Bwano Devil (85) D. .5300 

Itobert Slack, Barbara Brilton, N. Bruce 

('three dimcnsifin, .Natural VLsirrn) 

m Assossin, The (90) D . . 5302 

lUiliaril 'lu.lil, Kla Kartot, .Margot Grahamc 

28j Mohatmo Gandhi—20th Century 

Prophet (81) Doc. .5310 

©Gunsmoke (79) 

W..312 

Ainlie .\lurpliy, Susan Cabot, Paul Kelly 

©City Beneath the Seo (87) D. .308 

Itoberi lly.in, .Mala rov\ers. Anthony Quinn 

©Seminole (89) D. .313 

Bock Hudson, Barbara Hale, Antho.iy Uuinn 

©Penny Princess, The (91) C. .382 

Ynlande Donlan. Dirk Bogarde. A. E. Matlhem 

©Desert Legion (86) D. .315 

Alan Udil. Arlcjie Dahl, Richard Conte 

Abbott and Costello Go to Mars 

(77) C..316 

Bud Abbott. l/)u Costello. Marl Blanchard 

Ma ond Pa Kettle on Vocation 

(75) C..314 

Marjorie Main, Percy Kilbride. Ray Collins 

ga System, The (90) D..2I7 

Frank Lovcjoy. Joan Weldon. Robert Arthur 

a ©House of Wax (88) D. .218 

Vincent Price. Phyllis Kirk, F. Lovejoy 

(Three-dimension, Natural Vision) 

Long Memory, The (90). . . .D. . 

Jotui .Mills, Eiizabelli Sellars 

Return of the Plainsman 

(..) W,. 

Cliips Kalfiriy, JeanneUe Elpbick 

Robot Monster (62) D. . 

(iiiute .N.idir. ClauJia Barrett 

ITALIANFILM EXPORT 

( \merican lliaiog) 

O.K. Nero (88) C. 

Rlivana Pampanini, GIno Ceni, Waller C I 

Secret Conclave, The (85). . D. 

Ileniy Vidiin, Tullis Carmlnali, Lulgl 1 

Three Girls From Rome (85).D..Il| 

Ijicia l!..i. Co-etta (ireco. UHii 

Young Coruso, The (85) . . . .D. .1 

Cina Ix> l.,l;ri£ida. Mario Del Mot 

REALART 

©Hannah Lee (74) 

C 

7- is 

II That Man From Tangier (88). .D. .5303 

Nils Aster, Itoland Young, Nancy Coleman 

? Phantom From Space (72) D. .5306 

.Ndreen Nash. Kiidolph Anders, Ted Cooper 

5 Shoot First (88) D. .5304 

Jiiil .McCrea, Kielyn Keyes, Herbert Lom 

J QRaiders of the Seven Seas 

(88) D. .5305 

John Taync, Donna Keed, Lon Chaney 

H Volcono (106) D..5307 

Anna Magnani, Rossano Brazzl, G. Brooks 

laTwonky, The (72) CD. .5311 

Hans Conried, Gloria Blondell, Billy Lynn 

rH Genghis Khan (78) D. .5312 

Manuel Conde, Elvira Beyes. Lou Salvador 

S Neanderthal Man, The (78) D. .5313 

Itohirt Shayne, Doris Merrick, Richard Crane 

Marshal's Doughter, The (71 ).MC. .5314 

Ken Murray. Laurie Anders, Hoot Gibson 

]j ©Return to Poradise (89) D..5318 

Gary Cooper. Itoberta Haynes, Barry Jones 

s Fort Algiers (78) D. .5319 

V\nnru' DeCarlo. Carlos Thompson, U. Burr 

SMoon Is Blue, The (99) C. .5317 

William Huldeu, David NIven, M. McNamara 

jj ©My Heart Goes Craiy (70). . .M. .5316 

Sid PMi. Greta Gynt, Petula Clark 

551 ©Gun Belt (77) W..5320 

^ Vice Squad (87) D. .5321 

CjMe.ba (115) MD. .5324 

I'lrricp Munsel, Kobert Morlcy, Martita Himt 

. OCaptain Scarlett (75) D 

. . 1 1 76 

ta.liard Greene. Leanora Amar 

1 I, the Jury (87) D. .5323 

Birr raiiot. I'eggle Castle, Preston Foster 

(Three-dimension, Natural Vision) 

i1 Goy Adventure, The (82) D. .5301 

J.an rierre AumonI, Burgess Meredith 

j ©War Paint (89) SW. .5325 

] No Escape (76) D. .5315 

1 ©Sabre Jet (96) D..5326 

Koltert Stack. Coleen Gray, Richard Arlen 

99 River Street (83) D. .5327 

.Iciliii I'ayne. Kvclyn Keyes. Frank Faylen 

Louis Story, The (88) D. .5328 

Ciiliy WaHace, Hilda SImms, Paul Stcvvart 

j Fake, The (80) D . . 5322 

liiiiiiis (I'K.ir.-. Cnleen Gray, Hugh WUIlams 

ilDon ovon's Brain (81) P.. 5329 

in Hiding ( , . ) D . . 5330 

I'.iijl ll.rir.l.i, biis Maxwell, Hugh Sinclair 

Lody, The (84) D. .5331 

Hut) (:r[n>-rMii, Tab Hunter 

; Dragon's Gold (..) D..5332 

.l..liri Archer, Hillary Brooke 

The (96) D. .5333 

John Justin, K-a llalllbeek 

i ©Crossed Swords (. .) D. .5334 

Krrol Klynn, Glna 

Act of Lev* D , 

Kirk DoiikUs. Dany llnliln, Bctjiy Blair 

©Beachhead D . . 

Icinv Curtla, Frank I/)veJoy 

Beat tho Dovll D . 

Ilumrihrey Bngarl, Jninlfcr Jones. K. Mnrley 

OComols West (3-D) D. . 

©Captain John Smith and 

©Golden Mask, Tho 

Wuiidi. lliTOlrH. Van ll.flln. F.rlc 

©Million Pound Bank Not*. 

Porsonal Affair 

(iene Tlfrney, Ixhi Genn 

©Riders to the Stan 

KIrliard CurlMui. WlllUm Lundid 

OStofY of WIIHom Tell. Tho. 

©Low and Order (80) W. .: 

Itonald Reagan, Dorothy Malone, A. Nicol 

It Happens Every Thursday (80) . ..: 

Lorelta Young. John Forsythe, F. Mellugh 

I Believe in You (90) D. .1 

Cecil Parker, Cella Johnson, Harry Fowler 

©Column South (84) SW, .320 

Audie Murphy, Joan Evans, R. Sterling 

©Toke Me to Town (80) D. .321 

Ann Sheridan, Sterling Hayden, P. Reed 

©Queen Is Crowned, A 

(60. 86) Doc. 323 

It Come From Outer Space 

(82) D..322 

Richard Carlson, Barbara Rush. Charles Drake 


All I Desire (79%) D. .325 

Barbara Stanwyck, Richard Carlson. L. Bettger 

Francis Covers the Big Town 

(86) C. .324 

Donald O'Connor. Nancy Guild, Yvette Dugay 

©Great Sioux Uprising, The (80). D. .326 

Jeff Chandler, Faith Domergue, Lyie Bettger 

©Thunder Boy (104) D. .327 

James Stewart, Joanne Dm, Dan Duryea 

©Mon From the Alamo (79). . .SW .328 

Glenn Ford, Julia Adams, Victor Jory 

Abbott & Costello Meet Dr. 

Jekyll and Mr. Hyde (78) C. .329 

Bud Abbott. Ix)u Costello. Boris Karloft 

Cruel Seo, The (121) D. . 

Jack Hawkins. Donald SInden. Virginia McKenna 

©Wings of the Hawk (80) D. .330 

Van HefUn. Julia Adams. Abbe Lane 


©Stand at Apache River, The 

(75) SW..331 

Stephen McNally, Julia Adams, Hugli Marlowe 

©Golden Blade, The (80) D..332 

Rock Hudson, Piper Laurie, Gene Evans 

©East of Sumotra (82). 

Jeff Chandler. Marilyn Monr 

The All American (83). 

Tony Curtis, Uirl Nelson, Mi 

John 

Forsythe 

©Bock to God's Country (78) 

Hock Hudson, Sieve Cnrhran. M 

©Veils of Bagdad (82) D. .404 

Victor Mature. Mail Blanchard, Guy IMtc 

OBorder River SW. , 

Joel McOca. Yvonne DeCarlo 

©For Country D . 

James Stewart, Ruth Human 

©Glenn Miller Story, The MD . 

Jame.s Stewart. Jtn)e Allysoil, George Tobias 

Mo ond Pa Kettle Go to Wolklkl C . 

Mar)orle .Main. I'ercy Kilbride, Imt\ Nelson 

©Ride Cloor of Diablo D. . 

Audle Murhy, lliiti Duryea 

©Saskatchewan D . 

Alan Udil. Hhelley WIntora 

©Tumbleweed SW. . 

Audle Murpliy, Lorl Nelson. Chill Wlll« 

©Yankee Pasha D. . 

J.Tf ninndler, Khnndn Fleming 

©Wolklng My Baby Back Home M . 

Dtiiiald ll'Cunruir, Janet l,el(li, John llubbwd 

©By the Light of the Silvery 

I 

Moon (102) MC. .219 

I>oris Day. Gordon MacRae, Leon Ame;' 

g7] Beast From 20,000 Fathoms, 

The (80) D. .221 

Paul Christian, Paul Raymond. C. Kellavvay 

111] ©Charge at Feather River, The 

(96) SW. .223 

Guy Madison. Vera Miles. Frank Lovejoy 

(Three-dimension. Natural Vision) 

[D ©Master of Ballontroe, The 

(89) D..225 

Errol Fljun, Roger LIvesey. Beatrice Ctmpbell 

il Moonlighter, The (77) 

Z 

Barbara Stanwyck. Fred MacMurray 


§11 ©Beggar's Opera, The (94) MC 

Sir Laurence Olivier. Stanley llolloway 

m Blowing Wild (90) D. .306 

Gary Cooper. Barl)Bra Stanwyck 

ElSo Big (,,) D.. 

Jane Wyman. Sterling Hayden. Nancy Olson 

M ©Hondo (. .) D.. 

John Wayne, Geraldlne Page, Ward Bond 

Cn.reedlmension) 

©Calamity Jane (,,) M, . 

Doris Day, Howard Keel, Allyn McLerIc 

©Bounty Hunter, The (3-D)...SW.. 

Ilanilolpli S.otl. Marie Windsor 

©Boy From Oklahoma D. . 

Will IJocers jr.. Harry l.an(er, Nancy Olson 

City Is Dork, The (74) D .224 

Sterling Hayden, Orne Nelson, Phyllis Kirk 

©Dial M for Murder (3-D) D . . 

Hay Mllland. Grace Kdly, Robert CiimmlnKi 

©Diamond Qu n. The 

l-'ertmiulu Ijtmiis. Arlene Dnhl 

©Eddie Cantor Story. The 

Kei-re llras-.H,-. Mirtlvn Krskin 

©His Majesty O'Keete 

. 

Burl Lanoaslvr, Jnui Hire 

©Roar Guard (.1-0) 

Guy Maillsoti. Jnun Wriilon 

©Riding Shotgun (..).... 

Ilanilollili Sroll. Wayne Morrh 

©Thro* Sailors and a Girl. 

Gene 

Nfltnn 

cniree-i 

REISSUES 

ALLIED ARTISTS 

Bad Men of Tombstone (74). D. .i^l 

Harry Sullivan. Broderlck Crawford 

Bod Boy (87) D. 

.\udie Murphy, Jane Wyatl 

©Rose Bowl Story, The (73) D. . 

.fl| 

MatshiM Thompson, Vera Suie 

COLUMBIA ., 

Thunderhoof (77) SW. .11 

W. Bb 

Untomed Breed (79) 

Sonrry Tufts, Barbara Brilton, 

LIPPERT 

Ati Bobo Nights (76) 

Anna May Wong 

Iron Mosk, The {..) 

Mr. Robinson Crusoe (..)..D. 

METRO-GOLDWYN-MAYER 

Sequoia (73) 

C 

Jean I'arker. Hussell Dardle 

Troder Horn (120) 

Harry Carey. Edwina Booth 

RKO RADIO 

Follow the Fleet (..) D.^ 

Krod .\^l,ilre. Ginger Rogers 

Isle of the Deod (72) O. 

Burls Karloff. Ellen Drew 

Mighty Joe Young (94) D. j 

Tirry Mm.re. Ben Johnson 

Out of the Past (. .) D. 

llohert Mitchum. Kirk I>ouKlas 

Stage Door (93) 

Kailirjn lUpbum. Ginger Boicrt 

Suspicion (. .) D 

Cary Gr.nit, Joan Fontaine 

Top Hat (. .) M 

Fred Aslaire, Ginger Rotters 

Without Reservotions (107). .D 

John Wavne, Cltudelle Colbert il 

REALART 

I 

Buck Privates (84) 

ank8 jr., Joan Bennett! 

Gung Ho (90) 0| 

Randolpli Scott, Robert Mitchum 'T 

Keep 'Em Flying (85) C' 

Bud Abbott, .' 

Uu Costello 

Pittsburgh (91) D.Sl 

John Wayne. Marlene Dietrich .1 

Scarlet Street (102) 

D. jl 

Joan Beiinell, Dan Duryee 

Seven Sinners (86) 

John Wayne. Marlene Dietrich 

Tiger Island (72) 

CturlK lllrkliird. Ktlubeth Youna .. 

Uncle Tom's Cobin (111) 0.^1 

11 He..hrr Sio«r. I.onls Morgan 11 

20th CtNTURYFOX 

©Broken Arrow (93) D.j,. 

J:ioi,s S1.UH1. Jiff Chandler. Debra Kl 

Gcnllcmon's Agreement (I 18) D. J| 

Gt.tMD I'cok. Dorothy McGuIre 

Wa< a Mole War Bride 

(10b) 

C..JJ 

Cuy (Jranl. Ann Sheridan 

Kiss of Death (99) u., 

llirhard WIdmark. Victor Mature. B. 1 

Rood House (95) D. 

Ida l.oploo I'oroil Wilde. Celeste Her' 

Snake Pit, The (108) 0.< 

lllhln Dill»ill.iriit. Mark Stereni 

WARNER BROS. 

Key Largo ( . 

. ) D . .11 | 

Ilumjihrey Bo(arl, lainren Bacall, C. 

Treasure of the Sierra Madre 

(..) D. 

tlumnhrey Bo(arI. Walter lliulon. ' 

D

. Oh. 

. Siiirs«nil 

•ubiocti, ItaUd by compony, la Oftl«r of rtleol*. f 

' 

Yimminy 

2-26-53 

6-11-53 

6-11-53 

: October 

I 

R12-12Collc«lat< 

I 

(9) 

I Thrills 

. 

I 

1 

34 

i 43.401 

I 

(18) 

I 43,402 

8 

2-20-53 

m, Mcond lh« dot* of ravlew In BOXOFFICE. Symbo 

r. 44 Very Good. 4 Good. • Fair. - Poor. Very Po 

tefweon dotot 

O Indlcotet c 

I till*. FIrit h notional 

rating from BOXOFFICI 

phologrophy. iilJDiJTi) CiJ/l/iT 

tSivl 

Columbia 

. No. Titit Re! O.itr Ritlng Rn'd 

ANIMAL CAVALCADE 

ICrryhounil Ciperi (SCj) 7-30 53 - 9-19 

The Thrtc Big Bciis (7) 8-27-53 + 9-26 

ALL-STAR COMEDIES 

Guys (16) 4- 4-53 ± 6-16 

He Popped His Pistol 

(16) 5-14-53 i: 6-20 

A Poppin' (16) ± 8-lS 

Loft'i 

1953-54 SEASON 

Say. Can You Sue 

9-10-53 

Safety Spin (7) 5-21-53 4+ 6-20 

1 Msgoos Masterpiece (7) 7-30-53 -f 9-19 

SCREEN SNAPSHOTS 

•-'icVey Rooney— Then and 

Now 3-19-53 4-11 

(9'/2) 44 

Hj' Ha! From Hollywood 

(9) 4-23-53 ± 5-16 

Hollywood's Great 

+ Comedians (91/2) .... 5-14-S3 6-27 

Hollywood's Pair of Jacks 

± (101/2) 6-18-53 8-15 

)Oul West in Hollywood 

(10) 7-23-53 ± 9-19 


; Hollywood Sluntmen (. .) 9-17-53 .... 

STOOGE COMEDIES 

1 Up in Daisy's Penthouse 

am) 2- 5-53 ± 3-21 

; Booty and the Beast 

(I6I/2) 3- 5-53 4-11 

> Loose Loot (16) 

' 2-53 5-16 

'Tricky Dicks (16) 5- 7-53 ± 


I Rip. Sew and Stitch (17) 9- 3-53 

THRILLS OF MUSIC 

(Reissues) 

1 Buddy Morrow & Orch. 

(9'/2) 2-12-53 

i Les Elgart & Orch. (10) 4-30-53 

; Shorty Sherlock & Orch. 

(81/2) 6- 4-53 


George Towne & Orch. 

(10) 9-24-53 

THREE-DIMENSION STOOGE 

COMEDIES 

Spooks! (16) 615-53 -4- ) 6-20 

) Pardon My Backfire 8-15-53 + 9-26 

(16) 

TOPNOTCHERS 

the Frontier (10) 5-28-53 nd + 8-15 

Is Versailles (IOI/2) 2: 8-22 

6-25-53 

WORLD OF SPORTS 

Shot Artists (9) -I- 4-11 

>t Bat (10) 3-26-53 -f- J-14 

Championship Rodeo 

,- s 

^JIO) 5-21-53 -4 S-20 

Bowling 

amps (9'/2) 6-18-53 2: 9-26 

:h SporU (91/2) 7-23-53 -t- 9-19 


«lt and Mat-Tery 

-) 9-24-53 

SERIALS 

iStcret Code 2-19-53 

IS Chapters 

5160 The Lost Planet 6- 4-53 i 

15 Chapters 


6120 The Great Adventures of 

Captain KIdd 9- 17-53 

15 Chapters 

UPA CARTOON SPECIAL 

5999 Gerald McBoing Boing's 

Symphony (8) 7-15-53 H 

Melro-Gold'wryn-MaYer 

Prod. No. Title Rcl D.ile Rating Rtv'd 

CARTOONS 

(Technicolor) 

W-440 Cot)s and Robbers (6).. 3-14-53 + 4-U 

W-442 Little Johnny Jet (7) 4-18-53 

W-443 That's My Pup! (7). 4-25-53 

I Heir (6). 

5-30-53 -4- 6-27 

W-445TV of Tomorrow (7) 6- 6-53 4+ 6-27 

W-446 Wet Willie Wildcat 

(7) 6-20-53 -4- 


W-531 Just Ducky (7) 9- 5-53 

W.532 Half Pint Palomino (7) 9-26-53 

W-533TWO Little Indians (7) 10-17-53 

W-534 Life With Tom (8) 11-21-53 

FITZPATRICK TRAVELTALKS 

(Technicolor) 

T-415 Beautiful Bavaria (9).. 4- 4-53 

T-416 Johaimesburg— City of 

Gold (8) 5-16-53 

T-417 Deliohtful Denmark (8) 6-27-53 -f 

T-418 Copenhagen—City of 

Towers (9) 7- 4-53 + 

GOLD MEDAL REPRINTS 

(Technicolor Reissues) 

W-463 Tee

SHORTS CHART 

5314 Dinky in the Orphan Egg 

(7) Juiie-53 +6-6 

5315 Little Roquefort in Friday 

the 13th (7) Ju1»-53 + 8-15 

Mighty Mouse in Mousehood 

5316 Wlien 

Was Flower (7).July-53 in -f- 8-15 

Terry Bearj in Open House 

5317 

(7) AIH.-53 -^ 9- 5 

5318 The Talliing Magpies in 

Bargain Da2e (7) Aiig.-59 + 9-26 

5319 Aesop's Fable Sparlcy, 

the Firefly (7) Segt.-53 

5320 Little Roquefort in 

Mouse Menace (7) .Sept.-53 

5321 Terry Bears in the Reluctant 

Pup (7) Dct.-53 

in Dimwit 5322 How to Keep 

Cool (7> 0ct.-53 

Dinky in the 5323 Timid 

Scarecrow (7) Noy.-53 

The Talking Magpies 

5324 

in Log Rollers (7) Noy.-53 

Mighty Mouse in Spare 

5325 

the Rod (7) Dec.-53 

Terry Bears in 5326 Growing 

Pains (7) DCC.-53 


Prod. No. Title ReToate Rating Re»'d 

EARTH AND ITS PEOPLES 

8366 Sheep Ranch Country (20) 3-23-53 # 4-11 

8367 Cross Sections of Central 

America (20) 4-20-53 ff 5- 2 

8368 Factories. Mines and 

Waterways (20) .... 5-18-53 H 5-23 

British Trade and Industry 

8369 

(21) 6-15-53 8-22 

Farmer- 

-f- 

7-13-53 H 9- 5 

8370 Fishermen (21).. 

8371 The Lumber States (21) 8-10-53 + 9-26 

8372 Mountain Farmers (..). 9- 3-53 

MUSICAL FEATURETTE 

8304 Andy Russell and Delia in 

House Party (20) .... 3-12-53 + 4-11 

8305 Les Brown and Orch. in 

Crazy Frolic (9) . . . . 4- 9-53 + 4-25 

8306 Harry James and His Music 

Makers (14) 5- 7-53 

8307 Music on the Double (18) 5-28-53 

3-D MUSICAL FEATURETTES 

8100 Nat "King" Cole and Russ 

Morgan & Orch. (IS) . . June-53 8-8 

COLOR PARADE 

8381 Fiesta Frolics (9) 6- 8-53 -H 6- 8 

8382 King of the SIcy (10).. 7-13-53 -f 8-22 

VARIETY VIEWS 

8343 Sky Police (9) 3- 9-53 -|- 4-11 

8344 Deadly Drums (10) 5- 4-53 

WALTER LANTZ CARTUNES 

(Technicolor) 

8323 The Dog That Cried 

Wolf (6) 3-23-53 

5324 Buccaneer Woodpecker (6) 4-20-53 -f- 

5- 2 

8325 The Mouse and the Lion 

(6) 5-11-53 

8326 Operation Sawdust (6) . . 6-15-53 -t- 8-22 

8327 The Flying Turtle (6).. 6-29-53 -\- 8-22 

8328 Wrestling Wrecks (6)... 7-20-53 -f 9- 5 

Warner Bros. 

Prod. No. Title Rel Date Rating Rev'd 

BLUE RIBBON HIT PARADE 

(Technicolor Reissues) 

9307 Country Mouse (7) 3-14-53 

9308 Little Dutch Plate (7) . . 

4-11-53 

9309 Ain't That Ducky (7) . . 5- 2-53 

9310 Mighty Hunters (7)... 6-13-53 

9311 The Fighting 61i/j (7) . . 7-11-53 

9312 Sniffles Takes a Trip 

(7) 8- 1-53 

9313 Wacky Wild Life (7) 8-29-53 


1301 Old Glory ( . 

. ) 9-12-53 

1302 Walky, Talky Hawky 

(..) 10-17-53 

BUGS BUNNY SPECIALS 

(Technicolor) 

Hare (7) 9727 Unswept 3-14-53 

9728 Southern Fried Rabbit 

(7) 5- 2-53 -f 7. 4 

Hare Trimmed (7) 6-20-53 

9729 

9730 Bully for Bugs (7) 8- 8-53 ++ 8-22 


1723 Duck! Rabbit, Duck! (7) 10- 3-53 

CLASSICS OF THE SCREEN 

9104 Star in the Night (20) . . 3-21-53 

9105 Plantation Melodies (20) 516-53 

9106 Looking at Life (20) 7-18-53 H B-22 

FEATURETTE 

1101 Minstrel Days ( .) 9-26-53 

JOE McDOAKES COMEDIES 

9405 So You Want to Learn to 

Dance (10) 3-28-53 -f 6-20 

9404 So You Want a Television 

Set (10) 5-23-53 H 7- 4 

9406 So You Love Your Dog 

(10) 8- 1-53 8- 8 

( 


1401 So You Think You Can't 

Sleep ( .) 10-31-53 

MELODY MASTER BANDS 

(Rciisuc) 

9804 Oriie Nelson & Hit Orch. 

(10) 4-18-53 

Vincent Lopez & Orch. 

(10) 6-6-53 

9806 Spade Cooley Band (10) 8-22-53 


1801 Desi Arnaz and Band 

(..) 10- 3-53 

MERRIE MELODIES 

(Technicolor) 

9712 A Peck o' Trouble (7).. 3-28-53 

9713 Fowl Weather (7) 4- 4-53 -|- 

9714 Muscle Tussle (7) 4-18-53-)- 

9715 Ant Pasted (7) 5- 9-53 + 

9716 Much Ado About Nutting 

(7) 5-23-53 4- 

9717 There Auto Be a Uw 

(7) . 6- 6-53 

9718Tom-Tom Tomcat (7)... 6-27-53 -|- 

9719 Wild Over You (7) . . . . 7-11-53 -H 

9720 Duck Dodgers in the 241/2 

Century (7) 7-25-53 ++ 

9721 Plop Goes the Weasel (7) 8-22-53 -f 

: 

9722 Cat-Tails for Two (7) .. .8-29-53 -f 

: 


1701 A Street Cat Named Sylvester 

(7) 9- 5-53 tt 

1702 Zipping Along (7) 9- 9-53 

1703 Easy Peckin's (7) 10-17-53 

1704 Catty Cornered (7) 10-31-53 

SPORTS PARADE 

(Technicolor) 

9506 Cheyenne Days (9) 4- 4-53 ± 

9507 Yo Ho Wonder Valley 

(10) 5- 9-53 -f 

9508 Desert Killer (10) 6-27-53 

9509 Ride a White Horse (10) 7-25-53 -f 

9510 A Danish Sport Delight 

(10) 8-15-53 -f 


1501 Royal Mounties (..).... 9-19-53 

1502 Sea Sports of Tahiti 

(..) 10-24-53 

TECHNICOLOR SPECIALS 

9005 Thar She Blows (20) . . 3- 7-53 ff 

9006 Under the Little Big Top 

(20) 4-25-53 -t- 

9007 America for Me (20) . . . 5-30-53 + 

9008 Where the Trade Winds 

Play (20) 7- 4-53 -f- 


1001 Gone Fishin' (20) 9-12-53 -|- 

1002 Romance of Louisiana 

(..) 10-10-53 

VITAPHONE NOVELTIES 

9602 No Adults Allowed (10) 4-11-53 + 

9606 Head Over Heels (10) . . 6-20-53 

9607 The Spirit of West Point 

(10) 8- 8-53 -t- 


1601 Hit 'Im Again (..).... 9- 5-53 

1602 Say It With Spills (..) .10-24-53 

MISCELLANEOUS 

Prod. No. Title Rel Date Rating Rev'd 

Lippert 

5220 A Day in the Country 

(15) 3-13-53 

(Three-dimension Fcaturette) 

5227 College Capers (15) 5- 1-53 

(Three-dimension Featurctte) 

5307 Bandit Island (27) 9- 4-53 

Republic 

COMMANDO CODY ADVENTURES 

5268 Enemies of the Universe 

(30) 3-28-53 

5269 Atomic Peril (30) 3-28-53 

5270 Cosmic Vengeance (30) . 4-28-53 

. 

5271 Nightmare Typhoon (30) 5-28-53 

5273 Destroyers of the Sun 

(30) 6-26-53 

5272 War of the Space Giants 

(30) 6-28-53 

5274 Robot Monster of Mars 

(30) 7- 3-53 

5275 Hydrogen Hurricane (30) 7-10-53 

5276 Solar Sky Riders (30).. 7-17-53 

5277 SOS Ice Age (30) 7-24-53 

5278 Lost in Outer Space (30) 7-31-5J 

SERIALS 

5284 Return of Captain Marvel 

(reissue) 4-15-53 .... 

12 Chapters 


5381 Canadian Mounties vs. Atomic 

Invaders 7- 8-53 

12 Chapters 

THIS WORLD OF OURS 

(Trucolor) 

5188 Ceylon (9) 3- 1-53 

9221 City of Destiny (9) 4- 1-53 

9222 Singapore (9) 6- 8-53 

9223 Germany (9) 8- 1-53 

Independents 

A It tor Atom (10) General Electric. H S- 7 

My Son's Dad (27) March o( Time.... ± S- 7 

Mephislo Wallj (18) Times Film Corp. -(- S- 7 

Travel Royal (20) Briliih Int. Svc ++ 3-14 

Mastery ol (he Air (20) British Int. Svc. -|- 9-28 

Royal Destiny (20) British Inf. Svc... + 3-28 

A Visit to Picasso (20) Joseph Burslyn ^ 3-28 

-f Aloha Null (10) Dudley 9-19 

SHORTS REVIEWS 

The Grecrt Adventures ol 

Captain Eidd 

Columbia 

(15-Episode Serial) 

(First episocie, 22 Mins., others 

average 17 Mins.) 

Good. The kids, who enjoy pirate 

yarns as -well as they do scienceiiclion, 

will thrill to the s-washbuckling 

action of this costume chapterplay, 

produced by Sara Katzman, 

who also made the recent "The Lost 

Planet," dealing -with space men. 

etc. The fabulous Captain Kidd is 

shoivn as a hero rather than a ruthless 

killer, a switch for the more 

popular conception of the famous 

ptiate. The opening episode devotes 

too much time to laying the groundwork 

for the story, but the succeeding 

chapters are full of hair-breadth 

escapes, exciting sea battles and 

mutinies. Richard Crane and David 

Bruce are stalwart heroes and the 

feminine interest is decidedly minor. 

Bat Boy 

RKO (Sportscope) 8 Mins. 

Good. An interesting picture of the 

training a boy goes through in o 

to become a bat boy for 

league baseball teams. In Cli 

thousands of boys write to 

dians pleading for the chani 

Harold Klug jr. is selected and 

viewed by Al Lopez, the 

manager. When he gets the 

goes into training, shares 

rooms with baseball's greal 

mixes with' its brightest st( 

American boy doesn't envy hi 

Sparky, the Firefly 

20th-Fox (Terrytoon) 7 1 

Good. An amusing and fan 

little cartoon in Techrucolcr. Sp 

suffers the loss ol his iirefiy 

and is ostracized by his cwa«. 

until he consults the bookwo: 

gets the idea of replacing his 

light with a flashlight bull 

other firefhes still call S 

"phony" until an incoming 

can't land when the electric 

the airfield is cut off. Spar] 

Oh, Say Can You Sue 

over and guides the airliner 

Columbia 16 Mins. 

and gets a hero's ovation. 

(All-Slar Comedy) 

Good. Andy the veteran Mack 

Shark Boilers 

Sennett comedian, is involved in 

(RKO Pathe Special) 

some amusing marital mixups in this RKO 

1S|] 

Aided by Dorothy Granger, 

Very good. A really outstc 

two-reeler. 

who played Mrs. Errol in the 

short dealing with the hunti 

long series of Leon Errol comedies, 

and Christine Mclntyre, the characters 

killing of the deadly shark, 

produced by Sam Lee and de( 

dash in and out of bedrooms, 

to him, as well as Diana 

hallways and into closets. They all 

end up in the judge's chambers 

Charles Osborne and William 

don, all four of whom gave 

asking damages from each other. 

lives in the making of the film-4i 

of its authenticity The speclojj 

often gripped with terror at the' 

of the ferocious shark and ieels 

relief when one is captured 

killed. 

Such Popularity 

Must Be Deserved! 

Advertisers know the pulling power of 

BOXOFFICE classified ads. They keep 

coming back. 

Here's a tremendous reader 

audience that makes your advertising pay. 

Use BOXOFFICE Classified 

Ads for Quick Results 

at Low Cost 

BOXOFnCE BookinGuide : 

: 

October

i 

. 

Opinions on Current Productions; Exploitips 

f £ xl T U j) 5 

s]^ !/ ] £ UJ ^ 

(Poi rroRY lYNoms on iacm ficturi, sii 

rivcrsi sido 

So Big 

Warner Bros. (307) 101 Minutos RbL Oct. 31, "53 

If there bo such a thing as a sure-seater in these times, this 

ia it in spades. A new and masleilul film version ol Edna 

Ferber's widely read novel—which, parenthetically, has been 

twice belore transferred to celluloid— it retains faithfully the 

original's poignant, heartwarming theme of mother love, 

sacrifice and achievement. As such, it cannot help but be 

rated as a must-see item by feminine patrons of all ages, 

and that ihe distaff side will insist that husband or sweetheart 

also patronize the offering is pretty much of a 

foregone conclusion. lane Wyman, in the principal role, adds 

another to her gallery of finely etched, persuasive and 

touching performances; the supporting cast with which she 

was provided by producer Henry Blanke. and Ihe physical 

trappings with which he surrounded the opus, are all firstrate; 

and direction by Robert Wise is sensitive and intelligent. 

JoBe Wyman, Sterling Hoyden, Nancy Olson, Steve 

Elisabeth Fraser, Martha Hyer, Walter Coy. 

Donovan's Brain 

United Artists (5329) 83 Minutes 

f 

"P 

Forrest. 

Drama 

Rel. Sept. 30, '53 

Entirely engrossing, and reasonably chilling in spots, is 

this version of a widely read science-fiction novel, which, 

parenthetically, was made into a motion picture once before. 

The screenplay by Felix Feist, which he himself deftly 

directed, is cleverly contrived to command interest from start 

to finish, which engrossment results from development rather 

than suspense. Lew Ayres, in the starring spot, delivers a 

convincing performance and is given sterling assistance by a 

competent cast, the topliners of which are sufficiently well 

known to attract ticket buyers' attention. Nonetheless, it is 

the literary source and subject matter that probably will lend 

themselves to the more productive merchandising. The feature 

is amply endowed to furnish strong support and in many 

situations can carry the topside of the dual bills. By adroit 

use of his budget dollars, producer Tom Gries mounted the 

offering impressively and with atmospheric authenticity. 

Lew Ayres, Gene Evans, Nancy Davis, Steve Brodie, Tom 

Powers, Lisa Hovyard, Michael Colgan. 

Shadows of Tombstone 

Republic (5233) 53 Minutes Rel. Sept. 28, '53 

Considering the substantial number of gallopers in which 

Rex Allen has had the starring role, the routine formula 

through which the plots thereof have been unfolded, and the 

permanency of the productional accoutrements, information 

to showmen anent the latest cinematic adventures of this 

sagebrush hero must ol necessity limit itself to an analysis 

of how the current entry stacks up, in entertainment content, 

with its many predecessors. Suffice it to say that there is 

sufficient action to satisfy the dyed-in-wool western fans, the 

screenplay having been designed to include the usual chases, 

holdups, shootings and fistic encounters. The outlaws against 

whom Allen pits his heroics are satisfactorily grim; the hero 

is his usual ingratiating self, and productional accoutrements 

as supplied by Rudy Ralston are entirely satisfactory. Direction 

by William Witney evidences his long experience in the 

galloper field. 

Hex Allen, Slim Pickens, Jeanne Cooper, Roy Barcroft, Emory 

Pamell, Ric Roman, Richard Avonde, Julian Rivero. 

El Paso Stampede 

Republic (5244) 53 Minutes Rel. Sept. 8, '53 

Inasmuch as this marks the last entry in the lengthy—and 

generally successful—sagebrush series sponsored by this 

company with, Allan "Rocky" Lane as the sturdy hero, the 

loct that it does not quite measure up to the entertainment 

standard established by most of the previous chaptei's probably 

isn't of much significance. Wfiere sagebrush cinema 

flourishes, it probably will perform satisfactorily, despite an 

aged-in-the-cactus story formula, in which Lane is permitted 

sufficient opportunity to display his talent lor gun-slinging, 

list-swinging and square-jawed heroics. Undoubtedly the 

picture will prove adequate as entertainment for devotees 

ol western fare, particularly the juveniles, and exploitationminded 

showmen can employ to advantage the established 

draw of the topliner as an advocate of jed-blooded screen 

fere. The Rudv Ralston production was directed bv Harry 

Keller. 

Allan "Rocky" Lane, Eddy Waller, Phyllis Coates, Stephen 

Chase, Roy Barcroft, Edward Clark, Tom Monroe. 

F 

F 

The Living Desert 

films ("Seal Island." etc.) produced by •• 

Walt Dianay Productions ( ) 72 Minulas R«L 

Theatromon are suificiently aware ol the marq';., /.!.•.-.• • 

.:o 

then, tho best and quickest way to ' 

state that it tops all its predecessor.. 

quantity, which amply qualities it to |,.,..,^„., — .,,, ^.., 

booking niche on any program With indtioct.LuLio pauence 

and skill, thrilling closeups ol tho ilora and lau.ii ol the 

American desert were photographed. Then, through adroit 

editing, clever commentary and inspiring musical i j c 

grounds, they were molded into a lilm that has a. 

and as convincing drama, tragedy, pathos and cc-: :, 

as could possibly stem from human mummers. \]ni:. ii.r/ 

effective Technicolor contributes to making the subject the 

more beautiful and engrossing. The film, directed oy Jomea 

Algar. is designed as the centerpiece oi a package deal 

that Disney himself will distribute and which, along with two 

other .shorter subjects, will constitute a 2-hour and 30-minuto 

program. 

Univ.-Infl (387) 84 Minutes Rel. Oct. '53 

Another delightful character comedy about British villagers, 

this can be compared to "The Tawny Pipit," the J. Arthur 

Rank picture which entertained class patrons six years ago. 

This new Rank lilm, produced by Michael Balcon ard ably 

directed by Charles Crichton, has much of the same charm, 

gentle humor and engaging character portrayals to make 

it a winner in the art houses. The title, which refer-s to an 

old train which has become a museum piece, the lack ol 

marquee names and the dearth ol romance will be a handicap 

lor general audiences. Technicolor enhances the beauty 

of the British countryside and the Titfield village streets. 

There are many heart-warming chuckles and quite a lew 

hearty laughs in the completely original script. Stanley Holloway, 

George Relph and the late Godfrey Teorle contribute 

sterling portrayals and Edie Martin is superb as a fiery httle 

old grocerywoman. 

Stanley Holloway, George Relph, Naunton Wayne. Joha 

Gregson, Godfrey Tearle, Gabrielle Brune, Hugh Griffith. 

The Long Memory 

Astor Pictures 90 Minutes ReL luly IS, 'S3 

A grim British-made melodrama ol revenge and longdelayed 

justice which should do good business in the art 

houses and, il the suspense angle is heavily exploited, will 

satisfy in the majority of action spots. John Mills is becoming 

increasingly familiar to U.S. moviegoers and John McCallum 

and Elizabeth Sellars have marquee value for class patrons. 

Against the authentic backgrounds of deserted river barges 

and dingy back streets, the picture starts slowly, but gradually 

picks up pace and ends with an exciting chase end gun 

battle on the deserted waterfront. Mills is excellent as the 

relentless victim of lying witnesses and Elizabeth Seilors does 

well in the difficult role of an attractive little liar. Ev.a Bergh, 

as a sympathetic refugee slave, supplies a touch of romance 

and the cast is studded with line character portrayals. 

Produced by Hugh Stewart and directed by Robert Hamer. 

John Mills, Elizabeth Sellars, John McCallum, Eva Bergh, 

John Chandos, Thora Hird. Michael Martin-Harvey. 

Mr. Denning Drives North F 

Carroll Pictures 95 Minutes ReL 

The British facility for turning out suspenseiul chose piclures 

with clever plot twists is again evidenced by this 

produced by Anthony Kimmins and Stephen 

first-rate thriller 

Mitchell. A strong British cast, headed by John "Great 

Expectations" Mills and Phyllis Calvert, who also made 

3everal Hollywood films, give this good value for the art 

houses. It will also satisfy ij^ the action spots and :n most 

neighborhood situations. Kimmins, who also directed. keep3S 

the spectator on the edge of his seat during the greater part 

of the story, which deals with an accidental murder and the 

subsequent disappearance of the buried corpse. The one 

false note is some of the too-casual British dialog, which 

draws laughter in the wrong spots. Mills is excellent as the 

scared killer, but he and the lovely and capable Miss Calvert 

seem too young to be the parents of an engaged girl. 

Carroll is at 177S Broadway. New York City 

John Mills, Phyllis Calvert Sam Wanamaker, Eileen Moore. 

Herbert Lom. Raymond Huntley, Wilfrid Hyde-While. 

F

. . What 

. . John 

. Thrills, 

. . Twelve 

But 

Funnier 

. 

. . 

, . The 

. . The 

Your 

. His 

. In 

. 

On 

FEATURE REVIEWS 

Story Synopsis; Adiines for Newspaper and Programs 

THE STORY: 

"The Living Desert" (Disney) 

In this, the camera inspects the marvels ol the desert and 

its denizens, bird and beast, reptile and insect, and how 

each has developed survival patterns through harsh necessity. 

The territory covered ranges Irom Death Valley to the Pecos, 

Irom the Sierra Nevadas to the Rockies. There is comedy in 

the antics of the round-tailed ground squirrels, flippant 

clovfns; drama in a fierce battle between a red-tailed hawk 

and a rattlesnake; romance in a contest ol two plodding male 

turtles for the favors of a shell-backed siren; ferocity in a 

duel between a wasp and a tarantula; while other episodes 

include the defense of her young by a valiant kangaroo rat 

against a serpent, the chase of a trespassing bobcat by an 

outraged lamily of desert peccaries, and the courtship dance 

of a pair of scorpions in the moonlight. 

. 

. 

CATCHLINES: 

A Drama as Old as Time Seldom Seen by Human 

Eyes . . . Nature Sets the Stage and Provides the Actors 

And at Long Last the Motion Picture Camera Views a 

Strange, Unusual World. 

THE STORY: 

"So Big" (WB) 

Suddenly orphaned and broke, Jane Wyman becomes a 

school teacher in a Dutch farming community. It is a life of 

incessant drudgery, especially after she meets and marries 

Sterling Hoyden, a hard-working son of the soil. They 

have one child, whom she calls "So Big," and for whom 

she envisions a brilliant future. V/hen Hayden dies, Jane 

and the boy go it alone, and she is enabled to send the 

lad to college to study architecture. In the gay 20s, he 

abandons their cherished dream and becomes a whirlwind 

success as a sales promotion executive, although Jane is 

bitterly falls in 

with a successful painter, Nancy Olson, he realizes—when 

Nancy turns down his proposal— that he has gotten off on 

disappointed. However, when her son love 

the wrong track, and plans to return to his first love, architecture. 

CATCHLINES: 

One of the Great Human Classics of Literature . . Becomes 

an Enduring and Tender Motion Picture . . . With Jane Wyman 

in Her Greatest Role . Movie That Is Destined for 

Acclaim and Praise. 

THE STORY: The Titfield Thunderbolt" (U-I) THE STORY: "Donovan's Brain" (UA) 

When notice is posted in Titfield, a small English village, 

:hat the daily train that takes them to the nearby business 

center is to be replaced by a bus, the Vicar (George Relph) 

and many of the town's railroad enthusiasts decide to run 

the railway themselves. Persuading Stanley Hollowoy, the 

town's richest man, to finance them in return for installing 

a bar in the train, the Vicar and a local old fireman get 

the train running again for a one-month trial period. The 

bus operators do everything to sabotage the railroad and, 

just before the inspector arrives to make his report on a 

trial run, they push the engine off the track. The townspeople 

then lake ;he original old engine, the Titfield Thunderbolt, out 

of the museum and manage to make it run to satisfy the 

inspector, who approves their ownership of the railroad. 

CATCHLINES: 

What Was the Titfield Thunderbolt and Why Did a Town's 

Happiness Depend on It? .. . Than "Tig'-t Little 

Island"—More Delightful Than "The Tawny Pipit" ... All 

Aboard for an Evening's Ride of Love and Laughter. 

i?_ i\ 

Lew Ayres, a doctor interested in scientific research on 

:he brain, unsuccessfully tries to save the life of a ruthless 

tycoon, injured in an airplane crash and brought to Ayres' 

laboratory for emergency attention. On impulse end in 

violation of law, Ayres removes the brain of the dead man 

and contrives to keep it alive by use of equipment upon 

which he has been experimenting. Through resorting to 

mental telepathy, the doctor learns how to receive into his 

subconscious the impulses broadcast by the brain. This 

develops him into a Jekyll and H^de character, which leads 

him into a series of crimes. Just as he is about to murder 

his wife, he is saved from himself when the brain is destroyed 

through instructions Ayres had issued while not under its 

dominance. 

CATCHLINES: 

Never in All Your Life . . Have You Seen a Motion Picture 

So Laden With Chills and Thrills " . Suspense and Excitement 

. Story of a Scientist Who Stole a Man's Brain 

THE STORY: "The Long Memory" (.^stor) THE STORY: "Shadows of Tombstone" (Rep) 

After 12 years in prison for a murder he did not commit, 

John Mills is released and plans to revenge himself on the 

three people who perjured themselves at his trial. He shuts 

himself away on a deserted barge in the Thames estuary, 

where he is befriended by Eva Bergh, a refugee, and an old 

tramp, while being kept under surveillance by the police. 

His former girl friend, Elizabeth Sellars, lied at his trial 

and later married John McCallum, the detective on the case. 

He tracks Miss Sellars down, but decides that she is not 

worth revenging himself on. Later, he unearths a nev/ crime 

and comes face to face with John Chandos, the man for 

whose murder he was imprisoned. Chandos attempt-, to kill 

Mills, but is shot down and the avenger is saved. 

CATCHLINES: 

What Happens When a Murdered Man Returns—Alive . 

Haired in His Heart, Murder in His Eyes, He Lived lo Right 

a Great Wrong . Mills, Star of "Great Expectations," 

in a Study in Suspense . Years lo Plan Revenge 

lor a Crime He Didn't Commit 

Rex Allen, a young rancher out with a posse to catch a 

bank robber, suspects that the sheriff, Emory Parnell, and the 

bandit are conspirators. Rex captures the bandit, Ric Roman, 

which puts Parnell on the spot, since Roman is on the 

sheriff's payoff list. The sheriff conspires with Roy Barcroft. 

the town's boss gambler, to have Rex framed on a charge 

that will discredit him so that Allen will be unable to run 

for sheriff, as many honest citizens hove asked the rancher 

to do. Rex is charged with murder but is staunchly defended 

by Jeanne Cooper, owner of the local newspaper, who— in 

print—attacks Barcroft and Parnell. Rex finds indisputable 

evidence of the tieup between the gambler and the sheriff, 

in a chase. Barcroft is captured, Parnell slain, and Rex is 

elected sheriff. 

CATCHLINES: 

High Adventure in Tombstone Territory . . . Where Marauding 

Killers Meet Their Match . the Flying Fists and 

Blazing Bullets of Rex Allen . Favorite Cowboy Hero 

THE STORY: "Mr. Denning Drives North" (Carroll) THE STORY: 'El Paso Stampede" (Rep) 

After several nightmares and sleepwalking experiences, 

John Mills, successful aircraft manufacturer, tells his wife. 

Phyllis Calvert, the terrifying secret thai he had accidentally 

killed Herbert Lorn, an adventurer who had threatened to 

marry Mills' teenage daughter. After Sam Wanamaker, an 

American patents lawyer falls in love with the daughter and 

then defends a gypsy who Mills believes has stolen the body 

of the murdered man, Millii and his wife become frantic 

Scotland Yard also takes a ffand in Ihe case and, just as 

Wanamakor is about lo uncover Mills as the murderer, the 

daughter tricks up Ihe incriminating evidence and saves her 

lather, who remains free 

CATCHLINES: 

. . John 

. 

A Torrilying Drive lo Escape From Disaster 

Millr,, Star ol "Great Expeclalions," in an Edge-of-lhe-Seat 

Thriller Was Ihe Guilty Secret That Threatened 

HIb Happiness? . Suspense and Romance—on a 

Terrifying Ride. 

Rustlers operating near the Mexican border kill a U.S. 

marshal, and Rocky Lane, dispatched to invesligale, works 

under cover by getting a job in a store owned by Eddy 

Waller. Waller's handyman, Edward Clark, is in reality in 

the pay of Ihe rustlers, who force him lo supply them with 

feed for the cattle they have stolen and hidden. When 

Clark is murdered, Rocky follows a slender clue whicli leads 

him to Stephen Chase. Ihe town dentist. Rocky soon learns 

that Chase is the brains behind Ihe gang and has been 

negotiating with a buying ageni for the enemy in the Spanish- 

American war. With Ihe help of Waller and a posse. Rocky 

round.s up llio outlaws and captures Chase in a hand-lo-hand 

light; the stolen cattle arc rrlrievpd and Rorlcv movps on lo 

hi."; next assignment 

CATCHLINES: 

Rocky Lane Sets His Gun-Sight . the Most Notorious 

Outlaws West ol Ihe Pecos . Six-Shooler Is His Badge 

As He Roars Into Action ... To Block the Path ol Plunder.

the 

I I 

Box 

I more 

^1 

lAtS: 

lilec< " 

XI 

»hoii l« 

15c per word, minimum SI. 50. cash with copy. Four insorlions lor 

price ol threa. 

ILbO'C' DATE: Monday noon preceding publication date. Send copy ai id answers to 

Numbers to BOXOFFICE. 825 Van Brunt Blvd.. Kansas City 24 

Hi It; 

\k Ol 

Aiiii • 

fjimi 

HELP WANTED 

Boxorrice. 5273 

milt. Six ilmjn, 

il U. L. Smilli. 

lotHT. rtllibic, elghlmrtiood iltuiUon. 

full tlmt »ork. Mu 

quipmcnt. IILion Theatre. 1314 N.E 

I 111 ). Ukia 

tin as theatre muiiicer. central Io»a 

No booking or buytiic but knowledge 

lielntul. Slcadj- job. WrIU fully. 

I. Taniji. Iowa. 

Mloer; Experienced, sober and reliable. Good 

Salary anil \endtnK commission. Opporf 

adL-uicement. Family group Inaurance 

lii-ompleicly In confidence. BoiotTlce. 5287. 

POSITIONS WANTED 

DRIVE-IN THEATRE EQUIPMENT 

DeVryi again available! Complete drl>c in pro 

jrrtii'U sound outfit! from tl.505 (send for lists) 

lime il'-.th arranged. In-car speakeri w/4" cones 

Sl.'i 5U iiulr w/junctinn box; undrrgrouiiu cable, 

JU5M, llept. C. 8 0.8 Cinema Supply Corp . 602 

W. 52nd St., New York 1». 

Dri«i-ln theatre ipetkeri with itralgbt cords, 

$5.45. Car-side speakers, $7.15. Heplacemenl 

speaker cones. $1.70. D«wo Corp, 145 N. Erie. 

Toledo. 

Ohio. 

For sale cheap: Complete equipment for drive-ln. 

Including speakers and popcorn machine. Will sell 

nil or any part. What do you need? C. Ward, Box 

629. Basselt, Va. 

For Sale: Used drive-ln speakers, from $1.50 to 

$3.50 each. Also, one complete 3-1) attachment 

re.idy to go. $400. Lee's Urive-In. Box 94. Keystone 

Heights, Kla. 

Kiddie rides for sale or lease. Operators fur 

nished. F. Shafer. Washington. Ind. 

PI:innino n Our streamlined plan will 

on construction. Texas 

)., P.O. Box 2082. Fort 

GENERAL EQUIPMENT—NEW 

ncriase B. 0. receipts ilth wide screen 

CLtflRinGHOySE 

t5). .Minimum delay on short foou 

now Dept. C, 8 () 8 Cinema Supply 

52nd 81 . Nev> York 19 

Sa.i 70% on marquee letters! Teapered 

Masonile: 4"—35c: 8"— 50c: 10-—flOc; 12"— 

86c: I4"— $125: 16"— $1 50. any color. K1U 

Wagner. Adicr. Betellte ilgns. Dept. C. B 0.8. 

Cinema Supply Corp. 602 W. 52nd 8t . .New 

York 19. 

THEATRICAL PRINTING 

THEATRES FOR SALE 

Critical illness, husband's death disposa highly 

successful theatre. Beautiful 700-seater, refrlierated 

New drlve-ln, "B" house, real estate, at 

fraction value. Non-competltlie oil, rich agriculture 

center, southwest. $40,000 handles. Boxoffice. 

5280. 

J 

H.irkllt 

THEATRES WANTED 

oi't ( .jr.tKJrntUl Ki 

till Theatre. Maguokela. loua 

. grind and drive- It 

Kîn. Tops bi advertising. Preference for ar' 

Boxofflce. 5273. 

ir^ experience all phages, bookbig. buying, 

s and concessions. Open for good salary 

itee per cent deal in southeast. Prefer 

Will consider leasing situation. Reason- 

;hly or quarterly payment terms. Write 

lllly King. Ace Ciimcra. 462 W. Evans St.. 

for new position In 4 weeks. Can handle 

rtk; Indoors, outdoors, concessions, kiddle- 

Hi looklngs, stage shows. New England or New 

preferred. Top references. Boxofflce. 

Pîon wanted by nationally known theatre 

Presently general tnanager of circuit 

Tier's Illness making future uncertain. Hard 

fully experienced booking, buying, adverand 

operating. De lu.\e, neighborhood, 

experience and publicity for major dlstrlbud 

enough for balance but vigorous. Top 

rlth long term prospects and a percentage 

y deferred for 

Boxofflce. 5289. 

salary. 

Boxofflce, 

24 years experience. 10 years 

3-D. Prefer drive-ln, gouth or 

Also 

Available November 1. References. 

Bê. 5290. 

manage and run theatre conn. 

Have had great deal experiand 

operating. We furnish all 

urs or work no object. Will go 

alary or percentage. 

BUSINESS STIMULATOHS 

action, $3.50 thousand cards 

liter games. Novelty Games Co., 1434 

Ave., Brooklyn 16. N. Y. 

boohs available 

kiddy shows. Large variety, latest newstlons. 

Comics Premium Co., 412B, Oreen- 

N. Y. C. Publications for premiums 

X vely) since 1939. 

Bii die-cuf cards. 75 or 100 numbers, $3 60 

Premium Products. 339 W. 44th St.. New 

S 

' 

8. N. Y. 

attenilance 

' nti each. Wi 

-I yette Park Pi 

tith real Hawaiian orchids. 

te Flowers of Hawaii, 670 

ce. Us Angeles 5, Call/. 

)ns are your cheapest ad for theatre or 

•iinlversarles, giveaways. Use for Greatest 

n Earth. Samples 146 

free. Balloons, 

St., Atlanta. Ga 

OSINESS OPPORTUNITTES 

ino town of 1.800 (trade area 10,000) 

heatre. Bij; Industrial payroll year-round, 

ntlux transient fruit pickers in summer, 

theatre destroyed by fire. Merchants will 

lance building for experienced exhibitor who 

tide equipment and proof of ability. Contact 

y of Chamber of Commerce, Bangor. Mich. 

• e-ti) liieatie tickets. Send for samples of our 

1 limit L-d stub rod tickets for drlve-lns. 

dMinctlve, easy to check. Kan-sas City Ticket 

Mept. 10. 109 W. 18th St.. "FUm Row," 

* City 8. Mo. 

DRIVE-IN THEATRE 

CONSTRUCTION 

Plans for modern drive-in theatre. 15 years exniricncc 

Information FREE Drive-ln Theatre 

Plan Senicc, Box 555. EMgevvaler Branch, Cleveland. 

Ohio. 

plan, design, build "De luxe" drive-ln theait 

a "Poor Boy" price. Texas Theatre Conion 

Co., P.O. Bo.x 2082. Fort Worth, Texas. 

•3281. 

If you are planning a drive-ln. 1 can help In 

any ways. Write, wire, or phone. Richard R. 

ay, Texas Theatre Construction Co., P.O. Box 

ltS2, Fort Wi>rth Texas. CE 7-32SI. 

THEATRE CONSTRUCTION 

lild for the future. Kiiihl a liamiramic giant 

Texas llii-atre Construcliun Co'. P.O. Box 

;, Kurt Worth, Texas. 

STUDIO AND PRODUCTION 

EQUIPMENT 

Become ! SiKiol 

sreels, TV 

commercials, (liiciimcniariis, .Make advertising tieups 

with local merchants. Film production equipment 

catalog free. Dept. C, S.O.S. Cinema Supply 

Cor p, 602 W. 52nd St., New York 19. 

16mm sound features for sale, low as $5 reel, 

end for list. Billy Sharp. 1217 Lccland St.. 

ouslon. 

Tex.is. 

GENERAL EQUIPMENT—USED 

Lowest prices ever! Holmes educator dual equipments 

35mm projection-sound complete, excellent 

condition. $495. Buy on time! Dept. C, S O.S. 

Cinema Supply Corp.. 602 W. 62nd St.. New 

York 19. 

For Sale: Tv\o Simplex projectors, recently overhauled. 

Lamps, rectifiers. Frldlllty sound complete, 

8 months old. Beaded screen, 8 months 

old. Priced to sell. Harold Schreck. Cunningham, 

Kansas. 

Reeds Spring, 

Mo. 

cly. 

McCormIck Tbea- 

Star's prices are lowest! E-7 mechanisms, slxmontb 

guarantee. $475 pair: Peerless Magnarcs, 

rebuilt, $525: Motlograpb Sllrrophonic late sound 

system, rebuilt. $1,296: Hertner 60/100 generator, 

complete, rebuilt, $375; Strong 1 KW lamphouses 

and rectifiers, rebuilt, $625. What do you 

need? Star Cinema Supply, 447 W. 52nd St., 

New York 19. 

Ticket register: Wenzel "Ace": 3-unll, handoperated, 

factory rebuilt like new. Bargain. Independent. 

2750 East Houston, San Antonio, Texas. 

One set 31/4-inch, 3H-inch, 3%-lnch. series 1 

lens, $150 set. One set 3>4-lnch series 2 lens. 

$200. One set series 3-Inch Fl. 9 lens. $150. 

John Cullen. care Luciann Theatre. Memphis. Tenn. 

Complete booth equipment three years old. Two 

Holmes machines, amplifier, film cabinet, splicer, 

rewinder. two rectifiers. 11x14 screen, popcorn 

machine, boxofflce chair. (Bargain). Box S44. 

Magnolia. Texas. 

Theatre For Sale: Seleclhe listings In Oregon 

and Washington now available. Write for list. 

Tlieatre Exchange Co.. 5724 8.E. Monroe, Portland 

22. Ore. 

New Mexico beauty spot. Dream location. Good 

year round. Showing 1.000 week net tickets past 

quarter. $44,500. $22,000 down, real estate, 

apartment. 3-D equipped. Boxofflce, 6267. 

Build double parking drive-tn theatre i 

franchise Patent 2.102,718. reissue 22.756. 

to 30% more seating capacity with little 1 

tional cost. Louis Josserand, 3710 Mt. Vei 

Houston. Tex. 

For sale: Royal Theatre. Fullerton, Neb County 

seat. 350 seats. $30,000 complete with building 

Contact M. Thompson. Adm., St. Paul. .Neb. 

J45.000 ($6,000 less than first year's gross), 

$20,000 down. Modern, perfectly located. Gulf 

coast. Tax records open Year round profitable 

oiieratlon. Boxofflce. 5208. 

Entire city 7,000. New Mexico's wonderful climate. 

Fine 600-seater, plus new drlve-ln Huge 

trade area. Irrigation, rail terminal. .Major oil 

development. Conservatively capable $100,000 

yearly. $72,500 (less than past year's gross). 

$26,500 down. Boxofflce, 5266. 

Dri«e-in. 500-seat indoor. Controls good north 

Texas county, doing excellent gross. $17,600 down. 

Check until satisfied. Open records. Boxofflce. 

6269. 

For sate or lease. 700-seat house, good location 

large southern Wisconsin city. Simplex equlp- 

:nt. Boxofflce. 5263. 

Latest drive-in. Most wanted location, renowned 

Texas Gulf city. 100.000 (six miles). Due scarcity 

locations, only two others here. Twelve full profitable 

months. 500 cars, masonry building, heavy 

steel 66' screen. $46,000 down. Exclusive. 

Arthur Leak. 3305 Caruth. Dallas, Tex. 

Ind. 

Southern Wisconsin city, population 55.000 Circuit 

lease terminated. Golden opportunity for Independent 

showman. Owner will sacrifice modern 

brick theatre building. Fully equipped. 520 metal 

full upholstered seats. Super Simplex projectors. 

Peerless .Magnarc lamps. Priced for quick sale. 

$25,000 takes all. $8,000 handles. Boxofflce. 

5279. 

Only theatre. Brick, Sunday movies, drawing 

population 20,000. 400 seats, excellent for family 

operation. Five-room apartment overhead. Will 

sacrifice on account of health, $12,600, building 

and all Italph J. Corlo, 

For sale or lease: 300 seats, RCA 

Rich agriculture commimlty and manufacturing 

town. Trade area about 4,000. Owner wants to 

retire. Address: Mrs. Charles F. Ramsay, Ramsay 

Tlieatre, Stewartstown, York Co., Pa. 

Going south—must sell! 500-car drive-ia Cincinnati 

exchange area. Can prove 4-;ear payout 

for family operation. Boxofflce, 5292. 

For sale or trade: Complete theati 

by piece or as unit. $15,000. Irby PeUIck, Pearl. 

Texas. 

For sale: Theatre. 414 seats, newly equipped 

for 3-D. recently remodeled, like new. Town of 

4.400. only theatre In town, no competition. 

Reasonable price. Owner h.xs too many other Interests. 

Write: Gem Theatre. Box C. St. Louis. Mich 

9. >FnCE October 10. 1953

OPEN 

Y0UR"t;f/:7%":" 

here 

comes 

A GLOBAL PRODUCTIONS 

SdHyERa-dlACR DeWin st«i„milllORlOFF-»i..«.»>liAy NSZARliO Presentation 

COLOR BY 

ff?Hinro 

TECflNICOIOR 

and audiences agreed in PORTLAND (Mayfair); OMAHA (Admiral and Chief); 

DENVER (Tabor and Webber); BUFFALO (Century); SALT LAKE CITY (Capitol) 

A not) 

BIG(N 

thri 

1 Ul

Boxoffice-October.10.1953

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