Boxoffice-May.02.1960.

MAY 2. 

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THE ONE-TWO PUNCH IN DENVER: Shown here ore members of the cabinet of the Fox- 

Intermountoin Circuit discussing a 175,000 birthday cord moiling ond o jetliner trip to 

Disneyland for 85 kids, two top promotions described in a feature article on page 14. Left 

to right: (seated) William Agren, buyer; Harold Rice, district manager; Robert W. Selig, 

president; Ray Davis, district manager; Daviette Hamlett, booker; (standing) Si Senders, 

booker; Honk Fisher, booker; and Joe VIeck, head of the circuit's Business-Building Bureau. 

ACE Creates Agency 

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.NATIONAL EXECUTIVE EDIUQN 

For Theatrical Use 

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BIggett Sevan Oayal Biggest Saturday! 

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...AND STILL GOING 

STRONG ENTERING 

5th WEEK I 

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BRAVO TO YOU ALL! 

Metro-Goldwyn-Mayer presents DORIS DAY 

DAVID NIVKN in A Euteriie Production "PLEASE 

DON'T EAT THE DAISIES" co-starring Janis 

Paige • Spring Byington • Richard Haydn • Screen 

Play by Isobel Lennart • Based On the Book by 

Jean Kerr • In CinemaScope and Metrocolor 

Associate Producer Martin Melchcr • 

Directed by 

Charles Walters • Produced by Joe Pasternak 

'^\|

THIS WEEKEND IN CHICAGO THE 

ALLIED ARTISTS' SALES FORCE IS 

HEARING THE BIGGEST NEWS IN THE 

HISTORY OF THE COMPANY... 

They will see a special preview of PAY OR DIE, 

the Ernest Borgnine-starrer, at the State-Lake Theatre . . . already 

the trade papers have hailed it 

as a boxoffice smash! 

They will 

hear a sensational report on the just-completed 

HELL TO ETERNITY, the greatest story of the U.S. Marines since 

"Battle Cry'! . 

.with a multi-starred cast headed by Jeffrey 

Hunter, David Janssen, Vic Damone, Patricia Owens, Miiko Taka 

and Sessue Hayakawa. 

4 

They will also discuss the solid lineup of forthcoming releases 

which includes I PASSED FOR WHITE, now booked in flagship 

houses everywhere . . . RAYMIE, David Ladd's follow-up hit to "Dog 

of Flanders': . 

. BLUEBEARD'S 

10 HONEYMOONS, the story 

of the man with the do-it-yourself murder kit 

... SEX KITTENS GO TO COLLEGE, the riotous comedy 

starring Mamie Van Doren, Tuesday Weld and Mijanou Bardot. 

And they will hear the initial 

announcement of 

the tremendous upcoming production program that will 

be big news for every exhibitor! 

Your BEST FRIEHD for 1960-'61 will be your ALLIED ARTISTS' SALESMAN!

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From the producer who stunned the screen with 'SAYONARA'I 

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A FAMILIAR SIGHT IN CHICAGO 

FRANK 

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THE NATIONAL FILM WEEKLY 

Published in Nine Sectional Editions 

BEN SHLYEN 

Editor-in-Chief and Publisher 

I 

DNALD M. MERSEREAU, Associote 

Publisher & General Manager 

vlATHAN COHEN .. Executive Editor 

JESSE SHLYEN Managing Editor 

HUGH FRAZE Field Editor 

\L STEEN Eosfern Editor 

fVAN SPEAR Western Editor 

L. THATCHER. .Equipment Editor 

MORRIS SCHLOZMAN Business Mgr. 

foblicatlon Offices: 825 Van Bnjnt Bird.. 

KanJias City 24. Mo. Natlmn Cohen. Elnitlve 

Editor; Jesse Stil.ven. Man.nginK 

ditor; Morris SeIiIo2m,in. Business Man- 

|iRer: Hugh Fraze, Field Editor: I. L. 

Tiatcher. Editor Tlie Modern Tticatre 

êcllon. Telephone rlli-ilniit 1-7777. 

Editorial Offices: 45 Hiickcfeller Pl.iza. 

Neit York 20. N. Y. Donald M. Meriereaii, 

Associate Publisher k General 

Jlnreiger: At Steen, Eastern Editor: Carl 

llos. Equipment AilvertLslng. 

^lumbus 5-6370. 

Telephone 

bentral Offices: Editorial—920 N. Michigan 

Ave.. Chicago 11. III., Frances B 

Tow. Telephone Superior 7-3972. Adverll.'dng— 

.^5 East Wacker Drive. Chicago 1. 

Til.. Eivlng Hutchison. Telephone ANd- 

|vcr 3-3042. 

Western Offices: Editorial .ind Film Adverllslng—6404 

Ilollynooil Blvd.. Hollywood 

Is. Palir. Iran Spear, manager. Tele- 

Ihone Hollywood 5-1186. Equipment and 

Kon-FIlm Advertising—672 S. Ufayelte 

Park. Los Angeles. Calif. Bob Wetl- 

Iteln. manager. Telephone DUnkIrk 8-2286. 

[.ondon Office: Anthony Gruner. 1 Woodberry 

Way. FInchley. No. 12. Telephone 

Hillside 6733. 

e MODERN THEATUE Section Is Inuded 

In the first Issue of each month, 

tlanta : Martha Chandler. 191 Walton NW. 

Ibany: J. 8. Conners. 140 Slate St. 

altlmore: George Browning. Stanley Thea. 

loston: Frances Hardlug. HU 2-1141 

rlotte: Blanche Carr. 301 S. Church 

nclnnati: Frances Hanford. UNlversIty 

1-7180. 

leveland: Elsie Loeb. Falrmount 1-0046. 

Wurohus: Fred Oestrclcber. 646 nhoades 

Place. 

laHas: Mable Oulnan. 5927 WInton. 

iver: Brace Marshall. 2881 S. Cherry 

Way. 

Moines: Buss Schoch. Register-Tribune 

rolt: H. F. Reres. 906 Fox Theatre 

Bldg.. woodward 2-1144. 

rtford: Allen M. Wldem. CH 9-8211. 

leksontllle: Robert Cornwall. 1199 Edgewood 

Ave. 

intphls: Null Adams. 707 Spring St. 

.iml: Martha Lummus. 622 N.E. 98 St. 

Illwaukee: Wra. NIcoI. 2251 S. Layton. 

Unneapolls: Donald II. Lyons, 72 Glenwood 

Ave. 

lew Orleans: Mrs. Jack Auslet. 2268% 

St. Claude Are. 

Bahoraa City: Sam Bnink. 3416 N. Virginia. 

naba: Irrlng Baker. 911 N. 51st St. 

tUsburgh: R. F. Kllngensmllh. 516 Jeannette. 

Wllklnsburg. CHurchlll 1-2809. 

*t1and. Ore.: Arnold Marks. Journal 

mldence. R. I.: G. Fred Aiken. 75 

8th SI. 

L Louis: Dave Barrett. 5149 Rosa 

dt Lake City: H. Pearson. Deseret News. 

n Francisco: Dolores Banjsch. 25 Taylor 

St.. ORdway 3-4813: Advertising 

Jerry Nowell, 355 Stockton St., Yllkon 

2-9537. 

'ishlngton: Charles Hurley. 203 Eye St. 

N. W. 

In 

Canada 

tatreal: Boom 314, 625 Belmont St.. 

fules Larochelle. 

I. John: 43 Waterloo. Sam Babb. 

wonto: 1676 Bayvlew Ave.. Wlllowdale 

Om. W. Oladlsh. 

aneouver: 411 Lyric Theatre Bldg. 751 

Granville St., Jack Droy. 

'Innlpeg: 157 Rupert, Barney Brookler. 

ember Audit Bureau of Circulations 

!f»nd Class postage paid at Kansas City. 

•< Sectional Edition. $3.00 per year 

ittonal Bdllloo. $7.g0. 

4a Y 2, 19 6 

|. 

77 No. 2 

AT ALL exhibitor conclaves hcM during 

the pa,«t several years, one topic that was 

predominant was the product shortage and the 

dangers inherent therein to the existence, not 

only of small hut big theatres as well. With each 

passing year that condition has worsened instead 

of getting better and an even greater threat now 

is poised by two factors that are closely related: 

The sale of film backlogs to television and the 

spectre of pay TV gaining a foothold. 

The first of these two dangers already has 

been experienced since the unloading of pre- 

1948 product was started by RKO in 19.5.S. But 

the ruinous effect this had on theatre attendance, 

especially when other picture companies followed 

RKO's move, while often so spoken of 

even by producer-distributors—seems to be conveniently 

forgotten when chances to repeat the 

mistake arise. Thus, it is not surprising that 

there have been recurrent rumors, since the 

studio strike ended, that one or more companies 

are about to dispose of their 1948-19.59 backlogs 

for free TV use. The second danger — pay-asyou-see 

TV—is not so immediate, but it could 

carry sudden death to many theatres overnight, 

if it is permitted to function over the air. Wbile 

cable or wire systems may not be so sudden in 

their adverse effects, it would be well to remember 

that some 600 community antenna stations, 

operating in just about every section of the 

L . S.. could immediately take on the showing of 

films on a pay-as-you-see or subscription basis. 

Two major producing companies have been 

reported to be readying plans to enter the home 

pay-as-you-see TV market. Materialization of a 

single one of these moves, doubtless, would set 

off a stampede, just as was the case in the sale 

of old films to free TV. Again, unless such an 

outlet would be implemented over the air waves, 

using existing or available channels, it would 

take some time before it attained widespread, 

devastating effect on theatre business. But that 

possibility should not be minimized, as evidently 

the ACE executive committee feels in declaring 

that it will go all-out to combat the introduction 

of pay T\ in the L'. S., regardless of what form 

it takes, whether over the air or via cable. 

At present, the Federal Communications Commission 

still holds to its claim that it has no 

jurisdiction over cable systems; and it has 

opened the wav for tests to be made over the 

air. only one application for which has thus far 

been requested, and which will take at least 

three years to conclude, if the test request is 

granted. No such strings, however, are attached 

to cable TV. So it is to be expected that ACE. 

through the Joint Anti-Pay-T\ Committee, in 

which both Theatre Owners of America and 

National Allied are represented, will continue 

the battle which, for some time, it has waged 

to obtain passage of bills already in the House 

that will rule out cable pay TV. 

Whether or not the objective ACE seeks can 

be attained through the Department of Justice, 

AQ£ ON THE MOVE 

on the grounds that entry of two or more producing 

companies into the pay TV field would constitute 

a violation of the antitrust laws, is a 

moot question. But the meeting of an ACE committee 

with the acting head of the aniitru.st 

division of the Department certainly indicates 

how seriously ACE regards the threat of pay TV 

to the motion picture theatre's existence and 

that it will leave no stone unturned to keep pay 

television from taking root. 

The need for all exhibitors to get behind this 

move is obvious. And a long, hard fight will 

have to be waged. While it pends. it is pertinent 

that more iinmediate results to alleviate 

the product shortage will have to be sought and 

obtained. Several plans were restated by the 

ACE executive committee. We sav restated, because 

they have been enunciated before: \) To 

safeguard against the sale of the bigger and 

better theatrical films to television through the 

purchase of such films from all the companies; 

and to promote them sufficientlv to provide a 

satisfactory return to producer-distributors; 2) 

To finance production and to assure sufficient 

playing time to make these films profitable 

ventures. 

Both plans have been and are continuing to 

be carried out in Britain. They are even more 

feasible here. But they won't ever get off the 

ground, unless ALL exhibitors—not just a handful—are 

willing to give more than just lipservice, 

although a handful of the bigger exhibition 

interests could get the movement under way. 

And there are other ways to ease, if not 

eliminate, the product paucity, among which are 

changes of policies and practices that have been 

deterrents to attendance. It all adds up to getting 

the maximum out of each picture, which can 

be done by removing such restraining factors 

as: 1) The wasteful doubling of two "A" features; 

2) Lopsided scheduling that discourages 

attendance by many w-ho othervvise would attend; 

3) Excessive multiple day-and-dating. which reduces 

choice, makes fast playoffs, kills word-ofmouth 

and destroys opportunity, as well as 

desire, to see; 4) Throat-cutting competitive 

methods; 5) Slovenly operation. 

Distribution is part and parcel of these negative 

practices, having induced some of them. It 

all began with the urge for quick turnover 

to pander to the present, with little or no regard 

for the future. And that, as S. H. Fabian, chairman 

of ACE. avers, is an underlving factor in 

spurring the sale of old films to free TV, and 

new films to pay TV. The theatre still is the 

prime outlet for motion pictures: still affords 

the greatest opportunity for profit: and can be 

made increasingly greater, if exhibitors and distributors 

will work together to eradicate the 

evils and bend their efforts to create and implement 

constructive, cooperative measures. 

\Jix^ /OMLc^t'^

has 

J 

27 Pictures in 18 Months 

On Paramount Schedule 

HOLLYWOOD 

John Wayne, Danny 

Kaye and Frank Sinatra will star indiin 

vidually 

three 

multimillion - dollar 

pictures heading a 

list of 27 features 

which Paramount 

plans to have in production 

within the 

next 18 months, it 

was announced by 

studio head Jack 

Karp Tuesday, April 

26 at the opening 

of the first national 

Jack Karp sales convention to 

be held at the studio 

over a period of ten years. 

TO DO 'AFRICAN STORY' 

Wayne is set to star in Howard Hawks' 

tentatively-titled "The African Story," 

which is to be filmed in Tanganyika in 

October. The Kaye vehicle is a comedy to 

be filmed in color and with music and on 

the planning boards for a winter start, 

while Sinatra will head a huge cast in a 

big Technicolor comedy to be made by Mel 

Shavelson and Jack Rose and announced 

as on the scale of "White Christmas." 

Additionally, it was revealed that Shavelson 

and Rose are to make two other properties, 

"Who's Got The Action," a comedy, 

and the screen version of Donald 

Downes' novel, "Easter Dinner." 

While Karp's report did not contain a 

definite announcement of the deal, studio 

sources confirmed that negotiations are 

at the signing point for Paramount to conclude 

a two-picture deal with Sweden's 

fabled director, Ingemar Bergman, who hit 

the top In this country recently with "Wild 

Strawberries" and has been breaking records 

ever since with additional releases 

of 

his earlier product, as well as current features. 

Another foreign note of importance was 

included in the report, when Karp announced 

that Prance's Annette Vadim will 

star in "Hello," a picture to be directed by 

Roger Vadim, discoverer of Brigitte Bardot, 

who was signed to a multiple picture 

contract by the studio several months ago. 

THREE FROM HENRY BLANKE 

Other highlights in the extensive report 

included the revelation that Henry Blanke 

will follow "Dear and Glorious Physician," 

his first production for the studio, with 

"Opus 7" and "Affair in Arcady." Hal 

Wallis is to star teenage favorite Rod Lauren 

in an upcoming picture and additionally 

will start fihning Tennessee Williams' 

"Summer and Smoke" in December and 

"The Sons of Katie Elder," a big-scale 

western, at another time this year. 

Four productions are slated by the team 

of William Perlberg and George Seaton. 

First of them will be "The Counterfeit 

Traitor," to be filmed in Germany this 

summer, followed by "Night Without End," 

to be written by Eric Ambler, "The Hook" 

and "Carnet De Bal," the latter set for 

10 

screenwriter John Michael Hayes. 

"Village of Stars," a new suspense novel, 

is set as a producer-director vehicle for 

Alfred Hitchcock, while Richard Shepherd 

and Marty Jm-ow will produce Truman 

Capote's "Breakfast at Tiffany's." 

The latter will be written by George Axelrod 

for the screen and the producers coincidentally 

announced the signing of 

Blake Edwards as director. 

Additional upcoming features will be 

Henry and Phoebe Ephron's production of 

Max Catto's "Melody of Sex" and "Run 

For Your Life," Norman Taurog's "The 

Slender Thi-ead," the Norman Krasna 

screenplay of "My Geisha," starring Shirley 

MacLaine for her producer-husband 

Steve Parker in Japan this fall; Bryan 

Poy's long-prepared production of "The 

Big Boston Robbery" and Jerry Lewis' 

"The Ladies' Man," which he will both 

produce and direct. Foy also announced 

plans for one more picture to be based on 

a women's prison in which he plans to introduce 

several new faces. 

Paramount currently has three pictures 

in production in addition to "The Pleasure 

of His Company" which was halted due to 

the strike and will be completed in the fall. 

Texas Pianist Is Winner 

In Goetz 'Liszt' Event 

NEW YORK—Ivan Davis, 28-year-old 

Texas-born pianist, won the Franz Liszt 

Piano Competition, sponsored by William 

Goetz, producer of "Song Without End," 

the story of Franz Liszt, and Mrs. Goetz, 

at Town Hall Monday 1 25 ) . The award 

consisted of a $500 cash prize donated by 

Goetz, a Town Hall recital, also sponsored 

by Goetz, an orchestral appearance with 

the Little Orchestra Society, a recital tour 

under the auspices of the National Ass'n 

of Concert Managers, and a recording contract 

with Colpix Records. 

"Song Without End," a Columbia release 

starring Dirk Bogarde as Liszt, will open 

at the Radio City Music Hall in June. 

Name Raymond Kurtzman 

Mirisch Vice-President 

HOLLYWOOD—Raymond Kurtzman has 

been named vice-president of Mirisch Pictures, 

Inc., it was anounced by Harold 

Mirisch, president of the independent outfit. 

Kurtzman, resident counsel since the inception 

of the filmmaking firm more than 

two years ago, assumes his new duties immediately. 

Milton Pickman Joins 20th-Fox 

HOLLYWOOD — Milton Pickman. who 

last year resigned as general manager of 

Samuel Goldwyn Studios, has joined the 

executive staff of 20th-Fox production 

head Buddy Adler and has r(>portcd to 

work at the Westwood lot. 

Glenn Norris Succeeds 

Harrison at 20th-Fox 

New York—At his own request, Alex 

Harrison has been relieved of his post 

as general sales 

manager of 20th 

Century-Fox, according 

to Spyros 

Skouras, president. 

C. Glenn 

Norris. assistant 

general sales 

manager, will 

take over as sales 

chief immediately. 

Norris has been 

with 20th-Fox 

C. Glenn Norris 

since 1928 and 

has served in every phase of distribution. 

He started with the company in 

the Washington. D.C. branch as an 

assistant poster clerk, then moved up 

as a salesman, branch manager. 

Atlantic and Canadian division manager 

and assistant general sales manager, 

a post taken over just a year 

ago. 

Harrison joined Fox as a poster clerk 

in the San Francisco branch in 1935 

and served as Los Angeles and San 

Francisco branch manager, home 

office representative and western division 

manager before being named 

general sales manager. 

Top TV-Radio Campaign 

Set by Fox for 'World' 

NEW YORK — Twentieth 

Century-Fox 

will use the largest television and radio 

campaign in its history to presell "The 

Lost World," Charles Einfeld, vice-president, 

announced Tuesday (26K It will be 

an expansion of methods used in behalf of 

"Journey to the Center of the Earth" and 

"Sink the Bismarck!" he said. 

The decision was reached at studio meetings 

between Spyros P. Skouras. president; 

Buddy Adler, executive production head; 

Einfeld; Alex Harrison, general sales manager; 

Harry Brand, studio publicity director, 

and "Lost World" producer Irwin 

Allen. 

Allen is now shooting a special TV subject. 

15 minutes in length simultaneous 

with the end of production on the film. It 

will be edited down to three sets of 60. 

30 and 20-second spots and offered free 

to TV stations. Summer audiences will be 

reached through a concentrated radio spot 

"umbrella" using the captive audience 

technique. 

"The Lost World" will open July 13 at 

the Warner Theatre here. 

Slates H. G. Wells Story 

HOLLYWOOD — H. G. Wells' "The 

Country of the Blind," with screenplay by 

Wells' son Frank, is scheduled as the third 

Wells story to be brought to the screen by 

producer-director George Pal. 

Pal. who recently lensed "The Time 

" 

Machine at MGM. and previously filmed 

" 

"War of the World. slated the new 

Wells' yarn for early 1961 production on 

a Brazil location. 

BOXOFFICE May 2. 1960 

diiff

Columbia Solves 

Problem 

More Than One Picture 

Can Be Sold at a Time 

NEW YORK—Columbia has proved that 

a film distributor can promote a number 

of major releases successfully and simultaneously, 

it was stated April 26 by Paul 

N. Lazarus jr., vice-president. By way of 

illustration he cited the results of the first 

three months of this year when, he said, 

domestic billings exceeded an estimated 

$11,000,000. 

"This marks the third important stage 

of our 'Big C program for 1960," Lazarus 

said. "In the short period of two years 

since the present management took over 

the reins, our production arm has readied 

a blockbuster slate of releases. Our sales 

department has shown it can merchandise 

a number of major releases simultaneously, 

putting four or five pictures into 

key cities at one time. Now, our promotion 

forces have demonstrated that 

they can get public attention focused on 

several pictures conciuTently, doing full 

justice to each picture." 

Lazarus explained that the title of the 

"Big C" program meant that every campaign 

had to be "comprehensive, creative, 

commercial and continuing." Comprehensive 

meant embracing all media, all audiences 

and all aspects of promotion: 

creative meant trying new ideas, instituting 

original approaches and trying unorthodox 

methods; commercial meant 

selling tickets: and continuing meant 

campaigning before start of production 

and continuance through the playoff. 

Lazarus emphasized depth planning and 

long-range activity as the key to successful 

promotion, citing "Pepe" and "The 

Guns of Navarone," both still in production, 

and others now released which were 

in work for over a year. 

"Our promotion operation," he said, 

"has been realigned to meet the needs of 

our worldwide merchandising program. 

The Hollywood studio is now responsible 

for the world wide supervision and servicing 

of production publicity. The home 

office promotion department has been 

bolstered to handle our continuous flow of 

quality product. In addition, there are 

some 25 field men regularly employed in 

exploitation." 

Discussing early 1960 merchandising, 

Lazarus noted that, in many instances. 

"we were competing with our own product, 

in terms of editorial and advertising space 

and attracting public attention, but we 

found that this competition was actually 

a healthy situation." 

One of the reasons, he said, was that 

each campaign was distinctive in character 

and subject matter so there was no 

problem in having the ads running on the 

same page or competing for editorial space 

in the various media. 

Toho Picture Booked 

NEW YORK—"The Ricksha Man," produced 

by the Toho Company of Japan, 

which was awarded the Golden Lion of 

St. Mai-k at the 19th Venice Film Festival, 

will have its first shomng in the U. S. 

at the Fifth Avenue Playhouse here, starting 

May 3. 

BOXOFFICE May 2, 1960 

$3.5 Million 

To Back AlP 

HOLLYWOOD—Embarking on its most 

ambitious production program, American 

International Pictures will back its release 

of the pictures with a minimum expenditure 

of $3,500,000 in all forms of advertising, 

it was announced last week at 

AIP's national sales and advertising conference 

by James Nicholson, president, 

and Samuel Z. Arkoff, vice-pi-esident. The 

three-day meeting was held Thursday, 

Friday i21, 22) and Monday (25) at the 

Amco Studios. 

The company's 1960 production program 

represents an investment of $15,- 

000,000, and the extensiveness of this undertaking 

demands that advertising budgets 

be stepped up accordingly, Nicholson 

said. 

The ad budget will include a special 

tradepaper campaign to acquaint exhibitors 

throughout the world with their liaison 

opportunities in reaching the public 

with information on the AIP lineup of 

pictures coming to their screens. 

At present, the company is using fullpage, 

four-color advertisements in Hearst's 

Pictorial Living Sunday supplement to 

reach 10 major markets. This is being 

supplemented by fan magazine advertising 

on a regular basis. However, to promote 

such pictures as "Why Must I Die?" 

"House of Usher," "The Rough and the 

Smooth," "Konga," and "Goliath and the 

Dragon," AIP is considering such publications 

as Look, Life and Saturday Evening 

Post. 

Nicholson said that the company intends 

to continue its policy of providing 

NT«5tT Sells K.C. Stations 

At $2,000,000 Profit 

KANSAS CITY—National Theatres and 

Television, Inc., has sold WDAF-TV and 

WDAF to Transcontinent Television Corp. 

of Buffalo, N. Y. The stations, formerly 

owned by the Kansas City Star, have been 

operated for the last two and a half years 

by NT&T. Negotiations for the sale, subject 

to approval by the Federal Communications 

Commission, were completed in 

New York by B. Gerald Cantor, president 

of National Theatres, and David C. Moore, 

president of Transcontinent. Sale price 

for both stations was stated as $9,750,000. 

about two million dollars more than the 

purchase price paid by NT when the sale 

was consummated on Nov. 26. 1957 and 

approved by the FCC on May 28, 1958. 

'Miracle Worker' Winner 

Of Stage 'Tony' Award 

NEW YORK — "The Miracle Worker," a 

Broadwây hit by William Gibson, which 

the Mirisch Co. will film for release by 

United Artists, received the Antoinette 

Perry Award as best play of the year at 

the 14th annual Tony ceremonies at the 

Hotel Astor April 24. Anne Bancroft, the 

former film actress who stars in the play 

as Annie Sullivan, Helen Keller's teacher, 

was named best featured actress. 

Ad Budget 

Product 

MJames Nicholson 

Samuel Arkoff 

strong advertising support for local campaigns 

in every major U. S. market. As an 

example of this aspect of the AIP progi-am, 

he cited the recent $25,000 expenditure 

on the Yankee network iTV and radio' 

in the New England territory for 

"Goliath and the Barbarians." This kind 

of backing for regional playdates will be 

continued for future product, with additional 

fieldmen being hired to handle key 

campaigns. This program is directed by 

Ruth Pologe, eastern advertising-publicity 

manager: Spencer Steinhurst, southern 

ad-publicity manager: and Milton Overman, 

who directs the program in the midwest. 

Attending the conference, with Nicholson 

and Arkoff, were Leon P. Blender. AIP 

vice-president in charge of distribution: 

Milton Moritz, director of advertising: Ed 

Heiber, eastern division sales manager: 

Betty Moos, print controller: and the i-eglonal 

ad-publicity managers. 

Seek to Enlarge Board 

For Loew's Theatres 

NEW YORK—Stockholders of Loew's 

Theatres will be asked to increase the 

number of directors at a special meeting 

May 26 at Loew's 72nd Street Theatre. 

Management has proposed a change in 

the bylaws to permit an increase from the 

present provision for from six to ten directors 

to nine to 15. 

There are now nine directors, including 

four representing the Tisch Hotel interests, 

and a board of 14 is sought. Election 

of five new directors representing the 

Tisch interests would give them control of 

the company with a total of nine. 

The present Tisch representatives are 

Laurence Tisch, Judge Samuel H. Rifkind. 

Arnold M. Grant and Herbert A. 

Hoffman. The Tisches are reported to 

own approximately 700,000 shares of 

Loews stock and through Wall St. connections 

to control another 400,000. 

Suspension Is Continued 

WASHINGTON — The Seciu-ities and 

Exchange Commission has continued suspension 

of trading in Skiatron Electronics 

& Television Corp. stock through Friday 

1 6'. The company's annual meeting was 

postponed from April 27 and will be set 

later. 

11

United Artists and Navy in 

a Tieup 

To Promote 'The Gallant Hours 

NEW YORK—United Artists and the 

United States Navy will cooperate on a 

promotion campaign for "The Gallant 

Hours," produced by Robert Montgomery 

for United Artists release, which will be 

"one of the most comprehensive campaigns 

ever developed in conjunction with 

a branch of the armed forces," the producer 

said. 

Montgomery, who produced and directed 

the Cagney-Montgomery production 

as his first film work since he produced 

"Eye Witness" in England in 1949, 

will be host with James Cagney, who plays 

Admiral William P. Halsey in "The Gallant 

Hours," at the world premiere of the 

picture at the Keith Theatre, Washington, 

D. C, May 13. The opening will be a special 

tribute to Admiral Halsey and will 

launch the Navy's celebration of Armed 

Forces Week, beginning May 14. This 

event, which will be attended by government 

officials, 

naval and military officers 

and comrades-in-arms of Admiral Halsey, 

will be duplicated in other invitational 

openings of the picture in San Diego, 

Pensacola, Los Angeles and Philadelphia 

later in May, Montgomery said. 

This mutual promotion effort will benefit 

both the picture and the U. S. Navy recruiting 

service in some 234 key cities, 

Robert Montgomery talking to tradepaper 

men in New York. 

rectives to 39 Naval District commanders 

to support the program through maximum 

cooperation with area exhibitors and the 

UA field men. Special Navy "A" Board 

posters and some 10,000 window cards are 

being distributed to the Navy offices, all 

. . . See 

featuring Cagney as Admiral Halsey and 

this message: "Join the Navy 

James Cagney as Admiral William F. Halsey 

in 'The Gallant Hours.' " Publicity 

material prepared by UA is being sent to 

every Navy ship and installation around 

the world, according to Roger H. Lewis, 

which will have regional openings timed 

during the drive. The Navy has sent divice-president 

in charge of advertising, 

publicity and exploitation. 

Montgomery, who had access to all Admiral 

Halsey's records, spent a year and a 

half in research and made 20 hours of 

tape recordings of Halsey's associates and 

contemporaries. The picture was made on 

a budget of $1,000,000 and was filmed 

mostly at MGM, where Montgomery was a 

star for more than a dozen years, starting 

in 1929. He made the picture for several 

reasons: Because it was primarily good 

drama, and because James Cagney looks 

enough like Admiral Halsey to be his 

double and gives a performance which is 

"head and shoulders above anything he 

has done, even his George M. Cohan in 

'Yankee Doodle Dandy,' " Montgomery 

said. 

MPAA Distributor Group 

Elects Byrne of MGM 

NEW YORK—Jack Byrne. MGM vicepresident 

and general sales manager, was 

elected chairman of the National Distributors 

Committee of the Motion Picture Ass'n 

of America, at a meeting held April 22 in 

the boardroom of United Artists. Byrne 

succeeds James R. Velde. UA vice-president 

in charge of domestic sales. 

National Art Promotion 

LOS ANGELES—Three famous American 

artists will draw their impressions of 

"Hercules Unchained" and the art will 

be distributed free of charge to more than 

800 newspapers in conjunction with the 

early summer release of the Embassy Pictures 

film for Warner Bros, release. 

LANA TURNER ANTHONY QUINN • • SANDRA DEI 

CO-SIARRING 

AND Also SIARRING 

LLOYD NOLAN • RAY WALSTON • SZ'^1 RICHARD BASEHAR' 

as "Matthew Cabot"

I 

I 

AA National Meeting 

Opens in Chicago 

CHICAGO—Allied Artists opened its 

first national convention since 1956 Friday 

(291 at the 

Blackstone Hotel 

here, with domestic 

and Canadian division 

and branch 

managers meeting 

with key personnel 

from the studio and 

the New York home 

office. It continued 

for two more days. 

Gatherings since 

1956 have been on a 

Steve Broidy 

regional basis. 

The New York contingent included Morey R. 

Goldstein, vice-president ond general soles monoger; 

Edward Morey, vice-president; L, E. Goldhommer, 

eastern division sales manager; Arthur 

Greenblatt, special sales representative; Roy M. 

Brewer, manager of exchange operotions, and Lloyd 

LirKj, general sales manoger of Interstate Television. 

The studio contingent included Steve Broidy, 

president; Sandy Abrohoms, director of odvertisingpublicity, 

and Harold Wirthwein, western division 

sales manager. The Conadion group included Nat 

Taylor, Oscor Honson, Douglas Rosen, Jock Bernstein, 

Dove Griersdorf and Morris Diamond, 

In outlining futui'e plans, Broidy discussed 

important coming releases, including 

"Pay or Die," "Hell to Eternity," 

"Ramie," "I Passed for White, ' "Sex Kittens 

Go to College," "Bluebeard's Ten 

Honeymoons" and "The Plunderers." 

Advertising, publicity and exploitation 

campaigns on the forthcoming pictures will 

be discussed by Abrahams. 

Film Councils to Meet 

In Milwaukee May 4-5 

MILWAUKEE—A number of Industry 

personalities will appear at the annual 

convention of the Federation of Motion 

Picture Councils to be held here May 4 

and 5. Ben Marcus, former president of 

Allied States Ass'n and that organization's 

representative on the governing triumvirate 

of the Council of Motion Picture 

Organizations, will speak at the meetings, 

as will Mrs. Margaret Twyman, director 

of community relations for the Motion 

Picture Ass'n of America. 

For Mrs. Twyman it will be a homecoming, 

as she was a Milwaukee Junior League 

debutante. Prior to her MPAA association, 

she was administrator of the international 

headquarters of the Association 

of Ju nior Leagues of America. Marcus is 

president and general manager of Marcus 

Theatres and S&M Theatres Co. 

The federation, founded in 1954 to promote 

better motion picture standards and 

to stimulate interest in good films, is 

headed by Mrs. Dean Gray Edwards of 

East Orange. N. J. The clubs are pledged 

to cooperate with the motion picture industry 

in achieving its goals and in communities 

where they operate work handin-hand 

with theatremen in promoting 

the better product. 

Awards for the best pictures made in 

1959-1960 in a variety of classifications 

will be made at the convention banquet 

May 5, with representatives of the various 

companies winning awards present 

to accept them. 

20lh-Fox Profil in 1959 

Placed at $4,163,135 

NEW YORK—Twentieth Century -Fox 

has reported for the year ended Dec. 26, 

1959, con,solidated earnings of $4,163,135, 

or SI. 78 a share on 2,338.536 shares of 

common stock outstanding, compared with 

1958 earnings of $7,582,357, or $3.30 a 

share on 2,293,186 shares. Gross income 

for 1959 was $119,851,807, compared with 

$124,998,120 in 1958. 

The company estimated that earnings 

for the first 13 weeks of 1960 will be substantially 

better than in 1959. 

The figures in the report for 1959 reflected 

a change in amortization policy relating 

to the cost of productions of participants. 

Previously, they had been written 

off from the receipt of film rentals as 

received throughout the world, and when 

insufficient, special write-offs were provided 

from time to time. 

In order to place the cost of productions 

of participants on the same conservative 

basis which 20th-Fox applies to its wholly 

owned pictures, the company applied in 

1959 the 65-week period of write-off uniformly 

to such picture costs. 

The company said that the effect of the 

change was to reduce inventories as of 

Dec. 26, 1959, by $4,442,000 in addition to 

$4,450,000 which had already been provided 

for during the year. Included in 

the $4,442,000 was $1,919,000 applicable to 

prior years iôr $879,382 after federal income 

taxes >. charged to earned surplus. 

( wted by MICHAEL GORDON ^"^ 

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Av IMITATION OF LIFE-

THE ONE-TWO PUNCH IN DENVER 

Happy Birthday Cards to 175,000 Residents and Airlift 

To Disneyland for 85 Kids Top Business-Building Drive 

By BRUCE MARSHALL 

DENVER—In Denver, hubby may forget 

his wife's birthday, but not Pox Intermountain 

Theatres. 

For, when she steps out to take in the 

day's mail, she'll find an attractive greeting 

card which, besides wishing her a 

happy birthday, also extends to her an 

invitation to attend a movie of her choice. 

On the back of the card will be the distinctive 

Hallmark name, which as every 

one who watches television knows, means 

you have cared enough "to send the very 

best." 

NEW TWIST TO OLD IDEA 

The mailing of birthday cards is not an 

innovation in theatre promotions. Birthday 

clubs are standard in Kiddie Clubs and 

Golden Age Clubs. But angles that distinguish 

this Happy Birthday approach 

from others are that the cards come as 

a complete surprise to the recipient, the 

actual handling of the cards is done by 

Denver's Hallmark distributor, and the 

immensity of the mailing—upwards of 

175.000 names. 

It is probably the most impressive mailing 

of its kind in the history of motion 

picture exhibition—and it is part of a 

one-two public relations punch being delivered 

by Fox Intermountain in the spring 

and early summer months to promote theatregoing 

by young and old. 

The second part is an all-kid airlift to 

Disneyland which will send 85 youngsters 

on a one-day treat to the famous amusement 

center aboard a United Airlines jetliner, 

in a joint theatre-airlines promotion. 

The promotion will be used by the 

circuit to sell a Disney feature in 13 neighborhood 

theatres sometime soon after the 

kids are freed for summer vacation and 

to promote United's quick jet service to 

the coast. 

These are but two of the projects on 

the promotional drawing boards in the 

office of Robert 'W. Selig, the progressive 

young head of the Fox Intermountain 

division of National Theatres & Television, 

Inc. and recently named executive vicepresident 

of NT&T Theatres, Inc. The 

circuit has a Business-Building Bureau 

which, under the direction of Joe 'Vleck, 

has the job of generating new ideas In 

theatre promotions—both long-range like 

the Happy Birthday cards and the all-kid 

air lift to promote a single picture, 

IN ITS THIRD MONTH 

The birthday card promotion is now in 

its third month, and promises to be a 

tremendously effective business-builder 

and an impressive way in which to regain 

the elusive lost theatre patrons. Birthday 

clubs are generally developed by having 

patrons register their names and birthdates 

at the theatre but Selig and his staff 

wanted to inject the element of surprise 

in the receipt of a birthday greeting, so a 

search was undertaken to uncover a government 

agency which keeps such records. 

In Colorado, a state law requires that 

drivers' licenses be renewed prior to the 

birthdate of the individual licensed and 

that this infoi-mation be kept on file in 

the drivers' license bureau. To this office 

went the Fox Intermountain officials and, 

with a little persuasion to open the records 

for a private promotion, obtained the list 

of some 200.000 drivers in the Denver area 

and their birthdates. 

The card itself was selected from the 

regular Hallmark assortment, with the 

choice being a card which is both elegant 

in appearance and simple and sincere in 

its message. The Hallmark distributor here 

cooperated in the actual physical handling 

of the mailing. A staff of girls arranged 

the mailings in chronological order by 

birthdates, and set up advance mailings 

for 30-day periods. Approximately two 

weeks prior to the birthdates, the cards 

are placed in the mail. The circuit pays 

only for the cards and the stamp cost. 

The greeting on the card reads: 

"With many good wishes for your birthday, 

and every day throughout the coming 

year." It is signed Fox Denver Theatres. 

INCLUDES AN INVITATION 

The card also is imprinted with an invitation 

to be the guest of the circuit at 

any of its theatres. It also is suggested 

that the card be presented before a certain 

date: this, to give Fox Intermountain people 

a quick opportunity to evaluate the 

success or failure of the promotion. 

In advance of the first mailing, cashiers 

in each of the nine theatres were 

thoroughly schooled and instructed In the 

proper handling of the birthday cards. No 

service charge is asked, and a separate 

entry is made for this transaction. In addition, 

a rather intricate type of coding 

has been set up for this venture, so that 

an accurate compilation of results could 

be made. 

As a result of this careful preparation, 

a flash tabulation has been made by Selig, 

and the amazing results speak for themselves. 

• An astonishing 90 per cent of the 

birthday cards are redeemed at the Fox 

theatres. 

• 57 per cent of the birthday guests 

bought one or more additional adult admissions. 

• 64 per cent of the guests bought one 

or more additional junior admissions. 

• 71 per cent bought one or more additional 

child admissions. 

• The average amount of money received 

through each of these additional 

sales amounted to a surprising 60 cents. 

Should the 90 per cent redemption continue 

through the year, and the 60-cent 

average be maintained in extra tickets sold, 

this can turn out to be a most profitable 

venture in more ways than one. 

The Kids Karavan is something else 

again. Whereas restraint and simplicity 

mark the Happy Birthday greeting, the 

all-kid airlift will be filled with hoopla. 

TIED TO THE JET AGE 

The Karavan to Disneyland is to be a 

graphic demonstration of the arrival of 

the jet age and what it can mean to the 

rather isolated Rocky Mountain region. 

The promotion will be timed so as to be 

tied in with the inauguration of the new 

DC-8 jet flights scheduled by United Air 

Lines during the summer season. At the 

same time, the latest Disney feature release 

will be booked into approximately 

13 Denver theatres which play on a subsequent-run 

day-and date availability. 

While most of these neighborhoods are not 

Pox Theatres, they will be extended the 

privilege of participating equally in the 

promotion. 

Eighty-five youngsters will be offered a 

free jet flight to Los Angeles, free transportation 

and meals, and a day-long stay 

in Disneyland. All kids in the Denver area, 

nine to 14, will be eligible, and there isn't 

a thing they'll have to do to win the prize, 

except be lucky. For, because of the wide 

difference in age levels, the Pox Intermountain 

people decided it would be inadvisable 

to conduct any sort of a competitive 

event, guessing game, essay or picture-coloring 

contest. Instead winners will 

be determined in a "name drawing," and 

the brightest kid in the neighborhood will 

have no better chance than the less brilliant 

youngster, and every boy or girl, regardless 

of race, color or social position, 

will have an equal opportunity to win. 

Wellknown newspaper people and, perhaps, 

members of the Junior League or 

service club leaders will be asked to act as 

chaperones. 

It will be an out-at-six. back-at-eight 

schedule for the kids, demonstrating 

graphically what the day of a youngster 

in the jet-age can be like. A United Airlines 

DC-8 jet will leave Denver at 6 a.m. 

The kids will have breakfast aboard the 

liner, land in Los Angeles at 8 a.m., spend 

the day romping around Disneyland, board 

the plane in L. A. for the return trip at 

6 p.m. and be back in Denver at 8. so the 

younger ones can be in bed at 8:30 p.m. 

on- schedule. 

This story of a 1,300-mile flight through 

space, a full day on the coast, and a 1,300- 

mile return trip will be fully promoted by 

United Airlines. The airlines feels it could 

not have chosen a tieup which could more 

graphically tell of its service to people of 

the Rocky Mountain area. The story is 

one of importance not only to the people 

of the Denver region, but to the entire 

western half of the United States. 

WILL BE TICKET SELLER 

Will it sell tickets? United Airlines thinks 

it will sell airflight tickets and Pox Intermountain 

is quite certain it will sell movie 

tickets. The scheduled cooperative advertising 

campaign to be placed in the localarea 

press is to be used by United to introduce 

its new fast service to the area. The 

airlines also is hoping that out of the Kid 

Karavan will develop a national advertising 

program and will pay dividends in 

extra passengers. And, United is aware 

that the kids of today are the passengers 

of tomorrow. 

mi) 

14 BOXOFFICE :: May 2, 1960 

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ôUcfcwMd ^cfi^^nt 

By 

IVAN SPEAR 

1o\q\ of 12 Features to Roll in May; 

Three Holdovers From Earlier Lists 

Twelve pictures figure on production 

starting slates for the month of May, 

though one of them. Samuel Bronston's 

independent epic, "King of Kings," was 

scheduled to begin shooting on April 29. 

Of the remaining 11. only two are holdovers 

from earlier lists, making a total of 

nine newcomers that lend an optimistic 

look to the filmmaking scene that hasn't 

appeared as brightly since well before the 

five-week-long actors' strike. 

Notable in the list is the appearance of 

Walt Disney for the first time in about 

four months, coming through with a new 

family audience-aimed feature that employs 

similar characteristics to his fabled 

"The Shaggy Dog" of last year. Of the 

others. Allied Artists, 20th Century-Fox 

and Universal-International figure with 

two new films, while Paramount and Columbia 

have one each listed. The remaining 

two are independents. 

By studios, the following are projected 

May starters: 

ALLIED ARTISTS 

"Dondi." Taken from the title character 

of one of the nation's most popular newspaper 

comic strips, this is the lovable story 

of an orphaned European refugee whose 

young life is filled with tragedy, but whose 

indomitable courage and optimism become 

a lesson to all who are around him. An 

Al Zugsmith production, it appears to be 

setting a new pattern for this producer of 

highly exploitable teenage problem pictures. 

The producer-director is currently 

engaging in a worldwide search for the 

title character. 

"The Plunderers." Stifled by the actors' 

strike, this Jeff Chandler production, for 

his own company, finally gets under way 

this month with Chandler starred. It's a 

modern story of juvenile delinquency set 

against a western background, to be produced 

by S. R. Dunlap and directed by 

Joe Pevney, partners with Chandler in the 

independent firm. 

COLUMBIA 

"Cry for Happy." A romantic comedy, to 

be filmed in CinemaScope and color, this 

William Goetz production, which Goetz 

produces, is the story of a group of Navy 

men who take over a geisha house in 

Tokyo and form a romantic attachment 

with its girls. George Marshall directs from 

a screenplay by Irving Brecher. with Glenn 

Ford set to star. 

DISNEY 

"The Absent-Minded Professor." Fred 

MacMurray and Nancy Olson are back as 

stars of this romantic comedy farce, which 

involves a character fitting the title description 

who makes a fantastic discovery 

and then starts a military crisis. Walt 

Disney is producing, with Robert Stevenson 

directing from a William Roberts 

screenplay. Keenan Wynn and Tommy 

Kirk also co-star. 

INDEPENDENT 

"Fear No More." Bernie Wiesen produces 

and directs this exciting tale, with 

co-producers Earl Durham and Julie Gibson, 

partners with Wiesen in the independent 

Scaramouche company, under 

which banner it will be made. A suspensemelodrama, 

it follows a pattern set by the 

early Hitchcock pictures, involves a good 

deal of action chases and railroad scenes, 

and takes place in the city streets of Los 

Angeles. John Harding has been signed to 

star. 

"King of King's." To be made under his 

own production banner. Samuel Bronston 

plans to shoot this Technicolor spectacle 

of the life of Christ in Spain. Nicholas 

Ray directs and the cast is headed by 

Jeffrey Hunter. 

"Mask of the Red Death." One of the 

two holdovers from a previous list, this 

Alex Gordon production is slated for filming 

in England. It will be made in Cinema- 

Scope and color, with Terence Fisher directing. 

No cast has yet been set on the 

story, which deals with a mad prince who 

seals himself off in a castle with 1,000 

guests to avoid a plague. 

PARAMOUNT 

"G. I. Blues." The long-awaited return 

of Elvis Presley makes this film almost a 

pre-sold property even before it has 

started shooting. It's a musical with an 

Army background and takes place in Germany, 

all of the factors pretty well following 

the actual story of this period of 

Presley's own life. The famed rock 'n' roll 

star has nine songs and gets pleasantly 

and romantically involved with Juliet 

Prowse in the picture. Hal Wallis produces 

and Norman Taurog directs. 

20TH CENTURY-FOX 

"The Alaskans." John Lee Mahin and 

Martin Rackin are producing this film 

from their own original, which Claude 

Binyon scripted. A melodrama of the Nome 

gold strike in the 1900s. it will be directed 

by Henry Hathaway and so far will star 

John Wayne and Gary Crosby. 

"The Big Gamble." Planned as one of 

the studio's biggest productions of the 

year. Darryl P. Zanuck is the producer and 

Richard Fleischer the director of this upcoming 

film. The story, an original by 

Irwin Shaw, treats of two men and a girl 

who are involved in a trucking deal in 

Africa and their romantic adventures in 

getting the truck there. Stephen Boyd and 

Juliette Greco star. 

UNIVERSAL-INTERNATIONAL 

"Day of the Gun." Double-barreled business 

is expected from this feature, which 

has the services of two of the screen's top 

drawing powers—Kirk Douglas and Rock 

Hudson. It is to be produced by Eugene 

Frenke and Edward Lewis, with Robert 

Aldrich directing. The .story takes place 

essentially on a cattle run. on which Rock 

Hudson has joined to track down the 

leader, Douglas, who killed Hudson's 

brother. Since it is in Mexico, the warrant 

Hudson has for Douglas' arrest is no good 

and he is waiting for a showdown promised 

by the killer when they cross the 

U. S. border. 

"Seven Ways Prom Sundown." Audie 

Murphy plays a young Texas Ranger sent 

to capture a notorious outlaw in this exciting 

outdoor drama. She succeeds but the 

two become such good friends Murphy 

finds himself in a conflict over his duty 

as a law officer and his personal feelings. 

Gordon Kay produces and George Sherman 

directs. The remainder of the cast 

has not yet been set. 

'Shepherd of Kingdom Come' 

First on Lippert's Lineup 

Phineas Fox's classic story. "Little 

Shepherd of Kingdom Come" will highlight 

a summer production program of seven 

properties definitely on the slates of Associated 

Producers. Inc.. it was revealed 

last week by Robert L. Lippert following his 

talks with 20th Century-Fox president 

Spyros Skom-as. Lippert has been functioning 

as API liaison with the studio, which 

releases all of the independent company's 

product. 

The sum of $600,000, the largest budget 

in API's two-year history, has been earmarked 

for "Shepherd," which is to start 

filming in July. 

"Desii-e in the Dust" and "Squad Car" 

have May 16 starting dates and will be followed 

by "The Purple Hills." "Freckles," 

"The Secret of the Purple Reefs," and 

"Frontier Judge," all to be in process by 

Jmie. 

Robert Roork Set to Write 

Four for The Filmgroup 

Roger Corman. whose activities as president 

of The Filmgroup. one-year-old independent 

unit, continue to expand with 

rapid strides, has announced the signing 

of Robert Roark to a four-picture contract 

as the result of advance exhibitor reaction 

to "The Girl in Lovers Lane." the writer's 

first for the company. 

The initial fihn on the new deal will be 

"Wedding Night." which Roark is to write 

in the "new wave" vein of modern realistic 

personal relationships for adult audiences. 

It is aimed as a medium budget production 

of "high, exploitable quality." according 

to Corman. All of the four will be made 

within the next 18 months. 

George Roy Hill to Debut 

As Hollywood Director 

Broadway and T'V director George Roy 

Hill is to make his film debut with two 

features for United Artists. First will be 

"Charlemagne Peralte." Frank Nugent 

screenplay, to be made in Haiti this fall, 

followed by "The Last Spin. " Hill 

co-authored. The veteran director is also 

pencilled in for production reins on the 

former. 

1 


15

^(M€t&*t ê^tont 

QOMEDIAN Norman Wisdom has started 

a new film. "There Was a Crooked 

Man," at Pinewood, which will be produced 

by John Bryan and directed by Stuart 

Burge for Knightsbridge Films. The story 

is about an explosive expert and his adventures 

in a small town. Also in the cast 

are Alfred Marks, Jean Clark and Timothy 

Bateson. Albert Fennell is associate producer 

and the picture is expected to be 

completed by the end of June. Wisdom 

pictm-es have all done superlatively well 

in Britain and other parts of the British 

Commonwealth. 

* * * 

Producer Joseph Janni is to film "Carmen," 

following the completion of "The 

Savage Innocents," starring Anthony 

Quinn and made in cooperation with Italian 

producer Maleno Malenotti. Shot in 

Technirama and in CinemaScope. "The 

Savage Innocents" is now being dubbed at 

Pinewood. For "Carmen," Janni will produce 

alone, and is now negotiating with 

Sophia Loren to play the title role. 

The motion picture will be based on 

Prosper Merimee's short story, the one 

which Bizet set to music, and Italian writer 

Suso D'Amico is working on the screenplay. 

It is proposed to shoot entirely on 

location in Seville against a background 

of Spain's most colorful events, the carnivals, 

the corridas, etc. 

The Federation of Film Unions has announced 

that Harold Wilson, M.P., is to 

conduct an inquiry on their behalf into 

the present economic position of the film 

industry, including those aspects of the 

television industry which affect film production 

and the employment of members 

of the constituent unions of the federation. 

Wilson, who, as president of the 

Board of Trade, has considerable experience 

with the problems of the industry and 

was responsible for the Cinematograph 

Films Act 1948, the establishment of the 

National Film Finance Corp. and the negotiation 

of the Anglo-American Film Agreement, 

has accepted the invitation. He expects 

to submit an interim report before 

the end of the year, and to spend further 

time on the problems disclosed over the 

next year or two. 

Producer Peter Rogers has taken over 

H. M. Dockyard, Chatham, with a full 

complement of stars, including Eric 

Barker, Kenneth Connor, Hattie Jacques, 

Leslie Phillips, Noel Purcell, Joan Sims and 

guest star Sidney James, to film location 

sequences for "Watch Your Stern," a 

naval comedy. Rogers, with his director 

Gerald Thomas, moved out of London with 

the news that his latest comedy, "Carry 

on Constable," the fourth in the "Carry 

on" .series, has. on its London release, 

surpassed the boxoffice lake of the alltime 

record breaker of 1959, "Carry on 

Nui'so." 

Casting for "Watch Your Stern" did not 

present any problems, for producer and 

director have long been associated with 

16 

By ANTHONY GRUNER 

some of the top comedy stars of screen. 

TV, stage and radio and when casting was 

completed it was almost a photostat copy 

of the "Carry on" cast, with the added 

names of Noel Purcell— the Irish character 

actor—and Spike Milligan and Eric 

Sykes, two of the top comedy names in 

radio and television today, together for 

the first time in a feature film. Lieut. 

Commdr. Peter Peake (R.N. retired) is 

acting as technical advisor for the production. 

His last assignment in this capacity 

was on "Sink the Bismarck!" "Watch Your 

Stern" will be distributed by Anglo Amalgamated 

Film Distributors. Ltd. 

Associated British Cinemas is to open 

a Ten Pin Bowling Center at Dagenham, 

Essex, on the site at present occupied by 

the ABC Princess Cinema. The reconstruction 

of the cinema will start in the near 

future, with completion scheduled for 

September. A further development in 

ABC's bowling alley plans is that the 

company has now completed an arrangement 

to undertake the management of 

Britain's first bowling alley at Stamford 

Hill, which was opened in January of this 

year by the American Machine and Foundry 

Co. on the site of the ABC Super 

Cinema. 

* * * 

Dermot Breen. director of the Cork Film 

Festival, has invited American producerdirector 

Robert Aldrien as a member of 

the Festival Jury. The Festival takes place 

September 21-28. 

Steven Pallos starts filming his production 

of "Hands of Orlac" on location in 

Cannes on May 16. Director Edmond Greville 

will be shooting important scenes 

with star Mel Ferrer during the festival. 

Britannia Films will release. 

The end of Hollywood's actors' strike 

means that Sir Michael Balcon's "The 

Long and the Short and the Tall" may 

start shooting on or about June 6. Set 

building has already started at Associated 

British Studios. Elstree. An adaptation of 

Willis Hall's award-winning play, the film 

will star Richard Todd and Richard Harris 

as well as Laurence Harvey. Leslie 

Norman will direct. It is the first of a number 

of pictures which Sir Michael is to 

make for Associated British Pictures Corp. 

It was announced last week that the 

Vantage production of "Oscar Wilde" 

starring Robert Morley in the title role, 

which 20th Century-Fox will distribute 

world-wide, will have a Gala World Charity 

Premiere in aid of the Moroccan Earthquake 

Relief Fund at the Carlton, Haymarket. 

on Sunday. May 22. The fund has as 

its patrons His Highness Prince El Hassan 

Ben El Mendi, Moroccan Ambassador 

to the Court of St. James, and his wife. 

Prince.ss Fatima EI Zahara, who is a cousin 

of the King of Morocco, and the Right 

Hon. Selwyn Lloyd. C.B.E. 

'Hercules' British Drive 

To Follow U.S. Pattern 

LONDON—Embassy pictures has budgeted 

$140,000 for the midsummer saturation 

of "Hercules Unchained" in Great 

Britain, according to Joseph E. Levine, 

president. It is said here to be the largest 

amount ever allocated for the opening of 

a picture in Great Britain. 

Levine announced the budget April 26 

after conferences with representatives of 

Wamer-Pathe. Ltd.. distributors of the 

picture in the United Kingdom: Associated 

British Cinemas and other key exhibitors 

who will play it. It represents his first 

effort in the foreign field to apply the 

merchandising approach which won him 

attention in the U. S. with the original 

"Hercules." 

Levine will support a heavy newspaper 

campaign with promotion via radio, commercial 

television and 24-sheets in London. 

Edinburgh. Manchester, Liverpool 

and Birmingham. He said several London 

papers are investigating the use of color 

ads in the campaign. 

Five Hit Half-Million 

Mark with 'Ben-Hur' 

NEW YORK—MGM has reported that 

five theatres playing "Ben-Hur" have 

joined the "half-million dollar club." having 

reached that gross figure. They are 

Loew's State here, Boyd in Philadelphia, 

Egyptian in Los Angeles, Saxon in Boston 

and Michael Todd in Chicago. The film 

is now in its sixth month here and in Los 

Angeles, Philadelphia and Boston. 

Dancigers Aiding Smadja 

In UA European Post 

NEW YORK—Oscar Dancigers has been 

made supervisor of European production 

under Charles Smadja, United Artists vicepresident, 

according to Arnold M. Picker, 

vice-president in charge of foreign distribution. 

Dancigers is known for his productions 

in Mexico. Among his films have 

been "The Pearl," "Adventures of Robinson 

Crusoe" and "The Young and the 

Damned." He is already in Paris. 

George Relph. 72, Dead 

LONDON—George Relph, 72. British 

stage and screen player whose last film 

role was as the Emperor Tiberius in 

MGM's "Ben-Hur." died at his home here 

April 24. Relph had pla.vcd in many Hollywood 

films in the silent days but returned 

to England before he was "rediscovered" 

for pictures in "The Titfield 

Thunderbolt." British picture distributed 

in the U. S. by Universal in 1953. In 1958. 

he played on Broadway with Laurence 

Olivier in "The Entertainer." 

S.O.S. Has New Devices 

NEW YORK—S.O.S. Cinema Supply 

Corp. has taken over the distribution of 

the M-H professional view finder, designed 

for 16mm Auricon, Bell & Howell. Bolcx 

and Cine Special cameras, and has announced 

a new Lectronotch delay timer, 

designed to solve a laboratory problem of 

spacing differences in picture printing cue 

systems, according to J. A. Tanncy. president. 

BOXOFFICE :: May 2, 1960 

1" 

n 1956, 

'wnerBto 

îd save 

I

LETTERS (Letters 

Many Ways to Advertise 

Here is a portion of an EXHIBITOR 

HAS HIS SAY . . . from the April U issue 

of Boxoffice: 

"Libel iMGM> . . . and we have no 

means of getting the news of our GOOD 

programs to the public.—Carl W. Veseth. 

Villa Theatre. Malta, Mont." 

WHAT DOES THIS MEAN? 

If a picture deserves to be seen, it can 

be advertised in spite of low advertising 

budgets or whatever is meant by the above 

lines. 

The larger ads in the National Screen 

Service pressbooks can be cut down for 

window cards or counter standees 

on cardboard > 

Especially good in small towns is the 

use of postcards for a "personalized" message. 

(Here a different group of addi-esses 

each week should work, i 

How about the programs offered by 

Pepco. Cato and other companies? Even 

local printers could make a program of 

some sort. iThis is best when you wish to 

make up youi- own copy. With an ad on 

the back of the program this could pay 

for itself. > 

There are so many easy, low-cost promotion 

ideas available in Boxoffice's Showmandiser 

section, too. 

If you have a good pictui'e, and there 

are many of them, and you draw only a 

small audience you can blame only yourself. 

Buffalo, N. Y. 

JAMES A. MANUEL 

Color Sells More Tickets 

Speaking of color. I was standing in 

front of my boxoffice the other night 

when four well-dressed ladies approached 

and asked the cashier if "Who Was That 

Lady?." which I was playing, was in color. 

Informed that it was not. they refused 

to purchase tickets and went on their way. 

As fine as a movie may be. color certainly 

makes it finer, and sells more 

tickets. 

I would say that 80 per cent of the telephone 

inquiries we get about pictures always 

include the querj' as to whether the 

picture is in color or not. 

GEORGIA EXHIBITOR 

'Contributing to Closings' 

I read with interest the news article, 

"Warner Sales Policies Antiquated." and 

firmly agree that they are not only losing 

money for their stockholders, but are contributing 

to the closing of many small 

theatres. 

I operate the Blaine Theatre. Chinook. 

Mont., a town of 2,250 people situated 20 

miles from a large town with three theatres 

and two drive-ins. Television hit us 

in 1956. and oui- grosses haven't stopped 

dropping yet. In 1956, my average week 

for three changes was about $800: in 1959, 

my average week for three changes w-as 

about $500. I operated at a loss for '59 

of $5,400. I laid all the cards on Warner 

Bros.' table in Salt Lake this spring. The 

Warner Bros, manager just laughed at me 

and gave me the impression that they 

were not interested in towns that could 

must be signed. Name* wrthheW on request) 

not pay 40 and 50 per cent of the grosses. 

On Jan. 19. 1960. the manager quoted 

me $100 flat or 40 per cent on four out 

of six pictures they had available at that 

time. Stiffer terms than I paid back in 

1956-57. 

Here's an example of the money they 

have lost for their stockholders, through 

their flagrant discrimination against small 

theatres: in 1952. 1953 and 1954, I did not 

play a single picture from WB: in 1955, I 

played five pictures; in 1956, I played two 

pictures. During '57, '58, '59, I went along 

with a new manager on the promise that 

"I'll see that you don't get hurt." I've 

been hmt bad, and when I asked for relief, 

I 

got the business. 

I cant afford their 1960 prices, so, if I 

am to go broke, I might just as well do 

it without them. Perhaps it will be another 

five years, with six pictm-es played. 

Look, in five years they sold six pictures 

to Chinook, Mont.— 1952 through 1956. I 

think the stockholders should know of this 

instance and I know of several other theatres 

in Montana which were treated the 

same way. 

HERBERT H. BONIFAS, 

Blaine and Red Rock Drive-In Theatres. 

Chinook. Mont. 

Praise for Kroger Babb 

I want you to know that the columns 

by Kroger Babb in Boxoffice have been 

placed on the wall in front of my desk. 

In the opinion of a showman of 40, with 

27 long, tough, hard years in the business, 

they're the most sensible pieces of writing 

on the fundamentals axiomatic to successful 

theatre operation I've ever seen or 

heard from anyone in this business at any 

time. 

Stamford, 

Conn. 

RALPH MOYER 

Kodak Sales and Earnings 

For Quarter Exceed '59 

NEW YORK—Eastman Kodak Co. sales 

for the first quarter climbed to $195,404.- 

434 and profits to $24,187,270. or 62 cents 

a share. In the 1959 quarter, sales reached 

$189,800,976 and earnings totaled $22,832,- 

420. or 59 cents a share. 

Thomas J. Hargrave, board chairman, 

and Albert K. Chapman, president, reported 

that earnings were aided by increased 

dividends from Kodak companies outside 

the U. S. They said sales and earnings 

for the year should compare favorably 

with those of 1959. 

Goodwill Thanks Heston 

WASHINGTON—Goodwill Industries has 

presented a special award to Charlton 

Heston for his contribution in making a 

film for the charitable organization. It 

was received by local MGM representatives 

and Marvin Levy of the home office for 

Heston. who was making personal appearances 

for "Ben-Hur. 

UA Dividend Declared 

NEW YORK—The United Artists board 

declared a regular quarterly dividend of 

40 cents a common share, payable June 

24 to stockholders of record June 10. 

CALENDARsEVENTS 

MAY

BOXOFFICE 

BAROMETER 

This chart records the performance of current attroctions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

ore reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,' 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

H -f^^M

McWILLIAMS HONORED— Si Seadler, 

left, chairman of the Motion Picture 

Ass'n of America Advertising and 

Publicity Directors' Committee, presents 

to Harry K. McWiUiams, coordinator 

of publicity and promotion 

for the 1960 Academy Awards telecast, 

an award on behalf of the Committee 

commending McWiUiams for an outstanding 

job. The award was made at 

a tradepress buffet luncheon in the 

Association's offices April 22. 

Teddy Cozza Acquitted 

On Taft-Hartley Charge 

PITTSBURGH—A federal court jury 

here acquitted Theodore Cozza of charges 

he violated the Taft-Hartley Act. President 

of teamsters Local 211, Cozza had 

been brought into court on a complaint 

he accepted $1,246 from the Sun-Telegraph 

while not performing work for 48 days during 

1956, '57 and '58. He continues under 

indictment on charges of shaking down a 

truck rental firm, this trial expected to be 

held in September. Vice-president of the 

Pennsylvania Federation of Labor, Cozza 

was ousted from his post last week. 

Judge John W. Mcllvaine, following acquittal 

of Cozza by the jury which heard 

testimony for two weeks, said that labor 

and management should "re-examine their 

conduct"—that union representatives and 

employers must and should be circumspect 

in their dealing one with the other. 

Two other teamster officials have been 

convicted in recent weeks because of dealings 

with Exhibitors Service Co. Robert 

"Big Barney" Baker, aide to Jimmy Hoffa, 

was convicted of shaking down George F. 

Callahan jr., ESCO president, and Edward 

J. Weinheimer, who accepted money from 

Callahan, was found guilty of perjury. 

Maryland Theatre Owners 

Annual Meeting in June 

BALTIMORE—Maryland Theatre Owners 

Ass'n will hold its annual meeting June 

28-30 at the George Washington Hotel 

in Ocean City. Committees for the meeting 

will be announced soon. 

John G. Broumas, president, said the 

sessions will include forums, clinics and 

discussions of industry problems, product, 

showmanship and theatre and concessions 

operations. They will conclude with a 

banquet. 

Hellman Theatre Has a Gala Debut; 

Large Free Parking Area Adjacent 

ALBANY—Neil Hellman's belief that 

"The conventional theatre of the future 

must have adjacent parking facilities 

just like a clothing store, a butcher shop 

or any other commercial operation in a 

continuing era of automobile ownership by 

the public" finds expression in the new 

Hellman on Upper Washington avenue, 

which premiered in Hollywood fashion 

Monday night, April 25. The strikingly 

modern, beautifully decorated, acoustically 

perfect 1,060-seat house has free parking 

for 500 cars. 

As a giant searchlight swept the sky 

and a girls band from Guilderland played 

welcoming music, local and out-of-town 

guests from the motion picture industry, 

city and county officials and 70 winners in 

an Academy Awards contest conducted by 

WGY, Schenectady, entered the theatre. 

STAGE PRESENTATIONS 

Bill Edwardsen, WGY disc jockey and 

Albany Variety member, emceed the stage 

presentations and audience introductions. 

The former brought on Neil Hellman; his 

mother, Mrs. Nettie Hellman; Alan V. 

Iselin and Sanford Bookstein, Hellman's 

sons-in-law; Edward Potash and Irwin 

Ullman of Hellman's Philadelphia operations; 

Mannie Friedman, house manager 

of the new theatre; Joe Pentak, a newcomer 

to Hellman Enterprises; Thelma 

Ritter, stage and screen actress, and Nancy 

Kovack, who is in the cast of Columbia's 

forthcoming "Strangers When We 

Meet." 

Also taking bows were Charles John 

Stevens, Martha Brooks, Ernie Terreault, 

Earle Pudney, Grant Van Patten, Jim 

Fiske, Herb Koster, George Mariott and 

Leon Kelly of WGY and WRGB-TV. 

"This theatre is dedicated to the memory 

of my father, Han-y Hellman, whose 

dearest dream would have been to have 

been here tonight," Hellman told the audience. 

"Substituting for my dad is the 

woman who worked with him since 1908, 

when he opened the Fairyland, one of Albany's 

first nickelodeons." He then introduced 

his mother, paying tribute to her 

as "a wonderful business woman" and as 

"the great-grandmother of the industi-y" 

TRIBUTES ARE MADE 

Hellman also paid tribute to all who had 

helped him make possible the opening, including 

McKinney & Sons for getting the 

roof on despite the steel strike and enabling 

work to continue throughout the winter, 

and to MGM for making available 

"Please Don't Eat the Daisies" for the 

theatre opening. Hellman termed it "one 

of the finest and most delightful pictures 

of the year." 

Edwardsen concluded the stage portion 

of the premiere with a playback of a telephone-recorded 

interview, made that afternoon 

with Doris Day in Hollywood. Miss 

Day, star of "Please Don't Eat the Daisies," 

promised to visit the New Hellman 

soon. She and David Niven, who plays 

opposite her in "Daisies," both sent telegrams 

of congratulations to Hellman. 

Guests at the premiere and at a dinner 

in Hellman's Thruway Motel preceding it. 

included: 

Burtus Bishop, assistant general 

.sales manager of MGM; Saul Gottlieb, 

MGM eastern division manager: Jay Eisenberg, 

of the MGM legal department; 

Byron Linn, vice-president of Comerford 

Theatres, Scranton, Pa.; George Waldman, 

Waldman Films and Realart Pictures; 

Joseph Solomon, head of Fanfare 

Pictures, Philadelphia; Mel Fox, Fox Theatres, 

Philadelphia, and Mrs. Fox; Mina 

Sacher, Buffalo manager for Waldman; 

Rudi Bach, Buffalo-Albany sales representative 

for Waldman; Joseph Perella, 

Columbia exploiteer; Edward Susse, MGM 

resident manager; Gene Tunick, Philadelphia 

district manager for UA; Burt Topal, 

UA's Buffalo-Albany manager; Herb 

Schwartz, Columbia manager, and Mrs. 

Schwartz. 

Mayor Erastus Coming was represented 

at the occasion by John Murray, councilman. 

Also representing government units 

were Philip J. Gallagher, building commissioner; 

John Holt-Harris, traffic court 

judge; State Senator Julian B. Erway, Albany; 

County Judge Martin Schenck and 

Donald Lynch, county clerk. 

Norm Pratt, projectionist for Mr. and 

Mrs. Harry Hellman at the Rensselaer 

Hall, Rensselaer, in 1912. manned the outside 

public address system. 

700 CONTEST WINNERS 

Guests included 700 winners in the motion 

pictures identification contest which 

WGY had broadcast during the six weeks 

prior to the Academy Awards presentations. 

Listeners had been asked to identify 

each film, with the help of daily clues, 

a different release being featured weekly. 

WGY received 10,913 entries in this promotional 

tie-up with Hellman Enterprises. 

Tuesday night, April 26, a second premiere—for 

the benefit of the local chapter 

of the American Cancer Society, with 

tickets at $5 and the audience in evening 

clothes, was held. The first five of Wednesday 

screenings, at $1.25 for adults and 50 

cents for children, started at noon. 

Classification Rejected 

By Film Importing Group 

NEW YORK—The board of the Independent 

Film Importers and Distributors 

of America has turned thumbs down on 

the idea of classification of films "for 

young people by government fiat." The 

board stated after a meeting April 27 that 

it would be dangerous "to allow this determination 

to fall into political or administrative 

hands." It said parents or 

guardians should assume responsibility for 

the welfare of children. 

"Where, in our individual judgment, a 

film calls for an 'adult only' policy," the 

board said, "we shall call upon our exhibitors 

to recommend that policy. We 

shall take other reasonable steps as may 

be required to inform and educate our 

public." 

It was stated there will be no reduction 

in intellectual content of releases "to a 

children's level" because people are entitled 

to adult as well as children's films. 

s 

,..,-4 BOXOFFICE May 2. 1960 E-1

^=^^^-.i>^ 

' 

. 

' 

'Daisies' 

Again Has Record Day; 

'Ben-Hur,' 'Can-Can' Are Strong 

„ „„j Ripeker Street—Come Bock, Africo ISR), 3rd wk. 120 

NEW YORK—With many college and 

^^f^.^^^V^^ u„,or9iven lUA). 3rd wk ,• 60 

school youngsters still on vacation, several cntenon—who was Thot Lody? (Coi), 2nd wk. . 

.175 

êMme-aosed^for_^^rer,ôvât,on^^ 

of the New York first runs continued at 

^^^^ ^^^ ^^ 

near-record levels, headed by "Please Don t Forum—Our Mon in Havana (Coi; i3th -^^ 

.125 

Eat the Daisies" and the Radio City Music 5,h Âvenue-Jazz on c Summer . Day lUn.or.),^^^ 

Hall Easter stage pageant, which did the 55,^ street—Jazz on a Summer's Day (Union), 

^^^ 

biggest Saturday business in the history 

(;^f|^^*l_*|hcMouse That Roared' (Coi),' 26fhwk.' ;: 135 

of the theatre April 23 and had a smash 

|_,„|g comegie— ikiru (Brandon), I3th vi^k 125 

fourth week. Both "Ben-Hui-." in its 23rd Loe«-^^J^*°^»^«-""'

loetm 

ANTON DIFFRING 

ERIKA REMBERG -YVONNE MONLAUR-AJULIANWINTLELESLIEPARKYN production-and starring 200 WORLD FAMOUS CIRCUS ACTS 

1 break 

Jill 

l)e 

]j tie- 

jtedAi- 

CONTACT YOUR j/i/?ianlaaru ^, ^ntennatioruzL EXCHANGE 

y 

iORGE WALDMAN 

FILMS 

RGE J. WALDMAN 

630 Ninth Avenue 

YORK 36, N. Y. 

AAAERICAN INTERNATIONAL 

PICTURES OF PHILADELPHIA 

CHARLES BEILAN - Branch Manager 

3 Penn Center Plaza, Room 722 

LOcust 8-6684 

PHILADELPHIA 2, PENNSYLVANIA 

AMERICAN INTERNATIONAL 

PICTURES EXCHANGE OF 

WASHINGTON, D. C, INC. 

JEROME SANDY 

713-3rd Street, N.W. 

WASHINGTON 1, D. C. 

SCREEN GUILD

i 

BROADWAY 

JÔREY GOLDSTEIN, vice-president and 

general manager of Allied Artists: Ed 

Morey, vice-president: L. E. Goldhammer, 

eastern division sales head: Arthur Greenblatt, 

special sales representative: Roy M. 

Brewer, manager of branch operations, 

and Lloyd Lind, general sales manager of 

Interstate Television, left for Chicago 

April 28 to attend the company's national 

sales convention starting Friday at the 

Blackstone Hotel. William J. Heineman, 

United Artists vice-president; James R. 

Velde and David V. Picker, were also in 

Chicago to attend the special preview of 

Lancaster Brooks' "Elmer Gantry" at the 

United Artists Theatre Thursday night. 

Fred Goldberg, Burt Sloane, David Chasman 

and Al Fisher also attended from the 

UA home office and the group returned to 

New York April 29. 

Charlton Heston, "Ben-Hur" star, was 

in New York for his appearance on the 

CBS-TV Ed Sullivan Show May 1 reading 

selections from the Bible before going to 

Australia to attend the "Ben-Hur" opening 

in Sydney May 5 and Melbourne May 

11. * ' ' Charles Boyer, Elsa Maxwell 

and the Duke and Duchess of Windsor 

sailed for Europe on the United States 

April 27 while Peter Sellers, British star of 

"The Mouse That Roared," "I'm All Right, 

Jack" and "The Battle of the Sexes," all 

current U. S. hits, returned to England on 

the Queen Elizabeth the same day after 

promoting his films here. * * • David Eddy, 

28-year-old New Yorker who won Columbia's 

"Once More, With Feeling" favorite 

song contest, sponsored by WINS 

and Air Prance, left for Paris for the 

week's grand tour prize. 

Harry Goldstone, general sales manager 

for Astor Pictures, left for Miami, Jacksonville 

and Atlanta April 26. * * * Ned 

Clarke, Buena Vista foreign .sales manager, 

left for London and Paris April 29 for conferences 

with Disney European distributors 

on the 1960-61 lineup. * * * Dong 

Kins-man. Chinese-American artist, left 

for Hong Kong April 27 on a special art 

project for Ray Stark's "The World of 

Suzie Wong" • * * Twentieth Century-Fox 

held a special screening of "Masters of 

the Congo Jungle" for 250 high school editors 

at the company's Little Theatre 

April 28 with Nat Weiss, publicity manager, 

addressing the group. 

Arthur Freed, MGM producer of "Bells 

Are Ringing," and Vincente Mlnnelli, director, 

came here for meetings on the July 

release, and attended the sneak preview at 

Liew's 72nd Street Theatre April 28. 

* * * Gerry Mulligan, jazz musician featured 

in Paramount's "The Rat Race," 

made a personal appearance at Basin 

Street East and attended the sneak preview 

at the Capitol. * * * William Wyler, 

who won an Academy Award for his direction 

of "Ben-Hur," left with his wife 

for Prance, Italy and Spain. He will attend 

the Cannes Film Festival starting May 4, 

when "Ben-Hur" will be shown. * * * Burt 

Balaban, producer-director of "Murder, 

Inc.," which is finishing up shooting in 

New York, has acquired film rights to "The 

Innocent Landlubbers," which appeared in 

Life magazine, for his next. 

Natalie Wood is in to appear in Ella 

Kazan's next picture, "Splendor in the 

Grass," which will be filmed in the east 

for Warner Bros. * * • Constance Towers, 

who stars in John Ford's "Sergeant Rutledge," 

arrived from her home in Panama 

to promote the Warner release, which will 

open at the Palace late in May • * • Haya 

Harareet, featured in "Ben-Hur," also left 

for the Cannes Film Festival while Ziva 

Hodann, also an Israeli-born star who has 

a featured role in "The Story of Ruth," 

was in New York to promote the 20th- 

Fox July release. * * * Joan Blondell, who 

completed a cross-country tour in "The 

Dark at the Top of the Stairs," went to 

Georgia to join the cast of "Angel Baby," 

which is being filmed there with George 

Hamilton, Mercedes McCambridge and 

James Dunn for Continental Distributing 

release. 

Frank Capra returned from Brazil where 

he attended the dedication of Brasilia, the 

new capital city, as a representative of the 

motion picture industry. * * * Prank E. 

Taylor, producer of "The Misfits," which 

Arthur Miller wrote for his wife Marilyn 

Monroe, left for Ireland for a week of preproduction 

meetings with John Huston, 

who will direct for UA release. ' ' * Edward 

E. Sullivan, 20th-Fox publicity director, 

left for San Francisco to lock up 

final plans for the opening of "Can-Can" 

at the Alexandria Theatre May 4 and to 

meet with branch Manager Jack Erickson. 

'Chasers/ Hakim Picture 

Into Little Carnegie 

NEW YORK—"The Chasers," latest in 

the new wave of French films to be shown 

in the U. S., opens at the Little Carnegie 

Theatre Monday i2), following the 15-week 

run of "Ikiru." Japanese film distributed 

by Brandon Films. Gaston Hakim Productions 

is distributing "The Chasers," which 

was written and directed by Jean Pierre 

Mocky and stars Jacques Charrier, Brigitte 

Bardot's husband, and Belinda Lee, Dany 

Robin, Nicole Berger, Dany Carrel and 

Anouk Aimee. 

Defense Heard in U.S. Suit 

NEW YORK—The trial of six suppliers 

of films to television for alleged blockbooking 

continued in federal district 

court during the week with the defense 

having its innings. Among those testifying 

were officers of National Telefilm Associates 

and United Artists Associated who 

said they had been willing to split a package. 

Extend Schlanger Contract 

NEW YORK—The contract of Ted 

Schlanger, former Philadelphia zone manager, 

with Stanley Warner for services as 

adviser and consultant to the .senior officers 

of th" company, has been extended. 

Hi.s |)iim;ny duties presently will be assisting 

Nat LaiJkin, first vice-president. 

VISIT NATION'S CAPITAL — Leo 

Jaffe, Columbia Pictures first vicepresident 

and treasurer, took his 

daughter Andrea, left, and her classmate 

Robyn Rothafel, granddaughter 

of the late Roxy, on an exciting Easter 

holiday tour of the nation's capital. 

The trio is pictured here with Chief 

Justice Earl Warren in his Supreme 

Court offices. The tourists also visited 

with FBI Chief J. Edgar Hoover and 

had lunch at the White House as 

guests of Mrs. Jane McCaffree, Mrs. 

Eisenhower's personal secretary. 

Producer Representatives 

Defended by Seymour Poe 

NEW YORK—The records prove that it 

is the independent exhibitor who requests 

assistance from producers' representatives 

most often and that there is no favoritism 

by them in favor of the large circuits, according 

to Seymour Poe of Producers Representatives. 

Inc. He was replying to "insinuations" 

by National Allied's Emergency 

Defense Committee. 

Poe called a producer's representative a 

business manager where world distribution 

is concerned, in constant contact with 

all departments of a distributor and creating 

an effective liaison between producer 

and distributor and a line of communication 

between exhibitor and distributor. He 

said he had aided in arranging film rental 

adjustments where, "in the combined 

judgment of the distributor and myself, 

such assistance was warranted." 

Reade's DeMille Closed 

For Many Improvements 

NEW YORK—Walter Reade's DeMille 

Theatre closed April 24 for the installation 

of 70mm projection, a new sound system, 

new air-conditioning system, enlarged lobby 

and front and two new side boxofficcs. 

It had been showing "A Dog of Flanders." 

Rcade said that with summer weather 

calling for air conditioning, it was decided 

to do the entire job at this time to 

be ready for the premiere of "Spartacus" 

October 6. 

Sigman loins Selznick 

NEW YORK—Sam Sigman has been 

made head of the local office of the Selznick 

Releasing Organization, which is reissuing 

"Duel in the Sun" and plans other 

distribution. He succeeds Bon Siegel, now 

Atlantic Films general sales manager. He 

was with Paramount six and half years in 

sales and administrative posts. 

mni. 

E-4 

BOXOFFICE :: May 2. 1960

. . John 

ALBANY 

Jack Stein, circulation director of the 

Times-Union, presented a $600 check to 

Chief Barker Jack Olshansky for the benefit 

of Variety's Camp Thacher Fund. The 

money, raised by the Hearst daily in a 

telephone campaign, will go to free twoweek 

vacations for underprivileged boys. 

Stein, who also discussed at Tent 9's April 

meeting the Newsboy Day sales promotion 

late in May. was shown in a T-U photo 

Tuesday presenting the check to Olshansky. 

while Assistant Chief Barker G. 

Brandon Donahue and Murray Gans. 

chairman of the club's Denial Day program, 

looked on. 

William R. Stitch has returned to the 

screen-advertising field as an account 

executive with Motion Picture Advertising 

Service Co. of New Orleans. Stitch, onetime 

salesman in the Albany territory, 

writes that he "is back on the job after a 

two-year leave of absence." His home is in 

Long Lake, which is within the Albany 

The Stanley Warner 

exchange district . . . 

Madison's first annual opera season has 

proved so successful that Fabian's Plaza in 

Schenectady and the Stanley in Utica are 

staging, or will stage, similar series. The 

Plaza presented "Madame Butterfly" April 

26. The Stanley will open its presentation 

of four classics, with "Tosca." Others in 

the series are "Figaro." "The Barber of 

Seville" and "Boris Godunov." Like the 

Madison, the Plaza advertises the four 

operas for $3. or $1 for single tickets. 

Brandon Planning Second 

Japanese Film Series 

NE'W YORK—Thomas J. Brandon is 

planning a second season of Japanese films 

in New York late in 1960. The first season 

ended Sunday Hi at the close of the 

15-week run of "Ikiru." the Akira Kurosawa 

picture, which had been originally 

scheduled for a two-week run. 

The Japanese Film series opened last 

December 14 with "The Human Condition." 

and followed with "Carmen Comes Home." 

"She Was Like a Wild Chrysanthemum." 

"The Men Who Tread on the Tiger's Tail" 

and "Drunken Angel." none of which ran 

for the scheduled two weeks each. The 

series ran several weeks beyond the 16 

weeks originally 

planned. 

The two other Japanese pictures planned 

for the current season. "The Maid" and 

"Four Chimneys." will be included in the 

late fall season along with "The Passion 

of Madame Yuki." "I Live in Fear" and 

"Stray Dog," Brandon said. 

SW Dividend Declared 

NEW YORK—Stanley Warner Corp. has 

declared a dividend of 30 cents a common 

share payable May 25 to stockholders of 

record May 9. 

Added General Precision 

Net Predicted for 1960 

NEW YORK—General Precision Equipment 

Corp. should show a considerable increase 

in profits in 1960 over the net of 

$2.63 in 1959. stockholders were told by 

James W. Murray, board chairman, at the 

annual meeting Tuesday i26i at the Biltmorc 

Hotel. He predicted 1960 sales 

amounting to $225,000,000 to $240,000,000 

compared with $215,588,430 last year. 

Murray said another reason for an earnings 

increase was entry into the transistor 

field in a new diversification move, combined 

with a program of consolidation and 

cost control. He said the company had 

doubled its business in the last five years 

and planned to double it again in the next 

five years. 

The report for the first quarter of this 

year indicated that the company was on 

the way to increased earnings. The net 

rose to $1,322,000. or 86 cents a share, compared 

with $920,007. or 57 cents, in the 

like 1959 quarter. Sales amounted to $55.- 

656.921. compared with $47,035,711 in the 

1959 quarter. 

Grants of stock options to executives and 

a compensation plan for employes were 

approved. Directors elected were T. Roland 

Berner. Robert L. Clarkson. Joel Dean. 

Edward C. Delafield. Howard K. Halligan. 

Ralph N. Harder. Frederick D. Herbert jr.. 

Edwin A. Link. John C. Maxwell. Murray. 

Hermann G. Place, Robert T. Rinear, 

Donald W. Smith and Gaylord C. Whitaker. 

The board elected the following officers; 

Murray, chairman; Place, founder-chairman; 

Smith, president; Rinear, executive 

vice-president; Raymond L. Garman. vicepresident 

of engineering and research; 

Herbert. Lewis W. Imm and David D. Mason, 

vice-presidents; Earl B. Henley jr.. 

secretary; R. H. Richardson, assistant secretary-treasurer, 

and Edwin D. Merrill, 

controller. 

Ellis Acquires Picture 

NEW YORK—Ellis Films has acquired 

an ASPA production. "The Great Day." 

filmed in Europe by the writer-director 

team of Vicente Escriva and Rafael Gil, 

for U. S. distribution. Miguelito Gil, boy 

actor, is starred. Gil and Escriva recently 

won two Venice Film Festival awards, the 

Lion of San Marco and the Selznick Golden 

Laurel, for their film. "La Guerra de 

Dios." 

'Hiroshima' Opens May 16 

NEW YORK— "Hiroshima, Mon Amour," 

the French picture which won the 1959 

International Critics' Award at Cannes, 

will open at the Fine Arts Theatre May 

16, following a nine-week run for "The 

Cranes Are Flying." Zenith International 

is distributing "Hiroshima," starring 

Emanuele Riva and Eiji Okada, in the U.S. 

BUFFALO 

a II 

the drive-ins in this area are open for 

the season — the Broadway. Buffalo. 

Delaware, Lakeshore. Niagara, Park Star, 

East Twin, West Twin. Boulevard, Areo, 

Sheridan and Wehrle . . Charles Funk, 

. 

Century manager, arranged an invitational 

" 

screening of "Can-Can on the evening of 

May 4. the day before the formal opening. 

He said group sales and reservations had 

been going strong . J. Pauly. manager 

at Clark Films in the Film building. 

was back at work after an illne.ss. 

Arnold Van Leer, Paramount publicist, 

flew to Los Angeles to attend the national 

sales meeting there . . . Pilmrow friends 

of Ralph Grabil. former district manager 

for Warner Theatres, were shocked to learn 

of his death in Elmira. He was 65. He 

entered the theatre business in 1922 with 

Balaban & Katz. left the Warner circuit 

in 1952 when WB sold the Elmira theatres 

and joined Schine in Rochester. He retired 

in 1953 because of ill health. 

Harold J. Wiggins, manager of the Palace 

in Wolcott. sponsored two benefit 

showings of "Cheaper by the Dozen" for 

the Wolcott Hospital, recently damaged by 

a fire. A freewill offering was taken . . . 

A highlight of the campaign for "Wake Me 

When It's Over" at the Center was a story 

with art in the Evening News on Dick 

Shawn, who was born here as Richard 

Schulefand. and whose father still has a 

men's wear shop at 1353 Jefferson avenue 

Mrs. Richard Adams, booker at Paramount, 

. . . 

and her husband vacationed at 

Nassau in the Bahamas. 

Edward Miller, manager of the Paramount, 

put on two special early morning 

shows for radio station WEBR's Copter 

Copilot Club, at which Bell Helicopter 

films were shown and chief pilot Jack 

Prior discussed safety in the air. But the 

big surprise came when Miller invited the 

boys to remain after the show and see 

Jerry Lewis in "Visit to a Small Planet." 

Loew's Circuit Completes 

Spring Movie Fair Plans 

NEW YORK—Loew's Theatres completed 

plans for its Spring Movie Fair at a 

meeting Wednesday a3i of theatre managers, 

their division cliiefs and members of 

the executive staff, followed by a buffet 

dinner in Loew's Penthouse Theatre, atop 

Loew's State Theatre. 

After Eugene Picker, president, discussed 

policy matters. Ernest Emerling. vice-president 

in charge of advertising and publicity, 

outlined an intensive promotion campaign 

to sell the strong schedule of attractions 

booked for the next few months. Among 

them are "Solomon and Sheba," "Heller 

in Pink Tights," "The Female," "Home 

From the Hill," "On the Beaoh," "Suddenly, 

Last Siunmer" and "Please Don't Eat 

the Daisies." 

JofUKUHC 

BOONTON, N. J. 

Large Core 

Greater Crater Area 

means 

MAXIMUM LIGHT 

>n New York— NATIONAL THEATRE SUPPLY Co., BuHolo— 

Washington 1736 

NATIONAL THEATRE SUPPLY, Albony—5-1479 

SUN CARBON Co., New York City—Circle 6-4995 

Evenly Distributed J 

BOXOFFICE :; May 2, 1960 E-5

McCarthy Answers Charge 

Star Salaries Are High 

NEW YORK—Answering an editorial in 

the Daily News criticizing the high salaries 

paid motion picture stars, Charles E. 

McCarthy, executive secretary of the Council 

of Motion Picture Organizations, drew 

a parallel with the revenues of newspaper 

syndicated writers. 

"You know perfectly well," McCarthy 

wrote the management, "that the salaries 

of the stars stem from the fact that each 

of their performances is shown in thousands 

of theatres. Thus they can command 

salaries out of all proportion to the amount 

of work involved. This is not a defense of 

the salaries but it is a fact that you 

blithely ignore. 

"The same, of course, holds true for your 

writers and comic strip artists whose work 

is syndicated. Men on the News city staff 

work much harder for much less money 

than syndicated writers. Incidentally, why 

do you think Ed Sullivan gets the television 

salary he draws? For his acting 

ability? 

"Furthermore, ticket prices at movie 

theatres have not advanced nearly as much 

as prices of all other commodities. Your 

own price has shot up in recent years. So 

have your advertising rates, although I 

understand that your circulation is less 

than it was a few years ago. 

"Just because your own television station 

is a flop you shouldn't be taking 

cracks at the movies. Remember, movies 

were Capt. Patterson's greatest recreation. 

Were he alive today he'd probably 

say you were nuts." 

Joseph R. Vogel Attends 

Cannes for 'Ben-Hur' 

NEW YORK—Joseph R. 'Vogel, president 

of MGM, as well as William Wyler, 

director of "Ben-Hur" and Haya Harareet, 

feminine star of the film, will all attend 

the showing at the opening of the Cannes 

Film Festival, May 4. 

The Academy Award-winning film will 

be shown "out of competition" while 

MGM's "Home From the Hill" is the official 

American entry. 'Vincente Minnelli. 

director, will be at the Festival to represent 

the picture. 

IFID Board Considering 

Theatre Receipt Checks 

NEW YORK—The Independent Film 

Importers and Distributors Board is considering 

checking exhibitor receipts, according 

to Michael Mayer, executive director. 

A committee headed by Joseph 

Green of President Films was elected April 

27 to negotiate with various exhibitor 

checking services regarding both open 

and blind checking, Mayer said. 

Film to Continental 

NEW YORK—Continental Distributing 

has acquired the U. S. distribution rights 

to "Michael Strogoff," filmed in Cinema- 

Scope and Eastman color in France, Italy 

and Yugoslavia by Qaston Hakim. Curt 

Jurgens and Genevieve Page head the cast 

of the picture, which was directed by 

Carmine Gallone. 

SYRACUSE 

Col Sorkin, 

manager of RKO Keiths, has 

received first prize in an RKO Theatres 

proficiency drive. Harry Mandel of 

RKO Theatres, said there had been "no 

difficulty" in determining the first prize 

winner. Sorkin has been city manager here 

for 11 years . . . Plans are being made to 

premiere "Ben-Hur" May 18 at Shoppingtown, 

according to Manager Sam Mitchell. 

Bob Bruce of the Empire Cinema says 

that there is no further word on tearing 

down the theatre, a landmark which has 

been threatened before with plans for 

parking lots. However, just in case it happens. 

Empire owners have purchased the 

Riviera Theatre for conversion into an art 

house . . . Harry Unterfort, zone manager 

for Schine Theatres, and wife planned 

to see 'Toys in the Attic" while on a brief 

trip to New York. 

Gus W. Lampe, formerly with Schine 

Theatres, has left the Cocoanut Grove in 

Hollywood to become general manager of 

Giro's and the Moulin Rouge. He is 

frequently here to visit his mother. 

Dr. William M. Harlow, professor of 

wood technology at the State College of 

Forestry at Syracuse University, was honored 

by the Venice International Film 

Festival for his educational film, "Rhythmic 

Motions of Growing Plants." He has 

done films for Disney. 

SW Circuit Buys Space 

On Albany TV Pages 

ALBANY—For the first time a circuit is 

buying strip-at-the-bottom space in 'View, 

a Times-Union television supplement published 

Saturdays with a reported press 

run of 90.000. Stanley Warner, through District 

Manager Alfred G. Swett, contracted 

for five strips weekly. In the first use 

made of the ads, four strips plugged the 

current bill at the Strand and the fifth 

concentrated on the April 20 opening 

of "The Fugitive Kind" at the Ritz. 

The thinking behind use of the television 

24-page bound section is that the exposure 

to film advertising is sure to be strong, 

inasmuch as the supplement is retained in 

most households and the pages are turned 

over daily for reference to listings of programs 

on three area stations. It is believed 

that some or many readers, noting 

the features at the Strand and the Ritz, 

will find them more appealing than certain 

television shows listed and will decide to 

patronize the "big screens." The advertising 

rate for "'View" is higher than the 

regular amusement scale. 

Mrs. Twyman Talks Ethics 

NEW YORK—Margaret G. Twyman, 

community relations director of the Motion 

Picture Ass'n of America, participated 

in a panel discussion on "Ethics in the 

Market Place" at a conference of the International 

A.ss'n of Personnel Women 

April 28 at the Statlcr Hilton Hotel. 

The chairman was Edward J. Fox, vicepresident 

of the Union Carbide Corp. Mrs. 

Twyman is an active member of the New 

York Personnel Club. 

Trafalgar Gains Rights 

To Renown Productions 

NEW YORK—Trafalgar Pictures Corp.. 

a new company of which Richard Gordon 

is president, has acquired the U. S. and 

Canadian distribution rights to the output 

of George Minter's Renown Productions of 

England. Four films are ready for immediate 

release. 

The first is "The Rough and the 

Smooth." starring Nadja Tiller. Tony Britton. 

William Bendix and Natasha Perry 

and directed by Robert Siodmak. It will 

be distributed for Trafalgar by American 

International Distributing Corp. in the U. 

S. and under an agreement signed between 

Gordon and James H. Nicholson and Samuel 

Z. Arkoff. 

Three other pictures, for which distribution 

has not been arranged, are "Beat 

Girl." starring Noelle Adam, David Parrar, 

Christopher Lee and Gillian Hills; "Dentist 

in the Chair," a comedy with Peggy 

Cummins, Bob Monkhouse and Kenneth 

Connor, and "Jessy," a story of retarded 

children. 

The Minter production schedule for 

1960 includes "The Liberty Man," from 

the Gillian Freeman novel: "Sextol," satire 

of advertising agency methods, and a 

Technicolor-CinemaScope costume spectacle, 

"The Fifth Season of Love," with location 

shooting in Thailand. 

'Wild River' to Victoria; 

3 Other 20th-Fox Runs 

NEW YORK — Eliza Kazan's "Wild 

River," Cinemascope picture distributed 

by 20th Century-Fox, will open at the 

Victoria Theatre in mid-May simultaneously 

with an East side theatre still to be 

set. Montgomery Clift, Lee Remick and 

Jo Van Fleet are starred in the June release. 

Three other 20th-Fox releases will also 

be playing first run on Broadway in May, 

"Flame Over India," which opened at the 

Paramount Theatre April 29; "When 

Comedy Was King," which started fifth 

week at the 68th Street Playhouse April 

27 and "Masters of the Congo Jungle," 

which will open at the RKO Palace May 4 

with Belgium's representative to the U.S., 

Louis Scheyven, coming from Washington 

to attend the invitation affair. 

Preview Stooges Film 

NEW YORK—Columbia Pictures held 

the first public showing of "Stop! Look! 

Laugh!," latest full-length feature starring 

the Three Stooges, at a children's preview 

at Loew's Orpheum Theatre at 11:30 

a.m. on April 30. Harry Romm, who 

produced the picture, attended the showing 

of the picture, which will be released 

this summer. 

MPEA Studies Indian Pact 

NEW YORK—The Motion Picture Export 

A.ss'n is favorably impressed with a 

propo.sod new film pact with India covering 

imports and remittances. It is said 

to approximate the old agreement which 

provided for importation of 75 per cent 

of the number of films entering the country 

in the prior period. 

Setting of United Artists' "The Fugitive 

Kind" is in a small Mississippi town. 

E-6 

BOXOFFICE May 2, 1960

. . . The 

. . Thomas 

WASHINGTON 

. . 

'Mr. and Mrs. Harley Davidson, accompanied 

by their son Major Harley Davidson 

and friends, motored to Yale University 

to attend a concert of original 

compositions written by another son. 

Duane, and played by the Yale Symphony 

Orchestra . Ben Bache. Warner manager, 

has returned from a Philadelphia sales 

meeting. Charlie Krips. 20th-Fox. had his 

father from Philadelphia. 

. . . 

Herb Gillis, Paramount manager, attended 

a sales convention in Los Angeles 

. . . P. M. "Doc" Westfall. Martinsville, Va.. 

was in Duke hospital in North Carolina for 

heart surgery Mr. and Mrs. Norman 

Higginbotham. Fairfax (Va.i Theatre, 

motored to Charleston. S. C. for a week's 

visit with their son. Lt. Brent Higginbotham. 

USN . . . Oren Summers. U-I head 

booker, has been transferred to salesman 

in the Denver exchange. 

. . . Paul 

Jerry Sandy, AIP, and wife, are lullabying 

Joe Ralston. Alpine. 

a baby girl . . . Marlinton. W. Va.. was home for convalescence 

after a heart attack 

Owens, Super 40 Drive-In, Cumberland, 

was in for a booking session. 

Virginia Circuit Enrolls 

19 Theatres in TOA 

NEW YORK—Theatre Owners of America 

has reported the enrollment of 19 

conventional and drive-in theatres of the 

Pitts' Theatres circuit of 'Virginia. President 

Albert M. Pickus said it was the 

fourth circuit to join within two months, 

the others being Standard Theatres of 

Wisconsin, Interboro of New York and the 

Chakeres Theatres of Ohio and Kentucky. 

Arrangements for the new memberships 

were made by Laney G. Payne for Pitts 

and George Roscoe. TOA director of exhibition 

relations. 

The Pitts houses are the Colonial. Victoria 

and Pitts Drive-In of Fredericksbm'g, 

Farquier and Pitts Drive-In of Warrenton, 

Madison and Orange Drive-In of Orange, 

Park and Pitts Drive-In of Front Royal, 

Pitts and Emporia Drive-In of Emporia, 

Pitts and Pitts Drive-In of Culpepper. Pitts 

and Manassas Drive-In of Manassas, State 

of Lawrenceville. Tally Ho of Leesburg, 

York of West Point and Kilmarnock Drive- 

In of Kilmarnock. 

R.C.I.P. Acquires Film 

NEW YORK—"The Devil's Commandment," 

a Cinemascope picture produced 

by Miracle Films, with Gianna Maria 

Canale starred, has been acquired for U.S. 

distribution by R.C.I.P.. according to Joseph 

Satinsky, president. The Italianmade 

picture will be released in June. 

RCA SERVICE COMPANY 

A Division of Radio Corporation of America 

210-12 North 12th Street 

Philadelphia, Po. Locust 3-7568 

HIGH PHILIPPINE AWARD—Eric 

Johnston, president of the Motion Picture 

Ass'n of America, is shown receiving 

the PhiUppine Legion of Honor 

in the degree of commander, from Gen. 

Carlos P. Romulo, Philippine ambassador 

to the United States. The award 

was made by the late President 

Magsaysay just prior to his death in 

1957. Mrs. Johnston is watching the 

presentation, which was made at a 

formal dinner April 20 at the Philippine 

embassy in Washington. The citation 

read in part: "For exceptional 

and distinguished service to the Republic 

of the Philippines as the personal 

envoy of presidents of the United 

States during an important period in 

Philippine-American relations." 

PHILADELPHIA 

Trie Johnston, president of the Motion 

Picture Ass'n of America, addressed 

the Philadelphia Public Relations Ass'n 

Oak at Oxford, the Laura in 

Montoursville and the 19th Street Theatre 

in AUentown are being serviced now by 

the Milgram Booking & Buying Service. 

Harry Perlman, former theatre owner, is 

now manager of the Avenue at Germantown 

and Lehigh avenues . . . Archie 

Moore, boxing champion, appeared at a 

special preview performance of "The Adventures 

of Huckleberry Finn" at the City 

Line Center Theatre. Moore and Mickey 

Shaughnessy, local comic, are featm-ed in 

the film. 

James McHugh is now district manager 

for Shapiro's three drive-in theatres in 

this territory . . . Former local night club 

dancer Carmen Matthews has a role in 

"Butterfield 8." the Elizabeth Taylor feature 

now being made in New York. 

'Rat Race' Openings Set 

NEW YORK—Paramount has scheduled 

Perlberg-Seaton's "The Rat Race" to open 

in eight prerelease engagements in late 

May. National release will be in July. 

Besides Loew's Capitol Theatre here, the 

openings will be at the Chicago Theatre, 

Chicago, RKO Pantages, Los Angeles, and 

Riverside. Milwaukee, May 27: Centm'y. 

Baltimore, May 28, and Astor, Boston; 

Fox, Philadelphia, and Metropolitan and 

Ambassador, Washington, D. C, May 25. 

In Paramount's "Tarzan the Magnificent" 

star Gordon Scott and the Masai 

tribe warriors ai'e reunited. 

BALTIMORE 

âry Ellen Ellis, Century Theatre publicist, 

and Max Miller of United Artists 

picked lovely Sandy Spring, a former 

Texas resident, as Miss Texan, then sent 

her to visit newspaper critics and TV stations 

folk, appropriately attired as a cowgirl, 

presenting choice Texas steaks to her 

hosts. The stunt was a promotion for "The 

Unforgiven." 

Martin Slachter of the Fruchtman Theatres, 

donned a spaceman outfit and traveled 

the downtown shopping and business 

district, passing out Confederate SlOO bills, 

appropriately imprinted, in advance of 

"Visit to a Small Planet" at the New Theatre 

Kitty Dennis resigned from the 

. . . Fruchtman Theatres office staff . . . Willard 

Shaffar. manager for Rappaport Theatres, 

was in New York several days seeing 

Broadway shows. 

Ben Caplon, Washington manager for 

Columbia, was in town . Tryon, 

who plays a lead in "The Story of Ruth," 

stopped off in Baltimore for press, TV and 

radio interviews en route to the Apple 

Blossom festival in Virginia, where he was 

the reigning personality. 

. . . 

Joe .'\ltennan, executive with the Theatre 

Owners of America, was here from 

New York to help on plans for the Maryland 

Theatre Owners Ass'n annual meeting 

set for June 28-30 in Ocean City 

Meyer Rendelman. Berlo Vending 

. . . 

representative 

and former Variety Club chief 

barker, expects the new home he is building 

to be ready for occupancy next month 

John Manuel, owner of the Bel-Air 

Drive-In, was here on business . . . Joseph 

Walderman. who operates the Park and 

New Horn theatres, was in Washington 

booking. 

To Attend UA Premiere 

NEW YORK—Producer-director Robert 

Montgomery and James Cagney, star of 

"The Gallant Hours." will attend the 

opening of the United Artists picture May 

13 at the Keith Theatre in Washington. 

The Navy League is sponsor. 

As a screen game, 

HOLLYWOOD takes fop 

honors. As a box-office attraction, 

it is without equal. If has 

been a favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or car capacity. 

HOLLYWOOD AMUSEMENT CO. 

3750 Oakton St. • Skokie, Illinois 

BOXOFFICE :: May 2, 1960 E-7

. . Vincent 

. . Dave 

. . The 

. . The 

I 

PITTSBURGH 

\A7ork has been resumed on the Monroeville 

drive-in theatre being constructed 

by brothers Milt and Tony Antonoplos and 

Tom Zaines, Homestead cafe owner and 

former Tarentum exhibitor. The Pittsburgh 

Drive-In in that area has been razed 

to make way for a department store . . . 

The merger of the Post Gazette and the 

Sun-Telegraph leaves only two daily newspapers 

here. We can remember when there 

were seven. 

Bill Thompson retuined to the John P. 

Harris Theatre booth after an illness of 

two months . Porco, assistant 

at the downtown Harris, and Elizabeth 

Ann Michaels will be married on the 7th 

in Holy Innocents Church . George Petroplus, 

manager of the 

. . 

Rex in Wheeling, 

suffered a broken leg in an accident 

which occurred while playing ball with 

his son. 

. 

. . . 

Don D'Carlo, theatrical booker, underwent 

surgery in Montefiore project 

for a drive-in at Murraysville apparently 

George 

is completely dormant Wheeler, booker for District Theatres at 

Washington, attended a local high school 

reunion ... J. Bui-ket closed the Roaring 

Springs Theatre . . . Irv Stein of 20th- 

Fox was in Mercy Hospital briefly. 

Word has been received belatedly of the 

death of William Spang, longtime projectionist 

who had been an invalid in recent 

years. He was the brother of Harry 

Spang, who retired last fall after working 

in a booth for 51 years. Bill, about 60. 

lived in Fort Lauderdale, Fla. . . . Midstate 

closed the Sherkel at Houtzdale . . . Mateo 

Faenza. 78, exhibitor at Republic, Pa. underwent 

an operation for eye trouble. 

Morris Finkel resigned as local MPTO 

board chairman and Harry Hendel, president, 

will take over . Rialto Theatre, 

Beaver Falls, went dark last week, again 

leaving open only the Granada there 

Ray (SW) Ayrey reported the 

. 

death 

. . 

of 

his mother . Silverman, AA manager, 

attended the company sales convention 

in Chicago. 

Mrs. Robert Higgins has been named 

manager of the Beaver Valley's Hi-Way 51 

Drive-In, replacing Fred Cook jr. ... A 

local area outdoor theatre manager recently 

lost three days time as he fought 

against paying unemployment compensation 

to a former employe who had been 

fired for knocking down theatre money. He 

claimed that the misconduct disqualified 

Whenever Seconds Count 

Don't take chances-Order 

SPECIAl 

TRAILERS 

Jjiom. Sood, Old. QepundabLL 

FILMACK 

1327 So. Wabash Ave. 

Chicago (5), Illinois. 

the former employe but the powers-thatbe 

gave him a hard time as he was ordered 

to appear on three different days 

before referee. The theatre man finally 

won his point. 

Ted Manos, who directs operation of the 

three theatre companies which comprise 

the Manos circuit, visited recently with his 

parents the Mike Manoses at their home 

in Miami. Fla. . . . The "jury fix" trial 

of Joe Volpe, owner of the Rainbow Gardens 

amusement park and drive-in theatre 

in the McKeesport district, got under way 

last week before visiting Judge J. Frank 

Graff of Armstrong County. Volpe, 45, of 

Wilmerding, and Thomas Nelis (who 

pleaded guilty) were accused of trying to 

influence the jury that sat in the trial of 

Chester Stupak and Henry Katz who were 

charged with paying police protection for 

gambling operations and who were subsequently 

cleared. 

Harold Lee of Lee's Woodland Drive-In 

Theatre and Woodland Lanes, bowling establishment 

at the ozoner's entrance, up 

Kiski Valley way, announces that his 

daughter Nancy Lee, will be married to 

Charlie Donghia, who manages the bowling 

lanes . Gordon Gibson of Atlas Theatre 

. . 

Supply vacationed in Maryland . 

Theatre at Coalport, a Howard J. 

. . Dixie 

Thompson 

unit, is dated to June 15 and will then 

be closed for the remainder of the summer 

. . . Frank Pullman has been named manager 

of the General Pershing Theatre at 

DuBois . . . Robert Hambright, formerly 

employed by Harold Cohen at the Embassy 

Theatre in Lewistown, has been named 

manager of the Nittany Lion Drive-In near 

State College. 

Roy Fiedler has had the marquee at the 

Parkway Theatre in the McKees Rocks 

district 

rebuilt. 

Drive-In Partners Ask Bar 

On Booth Union Pickets 

WHEELING, W. VA.—Leon G. Velas 

and Steve Callas filed petitions In Belmont 

County common pleas court seeking an 

injunction to prevent picketing at their 

St. Clairsville lOhio) Drive-In on Route 

40. They claim that the lATSE is trying 

to force them to hire Roy Rankin as the 

projectionist. Callas presently operates the 

projection machines. Defendants, in addition 

to the Wheeling union, are Robert 

Day, president: George Beltz, secretary; 

Nile C. Canady, business agent, and 

Rankin. 

The petition asserts that the union has 

been picketing the theatre, due to its 

failure April 1 to compel Callas to give up 

his work as operator and employ Rankin. 

Paramount will rcrelease "The Greatest 

Show on Earth" in May. 

DICK CLARK Fan Photos 

ff'xlO- ^nSfl P" Thoullnd 

• Blach and White '"IZ"'" (Minimum OrdM- 1 000) • 

Glossy Slock 

,.„.5. Detroit 

ch.ek «ith THEATRICAL ADVERTISING CO. 

Orderl 2310 Cau Detroit 1, Mkh. 

| 

Bud Thomas Appointeci 

Wilson Circuit Booker 

PITTSBURGH—George C. Wilson III, 

president of the Wilson & Cambria Theatre 

Co. and of Wilson Theatres, has 

named Frank Jay "Bud " Thomas as 

booker-buyer. The Wilson companies operate 

theatres at Tyrone. Ebensburg. Cresson, 

and South Fork, and the Nittany Lion 

Drive-In at Boalsburg, which serves students 

at Penn State University at State 

College. 

James Glass, manager of the Rivoli at 

Ebensburg, has been promoted to general 

manager of the Wilson circuit accounts. 

He will continue to maintain his office at 

Ebensburg. Elmer Bulge has succeeded 

Glass as manager of the Rivoli. 

The booking position was opened when 

Richard Neff, who had been associated 

with the Wilson interests for about eight 

years, resigned to take over two outdoor 

theatres, the Super 220 near Altoona, where 

he will make his headquarters, and the 

Moonlite at Brookville, which he purchased 

a few weeks ago from Orville "Pete" Hollobaugh. 

Stern Offer Awaits Action 

By Harris Circuit Board 

PITTSBURGH—The offer 

made by Ernest 

Stern, president of Associated Theatres 

for the purchase of the four local 

Harris Amusements theatres, including the 

downtown John P. Harris Theatre, awaited 

approval by the Harris board of directors. 

Such approval would then be submitted to 

the company's stockholders for final action. 

Meanwhile, Stern, who has been diversifying 

his interests in recent years, as well 

as building the Associated circuit, has 

joined John Bertera, owner of the Holiday 

House, and builder-financier Chuck Morris, 

in the purchase of Tour Inns, adjoining 

to and operated by Holiday House. Under 

the new partnership 75 more motel units 

will be opened, plus a recreation area with 

swimming pool, etc. 

Southern Exhibitors Lose 

In Percentage Actions 

RICHMOND. VA.—The U. S. Court of 

Appeals for the Fifth Circuit has dismissed 

appeals taken by defendant exhibitors in 

eight percentage actions in South Carolina 

and let judgments aggregating over 

$93,000 recovered by distributors stand. 

The actions had been brought in Aiken, 

S. C, against Herbert B. Ram and associated 

individuals operating ton theatres 

in the Aiken, Batesburg and Augusta ai'ea 

of South Carolina and in Georgia. 

Improves at Weirton Airer 

WEIRTON HEIGHTS, W. VA.—Joe Yacos 

was a little late in opening his Belle 

Air Drive-In this season as he was busy, 

weather permitting, modernizing the concession 

building which he extended 15 feet. 

New wiring, equipment and fixtures cost 

the exhibitor $5,000. Asphalt tile flooring 

was installed and the concession was 

turned into self-service. 

"Village of Stars," a suspense novel, will 

be the basis of Alfred Hitclicock's next 

project for Paramount. 

E-8 BOXOFFICE May 1960

20th-Fox 

INEWS AND VIEWS OF THE PRODUCTION CENTER 

(Hollywood Office— Suite 219 at 6404 Hollywood Blvd.. Ivan Spear, Western Manager} 

Writers Awards Show 

May 6 Despite Strike 

HOLLYWOOD—The 15-week strike of 

the Writers Guild against the Motion Picture 

Producers, the Alliance of TV Producers 

and the three video networks is 

not going to stop the screen writers' annual 

award party and show. The 12th annual 

award event to honor the best 

screenwi-iting of the past year will take 

place May 6 at the Beverly Hilton Hotel. 

The show will be produced by Mel 

Shavelson and Buddy Bergman, with Danny 

Arnold as director. Songs and sketches 

are being written by more than 30 members 

of the guild. Choreography for the 

show will be executed by Hermes Pan, 

Ernie Richman and Jonathan Lucas. 

Isabelle Dawn is in charge of tickets 

which are $10 for members and $20 for 

nonmembers. 

Bob Hope in Cleveland 

To Accept NCCJ Award 

CLEVELAND—Bob Hope returned to his 

hometown to be honored by more than 

1,300 friends and admirers and to receive 

the human relations award of the National 

Conference of Christians and Jews. It was 

a $50-a-plate dinner held April 4 in the 

Carter Hotel. All proceeds, estimated at 

$50,000, will be used to promote the work 

of the conference in the Cleveland area. 

The award was presented by Dr. Lewis 

Webster Jones of New York, president of 

the National Conference of Christians and 

Jews. Other speakers included Dewey 

Short, assistant secretary of the Army, and 

Max Youngstein, United Artists vice-president 

and motion picture chairman for 

Brotherhood Week. 

Host to Little Brothers 

LOS ANGELES—Virginia Mayo and 

Lloyd Bridges hosted a screening of "The 

Mouse That Roared" at the Music Hall 

Theatre in Beverly Hills for approximately 

200 youngsters. The party was sponsored 

by Meredith Willson, president of the Big 

Brothers of 

Los Angeles. 

Two 'Splendor' Stars 

HOLLYWOOD—Warren Beatty will star 

with Natalie Wood in "Splendor in the 

Grass," film drama which Elia Kazan will 

produce and direct for Warner Bros, from 

the original screenplay by playwright 

William Inge. The film is slated to roll 

in New York next month. 

PREPRODUCTION MEET—Left to right: 

Dore Schary, producer for Warner 

Bros.' "Sunrise at Campobello," meets with Jack L. Warner, Benjamin Kalmenson 

and Steve Trilling as the film prepares to go before the cameras. 

Jeffrey Sayre and Slate 

Win All SEG Offices 

HOLLYWOOD—President Jeffrey Sayre 

of the Screen Extras Guild defeated John 

Rice in the annual guild election. Sayre 

led the entire administration ticket to 

victory, with Evelen Ceder, re-elected as 

recording secretary, and all 11 administration 

candidates to the board of directors 

elected over the independent nominees. 

Unopposed were Paul Cristo, Tex Brodus 

and Murray Pollack, all vice-presidents, 

and Kenner G. Kemp, treasurer. Named 

to the board were Margaret Bacon, Tex 

Brodus, John Caler, Spencer Chan. Emory 

Dennis, Eve Gordon. Lucille House. Perk 

George Stevens Joins 

New Roach Company 

HOLLYWOOD—George Stevens was 

named the first member of the board of 

directors of Hal Roach Comedies, Inc., 

which will initiate Roach's re-entry into 

production at the studio he founded. 

Stevens, whose film career started at the 

Roach lot, is currently readying "The 

Greatest Story Ever Told" for 1961 release 

by 20th-Fox. 

Herb Maclntyre, sales director of Filmservice 

Distributing Co., has resigned to 

concentrate on his association with producer 

Robert Fellows. Additionally, Maclntyre 

will work on releasing deals with 

independent producers. Prior to joining 

Filmservice last year, Maclntyre was with 

RKO for 30 years. 

Arthur Freed 

AA Opens a New Branch 

In Diversification Move 

HOLLYWOOD—Allied Artists has set 

up a new commercial, industrial and educational 

production branch, as well as a 

new teleblurbery. President Steve Broidy 

said the action is a move to augment AA 

theatrical and TV film activities by diversification. 

Jack L. Copeland has been named executive 

producer and the new unit will 

headquarter on the AA lot, with the division's 

eastern representative, Roy M. 

Brewer, operating from the New York offices. 

All the facilities and personnel are 

to GO NORTH, to be available to the new division. 

i 

Lazelle, Murray Pollack, Tanya Somova 

and Vicki Vann. 

'Subterraneans' Debut 

At Frisco Stage Door 

HOLLYWOOD—Producer 

will world-premiere his new MGM production, 

"The Subterraneans," starring Leslie 

Caron and George Peppard. in San 

Francisco at the Stage Door Theatre 

June 23. The film will be the second 

straight Freed picture premiered at this 

theatre. In 1958, "Gigi" had a gala opening 

there and established a record run of 

almost two years. 

Title Changes 

Ice Cold in Alex (20th-Foxi to DESERT 

ATTACK, 

Sexpot Goes to College (AA) to SEX 

KITTENS GO TO COLLEGE. 

The Alaskan 1 

BOXOFFICE :: May 2, 1960 W-1

. . . Charles 

. . Gerrald 

, . Alfred 

. . 

. . 

. . . Galatea 

. . . Keenan 

. . Raymond 

. . Mabel 

. . Philip 

Studio Production Notes 

Directors and Writers Get 

Bulk of Assignments 

Directors and writers copped the major 

share of assignments, with George Marshall 

heading a long list of megging announcements 

as the director of William 

Goetz' "Cry for Happy" at Columbia . 

Robert Stevenson drew guidance chores 

on "The Absent-Minded Professor" for 

Henry King has been set to 

Disney . . . 

direct "The Dragon Tree" at 20th-Pox . 

Charles Barton will meg "The Schnook" 

for release by the same studio . . . Jerry 

Juran has been signed by Edward Small 

to direct "Jack the Giant Killer" for UA 

and top TV director John Frankenheimer 

has been set by executive producer Harold 

Hecht to direct Hecht-Hill-Lancaster's 

"Matter of Conviction," which will be released 

by UA. 

Three of four writing deals set are on 

United Artists' product. Vera Caspary will 

do an original for Carlos Ponti in Paris, to 

star Sophia Loren and Burt Lancaster, as 

well as to be directed by George Clouzot. 

Walter Bernstein has been set to script 

another original in Paris for Anatole Litvak 

and Peter Viertel is to do one also 

for Litvak as an Ingrid Bergman starrer. 

The fourth is a property to be written by 

Daniel Fuchs for Dino DeLaurentiis under 

the title "The Three Dolls." 

Jerry Hathcock Named 

UPA Animation Chief 

renewed 

. 

President Stephen Bosustow of UPA Pictures, 

Inc. has appointed Jerry Hathcock 

as supervising director for all animation 

at the company . . . Warner Bros, has secured 

the services of Morton Da Costa as 

director of "The Music Man," repeating 

his earlier stage chores on the important 

musical. Frederick Brisson released Da 

Costa from "Five Finger Exercise," which 

rolls later this year . the option of 

. . 20th-Fox 

Stephen 

has 

Boyd 

There's plenty of work for 

. . 

tunesmiths in 

the film capital currently. Dimitri Tiomkin 

has written two additional songs 

"The Alamo," Batjac-UA property . 

for 

. . 

Ronald Stein has been signed by producer 

Jack H. Harris to compose and conduct 

the score for the De Luxe Color Cinema- 

Scope feature, "Dinosaums," a U-I release 

O'Curran has been set by Hal 

Wallis to do the choreography for "G. I. 

Blues" Goldsmith has been 

loaned to Longridge Enterprises, Inc. by 

CBS TV, to do the music score for "Studs 

Lonigan." 

. 

Newman has signed 

with Perlberg and Seaton to compose the 

music for "The Counterfeit Traitor." 

T'wo New Independents 

Formed During Week 

While independent production units are 

springing up faster than press agents can 

report them these days, it is of particular 

note to observe the appearance on the local 

scene of two new ones in the past week that 

both appear to have solid enough foundations 

to merit attention. Prime interest 

between the two points toward producer 

Stuart Miller and scripter Abby Mann who 

have formed their own firm and coinci- 

W-2 

dentally have signed a deal with United 

Artists to film their property, titled "Cast 

the First Stone." 

The project comes from a study of prostitution 

by New York's Judge John 

Mui'taugh, chief justice of the court of 

special sessions, in conjunction with author 

-sociologist Sara Harris. Mann is to script 

immediately following his completion of 

the writing chores of "Judgment at Nuremberg" 

for Stanley Kramer and the film is 

to begin shooting in New York in the 

summer of 1961. 

The other new firm was set up by actor 

Louis Jouidan under the banner Crescent 

Productions. He is currently trying to woo 

the rights to Ben Hecht's screenplay 

"Brotherhood of Evil" from Omar Productions, 

firm which earlier was to make 

the property for United Artists. Reportedly, 

the Mirisch Co. would enter in a coproduction 

deal with Jourdan if he secures 

the vehicle. The actor would topline In a 

role originally to be played by James 

Mason. 

Four Story Buys for Week; 

T'WO Yarns Go to U-I 

Universal-International figures in 50 

per cent of the four story buys announced 

during the week, having revealed the purchase 

of two important new properties. 

SPIRIT OF -SPARTACUS'—VVTien 

A. Mike Vogel, veteran industry publicist, 

was asked by Universal-International 

to set up an advance press 

luncheon on "Spartacus" in San Francisco, 

he really got into the spirit of the 

assignment. lie had the U-I Studios 

send him Charles Laughton's costume 

from thp $12,000,000 Bryna Production 

expecting to welcome U-I executives 

at the airport. However, when the 

luncheon was canceled Vogel felt that 

all was not lost. He had himself "shot" 

in the costume to get some extra advance 

space. 

The studio calls 

the acquisition of "Lover, 

Come Back," an original screenplay by 

Stanley Shapiro and Paul Henning. one 

of its most important in recent years. It 

will be produced by Shapiro, with Robert 

Arthur serving as executive producer, repeating 

co-working conditions that proved 

successful earlier on the Granart-U-I production, 

"Operation Petticoat." 

U-I acquired the story for an undisclosed 

sum running into six figures, one of the 

highest prices in the studio's history for 

an original screenplay. 

"The Colonel's Lady" is the other U-I 

purchase. An original story by Stanley 

Roberts, it was selected as a starring vehicle 

by Lana Turner, it was announced by 

Edward Muhl, vice-president in charge of 

production. Robert Arthm- and Roberts 

will coproduce and production is scheduled 

to start in the late summer or early fall. 

Both of the remaining story buys are 

under independent banners. George Stevens 

jr.. currently associate producer on his 

father's "The Greatest Story Ever Told." 

goes out on his own with "Licensed to 

Kill," novel by Nicholas Monsarrat, which 

he will produce and direct next year following 

completion of the cun-ent project 

Films of Rome enters the 

Biblical scene with the revealed purchase 

of "The Story of Esther," a screenplay by 

Michael Elkins, which the independent 

firm will produce for 20th-Fox release. 

Raoul Walsh is set to direct and production 

to start May 15. 

Glenn Ford Will Star 

In 'Cry for Happy' 

. 

Top attractions for both the teenage set 

and the older generation of filmgoers were 

set to headline upcoming film production 

casts during the week, headed 

by the announcement that Glenn Ford 

will start in William Goetz' "Cry for 

Happy" for Columbia Pictures release . . 

. 

Connie Stevens and Dianne McBain, two 

of Warner Bros.' rapidly advancing young 

contract actresses and favorites of the nation's 

youngsters, will play leading roles 

in the studio's new feature, "Parrish," for 

which Sharon Hugueny, a new "Cinderella 

discovery" signed to a long term acting 

contract last week, will play the feminine 

lead Massey was set by 

producer Robert Arthur to costar with 

Tony Curtis in "The Great Impostor" at 

U-I and Barry Sullivan was signed to a 

leading role with Audie Murphy in "Seven 

Ways Prom Sundown" at the same studio 

Wynn joins Fred MacMurray 

and Nancy Olson in Disney's upcoming 

"The Absent-Minded Professor" . . . Famed 

British actor James Robertson Justice has 

been signed by producer Carl Foreman to 

play an important role in "The Guns of 

Navarone" for Columbia . Ober 

joins the MGM cast of "Go Naked in the 

World" . Albertson has been cast 

prominently in Hal Wallis' "All in a Night's 

Work" at Paramount. 

Lehman Awarded 'Edgar' 

NEW YORK—Ernest Lehman, who 

wrote the screenplay for MGM's "North 

by Northwest." has received the annual 

"Edgar" award of the Mystery Writers of 

America for the best mystery picture of 

1959. Runners-up were "Compulsion" and 

"Anatomy of a Murder." 

BOXOFFICE May 1960 

'« rfleasms 

PinaniiNe" 

'Murde, 

BOXOFf,,,

photoplays 

. . These 

Bar Ass'n Wants Pros 

In Roles as Lawyers 

HOLLYWOOD — Local lawyers have 

been made the target of 

a new resolution 

of the Los Angeles Bar Ass'n board of 

trustees, holding it to be "professionally 

and ethically improper" for a lawyer to 

appear in the role of judge or attorney in 

any simulated court in motion pictures, 

radio or television. 

The newly adopted dictum was revealed 

in the current monthly bulletin of the 

Ass'n, which stated that depictions of this 

sort played by nonprofessional actors 

made the dignity of the profession suffer. 

It recommended using professional actors 

in the roles in order to make the profession 

look better in the public eye. 

Al Teitelbcnim to Film 

Story of Mario Lanza 

HOLLYWOOD — Al Teitelbaum, for 

some years business manager for Mario 

Lanza, plans to film the life stoi-y of the 

late tenor. Teitelbaum owns the biopic 

rights by virtue of an agreement signed 

with Lanza on April 12, 1956. 

A Lanza biographical film is also 

planned by Joseph M. Schenck Enterprises, 

which has registered several titles 

with MPPA, including "The Great Mario" 

which was protested by MGM because of 

that studio's own "The Great Caruso," 

story of Em-ico Caruso which starred 

Lanza. 

George Murphy, Desilu 

Agree on New Deal 

HOLLYWOOD — George 

Murphy has 

concluded a deal with Desilu Productions 

to function on a parttime advisory basis. 

For the past few years. Murphy has been a 

Desilu vice-president in charge of public 

affairs. He will now devote more time to 

handling personal activities, including reactivation 

of his GM Productions in the 

theatrical and television fields. 

Plans Philippine Film 

HOLLYWOOD — Joe Steinberg has 

formed his own company and will make 

his first picture this summer in the Philippines. 

The company has acquired the 

rights to Benjamin Appel's novel, "Fortress 

in the Rice." and financing at $400, 

000 has been arranged. Part of the money 

comes from Philippine interests in return 

for releasing rights in southeast Asia, Japan 

and New Zealand. 

Steinberg recently completed "Tonnented" 

with Bert Gordon. 

WGA Election May 19 

HOLLYWOOD—The election of new 

board members will highlight the annual 

meeting of the Writers Guild of America 

West May 19 at the Beverly Hills Hotel. 

Four new board members of the screen 

branch and four board members of the 

television-radio branch will be elected. 

'Murderesses' to U.S. 

LOS ANGELES—The French picture, 

"Three Murderesses," has been picked up 

by 20th-Fox for domestic release. 

S THESE puerile paragraphs have 

previously posed, the dean of Hollywood's 

freelance press agents, Dave 

Epstein, would have made a pre-eminent 

editorialist if the golden calf of drumbeating 

had not lured him to more lucrative 

pursuits. But his propensity toward 

having one of his clients ostensibly issue 

an ofttimes verbose statement anent an 

industry controversial and/or topical subject 

occasionally results in the extending 

of the Epsteinean neck as well as the nape 

of his client. Witness: "Allied Theatre 

Owners of Indiana have passed a formal 

resolution calling for 'an increased number 

of pictures that will be good entertainment 

for family patronage in all theatres.' 

They are obviously overlooking the fact 

that the so-called family picture just 

doesn't pay off, Jerry Wald . . . told the 

PTA of Lamer School . exhibitors 

have not studied the theatre-going habits 

of their patrons . . . The determining factor 

of whether a film is a success or a 

failure is the same old tried and true ringing 

of the register in the boxoffice. Numerous 

attempts have been made to make 

films for the entire family. Notable successes 

have been few and far between. 

More often, the film is not supported by 

the people for whom it was made." 

Now, let's take a look at the record. 

Boxoffice Barometer, the one annual edition 

of this journal, the 1959-60 issue of 

which was recently printed, reports accurately 

the grosses of all pictures released 

during the preceding season. Of the 15 

i 

features which recorded above 

200 per cent of average business! that 

topped the list, all but two could be considered 

"good entertainment for family 

patronage in all theatres." It might be 

stated as a passing thought that of such 

15 none was a Wald-produced film. 

If any further evidence is needed to 

knock Wald's theorizing into a crushed 

chapeau, cast a glance at the results of 

the recent Academy Awards bestowals in 

which MGM carried home a precedential 

11 coveted kudos for "Ben-Hur," which 

anyone must admit is a whole-family picture—in 

spades. 

So the Epstein-Wald analysis seems to 

be just another manifestation of the fact 

that, in sounding off on matters cinematic, 

it's a case of whose bull is gored. And this 

department hereby offers to lay Dapper 

Dave eight to five that Wald never appeared 

before the PTA of Lamer School. 

While on the subject of family pictures 

and at the same time considering the 

growing threat of renewed or increased 

censorship with which the movie trade has 

been confronted during recent months, a 

question was posed by the part that the industry 

played in the observance of National 

Library Week. As a praiseworthy bit of institutional 

promotion, the Motion Picture 

Ass'n of America supplied 6,000 libraries 

across the nation with 22xl7-inch posters 

which were prominently displayed and 

which were illustrated by the reproduction 

of the jackets of 18 popular books which 

have been or will be made into motion 

pictures by nine member companies of the 

MPAA. That poster, incidentally, furnished 

the cover art for the April 4 issue of BOX- 

OFFICE. 

Among the 18 were three that a bluenose 

reader might have found on the objectionable 

side as being too frankly reportorial 

or suggestive. They are "The World of 

Suzie Wong," which producer Ray Stark 

is currently fabricating for Paramount distribution; 

"From the Terrace" and 

"Strangers When We Meet," which are on 

the future production agendum of 20th 

Century-Fox and Columbia Pictures, respectively. 

If these forthcoming pictures adhere 

with reasonable closeness to the context of 

their literary geneses, there can be little 

doubt that they will encounter some mentoring, 

if not official, probably from selfappointed 

organization guardians of the 

screen's moral tone. 

Why should screenfare be subject to 

such censorship when it stems from novels 

that are to be found on the shelves of 

zealously protected public libraries? Just 

another manifestation of the almost universal 

urge to keep motion pictures in the 

position of perennial whipping boy. 

Leon Roth used to be a fair-to-middlin' 

drum-beater when he headed the local 

United Artists' publicity department. And 

although Languid Leon has since entered 

the more rarefied atmosphere of a vicepresidency 

of The Mirisch Company, it 

seems a reasonable assumption that he 

keeps a weather-eye on the space-snatching 

handouts relative to that successful 

outfit's activities. Consequently, he probably 

must be given the rap for the following 

press-stopping tidbit: "Cuernavaca 

Nine-year-old Shirley Temple will appear 

in 'The Magnificent Seven,' Mirisch-Alpha 

production for United Artists, which producer-director 

John Sturges is filming on 

location here. Neither trick photography 

nor old movie clips were employed—only 

a little Mexican girl whose full name is 

Shirley Temple Velasquez." 

Shudder at the possibilities created by 

such casting, what with the thousands of 

George Washington Smiths. Abraham Lincoln 

Browns and Pi-anklin Roosevelt 

Whites. 

Should anyone come up with a Leon 

Roth O'Riley. that will be the end. 

Howard Strickling's bully boys in Metro's 

bell-ringing bailiwick did their darndest to 

paint the lily by broadcasting: "The Sierra- 

Cahienga District Federation of Women's 

Clubs has voted Metro-Goldwyn-Mayer's 

'Ben-Hur' as one of the outstanding films 

of all time. Director William Wyler accepted 

the award for the production 

." 

. . 

This new hifh in anti-climactic intelligence 

was released on April 5, the day 

after "Ben-Hur" had been awarded the 

precedential II Academy accolades. 

BOXOFFICE May 2, 1960 W-3

Mighty 'Ben-Hur Draws 340 in LA; 

Big Week for 'Daisies,' 'Can-Can 

LOS ANGELES—With no top newcomers 

to bolster local business, the usual post- 

Easter decline was apparent throughout 

the week. Only the mighty "Ben-Hur" 

maintained its handsome figure, though it 

fell slightly to 340 per cent, as did "Please 

Don't Eat the Daisies" to 300. "Can-Can" 

stayed high with 240 and "Black Orpheus" 

with 225. 

(Average Is 100) 

Beverly Canon—The LDvers (Zenith), 24th wk. 95 

Carthav Circle—Con-Can :20th-Fox), 7th wk. 240 

Chinese 

-Forbidden Porodise (SR) 

Downtown Paramount- 

Monon (SR), reissues 90 

• 

, 

,.r, 

Eqyption—Ben-Hur (MGM), 22nd wk 340 

Fine Arts— Rosemory (F-A-W), 5th wk^ . . 75 

Four Star— Block Orpheus (Lopert), 4th wk 225 

. 

Fox Wilshire—Our Mon in Hovono (Col), 11th wk. /b 

Hollywood Paramount— Pleose Don't Eat the 

Doisies (MGM), 2nd wk 

Music Hall—The Mouse That Roared (Col), 

I8th wk „„•;• 

.300 

. 80 

Pontages—Wake Me When It's Over (20th- ._^ 

Fox), 3rd wk •,/••, ,QK 

Ritz— Scent of Mystery (Todd), 14th wk 85 

Vogobond—The Cot (Ellis) '00 

Warner Beverly—Once More, With Feeling 

(Col), 2nd wk •.:,• 1. 

Warner Hollywood—Search for Porodise 

12th wk 

H 

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TOA - SPG Talks Seen 

Ending Output Barriers 

PORTLAND. ORE—The key to unlock 

the barriers to more product for theatres 

could well come from 

meetings of a Theatre 

Owners of America 

committee with a 

similar liaison committee 

of the Screen 

Producers Guild, according 

to Roy M. 

Cooper, chairman of 

the TOA executive 

committee. 

Cooper spoke optimistically 

about the 

Roy M. Cooper 

future Wednesday 

127) at the convention 

of the Oregon Theatre Owners Ass'n 

at the Benson Hotel here. He represented 

Albert M. Pickus, TOA president. He predicted 

at least as many films available this 

year as last year, despite the Hollywood 

strike. 

Cooper was a member of the TOA committee, 

headed by George Kerasotes and including 

Pickus. which met in March with 

a SPG committee headed by Julius Blaustein. 

Resumption of the meetings is expected 

soon with the return of Blaustein 

from Europe. Cooper said he was bound by 


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a promise of no publicity for the discussions 

until there was something concrete 

to announce. He believed it possible that a 

definite program would be reached. 

"I do not believe I am violating any confidences," 

Cooper said, "when I tell you 

that the product shortage was one of the 

subjects on the agenda we took into the 

meeting, and it was also one of the topics 

the producers wanted to discuss. This was 

one of the most pleasant, constructive and 

objective meetings I have ever attended. 

I feel they offer a tremendous potential for 

our business, because for the first time we. 

the exhibitors who play the pictures, are 

talking directly to the SPG, the men who 

make the pictures." 

Cooper noted that except during March, 

when bad weather prevailed, theatre attendance 

on a national scale continued to 

improve. Production resumed quickly in 

Hollywood with the end of the strike, with 

each company having at least one picture 

in work and 20th Centui-y-Pox being the 

first to revamp its release schedule and increasing 

its releases during the summer 

period. 

"The other companies are expected to 

follow suit," he said. "We will still be 

pinched for pictures, as we have for the 

past several years, but prospects for the 

full year again indicate no less than the 

224 we managed to struggle through with 

in 1959." 

TOA continues to believe that pay TV 

will prove a failure, according to Cooper. 

He noted the vigilance in coinbating it of 

such men as Philip Harling, TOA Anti- 

Pay-TV Committee chairman. He said 

Congress was well aware that it alone holds 

the final decision on pay TV. He said the 

start of the proposed over-the-air Zenith 

test in Hartford, Conn., was at least a 

year away. 

Cooper called Telemeter plans "different" 

because it has a cable system and the 

Federal Communications Commission says 

it has no jurisdiction over cable TV. However, 

he said. Rep. Orin Harris, chairman 

of the House Interstate and Foreign Commerce 

Committee, feel differently and has 

put his views into two bills for which TOA 

is campaigning. He also discussed minimum 

wage and hours bills and precensorship. 

TOA membership represents more than 

60 per cent of all U. S. exhibitors. Cooper 

said. The total is made up of 62.3 per cent 

who own and operate only one theatre; 

91.6 per cent own and operate less than 

ten theatres, he said. 

150 'Fugitive' Bookings 

LOS ANGELES— United Artists has 

booked "The Fugitive Kind" to open in 

150 situations domestically over the next 

four weeks. 

A Cecil B. DeMUle fellowship will be 

established by the National Boards Ass'n 

to enable doctoral study at Northwestern 

University. 

Portland 

Oenator Wayne Morse, in his home state 

to take up the presidential chase, was 

guest of honor at the Oregon Theatre 

Owners Ass'n meeting in the Mayfair 

Room of the Benson Hotel. Al Forman, 

president of the Oregon group and a vicepresident 

of Theatre Owners of America, 

introduced Morse. FoiTnan also gave a 

report on the midwinter meeting of TOA 

in Washington. D. C, which he had attended. 

Guests included Dwight Schacter 

of the Washington State Theatre Owners. 

Sammy Siegel was here working on "Our 

Man in Havana" and other Columbia 

product Wan-en Slee, 20th-Fox, was 

in 

. . . 

working on "Masters of the Congo 

Jungle," which opened April 27 at the 

Laurelhurst, 104th and Family Drive-In 

theatres . . . "Tall Story" opened Sunday 

a 

I 

the Oi-pheiun, 82nd Street and 

Sandy Boulevard theatres. 

Martin Foster remained here awaiting 

the outcome of his municipal court case on 

"The Lovers." Manager Nancy Welch is to 

appear before the court on charges that 

she violated a city ordinance by showing 

the French picture without cutting objectionable 

scenes . Oscar Nyberg, Fox- 

. . 

Evergreen chief from Seattle, was in town 

for conferences with Rex Hopkins. 

San Francisans Confuse 

Ingrid, Ingmar Bergman 

SAN FRANCISCO—Despite the international 

interest in Swedish director Ingmar 

Bergman, Steve Moore, manager of 

the Vogue Theatre, says there are still 

many patrons who confuse the dii-ector 

with Swedish actress Ingrid Bergman. 

According to Moore, it is a rai-e night 

when he is not requested to refund money 

to patrons who thought they were going 

to see Ingrid in "The Magician." one of 

the latest films by Bergman, the director. 

The Ingmar Bergman "boom" was 

touched off here at the Vogue with the 

first big successful engagement of "The 

Seventh Seal." "The Magician" is approaching 

the record grosses chalked up 

at the Vogue by "The Mouse That 

Roared," which played a 14-week engagement. 

James Stewart Will Tour 

For 'Mountain Road' 

NEW YORK—James Stewart, star of 

William Goetz' "The Mountain Road" for 

Columbia release, will start a 12-city tour 

for the film May 15. 

Stewart will make the rounds of press, 

TV and radio interviews in Boston on May 

16. Philadelphia. May 17: Pittsburgh. May 

16; Philadelphia. May 17; Pittsburgh, May 

Chicago, May 21-22: Minneapolis, May 23; 

Dallas and Fort Worth, May 25; Houston, 

May 26 and San Antonio, May 27. 

Two Big AA Openings 

LOS ANGELES—Allied Artists' "Bluebeard's 

Ten Honeymoons." George Sandcrs-Corinnc 

Calvet starrer, will open in 

five San Diego theatres May 4. "Crime and 

Punishment. U.S.A.," another AA release, 

is .scheduled for multiple local area openings 

on the same date. 

there. 

W-6 BOXOFFICE May 1960

. . Harry 

. . Bob 

. . Milt 

. . 

. . Mrs. 

Harris, 

LOS ANGELES 

"The Aladdin circuit has closed its Jewel 

Theatre in Boyle Heights area. The 

circuit still operates the Brooklyn. Meralta, 

Terrace and Vern on the east side . . . 

Herb Bregstein, independent distributor, is 

back from a San Francisco business trip 

. . . Earle Strebe, Palm Springs theatre 

owner, has been elected to the city council 

there. 

. 

Joe Bronstein, Sierra Family Drive-In in 

Sierra Vista, Ariz., was a visitor on the 

Row conferring with his booker and buyer, 

Earle Johnson . Bernhardt, Valiant 

Pictures, has resigned and is being replaced 

by John Cummins . Lefton has 

sold his Embassy Theatre to Harry Colin, 

who will operate the house as an art theatre 

Stern, independent film 

distributor, has moved to Gotham . . . 

Seymour Borde, Gem Film distributor, returned 

from a business trip to Denver . 

Harold Martin, Hemet, Perris and Hemacinto 

Drive-In, was on the Row huddling 

with his film buyer, Harry Rackin of Exhibitors 

Service . . . Ralph Clark, district 

manager for United Artists, was on a tour 

of his exchanges. 

A joint meeting of Variety Tent 25 and 

the Ladies of Variety was held at the Variety 

Boys Club April 21, with Chief Barker 

John Lavery presiding. Lavery announced 

that on June 10 the Pacific Ocean Park 

amusement center will be turned over to 

the Variety Club for a Hollywood Stars 

Family Night. All money will benefit the 

Boys club. Also, late in June there will be 

a premiere of "The Story of Ruth." At the 

meeting, Mrs. Edie Huff, president of the 

auxiliary, presented Lavery with a check 

for $5,000 for the Boys club new swimming 

pool. 

Beth Fleigelman, U-I. fell down stairs 

Earle Goldberg, 

and cracked a rib . . . 

Goldberg Film Delivery, went up to Ft. 

Ord to visit his son Phil. 

Jean Renoir to Be Juror 

At West Coast Festival 

SAN FRANCISCO—Jean Renoir, considered 

one of the immortals of cinema, 

will serve as a member of the jury for the 

fourth annual San Francisco International 

Film Festival. Renoir has recently returned 

to this country from Prance where 

he produced his latest film, "Le Dejeuner 

Sur L'Herbe" ("Luncheon on the Grass"). 

The famous director is the son of the 

Immortal painter, Pierre Auguste Renoir. 

His most famous film is "La Grande Illusion," 

that has been named among the top 

"greatest motion pictures of all time" by 

an international group of critics at the 

1958 Brussels Exposition, 

Editors to Fete Nominees 

HOLLYWOOD—The American Cinema 

Editors will honor motion picture and 

television Academy Award nominees 

among the film editors at a dinner dance 

June 3 at the Beverly Hills Hotel. Frederick 

Y. Smith, president of ACE, appointed 

Harold F. Kress chairman of the arrangements 

committee, assisted by Eda 

Warren, John Dunning and Jack Mc- 

Sweeney. 

Stockton Projectionist 

Ends 53 Years in Booth 

STOCKTON, CALIF.—Harold R. Landon, 

who first cranked a motion picture 

projector back in 1907 at Bridgeport, Conn, 

recently completed 53 years in projection 

and decided to take it easy. He is a spry 

80. 

The first theatre Landon worked for 

seated 90 persons; his last job was at the 

2.800-seat Fox California Theatre here, 

where he started when the house was constructed 

in 1930. 

Landon came to California and worked 

in San Jose before coming here in 1920. 

Asked to name the motion pictures that 

impressed him most he named "The Four 

Horsemen of the Apocalypse," "Gone With 

the Wind" and "The Robe." 

On occasion of his retirement Local 

428 of Stockton presented a golf life membership 

card. 

Landon is shown in the photo receiving 

the gold card from his son Edwin C. Landon. 

Looking on is Local 428 President W. 

D. Wilson. 

Huge Four-Lane Snack Bar 

Popular at New Drive-In 

CANOGA PARK. CALIF.—With the 

opening of the new Canoga Park Drive-In 

by Pacific Drive-In Theatres. San Fernando 

Valley outdoor theatre patrons have 

discovered a new concept in speedy selfservice 

at what the management says is 

the world's largest theatre snack bar. Designed 

to provide rapid, express service on 

all foods and drinks, the unique arrangement 

features four separate lanes stocked 

with identical merchandise. 

At the start of each lane is the ordering 

area for all items that require special 

preparation. The cashier at the end of 

the lane will be in possession of the special 

order by the time the customer has 

traveled the length of the lane. 

In addition to the many foods that have 

been regularly associated with family outings 

at drive-in theatres, the Canoga Park 

offers barbecue beef sandwiches, hamburgers 

and french fries. 

For its first attraction on the 90x1 20- 

foot screen the new 1,500 car drive-in 

presented Stanley Kramer's "On the 

Beach." 

Hope Lange. Shelley Winters and Janice 

Rule will be guest stars of honor at the 

Cannes Film Festival in France starting 

May 4. 

SAN FRANCISCO 

gpyros P. Skouras, president of 20th Century-Pox, 

flew in April 21 to attend 

the sneak preview of John O'Hara's 

"Prom the Terrace." The first showing of 

the $4,000,000 production was held at the 

Fox Theatre. Buddy Adler. 20th-Century's 

production head, and company executives 

accompanied Skouras. 

A popular demand engagement of "The 

Jolson Story" opened an exclusive run at 

the Four Star Theatre April 27 . . , With a 

change from subsequent-run to an art policy, 

the Cardinal Theatre will be renamed 

Pine Arts, according to Manager Al Laurice. 

in charge of the Cardinal. Palo Alto, 

and the Guild in Menlo Park. Following a 

refurbishing of $25,000, which includes 

modern air conditioning, the new policy 

theatre will open May 18, under the management 

and administration of the Roy 

Cooper Co. of San Francisco. 

. . . 

Silent movie actor and director A. Emery 

Johnson, 66, died April 18 in San Mateo. 

Johnson had acted with Mary Pickford 

and directed 42 films for PBO Studios, 

which later became RKO. One was "The 

Third Alarm" in 1935, which set new attendance 

The 

records on Broadway Concord Inn team gained the top position 

in the 29th week play in the Variety 

Mixed Bowling League game April 18. 

Min Levy, Manhattan Films, returned to 

her desk April 25 following a recent Illness 

. Phil (Paula I daughter 

of Mr. and Mrs. Roy Cooper, has also 

recovered following hospitalization and returned 

to her home . . . Blumenfeld booker 

Eleanor Dennis and Terrence Duffy of this 

city were married April 15. 

Marin County Film Group 

Hosts Winning Essayists 

SAN FRANCISCO—The winning students 

in an essay conducted by the Marin 

Motion Picture Council were presented 

with their awards at the council's spring 

luncheon at Rubini's Restaurant in Fairfax 

April 19. 

The essays were written by high school 

students about a book they considered 

would make good material for a movie. 

They were screened by a committee of the 

council and the top 27 were submitted to 

E. Dewart Lewis of the College of Marin 

for final judging. The essays will be sent 

to Hollywood for possible movie material. 

Presented with checks and award scrolls 

were: Rosemary Berkhurst, Patricia Mc- 

Callum. Shirley Simpson. Bonnie Hoag 

and Linden Press. Honorable mention 

went to Mary Tacchi and Anne Best. 

Representing other councils were Ed 

Gates, manager of the Tamalpais Theatre 

in San Anslemo. and Charles Gilmore. 

Sequoia Theatre, Mill Valley. Mrs. Paul 

A. Hammer, president of the Marin council, 

presented Mrs. Edith Riley, member 

of the board of directors of the National 

Federation of Motion Picture Councils, 

who spoke on "The Films of Today." 

Preceding the luncheon, the 100 women 

council members attended a preview of 

"Wake Me When It's Over" at the Tamalpais 

Theatre in San Anselmo, an event 

arranged by the management of the 

Blumfeld Theatres. 


W-7

. . Charles 

. . Sincere 

DENVER 

. . . 

John Anselmi and Fred Magana have purchased 

the Motor Vu Drive-In, Rock 

Springs. Wyo., from Teno Roncalio of 

Cheyenne Clarence Piles has taken 

over the operation of the Starlite Drive-In, 

Grand Junction, from the former operator 

William Moore. Bob Spahn of United Enterprises 

will be handling buying and booking 

for both theatres. 

An early morning fire destroyed the Fox 

Theatre in downtown Boulder. The loss 

was estimated at $100,000 by Fox Intermountain 

officials. Flames were confined 

to the Fox despite fears that the fire might 

reach the nearby Boulder Theatre, which 

also is operated by the Fox Intermountain 

organization Winds reaching 70 miles 

an hour did 

. . . 

considerable damage to the 

local East Drive-In. including destruction 

of a fence. 

Ccndolences to George and Harold Mccormick 

of the Skyline Theatre, Canon 

City, upon the loss of their mother, a victim 

of an auto accident . sympathy 

also is extended to Sam and Lorraine 

Feinstein, Kar Vu Drive-In, Brighton, 

upon the loss of Mrs. Feinstein's mother. 

Jim Ricketts, Paramount manager, traveled 

to the west coast for company meetings 

. and Wanna McCarthy, 

Lincoln Theatre, Limon, have a baby 

daughter . . . Haya Harareet was in town 

to publicize the engagement of "Ben-Hur." 

which opened in the newly remodeled 

Paul Allmeyer 

Denham Theatre recently . . . 

pens a note to say that he will re- 

turn from Missouri to open the Lake Theatre, 

Grand Lake, the end of the month. 

Visiting Filmrow were Joe Machetta, 

Emerson, Brush; J. K. Powell, Cliff, Wray; 

John Sawaya, Strand, Trinidad, and Edna 

Lewis, Peerless, Holyoke. 

'" 

Represents Filmland 

At Brasilia Ceremony 

HOLLYWOOD—Prank Capra, president 

of Directors Guild of America, was invited 

by Brazil's President Juscelino Kubitschek 

to represent the motion picture industry 

at the April 20 dedication of Brasilia, the 

country's new capital. Capra attended the 

ceremony bearing a congratulatory scroll 

signed by B. B. Kahane, president of the 

Academy of Motion Picture Arts and Sciences: 

Ronald Reagan, president of Screen 

Actors Guild; Walter M. Mirisch for the 

Screen Producers Guild; Curtis Kenyon 

for the Writers Guild of America, and 

Capra for the directors. 

Hope Emerson Is Dead 

HOLLYWOOD—Hope Emerson, actress, 

died April 24 of a heart ailment at the 

age of 62. The six-foot-two, 190-pound 

actress had not been well for some time 

Her films included "Cry of the City," 

"House of Strangers," "Adam's Rib," 

"Dancing in the Dark," "Copper Canyon," 

"Westward the Women" and "Untamed." 

A few years ago she was nominated for 

her role as a prison matron in "Caged." 

On TV she played roles of "Mother" in 

the Peter Gunn series and "Sarge" on the 

Dennis O'Keefe show. She also had appeared 

in several Broadway plays.

'Our Man in Havana' 

250 in Kansas City 

KANSAS CITY—Columbia's "Our Man 

in Havana" came in with a resounding 250 

to steal the show among newcomers. However, 

the highest percentage of the week 

was made by "Please Don't Eat the 

Daisies." which continued to cause lineups 

outside the Roxy Theatre, the MGM 

comedy ringing up 350 in its third week. 


Copfi—Ben-Hur (MGM), 13th wk 250 

Fairway -Kidnapped (BV), after 2 wks. ot 

Uptown ond Gronoda 1 50 

Kimo A Touch of Larceny (Pora), 2nd wk. ... 90 

MidlarxJ Home From the Hill (MGM), 5th wk. . . 85 

Missouri The Unforgiven (UA); 

Virgin Island (F-A-W), 2nd wk 1 50 

Poramount Toll Story (WB), 2nd wk 100 

Plaza Our Mon in Hovano (Col) 250 

Roxy Pleose E>on't Eat the Dobies (MGM), 

3rd wk 350 

Uptown The Wind Connot Rcod (20th-Fox); 

The Third Voice (20th-Fox) 80 

'Daisies' 

Big Boxoffice 

In Illinois Situations 

CHICAGO— "Please Don't Eat the 

Daisies" is a big boxoffice success at the 

Chicago Theatre. The run is expected to 

continue at least until May 27. Grosses 

each week have been averaging in the 

neighborhood of $60,000. Boxoffice receipts 

are also reported as above average at 

neighboring theatres where the picture is 

currently showing—at the Rialto in Champaign: 

the Madison. Peoria: Granada. 

South Bend: Midway. Rockford. 

Copn Garden of Eden (SR), 2nd wk 190 

Cornegie The Mouse Thot Roared (Col), 

19th wk 130 

Chicago Please Don't Eat the Daisies (MGM), 

3rd wk 225 

Cinestoge Scent of Mystery (Todd), 17th wk. ..165 

Esquire—Corry On, Nurse (Governor) 185 

Garrick^Kidnopped (BV), 3rd wk 160 

Loop The Snow Queen (U-l), 3rd wk 220 

McVickers Windjommer (NT), 18th wk 160 

Monroe The Conqueror (RKO), reissue 160 

Oriental Woke Me When It's Over (20th-Fox), 

2nd wk 180 

Poloce Can-Can (20th-Fox), 2nd wk 255 

Roosevelt—Toll Story (WB) 1 80 

State Lake The Unforgiven (UA), 4th wk 185 

Surf Block Orpheus (Lopert), 4th wk 175 

Todd Ben-Hur (MGM), 18th wk 235 

United Artists The Fugitive Kind (UA), 2nd wk. .190 

Woods Home From the Hill (MGM), 5th wk. ...180 

World Playhouse Broth of a Boy (Kingsley), 

2nd wk 170 

"Once More, With Feeling' 125; 

Best Indianapolis Opener 

INDIANAPOLIS—Summer arrived here 

all of a sudden and film business at the 

first-run theatres ran below expectations. 

Three holdovers, "Ben-Hui'," "Please Don't 

Eat the Daisies" and "Visit to a Small 

Planet." led the field. "Once More, With 

Peeling" did best among new attractions. 

Arlington The Wind Cannot Reod (20th-Fox) . . 1 1 5 

Cinema Female and the Flesh (UMPO); Nature's 

Paradise (SR), 2nd wk 100 

Circle Visit to a Small Planet ;Para), 2nd wk. 125 

Esquire The Mirror Hos Two Faces (Cont'l) . . . . 1 1 

Indiana Purple Gong (AA); Atomic Submarine 

(AA) 100 

Keiths Once More, With Feeling (Col) 125 

Loew's Please Don't Eat the Daisies (MGM), 

2nd wk 1 50 

Lyric— Ben-Hur (MGM), 9tti wk 300 

Richard Neff in Move 

TYRONE. PA.—Richard Neff has resigned 

as manager for the Rivoli and Cambria 

Theatres Co. and he will take over 

management of two outdoor theatres which 

he owns, the Super 220 in the Altoona 

area and the Moonlite near Brookville, 

which he purchased only a few weeks ago. 

George C. 'Wilson III is president of the 

local exhibition firm and 'Wilson Theatres. 

i right) 

HOST TO KANSANS— It was "Buenos 

Dias and Felicidad" at the taco 

party given by Chuck Graves 

of the Chuckito King Taco Products 

at the Advertising and Sales Club in 

Kansas City, Mo. AVith him are Woody 

Banitt (left), president of United Theatre 

Owners of the Heart of America, 

and Kansas drive-in operator, and 

Beverly Miller, chairman of the UTO 

board, who operates drive-ins in both 

Kansas and Missouri. 

Kansas City Industry 

In Salute to WOMPI 

KANSAS CITY—Members of the Motion 

Picture Ass'n of Greater Kansas City honored 

local members of the WOMPI at a 

luncheon Wednesday i27i at the Wishbone. 

It was an occasion for industry 

camaraderie that was enjoyed by 95 business 

associates. Ab Sher. president of MPA. 

was assisted in presiding by Darrel Presnell. 

Sher presented a plaque to Phyllis 

Whitescarver, WOMPI president, commending 

the chapter for its loyalty in 

working on industry projects and in charitable 

deeds of a civic nature. He called 

attention to a plea that had come in recently 

for a worthy family in Ruskin 

Heights, a widow with three children, 10, 

14 and 16. who needed clothes and other 

assistance. Those interested in helping 

were directed to call Billie Mistele at Paramoimt. 

Presnell announced the May 26 special 

baseball night and cautioned that reservations 

should be made as soon as possible 

because the event is limited to 100 tickets. 

There will be a dinner at the Wishbone 

before the game between the Athletics and 

the "White Sox, and prizes are being offered. 

Among the guests at the luncheon was 

Boris Petroff. president and executive producer 

of Plymouth Productions, Inc., who 

has been visiting Hardy Hendren of TJnited 

Film. Petroff said he was scouting this area 

for locations for his new film, "The Redheads." 

and would be coming back through 

Kansas City. 

Detroit Exchange Bldg. 

In Hands of Receivers 

DETROIT—Operation of the Film Exchange 

building has been placed in the 

hands of Hahn & Co.. court-appointed receivers. 

The building has been operated for 

about nine years by S. N. Cohen. Mrs. Clara 

Stebbins continues as building manager, 

wîth offices on the seventh floor. 

New Chicago Theatre 

To Cost 1.5 Million 

CHICAGO—A $1,500,000 theatre, to be 

named the Old Orchard, the first theatre 

to be built in the Chicago area in a decade, 

will be constructed by M&R Amusement 

Co. on a seven-acre site on Skokie boulevard 

near the Old Orchard shopping center 

in Skokie. It will seat 1.700 persons 

and have a parking area for 900 cars. 

The screen, according to preliminary reports, 

will be 60x21 feet. Raymond J. 

Marks and Martin G. Rosenfeld are owners 

of the M&R Amusement Co., which operates 

three drive-in theatres and two bowling 

centers. They hope to open the Old 

Orchard by Labor Day. 

Dale Steward Shifted 

To Wichita Post by CT 

WICHITA—Richard Orear, president of 

Commonwealth Theatres, has announced 

the appointment of Dale Stewart as city 

manager of the local houses. This includes 

six drive-in theatres and three hard top 

houses leased April 1 from the Slothower 

circuit. 

Stewart formerly was manager of Commonwealth's 

properties in Springfield, Mo., 

and 'Vern Peterson, formerly at Clinton, 

has reported to assist him. Phil Blakey of 

the Kansas City Regent Theatre and Crest 

Drive-In is also helping out at Wichita on 

a temporary basis. 

Danell Manes has been transferred from 

Garden City, Kas., to the Springfield, Mo., 

vacancy and Gene Sappington, formerly 

with Fox Midwest at Ottawa, takes over at 

Clinton. The position of "area coordinator" 

which was held by Stewart has been taken 

over by K. K King, Searcy. Ark. 

Chuck Rees of Goodland, Kas.. has gone 

to Garden City and his post at Goodland 

filled by John Lindsey of Belleville. Joe 

Matthews came from the Sunset Drive-In 

at Springfield to manage the Belleville 

house. 

Bars Pickets at Woods 

NLRB Decides 

CHICAGO—Federal Judge Julius J. 

Till 

Hoffman has issued an injunction restraining 

stagehands Local 2 from picketing the 

Woods Theatre until the National Labor 

Relations Board disposes of a case involving 

the theatre and the union. Gerald S. 

Patterson. NLRB officer, said that a hearing 

on unfair labor practice charges filed 

against the union by the Woods will take 

place soon. The Woods has charged the 

union has attempted to force it to hire 

men it doesn't need. The theatre was 

closed from April 1 until April 8 because 

projectionists refused to cross picket lines 

set up by the stagehands. 

Judge Hoffman issued a temporary restraining 

order earlier in the month. 

Schwartz Sells Stock 

NEW YORK—Sol A. 

Schwartz, director 

and vice-president of Glen Alden Corp.. 

has sold 3.400 shares of the stock, reducing 

his total to 9.775, according to the 

New York Stock Exchange. Schwartz is 

president of RKO Theatres, Glen Alden 

subsidiai-y. 

BOXOFFICE May 2, 1960 C-1

WOMPI 

a 

. . Mike 

. . O. 

ST. 

LOUIS 

JârceUa DeVinney of the 20th -Fox staff 

was elected president of the Women 

of the Motion Picture Industry 

> ' 

She succeeds Grace Engelhard of the Realart 

Pictures office. Others elected at the 

Wednesday i20t meeting were Jane Smoller. 

Paramount staffer, and Helen Spillenkothen, 

Kahan Film Service, vice-presidents: 

Barbara Cuddy. UA, recording secretary; 

Mary Sauerwein, MGM, corresponding 

secretary, and Theresa Boheim, 

Paramount, treasurer. Elected to the board 

were Jean Daniels, Kahan. for one year, 

and Marge Collins of AA. Julia January 

of NTS and Frances Hoffman of MGM, 

two years. The installation will be held 

June 22 at the home of Mrs. Fred Wehrenberg 

and Mr. and Mrs. Paul Krueger, when 

the WOMPI members will be guests at a 

barbecue. 

Loew's midcity theatre at 326 North 

Grand Blvd. will be formally opened May 

26 with a reserved-seat run of "Ben-Hur." 

New projection and sound and a new screen 

and other changes are being made at the 

theatre by the Muixh-Jarvis Construction 

o screen game, 

HOLLYWOOD takes top 






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Co. The new Loew's formerly was the 

American, legitimate house, which has 

switched to Loew's Orpheimi. 

Morton T. Werner, an insurance agent, 

was elected president of the Volunteer 

Film Ass'n of St. Louis at the 21st annual 

meeting April 21. Others named; vicepresidents, 

Newell T. Knight and Donald 

Caplan; treasm-er, Joseph W. Boyle, and 

secretary, Mrs. Kenneth Baker. It was reported 

that 2,747 films were shown some 

60,000 shut-ins by the association in 1959 

in institutions and private homes. 

. . 

Word came from Springfield that Ciro 

Pedrucci, vice-president of the Frisina circuit, 

had been hospitalized following a 

heart attack . Hazel Hildenbrand of the 

Universal staff fainted at work, apparently 

due to food poisoning. She was back 

at work the following Monday . . . Rose 

Hearle, office manager at Columbia, resigned 

after more than 26 years with the 

exchange, and was succeeded in that post 

by George Cohn, a salesman, who joined 

the company in February 1952. Rose has 

taken a parttime position near her suburban 

home. Rose was the first Miss Filmrow 

of St. Louis. 

Daylight saving time hit this area on 

Sunday i24). and brought with it the usual 

confusion and annoyances. Naturally, all 

drive-in theati-es are hard hit by losing 

an hour of exhibition time each night. 

Most railroads will continue to operate on 

standard time, which was set by Congress. 

James Castle, director of public relations 

for the Sheraton-Jefferson Hotel 

who for many years was advertising-publicity 

director here for Paramount Pictures, 

was robbed of his wallet containing $155 

while riding on a bus en route home. A 

pickpocket cut a trouser pocket with a 

sharp knife to get the wallet, which later 

was found empty on the bus . L. 

Turner jr., Turner-Farrar Theatres, Harrisburg. 

111., resumed his duties following 

recovery from pneumonia. 

Only a few exhibitors were along Filmrow, 

including Charley Beninati, Carlyle: 

Louis Odorizzi, Mount Olive: Russell Armentrout, 

Louisiana: George Barber, Tuscola: 

Adolph Meier, Cuba, Mo., and Howard 

Bates, Cape Girardeau . Fontilla 

sr., 96, one of the early backers of the 

Miners Theatre, CoUinsville, when the 

United Mine Workers owned that house, 

died in Christian Hospital at East St. Louis. 

He resided in Maryville, 111., after retiring 

from mining. He had seven children, 32 

grandchildren and 55 great grandchildren. 

Andy Devine has been engaged for "Anything 

Goes." one of the shows for the 1960 

season of the St. Louis Municipal Opera, 

which will open June 9. A special screening 

" 

of "Rhapsody of Steel, two-reeler, was 

given at a luncheon and cocktail party 

hosted by the U. S. Steel Co. at the Sheraton-Statler 

Hotel. The unusual commercial 

film opened at the Esquire Theatre in 

Richmond Heights April 29. Distribution in 

this territory is being handled by Realart 

Pictures. It is available to theatres without 

charge. 

Rex Da.vis, news director of radio station 

KMOX, will spoak at the installation 

of officers of the Belter Films Council in 

the Congress Hotel May 20. 

Elobicoke TV Reports 

First Month Success 

TORONTO — William O. Crampton, 

manager of operations for Trans-Canada 

Telemeter's coin box TV in suburban E;obicoke, 

reported 3,500 families had signed for 

the service in the first six weeks and no 

householder had ordered a removal. 

Crampton said the operation of pay -TV 

in the fii-st month was a success although 

the company had lost money, largely because 

of the televising of Sunday night 

pro hockey games originating in cities 

away from Toronto. 

The loss was anticipated Crampton 

said. For every installation of a coin box 

on a home TV set, the cost to the company 

is $100 for which there is a nominal 

customer fee of $5. 

Trans-Canada Telemeter engineers are 

studying the Etobicoke network and 

eventually this operation will be extended 

over metropolitan Toronto, he predicted. 

As a special feature for the Easter season 

Telemeter presented "The Ten Commandments," 

at a fee for the set owner 

of only $1. 

Jeffrey Hunter Obtains 

Top Role in 'The King' 

HOLLYWOOD—Jeffrey Hunter has been 

signed for a role in Samuel Bronston's "The 

King of Kings" and leaves next week for 

Madrid to start the picture in 70mm Technirama 

at the Sevilla studios. He just completed 

the lead in "Hell to Eternity," Atlantic 

Pictures' production for Allied Artists. 

Four more productions have been prepared 

by Bronston in New York, including 

"El Cid," biographical film of the Spanish 

hero who freed his country from the 

Moors. Anthony Mann will direct. "Don 

Quixote" will be megged by Hugo Fregonese 

with a June starting date slated. "Carmen" 

will follow, then "Captain Kidd," a 

remake. 

"King of Kings" has been budgeted at 

$6,000,000 and will be filmed in Rome and 

the Holy Land, as well as in Madrid. Bronston 

said that Christ, the role Hunter will 

essay, will be "depicted as a human being" 

in the picture. The role of centurion already 

has been assigned to Richard Bui'- 

ton. and James Mason is wanted for Pontius 

Pilate. 

Golden Age Policy Added 

At 3 More SW Theatres 

NEW HAVEN—Apparently on an experimental 

basis, the Stanley Warner 

Management Corp. has extended its 

Golden Age Movie Club plan, in effect for 

many months now at two first-run New 

Britain theatres, the Strand and Embassy, 

to larger cities within its northeastern 

zone. 

Harry Feinstein, zone manager, has announced 

the plan, 

which provides reduced 

rates to patrons over 60 years of age. as 

new policy at the first-run SW Roger 

Sherman Theatre, New Haven, and two 

.'\lbany, N. Y., outlets, the SW Strand and 

Madison. 

At the same time. Elias Schlenger. Albany 

division manager for Fabian Theatres, 

has put the same plan into effect 

at the Fabian Palace, Albany. 

C-2 BOXOFFICE May 2, 1960


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KANSAS CITY 

Mews of the projected remaking of "The 

Birth of a Nation" reminded Wiley 

Scott, pressman in the Boxoffice plant, of 

his early experience in the 1920s with 

the original film. At that time he was a 

trumpet player and when the D. W. Griffith 

opus was playing in the larger Kansas 

towns in the Kansas City area. Wiley went 

along with the 13 or 14-piece orchestra for 

the showing. "I played in Fort Scott, Coffeyville, 

Independence, Chanute, Wichita, 

Topeka and other towns of their size," he 

recalls. "Usually the town orchestra would 

join us in playing for the show." 


A Diyision of Radio Corporation of America 

221 West 18th Street 

Kansas City 8, Missouri HArrison 1-6953 

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. . . Others 

. . . Mrs. 

stated in the original story in the April 4 

issue. The Slothower circuit represents the 

life woric of one of the industry's most 

remarkable women operators, Mrs. T. H. 

Slothower. 

A Hollywood personality who interested 

an SRO audience at the Nelson Art Gallery 

Tuesday night il9i was Vincent 

Price, with a dramatic presentation of the 

letters of the artist Van Gogh. It was even 

more than an SRO audience—after 800 

persons crowded into the auditorium, an 

equal number milled around outside the 

hall to meet him at a reception held following 

the program. Those who were lucky 

enough to get inside enjoyed a rare cultural 

experience, for Price brought to life 

the tortured genius whose emotional turmoil 

was somehow a driving force in his 

painting. It was gratifying to those present 

from the industry to have this motion 

picture actor, distinguished in several 

other fields, appeal to this type of audience. 

The program was sponsored by 

Friends of the Arts. 

Glen Jones, up from Gravois Mills, 

says his business is like an elevator—it 

goes up and down. However, his di'ive-in 

business is starting out better this year 

the sudden break in the weather helped 

on Pilmrow included these Missouri 

exhibitors: E. W. Kerr, who lives in 

Colorado but still has theatre holdings in 

Bethany and several other towns; Basil 

Pogelson, Marceline, and Bob Adkins, 

Higginsville and Pi-inceton (plus Valley 

Falls and Pleasanton, Kas.). Kansas visitors 

included K. L. Dickson, Burlington: 

George Sproule, Wichita: Bill Flynn, Emporia, 

and Mr. and Mrs. W. D. Bancroft, 

Ottawa. 

Johnny Walker, one of the new operators 

of the Siloam Theatre at Excelsior 

Springs, did nice business recently on a 

group of old pictures— "Gold Rush," "Way 

Out West" and a Thi-ee-Stooges comedy 

. . . Incidentally, older pictures are in such 

demand that Mercui-y Advertising has 

made up mats showing a series of ads 

telling how to put old movies together. 

Auction at Glen Theatre 

In Kansas City on 7th 

KANSAS CITY—Dickinson Theatres will 

hold an auction all day Saturday, May 7, 

at the Glen Theatre, 1309 West 43rd St. 

'Westport Road). All equipment of the 

Glen, which has been closed for several 

months, will be sold. In addition, items 

taken from other theatres, including drivein 

equipment, will be sold. The auction will 

start at 10 a.m. and continue all day. Sandwiches 

and coffee will be served during the 

sale. R. H. Feeback, auctioneer, will preside. 

The building itself is not owned by 

Dickinson and its lease expires in a few 

months, so the sale is for the purpose of 

clearing out the building. Whether it will 

continue as a theatre has not been established, 

but it seems unlikely. 

INDIANAPOLIS 

J Paul Janney has reopened the Gaston 

Theatre, Gaston . . . J. W. Servies, 

NTS district manager, was a visitor at the 

local exchange . . . The April meeting of 

the Variety auxiliary was held at the clubrooms 

Tuesday, April 26. The guest 

speaker was Anita Slomcnski of the Cerebral 

Palsy clinic. Miss Slomeruski showed 

movies taken at the clinic with the camera 

donated by the auxiliary. The auxiliary 

furnishes ice cream and cake for the children 

at the clinic each week as one of 

its projects. 

Affiliated Theatres held a general meeting 

the afternoon of April 25 at the Washington 

Hotel, followed by a cocktail party 

and banquet honoring Tom Baker, longtime 

president of the organization, who has 

resigned. Robert V. Jones succeeds Baker 

as president with Stanley A. B. Cooper, 

Citizens Theatre Co., Brazil, as vice-president, 

and Mrs. Betty Kaylor as secretarytreasurer. 

Guests at the cocktail party and 

banquet were members of the Affiliated 

organization and managers from the Row. 

Among those in for the meeting and dinner 

were Joe Aspley, Princeton; W. D. 

Aspley, Glasgow, Ky.; T. E. Washburn, 

Rockville; H. S. Hays, Attica; Theodore 

Coleman, Mount Carmel, 111.; W. L. Green 

and E. W. Thies, Princeton; John Alexander, 

Lebanon; Dick Pell, Rushville: Robert 

Walker and John Hancock, Columbia City: 

Roy Kalver, Decatur: Stanley Cooper, 

Brazil: H. L. Hargis, Rockport; Buddy Arnold, 

Bardstown, Ky.; Ray Brandenberg, 

Rensselaer, and G. B. Kernodle, Monticello. 

A fire of undetermined origin at the 

Oakland City Drive-In, Oakland City, 

burned the screen tower to the ground and 

partially destroyed the fencing. The fire 

occurred April 13 while Siegal Thurman, 

the owner, was preparing for an Easter 

opening and the local fire department 

would not make a run since the drive-in 

was outside the city limits. The tower is 

being rebuilt but the opening will be delayed 

for some time. 

Visitors on the Row: Virgil Bogue, Gas 

City; Fred C. Myers, Martinsville; William 

W. Doty, Winamac: Howard Little, Clayton; 

Don Garretson, ConnersvlUe; Harry 

Van Noy, Anderson; Maui-ice Robbins, 

Huntington; M. H. Scheidler, Hartford 

City; H. L. Black, North Vernon; H. G. 

Reckley, Greencastle, Harry Ziegler, Mechanicsburg, 

and Skip Mailers, Portland 

Helen P. Bohn has resigned as 

manager of the local Realart exchange effective 

May 1. Her successor has not as yet 

been named. 

Drive-In at Eaton. Ind„ Is 

Leased to Hudson Co. 

RICHMOND— Robert L. Hudson jr. of 

the Hudson Theatre Co., said he has a 

five-year agreement with Charles Riebel 

of near Eaton for management of the 

Cruise-In Theatre there. Hudson said the 

theatre will be renovated prior to being 

opened May 6. Hudson said he will direct 

operation of the theatre, with Thomas 

Bridges, formerly of the Indiana-Illinois 

Theatres Corp., as manager. Reibel will 

continue as owner. 

The local theatre corporation has two 

downtown theatres in Richmond and owns 

and operates a local drive-in, one at New 

Westville, and others at Kendallville and 

Garrett. 

Amusement Industry Due 

To Fete Sol Schwartz 

NEW YORK—Sol A. Schwartz, president 

of RKO Theatres, will be guest of 

honor of the Motion Picture and Amusement 

Industries at their annual luncheon 

May 25 at the Essex House in behalf of the 

United Jewish Appeal. The guest speaker 

will be John Stanley Grauel, former 

Christian minister and founder of the 

American Chi-istian Palestine Committee 

according to Irving H. Greenfield of MGM, 

chairman. 

The major portion of Sy Weintraub's 

"Tarzan the Magnificent," a Paramount 

release, is being produced in Kenya, Africa. 

^^ 

F. L. Norton at Helm Again 

CALDWELL, KAS.—Owner P L. Norton 

will again operate the Ritz Theatre and 

the Bi-State Drive-In. The lease held by 

W. A. Tibbetts expired April 24 and was 

not renewed.

i 

Hays Continues Award-Winning 

Ways as a New Frisina Manager 

Phil 

EFFINGHAM, ILL.—Recent industry 

awards for good management and showmanship 

won feature 

story treatment and 

commendation for 

Phil G. Hays 

Manager Phil G. 

Hays of the Heart 

and Rustic drive-ins 

in a recent issue of 

the Daily News. 

One of H a y s' 

awards, which he 

was pictured examining 

in a two-column 

cut accompanying 

the feature story, 

was a $300 check for 

.second place in a 13-week; Opportunity 

Drive for Frisina circuit managers. The 

competition was based on business conditions, 

improvements in the physical conditions 

of the theatre, service to the community 

and the general good relations of 

the theatre and the community. 

Another award prized by Hays, the 

Daily News related, is a $100 check from 

20th Century-Fox for first prize in the 

state for the best exploitation and publicizing 

of their new comedy team, Noonan 

and Marshall. Their picture was "The 

Rookie." 

Hays said that although he once won a 

new automobile in a theatre contest as a 

first prize and was second on four different 

occasions for awards in excess of 

$1,000 each, he is most proud of these recent 

awards and at this time treasures 

them above the others. 

The feature story in the Daily News 

continued 

Hays said the wonderful audience response 

to movies here is a tribute to the 

many long hours of thought given to the 

pre.sentation of pictures in this community 

—by himself and his company, since coming 

to Effingham in June 1958. 

Hays stated that he had given much 

thought and consideration to youngstei-s 

of this area, noting that many cartoon and 

comedy shows have been held for them, 

besides numerous free movies sponsored 

by such leading institutions as the Effingham 

Daily News, American Legion, Chamber 

of Commerce, WCRA and other anonymous 

groups. 

He pointed up the fact that a summer 

series of PTA-approved pictures was held 

for children at reduced admission. 

In speaking of the current flow of products. 

Hays said that everything possible is 

being done to bring the best in movie fare 

to area patrons. 

"There is a tendency for more movies 

to be made with adult or mature themes," 

Hays said. "When such pictures are offered 

in the theatres here, very special attention 

is given in the advertisement so 

that children and parents of children can 

be properly guided. 

"Though it is unfortunate that all pictures 

cannot be full family pictures, there 

is a feeling of obligation on the part of 

theatre management to bring to the attention 

of parents the nature of a film, if 

It is presumed to be objectionable for 

youngsters." 

Hays said that pictures beyond the 

viewing habits of children should be 

avoided by them and that parents should 

not allow their attendance. 

"The theatre manager is not in a position 

to eliminate such pictures from the 

screen any more than libraries or book 

stores may eliminate books that should not 

be read by children," Hays explained. 

In the booking of products for screens 

here. Hays said that he plays no pictures 

that do not play all other cities in this 

state with the exception of those of special 

interest, such as "Mother Cabrina" and 

a picture soon to be shown, "The Miracle 

of St. Therese." 

Hays said that since he is new to this 

section of the country and also is a new 

man to the Frisina company, his recent 

awards mean more to him than any he 

has ever earned in the past. He said it 

took a "lot of doing" to have won over the 

stronger-than-average established theatre 

men of this state. 

Ezell Circuit Starts 

Rebuilding Program 

DALLAS—An extensive remodeling and 

rehabilitation program has been planned 

by Claude Ezell & Associates in preparation 

for the spring and summer drive-in 

season. 

These plans include the construction of 

two snack bars at Houston drive-ins, the 

work being under way at the Hempstead 

Road and an early spring start scheduled 

on the snack bar at the Irvington. These 

food centers will be the most efficiently 

arranged snack bars in the Ezell circuit, 

designed to handle a rapid flow of trade 

in summer but equipped to be handled by 

a small crew dui-ing winter months. All 

equipment is stainless steel and mostly of 

the self-service type. Each snack bar will 

be arranged with a fast line to serve patrons 

desiring only drinks. Those that desire 

prepared foods, such as hamburgers, 

may secure these items at a special food 

station and then step over into the fast 

line. A new Selmix cuprack and flexible 

nozzle drink dispenser have been installed 

because of their great speed and efficiency. 

Other equipment will include Mission 

Orange Jet Spray dispenser, new Nestle 

Hot Chocolate dispenser and automatic 

coffee-makers, stainless steel hot dog 

steamers, radiant hot link machines, MB 

Brand Bar B-Q machines. Star griddles 

and deep fry and revolutionary new snow 

cone machines. 

The Town and Country Twin, Abilene, 

is scheduled for a complete redecoration of 

the screen building, concession stand and 

fences. This year more than 25 theatre 

screens in the circuit will be repainted 

with a new type of paint especially formulated 

to give the maximum in screen lighting. 

Arrangements are under way for repainting 

the famous clown murals at the 

Houston theatres and at the Pasadena 

Theatre, Pasadena. 

Four theatres will get complete resurfacing 

this year, including the Buckner 

Drive-In here. The Buckner also is to 

have a complete decoration job on its 

screen building, concession stand, fences 

and playground equipment as well as a 

new clown mural for the face of the building. 

Work has been completed on two 

new ramps at the Buckner, adding more 

than 200 cars to its present capacity and 

making this theatre one of the largest 

airers in this city. 

Winston Taylor is in charge of building 

and maintenance for the Ezell chain. 

C-6 

seficf/ne 

D 2 years for $5 D 1 year for $3 

D Remitfoncc Enclosed 

THEATRE.. 

STREET ADDRESS.. 

TOWN ZONE STATE.... 

NAME 

POSITION.. 

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Invoice 

3 yean for $7 

THE NATIONAL FILM WEEKLY 52 issues a year 

^plitt 

825 Von Brunt Blvd., Kansas City 24, Mo. 

Three Additional Airers 

Are Opened at Toronto 

TORONTO—Thi-ee additional drive-in 

theatres have opened their gates to Join 

the Northwest and Sc^rboro which had 

contended with the elements tihi-oughout 

the winter. The latecomers are the 400 on 

Highway 400 and Northeast, two of the 

four airers operated here by 20th Century 

Theatres, and the Dufferin which is 

an Al Rosenberg operation. 

Incidentally, the growing number of 

compact cars, mostly imports from Germany, 

Britain and Fi-ance, has brought a 

move for lowered sF>eaker posts and elevated 

spaces at tlie airers. Tlie two allwinter 

ozoners aa-e units of 20tili Century 

Theatres. 

BOXOFFICE May 1960 

{I

. . . Harris 

. . 

. . and 

. . Penny 

. . 

. . 

CHICAGO 

prank Riley, who has been manager for 

Balaban & Katz at the Tivoli and 

Maryland theatres, has been off the job 

for a year, unable to work because of 

illness. However, he has received his weekly 

pay check all that time. He forwards the 

following note of gratitude: "I have been 

employed by Balaban & Katz for 25 years 

as a manager. For over a year I have not 

been able to attend to my job due to illness. 

Even so, B&K has paid me weekly 

through the B&K employes trust fund. In 

paying tribute to Mr. David Wallerstein. 

Mr. Nathan Piatt, Mr. Duncan Kennedy, 

as well as other officials and employes involved 

in my good fortune, I feel ever 

grateful to the movie entertainment field, 

especially as it is operated by B&K," 

Charles Simonelli of Universal was here 

to confer with local sales personnel and 

with David Wallerstein, president of Balaban 

& Katz . . . Tow Dowd, operator of 

the Capri, said "Garden of Eden" is 

averaging a record-breaking $14,000 per 

week. He is opening the 434-seat house 

daily at 9:30 a.m. and is showing the 

picture eight times a day. "Garden of 

Eden," rejected by the local censor board, 

was opened at the Capri following an 

okay by the federal court. 

Jessie Davis, on the local MGM staff 

for over 25 years, will retire early in May 

Dudelson, BV manager, hosted 

a screening of "Jungle Cat" . , . The 

site 

of the Moonlight Drive-In at Hammond 

has been taken over by the state for construction 

of a highway cloverleaf. The 

owners received $400,000. Joe Pinerty operated 

the airer. 

Louis Aurelio of Lopert Films was in 

Cincinnati in behalf of "Black Orpheus." 

The film is doing fine at the Surf here . 

Peter Rosian, U-I division sales manager, 

conferred with the local sales staff . . . 

Universal officials reported Brigid Bazlen 

of Chicago is being considered for an important 

role in "Day of the Gun," which 

stars Rock Hudson and Kirk Douglas. The 

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A Diyision of Radio Corporation of America 

1322 So. Wabash Avenue 

Chicago 5, Illinois WAbash 2-0679 

teenage Brigid is 

TV. 

under contract to WON- 

Eleanor Sullivan resigned as secretary to 

MGM office manager Sidney Kaplan. Shirley 

Sterlin succeeded her . O'Neil 

. . . Mr. 

left Paramount's publicity department to 

take a job with Santa's Village 

and Mrs. Howard Lucas became the parents 

of a daughter named Debra Ann. The 

mother was the former Lois Cohen of 

Paramount, and Howard was with NTA 

prior to joining the National Program & 

Printing Co. 

. . . Joe 

. . . "The 

. . 

Lorraine Howaniec joined U-I as secretary 

to Lou Berman. She formerly was on 

R. M. Allen 

the Stanley Warner staff . . . 

and A. L. Taylor of Paramount attended 

a sales meeting in Los Angeles 

Cozzi has left Valiant Films 

French Line," approved by the censor 

Sam 

board, will open at the Monroe . 

Gorelick of Essanjay was working in Minneapolis. 

. 

Charles Einfeld of 20th-Fox conferred 

with local staffers on the June opening of 

"The Story of Ruth" at the Oriental 

Arthur Schoenstadt jr., third generation 

member of the theatre family, has joined 

H. Schoenstadt & Sons as assistant to 

Arthur Schoenstadt, president and chairman 

of the board. He had been employed 

by Martin Segal, Inc. The first Schoenstadt 

theatre was opened in 1908; the 

latest, the 53 Drive-In, got under way 

April 29. 

. 

Ben Reyes returned from New York 

where he was working with Sig Shore on 

"The Sword and the Dragon," which may 

be world-premiered here early in the summer 

. . . Sy Handwerker, formerly of the 

B&K publicity department, is now freelancing 

Rex Theatre Co., operating 

the 

. . . 

Empress, Villa, Olympic and Parkway 

theatres, commissioned Allied Theatres of 

Illinois to handle bookings . . . Jack Kirsch, 

president of Allied Theatres of Illinois, returned 

from a vacation in Florida 

Victor Prybl was named vice-president in 

charge of operations of the DaLite Co., 

succeeding Knute Peterson, retired. 

Emporia Editorial Points 

To Great Screen Fare 

EMPORIA. KAS.—An editorial writer in 

the Emporia Gazette expressed high praise 

for two pictures showing, opening his edi- 

. . . 

. . Doubtless 

torial with the lines: 

"Now is a good time to break the TV 

spell of looking at everything that comes 

on Two fine movies are showing in 

Emporia and both are good entertainment. 

'Some Like It Hot.' for example, is one of 

the best comedies of the season . . For 

. 

lovers of stark, rich drama with an adult 

theme, 'Suddenly, Last Summer' is good 

fare . is also one of the top movies 

of the season. It is not a picture for children 

because it deals frankly and openly 

with homosexuality . . . Two other excellent 

movies are coming to town within 

the next few weeks. 'On the Beach' will be 

shown the first week in May and 'Porgy 

and Bess' is scheduled soon . 

there will be some poor movies just as 

there will be some good television shows. 

But the point is, many Emporians are 

missing some of the top entertainment of 

the era just because they are afraid to 

stray out of their easy chairs." 

BEV MILLER 

President Theatre Owners of the Heart 

of America. Very Popular Showman. 

35 Years Experience. Owner Several 

Drive-In Theatres Kansas City Area. 

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BOXOFFICE :: May 2. 1960 C-7

INDUSTRY 

PROFILE 

H. J. Allard, Now Running 2 Theatres, 

Proud of 52 Years in 

KANSAS CITY—More than a half 

century in show business—52 years—is 

the distinction of H. J. Allard, manager 

of the Park and Jayhawk theatres on 

the Kansas side. 

However, he started at 9. which must 

be something of a record, too. He had 

quit school and his father told him he 

would either have to go back to school 

or go to work ithis being long before 

child labor laws' and the boy chose the 

latter. Young boys have quit school for 

a number of reasons but his seems 

unique, for his action was taken because 

his fourth grade teacher insisted 

he must sing, which he stubbornly refused 

to do. 

He was intensely interested in show 

business so he began working for Billy 

Rowell in El Dorado to learn all he 

could about it. Actually, he was an 

apprentice, you might say, for he 

worked without pay. To earn spending 

money he worked for the Western Union 

and as a janitor at the Christian 

Church. 

When a fire broke out in the booth 

which sent the projectionist to the hospital, 

who would not come back to 

work, young Allard took over the job 

and worked until the first world war. 

Back from the war, he worked for about 

a year and a half as manager for a 

theatre operated by Billy Truog and 

Julius Hill, then went back to work for 

Rowell. Later he and a brother Fred 

took over the Royal Theatre at El Dorado 

and operated it until 1923, when 

he became associated with the Pite 

Bros., managing theatres in Salina, Con- 

Heston Denies Any 

Writer Credit Snub 

HOLLYWOOD— In a letter to Paul 

Gangelin. secretary of the screen board of 

the Writers Guild of America, actor Charlton 

Heston answered WGA's earlier 

charges that his Academy Award acceptance 

speech was "reprehensible and damaging." 

(Accepting the Oscar for best male 

performance of the year in "Ben-Hur," 

Heston specifically thanked writer Christopher 

Fry for his contribution. Karl Tunberg 

was given sole writing credit on the 

film by WGA.) 

Stating that it had not occurred to him 

to get clearance from WGA for his "expression 

of gratitude," Heston insisted In 

his letter that his thanking Pry reflects 

a thoroughgoing respect for the union's 

credit arbitration system, and pointed out 

that the authority of this system is amply 

demonstrated by the "Ben-Hur" writing 

credits as they exist on the screens of the 

world. 

Heston further pointed out that no member 

of WGA was in Rome during the filming 

of the piotui-e and said tJiat "since Mr. 

Fry is not, I believe, a member of your 

guild, and since I am certainly not, It's 

hard for me to see how you can take issue 

Show Business 

cordia. Independence, Abilene, Joplin 

and Kansas City, Kas., for 15 years. 

Allard's next venture was with the 

late Ernie Aminino, with whom he built 

a theatre at Neosho, Mo. After a fire 

there, Allard managed theatres in Osceola, 

Appleton City, Greenfield and 

Humansville. 

During World War II he was in 

Wichita working at an aircraft plant 

Then he came to Kansas City and 

worked with the late R. R. Biechele at 

the Osage Theatre until the flood in 

1951 closed them out. He managed the 

Giles for J. W. Slu-eve for a time, but 

since 1952 has been working with Ab 

Sher at the Park and the Jayhawk. 

Although Allard never did go back to 

a public school, he became a trained 

electrician and mechanic under his first 

boss, who was a former railroad master 

mechanic. It is interesting to note, however, 

that his six children remained in 

school. Robert, the oldest, is dean of 

the theological seminary at Chicago 

University. His three daughters are married 

and two have dance studios. J. D 

is in college at Alamosa, Colo., and 

works for Film Delivery dui-ing summer 

vacations. Harry jr. is in Hawaii, working 

in electronics with the Marines. 

Allard feels that while the show business 

has changed greatly in many respects, 

in one way it is the same as 

always—any exhibitor who fails to exploit 

the picture he is playing has let 

it and himself down. He has merchant 

shows, Christmas parties and other special 

promotion projects which keep up 

the interest in the theatre. 

with any such sentiment on my part." 

The actor commented that he did not 

invite nor welcome controversy, "especially 

when it comes from a body of men whose 

craft I respect deeply and who, as individuals, 

I have so often found both creative 

and congenial." He ended by saying 

that he would await further word as to 

what "punitive action" the guild might 

take against him. 

Earlier, WGA had claimed in a letter 

penned by Gangelin to Heston, that Heston's 

remark, by innuendo, reopened the 

credit arbitration issue regarding "Ben- 

Hur," which "had been resolved long before 

the time of the broadcast." The letter 

further charged the remark was "tendentious 

and deliberately provocative" and that 

it was a breach of professional ethics. 

Hamilton Northio Houses 

Form Golden Age Club 

HAMILTON, OHIO — A Golden Age 

Movie Club for nearly 1.000 members of 

the Hamilton Senior Citizens. Inc., group 

has been formed by the Northio Theatre 

Co., operator of the Paramount and Court 

Theatres here. 

Membership cards have been presented 

by Northio to all members of the senior 

citizens group, enabling individuals to attend 

movies at either theatre. 

New England Airers 

Shun Sex Pictures 

BOSTON—A report that nearly all 

drive-ins in the New England area are 

staying away from sex and nudist films 

was approved by the directors of Independent 

Exhibitors and Drive-In Theatre 

Associates of New England at their April 

board meeting. The refusal of most drivein 

operators to book this type of exploitation 

film, which was so common last season, 

is due, board members believe, to the 

lENE winter drive-in meeting when these 

"doubtful" films were frowned upon and 

all owners were ui-ged not to play them. 

Another bright factor in the 1960 drivein 

picture, as revealed at the board meeting, 

is that drive-in theatre owners have 

eliminated, except in rare instances, the 

admissions price wars that plagued certain 

areas last season and the flat rate 

of $1 per car is no longer a menace to 

competition. 

The committee on the June Drive-In 

Publicity Drive has delayed its action until 

the outdoor season is in full swing. A midsummer 

cooperative business building 

drive-in campaign is being considered, one 

that could be accelerated at the beginning 

of the 1960 season. 

A report that the board of National 

Allied has been seeking to reinstate the 

New England unit in its fold was not discussed 

at the board meeting. Norman C. 

Glassman, lENE board chairman, announced 

"no comment" on this issue. The 

New England group resigned in January 

from National Allied. 

Nearly Fourth Feature 

Adult Fare in Cleveland 

CLEVELAND — Many observers, both 

public and in the industi-y, believe motion 

pictm-es are moving out of the genei-al 

mass entertainment classification to a 

selective level. Producers are making sophisticated 

pictm-es for adults such as 

"Suddenly, Last Summer," "Anatomy of a 

Murder," and "Peyton Place'; comedies 

like "Pillow Talk" and "Operation Petticoat." 

and spectaculars like "Ben-Hui-" and 

"Solomon and Sheba" for adults and 

young people who like milder sween fai-e, 

and family pictures like "Toby Tyler" and 

"A Dog of Flanders." 

Industry leaders have contended tliat the 

greatest appeal must be made to the young 

people who make up the lai-gest group of 

patrons. However, a glance at the local 

film menu on a i-ecent weekend, as advertised 

in the columns of tlie newspapers, 

shows a sm-prising number of pictm'es advertised 

"for adults only" or "only adult 

admissions sold." Of the 53 neighborhood 

houses listed in the directory columns of 

the Plain Dealer, 12 of them, or nearly 25 

per cent or the total, used "for adults only" 

copy. A few other theatres had borderline 

programs which were not classified. But 

not one theati-e advertised a family bill. 

Robert Davidson Dies 

ATHENS, OHIO—Robert Davidson, 75, 

former owner witli his step-brother, Dan 

James, of the Columbia Theatre on North 

Court street, died recently at the Shelter- 

Inn Ai'ms Hospital. 

C-8 BOXOFFICE May 2, 1960

New Orleans WOMFI 

Names Carmen Smith 

NEW ORLEANS — Carmen Smith. 

Hodges Theatre Supply staffer, was elected 

president of Women of the Motion 

Picture Industry iWOMPIi of New Orleans 

at the club meeting Monday (18) in 

the Variety rooms. 

Other officers elected were Delia Jean 

Favre. Paramount, first vice-president; 

Imelda Giessinger, Richards Center, second 

vice-president: Thelma Reinerth, 

MPA, recording secretary, and Ida Klos. 

Paramount Gulf, corresponding secretary. 

Anna Sinopoli, Universal, was re-elected 

treasurer. 

Board members named for two-year 

terms: Blanche Gubler, Marie Berglund, 

and Marie Saucier. Named for one year 

was Gene Barnette, Joy Theatre. Jane 

Moriarty. retiring president, automatically 

becomes a board member. 

The meeting, with attendance close to 

100 per cent, also voted on two important 

issues. First, the standing rules drawn up 

by the bylaws committee headed by Lee 

Nickolaus were adopted. Second, was the 

approval of plans, often discussed, to entrust 

WOMPI year books to past presidents. 

Thus, the guardian of the six 

books accumulated since the establishment 

of the club are Loraine Cass, year book of 

1953-54; Connie Aufdemorte, 1954-55; 

Gene Barnette, 1955-56; Ruth Toubman 

Segal, 1956-57; Marie Berglund, 1957-58, 

and Lee Nickolaus, 1958-59. The 1959-60 

book will be turned over to Jane Ella 

Moriarty after the seventh annual 

WOMPI convention in Toronto September 

9-11. 

If any individual custodian should depart 

from club's membership, the book 

again will be in keeping of the club at 

large. 

It was the 23rd anniversary of the 

marriage of Lee and Phillip Nickolaus on 

Easter Sunday. 

Service activities during March included 

90 hours at Veterans Hospital given by 

Anna L. Horst. Her contribution during 

the past year at Veteran's has reached the 

high and lofty mark of 700 hours, for 

which the club has received a Certificate 

of Appreciation . . . Another appreciation 

certificate was received from the Crippled 

Children's Ass'n for work on the Easter 

Seal drive. 

Margie Davis recently resigned as Richards 

Center staffer, but her membership 

in the club continues. 

James Trumie Douglas 

YEMASSEE, S. C. — James Trumie 

Grand Opening in Kingsport, Tenn. 

Celebrates Remodeling of State 

New Bradenton House 

Under Construction 

BRADENTON. FLA. — The Bayshore 

Douglas, 63, retired exhibitor who resided 

on Route 2, died recently at Colleton 

County Hospital after an illness of two 

weeks. Before his retirement ten years 

ago, he was in the theatre business in 

several towns in Georgia and South Carolina. 

Cinema, which is being built as part of the 

Bayshore Gardens Shopping Center, is expected 

to be ready this fall. 

Construction is also under way on a 

12-office building to be known as the Bayshore 

Professional building, being constructed 

by the Suncoast Enterprises on 

Flamingo boulevard. Two other new 

shops have been added to the rapidly expanding 

shopping center. 

Three Teenagers Enjoined 

From Harassing Theatre 

FRAYSER, TENN.—Chancellor Robert 

A. Hoffman has enjoined three 18-yearolds 

from entering Northgate Theatre or 

the circular parking area in front of the 

theatre. The ruling came on an application 

for an injunction filed by Al H. 

Thomas, representing the Northgate Shopping 

Center, in which the theatre is located. 

The action was originally filed to restrain 

six teenagers from harassing the 

theatre. However, Chancellor Hoffman 

dropped action against two of them as 

they have joined the armed services since 

the application was filed. He pointed out 

that the sixth boy was under Juvenile 

Court jurisdiction and previously had 

been ordered by that court to stay away 

from the theatre and the shopping center. 

Paramount Will Transfer 

Booking Back to Memphis 

NEW ORLEANS—Paramount will move 

all booking covering the Memphis exchange 

area back to Memphis, effective 

May 9. Heading the department will be 

Travis Carr, who came here from Memphis 

when the transfer of booking-accounting 

was made about two years ago. 

All cashier-accounting activities covering 

Memphis accounts will continue to be 

handled by the local Paramount office. 

Winter Haven Enterprises 

Under New Management 

HAINES CITY, FLA.—Carl Floyd, theatre 

circuit operator, has bought stock in 

Winter Haven Enterprises and becomes a 

partner of B. B. Garner and associates. 

Floyd took over active management of 

the Winter Haven theatres Sunday 1 1 

1 

Garner retiring from active duty after 41 

years in the operation of theatres. 

KINGSPORT, TENN.—A grand opening 

to celebrate completion of its remodeling 

program has been held at the State Theatre, 

with publicity centered around the 

theatre's new emphasis on comfort, cleanliness 

and sound. 

The State, operated by Wilby-Kincey 

Service Corp. of Atlanta, is now equipped 

with one of the largest widescreens in this 

area, being 14 feet high and 35 feet wide. 

The auditorium has been enclosed—and 

redecorated with fireproof drapes—to insure 

better sound. The entire building has 

been air conditioned. New carpeting has 

been laid in the lobby, aisles, and on the 

stairway to the balcony. 

The lobby has been enlarged, and includes 

a new concession counter. The 

counter will feature an automatic ice 

mixer, producing 350 pounds a day. 

New sponge rubber seats have been installed 

throughout the theatre. For a patron 

expecting an emergency telephone 

call, the usher will note his location by 

ssat number. When the call comes, the 

patron will be contacted promptly. 

There are new tiled restrooms. The 

ladies' restroom features a mirrored cosmetic 

lounge. 

"Living stereophonic music" is a new 

feature for intermissions. 

The manager of the State Theatre is 

Clyde M. Hawkins. He came to Kingsport 

in 1959. He previously served in theatre 

management in Anniston. Ala., Chattanooga, 

Columbus, Ga., Knoxville. Birmingham. 

Ala., and Atlanta, Ga. 

A native of Anniston, Hawkins started 

In the theatre business 14 years ago as an 

usher. He and his wife live with their two 

children at 1218 Cherry St. They attend 

St. Paul's Episcopal Church. 

"The State is the most modern theatre 

installation between Knoxville and Roanoke." 

Hawkins said. "Om- new marquee 

will light up Broad street Uke Broadway. 

We sincerely feel Kingsport's future justifies 

the investment our company has made 

here." 

Elvis and Friends Leave 

Memphis in High Style 

MEMPHIS—Memphis rock and roll king 

Elvis Presley gathered up a group of nine 

friends, hired a special railroad car and 

wênt to Hollywood. 

Presley, who does not fly when it can be 

avoided, will make a number of movies. 

The fii-st will be "GI Blues." 

A nationwide television show featuring 

Frank Sinatra and Elvis was shown Sunday 

on ABC. The show was taped in 

Miami and was Elvis' first television appearance 

in three years. Elvis went to 

Miami and back in a special railroad car. 

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BOXOFFICE :: May 2, 1960 SE-1

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Chelby Theatre, Shelby, Miss., closed 

several weeks, has been reopened by 

Miteel Nassar, owner, for fulltime operation 

T. M. Young, retired manager of 

. . . 

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and Mrs. Young have retui'ned to Memphis 

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ard Nicholson, Paramount manager, Paramount, 

staged a sneak preview of "The Rat 

Race" at Malco April 25. 

. . 

Lou Haven jr., owner, opened the Skyway 

Drive-In, Forrest City, Ark., for the 

summer April 28 . . . Alton Sims. Rowley 

United, has opened Malvern Drive-In, Malvern, 

Ark., for the summer . . . J. C. Tunstill, 

United Theatres, opened Rivervue 

Drive-In at Morrilton, Ark., for weekends 

Poinsett Drive-In, Marked Tree, Ark., 

. 

is open for the summer. 

The Lexington Amusement Co. has 

opened the Laco Drive-In at Lexington, 

Tenn., for the season . A. Ligon, 

Mary's Drive-In, Cherokee, and Whyte 

Bedford, Ford Drive-In, Hamilton, were in 

town from Alabama . Marvin Mc- 

Cuiston and her son Marvin jr., Pi'incess, 

Booneville; T. M. Jourdon, luka Drive-In, 

luka. and Frank Heard, Lee Drive-In. 

Tupelo, were among exhibitors visiting 

from Mississippi. 

. . 

Aubrey Webb, Webb, Ripley: Ed Jonas 

and J. U. Burton, Trenton Drive-In. Trenton: 

N. B. Fair, Fair, Somerville, and Louise 

Mask, Luez, Bolivar, were in town from 

Tennessee . From Arkansas came J. Fred 

Brown, Skyvue Drive-In, Fort Smith: Mr. 

and Mrs. J. T. Hitt, Plaza, Bentonville; Alvin 

Tipton, Tipton theatres at Caraway, 

Manila and Monette: Mrs. W. E. Malin and 

her daughter Marjorie, Lura, Augusta: Jack 

Noel, Maxie, Truman; Mr. and Mrs. Harold 

Rackley, Palace, Bebee, and William Elias, 

Elias Drive-In, Osceola. 

Governor Faubus' Story 

Is Sought for Screen 

LITTLE ROCK—Richard C. Sarafian, 

the producer who made "Ballad of the 

Bad Man," screened around Scotland, 

Ark., is attempting to interest Governor 

Orvall Faubus in filming a picture to be 

called "The Faubus Story." Clovis Copeland, 

assistant state publicity director, recently 

screened Sarafian's Arkansas-produced 

picture for a group of the governor's 

friends in a North Little Rock theatre. 

The governor was unable to attend. 

Faubus told reporters he had heard 

"some pretty good things about the movie," 

and perhaps would get a chance to 

see it at some other time. As to the idea 

of making a movie about his own career, 

the governor told a reporter that he had 

not thought much about it. However, he 

said he would discuss the idea with Sarafian. 

Martin Levine Heads Drive 

For Hospital in Denver 

New York Committee. 

In a personal appeal, Levine pointed out, 

NEW YORK—Martin Levine of Brandt 

Theatres is heading a campaign on behalf 

of the non.sectarian National Jewish Hospital 

in Denver among exhibitors, distributors 

and allied fields, it was announced by 

Paul Felix Warburg, chairman of the hospital'.s 

"ijatients, both adult and children, ai-e 

from all parts of our nation and receive 

free hospital facilities regardless of race 

or creed." 

'Daisies' High 220 

In Memphis Opening 

MEMPHIS—Three first runs were 50 per 

cent or more above average attendance for 

the week. MGM's film, "Please Don't Eat 

the Daisies." set the pace with 220 per 

cent of average. 


Malco—Visit to o Small Planet (Para) 150 

Palace— Pleose Don't Eat the Daisies (MGM)..220 

State—The Unforgiven (UA) 100 

Strond—Woke Me When It's Over (20th-Fox) . . 100 

Warner— Because They're Young (Col) 150 

Arkansas Theatre Guild 

Shows 'Lady Chatterley' 

CORNING, ARK.—The new^y organized 

Corning Theatre Guild is showing a subscription 

series of films each Wednesday 

at the State Theatre. The initial week's 

picture was "The Man Upstairs" and the 

second was "Lady Chatterley's Lover." 

Three more features will be included in 

the series. 

Membership dues for the series are $5 

for singles and $10 for doubles. Mrs. Rex 

Morgan, Mrs. John O. Black and Mrs. Ami 

Hutchins are leaders in the organization 

of the series. 

Family Support Is Lacking 

TOLEDO—Family films, even one as 

outstanding as "A Dog of Flanders," are 

not moneymakers or even break-eveners 

according to Marvin Harris, manager of 

the Paramount. He held both a private 

morning screening of "A Dog of Flanders" 

for organization leaders and a sneak preview 

for the public. Comment cards were 

enthusiastic and everybody praised the 

film. 


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NEW ORLEANS 

lyjaurice Barr, Paramount Gulf, and 

Rodney Toups. manager of LoeWs 

State, were among a group of 85 International 

House members and their wives 

who left on a trade mission to Russia, 

with stopovers in Finland, Czechoslovakia 

and other countries. In Berlin, Charles 

Nutter, head of International House, and 

Barr, first vice-president, will give a reception 

to Maj. Gen. Ralph Osborne, commander 

of U. S. forces there . . . 

Mrs. 

Henry Lazarus, owner of the 4-C Center. 

Colosseum. Carver and Circle theatres, departed 

on a four-month trip in Europe. 

Juliette Babin, Loews cashier, was on a 

vacation . . . J. O. Serio resumed fulltime 

operation of the Century at Morganza . . . 

A. J. Colletti of the Star at Jeanerette was 

in to confer with Page Baker and Joe 

Moreland of Theatre Service. 

Marijo James, Connett Theatres booker, 

was back on the job after a two-week illness 

. . . Others along the Row included 

the B. V. Sheffields of the Sheff at Poplarville. 

Miss.: the Prank Pattersons of 

Mansfield, La.; Claude Bourgeois, who has 

operations in Biloxi, Bay St. Louis and 

Arabi; Aubrey Lasseigne, Patterson and 

Berwick; P. G. Prat jr., Vacherie; A. L. 

H 

U

Junior) 

be held in Florence, Hartsville and Darlington, 

all in South Carolina. June 7. The 

picture is being distributed locally by 

Howco . . Wilby-Kincey held a district 

. 

managers meeting here April 20. Attending 

from out-of-town were Warren Irvin. 

Columbia. S. C: Dave Garvin. Greensboro, 

and W. G. Enloe, Raleigh. 

Mrs. Rebecca Hunter was elected 

president 

of WOMPI at the April 20 meeting at 

Delmonico's Restaurant. Other new officers 

are Mrs. Blanche Carr. first vice-president: 

Mrs. Ruby Brooks, second vicepresident: 

Mrs. Barbara Simpson, recording 

secretary; Mrs. Amalie Gantt. corresponding 

secretary: Mrs. Thelma Cupp, 

treasurer: board members. Mrs. Mary Miller. 

Mi-s. Elizabeth Hinson, Mrs. Viola 

Wister and Mrs. Florence Hargett. board 

members. New members wêlcomed into the 

WOMPI organization are Virginia Porter, 

Nancy Moore. Gail Porter. Faye Killian. all 

of Columbia Pictm-es. and Mrs. Carmen 

Bunche, booker for the Sixth Naval Dis- 

Charleston. 

trict. 

Colonial Theatres, Valdese, plans to build 

a modern bowling alley in Hickory . . . 

"Please Don't Eat the Daisies," MGM comedy, 

opened at the Plaza Theatre to a 

record-breaking business. This is one picture 

that both local critics gave rave reviews 

in the morning and evening papers. 

Columbia Schedules Three 

Regional Sales Meetings 

NEW YORK—Columbia has scheduled 

three regional sales meetings for May to 

be attended by six home office executives 

and 36 division and branch managers. The 

company's high-powered release schedule 

calls for continuous close coordination between 

the home office and the field sales 

forces, according to Rube Jackter, vicepresident 

and general sales manager. 

Besides planning for coming releases, 

the meetings will also confer on the new 

role of the sales department in the handling 

of Columbia theatre trailers and advertising 

accessories. 

The first meeting will be held May 2, 3 

at the Shoreham Hotel in Washington, D. 

C, and will be attended by executives representing 

sales divisions in the eastern 

region of the U. S. and Columbia Pictures 

of Canada. 

Subsequent meetings will be held May 

9, 10 at the Roosevelt Hotel in New Orleans 

and May 23-26 at the Drake Hotel in 

Chicago. 

ATLANTA 

H kettle of burning tar in an alley between 

the Paramount and Loew's Grand 

Theatre sent up smoke which attracted 

eight fire trucks and a mob of spectators 

April 19. Firemen used foam to extinguish 

the fire in the kettle which was being used 

to retar the roof of Loew's Grand. The 

blaze was a short subject put out in a few 

minutes. 

Martin circuit's Cobb at Marietta opened 

"Room at the Top" April 28. The Atlanta 

censor, Mrs. Christine Gilliam, banned the 

picture here on the basis of objectionable 

dialog. The version to be shown in Marietta, 

booked for an indefinite run, is intact. 

This picture was shown at the Cobb 

early last year before it began to attract 

critical and popular attention. Marietta 

has cashed in on other Atlanta banned 

movies—one of them being "Scarlet Street" 

in 1945. This picture was banned in Atlanta 

for a long period while doing big 

boxoffice business in Marietta. 

Funeral services were held recently for 

the mother of Mose Waller jr., operator of 

the Dixie Lee Drive-In, Lenoir City, and 

the Valley Drive-In, Loudon, Tenn . . . The 

brother-in-law- of Allen Rainwater. Exhibitor's 

Service Co. booker. Sgt. Thomas 

E. Bentley of the State Patrol, died recently 

of a heart attack. Services were held 

. . at Villa Rica . Funeral services were held 

recently in Chicago for the brother of Mrs. 

John Tittle, operator of the Brookhaven 

Theatre. Brookhaven. 

Henry Krumm, former film man in this 

territory, writes that he is now associated 

with a new company. Setna Films, San Antonio, 

as executive vice-president in 

charge of sales, publicity and market surveys 

and will also act as production consultant. 

The first picture under this newbanner 

will be 'Out of Orbit" and the cast 

includes Mike Braden. Rudy Duran, Phyllis 

Warren and Lee Morgan. 

Mrs. Ray Collins, secretary to Jim Frew, 

is on a six months leave of absence . . . 

Congratulations to Miriam Camp, 20th- 

Fox, who became the bride of J. R. Timmons 

April 1. The new couple will reside 

in Douglasville. The new receptionist at 

the Martin circuit booking office is Mrs. 

Betty Lou O'Keefe. 

Bud Bowers, Warrior, Ala., was in conferring 

with his buying and booking agent, 

Bill Andrew of Southern Independent Theatres. 

Other exhibitors on Filmrow included 

Bill Wilson. Tiger Drive-In. Tiger: Emory 

Hunter, State, Colquitt: Floyd D. Morrow. 

Morrow Theatre Service. Louisville, buyer 

and booker for the Summer Drive-In. Gallatin: 

Sol Abrams. Harlem. Athens: Alton 

Odum. Ritz and Harlem, Thomaston; Le- 

Roy Gee, Dean, Butler: James Clark, Roane 

Drive-In. Harriman: Jack Moseley, Pal 

Amusement Co. booker, Vidalia: W. W. 

Hammonds jr.. Marshall Drive-In, Albertville: 

Wilson Drive-in, Florence and Bowline 

Drive-In, Decatur, Ala.; Mack Jackson. 

Pines Drive-In. Alexander City. Ala.: 

Juanita 

i 

Foree and Juanita Bellville. 

New-port Amusement Co., Newport, 

and Lakemont Drive-In, Alcoa. Term.; P. 

J. Henn, Henn Theatres, Murphy, N. C: 

Mr. and Mrs. Dean Hardy. Dallas and 

Judean Drive-In, Dallas, Ga.; Jack Jones, 

Rialto and Swan Drive-In. Blue Ridge, 

and Jay Solomon. Independent Theatres, 

Chattanooga. 

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lyfori Krushen of United Artists and wife 

were here on a vacation . . C.W.P. 

Bethel, partner with Wometco Enterprises 

in the theatres in Nassau, has been 

vacationing here with his wife and children 

aboard their yacht the Judy Bell . . . 

Bob Ungerfeld of Universal was in town 

promoting the reissued "The Glenn Miller 

Story" at the Carib, Miami and Miracle 

theatres, which opened April 27. Wometco 

held the premiere of the movie here six 

years ago. 

Promotion for "The Fugitive Kind" at 

the Olympia, Beach and Gables theatres 

included a special showing for Tennessee 

Williams, who told Harry Botwick, chief 

of Florida State Theatres here, that Anna 

Magnani deserves an Oscar for this performance. 

Taped interviews with Williams 

were spotted in radio broadcasts all over 

this area . . . Mrs. Mitchell Wolfson, wife 

of the president of Wometco Enterprises, 

was one of nine local women feted at the 

annual Date With the Press luncheon 

April 23 by Theta Sigma Phi, honorary 

women's journalism sorority, for community 

leadership. Mrs. Wolfson has been a 

staunch friend of the University of Miami 

Symphony Club since she organized it 

eight years ago. Under her leadership, 

$200,000 has been contributed to the University 

for .symphony use. 

Joan Blondell arrived to film scenes in 

"Angel Baby." being shot around Homestead 

and at the Rainbow studio in Coral 

Gables. Mercedes McCambridge, here 

from California to play the role of an 

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evangelist in the film, is reading galley 

proofs between takes on her new book, 

"The Two of Us." 

Wally Becker is the new president of the 

Old Guards, an organization of Wometco 

of employes who have been with the 

company seven years. Also on the board 

are Joe Kline, who incidentally, has just 

beene elected councilman of South Miami: 

Zane Rodney, Ardyce Jones, Burt Toppan, 

Ed Rainey and Joe St. Thomas, retiring 

president. New membership pins have 

been presented to Ruth Sperling, Teresa 

Tarnowski and Margaret Ross, both of 

whom are in concessions at the Twenty- 

Seventh Drive-In: Gerry Strauber, Zane 

Rodney, Mattie Clark, Art Hempe, Carl 

Sell, Del Frank, Pat Zito, John Tarnowski, 

Prank Wilcox, Eugene Gaus and Clayton 

Conrad. Hal Christiansen was made honorary 

member. The installation banquet 

will be held May 10 at the Carillon Hotel 

with St. Thomas in charge. 

Bob Hunter, former a publicist for United 

Artists, was in town to help out on the 

promotion of the Miss Universe contest 

Maj. and Mrs. Albert E. Warner were 

. . . 

among the guests at the recent Damon 

Runyon cancer fund ball held at the 

Fontainebleau Hotel. 

Miamians who appeared in "The Bellboy" 

aren't going to have to wait too long 

to catch themselves on local screens. The 

Jerry Lewis-made comedy is headed for 

release in July. 

Providing competition for the screen attraction 

of "The Angry Red Planet" at 

Coral Theatre recently were snakes. Just 

how they got into the theatre was a question 

but ushers aiTned with paper bags 

and a plahi old garden rake stalked the 

aisles. A patron said he saw the snakes 

come out of a paper bag which somebody 

had put on a seat. On the quiet, one of 

the ushers was reported to have picked up 

"something" and put it in a container, but 

the management denied the whole thing. 

How'ever, an exterminating company truck 

was parked near the theatre for quite a 

while. 

Coral Gables Jaycees have opened their 

search for the city's prettiest miss and the 

selection wil be made May 23 at Wometco's 

Miracle Theatre . 

Foster, a 

local teacher of painting, is showing oils 

and decorative wall plaques through May 

15 at the Sunset Art Theatre in South 

Miami. 

Locations, Inc. of Hialeah, has been contracted 

to do production chores on two 

new moviemaking projects according to 

PROJECTOR /?fP>4/RS- SIMPLEX & CENTURY SPECIALIST 

ALL MAKES AMPLIFIERS REPAIRED- 

YOUR SPROCKETS REGROUND TO 'FOX HOLE' SIZE $2.00 Ea. 

•LITTLE MISER' CARBON SAVERS (For Rotating Lamps) 

lOM.M. 6. 11 M.M. $3.00 each--13.6 M.M. $4.50 each 

(NO C.OD.s SEND CHECK WITH ORDER) 

LOU WALTERS PROJECTOR REPAIR SERVICE 

8140 HUNNICUT RD. DALLAS 28, TEXAS Phone DAvis 10341 

Carl Warner, who heads the group. The 

organization will be used on "Pace of 

Evil," which John Hugh will make in Orlando. 

Locations also has been contracted 

to work with Cass Stevens on the Last 

Cavalier series for TV. 

Cuba's heavy import duty on American 

motion pictures and the difficulty faced 

by distributors in the United States in 

getting their profits out of the country 

may soon stem the import of HoUj'wood 

features there, according to George 

Bourke of the Miami Herald. When it does, 

Mexican film producers intend to move 

more strongly into the market. Means are 

being sought to improve relations between 

the Mexican and Cuban film industries. 

Mexican films have been booed in Havana 

theatres recently. Cuba's National Film 

Institute is short on technicians and it has 

been suggested that an exchange be arranged 

with Mexican studios. Ismael Rodriguez, 

a Mexican, plans to shoot "A Different 

Prostitute" in Cuba. He denies he 

is receiving any Cuba subsidy, however. 

Jobless Claim Is Denied 

Because of Misconduct 

DETROIT—An important principle in 

the eligibility of theatre employes for unemployment 

compensation has been established 

by a new ruling of the referee 

the Michigan Unemployment Compen- 

for 

sation Commission. The key point is that 

"when an employe is guilty of misconduct, 

he is disqualified under the act." according 

to David Newman, counsel for Cooperative 

Theatres of Michigan and Allied 

Theatres of Michigan, who presented the 

case for the exhibitors. 

The claim was filed by a projectionist 

who sought unemployment compensation. 

He had been replaced by the union because 

of complaints from the exhibitor involved 

that "he did not carry out the instructions 

of management," Newman said. 

The ruling of the commission referee denied 

his claim because of this factor. 

Since experience with unemployment 

basically determines the rate exhibitors 

have to pay, the ruling has special significance. 

Newman is also contesting another claim 

before the commission by a projectionist 

on the ground that the man in question 

came in only as a relief man, was not hired 

or fired by the exhibitor, but put in and 

taken out by the union—hence the exhibitor 

contends he is not entitled to unemployment 

compensation. 

"Under the form of contract used," Newman 

said, "the union operates under a 

closed shop agreement, and with a hiring 

hall provision." 

Buy McConnelsville Airer 

ATHENS, OHIO—Prank Nolan and 

Frank X. Rauch. operators cf the local 

Valley Theatre, have purchased the Ace- 

Hi Drive-In at McConnelsville from George 

and Charles Barkhurst. The new owners 

said first-run product will be played at the 

385-speaker drive-in located off Route 77, 

north of McConnelsville. 

UA's "The Fugitive Kind" is a torrid 

drama of romance and violence in the 

south. 

SE-6 


. . Closed 

. . 

. . Art 

at 

Portland Newspaper 

Adopts Film Ad Code 

PORTLAND — A citywidc campaign 

against "indecent" books, magazines, 

photos and film fare has resulted in a new 

ordinance designed to speed up action 

against suspected violations, and most recently 

the distribution of an "advertising 

code" by the Oregonian, one of the two 

daily newspapers here. 

Active on the anti-obscenity front also is 

a citizens group appointed by the mayor 

which goes under the name of the Committee 

for Decent Literature and Films. 

The advertising code was sent out in a 

letter by Harold V. Manzer, advertising director 

of the Oregonian, to all theatre 

owners. 

"You in the theatres and we at the 

Oregonian share a common problem," 

Manzer wrote. "For some time, throughout 

the country, theatres have been competing 

not only with each other, but with many 

outside factors for patronage. A few, in 

the heat of this competition, have lowered 

the standards of their advertising. 

"Some of this advertising has become 

sensational and even suggestive to the 

point of violating good taste. As a result, 

the theatres—and the newspapers can-ying 

those advertisements—lose the respect and 

good will of parents, educators, church 

groups, and, in fact, a large part of the 

general public. 

"The Oregonian takes pride in bemg a 

good neighbor to eveiT family in this area, 

and, consequently, cannot be a party to 

such a program." 

For the guidance of theatre managers, 

he enclosed a group of regulations governing 

motion picture advertising. These will 

be rejected: 

1. Illustrations of persons in compromising 

positions. 

2. Illustrations of persons in a state of 

dress or undress that would be considered 

suggestive or indecent on the street, the 

beach, or any public place. 

3. Illustrations portraying a high degree 

of violence. 

4. Headings or copy that tend to stimulate 

an unnatural or unwholesome attitude 

or interest in sex, violence, narcotic addiction 

or immorality. 

5. Headings or copy that use the device 

of double meanings, the purpose of which 

is to convey an impression restricted by 

these standards. 

6. Illustrations, copy or quotations which 

imply they are part of the picture unless 

they are, in fact, a part of the fUm. 

New Kentucky Airer Aims 

At Big June 1 Opening 

OLIVE HILL, KY.—A new 400-car drivein 

theatre owned by Dr. W. E. Day is expected 

to open near the entrance to Carter 

Caves State Park about June 1. Construction 

is under way on the $150,000 theatre, 

which will have a restaurant, in-car heaters 

and playgToimd. A $500,000 motel to 

be built in conjunction with the theatre 

wUl await completion of the di-ive-in. 

Dr. Day is a former operator of the Starlite 

Drive-In. A former Ashland businessman, 

he is also owner of Stonecrest Farm 

and of a commercial greenhouse. 

JACKSONVILLE 

pred Kent, local attorney and head of 

Kent Theatres, left for Tallahassee to 

discuss plans for rebuilding his Florida 

Theatre in that city. The Florida was destroyed 

by fire last month . . . Horace Denning, 

district supervisor for Dixie Driveins, 

announced a number of personnel 

changes. B. L. Kuykendall, former manager 

of the Victory Drive-In, Savannah, 

replaced C. H. "Danny" Deaver as manager 

of the Highway 80 Drive-In when the 

latter left for Miami to book for George 

Hoover's Interstate Theatres. Larry Dries, 

formerly at the Orlando Drive-In, has 

moved to Georgia to serve as manager of 

the Victory Drive-In. Charles Ogburn. who 

has been an assistant at the local Atlantic 

Drive-In, is now managing the Orlando 

Drive-In. 

Bob Daugherty resigned his post as 

film buyer for MCM Theatres, Leesburg, 

to join a growing Florida circuit of indoor 

theatres, the Smith Management Co., 

which has its headquarters in Boston. 

Leonard Vaughan, former exhibitor, succeeded 

Daugherty with MCM Theatres . . . 

Down from Boston were Smith circuit officials 

Dick Smith and Mel Wintman to 

survey their Florida theatre holdings . . . 

George Sobel has leased the Delray Drive- 

In, Delray, from Elias Chalhub, who is 

now operating the Riviera Drive-In, Riviera 

Beach, 

Jim Partlow, owner of the Kuhl Avenue 

Drive-In, Orlando, was experiencing operation 

difficulties as a new four-lane 

highway is under construction adjacent to 

his grounds . . . Tommy Hyde, Tallahassee 

city manager for Kent Theatres, said that 

Leslie Pendelton, former manager of the 

State Theatre, Tallahassee, is now managing 

the circuit's Capitol Drive-In in the 

same city. 

Fred Mathis, Paramount manager and 

area head of the 1959 fund-raising drive 

for the Will Rogers Memorial Hospital, said 

in a letter to Abe Montague that approximately 

$20,000 had been collected for 

the hospital during the year. He gave 

especial credit to Franklin Frady, San Marco 

projectionist who was instrumental in 

obtaining $5 gifts from lATSE members 

through the use of John A. Sperling memorial 

certificates, to Byron Adams, 

United Artists manager, and to Marty 

Kutner, Columbia manager . . . 

"Dunny" Morrow, widely known 

Dunbar 

lATSE 

member who has been stage manager of 

the Florida Theatre since its opening in 

1927, was undergoing treatment in a local 

hospital. 

. 

Wright Sanders has shuttered his Suburban 

Drive-In, Quincy . temporarily 

is Arnold Hayes' Cloud Theatre in 

St. Cloud Fred Mathis. Paramount 

. . . 

manager, and Leonard Allen, Paramount's 

area publicist, left for Hollywood, Calif., 

to attend a company sales meeting . . . 

Bob Bowers. Allied Artists manager, returned 

from Miami where he set up an 

exploitation campaign for the south Florida 

premiere of "The Hypnotic Eye" 

Ed McLaughlin, Columbia salesman, returned 

to his desk after two weeks in the 

Miami area. 

Marjorie Edenfield and Faye Adams, 

MGM staffers, 

kft for Swainsboro, Ga.. to 

attend the funeral of a clo.se relative . . . 

Here to buy and book were C. Spurgeon 

Dunn. Chattahoochee; Benny Leviton. 

Homerville, Ga.; John Lawson, Palatka; 

E. C. Kaniaris, St. Augustine, and C. H. 

"Danny" Deaver, Miami. 

. . . Tennessee 

The Edgewood and San Marco theatres 

made a bid for school support with a revival 

of 'William Shakespeare's "Richard 

HI" Castner. manager of the 

. 

downtown Imperial, began advance showmandizing 

for a reissue first-run of "The 

Greatest Show on Earth" 

'Williams' screen vehicles have been extremely 

popular with local adult film fans, 

so Walt Meier began an exploitation drive 

to let them know that "The Fugitive Kind" 

was on its way to the downtown Florida's 

screen at an early date. 

First-run holdovers were "Visit to a 

Small Planet " at the St. Johns, "Tall 

Story" at the Five Points and "Wake Me 

" 

When It's Over the Town and Country 

. . . Thomas P. Tidwell, 20th-Fox manager, 

and his sales and booking staffs were busy 

acquainting all Florida exhibitors with the 

details of the company's Backlog Bonus 

Drive, which includes available dates on 

65 feature motion pictures . . . First vacationer 

of the season was Violet Seward, 

MGM film inspector. 

Seville Outlaw, retired insurance firm 

executive who is night doorman at the 

Edgewood Theatre, and Mrs. Outlaw were 

the honor guests at a family reunion in 

nearby Starke on the occasion of their 

47th wedding anniversary. 

U-I Toppers Draft Plans 

For 'Spartacus' Release 

HOLLYWOOD—U-I officials 

headed by 

President Milton R. Rackmil gathered at 

the studio to discuss the autumn launching 

of "Spartacus," Bryna and U-I production. 

Also due from the home office were 

Henry Martin, general sales manager; 

Americo Aboaf, foreign general manager; 

F. J. S. McCarthy, director of sales for 

"Spartacus"; Charles G. Simonelli, Rackmil's 

assistant, and Philip Gerard, eastern 

ad-publicity director. Studio executives attending 

included Melville Tucker. Edward 

Muhl. David A. Lipton. Jack Diamond, 

Archie Herzoff, Sidney Blumenstock. Kiik 

Douglas. Edward Lewis and Stan Margulies. 

'Exodus' Selling Early 

NEW YORK—Advance ticket sales to 

"Exodus." which won't open at the Warner 

Theatre here until December 15, already 

represent 53 fully sold performances, according 

to William J. Heineman, Uiiited 

Artists vice-president. 

STRONG LAMPS 

ROY SMITH CO. 

365 Park St. Jacksonville 

BOXOFFICE May 2, 1960 SE-7

THE U.S. TREASURY SALUTES THE CHEMICAL INDUSTRY 

—and its people who buy Savings Bonds 

and strengthen America's Peace Power 

Every family and every industry in this country benefit, 

directly and indirectly, from the work of our great chemical 

industry. Those whose lifework is in chemistry may 

well take pride in the vast good that stems from their 

profession. Thousands upon thousands of people in the 

chemical field are proud, too, of their share in America's 

Peace Power, for they are making regular purchases of 

U.S. Savings Bonds. 

Buying Shares in America through the Payroll Savings 

Plan is a convenient and systematic way to practice thrift. 

It helps these patriotic people enhance their resources for 

home building, for education and for greater security after 

retirement. 

If your company has not yet installed a Payroll Savings 

Plan, start at once. The easy first step is to telephone your 

State Savings Bond Director for the hel|) he will give you, 

gladly. Or write to Savings Bonds Division, U.S. Treasury 

Department, Washington 25, D. C. 

JAMES C. VICKERS is pictured here practicing his highly 

specialized skills in one of our country's great chemical plants. 

Mr. Vickers is typical of the thousands of expert workers in this 

field who ore buying U.S. Savings Bonds regularly. Mr. Vickers 

uses his company Payroll Savings Plan to make regular contributions 

to the Peoce Power of his country. 

«pi 

BOXOFFICE 

.V" 

111 

THE U. S. GOVERNMENT DOES NOI P»Y FOR THIS ADVERTISEMENT. THE TREASURY DEPARTMENT THANKS. FOR THEIR PATRIOTISM. THE ADVERTISIN6 COUNCIl AND THE DONOR ABOVE. 

SE-8 BOXOFFICE May 2. 1960

750 Dates for 'Buddy' 

In Texas, Louisiana 

DALLAS— "My Dog, Buddy." newest production 

of McLendon Radio Pictures, local 

production company headed by R. B. and 

Gordon McLendon. father and son exhibitors 

and radio station operators, worldpremiered 

recently at the Casa Linda. Circle. 

Lakewood. Preston Royal and Texas 

theatres. The film was booked to open in 

750 theatres in Texas and Louisiana before 

June. 

"Naturally Dallasites will wish to see 'My 

Dog, Buddy,' " wrote Travis Mayo in a review 

in the Dallas Morning News, "just 

to see their city, office or street in the 

film. Moreover they will encounter compelling 

narration. 

DECISION ON TITLE 

"The attachment of boy to 

dog and the 

gallantry with which each seeks the other 

following separation is portraiture that 

never quite becomes hackneyed. 

"At first 

thought, the lachrymatory title 

was a hindrance. After seeing the film, 

however, we would have it no other way. 

'My dog . . . Buddy,' are the first words 

from the mouth of a youngster who has 

undergone such a traumatic experience 

that he remains speechless throughout the 

film prior to this scene. His utterance of 

this simple phrase carries the impact of 

the whole film. 

"Wisely, the producers, Dallasites R. B. 

and Gordon McLendon. allowed the German 

shepherd named London to carry the 

main body of the film. He becomes so humanized 

that even his recollections in 

flashback seem normal." 

The plot concerns the separation of the 

pair following an automobile accident in 

which the youth's parents are killed. Dallas 

youngster Travis Lemmond is cast as 

Ted Dodd, a New Mexico boy riding with 

parents through Dallas County when the 

accident occurs. 

The dog pulls the youth from the flaming 

auto. 'Vet when the ambulance drivers 

leave with the boy they leave the dog behind. 

Fidelity compels the shepherd to seek 

his master and he therefore follows the 

only lead he can comprehend—the sound 

of the siren that paralleled the whisking 

away of his master. 

REUNION IS 

DELAYED 

Such a conditioning element is rather 

futile considering the numerous sirens 

heard daily in Dallas. It seems that the 

reunion effort will remain futile for some 

time, until the speechless youth makes a 

sign of recovery on seeing a drawing of a 

dog. With this, the story evolves until the 

near meeting of the two at a dog show. 

The plot then changes and the boy becomes 

searcher. 

The Dodd family in the film is the Lemmond 

family in reality. Leading roles are 

held by Ken Curtis, the only non-Dallasite: 

Ken Knox of the McLendon radio establishment; 

James H. Foster whose mother 

is head of the Scottish Rite Hospital for 

Crippled Children; Jane Murchison. wife of 

Clint Muixhison jr.. and Jo Palmie. former 

secretary to the recent Attorney General 

John Ben Shepperd. 

Filling the spot roles are Bob Thompson 

of the Murchison organization; Judge Dupree, 

a colored waiter at a local club; 

Elvis Isn't Changing Singing Style, 

Wants More Dramatic Film Roles 

Chuck Eisenmann. owner of London; Gerry 

Johnson, Dallas television and stage 

personality; Don Keyes, national program 

director for McLendon radio stations; Bart 

McLendon; Rubin Goldstein of Honest 

Joes shop; Bob Euler. and Desmond 

Dhooge, recently on stage of Way-Off 

Theatres. 

Since the film's appeal is directed primarily 

at youth, its occasional lapse in plot 

authenticity, more noticeable under adult 

scrutiny, is excusable and exhibits Dallas 

favorably although this is not its prime 

intent. 

In a word, "Buddy" should satisfy local 

desires for more family-type entertainment. 

Weisenburg Co. Drops 

General Manager Post 

DALLAS—Weisenbm-g Enterprises has 

reaiTanged its management policies invohong 

drive-ins and bowling alleys, it was 

announced by Charles W. Weisenburg in 

a letter to managers. 

Hereafter, Weisenbui-g will give his personal 

supervision to the Seymioui- Road 

and Twin Sheppard drive-ins at Wichita 

PaUs and the Arlington Drive-In at Arlington 

along with his bowUng alleys in 

Dallas. His brother Jack will oversee the 

Kaufman Pike Drive-In at Dallas and the 

Bruton Road Di-ive-In at Mesquite. 

Mehdn J. KeUey, who has been general 

manager foa- the cuxuit, has been appointed 

manager of the Cowtown Bowling Palace 

in Fort Worth with supervision over 

the Meadow-brook bow^ling alley there. 

Evelyn Neeley has been named executive 

secretai-y for the circuit. 

Weisenbm-g still maintains a partnership 

in the Amarillo di-ive-ins and plans 

are imder way to construct a bowling alley 

there and one in Houston. 

Reconstruction Nears End 

At Pampa. Tex., Capri 

PAMPA. TEX.—Completion of the reconstruction 

of the Capri Theatre is expected 

about the second week in May. 

rounding out a $150,000 remodeling project 

which began August 10 and which included 

raising the building's roof ten feet. This 

was accomplished by the use of pulleys 

set at intervals on top of steel beams surrounding 

the building. The roof was then 

hooked onto the pulleys and raised a fewinches 

at a time. 

The completed Capri w-ill have seating 

for around 1.000 patrons, a 24x40-foot 

screen, a snack bar. lounge, restrooms. 

two offices, an art room and two storage 

rooms. Seats are the leathered upholstered, 

lean-back type which may be pushed back 

to allow- other persons to move dow-n the 

aisle freely. 

In addition to the $150,000 spent on remodeling 

the theatre, another $150,000 is 

being invested in new equipment. The Capri 

is on North Cuyler and Francis streets. 

A key role in UA's "Force of Impulse" 

will be played by 19-year-old Teri Hope. 

By JOHN C. 

WILSON 

EL PASO—Elvis Presley Is assuring his 

teenage fans that he plans to remain his 

old hip-swinging self. 

Elvis Presley and John C. Wilson, 

correspondent for BOXOFFICE, are 

shown with a few of the 2,000 teenagers 

who greeted Elvis at a stop in 

El Paso. 

"I see no reason to change my style," 

he said on an hour and a half stop here to 

greet youthful admirers w-ho had waited 

nearly four hours to see their singing idol. 

Presley arrived here from Fort Worth in 

a special coach, and was on his way to 

Hollywood to resume his acting career 

which was interrupted by A:-my service. 

Presley admitted, however, that he 

doesn't think he can go on doing rock and 

roll musicals. He said he wants to progress 

into more dramatic type of films. 

Elvis said he w-as "kind of glad" he was 

out of the Army, but he looked back with 

a yearning for the many friends he made 

in service. 

He treated his fans at the railway station 

to a few- smiles, light conversation 

and hip-wiggles. He was dressed casually 

as befits the idol of the bluejean generation. 

He appeared in the lounge car In 

black velvet trousers, black patent-leather 

shoes and an open-necked red shirt. His 

eyes looked sleepy. "It'll take me a fewseconds 

to get woke up," he told newsmen, 

and began signing autographs and pictures. 

He explained he w-as quite tired 

and w-eary, but would comply with his 

fans here, as he had done throughout the 

journey from Memphis. 

Elvis left the train flanked by four policemen 

and strolled dow-n the w-alk and 

chatted with the pushing, w-histling mob 

of fans that were separated from him by 

a high chain fence. 

The train departed a little after midnight. 

Col. Tom Parker. Pi-esley manager, 

said Elvis w-as scheduled to go before the 

cameras immediately in Hollywood in "GI 

Blues." a Hal Wallis production for Paramount. 

President Ai-thur Epstein of Cinemagic 

Corp. International is supervising the final 

processing of the cartoon series "Hound 

for Hire." 

BOXOFFICE :: May 2, 1960 SW-1

. . T. 

. . Manager 

. . 

TEXAS DRIVE-IN THEATRE OWNERS ASS'N NEWS 

Drive-ln Problems Discussed With 

Distributors By TDITOA Group 

DALLAS—Tim Ferguson, president of 

the Texas Drive-In Theatre Owners Ass'n, 

Harold Brooks. Brandon Doak and Edwin 

Tobolowsky visited the general sales managers 

of the motion picture distributors in 

New York March 28 through April 1. In 

addition, the delegation met with representatives 

of the Theatre Owners of America. 

Ferguson reports the trip was very successful 

in creating goodwill and cementing 

relationships between the association and 

the film distributors. The delegation discussed 

a number of current problems with 

the distributors, such as moving the availability 

of drive-ins in Texas to 14 days 

after first run, competition from theatres 

on military posts, sufficient prints to 

serve drive-ins in smaller communities as 

well as serving drive-ins playing on subsequent 

run, improvement of techniques 

of sight and sound, the number and quality 

of pictures which would be for release 

during the coming year, and other industry 

problems. 

The motion picture distributors evidenced 

great interest in the association 

request. 

The delegation discussed with Theatre 

Owners of America the minimum wage 

legislation pending before Congress and 

the toll television experiment in the Toronto 

area. This current information has 

proved valuable to the directors of the 

association. 

Al Reynolds served as chairman of the 

committee which formulated the plans for 

the delegation's visit to New York. 

A detailed report of the delegation's 

trip was made by Tobolowsky, the general 

counsel, to the board of directors at its 

meeting on April 12 and was fully discussed 

by the directors. 

SAN ANTONIO 

gpent the Easter holiday weekend in Austin 

taking in the Sports Fair at the 

New Waterfront Auditorium. "Tall Story" 

was about the best grosser during the slow 

Lent season. It played the Paramount . 

The Texas, San Marcos, is still shuttered 

. . . The old Iris. Austin, has been turned 

into a store building which was for rent by 

theatre owner Eddie Joseph. 

Jose Carabaza of the El Charro Drivein 

here was at the Mexican film exchanges 

booking . J. "Stout" Jackson of Jackson 

Shows, Robstown, and Oscar Narvaez, 

Towne Twin Drive-In, San Antonio, were 

at the local exchange. 

John Flachc, Alameda, Lamesa. and E. 

P. Ray, Amherst theatre operator, were in 

town booking . Ignacio Torres 

of the Alameda has booked Lupita Estrada, 

an 81 -year-old singing grandmother, for a 

week's stage appearance starting May 16. 

Mrs. Estrada sings like a girl of 18, according 

to Senor Torres. 

SW-2 

Youth Clubs Give Thanks 

To Dalhart Theatremen 

DALHART—Appreciation was expressed 

to Russ Enlow and Don Gilbert, owners of 

Dalhart Theatres, by the Dallam-Hartley 

4-H club members and adult leaders for 

the fund-raising opportunity the theatremen 

made available to the clubbers. 

Enlow and Gilbert gave 4-H members 

and Scouts all money received from the 

advance sale of tickets to the spring opening 

of the El Rancho Drive-In, and split 

with them the proceeds taken in at the 

admission gate on opening night. The 

money was used for supplies, achievement 

events, county camps, and to help send 

clubbers to district and state camps. Adult 

leaders point out that this is the only 

fund-raising drive the 4-H clubbers have 

all year. 

This is the second year the Dalhart Theatre 

management offered this sort of opportunity. 

Auction in Ritz at Tulsa 

Netted Nearly $26,000 

TULSA—Equipment sold at the Ritz 

Theatre bankruptcy sale brought nearly 

$28,000. Biggest item in the auction was a 

Todd-AO projection and sound system, 

which was sold to the Brook Theatre for 

$17,000. Other equipment in the building 

sold for $8,928. 

Left to be sold were a 35mm projection 

and sound system and the theatre's organ. 

In another development, the Allright 

Parking Co. of Tulsa has leased the L- 

.shaped parking area which will be created 

by the demolition of the theatre. Razing 

of the building will require about 45 days, 

according to Richard Price, building manager. 

Only the theatre buildings to the south 

will be razed, not the Ritz building, Price 

said. 

Brewer Made Eastern Head 

Of AA Commercial Unit 

NEW YORK—Roy M. Brewer has been 

made eastern representative of the new 

Informational and Commercial Films Division 

of Allied Artists which is headed by 

Jack L. Copeland and has headquarters 

at the studio in Hollywood. Brewer will 

be located at the AA headquarters here. 

The new division will make commercial, 

industrial and educational films, according 

to Steve Broidy, AA president. 

Bob Tohn Adds Drive-In 

KINGWOOD, W. VA.—Robert L. John, 

who entered exhibition here last winter 

when he acquired the Alpine Theatre and 

who recently leased the long dark Dixie at 

Grafton, has taken over the Pineville 

Drive-In at Reedsville, formerly operated 

by Kinsy Kulp and licensed by the Gray 

Barker agency of Clarksburg. 

OINGS AT THE 

D RIVE-INS 

The Cinderella Drive-In at 4601 South 

Lamar in Dallas was held up by two 

bandits, one armed with a shotgun, who 

escaped with only $10. Charles Landrum, 

manager, said the stocking-masked gunman 

and his partner fled on foot after 

taking the change from the boxoffice cash 

register and rifling the billfolds of two 

employes. 

The Decker Drive-In at Baytown now is 

showing double features Sundays through 

Wednesdays, and triple bills Thursdays 

through Saturdays, according to Manager 

Floyd Bengston. 

Easter sunrise services were held at the 

183 Drive-In at Irving, as has been the 

custom the last two years. Between 400 

and 500 persons sat in their cars, while the 

choir, organ and two preachers were on a 

raised platform in front of the concession 

stand. Jerry Meagher, manager, had new 

speakers ready for the occasion. 

Charles WjUiams, owner of the Williams 

Drive-In at Dallas, died. Survivors include 

his wife: a daughter, Mrs. John 

Moeck of Corpus Christi; a stepson, Curtis 

Lee of Huston, and his mother, Annie 

Murphy Williams. 

The Boulevard Drive-In at Corpus 

Christi will be closed as a result of widening 

the highway between Chapman Ranch 

road and the Charide Drive-In in Flour 

Bluff. Don Skewis of the state highway 

department said the project will be completed 

in August. The new road will pass 

within ten feet of the Boulevard screen. 

Two gun-wielding bandits held up the 

cashier at the Irvington Drive-In at 

Houston and fled with $210. 

The Capri in Marshall reopened, after a 

remodeling job, with a free show. Improvements 

included a new screen, a new 

boxoffice, repainting, erection of a new 

sign and replacement of worn-out speakers. 

The Chief in Austin unveiled its new 

family television room, a lounge adjoining 

the snack bar. offering television viewing 

and dining facilities for 36 persons, before, 

during and after the screen attraction. 

Trans-Texas supervisor Glyn Morsbach 

said a contest was conducted to pick a 

name for the new room, with a year's pass 

for two to all Trans-Texas theatres going 

to the winner. 

The Lariat at Kermit has been given a 

renovation job. Damage of some $4,500 

was done to the screen tower, neon signs 

and fence by a recent wind. 

The Trans-Texas Burnet Drive-In at 

Austin gave the kids an egg hunt with 

prizes and a free movie on Easter. All 12 

or under were admitted free. 

Sues Over 'Paris' Title 

HOLLYWOOD—Leo Mantin. a night 

club package producer, has named Columbia 

Pictures Corp. defendant in Superior 

Court action charging unlawful 

competition and plagiarism of the title, 

"Paris by Night." Mantin has asked damages 

of $3.000,000-pUis. claiming the studio 

has advertised and promoted a feature film 

under that title as nn upcoming Brigitlo 

Bardot-Prank Sinatra co-starring vehicle. 

He says this halted his stage shows. 


SMimt W

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LOIS SCOTT 

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708 West Grand Avenue OKLAHOMA CITY 2, OKLA.

DALLAS 

n home talent Cavalcade of Stars talent 

contest was begun Saturday UBi at 

the Casa Linda. Texas and Preston Royal 

theatres . . . Children from 4 to 15 years of 

age are eligible. The two top winners will 

receive a Dot recording contract and a 

screen test. The contests are being hosted 

by Dean Allen, the original voice of Donald 

Duck, and Al Turner. 

Lee Handley, owner of Arcadia, was in 

Baylor Hospital in serious condition. Harold 

Brooks of Crossroads Theatres has been 

handling the bookings for Handley since 

his lung operation, but early on Monday 

morning (18' Brooks suffered an acute 

attack of appendicitis and was rushed to 

Baylor for an operation, but he was soon 

back at his desk. 

Rosa Browning, secretary to Sol Sachs, 

suffered arm and leg bruises in an automobile 

accident Saturday il6). Rosa and 

some friends were driving around admiring 

Dallas' azalea trails, and then drove over 

to Lakewood addition to view the Ray Hubbard 

home when another car came tearing 

around a curve and hit the Browning car 

in the back, catapulting it through several 

yards and against a large tree. Rosa and 



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the driver of the car were badly bruised 

and shaken up, the other lady in the car 

suffered a broken leg. 

Forest Backer, Paramount booker, was 

released from Veterans Hospital and hoped 

to be back at his desk within a short time. 

Building San Jose Airer 

Around Swimming Pool 

SAN JOSE. CALIF.—Many features of 

the Tradewind Drive-In. now under construction 

here, will attract extra evening 

business as well as provide recreation for 

patrons during the daylight houi-s. Designed 

by Gale Santocono of San Francisco 

for Arthur Yaramie, currently owner 

of the Mayfair Theatre, San Jose, the 

new drive-in is being rushed for an opening 

date late in August. 

At an approximate cost of $300,000 (not 

including the land), the Ti-adewind will 

occupy ten acres and have an 850 -car capacity. 

The amphitheatre is situated in a 

hollow between two elevated areas in such 

a manner that the setting sun is cut off 

by a range of mountains that will allow 

the picture to be projected 45 minutes 

sooner than nonnal. 

Built around a filtered and heated pool 

60x45 feet is a building containing restrocms, 

a 60x60-foot concession area, a lOOx 

30-foot projection room and a large dining 

room completely enclosed in glass 

from which patrons will be able to watch 

the activities in the pool and the picture 

on the screen. The concession counter will 

be set up in such a manner that it will be 

able to service 500 patrons within 25 minutes. 

The entrance di-ive will be 1,000 feet 

long and 50 feet wide, paved with white 

marble, and lighted from 18 inches above 

the pavement. 

The drive-in will be open for activities 

prior to the evening shows, mornings, afternoons 

and weekends. 

Dick Nef f Adds Ozoner 

BROOKVILLE, PA.—The M o o n 1 i t e 

Drive-In near here has been sold by Orville 

Hollobaugh to Richard Neff. Neff 

operates the Super 220 Drive-In near Altoona 

and he is widely known in the trade 

as manager of the Wilson Theatres of 

Tyrone. Pa. 

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Two Teenagers Casl 

In 'At Campobello' 

HOLLYWOOD—Zina Bethuna, teenage 

actress, will make her film bow as Anna 

Roosevelt in "Sunrise at Campobello. 

Dore Schary production for Warner Bros. 

Robin Warga, 10-year-old son of the assistant 

head of secui-ity at the Paramount 

studio, also has been inked to portray 

Franklin Roosevelt jr. as a boy. 

» * * 

Cliff Robertson has been borrowed from 

Columbia by Hal Wallis for a top role in 

"All in a Night's Work," which is currently 

before the cameras staiTing Dean Martin 

and Shirley MacLaine. In the film. 

Robertson plays the role of a young Park 

avenue doctor who is briefly engaged to 

Miss MacLaine. 

« « * 

Tommy Kirk wiU star opposite Fred 

MacMurray and Nancy Olson in Walt Disney's 

new comedy. "The Absent-Minded 

Professor." Eighteen-year-old Tommy 

will play the wisecracking son of the town 

Shylock, in Disney's yarn about a woolgathering 

science teacher. 

* • • 

A three-film deal has been firmed between 

Gary Cooper's Baroda Productions 

and United Ai'tists. Cooper will star in 

all three featm-es, to be made over the 

next 18 months. First to roll will be "Short 

Weekend." based on the T. S. Strachan 

tome, with David Miller producing and 

directing the film, slated to start in Italy 

in July. The second project will be "The 

View From the 40th Floor." Theodore 

White novel which Michael Anderson will 

helm. The third property has not been set. 

Cooper also will topline "First Train to 

Babylon," a coproduction of Baroda and 

Pennebaker Productions for UA release. 

Fred Stein Firm Acquires 

San Bernardino Theatre 

SAN BERNARDINO. CAUF.—The West 

Coast Theatre was closed at midnight 

April 17 for a five-week remodeling 

program by its new owner, Fred Stein Enterprises 

of Los Angeles. A new front 

will be installed and the interior will be 

reconstructed and redecorated before the 

theatre resumes operation as a first-run 

de luxe house with a new name. New 

projection and sound equipment also will 

be installed. 

Fred Stein Enterprises bought the West 

Coast Theatre business from Albert and 

Harold Stetson, who have operated theatres 

in California and Ai-izona for 30 

years under the circuit name of Calzona 

Theatres. The Piatt building, Fifth and 

E streets, in which the theatre business is 

housed, remains the property of Redlands 

Security Co., of which Arthur P. Gregory 

jr. is president. 

Friedman Enrolls in TOA 

NEW YORK — William Friedman of 

Washington, D. C, has enrolled his Glymont 

Theatre of Indian Head, Md., in 

Theatre Owners of America and TOA's affiliate, 

Maryland Theatre Owners Ass'n, 

according to Albert M. Pickus. TOA preeldent, 

and John Broumas, Maryland unit 

president. 

SW-4 

BOXOFFICE :: May 2, 1960

was 

then 

once 

HOUSTON 

J^lbert Zarzana and Raymond Boiiski 

opened the Alray Art Theatre April 

20 showing foreign films of merit. Booked 

were "Razzia.'" starring Jean Gabin and 

Magali Noel: "The Crucible." Simone Signoret 

and Yves Montand: "The Miracle of 

Marceline." the Cannes Film Festival winner, 

and "The Man in the Raincoat." starring 

Fernandel. Free coffee is served in the 

lobby at all times. 

Candy Moore. 12-year-old actress starring 

in Signal Pictures' "Tomboy and the 

Grand Champ." being filmed at Katy near 

h°re. is being showered with honors. 

Skippy Beke. president of the Harris 

County 4-H Council, presented Candy a 

huge 4-H floral emblem in appreciation 

for her portrayal of a 4-H girl in the picture. 

Later, she was made a mascot of the 

Harris County Sheriff's Posse and an honorary 

sheriff of Pasadena. She has been 

invited to become a mascot of the Texas 

Navy, and was asked to participate in the 

ceremonies on the battleship Texas on San 

Jacinto Day. April 21. a state holiday. Location 

shooting was completed this week. 

Phil Brockstein. former assistant at 

Loew's State here, has been named to act 

as group sales director of "Ben-Hm-" for 

the Interstate circuit. "Ben-Hur" opened 

at the Tower last week. "Oklahoma!" 

played just short of a year at that same 

theatre. Brockstein will supervise and direct 

special groups such as schools, 

churches and commercial firms. Prior to 

assuming this job, he served temporarily 

as publicity man for the Alley Theatre, a 

stage house. 

MGM, 20th-Fox Pictures 

Resume N.Y. Filming 

NE'W YORK—The two New York productions 

which were halted by the Screen 

Actors Guild strike, "Butterfield 8" and 

"Mui-der, Inc.," are back to work for the 

first time since March 4. 

"Butterfield 8." starring Elizabeth Taylor. 

Laurence Harvey, Eddie Fisher and 

Dina Merrill, resumed April 18 under 

Daniel Mann's direction for exterior sequences 

in upstate New York. Kay Medford, 

the Broadway actress featured in 

the new hit, "Bye Bye Birdie," started 

work in the interior sequences at the Gold 

Medal Studios in the Bronx later in the 

week. The Afton-Linebrook production 

\vi\\ be released by MGM later in 1960. 

May Britt, one of the stars of "Mm-der, 

Inc.," which was actually completed minutes 

before the strike took effect, an'ived 

from the coast for additional filming to 

"enrich production values," according to 

Burt Balaban. producer-director. "With 

Stuart Whitman and Heni-y Morgan costarred. 

"Mui'der, Inc.," wall be released by 

20th Century-Fox in July 1960. 

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Last Oldtime Theatre 

At Fort Worth Is Dead! 

PORT WORTH — The last of Fort 

Worth's nickelodeons—oldtime movie theatres—is 

dead, relates Jack Gordon, columnist, 

recently in the Fort Worth Press. 

Dark after 47 years as a picture show is 

the Ideal Theatre. 1410 Main, opened by 

the late A. Zucarro in 1913 as the Queen. 

The garish yellow and orange doors were 

locked and a sign across the front. "Now 

Showing— 2 Big Features," is a mockery. 

Along lower Main street they say that 

the police crackdown on winos has driven 

almost everyone off the streets there. They 

say pedestrian traffic so dw'indled that the 

theatre couldn't pay its rent. A merchant 

in the 1400 block of Main said: "If you get 

out on the street down here without a coat 

a policeman stops you for questioning." 

As for the old theatre, it probably had 

outlived its time. Others of its vintage 

disappeared years ago. The Odeon. Blue 

Mouse. Hippodrome. Gayety, Rex, Phillips 

Egypt—they flourished along Main and 

Houston street when the Queen (later 

Ideal 

I 

young. Most of them were 

merely store buildings fitted with screen, 

seats, projector and boxoffice. 

Those were the days when kids could 

get in for a nickel. The other dime parents 

gave children for streetcar fare to 

town and back was saved for popcorn and 

a second movie. Most of the kids walked. 

Today, walking so hoiTifies the young 

ones they would not hoof a block to see 

Paul Revere slide down a wire from the 

blue, followed by his horse. But it was 

different back when old Bill Hart rode 

the screens at the Odeon. Blue Mouse, 

Rex. etc. The kids would cheerfully walk 

a mile for Saturday movie-going. 

Boy, were we stupid. 

i 

The Ideal Queen i 

boasted of 

the city's cinema marvel ... a mirror 

screen. "The only one south of St. Louis," 

the theatre trumpeted. The screen cost 

$10,000. 

Overrules Dismissal Move 

TULSA—A motion to dismiss a lawsuit 

against the Admiral Twin Drive-In was 

overruled by U. S. district Judge Royce H. 

Savage. Majestic Amusement Co. and Ritz 

Theatre, Inc., allege the drive-in violated 

anti-trust laws by operating two theatres 

as one. A total of $4 million in suits were 

filed against the drive-in and four film 

companies. The film companies did not 

take part in the action. 

W. Walker to Mexia 

MEXIA — Wayne Walker has been 

named by Video Independent Theatres to 

succeed Jack Almach as manager of the 

Parkway Drive-In. Mr. Walker, a native 

of Lawton, Okla., came here from Seminole, 

Okla.. where he had been manager of the 

Seminole and Sky theatres for six months. 

He has been with Video for four years. 

Almach was transferred to Blackwell, Okla. 

Old Opera House to Go 

YELLOW SPRINGS. OHIO—This village 

plans to raze its 70-year-old Opera 

House because a committee was unable to 

raise the $60,000 needed to recondition 

the building for an arts center. 

this is 

Magoo 

talking... 

. . . from 

INSIDE MAOOO. 

That's a picture I just made 

for the American Cancer 

Society. 

Learned a lot from it. 

Learned not to be nearsighted 

about cancer. Too 

dangerous. Got to look ahead. 

Got to fight cancer with regular 

checkups. Important picture 

— INSIDE MAGOO. 

Could save a lot of lives. 

This is one of many Society 

films — all of them designed 

to save lives. Some are matterof-fact. 

Others are humorous. 

Some deal with specific sites 

of cancer. Others discuss the 

program of the Society or 

probe basic attitudes about 

cancer. Running time ranges 

from about 7 to 40 minutes. 

Some are in 16mm only. 

Others are available in both 

16mm and 35mm. 

All of them are first-rate 

professional jobs. All of them 

are important weapons in the 

fight against cancer. Use them. 

Contact the American Cancer 

Society Unit in your city for 

information about these free 

films, or write to 

AIOERICAN CANCER SOCIETY 

521 W. 57th St., New York 19, N. Y. 


. . Up 

_ 

J_ 

OKLAHOMA CITY 

Pverett Hoagland, whose Wolf Theatre in 

Lone Wolf has been closed for several 

years, reopened it April 23 with "The Wonderful 

Country." in anticipation of a spurt 

in business resulting from an expansion 

program at the nearby Altus Air Force 

base, where several missile-launching bases 

are under construction. Hoagland has made 

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extensive repairs on the theatre building, 

repainted inside and out. renovated the 

seats and put the booth equipment in tiptop 

condition. Lone Wolf already is beginning 

to feel the effects of an influx of 

workers being hired for the Altus construction 

work. Lone Wolf also is benefiting 

from the increasing popularity of Lake 

Lugert and the Quartz Mountain state 

park recreation area where thousands 

gather to fish, play and relax. 

Mr. and Mrs. T. V. McDowell of the Bison 

Theatre at Buffalo have taken over 

operation of the Beaver at Beaver from 

Mrs. A. L. McArthur. They plan on doing 

some remodeling and renovation without 

interruption of operation. The Athel Boyter 

booking agency will continue to buybook 

for both situations. Marvin Bell has 

left the Beaver Theatre. 

Delbert Cummings of the Roxy at Stratford, 

Tex., on the Row the first time in 

many months, reported he had given up 

his job with his father-in-law's wholesale 

gasoline and oil business in Borger in order 

to spend more time helping his mother 

run the Roxy. Cummings lives at Borger. 

He plans to make extensive repairs at the 

theatre. 

Raymond Bums, who operates the Kozy 

Theatre in Granite, is constructing a pitch 

and putt golf course near the entrance of 

Quartz Mountain state park and Lake Lugert 

in the southwestern part of Oklahoma. 

The state maintains the swanky Quartz 

Mountain lodge on the banks of the lake. 

Thousands of visitors to the lodge and 

resort area will have to pass Burns' golf 

course. When he gets the latter well under 

way he plans to sell the Kozy since he'll 

be too busy to run both. Burns is an ardent 

golfer and fisherman. 

Gary Barnhill, Mulkey Theatre, and Sandell 

Drive-In at Clarendon, Tex., is transferring 

his buying and booking from Dallas 

to Oklahoma City. He has been getting 

Warner Bros, and Universal pictures out o 

Oklahoma City for many years, and re 

cently transferred Screen Guild and 

United Artists. He states his express bi 

will be cut a great deal by the change . . 

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825 Van Brunt Blvd., Kansas City 24, Mo. 

Frank P. Dove, who operates the Dove 

Theatre in Panhandle and also the Dove in 

Groom, is up to his ears in politics. Frank 

was county attorney for two years at Panhandle 

and was defeated for the office in 

1958. but has filed for election to the office 

again. During the last two years he has 

maintained a law office in Panhandle, 

and when we called on him he had been 

out all morning soliciting votes. He thinks 

he has a very good chance of unseating the 

present county attorney who is seeking reelection 

on the Democratic ticket. 

John Fagan, Buna 'Vista Drive-In at Borberg, 

recently took his son back to the 

Wentworth Military Academy in Lexington, 

Mo., after the Easter holidays. Johnny reports 

the boy is getting along fine at the 

academy, really better than he expected 

him to do. John also operates the Cedar 

Lanes bowling alley in Borger and is doing 

a very good job, we hear. 

Exhibitors seen along the Row; F. D. 

Cummings. Roxy at Stratford, Tex.: T. 'V. 

McDowell. Bison at Buffalo; Henry Simpson, 

Princess and Pirate at Bristow; R. M. 

Downing, Crown and Cardinal at CoUinsville; 

Clint Applewhite, Liberty in Carnegie; 

J. Rudolph Smith, Royal in Mount 

View: Tom Lewis, Max in Cherokee, on his 

first visit in several years: L. E. Brewer, 

Royal and Brewer at Pauls 'Valley; Mr. 

and Mrs. George Walje. Star, Minco: W. E. 

Jones and Jess Sanders, Star and Harmony, 

Sand Springs. 

Also O. L. Smith, Alamo and Longhorn at 

Marlow: Prank Henry, Caddo at Anadarko, 

and Waite Kerr, Arbuckle at Davis, on his 

first visit in many moons . from 

Dallas were Sol Sacks. Lopert Films; Bob 

Wilks, Don Kay Enterprises, and Donald 

Stewart of the Army and Air Force film 

booking offices. 

Screenwriters Awards 

Dinner Will Be May 6 

HOLLYWOOD—The 12th annual Awards 

dinner of the Writers Guild of America 

West will be held May 6 in the Beverly 

Hilton Hotel. Sketches written especially 

for the dinner will be presented by a show 

committee headed by Mel Shavelson. Richard 

Collins is general chairman of the 

dinner committee. Announced will be the 

winners of the awards for the best written 

American comedy, best written American 

musical and American drama for 1959. 

American International's "Girl on Death 

Row," a 'Viscount Films production, has 

been accepted for entry in the Mannheim 

Film Festival to be held in Mannheim, 

Germany, from May 23 through 28. The 

film stars Terry Moore and Debra Paget 

and is reportedly the first American film 

ever to be selected by the festival's board 

of directors. Richard Bernstein produced 

and Roy Del Ruth directed the picture. 

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SW-6 BOXOFFICE May 2, 1960

. . Other 

. . For 

Boothman Evan Davidson 

Has 11 Perfect Years 

MAYSVILLE. KY.—Evan Davidson, 

projectionist at the Riverside Drive-In 

which reopened recently for its 12th season, 

has the distinction of having never 

missed a night at his post during the 

Riverside's preceding 11 seasons. 

The Riverside is managed again this 

year by H. M. Walker jr., one of the four 

owners of the drive-in. The other three 

are the manager's brother Harris and father 

Henry and Mrs. Lloyd Moran. Cash 

prizes amounting to $100 were offered to 

patrons attending the opening night program. 

H. M. Walker sr. is also a partner with 

Earl Urmston in the Park Drive-In on state 

highway 11, south of the city limits. The 

Park was reopened recently for its sixth 

season. Mrs. Urmston is in charge of the 

Park's concessions booth again this year 

and boothmen are Gene Clinger, in his 

third year at the Park, and James Rollins, 

starting his second year. 

Comedian Visits Hartford 

HARTFORD — Leonard Young, now 

working as comedy emcee along Atlantic 

seaboard, returned here for a brief weekend 

visit. He is former assistant to George 

E. Landers, Hartford division manager, 

E. M. Loew's Theatres, and brother-in-law 

of Morris Keppner of the Burnside and 

Mansfield theatres. 

In United Artists' "The Fugitive Kind," 

Marlon Brando is an itinerant musician. 

EL 

PASO 

J. Birdwell of the El Paso Theatre 

J^. 

Equipment Co. made a hasty trip 

to Dallas to confer with equipment suppliers 

of 35 70mm sound and projection in 

behalf of the Bronco Drive-In Theatre. 

Mrs. T. J. Wade, manager of the local 

ozoner, will have one of the few drive-ins 

in the counti-y to be so equipped if the deal 

is consummated . news briefs from 

Birdwell include the sale of silicon rectifier 

units for the Pima Theatre, a member of 

the Long circuit, in Safford, Ariz., and the 

purchase of 230 speakers by the Rainbo 

Drive-In at Chama, N. M., under the management 

of Michael Kelley. 

Bud Thaxton, assistant manager, Trans- 

Texas Ellanay Theatre, reports the resignation 

of Dee Dacus, former cashier. Dee 

is devoting full time to her studies at Texas 

Western College. Marcie McCullough has 

been named as replacement . Jerry 

Lewis' "Visit to a Small Planet," Interstate 

Plaza Manager Bill Chambers arranged 

to have a large flying saucer suspended 

from atop the marquee. Jerry was 

a lifesize figure cut-out, shown descending 

upon earth. Chambers also had a huge 

National Screen Service lithograph secured 

to the sidewalk in front of the theatre. 

Jack J. Veeren, manager of Bordertown's 

El Paso Drive-in, the first ozoner in the 

territory to present a live stage attraction, 

offered what is scheduled to become an annual 

affair. Tagged "Rock and Roll Night," 

11 bands battled for top popularity rating 

in the southwest. A trophy was presented 

to the winner. Jody Reynolds, with a one 

million best-seller recording of "Endless 

Sleep" already to his credit, was guest artist 

and emcee of the Saturday i23i night 

event. Jack only recently returned from 

a visit with his family at the Hague. Holland. 

Within a week after his arrival back 

in the States, Jack received word of the 

death of his father, age 71. 

a screen game, 






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This great seaborne health center 

will carry a new kind of aid 

abroad-H';V/i your help. Part of 

the people-to-people project 

Hope, it will enlist 200 specialists 

in sharing our health skills. 

OffiCiAl UNITED SI*I(S N 

Ambassador with a blackboard, the Hope 

specialist will help the often woefully few 

local medical technicians train helpers. 

The result: many more hands. And that 

means one Hope dollar is multiplied 

many times over. 

YOUR HELP CAN COME BACK A HUNDRED TIMES OVER 

If enough of us help, the S.S. Hope will be outbound 

in 1960. First port of call: Indonesia. A bold health 

project called Hope will be underway. 

The need is crucial. Many places, too many health 

hazards exist. Too many people robbed of the will to 

live. Too few hands to help. Often, a doctor for 100,000. 

Hope's approach is practical. Help where a nation's 

doctors ask help. Help them help themselves to health. 

By training, upgrade skills—-multiply hands. Hope's doctors, 

dentists, nurses, and technicians will man a center 

complete to 300-bed mobile unit and portable TV. 

You can not only make every dollar do the work of 

many, you can earn a priceless dividend. With health 

comes self-respect. People at peace with themselves are 

less likely to war with others. 

One local doctor for 100,000 people. These arc the odds Hope 

may face. Yet Hope can mean so much. The health of this child. j^Ji^'^fc, 

The health of five Indonesians. 7>a/HC(/ hands and only a dol- J 

lar's worth of penicillin can cure them of crippling yaws. -y 

Hope is yours to give. 

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million Americans must give 

a dollar. Don't wait to be asked. Mail a dollar or more 

now to HOPE, Box 9808, Washington 15, D.C. 

B HELP LAUNCH HOPE 

BOXOFFICE 

iac, 

KBsa 

SW-8 BOXOFFICE May 2, 1960

Marked Gains in 1959 'Ben-Hur in Great Milwaukee Start 

Reported by Cooper 

LINCOLN—The Cooper Foundation program 

reviewed in the 1959 annual report 

3f Cooper Foundation Theatres indicates 

more than $1,500,000 has been contributed 

and donated to educational and charitable 

projects since 1944. 

The theatre circuit is owned by the 

Cooper Foundation, a charitable and educational 

foundation established by the 

late J. H. Cooper in 1934. with headquarters 

in Lincoln. In addition to its three 

Lincoln theatres. Cooper Foundation Theatres 

operates theatres in Omaha, Colorado 

Springs, Greeley, Pueblo and Grand 

Junction, Colo.. Oklahoma City and now 

is building a circular Cinerama Theatre in 

Denver. 

K. E. Anderson of Lincoln. Cooper 

Foundation Theatres general manager, 

reported. "Business results for 1959 showed 

a marked increase from 1958." 

The Foundation operates other businesses 

and more than 250 people are employed 

by it and its seven operating companies. 

Here are some fields to which Foundation 

trustees have contributed and donated 

the million and a half dollars: 

Establishment of scholarships and fellowships 

in higher education. 

Research work in such fields as cancer 

and heart disease. 

Development of Lincoln playgrounds 

and recreational areas. 

Helping finance special community 

projects relating to juvenile delinquency 

and physical and mental rehabilitation of 

childi-en. 

Loans and scholarships to students in 

medical and nursing fields. 

Financing dairy cattle research and a 

continuing program of dairy cattle development 

in Nebraska, primarily through 

4-H clubs. 

Foundation directors are R. E. Campbell, 

president: C. W. Battey, vice-president: 

A. S. Raymond, vice-president: E. N. 

Thompson, secretary: T. A. Sick, treasurer 

and assistant secretary: W. W. Putney, 

E. N. Van Home, Sam Waugh, who is 

president of the Export-Import Bank in 

Washington, D. C, and J. Lee Rankin, U. 

S. solicitor general, also of Washington. 

Stolen Skriver Diamond 

Recovered by LA Police 

OMAHA—Mrs. Z. H. Skriver, widow of 

Ralph Goldberg, who owned and operated 

Omaha theatres many years, is getting 

back part of the jewlery loot stolen from 

the Skriver home January 26. 

She is recovering a $30,000 diamond 

from California, where a Los Angeles barber 

swallowed the gem when he was arrested 

after trying to have it appraised, 

according to Los Angeles police. 

The gem was identified later in New 

York by the cutter of the stone. Los Angeles 

police arrested George Mazzarini, 48, 

after a jeweler reported the man tried to 

have the diamond appraised. 

James C. McLaughlin, 24-year-old Omahan, 

was arrested here last month after 

admitting involvement in the theft of 

gems and a large amount of cash from the 

Skriver home. He later pleaded innocent 

and is awaiting trial. 

MILWAUKEE — "Ben-Hur" opened to 

full houses at the Strand, the theatre managed 

by Estelle Steinbach which has been 

setting long-run records continuously the 

last eight or ten years. 

Four screenings for groups selected by 

invitations also drew full houses, made up 

of representative citizens from practically 

all fields and age groups. 

Grosses in the first days were far above 

expectations. 

"Never in my more than 35 years in the 

show business have I seen anything like 

it!" Miss Steinbach commented. "This picture 

has actually taken Milwaukee by 

storm." Pointing to her extension phone 

system, she said: "Look at those lights! 

Pick it up and listen in: everybody's calling 

in for tickets, and it doesn't matter as 

to the date, just so they can get them. 

Believe it or not, Sears has a private line 

to oui- office, so they can order tickets for 

their customers, thus providing them with 

'Can-Can' Will Open 

Mill City Century 

MINNEAPOLIS—"Can-Can" will open 

at the Century Theatre June 8, reported 

M. A. Levy, manager of 20th-Fox, and 

Paul Swater, manager of the Century, 

showplace for Cinerama. The picture 

will play in the Todd-AO version which 

will necessitate the installation of new 

projection equipment in a booth on the 

main floor and a 50-foot CinemaScopetype 

screen. The theati-e will be closed at 

least a week to complete the installation 

prior to the film's opening. 

The theatre is equipped to show Cinerama 

films and has a curved screen. 

"South Seas Adventure" currently is being 

shown. This is the film's 45th week at 

an added service. Look at the books, special 

performances already reserved far 

into the Christmas holidays!" 

Among those noted at the industry 

screening were Ben Marcus. Marcus Theatres: 

Eugene Ling. Standard Theatres; 

Harry Mintz. Stanley Warner: Dean Fitzgerald, 

Capitol Service: Oliver Trampe, 

Film Service: Fred Florence, Delft: Garry 

Franzen. Cinema, Inc.; Morris Anderson, 

independent film distributor: L. F. Gran. 

Gran Enterprises, and Ed Johnson. Allied 

of Wisconsin. 

Two industry screening groups are pictured 

above. Top photo, left to right: Joe 

Strother and wife. Mrs. Ben Marcus and 

Marcus, Mrs. R. Touchett and Touchetl. 

Bottom photo: Mrs. Harold Fitzgerald and 

Fitzgerald. Mrs. A. Porchetta and Porchetta. 

Miss Ann Holbrook and Dean Fitzgerald. 

the house, which also has shown all previous 

Cinerama productions including 

"This Is Cinerama." "Cinerama Holiday" 

and "Seven Wonders of the World." 

Swater emphasized, however, that fol- 

of "Can-Can" the Century 

lowing the i-un 

will return to Cinerama, showing one of 

the earlier Cinerama films or a new one 

if it is ready. "Can-Can" is expected to 

run eight to ten months at the house. The 

current admission scale will prevail, with 

a top of $2.65. 

The Century is the only downtown theatre 

available to show the picture in 

Todd-AO except the Academy which is 

tied up with "Ben-Hur" for some time. 

The St. Louis Park, operated by Harold 

and Martin Field, also is equipped for 

Todd-AO and nad bid for the picture, but 

20th Century-Pox decided against opening 

"Can-Can in a suburban 

" 

house. 

BOXOFFICE May 2, 1960 NC-1

DES MOINES 

T\on Allen, Variety Chief Barker, called a 

special meeting April 25 to make final 

plans for the Cystic Fibrosis charity ball, 

which will be held May 29 at the Val Air 

Ballroom . . . Glen Nargang. manager of 

the Starlite Drive-In at Waterloo, staged 

an Easter egg hunt. There was no admission 

charge: 32 prizes, consisting of stuffed 

toy bunnies and plastic toys were given 

away. 

The newiy opened Corral Theatre at 

Webster City was hard hit by the Easter 

weekend storm. Heavy rain, snow and 

near-cyclonic winds ripped huge holes in 

the screen, blew down about one-fourth of 

the fence and destroyed the big attraction 

board. There was also damage to the projection 

building roof. Art Downard, theatre 

manager, said the loss was partially covered 

by insurance. Repair work is being 

rushed in order to get the theatre reopened 

as soon as possible. 

The Carson Business Club voted to increase 

theatre admission at the Dreamland 

in Carson to 25 cents for children and 50 

cents for adults . . . The Albia Drive-In, 

inactive the past two seasons, will be reopened 

in May, according to M. E. Me- 

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74 Glenwood Avenue North 

MINNEAPOLIS 3, MINN.

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MINNEAPOLIS 

HI Bergman, operator of the Hudson 

I reopened the Bay Theatre 

and Ti-iad Drive-In at Ashland. Wis.. 

April 27. The situations formerly were 

operated by Prank Hahn. Seats in the Bay 

were reconditioned and the interior of the 

theatre was painted. Northwest Theatres 

is buying and booking for the two Ashland 

theatres. 

Among exhibitors on the Row were Jake 

Musich. Duluth: Doug Ingalls, Pepin, Wis.: 

Melvin Wang. Fertile; Bill Lofthus, Washburn. 

Wis., and Joe Matuska, Jackson, who 

recently returned from a vacation in Los 

Angeles. In the City of Angels Matuska 

saw two former Minneapolis natives—Arnold 

Shartin. Paramount manager, and 

John Louis, Paramount salesman . 

H. F. Ankrum has been 

. . Mrs. 

named manager 

of the Park at Park Rapids. The house is 

part of the Northern Theatres. 

Dick Kolling, United Artists booker, has 

taken over as business agent-president of 

Local F31, of front office employes, replacing 

Bill Burke, who was named office 

manager of MGM and therefore ineligible 

for the office. Kolling formerly was vicepresident. 

Lee Campbell, 20th-Fox booker, 

has been appointed vice-president to fill 

out the balance of the term . Hunter 

iN. D.) Theatre has reopened. It's in 

the McCarthy circuit of Fargo, N. D. . 

Ben Marcus, Columbia district manager, 

was in ... J. T. McBride. Paramount 

manager, was in Los Angeles for a threeday 

meeting of branch and district managers. 

In charge was George Weltner. 

A free Dutch Masters cigar was given to 

the first 200 men who attended the opening 

show of "Wake Me When Its Over" 

at the Lyric. The picture stars cigar fan 

Ernie Kovacs 

. . . The Saturday preceding 

Easter a costume party was held in connection 

with two matinees at the suburban 

St. Louis Park Theatre. There were prizes 

for the most original, funniest and prettiest 

costumes, and free candy was given 

to the kids. 

Ben Berger, president of Berger Amusement 

Co., was to discuss his recent Mediterranean 

cruise at the monthly dinner 

meeting of the Variety Club held in the 

clubrooms in the Pick-Nicollet Hotel here 

Monday i2i. This was a continuation of 

the April meeting canceled because of a 

clash of dates. The new Variety Club roster, 

starting with Aberman (Max) and 

ending with Zien (Jim), recently was 

mailed to members. Eight pages were added 

this year, according to Eddie Schwartz of 

Ad Art Advertising, who was in charge of 

the printing, and there are 78 ads which 

covered most of the cost. Two pages contain 

auxiliary information in addition to 

a memorial for Mrs. Morris 

i Chalfen, 

president, who, with her three children, 

was killed in a plane crash near Tell 

City, Ind., in March. 

OMAHA 

lyjrs. Sherm Fitch is continuing to operate 

the theatre at Hartley, Iowa, 

since the death of her husband. Jack Renfro 

of Theatre Booking Service is doing 

the buying and booking. Pitch's theatre at 

Moville, Iowa, has been closed . . . Glenn 

Slipper of National Theatre Supply in Kansas 

City visited this area, which is represented 

by Paul Fine. 

LINCOLN 

VXTalter Jancke, city manager for Nebraska 

Theatres, heads the Lincoln Chamber 

of Commerce's publicity committee this 

year. He's long been a member of this 

chamber committee. 

One of Lincoln's drive-in theatres, the 

84th and O. kept open all winter despite 

the heavy snows, but now all three of the 

outdoor cinemas are in full swing for the 

season. The year-around outdoor theatre 

is owned by Nebraska Senator Roman 

Hruska. Lancaster County Republican 

chairman Russell Brehm and Herman 

Gould of Omaha. The Starview and West 

O Street drive-ins are owned by Dubinsky 

Brothers. Manager Dan Flanagan of the 

84th and O reported the second season 

with in-car heaters was "very good." The 

heaters were stored just before Easter. 

Summer improvements slated are a ferris 

wheel addition, a gay canopy for the 

merry-go-round and a fence around the 

playground area. 

. . . 

Manager Robert Kasselbaum of the 

West O Drive-In, which reopened on the 

Easter weekend, reported the snack bar 

was remodeled last season and its approach 

roads will be improved this spring 

Ted Grant, manager of the Starview, 

speaks for himself and Kasselbaum in noting 

the drive-ins here and elsewhere in 

Nebraska were delayed about three weeks 

in opening because of the unusually hea\'y 

snows. 

Nebraska Theatres State Theatre 

adopted a single bill policy with the opening 

of "Toby Tyler." Not even the late 

spring snows which necessitated calling off 

school for a day kept boys and girls from 

seeing "Toby Tyler." 

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Marv Jones, exhibitor at Red Cloud, is 

up to his ears in work these days overseeing 

spring planting work and stock 

operations on his farm . . . Willis Warner 

of Fort Dodge, Iowa, was on the Row and 

reported his drive-in was operating again 

... Ed Cohen, Columbia salesman, found 

the going rough after floods had ravaged 

roads in this area. Driving between Highway 

No. 6 and Milligan, he became stuck 

when the bottom dropped out beneath him. 

Sam Burrus, exhibitor at Crete, is home 

from the hospital. His brother Howard has 

been operating the theatre since Sam became 

ill . . . Bill Dobel. 20th-Fox booker, 

and Mary Frangenberg, cashier, pulled 

down top honors even though their mixed 

league team finished second in the Music 

Box Bowling League. Mary had high series 

for the season at 532, Bill high game at 

250. Bill also rolled a fat 583 series of 

198, 196, 189. He has added a three-nightsa-week 

sandlot baseball schedule to his 

sports activities. 

The Stuart Theatre, whose facilities frequently 

are donated by Cooper Foundation 

Theatres for community events, was 

really busy one recent morning. Fifteen 

hundred junior high students were in the 

seats at 9 a.m. to hear a junior symphony 

concert presented by the Lincoln Symphony. 

As the teenagers left at 10 a.m., 

another 800 women filed in—this time to 

see a cancer film and program, "Time and 

Two Women." sponsored by the Lancaster 

County Unit of the American Cancer Society 

and the Lincoln Woman's Club. 

The Varsity Theatre was the setting this 

Easter season for special daytime Holy 

Week services sponsored by Lincoln Lutherans 

. . . Roy Rogers, slated for a return 

to Nebraska State Fair in Lincoln next 

September after his record crowds at the 

'58 edition, has had to cancel out on 

doctor's orders. State Pair Secretary Ed 

Schultz now has motion picture and TV 

singer Pat Boone tentatively lined up in 

the grandstand show spot. 

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'Our Man in Havana' 

Detroit Top Film 

DETROIT — Area exhibitors generally 

enjoyed a pickup with Easter, ranging from 

fair to good. First-run openings were generally 

strong, the boxoffice business spread 

among several new ones, topped by "Please 

Don't Eat the Daisies" at the Adams and 

"Our Man in Havana" at the Trans-Lux 

Krim. 


Adorns -Please Don't Eot the Doisies (MGM]..2I0 

Broodway-Capitol The Snow Queen (U-l); The 

Boy Who Owned o Melephont I U-l) 

Fox—Woke Me When It's Over (20ttl-Fox); 

1 25 

Monster ot Piedros Bloncos (SR) 100 

Modison Toby Tyler (BV) 130 

Michigan Visit to a Small Planet (Pore); In 

the Woke ot o Stranger (Poro), 2nd wk 

Polms The Untorgiven (UA); Three Came to 

115 

Kill (UA) 135 

Trans-Lux Knm Our Man in Hovono (Col) 225 

'Sapphire' Into Cincinnati 

With Outstanding 200 

CINCINNATI — Unseasonable midsummer 

weather, which induced just about 

everyone to get out-of-doors, adversely affected 

attendance at most theatres, percentages 

falling below those normally expected 

at this time of year. About the only 

satisfactory reports came from the Capitol, 

where the hefty advance sales for "Ben- 

Hui'" provided a normal 375. and the three 

art houses. The entire Ohio Valley is 

greatly in need of rain and theatre operators 

are hoping it arrives soon. 

Albee Please Don't Eat the Daisies (MGM), 

2nd wk 180 

Capitol Ben-Hur (MGM), 6th wk 375 

Esquire Sapphire (U-l) 200 

Grond Visit to a Small Planet (Para), 2nd wk 90 

Guild The Mouse That Roared (Col), 1 7tti wk. 175 

Keith The Untorgiven (UA) 80 

Poloce Heller in Pink Tights (Para) 85 

Valley Around the World in 80 Doys (UA), 

reissue 75 

"I Passed for White' 120 Debut 

As Top Cleveland Newcomer 

CLEVELAND—Fine summer weather, the 

first good weekend of the season, drew 

patrons into the wide open spaces and 

away from the conventional theatres. The 

healthiest survivor was "Ben-Hur." which 

scored a high of 250 per cent in its 13th 

week at the Ohio. "I Passed for White" 

did better than average business at the 

Palace and "Don't Eat the Daisies" scored 

slightly above par in its third week on the 

main stem. Other takes were fair. 

Allen Our Man in Hovano (Col) 85 

Heights Art Block Orpheus [Lopert), 00 

4th wk. . . 1 

Hippodrome Hell-Bent for Leather (U-l); Too 

Soon to Love (U-l) 70 

Ohio Ben-Hur (MGM), 13th wk 250 

Palace I Passed for White (AA) 120 

State Please Don't Eot the Doisies (MGM), 

3rd holdover wk 1 05 

Stillman The Untorgiven (UA), 2nd holdover wk. 75 

Ohio Theatres Overcome 

Storm, Flood Damages 

CINCINNATI—Although the late 

spring 

storms and floods caused considerable 

damage to many Ohio Valley roofed 

houses and drive-ins, practically all of the 

damage has been repaired, enabling operators 

to resume customary activities. 

Because in many smaller valley communities 

drive-ins are the only source of 

professional entertainment, the area residents 

who live within easy driving distance 

of these damaged drive-ins had been 

deprived for too many weeks of their entertainment. 

But they now are glad to be 

able to resume this diversion. 

Kudos From Ohio ITO 

On Awards Show 

Columbus—The board of directors 

of the Independent Theatri- Owners of 

Ohio sent the foIlowinR resolution to 

the .Academy of Motion Picture Arts 

and .Sciences, commrndine the 

Academy for the "extremely fine presentation" 

of this year's Academy 

.Awards: 

"The board of directors of the Independent 

Theatre Owners of Ohio 

wishes to compliment the .Academy 

members on their extremely fine presentation 

of this year's Oscar awards 

show. It is felt by the directors that 

this show did a great deal of good for 

the movie industry generally and will 

certainly have a far-reaching effect 

from a public relations standpoint. 

More of this type of publicity should 

be the common goal of all members of 

our industry and, with this fine example 

before us. perhaps this goal can 

be achieved." 

Detroit Boothmen 

Win Pension Plan 

DETROIT—Detroit indoor theatre owners 

and lATSE Local 199 agreed upon a 

new labor contract, effective April 1, for 

two years. The former four-year-old pact 

expired January 4. 

The new contract establishes a pension 

plan, under discussion for several years, 

sustained by employers, who will pay 3 

per cent in first and second run houses 

and 2 per cent in all other houses. The 

temporary steering committee to activate 

plan includes David Newman, Cooperative 

Theatres counsel, a principal figure in the 

negotiations: James Haggerty jr.. United 

Detroit Theatres attorney: C. E. O'Bryan. 

UDT executive: Milton London, president. 

Allied Theatres: Dwight F. Erskine. union 

president, and Carroll M. Gates, Local 199 

representative. 

Drive-in theatres have contracts running 

to December 31, but they and Music 

Hall Theatre have agreed to participate 

in any pension plan established upon a 

similar basis. 

The new contract also provides a 2 per 

cent nonretroactive increase in base pay 

across the board, and establishment of 

joint four-man committee to interpret 

language of the contract as needed, in 

hope of eliminating need for any arbitration: 

a similar joint committee to review 

any hardship cases under contract, brought 

up by theatres seeking relief: a written 

agreement, implementing general practice, 

that the theatre will provide means for operator 

working over certain hours to have 

a meal available at his own expense, and 

minor changes in standards for sanitary 

and ventilation requirements where needed. 

Purchases Vinton Theatre 

McARTHUR. OHIO—Mr. and Mrs. 

Raymond Hayes, local residents, have 

purchased the Vinton Theatre from Mr. 

and Mrs. Ralph E. Smith and reopened 

the house. The theatre is in Memorial 

Building, owned by Vinton County, and 

had been closed March 28 after 20 years 

of continuous operation. 

'I Passed for While' 

Has World Premiere 

CLEVELAND—"I Passed for White." 

controversial melodrama written, produced 

and directed by Fred M. Wilcox and distributed 

by Allied Artists, was given its 

world premiere presentation Thursday. 

April 21. at the Palace Theatre with full 

Hollywood honors. 

Although the Palace opened with the 

picture in the morning at its usual opiening 

time, the official premiere took place 

in the evening with kleig lights in front 

of the theatre lighting up Euclid avenue 

for several blocks, a radio announcer on 

hand to broadcast the events of the opening 

and the personal appearance of the 

leading feminine stars. Sonya Wilde and 

Isabelle Cooley. They greeted arriving patrons 

in the theatre foyer and later appeared 

on the stage. 

An intensive promotion campaign, under 

the direction of Harry Goldstein of Allied 

Ai-tis

I 

. . James 

. 

. 

. . Jules 

. . Bruce 

. . Sanford 

I 

CINCINNATI 

Caturation late April bookings have been 

set up for the 20th-Fox duo, "The 

Rookie" and "The Third Voice," in more 

than 50 area houses and for the reissue of 

Paramount's "The Greatest Show on 

Earth" in more than 30 situations. 

Because of the popularity of travel films, 

Charles Jones, manager of the downtown 

Palace, has booked a series for Monday 

matinee screenings during the next five 

weeks . . "Mickey Mouse" birthday parties 

with appropriate films are being 

. 

screened on Saturday mornings during the 

spring in all Chakeres circuit houses. 

Recent business trips were made by managers 

Welden Waters, 20th-Pox, to Springfield: 

Milton Gurian, Allied Artists, to 

Columbus and Springfield, and William 

Brower, Buena Vista, to Huntington, W. 

Va. . . . Helen Dodd, UA biller, has returned 

from an enjoyable three-week 

European vacation and exhibitors Paul 

Muncy, Wooten, Ky., and Paul Grainger, 

Berea, Ky., have returned from Florida vacations. 

. . . 

. . . 

Frank Weitzel, local independent, is 

booking and buying for the Outdoor Drivein, 

Craigsville, W. Va., for its new owner, 

Robert D. Ward. Arden Richards, former 

Jerry 

owner, plans to live in Florida 

Wilson has sold the Moonlight Drive-In, 

Donald 

Booneville, Ky.. to Ova Cornett 

Hicks, Paramount manager, attended 

a company meeting April 26-28 in Los Angeles. 


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HOLLYWOOD AMUSEMENT CO. 

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A Division of Radio Corporation of America 

5531 State Road 

Cleveland 34, Ohio Shadyside 1-2131 

| 

With inviting weather prevailing, numerous 

exhibitors were in for Filmrow visits 

and purchases of needed equipment and 

supplies. Among those in from West Virginia 

were Frank Allara, Matewan; Harold 

Moore, Charleston, and James Rogers, 

Huntington; while in from Indiana were 

Charles Scott. Vevay, and Guy Greathouse, 

Aurora; from Kentucky, Bud Hughes, Manchester, 

and from Ohio, Wally Allen, Mike 

Chakeres, Al Lidman and William Settos, 

all of Springfield; Max Millbauer, Zeke 

Pappas and Steve Vradlis, all of Dayton; 

Frank Nolan, Athens; Chalmers Bach, 

Eaton; Ted Crist, Spencerville and Moe 

Potasky, Troy. 

Also in were Lou Aurielio, Lopert, Chicago, 

and Robert McNabb, former 20th- 

Fox manager here and now Detroit manager, 

who spent several days visiting local 

friends. 

COLUMBUS 

post-Easter business continued on the upbeat, 

with a second week of "Please 

Don't Eat the Daisies" at Loew's Ohio . 

Herman Hunt will close his engagement 

of "Oklahoma!" at Hunt's CineStage on 

May 1 to prepare for the opening of 

"Ben-Hur" on May 12. 

Milton Yassenotf, general manager of 

the Academy-Neth circuit, worked as a 

member of the committee of the Dutch 

Uncles, local charitable organization, in 

arranging for some 1,000 central Ohio 

youngsters to see their first stage show— 

a special matinee of "The Loud Red Patrick" 

at St. Mary of the Springs College. 

Michael Reis, student assistant manager 

of Loew's Broad, resigned to start a fouryear 

enlistment in the U, S. Air Force. 

Rufus Blair, publicity representative for 

the Bob Hope tour, was in town in advance 

of Hope's appearance April 22 at 

St. John Arena on the Ohio State University 

campus. Blair had a reunion with 

Samuel T. Wilson, Norman Nadel, Fred 

Oestreicher and other local theatre and 

newspaper friends Boyle, MGM 

. 

publicity representative, has been in Columbus 

working on the advance campaign 

for "Ben-Hur," which opens May 12 at 

Hunt's CineStage. 

. . . 

Nancy Syroney, cashier at Hunt's Cine- 

Stage, ignored a holdup man's demand for 

money. The robber reached inside the 

window, grabbed a small amount of cash 

and fled Mary Jose, theatre editor 

of the Columbus Star, had a long-distance 

phone interview with Lillian Gish in advance 

of the opening of "The Unforgiven" 

at Loew's Broad. Miss Gish is a native of 

nearby Springfield. 

The theme of the 1960 convention of the 

Independent Theatre Owners of Ohio here 

October 12, 13 will be business-building 

aids, said Ken Prickett, executive secretary. 

The directors meeting will be held 

on the nth on the eve of the convention. 

The meeting probably will be held at the 

Neil House. "There will be talks and demonstrations 

on equipment, advertising, concessions 

and theatre operation," said 

Prickett. President Marshall Fine appointed 

the following members of the convention 

committee: Jack Armstrong, Bowling 

Green: Park Belden, Akron: Chris Pfister, 

Troy; Sam Schultz, Cleveland; John Tender, 

Lorain, and Lou Wiethe, Cincinnati. 

CLEVELAND 

•The Palace Theatre will have an area premiere 

of "Can-Can" starting May 25, 

thus restoring to the theatre the reservedseat 

policy which prevailed there for five 

years prior to January, when a conventional 

continuous policy was adopted. Previously 

the Palace was the home of Cinerama, 

"Windjammer" and "Porgy and 

Bess." With the coming of "Can-Can," two 

downtown theatres will be having a hardticket 

policy— the other being "Ben-Hur" 

at the Ohio, now in its 13th week. 

Max Mink, manager of the Palace Theatre, 

and his wife Dorothy are enjoying 

the sun in Miami Beach . 

Kidston 

is the new operator of the O-M-I 

Drive-In, Montpelier. The initials stand 

for Ohio, Michigan and Indiana, indicating 

the theatre location . 

Leavitt 

of the Washington circuit, following 

surgery in Mount Sinai Hospital, is completing 

his convalescence at home. 

. 

1 

Herbert Horstmeier, head of a buyingbooking 

organization for independent theatres, 

and his wife celebrated their 25th 

anniversary April 27 Livingston, 

Columbia manager, attended a regional 

sales meeting in Washington, D. C. Sunday 

1 1 

at which sales policies concerning 

new product were discussed. 

National Screen Service has a new 

special show poster on display with a new 

approach. Instead of calling it a kiddies 

show poster, it is called a young folks poster. 

This hurdles the problem of where 

kiddies end and young folks begin, a 

touchy point with these groups . . . Abe 

Kramer of the Associated circuit, and Mrs. 

Kramer were in New York for Easter, visiting 

with two of their three daughters. 

. . 

Remember the Peter Rosian Sales Drive 

Jack 

now in full swing at Universal . 

Zide was in from Detroit to discuss past 

and future sales policies with Imperial 

Manager Rudy Norton . . . Frank Slavik 

reopened the Capitol Theatre, Mount Gilead, 

April 29 with a Friday-through-Monday 

policy. The house has been closed 

since Christmas . . . Nat Barach. NSS manager, 

was in New York on business. 

"Ben-Hur" had the biggest week since 

it opened at the Ohio Theatre last January. 

District Manager Frank Murphy had to 

augment the regular ten-shows-a-week 

policy with daily matinees to take care of 

the demand for seats during the Easter 

school vacation. 

Mrs. Floyd Gooding Dies 

COLUMBUS—Mrs. Floyd Gooding, 52. 

wife of the president of the Gooding 

Amusement Co., died recently following a 

cerebral hemorrhage. In addition to her 

husband she is survived by a daughter 

Joyce Ann. 

AromaRama at Columbus 

COLUMBUS—First Columbus showing 

of the AromaRama feature. "Behind the 

Great Wall," is being held currently at 

the University, an Academy-Neth neighborhood 

house in the Ohio State University 

area. 

swmit 

ME-2 

BOXOFFICE May 2. I960 

I

" 

STARRING ANTON biFFRING ERIKA REMBERG YVONNE MONLAUR- A JULIAN WINTLE LESLIE PARKYN production.andstarring200 WORLD FAMOUS CIRCUS ACTS 


JAY M. GOLDBERG 

SELMA G. BLACHSCHLEGER 

1632 Central Parkway 

CINCINNATI 10, OHIO 

ALLIED FILM EXCHANGE 

JACK ZIDE 

2310 Cass Avenue 

DETROIT 1, MICHIGAN 

IMPERIAL PICTURE CO. 

RUDY NORTON 

2108 Payne Avenue 

CLEVELAND 14, OHIO

. 

. . . Bill 

. . James 

. , John 

. . Bob 

DETROIT 

Têtroit Tent Five of Variety Club will hold 

a modern version of the old-fashioned 

box social Saturday. May 21, at the clubrooms 

in the Hotel TuUcr. The barkerettes 

are making arrangements to bring 

box lunches to the evening affair, which 

will be bid for by the men. The girl who 

furnished each box goes with it as partner 

for the evening to the successful bidder. 

David Proctor, assistant manager at St. 

Louis for the Army and Air Force Motion 

Picture Sei-vice, was in town booking . . 

Gus M. Studebaker is returning to his 

post at National Theatre Supply after an 

operation. 

. . . William 

Kenneth Stevens dropped the Elite at 

Laingsburg to three-day weekends only 

. . . F. Ray Forman closed the State at 

Lake Orion for some time 

Lyin is running the Temple at East Jor- 



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Drive-In: 

'Daisies' Giant 325; 

Boston 'Planet' 250 

BOSTON—The local holiday on April 19 

brought large crowds into town, resulting 

in a general pick-up in downtown theatre 

business. With many schools on Easter 

vacation for the week, the strong product 

on the boards felt the impact, although 

there were several soft spots. Of the new 

product, "Please Don't Eat the Daisies" 

and "Visit to a Small Planet" led the field. 


Astor The Unforgiven (UA), 2nd wk 110 

Beacon Hill Kidnopped (BV); Dumbo (BV) 80 

Boston—South Scos Adventure (Cineramo), 

53rd wk 80 

Copri Kidnapped (BV); Dumbo (BV) 75 

Exeter Street The Mogicion (Janus), 7th wk. ... 70 

Gory Con-Con (20th-Fox), 4th wk 175 

Kenmore Our Mon in Hovono (Col), 9th wk. ... 1 60 

Memonol Pleose Don't Eat the Daisies (MGM) 325 

Metropolitan—Metropolitan Opera of New York 

Orpheum Home From the Hill (MGM), 4th wk. . I 00 

. 

Paramount ^Visit to o Small Planet (Para); 

A Touch of Larceny (Pora) 250 

Soxon Ben-Hur (MGM), 21st wk., 

with extra matinees 250 

"Visit to a Small Planet' 

Dominant in Hartford 

HARTFORD—Connecticut's capital had 

three two-week holdovers. All of the territory's 

drive-ins have now resumed operations 

for 1960. 

Allyn Visit to a Small Planet (Para); 

In the Woke of o Stronger (Para), 2nd wk. . .120 

Art—Temporarily shuttered. 

Cine Webb Lesson in Love (Janus); 

Broth of o Boy (Kingsley), 2nd wk 105 

E. M. Loew Because They're Young (Col); 

Hell, Heaven or Hoboken (NTA) 90 

Meadows—Goliath and the Barborians (AlP); 

Female Fiends (SR) 100 

Palace Kidnapped (BV); Dumbo (BV), revival.. 100 

Poli The Unforgiven (UA); 

Oklahoma Territory (UA), 2nd wk 130 

Strand Toll Story (WB); The Boy and the 

Laughing Dog (WB), revival 90 

Torgy and Bess' Leads 

New Haven First Runs 

NE'W HAVEN—Continental used downtown 

and suburban theatres for the opening 

of two European imports, "Blitzkrieg" 

and "Breakout," opening the double bill 

at the Post Drive-In, East Haven, and the 

Sampson-Spodick-Bialek downtown Crown. 

College Home From the Hill (MGM), 2nd wk. ..110 

Crown and Post Drive-ln Blitzkrieg (Cont'l); 

Breakout (Cont'l) 100 

Lincoln Block Orpheus (Lopert), 2nd wk 100 

Paramount Visit to a Small Planet (Para); 

In the Wake of a Stranger (Para), 2nd wk. ... 120 

Roger Sherman^ôlioth and the Barbarians 

(AlP); No Place to Land (SR) 90 

Whalley ^Porgy ond Bess (Col) 125 

Showing Foreign Films 

NE'W BRITAIN, CONN.—Edmund Liszka 

is running a foreign film policy at the 

800-seat Falcon Theatre here, screening 

Spanish product on Fridays and either 

Italian or Polish attractions (alternating 

every third week) on Saturdays and 

Sundays. 

Free Coffee Opening Night 

BRANFORD, CONN. — The Summit 

Drive-In, reopening for the season, served 

free coffee in its snack bar to all opening 

night patrons. On the screen were 'Warners' 

"A Summer Place" and 20th-Pox's "Blood 

and Steel." 

Preview of 

Tall Story' 

HARTFORD — Jack Sanson, Stanley 

"Warner Strand, sneak-previewed "Warners' 

"Tall Story" prior to its Connecticut 

opening "Wednesday (20i. 


N. E. Great Heart Award 

Goes to Louis Perini 

BOSTON—Louis Perini, Boston contractor 

and big league baseball operator, has 

been named winner 

of the 1960 Great 

Heart Award of Variety 

of New England. 

The Award is 

given annually to the 

individual who has 

done the greatest 

amount of good 

for the greatest 

number of people, 

and previous recipients 

have been His 

Eminence Richard 

Louis Perini 

Cardinal C u s h i n g, 

Thomas A. Yawkey and Joe Cronin, the 

baseball personalities, Arthur Lockwood 

who at one time headed Theatre Owners 

of America, and 'Walter A. Brown. 

Perini will be presented with the Award 

at a banquet to be held June 9 at the 

Statler-Hilton Hotel here. He is owner 

of the Milwaukee Braves baseball team, 

but resides here. 

Northeast Drive-Ins 

Win Clearance Suit 

BOSTON—The Northeast Drive-In Theatres 

Corp., which is operated by the Redstone 

family, has won an antitrust suit 

against the major film companies, with 

the exception of Paramount and Buena 

"Vista, after five days of trial in the federal 

district court at Washington, D. C. No 

money was involved in the settlement but 

the Redstone circuit received the desired 

relief in clearance. 

The suit involved the Lehigh Drive-In, 

Church Falls, "Va., which asked for 14 days 

after downtown "Washington instead of the 

current 21 days, matching the same run 

as two indoor theatres in Alexandria, Va., 

the "Virginia and the Richmond, both operated 

by Alexandria Amusement Co. In 

the settlement, the Boston-operated drivein 

now plays day and date with the two 

Alexandria houses. 

Attorneys for the Redstones were Sumner 

Redstone, who like his father Michael 

and his brother Edward is an officer in 

the company, and Robert Sher of Washington. 

The attorney for the defendants 

was John Caskey of Washington and New 

York. 

More E. A. Grecula Duties 

HARTFORD—Ernest A. Grecula, manager 

of the Colonial Theatre, has taken 

on added duties as advertising and publicity 

supervisor for Community Theatres, 

which operates the Colonial, Lenox, Lyric, 

Art, in Hartford, and Central, West Hartford. 

Against $1 Minimum Wage 

HARTFORD — The Greater Hartford 

Chamber of Commerce has recommended 

opposition to Congressional bills that would 

raise the minimum wage above one dollar 

an hour "because new inflationary pressures 

would result." 

E. W. Lider Appoints 

Convention Chiefs 

BOSTON—Richard A. Smith, vice-president 

of Smith Management Co., and W. 

Leslie Bendslev. owner-operator of the 

Community Playhou.se. Wellesley Hills, 

will be cochairmon of the I960 regional 

convention of Independent Exhibitors and 

Drive-In Theatre Ass'n of New England. 

The acceptances of the appointments were 

announced by Edward E. Lider, general 

chairman of the three-day convention. 

The annual event will be held September 

13-15 at the Chatham Bars Inn, Chatham. 

Carl Goldman, executive secretary. 

will serve as coordinator for the meeting. 

All exhibitors in the New England states, 

regardless of whether or not they are members 

of the organizations sponsoring the 

meeting, are invited to attend. 

L&G Managerial Contest 

Is Won by Ray Thayer 

BOSTON—Ray Thayer, manager of 

the 

Lewiston Drive-In, has won Lockwood & 

Gordon's Grand Nine of '59, a managerial 

contest offering 14 cash prizes, Douglass 

Amos, general manager of the circuit, announced. 

Thayer won the award for extra 

efforts on exploitation, business-building, 

community activities and all-around managerial 

ability. Judges were the three district 

managers of the circuit—Jack O'Sullivan, 

William Dougherty and Charles 

Champine. 

Other winners were Edward Stokes, 

Avon Cinema, Providence: Morrill Parmenter. 

State, Farmington, Me.: Lionel 

Collins, State, Waterville, Me.: Charles 

King. Satuit Playhouse. Scituate: Richard 

Boone, Concord iN. H. > 

Joanne 

Hartley. Auburn iMe.i Drive-In: Melson 

Wright, Hope, Providence: Harry Johnson, 

Portland iMe.) Drive-In: John Tetlow, 

Braintree, Braintree; Robert Duffy, Norwalk 

Drive-In: Lawrence Johnson, Castle, 

Providence: William Mm-phy, Cine Webb, 

Wethersfield, Conn., and Bill Howard, 

Danbury, Conn., drive-ins. 

Combined Jewish Appeal 

Record Boston Turnout 

BOSTON—The largest turnout ever 

registered for the Motion Picture Division 

of the Combined Jewish Appeal heard 

Rabbi David Passow of Philadelphia tell 

of the history of Israel. Edward Redstone 

was chairman of the luncheon held at the 

Hotel Bradford at which time pledges 

were given by the invited guests. George 

Shapiro, general chairman of the CJA for 

1960. and Joseph Linsey, chairman last 

year, also were present, as were more than 

50 industrymen representing exhibition, 

distribution and supply houses. 

Bernard Reimer. chairman of the business 

and professional group of the CJA, 

told the Boston contingent that "your city 

has the most consistent fund-raising record 

of any city in the United States." 

Other head table guests were Philip 

Smith. Richard A. Smith. Sumner Redstone. 

Michael Redstone, Arthur Lockwood. 

Samuel Pinanski and Dr. Benjamin 

Rosenberg, the latter the executive director 

of the CJA and the AJP. 

NE-1

advertisements, 

" 

. . . The 

Sam Pinanski Sees Bright New Era 

Depending on More, Better Pictures 

BOSTON—Sam Pinanski, president of 

American Theatres Corp. and an industry 

leader many years, said here that he believes 

the motion picture industry is entering 

a new era now that the actors' strike 

is settled. However, he warned that in this 

new era there can not be industry sm'vival 

unless everyone connected with it forgets 

personal pride and pitches in to help bring 

about the one thing that can save the industry—the 

production and release of 

more and better pictures. 

"It seems appropriate, now that the industry 

strike is finished, to look at the 

future in a more optimistic light," he said. 

"It would seem natui'al to expect that 

when the studios reopen, they will do so 

at a much lower overhead cost. At least 

this is the opinion of the great investment 

surveys in the financial field. If this is so, 

then certainly the amount of money spent 

on pictures should be lower than heretofore. 

"It should mean that many independent 

producers who formerly feared the high 

overhead of the studios will probably be 

able to take advantage of finer facilities 

to make more and more good pictures on 

a much more sound economic basis. 

"After all, the one thing our industry 

needs," Pinanski declared, "is the planning 

of things for all our industry when it 

comes to production cost, as well as the 

LO We 

Liability Insurance Rates 

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Theatres and Drive-Ins 

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Call or wrlle direct or through your broker 

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A Division of Radio Corporation ol America 

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Boston 16, Matt. HUbbard 201 23 

most economical form of distributing products 

for the theatre. All are vital today 

more than ever, so that our industry may 

keep constant supervision over the proper 

conduct of all vital problems that go to 

make up the motion picture industry. It 

is now a proven fact that no one may 

survive and prosper at the expense of the 

others. All the segments are absolutely 

indivisible and if one fails, all must fail. 

Therefore, it seems elementary that we 

must be up-to-date in our thinking in all 

branches of the industry. By keeping our 

eye on the ball together, we may hope to 

become a prosperous industry once again. 

"The formula of this result will always 

be the same—more good pictm-es distributed 

on a modern up-to-date basis so 

that the public may first be aroused to 

the desirability 

of enjoying our entertainment. 

Yet this same entertainment must 

be made available where and when the 

consumer has been educated by other segments 

I 

newspapers, etc.i 

to want to see it. There are many problems, 

real and imaginary, that come from 

all directions to hit every phase of the 

making and exhibiting of motion pictui-es. 

Yet our main objective at this time is to 

get more and more good pictui-es for our 

theatres." 

BOSTON 

Theodore Fleisher, president of Interstate 

Theatres Corp., who won an overseas 

flight via Sabena Airlines at the November 

Theatre Owners of America convention 

in Chicago, and his wife flew out of 

Boston April 28 for a 23 -day European 

visit. They will visit Brussels, Amsterdam, 

Copenhagen, Bergen, Oslo, Stockholm and 

Paris, enjoying four days in the French 

capital. This trip was arranged by the 

Pepsi-Cola Co. 

Martin Jurow, producer of "The Fugitive 

Kind" and before that of "The Hanging 

Tree," is a graduate of Harvard Law 

School and is returning here for his 25th 

class reunion this June, he informed the 

press at a luncheon at the Ritz arranged 

by Joe Mansfield of UA. "The Fugitive 

Kind" opened April 27 at the Beacon Hill 

Theatre. Jurow is a producing team with 

Richard Shepherd. Their next production 

will be the Truman Capote story, "Breakfast 

at Tiffany's." Later they will do the 

J. P. Miller original script, "Jenny Bone, 

and following that they expect to do a 

film about P. T. Barnum, "The Fabulous 

Showman." Jurow admitted to the press 

that it took the producers one year to 

secure the services of Marlon Brando for 

the leading role of "The Fugitive Kind" 

and that they had asked him 17 

times to 

take the role before he finally consented. 

While Mrs. Rosalie Levine was under- 

Koing surgery at the Peter Bent Brigham 

Hospital to correct a slipped disc condition, 

her husband Joseph, president of 

Embassy Films, spent 24 hours a day at 

the hospital, conducting his business in 

the foyer or in his own parked car in the 

hospital parking area. On one occasion he 

took over the duties of night nurse for 

Rosalie w-hen none was available and at 

another time he welcomed his exploitation 

head. Eddie Solomon, from New York in 

the parking lot. Solomon brought in the 

pressbook proofs of "Hercules Unchained" 

and Levine and George Kraska sat in the 

parked car checking and okaying the 

proofs. Mrs. Levine weathered the long 

operation well and is on the road to recovery. 

Peter Sellers made a brief visit to Boston 

to help exploit his film "Battle of the 

Sexes," a Continental Film release, w'hich 

will play the Exeter Street Theatre following 

the run of "The Would-Be Gentleman." 

Lester Hug:hes, president of the Portland 

Board of Realtors and owner-operator of 

the Nordica Theatre, Freeport, spoke before 

the Maine Real Estate Commission 

and the Maine Ass'n of Real Estate Boards 

at Augusta House April 20. He showed the 

group a Hollywood film made by the National 

Ass'n of Real Estate Boards, made 

the running commentary and later answered 

questions on the film's topic, "The 

House-Hunters." 

Phil Lamport and his bride, the former 

Catherine LaMay of Rochester, N. Y., have 

moved to a new house in Tewksbury, with 

Phil commuting daily to his post as head 

of the trailer room for National Screen 

20th-Fox feature "Crack in the 

Mirror" has been sold to the Capri Theatre, 

a Ben Sack house, for a mid-May 

opening. 

Cinema Lodge to Install 

Boston Officers May 11 

BOSTON—The annual installation of 

officers dinner-dance of the Cinema Lodge 

of B'nai B'rith for the 1960-61 season will 

be held May 11 at the Hotel Bradford 

Roof, starting at 7 p.m. 

Henri Schwartzberg, American Theatres 

Corp., is chairman of the arrangements 

committee. His aides are George Roberts 

of Rifkin Theatres and Harry Segal, UA 

manager. Those installed will be Carl 

Goldman, president: 'William Kumins. first 

vice-president; Edward 'W. Lider, second 

vice-president: Joseph 'Wolf, third vicepresident: 

Melvin Davis, recording secretary: 

Joseph Hochberg. financial secretary: 

Louis Katz, treasurer: Melvin Safner, 

warden, and Robert 'Waldman, 

guardian. 

Hartfordite in 'Bellboy' 

HARTFORD— Willie Cooper. Hartford 

comedian, is to be seen in Paramount's upcoming 

Jerry Lewis feature, "The Bellboy," 

recently filmed on Miami Beach locations. 

BRIDGEPORT 

prederick F. Lewis, 68, projectionist at 

Loews Majestic Theatre, died suddenly 

while visiting relatives in nearby Stratford. 

He was one of the first projectionists 

to be licensed in this city and was treasurer 

of Local 277. lATSE. His wife Nettie and 

son Robert survive. 

suims 

NE-2 BOXOFFICE May 2, 1960

STARRING ANTON biFFRING 

ERIKA REMBERG^ YVONNE MONLAUR-AJUUANWINTLE-LESLIEPARKYN PRODUCTioN.ANDSTARRmG200 WORLD FAMOUS CIRCUS ACTS 

20 Winchester Street 

EMBASSY PICTURES 

JOSEPH LEVINE 

CORP. 

B«ton, Massachusetts

NEW HAMPSHIRE 

•The Manchester Union-Leader, largest 

daily newspaper in New Hampshire, 

has published two more editorials concerning 

the motion picture business. A lengthy 

one, "Hooksett Revolts Agaiiist Smut." 

commented on a new move spearheaded by 

the Underhill Elementary School Parent- 

Teacher Ass'n to stamp out the showing 

of indecent films in the Hooksett area. 

The Union-Leader said "the management 

of the offending theatre contends that he 

'has a 'legal right' to show these films. 

although, obviously, he does not have a 

moral right. Fortunately citizens have 

some 'legal rights,' too. Citizens of Hooksett 

are frankly fed up that their community 

is being used as a dumping ground 

for films that the theatre management 

would not dare to show in Manchester." 

Another editorial, "Public Opinion Triumphs," 

referred to Frank Sinatra's new 

decision not to hire Albert Maltz, alleged 

Communist, to write the script for a film 

and said "Producers Otto Preminger and 

Stanley Kramer, who also have hired accused 

Communists, should have the common 

sense to follow Sinatra's example." 

William Montague. 64. general manager 

of the Union Leader Corp.. publisher of 

the Manchester Union Leader and New 

Hampshire Sunday News, died in his sleep 

at his home in Manchester. He was instrumental 

in carrying out the papers' 

strict censorship of theatre advertisements. 

A native of Boston, Montague had been 

in the newspaper business for 42 years, 

holding advertising and executive positions 

in several New England cities before coming 

to Manchester. 

Rev. Fay L. Gemmell, pastor of Grace 

Methodist Church in Keene, has asked 

•President Eisenhower to begin a nationwide 

investigation of the obscene-movie 

problem. The request was a follow-up on 

the clergyman's recent sermon on "The 

House That Jack iThe Ripper 

i Built," 

referring to the controversial horror film 

that was banned by theatres in several 

New Hampshire communities after Governor 

Wesley Powell had recommended such 

action. 




it is without equal It has 




HOLLYWOOD AMUSIMINT CO. 

3750 Oakton St. • Shokle, lllinoli 

Cecil Tibbets Appointed 

Manager in Barre, Vt. 

BARRE, VT.—Cecil Tibbetts, a retired 

police sergeant from Nashua, N. H., has 

replaced Paul Barker as manager of the 

Paramount Theatre. Barker will direct a 

theatre in Woburn, Mass. 

Tibbetts' appointment was announced by 

L. H. Bridgham, president of Bridgham 

Theatres, which has headquarters in Dover, 

N. H., and operates 12 New England 

theatres. 

Tibbetts has been in Miami Beach, Pla., 

the last two years as manager of the 

Lincoln Theatre. Before that he operated 

the Playhouse Theatre in Randolph for 

four years. A native of Marshfield, Tibbetts 

is married and the father of five 

children, all married. He has five grandchildren. 

VERMONT 

•The Mountain View Drive- In in Winooski 

opened its new season April 16, 17 

with a two-day grand opening special 

which included a coupon published in 

Burlington newspapers to "admit the 

driver of this car free" during the weekend 

attraction. The initial screen program 

included the Rock Hudson film, "The 

Golden Blade," and the Debbie Reynolds 

picture, "This Happy Feeling." 

On April 15, 16 the Burlington Drive-In 

on the Shelburne road, Burlington, presented 

a program described by the management 

as being "especially for school 

children on Easter vacation." It Included 

a comedy hit and Walt Disney's "Toby 

Tyler." 

The Small Business Administration has 

approved a proposed research study of 

Vermont's tourist and recreation trade. 

The study is expected to get under way 

around July 1, with participation by faculty 

members at the University of Vermont, 

Norwich University, Middlebury 

College, St. Michael's College and Windham 

College. 

Forbes Magazine Praises 

Rackmil as Businessman 

NEW YORK—The April 15 issue of 

Forbes, business and financial magazine, 

carries a profile of Milton R. Rackmil, 

president of Universal-International, under 

the heading of "The Man Who Travels 

Light." 

It singles him out as an executive who 

watches the overhead "in an industry 

more notable for temperament and transitory 

glory than for sound business practices." 

It says he "seems to have found 

the secret of money-making in post-TV 

Hollywood" by "traveling light at a time 

when most of his rivals are still staggering 

under a huge load of overhead." 

Rackmil is quoted as saying that "I'unning 

Universal is no different than running 

General Motors. You've got to keep 

your costs low, and sell and merchandise 

your product." 

The article cites figures showing that 

U-I and Dccca Records, parent company 

of which Rackmil is also president, ai'e 

in excellent financial shape. 

HARTFORD 

. . 

attorney Theodore J, DiLorenzo, son of 

the late industry pioneer Anthony Di- 

Lorenzo, has been nominated for chairmanship 

of the Hartford County Young 

Republicans . John L. Calvocoressi, former 

vice-president and treasurer of Bercal 

Theatres ihe continues to retain shares in 

the Manchester Drive-In Theatre Corp. 

with Bernie Menschell), has been made a 

partner in the Hartford law firm of Pelgrift, 

Dodd & Blumenfeld. Calvocoressi 

has been associated with the latter concern 

for the past three years. 

A. Leo Ricci, owner of the first-run 

Capitol Theatre. Meriden, has been elected 

to the board of corporators of the Meriden 

Hospital ... A Warner Bros, location 

troupe, headed by producer-directorwriter 

Delmer Daves, will film scenes for 

"Parrish," starring Troy Donahue. Claudette 

Colbert and Karl Maiden, the latter 

part of May and early part of June, 

headquartering at the Hartford Statler 

Hilton Hotel. 

John Scanlon jr., operator of the Strand, 

Winsted, continues to come up with unique 

gimmicks for children's Saturday matinee 

programs. On a recent afternoon, he distributed 

free trading cards to his youthful 

patrons. 

Mrs. Marilyn Landers Vicas, daughter 

of George E. Landers, Hartford division 

manager, E. M. Loew's Theatres, and Mrs. 

Landers, had the role of Fiordiligi in the 

Hartt Opera-Theatre Guild's production 

of Mozart's "Cosi Fan Tutte," staged in the 

Talcott Auditorium April 27-30. Mrs. Vicas. 

who toured two and a half years with the 

national company of "Oklahoma!" is wife 

of Dr. Ben Vicas, a radiologist, and mother 

of four youngsters, Deborah, 8; Pamela, 6; 

Patricia, 5, and Gregory, 3. Despite family 

duties, she continues to schedule occasional 

concerts and operatic performances along 

the Atlantic seaboard. 

NEW HAVEN 

n 1 Monty, for many years in the exhibition 

end of the industry in Connecticut, 

has turned to television of late, 

starring in a kiddies program. Little Circus, 

over WJAR-TV (Channel 10 1. 

Ex-Hollywood star Madeleine Carroll, 

now wife of Life magazine publisher Andrew 

Heiskell, was sparking interest in 

Connecticut's Mental Health Week observance. 

May 1-7. She has been active for 

many years as a volunteer worker in mentally 

ill rehabilitation and also aiding the 

blind and emotionally disturbed children. 

Mrs. Heiskell serves as chairman of Operation 

Friendship, a phase of the work sponsored 

by the Connecticut Ass'n for mental 

health. 

Screens Roger Garis' Story 

AMHERST, MASS.—Columbia has slated 

early release of Hammer Films Productions' 

"Never Take Candy Prom a Stranger," 

based on a play, "The Pony Cart,'" 

by Roger Garis, former newspaperman now 

here. 

living 

;eari. 

NE-4 

BOXOFFICE May 1960

long 

Vancouver Holidays 

Rated Best in Years 

VANCOUVER—Business at the theatres 

over the Easter holidays was the best in 

years. Leading the town's grossers were 

"Operation Petticoat" and "Wake Me When 

It's Over," the latter in its second week. 

Capitol—Woke Me When It's Over (20th-Fox), 

2nd wk Good 

Cinema Guns of the Timberlond (WB) Fair 

Orpheum Visit to o Smoll Plonet {Para). . . .Average 

Plaza—A Dog of Flonders ;20th-Fox), 2nd wk. Good 

Stanley Ben-Hur (MGM), 6th wk Good 

Strand Kidnopped (BV), 2nd wk Good 

Studio Room ot the Top (IFD), 24th wk Good 

Vogue Operation Petticoat (U-l) Excellent 

"Please Don't Eat the Daisies' 

Impressive 130 in Toronto 

TORONTO—The one new feature of the 

week, "Please Don't Eat the Daisies" at 

Loew's. gave an excellent account of itself 

at the boxoffice. as did "Can-Can" at the 

Tivoli and "Ben-Hur" at the University, 

the latter two being holdovers. 

(.Average Is 100) 

Eglinton K'dnopped (BV), 2nd wk 100 

Hollywood A Touch of Larceny (Para), 2nd wk. 115 

Hylond I'm All Right, Jack (20tti-Fox), 5th wk. 100 

Imperiol^Visit to o Small Plonet (Para), 2nd wk. HO 

Loew's Please Don't Eat the Daisies (MGM).. 130 

Nortown Operation Petticoat (U-l), 3rd wk 100 

Odeon-Carlton Once More, With Feeling 

(Col), 4th wk 105 

Tivoli Can-Con (20th-Fox), 4th wk 130 

Towne Behind the Great Wall (Cont'l), 3rd wk. 100 

University Ben-Hur (MGM), 1 8th wk 1 30 

Uptown The Snow Queen (U-l), 2nd wk 110 

All Montreal First-Runs 

'Good' or 'Excellent' 

MONTREAL — First-run exhibitors reported 

continued success with holdovers 

such as "Ben-Hur," "Room at the Top" 

and a few others such as "Visit to a Small 

Planet," "Home From the Hill" and "Wake 

Me When It's Over." The boxoffice results 

for the Easter weekend were good, reflecting 

partly, exhibitors said, the fact that 

the unsettled weather retained a number 

of people in town. In other theatres, attendance 

was also reported holding up and 

generally operators said they were "satisfied" 

with results being obtained. 

Alouette Ben-Hur (MGM), 18th wk Excellent 

Avenue Room ot the Top (Cont'l), 19th 

wk 

Excellent 

Capitol Visit to o Small Planet (Para), 2nd wk. Good 

Imperial Windjommer (NT&T), 8th wk Excellent 

Kent Sapphire (U-l), 4th wk Good 

Loew's Woke Me When It's Over (20th-Fox), 

2nd wk 

Good 

Outremont and Westmount Kidnapped (BV), 

2nd wk 

Good 

Palace Home From the Hill (MGM) Excellent 

Snowdon—A Dog of Flanders (20th-Fox), 2nd 

wk 

Excellent 

Chas. Schlaiier Explores 

Opening European Offices 

NEW YORK—Charles Schlaifer, president 

of the Charles Schlaifer advertising 

agency, left for Europe April 20 on 

his second exploratory trip abroad. He 

recently returned from a field trip to 

Puerto Rico. 

In Europe, Schlaifer will spend six 

weeks surveying the practicality of opening 

offices in Paris, Rome and London because 

of increased activity in production 

abroad, both by independent producers 

and foreign film-makers. This increase 

in filming has led to plarming advertising 

far in advance, such as the recent advertisement 

in the New York Times announcing 

the start of production in Israel 

of Otto Preminger's "Exodus" and the 

dates of the picture's premieres late in 

1960. 

BEST wishes:—Bob Johnson, manager of the Rank exchange in Montreal 

until it was closed April 1, received best wishes from friends and well-wishers in 

the theatre, television and sports fields at a cocktail party held at the United 

Amusement Corp. quarters recently. Left to right: Tom Cleary, Consolidated Theatres; 

Bill Trow, Montreal Poster Exchange; Johnson; George Desounis, U.4C: Art 

Bahen, division manager; Nat Gordon, D. English & Co., and William Lester, UAC. 

'Swamp Fox' Is Banned 

Because of British View 

OTTAWA—Following one presentation 

of Disney's "Swamp Fox" at Barrie which 

resulted in protests by newspapers and 

various individuals, the picture has been 

banned for further showing in Canada on 

the ground that it is objectionable and a 

number of bookings have been canceled. 

The story deals with incidents during 

the American Revolution back in the days 

of 1776 and the view was taken that the 

film placed the British troops in an unfavorable 

light. 

A sample of the newspaper criticism on 

"Swamp Fox" was the comment in the 

Chesterville Record by the publisher and 

editor H. K. Graham who said in part: 

"The Disney brand of history is sometimes 

hard to take but when it comes 

served with a gravy of stupidity, then we 

rebel. The main character may have been 

the answer to a maiden's prayer but to us 

he is a pain where we wear our pants." 

Ottawa Junior Board 

Fined for Bingo Gaming 

OTTAWA—The Junior Board of Ti-ade 

here pleaded guilty to a gaming charge at 

a hearing before Magistrate Joachim 

Sauve. Sauve then imposed a fine of $50 

following a statement by crown attorney 

Raoul Mercier that the board had been 

warned it was breaching the criminal 

code "but they went ahead anyway." The 

Junior Board of Trade was the first of 

three local organizations to receive a sentence 

in the di'ive against lotteries or 

bingo games. The other two are Sam Taller 

of the Ottawa Auditorium and the 

Kinsmen Service Club, both charged with 

operating bingo games. 

To Colleges for Ne'w Talent 

HOLLYWOOD—Roger Corman, president 

of Filmgroup, will leave May 15 on a 

14-day swing of universities and colleges 

to interview upcoming graduates in theatre 

arts. Corman will scout for actors as well 

as writers and directors, and those selected 

will be brought to Hollywood for indoctrination 

in practical film production. 

U.S. Coin Discount Jars 

Cities Along Border 

OTTAWA—Complaints spread far and 

high, following imposition by Canadian 

banks of a stiff discount on U. S. coins, 

which ranged from a cent on a dime to four 

cents on a U. S. 50-cent piece. 

U. S. paper money long has been discounted 

approximately 5 per cent. 

However, following a stampede by holders 

of U. S. coins to get rid of them without 

taking the loss, the situation has settled 

down. 

Operators of vending machines protested 

that the sudden change would cost them 

many thousands of dollars. Municipalities 

also were aroused because many U. S. 

coins find their way into parking meters. 

Famous Players Canadian announced no 

U. S. coins would be accepted at all. However, 

Odeon Theatres ruled the coins would 

be accepted at the regular bank discounts. 

The Canadian Automatic Merchandising 

Ass'n complained that the vending machine 

business would lose an estimated 

million dollars a year. Merchants in border 

cities, such as Cornwall across from 

Massena, N. Y., faced a big loss in trade 

because they had always taken U. S. silver 

at par. The tomist resorts also got into the 

act. 

The discount question reached the floor 

of Parliament, but cabinet spokesmen 

argued it was the banks and not the government. 

But after most Canadians cleaned their 

pockets of the U. S. coins, near quiet retm-ned 

to the money front; but the tourists 

are yet to come with their U. S. small 

change. 

Ahead on Eight Films 

HOLLYWOOD—Robert L. Lippert returned 

from New York huddles with 20th- 

Pox toppers and reported his Associated 

Producers has been given an okay to launch 

eight more low-budget films for 20th-Pox 

this summer. First to go will be "Desire in 

the 

" 

Dust. projected by the production 

unit. 

BOXOFFICE May 2, 1960 K-1

. . The 

24) 

. . Harry 

and 

. . With 

TORONTO 

pollowing the transfer of William Leslie 

to Ti-enton, Ont., to manage the 

Odeon. Murray Han-ison has been appointed 

manager of the Roxy at Acton by 

Steve McManus, Ontario district manager 

for Odeon Theatres proceeds from 

. 

the Tri-Bell Club's benefit show Sunday 

night at the Uptown were turned over to 

the building fund of the Ontario Society 

for Crippled Children. The show^ last year 

netted $5,800 for the Society. 

A rumor that Gina Lollobrigida and her 

husband had bought the MacKendrick estate 

at nearby Oakville for $100,000 was 

quickly denied. The Italian star is not expected 

to move to the Toronto area for 

several months because of film commitments 

in Hollywood and the pmxhase of 

a residence has been postponed . . . 

With 

"Ben-Hur" in its 18th week at the University, 

Saturday morning youth performances 

was started with admission at 99 

cents. 

. . . 

At the International Film Festival in the 

Avon at Stratford, a total of 23 features 

from foreign countries will be screened at 

matinee and evening performances during 

the two weeks starting August 22 

There was some raising of eyebrows 

among local exhibitors when Disney's 

"The Shaggy Dog" played two performances 

last week in the hall of Donway 

United Church at 25 cents admission. 

A morning juvenile show under the 

sponsorship of the Brantford fire department 

was organized by Manager W. J. 

Burke at the Capitol there. On stage was 

Cap'n Andy, comedian-cartoonist . . . Mrs. 

A. J. Lamie, chairman of the 'Variety 

Clubs women's committee for the Variety 

International convention, is busy on arrangements 

for the women's program during 

the sessions May 31 to June 4 in the 

Royal York Hotel. Many valuable gifts and 

prizes have been secured for the ladies 

luncheon. 

senefine 

In Toronto for the opening of "Pleasa 

Don't Eat the Daisies" at Loew's, Producer 

Joe Pasternak charged that some 

producers are taking advantage of a more 

liberal Production Code by making a burlesque 

of sex. and he accused various stars 

of digging their own artistic graves by 

foolish actions, saying they should remember 

they were working for the public. He 

told a press conference that he was opposed 

to "deliberate smut" but had no objection 

to such pictures as "Room at the 

Top" or "The 400 Blows." Pasternak enjoyed 

visits with several of his relatives 

who are residents of Toronto. 

The Toronto branch of the National 

Film Board has moved into quai-ters in 

the new multimillion dollar Mackenzie 

building at 1 Lombard St., built by the 

government for its local offices. 

VANCOUVER 

1 

. . . 

T)aylight saving time went into effect Sunday 

and will extend to mid-September 

Earl McMillan of the Studio 

. . . returned from a boat and auto trip to San 

Francisco . . . Dick Letts. Strand manager, 

returned to work after throat surgery 

Barney Regan, Cinema manager, 

was home ill. 

Stone Productions, which was putting on 

a film festival in Winnipeg, was fined a 

maximum of $40 and costs for violation of 

the Lord's Day act by charging admission 

for "The Cranes Are Flying" at the Uptown 

Theatre there . Howard of Theatre 

Equipment Co. is back at work after 

a brief trip to the hospital. 

. . . 

Local businessmen and the editor of the 

local newspaper are giving H. J. Selinger, 

operator of the Star Theatre in Unity. 

Sask., their support in his refusal to pay a 

municipal amusement tax The Vancouver 

Sun had praise for the local council 

criticism of advertising on theatre fronts 

promising more horrors than the film delivered 

! 

. . 

The Avon, operated by a Chinese group 

on the east side, may be closed and converted 

to other uses . . . The court ruled 

for CAPAC and ordered Prank Dubelt, 

owner of the Star Drive-In at Preeceville, 

Sask., to pay damages plus costs for playing 

unauthorized music. An injunction also 

was issued . Dick Letts. Strand manager, 

who pulled a ligament, hobbled around on 

a cane for awhile. 

n 2 yeors for $5 D 

D Remittance Enclosed D Send Invoice 

THEATRE 

STREET ADDRESS 


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I year for $3 D 3 years for $7 

POSITION.. 

umm THE NATIONAL FILM WEEKLY 52 issues a year 

825 Van Brunt Blvd., Kansas City 24, Mo. 

OTTAWA 

The 1960 Academy Awards Sweepstakes 

sponsored by the Ottawa Theatre 

Managers Ass'n and the Evening Citizen 

came to a finish April 22 with the holding 

of the tie-breaking competition on the 

stage of the Capitol for the 17 finalists. 

The best score in the final quiz was made 

by Kenneth McDonald, who received the 

first award of a BOAC roundtrip flight to 

England for two persons, the presentation 

being made by jetliner stewardess Greta 

Dodds. A second prize of $150 cash went 

to Ti-ent Gough. 

Reopening for the season, the Britannia 

Drive-In teamed with the Rideau on the 

package bill. "1001 Arabian Nights" and 

"The Flying Fontaines." Both are units 

of 20th Century . . . The theatre of the 

National Museum of Canada has closed its 

series of free Satui-day morning juvenile 

film shows which started six months ago. 

For the final program the top picture was 

"White Wilderness." 

. . . All 

Manager Charles Brennan continues his 

Elmer the Elephant safety theatre parties 

on Saturday mornings with the cooperation 

of the Ottawa Safety Council, Board 

of Trade and the Citizen. Admission is 

25 cents for children. 50 for students and 

65 for adults. Prizes are given 

four ozoners in this area are finally in operation, 

with the opening of the Star-Top 

at Cyrville by Len Larmour and the Aladdin 

by Ben Preedman, who also has the 

Auto-Sky here. Del McGihon has opened 

the Hi-Way at Renfrew for the Ottawa 

Valley Amusement Co., w-hile L. J. Williams 

has tm-ned on the lights for his Port 

Elmsley near Smiths Falls. 

Jim Chalmers of the Odeon Ehndale got 

a second week with "Upstairs and Downstairs" 

as did Ernie WaiTen on "Our Man 

in Havana" at the Elgin. Bill CuUum of 

the Famous Players Capitol has a stage 

booking May 9 of Jose Greco and his Spanish 

dancers . the reduction of the 

amusement tax by the Ontaiio government. 

R. E. Maynard has announced new 

low prices at the Fi-ancais, the top evening 

admission being 59 cents and for matinees 

.39. 

'Blows' Goes Three Weeks 

TORONTO — The Christie, a unit of 

Canadian Odeon Theatres which specializes 

in foreign-language product, held "The 

400 Blows" for a third week. This picture 

was made in France and has English subtitles. 

At the Radio City. Vic Simone 

brought in two Russian features. "Twelfth 

" 

Night " "Malva. for the current double 

bill, which followed "The Sisters." also 

from the Soviet. The International Cinema 

-secured a second week with "The Chaplin 

Revue." which is a combination of several 

Chaplin comedies. A group of five Odeon 

" 

houses held "Carry on. Teacher for a second 

week. 

Grounds Too Wet 

TORONTO—Something new in reasons 

for postponement was given for the delay 

in opening of Al Gazer's Breezes Drive-In 

at Brantford. When the Breezes did not reopen 

as scheduled, announcement was 

ninde that it was "due to wet grounds." 

I.H. 

K-2 BOXOFFICE May 1960

I 


ERIKA REMBERG -YVONNE MONLAUR- A JULIAN WINTLELESLIEPARKYN production.and starring 200 WORLD FAMOUS CIRCUS ACTS 

CONTACT YOUR JirnaniaarL. A ^nXennationaL EXCHANGE 

I. H. ALLEN 

130 Carlton St. 

TORONTO, CANADA 

E. V. ATKINSON 

5975 Monkland Ave. 

MONTREAL, CANADA 

ASTRAL FILMS 

MIKE 

MANDELL 

501 New Hargrove BIdg. 

WINNIPEG, CANADA 

LIMITED 

JACK 

GOW 

714 Eighth Ave., West 

CALGARY, CANADA 

ST. 

E. WHELPLEY 

162 Union St. 

JOHN, CANADA 

A. E. ROLSTON 

2182 W. 12th Ave. 

VANCOUVER, CANADA

. . . Peter 

. . 

I 

MONTREAL 

Domeo Goudreau, manager at Paramount, 

was elected president of the Montreal 

Film Board. Goudreau, 

who served as 

vice-president for the 

last year, succeeds 

Bill Guss of MGM. 

Gerry Chernoff . manager 

at 20th-Pox, was 

elected vice-president. 

Bob Johnson, manager 

of the Rank 

Films Distribution 

which has just now 

passed out of existence, 

Romeo Goudreau 

was replaced 

as honorary secretary 

by Morris Diamond, manager of International 

Film Distributors. Miss M. 

Casey, secretary to Paul Vermet, secretary 

of Quebec Allied Theatrical Industries, was 

succeeded as secretary of the Board by 

Mrs. Elsie Butler, of International Film 

Distributors. 

The Orpheum on west St. Catherine 

street, for the past two years home of the 

Theatre du Nouveau Monde, May 15 will 

shift to motion pictures, offering outstanding 

French productions. The theatre, having 

a seating capacity of 1,200, will be one 

of the largest on St. Catherine street devoted 

to French-language films. The management 

has announced that already 

booked are such films as "Rue des Praii'ies," 

starring Jean Gabin, "La Sentence" with 

Roger Hanin, Robert Hossein and Marina 

Vlady, and "L'Extase" with Pascale Petit. 

France Films is bringing to Montreal's 

St. Denis Dany Robin and Georges Marchal, 

well-known stage and screen stars. 

Dany Robin is well known as the star in 

"Le Silence Est d'Or," "Le Plus Joli Peche 

du Monde" and "Une Histoire d'Amour" . 

The T. Eaton Co. attracted great crowds 

in the first noncommercial presentation 

of the documentary film. "The Royal Revue." 

produced by the National Film Board 

of Canada when Queen Elizabeth II and 

Prince Philip visited Canada and the 

United States last year for the official 

opening of the St. Lawrence ship canal. 

Astral Films reported excellent business 

was being done by the English version of 

"Adam and Eve" at the Strand . . . Georges 

Lefort has purchased the Ville-Marie Theatre 

from J. Gagne. The Ville-Marie has 

430 seats and is equipped for CinemaScope 

Bronstein, shipper at Atlas Films, 

. . . 

is obtaining passport papers to travel to 

Israel where he plans to spend six months 

studying Seen on Filmrow were Cpl. 

Couillard, Canadian Air Force base at St. 

Johns; J. M. AriMn, the Pointe-Claire The- 

In Eastern Canada 

For prompt service, technical Know-How, 

All repairs and Large stock of 

replacement parts 

Remember 

BEST THEATRE SUPPLY REG D 

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Montrcol 

VI 2-6762 

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• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• REVIEWS OF FEATURES 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• SHOWWANDISING IDEAS 

THE GUIDE TOiBETTER BOOKING AND B U S I N E S S - B U I L D I N G 

you 

mab) 

Telescope Gadget Built 

For 'Angry Red Planet' 

A special telescope-type gadget was constructed 

by th3atre artist Frisco Gutierrez 

for "The Angry Red Planet" at the Plaza 

Ready for "outer space" is Plaza craftsman Frisco 

Gutierrez, who constructed the impressive gadget. 

The photo shows the telescope mounted on a 

government floodlight frame. The boys are wearing 

space suits supplied by the local Air Force recruiter. 

in El Paso, Tex., managed by Bill Chambers. 

The gadget, such as is used by 

moon-gazers and to attract toui-ists atop 

big city skyscrapers, was in the form of a 

15-foot telescope. From a building contractor 

was purchased a ten-foot section 

of tubular heavy-gauge cardboard, the 

type used for forming a pillar-mold in 

concrete design and construction. This 

cost Chambers $8. Fred Erhard, one of 

the projectionists at the Plaza, had an outdated 

television magnifier condenser 

among his collection of electronics. 

The condenser, unlike the glass or quartz 

type, is oblong, made of heavy plastic, and 

is filled with a clear oil. It is bubble-free 

to get a perfect definition. 

The actual mechanism of the telescope 

is contained in the base, a box about a 

foot square. As a curious patron peers into 

the telescope he sees a reproduction of a 

11x14 title card still. Suspended in "outer 

space" is a five-and-dime store spider 

with spring-hke legs. Two Christmas tree 

balls are also in the box, "suspended" to 

represent planets. A 40-watt. llO-volt incandescent 

lamp gives the correct amount 

of illumination for the desii-ed results. The 

entii-e unit is mounted on a tripod floodlight 

frame. 

Manager Chambers estima.ted the entire 

telescope cost about $25. Each moming 

during the nin it was placed out front and 

remained there until the boxoffice closed. 

Citations by Theatre and Police Foster 

Good Driving; a Fine Seasonal Gimmick 

Eric H. Rose and the Trans-Lux Krim 

Theatre, which he manages, have entered 

a partnership with the Highland Park 

police department in the cause of traffic 

safety. The theatre is situated at 16473 

Woodward Ave. in the Highland Park 

suburb of Detroit. 

Rose, the Krim and the police are collaborating 

on Traffic CoiU'tesy Citations, 

such as reproduced herewith. A policeman, 

noting a courteous act of car operation, 

stops the driver and writes out a citation 

on bristol 3%x7'/2 inches—which is good 

for two tickets anytime it is presented at 

the Krim boxoffice. 

To make it more impressive, each card 

has a space for the signature of Manager 

Rose. 

Carbons of each citation issued are kept 

for record purposes. 

Rose figures the promotion is good for 

two or three months each year. 

An excellent response was reported by 

Rose to a contest kicked off in the Highland 

Parker-North End News by a story 

asking for opinions on what constitutes 

"a touch of larceny." Guest tickets were 

awarded to the most amusing and clever 

entries (25 words or lessi. The reader 

promised "special awards." and did not 

define the prizes. The film was "A Touch 

of Larceny." 

iJCL.N^t .NUMULK N9 lOJLt 

TRAFFIC COURTESY CITATION

Citation Winners for March, 1960 

Don Gates, assistant manager, LaVista Theatre, Pampa, Tex. His "talking" crow ball)- 

hoo out in theatre front helped sell extra tickets. It consisted of a crow in a cage 

and Gates doing "crow talk" over theatre intercom. 

Robert Fitzhugh, Center Theatre, Palmer, Alaska. Moved theatre's projector into 

back of convertible car every week or so to tell townsfolk about the big, big 

screen and the big, big pictures at the Palmer. 

Xions' With New Ads 

Big in Airer Revival 

The actors strike with its threat of slowing 

good product was on the mind of Bill 

Corbett, manager of the Cowtown Drivein 

at Fort Worth, Tex., when he decided to 

try a revival showing of "The Young 

Lions." 

"As you know, this pictiu-e did not do 

top business when it was first released, 

though it is a very fine film in every way." 

Corbett comments. "All the theatres had 

played the picture two or three times in 

the past, and all used the same prepared 

advertising campaign. With this in mind. I 

Leroy Ramsey, manager of the Hollywood Theatre, Fort Worth, Tex. For the "Li'l 

Abner" promotion he and assistant Charles Wyche put over, making it "a ball" 

for themselves and public. 

Joe Carlock, manager, Pitt Theatre, Lake Charles, La. For original use of cartoon 

figures to brighten up his theatre ads. 

Wh, SI,*. 

bMwflcT 

fl/bung 

Lions 

Malcolm J. Thompson, manager oj the Fine Arts Theatre, Dallas, Tex. fôt many 

years from Scotland, Thompson did himself proud in promotion of "The Bridal 

Path," a film involving his native land. 

Ed Linde:r, manager. Gopher Theatre, Minneapolis. "'Masters of the Congo Jungle" 

campaign. 

Harry Botwick, regional manager, Florida State Theatres, Miami. Arranged ultraswank 

exclusive premiere of "Can-Can" for guests of big beach hotel as part of 

world premiere festivities. 

P. Milner, relief manager at Majestic, Mitham, Surrey (southwest London). For his 

fine campaign on "The Stranglers of India." 

WaRKEN K. Burdick, manager Fox Theatre, Turlock, Calif. His "Navy" launching 

of "Operation Petticoat" is a model of thoroughness. 

Robert N. Dain, manager. Koltown Theatre, Norton, Va. For his front ballyhoo on 

"Li'l Abner," which really aroused the townsfolk, giving him the theatre's biggest 

Sunday in ten years. 

Merchandise Exhibits 

In Big Upstairs Lounge 

When P. J. Cordier was transferred to 

the Rex at Nordbury in southeast London 

by the Associated British Cinema, he was 

impressed by the size of the upstairs Circle 

lounge. The constant showman that he 

is, his regret was that all that magnificent 

space was "going to waste." He didn't let 

the matter rest for long. 

Leading manufacturer representatives 

and retailers were contacted and told of 

the fine space available at the theatre for 

exhibition of their merchandise. 

"The response was short of fantastic," 

Cordier writes, "and soon I had enough 

would-be exhibitors for the entire year. 

"Now to make the deal worth while I 

had to persuade my patrons to use the 

Circle lounge as much as possible while 

waiting for the change in programs, etc. 

With this in mind, I designed a quadsize 

poster telling about the lounge and 

inviting patrons to sit in comfort upstairs." 

The local paper printed a front-page 

spread on the Rex Theatre merchandise 

exhibit. Now Cordier has a waiting list. 

Among the advantages, according to Cordier, 

is that he has an almost unlimited 

supply of prizes for competitions he decides 

to put over. 

It's Better Than Ever 

At Cinema in Buffalo 

Business this year at the Cinema, 450- 

seater in Detroit, has been better than ever. 

Manager James J. Hayes reports he played 

"The Mouse That Roared" three weeks, 

"The Last Angry Man" five weeks and he 

had "Toby Tyler" in its sixth week "still 

going strong." Special cards were mailed 

out for "Mouse," and Important people in 

the liquor business were invited to a 

screening. 

^MARION 

BRANDO 

rj^tTi^riTviT] I 

' '"^"^'^'""' 

MONTGOMEIDr 

CUFT 

DEAN 

MARTIN 

Three-column ad arranged by Bill Corbett of the 

Cowtown Drive-ln ot Fort Worth for a revivol of 

"The Young Lions." 

. . . 

made up my own ads and WTOte my own 

radio spots." 

Corbett reports the picture, which he 

bought reasonably, kicked off his spring 

season at the drive-in with a bang 

"I did business like the old days!" 

Corbett contends that there are many 

pictures that are two or three years old 

that are good enough to merit a rerun 

with a new advertising campaign. 

One of Corbett's ads on the film simply 

contained a large illustration of a lion and 

the title and star names. 

Five More Stars Added 

To Clark Hall of Fame 

Joan Ci-awford, Gai-y Cooper, Humphrey 

Bogart, Cai-y GraJit and Ingrid Bergman 

were selected by i>ati-ons of the Clark Theatre 

in Chicago to be added to the theatre's 

Hall of Fame. This was the second annual 

poll. EiUai-ged pictm-es of the five will go 

up with the original ten selected for the 

Clark's p)ermanenit display. 

An Unusual Gimmick 

An unusual ginmiick for "The Waj-rior 

and the Slave Gii-1" was the fiêe admission 

offer advertised by Walter Guarino, manager 

of the Saenger in New Orleans, to all 

men 6 feet 7 or more with wives or "dat.es" 

4 feet 8 or less. No taker was reported, 

but that wasn't the purpose. The pitch was 

mentioned daily in newspaper advertising 

and in the newspapers. Many wondei-ed 

if there actually was such a couple In the 

city. 

-70— BOXOFFICE Showmandisei May 2, 1960

5x6 

Book oi Kings Helps 

Tell 'Sheba' Slory 

1 

A small, 12-page booklet Inches) 

conceived and designed by Joe Carlock. 

manager of the Pitt Theatre at Lake 

- 

Charles, La., paid high dividends, compared 

to its cost, on "Solomon and Slieba." 

:- Carlock must be well versed on the Bible, 

for the brochiu'e shows an intimate feeling 

by the author for the Old Testament story 

of King Solomon and the Queen of Sheba. 

"Unforgettable Moments From the Great 

Motion Picture 'Solomon and Sheba,' " 

this on the frontispiece aptly describes the 

contents. On each of the nine following 

p>ages is a scene from the picture, beneath 

which are explanatoi'y lines prepared by 

Cai'lock. These include several verses from 

the Book of Kings relating the episodes 

depicted in the film. 

One thousand of these inexpensive booklets 

were passed out to patrons in advance 

of "Solomon and Sheba" by the ticket 

taker or at the boxoffice. The booklet emphasized 

the biblical backgi-ound of the 

fihn as nothing else could. 

The Carlock brand of showmanship is 

bringing results in Lake Charles. The 

trend of grosses since he was appointed 

has moved in the upward direction. This 

showman ti-ies to sell each package, and 

he directs the main force of each campaign 

on the age gix)up for which the film was 

primai-ily made, always remembering, of 

course, that people of all ages are alike. 

When "Jack the Ripper" was booked. 

Carlock got in touch with Borgini wlho 

conducts a Saturday night program, of 

chiller films on KPLC-TV. The result was 

a far out of the ordinary ballyhoo. Borgini, 

you di-€sssed in black as on his television show, 

was driven around town in a horse and 

buggy by a colleague, also in black, with 

signs plugging the shock television program 

and "Jack the Ripper." The horse 

and buggy was supplied by the theatre. 

Borgini also plugged the picture on his 

show, and on a Teen Time show on which 

he appeared as a guest. 

Tieup With VFW to Back 

Marble Contest Urged 

Such pictm-es as "A Dog of Flanders" are 

fine for a tieup with the annual marble 

contests sponsored by the Veterans of 

Foreign Wars, suggests Ken Prickett, executive 

secretary of Independent Theatre 

Owners of Ohio. 

Drive-in operators should stage the event 

at the outdoorer. while indoor houses can 

issue passes to the finalists for a picture 

with kid appeal. 

A ten-foot circle with a relatively flat 

surface is about the only requirement for 

the playing surface. It is suggested that 

city, disti-ict and perhaps state finals cculd 

be held at a drive-in just prior to the showing 

of the picture. With proper contact, 

radio stations would cover the contest 

"blow by blow." The VFW fm-nishes the 

medals and arranges for winners to at- 

— tend the next level of competition. 

^'^ "Contact your local VFW posts and start 

making arrangements for your marble 

contests." Prickett suggests. "Go to the 

newspapers, radio stations and to your 

post youth activities director and benefit 

from this most worthwhile cause. 

Two Selling Ideas . . . Party for Orchid Girls 

And Pass Gimmick Good at 

Supermarkets 

Dave Dedrick of KELO, in Sioux Foils, S. D., hosts his orchid award working girls of the day to coffee 

and "The Best of Everything." 

A couple of out-cf-the-routine selling 

ideas comes from Cliff Knoll of the State 

Theatre at Sioux Palls. S. D. The two are 

virtually cost-free. 

The screen attraction was "The Best of 

Everything," but the gimmicks are of general 

application. 

After an arranged schedule of paid announcements 

on radio station KELO, Knoll 

was reminded that the station broadcasts 

an early morning news, weather and music 

program directed to the working or career 

girls and women. Each weekday the 

announcer selects from suggestions sent 

in by listeners "The Working Girl of the 

Day." The woman is saluted on the radio 

program and presented an orchid. 

Knoll contacted the program managers 

and the announcer who handles the program, 

and arranged to invite the orchid 

winners to a 9 p.m. coffee-theatre party 

TW« "*«•' 

"ctelE^ 

Dal Schuder, manager of the Circle Theatre at 

Indianapolis, furnished the signs and hired two 

models to work in this window at the G. C. Murphy 

Co. store for four days in behalf of "Who Was 

That Lady?" The four days included a Saturday, 

when the girls put in the most time. The stunt 

stopped a lot of traffic and helped weekend business 

Schuder reports. 

BOXOFFICE Showmandiser May 2, 1960 —71— 

on the opening day of "The Best of Everything." 

Dave Dedrick. the announcer, 

started pitching the party a week in advance 

and continued daily. Then as a 

followup, he mailed postcard invitations to 

"The Best of Everything" party to his 

orchid winners. 

ABOUT 200 

PRESENT 

In spite of a heavy rain, nearly 200 of 

the career women showed up on the opening 

night. This was worth quite a push 

for the picture, since every one of the 

women were from offices where several 

persons were employed. 

The following day KELO radio and TV 

gave the stunt time on their newscasts, 

with a photo of the girls in the lobby going 

out over television. Thus, Knoll hit 

two newscasts without cost. 

The other out of the ordinary idea: 

One local firm has six super markets in 

town and sells the greater share of groceries 

in Sioux Falls. Working with the 

advertising manager Knoll arranged to 

put the following message on the sound 

system of each store: "For the best of 

everything in groceries, meats, produce, 

and dairy goods shop at the Blank Stores 

... If you are now using grocery cart number 

20 please call at the check stand for 

a guest ticket to see the colored Cinema- 

Scope motion pictme 'The Best of Everything,' 

now showing at State Theatre." 

PLUG ON AIR E.\CH HALF HOUR 

This message was used every half hour 

and hour for 12 hours on Friday and Satui-day. 

the first two days of the engagement. 

"I can assure you that for 33 passes 

there were thousands of people who heard 

our theatre plug." Knoll comments. 

Space Money for 'Planet' 

Space money, in denominations of 

"10.000 howls" and "1.000.000 laffs," bearing 

the face of Jerry Lewis, has been designed 

by Paramount in promotion of 

"Visit to a Small Planet." The laugh-lettuce 

is available through Morris Rothenberg 

& Son. 230 Third St.. Brooklyn, N. Y., 

at $14.50 for a package of 4,000 bills.

As It Looks lb Me ^ 

By KROGER BABB 

A Showman's Views on 

ONE OP THE best ways to get yom- head 

bashed in by your critics, in our industry, 

is to propose something new. You should 

read some of the mail this corner receives. 

Nevertheless we'll just keep pitchin'. Some 

time ago we read about a car salesman 

who won a national award. We phoned 

the man, congratulated him and drove 

over and bought him a lunch. He sells 

Chevrolets. Without boasting he explained 

to us "what" he thought made him such an 

outstanding salesman. We digested his remarks 

for a few days and could only conclude 

that he is absolutely right in his appraisal 

of himself. This champion has a 

trick, and we could easily adopt it to selling 

more people to attend theatres. 

— o 

WHAT WOULD YOU think of the entire 

industry, coast-to-coast, getting behind 

a special "See What You're Missing" 

Month, which could be abbreviated to 

SWYM Month. Take August as as example. 

Suppose theatres were to concentrate 

bookings to get outstanding new 

product, both features and shorts, on theu- 

August programs. Let's dream that starting 

right now, today, producers, distributors 

and theatres began ballyhooing 

August as SWYM Month. Suppose we 

simply teased the life out of 'em, without 

telling 'em what SWYM Month is to develop 

into. As August approached would 

come the buildup to entice miUions back 

to your theatres with the basic appeal, 

"See What You're Missing!" 

TV PROGRAMMING reaches its 

lowest 

ebb in August. Simply nothing makes a 

good TV show so bad as an immediate 

visit to a theatre showing good motion pictures. 

Millions of fofmer moviegoers and 

noiunoviegoers could be enticed to attend 

theatres at least once during such a 

special-effort month. Every kind of gimmick, 

prize, promotional stunt and exploitation 

effort could be geared to such 

a month-long event. The toughest part of 

our job and the part we're not doing successfully, 

is "breaking the ice" or getting 

nonpatrons to the boxoffices that first 

time. During such a month of specialized 

effort with impact, the immediate dollargain 

could be tremendous. Even of greater 

value, however, could be the foUowup business 

that would result. 

OUR CHAMPION salesman friend mentioned 

that the nation is full of salesmen 

who follow the same selling pattern with 

similar degrees of success. His secret was 

that he concentrated on persons driving 

older cars, who he was reasonably sure had 

never felt the ease of power steering or the 

satisfaction of power brakes. He had found 

that he couldn't sell them by "telling them" 

about these new and wonderful features. 

The trick was to get them behind the 

wheel, to let them see for themselves 

what they were missing! 

Merchandising Motion Pictures 

THE MILLIONS upon millions with the 

price of a ticket in their pockets who are 

staying away from movies today are comparable. 

They're not buying our present 

style of "pitch" which ballyhoos what our 

screens have to offer. Yet, countless millions 

might be quickly interested in seeing 

"What they're missing." It's a different 

sales approach. Remember, back in the 

days of bank nights, the theatres which 

constantly pounded on how much they 

were giving away soon saw their bank 

night attendance fade. But the theatres 

which concentrated on "don't be absent 

when yom- name is called," continued to 

pack them in. It was simply easier to sell 

more people the fear of not being present 

when something good happened than it 

was possible to sell the public the idea they 

were going to win some staggering sum. 

THE WINE INDUSTRY might be 

pointed out as an example. For many years 

it tried to sell the American pubUc the 

idea of drinking wine instead of beer or 

hard liquors. In recent years, California's 

grape growers have altered their pitch with 

tremendous success. Now they sell what 

the family is missing that doesn't enjoy 

a bottle of healthy wine with dimier. The 

switch has worked wonders in the sale of 

wines. During SWYM Month theatre exploitation 

men would have a picnic. There 

are hundi-eds of ways to ballyhoo what 

one's neighbors said and how much they 

enjoyed your shows. 

For example there's a new transister 

tape recorder requiring no current to operate. 

It weighs less than three pounds. 

Mr. Manager could move about his audience 

during a good show and capture 

"live" comments, laughter, reactions of 

his audience on tape. With editing, this 

could be turned into a powerful radio plug 

next day for his current programs. Comment 

cards, direct quotes, telephoning, 

every kind of promotional impact could be 

given the month's program to win over 

more and more patrons to visit youi- theatre 

once, just to "See What You're Missing!" 

Broad 'Ripper' Notice 

In Music. Book Displays 

tionally, four color ads were scheduled in 

50 leacing markets and color comic ads in 

the Puck group of Sunday comic supplements. 

For "Jack the Ripper," Jack McDougall, 

manager of the Fox Oakland (Calif.) Theatre, 

tied up with RCA Victor for window 

and counter displays in music stores featuring 

the RCA album from the film'.s 

soundtrack. 

Displays in the lobby featm-ed a Fisher 

hi-fi combination playing the soundtrack 

score. 

Monarch papei-back books were displayed 

in 100 local store magazine racks with 

cards announcing the theatre and playdate. 

A 45 rpm radio platter announcement 

was run at intermissions jast after 

the feature with off-stage announcements 

on "Jack the Ripper." 

Ten magazine trucks caiTied banners. 

April Blockbuster Drive 

By Trans-Texas Theatres 

(Editor's note; Harold Novy, president of 

Trans-TexQS Theatres, died in the midst of the 

circuit promotion drive launched in tribute to 

his leadership.) 

Managers of Trans-Texas Theatres put 

on a Blockbuster Novy showmanship drive 

in April in tribute to circuit President Harold 

"Buster" Novy of Dallas. In launching 

the campaign. Norm Levinson, general 

manager and advertising director, said, 

"Never in the history of Trans-Texas have 

we had such outstanding product for 

April." In his bulletin to managers he suggested: 

"Visit your newspaper editors and plant 

stories along the lines that your April 

lineup is the greatest in the history of 

your theatre. Make an event out of it. 

"Offer any girl named 'April' to be your 

guest during the month. 

"Promote each and every picture. Only 

you can make them important. Go after 

gratis tieups, windows, co-op ads, etc. We 

want to see campaigns with that extra 

push! A smart showman does not have to 

spend a lot of money accomplishing this! 

"Push your concessions. Stress to your 

candy girls the importance of suggestive 

selling, with emphasis on two magic words, 

large and buttered. Your girls should be 

neatly attired and very courteous. A constant 

effort should be made to keep yomconcession 

counter bright, sparkling and 

inviting. Your counters should be fully 

supplied at all times. Remember, your 

candy sales are usually the difference between 

profit and loss! 

"Sell at least one screen advertising 

trailer during April." 

Oats-'Daisies' Tiein Ads 

The MGM-Quaker Oats tiein campaign 

on "Please Don't Eat the Daisies" was featured 

in full-page ads in the April 18 issue 

of Life, the April 3 issue of This Week 

and the April 10 issue of Parade. Addi- 

Bernic Hickcy, manager of Shco's Fulton Theotrc, 

Pittsburgh, is pictured examining some of the 

9,594 "Dog of Flanders" coloring contest entries 

which won winners bicycles, comcros and guest 

tickets. Kroger stores and WIIC-TV were cosponsors 

of the contest in which 250,000 heralds 

were 

distributed. 

—72— BOXOFFICE Showmandiser May 1960 

I 

^

BOXOFFICE 

B00KIN6UIDE 

An Interpretotive analysis ot loy and tradcprcss reviews. Running time Is In parentheses. Th« 

plus and minus signs Indicate degree of merit. Listings cover current reviews, updated regularly. 

This deportment also serves as an ALPHABETICAL INDEX to teoture releases, fc is for 

CinemoScope; V Vista Vision; s Supcrscope; tij Naturoma; Rj Rogalscopc; t Tcchniroma 

Symbol ij denotes BOXOFFICE Blue Ribbon Aword; Q color photogrophy. For listings by 

company In the order of release, see FEATURE CHART. 

Review digest 

AND ALPHABETICAL INDEX

REVIEW DIGEST. 

AND ALPHABETICAL INDEX 

++ Very Sood; + Good; — Foir; — Poor; = Very Poor. In the summary H i> rated 2 pluses, — os 2 minuses. 

lis "o 'Z o 1 ,S ~ 

2372 Libel (100) Drama MGM 10-26-59 4- -|- t+ + 

2376 ©Li'l Abner {113) ® Musical Para 11- 9-59 -f ++++++ 

2362 Look Back in Anger (99) Dr WB 9-14-59 ++ + + + 

2353 Love Is My Profession (105) Dr. 

(English-dubbed) Kingsley 8-10-59 -f 

2358 0LOVC Specialist. The (104) © 

Comedy-Drama Medallion 12-2S-59 + 

—M 

2365 Man Upstairs. The (Sg) Dr Kingsley 10- 5-59 + + 

2414 Man on a String (92) Dr Col 4-11-60 -f- ± ± H- 

2364 ©Man Who Understood Women (105) 

© Comedy-Drama 20fli-Fox 9-28-59 ± H + ff 

2405 ©Masters of the Congo Jungle 

(88) © Doc 2mh-Fox 3-7-60+ ft 

2391 ©Mating Time (95) Com. (Reviewed as 

'The Bridal Path") . . Kingsley-Union 1-18-60 -f ± 

2371 ©Miracle. The 

(121) ® Costume Drama WB 10-26-59 ff -ft + tt 

2354 Miracle of the Hills, The 

(73) © Drama 20th-Fox 8-10-59 -f -f -f -f 

2410 Mountain Road. The (102) Dr Col 3-28-60++ ± ± +f 

2366 Mouse That Roared, The (S3) Com. ..Col 10- 5-59 -f ft + ++ 

234S©Mummy, The (88) Horror Dr U-l 7-13-59+ + + ff 

—N 

2384 ©Never So Few (124) © Dr MGM 12-14-59 ff + f+ ft 

2380 No Place to Land (78) ® Ac Rep-SR U-23-59 + 

2346 ©North by Northwest (136) 

® Suspense- Mystery MGM 7- 6-59 ff ft + ft 

2411 Nude in a White Car (87) Mystery 

(English-dubbed) Trans-Lux 4- 4-60 ± + + 

2333©Nun's Story, The (154) Dr WB 5-18-59+ ft ++ ++ 

e log S5 

2368 Odds Against Tomorrow (95) Ac UA 10-12-59 ft ft + ft 

— 

2401 Oklahoma Territory (67) Western.. UA 2-22-60 ± + — ± i: 

23S4©1001 Arabian Nights (76) An Col 12-14-59+ ft + ft + 

2400 ©Once More, With Feeling 

(92) Comedy Col 2-15-60 + + ft tt ft 

2385 UOn the Beach (134) Drama UA 12-21-59 ft + ft ft ff 

2410 Operation Amsterdam (94) Dr. . . 20th-Fox 3-28-60 it ft ± ft ± 

2367 ©Operation Petticoat (124) Com U-l 10-12-59 ft ++ ff +f ++ 

2357 ©Oregon Trail, Ttie 

(86) © Outdoor Drama 20th-Fox 8-24-59+ + + + - 

2409 Othello (108) Drama 

(English-dubbed) Trans-Lux 4- 4-60 ± + + 

2400 Our Man in Havana 

(112) © Com. Dr Col 2-15-60 ft + + ft + 

— P 

2358©Pinow Talk (105) © Comedy. .. .U-l 8-24-59 ft ft tf ft ft 

2408 ©Please Don't Eat the Daisies 

(111) ici Comedy MGM 3-21-60 ft ft ft ft ft 

2340 Plunderers of Painted Flats 

(77) (g) Western Rep 6-15-59 + 

2413 Poacher's Daughter, The 

(74) Com Show Corp. 4-11-60+ + +f 

2416 0Pollyanna (134) Com. Dr BV 4-18-60 f+ ++ ft ft ff 

2346 ©Porgy and Bess (146) 

Todd-AO; Gershwin Classic Col 7- 6-59 ft ft ft ft ft 

2397 Pretty Boy Floyd (96) Cr Cont'l 2-8-60+ ± ± + 

2352 ©Private's Affair, A 

(92) © Comedy/Songs 2mh-Fox 8- 3-59 + + + ft ft 

2414 Private Property (79) Dr Citation 4-11-60+ + + 

2392 Purple Gang, The (83) Cr AA 1-18-60+ ft ft ft + 

2393 Pusher, The (82) Dr UA 1-25-60 ± ± ± + ft 

—Q— 

2313 Question of Adultery. A (86) Dr...NTA 3-2-59+ i + 

—R— 

2349 Rabbit Trap, The (72) Dr UA 7-20-59 + + + + i: 

2349 Rebel Set, The (72) Dr AA 7-20-59+ ± + + 

2350 Return of the Fly, The 

(80) © Horror Drama ....20th-Fox 7-20-59 ± _ -(- 

+ 

2395 Rise and Fall of Legs Diamond, The 

(101) Crime Drama WB 2-1-60+ ± + ft + 

2382 Rookie. The (85) © Comedy. .20lh-Fox 11-30-59 ± ± _ -f + 

2330 Room at the Top (115) Drama. .. .Cont'l 5- 4-59 ff ft ++ ft ft 

2338 Room 43 (88) Drama Cory 6-8-59++ + + 

—S 

2359 ©Sapphire (92) Mystery Dr U-l 8-31-59 ++ +| 

2340 ©Say One (or Me (121) © 

Comedy Drama/Music 20th-Fox 6-15-59 ft ± ± ft 

2352 Scapegoat, The (92) My. Dr MGM 8-3-59+ + ± ++ 

2391 ©Scent of Mystery (125) 

Todd Process. Comedy-Drama Todd 1-18-60 -f ff ff 

2403 Sea Fury (72) Ac. Drama Lopert 2-29-60 ± 

2415 ©Sergeant Rutledge (111) Dr WB 4-18-60 ff ff + 

2394Seyen Thieves (102) © Cr 20th-Fox 1-25 60 ++ ++++++ 

2334 Shake Hands With the Devil (110) Dr. UA 5-18-59 ++ ± ± +t 

2374 ©Sign of the Gladiator 

(84) Colorscope. Spectacle AlP 11- 2-5B + :+: ± + 

2398 Sink the Bismarck! (97) 

© War Drama 20tli-Fax 2- 8-60 ff + ++ t| 

+ H 

ft + 

+ + 

+ + 

- + 

+ ++ 

* + 

ft ± 

+ ^ 

+ u+ 

++ 9+ 

+ 3+ 

1+ 

+ 4+ 

6+3- 

4+ 

+ 8+1- 

3+1- 

± 9+3— 

± 7+1- 

7+3- 

+f 11+ 

7+1- 

++ 12+1- 

1+ 

++++++ 13+ 

ft 

ft 

4+2- 

ft 13+ 

ft ft 11+1- 

fS- 

± ++ 10+1- 

+ ++ 11+ 

ft + 12+ 

ff 9+3- 

ft ++ 14+ 

+ ± 6+2- 

± 4+2— 

± ++ 10+1- 

ft ++ 14+ 

ff ff 14+ 

1+ 

+ + 6+ 

10+ 

ft H 14+ 

+ 5+2- 

+ + 9+ 

3+ 

± ± l(H-2- 

+ ± 8+4- 

-t- 4+1- 

++ + 8+1- 

3+ 

+ + 5+2- 

+ + 8+1- 

- ± 5+5- 

+ + 12+ 

+ ft H 9+ 

++++++ 12+2- 

- + + 7+3- 

+ +f 8+ 

1+1- 

-f ft 8+ 

+ ++ ++ 15+ 

+t + ft U+2- 

± - ± 6+5- 

+ H + U+

I 

Feofur. production, by con,pon. In order o» releo,.. Running Mm. 1' '" P«»?»|;3 ® J?.)^..?'roTom^ "WEA TURE CHA R T 

(V) VistoVlsion; 

House of the Seven Hawks 

(92) Ac 

Robert Taylor, âcole Maurey. 

Linda Christian 

©The Wreck of the Mary 

Deare (106) © D.. 7 

Gary Cooper, Charlton Heston, 

Mlciael Redgrave, BmljD Williams 

©The Jayhawkers 

(100) fit) 

00. 5904 

Jeff (liandler, Fess Parker. 

2 

o 

Nicole Maurey < 

m 

Career (105) .5907 

Dean Martin. Anthony Frandosa. 03 

Shirley MacLaine, CaroljTi Jones rn 

©U'l Abner (113) ® ....M..5908 

Peter Palmer. Leslie Parrlsb. 

Stubby Kaye. Julie Newmar 

you 

CO' 

The Purple Gang (83) Ac. 5919 

Barry Sullivan, Elaine Edwards 

©Goliath and the Barbarians 

(90) Totalscope Ad 

Steve Reeves, Cbelo Alonso 

©The Flying Fontaines 

(84) Ac. 416 

Michael Callan, Bvy Norlund 

Suddenly, Last Summer 

406 (114) D..417 

Elizabeth Taylor, Moatgomery 

Clift, Katharine Hepburn 

The Gene Krupa Story (101) Bi. .419 

Sal Mlneo. Susan Kohner 

©Never So Few (124) ©..D.. 8 

Frank Sinatra, (Jina Lollobriglda, 

Steve McQueen, Paul Henrled 

The Gazebo (102) © My CIO 

(nenn Ford, Debbie Reynolds. 

CArl Reiner 

A Touch of Larceny (93) . CD . 

.59U 

James Mason. Vers Miles 

> 

TO 

The Hypnotic Eye (77) . .My. .6001 

Jacques Bergerac, Allison Hayes 

©The Angry Red Planet 

(S3) Cinemagic SF . . 501 

Gerald Mohr. Nora Hayden 

Who Was That Lady? (115) C..418 

Tony Curtis. Dean Martin, Janet 

Leigh 

©Once Mort With Feeling 

(92) C..421 

Yul Brynner, Kay Kendall 

Our Man in Havana (112) 

© CD. .420 

Alec (Sdnness, Burl Ives. Maureen 

O'Hara. Bmle Kovacs 

©The Last Voyage (91) . . . .0. .11 

Robert Stack. Dorothy Malone 

Jack the Ripper (B) 

. . Ho. .5910, 

Lee Patterson. Betty McDowall 

The Big Night (74) D..5912 

Randy Sparks, Venetla Stevenson 

©Circus Stars (61) (J 

Soilet circus artists 

.Doc. 5913 

CO 

> 

I Passed for White 

(91) D..6005 

Sonya Wilde, James Franclscus 

©Comanche Station 

(74) © ... 

Randolph Scott, Nancy 

00.. 422 

Gates 

©Home From the Hill 

(150) © D..12 

Robert Mltchum, Eleanor Parker. 

George Peppard, (Jeorge Hamilton 

©Heller in Pink Tights 

(100) D..S915 

Sophia Loren. Anthony Quinn 

Chance Meeting (96) My.. 5914 > 

Hardy Kruger. Mlchellne Presle I ^ 

3C 

MAR 

Bluebeard's Ten Honeymoons 

(92) D..6002 

George Sanders, C^rinne Calvet 

©Circus of Horrors (100) Ho,. 503 

.\nton Diffrlng, Erika Remburg 

©Babette Goes to War 

(103) © C..423 

(Hinglish-dubbed) Brigltte Btrdot. 

J acques Charrier 

Because They're Young 

(102) CO.. 424 

Dick (Hark. Victoria Shaw. 

Michael Callan. Tuesday Wdd 

©Please Don't Eat the 

Daisies (Ul) © C. .13 

Doris Day, David Niven, Janis Paige 

Visit to a Small Planet 

(85) C..5917 

Jerry Lewis. Joan Blackmao, 

Earl HoUiman. Fred Clark 

Conspiracy of Hearts (120) D..5919 

Lilli Palmer. Yvonne Mitchell. 

Ronald Lewis 

In the Wake of a Stranger 

(69) My.. 5920 

Tony Wright, Shirley Baton 

> 

TO 

Pay Of Die (110) Cr 6004 

Ernest Borgnine. Zohra Lampert 

Raymie (73) Ad.. 6006 

David Ladd. Julie Adams, John 

Agar 

Why Must 1 Die? (90) D..504 

Terry Moore, Debra Paget 

Jailbreakers (64) Ac 

Robert Hutton, .Mary Castle 

40S 

©Killers of Kilimanjaro 

(91) © Ad.. 425 

Robert Taylor, Anne Aubrey 

Man on a strino (92) D..426 

Ernest Borenine, Carole Mathews 

Stranglers of Bombay 

(SI) © My.. 427 

Guy Rolfe. .Allan Cuthbertson 

The Electronic Monster (72) D..42S 

Rod Cameron. Mar>- Murphy 

Platinum High School (93).. CD.. 14 

Mickey Rooncy. Terry Moore. Dan 

Duryea 

©The Giant of Marathon 

(92) 0..15 

Steve Reeves. Mylene Deroongeot 

Five Branded Women (106) D..5916 

Van Hetlln, Sllvana Mangano. 

Vera Miles 

, 

©Prisoner 

(102) 

of the Volga 

Hi..5921> 

John Derek. Dawn Addams. Elsi 

Jlartlnelli

.Dr. 

. Ac 

I Aim 

FEATURE 

CHART 

The key to letters and combinations thereof Indicoting story type; tAd) Adventure Drama; (Ac) Action 

Drama; (An) Animated-Action; (C) Comedy; iCD) Comedy-Drama; (Cr) Crime Drama; (DM) Drama 

with Music; (Doc) Documentory; (D) Drama; (F) fantosy; (FC) Force-Comedy; (Ho) Horror Drama; (Hi) 

Historical Dramo; (M) Musicol; (My) Mystery; (OD) Outdoor Drama; (SF) Science-Fiction; (W) Western. 

20TH-FOX 

Allioator People (74) © SF..927 

Un Chaney- jr.. Beverly Oarland 

The Return of the Fly 

(SO) (© Ho.. 928 

Vlncciil Price. Brett nalsey 

©A Private's Affair (92) ©C..926 

Sal Mineo. Barrs Coe. Gary Crosby 

Blue Denim (89) ® ,:,? '^^ 

Carol Lvniey. Brandon ae »llae 

©The Blue Angel (107) © D..929 

May Brltl. Cui^ Jurgens 

QThe Oreoon Trail (86) © 0D..930 

Fred Mac.Murray. William Bishop. 

Nina Shlpman 

©The Best of Everythino 

(121) © „-°;'^?- 

Hope Lange. Stephen Boyd, Uuls 

Jourdan. Joan Crawford 

©The Man Who Understood 

Women (105) © CO.. 919 

Henry Fonda, Leslie Caron 

Five Gates to Hell 

(98) © Ac. .932 

Neville Brand. Patricia Owens 

. 

.D/H..933 

©HouMd-Doa Man 

(57) © 

Stuart Whitman, Fabian. 

Carol Lynley 

©Beloved Infidel (123) © 936 

(iregory Peck, Deborah Kerr, 

Eddie Albert 

tJQJourney to the Center of 

the Earth (132) © ...Ad.. 934 

Pat Boone, James Mason, Arlene 

DaU 

Blood and Steel (63) ®.. Ac. 937 

John Lupton, ZWa RoTin 

"sycho D . 

Anlhonv Perkins. Vera Miles 

©World of Suzie Wong D . 

Willi.im lloldeii. Sylvia Syms 

20th-FOX 

©Wild River © D. 

Montgomery ClUt. Lee Remlck 

©39 Steps Ad. 

Keluietli More. T.llna F3g 

©From the Terrace © D.. 

Paul Newm-an. Joanne Woodward 

©Let's Make Love © C. 

Marilsii Monroe. Tony Randall 

Bobbikins .C C 

Shiilf.v .lnn.s, .M.i\ ll>^ravfS 

UNITED ARTISTS 

©Elmer Gantry D . . 

Burl lAiiejister. Jean Simmons 

3The Alamo. Todd-AO OD.. 

John Wavne. Kiurence Harvey. 

Rlchanl Wldmark. Pat Wayne 

The Apartment C . 

Shirley Macljlne. Jack I/!mmon, 

Fred .MacMurr.iy. Edle Adam.i 

Inherit the Wind D., 

Silencer 1Yacy. Fredric March. 

Gene Kellv 

The Night Finhters D. 

Riiliert Milchun>. DiUl O'llerllhy 

UNIVERSAL-INT'L 

pSoarMcus cf' Dr. 

KlrK D

. . . Ad. 

. D 

. 

. 

.Paula 

Lllo 

Ac. 

C 

Jun 

FEATURE 

CHART 

^rvqrt sublcclk, listen by company. In order 

of release. Running time follows title. 

Dote Is nationol release month. Color ond 

process as specified. 

^HORTS 

CHAR 

you 

CO' 

MAR< 

BUENA VISTA 

OSIeeiiino Beauty (75) 

iTj Special Rel. 

MISCELLANEOUS 

. 

AMiiiKitfil fcatiirt 

©Darby O'Gill and the Little 

People (93) CF. Aug 59 

Albert Sharpe, Jane! Munrn 

yOBio Fisherman, The (180) 

Panavision. ... Biblical Epic 

(Special release) 

llnwanl Keel. Susan Kiihner 

©Third Man on the Mountain 

(105) Ad. .Nov 59 

James MncArthur, Micliael Rennle 

©Toby Tyler (96) ..CD.. Feb 60 

Kevin Corcoran. lUchard Bastham 

©Kidnapped (97) 

. Apr 60 

I'eter Finch. J.imcs MacArthur 

©Pollyanna (134) CD.. Jul 60 

Jane Wvman, liicliard Egan. 

liayley Mill.s 

CONTINENTAL 

(Check Foreign ijnBuage section lor 

additional listings) 

Room al the Top (115) . . . May 59 

I.aiireiiee Harvey Slmone SlpMret 

Tiger Bay (105) D.. Jan 60 

John Mills. Hayley Mills. 

llorst BtlchholU! 

Pretty Boy Floyd (96) . .Cr. Jan 60 

Ji.hn Ericion. .In.m Harvey 

©Behind the Great Wall (93) 

Totalscope. AromaRama .... Doc 

. 

Blitzl(rieg (93) Doc D.. Dec 59 

(German-made, Bng. narration) 

Breakout (99) D..Dee59 

Richard Todd. Mlehael WUdlng 

EKpresso Bongo (..).. D/M . .Apr 60 

Laurence Haney Yolande DoDlan 

GOVERNOR 

Carry On, Nurse (S9) C . 

Kenneth Connor, Shirley Eaton 

Incredible Petrified World, 

The (70) D.. Apr 60 

John Carradlne. Phyllis Coales 

Teenage Zombies (75) .. Ho. .Apr 60 

Don Sullivan, Katlieriiie Victor 

HAL ROACH— See VALIANT 

INTER-CONTINENT RELEASING 

ORGANIZATION 

Jet Over the Atlantic 

(95) Ac. Jan 60 

Oiiy Madison, Virginia Mayo. 

JANUS 

Time of Desire, The (86) D,, 

Baibro Larsson (Suedish-made) 

(Bngllsli-dubbed) 

FOREIGN 

DENMARK 

Young Have No Time (95) 3- 7-60 

(Kingsley) . Ghita Norby. Frill 

Helrauth 

FRANCE 

) 

Back to the Wall (74) 10-26-59 

(Bills) . Jeanne Moreau, 0. Oury 

©Black Orpheus (95) .... 2-29-60 

( lyopert . . Breno Mello, Marpessa 

Davvn. (French-made; Portugese 

dialog) 

Cousins. The (112) 2-22-60 

(F-A-W) . .Gerard Blaln. Juliet 

Mavniel, Jean-C;iaude BrlaJy 

Crucible, The (140) 4-13-59 

(Kingsley) . Slmone Slgnoret, Yves 

Mon'and. Mylene Remongeot 

©Eye ti,< an Eye, An 

(93) ® 10- 5-59 

(Manhattan) . .Curt Jurgens 

Flesh and Desire (94).. 5-18-59 

(Ellis) . .Rossano Braizl, V. 

Romance 

Forbidden Fruit (97) 5-25-59 

(F-A-W) . Fernandel, F. Amoul 

40O Blows, The (96) 1-11-60 

(Zenith) . .Jean-I'lerre Leaud 

Grisbi (83) 10-26-59 

(UMPO.Joan Oabln, Jeanne 

Moreau 

Heroes and Sinners (82) 8- 3-59 

(Janus) . . Yves Montand, Marl* 

Fells, {>irt Jurgens. Jean Servils 

Lady Chatterley's Lover 

(102) 8-31-59 

(Kingsley) . .Danielle Darrleui 

la« Is the Law. The (103) 4-27-59 

(rnril'l) .FemMdel. Toto 

. 

Love Is My Profession (111) 5-18-59 

. 

(Kingslev) . .B Rardot. Jean Gahin 

Lovers, The (90) 12- 7-59 

(Zenith) . .Jeanne Moreau, Jean- 

Marc Bory, Alain Oiny 

Lovers of Paris ("Pot 

Bouille") (115) 2- 9-59 

(Confll -Gerard Phllipe, D. Carrel 

Mirror Has Two Faces, 

The (98) 8-10-59 

(Confl) . .Mlchele Morgan, Bourvll 

©Paris Hotel (90) 10-12-59 

KINGSLEY-UNION 

©Mating Time (95) . 

. . . C. Mar 60 

Bill Travers, George Cole 

(Hevleued as "Tlic Hild.il Path") 

Broth of a Boy (77) . . . .0 Jan 60 

Itaiiy KltZKcrald. June Thurliurii 

LOPERT 

. , 

foo Many Crooks (87) . Jun 59 

Terry-'IlKinias, Uremia de Banzlc 

the Rape of Malaya (107) D. Aug 59 

{Kevlewed 7/27/57 u "A 

Town Like Alice") 

I'eter Finch. Virginia McKenna 

The Beasts of Marseilles 

(70) 0. .Aug 59 

Stephen Biiyd, Kathleen Harrison 

©Elephant Gun (84) Ad.. Sep 59 

Belimla Lee Michael Crak 

Sea Fury (72) . . Sep 59 

Victor MclJiulen. Stanley Baker 

©It Happened in Rome 

(95) ® C. Oct 59 

Vittorio de Slca. June Laverlck 

©A Woman Like Satan 

(86) © D. .Jan 60 

Brigilte Bardot. Antonio Vllar 

MAGNA 

^©South Pacific 

(170) Todd-AO Apr 58 

Hciss.ino Brazzl. Mit7l Gaynor, 

Jiibn Kerr. Juanlta Hall 

NTA PICTURES 

HeH, Heaven and Hoboken 

(85) Ac. .Sep 59 

(Reviewed as "I Was Monty's 

Double") 

John Mills, Cecil Parker 

RANK—(Releosed through 

Lopert) 

A Night to Remember 

(123) Mar 59 

Kenneth More, Lawrence Nalsmlth 

TUDOR 

A Cry From the Streets 

- Mar 59 

(99) D - 

Max Bygraves, Barbara Murray 

VALIANT 

The Scavenoers (79) . . Dee 59 

Vliice Edward". Carol (Ihmart 

Terror Is a Man (89) .. Ho. . Dec 59 

Francis Lederer, OreU Thyssen 

©Sword and the Cross 

(87) I© D. Apr 60 

Gianna Maria Canale, Jorge 

Mistral. (Engllsh-dnbbed) 

LANGUAGE 

©Virtuous Bigamist (90). 11- 2-59 

(Kingsley) . .Fernandel, 0. Riiblnl 

What Price Murder? (105) 3-23-59 

(UMl'U) . .Henri Vldal, M. liemongeot 

GERMANY 

. 

©Affairs of Julie (90) ... . 

5-25-59 

(Bakros) Pulver. Paul 

HubseHmldt 

Aren't We Wonderful? (108) 1-25-60 

(Film AllLance) .. Robert Graf, 

Johanna von Koczian 

Devil Strikes at Night (97) 6- 1-59 

('^.nlUi) . .Clans Holm, Annemarle 

imriiiaer 

Eighth Day of the Week, 

The (84) 7-20-59 

(Cont'l) Sonja Zlemann 

Glass Tower, The (104) 12- 7-59 

(Bills) . .Lllll Palmer 

©Moiipti (97) 7- 6-59 

(Bakros) . .Romy Schneider. Horst 

RnehhnUz 

Third Sex, The (83) 5- 4-59 

(DiF) . Wessely, Ingrld Stenn 

(Also available as "Bewildered 

Youth" In Engllsli-duhbed version) 

Tempestuous Love (89) 2- 9-59 

(Century) . .LllU Palmer 

ITALY 

Anatomy of Love (97) . 

.12-14-59 

(Kassler) . .Vlttorlo de Bica, 

Sophia Loren, Toto 

Most Wonderful Moment 

(94) 9- 7-59 

(Ellis) M. MastrolannI, G. Ralll 

Roof, The ("II Tetto") 

(91) 6-22-59 

(Trans-Lux) . .G. Pallottl 

Tailor's Maid, The 

(92) © 11-16-59 

(Trans-Lux) . .Vlttorlo De Blca 

JAPAN 

Christ in Bronze (87) 7-27-59 

(Martin Nosseck) . .All-Japanese cast 

Mistress, The (106) 5- 4-59 

(Harri-sun) . .Hldeko Takamlne 

Street of Shame (85) 9-21-59 

(Harrison) . -Machiko Kyo 

NORWAY 

Nine Lives (90) 3-16-59 

(MeRuehemontl . .J.ick Fielsladt 

SWEDEN 

(F-A-Wl . .Charles Boyer, F. Amoul Of Love and Lust (103) , . 6- 1-59 

Possessors, The (90) 11-16-59 (F-A-W) . .Anita Bjork 

(Lopertl -Jean Gabin, B Bller Magician, The (102) 1-11-60 

©Sans Famine (100) ... 3- 7-60 (Janus),. Max von Sydow, Ingrld 

(OIPO)..Gino Cervi, Bernard Thulin. BIbl Andersson 

Blier 

Wild Strawberries (90) 9-21-59 

Sinners of Paris (SO) .... 7- 6-59 (Janus) . .Victor SJostrom, Ingrld 

(F-llisl Charles Vanel. Bella Oarvl Thulin, Blbl Andersson 

COLUMBIA 

ASSORTED & COMEDY FAVORITES 

(Reissues) 

4421 Super Wolf (16) Sep 59 

4422 A Fool and Hit Honey 

(16) Nov 59 

4423 Hooked and Rooked 

(16Vi) Dec 59 

4424 Trouble In-Laws (16) Feb 60 

4425 Blonde Atom Bomb (17) Apr 60 

4431 Fraidy Cat (16) Oct 59 

4432 The Champ Steps Out 

(I6V2) Nov 59 

4433 Dizzy Yardstick (16"/2) Dec 59 

4434 Innocently Guilty (16) Jan 59 

4435 Roolin' Tootin' Ten* 

derfeet (16) Mar 60 

CANDID MICROPHONE 

(Reissues) 

4551 No. 4, Series 6 (10). Sep 59 

4552 No. 5, Series 6 (10) . Jan 60 

4553 No. 1, Series 1 (11).. Feb 60 

4554 No. 2, Scries 1 (lO/a) Mar 60 

COLOR FAVORITES 

(Technicolor Reissues) 

4601 Gerald McBoing-Bolng's 

Symphony (V/z) Sep 59 

4602 Animal Cracker Circus 

(7) Sep 59 

4603 Bringing Up Mather 

(7) Oct 59 

4604 Glee Worms (7) Nov 59 

4605 The Tell Tale Heart 

(8) Nov 59 

4606 The Little Match Girl 

(S/z) Dec 59 

4607 The Man on the Flying 

Trapeze (7) Jan 60 

4608 Rocky Road to Ruin 

(8) Jan 60 

4609 Pete Hothead (7) Feb 60 

4610 Lo, the Poor Buffalo 

(61/2) Mar 60 

4611 Unicorn in the Garden 

(7) Mar 60 

4612 Mountain Ears (7) Apr 60 

MLM 

NOVELTIES 

(Reissues) 

4851 Sitka Sue aV/i) Sep 59 

4852 This Is Versailles 

(101/2) Jan 60 

4853 Beyond the Frontier 

(10) Mar 60 

LOOPY de LOOP 

(Color Cartoons) 

4701 Wolf Hounded (7) Nov 59 

4702 Little Bo Bopped (6) Dec 59 

4703 Tale of a Wolf (61/2) Mar 60 

4704 Life With Loopy (6I/2) Apr 60 

MR. MAGOQ 

(Technicolor) 

3756 Merry Minstrel Maooo 

. 

(6) »or 59 

3757 Magoo's Lodge Brother 

(6; «•" 59 

3758 Terror Faces Maqoo (6) Jul 59 

(1959-60) 

1751 Ragtime Bear (7) Sep 59 

4752 Spellbound Hound (7) Oct 59 

4753 Trouble Indemnity 

(6'/2) Nov 59 

4754 Bungled Bungalo 

(6I/2) Dee 59 

4755 Barefaced Flatfoot (7) Feb 60 

4756 Fuddy Duddy Buddy (7) Apr 60 

SEKIALS 

(15 Chanters-Reissues) 

2160 The Iron Claw Apr 58 

3120 Great Adventures of Wild 

Bill Hickok Aug 58 

3140 Captain Video Dec 58 

3160 Tex Granoer Mav 59 

4160 The Lost Planet Feb 60 

SPECIAL COLOR FEATURETTES 

1441 Wonderful Gibralter 

(18) Nov 59 

4442 Wonders of Ontario 

(IS) Apr 60 

STOOGE COMEDIES 

4401 Up in Daisy's Penthouse 

(W/2) Sep 59 

4402 Booty and the Beast 

(leVi) 00159 

4403 Loose Loot (16) Nov 59 

4404 Tricky Dicks (16) Jan 60 

4405 Rip, Sew and Stitch 

(17) Feb 60 

4406 Bubble Trouble (IS'/z) Apr 60 

THRILLS OF MUSIC 

4951 Jerry Wald & Orch, 

(101/2) Sep 59 

4952 Machito & Orch. 

(IOI/2) Dec 59 

4953 Les Elgart & Orch. 

(10) Feb 60 

WORLD OF SPOBTS 

4801 Wheeling Wizards (gi/j) Sep 59 

4802 Tee Marvels (9) Nov 59 

4803 Greatest Show on Water 

(10) Feb 60 

•!804 Swinging Down the Lanes 

(10) Mar 60 

M-G-M 

GOLD MEDAL REPRINTS 


All 1.75-1 Ratio 

Tom and Jerrys 

W-161Just Ducky (7) Sep 59 

W-162TW0 Little Indians (7) 

W-163 Life With Tom (8) 

W-164 Puppy Tale (7) 

W-165 Posse Cat (7) 

W-166 Hie Up Pup (6)... 

W167 Little School Mouse 

(7) 

W-16S Baby Butch (8) 

Droopys 

W-169 Three Little Pup« (7) 

W-170 Dragalong Droopy (8) 

W-171 Billy Boy (6) 

W.172 Homesteader 

Droopy (8) 

Barnev 

Bears 

W-173 Half Pin Palomino (7) 

W-174 Impossible Possum (7) 

W-175 Sleepy Time Squirrel 

(7) 

W-176 Bird Brained Dog (7) 

Sep 59 

Sep 59 

Sep 59 

StpS9 

Sen 59 

Sep 59 

Sep 59 

Sep 59 

Sep 59 

Sep 59 

Sep 59 

Sep 59 

Sep 59 

Sep 59 

Sep 59 

PARAMOUNT 

CARTOON CHAMPIONS 


S19-1 Better Bait Than 

Never (7) Sep 59 

S19-2 Surf Bored (7) Sep 59 

S19-3 Huey's Ducky 

Daddy (7) Sep 59 

S19-4 Seapreme Court (7).. Sep 59 

S19-5 Crazy Town (7) Sep 59 

S19-6 Hair Today, Gone 

Tomorrow (7) Sep 59 

S19-7 Cage Fright (7) Sep 59 

S19-8 Peo-a-Boo (7) Sep 59 

S19-9 Frightday the 13th 

(7) Sep 59 

S19-10 True Boo (7) Sep 59 

S19-11 Northwest Mousie (7) Sep 59 

S19-12 Surf and Sound (7). Sep 59 

S19-13 Of Mice & Menace (7) Sep 59 

Sep 59 

S19-14 Ship-a-Hoo«y (7) . . . 

CASPER 

B18-2 Dovm to Mirth (7) -Mar 59 

B18-3 Not Ghoulty 17) . Juii 59 

. 

B18-4 Casper's Birthday Party 

(6) Jo' 60 

HERMAN AND KATNIP 

H18-2 Felmeous Assault 

(7) Fetl59 

H18-3 ûn on Furlouot" (6> apr 59 

JEEPERS AND CREEPERS 

(Color) 

J19-1 The Boss Is Always 

Right (7) Jan 60 

J19-2 Trouble Mar 60 

Date (6) . . . . 

MODERN MADCAPS 

(Technicolor) 

M18-2 Fit to be Toyed (7) Feb 59 

M18-3 U Petite Parade (8) Mar 59 

M18-4 Spooking of Ghosts 

(71 Jun 59 

M19-1 Mike the Masquerader 

(6) Jan 60 

M19-2 Fiddle-Faddle (7) Feb 60 

M19-3 From Dime to Dime 

(7) Mar 60 

NOVELTOONS 

(Technicolor) 

P19-1 Be Mice to Cats 

(7) Feb 60 

POPEYE CHAMPIOdS 


E19-1 Let's Talk Spinach 

(7) Sep 59 

E19-2 Punch and Judo (7).. Sep 59 

E19-3 Popeye's Pappy (7) . Sep 59 

E19-4 Lunch With a Punch 

(7) Sep 59 

E19-5 Swimmer Take All (7) Sep 59 

E19-6 Friend or Phony (7) Sep 59 

20th CENTURY-FOX 

MOVIETONE CINEMASCOPES 

(Color) 

7908 Secret of Sao Paulo 

(7) Sep 59 

7909 Romance of American 

Shipping (9) Oct 59 

7910 DEW Distant Early 

Warning (10) No» 59 

, . Dec 59 

7911 Frontier State (9) . . 

7001 State 50 (9) Jan 60 

7002 Navy Angels (9) Feb 60 

7003 Sam Snead Shows You 

How (9) Mar 60 

7004 Japan Today (9) Apr 60 

7005 Sails Ahoy (9) May 60 

TERRYTOON 2-D's 

All Ratios 

(Technicolor) 

5021 Thousand Smile Checkup 

(7) Jan 60 

5022 Aesop's Fable—The 

Tiger King (7) Mar 60 

TERRYTOONS 

Crechnicolor-ritiemaScopel 

5909 Wild Life (7) Sep 59 

5910 Hashimoto-San (7) Oct 59 

5911 Outer Space Visitor (7) Nov 59 

Dec 59 

5912 The Leaky Faucet (7) . . 

5001 Hide and Go Sidney 

(7) Jan 60 

5002 The Misunderstood 

Giant (7) Feb 60 

5003 Food e's Picnic (7).. Mar 60 

5004 The Famous Ride (7) Apr 60 

TERRYTOON TOPPERS 


5936 Foiling the Fox (7) Jun 59 

5031 How to Relix (7) . . . . Feb 60 

TRAVELOGUES 

(2.Reel Specials) 

7971 ©Assignment South 

Pacific (18) 

(Color Cariunesi 

4031 Socco in Morocco (7) Nov 59 

4032 Alley to Bali (7) Dec 59 

4033 Under the Counterspy 

(7) Jan 60 

4034 Hot Rod Huckster (7) Feb 60 

4035 Real Gone Woody (7).. Mar 60 

4036 Convict Concerto (7).. Apr 60 

WARNtK 

BKOS. 

BLUE KIBbUN HI I l-AKAUE 


7301 Drip Along Dafty (7).. Sep 59 

7302 Often an Orphan (7).. Oct 59 

7303 Putty Tat Trouble (7) Oct 59 

7304 Hot Cross Bunny (7).. Nov 59 

7305 A Bear for Punishment 

(7) Dec 59 

7306 A Bone for a Bone (7) Jan 60 

7307 The Prize Pest (7).. Jan 60 

7308Twcetys S.O.S. (7).. Feb 60 

7309 Lovelorn Leghorn (7) Mar 60 

7310 Sleepytime Possum (7) Apr 60 

7311 Cheese Chasers (7).. Apr 60 

BUGS BUNNY SPECIALS 

(Technicolor) 

7721 Bonanza Bunny (7) Sep 59 

7722 A Witch's Tangled 

Hare (7) Oct 59 

Dec 59 

7723 People Are Bunny (7) . . 

7724 Horse Hare (7) Feb 60 

7725 Person to Bunny (7).. Apr 60 

MERRIE MELODIES 

LOONEY TUNES 

(Technicolor) 

7701 A Broken Leghorn (7) Sep 59 

7702 Wild About Hurry (7) ..Oct 59 

7703 Unnatural History (7) Nov 59 

7704 Tweet Dreams (7) Dec 59 

7705 Fastest With the 

Mostest (7) Jan 60 

7706 West of the Pesos (7) . .Jan 60 

7707 Wild Wild World (7) .. Feb 60 

7708 Goldimouse and the 

Three Cats (7) Mar 60 

7709 Who Scent You? (7). Apr 60 

WORLD-WIDE ADVENTURE 

SPECIALS 

(Color Reissues) 

Two Reels 

Sep 59 

7001 Jungle Terror (20) . . . 

7002 Danger Is My Business 

(IS) Mar 60 

One Reel 

7501 Royal Duck Shoot (10) Oct 59 

7502 Daredevils on Wheels 

(10) Nov 59 

7503 Happy Holidays (9) . Feb 60 

7504 Jungle Man Killers (9) Apr 60 

MISCELLANEOUS 

©Cruise of the Eagle 

(18) © BV..Sep59 

©Donald in Mathmagic 

Land (28) (BV)..Dec59 

©Eyes in Outer Space 

(26) (BV)..Dec59 

©Gala Day at Disneyland 

(25) (BV)..Mar60 

©How to Have an Accident at 

Work (7) (BV)..Mar-60 

©Islands of the Sea (23) (BV) ... 

©Japan (28) BV 

©Mysteries of the Deep 

(24) (BV)..Feb60 

©Noah's Ark (20) . . (BV) . . Nov 59

I hod 

got 

wont 

played 

mean 

"5.XHIBITOR HAS HIS SAY 

ABOUT PICTURESI 

Need More Comedies 

"Don't Give Up the Ship" (Paro) is one of Jerry 

Lewis' better pictures—more odult and entertaining. 

The lady officer stole the show. Business 

for Lewis movies. We need 

pictures. Let TV have sex 

more 

was up to par 

comedy-type 

end murder. 

KEN CHRISTIANSON 

Roxy Theatre, 

Washburn, N. D. 

ALLIED ARTISTS 

Bot, The (AA)—Vincent Price, Agnes Moorehead. 

This seemed like a very good mystery to me and 

the other adults, but the teenagers were so restless 

my honds full. No vile-looking monsters or 

juvenile delinquents, so no interest. Played Wed., 

Thurs., Fri. Weather: Good: Worm.—Arlen W. Peohl, 

Hi-Way Theatre, Sheridan, Ore. Pop. 2,000. 

Littlest Hobo, The (AA)—London (the dog), Fleecie 

(the lamb). Buddy Hart, Wendy Stuart. This was a 

very cute little show thot was in the block and 

white and should have been in color. It played to 

above average business on matinee os well as night. 

tt is worth a date if vou haven't already played 

Played Saturday. Weather: Cold.—Charles E. 

La Mar Theotre, Arthur, Ml. Pop. 2,000. 

it. 

Smith, 

AMERICAN-INTERNATIONAL 

High School Hellcots (AlP)—Yvonne Lime, Brett 

Holsey, Jano Lund, The folks at American International 

have a recipe for teenage pictures that 

very seldom fails for us. Nowodoys, when teenagers 

are most of our trade, we hove to ploy these. This 

picture is a good teen picture, too. The teens liked 

it and it did pretty well at the boxoffice. If you 

aren't playing this company's shows, try some. 

Played Wednesday. Weather: Cold.—^Harry Hawkjnson, 

Orpheum Theatre, Marietta, Minn. Pop. 380. 

BUENA VISTA 

Darby O'Gill ond the Little People (BV)—Albert 

Shorpe, Janet Munro. This is a pretty good one from 

Disney but it didn't seem to do as well here as some 

previous Disney pictures, tt is worth your best time 

if you haven't already used it. Played Sun. through 

Wed. Weather: Fair.—Charles E. Smith, La Mar 

Theatre, Arthur, MI. Pop. 2,000. 

Third Mon on the Mountoin (BV)—^James Mac- 

Arthur, Michael Rennie. This picture did not do big 

business but it is worth playing. People seemed to 

enjoy it ond the scenery was beautiful. A good 

cast, mostly unknown. Ployed Thurs., Fri., Sat. 

Weather: Good.—Mel Danner, Circle Theatre, Waynoko, 

Okla. Pop. 2,018. 

COLUMBIA 

Face of a Fugitive (Col)—Fred MocMurray, Alan 

Baxter. This is a good western but it's o shame that 

Mr. MacMurroy, who wos starred in great movies 

in the 40s, should be wasted in westerns—though 

moybe it's because he has lost his popularity. No 

business. Played Thurs., Fri., Sat. Weather: Cold. 

Paul Fournier, Acadio Theotre, St. Leonard, N. B. 

Pop. 2,150. 

Gene Krupa Story, The (Col)—Sol Mineo, Susan 

Kohner. Played tn a below-average crowd. The 

drums were okay. This is one in the lower bracket, 

for sure. If you want o vice or dope picture, okay. 

If not, leave this one out. Our customers don't want 

this kind. Played Fri., Sot. Weather: Nice.—Ed 

Christensen, Ord Theatre, Ord, Neb. Pop. 2,250. 

It Happened to Jone (Col)— Doris Day, Jack Lemmon, 

Ernie Kovacs. This was entertaining as all getout. 

Sorry to report a loss but TV, basketball and 

jero weather licked me.— Frank E. Sobin, Majestic 

Theatre, Eureka, Mont Pop. 929. 

They Come to Corduro (Col)—Gary Cooper, Rita 

Hoy worth. Van Heflin, Tab Hunter. This is a well 

done picture ond has good color and scenery. 

One thing, it held everyone's interest and attention. 

Gory Cooper and the entire cast did a very good 

job. The cold weather made things o little slow at 

the boxoffice. Played Sat., Sun. Weather: Cold. 

Harry Howkinson, Orpheum Theatre, Marietta, 

Minn. Pop. 380. 

30-Ft. Bride of Candy Rock, The (Col)—Lou Costello, 

Dorothy Provine. This just hit the spot with the 

customers, and was fairly priced. 1 hod o good turnout 

of the family trode and kiddies. Since I 

doubled with "Yellowstone Kelly" (WB-Clint Walker, 

Edd Byrnes), I the teenogers, too. Played Sot., 

Sun,, Weather: Cool and clear, occasional showers.—Arlen 

W. Peahl, Hi- Way Theatre, Sheridan. 

Ore. Pop. 2,0] 8. 

METRO-GOLDWYN-MAYER 

Girls Town fMGM)—Mamie Von Doren, Mel Torme, 

Roy Anthony. This is o sotisfoctory teenage picture. 

The adults seemed to like it, also. We did o good 

aross with it midweek. Ployed Wed., Thurs. Weotherood.—Mel 

Danner, Circle Theatre, Waynoko Okla 

Pop. 2,018. 

It Started With a Kiss (MGM)—Glenn Ford, Debbie 

Reynolds. More like this and we would say this 

is o wonderful business—making people laugh ond 

havir>g a ball ourselves. Very good, very frank and 

above overage boxoffice. Played Sun., Mon. Tues 

Weather: Cold.—Ken Christianson, Roxy Theatre 

Washburn, N. D. Pop. 913. 

Rointree County (MGM)—Montgomery Cliff, Elizabeth 

Taylor, Eva Marie Saint. Anyone for a poor 

man's "Gone With the Wind?" Well, this is it. 

Elizabeth Taylor's performance is simply great and 

the production is magnificent. I it very late 

to average business. One thing terribly wrong— it 

was too long.—Paul Fournier, Acadia Theatre, St. 

Leonard, N. B. Pop. 2,150. 

PARAMOUNT 

But Not for Me (Para)—Clark Gable, Carroll Baker, 

LilM Palmer. This is another good picture that failed 

at the boxoffice, probably due to the continuing bad 

weother we were having ond sickness. Ployed Sun., 

Mon., Tues. Weather: Bad.—Mel Danner, Circle Theatre, 

Waynoko, Okla. Pop. 2,018. 

Career (Para)—Dean Martin, Anthony Franciosa, 

Shirley MacLaine, Carolyn Jones. This was a flop for 

me— nothing to hold their interest. Customers walked 

out on it- Right then is when I to find a hole 

to crawl into. Paramount should sell this one to television 

fast. Played Sun., Mon. Weather: Good but 

cold.— Ed Christensen, Ord Theatre, Ord, Neb. Pop. 

2,250. 

Don't Give Up the Ship (Para)—Jerry Lewis, Dino 

Merrill. This is a very good comedy, lacking one 

thing— color. But everyone laughed and had a real 

good time. The school had something on, which cut 

our crowd Saturday, but Sunday wos better. Jerry is 

always liked around here. Played Sat., Sun. Weather: 

Cool.— Harry Howkinson, Orpheum Theatre, Marietta, 

Minn. Pop. 380. 

CENTURY-FOX 

20th 

Blue Denim {20th-Fox)—Carol Lynley, Brandon de 

Wilde, Macdonald Carey, Morsho Hunt. I can't odd 

much more praise to that given this picture already. 

It is a most delicate subject that was handled perfectly. 

The local Car Club bought this for a late 

show and did very well with it. The teenagers oil 

loved it ond some had seen it before. Ployed Friday. 

Weather: Cool.— Harry Howkinson, Orpheum 

Theatre, Marietta, Minn. Pop. 380. 

Hound-Dog Man (20th-Fox)—Stuart WTiitman, Fabian, 

Carol Lynley. Photographed in color and CinemaScope, 

this has some comedy and the cast was 

okay. Patrons seemed to like it all right. The 'Scopeshort, 

"Frontier State," which I played with the 

picture, was excellent. Business was fair. Played 

Sun., Mon., Tues. Weather: Good.—Mel Danner, 

Circle Theotre, Woynoka, Okla. Pop. 2,018. 

Make Own Advertising 

"The Last Angry Mon" (Col.— Paul Muni, 

David Woyne) is about the best picture of its 

tyoe we have had in a long time—and it flopped 

miserably at the boxoffice. It was probably too 

new when we had it—ond National Screen's onesheets 

were terrible. They advertised the violence 

in the picture, of which there wasn't 

much. It's a very good show, but make your 

own advertising on this one. 

Orpheum Theotre, 

Marietta, Minn. 

HARRY HAWKINSON 

UNITED ARTISTS 

Alios Jesse James (UA)—Bob Hope, Rhonda Fleming, 

Wendell Corey. This film puts Hope back on top 

with the best comedians. It starts out slow but the 

last two reels make up for that. A natural for 

good boxoffice. Showed Sat., Sun. Weather: Foir. 

—W. K. Riese, Aurora Theatre, La Ronge, Sask. 

Pop. 500. 

UNIVERSAL-INTERNATIONAL 

Imitation of Life {U-l}— Lana Turner, John Gavin, 

Sandra Dee, Dan O'Herlihy. This is really o tine motion 

picture that an exhibitor shouldn't hesitate to 

put on his screen if he can get it ot decent terms. 

The way they were crying at times, the oudience 

sounded like they were really at a funeral. Played 

Sun. through Wed. Weather: Nice.—Charles E. Smith, 

La Mor Theatre, Arthur, III. Pop. 2,000. 

Pillow Talk (U-ll—Doris Day, Rock Hudson, Thelma 

Ritter, Tony Rondoll. Here is a honey of a show, 

qeared to do extra business in almost any situation. 

This picture did better business on the third day 

than It did on the first day. Played Sun., Mon., 

Tues. Weather: Good.—Mel Danner, Circle Theatre, 

Waynoko, Okla. Pop. 2,018. 

WARNER BROS. 

Damn Yankees (WB)- -Tab Hunter, Gwen Verdon, 

Ray Walston. A small town bugaboo—sure took o 

booting on this highly amusing comedy-musicol. I 

enjoyed it 'till I sow the take. A lower gross than 

on "The Old Man and the Sea."—Ployed Thurs., 

Fri., Sat. Weather: Cold.— -Ken Christianson, Roxy 

Theatre, Washburn, N. D. Pop, 913. 

Rio Bravo (WB)—John Wayne, Angie Dickinson, 

Dean Martin. This is tops—and I tops! Top 

stors, color, good story, comedy, music and everything 

o western should hove. I wos just thinking. 

You hardly ever see and hear a cowboy sing in a 

picture any more—and I kind of miss it. If you 

haven't played this one, ploy it. It is great. 

Played Sat., Sun. Weather: Chilly.— Harry Howkinson, 

Orpheum Theatre, Morictto, Minn. Pop. 380. 

FOREIGN 

LANGUAGE 

FEATURE REVIEWS 

The Would-Be 

''»"°- ''"'"^ ^"" 

Gentleman F i.ssi © 

Kingrsley-tJnion 95 Minutes Rcl. April '60 

For the first time, screen audiences will be 

able to see the famous French acting company, 

the Comedie FYancaise, Îth its superbly 

stylized playing of Moliere's GaUic 

farce, written neai-ly 300 years ago. Beautifully 

photographed in Kastman Color on the 

actual stage set, the picture is a faithful, if 

somewhat static, romp in which most of the 

performers mug and over-act in wigs, laces 

and elaborate costumes of the period. Culture-conscious 

patrons who attend art houses 

won't want to miss this and it is also a 

"must" for drama and language students in 

college towns. However, most regulai- moviegoers 

will find it dull going and never more 

than mildly amusing. Some of the lengthy 

dialog sequences are extremely slow-moving 

and necessitate a title on every frame of film. 

a pleasant way to leam French but scai-cely 

entertaining. A Productions Cinematographiques 

film produced by Pierre Gerin, it has 

been du-ected like a stage play (except for 

some closeups) by Jean Meyer, who also 

plays the cunning valet to M. Jourdain. the 

wealthy bourgeois who desires to become a 

polished gentleman. This role is played to 

the foolish hilt by Louis Seigner, a seasoned 

performer of farce. Andree de Chauveron is 

excellent as his more-sensible, suspicious 

wife and Marie Sabouret and Micheline 

Boudet add pulchritude. An introductory 

sequence recreates a gala opening with its 

splendidly dressed audience entering the 

Comedie Francaise. 

Louis Seigner, Jean Meyer, Andree de 

Chauveron, Georges Chamarat. 

SHORTS REVIEWS 

Continental 

The Black Cat 

(Animated horror short) 

22 Mins. 

Good—for art houses only. Edgar Allan 

Poe's classic tale is a Gothic horror masterpiece 

but, as screen entertainment, it is almost 

too shuddery. especially as told tlirough 

weu-d and macabre paintings created by 

John Fenton. With Basil Rathbone doing th"^ 

narration in his customai-j' clipped British 

fashion, this will make a sti-ong art house 

attraction, but only if coupled with a comedy 

feature (It is playing with "Battle of the 

Sexes" in New York). It's far too frightening 

for family audiences. There is no actual 

action, just a succession of 45 paintings, 

one more hon-ific than the other telling the 

stoi->- of the man who is brought to the gallows 

by his nemesis, a black cat. Directed 

and produced by Plobei-t Braveiinan in 

Ea-stman Color. 

Little Bo Bopped 

Columbia (Loopy de Loop Cartoon) 6 Mins. 

Good. Loopy trie,s to recover Little Bo 

Peep's lost sheep for her out of a huge flock, 

but at tlie moment of success a huge sliepherd 

dog intejTenes and wins Bo Peep's 

gratitude. 

Swinging Down the Lanes 

Columbiii (World of ,Sports) 7 Mins. 

Good. Bowling enthusiasts will welcome 

the views in this short of topnotchere like 

Billy Welo and Ed Lubajiski. plu.s Dick Weber. 

Pat McBride and Prank Clause. After 

Weber gives some lessons in tlie ai-t of scoring 

strikes and spai-es, viewers are treated to 

some examples of inoredible skill. 

f^ 

l|

' 

9J1Q RDYnFFIflF. RonHnriinHe Mav 2. 1960 9417 

^ 

thought 

Opinions on Current Productions 

ÊATURE REVIEWS 

Symbol O denotes color; (S ClnemoScope; ® Vltto Vision; ($) Supencopo; (K Noturoma; (g) RagolKope; Ct> 

Technlroma. For (tory lynopiU on coch picture, h« rovorit

. . One 

. . Laurence 

Dz-vv/^mrT cl.:^n..: J... 

' 

. . . Death 

. . The 

. . 

FEATURE REVIEWS 

Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

^.eisl' 

THE STORY: "Pay or Die" (AA) 

El-nest Borgnine has a consuming love and hate m his 

life The former is for Zohra Lampert, a daughter of one 

of his friends in New York's Little Italy, and the latter for 

the Black Hand wliich is just getting its hold m America 

and is collecting, thi-ough tlii-eats and eveiy known form of 

ten-oi-ization, tribute from the decent Itahan immigrants. ,^„ 

He is detemiined to stamp out the growing menace and, „,_ 

despite fmstrations at virtuaUy evei-y point, is making 

-tisome 

progress, principally because he has the backing and 

confidence of his police commissioner. He realizes that the 

command of the Mafia is to be found in Sicily and goes 

there in seai-ch of clues and evidence. He finds them but before 

they can be brought back he is murdered, leaving 

Zohra. whom he has won and married In the meantime, 

an expectant mdow. 

EXPLOITIPS: 

Get stamps with message "Pay or Die" and facsimiles 

of new.spapei- with the Petrosino Murdered or Mafia headline 

of tliem from studio and pass tlii-oug'h town. Have a 

black hand painted on areas in town, with "Pay or Die" 

notes sent around saying SEE "Pay or Die" or ELSE. 

CATCHLINES: 

See "Pay or Die" or Miss the Most Exciting Motion Picture 

of the Year . Man's Fight Against Crime and 

Con-uption ... He Lived and Died to Make the World a 

Better Place for His People. 

THE STORY: "The Fugitive Kind" (UA) 

Anna Magnani. a lonely woman wed to bitter, Ul 'Victor 

Joi-y, is attracted to guitai- player Marlon Brando and gives 

him a job in her store. Joanne Woodwai-d, outcast daughter 

of the town's best family, ti'ies to get Brando for herself, 

but he scorns her and gradually is di-awn toward Anna 

and their relationship reaches a climax when, after robbing 

her for a gambling stake, he gives up liis decision to skip 

town when he realizes how much he means to her and takes 

her as Iris mistress. Brando is unjustly accused of a love 

affau- with another woman and is tlireatened with violence 

unless he leaves town. He asks Anna to meet him out of 

the state, but before they can escape, Jory sets fii-e to his 

wife's store, shoots and kills Anna, and Brando, in trying 

to find her, is killed in the flames. 

EXPLOITIPS: 

Play up the marquee-mighty castêspecially Oscar winners 

"Woodward, Magnani and Bi-ando. Decorate lobby with 

wind chimes, which figure prominently in film. Hu-e man 

to walk streets with guitar and weai'ing snakeskin jacket, 

bearing picture and theatre infonnation. 

CATCHLINES: 

Marlon Brando, Anna Magnani and Joanne 'Woodwai'd 

Teamed in One of the Screen's Starkest Dramas! . . . 

Tlieii- 

Love Dared to Break the BaiTiers of Southern Prejudice 

... A Bold Motion Picture That Dai-es to Challenge Ignorance 

and Bigotry! 

jbout 

n a Ic 

'ble, 

•-t'- 

THE STORY: "Flame Over India" (20th-Fox) 

When rebelUon of the Moslem rebels against the Hindu 

Maharajah breaks out, Kenneth More, British captain, is 

sent to take the little Hindu pilnce to safety in DeUii. 

With the last train gone. More commandeers an antiquated 

old engine and one coach and takes the pi-ince. his governess, 

Lauren Bacall, an embittered newspaperman and 

( iôur others across the arid Indian desert. They encounter 

blown-up raUs and a suspension bridge and attacks by rebel 

horsemen, as well as danger from Lom, who is revealed as 

a Moslem half-breed who tries to kill the little prince. 

More is able to subdue Lom and later fights with him atop 

the moving train. He also finds romance with the courageous 

Lam-en before the train reaches DeUii with the 

prince and all the passengers except Lom safe and sound. 

EXPLOITIPS: 

Stress Lauren Becall in her first picture made abi-oad, and 

Kenneth More, who staiTed in "Sink the Bismarck!" and 

"A Ni^ht to Remember" in the past year. Herbert Lom and 

Wilfrid Hyde Wliite are familiar to devotees of British 

fare. Dress up the lobby with Indian artcrafts or dress 

the usher or doonnan in a turban, etc. 

CATCHLINES: 

When India's Fabled Northwest Frontier Exploded in 

Violence . Sweep of Mighty Adventure! The Surge 

of Savage Hordes! . . . Adventure Rides a Flaming Barrier 

Over the Indian Desert. 

THE STORY: 

"Valley of the Redwoods' (20th-Fox) 

Lynn Bemay, a secretai-y at a large lumber company, and 

her boj-friend, Jolm Hudson, have planned to rob the payroll 

for a year. They bring Ed Nelson, a professional salecracker, 

in at the last moment to help with the vault. A 

lumber rig breaks down on the appointed day, however, 

bringing Michael Forest into the otherwise empty office. 

Lynn goes to lunch with him to get him out of the way. 

This changes theii' time schedule, however, and they are 

discovered by the watchman. They escape in his truck, but 

Hudson is shot. Nelson gets Lynn to help, but soon turns 

against them botli and they end up fighting among themselves. 

Nelson is killed just as Forest catches them with 

the police. 

.- EXPLOITIPS: 

ont' Tie in with lumber companies. Put postei-s and placards 

up around town in the sihape of a log. Have theatre pei'- 

sonnel dressed as loggers. Have the title printed on toothpicks 

with a label attached saying it came from a i-edwood 

tree. 

CATCHLINES: 

The Perfect Crime—But It Failed . . . Theii- Love Wasn't 

Enough to Justify Tlieii- Crime ... A Wild Outdoor Chase 

Tln-ough the Backi-oads of Dangerous Lumber Company 

in the- Redw'oods. 

«=!!« 1 

THE STORY: "Expresso Bongo" (Cont'l) 

Laurence Harvey, a fast-talking' rogue who earns a dubious 

living as a talent agent in London's honky-tonk night 

life, accidentally hears Oiitf Richard, a young bongo player 

holding the attention of the gu-1 teenagers in an espresso 

spot and he signs the boy to a 50-50 contract, changes his 

name to Bongo Herbei-t and builds him into a national 

singing idol with the aid of Meier Tzelniker, head of a recording 

company. When Harvey learns that Yolande Don- 

Ian, famous American singer, plans an appeai-ance on a 

London TV show, he persuades her to let Cliff sing on her 

program. Harvey's money bubble bursts when Yolande 

takes a personal interest in Cliff and she has Harvey's contract 

with the boy declared illegal. Left witliout a client, 

Hai-vey finally realizes that his long-time girl friend, Sylvia 

Syms, has the makings of a .singing star. 

EXPLOITIPS: 

For adult fans, play up Laurence Harvey as the star of 

"Room at the Top," for which he won an Academy Award 

nomination. The title and British teenage singer, Cliff 

Richard, are the angles to attract the youngsters and recording 

fans, who number in the millions. Contact local 

e6pre.s,so bars to display window caj'ds. 

CATCHLINES: 

The True Stoi-y of the Singing Star Who Madi' His Teenage 

Fans Swoon . Harvey, Star of "Room at 

the Top," in HLs Latest and Great&st Role. 

A. D 

*Ohn 

THE STORY: "Twelve Hours to Kill" (20th-Fox) 

Nico Minardos, young Greek visitor to New York, accidentally 

witne.sses a gangland kilhng and Grant Richards, 

police lieutenant, and Russ Conway, poUce captain, agi-ee 

to send him to a nearby small town until the killere ai'e 

caught and unable to "i-ub him out." Minardos meets Bai'- 

bai-a Eden on the train to the town and they take a liking 

to each other. When the local police fail to meet Minardos, 

Barbara agrees to drive liim to the local imi, where 

he sees the two killers awaiting Irim. Realizing that someone 

tipped them off about him. Bai-bara takes Minardos to 

her home and he notifies Conway and Richai'ds about tiie 

killers. Both go to the town and. after Barbara is held by 

the killei-s who later pursue Minardos, the lociU police, 

headed by Art Baker, capture the killers. 

Through a clever 

trick. Baker makes Conway reveal that he had tipped off 

the killers about Minardos' whereabouts. 

EXPLOITIPS: 

T'V fans will recognize Barbara Eden as one of tliree 

feminine stars of "How to Many a Millionaii-e." which is 

based on the 20tli-Fox CincmaScope pictin-e of 1953. Nico 

Minardos played the Liitin lover in "Holiday for Lovers." 

CATCHLINES: 

Now York Gangsters Invade a Peaceful Small Town . 

13 An Adventure in Excitement and Suspense As Two Killers 

Anr Pui-sue a Witness Prom the Big City to a Small Town Hideout.

Kansas 

602 

' 

speakers 

. . Comic 

\TES: ISc per word, minitnum S1.50. cash with copy. Four consecutive insertions lor price 

three. CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24. Mo. • 

cueRine 

POSITIONS WANTED 

Drive-in manager, 35, married, 10 years 

xperience. Now managing large southrn 

dnve-m. desires to locate in west or 

Duthwest. For complete details and 

3sume write Boxottice, 9067. 

Projectionist: Available now. Sober, 25 

ears experience. Boxoflice, 9069. 

Manager presently employed by large 

astern Circuit, thoroughly experienced 

)rive-in and first run Conventional, needs 

etter opportunity Boxoffice, 9071 

HELP WANTED 

Drive-in manager. Immediate opening. 

4ust be ihoroughly experienced and best 

haracter. WORKING MANAGERS only! 

'ersonal interview required. Apply Arratrong 

Theatres, Box 211, Bowling Green, 

)hio Phone 32881. 

THEATRE AD-PUBLICITY MAN WANTED: 

xcellent opportunity and salary with 

op midwest circuit. State experience. 

Vrile BoxoHice, 9070. 

Theatreman with know how to do adninistrative 

work and assist in advertisng 

and publicity. Small first run situation 

n Ohio Metropolitan City, with security 

or the right man. Strictly honest and 

ober applicant considered. Give outline 

ji experience and background. Boxoffice, 

3071. 

Manager wonted for conventional de 

,uxe. Iirst-run theatre in South. Must be 

sxperienced all phases, promolion minded 

3t3te age, experience, marital status, sal- 

::ry required. Apply Boxoffice, 9072. 

BOOKS 

Prepare for Spring and Summer: Prepare 

(or it with "The Master Guide to Theatre 

Maintenance." Twenty-three chapters on 

refreshment sales, exploitation, projection, 

sound, sanitation and every other aspect 

of profitable operation. AH based on 

practical theatre experience. Only $5.00, 

greatest bargain in show business. Send 

for your copy NOW. Cash with order, 

no COD'S. BOXOFFICE Book Dept., 825 

Van Brunt Boulevard, Kansas City 24, Mo. 

FILMS WANTED 

Interested m Buck lones features and 

senaU. In excellent condition only. 16mm 

or 35mm sound. State prices and titles. 

Richard Sccnland. 5290 Lumley Avenue, 

Detroit 10, Michigan. 

MARQUEE LETTER REPAIRING 

Plastic Weld. Will repair broken plastic 

mcrquee letters. Order from National Theaire 

Supply Company or Plastic Weld, 513 

Hollywood, Dallas 8, Texas. 

EQUIPMENT WANTED 

Wanted: Used theatre booth equipment. 

We dismantle. Leon Jarodsky, Lincoln 

Theatre, Paris, Illinois. 

DRIVE-IN THEATRE EQUIPMENT 

ANTI- THEFT SPEAKER CABLE PRICE 

REDUCED! Protect your speakers and 

heaiers now for less than /be per uniti 

Complete satisfaction reported by leading 

cnair.s and exhibitors. For full details 

ATue: Speaker Secunty Co., Dept. 58 

Willow Avenue at 17th St., Hoboken, N. ]- 

Drive-In Theatre Ticketsl 100.000 r'x2' 

special printed roll tickets, $34.95. Send 

for samples of our special printed stub 

rod tickets for drive-ins. Safe, distinctive, 

private, easy to check. Kansas City Ticket 

Co., Dept. 10. 109 W 18ih St, (Filmrov/) 

, City 8, Mo 

GENERAL EQUIPMENT—NEW 

DURABLE MASON- 

MARQUEE LETTERS, 

ITE, BLACK OR RED: Fits Wagner, Adler, 

Bevelite Signs, 4", 40c; 8", eOc; lO", 

75c; 12'-, $1.00; 14", $1.50; 16", $1.75; 

17", $2.00; 24", $3.00 (10% discount 100 

letters or over $60,00 list). Dept. cc, SOS. 

Cinema Supply Corp. , 

Street, New York 19. 

West 52nd 


GENERAL EQUIPMENT—USED 

For Sale or Trade: Ampro 16mm high 

intensity arc sound projector and 30 amp 

rectifier. $600, or good 35mm semi-portable 

sound projector. CO-OP, 7244 Touny Avenue, 

Chicago 48, Illinois. 

Brenkert BX 60 Mechanisms (2 pair 

used); Simplex E-7 Mechanisms (2 pair 

used) . Guaranteed good condition, bargain 

prices. Also magazines, 1/3 h.p. 

motors, parts, and etc. What do you need? 

Lou Walters, Simplex and Century Repair 

Service, 8140 Hunnicut Road, Dallas 

2£. Texas. Phone DAvis 1-0341. 

GOING FAST! B&H Filmoarc 16mm 

Sound Projector, High Intensity arc, rolling 

stand, 30A rectifier, 50W amplifier, 2- 

i2 

m carrying case, coated 

lens. Excellent, $975. (send for circular). 

Available on time. Dept. cc, S.O.S. 

Cinema Supply Corp., 602 W. 52nd Street, 

New York 19. 

AVAILABLE ON TIME! Complete Dual 

35mm outfit; Simplex E-7 pro)ectors, 

LL-3 pedestals, 18" magazines, Brenkert 

enarc lamps, 60A rectifiers, RCA sound. 

Excellent, $2,475, Available on time. Dept. 

cc, S.O.S. Cinema Supply Corp.. 602 W. 

52nd Street, New York 19. 

CLEARANCE SALE: Simplex R. S. mechanisms, 

$25 each, Motiograph RS mechanisms, 

$15 each; Super Simplex mechanisms, 

$185 pair; Simplex E-7 mechanisms, 

$225 pair; Brenkert BX-80, $250 pair, 

Ger-Bcr, Inc., 442 N. Illinois Street, Indianapolis, 

Indiana. 

Arc lampj. complete with reflectors. 

Peerless low intensity, $35 pair; Strong 

standard, $50 pair; Strong utility, $75 

pair; Strong IKW, $150 pair; Strong mogul, 

$225 pair; Peerless magnarc, $275 

pair; Forest model EM-H high intensity, 

$100 pair. Ger-Bar, Inc., 442 N, Illinois 

Street. Indianapolis, Indiana - 

Griswold film splicers, $12.50; hand rewind, 

$5.00 set; Film cabinets, $1,25 section; 

2,C0O-ft. Alum. Reels, $1.25 each; 

Parts cabinet, $10.00. Supply is limited. 

Ger-Bar, Inc., 442 N. Illinois Street, Indianapolis, 

Indiana. 

For Sale: Complete RCA booth all dismantled, 

Manley popcorn machine. Equipment 

installed new in 1953. Make us an 

offer. Palace Theatre, Antigo, Wisconsin. 

For Sale: 40 ton Worthington Air-Conditioner, 

complete with evop condenser, etc. 

Seats, upholstered, excellent condition. 

Must see to appreciale. Harry Hixon, Box 

216, Atchison, Kansas. 

Automatic rewind, 2 Simplex E-7 heads, 

4 Strong lamp houses, 2 five point stands, 

2 high intensity rectifiers. Very good condition. 

All for $375. Chet Beall. 2601 S.W. 

Huber Street, Portland 19, Oregon. Ch. 6- 

5234, CA 7-9980. 

Theatre ian—50,000 CFM with 5HP, 3PH, 

2 speed motor and controls. Al condition, 

$300. Winona Theatre, Tomball, Texas. 

Canada: Booth equipment, complete, 

Ballantyne sound, Motiograph, Cyclex 

lamps. Excellent condition, $1,250 Box 

234. Armdale, P.O., Halifax, Canada. 

Pair Super Simplex heads. Sale for $300. 

Write Carl Petrello, 3322 Kirk Road. 

Youngs town, Ohio. 

SPECIAL: Brenkert BX SO, $300. Brenkert 

BX 40, $250, Auto rewinds, $25; Film cabinets, 

$1.25 per section; Splicers. $5.00; 

Hand rewinds, $5.00. Plus any other theatre 

equipment needed. New or used. 

Harry Meicher Enterprises, 417 W. Hiabland 

Avenue, Milwaukee, Wisconsin, BR 

3-9199, 

EQUIPMENT REPAIR SERVICE 

GATORHIDEl Repairs broken reflectorsi 

It really works! Money back guarantee. 

Instructions enclosed make it easy. 

Enough to do the job sent open account 

of $1.95. Every booth should have it on 

handl Order today from, GATORHIDE, 

P.O. Box 71, Joplin, Missouri. 

THEATRE REPAIRING & 

REMODELING 

Drive-in theatres: General repairing, 

screen pointing and remodeling. Free estimates. 

Jack Farris, 3401 Brazos Avenue, 

Odessa, Texas. Phone EMerson 6-9956. 

HOUSE 

THEATRES FOB SALE 

For Sale: 300 seats, brick construction, 

'Scope, wide screen, concession equi^ 

ment, apartment. Growing situation, cooperative 

merchants. Fme family •peration. 

$15,000 or terms. Walter Friednchs, 

Box 173, Sheffield, lowo^ 

For Sale: Fully equipped, all cushioned 

sects, widescreen. stereophonic sound. 

County seal town, ideal family operation. 

Low rent. Bargain. Other business interest. 

Write Bruce Waugh, Mankato, Kansas. 

Owner anxious. Your golden opportunity 

Capada Drive-In, Flovdada. Texas. 

Excellent terms. Wayne Long, agent, 

Monahans, Texas. 

Beautihil 450'Car speaker drive-in theatre 

in Southwestern Michigan, including 

home and 20 acres of land in a town 

of 54 factories. Reasonably priced. Good 

squipment. Owner 65, wants to retire. 

Boxoflice, 9061. 

Sierra Theatre. Chowchilla. Exact center 

of California, no smog, no snow. 

$55,000 full price, building and equipment. 

Don't bother to inquire unless you have 

$10,000 for down payment. Easy terms, 

balance. 

Southwest Drive-In. Year round operation. 

No near drive-in competition. Real 

estate included for only $33,500. Down 

payment, $15,000. Theatre Exchange Company, 

5724 S. E. Monroe, Portland 22. 

Oregon, 

California, fully equipped. 700-seat theatre. 

One owner 10 years. Less than 5 

year payout including building $50,000 

2S% down, balance 10 years. Theatre Exchange 

Company, 260 Kearney Street, Sofn 

Francisco 8. California. 

Two Idaho theatres in adjoining towns, 

one a county seat. Prosperous lumber 

and farming area. No competition Brick 

buildings. Owned by same fcmily for 

many years. Full price including real 

estate, $20,000. Pay only $5,000 down and 

balance $150 a month, like rent. Theatre 

Exchange Company, 5724 S. E. Monroe, 

Portland 22. Oregon. 

Theatres for Sale: Town house and 200- 

car drive-m. County seat. Paris, Mo. 

Modem 

Ihur Judge, 2100 E. Newton Avenue, Milwaukee, 

Wisconsin. 

Good used late model chairs available 

rebuilt chairs. Chairs rebuilt in your (he-- 

atre by our factory trained men, gel ou: 

low prices. Parts for all makes of chairs 

Sewed covers made to your size, also 

leatherette 25"x25", 55c ea ; 27"x27". 65c 

ea. Chicago Used Chair Mart, 829 South 

Stale S treet. Chicago. Phone WE 9-451° 

950 International Autimotic Lift American 

Bodiform, Plywood chairs. Box 1734, 

Dallas, Texas. 

For Sale: 440 Kroehler push-back chairs 

like new, reasonable. Also 2,000 late typ« 

Amencon chairs. Nick Diack. Eastern 

Seating Company, 138-13 Springfield Blvd., 

Springfield Gardens 13, N. Y. Phone: 

LAurelton 8-3696, 

BUSINESS O PPORTUNITIES 

BIGGER POPCORN PROFITS with all 

new Tender-Vender, now re-designed lor 

even liner operation and results. Nollung 

to corrode, rust or peel. Warms, tenderizes 

and dispenses crisp, hot, deliciout 

popcorn. Shipped assembled; easy lo 

move, capacities right lor any location 

Wnte lor lacls. TENDER-VENDER POP- 

CORN SERVICE CO, Popcorn Building 

Nashville, Tennessee. 

Operate profitable franchised employment 

agency . . . home or office, lull o: 

part-time. Write Personnel Associates. Box 

592-B. Hunlsville. Ala. 

BUSINESS STIMULATORS 

Bingo, more actionl $4.50M cards. Other 

games available, on oil screen- Novelty 

Games Co., 106 Rogers Ave., Brooklyn. 

N. Y. 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers ol 

Hawaii, 670 S. Lalayette Place, Los Angeles 

5, Calil^ 

Bingo Coids. Die cut I, 75-500 combinations. 

1, 100-200 combinations. Can be 

used lor KENO, $4.50 per M. Premium 

Products, 346 West 44th St., New York 

36, N. Y 

Top grossing sensational programs 

. 

jvailable: Write Mack Enterprises, Centralia, 

Illinois. 

Surprise bags books . . 

Novelties . . . Free catalog. Hecht Mfg., 

184 W. Merrick Road, Merrick, N. Y. 

Nearing V4 million, admissions with 

Stooge and other action rings will boost 

your attendance too. 2V2C each. Check 

with order, fast service. Otto's Theatre 

Promotions, Pulaski, Wisconsin. 

Placords . . . Bumper Strips. Coiorpress. 

3513 Vaughn Blvd Ft. Worth, Texas. 

We Warned You— 

./\BOUT NOT USING A BOX 

MUMBER ON THAT AD YOU 

RAN IN BOXOmCE! 

2*^

ÂaBBm \ 

TRAILERS 

1^

Boxoffice-May.02.1960.

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