Boxoffice-April.09.1962

. Page 

APRIL 9. 1962 

IN THIS ISSUf: 

THi 

MODBRN 

THBATED 

SECTION 

TuAe 

&jt ^ m&tcm. T^ctuAe 

Natalie Wood and Richord Bcymer ore shown in a scene from "West Side Story," United 

Artists release, which hos been selected as the March winner of the BOXOFFICE Blue 

Ribbon Award. The Award is chosen eoch month by the National Screen Council on the 

basis of general entertainment value ond suitability for family viewing . 

15. 

^Second Clott poitooe paid at ICan>ai Oty, Me. 

>blit>wd wMkty ot Bis Van Brunt Blvd., Kan- 

City, Mo SubMTiption rotM Sectional 

tion, )3 00 per yeor, Notionol Edition, J7.S0. 

NATIONAL EXECUTIVE EDITION 

lnclii«

' 

Caugari Crocks 

The Coghoscehti! 

THE MUSEUM OF MODERN ART 

NEW YORK 19 

I 

flLM 

UKAir 

March 9, 1962 

I WfSr 31rrf STUn 

7£lf^H0N£: CIKClf S-»900 

CAIIES: MODIUHAKT, NtW.yOKK 

Dear Mr. 

Skouras: 

Vhen I first heard of it, I hated the idea of a re-make 

of CALIGARI. Re-makes usually lack the vitality of originals, 

and this particular old master seemed specially impossible to 

resurrect todayl I don't think I have ever been so surprised 

in ray life as I was at Monday's screening. Your CALIGARI is 

entirely true to the basic idea and spirit of the old picture, 

but it is in itself an independent work of art, and one of the 

most strikingly original uses of the medium that I have seen 

in a lifetime of looking at movies. In writing, direction, 

performance, and most especially in lighting and the use of 

the space provided by Cinemascope, it is as stunning and as 

stylish as can be imagined. Best of all, eveiything in it 

works, rings true, and contributed to the vast surprise of the 

ending. Not to go on and on, it is a brilliant Job and one on 

which I heartily congratulate you and your associates. 

I hope it makes you millions. I can't wait to see it a 

second time so as to examine in detail how artfully I was 

fooled and mystified. Vive le cinema. 

With all good wishes. 

Sincerely yours. 

Richard Griffith 1/ 

Curator 

J 

Mr. Spyros Skouras 

c/o Mr. Murray Silverstone 

20th Centiuy-Pox Film Corp. 

4U Vest 56th Street 

New York 19, N. Y. 

the 

b/g 

, 

reasons 

for 

joining 

THE 

SPYROS P. skouras" 

2a»NNIVERS*RyCELEBRAllOfc 

I

I 

I 

I Salt 

I 

San 

. 

.Manoging 

me 7ii^ o^t/ie y/Icîon rtct/4/ie //idicAPz^ 

THE NATIONAL FILM WEEKLY 

Published in Nine Sectional Editions 

BEN SHLYEN 

Editor-in-Chief and Publisher 

DONALD M. MERSEREAU, Associate 

Publisher & General Manager 

NATHAN COHEN. .Executive Editor 

JESSE SHLYEN. . Editor 

HUGH FRAZE Field Editor 

AL STEEN Eastern Editor 

WILLIAM HEBERT. .Western Editor 

L. THATCHER. .Equipment Editor 

I. 

MORRIS SCHLOZMAN Business Mgr. 

Publication Offices: 825 Vin Brunt BItd. 

Kuisas Cliy 24, Mu. Natlian Cotien, Eiecullve 

Editor; Jesse Slilyen. Mamtglnt 

Editor: Morris Scblozman, Business Manacer; 

Iluch Ifraze, Field Editor: I. L. 

Tliatcber. Editor llie Modern Theatre 

Section. Telephone CHestnut 1-7777. 

Editorial Offices: 1270 Sixth A?e., llocketellor 

Center. New York 20, N. T. Donald 

M, Mer.sereau, Associate Publisher k 

fieneral Manager: Al Steen, Eastern Edllur. 

Teleiihone fOlumbus 6 6370. 

Central Offices: Editorial—920 N. Mich- 

IgiL Ave., Cblcaeo II, 111., Frances B. 

Clovt, Telephone Superior 7-3972. Advertising—5809 

NorlJi Lincoln, Louis Dldler 

and Jack Broderlcit, Telephone LOngbeach 

1-52S1. 

Western Offices: Editorial and Film Adver- 

Ilslng—6362 Holli"»ood Blvd., Hollywood 

2S. Calif. William Hebert, manager. Telephone 

IlOlly-ttood 5-1186. Equipment and 

Non-Film Advertising—672 S. Lafayette 

Park, Los Angeles, Calif. Bub Wettstein, 

manager. Telephone DUnklik 8-2286, 

London Office: Anthony Gruner. 1 Woodberry 

Way. Flnchley, No. 12. Telephone 

Hillside 6733. 

Atlanta: Jean Mullls, P. 0. Boi 1695. 

J. S. Albany: Conners. 140 State SL 

Baltimore: George Browning, 119 E. 

25tb St. 

Boston: Guy Livingston, 80 Boylston, 

Boston, Mass. 

Blanche Charlotte: Cart, 301 S. Church 

Clncbinati: Frances Hanford, UNlversUy 

1-7180. 

Cleveland: W. Ward Marsh, Plain Dealer. 

Columbus: Fred Oestrelcher. 62% W. 

North Broadway. 

Dallas: Mable Cnilnan, 5927 Wlnton. 

Denver: Bruce Marshall, 2881 S. Cherry 

Way. 

Des Moines: Pat Cooney, 2727 49th Bt. 

Detroit: 11. F. Iteves, 906 Foi llieatre 

Bldg., woodward 2-1144. 

Hartford: Allen M. WIdem, CH 9-8211. 

Indianapolis: Norma Geragbty, 436 N. Il- 

Minneapolis: Don Lyons, 72 Glenwood. 

New Orleans: Mrs. Jack Auslet, 2268% 

" 

. Claude Ave. 

Oklahoma Dly: Sam Bnink, 3416 N. 

Virginia. 

Omaha: Irving Baker, 6108 Izard St. 

linois St. 

Jacksonville: Kobert Cornwall, 1199 Edgewood 

Ave. 

Memphis: Null Adams, 707 Spring St. 

Miami: Martha Lummus, 622 N.E. 93 St. 

Milwaukee: Wm. Nlchol, 2251 8. Lsyton. 

Pblladelphla: Al ZurawskI, The Bulletin. 

Pittsburgh: Tl. F. Kllngensmltb, 516 Jeanette, 

Wilklnsburg, CHurchlU 1-2809. 

Portland, Ore.: Arnold Marks, Journal. 

Providence: Guy Langley, 388 Sayles St. 

1 a. Louis: Ji« k Joan Pollack, 7335 

Shaftsbury, llnlverslty aty, PA 5-7181. 

Lake City: 11. Pearson. Deseret News. 

Francisco: Dolores Barusch, 25 Taylor 

St., Olidway 3-4813; Advertising: 

Jerry Nowell, 417 Market St., YUkon 

2-9537. 

In 

Canada 

kUonlreal: Room 314. 625 Belmont St. 

I Jules Larochelle. 

I St. John: 43 Waterloo, Sam Babb. 

Toronto: 2675 Bayvlew Ave.. Wlllowdale. 

I Ont. W. Gladlsb. 

IVancouver: 411 Lyric Theatre Bldg. 751 

I Granville St.. Jack Droy. 

fHlnnlpeg: 93 Albert St., Barney Brookler. 

Member Audit Bureau of Circulations 

Second (Tla-ss postage paid at Kansas City. 

|Mo. Sectional Edition, $3.00 per year. 

^National Biilllon. $7,50. 

APRIL 

IVol, 80 

19 6 2 

No. 25 

FOR A BETTER TOMORROW 

IÂTE, the term "fast buck artists" has 

Ol'' 

liceii attachtid to producers who make and 

exhibitors who show motion pictures designed 

to appeal to the baser instincts of potential ])atrons. 

Theie is no doiilit that this does >;reat 

harm to the industry, that it creates a bad image 

for the motion picture medium and is destructive 

of good pul)lic relations. But the tenii goes 

far deeper than that in destructive policies and 

practices of those who extend their "fast buck"' 

tendencies in directions that can drive this business 

to a point of no return. 

We refer to tliose who show little or no regard 

for the industry's "tomorrow,"' whose every 

action is motivated as though a tomorrow will 

never come, and so they grab all they can, in 

every way they can, today. These policies and 

practices are evident in virtually every phase of 

this industry's operations; they are not only 

shortsighted, they are foolhardy and, in fact, 

suicidal. 

At times when all branches of the industry 

should be working together for the common 

good, it has been pulling itself apart. First, it 

began selling off its libraries of films to television 

that served to strengthen its biggest competitor, 

while it, thus, weakened its own structure. 

Whether or not the money thus obtained 

was needed by those companies tliat made such 

sales, tliere is no denying that, in the long run, 

they reduced their own primarv market. At first, 

this danger was minimized bv the theory that 

"onlv very old" films were involved. But, 

gradually, tliey became more and more current 

until, now some that are only two years old are 

being sold to television. 

It has been said that television has deteriorated, 

that its programs are of very low quality, as a 

consequence of which there was an upsurge in 

attendance at movie theatres. In.stead of taking 

steps to accelerate the momentum in this direction 

by increasing the output of high quality 

theatrical product, several of the major studios 

embarked on heavy programs of production for 

television, cutting down their theatrical filmmaking 

to the point of dwarfing it by comparison. 

One studio, alone, invested up to 4 million 

dollars in each of about eight series of one-hour 

TV shows, or a total of $.'52 millions so invested 

in one season. If that money had been used for 

the making of theatrical films, it would have 

provided a minimum of eight good features that, 

we would wager, would not only return a greater 

profit to the [iroduction company but would have 

helped to strengtlien the entire indiistr\ . Multiply 

til is by only four—not the nine or ten studios in 

operation—and exhibitors would have been furnished 

with 32 additional good features on which 

In build for tomorrow and. at the same time. 

be iiettei MT\ing their needs for today. 

Another hurtful policy is the fast playoff of 

pictures via tlie over-extended multiple day-anddate 

booking practice. In our book, thi> was 

(l(\is(il to get picture investment back fasti\(n 

though the total netted was far less than 

iitheiwisc could have been attained. In the 

doing, this practice did much to destroy the 

|)otential of many worthwhile attractions, at the 

same time, it has been a deterrent of patronage, 

a destroyer of the moviegoing habit. 

Fart and parcel of this was the high rental 

terms it brought about, since the move-up of 

runs thus was created. And, in its wake, the 

entire orderly release and clearance patterns that 

had been basic in the industry's success, was 

upset. Last runs became first runs; secondary 

and third-rate houses played ])roduct that was 

out of their heretofore-profitaljle realm; bidding 

for pictures became widespread: and high tenns 

were applied, regardless of run. Pictures were 

not only played off fast, they were booked in on 

such short notice that time was lacking for 

sufficient advance promotion. Is it any wonder 

that so many really good, exploitable films have 

been flops'? 

Still another by-product of these practices is 

the lack of newspaper cooperation on a far 

wider scale than should exist. The opportunity 

for a build-up campaign at the local level has 

been eliminated in all too many instances. Too 

many pictures are shot into release without even 

the exhibitors having knowledge of them, what 

they are about, who is in them, what are their 

merchandising values. This cuts down on the 

opportunities of causing more to be done each 

day and each week for the firming of a foundation 

on which exhibitors can build an industry 

structure strong enough to withstand the vicissitudes 

of tomorrow. 

There has been too much seekhig of "greener 

pastures"" outside the industry, too much direct 

competition w ith it, instead of seeking to 

>trengthen the industry from within and at every 

point where this may be necessary. There has 

been too much division in the indu.-try's ranks, 

too much pulling in opposite directions instead 

of uniting every element to concentrate all 

attention on creating more public interest and 

more attendance—more regular attendance—on 

more pictures, rather than on a comparative 

handful. 

This business has the people, the talent, the 

creative minds, the facilities and the means to 

make it. again, tlie biggest lit already is the best! 

medium of mass entertainment. It needs only 

to harness together the essentials it possesses and 

direct its "team"" into taking the right road, the 

proper action and continuing to pull together. 

\JL^ /MJL^yy^

EXHIBITORS HAVE 24 FILMS 

AVAILABLE DURING EASTER 

Many Are Fcanily Pictures; 

Nine More Releases 

Than for April '61 

NEW YORK—Tlie month of April, which 

includes the Easter period when youngsters 

and teenagers are on vacation, will offer 

exhibitors 24 new features, including two 

prereleases, from the major companies, 

plus Buena Vista, Continental and Pathe- 

America. The Easter period of 1961 had 

only 15 new pictures available for the 

month of April, instead of the 22 originally 

announced. 

LIST OF FAMILY FARE 

As always, several of the new pictui-es 

will be aimed at the youngsters or family 

audiences, including Walt Disney's newest 

live-action film. "Moon Pilot." a sciencefiction 

talc which is currently playing the 

nation's largest theatre. Radio City Music 

Hall: "State Fair," a new Cinemascope version 

of the Rodgers and Hammerstein 

musical with two teenage recording favorites, 

Pat Boone and Bobby Darin: "The 

Horizontal Lieutenant," a comedy with 

two young MGM stars, Paula Prentiss and 

Jim Hutton: "Rome Adventure," a Delmer 

Daves picture in Technicolor, with the 

popular teenage star, Troy Donahue: "The 

Magic Sword." a fantasy aimed at the 

youngsters, and a big-scale John Ford 

western, "The Man Who Shot Liberty 

Valance," starring John Wayne and James 

Stewart. 

The prereleases, which wOl be playing 

key cities before national release dates, are 

a chase film made in Europe. "The Counterfeit 

Traitor." starring William Holden 

and Elvis Presley's "Follow That Dream." 

For the adult patrons are such dramas 

as "Sweet Bird of Youth." from the Tennessee 

Williams Broadway hit: "Jessica." 

a sexy comedy with music, filmed in 

Europe: "Experiment in Terror." starring 

Glenn Ford: "Reprieve." a drama based on 

an actual pri.son case: and "The Outsider," 

"The Big Wave" and "War Hunt," grim 

dramas in black-and-white. 

"Whistle Down the Wind" is a British 

drama dealing with three children and an 

escaped prisoner. In a lighter vein are 

"Safe at Home." starring Mickey Mantle 

and Roger Maris, the baseball greats; 

"Harold Lloyd's World of Comedy." compiled 

from the silent film comic's old features, 

and two Briti.sh comedies, "Doctor in 

Love" and "Nearly a Nasty Accident." "The 

Brain That Wouldn't Die" and "Invasion of 

the Star Creatures" make up a double exploitation 

bill and "Don't Knock the Twist" 

i.s the latest of the Twist exploitation films. 

NINE ARE IN COLOR 

Of the 22 April releases, nine, including 

the prerelease, arc in color. In contrast to 

other months. oi\ly seven pictures were 

largely f.lmed in Europe or England. 

Broken down by companies, the April 

releases are: 

ALLIED ARTISTS— "Reprieve," starring 

Ben Gazzara, Stuart Whitman, Sammy 

N. J. Allied to Probe Legal 

Angle of UA's TV Deal 

New York— Doe.s the sale of 30 recent 

pictures to television by United 

Artists constitute a violation of the 

consent decrees'.' Allied Theatre Owners 

of New Jersey is of the opinion that 

there may be a violation and intends to 

do something about it. 

At a meeting of the unit's members 

here Tuesday i3l, U'illiani Infald, 

president, appointed a committee to 

confer with legal counsel to determine 

what steps can be taken. The committee 

then will meet with Lee Loevinger. 

assistant attorney general in 

charge of the antitrust division, to 

probe further into the ramifications of 

the television deal, 

Infald told BOXOFFICE that the 

New Jersey unit regarded the United 

Artists TV sales as "murder" and that 

it was unfair trade practice, particularly 

because the films will be shown 

on prime time Sunday nights next fall. 

The committee consists of Irving 

Dollinger, Wilbur Snaper, Richard 

Turteltaub, Sidney Stern and Infald. 

Allied wUI hold its 1963 national 

convention in New York during October 

with New Jersey Allied as the host 

organization, Infald revealed at the 

meeting. 

Davis jr., Broderick Crawford and Vincent 

Price, and "The Big Wave," made in 

Japan with Sessue Hayakawa starred. 

AMERICAN INTERNATIONAL — A 

double-bill program of "The Brain Tliat 

Wouldn't Die" and "Invasion of the Star 

Creatures." 

BUENA VISTA—"Moon Pilot." a 

Disney live-action picture, starring 

Walt 

Tom 

Tryon, Brian Keith and Edmond O'Brien 

with Dany Saval. 

CONTINENTAL—"Harold Lloyd's World 

of Comedy." compiled from his silent features, 

and "Rififi for Girls," a French picture 

starring Nadja Tiller and Robert 

Hossein. 

COLUMBIA— "Experiment in Terror," 

starring Glenn Ford and Lev Remick: 

"Safe at Home," starring Mickey Mantle 

and Roger Maris with Patricia Barry, and 

"Don't Knock the Twist," starring Chubby 

Checker with the Carroll Brothers and 

Lang Jeffries and Mari Blanchard. 

GOVERNOR FILMS—"Doctor in Love." 

in Eastman Color, starring Michael Craig, 

Virginia Maskell, James Robert.son Justice 

and Leslie Phillips. 

MGM- -"Sweet Bird of Youth." based on 

the Temiessec Williams play, in Cinemascope 

and color, starring Paul Newman 

and Geraldine Page, with Rip Tom, Ed 

Begley and Shirley Knight, and "The 

Horizontal Lieutenant," in Cinemascope 

and color, starring Paula Prentiss, Jim 

Hutton and Jack Carter, with Miyoshi 

Umeki. 

PARAMOUNT—"The Man Who Shot 

Liberty Valance," directed by John Ford, 

starring John Wayne and James Stewart, 

with Vera Miles, Lee Marvin and Andy 

Devine. The prerelease for Easter is the 

Perlberg-Seaton picture, "The Counterfeit 

Traitor," in color, starring William Holden 

and Lilli Palmer with Hugh Griffith. National 

relea.se will be July. 

PATHE-AMERICA— "Whistle Down the 

Wind." produced in England, starring Hayley 

Mills with Alan Bates and Bernard Lee, 

had .some saturation dates in March but is 

generally released in April. 

TWENTIETH CENTURY-FOX—"State 

Fair." the new Rodgers and Hammerstein 

version in Cinemascope and color, starring 

Pat Boone. Bobby Darin. Ann-Margret, 

Pamela Tiffin, Alice Faye and Tom Ewell, 

and "The Broken Land," in color, starriiig 

Kent Taylor with Dianna Darrin and Jody 

McCrea. 

UNITED ARTISTS—"The Magic Sword." 

in color, starring Basil Rathbone. Estelle 

Winwood and Gary Lockwood: "Jessica," 

produced in Italy in color, starring Maurice 

Chevalier, Angle Dickinson, Gabriele Ferzetti 

and Agnes Moorehead, and "War 

Hunt," with John Saxon and Robert Redford. 

Elvis Presley's "Follow That Dream," 

in Panavision and color, will have special 

pre-release engagements for Easter. 

UNIVERSAL-INTERNATIONAL — "The 

Outsider." starring Tony Ciu'tis. and 

"Nearly a Nasty Accident." a British 

comedy with Jimmy Edwards. Kemieth 

Connor and Shirley Eaton. 

WARNER BROS.— "Rome Adventure." 

produced in Italy in color, starring Troy 

Donahue. Angle Dickinson. Rossano Brazzi 

and Susanne Pleshette. 

U. S. Exhibitors Respond 

To Skouras Salute Bids 

NEW YORK—Exhibitors from almost 

every state will attend the testimonial dinner 

and reception for Spyros Skouras on 

April 12. according to early ticket orders. 

The event, which will salute the president 

of 20th Century-Pox on his 20th year as 

president of the company, is being sponsored 

jointly by Allied States Ass'n and 

Theatre Owners of America. 

Marshall Fine. Allied president, and John 

Stembler, president of TOA, announced 

that the dais acceptances indicated a starstudded 

head table for the event. They 

said the response of exhibitors and film 

companies had been excellent and that 

presidents of almost all companies had accepted 

bids to sit at the head table. Dimitrios 

Bitsios. Greek Ambassador to the 

United Nations, and the Greek Consul General, 

Basil Vitsaxis, and his wife, will be 

among those present. 

Tickets for the black tie event are priced 

at $25 each and may be obtained through 

the Allied headquarters in Detroit or the 

TOA offices in New York. The dinner will 

start at 7:30 o'clock, following a reception. 

BOXOFFICE April 9, 1962

- 

Lazarus lo Bronston Film Classification Bill Advocates 

As Executive V-P 

NEW YORK- -Paul Lazarus jr. 

lias joined 

Samuel Bronston Productions as executive 

_ vice-president, effec- 

|^HHP'''i^^HB live April and 

^^^^^ ^^^H be in produc- 

^HL ^«^| ^ôn- distribution and 

^^p^ *^ ^^M expansion of opera 

^^^^k^^^ v'^H Lazarus, who 

^^^B^^^'^H signed as vice-presi- 

^^^^nji^^^l dent of Columbia Pic- 

^^^^H A^^H be in New 

^^^^^'^^^^ ^^^^^^ ^^^^H York 

considerable time at 

raul Lazarus 

the Bronston studios 

jr. 

in M a d r i d. headquarters 

of the Bronston organization. 

Lazarus will be active in the pre-production 

plans for the next two Bronston 

pictures. "55 Days at Peking" and "The 

Fall of the Roman Empire." The former 

will start in late May and the latter will 

go into production in the fall. In addition, 

Lazarus will supervise the distribution of 

Bronston's "King of Kings" and "El Cid." 

In commenting on his association with 

Bronston, Lazarus told Boxoffice that he 

had been impressed by Bronston's methods 

of operation and that he believed it to be 

the future pattern of independent production. 

By selling distribution rights to 

outlets around the world, the negative costs 

were underwritten before a picture went 

into production, he said. The broadest 

possible markets thus were attained. 

In addition to the major product of the 

"55 Days" and "Roman Empire" calibre. 

Bronston plans to produce pictui'es of a 

more modest nature as well as expanding 

into television fibii production. Lazarus 

said the growth potential was unlimited. 

Lazarus' affiliation with Bronston was 

announced formally at a press luncheon 

Thursday i5» at 21 Club. 

Stock Options Are Granted 

To 100 Disney Employes 

LOS ANGELES— In accordance with the 

Incentive plan previously approved by the 

board of directors and stockholders, options 

for 84.000 shares of Walt Disney Productioiis 

stock were granted to 100 key 

employes of the company. A committee 

comprised of Walt E. Disney. Roy O. Disney 

and attorney Gordon E. Youngman 

granted the options and disclosed that 

15,000 shares of stock are still available 

under the plan. 

A limit of 5.000 shares for each employe 

was set at $34.91 a share, five per cent less 

than the closing price on March 28. Participants 

must agree to continue working 

for the company at least one year after obtaining 

the option, which expires five 

years from the granted date. The corporation 

has first option on buying back shares 

if an employe elects to sell within two 

years from grant date. 

UA to Rerelease 'Trapeze' 

LOS ANGELES—"Trapeze." 1956 film 

starring Burt Lancaster. Tony Curtis and 

Gina Lollobrigida. will be rerclea-scd next 

summer by United Artists. Sir Carol Reed 

directed. 

BOXOFFICE April 9, 1962 

Aim to Carry Fight Nationwide 

ALBANY—The proponents of film classification 

legislation, rebuffed in the closing 

days of the New York as.sembly, intend to 

take their fight nationwide. 

Luigi R. Marano. Brooklyn Republican 

and sponsor of the film bills, .said the 

Joint Legislative Committee on Offensive 

and Ob.scene Material, of which he is 

chairman, would .soon start holding conferences 

with representatives from other 

states—California, Florida, Michigan, New 

Jer.sey. Kentucky—on the whole problem 

of obscenity with the goal of achieving 

.some uniformity in laws concerning the 

problem. Marano said he expected 15 to 20 

states to send repre.sentatives. 

He also disclosed that the committee will 

meet in May in New York City, when he 

indicated the committee will be glad to exchange 

views with Motion Picture Ass'n of 

America representatives on the matter of 

designating films acceptable or suitable for 

children in public primary and secondary 

schools. MPAA representatives fought 

against classification until the senate 

committee on education killed the houseadopted 

proposal. 

Marano and his group won their fight 

for a bill aimed at "obscene prints and 

articles," which was passed by the senate, 

46 to 9. Marano emphasized that this 

measure will not affect motion picture 

theatre owners, but is aimed at "newsstand 

filth in print." It adopts the Supreme Court 

definition of obscenity. 

Marano and James L. Herlihy, MPAA 

representative, disagreed on the classification 

bill. The former said the bill was not 

censorship, and insisted there was no justification 

for the fear expressed by the theare 

industiT that a penalty clau.se would be 

inserted later to support designations by 

the New York state motion picture division 

that a film is "acceptable" for exhibition 

to children attending public schools. 

He said exhibitors would not have to advertise 

such designations either in ads or 

on their marquees. 

Herlihy contended the bill was censorship 

and a violation of the constitutional 

rights. 

"Parents," he observed, "should bear the 

responsibility themselves of detemiining 

right and wrong for their children during 

the formative years. It should not be the 

right of the state or of individual groups 

to judge motion pictures, television shows 

or other media, and exercise their will upon 

children." 

Herlihy underlined his belief that the 

motion picture industry should police itself; 

also, his firm support for good, clean 

pictures. 

Johnston Has 3-Point 

Anti-Censorship Plan 

NEW YORK — Although the proposed 

motion picture cla.ssification bill died in 

the New York legislature, the fight against 

any censorship must continue. Eric Johnston, 

president of the Motion Picture Ass'n, 

commented this past week. 

Johnston outlined a three-point course 

of action to be followed on a continuing 

basis if the industi-y is to succeed in the 

battles ahead. He listed the three specific 

proiX)sals as follows: 

"We must pool our strength and energies 

into a cohesive organization ever alert to 

any and all attacks on freedom of the 

screen. 

"We must make every effort to show people 

that we are producing finer films today. 

Only by exposing more people to more 

of our pictures can we destroy the false 

notion fostered by our detractors that films 

have deteriorated in quality. 

"We must make clear to the public that 

it has at its fingertips a wealth of advance 

information on motion pictures—reviews 

and ratings published by the scores by 

newspapers, magazines, religious and educational 

groups." 

Johnston hailed the work of Charles 

McCarthy of COMPO and Tim Claggett of 

the MPAA. as well as others, in helping to 

defeat the mea.sure. 

Commonwealth Leases 

Six Wyoming Theatres 

KANSAS CITY—Commonwealth Theatres, 

Inc., rapidly expanding Mid-America 

circuit, has leased six Wyoming theatres, 

effective April 1. in a deal with Rialto 

Theatre. Inc.. Richard Orear. Commonwealth 

president, announced this week. The 

lease agreement brings to 111 the number 

of indoor and outdoor properties in .seven 

states now under the Commonwealth banner. 

The latest negotiations were concluded 

recently between Orear and E. C. Rhoden. 

chairman of the board for Commonwealth, 

and Russell W. Schulte. president of Rialto 

Theatre. 

Properties concerned are the Rialto and 

America theatres and Terrace Drive-In. 

Casper. Wyo.: Mesa Theatre. Douglas: 

Ramona Theatre. Wheatland, and Fiesta 

Theatre, Gillette. 

This marked the second such expansion 

in recent months for Commonwealth, 

which in December purchased six theatres 

in the Scottsbluff. Neb., area. The circuit, 

which was founded in 1930. now operates 

theatres in Iowa. Nebraska. Kansas. 

Missouri. Arkansas and South Dakota, in 

addition to the properties in Wyoming. 

Approximately 50 per cent of the holdings 

are drive-ins. 

Rialto Theatre. Inc.. which entered the 

industry back in the 1920s, has other theatre 

interests not involved in the deal with 

Commonwealth. Schulte said the press of 

other business interests brought about his 

decision to lease the theatres. 

Speaking for the Commonwealth organization. 

Orear said: "We have a great 

respect for Russell W. Schulte and the tradition 

of his history in show business and 

we shall seek to carry on in that tradition." 

Columbia Dividend 

NEW YORK—A quarterly dividend of 

$1.06'4 per share on the $4.25 cumulative 

preferred stock of Columbia Pictures was 

declared by the board of directors last 

week. The dividend is payable May 15 to 

stockholders of record on May 1.

'Theafrevision Network 

Seen by End of Year 

NEW YORK—The recent presentation 

of "Theatrevision." a closed circuit television 

system under which a Broadway play 

was hooked up to a theatre in Rochester, 

was the forerunner to a network of such 

theatres which may be in operation by the 

end of the year. 

On Wednesday night (28), the Paddy 

Chayefsky play. "Gideon," was picked up 

from the stage of the Plymouth Theatre 

here and telecast to approximately 2,500 

patrons in the Auditorium Theatre in Rochester, 

about 280 miles away. The play 

was transmitted again on Thursday, Friday 

and Saturday nights and Saturday 

matinee. 

"Theatrevision" is a product of Dynamic 

Films and was developed by the Marconi 

Wireless and Telegraph Co. of Great Britain. 

According to Nathan Zucker, president 

of Dynamic, the New York-to-Rochester 

telecast paved the way to an e.xtensive expansion 

program of the medium which, he 

said, would send other Broadway plays. 

operas and concerts to cities from coast to 

coast. 

Roger Lewis, former vice-president of 

United Artists, who has been serving as a 

consultant on "Theatrevision." told Boxoffice 

it was the company's plan to install 

equipment in 12 cities between New York 

and possibly Detroit. The equipment, which 

is portable, would remain in the theatres for 

four weeks, during which time a different 

Broadway play would be picked up each 

week. The equipment then would be taken 

out and moved to 12 more theatres west of 

Detroit. This procedure, Lewis .said, probably 

would continue until the machines 

could be turned out in quantity so that the 

theatres could have permanent Installations. 

Lewis said he regarded "Theatrevision" 

as an exhibitor answer to pay television. 

Not only can the theatre present live shows 

from Broadway but can utilize the present 

"dead" morning hours with food and fashion 

symposiums that can be piped to the 

theatre by sponsors. The theatre, he said, 

thus would become an entertainment center 

rather than merely a place to show motion 

pictures. 

The "Theatrevision" machine in the theatre 

is approximately eight feet long, three 

and a half feet high and four feet wide 

and throws a picture on a screen measuring 

15 by 20 feet. It is planned to have 24 

machines in operation by the end of this 

year. 

To Start Three Stooges Film April 10 

HOLLYWOOD — Production of "The 

Three Stooges Meet the Martians" is 

scheduled to go before the cameras on 

April 10. Norman Mauer is producer of the 

comedy for Columbia release. 

Astor Distribution Change 

NEW YORK — Astor Pictures has acquired 

Francois Truffauts "Shoot the Pianist" 

for United States distribution only 

—and not worldwide as previously announced. 

ABC-TV Acquires 30 

Posl-1954 UA Films 

NEW YORK—A deal whereby American 

Broadcasting Co. acquii-ed 30 post-1954 

United Artists pictures brought mixed reactions 

from exhibitors contacted by 

BoxoFFiCE. The pictures will start on the 

ABC television network next fall on Sundays 

in the 8 to 10 p.m. time slot. 

Some exhibitors said they w'ould make 

formal protests to their respective trade 

associations which, in turn, would be asked 

to protest further to United Artists. Others 

said that the Sunday showings would not 

be as drastic as would be telecasts of the 

same product on Friday or Saturday nights. 

One of the pictures in the lineup was a 

theatrical release of last year, "The Hoodlum 

Priest," starring Don Murray. Three 

others were released in 1960; namely, "Inherit 

the Wind," with Spencer Tracy. 

Fredric March and Gene Kelly; "Tlie Unforgiven." 

with Audrey Hepburn. Burt Lancaster. 

Audie Mui-phy and Lillian Gish; 

and "The Gallant Hours," starring James 

Cagney. 

Others in the package are "Vera Cruz," 

1954; "Apache," 1954: "The Big Country," 

1958; "Thunder Road," 1958; "The Naked 

Ma.ia." 1959; "The Horse Soldiers." 1959; 

and "The Devil's Disciple," 1959. 

Among the stars in the latter group are 

John Wayne, William Holden, Kirk Douglas. 

Robert Mitchum, Gregoi-y Peck, Charlton 

Heston, Jean Peters, Burl Ives and Sir 

Laurence Olivier. 

Roy Evans Returns to UA 

Circuit in Los Angeles 

LOS ANGELES—After three months in 

New York. Roy Evans has returned to the 

United Artists Theatre circuit here as assistant 

to Fred Kunkel. general manager, 

in buying, booking and theatre operations. 

Evans, who was UA's division manager in 

New York, was brought back to work on 

the circuit's expansion in Southern California. 

Evans also will assist Kunkcl in UA's 

remodeling plans for which $1,000,000 has 

been tabbed for refurbishing and remodeling 

the 11 houses operated by the chain. 

The Four Star, UA Pasadena and Glcndalc 

have been done over, and UA Long Beach is 

now getting a face-lift. 

'Marco Polo' Premiere 

July 4 in Memphis 

HOLLYWOOD—The world premiere of 

American International's spectacle, "The 

Adventures of Marco Polo," has been set 

for July 4 at the Warner Theatre in 

Memphis, it was announced by Leon P. 

Blender, AIP vice-president in charge of 

sales. 

Filmed in Color and CinemaScope, the 

picture stars Rory Calhoun and Yoko Tani. 

Hugo Fregonese directed. 

New Executive Posts 

For 5 at Columbia 

NEW YORK—Five executives of Columbia 

Pictures were elevated to new posts and 

titles by the board of 

directors at a meeting 

W^ ^M^^ 

'^ ^^^^*^ in the homeoffice on 

Tuesday

Your Holiday Entertainment 

Comes from The Mirisch Co. and UA! 

FOR 

THANKSGIVING 

ELVIS PRESLEY 

"KiO 

GALAHAD" 

Color by DE LUXE 

The Mirisch Company presents Elvis Presley 

as "Kid Galahad" co-starring Gig Young 

Lola Albright • Joan Blackman 

Charles Bronson • Produced by 

David Weisbart • Directed by Phil Karlson 

Screenplay by William Fay 

Color by De Luxe 

Spec/a/ Pre-release engagements set for Easter. 

\nd, 

of course, now booking all thru summer— including July 4th. 

:ga&j;^gMB

1962, 

' 

Circuit Execufive Tells How Hollywood Prerelease Promotion 

Can Improve Theatre Attendance Continuing by UA 

'Make More Product Available to Exhibitors, 

Stop Practice of Selling Top Films to TV 

ALBANY—Charles A. Smakwitz, who 

supervises about 45 Stanley Warner theatres 

in the Newark. 

N. J., zone which includes 

Albany. Troy 

and Utica, N. Y.. has 

two answers to the 

question. "What can 

Hollywood do to improve 

attendance?" 

"First." he replies, 

"make a larger supply 

of pictures. Second, 

realize that the 

major source of film 

revenue is from film 

houses, and stop the Charles Smakwitz 

destructive isractice of allowing topflight 

films of the past, especially of the immediate 

past, to be shown free in homes at the 

same time one of the current Hollywood 

releases is being exhibited in theatres. 

MISTAKES ON TV HURT 

"I am not opposed to television: it is a 

popular medium. The thing to which I am 

opposed is Hollywood selling pictures, on 

which a big profit has been made in 

theatres, 

to television, for simultaneoas exhibition 

on home screens for free while one 

of its current films is being shown in theatres. 

In some cases, the current release 

is not as good as the one being telecast. 

Naturally, boxoffices suffer. To compound 

what I think is an error for film producers. 

two first class films are sometimes shown 

on one TV program. 

"From what I am told, the amount motion 

picture producers receive from the 

sale to TV of films originally made for theatres 

is small—only a fraction of the take 

from theatres. Yet the hann done to film 

houses is immense." 

Explaining that he does not profess to 

possess all the answers about television, 

the Stanley Warner zone chief suggested 

that Holb^vood produce special films, a 

half-hour or more long, for television, or 

confine the sale to television pictures made 

primarily for theatres to those 20 years old 

or more. Smakwitz pointed to the recent 

showing on TV of "A Star Is Born," which 

he characterized as "a better picture than 

some of the new ones being screened in 

theatres." 

COMMENTS ON TOLL TV 

Of motion pictures on "paid television," 

Smakwitz observed, "This is still in the 

strictly experimental stage—no one can 

be sure now just how paid television will 

work out." 

"I am certain," he said, "that there will 

always be many motion picture theatres in 

operation. But to keep them running, and 

at a profit, there must be more pictures 

produced in Hollywood. The present scarcity 

of product is causing extended runs. I 

am not .speaking, in this connection, of 

populous cities like New York or Chicago, 

but to average-size communities where a 

film can do profitable business, say for a 

week, but where if its run is extended to 

three, the profits are diluted or wiped out. 

"Hollywood should make more pictures. 

The.se can be of two types: those with stars 

to put the films acro.ss. and tho.se with 

great-story content, usually ba.sed on 

either a successful play or a best-seller 

novel, without big names in the cast." 

He cited "Sergeants 3" as an example of 

the first type . . . "its pack of stars makes 

this western a boxoffice smash." He mentioned 

"West Side Story." based on a play, 

as an example of the second type. He 

thinks this one will come up with an 

Academy Award. 

CALLS PRODUCERS LAZY 

Why does not Hollywood turn out more 

films in view of the fact they are needed 

to keep in profitable operation theatres 

playing to a mass audience? Smakwitz replied: 

"Perhaps producers become too 

satisfied: maybe even a little lazy, or they 

depend too much on 'stai's' whose ability to 

draw is questionable." 

Smakwitz does not rate all "stars" as 

"smart," even though their voices in decisions 

may be the final word, nor does he 

class all Hollywood producers as "knowing." 

"I do not pretend I know how to make 

motion pictures: if I did, I would be in the 

West Coast film capital." he said. "But I do 

understand theatre operation and film exploitation. 

Give us more pictures to exhibit 

and we will continue playing profitably 

to the great mass audience which has 

and will patronize our theatres." 

He added there is room for art houses, 

too. whose line of product is for class 

audiences. 

He believes that exhibition today needs 

greater enthusiasm and greater energy. 

"Exhibition still is suffering from attitudes 

which developed during the highly 

prosperous days of World War II w hen all 

that became necessary was to open the 

doors and screen pictures—audiences 

flocked in," he explained. 

"This is a different time and the number 

of competing media has grown, but 

there are a number of men in exhibition 

and theatre management who have not adjusted 

themselves to the changes. Some of 

them do not hustle enough: others do not 

use their imaginations effectively. In some 

cases, they do not know the advertising 

men on newspapers, or have insufficient 

contacts with local merchants. They think 

that knowing two or three of the latter is 

enough." 

PRESS CONTACTS NECESSARY 

Smakwitz criticized what he described as 

Hollywood's lessening or effort to contact 

newspajjers and to work on promotions 

with or through them. "The producers are 

making a mistake in this area of activity," 

he concluded. 

Originally employed in a Syracuse theatre 

while attending Syracuse University, 

Smakwitz has lost none of his drive and 

community consciousness with the passing 

of years. His headquarters are in New-ark. 

NEW YORK—United Artists is continuing 

its recently announced policy of prerelease 

promotion on 

its blockbuster pictures, 

notably Harold 

Hech t 's $7,000,000 

epic. "Taras Bulba. 

which will not go into 

release until the 

h^ * '^'"^ 

1 

^^^^^^^^ 

Fred Goldberg, executive 

director of 

^^^^^m^ 

1^^^^ ^~' ^^^ 

advertising, publicity 

. -^ Christmas season in 

according to 

and exploitation. 

Fred Goldberg All during the production 

of the picture, 

which started filming in the Argentine 

October 12 and was completed in Hollywood 

late in March. Hecht and United 

Artists had Jim Denton as unit publicist on 

the scene and had special leiismen, including 

Ted Allan and Marv Newton, making 

location and studio photographs of the 

principals and the off-stage filming. 

DENTON TOURING KEY CITIES 

While J. Lee Thompson, who directed 

"Taras Bulba." is cutting and editing the 

completed footage on the West Coast and 

Franz Waxman is preparing the musical 

score. United Artists has Denton touring 

key cities in the U.S. and Canada with an 

art display of hundreds of color and blackand-white 

blowups of the location filming. 

These are being shown to newspapers and 

exhibitors in each city to build up interest 

in the picture. The newspapers will prepare 

layouts for forthcoming Sunday supplements 

or for the amusement pages, Denton 

pointed out. 

Denton has already accompanied his 

mobile promotion unit to Denver, St. Louis, 

Chicago, Detroit, Cleveland. Pittsburgh, 

Buffalo and Toronto. Following his New 

York stay April 3. 4. Denton went to Boston, 

then Philadelphia. Washington, Atlanta. 

Miami. New Orleans. Houston and 

Dallas April 16. aft«r which he will return 

to Los Angeles. He will leave for Europe in 

June to repeat this process in London, 

Paris. Rome and other Continental cities. 

United Artists is currently preparing a 

tradepapcr insert for May and will contact 

the national magazines with additional 

"Taras Bulba" material later in the spring. 

But, the new'spapers are getting the first 

crack at the location photographs. Goldberg 

pointed out. 

TO REPEAT 'TARAS' TOUR 

Denton, a former reporter, city editor, 

rewrite man and college English instructor, 

will repeat the "Taras Bulba" tour in a few 

months to keep up the impact of the yearend 

release with the moviegoing public. 

Director Thompson and Christine Kaufmann. 

leading lady of the picture, which 

stars Tony Curtis and Yul Brynner. have 

already given radio-TV and newspaper interviews 

and other personalities may be 

available for later tours. Goldberg said. 

United Artists will have special photographers 

on hand during the filming of 

George Stevens' "The Greatest Story Ever 

Told," which will start studio work in the 

early summer. 


! 

zMyJme. 

mi 

ROHVSCHNEIDER 

KaRLBOEHM- 

BY ^yec/i/if'co/b't 

A PARAMOUNT RELEASE 

Ernst Marischkaproduction/wntten and Directed byErnst Maflschka 

AND SENSATIONAL HIT WITH THE CRITICS 

"Truly a sight for 

sore 

eyes... visually 

striking film... 

magnificent natural 

and interior 

setting, gleaming 

in color." -N.Y. Times 

" Depi cts 

Vienna at 

its best. A 

captivating 

romance." 

-N.Y. Daily News 

In 

pageantry 

the picture is 

at its decorative 

best." 

—New Yorl-i 

Herald Tribune 

"Has a wealth of 

gorgeous old world 

scenes and sets, 

a seemingly endless 

array of costumes 

that billow and 

swirl and captivate." 

-N. Y. Mirror 

IT'S HOT! 

NOW 

FROM 

PARAMOUNT 

» »

''People Who Live in Glass Houses . . 

An aroused exhibitor, taking exception to the attack upon the motion picture Industi-y 

by a Raleigh. N.C.. newspaper editor, hits back with some resounding tmths. 

The exhibitor, who operates several theatres in Georgia, has asked that his name 

be withheld. His letter follows: 

Evei-y time I read in the trade papers 

where some newspaper editor with a 

halo attacks our business, I get rather 

damn mad. 

So my blood pressm-e went up a few 

points when I read the Raleigh. N.C.. 

dispatch in the April 2 issue of Boxoffice, 

which told of the editor of a 

paper there writing an editorial in 

which he said he felt no pride in printing 

theatre ads. concerned mainly with 

the wording in the ads, which included 

some catchlines to the effect that some 

of the movies being advertised were 

adult films. 

I wonder if the hallowed editor was 

proud of everything else in his paper 

that day. the blood and thunder stuff 

that must have been on his front page, 

for surely his daily is no different than 

the others? 

I also wonder if the editor contacted 

his advertising manager and was he 

ashamed to accept the money for the 

ads. and did the editor turn down his 

share of the money for the ads, that 

Atlanta Downtown Theatre 

To Lead Integration 

ATLANTA—First-mn theatres in Atlanta 

will lead off a desegregation program 

agreed to sometime ago by members of the 

Atlanta student movement and the theatre 

men. followed by desegregation of neighborhood 

theatres. 

Theatre owners proposed waiting until 

after the Met appears here at the Fox dui'- 

ing the week between April 30 and May 5. 

although the students had insisted on desegregation 

by January 1. 

Following the agreement reached on the 

date of May 5. most of Atlanta's downtown 

houses will begin desegregation at 

that time by permitting two Negroes to attend 

each showing for a trial period of 

several weeks. The neighborhood theatres 

will then follow suit as downtown houses 

allow full-scale desegregation. 

Desegregation Into Effect 

At Varsity in Raleigh 

RALEIGH. N. C—Negro students at 

North Carolina State College are now being 

admitted to the 'Varsity Theatre on 

Hillsboro street here. 

Raleigh Mayor W. G. Enloe, district manager 

of the chain to which the 'Varsity 

belongs, said Friday the first instance of 

desegregation came more than a week ago. 

"I'm glad, though not surprised, that the 

integration of the theatre was carried out 

without incident of any kind," he commented. 

State College information officer Rudy 

Pate .said that between 20 and 40 Negro 

students have been attending the institution. 

He pointed out that the number 

varies from semester to semester. Negro 

students have been in the graduate .school 

since 1953 and in the undergraduate school 

since 1956. 

The Varsity was the second theatre in 

!' 

would represent his pro-rata share as 

his salary for that week? 

I wonder if the editor was ashamed 

of some of the ads his paper, no doubt, 

has carried from the department stores 

on panties, brassieres and other feminine 

attire usually shown on half-clad 

models? 

Many of us in the business are concerned 

about these adult tyjje films, 

and we have an obligation to watch our 

copy. And, in the case of the Raleigh 

editor, if the paper did not like the copy 

they had the right to refuse same, 

rather than to accept any copy they felt 

was objectionable. 

People who live in glass houses should 

not throw bricks. Newspapers sell 

papers based on sensational news, on 

the very type of story this Raleigh editor 

was objecting to. 

Let's edit our copy closely, and at the 

.same time, let's not accept any backtalk 

from editors who are as guilty of 

sen.sationalism as the motion picture industry 

ever dared to be. 

the North Carolina district of Wilby-Kincey 

to desegregate. The Carolina in Chapel 

Hill admitted Negro students from the University 

earlier this year and later expanded 

the desegregation practice to include all 

Negroes. 

'Pithole, U.S.A/ Available 

Through American Int'l 

PITTSBURGH—"Pithole, U.S.A.." a 13- 

minute film subject available without 

charge to theatres, will be released this 

week by American International Pictures. 

The unique short uses the still-life-inmotion 

technique to "bring alive" the roaring 

activity of oil history's first and wildest 

boom town. 

New York Times critic. A. H. Weiler. 

described "Pithole. U.S.A." as "A phase of 

Americana heretofore unheralded in films." 

Pithole was born, grew to bursting and 

died within the short span of 500 days, just 

a few miles from the Drake well, the world's 

first oil well. Today. Pithole does not exist. 

It is gone from the map. Tall grass grows 

again in the old cellar holes, all that is left 

of the hectic days when Pithole was the 

boisterous oil capital of the world. 

Produced for United States Steel's Oil 

Well Supply Division. "Pithole. U.S.A." is 

distributed by F & K Distributing Co. of 

Pittsburgh and can be booked through 

AIP exchanges. 

Taste of Honey' Is Named 

British Entry at Cannes 

NEW YORK—"A Taste of Honey." Tony 

Richardson's film version of the Shelah 

Delaney stage hit, which Ls coproduccd and 

distributed in the U. S. by Continental Distributing, 

has been selected as the official 

British entry at the Cannes Film Festival, 

according to Irving Wormser, president of 

Continental. 

Four New Members 

On MPAA Board 

NEW YORK—Four new members were 

elected to the board of directors of the Motion 

Pictiu'e Ass'n of America last week to 

fill existing vacancies. All other directors 

were reelected as were incumbent officers. 

Newly elected to the board were Leo 

Jaffe. vice-president of Columbia Pictures; 

Joseph J. Laub. secretary and general counsel 

of Buena 'Vista: Adolph Schimel. vicepresident 

and general counsel of Universal 

Pictures, and Eugene Picker, vice-president 

of United Artists. 

Reelected officers were Eric Johnston, 

president: Kenneth Clark, Ralph Hetzel 

and Charles Boren. executive vice-presidents: 

Geoffrey Shurlock. William Fineshriber 

jr.. Manning Clagett and Edward 

Cooper, vice-presidents: Sidney Schreiber, 

secretary: Stanley R. Weber, treasurer; 

Thomas J. McNamara, assistant treasurer, 

and Robert T. Watkins. assistant treasurerassistant 

secretary. 

The following were re-elected members 

of the executive committee of the board 

of directors: Barney Balaban. Steve Broidy, 

Benjamin Kalmenson. Arthur Krim. Irving 

Ludwig. Milton R. Rackmil, A, Schneider. 

Spyros P. Skouras. Joseph R. 'Vogel and 

Johnston as chairman. 

Re-elected to the board were Johnston. 

Balaban. George Weltner. Broidy. Edward 

Morey. Schneider, Earle W. Hammons, 

Pandro S. Berman, Roy O. Disney, Ludwig, 

Kalmenson, Howard Levinson. Krim, Walter 

Mirisch. Rackmil. William Perlberg, 

Hal E. Roach. Herman Robbins. Skoui-as, 

W. C. Michel, C. B. Stratton. Vogel. Benjamin 

Melniker and Jerry Wald. 

MPAA Adopts Resolution 

On O'Connor's Death 

NEW YORK—The board of directors of 

the Motion Picture Ass'n of America 

adopted the following resolution in tribute 

to the memory of John J. O'Connor, who 

died March 26, at its annual meeting: 

"Be it resolved, that the board of directors 

of Motion Picture Association of 

America expi'esses its deep grief at the 

death of John J. O'Connor, a member of 

the board since May 8. 1947. He was closely 

identified with our industry for almost 

half a century and actively participated 

in its development and growth in exhibition, 

production and distribution. His services 

to the board, as in many other industry 

posts he held, were devoted, loyal 

and able. For many years as chairman of 

the board's committee on solicitations, he 

fostered and directed the participation of 

the member companies in humanitarian 

causes and projects to fmther the welfare 

of the industry. The members of this boai-d 

respected him for his integrity and fairness 

and loved him for his kindness, modesty 

and understanding. Tliey mom-n the 

loss of a congenial and treasured friend, 

and join with Universal Pictures Company 

in lamenting his death. They extend to his 

family their heartfelt sympathy." 

Code Seal to "Chapman Report' 

HOLLYWOOD—A Code Seal was given 

"The Chapman Report." Richard Zanuck 

production for Warner Bros., by the Association 

of Motion Picture Producers following 

the initial screening of the film. 

BOXOFFICE April 9. 1962

'"'"• 

" 

. 

„,s„.. «-- rr..« 

IN CITY AFTER CITY. . 

KING OF KINGS 

JJ 

BUILDS GIANT BOX-OFFICE GROSSES! 

A 

GREEN BAY, WISG. 

FLINT, MICH. . . . 

DAVENPORT, IOWA 

KALAMAZOO, MICH. 

BRIDGEPORT, CONN 

FRESNO, CALIF. . 

LAS VEGAS, NEV. . 

SAVANNAH, GA. . 

ABILENE, TEXAS . 

166% 

129% 

1 18% 

112% 

1 1 1% 

103% 

110% 

100% 

100% 

OF 

RECORDy 

BREAKING 

"BEN-HUR" 

BUSINESS 

IE PERFECT FAMILY PICTURE FOR EASTER -OR ANY OTHER TIME 

J 

BOOK IT NOW! CONTACT YOUR M-G-M BRANCH! 

I

was 

Honorary, Scientific 

Oscars Announced 

HOLLYWOOD—The Irving C. Thalberg 

Award has been voted to producer-director 

Stairley Kramer, it was disclosed by Wendell 

Corey, president of the Academy of 

Motion Picture Aits and Sciences. 

The Jean Hersholt Humanitarian Award 

was voted by the Academy board of governors 

to writer-director George Seaton. with 

honoraiT awards going to Fred L. Metzler. 

20th-Pox e.xecutive administrator, for "his 

dedication and outstanding service to the 

Academy": Jerome Robbins for "his brilliant 

achievements in the art of choreography 

on film," and Bill L. Hendricks. 

Warner Bros, public relations director, for 

"his outstanding patriotic service in the 

conception, writing and production of the 

Marine Corps film. 'A Force in Readiness' 

which brought so much honor to the Academy 

and the motion picture industry." 

The scientific and technical achievement 

awards presented annually by the Academy 

also were announced by Corey. 

Plaques signifying Class n Awards will 

be pi'esented to: 

Sylvania Electric Products. Inc.. for the 

development of a hand-held high-power 

photographic lightmg unit known as the 

Sun Gun Professional. 

James Dale. S. Wilson. H. E. Rice, John 

Rude. Laurie Atkin. Wadsworth E. Pohl, 

H. Peasgood and Technicolor for a process 

of automatic selective printing. 

This process employs a unique cueing 

distance counter combined with an automatic 

optical printer whereby scenes may 

be selectively deleted, shortened, or interchanged 

for different versions of a motion 

picture without recutting the negative. The 

.system is also applicable to the automatic 

production of fades and dissolves. 

20th Century-Fox Research Department, 

under the direction of E. I. Sponable and 

Herbert E. Bragg, and De Luxe Laboratories, 

Inc., with the assistance of F. D. Leslie. 

R. D. Whitmore, A. A. Alden, Endel 

Pool and James B. Gordon for a system of 

decompre.ssing and recomposing Cinema- 

Scope pictures for conventional aspect ratios. 

Certificates signifying honorable mention 

for Class III Awards will go to: 

Electronic Systems, Inc.. for an automatic 

light changing system for motion 

picture printers. 

Wadsworth E. Pohl and Technicolor 

Corp. for an integrated sound and pictuie 

transfer process. 

All the above awards will be presented 

with all other Oscars on the 34th 

annual Academy Awards show April 9. 

Blevins Popscor Award 

To Stars O'Hara, Mills 

NASHVILLE. TENN.—The 1961 "Popscar" 

Award, given annually by Jim Blevins. 

mayor of Popcorn Village here, has gone to 

Maureen O'Hara and Hayley MiUs. each 

of whom will receive a bronze statue and 

her weight in popcorn. 

The "Popscar " Award is given to the motion 

picture personality who inspires the 

most popcorn eating in the movies. Blevins 

said that the amount of corn coixsumed by 

patrons during the O'Hara-Mills perfomiances 

in "The Parent Trap." topped all 

popcorn crunching in the movies in 1961. 

Universal Has 'Sportacus' 

On General Release Basis 

NEW YORK—Universal's "Spartacus" 

went into domestic general release on 

April 5 after 18 months on full and modified 

roadshow policies and at advanced admission 

prices. The general release will be 

on a staggered territorial basis. 

Initial engagements wUl be in the Charlotte 

territoi-y. with other exchange areas 

launching the film during the next eight 

weeks. By the second week in June. 

"Spartacus" will be available for general 

release engagements throughout the United 

States and Canada, according to H. H. "Hi" 

Martin, vice-president and general sales 

manager, who said that both 70mm and 

35mm prints wUl be used in the general 

release playoff. 

In the 18 months of its roadshow exhibition. 

"Spartacus" played about 1,300 engagements 

and brought in revenue of $8,- 

000.000. Martin said. For general release. 

Universal has prepared a new pressbook 

and new ads. In addition to the regular 

accessories, certain of the roadshow materials 

which were effective will be made 

available for use in the regular engagements, 

he said. 

East and West Premieres 

Set Aug. 1 for 'Grimm' 

LOS ANGELES—A simultaneous premiere 

for MGM-Cinerama's "The Wonderful 

World of the Brotiiers Grimm" has 

been set for August 1 at the Stanley Wai-- 

ner Theatre Hollywood and Loew's Capitol. 

New York. The film will of>eJi in 48 

other theatres in the U. S. between the 

premiere date and August 15. according to 

announcement of plans being developed by 

Robert Mochrie, MGM general sales manager, 

and Bernie Kranze. Cinerama's sales 

vice-president. 

The sum of $300,000 will be spent by the 

Stanley Warner circuit -to convert the Hollywood 

Warner house into Super Cinerama. 

"How the West Was Won." second MGM- 

Cinerama production, will bow in 40 foreign 

situations toward the end of the year, 

according to present blueprints. 

Name Kramer's 'Judgment' 

Best by Italian Critics 

ROME— Stanley Kramer's "Judgment at 

" 

Nuremberg named best foreign film 

of the year by a jury of Italian film critics. 

The United Artists release will receive the 

Silver Ribbon, an annual aw'ard made in 

this category. 

Michelangelo Antonioni's "La Notte," 

being released in the U.S. by Lopert Pictures 

as "The Night." will receive the Silver 

Ribbon as the best Italian picture while 

Monica Vitta. featured in the film, was 

named best supporting actress by the jury 

of film critics. "La Notte" was also named 

best picture of the year by the Gennan 

film critics. 

M. H. Brandon Is Dead 

MEMPHIS—M. H. Brandon, fonner director 

of National Film Service, died here 

April 1 after a long illne.ss. 

Brandon, who was 65 years of age, was 

the founder of Film Transit and Transway 

Ti-uck Lines of Memphis and New Orleans. 

He is survived by two sons. Daniel and 

Gilbert, who are active in the business. 

CALENDARiEVENTS 

APRIL

The Motion Picture 

Industry's 

1962 TRADE SHOW 

EQUIPMENT * CONCESSIONS * SUPPLIES 

Sponsored 

By 

ALLIED STATES ASSOCIATION OF MOTION PICTURE EXHIBITORS 

THEATRE 

EQUIPMENT & SUPPLY MANUFACTURERS ASSOCIATION 

THEATRE EQUIPMENT DEALERS ASSOCIATION 

in fhe Brand New Exhibit Hall 

Slieraton- Cleveland Hotel 

Cleveland, 

Ohio 

December 3, 4, 5, 1962 

A brochure containing detailed information concerning 

the ALLIED-TESMA-TEDA 1962 Trade Show has 

been placed in the mail and should reach manufacturers, 

suppliers and concessionaires soon. 

INSPECT THE BROCHURE 

CHOOSE YOUR SPACE 

MAIL YOUR APPLICATION 

To: 

Or: 

Theatre Equipment and Supply Manufacturers Association, 

1501 Broadway, Room 2101, New York 36, N.Y. OX 5-7828. 

Allied States Association of Motion Picture Exhibitors, 

1008 Fox Building, Detroit 1, Michigan. WO 3-9040. 

BOXOFFICE :: April 9. 1962 13

BETWEEN THE LINES 

By AL STEEN 

Gold in Them Tills 

PICTURES, good or bad, really never grow 

old. There s always another generation 

on the way up which has never seen the 

pictures which had been seen by their parents, 

or even by their older brothers and 

sisters. 

Metro-Goldwyn-Mayer is finding this 

out. Let's eliminate the above phrase: "Pictures, 

good or bad ." 

. . . MGM has singled 

out eight top-flight pictures; there are no 

bad ones. And the company is putting 

them out in combinations of two. with 

brand new campaigns. 

The first duet is composed of "Ivanhoe" 

and "Knights of the Roundtable." some 

nifty ones of circa 1952-53. That's about 

ten years ago. So kids of five or six years 

old at the ti:nc are 15 or 16 years old today 

and the chances are that they didn't see 

either of the films when they were in the 

kindergarten era: if they did. they were 

too young to remember them. But some of 

the star names are, perhaps, as magnetic 

as they wêre when the pictures first were 

released. 

Take a look at "Ivanhoe." Topping the 

cast were Robert Taylor, Elizabeth Taylor. 

Joan Fontaine and George Sanders, among 

others. "Knights of the Roundtable" had 

Robert Taylor, Ava Gardner and Mel Ferrer. 

No small potatoes: names that the kids 

today know. And the adults don't mind going 

back for a second helping when they 

know they enjoyed the first. 

In mid-JanuaiT. MGM started to release 

the above combo on a test basis and the 

results were so encouraging that the company 

has estimated that it will gross, conseiTatively. 

more than $1,000,000. Loew's 

will play it over its circuit of theatres 

starting on March 21. 

Succeeding combinations are "Battleground" 

and "Go for Broke." "King Solomon's 

Mines" and "The Naked Spur" and 

"Escort From Fort Bravo" and "Ride. 'Vaquero." 

And they have names, names. 

names. 

According to Fred Schwartz, who is 

heading up this special sales division for 

MGM, the interest in these pictures is 

"fantastic." But he resents the term "reissue" 

or "rerelease" when referring to 

them. He insists that they are brand new 

pictures for the brand new audience. MGM 

has established ten offices around the 

counti-y just to handle these films. 

It is quite probable that MGM could have 

received a sizable chunk of money from 

these pictures, if they had been made available 

to television. But the chances are that 

they will make more money at the boxoffices 

of the counti-y. So, to use a timeworn 

and antiquated expi-ession, a tip of 

the lid to Metro. If the cry about the product 

shortage is sincere, then iierhaps MGM 

is supplying the answer. Evei-y company, 

from the largest to the smallest, has .solid, 

money-making product on its shelves which 

has been liquidated from a bookkeeping 

standpoint, but there is still gold in them 

thar tills and it can come from the theatres 

and not from television. 

By doing a little probing, we found that 

several other major companies were observing 

MGM's trial balloon in this field 

and were preparing to do likewise. So, until 

more new product comes along, perhaps 

MGM's project will provide the answer, in 

part at least, to the alleged product short- 

'State Fair' Campaign 

TWENTIETH Century-Fo.x's pre-opening 

newspaper ads on "State Pair" has 

won almost unprecedented acclaim by advertising 

men both inside and outside the 

industi-y. according to company spokesmen. 

A full-page ad in the New York Times, 

heralding the picture's opening at the 

Paramount Theatre on Broadway on April 

10 was placed three weeks in advance. This 

was followed up by a cooperative page ad 

with Macy's, the first of four, and spotted 

on a non-amusement page. Another offthe-amuscmont-page 

half-page ad was 

tied in with Sam Goody, large record store, 

as a plug for both the picture and the 

"State Pair" album. 

These off-the-amusement-page ads. tied 

in with two firms, plus the initial playdate 

announcement, has aroused considerable 

interest, particularly the co-op display with 

Macy's and Sam Goody. While co-op ads 

have been utilized before, the spotting of 

them on pages away from the amusement 

section has had a strong impact on readers 

who become sold on both the picture and 

tiie merchandi.se involved. 

This is good showmanship and the re.sult 

is sure to reflect the confidence which the 

20th-Fox promotion department has placed 

in the venture. New Yorkers are well aware 

of the attraction slated for the Paramount 

because of the strategy. 

Reproductions of these ads are sliown in 

the Showmandiser Section in this issue. 

Exhibitors everywhere should endeavor 

to make similar tie-ups in their communities. 

• 

Good 

Nostalgia Is 

•pHE NEW YORKER THEATRE in 

New- 

York .specializes in showing old pictures. 

In front of the theatre one day last 

week, a six-year-old girl was asked to name 

her favorite western star. She said it wa-s 

William S. Hart. Not even her parents were 

bom when Hart was a star. But it just 

proves that pictures never die. 

This same theatre recently presented the 

first Marx Brothers picture. "The Cocoanuts," 

one of the early talking pictures. 

If you were lucky, you might have been 

able to get a seat. 

Nostalgia is not a sickness. It's a hj-po. 

Nothing New Dept. 

\A7E THINK of motion pictures on jet 

flights as something new. but. according 

to an old newspaper clipping, films were 

shown on the night bus between Philadelphia 

and Asbui-y Park. N.J.. back in 

1926. The screen was placed behind the 

drivers seat. 

Nine New MGM Releases, 

31 Reissues to October 

LOS ANGELES—In addition to nine new 

MGM pictures set for release in the next 

six months, it was disclosed that the studio 

will reissue 31 old features. 

New films are "All Fall Down," for release 

this month: "Damon and Pythias," 

May: "Ride the High Country" and 

"Lolita," June: "Swordsman of Siena," 

July: "Two Weeks in Another Town" and 

"Savage Guns," August; "Seven Seas to 

Calais" and "Password is Courage," 

September. 

Included in the old features, many of 

which have been seen on TV, are "A Night 

at the Opera," "A Day at the Races," "A 

Tale of Two Cities," "Captains Courageous," 

"The Merry Widow," "Naughty 

"Marietta," "The Big Store," "Rose Marie," 

"Meet Me in St. Louis," "Easter Parade," 

"Anna Christie." "Grand Hotel." "David 

Copperfield." "Dinner at Eight." and 

"Cliocolate Soldier." 

Among the features that have not been 

on the video circuit are "Student Prince," 

"This Could Be the Night," "Flame of 

Boixrbon Street" and "Kim." 

Air Force Cooperating 

On 'Starfighters' Film 

HOLLYWOOD—The Department of Defense 

has granted producer Will Zens full 

Air Force cooperation on the subject of 

the F-104 jet fighters. Titled "The Starfighters," 

this Riviera production is a 

dramatic, full-length. Eastman Color feature 

which now is completing air shooting 

at George Air Force Base in California. In 

the cast are Richard Masters and Dick 

Jordahl, who also were featm-ed in 

Riviera's current release. "Capture That 

Capsule." 

Lee Marvin on 13-City Tour 

HOLLYWOOD — Actor Lee Marvin departed 

for a tour of 13 key cities across the 

U.S. in conjunction with regional openings 

of John Ford's "The Man Who Shot Liberty 

Valance." in which Marvin costars with 

James Stewart and John Wayne. Marvin's 

nationwide itinerary includes Boston, 

Philadelphia. Washington. D.C., New- 

Orleans, Dallas. Ft. Worth. Chicago. Detroit. 

Milwaukee. Minneapolis, St. Paul, 

San Francisco and Los Angeles. 

Medallion Gets 'Kings' 

NEW YORK— Medallion Pictures has acquired 

the Bealyn Productions Eastman 

Color-CinemaScope picture. "The Tomb 

of tlie Kings." for release in the U.S. in 

June, according to B. R. Schrift. president, 

and Murray Kaplan, sales head. Debra 

Paget and Robert Alda are starred. The 

feature is the seventh in color and 'Scope 

on Medallion's 1962 schedule. 

THEATRE FOR SALE 

5,000 sq. ft., 570 seat air-conditioned building 

for sale by owners. Downtown Brookfleld, 

Chicago suburb. Very reasonable. Neil Spurgeon, 

4315 W Fullerton Ave., Chicago 39. Phone 

HU 9-3700 

14 BOXOrnCE :; April 9. 1962

. . . Shakespeare 

. . Suitable 

. . This 

— 

. . The 

— 

. . 

'West Side Story' (UA) Winner 

Of March Blue Ribbon Award 

By VELMA WEST SYKES 

gOXOFPICE Blue Ribbon Award winner for March is "West Side Story," modern 

version of the Romeo-and-Juliet tlieme transposed to New York City, with its 

clash of opposing juvenile gangs. Although a musical, with colorful choreography to 

help tell the story, it is still a tragedy of yoiuig love in which the Puerto Rican Juliet 

(Maria, played by Natalie Wood) loses both her brother and her lover. Based on the 

stage play, the screenplay is by Ernest Lehman. Richard Beymer plays Romeo, 

under the direction of Producer Robert Wise and Jerome Robbins. Robbins also did 

the choreography. 

. 

In selecting "West Side Story" as the 

outstanding picture of the month which 

is suitable for viewing by the whole 

family. National Screen Council members 

confirmed the Boxoffice reviewer's estimate 

in the October 9, 1961 issue, which 

read in part: 

"Mirisch Pictures' presentation of the 

enormously successful Broadway stage hit 

proves equally effective as a screen blending 

of the dramatic, musical and dance 

form for family audiences. 

but not the very young." Playing now on 

a roadshow basis, it has been grossing 266 

per cent of average business in key cities. 

Study Guide Available 

The National Council of Teachers of 

English published a study guide for "West 

Side Story" for its October issue of 

"studies in the mass media" and makes 

available to classroom use at a nominal 

it 

price. 

Comments from NSC members gave 

these reasons for its selection as the 

March Award wimier: 

"West Side Story" is a beautiful, dramatic 

and distinguished film.—Paine 

Knickerbocker. San Francisco Chronicle 

would not recognize this 

modern adaptation but his big plot has its 

classic appeal today.—May Williams 

Ward. Wellington iKas.) author. 

This 20th Century version of the 

Romeo-and-Juliet theme is beautifully 

presented and executed.—Virginia M. 

Beard, Cleveland Public Library Film 

Curator . is an extraordinary production, 

a brilliant fusing of drama, ballet 

and music.—Mrs. Edward F. Caixan, 

This will be a 

G.F.W.C. Cleveland . . . 

sure winner of the Academy Award. 

William Hebert, Western Boxoffice 

editor. 

In my opinion, "West Side Story" is 

"unfair" competition. With an obvious 

emphasis on bigness and spectacle in our 

motion pictures today, quality and artistic 

value are somewhat overlooked. "West 

Side Story," although a giant of production, 

also overflows with the art of music, 

choreography, cinematography, direction, 

dialog and costuming for the situation at 

hand. Moreno and Tamblyn were excellent. 

So were Natalie Wood and George 

Chakiris. It's a shame there couldn't be 

a "sweepstakes" prize for this realistic 

as well as entertaining—movie.—Jack 

Ong, Mesa (Ariz.) Tribune. 

While "West Side Story" has brutal 

incidents, the music is so outstanding, as 

well as the acting, that it gets my vote. 

Mrs. Paul Gebhart. Cleveland Cinema 

Club . . . Vibrant, vivid and volcanic, this 

eiTjpts bnlliance.—Art Preston. Portland 

(Me. 

I teacher. 

Good Enough for Oscar 

What's good enough for Oscar is good 

enough for me. I'm waiting to see it 

again—Wayne Allen, Springfield (111.) 

Journal -Register ... By all odds, "West 

Side Story" should win.—Raymond 

Lowery. Raleigh News and Observer. 

The music, ballet, race strife of New 

York "caverns" and the fine photography 

win my vote.—Mrs. A. L. Murray, 

Long Beach Kappa Kappa Gamma . 

This is an excellent list, for a change. 

"West Side Stoi-y" is great.—Glenn Himebaugh. 

Canton Repository. 

ThLs "best picture of the year-" has 

something for everyone. The coloring is 

tops—so is the music by Bernstein. 

Chuck Fisher, president MP Appreciation 

Ass'n, Kansas City . best-filmed 

musical I ever saw.—Dick Kenworthy, 

Chicago White Sox. 

ilililllilililiiiiiiMiiiiiiiiiiiiiiiiiiinMiiiiiiiilillliiliii 

RUSS TAMBLYN AS RIFF ENTERTAINS HIS GANG WITH 

A SPOOFING OF EXPLANATIONS ABOUT DELINQUENTS 

NATALIE WOOD (MARIA) AND RICHARD BEYMER (TONY) 

PLEDGE THEIR ILL-FATED LOVE IN THE BRIDAL SHOP 

A RUMBLE THAT ENDS TRAGICALLY FOR GANG MEMBERS 

LEAVES MARIA BEREFT OF BOTH BROTHER AND LOVER 

iiiiMiiiiiiiiniiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiii 

The Cast 

Maria Natalie Wood Lieutenant Schrank Simon Oakland 

Tony Richard Beymer Officer Krupke 

Bill Bramley 

Riff 

Russ Tamblyn Doc 

Ned Glass 

Anita 

Rita Moreno Glad Hand 

John Austin 

Bernardo 

George Chakiris "The Jets" and "The Sharks" 

Production Staff 

Producer 

Directed by 

Screenplay by 

Associate Producer 

Choreography by 

Music by 

Robert Wise 

Robert Wise. 

Jerome Robbins 

Ernest Lehman 

Saul Chaplin 

Jerome Robbins 

Leonard Bernstein 

Lyrics by 

Stephen Sondheim 

Based on tha stage play by 

Robert E. Griffith. 

Harold S. Prince 

Soofc by 

Arthur Laurents 

Color by Technicolor 

This awird is given each month by the 

National Screen Council on the basis of outstandng 

merit and suitability for family 

enteitainment. Council membership comprises 

motion picture editors, radio and TV film 

commentators, representatives of better films 

councils, civic, educational and exhibitor or. 

ganizations.

'f^txCiifdAMd ê^tont 

15 Cinerama Properties 

Are Now in Preparation 

Max E. Youngstein. executive vicepresident 

of Cinerama, states he has at 

least 15 properties in preparation for the 

company wliich he recently joined. He has 

been in Hollywood with Cinerama president 

Nicholas Reisini for meetings with 

Robert Weitman, MGM production head, 

on the latter company's two Cinerama 

productions, "The Wonderful World of the 

Brothers Grimm" and "How the West Was 

Won." Completion of both films is 

anticipated in about 60 days, with release 

planned for summer of this year, when 

between 110 and 12.5 theatres are expected 

to be equipped for Cinerama. Of the 15 

properties being readied, at least two are 

committed to MGM. with others under discussion. 

Under Reisini. Youngstein and associates' 

management. Cinerama is reported 

to be in its best financial position to 

date with prospects bright for expanding 

use of its facilities. 

Laurence Harvey Committed 

With Five Companies 

Laurence Harvey w'ill be starring for Columbia. 

MGM. Seven Arts. Hal Wallis. and 

his own Laurence Harvey Productions this 

year, if he fulfills the schedule he has set 

for himself. First is "Ballad of a Running 

Man." novel by Shelly Smith to be produced 

and directed by Sir Carol Reed for 

Columbia. For his own company. Harvey 

has purchased "The Feathers of Death." 

by Simon Raven. Since "Ballad" rolls in 

Dublin next month, with locations in 

Switzerland, and MGM has call on him for 

September for its multiple-picture contract, 

his independent production will 

almost certainly have to be pushed over 

into next year. Meanwhile, he is supposed 

to start the remake of "Of Human Bondage" 

for Seven Arts in November and Hal 

Wallis has him down for a December or 

January start at Paramount on a property 

in preparation. 

Jim Backus Gets Sheriff 

Role 

In 'My Six Loves' for Para. 

Paramount has pinned a badge on Jim 

Backus as a sheriff in "My Six Loves." 

which stars Debbie Reynolds. Cliff Robertson, 

David Jan.ssen and co.stars Eileen 

Heckart. Backus, who.se attainments in the 

entertainment world range from gaining 

world renown as the voice of the cartoon 

character "Mr. Magoo" to costarring with 

the late comedienne Joan Davis in the TV 

series. "I Married Joan." plus a.s.sorted 

other appearances on Broadway and virtually 

every divei-sional medium, will essay 

the role of a sheriff in a .small Connecticut 

tow-n. 

Miss Reynolds heads the cast as a 

famous Broadway and musical-comedy star 

who suddenly finds she has "adopted" six 

homeless waifs and discovers that she 

needs help from friends and acquaintances 

who don't understand her problem any 

more than she does. 

The picture is being produced by Gant 

By WILLIAM HEBERT 

Gaitiier. directed by Gowcr Champion and 

is adapted from a novelette written by 

Peter V. K. Funk published in Redbook 

magazine. 

Robert Darwin Organizes 

New Production Firm 

Robert Darwin EnteiTorises. Inc., with 

Danvin as president, has been organized to 

enter both independent production of theatrical 

films and possible expan.sion into 

TV. Associates are investor R. H. Johnson 

and attorney Dan Felts, both of Austin. 

Tex. 

Darwin states the corporation has 

acquired rights to an "experimental" film 

titled "A House of Sand." now in production. 

U.se of the term "experimental" is 

not explained in the company's original 

announcement, and as this column goes to 

press no representative could be reached 

to supply details. With financing by a 

Texas group, the company is announced 

as planning acquisition of a large studio lot 

with complete facilities plus a talent-training 

adjunct. 

Headquarters are given as 1205 Nueces 

St.. Austui. Tex.. Hollywood offices, 7050 

Pacific View Drive. 

Sam Katzman Assigns Three 

For 'Broken Lariat' Cast 

Sam Katzman has set 

James Philbrook. 

Nancy Kovack and Guy Mitchell for 

"Broken Lariat," a Four Leaf Production 

for Columbia release. The story is a Civil 

War drama backgrounded against the 

frontier goldfields of Montana. Screenplay 

is by Gerald D. Adams. Philbrook, recently 

starred in "The Investigators" TV series, 

plays a government marshal. Miss Kovack, 

SLACiC^TlG 

AT 

HOLLYWOOD OPENING—Cyd 

Charisse, star of "Black Tights," is 

shown with .Salah Hassanein, president 

of Skouras Theatres and executive 

vice-president of United Artists Theatres. 

Inc.. at the Hollywood premiere 

of the dancing musical at the Four 

Star Theatre. Patrons of the Los 

Angeles Ballet Theatre sponsored the 

black tie opening. 

whose exclusive contract is held by Columbia, 

recently completed the classic role of 

Medea in Charles H. Schneer's screen version 

of "Jason and the Golden Fleece." 

Mitchell, mainly known as a nightclub 

singe!' and recording artist, assumes the 

non-singing dramatic role of a nithless 

outlaw. 

Dale Robertson Returning 

To Theatrical Films 

Dale Robertson, who first came to 

prominence as a contract leading man for 

20th-Fox. then branched into TV as star 

of Revue's "Wells Fargo." in which he has 

been .seen in family living rooms for the 

past six years, is returning to feature films. 

His Juggernaut Corp. has scheduled "The 

1.000 Guns of Justin Malloy." in which he 

will star. Original screenplay is by Elliott 

Monet, with William Hawks producing and 

Ray Kellogg directing. 

To be made as an independent production, 

it is scheduled to begin .shooting in 

June with budget under $1,000,000. 

Also for Juggernaut bannerlining is 

"The Rebel General." a biography of Gen. 

Robert E. Lee. which Monet is scripting. 

Tony Randall Set to 

Costar 

In 'Not on Your Life' 

Tony Randall will make his bow at 

Warner Bros, as Robert Preston's costar in 

"Not on Your Life." on which Morton 

DaCosta has the reins. 

Preston is title star of Meredith Willson's 

"The Music Man." in which he had a long 

run on Broadway and which is also, in the 

screen version, produced-directed by Da- 

Costa. 

Latter is headed for Eiuope to select 

locations in Greece for the new Leo 

Katcher original screen -scripted by David 

Schwartz. 

Warner's has it scheduled for a start this 

summer. 

Sinatra Signs Lee J. Cobb 

For 'Come Blow Your Horn' 

Lee J. Cobb will play Frank Sinatra's 

father in "Come Blow Your Horn." hit 

Broadway comedy by Neil Simon. Picture 

is being mutually made in cooperation 

between Sinatra's Essex Productions and 

Tandem Productions iBud Yorkin-Norman 

Leari. Sinatra will star as a "free-wheeling 

bachelor." Lear will write and produce, 

Yorkin direct. September 10 is set as starting 

date, picture to be filmed in color at 

Paramount and on locations in New York. 

Important stars, in addition to Cobb, are 

planned to be added to the cast. 

Marlon Brando Sr. to Film 

'The Winston Affair' 

Marlon Brando sr.. president of Pennebaker, 

Inc.. has announced acquisition of 

Howard Fast's novel. "The Wiiiston Affair. 

" to be produced by Walter Seltzer. 

Tlie story is that of an American officer 

charged with murder during World War 

II and defended in court martial by an 

infantry captain taken out of the front 

lines to plead his fellow-officer's case. The 

book has t)een published to healthy sales 

in both hard-cover and paperback editions. 

No cast or director has been 

announced. 

16 BOXOFFICE April 9, 1962

Set 350 'Sword' Openings 

In U.S. Keys for Easter 

NEW YORK— Bert I. Gordon's "The 

Magic Sword," filmed in Eastman Color 

with Basil Rathbone and Estelle Winwood 

starred, will open in 350 theatres across 

the U. S. during Easter, according to Jame.s 

R. Vclde. United Artists vice-president in 

charge of domestic sales. 

Among the key cities where the picture 

will open on a saturation basis are Buffalo, 

25 theatres; Denver, 29 theatres: Indianapolis. 

25 theatres: Kansas City, 20 theatres: 

Los Angeles, 50 theatres: New Orleans, 

20 theatres: Milwaukee. 25 theatres: 

Pittsburgh, 45 theatres, and San Francisco, 

55 theatres. 

Last December, Velde and Fred Goldberg, 

UA executive director of advertising, 

publicity and exploitation, demonstrated 

the "Magic Sword" campaign to the trade 

press. This campaign was successfully 

tested recently in Hawaii, Velde said, to 

"the biggest grosses Hawaii has witnessed 

in years." 

Elaborate Record Album 

For 'Mutiny on the Bounty' 

HOLLYWOOD—One of the most elaborate 

record albums in the history of MGM 

Records will present Bronislau Kaper's entire 

musical score of "Mutiny on the 

Bounty." one of the longest scores ever 

written for a film. 

The de luxe album, recorded by an enlai-ged 

MGM Symphony Orchestra with 

Robert Armbruster conducting, will include 

a souvenir book on the making of the 

Areola production and special color photographs 

from the film, which stars Marlon 

Brando, Trevor Howard and Richard 

Harris. 

Edward Harrison to Show 

'Devi/ New Ray Film 

NEW YORK—Edward Harrison, who introduced 

Satyajit Ray's Indian film trilogy 

to the U. S.. has acquired Ray's newest 

film. "Devi" iThe Goddess) for distribution 

here. The picture has been chosen by 

India as its official entry at the Cannes 

Film Festival in May. 

Harrison distributed Ray's "Father Panchali." 

followed by "Aparajito" and "The 

World of Apu." Starring in "Devi" are 

Sharmila Tagore and Soumitra Chatterjee. 

MGM Signs Terry-Thomas 

To Star in 'Kill or Cure' 

HOLLYWOOD — In London. Terry- 

Thomas has been signed to star in MGM's 

"Kill or Cure." a comedy thriller to be 

made in Britain starting in April. 

Producer George Brown, director George 

Pollock and writers David Pursall and Jack 

Seddon, who teamed on "Murder She 

Said," will hold the same assigiunents on 

"Kill or Cure." which will follow the trend 

started by "Miu-der." 

"Equilateral' Rights to Philip Dunne 

HOLLYWOOD—Philip Dunne. 20th-Fox 

writer-director, has acquired the film 

rights to "Equilateral." upcoming novel by 

John Hammond to be published next 

month. 

FEATURE 

REVIEW 

'The Counterfeit Traitor' 

Paramount 

By AL STEEN 

OTORIES of foreign intrigue and espionage 

usually find ready made audiences. 

The fascinating angle of "The 

Counterfeit Traitor" is that it's a real life 

story, 99 per cent factual, according to Eric 

Erickson. the central character who currently 

is touring the United States in the 

interest of the picture. The Perlbcrg- Seaton 

production combines all the elements 

of so-called cloak-and-dagger stories plus 

authentic locales, excellent color by Technicolor 

and underground romance. 

"The Counterfeit Traitor" is based on a 

novelized version of the actual facts by 

Alexander Klein and tells the story of an 

American-born Swedish oil importer. 

Erickson. who was recnrited by the Allies 

during World War II as a .spy. Because he 

represented a neutral country and appeared 

to be a Nazi sympathizer, he was 

given the red carpet treatment by Berlin 

and allowed to roam at will through Germany, 

supposedly to inspect oil refineries 

but actually gathering important data for 

the Allies. His hair-breadth escapes and 

his romance with another Allied agent, a 

German girl, provide the ingredients for a 

most absorbing picture. Tliis looks like a 

money-in-the-bank attraction. 

William Holden plays the role of Eric 

Erickson and he turns in a smooth, convincing 

performance. Opposite him is Lilli 

Palmer, German-born actress, who gives a 

fine interpretation of the role of the 

tragedy-ridden Marianne Mollendorf, who 

works for the Allies in order to help free 

her country from the Nazi regime. These 

are the only two players well known to 

American audiences. The supporting cast, 

each member carefully and skilfully selected, 

was drawn from German, English. 

American. Danish and Sw'edish talent. 

From the time that Holden, as Erick.son, 

accepts the request to serve as a spy for the 

Allies, the plot motivation moves foi-w-ard 

with mounting tension. His first chore is 

to cultivate an alliance with pro-Nazis and 

the German Legation in Sweden. When 

this is accomplished, he is given unques- 

"THE COUNTERFEIT TRAITOR" 

Paramount 

Technicolor 

In 

Ratio: 1.85-1 

Running time: 140 minutes 

CREDITS 

Produced by William Periberg. Directed by 

George Seoton, Screenploy by Seaton. From the 

book of the same title by Alexander Klein. 

Music by Alfred Newman. Director of photography, 

Jean Bourgoin. Art director. Tombi Lorsen. 

Assistant director, Tom Pevsner. Costumes, Edith 

Head, Film editor, Alma Macrorie. 

THE CAST 

Eric Erickson Williom Holden 

Marianne Mollendorf Lilli Palmer 

Collins 

Hugh Griffith 

Kloro Holtz Erica Beer 

Dr. Jocob Karp Jochen Blume 

Porter Martin Berliner 

Horold Murray Phil Brown 

Fischer Max Bucf^sboum 

Urvger Peter Copcll 

Ingrid Erickson Eva Dohlbeck 

Prof, Christionsen Ejner Fedcrspiel 

Hans Holtz Helo Gutschwoger 

Corl Brodley Holger Hogen 

Lt. Nogler Dirk Honscn 

Otto Holtz Carl Raddotz 

William Holden, Carl Raddatz and 

Helo Gutschwager in a scene from 

•'The Counterfeit Traitor." 

tioned entry into all parts of Germany 

where he gathers information which he 

carries back to Stockholm and then passes 

on to London, enabling the British and 

Americans to carry out concentrated bombing 

raids on oil plants. In the coui'se of his 

work, he meets up with Lilli Palmer and 

their dangerous missions bring them closer 

and closer together, she being an Allied 

agent. When her role is exposed. Holden 

has the ghastly experience of having to 

watch her being executed by a firing squad. 

Although almost every sequence has 

moments of suspense, it is Holden's escape 

from Germany, after being exposed by a 

member of the Hitler Youth Movement, 

that provides edge-of the-seat reactions. 

The well-organized underground, especially 

in Demnark. is brought into full 

play: the step-by-step maneuvers by 

Holden and the underground accomplices 

in getting him back to Sweden are vividly 

and even tragically portrayed. 

To give the picture the utmost authenticity, 

no backgrounds were faked. Production 

crews and cast members were sent 

to Berlin, Hamburg, Copenhagen and 

Stockholm to capture the time atmosphere 

of the stoi^y. 

The design for authenticity was further 

carried out in the selection of players. The 

producers cast American for American. 

German for GeiTnan. Swede for Swede, 

Dane for Dane and Englishmen for Englishmen. 

The results are self-evident. 

Alfred Newman's musical score catches 

the mood of the screen subject. Newman 

visited the location sites during production 

and absorbed the atmosphere to give each 

sequence the proper background. 

Exhibitors have a great deal to sell in 

the pictme. an intriguing subject based on 

a highly publicized book and star names 

such as William Holden and Lilli Palmer. 

It is not strictly a man's picture despite its 

subject matter and war background. 

Women at a sneak preview gave it their 

overwhelming approval and were particularly 

fascinated by the perilous romance 

between the two principals and the 

feminine fashions of the period. 1942. 

BOXOFFICE April 9, 1962 17

BOXOFFICE BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

are reported, ratings are added and overages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normol," 

the figures show the gross rating above or below that mark. (Asterisk 

* denotes combination bills.) 

Cold Wind in August. A (Aidart) 140 300 

Colossus of Rhodes (MGM) 

Desert Warrior (Medallion) 

215 

- - 

7S 150 190 100 100 130 200 135

I Jt 

Theatrevision Plans 

Ten Insiallations 

BUFFALO—Plans to install Theatrevision 

in ten communities in and around 

New York State are under way followinj^ 

the first test of the closed-circuit TV system 

at the Auditorium Theatre in Rochester 

where audiences, paying $1.50 to $3 admission, 

saw "Gideon" on a large screen 

simultaneously with its presentation on 

the stage of the Plymouth Theatre in New 

York, where tickets were $7.50 top. 

OPINION POLL IS TAKEN 

An opinion poll taken by the Auditorium 

management showed that 80 per 

cent of the first-nighters "definitely" or 

"probably" would go to see another theatrecast 

of a live Broadway show. Others 

were recorded as uncertain, definitely opposed 

or of qualified opinions. 

Walter Lowenthal, vice-president of the 

Dynamic Theatre Network, Inc., which 

owns Theatrevision, said the company is 

purchasing equipment for installation in a 

string of towns smaller than Rochester. All 

installations will be limited to cities on the 

eastern seaboard because time zone problems 

would logically preclude trying to 

link New York theatre with cities to the 

west, Lowenthal pointed out. The whole 

plan is based on the simultaneous feature, 

or the live telecast, he added, and therefore 

performances in the west would necessarily 

start too early to be practical. 

While declaring that it is not the intention 

of the company to operate Theatrevision 

in so-called "theatre" cities, he said 

it was felt that Rochester falls into the 

Theatrevision category because it has no 

steadily operating legitimate theatre. While 

Rochester had as many shows last year as 

Detroit and Toronto, Lowenthal thought 

that potential patronage in Kodak Town 

would still support the addition of four 

Theatrevision shows. 

INTERESTED BUT NOT EXCITED 

The first Theatrevision audience in Rochester, 

some 2,000 persons, brought out 

the fact that people were interested in but 

not excited over the results. 

"Although the results have to be studied 

in more detail, the first measure of the 

audience's reaction is even more favorable 

than we expected," said Nathan Zuckor, 

president of Dynamic. The company now 

will conduct an opinion sm-vey of the general 

public to detemiine reactions of people 

who have not seen the theatrecast for 

comparison pmposes. Dynamic announced. 

It has been reported that Buffalo and 

Jamestown may be among the cities installing 

Theatrevision next season. 

Correction 

NEW YORK—The Brooklyn Paramount 

Theatre will close on August 31, not August 

1 as reported in the last issue of Boxoffice. 

The theatre and building are being taken 

over by their owner. Long Island University. 

New TOA Member 

NEW YORK—The Sidney Theatre, Sidney, 

N.Y., has been enrolled in Theatre 

Owners of America by its owner. James 

Richards. 

New Pennsylvania TOA 

To Meet in Philadelphia 

Leonard Rosenthal Elected 

NY Allied Vice-President 

BUFFALO—Leonard H. Rosenthal was 

elected Albany regional vice-president of 

Allied Theatres of 

New York State at a 

meeting in the Variety 

Club here April 

2. Rcscnthal will 

head a group which 

'^ will stage a drive for 

rV 

)J 

members in the Al- 

^ bany area. 

^ Sidney J. Cohen, 

. I unit president, appointed 

William Brett 

* as regional coordina- 

' 

Leonard Rosenthal 

t"'' f°'- the Will Rogers 

Hospital fund 

drive. Al Wright was appointed to study 

the possibility of bringing the COMPO 

merchandising plan into the Buffalo area. 

Cohen said he would announce shortly 

the date of the spring film buyers' clinic 

to be held in Buffalo. Exhibitors of the 

entire state will be invited to attend 

whether they are members or not. 

Cohen announced the following new 

members who had joined the association 

during the last month: 

Frank Dittrich. Lyric Theatre, and James 

Dittrich, State, both of Endicott; Al Klayman. 

Hollywood, Mattidale: L. M. Levitch, 

LaSalle, LaSalle; Henry K. Martin, Silver 

Lake Drive-In, Perry: Lewis E. Mentis, 

Ridge, Webster: John Martina, Cinema, 

Rochester and Buffalo: Myron Bloom. 

State, Fulton: George Tator, Lockport 

Drive-In, Lockport: Alex Stornalli, Sunset 

Drive-In, Middleport: Morris Slotnick, 

Coronet and Fine Arts, Rochester: Elliott 

Press. Rochester Drive-In, Rochester, and 

Peter Bifarella, Joylan, Springville. 

N.Y. Allied to Join N.J. Unit 

In Annual Convention 

NEW YORK—Allied Theatre Owners of 

New Jersey's annual convention this year 

will be held in cooperation with the newly 

formed Allied Theatres of New York. The 

convention will open on August 6 and will 

be held at the Concord Hotel, Kiamesha 

Lake. N.Y. The New York unit has indicated 

it will send 200 members to the meeting. 

At a meeting on Tuesday (3i, William 

Infald, New Jersey Allied president, appointed 

Wilbur Snaper as regional coordinator 

for the Will Rogers Hospital fund 

drive. 

The New Jersey exhibitors also condemned 

Metro-Goldw'yn-Mayer for its 

handling of "Ben-Hur" in the subsequent 

runs, charging that the current wave of 

engagements was unfair to many theatres. 

The unit currently is conferring with MGM 

sales executives as to how they expect to 

handle the general release of "King of 

Kings." 

Carl Benton Reid will play a key featui-ed 

role in UA's "Point Blank." 

PHILADELPHIA — The first general 

membership meeting of the recently formed 

Theatre Owners of 

Penn.sylvana will be 

held m the Bellevue 

Stratford Hotel here 

April 16 and six exhibitor 

leaders will 

be among the 

.speakers. 

David Milgram, 

unit president, said 

he had received acceptance 

from John 

Stembler. TOA president: 

Philip Harling. David E. Milgram 

chairman of the Joint 

Committee Against Pay TV: Walter Reade 

jr., past TOA president: Herman Levy, 

TOA general counsel, and John Broumas, 

president of Maryland Theatre Owners 

Ass'n. 

Milgram said he expected S. H. 

Fabian, president of Stanley Warner and 

former chairman of American Congress of 

Exhibitors, to attend and address the unit. 

All exhibitors in Pennsylvania, as well 

as those in southern New Jersey and 

northern Delaware, who are served out of 

the Philadelphia exchanges have been invited 

to attend, Milgram said. 

At a meeting on [Monday, an 18-man 

board was elected to serve the new unit. 

The directorate consists of: 

Morton Brodsky, Lancaster: Harry Feinstein, 

Pittsburgh: Melvin Fox, Paul Klieman. 

Harry Penneys. Martin Ellis, Jack 

Greenberg, Norman Silverman and Merton 

Shapiro, all of Philadelphia: Ben Rosenberg. 

Wilkes-Barre; Prank Damas. Stanley 

Warner of Pennsylvania: Thomas Friday, 

Scranton: Max Korr. Allentown: Claude 

Schlanger. Doylestown. and Milgram. 

Gerard Savoie Rebuilding 

Ossining, N.Y., Victoria 

OSSINING. N.Y.—Reconstruction of the 

Victoria Theatre is under way. the goal of 

its manager, Gerard A. Savoie, being to 

make it "the most modern theatre" in 

Westchester County. 

In outlining improvements recently to 

Chamber of Commerce directors, Savoie 

said that the stairs and marquee in the 

front will be removed, a new front wall will 

be constructed and entrance will be provided 

through the small store on the west 

side of the building which formerly served 

as a taxi office. 

The interior will be reduced to a shell 

before rebuilding begins. The stage and 

horseshoe balcony are to be eliminated, 

making way for the new screen, which will 

be placed close to the rear wall. The building 

will be enlarged, a new balcony construction 

with a lounge in back of what is 

now the projection booth and new seats installed 

giving greater distance between 

rows. 

Savoie said the reconstruction should 

take about 12 weeks. 

BOXOFFICE April 9, 1962 E-1

^ 

'Sweet Bird Is 

Heavy Rain Hurts 

NEW YORK—Of the 

three new Broadway 

first runs opening late in March, 

"Sweet Bird of Youth." had a smash first 

week at the Capitol and had long waiting 

lines outside the east side Sutton Theatre, 

despite the weekend rain which hurt business 

on the week's biggest days. "Forever 

My Love" also had a big opening week at 

the 72nd Street Theatre but "Madison 

Avenue." a brief ten-day fill-in at the 

Paramount Theatre, did mild business. 

Among the many holdovers. "Rome Adventure" 

had a satisfactory third and final 

week at the Radio City Music Hall, where 

it was succeeded by the first of the Easter 

pictures. Walt Disney's "Moon Pilot. which 

" 

started Thursday i5> in conjunction with 

the Hall's annual Easter stage pageant, 

which will draw the usual crowds until the 

end of April. The only other newcomer was 

" 

"Beir Antonio at the tiny Guild Theatre. 

The other long-running films included 

"The Children's Hour. " holding up well in 

its third week at the Astor and the east 

side Trans-Lux 52nd Street: "The Day the 

Earth Caught Fire." good in its third week 

at the 'Victoria and the east side Trans- 

Lux 85th Street, and "Walk on the Wild 

Side," good in its sixth week at the Criterion 

and the east side Murray Hill. "The 

Four Horsemen" was only fair in its fourth 

week at Loew's State and will be followed 

by "All Pall Down" April 11. The exploitation 

film, "Satan in High Heels," was big 

in its second week at the Forum Theatre. 

The two United Artists two-a-day films, 

"West Side Story," in its 24th week at the 

Rivoli, and "Judgment at Nuremberg," in 

its 15th week at the Palace, both were again 

absolute capacity while "El Cid," in 16th 

week of two-a-day at the Warner Theatre 

did well at all evening performances. 

In the art houses, the business was 

mostly smash with long lines outside most 

spots, even during the rainy weekend. Best 

were "Last Year at Marienbad." in its 

third sensational week at the Carnegie 

Hall Cinema; "The Night," in its sixth week 

at the Little Carnegie; "Only Two Can 

Play," terrific in its second week at the 

Pine Arts, and "Les Liaisons Dangereuses," 

in its 13th week at the NoiTnandie. 

— Astor 

Beekmoi 

3rd V 

Copitol— Sweet 

B 

Carnegie HqH Cir 

(Astor), 4fti y, 

Criterion—Wolk e 

OoMillc—A View 

lOtti wk. . . 

lAveroge Is 100) 

Children's Hour (UA), 3rd wk. 

Through a Gloss Dorkly (Janus), 

Smash at Two Spots; 

.145 

.165 

I Youth :MGM) 175 

— Lost Yeor ot Marienbad 

185 

c Wild Side (Col), 6th wk. 125 

the Bridge (Cont'l), 

125 

1^^ UATCH PROJFXTIOS IMPRO\'E 

^^ 

^ Technikote ^ 

— 

PRODUCTS ^^ 

^^ Now.' — The Only ^^ 

ANTI-STATIC SCREEN ^ 

XR-171 PmH • Repels Oust 

^fi^^flllll^ 

I 

Available from your auttiorized 

I Ttieatre Equipment Supply Dealer: 

I 

Export-Westrex Corp. 

ItICHNIKOTI CORP. 6i S.obrina St, B'klyn 31, N.Y. 

Most Holdovers 

Embossy— La Dolce Vita (Astor), moveover, 

15th wk 

5th Avenue— Victim (Pathe-Americo), 

125 

moveover, 8tti wk 

1 20 

55th Street—Victim (Pothe-Amcrico), moveover, 

8th wk 120 

Fine Arts—Only Two Can Play (Kingsley), 

2nd wk 200 

Forum— Satan in High Heels (Cosmic), 2nd wk. 150 

Guild—Tomorrow Is My Turn (Stlowcorp) 

9th wk 

1 10 

Little Cornegie— The Night (Lopert), 6rh wk. ..150 

Loew's Stote—The Four Horsemen ot the Apocalypse 

(MGM), 4th wk 125 

Murroy Hill—Walk on the Wild Side (Col), 

6th wk 125 

Normondie— Les Liaisons Dangereuses (Astor), 

moveover. 1 3th wk 155 

Palace—Judgment at Nuremberg (UA), 15th wk. 

of two-o-doy 200 

Paromount—Madison Avenue (20th-Fox) 120 

Pons—Viridiana IKingsley), 2nd wk 160 

PiQzo— Block Tights (Magno), 6th wk 135 

Rodio City Music Holl—^Rome Adventure (WB), 

plus stage show, 3rd wk 125 

Rivoli—West Side Story (UA), 24th wk. 

of two-a-doy 200 

68th Street—Murder She Said (MGM), moveover, 

13th wk 150 

72nd Street— Forever My Love (Para) 190 

Sutton—Sweet Bird ot Youth (MGM) 200 

Trans-Lux 52nd St —The Children's Hour 

(UA), 3rd wk 160 

Trons-Lux 85th St —The Doy the Eorth Caught 

Fire (U-n, 3rd wk 140 

Victorio—The Day the Earth Caught Fire 

(U-l), 3rd wk 140 

Warner—El Cid (AA), 16th wk. of two-a-doy 145 

World—Wild for Kicks (Victoria), 24fh wk 120 

"Sweet Bird,' Horror Duo 

Draw Buifalo Patrons 

BUFFALO — "Sweet Bird of Youth" 

turned in a 220 at Shea's Buffalo for the 

week. The horror combo at the Paramount 

scored a neat 125. being especially well 

patronized on the weekend. "West Side 

Story" continued to do top business in 

the Teck. 

Buttolo—Sweet Bird of Youth (MGM) 220 

Center— Twist All Night (AlP) 105 

Century—Walk on the Wild Side (Col), 3rd wk. 100 

Cinema—Breakfast at Tiffany's (Para) 

subrun 

HO 

Granodo— El Cid (AA), 7th wk 140 

Lafayette—Lover Come Bock (U-l), 7th wk. ..125 

Paromount— Horror Chamber of Dr. Faustus 

(Cameo Infl); The Monster: Half Man, Holf 

Monster (Cameo Int'l) 125 

Teck—West Side Story (UA), 4th wk 200 

'Sweet Bird' and 'View' Do 

Well in Baltimore Starts 

BALTIMORE — Two new attractions 

scored substantial openings and continued 

strong. They were "Sweet Bird of Youth" 

and "A 'View Prom the Bridge," the latter 

at an art house. Holdovers made up the 

other current film fare. "Lover Come Back" 

continued to draw and two roadshow films 

were getting plenty of patronage— "West 

Side Story" and "El Cid," the last-mentioned 

having its best boxoffice during 

weekends. 

Aurora—From 

Chorles—Soto 

2nd wk , 

Cinema—The 

to Eternity (Col), reissue 

vcr Sleeps (20th-Fox), 

e-Doy Lover (Kingsley), 

2nd wk 120 

Five West— Summer ond Smoke (Para), 5th wk. .120 

Hippodrome— Sweet Bird of Youth (MGM) 175 

Little—Light in the Pioiia (MGM), 2nd wk. 130 

Moyfoir—West Side Story (UA), 7th wk 150 

New— Sergeants 3 :UA), 4th wk. . 

120 

Playhous.^— A View From the Bridge (Confl) ..,160 

Stontorv— Lover Come Back (U-l), 6tti wk 120 

Town— El Cid (AA), 4th wk 140 

ALL LAMINATED 

DATERS 6- SIGNS 

Last Longar Waterproof Easy to Clean 

Arail^b Throitgh Yeiw ThMti* Supply Co. 

ROMAR VIDE CO. chethcwisc. 

Drastic Area Rebuilding 

Is Threat to Theatres 

ALBANY—The state's 20-million-dollar 

South Mall revitalization project would cut 

the city in two and would be disastrous to 

some downtown motion picture theatres, 

said Charles A. Smackwitz, veteran theatreman 

active in the local redevelopment 

work. 

Smackwitz joined Mayor Erastus Corning 

in demanding that the ambitious state 

plan be integrated into the plan of the 

Downtown Albany Development Committee. 

Smackwitz. zone manager for Stanley 

Warner now headquartered in Newark, N. 

J., attended a meeting of committee directors, 

who decided on one basic plan and 

instructed a group of New York City planning 

consultants to have a final report on 

it, in two months. 

The state, which took title last week to 

40 city blocks comprising nearly 100 acres, 

contemplates building state buildings, 

parking lots and arterial highways in the 

area. Corning contends this plan would 

uproot many small businesses and displace 

from 6,000 to 10,000 people. Some ten stractures. 

including the Cathedral of the Immaculate 

Conception and the New York 

Telephone Co. building, would not be razed. 

The area residents are chiefly in the 

lower income brackets, and staunch theatregoers. 

The Albany Downtown Development 

Committe has been studying the problem 

of area renovation for two years. As noted 

above, its detailed plan will be ready in 

two months. 

Resnais' 'Hiroshima' 

Returns to New York 

NEW YORK—Alain Resnais' "Hiroshima, 

Mon Amom-," being distributed in the U.S. 

by Zenith International, started a return 

engagement at the 55th Street Playhouse 

Friday i6i. 

The picture ran for 36 weeks in its first 

run in 1961 at the Pine Arts and Arts 

theatres and won the New York Film 

Critics Award as best foreign film and the 

Joseph Burstyn Award. The picture is 

being brought back because of the success 

of Resnais' latest, "Last Year at Marienbad," 

being distributed by Astor Pictures, 

which is breaking records at the Carnegie 

Hall Cinema two blocks away from the 55th 

Street. 

'All Fall Down' in 2 Spots 

" 

NEW YORK— "All Fall Down. 

starring 

Eva Marie Saint. Warren Beatty. Karl 

Maiden and Angela Lansbury. will open 

April 11 at Loew's State Theatre and the 

east side Murray Hill. The MGM picture 

is based on the James Leo Herlihy novel 

and was adapted for the screen by Broadway 

playwright William Inge. 

Italian Film to Ellis 

NEW YORK— Ellis Films has acquired 

U.S. distribution rights to "Psycosissimo." 

an Italian film produced by Flora Films, 

which has been one of the largest grossing 

films in Italy, according to Jack Ellis, 

president. The picture, scheduled for 

spring release, stars Ugo Tognazzi and 

Raimondo Vianello. 

E-2 


Chance for Pay Relief 

With State Board Now 

ALBANY— Pailuii' of the st-nalc labor 

and industi-ial comniittoc to i-pport on a 

piopasal to exempt theatre employes from 

provisioius of the newly enacted Jeny-Amman 

law, which increases the minimum in 

New York state to $1.15 an hour next 

October 15 and subsequently to $1.25, 

means that exhibitors must depend on administrative 

decisions for any relief they 

may receive. 

The n:w law empowers the state labor 

commissioner to exempt per.sons because of 

youth or age. In the old law the possible 

exemptions were confined to "aRe." D. 

John Phillips of the Metroiwlitan Theatre 

Owners Ass'n said the insertion of "youth" 

is not enough to give theatre owners the 

relief they need. 

"The justice of our case is recognized," 

he said, "but there is a reluctance to spell 

it out in the minimum wage law." 

There is no doubt Governor Rockefeller 

will sign the Jerry-Amman act. Phillips 

said the initial result will be the elimination 

of weekday matinees by several hundred 

theatres, with a loss in take-home 

pay by hundreds of theatre staffers, including 

projectionists, etc. He predicted 

the mandatory pay hikes ultimately will 

force additional theatre closings in the 

state. 

Phillips recalled that 2,000 ushers, most 

of them students, lost their jobs after the 

$1 hourly minimum went into effect in 

1960. 

Calendars to Promote 'Mutiny' 

LOS ANGELES— As part of the extensive 

exploitation campaign being launched for 

"Mutiny on the Bounty," MGM is preparing 

a 1963 calendar with each month featuring 

a color photograph of a scene from 

the production. More than 50,000 of the 

calendars will be printed and distributed 

throughout the world at the end of the 

year to coincide with release of the Areola 

production starring Marlon Brando, Trevor 

Howard and Richard Harris. 

'Cape Fear' to Open in Two 

NY Theatres April 18 

NEW YORK—"Cape Fear." the U-I picture 

starring Gregory Peck and Robert 

Mitchum, will open at the Victoria and 

Trans-Lux 85th Street theatres Wednesday 

1I81 following U-I's "The Day the 

Earth Caught Fire," which will open the 

same day in over 100 theatres on the metropolitan 

circuit. 

. The companion feature to "Fire" on the 

circuits will be another U-I release, "The 

Pharaoh's Woman," produced in Italy 

starring Linda Cristal and John Drew Barrymore. 

Barrie Chase, who plays a featui-ed role 

in "Cape Fear," arrived from Hollywood 

Sunday 181 for two days of press, radio and 

TV activity to promote the picture. On 

April 10. she will go to Miami in connection 

with the world premiere of "Cape Fear" 

at the Olympia, Beach, Gable and Shore 

theatres April 12. She will later visit Washington, 

Detroit, Chicago and Indianapolis, 

concluding her tour April 20. 

Waller Reade Plans 

New Ulster Theatre 

KINGSTON, N. Y.— Plans for a conventional 

indoor theatre to be constructed on 

the site of the 9-W Drive-In at Saugerties 

road, town of Ulster, were revealed by Walter 

Readc jr., president of Walter Reade 

Theatres. 

Stadium type in design, the new theatre 

will be open the entire year and will convert 

the present 9-W Drive-In into an indooroutdoor, 

all-weather oi)eration. Patrons 

may watch the screen program from either 

theatre without regard to weather conditions. 

The new indoor theatre will be 

one of the most luxurious theatres in the 

state and will feature livingroom comfort 

with pushback divan .seating. The theatre 

will have transistorized stereophonic sound 

and will utilize the latest projection systems. 

The new theatre, which will cost about 

$250,000. is being designed for the Reade 

organization by John McNamara. one of 

the country's leading architects. 

Walter Reade Theatres, which recently 

announced a new theatre con.struction program 

costing in excess of five million dollars 

for 1962. owiLs and operates theatres 

throughout New York and New Jensey. In 

the King.ston area, the company owns and 

operates the Community Theatre. Sunset 

Drive-In and the 9-W Drive-In. 

WB's "Critic's Choice." motion picture 

comedy, is based on Ira Levin's stage hit. 

AMERICAN MADE for AMERICAN users 

SPECIALLY DESIGNED FOR DRIVE IN THEATRES 

HARMLESS • PLEASANT 

cuuC i

5 1 . Highlights 

" 

B RO ADW Ay 

OIDNEY KRAMER, foreign sales manager 

for Cinerama, will visit Jamaica. Panama. 

Venezuela. Trinidad and Puerto Rico. 

• • • 

Lloyd Burns, vice-president in charge 

of international operations for Screen 

Gems, left on a four-week business trip to 

Europe, his third in the past six months. 

He will confer in London, Paris. Rome, 

Amsterdam, Vienna and the Scandinavian 

countries with producers and distributors 

of TV and feature films. ' * * Morton Da- 

Costa, producer-director of Warner Bros." 

forthcoming "The Music Man." left for 

Europ)e to scout locations in Greece for his 

next. "Not on Your Life." which stars 

Robert Preston and Tony Randall. 

Joseph E. Levine. president of Embassy 

Pictures, returned from his twô-week 

cruise of the Caribbean on the Mauretania. 

accompanied by his wife and two childi-en. 

Kim Novak, star of Le\'ines "Boys' Night 

Out." also got back from a European holiday 

for a week of promotion in New York 

on the film. Charles E. Kurtzman. general 

manager of theatre operations for Loew's, 

is also back from the Caribbean. * * * At 

Columbia. Tony Silver, who entered the 

film industry in 1957 in the advertising 

department of United Artists and then wênt 

to National Screen Service as a trailer 

copywriter, has become a copywriter in the 

advertising department. Stanley Schneider, 

administrative assistant to the executive 

vice-president of Columbia, is the proud 

father of a son, Todd Joseph, born to Mrs. 

Schneider at Doctors Hospital March 27. 

This is the couple's fourth child. 

! 

Jerry Lewis Interrupted production on 

"It's Only Money" for Paramount in Hollywood 

to fly to New York to be guest of 

honor at the Boys' Town of Italy Ball of 

the Year at the 'Waldorf-Astoria Hotel 

Thursday

1 

I 

Berlin). 

London) 

and 

—" 

Loew's Theatre Ads Plug 

Academy Award Telecast 

NEW YORK 

< 9 

Loews Theatics .scheduled 

an advei'ti.sins and sliowmansliip canipaif^n 

on the occasion of the 34th annual A- 

cademy Awards presentation Monday 

which was designed to benefit both the 

motion picture companies and exhibitors, 

according to Arthur M. Tolchin, assistant 

to the president of Loew's. 

Pull-page ads in the New York Times. 

Mirror and Journal-American and 600-line 

units in the Daily News. Herald-Tribune. 

World-Telegram and New York Post quote 

Laurence A. Tisch, president of Loews 

Theatres, on behalf of the company's 

executive management, theatre managers 

and personnel and its movie-going patrons, 

expressing pleasure with the creative and 

technical achievements of the film companies, 

producers and artists whose efforts 

have been nominated for awards. The ads 

carry the titles of the pictm-es in nomination 

as well as a listing of important 

new product to be released by each company. 

The message on the ad stresses that "to 

make it possible for regular movie fans to 

attend a movie and still get home in time 

to see the Academy Award telecast, all 

Loew's Theatres in the metropolitan area 

have scheduled their showings to begin the 

last main feature at 8:25 p.m. tonight. 

Columbia Overseas Drive 

Reaches Halfway Point 

NEW YORK—Irwin Marks, captain of 

Columbia International's "Treasure Chest- 

'62" overseas sales drive, has mailed a 

bulletin from the home office to Columbia 

branches throughout the world to mark 

the half-way point in the drive. 

The bulletin, printed in eight languages, 

including English, Swedish, Japanese, 

Spanish, Portuguese, Italian, French and 

German, carries an attached key and notes 

that "the real key to the Treasure Chest 

is your own effort . , , with hard work rewarded 

in cash on May 26 at the conclusion 

of the Drive." 

The current overseas sales drive, which 

began with a 17-week billings drive ending 

May 26, is open to all sales personnel 

in more than 130 overseas branches including 

territorial managers, branch managers, 

salesmen, bookers and assistant 

bookers. The second phase is a "Top o' the 

Mast" drive from May 13 to May 26. with 

the awards allocated on the basis of billings, 

bookings, collections and general performances. 

Prizes will range from a minimum 

of one week's salary to a maximum 

of four weeks' pay. 

20th-Fox's Foreign Division 

Has One of Biggest Weeks 

NEW YORK—The foreign division of 

20th Century-Fox had more than $2,000,000 

in billings for the week ended March 31. 

according to Murray Silverstone, president 

of 20th Century-Fox International Corp. 

Silverstone said it was one of the largest 

billings weeks in the history of the company. 

W. C. Michel, international chairman of 

the drive, presented Skouras last week with 

certificates signed by more than 16.000 

exhibitors and circuit owners throughout 

the world, pledging their supE>ort to the 

celebration. 

^(Mcl/M "^CfK^ 

QNE OF the big events of the year for 

Associated British Cinemas is the annual 

dinner in honor of the circuit's champion 

manager. This year Bill Cartlidgc, assistant 

managing director of ABC, was in 

the chair, when tribute was paid to the 

new champion. R. J. Pansons, of the ABC, 

Briston Road, Birmingham. Among those 

pre.sent were Sir Philip Warter, chairman 

of ABPC: D. J. Goodlatte, managing director, 

ABC: Robert Clark, an executive of 

ABPC; Jimmy Carreras, Nat Cohen and 

Stuart Levy. Parsons was a most impressive 

speaker whose youth, enthusiasm and 

capacity for public relations and exploitations 

are bound to move him up into higher 

executive po.sitions as the years go on. His 

speech was distinguished by its wit, commonsense 

and profundity of thought. Parsons' 

prize will be a fortnight's visit to the 

United States with his wife as guests of the 

corporation. 

"The Brain," a Raymond Stross production, 

starring Anne Heywood. Peter van 

Eyck, Cecil Parker and Bernard Lee, is to 

be made in association with Artur Brauner, 

one of Germany's most prolific and successful 

producers, at Twickenham Studios. 

Based on a novel by Cui-t Siodmak, with a 

script by Philip Mackie and John Knise, 

"The Brain" will be directed by Freddie 

Francis. Additional leading roles will be 

played by German screen actress Ellen 

Schwiers, Maxine Audley and Jeremy 

Spenser. This thriller is the first of a fourpicture 

deal finalized in Berlin this month 

between the newly-formed Garrlck Film 

Distributors, Ltd. and Artur Brauner of CC 

Films 

I 

Two will be Raymond 

Stross productions and two will be for CCC 

I 

Films Ltd. Stross will follow 

"The Brain" with a further production, 

tentatively titled "Knife Edge." to be made 

at Ardmore Studios in Ireland, starting 

June 11. Casting is in progress and will be 

announced later. Other subjects, already 

in the planning stage with CCC Films 

London) Ltd., are "Naked and Alone" and 

a remake of the German classic, "The 

Testament of Dr. Mabuse." 

Gibraltar Films has announced the production 

of "The Man Who Laughs," based 

on Victor Hugo's immortal story. The film 

will be made in Technicolor. Technirama 

and widescreen. The screenplay is by Milton 

Subotsky and George Baxt. Casting is 

now in progress and exteriors will commence 

shooting in the late spring. "The 

Man Who Laughs" will be released by 

British Lion. 

A new production company, Magna Film 

Distributors, will release its product in association 

with British Lion, it was announced 

in London last week. Magna's 

board is headed by chairman and managing 

director Norman Williams. The other 

board members are Stanley Baker, William 

Gell, Phil Green, Dennis Truscott and Clifton 

Brandon. The company will promote 

and finance independent productions, both 

by its own board members and by outside 

producers. 

By ANTHONY GRUNER 

"We will be only too ready to consider 

interesting ideas from any source." says 

Norman Williams. The first film in 

Magna's program will go into production 

in mid-May. It is tentatively titled "The 

Man Who Finally Died." It is a major first 

feature to be produced by Norman Williams 

and directed by Quentin Lawrence. 

The script is by LewLs Greifer and Louis 

Marks. Magna also announces that the 

best-selling novel, "The Rape of the Fair 

Country," is set for filming later in the 

year. 

Production of "The L-Shaped Room" 

started at Shepperton Studios last week, 

starring Le.slie Caron and Tom Bell. Bryan 

Forbes has scripted the film and will also 

direct. This will be Forbes' second assignment 

as director. His finst was with 

"Whistle Down the Wind," one of last 

year's mo.st successful British Films. His 

partner. Richard Attenborough. will produce. 

James Woolf is executive producer. 

"The L-Shaped Room" is a contemporary 

story of a French girl alone in London. The 

girl, played by Leslie Caron, is pregnant. 

She takes a room, an L-shaped room, in a 

down-at-heel house. And there, through 

her relationship with a sti-uggling author 

played by Tom Bell—and the other occupants 

of the house, she finds a new awareness 

of life. Location scenes will be filmed 

in Notting Hill Gate and Hyde Park. "The 

L-Shaped Room" will be distributed by 

British Lion and Lion International. 

Independent Artists' latest film. "This 

Sporting Life." a comedy-drama about a 

footballer, started studio production at 

Beaconsfield last week after preliminary 

location shooting in the North. Richard 

Harris, who starred in "The Long, the 

" 

Short and the Tall recently completed 

filming with Marlon Brando and 

Trevor Howard in "Mutiny on the Bounty, 

and Rachel Roberts star in the film which 

will be produced by Karel Reisz. who directed 

"Saturday Night and Sunday Morning." 

Lindsay Anderson is director. The 

central character in "This Sporting Life" 

is Fraiik Machin played by Richard Han-is. 

After several weeks shooting at Beaconsfield 

Studias, the film unit will go on location 

to Yorkshire. "This Sporting Life" 

will be distributed by the Rank Organization. 

Services for Aaron Fox. 

Brother of William Fox 

NEW YORK—Funeral services for Aaron 

Pox. 65. brother of the late William Fox. 

founder of the old Fox Film Corp.. were 

held at Riverside Funeral Chapel Thursday 

i5i. Fox. who was a former vice-president, 

treasurer and director of the Fox company, 

died at Roosevelt Hospital April 2. 

Fox, who had been with City Stores Co. 

in recent years, is survived by his widow, 

the former Roslyn Bloom: a son. William 

Devroe: a daughter. Mrs. Ann Williams, 

and a brother, Maurice Fox. 

BOXOFFICE April 9, 1962 E-5

. . Old-time 

. . Frank 

AT SYRACUSE PREVIEW—Managers of Sehine theatres in upstate New York 

met two days in 

Syracuse to discuss promotional plans and preview "State Fair." 

Among those attending were, left to right: Bill Lavery, Oswego: Gary Rhodehouse, 

Penn Yan: William Webb, Carthage; Richard Shane, Nonvich; Jim LaFarr, 

Salamanca: Steve O'Bryan, Hamilton: Carl Dickenson, Watertown; Toby Ross, 

Corning: Ray Corcoran, .Auburn; Herb Brown, Syracuse; Jerry Fowler, Geneva; 

Max Rubin, Syracuse; Harold Lee, Bath; Phil Thorne, Canandaigua; Harold 

Carey, Oneonta: Dave Arnold, Norwalk; Lou Hart, Auburn; Bob Anthony, Cortland, 

and Harry Goldsmith, Lockport. Also present were Donald Sehine, vicepresident 

of Sehine Theatres. Gloversville: Ralph Buring of 20th Century-Fox; 

Sy Evans, publicity director for Sehine: Chris Pope, Sehine film booker: Bernard 

Diamond, director of theatre operations: Herb Brown, city manager of Sehine, and 

Harry Unterfort, Sehine central New York zone manager. 

BUFFALO 

capacity house of barkers 

J^ 

and their 

friends attended the luncheon Thursday 

'5) given In honor of Lord Mayor Robert 

Briscoe of Dublin, Ireland, In the Delaware 

avenue clubrooms of the Variety 

Club. Hizzoner, introduced by James J. 

Hayes, chief barker, gave a highly entertaining 

talk. The visit of the Dublin executive 

was very timely because the 1962 

Variety International convention will be 

held in Dublin and the Buffalo tent will 

send a large delegation there. 

James Denton, United Artists, was In 

to do some tub-thumping for "Taras 

Bulba," UA's forthcoming blockbu.stcr. Local 

motion picture editors were guests of 

Denton at a luncheon and there was a 

cocktail party for exhibitors late in the 

afternoon in the Statler-Hilton. Bill Shirley, 

UA exploiteer. set up the program for 

the Denton vLsit . . . Ben Weiner. UA publicist, 

helped launch "West Side Story" at 

Sheas Teck here, then left for Rochester 

and Syracuse to help promote the premiers 

in those two cities. The Kodak Town 

opening night was sold out to the Junior 

Chamber of Commerce. It was held in 

Schine's new Riviera. The local MDA Fund 

gave its support to the premiere in the 

Shoppingtown Plaza Theatre in Syracuse. 

George Davis, treasurer at the Center 

Theatre, is on leave for a tenn in the Army 

Reserve at Ft. Knox. George joined the 

National Guard April 3. He expects to be 

back in six months . 

movie serials, 

but with new subjects, are bringing 

in new audiences to the Capitol Theatre 

in Rochester, Manager Albert Penyvessy 

reports. Thirty weeks of serials have been 

played at the Capitol, and now one entitled 

"Lost Planet," is being shown. A new chapter 

will be shown every Saturday for 15 

weeks, Penyve.ssy said . H. Lindkamp, 

manager of the Palace in Rochester, 

put on a Golden Age Springtime Party the 

other morning at 11 a.m., when seven 

"Golden Age" acts of vaudeville were presented, 

with Jack Prlel of WHEC radio 

station, acting as master of ceremonies. 

Golden Age admission was 40 cents and 

those attending were permitted to remain 

for the regular showing of "Satan Never 

Sleeps." 

Al Anscombe, past chief barker of the 

Variety Club and president of Broadcast 

Properties, is completing construction of 

two new studios in his recently acquired 

office building on Pearl street. The studios 

will be used to record programs for Anscombe 

's planned FM stations in Syracuse, 

Albany, Binghamton and Erie. He expects 

to begin recording for two outlets in late 

summer when his UHF station WBJA-TB 

goes on the air in Binghamton . . . Betty 

Hutton has become the ninth star signed 

for Melody Fair this summer. She will appear 

at the Wurlitzer Park thoatre-in-theround 

the week of June 19 in the leading 

role of "Wildcat." Gordon and Sheila Mac- 

Rae will be featured in the cast of "Bells 

Arc Ringing." opening July 17. 

Buffalo's live theatre scene has had a 

new name added to a growing list with the 

report that stage productions will be presented 

at the Circle Art Theatre, 444 Connecticut 

St. The live productions would occasionally 

supplement the foreign film programs 

.scheduled for the Circle Art. They 

would be staged by Proscenium Players, 

owners and operators of the theatre. Closed 

for about five weeks, the Circle Art has reopened 

with the Italian "Umberto D." The 

theatre is being operated by Rodney Logan, 

general manager of Proscenium Players. 

ALBANY 

The Variety Club opened its annual campaign 

for Camp Thacher at a luncheon 

given Wednesday i4i for Dublin's Lord 

Mayor Robert Briscoe. More than 400 men 

and women laughed and applauded a.s the 

chief speaker and others turned on a steady 

flow of wit and humor. Briscoe talked about 

Ireland's deej) belief in the right of private 

conscience, and his career as "an exposition 

of the false description of the Irish 

people as bieotcd." He. a Jew, had been 

elected twice as lord mayor of a city whose 

population is 95 per cent Catholic. There 

are 1.000 Jewish families and five .synapo?ues 

in Dublin. Mayor Briscoe added. 

The Lord Mayor characterized "tourism as 

Ireland's second biggest business," invited 

Americans to visit it in even larger numbers. 

The country had undergone extensive 

industrialism in the last five years, 

Mayor Briscoe stated. One of the expanding 

industries is the distilling of Irish 

whisky— here he boosted John Jamieson & 

Co. 

The recently organized auxiliary of the 

Variety Club installed officers at a luncheon 

meeting in the Sheraton-Ten Eyck. 

Charles A. Smakwitz. Stanley Warner 

zone manager, a former chief barker of 

Tent 9 and now a member of the New 

York Variety Club, acted as installing officer. 

Mrs. G. Brandon Donahue took over 

as president. Mrs. Samuel E. Rosenblatt is 

vice-president, Mrs. John Costas is secretary 

and Mrs. Harold Solomon is treasurer. 

Columbia's 'Experiment/ 

'Five Finger' Dates Set 

NEW YORK—Two Columbia releases 

will open In Manhattan first-run theatres 

April 13 and April 19. They are "Experiment 

in Terror," Blake Edwards' production 

starring Glenn Ford and Lee Remick, 

which will open at the Criterion April 13 

following Columbia's "Walk on the Wild 

Side," and "Five Finger Exercise," Frederick 

Brisson's production starring Rosalind 

Ru.-sell, Jack Hawkins, Maximilian 

Schell and Richard Beymer, which will 

open April 19 at the Forum and Plaza 

theatres. 

Massey As Lincoln Again 

HOLLYWOOD—Raymond Massey has 

joined the all-star cast of the MGM-Cinerama 

production of "How the West Was 

Won." in which he will portray Abraham 

Lincoln. For Massey, the role is nothing 

new. He created it on Broadway in "Abe 

Lincoln in Illinois" 23 years ago. and later 

won an Academy nomination for his performance 

in the film version in 1940. Pour 

years ago, the actor played Lincoln in 

"The Rivalry" in a tour throughout the 

U. S.. and early last year he again starred 

as Lincoln on the TV version of "The 

American Heritage." 

Scholastic Magazines Honor 'Hatari!' 

HOLLYWOOD—The annual Bell Ringer 

Award, given by Scholastic Magazines, 

which are circulated among the nation's 

schools, goes to Howard Hawks' production 

of "Hatari!" starring John Wayne for 

Paramount release. The magazines kudoed 

the spectacular African wild animal adventure 

film as being "an outstanding motion 

picture as voted by the editors. " 

E-6 BOXOmCE :: April 9, 1962

. . . Bob 

. . 

BALTIMORE 

n suddrn. heavy riiin.stoiiii washed the 

tension out of a threatening situation 

when a large crowd gathered outside the 

Glen Theatre in Glenburnie. 15 miles from 

here, to heckle and jastle a group of integrationists. 

Three demonstrators, two of 

them girls, were as-saulted. 

The wiie of Loen Back, general manager 

of Rome Theatres, was visiting her mother. 

Mrs. Harry Ball, in Norfolk. Back planned 

to join her during the week . . 

Kimpel. Rome circuit executive, 

. Edward 

was back 

at work after a trip to the hospital. 

I. M. Rappaport. head of Rappaport Theatres, 

was at a hospital for examinations 

Folliard. vice-president of Rappaport 

Theatres, visited the Columbia offices 

in Washington. George Pfeiffer has resumed 

duties as projectionist at the Senator 

aft-r recovery from pneumonia . . . Al 

Morstein. projectionist at the Crest, has 

returned to work. He un:lerwent surgery at 

Sinai Hospital. 

Ushers at the Stanton, Mayfair and New 

which are operated by JF Theatres, are in 

brand new uniforms and white gloves . 

Frank Gibson, maintenance supervisor for 

JF Theatres, resigned ... An exhibit valued 

at $10,000, lent by the Maryland Academy 

of Sciences, is on display in the 

New Theatre lobby in advance of "Moon 

Pilot." At a sneak preview, the first 150 

patrons were given a "piece of the moon." 

An attached note explained since "the 

management was unable to obtain GREEN 

cheese, of which the moon allegedly is 

made. BLUE cheese was being substituted." 

Taking advantage of the first acceptable 

weather on his day off since prior to the 

beginning of this year. Tom Lynch, zone 

manager for Schwaber Theatres, polished 

his golf clubs and went into action. 

Geo. English Screen Crews 

Servicing Va. Drive-Ins 

BERWYN. PA.—As a result of the George 

English Co. ad in the Modern Theatre 

Drive-In edition of Boxoffice, February 

12, three drive-ins of the Neighborhood 

Theatres circuit in Virginia are being 

processed with the English PRISM screen 

surfacing to assure maximum quality 

brightness. 

Neighborhood Theatres, which is headed 

by Morton Thalhimer jr. and has its headquarters 

in Richmond. Va.. contracted with 

English for the surfacing of screens at the 

Bellwood Drive-In. Richmond; Ridge Drive- 

In, Charlottesville, and Amherst. Lynchburg. 

English, who has his headquarters here, 

told Boxoffice his work in Virginia this 

month is a direct result of his ad in the 

Drive-In edition and "I thought you might 

like this as a news item and also as a 

testimonial to the efficaciousness of Boxoffice." 

A "Drum Song' Benefit 

PHILADELPHIA— Melvui J. Foxs Hill 

Theatre in Chestnut Hill was the scene of 

a special benefit performance of "Flower 

Drum Song" recently. The Chestnut Hill 

Hospitals Doctors' Wives Ass'n sponsond 

the showing and admittance was by special 

tickets only. 

Philadelphia Aims Triple Thrust 

At Nudity on Screen and in Ads 

PHILADELPHIA—The controversy 

over 

the handling of .sex and nudity on the 

.screen and in theatre advertising has 

bounced around considerably here, from 

the court, to the city council and to the 

Bulletin, the daily newspaper. 

The city council last week passed a bill 

banning the exhibition of misleading or 

ob.scenc advertising outside motion picture 

theatres. The new law carries a fine of up 

to $300 for each offense. Each day banned 

advertising is displayed constitutes a separate 

offense. City officials explained that 

the law is aimed at preventing theatres 

from making displays from films that arc 

"for adults only" and placing them on 

public exhibition. 

District Attorney James C. Crumlish jr. 

requested the legislation. It contains a 

definition of obscenity that follows the one 

set down by the U.S. Supreme Court and 

adopted by the Pennsylvania legislature. 

and local officials feel this should be able 

to withstand any court challenges of the 

legality of the bill. 

Failure to pay fines levied under the 

ordinance can result in a 90-day jail 

.sentence. 

The Theatre Owners Ass'n of Pennsylvania 

endorsed to adopt the measure 

David E. Milgram, president, .sent a letter 

to George Schwartz, chairman of the council's 

law and government committee, 

pledging "any help that we may be able to 

offer you in bringing about the final solution 

to tills problem." Milgram pointed 

out that the organization "consists of 

many prominent theatre men who have 

voiced their objections against the 'fast 

buck and fly by night operators.' " 

The Bulletin ran a notice that it no 

longer will accept advertising for motion 

pictures which it judges to be an exploitation 

of nudity, and since then has been 

flooded with letters to the editor that are 

almost 99 per cent In endorsement of the 

stand. 

The latest and perhaps the most significant 

is one from Rep. Kathryn E. 

Granahan, chairman of the congressional 

subcommittee on postal operations and 

long an opponent of obscene films and 

books. Mrs. Granahan noted that the 

Bulletin's action "will serve as a fine example 

for all other newspapers in the 

country and is most encouraging to those of 

us who share your interest in protecting 

the public—and particularly the young 

peoi)lc from immoral and degrading 

influences." 

Forcing court action is Isadore Lidman, 

60. proprietor of the Benson Adult Showplace 

and the New Broadway Theatre, who 

was indicted by the March grand jury for 

exhibiting two allegedly obscene films at 

his theatre. The Benson is at 64th and 

Woodland avenue, and the New Broadway 

at Front and York streets. 

is 

Lidman is charged with putting on ob- 

.scene exhibitions, possessing ob.scenc literature, 

corrupting the morals of a minor 

and conspiracy. Philadelphia police raided 

the Benson on March 7 and confiscated 

"Nude Striporama" and "Behind Closed 

Shutters." Sixty-six patrons in the audience, 

including two juveniles, were sent 

away. 

Exactly one week later, the police raided 

another Lidman theatre, this time the New 

Broadway, where "Nude Beauts" was showing. 

Some 160 patrons in the audience 

when the raid occurred were sent away. 

The grand jury panel of ten women and 

eight men were shown "Nude Striporama," 

which runs 31 minutes, and "Nude Beauts," 

which i-uns 28 minutes. After viewing the 

films the jury deliberated only two minutes 

before announcing its decision to indict 

Lidman. 

Also indicted on four bills was Robert 

Sterner, projectionist at the Benson. 

SS^l^T^ 

HERE'S YOUR CHANCE 

to gel in the 

BIG MONEY 

Be Sure to Play 

III 

i/iovie Stars" 

\s a screen game, 

HOLLYWOOD takes top 

honors. As a box-office attraction, 

if is without equoL It has 

been a favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or car capacity. 

HOLLYWOOD AMUSEMENT CO. 

3750 Ookton St. • Skokic, 111100^ 

CAREW SCREEN TOWERS 

• Present a clear functional design and require only 4 support piers. 

• Are extremely flexible as to screen area and height. 

• All structurol members are of hot rolled A-36 Steel having o 

minimum thickness of '4" and primer pointed. 

• Anchor bolts, leveling plates, and onchor bolt plans and reactions 

are included. 

• Screen is heovy gage galvanized metal with a baked prime coot 

of 

paint. 

• Prices furnished upon request. 

CAREW STEEL 

York, 

Pennsylvania 

COMPANY 


E-7

. . Ted 

. . The 

. . Michael 

. . John 

. . 

. . George 

l.ll.i.ituri- 

. . 

PITTSBURGH 

rieorge C. Wilson III of Tyrone, who heads 

a circuit of theatres in central Pennsylvania 

which was founded by his grandfather 

in the early silent film days, is a 

candidate on the Democratic ticket for the 

seat in Congress now held by J. Irving 

Whalley of Windber. Wilson is leader in 

numerous business and civic organizations 

at Tyrone, and is married and has four 

children. 

. 

. 

U'ilson Theatres reopened the Nittany 

Lion Drive-In at State College, and the 

Huntingdon in the town of that name, 

leased recently from Wally Anderson. Howard 

Harry 

Sorenson is the manager . . Manos. manager at Vandergrift, informed 

us of the recent death of his wife 

Ralph Buring, 20th-Pox field man, and 

Margarite Paprocki plan to be married 

June 17. 

Carol Brice, 19, a Miss Universe contestant 

from Washington, Pa., claimed a 

man snipped a lock of her hair while 

watching a film in the Stanley Theatre 

here. The scissors and hair were later found 

in the theatre . . . Paul Reith of Theatre 

Service Corp. says he has lots of night work 

since Dinty Moore has gone to Florida for 

his health . Tolley, MGM shipper, 

is obsei-ving his 50th year in the film business 

here. He started with the Al Weiland 

film exchange. Now retired, he lives at 

Conneaut Lake. He was lATSE B-11 president 

for 22 years. 

John McKool is leasing his Silver Drivein 

at Windber to Charles Sheftic and Ed 

Troll, outdoor exhibitors in that area, and 

retiring from exhibition . Ridilla. 

drive-in builder and owner, is heading a 

new company to take over the fire-gutted 

Indiana 'Pa. i Hotel and remodel the fivestory 

structui'e into a 50-unit hotel and 

two-level garage . mother of Archie 

Fineman, local exhibitor, died. 

Homer Michael and wife have acquired 

the Evergreen Drive-In near Mount 

Pleasant from Mrs. Donald Ruth on a lease 

with option to purchase. Donald Ruth died 

more than a year ago . sold his 

Liberty Theatre on the south side last year 

for a food company warehouse. Homer and 

his deceased father Louis have been in exhibition 

for years. Homers wife Rita will 

manage the Evergreen concession section. 

Floyd Klingensmith is reopening the 

Sunset View Drive-In at Natrona Heights 

for the tenth season. Ray Woodard, Franklin, 

is a partner. Floyd reports his son 

Avoid Sudden Breakdowns-Dark Screen^) 

You should be cm owner ol Trout's 

Service Manual and monthly Service 

Sheets. Servicing Data on Sound and 

Projection Equipment— Diagrams-Schematics, 

Etc, Data on Simplex, Ballantyne 

and Century, and other makes. Also. 

Simplified course on audio amplibers 

and soundheads. Addresses where to 

purchase hard-to-get parts. Only S7.50. 

cash or P.O. Order, lor Loose-leaf Manual 

and Monthly Service Sheets. 

Send Nowl 

Wesley Trout, sound Engineer 

"20 YIARS OF EXPERIENCE" 

^P.O. Box 575-ENID, OKUHOMA— 

Ronnie, a Columbia U. graduate, is with 

Continental Can Corp. in Pittsburgh, and 

he and his wife have a boy named Joey. 

Another son, Jimmy, is at William and 

Mary, married and has two children, while 

son Bob is a senior at Har-Brack High 

School. Floyd's wife Bille is managing the 

Sunset View's concession stand, operated 

by Berlo. 

Ralph Stewart, who has operated the 

Victoria Theatre. Parsons, W. Va.. in recent 

years, has acquired the long-closed 

Rowlesburg Theatre, Rowlesburs, W. Va., 

which he will reopen May 4 as the Virginia 

Theatre ... A Filmrow visitor was Ken 

Dawson, Gallitzon exhibitor for many 

years . Tice is the new president 

of the Tri-State Drive-In Theatres A.ss'n, 

succeeding Ernest Warren. 

. 

Jack Cole, relief manager for the Associated 

circuit, has been promoted to manage 

the Miracle Mile Drive-In, owned by 

Associated and Warren Enterprises 

Another child was born to Al Nordquist, 

and wife of Galeton. Their Main Street 

Theatre has been closed since mid- 

December. 

Allied Artists Offering 

Reward of $100,000 

LOS ANGELES—An exploitation gimmick 

to accompany the release of Three 

Crown Pi'oductions' "Hitler," has been anmounced 

by Allied Artists in the form of a 

reward of $100,000 to anyone who can prove 

the former German dictator is alive. 

According to the 1,000,000 handbills being 

distributed in areas where the film has 

been booked, the reward will be paid on 

"documented proof beyond any doubt, and 

which leads to Hitler's capture." 

AA Acquires 'Rider' 

NEW YORK—Allied Artists has acquired 

the world distribution rights to "Rider on 

a Dead Horse," a Phoenix Film Studios 

outdoor film directed by Herb Strock. Phoenix 

Film is headed by Jules Schwartz and 

Kenneth Altose, executive producer and 

producer, respectively, and the cast is 

headed by John Vivyan, Lisa Lu and Bruce 

Hagen. 

Rome Adventure' in 400 Keys 

LOS ANGELES — "Rome Adventure," 

Warner Bros, film now at the Radio City 

Music Hall, will open in 400 key theatres 

across the country for the Easter holiday 

season, with iiutial engagements beginning 

April 11. Troy Donahue, Suzamie 

Pleshette, Angle Dickinson and Rossano 

Brazzi topline the romantic Technicolor 

picture, which was written, pixxluced and 

directed by Delmer Daves. 

DRrVE-IN SCREEN SURFACING 

Twice the Brijlilness—Sharper 

ON BETTER DRIVE-INS EVERYWHERE 

THE GEORGE ENGLISH CORP.—Berwyn, Po. 

\.,ll,.mil.li' Senlr.. . 

. . T.I. .Nl.ig.ir.i -i-iMi 

Christine Kaufmann Inked 

By Many U.S. Producers 

NEW YORK—Christine Kaufmann, the 

17-year-old German actress who has been 

seen by the American public only in Kirk 

i 

Douglas' "Town Without Pity" to date except 

for the English-dubbed version of 

"The Last Days of Pompeii," which United 

Artists distributed here in 1960 1. is now 

one of the most-in-demand leading women 

with U.S. independent producers. 

Christine, who returned to her native 

Germany March 15 on the Bremen 

has been in the western hemisphere for 

several months, first in Argentina, where 

she co-starred with Tony Curtis and Yul 

Brynner in "Taras Bulba," the Panavision- 

Technicolor version of the Gogol novel, and 

then in New York to publicize this United 

Artists relea.se and negotiate for the 

feminine lead in Walter Wood's "Tunnel 

28," which will be filmed in Germany in 

April. 

Christine has also been signed by Carl 

Foreman for his next spectacle for Columbia 

release. "The Victors." for which 

Sophia Loren. Ingrid Bergman and Simone 

Signoret have also been signed. Harold 

Hecht. who produced "Taras Bulba." has 

Christine under a non-exclusive contract 

to make five pictures, she revealed early in 

the week in New York. 

Christine appeared in more than 26 

European films before making "Town 

Without Pity." She speaks English. French, 

Italian, German and Spanish and her pictures 

included "Salto Morale," her film 

debut: "Silent Angel." "Winter Vacation," 

"Red Lips" and the new German version of 

"Maedchen in Uniform," co-starring Lilli 

Palmer, which will be released in the U.S. 

shortly. 

Canadian-Made Musical 

Acquired by Universal 

NEW YORK—Universal Pictures has acquired 

the U. S. distribution rights to "Ten 

Girls Ago." currently being produced in 

Canada in Eastman Color by AmCan Pi'oductions, 

according to Hem-y H. "Hi" Martin, 

vice-president and general sales manager. 

The pictm-e, being produced by Edward 

A. GoUin and directed by Harold Daniels, 

is a comedy about television with music 

and dancing. Dion, the teenage recording 

star, is starred with Buster Keaton. silent 

days film star, and Bert Lahr and Eddie 

Foy jr. of the Broadway stage. 

U-I Makes Brazzi Deal 

NEW YORK—Universal Pictures Co. and 

the production firm of Seymour Maurice. 

S.A., have made an agreement for the joint 

development of screenplays and production 

of one or more features to star Rossano 

Brazzi, according to Edward MuM, vicepresident 

in charge of production. The pictures 

will likely be made in Italy, Muhl 

said. 

'Horizontal' for Easter 

NEW YORK—MGM will release "The 

Horizontal Lieutenant," a Joe Pasternak 

production starring Jim Hutton, Paula 

Prentiss and Jack Carter, as the Easter 

attraction throughout the U. S., according 

to Robert Mochrie, general sales manager. 

"Sweet Bird of Youth" will also be an 

April i-elease from MGM. 

•E-8 


I 

Ilollijiiood 

5 

JjDLLYWOOD 

NEWS AND VIEWS OF THE PRODUCTION CENTER 

Of/icc^Suite 320 at 6,ifi:' Holhnroocl BZrd.. William Hebert. Western Manager' 

Movieland Museum 

Marathon May 4, 

HOLLYWOOD — An around-the-clock 

benefit premiere has been scheduled for 

May 4. 5 by the Movieland Wax Museum, 

proceeds to go to the Motion Picture Relief 

Fund. The event will take place at the 

new $1,500,000 museum located at 7711 

Beach Blvd. in Buena Park. 

The marathon premiere will begin at 6:30 

p.m. on May 4 with an invitational showing 

for stars, representatives of all branches 

of the film industry, civic, social and business 

leaders. Doors will be opened to the 

public at 9:30 and the show will continue 

through the night and the next day until 

midnight. The museum's 70 wax likenesses 

of motion picture and TV celebrities will 

be displayed in scenes from their most 

notable performances. 

Personal appearances and other events 

are being scheduled to keep the show going 

throughout 30 hours. The 20,000 

square-foot Wax Museum is in the vicinity 

of Disneyland and Knott's Berry Farm. 

Hal Roach Jr. Declares 

Voluntary Bankruptcy 

HOLLYWOOD—A petition of voluntary 

bankruptcy for Hal Roach jr. was filed by 

his attorneys in federal court here. Assets 

of $39,000 were shown in the papers with 

liabilities listed in excess of $1,000,000 in 

debts. According to Roach's attorneys, 

however, some of these claims were 

duplicates. 

It was reported that over 90 per cent of 

Roach's debts listed were a result of his 

guaranteeing obligations of F. L. Jacobs 

Co. and Scranton Corp.. which had taken 

over the Hal Roach Studios in Culver City, 

and had not risen out of Roach's 

expenditures. 

Krupp Trial Judge Guest 

At 'Judgment' Opening 

SEATTLE—"Judgment at Nuremberg" 

opened at the Blue Mouse with a judge who 

presided at the trial of munitions-maker 

Krupp among the special opening night 

guests. The distinguished visitor was John 

William J. Wilkins of Superior Court who 

was one of the three judges at the Krupp 

trial in Nuremberg following World War II. 

President Paul P. Ashley of the Washington 

State Bar Ass'n: S. C. Soderland. 

president of the Seattle-King County Bar 

Ass'n, and other dignitaries, judges and 

their wives were in the first night audience. 

Fox Signs Henry Koster 

To Three-Year Pact 

HOLLYWOOD — Executive 

producer 

Peter Levathes has signed Henry Koster to 

a three-picture contract as director at 

20th-Pox, with Koster's initial production 

to be "Take Her, She's Mine," starring 

James Stewart. F^-ank McCarthy will produce 

the Broadway hit written by Heni-y 

and Phoebe Ephron, for which Nunnally 

Johnson probably will write the script. 

"Take Her, She's Mine" is a comedy 

dealing with a mother and father who send 

their teenage daughter to an eastern college 

and her experiences there. 

Rip Torn Joins 'Choice' 

HOLLYWOOD—Rip Torn, who starred 

in "Sweet Bird of Youth" on Broadway, has 

been signed by Warner Bros, for a top role 

in "Critic's Choice," to be produced by 

Frank P. Rosenberg. Torn joins a cast 

comprised of Bob Hope, Lucille Ball, Jessie 

Royce Landis, John Dehner and Jim 

Backus. 

BALLYHOO FOR AlP FILM—Leon 

P. Blender and Milton I. Moritz, 

.'Vnierican International Pictures' sales 

and pub-ad chiefs, respectively, check 

out itinerary plans of the driver of a 

100-year-old horse-driven hearse used 

to ballyhoo Los Angeles city-wide multiple 

opening of .A IP's filmization of 

Edgar Allan Foe's "The Premature 

Burial." The unique vehicle and its 

public service safety message, combined 

with a plug for the picture, was 

the talk of the town in Ix>s Angeles 

and is credited with a big assist for 

smash business achieved by the Ray 

Milland starrer. 

Big Star Array Joins 

United Jewish Effort 

HOLLYWOOD — Thirty-two entertainment 

world personalities have joined the 

"Stars for United Jewish Welfare Fund" 

committee, according to chairman Steve 

Allen, who said the group of volunteers 

from stage, screen and television will donate 

their time to help tell the $8,000,000 

UJWP campaign story. 

Members of the committee are: Morey 

Amsterdam, Roxanne Arlen, Jim Backus, 

Gene Barry, Ann Blyth, Lee Bowman, 

Scott Brady. Peter Breck, Steve Cochran. 

Richard Conte. Jackie Cooper. Norman 

Corwin, Linda Darnell, Sammy Davis jr., 

Eric Fleming, Paul Henreid, Marsha Hunt. 

Carolyn Jones, Barbara Luna, Diane Mc- 

Bain, Marie McDonald, Doug McClure. 

Jayne Mansfield, Jayne Meadows, Pat 

O'Brien, Walter Pidgeon, Ziva Rodann. 

Cesar Romero, Rod Serling, Jan Sterling. 

Greta Thyssen and Benay Venuta. 

In addition, the following stars have recorded 

spot announcements currently being 

heard on radio: Steve Allen. Lucille Ball. 

Milton Berle. Gertrude Berg. Polly Bergen. 

Janet Blair, Yul Brynner, Kirk Douglas, 

Bob Hope, Lena Home, Eartha Kitt. Jayne 

Meadows, Jay North, Gregor Piatigorsky, 

Dick Powell, Edward G. Robinson. Rosalind 

Russell. Dinah Shore and Susan Strasberg. 

The United Jewish Welfare Fund campaign 

maintains 169 local, national and 

overseas agencies and services, of which 

92 are located in the Greater Los Angeles 

area. 

UJA Drive Cochairmen 

Appointed by Mirisch 

HOLLYWOOD — Walter M. Mirisch. 

chairman of the entertainment industry 

section of the United Jewish Welfare Fund 

campaign, announced the appointment of 

these co-chaiimen: 

Jack Fier. Columbia-Screen Gems; 

George Slaff. Goldwyn studios: Sam Arkoff, 

Arnold Burk. Al Kallis. Ray Kurtzman 

and Marvin Mirisch. Independent Producers: 

Ray Klune and Roger Mayer. 

MGM and MGM-TV: Elmer Bernstein and 

Johmiy Green, music: Robert S. Heifer, 

musicians: Bernard Donnenfeld. Paramount 

and Para-T'V: Lester Blumberg. 

chairman, and Sherrill Corwin and Eugene 

V. Klein, theatres and exchanges: Fred 

Metzler, chairman and Art Houser, TCF 

and TCF-TV: Morrie W. Welner, Universal 

Pictures, and Abe Heller, Warner Bros, 

and WB-TV. 

BOXOFFICE :: April 9, 1962 W-1

in 

Golden Makes Pitch 

For Film Festivals 

HOLLYWOOD—Here from Washington 

on his annual visit. Nathan Golden, motion 

picture director for the Department of 

Commerce, asserted that the United States 

is currently enjoying favor abroad and 

business in most foreign countries is being 

eased by restrictions lifted on frozen 

money. 

Golden said that planners and directors 

of international film festivals are revising 

their thinking to the extent that American 

complaints against these events should be 

cleared up in the future. According to 

Golden, it is important that Hollywood 

take an active part in these festivals, because 

Hollywood is still considered throughout 

the world as the major film industry 

and its films are still regarded as best. 

Participation in the festivals will maintain 

this image, he said, and added that it is 

particularly important for Hollywood stars 

to attend the festivals as ambassadors for 

American films. 

John Mclvar Gets Role 

In MGM's 'Adjustment' 

HOLLYWOOD—John Mclvar will play 

the key role of Anthony Franciosa's fatherin-law 

in MGM's film version of the Tennessee 

Williams comedy "Period of Adjustment." 

Concurrently, it was announced 

that Henry Levin will direct MGM's "Girl 

on a Wing." slated to roll in June at the 

London Studio. Anatole de Gi-unwald will 

produce. 

Bill Blatty and Nate Monaster have been 

engaged by MGM to prepare properties 

which will be produced by Ted Richmond, 

bringing to four the number of writers 

currently working on three screenplays for 

the producer. Blatty is writing "Don't 

Leave Me Now": Monaster is doing "Inside 

Man" as his first solo screen .script, and 

Seaman Jacobs and Sy Rose are writing 

"Take Me to the Fair." With the exception 

of Monaster, none of the scriveners 

has written for the screen before. 

Jcones Neilson Will Direct 

'Mooncussers' for Disney 

HOLLYWOOD—Walt Disney has set 

James Neilson to helm "The Mooncussers," 

a story of 19th Century plunderers 

who lured ships to their doom on the New 

England coast with false signal lights on 

moonless nights. 

Production is slated to start April 16 at 

Disney's Burbank lot. Lowell Hawley 

adapted the screenplay from Iris 'Vinton's 

novel. "Flying Ebony." 

Last year, Neilson directed two Disney 

features— "Moon Pilot" and "Bon 'Voyage." 

Natalie Wood's Sister Cast 

HOLLYWOOD — Chip-off-the-old 

block 

department: Lana Wood. 16-year-old sister 

of actress Natalie Wood will soon t>e seen 

with Rosalind Russell. Jack Hawkins. Max 

Schell and Richard Beymer in "Five Finger 

Exercise." Frederick Brisson production. 

The younger Miss Wood recently played 

her sister as a child in "The Searchers" 

with John Wayne. 

Roger Lewis in MGM Deal 

To Film 'Pawnbroker' 

HOLLYWOOD—MGM has completed an 

agreement witli Roger Lewis for the production 

of "Tlie Pawnbroker. based on the 

" 

novel by Edward Lewis Wallant. 

Rod Steiger will head the cast of the 

drama which is the initial independent 

production for Lewis, formerly vice-president 

of United Artists. Lensing will take 

place at the MGM British Studios sometime 

in September. 

The story deaLs with a man who tries to 

escape from his tragic past by becoming 

a pawnbroker in the Soho district of London 

and becomes involved in a strange set 

of circumstances that force him to face 

death. 

Doris Day Signed to Star 

In 'The Thrill of It All' 

HOLLYWOOD — Doris Day was set 

by 

producer Ross Hunter to star in his Universal 

production. "The Thrill of It All." a 

comedy about a TV "pitch" girl by Carl 

Reiner and Larry Gelbart. 

The film will bring the actress to the 

screen in a modern, glamorous role calling 

for her to wear a lavish wardrobe, such as 

she sported in "Pillow Talk" and "Midnight 

Lace." The picture, to be len.sed in color, is 

slated to roll in September. 

Miss Day is currently starring in "Billy 

" 

Rose's Jumbo 

at MGM. 

DONATE RADIO EQUIPMENT — 

Patients at Rancho Los Amigos Hospital 

in Downey received some useful 

"ham" radio equipment, thanks to the 

efforts of the Filmrow Club and the 

generosity of an electronics firm. The 

two-meter amateur communicator, 

with self-contained transmitter, receiver 

and power supply will be used 

by the Rancho's amateur radio club in 

providing rehabilitation therapy and 

in bolstering Civil Defense capabilities. 

Pictured above at the presentation 

ceremonies are Art Starr (in 

wheelchair), president of the Rancho 

Radio Club, and standing 1. to r., 

supervisor Frank G. Bonelli of the First 

District; Ray Myers, Southwest director 

of the American Radio Relay 

League; Lou Gillingham. general manager 

of Gonset Division of the Young 

Spring and Wire Corp., which made 

possible the equipment; William Watmough, 

president of Filmrow Club, and 

Don Norton of Gonset. 

Mastermind Seized 

In Acting Swindle 

HOLLYWOOD — William Stockton, alleged 

mastermind of a bunco scheme which 

defrauded scores of would-be actors and 

actresses of thousands of dollars, has been 

apprehended in New York and will be returned 

here for trial. Stockton and Jack 

Montgomery, former actor's agent still at 

large, are charged with defrauding young 

thespians by promising them roles in a 

filmed TV scries and then collecting from 

each victim $215 which they said was for 

Screen Actors Guild initiation fees and 

dues. SAG. which authorizes no person 

outside of its office to collect money for it, 

learned of the racket and called in the 

.sheriff's office. 

Paramount Acts to Step 

Up Studio Space Rentals 

HOLLYWOOD—Paramount studio head 

Jack Karp has appointed Y. Frank FYeeman 

to head a special facilities division to 

coordinate, direct and generally supervise 

management of rentals for outside pictures, 

theatrical and TV. in which Paramount has 

no financial or distribution interest. Such 

activity will in no way interfere with or 

interrupt Paramount's own theatrical production, 

Karp emphasized. 

The new division is a result of growing 

demands for studio space in Hollyw'ood. 

Karp stated, together with pressures 

brought on by accelerated need by independent 

production companies for professional 

and technical know-how. 

Ronald Lubin to Produce 

'Bolivar' Independently 

" 

HOLLYWOOD— 'Bolivar. 

" 

a screenplay 

by Herbert Kline, has been acquired for 

production by Ronald Lubin. who will film 

it under the Kaufman-Lubin banner with 

the tentative title of "Simon Bolivar, the 

Liberator. 

Lubin will produce the film, but it has 

not yet been determined whether Millard 

Kaufman, partnered with him in the independent 

outfit, will write or direct. The 

team recently completed "Reprieve" for 

Allied Artists release. 

Calif. Women's Clubs Vote 

Honors to 'King of Kings' 

HOLLYWOOD— Five top awards were 

liresented to Samuel Bronston's "King of 

" 

Kings a poll conducted by the California 

Federation of Women's Clubs, comprised 

of 800 clubs and 70.000 members 

The awards will be presented May 8 at 

the organization's 60th annual convention 

in San Diego as follows: MGM. studio; 

Samuel Bronston. producer: Jeffrey Hunter, 

best actor: Siobhan McKcnna, best 

actre.ss. and Milton Krasner. photography. 

Plaque to Fred Berger 

HOLLYWOOD—The American Cinema 

Editors ha.s awarded a plaque to pastpresident 

Frew W. Berger for his 12 yeai's 

of "outstanding service" to the honorary 

Hollywood organization in various official 

capacities. Berger is supervising editor at 

Filmasters Productions. 

W-2 BOXOFFICE April 9. 1962

— 

Richard Jeha Airer Runs 

Into Berkeley Roadblock 

BERKELEY, CALIF. — Tlic iMoposed 

two-screen. 2.000-car drive-in on tlie 

Berkeley waterfront has lost another 

round. The application of Richard Jeha to 

locate the drive-in on the west side of the 

East Shore freeway north of the Vireinia 

street extension was denied "without prejudice" 

by the board of adjustment by a 

vote of 5-0. 

B>nrd members stated they based tlieir 

decision on the basis that both the waterfront 

development committee and the 

Berkeley plannms commission had recommended 

denial. The matter now goes to 

the city council for final action. 

Red Carpet for Wives 

At SMPTE Convention 

HOLLYWOOD—Red carpet entertainment 

will be provided for wives of delegates 

attending the 91st convention of the Society 

of Motion Picture and Television Engineers 

April 30-May 4 at the Ambassador 

Hotel here. Arrangements include a lunch 

and tour of 20th Century-Pox studios 

where a color fashion reel from U-I will be 

screened with De Luxe Laboratories acting 

as host: a banquet and dance at the Cocoanut 

Grove: lunch at the Moulin Rouge, 

plus other events. 

Milton Sperling Purchases 

Sheridan Gibney Yarn 

HOLLYWOOD — Sheridan Glbney's 

original yarn, "What Evei-y Girl Should 

Know," has been purchased by Milton 

Sperling, president of United States Productions, 

with Gibney assigned to write 

the screenplay. 

The project marks Glbney's first Hollywood 

motion picture assignment in seven 

years. The writer, who penned "The Story 

of Louis Pasteur" and other Warner films, 

has been working abroad. 

'San Franciscans' Writing 

Chore to Charles Schnee 

HOLLYWOOD—Charles Schnee has been 

signed by Joseph Pasternak to write the 

screenplay for "The San Franciscans," 

Niven Busch novel which Pasternak will 

produce for MGM release. Schnee recently 

completed the script of "The List of Adrian 

Messenger" for U-I release. 

Cioppa to Production 

HOLLYWOOD—Guy della Cioppa, who 

recently resigned as west coast production 

vice-president at CBS-TV, will go into 

independent motion picture and TV film 

production. It is understood that Della 

Cioppa will form a company in association 

with a film star, and will prepare a theatrical 

film and video pilot for the star 

after he leaves the network on May 15. 

Gene Barry Acquires 'Fix' 

HOLLYWOOD-^Gene Barry has purchased 

Jack Usher's novel, "The Fix," and 

will star in the film adaptation which his 

Barbety Productions will make late this 

summer. Robert L. Welch is currently 

writing a treatment on the property and 

also has been set as executive producer. 

WE 

COLUMNISTS are required to 

attend so many award functions 

at this time of year—everybody 

gives awards prior to the Oscars— that I 

am thinking of establishing the Point of 

View annual award and, out of pure stubbornness, 

not giving it to anyone. This could 

turn out to be a major contribution to the 

community because it would be at least 

one affair that everybody doesn't have to 

show up for. 

I have seen Bob Hope presiding at so 

many of tliese functions through the years 

that I am beginning to think he owns stock 

in Price-Waterhouse and takes a firm 

stand on the dais only to make sure that 

the boys deliver the results without peeking. 

If I should ever yield up the priceless 

trophy mentioned above I would certainly 

give it to him first. Just as he is considered 

a "comedian's comedian" he could be rated 

an award-winner's award winner and at 

the same time get a standing ovation. 

Of course, he needs another award like 

the Smithsonian Institution needs another 

skeleton. But I wonder if he will ever be 

fully appreciated, not only as a comedian 

but as an all-around wonderful human being. 

Most of the things I say about him are 

purely for fun, but It so happens that I 

have known him for a good many years and 

of all the people I have worked with in 

show business, and sometimes it gives me 

a headache to think about some of them, I 

have the greatest fondness and respect for 

Bob, both as a performer and a person. 

We have worked together only sporadically, 

but I have watched his activities 

with other people and no kindlier man 

lives. Also, in case anyone is misled by his 

particular brand of foolishness, he has a 

head full of brains. He didn't have to be 

a comedian. He would have been a success 

at anything. It is built-in. 

if ^ ^ 

Another favorite adornment of any dais 

is to me, and undoubtedly everybody else, 

Adolph Zukor. (This must be my day for 

saying nice thing:s about everybody—though 

if anybody ever deserved to have nice 

thing:s said about him it is Mr. Zukor.) 

This gentlest of gentlemen has sat on so 

many daises in the past 50 years that he 

must have worn out enough dinner suits to 

outfit all the male dress extras in Hollywood. 

I took a close look at him at one of 

the award functions the other night and 

am happy to report to one and all that he 

looks fit enough to have a go at this industry 

for another 50 years, and maybe 

longer. Miraculously enough, he doesn't 

even show any signs of incurring cauliflower 

ears from listening to all those 

speeches. 

I have met Mr. Zukor only casually on 

various occasions but worked as advertising 

and publicity director lat separate 

times after they had been long-established) 

for three fledgelings he helped get started 

in the business, namely Samuel Goldwyn, 

Jesse L. Lasky and Cecil B. DeMille. 

"C. B.," as intimates were permitted to 

call him, maintained a respect amounting 

to reverence and throughout his lifetime 

never addressed or referred to his longtime 

friend in any other way but 'Mr." Zukor. 

Mr. Goldwyn likes to tell privately of the 

first encounter he and Jesse Lasky had 

with the young man who, in 1912, had already 

made a name for himself by importing 

"Quern Elizabeth," the first featurelength 

film ever made, and distributing it 

in this country. Thinking of risking their 

minor capital by going into the picture 

business, they timidly sought an interview 

with this pioneer and were granted it. 

What impressed them most, beyond his 

kindness—the way Goldwyn tells it— was 

the fact that he smoked a cigar throughout 

the interview. Deciding that this must be 

the emblem of the "big" producer, Goldwyn 

and Lasky bought some cigars and went 

back to their hotel to practice. Lasky got 

an obvious enjoyment out of the experience 

but Goldwyn became so nauseated that he 

swears he has never smoked a cigar since 

which I believe because on occasions I 

have seen him light a cigaret and almost 

immediately put it down in distaste. 

This column is confidentially advised 

that "Slinky," the cat, sex unknown except 

to other cats, may well become the 

feline counterpart of "Lassie" on the 

.

— 

. 

formerly 

'Bird' Is Runaway Hil 

In Bay Cily De Luxer 

SAN FRANCISCO—"Sweet Bird of 

Youth," MGM picture produced by Pandro 

S. Berman. took top honors of the 

week at the Stage Door Theatre, with a 

high of 450 per cent. Another MGM film, 

"All Pall Down," opened with a strong 150 

per cent at the Warfield. In the 16th week 

at the United Artists, "West Side Story" 

continued to chalk up a good figure. 

(Averogc Is 100) 

Esquire—The Children's Hour (UA), 3rd wk 100 

Fox— Kins of Kinss (MGM), 2nd wk 90 

Golden Gate—The Day th« Eorth Cousht Fire 

(U-l) 125 

Metro—Two Women Embossy), 14ttl wk 300 

PoronxHjnt—The Horror Chomber of Dr. 

Foustus .Comeo Infl) 125 

Presidio—A View From the Bridge (Cont'l), 

5th wk 100 

Stogc Door—Sweet Bird of Youth (MGM) 450 

St. Francis—Wolk on the Wild Side (Col). 5th wk. 90 

United Artists—West Side Story (UA), 16th wk. 275 

Vogue—The Bridge AA), 3rd wk 200 

Wort leld— All Foil Down (MGM) 1 50 

York 24— A Weekend With Lulu (Col), 2nd wk. 100 

'Black Tights,' 'Jessica' Are 

Big Art House Entries in L.A. 

LOS ANGELES— "Black Tights," on a 

reserved seat basis, opened with a sock 

300 per cent, while exclusive "Jessica" 

rang up a hefty 225 in its local bow. Hardticket 

"West Side Story" continued in its 

16th go-round with a strong 200. 

Beverly Conon—The Night (Lopert), 4th wk 1 10 

Cor^txiy Circle— El Cid (AA), 15th wk 145 

Chinese—West Side Story UA), 16th wk 200 

Egyption—Sweet Bird of Youth (MGM), 2nd wk. 140 

El Rey—The Children's Hour MGM), 3nJ wk. . . 65 

Four Stor—Block Tights (Mogno) 300 

Fine Arts—Jessico (UA) 225 

Fox Wilshire, Pix—A Majority of One (WB), 

2nd wk 115 

Iris, Stote—The Premoture Burial (AlP) 95 

Hillstreet, Hawaii—Tha Big Country (UA); 

for SPECIAL ShewmoitsUip 

TRAILERS 

mOTIOnPICTlESEIUICECi. 

125 HYDE ST. SAN FRANCISCO (2), CALIF 

THE TICKET 

TO ADDED DOLLARS 

AT THE BOXOFFICE 

kELAX-RECllNEK CHAIR 

o iMghl pr«iiure tills the 

bock to any deiirad pilch. 

Thunder Rood (UA), reissues 65 TX» 1 ft 1 J my f 

"iiLTi2j^°h ?ix) i°n^ d ; Tin" ^ : ' 65 Dick Conley Is Named 

Hollywood Poromounr—The Four Horsemen of * 

the Apocalypse (MGM), 6t-h wk 75 rfl \ "iTll iOl" 

''^î^'^^'"'"""''"''*'''''-"^:... 65 To Assist noberi belm 

Music Hall— Les Liaisons Dangereuses (Astor), ^ 

6th wk 105 LOS ANGELES—Dick Conley has been 

West Side Story' Stays High 

In Spring-Touched Portland 

PORTLAND—Despite a touch of spring 

that sent many potential showgoers into 

their gardens, "West Side Story" continued 

its high-flying run with a 250 per cent 

estimate at the Music Box. 

Broadway— Lover Come Back (U-l); This Happy 

Feeling (U-l). return runs 150 

Fox—Walk on the Wild Side (Col); A Weekend 

With Lulu (Col) 1 50 

Hollywood—This Is Cineramo (Cinerama), 

18th wk 145 

Music Box—Welt Side Story (UA), 3rd wk 250 

Orpheum—The Four Horiemen of the Apocalypse 

(MGM), 2nd wk 150 

Paramount—Ivanhoe (MGM); Knights of the 

Round Table (MGM), reissues 150 

Gets 'Tomboy' Rights 

LOS ANGELES — Director Francis D. 

Lyon has acquired from Signal Pictures 

Corp. worldwide distribution rights, exclusive 

of the U.S. and Canada, of "The 

Tomboy and the Champ," which he directed. 

Lyon left for Europe to negotiate 

distribution deals for the Eastman Color 

film in the British Isles and on the continent. 

U-I distributed the film in North 

America. 

HeywoodWokelield ouditoriutn choirs with the nev 

tour" formed rubber cushions assures "steady" customers at 

your boxoffice. Superbly comfortable regardless of how they 

ihifl their weight or position. Available with odjusloble 

pitch bocks and self-rising hinges that operate perfectly on 

any rodius. 

See them demonilroted ol our neoreit office. 

B. F. SHEARER COMPANY 

Fred Friedman Promoted 

In FWC Booking Office 

LOS ANGELES—Fred Friedman has 

been promoted to southern California- 

Arizona head booker by Fox West Coast 

Theatres, according to Dan Poller, chief 

film buyer for National General Corp.. parent 

company. Friedman, who joined FWC 

20 years ago as a theatre manager in Long 

Beach, moved into the circuit's home office 

booking department in 1950 and was named 

assistant head booker in 1958. Other new 

booking department assignments include 

Chuck Doty, suburban district; Emmett 

Shane, San Diego-Arizona district: Ben 

Ohr, Los Angeles first -run district, and 

Bob Simonton, Orange Belt-Long Beach 

district. 

MGM Reissues Up to '56 

In Special Sales Push 

LOS ANGELES—Fred Schwartz, head of 

the special reissue division of MGM. has 

arrived here from New York. According to 

Robert Mochrie, general sales head, 

Schwartz' visit to the coast is to stimulate 

more attention among circuit buyers and 

independent bookers in the western area. 

Schwartz' division is handling all pictures 

generally released up to 1956, and 

the division will distribute the pictures to 

independent distributors throughout the 

country, with Seymour Borde handling the 

11 western states from his office here. The 

backlog from 1956 to last year is being 

handled by the MGM sales force. 

Eric Erickson on Tour 

HOLLYWOOD — Eric Erickson. considered 

by Allied Intelligence as the key 

spy of World War II. arrived here on a 

national tour in conjunction with the 

Perlberg-Seaton production. "The Counterfeit 

Traitor," filmization of his adventures 

with William Holden portraying the spy 

role. The film, which costars Lilli Palmer 

and Hugh Griffith, opens an exclusive engagement 

at the Warner Hollywood Theatre 

on April 13. 

W-4 BOXOFFICE April 9, 1962

on 

. . The 

. . Henry 

. . Jess 

Stein Buys Leimert; 

Arden to Allied Co. 

LOS ANGELES—Fic'd Sli'in's Statewide 

Theatres has acqiured the Leimert Theatre 

in South Los Angeles and will take over 

operation of the house not later than May 

1. Stein will make extensive alterations, includinsr 

installation of refrigeration and 

modernization of the theatre, which was 

built and operated for many years by Dave 

Bershon. 

Allied Theatres of California has purchased 

the Arden Theatre, Lynwood, from 

Bill Zimmerman, who has owned and operated 

the house since 1934. Charles R. 

Helm of Allied said the new policy for the 

Arden will be first run, first-run moveover 

and seven-day availabilities. 

James Russel, formerly with the Schine 

circuit, has been appointed manager, replacing 

H. C. Gilbert, who has been associated 

with the Arden for the past 15 

years. 

NGC Joins Development 

Of Site North of Frisco 

LOS ANGELES—National General Corp. 

and Sunset International Petroleum Corp. 

have concluded joint agreement for the 

development of the 2,000-acre Freitas C 

Ranch 28 miles north of San Francisco. 

Eugene V. Klein, president of NG. and 

Morton A. Sterling, Sunset, said development 

will begin immediately, with preliminary 

studies calhng for construction of 

a plamied community of about 4,000 dwellings. 

The first single family residences are 

expected to be ready in Febi-uary 1963. 

Newcomer Bill Munchel 

Managing Indiana Theatre 

BATESVILLE, IND.—William Munchel 

of Oldenburg has been appointed manager 

of the local Gibson Theatre by Joseph P. 

Pinneran, president of Syndicate Theatres. 

Prior to his association with the Gibson. 

Munchel farmed in Franklin County for a 

number of years. 

.Abandons 'Child's Game' 

HOLLYWOOD—"A Child's 

Game." feature 

film which Richard Bernstein planned 

to roll this month under the Parallel- 

Ivanhoe banner, has been shelved indefinitely 

due to "insurmountable production 

problems." Gabriel de Caesar had been set 

to direct the film. 

Casting 'If Man Answers' 

HOLLYWOOD — Stefanie Powers and 

Christopher Knight have been set for feature 

roles in U-I's "If a Man Answers." Ross 

Hunter production. Knight was pacted by 

the studio a year ago, after he essayed the 

title role in "Studs Lonigan." 

Experience' Being Booked 

LOS ANGELES—National Theatres is 

releasing "The Crowning Experience" in 

Colorado, Utah and Kansas following the 

picture's premiere at the Bluebird Theatre. 

Denver. Joel McCrea gives the introduction 

on the film which stars Muriel Smith. 

who recently completed a tour of the Moral 

Re-Armament play, "Tlie Hurricane." 

LOBBY TO SET— Fox West Coast Theatres cashiers and usherettes in the 

greater L. A. area visited actor Laurence Harvey (in uniform) and executive 

producer Howard W. Koch (behind Harvey I the Santa Monica location set 

of United Artists' "The Manchurian Candidate. " The theatre employes lunched 

with the stars and were guests all day on the set after being selected for courtesy, 

efficiency and appearance by circuit executives. Left to right: Mary Jane Marlin 

(Academy, Inglewood), Irene Wagner (Fox, Inglewood), Barbara Gibson 

Loyola, L. A.), Margaret Ashby (West Coast, Long Beach), Phyliss Luskin (Fine 

Arts, Beverly Hills), Marilyn Morocco (Granada, Ontario), Jerry Kelly (Chinese, 

Hollywood), Sandy Kaufman (Fine Arts, Beverly Hills), Kathy Ball (La Reina, 

Sherman Oaks) and Jean Welch (Crest, Long Beach). 

Desilu Reports Increase 

In Nine Months Net 

LOS ANGELES—A net income of $293,- 

416 or 25 cents a share was reported by 

Desilu Productions for the nine months 

ended January 27. For a similar period last 

year, the company had a net of $264,949 

or 23 cents a share. Gross income was 

$11,937,730, as compared to $14,432,798 for 

the same period in 1961. 

For the third quarter of the current 

fiscal year, the gi-oss was $4,531,939, for a 

net profit of $163,121, equal to 14c a share, 

as against a gross of $5,970,303 and net of 

$144, 032, or 13 cents a share, for the three 

months ended January 28. 

President Desi Amaz disclosed that 

Desilu is postponing Its projected feature 

to star Lucille Ball in view of her CBS-TV 

series next season. Amaz stated that the 

firm is contemplating a $4,000,000 20-year 

refinancing program to strengthen its 

financial position and provide more working 

capital for expansion. 

Frank E. Treanor Dies; 

Santa Ana Paulo Manager 

SANTA ANA, CALIF.—Frank E. Ti-eanor. 

67. manager of the Paulo Theatre, 

died here recently, a victim of arteriosclerotic 

heart disease. 

Prior to becoming manager of the Paulo. 

Treanor was manager of the Pox Theatre, 

Anaheim, for ten years. He was a former 

member of the Santa Ana Kiwânis Club, a 

war veteran, member of the American Legion 

and Veterans of Foreign Wars. 

Survivors are his wife Jane: two sons. 

Eugene. Santa Ana, and Walter G., San 

Francisco: two sisters and two grandchildren. 

Peter Montemuro Quits 

HOLLYWOOD—Peter Montemuro, 20th- 

Pox studio manager, has resigned following 

26 years with the company to enter real 

estate. 

Closing in Granger, Wash. 

GRANGER. WASH —The Granger Theatre 

has been closed for an indefinite period 

by Bill Carey, owner. 

LOS 

ANGELES 

The Earle Goldbergs, Film Transport Co., 

who are touring Europe, plan to wind 

up at the Variety Club convention in Dublin, 

beginning May 14 . . . The Stein Enterprises 

Beverly Theatre, which is undergoing 

a $150,000 facelift, will reopen April 

11 . . . Charles Tarbox. Film Cla.ssics exchange, 

went to Gotham on business. 

Bill Ramsey, manager of the Cinema, 

was called back to Denver. Pinch-hitting 

for Bill is Bart Miller, from the home office 

in Columbus, Ohio . Levin, San 

Francisco exhibitor, and his wife were In 

town . Dick Ettlngers, Sero Amusement, 

vacationed a few days in Palm 

Springs. 

Mr. and Mrs. Max Laemmle, Los Feliz 

Theatre, vacationed in the Las Vegas sunshine 

with Laemmle's 80-year-old mother 

and his young son . Lipetzky, 

branch manager of the Bank of America, 

was recuperating at home following an 

automobile accident in Pasadena. 

Matt Freed, 52, died. He formerly was 

with Lippert as district manager and also 

was an independent producer. He is survived 

by three sons. 

Guy Williams plays the title role in 

Metro-Goldwyn-Mayer's "Captain Sinbad." 

^2j n ATCH PROJECTIOS IMPROIF. 

^^ 

^ Technikote £ 

Sm ' PRODUCTS ^S 

^ Now! — The Only ^2 

g ANTI-STATIC SCREEN $; 

^5< XR-171 Pearl • Repds Dust N^ 

lable from your authorized 

Theatre Equipment Supp(y Dealer: 

Export—Westrex Corp. 

TECHNIKOTt CORP. 63 Seobring St , Bk(yn 31. N Y 

BOXOFFICE April 9. 1962 W-5

. . Alfred 

. . 

SAN FRANCISCO 

The Humbolt Drive-In, Alton, has been 

reopened by Charles P. Hansen. The 

John Bowles Motion Picture Purchasing 

Co. service is taking care of bookings . 

Marvin Bell has reof>ened the Coalinga 

Drive-In . Hitchcock, who is 

finishing the mystery thriller "The Birds" 

at Bodega Bay. which cost him a $400 fine 

for "abusing" a wild life pennit, said that 

Princess Grace of Monaco should gross 

$1 million plus a percentage of the profits 

for playing the title role in "Marnie." 

Edwin LaMontasne was in town visiting 

friends on the Row and looking pretty 

chipper after undergoing surgery ... In 

booking and buying were James Stephens 

of Dixon and Mr. and Mrs. Arthur Franklin 

of Chowchilla ... In the Variety Mixed 

Bowling League, the El Rancho Drive-In 

team won three games and lengthened its 

lead to four games. 

Appoint Klein-Barzman 

HOLLYWOOD—The Minsch Co. and 

United Artists have appointed Klein-Barzman. 

west coast freelance creative group, 

to develop radio and TV advertising and 

short subject promotion for "Two for the 

Seesaw," forthcoming Mirisch-Wise-UA 

comedy starring Robert Mitchum and Shirley 

MacLainc. The group performed the 

same assignments recently for Billy Wilder's 

"One. Two. Three." current Mirisch 

Co. presentation for UA release. 

IWoJi&Qi 

Arc Carbons 

The ONLY Imported Carbon 

Carrying mThis Seal 

American Tested and Approved 

in America's Leading Theatres 

DISTRIBUTED BY: 

Western Theatrical 

Equipment Company 

168 Golden Gate Avenue 

San Francisco, California 

Helena Showmen Voice 

Protest to Fast Time 

HELENA, MONT.—Chub Munger. owner 

of the Sumet Drive-In: Keith Didrik.sen. 

owner of the Sky-Hi Drivp-In. and Allen 

Schrimpf. manager of the Marlow Theatre, 

appeared before a meeting of the retail 

merchants branch of the Helena Chamber 

of Commerce to voice their opposition to a 

proposal to install daylight saving time 

here this summer. 

Munger .said the drive-ins would be 

forced to start their screen programs at 

10 p.m.. and patrons would not be able to 

get home before 2 a.m. if there was a double 

feature. The theatremen said their combined 

yearly payroll amounts to about 

$55,000 and the daylight saving time would 

hurt all of their business. Merchants 

President Marius Olsen. after the meeting, 

requested the membership to carefully consider 

the merits and weaknesses of the daylight 

saving proposal before making a decision 

whether to support it or not. 

Irving, Eleanor Glasser 

Apply for Venice Theatre 

VENICE. CALIF.—Opening of a motion 

picture theatre here is indicated in an application 

for a variance to permit a fiveyear 

waiver of a requirement for 45 automobile 

parking spaces. 

A public hearing was scheduled on the 

application before the Los Angeles city zoning 

administrator on the request for parking 

facilities in connection with the proposed 

theatre at 1307-1309 Ocean Front 

Walk. 

The applicants, Irving and Eleanor 

Glasser. said the theatre would seat 228 

persons. However, to insui-e adequate parking 

for the film house, the parking spaces 

have to be provided on a lease arrangement 

with existing parking lot operators. 

Riverside Arlington Helm 

Assigned to Anita Bailey 

RIVERSIDE. CALIF.-Anita Bailey, assistant 

manager at 

the Rubidoux Drive-In 

for six years, has been appointed manager 

of the Arlington Theatre, succeeding Don 

Hammer in the post. Miss Bailey has 15 

years of experience in motion picture exhibition, 

starting as a cashier in McPherson. 

Kas.. as a young girl. 

There will be no change in the operation 

of the Arlington, located at 9670 Magnolia. 

Narration by Fred MacMurray 

HOLLYWOOD — Fred MacMurray has 

been .selected by the United Community 

Funds and Councils of America to appear 

in and narrate a new film for the United 

Fund and Community Chest campaigns to 

be distributed nationally thLs fall. The film 

will be available for showings in theatres, 

on TV and in industrial plants and busincs.s 

offices in advance of the national 

solicitation funds. 

To Film "Hissssssss!' 

HOLLYWOOD — "Hissss.s.sss." a farce 

comedy murder trial yarn, has been scheduled 

for filming under the Gomcr L. Jones 

Production banner, with William Free producing 

and directing. The original .screenplay 

is by Marian Cooper and Free, and 

will be shot without a release. 

''XêC'Ui.ujie 

^nxufelen^l 

Eugene V. Klein, president of National 

General Corp.. to Chicago. New York and 

Miami. 

Robert W. Selig. vice-president of National 

Theatres theatre operations, to Salt 

Lake City and Denver for meetings with 

Fox Intermountain district and theatre 

managers. 

Irving H. Levin, executive of National 

General Corp.. to New York to attend the 

testimonial dinner honoring 20th-Fox 

topper Spyros P. Skoiu-as. 

Manager Shifts Made 

In Kindair Theatres 

MONTEREY. CALIF.—There have been 

several managerial changes by Kindair 

Corp. in its art houses in Monterey and 

Salinas. Jerry Drew, manager of the local 

Steinbeck Theatre, has been moved to the 

new luxury Salinas showcase, the Globe 

International. Howard Williams, formerly 

with Cinerama in Los Angeles, is the new 

manager at the Steinbeck. 

Bob Horton. manager of the Hill Theatre 

in Monterey, will also act as manager 

of the new sweet shop and cafe in the Hill 

building. 

Drew, until his relocation, handled all of 

the advertising for the Steinbeck and Hill. 

Williams now has taken over these duties. 

Arnold Strouse will act as relief manager 

at all three houses. 

New Theatre in 2nd Phase 

Of Washington Project 

FEDERAL WAY, WASH.—Ground was 

broken recently for the construction of the 

first phase of The Village Shopping Center, 

a 30-acre complex of business buildings 

which will be built at 312th St. South between 

South Maltby road and 21st Place, 

Southwest. The project will include a theatre, 

although it will not be built until the 

project enters its second phase. 

The project is sponsored by Village Properties, 

which is owned by Wesley R. Rounds 

and associates. Property for the first phase 

is zoned. 

Hal Wallis Signs Ginny Tiu 

HOLLYWOOD—Ginny Tiu, eight-yearold 

Hong Kong-born entertainer, has been 

signed by producer Hal Wallis to make her 

screen debut singing with Elvis Presley in 

"Girls, Girls! Girls" for Paramount release. 

WHETHER irS A DRIVE-IN 

OR AN INDOOR THEATRE 

GIT EXTRA PROFITS BY SELIINC 

MERCHANT ADS 

AND KEEP YOUR MERCHANTS HAPPY 

WITH YOUR TRAILERS MADE BY 

W-6 

BOXOFHCE April 9, 1962

said 

. . Tom 

. . Ken 

. . The 

— 

DENVER 

Uugh Ilaynrs of the Valley Theatre at 

Powlci' is critically ill in a hospital in 

Pueblo. MGM salesman Ed Brinn reported 

that blood donors are needed, and Denverites 

can donate blood at the local Belle 

Bonfils blood bank to be credited to Hugh 

in Pueblo . Knight. Acme Theatre. 

Riverton. was ill. 

John Sawaya, Strand. Trinidad, finally 

walked down the aisle and is introducing 

his wife Evelyn . Curtis, now starring 

in the TV Ripcord series, has been 

visiting his father in Holly. Colo. He called 

on Marvin and Muriel Ellis, who operate 

the Holly Theatre . Starlite Drivein. 

Rocky Ford, is getting a wide screen. 

Legislators Ask to See 

What Film Censors Do 

VICTORIA~The provincial motion picture 

censor should demonstrate his craft 

to all members of the legislature, two of 

the members proposed. James Rhodes and 

Arthur Turner asked to see what the 

censor does. 

We're voting $20,000 and we don't know 

" 

why. Rhodes. iThe vote for the Vancouver 

office totaled $20,421.1 

Dave Barrett wanted to know what yardstick 

the censor used in his decisions. He 

noted some of the literature most prized 

by scholars could be questioned by some 

people. 

"Nobody's got it on Shakespeare for a description 

of life in the raw. Canterbury 

Tales in comic book form would shock the 

pants off some of our citizens." he said. 

Randolph Harding disagreed with Barrett's 

doubts that there was a valid argument 

for censorship. He didn't agree with 

non-censoring of movies or non-censoring 

of newsstands. It undoes the work done in 

education, he said. 

"If some of these silly pictures were 

censored across the line, everyone would 

be better off." he said. 

John Tisdalle called for a salary boost 

for the censor, R. W. Macdonald, who now 

earns $6,180. 

All Cape Shopping Center 

Will Have Art Theatre 

HYANNIS, MASS.—This Cape Cod community, 

reigning during the JFK administration 

as the Summer White House 

town, is the site of one of the nation's 

most unusual shopping centers, to be 

known as the All-Cape Shopping Center, 

and covering a 35 -acre tract. 

Construction has already started on the 

shopping plaza, a striking highlight to be 

a lovely, natural four-acre kidney-shaped 

lake in the middle of the Picture Pond 

Plaza. Encircling the lake will be stores, 

a summer playhouse, an art film theatre 

and a restaurant. A fishing footbridge will 

bridge the neck of the lake. 

Florence Adams Promoted 

HOLLYWOOD — MGM staffer 

Florence 

Adams, longtime aide to the late W. S. 

"Woody" Van Dyke, has been named assistant 

to producer Milo O. Frank jr. on 

"O'Houlihan's Jest." his forthcoming film 

for Threemen Productions. 

New Colorado Springs Theatre Era 

Dawns as Old Trail Runs Last Show 

COLORADO SPRINGS. COLO. — The 

trail ended for the Trail Theatre, this 

city's oldest motion picture house, but a 

rosy new future is promised moviegoers 

here as Cooper Foundation is busy on plans 

for a bigger and better theatre. 

The final look at the Trail and its long 

life in exhibition was taken. 

Ted Wilcox, feature writer for the Free 

Press, thus recorded the final night of the 

Trail and looked back at its long life in 

exhibition: 

At 11:15 p.m. the last torrid love scene 

had flashed on the screen, the final cowpoke 

had shot his quota of redskins, and 

Colorado Springs' oldest movie hou.se is 

henceforth a thing of the past. 

By the end of April, the chances are that 

it will be virtually scoured from its familiar 

place at 22 East Pikes Peak Ave., to make 

way for the nearly $1 million expansion of 

the First National Bank. 

NOSTALGIA FOR OLDTIMERS 

While the expansion of the First National 

is a huge asset to the community, 

many an oldtimer, recalling the days when 

the chorus lines and comics romped the 

boards of the early Trail—then called the 

Majestic—will probably gaze on, mournfully 

as wrecking crews raze this particular 

landmark. 

Starting as the Majestic in 1910 irumor 

has it that the building was previously a 

livery stable the theatre housed vaudeville 

i 

acts before the coming of the animated 

cinema. 

At that time is was owned by the Tammen 

brothers of Denver, a ribald and hilarious 

outfit, who appeared to be as busy 

with the vaudeville acts as they were with 

the management of the theatre. 

CHANGED TO EMPRESS 

Later the name was changed to the Empress 

and so came the silent movies to 

Colorado Springs. It remained as such until 

after World War I, when the trend was 

away from regal theatre titles, and the 

name was again changed to the more 

realistic America. About the same time, 

another theatre, the Princess—at the site 

of the current Ute—became the Rial to. 

The biggest innovation in modern theatrics—the 

talkie movie—hit the Ti-ail in 

the 1930s when it was picked up by Paramount 

Public. 

"It made quite a splash when they added 

sound to the picture," recalls Vern Howard, 

one of the oldest of the oldest in the local 

movie business. 

"As I recall the first talkie that played 

in the Trail— it was the America then 

was about 1929. I was the projectiomst for 

the first talkie in Colorado Springs which 

played in the Rialto in about 1928." 

Howard, who started as a projectionist 

in 1913 and whose recollection of movies 

dates back to "Birth of a Nation," moved 

from the Rialto to the Trail in 1930. He's 

been there ever since and retired two years 

ago after spending 29 years in the Trail's 

projection booth. 

As Howard remembers, the Trail was remodeled 

many times—once in 1928, then in 

1937 and again in 1952. It was in 1935 and 

before the 1937 remodeling that the Trail 

was picked up by the Cooper Foundation 

Theatres. 

The name was changed to the Trail Theatre 

during the '37 remodeling, as Howard 

recalls. 

"It was sort of a .successive thing," he 

said. "The Ute was being constructed at 

the time, and since ours was just down 

the street, the name naturally followed. 

Ute-Trail, you know." 

Trail it has been ever since. But Thursday 

night, as projectionist F. O. Black removed 

the last reel of "Pace in the Crowd" 

the Trail became a thing of the past. 

However, Colorado Springs may be in for 

a bigger and better theatre, according to 

the officials of the Cooper Foundation 

which also owns the Tompkins and Ute. 

Jack Carnes, manager of the Trail for 

the past five years, said Thursday that 

Cooper Foundation was laying plans for a 

new theatre in the city. The statement 

was backed up by Kenneth E, Anderson, 

general manager of the Cooper Foundation 

Theatres, who said the organization is 

meeting to lay plans for a modem, high 

class theatre in Colorado Springs. Where 

or when has yet to be announced. 

According to Ted Kroll. Cooi>er's city 

manager, the seats from the TraU will be 

moved to the Tompkins and razing of the 

building will begin as soon as bids have 

been let and accepted. 

Writer Gavin Lambert and director 

Daniel Mann will prepare the screenplay 

for Paramount's "The Second Mrs. Asland," 

starring Ingrid Bergman. 

As a screen game, 

HOLLYWOOD fakes fop 


it is without equaL It hat 



Be sure to give seating or ear capacity. 

HOLLYWOOD AMUSEMENT CO. .. 

37S0 Ookton St. • Skokie, Illinois 

DAAA A D ^L LAMINATED 

Wn^tWlMKWk DATERS 6- SIGNS 

Last Longer Wattrpreof Easy to aeon 

AralMI* Thnttth Yow TbMfn Sypply Co. 

ROMAR VIDE CO. cHmK.w.sc. 


W-7

9 

PORTLAND 

Jârtin Foster, here from San Fiancisco 

for the opening of his newest theatre 

holding, the Cinema 21, the former 21st 

Avenue, says he was pleased with the 

opeiiing of "The Mark." Foster is remodeling 

his Fine Arts. He plans to run domestic 

and foreign product, as has been his policy, 

in both houses. 

The Journal's Academy Awards Sweepstakes 

contest, a promotion sponsored by 

first-run downtown and drive-in theatres, 

has brought in ballots fi-om Oregon. Washington 

and parts of California. It is expected, 

however, that the flood of entries 

will be coming in Monday 1 1 . The deadline 

is 6:30 p.m.. prior to the ABC-TV telecast 

scheduled for Portland's KPTV. The 

first prize is S200 and a gold pass for a 

party of four to any first-run theatre. 

Fourteen other prizes include six-month 

passes for two: three-month passes for two, 

and one-month passes for two. 

Harry Hunsaker, Guild manager, has 

ENDLESS 

MBS 

BURNS THE ENTIRE ÎV nTITn^l 

POSITIVE ROD ^-WJHIJ^H 

Save Carbon Cost ^^ ^^^^^B

— 

— — — 

can 

Fairway. 

: 

4 1 event, 

3 1 leading 

'Outsider' Hits 190% 

In Kansas City Bow 

KANSAS CITY—'Thi' Outsider" was a 

strong conti'ndi'r for boxoffice lionors in its 

first week at the Paramount, turning in a 

190. Holdovers were the rule at most firstrun 

houses and most of them did well. 

"West Side Story" was building solidly at 

the Plaza and should be set for a long stay. 

With "Judgment at Nuremberg" installed 

in the Brookside for an extended run. three 

i 

other FMW houses Isis and 

I 

Vista be expected to present more 

first-run product than they have since the 

first of the year. 

(Average Is 100) 

Brookside Light in the Piazza (MGM), 

3rd wk., 6 days 155 

Copri— El Cid (AA), 6th wk 250 

Empire South Seas Adventure (Cineroma), 

3rd wk 200 

Gronoda Satan Never Sleeps (20t'h-Fox) 120 

Kimo Purple Noon (Times), 2nd wk 150 

Paromcunt The Outsider (U-1) 190 

West Side Story (UA), 2nd wk 310 

Plozc. 

Roxy Sweet Bird of Youth (MGM), 2nd wk. ..150 

Saxon The Four Horsemen of the Apocalypse 

(MGM), 2nd wk 90 

Studio Murder She Said iMGM), 2nd wk 200 

L>ptown Lover Come Back (U-l), 4th wk 305 

"Forever' in Good Start 

At Chicago Esquire 

CHICAGO — The overall grosses were 

good despite the anticipated letdown which 

prevails during the Lenten season. "World 

in My Pocket" was a nice opener at the 

Oriental. "Paradisio" had its first showing 

as an "adults only" in three-dimension 

at the Capri. "Forever My Love" had a good 

start at the EsQuire on the near north side. 

"Lover Come Back" held up to grosses 

reaped in the previous week in the seventh 

round. 

Capri Paradisio iSR) I 55 

Cornegie Double Bunk (Showcorp) 115 

Chicago Lover Come Bock (U-l), 7th wk 170 

Cinema La Belle Americoine (Cont'l), 5th wk. ..135 

Cinestage— El Cid (AA), 14th wk 115 

Esquire Forever My Love (Para) 170 

Loop Marizinia iSR); Huza (SR) 

Monroe The Most Wanted Mon (Astor); Five 

165 

Sinners (SR) 30 

Oriental World in My Pocket (MGM) 

1 

185 

Roosevelt Walk on the Wild Side (Col), 7th wk. 155 

Stote Lake The Four Horsemen of the Apocalypse 

(MGM), 2nd wk 150 

Surf Doctor in Love iGDvernor), 5fh wk 100 

Todd West Side Story (UA), 7th wk 225 

Town Mary Had a Little (UA), 2nd wk 110 

United States All Foil Down (MGM), 2nd wk. 150 

Woods The Children's Hour (UA), 5th wk 165 

World Playhouse Lo I>olce Vita (Astor), 

return run, 2nd wk 115 

Springfield Orpheum Sold 

But Frisina Will Operate 

SPRINGFIELD. ILL. — Although the 

Orpheum Theatre has been sold for almost 

a half million dollars by the Lincoln Square 

Building Corp., the Frisina Amusement Co. 

will continue operation of the movie house 

under lease with the building owners. 

Identity of the buyers was not disclosed 

however. Peter W. McCue jr., of Springfield 

was buyer's agent and the Bernard 

Investment Co. handled the transaction. 

AT TRADESCREENING—Theatremen in the St. Louis area viewed "Taras 

Bulba" at a tradescreening there recently, then held a discussion afterward. 

Seated, left to right: Tom Williamson, Bloomer Amusement Co.; Jim Frisina, 

Frisina Amusement Co.; Jim Denton, publicity. United Artists; Howard Zulauf, 

Esquire Theatre, St. Louis; Wesley Bloomer, president. Bloomer Amusement Co. 

Standing: Sam Levin, Esquire at St. Louis; H. E. McManus, General Drive-In 

Corp.; John Meinardi, National Theatres; Vince O'Leary, Publix Theatres; Fred 

Mound, UA; and E. J. Stevens, branch manager for UA. 

Kansas City Lawyers See Judgment' 

And Hear From a Trial Participant 

KANSAS CITY— "Judgment at Nurem- Council of World Affairs. He was introberg" 

is installed at the Brookside Theatre duced by Bob Lockwood, program director 

here on a three-a-day schedule, with all of KB-Radio. 

prospects pointing toward a long. long run, Hill said no other picture shown at the 

according to Roy Hill, manager. He bases Brookside has given rise to so many conthat 

prediction on comments received fol- gratulatory phone calls or such unstinting 

lowing the Tuesday night special preview praise. 

and the Wednesday and Thursday night 

premieres. 

The benefit premieres, sponsored by the 

Kehilath Israel Sisterhood, grew to two in 

number from the originally planned 

Wednesday ( when the Wednesday 

night tickets sold out within the first three 

or four days of the campaign. Hill then 

arranged with the group to add the Thursday 

night premiere. 

On Tuesday evening ( local 

lawyers, as well as press, radio and industrjrepresentatives 

attended an invitational 

screening. At that performance, as well as 

at the two premieres. J. Robertson Clagett. 

member of the law firm of Kemp, Koontz, 

Clagett and Norquist, gave a brief background 

of the Nuremberg Trials and their 

meaning in the history of international 

law. Clagett was a participant in the Nuremberg 

Trials; a captain in the U.S. Army, 

he was assistant to the chief U.S. prosecutor 

of Axis Criminality. Clagett is a past 

president of the Lawyers Ass'n and of the 

Big Organ to Texas 

FORT WAYNE—The three-manual, 13- 

rank organ in the Paramount Theatre 

since its opening in 1929. has been dismantled 

and shipped to Texas. Weldon 

Flanagan jr. of Dallas piuchased the tenton 

organ for use in making recordings. 

His bid was made just ahead of one by 

comedian Herb Shriner, who was a boy in 

Fort Wayne. Flanagan plays the 20-rank 

organ at the Palace in Dallas. 

Indiana Airer Aids Boys 

TERRE HAUTE. IND.—Opening 

night 

proceeds of the North Terre Haute Drive- 

In were again given to the Boys Club's 

Camp Gulick. Pi'ofits from drive-in theatre 

tickets March 29. in connection with Honor 

Night sponsored by firemen and policemen, 

are to be used for feeding approximately 

200 boys. 

JonnOAMC 

BOONTON, N. J. 

Large Core 

Greater Crater Area 

MAXIMUM LIGHT 

Even/y Distributed 

lllinoll— Kaylln« Company, Chicago—Wibttw 9-M43 

Paromol Electronks, Chkago—Avenue 3-4422 

Supply Company, Kansas Missouri—MIsouri Theatre City— Boll 

more 1-3070 

Natlorvil Theatre Supply, St. Louis—Jtfterson 1-4IS0 

BOXOFFICE :: April 9, 1962 C-1

. . Don 

KANSAS CITY 

Tâvid Hume, son of FMW booker Harold 

Hume, continues to show good daily 

progress in recovering from severe injuries 

sustained the night of March 31 on the 

Kansas turnpike when his car was struck 

head on by a speeding car that went out 

of control and jumped the medial strip 

during a drag race. David, a KU junior 

classman and premedical student, was accompanied 

by another KU student. Wendy 

Wilkerson of Wichita. Both young people 

sustained severe facial and chest injuries. 

Miss Wilkerson also received a serious skull 

injury and David underwent surgery for removal 

of a shattered kneecap. Both students 

are patients at KU Medical Center 

here in Kansas City. 

Harold Cass, WB salesman, spent several 

days in the haspital in Salina. Kas., after 

becoming ill at Larned during a territorial 

trip. Mrs. Cass went to Salina to be with 

her husband and plans were to transfer 

him to St. Joseph Hospital here for further 

tests and treatment. The Casscs live in 

Excelsior Springs and Harold travels out 

of the Kansas City exchange . Wal- 

WHETHER ITS A DRIVE-IN 


GET EXTRA PROFITS BY SEllINC 

MERCHANT ADS 



FILMACK 

HUMDINGER SPEAKERS $3.50 each 

HEAVY DUTY SPEAKER MECHANISM $1.65 

MISSOURI THEATRE SUPPLY 

115 West 18th Konsos City 8, Mo. 

Baltimore 1-3070 

DRIVE-IN OWNERS 

Now . . . o 4-inch cost aluminur 

$369 

speoker, unpainted, with protective 

screen, straight cord. 

SHREVE THEATRE SUPPLY CO. 

217 West 18th HA 1-7849 Konsos City, Mo. 

STEBBINS Theatre 

Equipment

an 

• 

2 Fire Bombs Hurled 

At Gene Cramm Home 

r\ 

vf- ^- T^ six sons were sleep- 

KANSAS CITY—Two "Molotov cocktails" 

— bottle-type fire bombs — were 

fhio-vn early Tuesday 

morning i3i at 

the home of a Durwood 

Theatres official 

while the man's 

I 

ins in the home. This 

I V latest in a long chain 

ft \ ot 

, 

assaults and van- 

^L / dalism against Dur- 

^ - 

wood Theatres and its 

staff members occurred 

at the home f? 

of 

Gene Cramm Gene Cramm. 1814 

East 48th St. He is 

supervisor of maintenance and construction 

for the Durwood circuit, operators of 

the Capri. Empire. Saxon, Roxy and Studio 

theatres here. 

Police said the "cocktails" apparently 

were hurled from a passing car at the 

Cramm home, which is across the street 

from a wooded area and has only one 

other house immediately adjoining it. One 

of the bombs, a beer bottle filled with gasoline 

and stuffed with a wick, struck a 

wooden casing, cracking the window glass, 

and shattered on the porch. The ensuing 

blaze scorched a large area around the window 

and on the porch ceiling before it apparently 

burned itself out. The second 

missile, a quart whiskey bottle filled with 

fluid and corked with a saturated rag, fell 

short of the house, into shrubbei-y, and 

did not break. 

Asleep in the home at the time were the 

Cramms' sons, Gerald, 17; Warren, 16; 

Craig, 13; Stephen, 10; Gene jr., 4, and 

David 3. 

Cramm said some nonunion workers 

have been filling theatre jobs during the 

circuit's dispute with two unions which 

have picketed the theatres. He said he has 

been threatened face-to-face more than 

once. His wife said she has received six or 

seven anonymous telephone threats, one 

from a woman. 

During the last year, a stick of dynamite 

was found in the yard of Stanley H. Durwood, 

president of the theatre chain; 

screens have been slashed at the Capri and 

Empire, seats slashed at the Roxy and film 

doused with varnish and oil at the Empire. 

Schlanger Quits Fabian 

Division Manager Post 

Schlanger has resigned 

ALBANY—Elias 

as division manager of Fabian's upstate 

theatres, although he had been scheduled 

to take over new duties as division manager 

for Pennsylvania and 'Virginia. 

Schlanger had been with the Fabian organization 

since 1935 when he became assistant 

director of advertising and publicity 

for the Pox. Paramount and Strand 

Theatres in Brooklyn. After army service 

in World War II. he served as advertising 

director and assistant district manager of 

Fabian's Staten Island theatres and was 

named district manager there in 1950. He 

took over the upstate assignment in 1955. 

Henry Mancini will compose the musical 

score for Warner Brothers' "Days of Wine 

and Roses." 


UPA Animation Company 

Diversifying Production 

HOLLYWOOD Hrnry O. Sapcr.slcm, 

president of United Productions of America, 

announced that the animation company 

will branch out into all phases of film, 

TV and legitimate production. 

" 

With "Gay Purr-ee, animated feature 

near completion for Warner Bros. 

Christmas release, it is expected that a 

deal will be finalized shortly with the Burbank 

studio for UPA's first live action undertaking, 

"The Mink Coat." Saperstein is 

limiting budgets to $1,000,000, with both 

I 

"Mink" to be filmed at Warners i and 

"Purr-ee" to be made at that price, as well 

as future productions. 

Unavailability of Gleason 

Delays Start of 'Soldier' 

HOLLYWOOD— Producer-director Blake 

Edwards announced that his production of 

"Soldier in the Rain," starring Jackie Gleason 

and Steve McQueen, for Allied Artists 

release, has been postponed from a fall 

start to June 1963. due to Gleason's unavailability 

because of his upcoming TV series. 

Maurice Richlin is currently writing the 

script based on William Goldman's novel. 

The film will be a joint venture of Edwards' 

Patricia Productions and McQueen's Condor 

Productions. 

Mann-Kasfner Picks 

De Sica for 'Sanchez' 

HOLLYWOOD—Writer Abby Mann and 

producer Elliott Kastner have concluded 

a deal with 'Vittorio De Sica to direct "The 

Children of Sanchez." a novel which Mann- 

Kastner Productions will film the end of 

this year on location in Mexico. The film 

will be De Sica's first directing a.ssiBnment 

for an American company. 

Maiui. who leaves for Rome to polish the 

script of "The Condemned of Altoana" for 

De Sica, will begin his own screenplay of 

"The Children of Sanchez" this summer. 

Technicians Earmark 

'Stop Runaway' Fund 

HOLLYWOOD—The lATSE laboratory 

technicians Local 68'3 voted to earmark 

$2,500 from its general fund for use by the 

APL Film Council to battle film productions 

abroad, it was disclosed by Don Haggerty, 

business representative. The vot« 

followed a talk by Clayton Thomason, business 

representative of the .scenic artists 

Local 816, which took similar action last 

week when members voted a minimum assessment 

of $1 a month per member for a 

fund to be used by the film council for a 

positive action program against such 

production. 

Lee ARTOE SAYS- L*E*N*G*T*H IS VERY IMPORTANT 

GIANT 

LONG 

ROMAN 

MIRIO 

CINEMA 

CARBONS 

^ ^ inch Long (GIANT LONG) 7mni, 8mm & 9mm POSITIVE carbons 

^W Made for PEERLESS MAGNARC & STRONG MOGUL lomphouses. 

10 inch Long, (KING LONG) 7mm, 8mm & 9mm POSITIVE carbons 

^ Made for BRENKERT ENARC & RCA lomphouses. 

12 inch Long (KING LONG) 6mm, 7mm & 8mm NEGATIVES 

Made for all lomphouses. 

GIANT LONG 20 inch Positive carbons save an average of 15°o of total cost by 

conserving in throwaway stubs. FIGURE THIS YOURSELF-Average stub 4". 

1400 total inches of regular 14 inch carbons produce 100 throwaway stubs. 

1400 total inches of GIANT LONG 20 inch carbons produce 70 throwaway stubs. 

SPECIAL OFFER 

PurchoM only SO poutivcs and SO negoHves on6 

we will allow full discount ond poy pored post 

charges in order thot you may "tee Ae LIGHT" 

SOLD ONLY DIRECT FROM CHICAGO-WE PAY THE FREIGHT 

GUARANTEES $1,000.00 

that no other carbon presently on 

the market can out -perform ROMAN 

MIRIO in your own lamphouse. 

Finest Cinema Carbon the World 

Has Ever Knovml 

L 

Lee ARTOE 

ElectroCarboni 

M.inurMturtd hi EtettrDctrbonli 

Chlcogo 14, III. 

8.P.A. 

Mil 

C-3

. . Sunday 

CHICAGO 

lîke Yelk, manager of the Milford Theatre, 

i.s celebrating a triple anniversary 

—his 16th year at the Milford, 31 years 

with H&E Balaban, and his 30th wedding 

anniversary . Film Guild programs 

in the Clark Theatre during April 

include I'm All Right, Jack, Expresso 

Bongo, Touch of Evil, The Apartment, A 

Pace in the Crowd, The Seven Hills of 

Rome, April in Paris, Sons and Lovers and 

Elmer Gantry. 

Eric Erickson, underground spy and 

World War hero portrayed by William 

Holden in Paramount's "The Counterfeit 

Traitor," attended an invitational preview 

of the picture at the Surf Theatre. It will 

— Our "19th" Year — 

CANDY-POPCORN 

SEASONING — BOXES 

- BAGS 

For Theatres and Drive-Ins 

— SEND FOR NEW — 

COMPLETE PRICE LIST 

Distributors For v 

ômaute \0^ C^mCcH^, 

ORANGE CRUSH and 

FULL LINE SYRUPS 

SNO CONE MACHINES & CUPS 

POPCORN BUTTER CUPS 

We Corn Full Line Hot & Cold Cups 

Freight Paid on Ord«n of $12S.OO or More 

KAYLINE 

CANDY COMPANY INC. 

WE—9-4643— 

1314 S, Wabofh Ave. Chicago i. III, 

H 

U

an 

Film Appeals Board 

Named at Chicago 

CHICAGO—Five members of the new 

motion picture board, duly educated as 

specified by the city ordinance passed last 

December 27. were appointed by Mayor 

Richard Daley. 

Appeals may be made to the board by 

exhibitors or distributors from decisions 

by the police censor board, whose members 

are widows or wives of aldermen or pwlicemen, 

or the film review section, still to 

be named. 

The appeals board, the law stipulates, 

must be composed of persons educated in 

"art. drama, literature, philosophy, sociology, 

psychology, history, music, .science, 

or other related fields." 

The appointments: Mrs. Martha King, 

public relations consultant for the Art Institute: 

Dr. Ner Littner, medical director 

of the child therapy program at the Institute 

of Psychoanalysis: Henry Rago, editor 

of Poetry magazine and fonner University 

of Chicago humanities lecturer: Matthew H. 

Schoenbaum, dean of the school of social 

work at Loyola University, and Thomas R. 

Mulroy, Winnetka, and vice-pre.sident of 

the Chicago Crime Commission. 

Strand Theatres in N.J. 

Changes Name to Schriver 

OCEAN CITY, N.J.—Two major changes 

have been announced by the Strand Theatre 

Co. 

The company name now becomes the 

Schriver Theatre Co. and owners Mr. and 

Mrs. Charles Schilling have appointed 

Arthur Oehlschlager as general manager to 

replace D. Roscoe Paunce, who has retired. 

Oehlschlager will handle the booking 

and hiring among other major duties. Mrs. 

Schilling in the former Helen Schriver. The 

Schriver family was founder of the circuit 

which includes the Moorlyn, Strand, Village 

and Surf theatres, all in the seaside 

resort town. 

Jack Senior also becomes first assistant 

under Oehlschlager. 

The circuit only operates the Village 

during the winter season and is rushing 

repairs on the Strand for an Easter opening. 

The Strand sustained a damaged floor 

during the recent storm which battered 

the East Coast. 

The retiring Paunce will continue to live 

here. 

Eastern Would Lease New 

Bergen Turnpike Airer 

LITTLE FERRY, N.Y.—A drive-in theatre 

with 1,000-car capacity is under study 

for inclusion in a $10 million. 65-acre. industrial-shopping 

center complex just off 

the Bergen turnpike just north of Route 

46 traffic circle. The planning board 

granted tentative site approval for the outdoor 

theatre last November, but has yet to 

give the necessary final approval which 

would open the way to immediate construction. 

Ercole Tamburelli. Englewood builder 

who owns the 65-acre site, would lease the 

drive-in to the Eastern Management Corp. 

of Newark, which operates drive-ins at 

numerous spots throughout the state. The 

corporation has set a July 1 target for completion 

of the theatre. 

Conscience Finally Works 

—But It Takes 32 Years 

RALEIGH, N. C— Mrs. Barney Aron.sor.. 

widow of one of the proprietors of the 

Grand Theatre which stood on Fayctteville 

street here where the Amba.ssador 

Theatre is located, recently received a curious 

little note that recalled the days before 

the Grand burned in 1929. 

The note, apparently resulting from a 

conscience grown unusually .sensitive over 

the years, said: "Enclosed find $1 I am 

sending for payment for slipping by doorkeeper 

when your husband and Mr. Brown 

lO. R. Brown who now resides at 1510 

i 

HilLsboro St. the Grand Theatre. I 

feel guilty and want to get it off my conscience. 

Thanks and forgive ... I am also 

sending Mr. Brown one, too." The note was 

not signed. 

Mrs. Aronson, 84, who resides at 2206 

Beechride Rd.. is the mother of Raleigh 

attorney Arthur Aronson who recalled that 

the Grand was a burlesque house as well as 

a movie. This probably explains why the 

admission was so high for 1929. 

Art Guild Acquires 

Four in California 

COLUMBUS—Four additional California 

art houses have been leased by the Art 

Theatre Guild, with home offices in Columbus, 

it was announced by Louis Sher, president 

of the circuit which now includes 24 

houses from Ohio to the west coast. 

The acquisitions include the 800-seat 

Roosevelt in San Francisco, the 500-seat 

Guild in Sacramento, the 800-seat Mayfair 

in Fresno and the 400 -seat Cinema in 

Hollywood. ATG acquired the 774-seat 

Presidio in San Francisco last November. 

The Roosevelt, in the Mission district, 

will be redecorated and renamed the York 

24 and will serve as a moveover house for 

the Presidio. The Mayfair will be renamed 

the Pine Art. The Roosevelt was acquired 

from Ben Levin, the Guild from the Langton 

circuit, Mayfair from the Hardy circuit 

and the Cinema from Fred Reeki. 

Robert Little, manager of the Presidio, is 

in charge of west coast operations for ATG. 

UAR Government Approval 

Given to MGM's 'Cairo' 

HOLLYWOOD— "Cairo," the first international 

motion pictui'e to be filmed in 

English in the city on the Nile, has been 

set by MGM with the full cooperation of 

the United Arab Republic, it was announced 

by Lawrence Bachmann. in charge 

of production for MGM's British studios. 

Costarred will be George Sanders. Richard 

Johnson and Paten Harnana. The story 

deals with an attempt to rob the Cairo 

Museum, which contains a priceless collection 

of antiques. Ronald Kinnoch will 

produce and Rilla Wolfe will direct. Production 

is slated for late this month. 

Winsted Lions Hear Widem 

HARTFORD—Allen M. Widem, Hartford 

Times amusements editor and coluinnist. 

was invited to address the Winsted Lions 

,Club dinner meeting March 26, the speaker 

to be introduced by John Scanlon III, 

owiier-operator of the Strand Theatre, 

Winsted. 

AIP President Hosts 200 

Exhibitors at Chicago 

James Nicholson, president of 

American International Pictures, outlined 

the year's lineup of product in 

conferences with exhibitors in Chicago, 

one of the stops on a nationwide tour 

by AIP executives. Top photo, left to 

right: Harry Lustgarden. Balaban & 

Katz circuit film buyer; George Kerasotes, 

president of Kerasotes Theatres: 

Nicholson; Si Greiver, who heads a 

booking service bearing his name; Joe 

Strother, film buyer for the Marcus 

circuit of Wisconsin. Center: Ralph 

Smitha, film buyer and general manager 

for Essaness Theatres: Nicholson: 

Aaron Shelsman, Stanley Warner Theatres: 

Stanford Kohlberg, head of the 

Kohlberg circuit, and Harry Balaban 

of the H&E Balaban theatres. Bottom: 

Nicholson is pictured with Edward Seguin. 

director of advertising and publicity 

for Balaban & Katz, Joe Fuelner 

of II & E Balaban. and Jack Rose, 

president of the Indiana-Illinois Theatres. 

Nicholson hosted 200 exhibitors 

and circuit heads at a luncheon at the 

.Ambassador East Hotel, which was followed 

by a screening of "Burn, Witch, 

' 

Burn at the Carnegie Theatre. 

BOXOFFICE April 9, 1962 C-5

. . Sylvia 

. . Clarence 

ST. LOUIS 

after a long illness. 

Mrs. Arretus Burt, founder of the 

vî^ 

"LET'S TWIST 

"I 

Yes, That Easy to Use -No Tools Needed 

Just Twist The Stub In & Out . . . 

NO GRINDING—NO DIRT 

STVLE 

\>*Mil 

IF YOU ARE NOT USING The 

"Little Miser" Carbon Saver 

YOU are losing several Hundred Dollars 

Each Year! 

4 Sizes 9-10-llm.m. $3.00 Each 

13.6m.m. $4.50 Each 

ORDER Now—Start Saving Money $$ 

(We Suggest 3 In Each Projection Room) 

LOU WALTERS Projector Repair Service 

(All makes prelector! & movements repaired) 

8140 Hunnlcut Rd., Dallas 28, Texas 

; a screen game, 


The Missouri-Illinois Theatre Owners 

Ass'n board held its monthly meeting 

Monday at the Chase Hotel. Highlighting 

the luncheon was the presentation of a 

plaque to Dave Arthur for his "outstanding 

performance as master of ceremonies and 

entertainer" at the last two MITO conventions 

. K. Cohn, whose son 

George is office manager at Columbia, died 


it is without equal. It has 




HOLLYWOOD AMUSEMENT CO. , 

3750 Ooklon St. • Skokic, Illinois 

"SELECT" FOUNTAIN SYRUPS 

DRINK DISPENSERS 

Select Drink Inc. 

4210 W. Florlssorit Av*. Phone 

SI Louh 15. Mo. Evergreen 5-S935 

Better Films Council of Greater St. Louis 

and its public relatioiLs chairman, wa.s 

given a silver tea at the home of Mrs. 

William E. Moore. Members of 30 organizations 

affiliated with the council were invited 

to the tea, the first such event to be 

given by the council. Mrs. Richard Moll, 

president of the council, and Mrs. Leo 

Lundergan as arrangements chairman 

planned the tea. Serving were Mrs. Guy 

Randall. Mrs. Leslie Bargo, Mrs. Ray Alexander, 

Mrs. James Friend, Mrs. Dennis 

Phelan, Mrs. Gustav Goetsch, Mrs. Fred 

Kennedy. Mrs. Karl Kurth, Mrs. Otto 

Leffler and Mrs. Lundergan. 

Ann Garner Long, daughter of exhibitor 

and U.S. Senator and Mrs. Edward V. 

Long, was crowned Missouri Princess by 

Vice-President Lyndon B. Johnson in the 

annual Cherry Blossom festival at a dinner 

in Washington Wednesday. Miss Long 

was cho.sen Mis.souri prince,ss by a vote of 

members of the Army-Navy Club. She is 

a sophomore at George Washington Univer.sity 

in Washington. 

Sarah Beth Stevens, who was Miss State 

Pair of 1961 and is a student at Missouri 

University, will represent "State Fair" while 

presenting the Bowler of the Year with a 

trophy April 14 over ABC-TV network on 

the "Professional Bowlers' Tour" program 

which will emanate from St. Louis. Pamela 

Tiffin was in town Tuesday and appeared 

on radio stations in behalf of the Society 

for Crippled Children. 

Jerry Bahner, Paramount, spent the week 

on jury duty . Ritzier was given 

a surprise birthday luncheon Monday in 

the office at MGM . . . There was a special 

screening March 27 for "Burn, Witch, 

Burn" released by Realart. Circuit buyers 

attended and were entertained afterward 

at the Pageant at a cocktail party . . . Jack 

Goldstein, AA publicist, has been 

working on "El Cld," which opens at the 

St. Louis Theatre for six weeks April 13. 

Seen on the Row: Tom Gates, Barry, 

111.: Albert Smith, Nashville, Dl.; Dick 

Fisher, Willow Springs, and Leon Hoofnagle, 

Commonwealth Theatres, Kansas 

City. 

Irving Hulst Adds Airer 

To Fast-Growing Circuit 

MAYBROOK, N.Y.—Chaffee's Drive-In. 

recently purchased by Irving Hulst of Port 

Jervis from Harold Chaffee sr.. has been 

opened for the season. The Maybrook 

Drive-In has 750 speaker posts and an indoor 

theatre seating 250. 

Hulst, with the acquisition of the drivein. 

increased his theatre holdings to six, including 

those in Port Jervis, Matamoras. 

Livingston Manor. Roscoe and Milford. 

He was associated with Grand Union and 

managed stores in Newburg and Middletown 

before entering the theatre business. 

Hosts Kiddies in Norwich 

NORWICH. CONN.— Mrs. Evelyn Barrett, 

Stanley Warner Palace, ran a six>cial 

kiddies matinee, featuring MGM's "Th^ 

Adventures of Huckleberry Finn" and cartoons. 

Free cowboy hats went to the first 

650 youngsters in attendance. 

Bill Setlos Started 

At Theatre in 1912 

SPRINGFIELD. O. — William Settos, 

owner of the Liberty Theatre and a longtime 

civic leader, is celebrating 50 years as 

a showman. Settos came here as a young 

boy, helping after school at the Princess, 

the community's first motion picture house, 

in which his uncle had an interest. Naturally, 

the boy and the motion picture industry 

grew up together, reports the local 

Springfield Sun. 

Settos today can look back on a number 

of advances in the motion picture industry 

and his present Victory is evidence 

of the progress. While proud of his sparkling 

house, he is justly proud of his record 

as an exhibitor in having good family entertainment 

at his theatre. 

He not only has given us good entertainment 

fare through the years, but has 

devoted much of his time to civic matters. 

He has been a member of the local 

YMCA for 40 yeare, during which time he 

not only gave vent to his considerable 

athletic abilities, but has been an outstanding 

example for the youth of the city. 

He has served on the board of directors 

for the Kiwanis Club and for the Salvation 

Army, and has helped in innumerable ways 

to encourage the 4-H clubs in the county. 

He has received numerous citations in recognition 

of his civic achievements in making 

the community a better place in which 

to live. He also is a member of Variety 

Tent 3 in Cincinnati, which supports the 

Will Rogers Memorial Hospital at Saranac, 

N. Y. 

In congratulating Bill for his 50 years 

in the movie industry, it is hoped he will 

not only continue to lead in civic affairs, 

but continue to keep his standard high at 

the Liberty, which he has done so well during 

the past years. 

"Critic's Choice," produced by Frank P. 

Rosenberg for Warners, stars Bob Hope and 

Lucille Ball. 

|.ILg-B-ILB-PXB-9-(1.0.0.9.ILiUUJLfl-gJUUULgJ 

SPECIAL 

PRICES ON 

POPCORN 

IN 

TRUCKLOAD LOTS 

SAMPLES AND PRICES UPON REQUEST 

Send for pricelist of cartons. Jumbo Peanuts, 

bags, oils, Star Popcorn Machines and popcorn 

supplies. 

• RUSH HOUR, GOLDEN HULLESS, 

SILVER HULLESS & POP KING 

HULLESS POPCORN. 

Popcorn packed in 50 lb. and 100 lb. bags. 

Also cases containing 4-12Vi lb. 

polyethylene bags. 

PRUNTY POPCORN DIVISION 

620 N. 2nd St. St. Louis 2, Mo. 

Popcorn Processors— In our 88th yea 

J 

C-6 BOXOFFICE April 9, 1962

a 

B.C. Picture Headed 

For Venice Festival 

VANCOUVER—Froni Vancouver to Venice 

and then on to theatres throughout the 

world is the route announced for the first 

film to be shot here by Commonwealth 

Film Productions. "The Bitter and the 

Sweet" is expected to go before cameras 

about May 1 and it's hoped to enter it as 

Canada's first feature motion picture in 

the Venice Film Festival. So said E. J. 

Baumgarten. president of InL 'rcontinental 

Pictures Corp., a new company set up to 

handle western hemisphere distribution for 

movies made in British Columbia by Oldrich 

Vaclavek's Commonwealth Film Co. 

and by Hollyburn Film Productions, Ltd., a 

United Kingdom company. 

Vaclavek, just back from Britain, also 

said Anglo-Canadian Film Corp. will distribute 

B. C.-made films in the eastern 

hemisphere. Commonwealth Film Productions 

controls Intercontinental Pictures and 

has an interest in Anglo-Canadian. The 

distributing and production companies, Vaclavek 

explained, have access to more than 

$1 million and additional and "adequate" 

funds from Britain and th? U. S. to make 

and distribute movies made here. 

The distribution setup is a giant step for 

Canadian moviemaking, he claimed, and 

with the pipeline now laid to the world's 

movie screens. Commonwealth will make 

four to eight features here per year to fill 

that pipeline. 

An international cast for "The Bitter and 

" 

the Sweet, story about B. C. Japanese 

in the Second World War— will be announced 

in a couple of weeks and director 

James Clavell will start shooting his $350,- 

000 film to have it on local screens by the 

fall. 

"Circle of Greed," originally set to be 

first, has been postponed. Other features 

due for production here this year include 

"High North," based on an Ernie Perrault 

story. He also did "The Bitter and the 

Sweet." 

The Wendigo, The Yellow Florentine, 

Easy as Pie and Barrier North are titles 

of other proposed feature films. 

Shenson Starting Sequel 

To 'Mouse That Roared' 

HOLLYWOOD—Walter Shenson has obtained 

screen rights to "The Mouse of the 

Moon," a novel by Leonard Wibberly, as a 

follow up to his previous Columbia release, 

"The Mouse That Roared," also by 

Wibberly. 

"Moon," a comedy, will be .shot in England, 

with locations in New York and 

Washington. A fall production start is 

scheduled. 

Gets Part in 'Only Money' 

TOLEDO—Joyce Wilber of Toledo, who 

won the title of Young Model of the Year, 

received a Paramount movie contract to 

appear in the JeriT Lewis pictm-e, "It's 

Only Money." The brunette beauty was 

one of three semifinalists who won trips to 

Hollyw-ood as the result of a contest staged 

in the United States and Canada by the 

Patricia Stevens Schools, which trains 

models. The final choice of Joyce Wilbur 

was made by a committee which included 

Jerry Lewis. 


Elmer Eaddy Directs 

TONSC Parley Plans 

CIIARLOTTF^ Klincr S. Eaddy of Consolidated 

Theatres here has been appointed 

chairman of the annual convention of the 

Theatre Owners of North and South Carolina 

Ass'n, which will be held at the new 

Queen Charlotte Hotel here December 2-4. 

The Queen Charlotte is the former Hotel 

Charlotte, which is being completely refurnished 

and redecorated. 

Assisting Eaddy in planning the convention 

are Jack Ambrose and Dean Phillips, 

representing the suppliers: Sam Cloniger 

and Walter Thomas, distribution; Prank 

Lowry, booking agencies: Mrs. Mac Wci.ss, 

the WOMPIs, and Jack Jordan, Jack Kirby 

and Jack Wadsworth, members of the association. 

The wife of Ernest G. Stellings 

will be chairman of the women's activity 

committee. 

Charles B. Duncan, membership chairman, 

arranged an area gathering the last 

of January in Greenville, S.C, which was 

attended by about 50. On the program 

were a screening of "Tender Is the Night" 

at the Carolina Theatre, managed by Kerr 

McBride, after doughnuts and coffee in the 

lobby: luncheon at the Country Club, after 

which Gerald Rafshoon, 20th-Fox publicist, 

presented campaigns on "Tender" and 

"The Innocents." Speakers included H. 

George Meyer, pi-esident: Warren Irvin, 

public relations committee chairman: 

Traynor Perillo, Charleston, and membership 

chairman Duncan. Harold Armistead 

presided. 

C. H. Morgan and Edwin Pettett of 

Greenville had charge of the arrangements. 

N. J. Shopping Center 

Plans Indoor Theatre 

WAYNE, N.J.—A $650,000 motion picture 

theatre is planned for construction 

in the shopping center on Hamburg turnpike, 

according to Mayor Richard P. 

Browne. 

Gerrard Berman, owner of the shopping 

center, said the proposed theatre will seat 

800 patrons. It will feature reclining seats, 

stereophonic sound, wide angle projection 

equipment and widescreen. Sidney Schenker, 

Paterson architect, prepared the plans 

for the theatre. 

New Harlow Bogue Post 

HARTFORD—Monis Keppner and 

Lou 

Lipman, partners in the Mansfield Drivein. 

have named Harlow Bogue, formerly 

supervising manager of the Post, Summit 

and North Haven drive-ins in suburban 

New Haven for New York interests, as 

manager of the Mansfield, succeeding 

Harry Finger, who died some months ago 

at the age of 56. Finger w-as Lipman's 

father-in-law. 

Pickus Books 'Summer' 

NEW HAVEN—Paramount booked the 

firet Bridgeport area showing of "Summer 

and Smoke" into the Stratford, Stratford, 

owned and operated by Albert M. Pickus, 

TOA "Theatre Owners of America > board 

chairman, the move by-passing downtown 

Bridgeport, traditionally premiere site for 

important product. 

IE 

SAV DEAB 

I'M AFRAID THE 

WANT TO CO TO THE MOSQVfrOS WILL PUIN 

D/ltve-thf TONiGHTf THE ENTIRE EVENING 

PIC UP SALES 

WITH PIC 

f 

.--^ 

GUARANTEES 

NO MORE 

MOSiQlllTOES 

USE IT ANYWHERE 

, 

INDOORS or OUT! 

/ PIC Kills and liepell mosgulloei lofely 

|: ond lurely. Juit light il. forsel 11 

^' ond enjoy your sleeping ond waking 

\H%\%1 ON 

FREE ONE-MINUTE TRAILER. CLOTH 

BANNER FOR CONCESSION STANDS. 

COUNTER DISPLAY. 

See why in 7967 PIC sales to drive-ins 

hit an all-time high. 

Write to— 

PIC 

CORPORATION 

480 Washington St. Newark 2, N. J. 

C-7 

^

! 

Now is the time for all good men... 

to listen to the voice of patriotism! 

Many companies have the Treasury Payroll 

Saving Plan. Some don't promote it 

enough! They don't realize how the plan 

works for our country ... and for them. 

For example, it strengthens local buying 

power. It providesa hard-to-beat employee 

benefit program. It acts as an economic 

insurance policy. Fill in the coupon and 

get easy-to-use promotion ideas that work 

Treasury Department 

U.S. Savings Bonds Division 

Washington 25. D.C. 

We would like to promote the Payroll Savings Plan 

among our employees. Please send us your proven program. 

Name. 

.Title- 

Company- 

Address 

U.S. SAVINGS BONDS 

City_ 

n We have the plan. Please send us 

employee leaflets. 

We don't have the plan yet. 

Please send complete facts today! 

It's simple! It's successful! It works! 

The U.S. Government does not pay for this advertisement. The Treasury Department thanks, for their patriotism, The Advertising Council and this magazine. 

BOXOFFICE 

C-8 BOXOFFICE April 9, 1962

Family 

Drive-In 

M. H. Brandon Dies; 

In Industry 50 Years 

MEMPHIS—M. H. Brandon, a leading 

figure in the motion picture industry of 

HMemphis and its 

trade territory for 

half a century, died 

at Methodist Hospital 

at the age of 65. 

He organized Film 

Transit, which picks 

up and delivers films 

to theatres in Memphis 

and to sections 

of five states, in 1935. 

serving as its president 

until a month 

M. H. Brandon ago, when he was 

named chairman of 

the board. 

In 1957, he founded Air Dispatch and 

saw it grow into one of the large air 

freight forwarding companies in the 

country. It also handles motion picture 

films. Brandon was president of the Film 

Carriers Conference of the ATA. 

He was chief barker of Variety the year 

Tent 20 was organized and when the club 

established Variety Children's Heart Institute, 

a children's hospital operated here 

by Variety. 

Brandon is survived by his wife and two 

sons. Services were held in Memphis and 

burial was in Forest Hill Cemetery. 

Only Theatre in County 

Is Reopened by Jaycees 

WINDSOR, N. C—The Palace Theatre 

here, Bertie County's only film house, reopened 

Thursday night. It had been closed 

for several years. Operation of the theatre 

was resumed as a community project by 

the 'Windsor Junior Chamber of Commerce. 

George Mardre jr. heads the project. 

Wallace Byrum. projectionist, is the only 

paid employe. Other duties in connection 

with the operation of the theatre have 

been assumed by members of the Jaycee organization. 

The club hopes to realize sufficient 

profit to maintain the operation and 

assure its future. 

Georgia Theatre in TOA 

CARROLLTON, GA.—J. E, Duncan of 

the Carroll Amusement Co. has enrolled his 

local Carroll Theatre in Theatre Owners of 

America. 

Here Today, Gone Tomorro'w 

CHAPEL HILL. N. C—A poster In front 

of the Carolina Theatre here this week 

read as follows: "Now Playing: 'The Innocents.' 

Opening tomorrow: 'Loss of Innocence.' 

" 

Joseph Wiseman, in the title role of UA's 

"Doctor No," portrays the handless villain 

who seeks to dominate the world. 

QUALITY PRODUCTS 

PROMPT and EFFICIENT SERVICE 

SATISFACTION Always 

THE QUEEN FEATURE SERVICE, INC 

"Theatre, Dnve-ln, Concession, Equipment 

and Supplies" 

19121/3 Morris Avenue Phone: ALp 1-8665 

Birmingham, Alaboma 

700-Car Hollywood, Flo., Drive-In 

Announced by John Gardner, Sons 

June Wilkinson Charms 

Southeast on AIP Tour 

By JEAN MULLIS 

ATLANTA — June Wilkin.son. ri.sinfi 

young starlet of American International 

Pictures, arrived here March 14 for a sixday 

personal appearance tour along the 

Martin circuit in Georgia and Tennessee, 

in connection with American International's 

current release, "Twist All Night." 

Miss Wilkinson, accompanied by Jimmy 

Bello, American International's Atlanta 

representative, appeared at theatres owned 

by Martin in Chattanooga and Nashville 

in Tennessee and Columbus, Ga. While in 

Nashville, she was made a member of the 

Sigma Nu fraternity at Vanderbilt University. 

WMAK radio station in Nashville 

presented her with a beautiful diamond 

wrLstwatch and several other gifts. 

Miss Wilkinson, who surprised local reporters 

in every town by her refusal of 

cocktails and cigarets, received a small 

golden key from the mayor of each town 

she visited along the tour route. She said 

she planned to have a bracelet made from 

these tiny keys, to remind her of the wonderful 

hospitality shown her while in this 

area. 

Bello. remembering with a hint of nostalgia 

his six-day trip with Miss Wilkinson, 

described it thus, "Just like a lion 

carrying a lamb in his teeth without biting 

it." 

He also displayed amazement at just how 

different the "real" girl was from the one 

she portrays in "Twist All Night," in which 

she plays up the sex elements sm-rounding 

the newest dance craze, the twist. Jimmy 

described June as one of America's finest 

"typical American girls." She is a star of 

whom American International can be very 

proud. 

BIRMINGHAM 

^wo big pictures are working on long local 

runs this week. "Pinocchio" is in its 

fourth week at the Strand. Harry Cm-1 

" 

plans to pull "Lover Come Back this week 

after its seventh week at the Melba. 

"State Fair" received a press preview 

here recently. Cecil McGlohon, manager 

of the Alabama Theatre, will show the film 

at Easter. Emmett Weaver, Post-Herald 

movie critic, says the film is "that rarity 

in Hollywood, a picture the whole family 

can enjoy without fear of embairassment 

or being shocked" . . . Cecil McGlohon was 

a judge for the two beauty contests held recently 

to raise funds to rebuild a burnedout 

local high school. Also judging was 

star Jim Holden of TV's Adventures in 

Paradise. 

1 

The Gadsden Times reports that the 

Princess Theatre in Gadsden was the scene 

Monday 2 

1 of the state twist championships, 

bringing twisters from Martin circuit 

towns as well as other communities. 

.\ twist film was also shown. 

HOLLYWOOD. FLA.—Con.structlon of 

an all-new. modern drive-in theatre on 

State Road 7 'U. S. 441 1, two miles north 

i 

of Hollywood boulevard, has been announced 

by John Gardner and sons, residents 

of Hollywood. 

Gardner, who has been in the theatre 

business for more than 30 years and has 

built and operated several drive-ins and 

indoor theatres in upper New York State, 

is planning a theatre with a capacity of 

700 cars. The giant 150-foot screen is to 

be constructed of concrete to withstand 200 

mile-per-hour winds. 

A fast, self-service snack-bar will be located 

in the center of the theatre together 

with the lounge room. This building will be 

tiled in.side and out. The projection room 

is to be equipped with one of the first installations 

of transistor hi-fidelity sound 

systems to be installed in Florida. 

Also, a new optical system for drive-ins 

will project a super-bright picture on the 

giant curved screen, which will face away 

from the setting sun enabling an early 

show every evening at early dusk. 

First and second-run policy will be inaugui-ated 

with an opening date during 

early May. The admission policy will featm-e 

low family prices and full carload bargain 

prices during a special midweek night 

each week. 

James A. Young, engineer of Hollywood, 

is drawing up the elaborate plans for the 

project. The name of the theatre will be 

The Arrow i 

Theatre. 

Harvey Ford is the attorney for this new 

company. 

Pete Dawson of the United Booking Service 

out of Miami will handle the buying 

and booking of films. 

Robert H. Schoew represented the Seminole 

Agency in the leasing of the 11 -acre 

plot for a longterm lease. 

New Yorker A. V. Iselin 

Buys Sarasota Drive-In 

SARASOTA. FLA. — The local Trail 

Drive-In has been purchased by Alan V. 

Iselin. Albany, N. Y., from John Hmit and 

Raymond Carsky, who with their families 

had operated the theatre as a successful 

and profitable venture for the last seven 

years. 

Although Hunt and Carsky plan to rest 

and take things easy for the present, they 

will keep in close touch with exhibition 

and maintain their industry contacts. 

Noted composer and conductor Franz 

Waxman is scoring "Taras Bulba" for UA. 

WHETHER IPS A D R 1 V E - 1 N 


GET EXTRA PROFITS BY SELLING 

MERCHANT ADS 


WITH YOUR T R A I t t R S MADE BY 

FILMACK 


SE-1

has 

. . Eddie 

Nancy 

MIAMI 

Tayne Mansfield and Mickey Hargitay were 

the special guests at the Children's 

Asthma Research Institute dinner at the 

Fontainebleau. She was discussing her next 

" 

film. "The Loves of Hercules. Miss Mansfield, 

who received a plaque from the Institute, 

said she and her husband also work 

for muscular distrophy as well as a number 

of other charitable project^s. They also 

were special guests at the opening of the 

; a screen game, 



it is without equoL If has 



Be sure to give seating or car capacity, 

HOLLYWOOD AMUSEMENT CO. . 

3750 Ookton St. * Skokic, Illinois 

new CMA discount store March 29. at 135th 

St. and South Dixie Highwây lU. S. li. 

John Payne, who was here last 20 years 

ago to make a movie, is currently doing 

"Tender Loving Care" at the Coconut Grove 

Playhouse. 

i 

Eleanor Powell was awarded the annual 

PROPS Academy Awârd at the dinner held 

at the Eden Roc Hotel. The award is called 

the "Jerri" in honor of Mrs. Paul 

Kjueger) Pollak, who is the 

Jerri 

guiding light 

of this area's group of women of show 

business. 

James D. MacDonald, whose best seller, 

"The Executioners," has been made into a 

" 

suspense movie, "Cape Pear, arrived 

to take part in the world premiere April 

12 at Florida State's Olympia, Beach, Gables. 

Shores and Florida in Hollywood in 

Fort Lauderdale and the Paramount in 

Palm Beach. Also due in town for the 

opening is Barrie Chase, who has a dramatic 

role in the film. 

The Camera Equipment Co. has received 

word that the filming of "PT-109" will 

start June 1 with locations ranging from 

Key Largo to Key West. 

Si Steinhouser, secretai-y of the Miami 

Variety Club, has been placed on the advisory 

board of the newly created Radio 

Hall of Fame, the brainchild of the American 

College of Radio Arts. Crafts and 

Sciences. Steinhouser has 30 years of experience 

as radio commentator and TV 

editor. 

Twentieth Century-Fox's Harry Reinhardt 

and his wife Bea have been vacationing 

at the Algiers Hotel, Miami Beach. 

Their son Burt has just been made head 

of Movietone Newsreel. 

Frank Sinatra, who has been in Nassau, 

came to Miami Beach for a one night show 

for guests only at ths Fontainebleau Hotel. 

He is plannmi a trip to South America. 

South Miami Hoipital's auxiliary has 

made arrangements With Womctco's Miracle 

Theatre in Coral Gables for a benefit 

pr miere showing of "St:,te Fair." Proceeds 

will be used to au_;min„ i.ie lunds for 

a hoipic.'.l tlevator. Th." event will have a 

i;rcmitrj flavor with all the trimmings anj 

Bunny Leninger is chairman of th3 event. 

i 

< 

. 

Variety Children's Hospital will have a 

dinner dance benefit December 20 at the 

Eden Roc Hotel, with Mrs. Al 

Pollak and Mrs. Robert 

i 

Phyllis! 

Greene 

as cochaiiTnen Bracken was in 

tow-n and was scheduled to drop in to 

watch a Twist-a-Thon at the PAL Auditorium. 

Cliif Lorbeck to NAC Board 

CHICAGO — Clifford Lorbeck has been 

appointed to fill the vacancy on the board 

of directors of National Ass'n of Concessionaires, 

created by the resignation of 

George Bi-ummett. 

SPECIALLY DESIGNED FOR DRIVE-IN THEATRES 

'Mosquitoes 


cutd ôn^^ it " 

EFfecT/i/e 

tNDOORS 

oUTDOOT^S 

We jfWuiUli FREE oaloîed jjilm i/iaiUnA, caid fialteî, 

ASK FOR FREE SAMPLES. Wr,7e \o fhe ONLY FACTORY OF ITS KIND IN THE U. S. A. 

NAR Trading Corp. off Fla.^ Inc. 

320 northeast 60th street miami 37, Florida 

SE-2 BOXOFFICE :: April 9, 1962

. . Gene 

. . TOMMY 

Theatrevision Inaugural 

In New York, Rochester 

ROCHESTER. N. Y. — Nt-ws wiitcr.s 

talked to images on a .screen and the images 

replied in a press conference that 

took place the other day in the Auditorium 

Theatre to pretest an entertainment 

" 

medium called "Theatrevision. The closedcircuit 

television system by which Rochester 

and New York City simultaneously 

watched the play, "Gideon," was inaugurated 

at the Auditorium. In New York the 

play was presented in the cour.se of its 

current run in the Plymouth Theatre. 

Audiences here saw it on a 15x20-foot 

screen. 

At the trial-run ceremony. Mayor Henry 

E. Gillette said "hello" and a few words to 

Douglas Campbell, who plays the title role 

in "Gideon": to playwright Paddy Chayefsky: 

to Nathan Zucker, head of Dynamic 

Theatre network, owner and operator of 

Theatrevision, and to Arthur Cantor, vicepresident. 

All were seated on the New 

York stage, which was set for a performance. 

The camera showed the full stage 

and moved in for medium shots and closeups. 

The figures in full stage setting were 

life-size and larger in closeups. 

Questions directed to each of the four 

elicited comments on the play itself, on the 

possible future of Theatrevision and on 

technical aspects of the experiment. What 

was said was eclipsed by the technical impact 

of the whole operation. Those present 

concurred that the images were of the 

quality of clearly projected television images, 

though larger, and that the sound 

was satisfactory. 

Mayor Gillette proclaimed Wednesday, 

March 28, the opening day as Theatrevision 

Day, extending a welcome to New York 

critics and theatre personalities. 

Joaquin Murietta Story 

To Be Filmed in Spain 

HOLLYWOOD—"The Firebrand," a biographical 

film of Joaquin Murietta which 

Robert L. Lippert will film as his next lowbudget 

feature for 20th-Pox, will be shot in 

its entirety in Spain, according to the producer. 

Hari-y Spalding has written the 

script for the film which is slated to start 

in about six weeks. 

Lippert is cuiTently making "Air Patrol," 

which Maui-y Dexter is producing and directing 

at Producers Studio here, and also 

has scheduled a spring start for "Gold 

Mountain," based on the Lost Dutchman 

gold mine legend in Arizona. Besides these, 

Lippert will make one more film on his 

present 20th-Pox pact. 

Berlin Festival Retains 

Pam/Joseph for Publicity 

HOLLYWOOD—The firm of Pam Joseph 

& Associates will represent the Berlin Film 

Festival in public relations, according to 

Bert Reisfeld, Festival coordinator in this 

country. A special committee now is screening 

American entries for the Festival, which 

is scheduled for June 22-July 3 in West 

Berlin. 

Pam Joseph will also be at the Festival 

to handle facilities for English-speaking 

journalists, under supervision of Dr. A. 

Bauer, secretary general of the film 

festival. 

CHARLOTTE 

The red carpet was rolled out for Mrs. Kip 

Smiley March 28 when the girls at 

Paramount honored her at a luncheon at 

the Luau restaurant. Mrs. Smiley, who.se 

husband is the new Paramount exchange 

manager, having been transferred here 

from Cincinnati, was presented a corsage 

of red roses, the red rose being the official 

flower of Charlotte. Wives of the office 

manager, salesmen and bookers also were 

guests at the luncheon. The Paramount 

hostesses included Teresa Wilkinson, Mildred 

Hoover, Myrtle Parker, EUein Austin, 

Mrs. Jerry Helms, Mrs. Jack King. Mrs. 

James C. Neil. Mrs. T. A. Talbert, Mrs. 

Yates Pryor, Mrs. Joe Cutrell and Mrs. 

Barney Slaughter jr. 

WOMPI members again acted as hostesses 

at the Carolina Theatre March 22 for 

the press preview opening of "Seven Wonders 

of the World," one of the Cinerama 

series. Hostesses were Betty Beatty. Clarinda 

Craig, Libby Hinson, Hazel Miller, 

Mildred Hoover, Thelma Cupp, Evelyn 

Robinson and Sylvia Lowe. 

The Rev. Lee R. Spencer, pastor of the 

Hawthorne Lane Methodist Church and 

chaplain for the Ass'n of Women of the 

Motion Picture Industry, was the guest 

speaker at the Charlotte WOMPI club's 

March luncheon meeting. He was introduced 

by Mrs. Myrtle D. Parker, association 

president. Committee chairman reports 

were given by Amalie Gantt, service, 

and Mrs. Mack Wess, finance. 

The St. Patrick's Day party given by 

the WOMPI service committee at Green 

Acres Rest Home was a big success. The 

program included a dance routine by Beth 

and Kathy Royster, whose father George 

is a salesman at Universal. Their mother 

Jeanette is employed at Buena Vista Film 

Distributors. Jimmy Hutton, husband of 

Rose Hutton at Columbia, sang several 

Irish songs. Mack Wess, dressed as St. Patrick, 

did an Irish jig. Refreshments of 

punch and green and white cookies were 

served by Ruth Youngblood, Ruby Brooks, 

Mary Klouse. Blanche Carr, Alice Craver, 

Myrtle Parker, Mable Long, Irene Monahan, 

Amalie Gantt, Jeanette Royster, Viola 

Wister and Rose Hutton. 

sef»ef/nG 

Annie Mae Williams, a member of 

WOMPI and former Charlotte correspondent 

for BoxorricE, died Sunday, March 25. 

Services were held here Tuesday, March 

27. Miss Williams was a charter member of 

Charlotte WOMPI. She is survived by her 

mother, Mrs. Rufus Williams, and her 

brother Edgar. 

Thelma Gulp, Warner Bros., is a patient 

at Pre.sbyterian Hospital after undergoing 

minor surgery. She is making satisfactory 

progress and hopes to return to her desk 

soon . 

Jacobs, UA divisional manager, 

spent several days in the local UA exchange. 

Heartfelt sympathy Ls extended to Louise 

Goodson, United Artists, on the recent loss 

of her father. L. A. Punderburk . . . Gene 

Skinner of the Dixie Drive-In Theatres, 

Atlanta, was here this week . . . Johnnie 

Johnston, UA booker, has been confined to 

her home by 

UA cashier, 

flu . . . Josephine Donnelly, 

is a new grandmother. Hei 

grandson is Roy Bryan Stoker. 

Among others, Mrs. Harold Keeler, Linda 

and Richard Breyare, Gene Gregory, Clarinda 

Craig, Nancy Wise, Janet Ingle, Janet 

Floyd. Mildred Warren, Mrs. J. H. Dillon, 

Viola and Emery Wister attended the invitational 

screening of "Judgment at Nuremberg" 

at the Dilworth Theatre March 

29 "Watty" Watson and "Addie" Addison 

jr. . . . 

were in Charlotte a few days in 

connection with the exploitation of "Judgment 

at Nuremberg." 

Nancy Wise, United Artists, and her 

mother spent a weekend in Charleston, S. 

C, visiting the gardens and taking a tour 

of old Charleston. 

Richard Brooks will film "Lord Jim," 

the Joseph Conrad classic for Columbia. 

jCcutoiina. 

. . William 

. . The 

. . The 

. . New 

. . WOMPI 

. . Long 

. . . Ida 

. . . Here 

. , Kay 

and 

. . The 

JACKSONVILLE 

Dernard Levy, new executive liaison officer 

for the southern motion picture theatres 

of AB-PT, arrived here from New 

York for a downstate tour of Florida State 

Theatres properties . . . FST's underwater 

theatre at Weeki Wachee Spring which 

features hourly subterranean ballet shows 

to audiences in a snug-and-dry 400-seat 

auditorium, continues to gain national 

prominence. An interesting story in the 

May issue of "Teen" magazine carries 

Weeki Wachee to youthful readers and 

NBC's Today program, shown locally over 

WFGAs Channel 12 Thursday i5i gave 

national televising to the Weeki Wachee 

attractions. 

Douglas Walker, well-known Columbia 

booker and prominent in Co-WOMPI 

activities, has leased the Ilan Theatre at 

nearby Pernandina from owner Ed Beach. 

Walker's operation of the Ilan began March 

30 . Parker of Charlotte, N. C. 

husband of Mildred Parker, president of 

the national WOMPI Ass'n, spent an evening 

here with Mary Hart, fomier national 

WOMPI vice-president, and her husband 

John Hart, national president of Co- 

WOMPI, while Parker was en route to a 

national Shrine directors convention in 

Miami. 

Filmrow visitors included Sam Strathos 

of Daytona Beach, who operates the Park 

Theatre, Starke: J. C. Kaniaris. San Marco 

Drive-In. St. Augustine Beach: Bob MuUis, 

High Springs; T. E. Bell, New Smyrna 

Beach, and Bill Carroll, Orlando . . . Burial 

services were held here Saturday. March 

_ 

U-H-l 

ARC LAMPS 

with intergrated Lightronic 

Control at no extra cost 

ROY SMITH CO. 

365 Park S> Jacksonville, FloriH 

USE DAAA A D ALL LAMINATED 

KWI¥I#%K DATERSfrSIGNS 

Last Lengar Waterproof Easy to aeon 

AraltakI* Tliiwi«h Yoyr ThMtra SuMr C«- 

ROMAR VIDE CO. cHmicwisc. 

31. for Mrs. Minnie Lee Burton, long an 

active member of the Motion Picture 

Council and the mother-in-law of F^-ed 

Mathis. Paramount manager. 

F. L. "Bill" Alig, 52, owner and operator 

of the Volusia Drive-In at Daytona Beach, 

died of a heart attack in his home there 

March 26. He was well-known in the industry 

and had operated other theatres in 

Waycross. Ga.. and both indoor and drivein 

theatres in the Florida communities of 

Tampa. Plant City, Lakeland and Winter 

Haven. He is survived by his wife, a son, 

and by his father F. L. Alig sr. of Lakeland, 

who was controller of Florida State Theatres 

many years ago. 

. . . 

A WOMPI membership meeting March 

24 was addressed by Frank Blodgett, 

Mary 

Civilian Defense executive 

Booker. 20th-Pox, won the door prize , . . 

Ida Belle Levey. WOMPI service chairman, 

received Jerry Lewis citations of merit from 

the Muscular Dystrophy Ass'n on behalf 

of her organization and the many local 

theatres which participated in the group's 

recent fund drive . . . The next WOMPI 

board meeting is scheduled for April 10 in 

the FST conference room. 

Special WOMPI birthday felicitations 

were extended to Philomena Eckert, Columbia: 

Shirley Gordon. United Artists: 

Betty Healy, FST, and Betty Loop, Dixie 

Drive-In Theatres . Celeste 

Art Linkletter, radio and television entertainer, 

was the guest of honor and speaker 

at a March 27 luncheon in the Roosevelt 

Hotel attended by more than 200 business 

and governmental leaders of the city. Linkletter 

came here to attend a meeting of Blackshear. Ga. . WOMPI members 

Crawford and her husband have moved to 

the directors of the Royal Crown Cola Co. are Edwina Ray. FST: Carol House. 20thand 

to observe operations of the firm's Pox, and Linda Griffin, United Artists. 

bottling plant. When he arrived here, a 

huge throng of parents and 

A fine tribute to the 

children were 

WOMPI organization 

waiting for Linkletter at Imeson 

was received by President 

Airport 

Anne Dillon 

and Lithona Rozier, current Gator Bowl 

from William A. Ruth, prominent business 

queen, presented him with man 

a two-foot 

and a leader of the Heart Ass'n. 

long 

He 

alligator. 

said, in part: "The WOMPI reputation in 

fund raising is widely known but this is 

the first time we have had occasion to 

observe and admire your work. The tireless 

efforts and outstanding initiative of 

WOMPI in the Heart Ass'n drive are 

deserving of the highest commendation. 

On behalf of the Heart Ass'n board of 

directors and executive committee. I express 

our sincere thanks for all the work 

" 

that WOMPIs have done. 

The Florida Theatre's motion picture 

screen went on the fly to permit stage 

presentations April 4, 5 of Meredith Willson's 

touring production of "The Music 

Man" . screen version of Beethoven's 

opera, "Fidelio," a Germanmade 

film, was presented by Manager Al 

Hildreth of the San Marco Art Theatre 

under sponsorship of the Friday Musicale. 

C. H. "Danny" Deaver, manager of the 

Town and Counti-y. had a strong advance 

exploitation campaign for his showings 

of "The Children's Hour". . runs 

continued for "Cinerama Holiday" at the 

" 

Five Points and "Sweet Bird of Youth at 

the Center . only new downtown 

first-run openings were of "The Outsider" 

at the Florida and the double-billing of 

"Last of the 'Vikings" and "Desert Warrior" 

at the Imperial. 

The Motion Picture Charity Club of Florida, 

which maintains clubi-ooms in the 

local Seminole Hotel for its rapidly expanding 

membership, has announced a 

membership drive under the leadership of 

President W. A. "Bill" McClure and with 

all members of the board of directors serving 

on the membership committee. A sliding 

scale of reasonable dues, based on each 

member's annual wage, is one of the main 

incentives for joining the club. McClure 

stated. Dues were payable beginning April 

1. MPCC provides an interesting round of 

annual social activities for its members and 

gives them an opportunity for individual 

and group participation in a worthwhile 

charity, the Blind Children's Foundation, 

which is financed solely by MPCC. 

Jane Davis, FST newspaper ad writer, 

came up with the idea of promoting a "motion 

i)icture of the month" on the front 

cover of the monthly "WOMPI Bulletin." 

"Lover Come Back" was featui'ed in February 

and "Four Horsemen of the Apocalypse" 

in March. Jane said. "We need more 

enthusiasm among our own Filmrow people 

for the outstanding entertainment 

product we are providing for the public." 

Bonnie Dixon, former WOMPI. and Richard 

Lewis. 20th-Fox booker, are planning 

a June wedding . . . Jackie Hess. WOMPI 

honorary member at Columbia, has returned 

to her desk after a recent illness 

Belle Levey. United Artists, reported 

that WOMPIs donated 142 hours 

of service to the Heart Ass'n during February 

. Tomlinson. Edgewood concessions 

worker and Lee High student, is a 

transfer from a girls' school in Switzerland. 

Her father is an oil company pathologist 

in Saudi Arabia. 

Newly welcomed into WOMPI membership 

are Edwina Ray. FST home office: 

Linda Griffin, United Artists; and Carol 

House, 20th-Pox . next WOMPI 

board meeting has been set for 5:15 p.m., 

April 10, in the FST conference room. 

Harry Clark, Allied Artists salesman, and 

Ed Bledsoe, Universal salesman, were both 

calling on exhibitors in the Miami area 

for appearances in stage performances 

of "Prescription: Murder" at the 

Armory were stars Joseph Gotten, Thomas 

Mitchell, Agnes Moorehead and Patricia 

Medina. 

AA Will Distribute 'Rider/ 

Phoenix Films Production 

LOS ANGELES—Allied Artists announced 

it has acquired world distribution 

rights to Phoenix Film Studios' "Rider on 

a Dead Horse." an outdoor drama. 

John Vivyan. Lisa Lu. Bruce Gordon and 

Kevin Hagen head the cast of the film, 

directed by Herb Strock from a screenplay 

by Stephen Longstreet based on a story by 

James Edmiston. Jules Schwartz and 

Kenneth Altose, Phoenix toppers, were 

executive producer and producer, respectively. 

WB Signs Henry Mancini 

For 'Wine-Roses' Score 

HOLLYWOOD—Henry Mancini has been 

set to compose the musical score for "Days 

of Wine and Roses." Warner Bros, film 

starring Jack Lemmon and Lee Remick. 

Mancini recently scored "Experiment in 

" 

Terror was nominated for an Oscar 

for his song. "Moon River," from "Breakfast 

at Tiffany's." 

SE-4 BOXOFFICE April 9, 1962

. . . Margaret 

— 

. . Lorene 

. . Howard 

. . Louise 

. . 

'South Seas' 400 Tops 

Solid Memphis Week 

MEMPHIS — The first week of Cinerama's 

South Seas Adventure" did 400 per 

cent of average at the Palace Theatre to 

set the pace for Memphis first runs. The 

State Theatre had twice average attendance 

with "The Outsider." 


Molco Lover Come Bock (U-l), 5th wk 150 

Palace— South Seas Adventure (Cinerama) 400 

Ploza The Four Horsemen of the Apocolypse 

(MGM) 100 

Stotc—The Outsider (U-i) 200 

Strond A View From the Bridge (Cont'l) 100 

Warner—Walk on the Wild Side (Col), 2nd wk. 150 

MEMPHIS 

V K. King, owner, said that the Dixie 

Drive-in, Searcy. Ark., went into weekend 

operation March 30 and will hit a fulltime 

schedule April 22 . 

Nicholson, 

Paramount exchange manager, held 

a sneak preview of the Paramount film, 

"Escape Pi-om Zahrain" at the Park Theatre 

March 28. 

Drive-in openings: White River. Batesville. 

Ark.. March 30: Ozark. Harrison. Ark., 

March 30; Lake, Sardis, Miss., March 29: 

Maurice Bass, owner, Skyvue, Jackson. 

Tenn.. April 4: Twilight, Bruce, Miss., for 

weekend operatioiis, April 6: J. U. Burton, 

owner. Lake. Wynnbmg. Tenn.. March 30; 

H. B. Palmer, owner. South Twin. Paducah, 

Ky., April 1, and W. C. Schmidt, owner, 

Arrow, Steelville, Mo., April 4. 

Amelia Ellis, who owns and operates the 

Ellis Drive-In, Millington, is up and around 

after eight weeks in a Memphis hospital. 

Miss Ellis is well on the road to recovery 

Dukes, Malco Theatres, Is in 

Methodist hospital recovering from a 

broken hip . Stephens of Air Dispatch 

is recovering from an illness in St. 

Joseph's Hospital. 

Leon Rountree, Holly, Holly Springs, and 

T. E. 'Williams, Tyson, Clarksdale, were in 

Memphis from Mississippi . Mask, 

Luez. Bolivar, was in Memphis booking . 

Gordon Hutchins. 64 Drive-In. Russellville. 

and John Staples, Carolyn, Piggott, 

were among visiting Arkansas exhibitors. 

WOMPI members had a spaghetti dinner 

in the Continental Baking Co.'s hostess 

room. Hostesses were Jesse Rae Lucy. Leone 

Cooper and Juanita Hamblin . . . Lurlene 

Carothers, 'WOMPI service chairman, 

has received a certificate for 35 hours of 

service to the March of Dimes . . . 'Ways 

and means 'WOMPI chairman Bonnie 

Steward announced that plans are being 

made to sponsor a 'WOMPI Academy 

Awards contest. Forms for taking part are 

available at the film exchanges. 

'Airborne' to Pctrade 

HOLLYWOOD — "Airborne," an 85- 

minute feature produced by Art Diamond, 

former booker, has been optioned for release 

by Parade, although Diamond says 

he is seeking a major distribution deal. 

The film, dealing with the 82nd Airborne 

Division, was shot on a 16-day schedule at 

Ft. Bragg on a $90,000 budget, and stars 

Diamond's son Robert. James Landis wrote 

the 

script. 

Look to MASSEY SEATING 

IVIAIvIvJEjIL 

Ask about our liberal 

trade-in plan on your 

old 

seating. 

Seating Company*^ 

100 Taylor Street, Nashville, Tenn—Tel CHapel 2-2561 

MANUFACTURERS;—Foam Rubber 4 Spring Cushions, Back & Seat Covers. 

DISTRIBUTORS:—Upholstery Fabrics and General Seating Supplies. 

BOXOFFICE April 9, 1962 SE-5

. . 

ATLANTA 

The Atlanta Better Films Council held a 

hat style show for their members and 

friends at the Atlanta Federal Savings & 

Loan Co. March 29. The spring chapeaux 

were sold to help finance club projects. 

The Martin circuit sold the President 

Theatre. Manchester, to H. R. Richards. 

The Tom Jones Agency will handle all 

booking and buying for this theatre . 

J. D. Houslcy. Dixie Lee Drive-In. Lenoir 

City, Tenn., is recuperating after a two- 

Arc Carbons 

^tanda/id &^ ike 

IVoAid 




in America's Leading Theatres

. . Gene 

. . Bob 

. . Don 

. . Mr. 

. . 

. . 

NEW ORLEANS 

Lo- 

shown with the new 

arc follow spotlight recently installed 

at the Gordon Theatre, Baton Rouge, 

La. 

NEW ARC SPOT—Joe Beasley, 

cal 540. lATSE, is 

Plato Skouras Points Out 

Challenge in 'Assisi' 

MINNEAPOLIS—Trying to 

do the right 

thing i.s much better than doing nothing, 

Plato Skouras. producer of "Francis of 

Assisi." points out in a letter to Mother 

Mary Jude of the Villa Maria Academy at 

Prontenac, Mimi.. which was published in 

the Wanderer, Catholic publication of 

this diocese. 

Mother Mary Jude had written Skouras 

praising him for making the "inspiring" 

film. 

Pointing out that about 90 per cent of 

the Catholic press supported "Francis of 

Assisi," he said the film did not do the 

business of "Song of Bernadette" in this 

country and felt the Catholic clergy was 

responsible in part for this, along with 

weaknesses in the picture. He urged people, 

clergy and laymen, who are interested 

in the triumph of the spiritual way of life, 

as contrasted with the material, to write 

film producers and the press in support of 

honestly made productions such as "Francis 

of Assisi," even though they may not 

be perfect. 

The business manager of the Wanderer 

is Kay Farkas, who is active in supporting 

all types of good films. 

Rawitch, Livingston Move 

To New Industry Posts 

VAN NUYS, CALIF.—Bernard Rawitch, 

formerly with Statewide Theatres, has 

been named managing director for the 

Panorama Theatre, Panorama City. 

Rawitch replaces Stan Livingston, who 

has resigned to accept the position of general 

manager for Holiday Theatres, the 

newest circuit in Southern California. Holiday 

is the property of Jack Grossman and 

associates. 

Donahue, Mills Teen Choices 

HOLLYWOOD—Troy Donahue and Hayley 

Mills were voted by teenagers a,s 

"favoi-ite movie performers of the past 

year" for their roles in "Parrish" and 

"Parent Trap." according to a ballot conducted 

by Teen magazine. 

^r. and Mrs. Harry Thomas ol the Gulf 

States personnel week-ended at Beaumont 

. Goodman of UA and Joe 

.'-liver and Louise Oubre of 20th-Fox confirrcd 

at the Gulf States office in Mc- 

Comb . Ragsdalc. assistant at Loews 

State, became father of a baby daughlrr 

named Faith. 

Joseph Cotten, Thoma.s Mitchell and 

Agnes Moorehead were due in a Municipal 

Auditorium presentation April 17, 18. Nelson 

Eddy was singing at the Roosevelt. 

George Bruno, who helps to keep activities 

himiming at the F. F. Goodrow 

exchange, was home a couple of days suffering 

with bronchitis . and Mrs. 

Pa-se Baker attended the funeral of M. H. 

Brandon in Memphis . Kay, chief of 

Don Kay Enterprises, planed to Atlanta 

for a week, while Floyd Harvey jr., was on 

a trek to Little Rock and Memphis. 

Barney Woolner was back at his desk at 

Woolner Pictures offices here after a trek 

to Jacksonville and Miami. Lawrence Woolner 

returned from a swing through the 

east and midwest and in Canada. The Woolners' 

interest these days are the many openings 

of "Plight of the Lost Balloon" . 

Jim Frew, Continental Distributing, Atlanta, 

was joined here by Carl Peppercorn 

from the home office in New York . 

Catherine D'Alfonso. Warner head cashier, 

and her husband Anthony attended the 

wedding of Catherine's daughter Jean Tanner 

and Ed Baxley in Atlanta. 

Transway items: J. G. Broggi, buyer and 

booker for the Ritz Drive-In. Lucedale. 

Miss., reported a reopening on May 6 is 

scheduled. The owner is S. L. Graham, who 

also operates the indoor Ritz there . . . 

Lee Gaudet who held the reins at the Cox. 

Pierre Park, for a short time, found business 

not up to par so he closed the theatre 

Ail 

IT'S 

the 

DIFFERENT! 

. . . A. L. Royal reopened the Meridian 

I 

Miss. Drive-In. 

I 

Among Fihnrow callers were Fred T. Mc- 

Ltndon, head of the McLendon circuit 

Union Springs. Ala.: Doyle Maynard. 

Natchitoches; Jim Davis of W. P. Straub's 

theatres in Wiggins, MLss.; Mrs. O. J. Barre. 

Luling; Anna Molzon, Royal at Norco; 

Frank Olah jr., Star at Albany; T. G 

Solomon, Jim DeNeve and Ed Delaney ol 

Gulf States, McComb; Alex A.shy, Delta 

at Oakdale; Mrs. Aubrey Lasseigne, Arcade 

at Patterson and St. Mary's Drive-In 

at Berwick: Paul Brunet. local Dixie; Pic 

Mosely. Picayune theatres; Claude Bourgeois, 

Biloxi, and Prank Pa.squa. Pasqua 

Theatre, Gonzales. 

The screen lighting of the Joy Drive-In 

at Minden has been adjusted by installation 

of a pair of Strong 135 lamps furnished 

by Hodges Theatre Supply. The drive-in is 

one of Bill Cobb's string of theatres in 

Louisiana. H. J. Ballam, Hodges field engineer, 

John Cadwell. 

was on the job . . . Hodges manager, called at theatres in Oakdale 

and towns in that vicinity . . . Paul 

Back, new Buena Vista salesman, started 

work Monday i2) in the job vacated by 

Floyd Harvey jr., who has been with Don 

Kay Enterprises since early January. Douglas 

Desch, BV southwestern district reprepresentative, 

accompanied Back to New 

Orleans. 

Two Investigators from the city council 

rt ported they found nofning obscene in 

"Walk on the Wild Side," which did a 

terrific business in its first week at the 

RKO Orpheum, nudging the $25,000 week 

of "The Guns of Navarone" in 1961. 

"A Child Is Waiting." a UA release, is 

the story of a mentally retarded youngster 

who brings a crisis in the lives of all concerned 

with him. 

ITS GREAT! 

IT'LL MAKE YOUR 'OFF NIGHT' 

BIG OR YOUR BIG NIGHT - - - 

BIGGER! 

GUARANTEED! 

PAUL WYLIE ASSOCIATE 

Phone WAlnut 8-5832 P. O. Box 158 

JOHNSON CITY, TENNESSEE 

WYLIE 

A 

Also "BAKER'S" 

LUCKY or BINGO 

BOXOFFICE April 9, 1962 SE-7

" 

he 

and 

Classification, Oscar Nominee Ads 

Frowned On by Producer Dore Schary 

By RAYMOND LOWERY 

CHAPEL HILL. N. 

C.—Doie Schary disclosed 

at a news conference here that he 

has two new works in progress. Both are 

plays, although one will appear first as a 

book of personal reminiscences. 

Broadway audiences are seeking out 

musicals as a relief from the plays of bitterness 

and decay, according to Schary. 

but staging a successful musical is "very 

tough." 

Movies have improved, he feels. "Television 

forced them to improve." he said, 

"just as sound forced them to improve." 

He added that the outstanding foreign pictures 

are having an effect on moviegoing 

and moviemaking in America. 

Schary said he was opposed to the classification 

of movies, not only by legislative 

edict, but by the producers and exhibitors 

as well. He explained he distrusted "the 

hustlers" who play up the "adults only" 

tag in theii- advertising. 

As for the Academy Awards, they have 

been "scandalized by advertising and 

hustling." Schary maintained. He admired 

actor George C. Scott for trying to withdraw 

his name from nomination as best 

actor in a supporting role. 

"It took a lot of courage." said Schary. 

"but I don't know what effect it will have." 

Would he advertise for an award? 

"When Sunrise at Campobello' received 

two nominations. I took out one ad." he 

said, "just as a favor to my agent." Schary 

won an award for "Boys Town." 

Schary's book, based on his family lof 

Newark. N. J.i and set in the period of 

1916-24. will be published by Random 

House in October. This work, titled "For 

Special Occasions," is expected to reach 

Broadway as a play with music, either next 

season or the one to follow. 

The second play— it has a Hollywood 

background and is untitled as yet—will be 

concerned with the breakup of the large 

movie studios in the 1950s and the influence 

of power in the industry. 

"It will be kind of critical." he said. 

"and kind of favorable." 

Schai-y, a former production chief for 

SE-8 

seticfine 

Ihc RKO and MGM studios, turned to the 

legitimate theatre a few years ago and 

i 

achieved fame as a playwright "Sunrise 

I 

at Campobello" director i"The Unsinkable 

Molly Brown" >. 

Recently he was artist-in-residence 

at the University of North Carolina's department 

of dramatic art. Students and 

faculty reported he introduced vigor and 

excitement into the departmental agency 

of the famed Carolina Playmakers. 

With dignity and an easy manner, he 

commented Friday on a wide variety of 

topics pertaining to the entertainment 

world. He said he preferred the theatre to 

n.olion pictures because "in the theatre 

one is more closely identified with his work. 

"One reason I left Hollywood is that I 

wanted to get away from judgment by a 

board of directors. I told the studio iMGMi 

I wanted to leave in a year, but I left before 

the year was up. I was fired." 

This was a time of upheaval at MGM. 

The late Louis B. Mayer was removed before 

the axe fell on Schary. 

So I went to Europe with the family 

to decide what to do." he continued, "and 

my decision was to enter the theatre." 

Dors he hope to write another "Sunrise 

at Campobello?" 

"You can catch lightning in a bottle just 

once, said. "But I'm still interested in 

biography." 

Schary deplored the "obscenity and pornography" 

in many of the plays on and 

off Broadway today. But he could see a 

reason, if not an excuse, for it. 

"The curious kind of shadow under which 

we have all been living, and which the 

young feel more deeply than others," he 

said, "is reflected in the present-day theatre. 

The theatre always reflects the world 

in which it exists, as do the movies and our 

novels and stories." 

Fear and instability, he said, are characteristic 

of our time: "Our young people 

have lived only in an atmosphere of tension 

and trouble, under the shadow of the 

atomic cloud." 

This has resulted in a breakdown in our 

basic moral standard. "I don't mean by 

D 2 yeors for $5 D 

D Remittonce Enclosed D Send Invoice 

THEATRE 

STREET ADDRESS 

1 yeor for $3 D 3 ycors for $7 

TOWN ZONE STATE 

NAME 

POSITION 

^^^^THE NATIONAL FILM WEEKLY 52 Issues a year 

825 Van Brunf Blvd., Kansas City 24, Mo. 

Cashier Sews on Button 

For Loew's 'Customer' 

Syracuse—Arthur Ijcvey, who will be 

managing: director of Loew's Hotels' 

first auto inn, the Howard Johnson 

Motor Lodge in New York City, was 

here recently to meet Loew's Manager 

Sam Oilman. 

Levey was standing outside the theatre 

when a button dropped off his 

coat. Cashier Emily Cecconi was just 

going off duty and spied him standing 

there with the button in his hand. She 

took him into the lobby and sewed on 

the button. The cashier didn't know 

him from Adam, even if he was better 

dressed. 

The Loew-Down commended it as 

"an example of customer-relations in 

action." and sent congratulations. 

that the Victorian standards, but such 

things as are reflected in our quiz scandals, 

the business and government .scandals, 

and the wilful cheating we do in oui- income 

tax preparation." 

"The bitterness of much of our playwriting 

is a bit alai-ming." he said. The 

theme in these work.s— that the ability 

of man is an illusion—he said he could understand. 

He could understand why it had 

taken root. "But although I agree with the 

disease. he said, "I don't agree with the 

" 

conclusion, their prescription. Man aspires 

to more. There is an incorruptible man!" 

"But the theatre will recover from its 

present troubles." he added. "It will recover 

because people who love the theatre will 

fight for it; playwrights who love it will 

write compelling plays and an audience 

who loves it will support it." 

Asked for his opinion of the hard-hitting 

Bosley Crowther biography of Louis B. 

Mayer, Schary said he felt Crowther was 

"a little harsh." 

"Bosley is a good, honest reporter," he 

said. "But his account wasn't well balanced, 

and I told him so. Mayer did some 

deplorable things, of coui-se. But he built 

up something that served as a pattern for 

the whole industry—the big studio and the 

star s.vstem—and that was extraordinary." 

New Concession Building 

ERIE. PA.—When the Lawrence Park 

Drive-In, a Blatt Bros. Theatres operation, 

opens for the 1962 season, it will have an 

all-new concession building on the site of 

the former structure. The new building, of 

concrete block and glass, will measure 80x40 

feet, or twice the size of the former buildin?. 

Western Automatic of Buffalo, managing 

the concession here, operates all the 

Blatt circuit concessions, indoor and outdoor. 

The new Lawrence Park Drive-In 

concession will be a self-service or cafeteria-type 

operation. 

Award to Drive-In Preacher 

SPRINGFIELD — The Rev. Kay M 

Glaesner. pastor of the St. John's Evangelical 

Lutheran Church, has been given 

the Freedom Award for a sermon he delivered 

last summer in Chakeres' Melody 

Crui.se-In drive-in. The .semion was entitled 

"From Musket to Rocket." 


. . . Lester 

. . 

EL PASO 

gill T. Bohling of the Capri Theatre and 

the Times and Herald-Post, local 

dailies, hosted carrier boys at a special 

performance of "Cinerama Holiday" . 

C. H. Crenshaw and wife were going over 

arrangements witli Joe Birdwell of El 

Paso Theatre Equipment & Service Co. for 

the opening of their Lyric Drive-In at 

Balmorhea. 

Ed Brinn of the MGM exchange at 

Denver called on local theatre managers 

and projectionists while here on a vacation 

H. Dollison, who owns several 

drive-ins in New Mexico and the North 

Loop here, conferred with Dan Negovan, 

manager of the North Loop. 

Joe Birdwell reports he has been appointed 

representative in western Texas, 

Arizona and Mexico for Strong Electric 

Corp. His El Paso Theatre Equipment & 

Service Co. is an advertiser in the Modern 

Theatre section of Boxoffice . . . Anii- 

Margret was here March 30 plugging the 

April 4 "State Pair" premiere at the Plaza 

Theatre. She is a staj- in the 20th-Fox 

musical. She was greeted by councilman 

Ted Bender at the airport and presented a 

western outfit from the local Del Norte 

luncheon for her at the Hilton. 

"Question 7" opened at the Valley Theatre 

managed by Ruben Calderon jr. . . . 

Thinking Out Loud, the citizens corner in 

the El Paso Herald-Post devoted to airing 

public opinions, has brought this information 

to readers concerning the recent film 

ratings published by the women's department 

of the Chamber of Commerce. Mrs. 

Virginia Clare writes: "I'm confused and 

disappointed. When the Herald-Post began 

the Movie Ratings coliunn recently, I 

thought what help this would be, but now 

I realize it won't! Wanting to know which 

were wholesome family movies, I tui'ned to 

the ratings one evening and saw that 

'Flower Dnim Song' was rated adult entertainment 

only, whUe 'Teenage Millionaire' 

was rated for the family. Thinking this 

sounded strange, I consulted Parent's 

Magazine and read: 'Flower Drum Song' 

excellent, Family Medal, while 'Teenage 

Millionaire' had this remark: 'Shoddy film 

obviously made to sell recordings, some excruciatingly 

vulgar scenes.' I would like to 

know where the committee from the 

Chamber of Commerce gets its information, 

and how can opinioiis be so different? Your 

idea of the movie review is fine, but if 

readers cannot trust the results, I believe 

it does more harm than good." 

Joe Racine Ass't Manager 

WORCESTER—Joe Racine has been 

named assistant manager of Loew's Poll 

Theatre, 

Vigorous Demand for Fair Reviews 

Published by Tulsa's Earl Snyder 

TULSA Earl Snyder, who operates the 

Orpheum Theatre and Sand Springs, 

Apache and Bellaire drive-ins, appealed 

to "citizens of Tulsa " to join him and his 

managers in urging the newspapers to provide 

honest and true reviews of motion 

pictures. 

His appeal, appearing in a two-column, 

11 -inch all-type ad in the Tulsa World, 

was made in answer to what he called "unjust 

and irresponsible" accusations, made 

in a letter by the president of a parents 

group which was published in Wheat's 

Field, a column by Chuck Wheat, by the 

World against "Walk on the Wild Side." 

Snyder's ad contended that Wheat's 

discussion of the film is personal opinion 

and fails to give a true analysis of the film. 

After pointing out that both the letter 

and Wheat's "review" condemn "Walk on 

the Wild Side" and the theatres playing it, 

the Snyder ad continues: 

"Too often of late this has happened 

without the theatres making a reply, simply 

because of the tremendous cost involved 

in buymg space in the paper to do so. But 

there comes a time when one can no longer 

ignore unjust and irresponsible accusations. 

"We feel sure that the letter written by 

the Tulsa w-oman indicating she feels it is 

her duly and desire to be a guardian of 

the American public was sincere in every 

way. But she apparently wrote this letter 

before the picture appeared on the Tulsa 

screen. Prom her reference to the story, it 

appears she had read the book but had 

not seen the pictm'e before writing her 

letter of condemnation. 

"As to the columnist, we are sure he gave 

you his honest opinion of 'WALK ON THE 

WILD SIDE.' But it was his personal 

opinion, to which he is certainly entitled. 

But it still does not give the public an 

honest and true review of the picture. The 

point we make is that it isn't the duty or 

obligation of a few individuals who never 

attend the movies to dictate what the 

American public Can see or Not see. Nor 

should a columnist expect the public to rely 

on his recommendation. Everyone has a 

mind of his own. and has his ow-n likes and 

dislikes for different things and should be 

allowed the privilege of choosing for himself. 

"We feel it is a moral obligation of the 

theatre management to let the public know 

what type of film is being offered on the 

screens so that you may choose freely for 

yourself whether you desire to see a 

particular movie. We also feel that Saturday 

afternoons should be the time when 

children may attend the movies if they so 

desire. It has always been the policy of 

the Orpheum Theatre, when playing a 

movie strictly for adults, to have a special 

children's show on Saturday afternoons. 

Many times it has been extremely costly 

for the theatre to do this—especially for a 

one time showing. But we feel this is an 

important service to our patrons to provide 

children's fare on Saturday afternoon. Yet. 

you never see an article in the paper commending 

the theatre for doing this. Nor do 

you receive any notice of these shows except 

through the advertisements which are paid 

for by the theatre. 

"We think that the columnist and the 

individual are sincere but instead of writing 

letters without facts, or giving personal 

opinion review, they should give you a 

complete review- of the picture so you may 

choose for yourself whether to see it, or 

let your children see it. 

" 'Walk on the Wild Side' is definitely 

a picture for adults. This we have been 

stating—not once— but two and three times 

in each of our ads. 

"As for the reference to 'lesbian' in the 

picture you can thank the newspaper 

columnist and the Tulsa woman's letter for 

knowing about this. This is not referred 

to in any way in the movie. Even the 

adults who have seen the picture have 

stated they did not know about this before 

reading the Friday morning new^spaper 

article. We now wonder which is the most 

'harmful'— the newspaper article or the 

movie? Thank you for your kind support 

of oui- theatres. We ask that you join with 

us in urging the newspapers to inform you 

properly of the motion pictures of today." 

"Lisa" has been chosen as the final title 

for 20th-Fox's "The Inspector." 

E for sPEcrAL Showtntutslup 

TRAILERS 

nOTIDIIPICTiESEIIIEEGi. 

125 HYDE ST. SAN FRANCISCO (2). CALIF. 

EL PASO THEATRE 

EQUIPMENT & SERVICE COMPANY 

2804 Cotnip St. Phone LY 8-0884 

El Poso, Texos 

Notional ond Lorroinc Carbons 

Peerless Mognorc, Strong 135 

ond U.H.I. Projection Arc Lomps 

JoflflOOi^ 

THEATRE SUPPLY CO., Oklahoma City— 

Large Core 

Oklohomo—OKLAHOMA 


CE 6-8691 

BOONTON, N. J. E''«"'y DUtributed .' 

-' MAXIMUM LIGHT 

Texos—MODERN SALES & SERVICE, INC., 2200 Young St , 

Dallas 

— Riverside 7-3191 

TEXAS PROJECTOR CARBON, Doilos— Ri»crs.de 1 3807 

BOXOFFICE April 9, 1962 SW-1

C 

, 

— 

. . Fred 

. . Virginia 

Sue Benningfield Still fbe 'Heart' DALLAS 

Of Dallas' Ever -Changing Filmrow 

DA I J IAS—The Dallas film center may be 

spreading geographically but thanks to 122 

pounds of pulchritude, 

it enjoys a 

closer relationship 

than ever before. 

Situated in what 

formerly was the 

"heart of Filmrow" is 

the office of the 

Texas Council of Motion 

Picture Organizations 

I O M P O > 

which for the past 11 

Sue Benningfield 

years has been the 

official spokesman 

for the motion 

picture industry in the Southwest. Active 

in the offices of Texas COMPO for ten of 

these 11 years has been Sue Bemiingfield. 

secretary to Kyle Rorex. executive director. 

As COMPO acts as a clearing house and 

information bureau for exhibition and distribution 

as well as the public. Sue's responsibilities 

are not only diversified but 

unique. In addition to handling the secretarial 

duties for Texas COMPO, she also 

assists Rorex with research, special campaigns, 

publicity, etc. 

It is not an easy task to keep account of 

WHt IHtK irS A DRIVE-IN 



MERCHANT ADS 



mj S>. Woboik 

rILMACK Chi

. . and 

. . over 

. . distribution 

by 

Blind Center Kitchen 

Equipped by WOMPI 

DALLAS—The Women of the Motion 

Picture Industry of Dallas has equipped the 

kitchen at the building for the Dallas 

Service for Blind Childn-n. which is being 

constructed by Variety Tent 17. The kitchen 

is done in natural birch, with Formica 

counter top and four-inch splashboard, 

double sink, waste disposal, stainless steel 

kitchen hood with fan and light. The 

kitchen also has a GE cooking top with 

built-in oven, a Rcfco. built-in refrigerator 

with freezer compartment and ice-maker. 

There are lights beneath the upper cabinets, 

vinyl floor covering and a revolving 

kitchen ventilator. 

The kitchen is in the center of the building, 

making it acce.ssible to the office 

staff and working area. It is adjacent to 

the auditorium, where it will be a stepsaver 

for the committee in charge of dedication 

services and other group meetings in 

the building. 

WILL LAST MANY YEARS 

This is only one of the WOMPI service 

projects this year but it is the one which 

will be of service for the greatest number 

of years. Among other projects. WOMPIs 

are making surgical dressings for the 

American Cancer Society, a project which 

takes many steps of preparation before the 

finished dressing is ready to be turned over 

to the office for distribution to the patients. 

WOMPIs meet each Wednesday night and 

stuff Cancer Cmsade kits for the National 

Health Agencies in preparation for the 

annual fund-raising campaign. Members 

are block workers for the Heart Fund 

drive; during the March of Dimes drive, 

they collected funds at the Baker Hotel. 

During the State Fair, WOMPIs manned 

the booth selling merchandise which had 

been made at the Dallas Light House for 

the Blind. A check was given to the Carla 

victims relief fund, and food baskets were 

made at the various offices and delivered 

by the WOMPI members. 

STUFFING HOSPITAL TOYS 

Another of their projects is the stuffing 

of toys for the Texas Crippled Children's 

Hospital. Members and friends save discarded 

nylon ho.se and these are sterilized, 

then cut into small pieces used for the 

stuffing of the toys, making them easily 

handled, and durable for many washings 

in the washing machines. 

Not only do these representatives of our 

motion picture industi-y contribute their 

time and efforts for the many charitable 

agencies, they assist in many ways to aid 

the growth and development of our industry. 

The girls serve as beautiful and 

gracious hostesses at the premieres of our 

roadshow attractions, they sell souvenir 

books at the roadshow engagements, they 

screen favorable pictures for invitational 

screenings to encourage better publicity for 

the pictures worthy of good clean word of 

mouth advertising. They help with the addressing 

of envelopes for the invitational 

screenings of the roadshow attractions and 

assist the Variety Club. Texas Drive-In 

Theatre Owners conventions and other industry 

projects on which they are called 

upon to help. 

Michael du Pont makes his film debut 

in Allied Artists' "Hands of a Stranger." 

Dallas Group Seeks to Extend Bar 

On Youths at Adults-Only Films 

DALLAS—The warning given to theatremen 

at the Texas Drive-In Theatre Ass'n 

convention in February by Mayor Earle 

Cabell to curb what he called "unrepressed 

sex . out-and-out trash" in films. 

words which the theatre operators firmly 

resented, still is echoing around the city. 

There has been little talk about censor- 

.ship: in fact, no such discussion has 

reached public attention, but .several 

groups have propo.sed different foiTns of 

classification. 

The latest move triggered by the mayor's 

words, which were protested in a resolution 

by the drive-in operators, is the organization 

by a group of citizens headed by 

Herschel Forrester. foiTner SMU football 

player, and Thomas Byrne jr.. realtor, of 

the Citizens Committee for Decent Movies 

to seek ways to bar children and young 

people from entering theatres show-ing 

"adult" pictures. 

Dallas exhibitors said the group had 

made no contact with them. They saw no 

rea.son for the organization since they 

have been barring youngsters from "adult 

only" pictures for some time. 

FIRST APPEARANCE MARCH 29 

The group made its first public appearance 

Thuisday (March 29 1 issuing a 

three-page letter to prospective members. 

In the letter, the group expressed a "growing 

concern . those movies that are 

sordid and degrading, and their influence 

on the youth of our community. The committee 

believes that a society has the right 

to protect itself from a possible detrimental 

influence." 

Members of the citizens group, which includes 

lawyers, football players and 

housewives, said that censorship of the 

movies is not their intention. Instead, their 

aim is to appeal to theatre owners to keep 

young people from viewing unsuitable 

films. 

"We're not looking for censorship—that's 

out." Byrne said. "We would like a voluntary 

classification system within the movie 

industry. We realize there are adult movies 

—but we would like adults only to attend 

them." 

OUTLINED OBJECTIVES 

In their solicitation letter, the members 

of the group set out the broad objective of 

providing "a better moral climate for the 

young people of the community through 

action to assure protection from exposure 

to movies in theatres, on TV and related 

advertising that may have an adverse effect 

on their moral development." 

Four specific objectives of the group were 

listed in the letter as "a program to improve 

the caliber of movies and movie advertising, 

encourage self-appraisal by the 

motion picture industry and its respon.sibility 

to the community, to create more 

parental concern, and to enlist .support of 

its program from existing organizations. 

The citizeiK committee proposed a fivepoint 

program to reach the.se goals. 

The five points include: 

1. "The . of literature to 

create awareness of the problem and the 

iniperalivc need for immediate corrective 

actinn. 

2. "An organization of volunteer 

workers to seek the help of other civic 

groups and individuals in the forni of letters 

and personal contact with theatre 

owners, motion picture indu.stry executives, 

editors, city officials and others: and preferential 

consideration for motion picture 

exhibitors who cooperate. 

3. "Contact local newspapers to obtain 

more favorable reviews and publicity for 

decent movies and minimal news treatment 

for degrading movies such as those condemned 

by the Legion of Decency . . . and 

to encourage daily publication of motion 

picture directories with the Motion Picture 

Review Board cla,ssification for every 

picture. 

"A bureau oppor- 

4. speakers to solicit 

tunities for talks on this subject. 

5. "Contact . . . theatre owners to .solicit 

their voluntary cooperation and to encourage 

them to .show more family-type 

films: discontinue adult-type movie trailers 

at family-type movies; return to the 

standards of the original production code: 

authorize the Motion Picture Review 

Board to make recommendations for deleting 

offensive scenes; refuse admittance to 

persons under 18 at all 'adults only' 

movies; place 'adults only' on marquees for 

all movies in this classification: keep all 

movie advertising within the bounds of 

taste and truth: and to include the MPRB 

cla^'Sification in all movie advertising. 

"The citizens committee believes that 

motion picture producers and exhibitors 

have a responsibility to produce and show 

movies that will have an influence for 

good," the letter stated. "The committee 

deplores and condemns all movies that 

contain overt obscenity, overemphasis of 

sex in any aspect and portrayals of shocking 

juvenile delinquency. 

"On the other hand, the committee 

strongly urges community .support of decent 

movies and the exhibitors who show them." 

Byrne said that his group hopes to 

achieve wide support in asking for more 

"family-type" films for theatres in Dallas. 

"We would like to work with the movie 

industry—we are not taking a hammer 

and hitting them on the head." Byrne said. 

"We are merely asking for their cooperation." 

H 

U

he 

and 

Drive-ln Food Specialist Amundsen 

Merges Atco, Pi-Do Into MCrB Foods 

DALLAS—Robert F. Amundsen has announced 

the merging of Atco Poods and 

Pi-Do Corp. into 

M&B Foods simultaneous 

with the purchase 

of food manufacturing 

facilities 

from Champion 

Foods iPritoi in the 

2800 block of Nagle 

street. 

On Sept. 30. 1951. 

Amundsen, having 

conceived the idea of 

a special chili dre.ssin.g 

for Bob Montgomery 

hot dogs, went 

to a local food manufacturer 

and started selling Jimbo Chili 

Hot Dog Sauce. In quick succession, 

Jimbo's Barbecue Beef and Jimbo's Chili 

Dip were added to his line. 

Five years later. M&B Foods was acquired, 

adding additional barbecue and 

ALL LAMINATED 

DATERS 6- SIGNS 

Last Longer Waterproof Easy to Clean 

Avaitobi* Threyah Your TNMtra Supply Co. 

ROMAR VIDE CO. chetek.wisc. 

chili sales, and then in 1961 Pi-Do Corp. 

was acquired. The growth in sales made it 

desirable to secure manufacturing facilities, 

so after investigating plants throughout 

the Southwest, Ajnund.scn purchased the 

Frito Co.'s Champion Poods Dallas plant, 

2827 Nagle. This federally inspected plant 

is operating at full speed, satisfying the 

ever growing needs and desires of the great 

Southwest. 

As this company has grown, several 

young men have joined the organization, 

including Bob Montgomery, one of the 

founders of M&B Poods. Bob attended 

Texas Tech, Wayne University and Dallas 

I 

College is a Dale Carnegie Sales Course 

i 

graduate now is vice-president and 

sales manager of the institutional division. 

Walt Byerly, a graduate of the University 

of Illinois, was for six years associated 

with IBM and .joined Amundsen in 1981 in 

the Pi-Do Corp. and in the new M&B Co 

operates as assistant to the president and 

general manager. Harry McMains, long 

associated in the food business as well as 

advertising, newspaper and publication 

busine.ss, was one of the founders of Pi-Do 

Corp. In 1961 McMains brought Pi-Do into 

a.ssociation with Amundsen and Byerly and 

in the new M&B Co. serves as vice-president 

and marketing advisor. 

In addition to sei-ving as president of the 

new M&B Poods, Amundsen is active in 

numerous other enteiTDrises based in Dallas, 

included in wliich he serves as president of 

Ranch Foods, Royal Dutch Laundry & 

Cleaning. Cliff A. Jones Furs. Dar-Sen Co. 

and chaimian of the board of the La Sands 

Western HUls Motor Hotel in Shreveport, 

La. 

Arabs Picket 'Exodus' 

KINGSVILLE. TEX.—With the 

opening 

of "Exodus" at the 1.200-seat Texas Theatre, 

owned by Hall Industries here, Arab 

students attending the Texas A&I College 

placed a picket line out front to show their 

disapproval of the film story of the Jcwi.sh 

people returning to Israel in 1947. But 

Manager Bill Lanoue said he had no objections 

to their picketing as long as his 

patrons were not bothered. Kingsville, a 

population of approximately 20,000, is a 

part of the King ranch, noted for being the 

largest ranch in the world. 

Stabbing at Theatre 

TULSA—Henry C. Sowders, 52, a projectionist, 

was arrested after the near-fatal 

stabbing of Maurice M. Donley sr. at the 

Municipal Theatre where Donley was preparing 

for the opening of "Prince of Peace." 

Donley is a freelance stagehand. Leonard 

Jack, manager of the theatre who said he 

saw the stabbing, called the police. There 

had been a longtime feud between the two 

over union status. 

William Inge is writing the screenplay 

for Columbia Pictiu-es' "That Hill Girl." 

AMERICAN MADE for AMERICAN users 

SPECIALLY DESIGNED FOR DRIVE IN THEATRES 


ê lft4A4u4.lt FREE oalaned jjiUtt tAcUleA^ and fialteAi. 

ASK FOR FREE SAMPLES, ^rMe fo the ONLY FACTORY OF ITS KIND IN THE U. S. A. 

NAR Trading Corp. of Fla.^ Inc. 320 northeast 6oth street miami 37, Florida 

SW-4 BOXOrnCE :: April 9, 1962

. 

. . . The 

. . The 

. . . Gonzales 

I 

The 

. featuring 

Carolina Exhibitors 

Plan December Meet 

CHARLOTTE. N.C.— Plans arc already 

shaping up for the 1962 annual convention 

of the Theatre Owners of North and South 

Carolina. 

This year's convention, which will be a 

Golden Anniversary celebration, will be held 

December 2-4 at the Queen Charlotte Hotel 

in Charlotte ' formerly the Hotel Charlotte 

i 

Ulmer S. Eaddy of Consolidated Theatres. 

Charlotte, has been selected to 

organize the association's convention. 

The convention will open officially Sunday 

afternoon. December 2. with a tradeshow. 

Negotiations are already in progress 

to have star personalities present for this 

grand opening, as well as for appearances 

at all the functions of the three-day meeting. 

Assisting Eaddy in the planning for the 

meeting are Jack Ambrose and Dean 

Phillips. representing suppliers: Sam 

Cloniger and Walter Thomas, representing 

distribution: Frank Lowry. representing the 

booking agencies: Mrs. Mac Weis. representing 

WOMPI. and association members 

Jack Jordan. Jack Kirby and Jack Wadsworth. 

Mrs. E. G. Stellings, wife of association 

member Ernest G. Stellings. will be chairman 

of the ladies' activities. 

First Tad Mosel Script 

To Be Romantic Comedy 

HOLLYWOOD—Producer Martin Manulis 

and director Delbert Mann have formed 

a company to produce a film based on an 

original screenplay, as yet untitled, by 

Pulitzer prize-winning playwright Tad 

Mosel. The picture marks Mosel's debut as 

a screen writer and Is a romantic comedy 

with a modem American setting. 

Manulis, currently producing "Days of 

Wine and Roses" at Warners, will be the 

producer, and Mann will direct the film 

following "A Gathering of Eagles" for U-I. 

Mosel won the Pulitzer Prize last year 

for his Broadway play, "All the Way 

Home." 

Lee Bradley President 

Of Reorganized Firm 

HOLLYWOOD—Delta Diamond. Inc.. independent 

production company, will be 

headed by Lee Bradley as president and 

Harold L. Kahan. executive vice-president, 

following reorganization due to former 

Delta partners Richard W. Christian. William 

F. CoUigan and Johnny Pop leaving 

to form their own Yearling Productions. 

Other new Delta officers are Jack Cantor, 

vice-president: Donald M. Laiffer, 

vice-president in charge of production, and 

Edward Critchfield, secretary-treasurer. 

The company is located on the Goldwyn lot. 

SAN ANTONIO 

. . . 

. . . 

f^harles AiiRoliiii has remodeled the interior 

of his Pilmrow cafe. Among 

.some of the .showfolks .seen dining there wa.s 

Lester MacDonald. former Texas Valley 

Film Service employe, now with REA and 

The 

still delivering motion pictures 

twister, which recently hit the small town 

of Mineola in eastern Texas, blew the front 

off of the Select Theatre where .some 80 

kids were watching a matinee on Saturday. 

"The 

No injuries were reported Passion Play. with " an all-star cast from 

Mexico, opens a midmonth engagement on 

the stage of the Alameda Teatro. according 

to Ignacio L, Torres, general manager 

for the Jack Cane Theatre Corp. here. 

Ann-Margret, starlet of "State Fair." 

was here two days to meet with the press, 

radio and television media in behalf of the 

premiere of the musical at the Majestic 

Wednesday i4). Incidentally, this columnist 

had a small bit part in the film when 

it was made in Dallas last year. 

. . . Billy 

Gene Chisholm of the Chisholm Drive-In 

at Grand Prairie was at the Azteca and 

Columbia exchanges booking 

Walker. Houston, is the emcee at the Eastwood 

. Expreffi News and the Aztec. 

Majestic. Broadway. Texas. Josephine. 

Laurel and Woodlawn theatres again invited 

readers and theatregoers to ballot 

on their favorites in their annual Movie 

Sweepstakes poll. 

The National is getting a nice play with 

its Ladies Day matinee every Wednesday 

when admission is 25 cents ... J. J. Rodriguez, 

owner of the Panamericano Teatro 

in Dallas, was in booking Spanish films 

Guadalupe Teatro on the far 

west side of town is getting good results 

with Friday Family Days when any group 

of eight is admitted for a dollar. 

N. Ray Hugger, manager of the Ritz in 

STOP SPEAKER 

lluu.slon. was in to book Mexican pictures 

theatre owner Lynn Smith 

announced that the Warm Springs Foundation 

Hospital in that town will remain 

open. Smith i.s the executive secretary of 

the foundation. This reporter 'Lester Ketnen 

is .sponsoring a weekly commentary 

in Spanish on movie news from Mexican 

film studios over KUBO. 

The Churubusto studio in Mexico City 

has been buzzing with activity. "La Bandida." 

Bandit), a Rodriguez Bros, 

I 

musical western, has been completed, as 

have "Pilotcs Muerte," with Mexico's ace 

cameraman. Gabriel Figueroa. and Carlos 

Buenos directing, and "A Ritmo de Twist," 

i 

Rhythm of the Twist Elizabeth 

Campbell. Loco Vadlez. Shorty Boticario 

and Eugenia San Martin. The latter is a 

William Calderon Pi-oduction. 

Adrian Evans, manager of the Lackland 

Drive-In. taking honors among local ozone 

skippers as a Beau Brummell . . . Manager 

Tommy Long of the Trail Drive-In is dressing 

all his feminine employes in western 

garb to coincide with the theatre's motif. 

David Stone is the new assistant manager. 

improve Your Projection 

with 

. . 

Several 

OKLAHOMA CITY 

J^s executive secretary, we express on behalf 

of the officers their pleasure in 

the fine attendance at the one-day convention 

of the United Theatre Owners of 

Oklahoma and the Paiihandle of Texas, 

and extend thanks to every exhibitor and 

distributor who attended. To those who 

were not there, we mention that you missed 

a good meeting and hope you will plan to 

attend the third one-day convention next 

year. Johnny Jones, theatre operator of 

Shawnee who was re-elected president, has 

called a meeting of the board for Monday, 

May 7. Newly elected directors and exhibitors 

in Oklahoma City that day arc invited 

to attend. 

Several new pictures opened at first runs 

during the week of March 25 to take advantage 

of the influx of .some 10.000 Future 

Homemakers of America girls from all over 

the state. The girls filled the hotels and 

motels to capacity, and immediately went 

on a shopping spree Friday, and to the 

movies that night, since no sessions were 

scheduled till Saturday. New screen offerings 

included Light in the Piazza, Walk 

on the Wild Side, Call Me Genius and 

Satan Never Sleeps. Holdovers were The 

Hustler, Lover Come Back, King of Kings, 

Mating Time. The Bed, El Cid and Windjammer. 

All reported excellent business 

on Friday and Saturday nights. The 

young women had no escorts, so few attended 

the many dances and other competing 

entertainments. 

MoA^ 

SW-6 

Arc Carbons 

W&M 

SioHda/d (^ the 




in America's Leading Theatres 

"— DISTRIBUTED BY: 

Modern Sales and Service, Inc. 

2200 Young Street 

Dallas, Texas 

National Theatre Supply 

700 West Sheridan Avenue 

Oklahoma City, Oklahoma 

The Sprinfflake amusement park opened 

for the weekends, starting the 6th. The 

national AU-Star bowling tournament 

opened on the 4th at the Lincohi lanes. 

Both provided stiff competition to movies. 

After several years of planning and construction, 

and numerous pitfalls, the 

Variety Health Center building at 1504 

South Walker has been completed and the 

personnel and equipment of the old building 

at 600 South Hud.son moved into its 

new quarters over the weekend of March 

.30-April 1. Much credit goes to the Variety 

Club members of the building committee 

including Ray Wil.son, who did most of the 

leg work in securing the property on which 

the new building was consti-ucted : Don 

Tullius, Warner Bros, manager: Harry Mc- 

Keiuia, Screen Guild Productioris, and Jack 

LaMonte, Mistletoe Express. Earl Snyder, 

of Tulsa, chief barker, had a big hand in 

the construction, as did George Sam Caporal, 

Caporal Theatres, who handled the 

legal matters. 

Several racing fans in the motion picture 

industry have attended the racing meet in 

Hot Springs, including Mr. and Mrs. Jess 

Bollman, Oklahoma Theatre Supply: the 

Howard Pedders, Center and State theatres, 

and Mr. and Mrs. Edward Ray. Warner 

Bros. Prom Tulsa was theatre owner Earl 

Snyder and wife. They all reported a good 

time except Mr. and Mrs. Bollman, who 

said they were under the weather most of 

their stay. 

With only a few more weeks left to play 

in the Pilmrow Mixed Bowling League's 

season, it looks like the Lakeside team has 

the best chance for the title. The sweepstakes 

and awarding of the trophies and 

payoffs will be held April 30. The team 

high In the Mai-ch 30 play, 2,183. was rolled 

by the Plaza Theatre, with the high single 

going to Ed Burchfield with 199. Norman 

Shelton had 191-485. Bates Parley picked 

off the 6-7-10. 

Only a few exhibitors were on Pilmrow 

the week following the convention. Noted 

were: Everett Mahaney, 54 Drive-In, Guymon: 

H. D. Cox, Binger: Mrs. C. W. Duncan, 

Redskin, Wetumka: Betty Cook. Joyce 

Drive-In, Pi-yor: Frank Henry, Caddo at 

Anadarko: George Jennings, 81, and Levi 

Mctcalf, Canadian, Purcell: Volney Hamm. 

Lawton: Howard Collier, Geary, who reported 

he had leased his cafe and tavern 

and intends to put all his efforts in the 

operation of his theatre: Milan Steele. 

Pawnee: Dick Thomp.son, Thompson theatres. 

Healdton and Lindsay, who reported 

that he was reopening his drive-in: Roy L. 

Rollier, Lamont, who has purchased the 

scats in the closed Billings theatre; Jess 

Jones. Ritz. Crescent, and Johnny Jones, 

Video partner, Shawnee, 

We regret to report the death of Russell 

H. Eason of Edmond. He was a former 

Oklahoma City restaurant owner and 

father of Harold R. Eason, who owns and 

operates the coffee shop located on Filmrow 

. theatre owners and operators 

of Oklahoma City met with officials 

of the Oklahoma Publishing Co.. to protest 

the elimination of the Funfare section 

of the Sunday Oklahoman. which had 

carried only the entertaiiiment news for 

the city. The theatre ads and what few 

writeups there were in the section have 

been pushed back into the last part of the 

Home section, which is hard to find. No 

relief was promised the theatre owners but 

officials of the paper promised to think 

it over. 

Good news for the theatre owners was 

the announcement by officials of General 

Electric Corp. that a multimillion dollar 

plant would be constructed west of town 

which eventually will employ several 

thousand people, to construct material for 

the government space program. Instrumental 

m getting the plant to locate here 

were U.S. senators Robert S. Kerr and 

Mike Monroney. 

Gale Livingston Is Named 

Westrex Recording Chief 

HOLLYWOOD— Appointment of Gale 

Livingston as general manager of Westrex 

Recording, a department of the Data 

Systems division of Litton Systems, is announced 

by John J. Connolly, vice-president 

and general manager of the division 

Ralph Wight, who has been vice-president 

and general manager of Westrex Recording, 

has been appointed to the staff 

of George T. Scharffenberger, executive 

vice-president of Litton Systems, and will 

carry out special assignments in his new 

capacity. Wight has been with Westrex for 

32 years, including tenme with Western 

Electric, the former Westrex parent company. 

Drive-In Near Honolulu 

Opened by Consolidated 

LOS ANGELES—The Kam Drlve-In was 

opened outside of Honolulu by Consolidated 

Amusement Co., Hawaiian subsidiary of 

Pacific Drlve-In Theatres which operates 

19 theatres and ozoners In Hawaii The 

cost of the new Kam, exclusive of land was 

about $500,000. The firm announced It has 

acquired two other drive-in sites, with construction 

blueprinted to start this summer 

COMPLETE LINE 

THEATRE SUPPLIES 

THEATRE EQUIPMENT 

CONCESSION SUPPLIES 

fUlVC EQUIPPED 

REPAIR DEPARTMENT 

SERVICE 

DAY OR NIGHT^^ 

OKLAHOMA THEATRE SUPPLY CO. 

628 West Grand Ave. Telephone: CE «-8«91 

Oklahoma City 2, OkJo. 

BOXOmCE :: April 9. 1962

. . Manager 

. . 

Wallis. 

Slocklon Airer Wins A M A R I L L O 

Plan Group Approval 

STOCKTON, CALIF— A use permit has 

been Ri-anted by the county phmnhig commission 

for a drive-in theatre at Hammer 

and West lanes and construction will begin 

soon. The 148-acre parcel has been purchased 

by the Stockton Theatre Co.. 

headed by Rodda Harvey, from Tony Meath 

and Thomas E. Davis for $318,000. 

Plans for the outdoor theatre were anniunced 

by Don Babcock, resident manager 

of the Stockton Theatre, who said 

that the drive-in will be developed on 30 

acres of the site. The airer will be set back 

from the corner about nine acres. Access 

roads will be developed from both Hammer 

Lane and West Lane. 

Twin boxoffices serving four lanes of 

traffic, plus a holding area for 250 cars, 

are planned, according to Babcock. The 

drive-in will be built to accommodate 1.000 

to 1.200 cars. A 120-foot screen, a large concessions 

area (operated cafeteria-style 

i 

and spacious restrooms will be features. 

Target date for completion of the theatre 

is June 1. 

The drive-in will be constructed by the 

Harvey Theatre Construction Co. of Stockton, 

also headed by Harvey, which has also 

designed the theatre. The theatre company 

will continue to operate the Stockton Theatre 

at 1825 Pacific. 

Italian-Made 'Marco Polo' 

To AIP for Release 

LOS ANGELES—American International 

Pictures will distribute the multi-million 

dollar production "Marco Polo" in all English-speaking 

countries, it was disclosed by 

company toppers James H. Nicholson and 

Samuel Z. Arkoff. Arrangements were 

made with Jolly Films in Italy during the 

executives' recent trip to Rome. 

Rory Calhoun and Yoko Tani head the 

cast of the adventure film, now shooting 

in English in CinemaScope and Technicolor 

in Rome, with Hugo Fregonese directing. 

The spectacle has been in production 

for over a year in China, Malaya and 

Egypt as well as Italy, and will be released 

this summer. 

Arlington, Wash., Theatre 

Managed by Philip Weber 

ARLINGTON. WASH.— Philip Weber, 

formerly with the Avon Theatre in Bothell, 

has taken over management of the New 

Olympic Theatre here, relieving Mrs. Washburn, 

who had been in charge for the past 

year. 

Weber, who recently completed his military 

service, and his wife Maria have moved 

into ths apartment in the theatre building. 

Department Store Owner 

Buys Florida Theatre 

STARKE, FLA. — The Florida Theatre 

here has been sold to Robert G. Barksdale, 

local department store owner, for $40,000. 

The purchase price was revealed by Barksdale, 

who has taken charge of operating 

the theatre. 

The Florida formerly was a unit of the 

Martin Theatres circuit, which has headquarters 

in Columbus, Ga. 

The local premiere of "State Pair" enjoyed 

a brisk advance ticket sale, according 

to Interstate city manager Jack 

King. For the one performance Wednesday 

night i4i traffic was blocked off on Eighth 

and Ninth streets for the Polk street 

crowds, while members of the city commission, 

officials of the Chamber of 

Commerce, the Jaycces and Roundup Club, 

and beauty queen of the three local high 

schools and two colleges were special guests. 

Tickets were $1 and there were no reserved 

.seats sold. 

Sincp Amarillo has had the highest population 

growth in the state during the past 

year, and nearby Lubbock came in as No. 

5. Local 469 business agent Jimmy Cheshire 

has started investigating possibilities of 

having Cinerama make an installation 

here. He has already found that its 150- 

mile radius has more potential patrons than 

either El Paso or Albuquerque and a clientele 

similar to Denver, high on Cinerama's 

barometer, according to Boxoffice. Judging 

from the above average response to 

ticket sales for the national stage roadshows 

that consistently play in this area 

and the nearest Cinerama theatre more 

than 300 miles away, he is convinced it 

would be successful. Cheshire, points out 

that there are also eight colleges to draw 

from and the advantage of a dual-city boxoffice 

1120 miles from Lubbock i. Not only 

that, but this area is acquainted with movie 

and television location work and many film 

personalities bring their stage and night 

club acts here successfully. Cheshire, whose 

father owned and operated a theatre in 

Abilene, has studied this project for several 

months from all sides. 

The Tascosa Drive-In held over "Peeping 

Tom" and "She Walks By Night" four additional 

nights, and the Twin brought back 

"The Guns of Navarone" because of its 

Oscar race . Brad Rushing 

opened the "Battleground" and "Go for 

Broke" reissues at the subm-ban Esquire 

and followed with a first run of "The 

Happy Thieves." He will have a pre-Easter 

kid show sponsored by Pepsi-Cola. . 

Carl Benefiel's Victory and Morris Mendel's 

Lyric (downtown and suburban! returned 

"Blue Hawaii" over the weekend day and 

date to good business. 

This reporter lEarl Moseley) and his 

wife will celebrate their 13th wedding anniversary 

on Friday the 13th. It wasn't 

planned this way. The original date was 

a Wednesday. But they are not superstitious. 

The finst of their three daughters 

was born on a Friday the 13th. . . . State 

projectionist A. L. Blankenship put in a 

full day last Monday by working the openin? 

shift at the theatre and showing pictures 

of Hawaii to the Boy Scouts that 

night. 

Dub Wallis. Fort Worth, 

Dies From Heart Attack 

" 

FORT WORTH—L. A. "Dub 

56, 

manager of the Lsis Theatre here for more 

than 35 years, died from a heart attack. 

Wallis entered theatre work at the Palace 

Theatre here under the late Harry 

Gould, soon moving to the lsis for L. C. 

Tidball. 

Wallis owned the Westex and Ol-Worth 

drive-ins in Olney. Survivors include his 

wife Connie, his mother Myrtle, a son 

James, and four daughters, one of whom, 

Mrs. Ben Sherwin of Sherman Oaks. Calif., 

gave birth to a baby son a short time before 

the death of Wallis. 

New York City, the locale of UA's "Two 

for the Seesaw," will be the location for 

.lome of the filming. 

MONTAY 

DRIVE IN THEATRE IN-CAR SPEAKERS 

The Montay Standard Speaker has earned its 

reputation for quality by providing many years 

of dependable service. 

The Montay Re-Entry Speaker gives unrivaled 

; o screen game, 






Be sure to give seating or ear capacity. 

HOLLYWOOD AMUSEMENT CO. ., 


protection from damage by vandalism and 

w/eother while delivering new and surprisingly 

clear sound Qualities. 

Rugged Die Cast Aluminum— Exceptionally Low In Price 

MONTAY CO. -PO Box 21-Cuthbert, Ga.-RE 2-2501 

BOXOFFICE April 9. 1962 SW-7

WHAT HAPPENS 

WHEN A NATION 

SPENDS MORE 

ON GAMBLING 

THAN IT 

SPENDS FOR 

HIGHER EDUCATION ? 

If you can find any Romans around, ask them. They lived 

pretty high on the hog in their day. That is. until some 

serious-minded neighbors from up North moved in. The 

rest is ancient history. 

You'd think their fate would have taught us a lesson. 

Yet today we Americans spend twenty billion dollars a 

year for legalized gambling, while we spend a niggardly 

four-and-a-half billion for higher education. Think of 

it! Over four times as much! We also spend six-and-ahalf 

billion dollars a year for tobacco, nine billion dollars 

for alcoholic beverages, and billions more on other 

non-essentials. 

Can't we read the handwriting on the wall? 

Our very survival depends on the ability of our colleges 

and universities to continue to turn out thinking men 

and women. Yet today many of these fine institutions are 

hard put to make ends meet. Faculty salaries, generally, 

are so low that qualified teachers are leaving the campus 

in alarming numbers for better-paying jobs elsewhere. 

In the face of this frightening trend, experts estimate 

that by 1970 college applications will have doubled. 

If we are to keep our place among the leading nations of 

the world, we must do something about this grim situation 

before it is too late. The tuition usually paid by a 

college student covers less than half the actual cost of 

his education. The balance must somehow be made up 

by the institution. To meet this deficit even the most 

heavily endowed colleges and universities have to depend 

upon the generosity of alumni and public spirited 

citizens. In other words, they depend upon you. 

For the sake of our country and our children, won't you 

do your part? Support the college of your choice fnday. 

Help it to prepare to meet the challenge of tomorrow. The 

rewards will be greater than you think. 

It's important for you to know what the impending college crisis 

means to you. Write for a free booklet to HIGHER EDUCATION, 

Box 36, Times Square Station, New York 36, New York. 

*:>2;sis> 

Sponsored an a public service 

in co-operation with The Council for Financial Aid to Education 

eOUCATlOM 

*

Embassy), 

! 

1 2) 

'Hour/ 'Walk' Score 

Heavily in Milwaukee 

MILWAUKEE—The Strand Theatre 

led 

for the second week in good grosses, featuring 

"West Side Story." At the Wisconsin 

"The Children's Hour" was ringing up a 

fine 250, while "Walk on the Wild Side" 

at the Warner was third. Most situations 

around town reported good business. 


Downer—Two Women i 4th wk 175 

Poloce—South Seas Adventure (Cinerama), 

I4th wk 200 

Riverside—The Four Horsemen ot the Apocalypse 

(MGM) 150 

Strond—West Side Story (UA), 2nd wk 300 

Times—The Mon Who Wagged His Toil 

(Times) 80 

Towne—Satan Never Sleeps (201ih-Fox), 

2nd wk 100 

Worner—Walk on the Wild Side (Col) 225 

Wisconsin—The Children's Hour (MGM) 250 

'Premature' Is a Good Draw 

In Movie-Minded Omaha 

OMAHA—There was nothing anemic in 

the condition of the downtown movie business 

last week and four holdovers did average 

or better at the boxoffice. Noteworthy 

was "Lover Come Back," which 

was shifted from the Orpheum after four 

fat weeks to the Omaha Theatre, where it 

rang up a 110 per cent mark in its fifth 

week. "The Premature Bm-ial" did double 

average business at the Admiral and "Pinocchio" 

did nearly as well in its second 

w'eek at the State. 

Admiral—The Premature Burial (AIR) 200 

Cooper—Seven Wonders ot the World 

(Cmeroma), 1 8th wk 1 50 

Dundee—The Mark (Cont'l), 2nd wk 100 

Omaho—Lover Come Bock (U-l), moveover ....110 

Orpheum—Walk on the Wild Side (Col) 125 

State— Pinocchio (BV), reissue, 3rd wk 175 

'Outsider' by Far the Best 

Of Mill City Newcomers 

MINNEAPOLIS—"The Outsider," which 

opened at the Gopher, pulled a big 250 

per cent. Tying that score was "Sergeants 

3" in its sixth week at the Uptown. Business 

generally w-as aided by clear, sunny 

weather with most offerings registering 

average or better business. 

Academy—El Cid (AA), 6th wk 110 

Gopher—The Outsider (U-l) 250 

Lyric—Walk on the Wild Side (Col), 4ttl wk 110 

Mann—West Side Story ,UA), 6th wk 165 

Orpheum—Soton Never Sleeps (20th-Fox), 

2nd wk 90 

Stote— Lover Come Back (U-l), 7th wk 120 

Uptown—Sergeants 3 (UA), 6th wk 250 

Westgate—Secrets of Women (Janus), 2nd wk. 100 

World—All Fall Down (MGM) 150 

Two Features Slated 

For Production Abroad 

HOLLYWOOD—20th Centui-y-Pox has 

added "Second Sin," screenplay by Ivan 

Goff and Ben Roberts, to Frank McCarthy's 

production schedule. The picture is 

blueprinted to follow "Blood and Guts," 

the story of General Patton, and will be 

filmed in Prance. 

Seven Ai-ts has signed Elia Kazan to produce 

and direct his own script. "Anatolian 

Smile." The film, slated for lensing in 

Greece and Turkey, will be entirely financed 

by Se\en Ails, with no distributor 

involved imtil shooting is completed. 

"How to Be a Rich Uncle." an original 

screenplay by Edmund Beloin, will be made 

by the WTiter and director Gordon Douglas 

as an independent pi-oduction. Negotiations 

are currently under way for United 

Artists release. 

Revived Unit of Allied 

Hears National Leaders 

Iowa's Blue Boy Oinks 

In Shame at Texas Fair 

DES MOINES—Some lowans, 

including 

Gov. Norman Erbe, think Hollywood has 

gone too far. And they're speaking out 

about it! 

The current fuss has nothing to do with 

"adult" film fare or loosening of the production 

code. It goes much deeper. It has 

to do with the indignity suffered upon 

learning that 20th Century-Pox's latest 

film version of "State Pair" has Texas for 

its .setting and a "counterfeit" Texas hog 

in the role of Iowa's beloved Blue Boy 

The late Phil Stong, a native of Keosauqua, 

Iowa, wrote "State Pair" in 1932 

about the Iowa state fair. Stong died in 

1957. Two earlier film versions of the book 

kept with the original locale. When he 

found that the new movie was filmed in 

Texas, about Texas, Governor Erbe dashed 

off a telegram to John Cory jr., of Spencer, 

president of the Iowa fair board. Erbe 

urged that Cory protest this "departure 

from reality" to officials of 20th-Pox. 

" 'State Pail'' wears a strawhat," said 

Erbe, "not a ten-gallon Stetson." The governor 

said that if movie officials persist in 

such an error, they soon may film an epic 

on the discovery of off-shore oil deposits in 

Iowa. 

An editorial in the Des Moines Sunday 

Register < where Stong once worked as a 

reporter) admits that perhaps Texas has a 

classier fairgrounds than Iowa, but goes on 

to state "no lowan will ever be able to believe 

that they have found a hog as big, 

and gallant as Blue Boy. 

"A Texas steer may be real, but a Texas 

hog can only be an impostor!" The writer 

adds: "They may insult our state, but they 

had better treat oui' hogs with respect." 

The Register wonders what Stong, with 

his permanent gold pass for the Iowa state 

fair, would think about what's happened to 

his authentic Iowa epic. 

Well, just imagine how Egyptians would 

feel if Hollywood put Cleopatra on a royal 

barge and floated her down the Susquehanna 

! 

Tour of Film Festival 

CHICAGO—The World Playhouse and 

the Towne theatre will sponsor a tour to 

the 'Venice Pilm Festival this summer, departing 

August 13 and returning September 

2. The tour will also include attendance at 

film showings in London, Paris and Prankfurt, 

along with visits to Paris, Heidelberg. 

Zurich, Florence and Rome. 

New Tightening at Columbia 

HOLLYWOOD—The Columbia studio 

continued to cut down its operation with 

the art department, under the direction oi 

Richard Pearl, reportedly blueprinted to 

meld with the production department 

managed by Jack Pier, this summer. 

Previously, the studio di.scontinued its research, 

still photography, transportation 

and sound recording divisions. 

MINNEAPOLIS—The reactivated North 

Central Allied convened in the Lakeland 

room of the Pick-NicoUot Hotel Monday 

1 9). All independent exhibitors in the 

area, whether members of Allied or not, 

were invited to attend. 

The program included a discussion of 

trade practices and sales policies, film 

runs, television, toll television, unfair 

16nmi competition, bingo, contracts and 

contract terms, unemployment compensation, 

group insurance and cooperative 

advertising. 

Speakers included Lee Loevinger, head 

of the antitrust division of the Department 

of Justice. Washington: Manshall Pine, 

Cleveland, president of National Allied: 

Milton London, Detroit, executive director 

of National Allied, and Ben Marcus, Milwaukee, 

chairman of the board of National 

Allied. 

Omaha 'West' Benefit 

For Child Sight Aid 

OMAHA — Pinal plans for the 'Variety 

Club Tent 16's midwest premiere of "West 

Side Stoi-y" at the Admiral Theatre were 

drawn at the Variety Club stag Monday 

at the 40 Bowl. 

The movie, nominated for 11 Academy 

Awards, will open with the premiere showing 

April 11. Tickets will be $5. A special 

Golden Circle has been set aside and seats 

in this section will be $25. A cocktail buffet 

supper wîll be given for Golden Circle 

patrons before the show. 

Chief Barker Don Shane told the stag 

gathering that ticket sales have been encouraging 

and extended a special plea to 

exhibitors in the area to boost the project. 

Benefits will go to the ChUdi'en's Sight 

Center, at the C. Louis Meyer Therapy 

Center adjacent to the Children's Memorial 

Hospital. It is a nursery school for visually 

handicapped children and is administered 

by the State Department of Education. 

Mayor James Dowark is honorary ticket 

sales chairman and purchased the fii-st 

ticket. Others on the ticket committee are 

Peter Kiewit, head of Peter Kiewit Sons 

Co.. internationally operating construction 

company: W. B. Millard jr.. chaiiman of 

the board of the Omaha National Bank: 

Morris Jacobs, president of Bozell and 

Jacobs Advertising Co.. and Frank Pogarty, 

general manager of WOW radio and television 

stations. 

The score for Mel Shavelson's production, 

"The Pigeon That Took Rome," was 

composed by Italian Alessandro Cicognini 

for Paramount. 

USE DÂA AD ^>-L LAMINATED 

K\/fVl#%K DATERS & SIGNS 

Last Longer Wattrproof Easy to Qooa 

Avallakk TkroMgh Your ThMtra Sypply C*. 

ROMAR VIDE CO. cHmicwisc. 

BOXOFFICE April 9, 1962 NC-1

. . . does 

theatre 

— 

. . . Exhibitors 

. . Three 

5 

. . 

Red Wing Trust Case 

Lost by John Wright 

ST. PAUL—Jim Fiaser. operator of the 

Auditorium Theatre at Red Wing, and all 

other defendants in the conspiracy lawsuit 

brought by John Wright and associates of 

Minneapolis were found not guilty by 

Judge Demiis Donovan in federal district 

coui't here. 

Judge Donovan ruled that "the evidence 

not reveal any substantial basis 

from which to infer the existence at any 

time of a fraudulent or illegal agreement or 

conspiracy among any of the defendants or 

the existence of any intent on the part of 

the defendants to exercise monopoly power 

to the detriment of the plaintiff." 

"In fact." Donovan added, "the strongest 

and most compelling inference which can 

be drawn from the evdence. in the opinion 

of this court, is that the decline of plaintiff's 

i 

business at the Chief i 

was 

part of an overall, nationwide decline in 

the motion picture industry which came 

with the advent of television. 

"Therefore, although plaintiff, in a 

well-prepared and thoroughly presented 

case, has infercntially cast suspicion upon 

the acts of the defendants, the court is not 

convinced that the required burden of substantial 

evidence is present to such an extent 

in the instant case to warrant a finding 

that said antitrust laws have been 

violated." 

Judge Donovan's decision did take a 

sympathetic note of Wright's business 

problem at the Chief Theatre, which he at 

one time operated in Red Wing, and includes 

a mild rebuke to the defendants and 

Red Wing generally. Judge Donovan's 

decision, however, makes clear that he can 

find in the Sherman antitrust act no 

legal basis for the damages of $165,000 

which Wright asked. 

Wright also has pending in Goodhue 

County district court a $202,000 damage 

suit against all present members of the 

Auditorium board and a former member. 

The suit was filed Sept. 5. 1959. but 

Wright's attorneys never have had it 

placed on the calendar for trial. 

The 13-page decision from Judge Donovan 

begins with a review of the legal 

sti-uggle between the Chief and Auditorium 


. • Skokic, lllmols 

. . 

. . 

theatres and outlines the legal theory on 

which Wright based his claim for damages. 

This is. that the defendants 

Praser. the members of the Auditorium 

board and the Red Wing Daily Republican 

Eagle— "knowingly engaged ni concerted 

and parallel action" designed to make the 

Auditorium the only first-run theatre in 

Red Wing and sought to "eliminate the 

plaintiff as an effective competitor in the 

business of exhibiting motion pictures" in 

Red Wing. 

Illegal action by the defendants. Wright's 

attorney as.scrted. tended to result "in the 

creation of a monopoly in Red Wing of 

the motion picture exhibition business in 

the Auditorium Theatre and to restrain 

the free flow of trade in interstate 

commerce." 

Reviewing the law. Judge Donovan observed 

that no previous cases under the 

Sherman antitrust act seem to offer a 

clear guide to decision in this lawsuit. But 

"acts which only incidentally or indirectly 

restrict competition while their principal 

purpose and effect is the reasonable advancement 

of legitimate purposes, are not 

prohibited by the law ." 

"A reasonable construction of the antitrust 

laws is demanded .." Donovan 

added, and "those laws are not intended 

to thwart or otherwise finastrate the intelligent, 

reasonable and vigorous conduct 

of business enterprise." 

And. while circumstantial evidence is admissible, 

"the circumstances relied upon by 

the plaintiff to prove a fraudulent conspiracy 

to restraint of trade must represent 

substantial evidence of such violation and 

nmst rise above the realm of mere suspicion." 

This. Judge Donovan concluded. 

Wright's evidence did not do. 

Original defendants in the lawsuit were 

members of the T. B. Sheldon Auditorium 

board at Red Wing, the city 

and the city council president, the editor 

of the Daily Republican Eagle and the 

newspaper itself. Eraser. 20th-Fox, United 

Artists and Paramount. As the trial 

progressed, however, Wright's attorneys 

agreed to dismiss the film companies, the 

council president and two board members. 

Filed Sept. 10, 1959, the lawsuit went 

through a number of pretrial hearings and 

depositions before trial actually began last 

August 29. Arguments and presentations 

of evidence continued through Oct. 25, 

1961. 

of Red Wing 

Long Frank Puglia Career 

Continues in Wallis Film 

HOLLYWOOD — Actor Prank Puglia, 

who bowed in films for D. W. Griffith as 

the crippled youth who saved the girl in 

"Orphans of the Storm." will play the lead 

role of Syavros in support of Elvis Presley 

in Hal Wallis' "Giris! Girls! Girls!" for 

Paramount release. 

The film marks Puglia's return to the 

screen and to Paramount, his last role 

having been as Sophia Loren's neighbor in 

"The Black Orchid" .several years ago. 

From 4 Below to 83 Hot! 

LOS ANGELES—Prom surfboard to 

parka was the fate of a sun-tanned, 

shivery booker in MGM's local exchange 

this week. He put the company's "The 

Four Horsemen of the Apocalypse" into 

Honolulu, temperature 83. and then booked 

the film in Anchorage, Alaska, temperature 

4 below I 

MINNEAPOLIS 

pioneer Theatres conducted a special meeting 

Thursday > 1 for its drive-in managers 

to make plans for the upcoming outdoor 

theatre season. The session was in 

Carroll. Iowa. Attending from Minneapolis 

were Harold Field, president of the circuit, 

and Eton Smith, general manager. 

Gordon McKinnon, district manager, of 

Spencer, Iowa, also was at the meeting. 

Product and promotion plans wer:' discussed. 

James S. Lomb!rd jr., has been named 

managi r of the Oi-pheum Theatre and executive 

director of all legitimate .shows at 

the hous;'. replacing Bo'd Whclan. who will 

be in ch irge of the physical supervision of 

all Mann theatres in the Twin Cities. Whelan 

will work out of the circuit's headquarters 

above the World Theatre. Lombard 

formerly was with Broadway Theatre 

Alliance, a subsidiary of Columbia Artists. 

A year ago the firm was sold out to United 

Performing Artists. Lombard was western 

states director of the theatre division for 

the firm and was stationed in Hollywood. 

His father is director of concerts and lectures 

at the University of Minnesota. 

John P. Stopka has been added to the 

advertising-publicity department staff of 

Minnesota Amusement Co.. according to 

Ev Seibel. director, and has been assigned 

to the Century Theatre, which opens next 

Friday il3i. to work with Tom Martin, 

manager. Stopka was with Malco's advertising 

department in 1954. For the past 

three years he has been a salesman for a 

local office supply firm, and on occasion 

done relief manager work in neighborhood 

theatres. 

In a realignment of assistant managers 

in Minnesota Amusement's houses in Minneapolis. 

Pat McCashin. who has been at 

the State, has been named assistant at the 

Century. Richard Anderson, assistant manager 

at the Lyric, was moved to the State. 

John Olson, formerly with Radio City and 

the State, is new assistant manager at the 

Lyric. The new trainee at the Lyric is 

John D. McCashin. 

One of the first drive-ins in the area to 

open for the season was the St. Croix at 

Houlton. Wis., which resumed March 30 

on the Row were Ray Blakeslee. 

Medford. Wis.; Arvid Olson. Pine 

Island, and Pete dePea. Milbank. S. D. . 

Carol Charley is the new stenographer at 

United Artists. 

John Calhoun, MGM publicist, was in . . . 

Avron Rosen, manager of Buena 'Vista, was 

in the territory calling on accoimts . . . 

Lucile Langer. contract clerk at Universal, 

was in St. Mary's Hospital with pneumonia 

. men accused of robbing 

the Edina and Suburban World theatres in 

February were returned to Minneapolis 

from Plattsburg. Mo., where sheriff's deputies 

arrested them February 18. Warrants 

charging the three with first degree grand 

larceny were issued. 

The auxiliary of the 'Variety Club of the 

Northwest will stage a fashion show May 

23 at Oak Ridge Country Club in suburban 

Hopkins. Marie Wolpert. president, has 

appointed a committee to handle the event. 

NC-2 BOXOFFICE April 9, 1962

. . Mary 

. . Mrs. 

. . Fran": 

. . Walt 

OMAHA 

lA/arren Hall, who owns Iho Rodeo Theatre 

at Biuwell and is one of the directors 

and active promoters of the famous 

Burwell Rodeo, lias been appointed county 

judge to fill a vacancy He plans to run for 

re-election. Hall not only is one of the 

area's leading boosters of the rodeo but is 

also a participant in many civic activities 

and every fall plays host to numerous 

groups of hunters who visit for grouse and 

pheasant shooting . 

Larson, 20th- 

Fox exchange manager, attended a meeting 

in Des Moines. 

Don Campbell, veteran exhibitor at Central 

City, was one of a number of theatre 

owners who had to take circuitous routes to 

get to Filmrow last week because of flooded 

highways. Although there were no reports 

of theatres suffering from flood damage, 

some lowland drive-ins felt the brunt of 

high water. Phil Lan.nn. West Point exhibitor, 

said he had to drive about twice as 

far as usual to get to Omaha. 

Central States set the first of the month 

for opening its drive-ins at Columbus, 

York, Fremont and Mason City and in most 

cases was able to go through with plans. 

Norman Grint, who has the Sun Theatre 

at Sargent, is all set to do aerial crop 

spraying again this spring, if and when 

winter decides to leave the territoi-y. Another 

weekend of snow and sleet kept the 

headache going for drive-in owners. 

Ed Cohen, Columbia salesmrn, got a card 

from a retired midwest drive-in owner in 

Florida saying he was watchinT for the delivery 

of the 50-horsepower outboard motor 

Cohen said he was sending. But Cohen says 

it is Leo Young of the Center Drive-In 

Corp. who is to do the sending. 

Marvin Jones, exhibitor and mayor at 

Red Cloud, said he had had a big run on 

hay sales at his farm because cattle feeders 

had been unable to get to supplies in 

The Brown brothers, exhibitors 

the field . . . 

at Oconto, have a new Volkswagen 

and are like kids with a new toy. They say 

it is just the ticket to get to their ranch 

property . Frangenberg, 20th-Pox 

cashier, was singing the blues after bowling 

singles and doubles in the Nebraska 

Women's Bowling Tournament at the 

Ranch Bowl. Her handicap scores: 513 in 

doubles and 490 in singles. Governor Morrison 

threw the first ball—down the gutter 

—opening night when Mary bowled. 

Bill Zedicher, theatre owner at Osceola, 

did the finishing work on the new postoffice 

there . Paul Fine, who spent 

the winter in Tucson, bumped into Jack 

Kennedy, former MGM exchange manager 

in Des Moines, and Mi-s. Kennedy in 

Juarez. Mrs. Fine was worried about driving 

back to Omaha and learned the Kennedys 

were driving back at the same time, 

so they formed an Omaha-bound caravan. 

Carence Brubaugh, formerly on the Rowin 

Omaha, visited here last week . . . Exhibitors 

in town included Nebraskans 

Charles Thoene, Lyons: Frank Hollingsworth, 

Beatrice: Don Campbell, Central 

City: Clarence Frasier, Lincoln: Phil Lannon. 

West Point, and lowans S. J. Backer, 

Hajlan, and Byron Hopkins, Glenwood and 

Villi-sca. 

Ludy Bosten, 5 0-Year Exhibitor, Hopes 

For Return of Mass-Appeal Films 

MUSCATINE, IOWA— Fifty years ago, 

Ludy Bostcn, a "whiz" of a button cutter, 

sat in a local street fair tent to watch "The 

Great Train Robbery" and saw a great 

To- 

future for the motion picture theatre. 

day. Ludy Bosten, with a half-century in 

the theatre busine.ss behind him, looks 

ahead to still a greater future for the industry, 

"if the producers ever get back on 

the ball and make pictures that the general 

public would like to see." 

The owner of the Uptown Theatre and 

Hilltop Drive-In here and the Wapello 

Theatre at Wapello, Ludy's 50-year career 

is a personal chronology of the film industry 

and the changing times. It all started 

back in 1912. Inspired by "The Great 

Train Robbery." the first motion picture 

with a plot, Ludy gave up the button business 

and launched his first theatre, the 

Princess, a nickelodeon. Later, it was 

known as the Gayety, 

OPENED A-MUSE-U THEATRE 

Several years later, in the heydey of 

movies plus live entertainment, Ludy 

opened the A-Muse-U where, he recalls, all 

543 seats were filled every Sunday afternoon, 

and they came from as far away as 

Cedar Rapids! Betw-een showings of the 

feature, Ludy offered a ten-man orchestra, 

decked out in "costumes from Chicago." 

The director was Cliff Reckow, formerly 

with the Minneapolis symphony, and the 

drummer once played with Sousa. 

At one time, Ludy also operated the 

Family Theatre at Muscatine with Carl 

Laemmle jr., who later went to Hollywood 

and founded Universal Pictures. The 

Family's ten-cent matinee included "highclass 

vaudeville." The Grand, another of 

Ludy's theatres in the days before movies 

found a voice, featured road companies, 

minstrels and vaudevUle along with the 

films. The Palace, closed two years, ago, 

also was a topnotch first-run theatre w'ith 

a seating capacity of 700. 

TURNED ARMORY INTO THEATRE 

Ludy's present Uptown is one of the 

finest theatres in the state. But in 1929, 

when he bought an armory building with 

plans to turn it into the Uptown Tlieatre, 

they told him he was "crazy." The 70x140- 

foot armory had an 11-inch concrete floor, 

and w'hen Ludy ordered workmen to "tear 

it out!"—they laughed, said it was foolish 

and couldn't be done. "But we got the job 

done." he recalls," and we came up with 

a fine theatre and a credit to the town." 

During the 50 years, Ludy spent two on 

the road as a salesman for Cecil B. De- 

Mille's "The King of Kings." With him for 

th^ last 45 years in Muscatine theatre 

business has been Agnes Dollman. Miss 

Dollman started as a cashier back in 1917. 

when a ca.shier was kept quite busy becau.se 

the shows ran from 30 minutes to an hour. 

She now serves as his bookkeeper and 

secretary. 

From the 1912 nickelodeon to the 834- 

foam-rubber-seat Uptown, and the 500-cai 

Hilltop, which he operates with his son 

Clayton. Ludy Bosten has seen a lot of 

celluloid. But he isn't content to reminisce. 

"I always have loved the busine&s, 

still do. and always will." Ludy says. With 

I.udy Bosten, who has been operating 

theatres since 1912, says the film industry 

"badly needs family entertainment 

to bring the masses back into 

th^ theatre . Disney is the 

leader. Why not follow the leader?" 

an eye to the future, he is determined that 

"our business will stage a comeback when 

the producers again produce mass entertainment 

that can be sold at prices which 

will allow the exhibitors a fair profit in 

return." 

The veteran Iowa exhibitor feels that a 

great deal of money is being spent nowadays 

on productions that do not represent 

much appeal to the theatregoing public. 

Ludy says "we badly need family entertainment 

to bring the masses back into the 

theatre." He urges more entertainment for 

children, teenagers. Ma and Dad, and more 

slapstick comedy. He sees lots of room today 

for these productions in color. 

"Walt Disney is the leader," says Ludy, 

and he asks, "Why not follow the leader?" 

The theatreman from Muscatine just 

doesn't think the present-day pictures entertain. 

He cites several, which he labels 

"masterpieces in production," but because 

they do not appeal to the masses, they'll 

never pay back the cost tag." 

Jim Philbrook 'Lariat' Star 

HOLLYWOOD—James Philbrook signed 

to star in Sam Katzman's Columbia production 

of "The Broken Lariat." 

WHETHER ITS A DRIVE-IN 



MERCHANT ADS 



w....FILMACK

. . . Our 

. . . Shortly 

. . . Roy 

. . Columbia 

. . Bert 

. . Don 

. . Ben 

Directors Better But Film Stories 

Aren't, Says Longtime Boothman 

LINCOLN—Roy McGraw, 72, has been 

busy in this city's movie and stage life for 

more than 50 years. 

If anyone wants 

proof of this longtime 

experience. Floy 

can pull out his gold, 

50-year membership 

card presented to him 

in a suj'prise ceremony 

March 11 by 

fellow members of 

Local 151 of the 

lATSE. Roy was one 

of the six original 

Roy McGraw movie house operators 

joining the group 

in 1912. 

Roy still is on the job, though only parttime 

since his 68th birthday. He does this 

by relieving other operators on fuUtime 

jobs. Aside from local memories gathered 

through the years, Roy has these thoughts 

on the industry to which he's given his 

loyalty for more than half a century: 

"Give me a Disney picture on the reels 

and the house won't be able to handle the 

crowds . . . Picture directing was pretty 

crude in the early days. The fine directors 

represent the best thing that has happened 

during the years but they're not making 

the most of this. Pictm-es have deteriorated 

working conditions have improved. 

I worked ten hours for $18 a week on my 

first job in 1910, cranking out the film. 

Today, it's a five-hour shift, paying anywhere 

from $97 to $120 weekly." 

Roy recalls the films in his early days 

usually ran about 500 feet. Today pictures 

are about 13 reels for a total of 20.000 feet. 

Friends also like to hear Roy talk about 

the first movie serial ever .shown in 

Lincoln: "It was 'What Happened to 

Mary?' and it was so popular they made a 

sequel serial called 'Who Will Marry 

Mary?' " Roy says this preceded Pauline's 

famous "Perils." 

The Lincoln veteran of movies and stage 

shows has a son named Jack living in 

Texas. 

DBS MOINES 

Jf everyone stays on key and in step. June 

19 should be a great day at Mason City. 

Ninety-six busloads of bandsmen from all 

over the U.S., will be on hand for the press 

premiere of "The Music Man" at the 

Palace Theatre. That figure doesn't include 

hundreds of Iowa "horn tooters," a 

Wamer Bros, contingent, film celebrities, 

other notables and, of course, press folk. In 

all, about 8,500 persons are expected to 

participate. And it's safe to say that most 

of Mason City's 30,000 residents will be in 

evidence to honor their favorite son, Meredith 

WilLson. 

With late March behaving itself, more 

drive-ins were reopening. In Des Moines. 

Lloyd Hirstine tui-ned on the lights at the 

Capitol. A few weeks earlier. Vern Carr, 

manager of the Southeast 14th Drive-In, 

reopened for the season . . . Bill Barker of 

Co-Op Theatre Services came from Omaha 

to bowl in the ABC. Barker and his wife 

visited friends on the Row during then' 

stay . staff members entertained 

at a farewell party for Faye Ty.sdal. 

assistant cashier who is leaving to await 

the bu'th of a baby. 

M. E. Lee of Central States was convalescing 

at home after a too-long stay 

in the hospital . Thomas. B&I booking 

agency, also was hospitalized, but is 

back on the job and OK . . . Best wishes for 

a speedy recovery to Doc Twedt of the Chief 

Theatre at Britt. who recently underwent 

surgery at Mayos . Allen and Don 

Knight of Tri-States. Frank Rubel of Central 

States and Charles Caligiuri, Paramount 

manager attended a merchandising 

meeting in Chicago in behalf of Paramount's 

"Hell Is for Heroes" . Marcu.s. 

Columbia division manager, was in Des 

Moines to call on exhibitors . . . Ken 

Weldon. a fomier booker at MGM who now 

lives in Winterset. dropped into the local 

office to say "hello." 

Frank Jones is the new manager of Commonwealth's 

Strand and Skylark drive-ins 

at Creston. Jones, who has been with Commonwealth 

Theatres for 19 years, comes to 

Creston from Pratt, Kas., where he managed 

two drive-ins. Frank Banning, fonner 

manager at Creston, has been transferred 

to Columbia, Mo., to head the Broadway 

Drive-In there. 

An impressive article in the Cherokee 

Courier has as its subject, Rollin Stonebrooke, 

manager of Pioneer's American, 

Arrow and Corral theatres at Cherokee. 

Stonebrooke lists as his No. 1 hobby: babysitting, 

especially on Saturday afternoons 

after noting "Rock" Schwanebeck 

of Knoxville as the handsome fellow 

pictured w-ith the "Star of the Year," comes 

along a photo of Rock Hudson and Monticello 

theatreman Jim Gray. Again, one has 

to read far down in the outlines to determine 

whether the matinee idol is the guy 

on the right, or the one on the left. Either 

Iowa can boast of good-looking theatre 

managers, or Show-A-Rama had some excellent 

photographers. 

George Lefko from Pathe-America in 

Chicago was in Des Moines on a sales trip 

and Ida Metcalf of Cedar Rapids 

were in to attend the screening of "West 

Side Story" at the Capri . . . Other visitors 

on the Row included Bob Hutte of 

Osceola and Don Horton, Mount Vernon. 

MILWAUKEE 

Things are beginning to happen in connection 

with the $704,000 added in 

construction items to the new museum 

without obtaining competitive bids. Alderman 

George W. Whittow has asked the 

city attorney to determine whether it was 

legal. An article, which appeared in a previous 

issue of BoxoFFicE March 26) concerning 

20th-Pox publicist Louis Orlove's 

I 

movie projection equipment donated to the 

museum, only to be denied space is nowbeing 

debated. A member of the museum 

board has issued a statement to the effect 

that the additional funds went for a mezzanine, 

a second elevator, floor tile and 

wall plastering. "But." says Orlove. "why 

not for the badly needed additional space?" 

Projectionists returned to work at the 

Tower Theatre after reaching an agreement 

with the management in a contract 

dispute. Al Camillo, manager, said both 

sides agreed to a 90-day moratorium in 

which time a settlement was expected on 

the issue of whether the theatre would pay 

first-run scale when it showed second run 

motion pictures. The agreement was with 

Local 164. A similar agreement is expected 

with Local 18 of the stagehands union, he 

said. 

The death of Harold J. Fitzgerald while 

vacationing in Florida was a severe blow 

to the motion picture industry here and 

civic activities in general for "Fitz" was 

usually expected to lead the way in practically 

evei-y campaign that meant anything. 

As former president of Pox Wisconsin 

Amusement Corp.. a circuit with 

about 70 theatres at one time, his advice 

and leadership were much in demand. 

Lew Breyer, vice-president of King of 

Comedy. New York, w'as among those who 

attended the Al Camillo testimonial. 

Breyer formerly was on the sales staff of 

U-I here. 

New Form 61S Covers 

Collapses From Snow 

DETROIT—Insurance coverage against 

collapse of a theatre building is now available 

in Michigan, according to Clive R. 

Waxman, general manager of Independent 

Exhibitors Theatre Service of Grand 

Rapids. The basic protection is now furnished, 

since February 12. by Special Extended 

Coverage Endorsement 61S (Uniform 

Form Edition. September 1961 1. when 

this endorsement is attached to the policy 

and the appropriate premium charged, 

reading: 

"Extend said policy to insure against all 

other risks of direct physical loss except 

as specifically excluded in the fonn." 

Waxman checked extensively into this 

situation following the collapse of the roof 

of the Sun Theatre at Marion due to accumulated 

weight of snow, and the decision 

of the owners that they would be 

unable to rebuild because the loss was 

found not to be covered by insui'ance. 

As Waxman explains the insurance situation: 

"The major factor as the special 

coverage endorsement applies to our situation 

is that 'collapse' is NOT listed as one 

of the exclusions— therefore it is covered." 

He notes that this covere a $100 deductible 

feature on perils other than ordinary 

extended coverage. 

Noting that fonn 61S applies to business 

and industrial buildings. Waxman advises 

that a different form is applicable to homeowner 

package policies. 

Reopens in Versailles, Ind. 

VERSAILLES. IND. — The Versailles 

Theatre, closed .since 1958, w-as reopened 

early this month under the management of 

Herbert Thompson. 

The screenplay for Columbia's "Diamond 

" 

Head. Peter Oilman's dramatic story of a 

dynastic Hawaiian family, was written by 

Marguerite Roberts. 

NC-4 BOXOFFICE April 9, 1962

— 

—— 

— 

" 

" 

. . founded 

. . James 

'Bird' a Soaring 200% 

In Detroit's Mercury 

DETROIT — "Swi'ct Bird of Youth" 

topped all piTccntaKt' ratings of the past 

few months in its opening at one of this 

city's more luxurious ncishborhood theatres. 

It was followed by "Pinocchio," at 

one of the downtown theatres, a re-re-rere-relcase 

which still charms viewers of alj 

ages even though cartoon techniques have 

changed considerably since it was first 

shown—probably to the parents of the 

present full-house audiences. 


Adorns BoHleground (MGM); Go for Broke 

(MGM), reissues 60 

Fox 

(20th-Fox), Corousel 

The King ond I 

(20th-Fox), reissues, 2nd wk 80 

cGrond Circus—The Children's Hour (UA), 2nd wk. 135 

Mddison West Side Story (UA), 6th wk 165 

Mercury— Sweet Bird ot Youth (MGM) 200 

Michigan Pinocchio (BVl, reissue 185 

Polms—World in My Pocket (MGM); The 

Singer Not the Song (WB) 100 

Trans Lux Krim Murder She Said (MGM), 2nd wk. 80 

Cincinnati Boxoffice Is Up 

But Still Disappointing 

CINCINNATI—Overall attendance at the 

movies was better during the week, despite 

miserable weather and some very good live 

entertainment. "West Side Story" in its 

second week at the Valley rated 160, and 

two art houses. Hyde Park, playing "Breakfast 

at Tiffany's" and the Guild, with "Les 

Liaisons Dangereuses," both pulled 125. 

Albee Sweet Bird of Youth (MGM) 110 

Copitol Judgment at Nuremberg (UA), 

7th wk 75 

Esquire Victim (Pothe-America) 100 

Grand -The Four Horsemen of th« Apocalypse 

(MGM), 3rd wk 80 

Guild Les Liaisons Dangereuses (Astor), 2r>d wk. 125 

Hyde Park Breakfast ot TIffany'i (Pora), 

reissue 1 25 

Keith—Walk on the Wild Side (Col) 100 

Palace The Children's Hour (UA), 2nd wk 90 

Twin Dnve-ln Bod Doy at Black Rock (MGM), 

reissue 90 

Volley— West Side Story (UA), 2nd wk 160 

Two Before Zero' Being 

Prepared for Release 

CHICAGO—Negotiations are under way 

between producers of "Two Before Zero, 

which was made at the Fred Niles studio 

here, and three major distributors for releasing 

rights. Present plans are for a 

Washington, D.C., premiere. Dr. Stefan 

Possony, who is on President Kennedy's 

staff as adviser on Russian matters, was 

technical adviser on "Two Before Zero." 

Moaon Picture Corp. of America, headed 

by Chicagoan Reginald J. Holzer, is behind 

the 90-minute feature. Basil Rathbone and 

Mary Murphy are the stars. 

Would License Drive-Ins 

TOLEDO—The city council is coirsidering 

a proposal to license drive-in theatres. 

The measure would affect only the Miracle 

Mile. The fee would be $235 a year. 

Starring in Columbia's "Diamond Head 

is Academy Award winner Charlton Heston. 

Dismissal Motions Up 

In Far Hills 'Teas' Case 

DAYTON—Judne Carl I). Kes.sler heard 

three motions Friday i6i in connection 

with the recent indictments against the 

. 

Far Hills Theatre, Inc., and its manager, 

Edward Eads, 31, accused of exhibiting an 

alleged obscene film, "The Immoral Mr. 

Teas." 

Harry 'Wright, counsel for the theatre 

manager, asked that the court dismiss the 

indictments becau.sc they "are insufficient 

and upon incompetent evidence 

obtained illegally and without facts." 

He sought authority to inspect the grand 

jury proceedings on grounds the proceedings 

were ba.sed on "incompetent, improper, 

and legally insufficient evidence." The 

grand jury indictment stemmed from the 

dismissal of several Oakwood muiricipal 

court suits against Eads as a result of a 

decision of the Ohio supreme court in another 

case involving the French import, 

"The Lovers." 

In this case, the supreme court freed 

Allen 'Warth, Dayton, theatre manager, 

because he had been prosecuted under a 

section of the obscenity law which had 

been declared unconstitutional. 

COLUMBUS 

f5,round- breaking for the multi-milliondollar 

underground parking garage at 

the State House, opposite Loew's Ohio and 

RKO Grand, may take place by Labor Day, 

said William E. Knepper, chairman of the 

commission in charge of the project. Engineers 

sketches published in local newspapers 

show that entrance and exit ramps 

are planned for State street, virtually at 

the doors of the two theatres. The street is 

to be widened, possibly with a mall in the 

center to divide traffic. Pedestrian entrances 

and exits are expected to be placed 

near the theatres. Capacity may be between 

1,000 and 1,500 cars. The garage 

would be U-shaped, with arms parallel to 

High and Broad streets, as well as State 

street. East Broad street entrance and 

exit are near the RKO Palace. 

Ed McGlone, manager of the RKO Palace, 

held Walt Disney's "Pinocchio" for a 

second week . 

McCann, assistant 

in the Coluinbus Citizen-Journal theatre 

department, has joined the U. S. Army for 

two years. 

Indie Playstar Organized 

HOLLYWOOD—Pioducer Alfeo Bocchicchio 

and Clark Paylow, assistant director 

on Allied Artists' "Hitler," have foi-med an 

independent production company, Playstar, 

and have acquired "The Kiss" by Lewis 

Simeon for their initial venture. The film 

is slated to go before the cameras in early 

summer. No release has yet been set. 

41 Theatres Sponsor 

TV Awards Contest 

CINCINNATI—An Academy Awards contest 

for movie fans was conducted this 

week, sponsored by 41 theatres of this city, 

Hamilton and Middletown, Ohio, and 

northern Kentucky, in conjunction with 

WKRC-TV. Trailers were shown in all the 

hou.ses during the wêek urging moviegoers 

to vote. 

Patrons were requested to vote for the 

best picture, actor and actress on a postcard, 

mailed and postmarked not later 

than midnight April 8. Cards will be placed 

in a hopper and the persons whose names 

are drawn will be asked a simple question 

by phone. 

The winners will be announced on the 

WKRC-TV Jane Lynn .show in the midweek. 

Prizes are: first. Zenith color T'V: 

second, Bulova watch, and the third, a 

Bulova watch-transistor radio. 

Maurice Baker, Manager 

At Youngstown. Is Dead 

YOUNGSTOWN—Maurice A. Baker, 65, 

manager of the Palace Theatre, died of a 

heart ailment. He was active in show business 

throughout his adult life, beginning 

as an entertainer and piano player in the 

era of vaudeville and silent films. In the 

1920s, he transferred to the management 

field and became district manager of the 

New England territory for Paramount Publix 

Corp. He was manager of one of the 

first theatres in the country designed for 

sound films, the Colfax Theatre In South 

Bend, Ind. 

Baker managed theatres in Steubenvllle, 

Ohio from 1934 to 1944, then he came to 

Youngstown as manager of the Palace. He 

had been there since, except for a twoyear 

period in 1947-49 when he operated 

his own theatre in Fort Myers, Fla., and 

from 1956-59, when he retmned to the 

management of theatres in Steubenville. 

Besides his wife Vera, whom he married 

in 1956. he leaves two stepdaughters. 

Cinerama at Cuyahoga Falls 

CUYAHOGA PALLS. OHIO — "This Is 

Cinerama" opened at the downtown Falls 

Theatre, remodeled at a cost of $125,000, 

with a benefit sponsored by local Sigma 

Delta Chi to raise funds for its scholarship 

fund. The Falls is owned by L. M. Horwitz 

of Cleveland. 

DRIVE-IN SCREEN SURFACING 

Twice the Briohtncss—Sharper 

ON BETTER DRIVE-INS EVERYWHERE 

THE GEORGE ENGLISH CORP.—Berwyn, Pa. 

\,ilii.ii»i,l,- S.-iiir.' . . Littra'iiit 

. . M. 

.M.ig.ir.i 4-4362 

JonAOM 


Large Core 


MAXIMUM LIGHT 

^^•lAy Oitfribvted 

. 

,is—Gordcner Theatre Service, I 

cogo— Buckinghom 1-0S91 

2831-33 N. Clork St., Chi. 

Supply, Detroit—Woodward 1-2447 

BOXOFFICE April 9. 1962 ME-1

. . . Captain 

. . Twig 

. . Fred 

. . Roy 

DETROIT 

The meeting of the Federation of Motion 

Picture Councils at Grand Rapids 

draws the attention of the industry to 

Michigan again. Detroit made history in 

this field when the convention was held 

here a few years ago under the leadciship 

of Mrs. Max M. Williams of suburban Royal 

Oak. who was first national president. 

Sol Krim. heading the family which owns 

the Trans-Lux Krim Theatre in Highland 

Park, returned home after wintering in 

California. He headed east for a couple of 

weeks, but will be due back in the Motor 

City about April 15. 

Nightingale news: Joe Poresta was the 


to get in the 

.5^1^ BIG MONEY 

As a screen game, 







HOLLYWOOD AMUSEMENT CO. 

3750 Ooklon St. • Skokic, Illinois 

DETROIT POPCORN CO. 

READY-TO-EAT POPPED CORN 

Corn - Seoioning Boxes - Salt 

|il.slltll;lT"RS OF CRirroilS' I'OI'COILN machinbb 

5633 Grand River Ave. Phone TYIer 4-6912 

Detroit 8, Midi. Nights-UN 3-1468 

Ê. 

fxpert in pin spilling at the latest bowling 

session . Dewitt was elated with 

his 518. going into first place and taking 

high single and high three in his division 

Carl Mingione is changing his 

lineup to stop that losing streak for his 

Local 199 team . Warendorp had a 

nice day of pin spilling and managed to 

raise his average . Thompson was 

due back from his trip on the road to help 

pull his team out of their slump . . . President 

Melvin Donlon was out for a visit and 

asked about the man in charge of tickets. 

Zealous secretary Floyd Akins says he appointed 

every member a committee of one 

to help do the job. 

Projectionist Local 199 dropped thi'ee 

points to Altec, closing up the margin in 

the race as the Nightingale Club Bowling 

League approached tlie end of the season. 

Theatre Equipment took three from National 

Theatre Supply to move up into the 

second slot, and National Carbon took all 

four from Amusement Supply, getting into 

the act as a last-day dark horse. The 

.standnigs: 

Team W L Teom W L 

Locol .61 43 Altec 4912 541/j 

199 

TEC 591/2 441 2 Ams't Supply 441,, 59!/j 

Not. Carbon 531/2 SOVj NTS 44 60 

High scores rolled were: Joe Foresta, 191- 

211. 575: Carl Mingione. 196. 558: Eddie 

Waddell, 194-216, 545: William Fouchey. 

190. 542; Fi-ancis Light. 190-193, 535; Julius 

Pavella, 202, 533; Edgar Douville, 203, 517; 

Nick Forest, 200, 516; Roger Robinson. 

520; Twig Dewitt, 518; Bud Gates, 513. 

McCrea, Scott Costarring 

In Lyons' 'Recollection' 

HOLLYWOOD—Richard E. Lyons is 

preparing "Recollection Ci'eek." a screenplay 

by Fred Gipson. as a sequel to his first 

MOM project. "Ride the High Country," 

starring Joel McCrea and Randolph Scott, 

which will be released in June. 

The new pix)ject will be rewritten as a 

costarring vehicle for McCrea and Scott. 

Henry Novak to Sales Job 

With Borde Associates 

LOS ANGELES—Harry Novak has been 

named to handle sales in southern California 

for Seymour Borde & Associates, independent 

film distributors with offices 

here. San Francisco and Denver. Novak at 

one time was head booker for RKO Pictures 

here when Borde was brancli 

manager.

. . Both 

. . The 

. . Mary 

. . Irvin 

. . Prom 

3 

CINCINNATI 

Variety Tent 3 held open house in its 

clubi-ooms in Hotel Metropole April 7 as a 

"thank you" gesture to all the workers who 

participated in the recent successful telephon 

fund raising campaign. In appreciation 

of his strong support of the entertainment 

field, movies in particular. Tent 

3 is sponsoring a testimonial dinner to be 

held late this month for E. B. Radcliffe, the 

morning Enquirer's movie reporter, who is 

celebrating 35 years as a newspaperman. 

The Cincinnati chapter of the Japanese 

American Citizen League is sponsoring two 

noncommercial films at the neighborhood 

Nordland to raise funds in an effort to repeal 

the Washington state alien land law. 

Washington is the only state that still has 

the outmoded law, prohibiting Americans 

of Japanese descent to own land. 

In the evening Post and Times-Star, 

there was a brief blurb about UA's "The 

Children's Hour," now playing the Palace, 

in which it was explained that it was not 

for children. The morning Enquirer quipped 

the next day that sometime it was going to 

invest all its money in making a Mickey 

Mouse picture and advertise it as "not 

recommended for adults" . subrun 

houses and drive-ins were showing Dis- 

ALL LAMINATED 

OATERS 6- SIGNS 

Loft Longer Waterproof Easy to Clean 

Avaitobit Thraugh Yew TlMatra Supply Co. 


ney's "Plnocchlo" and quite a few of the 

better family films. This was a break for 

the youngsters as not a single film being 

presented during the week in the firstrun 

houses was for them; all were labeled 

"For Adults Only." 

Cince spring is in the air. and also because 

they need more elbow room, two 

members of the film colony moved during 

the weekend. Murray Baker, district manager 

for Continental Distributing, moved 

RKO's Palace entertained a large group 

of Golden Age members at a screening of 

his office from 1716 Logan 

"The Children's 

St. into the 

Hour." coupled with other 

films suitable 

first floor quarters at 1634 Central Parkway, 

which houses the majority of the film 

to their tastes . . . The Chakeres 

circuit gave youngsters something different 

exchanges. Tristate Theatre Services 

Saturday, 

also 

March 31, when the Regent, 

Springfield, 

moved from its office within the building 

at a morning show, and 

at 

into the same section . companies 

Xenia in the afternoon, presented a live 

were greeted by Don Duff, manager puppet 

for 

show called "St. George and the 

AIP, also a new tenant who has been 

Dragon." Also very successful throughout 

the 

dodging ladders and paint buckets the 

season have 

last 

been the Mickey Mouse 

birthday 

two weeks. Duff extended neighborly 

shows 

greetings 

to the newcomers before hurrying off 

on Saturdays played in the 

various circuit theatres. 

to a preview of AIP's "Burn, Witch Burn" Phil Chalieres, president of the Chakeres 

at the Esquire, which was followed by a circuit, whose winter home is in Miami 

cocktail party for the exhibitors at a nearby 

cafe. William Borack, president of Trifield, 

during the first week of April . . . 

Beach, was at the home office in Springstate 

Theatres, missed out on the fun as he Robert Laws, Columbia booker, vacationed 

was home convalescing from an illness. in Arizona . . . Lucille Arnold, secretary to 

U-I Manager Prank Schreiber, and Margaret 

Wooda-uff, Columbia head booker, 

looked over the new home of Helen Cirin, 

secretary to MGM Manager H. Russell 

Gaus . Illing. fomierly with MGM, 

is now at U-I, replacing Loretta Cecardo, 

who resigned to await a visit from the 

stork . Klass, owner of the Ames, 

Dayton, is convalescing after surgery. 

Two MGM publicists were on Filmrow, 

Roger Bauer for the "King of Kings" subrun 

which began in April at the Hollywood, 

Mariemont, Ambassador, and at the Madison, 

Covington, Ky., and Karl Bruss, working 

on "Horizontal Lieutenant," scheduled 

for a saturation of 60 area houses beginning 

April 20. 

In were these exhibitors from Kentucky: 

Gene Lutes, Frankfort: Floyd Morrow, 

Louisville; Marvin C. White, Flatwoods; 

Glen Peters, Richmond; William Powers, 

Pendleton: Howard Sheldon, Vanceburg; 

Bud Hughes, Manchester . Ohio 

were Dick Dickerson and William Settos, 

Springfield; Carl Pfister, Troy: Moe Potasky, 

Dayton: Hank Davidson, Lynchburg: 

James Chakeres, Washington, C. H.; 

William Queen, Columbus; Jerry Jackson, 

Mount Holly, and A. J. Dwyer. regional 

manager. Army and Air Force motion picture 

services. St. Louis. 

Theatre to Skating Rink 

YOUNGSTOWN—The Art Guild Theatre 

in suburban Glrard was clo.sed March 

27. and will reopen April 18 as a roller 

skating rink. Al Garfield, owner and operator 

of the New Mock and Art Guild, said 

the stage will be changed into a restaurant 

and concession area, entered by ramps 

from the .skating floor, which will cover 

the entire 3,000 square feet of the auditorium. 

The New- Mock Theatre will continue 

to operate as a film house, he said. 

Leonard Young Trcrvel Agency 

HARTFORD—Leonard Yomig, at one 

time assistant to George E. Landers, Hartford 

division manager for E. M. Loew's 

Theatres, has opened his own travel agency, 

Young Travel Service, 152 West 42nd St.. 

New York. He is a brother-in-law of Morris 

Keppner, partner in the Burnside Theatre 

and General Theatres of Hartford. 

THE 

NEARLY 

CURABLE 

CANCER! 

A simple, painless examination, 

the "Pap 

smear", helps physicians 

detect cancers of 

the uterus in time. 

When discovered early 

and properly treated, 

this second most common 

cancer in women is 

nearly 100 7^ curable. 

Our film, "Time and 

Two Women" will show 

you how to guard yourself 

against uterine cancer. 

It has already saved 

many lives. To see it, 

call the office of the 

American Cancer 

Society nearest you, or 

write to "Cancer", c/o 

your local post office. 

CANCER 

SOCIETY, 

BOXOFFICE 

BOXOFFICE April 9. 1962 ME-

NY TIME is a GOOD TIME 

to read and use the busy 

BOXOFFICE 

CLASSIFIED WANT ADS 

Use these speedy little 

business builders to get 

quick results at slight cost 

Buyers meet sellers 

Employers locate good help 

Suppliers find a market 

BOXOFFICE Clearing House 

Best Reader Coverage in the Field—Most for Your Advertising Dollar 

ME-4 BOXOFFICE :: April 9. 1962

— 

— 

— 

— 

W.Al 

sometimes 

i 

Xiaisons' Maintains 

Fast Hartford Pace 

HARTFORD— Astor's '•Los Liaisons Dangereuses" 

went into a tliiid Cine Webb 

week. 


, 

Allyn Hitler (AA); Honds of o Stranger (AA) 85 

Art Cinema Heot of Summer ;SR:, Forbidden 

Fruit (SR), revivals, 2nd wk 90 

Cincroma Seven Wonders of the World 

(Cineromo), 110 

Cine Webb Les Liaisons Dangcreuses (Astor), 

Jrd wk 130 

E. M. Loew Walk on the Wild Side (Col) 105 

Loews Palace^ Goliath ond the Dragon (AlP); 

Goliath and the Barbarians (AlPl, revivals... 90 

Loews Poll— The Four Horsemen of the 

Apocalypse 1 .'n.l wk 105 

Rivoli— Purple Noon Times); Mon in the Moon 

(Trans-Lux), return runs 90 

Transit Tieup Cuts Deep 

Into Hub First Runs 

BOSTON—The transportation strike cut 

30 per cent off the normal Boston firstrun 

film houses and openers were 'way off 

when the wildcat strike was called tying 

up all public transportation in Boston. Not 

a streetcar moved in the enth'e Hub; cabs 

and private cars were the only means of 

transportation as 400,000 Satm-day riders 

were affected. "Doctor in Love" opened 

good at the Kenmore, high above average. 

"The Outsider" opened good at the Memorial, 

above average. "The Head" opened 

. . 

fine at the Paramount, high above average. 

Roadshows, with their advance ticket 

sales, were not too badly affected by the 

strike, as their patrons came by cab and 

carpool, having already paid for their seats. 

Astor— El Cid (AA), 1 5th wk 130 

Boston South Seas Adventure (Cinerama), 

reissue, 13th wk 100 

Beocon Hill Les Liaisons Dangereuses (A&tar), 

2nd wk 175 

Capri Light 1 50 

in the Piazza (MGM), wk. 

Exeter Murder She Said (MGM), 

2nd 

5th wk 150 

Fenway The Angry Silence (SR) 1 40 

Gory West Side Story UA), 12t-h wk 200 

Kenmore Doctor in Love Governor) 1 75 

Metropolitan Julius Caesar (MGM), reissue. ... 1 25 

Memorial The Outsider (U-l) 175 

Paramount—The Head (Trans-Lux) 180 

Orpheum—The Four Horsemen of the 

Apocalypse MGM), 2nd wk 150 

Pilgrim Battleground (MGM), reissue 110 

Saxon Judgment at Nuremberg (UA), 7th wk. 140 

Stote The Maiden (SR) 1 50 

'View' Is Best Grosser 

In Dull New Haven 

NEW HAVEN—Most of the suburban 

drive-ins resimred operations for the season. 

Crown—Ocean's 11 (WB); Seven Thieves 

(20th-Fox), revivals 80 

LirKoln Les Liaisons Dangereuses (Astor), 

3rd wk 100 

Loew's College Walk on the Wild Side (Col), 

2nd wk 110 

Poramount Hitler fAAi Armored Command 

(AA) 80 

Roger Shermon King of Kings (MGM), 3rd wk. 90 

Vvhalley A View From the Bridge (Confl), 

2nd wk 115 

Mel Safner Man of Year 

For Central Falls Lions 

CENTRAL PALLS. R. I.—Mel Safner. 

New England exhibitor, has been named 

Man of the Year by the Central Palls 

Lions Club, the organization honoring the 

owner of the Lafayette Theatre here as 

196rs outstanding citizen, contributing 

significantly to the Central Palls community. 

Safner is also associated with independent 

film distributor Eddie Ruff in Eddie 

Ruff Associates. 


Quality Films for 

Build Business for 

By ALLEN M. WIDEM 

SPRINGPIELD—To independent exhibitor 

Vincent Blais, operating the Forest Park 

Phillips Tlicatre under lease from the 

Nicholas Zeo interests, 1962 poses as great 

a challenge as any year in the history of 

American motion pictures. 

"I've found," lie told this inquiring Boxoffice 

correspondent, "that people are 

vitally interested in quality motion picture 

entertainment and as long as we can come 

up with programs of such stature tiic ink 

on the boxoffice statements can not only 

appear decidedly black, but the totals 

themselves can even surprise the most con- 

I 

firmed optimist!" 

Blais. aware of the tremendous competition 

for the smaller, independent, subsequent-run 

first-rum situation 

outside of the hard-core, downtown area 

of a metropolitan city, finds that in his 

bookings he has the structural key to 

making the Phillips formula work with 

resounding success. 

And while he has been experimenting of 

late—he leased the theatre six months ago 

—with first-run attractions, primarily from 

Showcorporation of America and Trans- 

Lux Distributing, New York, he finds 

necessary the liaison, the rapport, so to 

speak, between theatre and family groups 

in the Forest Park area, predominantly 

residential. 

Significantly, during a recent public 

school vacation week. Blais found it most 

advantageous to go out of his way to find 

motion pictures of primary concern to 

youngsters. 

"I decided to slate special kiddy shows 

James Mahoney Accepts 

Jimmy Fund Leadership 

Boston—Uilliam S. Koster. vicepresident 

of the Children's Cancer Research 

Foundation, announced today 

that James F. Mahoney, general manager 

of Interstate Theatres, will again 

serve as general cochairman for this 

year's Jimmy Fund Drive. 

For the past 12 years, the motion picture 

industry throughout New England 

has been the backbone of the 

Jimmy Fund. More than GOO theatres 

throughout New England annually 

participate by showing a trailer and 

taking audience collections. 

.At the present time, 652 children 

afflicted with cancer are undergoing 

treatment. The Jimmy Fund Hospital 

continues to be the world center for 

research of children afflicted with cancer. 

Mahoney said the same team that 

participated last year has voluntarily 

offered to serve in this year's drive: 

Mahoney and Joseph E. Cronin. general 

cochairmen; William S. Koster. executive 

director: Ted Williams, honorary 

chairman; Curt Gowdy, sports chairman; 

Bob Emery, "small fry" chairman, 

and Hector J. Pelletier, law enforcement 

agencies chairman. In addition, 

local and state chairmen will 

be named. 

Special Segments 

Vincent Blais 

tor every aftcinoon ol that week—from 

Monday through Saturday— with nary a 

deviation. I wanted to prove to myself, in 

particulai-, that given a definite schedule of 

definite appeal, the families in my commuting 

region would respond." 

And respond they did—encouragingly! 

"I was most gratified to gel comments from 

ths kiJs in line; they said that their parents 

were pleased over the choice of fare," said 

Blais. 

He blossomed forth with two-column by 

eight-inch deep ads, emblazoned with the 

heading, "A Mcs-sage of Possible Interest 

to All Parents of School Age Children." 

The copy: "Monday marks the beginning 

of No-School Week in this area. 

SUCCESSFUL NO-SCHOOL WEEK 

"Therefore, with great pride and effort. 

we are happy to announce tiiat we have 

made special arrangements during this No- 

School Week to present on our screen for 

the entire week a completely different and 

new matinee program w'hich will be of 

interest to your youngsters. 'See our other 

ad for our regular evening show ! 

"May we suggest that you cut out the 

schedule below and use it as a guide for 

the entire No-School Week? 

"These special programs will start every 

day at 1:30 p.m. and will end at approximately 

4 p.m." 

The attractions: Monday. Paramount's 

The Greatest Show on Earth, plus two cartoons: 

Tuesday. AA's Raymie and Columbia's 

The Plying Fontaines, plus two cartoons; 

Wednesday. Paramount's Tarzan the 

Magnificent and 20th-Fox's A Dog of 

Flanders: Thursday, 20th-Fox's Misty and 

UA's The Boy and the Pirates; Friday, Columbia's 

Comanche Station and The Sword 

of Sherwood Forest: and Satm-day, UA's A 

Dog's Best Friend and Dance With Me, 

Henry I 

Blais, moreover, has taken meticulous 

care not to overlook the foreign film 

aficionado, the avant-garde entertainment 

seeker, the "snob" or "high-brow" motion 

picture buyer, if you will. 

CAPITALIZES ON 'SNOB APPEAL" 

"I'm aware that the 'snobs' may read 

The Saturday Review' or 'Harper's' and 

discourse at will on the general 'downgrading' 

of motion pictures in general, at 

the same time patronizing films called to 

their attention sporadically." 

He played the western Massachusetts 

premiere of Showcorporation's British 

comedy import, "Double Bunk," slanting 

advertising and promotional endeavor to 

the "snob" and art film field. His advertising 

catchline read, intriguingly, "They 

doubled up—and so wUl you!" 

To assuage the fears of single-featurepreferred 

patrons in a notoriously-difficultto-change 

double-feature town, Blais 

booked UAs "Pocketful of Miracles," slating 

two featurettes, "Australian Water 

Sports" and "Assignment New Zealand," 

rather than a full-length attraction as 

supporting fare. 

In an experimental mood— "And you 

might say, he added with a merry twinkle 

" 

in his eyes, "that I'll probably always be 

'Continued on page NE-4i 

NE-1

. 

. . The 

'1 

BOSTON 

HI Lt'vy, 20th Century-Fox manager, 

visited the New Haven. Albany and 

Buffalo offices under his supervision during 

the Spyros Skouras Drive and repoi-ted 

that business is on the uptrend. With the 

drive-ins opening soon, the outlook is for a 

still further increase in business. 

Phil Engel, 20th-Pox publicity manager 

in New England, is .setting up his campaigns 

for •State Pair" in all key situations 

for Easter release. Phil reports that 

20th-Pox has increased its national and 

local ad expenditures to its alltimc peak, 

the advertising including a full page in 

Sunday supplements April 1, 8 and 15. 

These ads. seen by millions of readers, are 

bound to help attract patrons to this fine 

family picture. Engcl said. At the local 

level. Fox is using radio support on advertising 

campaigns in key areas plus promotions 

with music stores, music distributors 

and large window displays. Engel and 

Jerry Schcer of Dot Records worked out a 

series of screenings for "State Pair." inviting 

all disc jockeys, radio and TV program 

managers, music distributors and 

music store owners to see the pictiue at the 

Fox screening room. 

.\fter many years as Pox head booker. 

Sam Berg has retired under the company's 

pension plan. The office staff is now planning 

a big party for Sam Berg and Bill 

Graham, the latter leaving 20th-Fox to 

take up duties with the Al Daytz-Al Lourie 

organization. Gifts will be presented both 

men at the party. In line with the company 

policy of promotions. Bob Rancatore 

has been appointed head booker by Al Levy. 

and Rancatore's place has been taken by 

Jim Barry, formerly of the Albany branch 

Ferguson Returns to Duty 

NEW HAVEN — Franklin E. "Fergie" 

Fergu-son, general manager and advertising 

director of the Maurice Bailey Theatres 

here, has returned to his Whalley Theatre 

Building office, following recuperation 

from surgery. 

USE DAAA A D ALL LAMINATED 

K\/fVU%lf 0ATERS6-SIGNS 

Last Longer Wottrproof Eaiy to Clean 

ArailakI* Through Your ThMlra Supply Co. 


'State Fair' Star Guest 

Of Boston News Media 

BOSTON—Pamela Tiffm. star of 

•Stale 

Fail." which opens at the Metropolitan 

Theatre April 17. was here on the first leg 

of a tour of several cities before the April 

4 world premiere in Texas and Oklahoma. 

She was given a reception at the Statler- 

Hilton by 20th Century-Fox officials and 

the Boston film press contingent. 

Phil Engel. 20th-Fox publicist and field 

exploitation chief, arranged the visit for 

Miss Tiffin, with pre.ss interviews and a 

round of radio and television appearances. 

The film star was on Pri'-'cilla Portescue's 

program on WEEI; on WORL. WEZE, 

WNAC and WMEX in a whirlwind one-day 

stop. 

Along with 20th-Fox officials from the 

Boston exchange and officials of the 

Metropolitan and New England Theatres 

Corp. were Jerry Scheer and representatives 

of the Dot Recording Co. on which 

label the soundtrack of 'State Pair.^' with 

Miss Tiffin's photo on the cover, is being 

released. 

Following the Boston rounds in behalf of 

the picture, her third, others were 'Simimer 

and Smoke. ' and One. Two, Three"' 

i 

she planed out with her mother, who accompanied 

her. for Cleveland and Detroit 

appearances. 

2 Downtown Theatres Are 

Hartford Highway Victims 

HARTFORD—Two downtown first 

—the 

runs 

4.200-seat State, owned by Harris 

Bros., 

by Maurice Greenberg—have been demolished 

and the 1,200-seat Parsons, owned 

to make way for the multimillion 

dollar east-west highway. 

Neither the Harris nor the Greenberg interests 

intend to rebuild locally. 

Two more first runs—Loew's Poll, 2.800 

seats, and Loew's Palace. 1,400 seats—are 

destined for demolishment in the foreseeable 

future, their particular land area 

designated for modernistic apartment 

blocks. To date, Loew's Theatres, New 

York, has not disclosed future Hartford 

plans. 

The State, in its heyday, was a top 

vaudeville mecca. running combination 

motion picture-stage shows on a seven-day 

basis, and, in its concluding years, the 

Parsons was more concerned with legitimate 

theatre productions. 

As of this writing, the downtown theatre 

situation, less Loew^s theatres, will include 

the Allyn (New England Theatres', E. M. 

Locw^s, Daly iDaly Theatre Corp.i, Strand 

(Stanley Wanaer) and Crown (Syzmanski) 

CAREW SCREEN TOWERS 

• Present o clear functional design and require only 4 support piers 

• Arc extremely flexible as to screen area and height. 

• All structurol members are of hot rolled A-36 Steel having a 

minimum thickness of '4" and primer painted. 

• Anchor bolts, leveling plotes, and anchor bolt plans and reactions 

are included. 

• Screen is heavy gage golvanized metal with a baked prime coat 

of 

paint. 

• Prices furnished upon request. 

CAREW STEEL COMPANY 

York, Pennsylvania 

Suburbans Flourish 

While MTA Strikes 

BOSTON — The city's two-day subway 

strike proved to be a boon to suburban 

and neighborhood theatres, managers of 

these houses reporting that their business 

jumped far beyond weekend normals as 

people returned to the practice of walking 

to the theatre. Among those experiencing 

their best weekend business in years were 

the Circle in Brighton and the Coolidge in 

Brookline. 

The strike cut downtown film houses 30 

per cent from normal business. Saturday. 

March 31. and 50 per cent Sunday. April 1. 

Work stoppage began at 4 a.m. Saturday 

on the MTA. Bostons transportation 

system, affecting more than 400.000 Saturday 

riders. The strike ended when workers 

agreed to go back to their jobs after the 

governor had called the legislature into 

session and threatened to use the National 

Guard to seize the transportation system. 

Film theatres suffered more than night 

clubs or legit theatres and opening pictures 

were considerably off. As one manager put 

it: ••Many of our patrons make a day of 

Saturday shopping, bringing the kids in 

town and all going to a picture. We lost all 

that busine.ss. Also. Sunday and Sunday 

night where throngs would come pouring 

out of the subway stations bound for film 

theatres was lost." 

PROVIDENCE 

The Shipyard Drive-In heralded the opening 

of "The George Raft Story" with 

a half-page ad in the Journal-Bulletin. 

Saturday. March 31. the airer gave cigaret 

lighters to the first 150 cars, phonograph 

records to the next 300 cars, free guest 

certificates to the Fred Astaire Dance 

Studios to the next 500 cars and lollipops 

to all the children. There were also drawings 

for various prizes and a big Twist 

contest. 

Autographed photos of Tony Curtis were 

given to the first 1.000 patrons attending 

the opening of the new Curtis film. The 

Outsider." at the RKO Albee March 30. 

The Sophia Loren film, '•Two Women." 

proved to be one of the biggest hits in this 

area in months when it went into a sixth 

week at the Art Cinema, where it was 

shown in its original uncut version in 

Italian, with English subtitles. Another 

extended run was being accorded '•Walk on 

the Wild Side." which was held for a "third 

smash week" at the Elmwood. with five 

performances daily. 

. 

The Cinerama Theatre announced that 

the Lowell Thomas production, "Seven 

Wonders of the World," was in its closing 

weeks so "South Seas Adventures " may 

start April 25 Union Land Corp. 

announced acquisition of land directly 

under the auditorium of the Strand Theatre 

for approximately $160,000. The firm 

reportedly owns the land on which the 

movie establishment is located, while the 

building is owned by the National Realty 

Corp. 

Daniel Mann will direct and Henry Blank 

will produce "The Second Mrs. Asland" for 

Paramount. 

NE-2 BOXOFFICE April 9, 1962

. . . Morris 

. . Earl 

and 

. . TOA 

. . 

. . UA's 

. . Sperie 

NEW HAVEN 

Tim Darby. Paramount, -sncak-prpviewcd 

Paramounfs "Tho Man Who Shot 

Liberty Valance" . Wright. Lockwood 

& Gordon-E. M Loew'.s jointly operated 

Candlelite-Pi.x Twin Drive-In. distributed 

free peppermint on Friday night 

of his "Hey. Let's Twist!" ensagement . 

Interstate of New England's Bradley. Putnam, 

brought back the Charlie Chaplin 

" 

classic. "The Gold Rush, UA's "Man 

i 

in the Net" the latter was filmed on location 

in Connecticut several years ago < . on 

a double bill. 

Lew Ginsburg;. at one time partnered 

with Bernie Levy in Amalgamated Theatres, 

local booking combine, and gctive in 

recent years in film importation, using 

New York as a home base, has now 

branched out to talent management, 

initially representing rising French star 

Daniel Cauchy on this side of the Atlantic. 

Sal Adorno jr., owner-operator of the 

Middletown Drive-In. reopened the airer 

for 1962. showing UA's "Sergeants 3," as 

his initial attraction. 

NEWHAMPSHIRE 

Stanley Warner booked the Polish import, 

"The Knights of the Teutonic Order," 

(English titles I. into the first-run Warner, 

Bridgeport, at $1.50 top. March 30 through 

April 1. Children were charged 50 cents 

Jacobson booked an all- 

Ukranian bill into his American for a 

single night's engagement . board 

chairman Albert M. Pickus. who owns and 

operates the Stratford, Stratford, attended 

a TOA directors session in Washington. 

Qne of the most successful films in Manchester 

in months has been "King of 

Kings." which was held over for its third 

week at the State Theatre. 

A Foreign Film Festival will be held at 

the Latchis Theatre in Claremont during 

May. "Hiroshima. Mon Amour" will be 

shown there May 2 while "The 400 Blows" 

will be the attraction May 23. Both are 

French films. 

John Gardner to Build 

ALBANY—John W. Gardner, 

who sold 

his Glen Drive-In near Glens Palls to Sam 

Rosenblatt and Jules Perlmutter last season, 

and his interest in the Unadilla Drive-In 

near Sidney to partner Al LaFlamme, will 

build a 750-car outdoor theatre two miles 

north of Hollywood. Fla.. where he now 

lives. The new airer, to be called the Arrow-, 

will be a family affair with Gardner, w-ife 

Marge and two sons all active in it. 

Ernie Grecula Corporation 

Buys Hartford Art Cinema 

IfAUTFORD The H.OO-.scal. fnst-run 

Art Cinema has been .sold for an undisclosed 

sum by the Park St. Investment Co. 

interests to a newly foniied corporation. 

Connecticut Cinema, listing Ernest A. 

Grecula. a veteran of independent exhibition 

operations in Connecticut, as principal 

spokesman and resident manager. 

Lockwood & Gordon had been operating 

the theatre. A first-run policy will be 

continued. 

Grecula was advertising and publicity 

director for the Hartford circuit and. at one 

time operated the first-run State, Torrington, 

on lease from Morris Jacobson. For a 

time, moreover, he was Hartford sales 

rcpre.sentative for National Screen Service. 

VERMO^NT 

Joey Dee, star of "Hey. Let's Twist!" 

brought his band, the Starlighters, to 

Vermont April 6 for a four-hour program 

at the Winooski High School. Sponsoring 

the performance was the Winocski Teenage 

Club, which has 350 members. 

Films are on the program of the seventh 

annual Festival of Fine Arts at the Fleming 

Theatre. University of Vermont. Burlington. 

The festival opened March 28 and 

continues through April 22. 

The Sunset Drive-In, Burlington, reopened 

March 30. It was the second 

Burlington ozoner to resume for the summer. 

Vermont has had its usual tough winter 

but moviegoers became convinced that 

spring had really arived when the Burlington 

Drive-In opened March 23. although 

there was still plenty of snow in 

the Green Mountain State hills. The management 

announced there would be two 

shows nightly 

Sam Germaine Testimonial 

By Connecticut Industry 

NEW HAVEN — Connecticut e.xhibition 

and distribution gathered at a testimonial 

luncheon AprU 5 in the Colonial House. 

Hamden. honoring Sam Germaine. who has 

resigned, after 37 years association, from 

the 20th-Pox Connecticut exchange staff, 

to join Second National Pictures of Boston. 

Chairmen of the luncheon were Sam's 

brother Henry, Paramount exchange manager, 

and Angelo Lombardi, Warner Bros, 

manager. 

WB Releases 

Angie Dickinson 

HOLLYWOOD—Actress Angie Dickinson 

was granted release from her Warner Bros, 

contract at her own request. 

HARTFORD 

Trving Ilillman. formerly Stanley Warner 

zone adveitising publicity director, was 

named United Artists exploitation representative 

for the April 10 opening of "West 

Side Story" at the SW de luxe Strand here 

... Ed Stokes, supervisor of art theatre 

operations for Lockwood & Gordon, conferred 

with Alan M. Brunner. Cine Webb, 

on upcoming product. 

Bernie Korban of the Univer.sal-International 

home office exploitation staff returned 

to New York after several days of 

activity here . . . Elliot Kone. president of 

Group Nine Productions, Connecticut-based 

independent production fum, completed 

work on his .second effort, a science-fiction 

spoof titled, "Oswald, You've Botched It 

Again!" Distribution is yet to be arranged. 

Hector Frascadore, manager of E.M. 

Loew's Farmington Drive-In. resuming for 

thj season, cited use of his highway 

marquee during the winter months for 

cammunity and national "messages," including 

at one time U.S. Air Force recruiting. 

"Better have a 'message' of sorts 

instead of empty spaces!" Hector reasoned. 

Earl R. Mortemore, general manager of 

the Connecticut company, has asserted that 

the Hartford division does not at the 

moment plan to hike its 25-cent cash fare 

on Hartford area buses. The present token 

rate, which amounts to approximately 3^'4- 

c^nt discount, will probably be eliminated, 

h iwever. Moreover, studies are under way 

on the school children's fare, 15 cents at 

present. An increase in this fare is pos.sible. 

he said. 

Albert G. Swett of the Stanley Warner 

zone office was in town . "West Side 

Story" was preview'ed for the press and 

O-her opinion-makers ahead of its SW 

Strand Connecticut premiere . P. 

Perakos. general manager of Perakos Theatre 

Associates, and Maurice W. Shulman, 

Shulman Theatres, booked UA's "Exodus" 

for retmn runs into the Elm, West Hartford, 

and Webster, Hartford, respectively. 

Pakistan Airlines to Show 

Inflight Motion Pictures 

NEW YORK — Pakistan 

International 

Airlines will inaugurate the presentation 

of first-run motion pictures early in April, 

arrangements having been completed with 

Inflight Motion Pictures, Inc. 

David Plexer. president of Inflight, said 

that the Pakistan line would be the first 

international company, based outside of 

the United States, to provide this service 

to its passengers. Tians World Airlines has 

been showing films on some domestic and 

international routes since last July. PIA 

will present the films in both the first class 

and economy sections on the New York to 

Karachi flights. 

JonnOAM^ 


Large Core 


tifant 

MAXIMUM LIGHT 

^^•n\y Dittributad, 

in Connecticut—NATIONAL THEATRE SUPPLY, 

Homden 14— Atwoter 8-2547 

1890 Dixwell Ave., 

in Massachusetts -MASSACHUSETTS THEATRE EQUIPMENT Co 

Boston— Liberty 2-9814 

BOXOFFICE April 9, 1962 NE-3

and 

1 

he 

Quality Films for 

Build Business for 

'Continued from page NE-1 

experimenting with bookings, since in this 

activity I find my greatest challenge and 

most rewards!" Blais played Warners' "The 

Roman Spring of Mis. Stone," after downtown 

Springfield, and used a Trans-Lux 

British comedy import. "Man in the Moon," 

as supporting fare, advertising succinctly, 

"Another in Om- Series of Pine British 

Comedies!" 

For the "novelty" trade, he booked 

Aidarfs forcefully dramatic study of a 

prostitute, "A Cold Wind in August." 

The teenagers have not been overlooked, 

either. He played UAs "Town Without 

Pity" and "Three on a Spree" ithe latter, 

incidentally, a British 

i 

comedy on a single 

bill, interrupting the run for his Saturday 

matinee only to show Columbia's "Twist 

" 

Around the Clock "Homicidal." 

In conjunction with "Twist," Blais' teenage 

inducements ranged from cash door 

prizes to Chubby Checker records and 

Arthur Murray Dance Studio certificates. 

Moreover. Murray instructors were 

prominently in attendance to demonstrate 

the twist. 

Blais is realistic to the point where he 

knows that sitting back in his office and 

waiting for business to flock over the 

threshold belongs part-and-parcel to the 

w'orld of illusions. 

"We're fighting competition and the degree 

of vigorous fight is the difference be- 

Special Segments 

Vincent Blais 

' 

tween red ink and black ink, said. "I'm 

confident that the tremendous creative 

abilities of the international film community 

will provide us with great product, and 

we must back this creative element with as 

much imaginative showmanship as is 

humanly possible!" 

Beverly Ware Reopening 

Awaits Building Repairs 

BEVERLY. MASS. — The i^roposed reopening 

of the Ware Tiieatre by the E. M. 

Loew Corp.. will have to be postponed until 

the building can be repaired to meet city 

specifications, according to building inspector 

Erwin R. Dolloff. 

Dolloff revealed that the Porter Constiiiction 

Co. of Peabody was hired by the 

Loew circuit to make certain repairs on the 

structure prior to the reopening. However, 

after checking the architect's plan Dolloff 

found that more work than was originally 

plamied by the company must be done before 

the building will meet safety standards. 

The city official found that the center 

of the building has dropped 11 inches and 

that the outside wall had bulged out approximately 

five inches. This indicated 

weak timbers and Dolloff ordered holes cut 

in one side of the structure for inspection 

purposes. 

Dolloff said that he discovered that the 

trusses were badly rotted at the ends and 

that at least five timbers needed support by 

steel beams or angle irons. The next step 

in the reopening of the sti-ucture will be 

for the architect to submit new plans for 

the repair work. 

The building inspector pointed out that 

the building was constructed in 1923 and 

he wants to be sure that the job is done 

correctly and take no chances on the safety 

of anyone attending the theatre. 

Seven Continents Opens 

Operations in U.S. 

NEW YORK—Seven Continents Film Associates, 

which has previously dealt only 

in the European and Far East areas, has 

incorporated in New York to concentrate in 

the distribution of foreign theatrical and 

art films in the U.S. and arrange for distribution 

of independent U.S. films abroad. 

Edward Kanbar is president and Matt 

Shermer is vice-president in charge of 

stateside operations from offices at 363 

Lexington Avenue. The Paris office continues 

under the direction of Benjamin 

Omanoff. 

Ginsburg Cancer Director 

WASHINGTON. D.C.—David 

Gmstaurg. 

public relations director for Sidney Lust 

Theatres, again has been chosen to lead the 

Cancjr Crusade sponsored by the Prince 

Georges chapter of the American Cancer 

Society. 

Zachary Scott will menace Jerry Lewis 

in Paramount's "It's Only Money." 

If It's Good Promotion 

BOXOFFICE 

someone will 

report it in . . 

Fresh from the scenes of the activities each week come constant 

reports of merchandising of films. Most of these are ideas you 

can use for 'your own promotion. All of them are interesting and 

most of them are profitable in other similar circumstances. Make 

full use of these practical ideas hy practical showmen, man'/ of 

whom "you may know. 

Motion pictures lend themselves ideally to good advertising. The public interest is 

high. 

Capitalize on the interest that already exists and increase your attendance 

"with proved ideas. 

NE-4 BOXOFFICE April 9, 1962

— 

— 

Tiffany's' Ties Mark 

In Toronto Theatre 

TORONTO—Two new features 

were offered 

at ace theatres in downtown Toronto 

in the playing of "Satan Never 

Sleeps" at the Imperial and "The Outsider" 

at Loew's Uptown and both quickly 

drew good crowds. There was excitement 

at the Hollywood when "Breakfast at Tiffany's" 

held for a 16th week to equal the 

house record. Also of interest was that 

Loew's continued to have queues for night 

performances in the second week of "Lover 

Come Back." 


Carlton Wolk on the Wild Side (Col), 3rd wk. 100 

Eghnton Holiday in Spoin 

(C(ncmiraclc), l5Hi wk 105 

Hollywood Breakfast at Tiftony's (Pora), 

16th wk 100 

Hyland Victim (20fh-Fox), 2nd wk 105 

Imperial Satan Never Sleeps l20th-Fox) 110 

L^-ows— Lover Come Back (U I), 2nd wk 110 

Tivoli— El Cid (AA), I 5th wk 105 

Towne Light in the Pioiio 105 

(MGM), 3rd wk 

University Judgment at Nuremberg (UA), 

105 

7th wk 

Uptown The Outsider (U-l) HO 

Women Shoppers Boost 

Matinees in Montreal 

MONTREAL—With good weather prevailing 

and a great number of women shoppers 

in the downtown department stores, 

the matinees at the St. Catherine Street 

theatres had much extra business. The programs 

at the various leading cinemas continued 

good. 

Aloucfte West Side Story (UA), 5th wk. 

Avenue Summer and Smoke (Para) 

. . Excellent 

Good 

Capitol The Outsider (U-l) Good 

Imperial Judgment at Nuremberg (UA), 

6fh wk Excellent 

Kent Raising Good 

the Wind (SR), 2nd wk 

Loew's The Four Horsemen ot the Apocalypse 

(MGM) 

Good 

Palace Light in the Piazza (MGM), 3rd wk. Good 

Seville— El Cid (AA), Mfh wk Good 

Snowdon Two Women (Astral), 3rd wk. ..Excellent 

West-mont The Mark (IFD), 3rd wk Excellent 

"West Side Story' Appeals 

To Vancouver Patrons 

VANCOUVER—"West Side Story" was 

the town's biggest news, with weekend 

tickets being hard to get for this roadshow 

attraction at the Stanley. The Studio was 

doing a healthy business with "Mary Had 

a Little." 

Capitol A Majority of One (WB) Averoge 

Orpheum The Four Horsemen of the Apocalypse 

(MGM), 2nd wk Fair 

Pork Dentist on the Job (20th-Fox) Foir 

Plaza— Something Wild UA) Fair 

Stanley West Side Story ;UA), 2nd wk. ..Excellent 

Strond— Pinocchio BV), reissue, 4th wk Good 

Studio— Mary Hod a Little (UA), 2nd wk Good 

Varsity— Cobiria (SR), 2nd wk Good 

Vogue On the Fiddle (20th-Fox) Moderate 

Engineers Sign, But Other 

Rail Unions Have Not 

TORONTO — There was no walkout 

against Canada's two main railway systems 

April 2 as promised because an agreement 

was reached after a 23-hom- talk between 

the companies and the Brotherhood 

of Locomotive Engineers, which represent 

4,500 workers. No details of settlement 

were announced but it was i-umored the 

engineers secured a B'o per cent pay 

increase. There is still a strike threat because 

of demands by other unions for 

110,000 members who are employed by the 

railroads. 

Jerry Bresler is producing "Diamond 

Head," a Columbia release, on location in 

the Hawaiian Islands. 

Tax, Censors Denounced 

At Quebec Allied Rally 

MONTREAL—Frank Fisher, president ol 

the Motion picture Industry Council of 

Canada, in an address at the 2i)th annual 

meeting of Quebec Allied Theatrical Industries, 

hit sharply at Quebec province's 

amusement tax and also at film censoring 

anomalies. 

Gaston Theroux, Montreal, was reelected 

president and managing director 

of Quebec Allied: William Lester was 

elected chairman of the board; Maurice 

Arpin, first vice-president; Leo Clioquette, 

second vice-president; G. R. Arnott, treasurer, 

and George Destounis. A. R. Bahen 

and Eniest Tabah. directors. 

Fisher told the more than 200 exhibitors 

at the meeting that Quebec's "discriminatory 

and unjust" amusement tax has put 

Quebec province's film exhibitors in an unfair 

position compared with other competitors, 

particularly radio and TV. 

QUEBEC TAX HIGHEST 

He said that the 10 per cent basic tax 

of Quebec is the highest in the United 

States and Canada. 

"And," he added, "some admission prices 

here have a tax on the tax. TV and radio, 

that very fonn of entertainment that has 

made you fight for your existence, has no 

amusement ta.x—and we the people, are 

subsidizing them to the tune of about $75,- 

000,000 a year. 

"This tax is discriminatory and in many 

instances a real hardship. This unjust tax 

forces one section of the public to pay a 

toll for its amusements that another 

escapes." 

Fisher noted that the United Kingdom, 

and the provinces of Alberta and Saskatchewan 

have removed the amusement 

tax entirely. In British Columbia it has 

been eliminated on admission prices up to 

75 cents, and reduced from 10 to 5 per cent 

the levy on admissions from 76 cents to $1. 

Ontario also has removed the tax on admissions 

up to 56 cents and lowered it on 

higher admissions. 

PROFIT IN CENSORS BOARDS 

Turning to movie censorship in this 

counti'y, Fisher said each of the Canadian 

provinces shows a profit in the operation of 

its censor boards and "this I very definitely 

think is a wrong that should be removed." 

"Television is not controlled by these 

same regulations, or indeed any cen.sorship. 

It is a well known fact that in Quebec 

province films have been telecast that 

have been condemned by the Quebec Motion 

Picture Censor Board. 

"In Canada, we have eight provincial 

censor boards and no two seem to think 

alike. There is no consistency. One board 

will pass a film and classify it as suitable 

for the whole family, another board will 

make eliminations and classify it as suitable 

for adults only, while still another will 

condemn it entirely." 

Cutting not only makes a screenplay disjointed 

but .sometimes even makes it very 

suggestive, Fisher said. 

He urged self-policing of films by the 

motion picture industry on a nationwide 

tasis in order to correct anomalies in 

censorship. He said "policing from within" 

should be unifoiTn across Canada, spwnsored 

and operated by the industry itself, 

against the "fast buck operator." 

"I would never suggest intervention by 

the government," he emphasized. 

Fisher predicted that 1962 will be a 

better year for motion picture operators, 

matching a 7.6 per cent increa.se in boxoffice 

gross in the United States in 1961. 

Court Ruling on 'Lover' 

A Yardstick in Canada 

OTTAWA — The Supreme Court's 

decLsion 

on D. H. Lawrence's novel, "Lady 

Chatterley's Lover," establishes for Canada 

a legal yardstick by which to judge ob- 

.scene writing. The key point in the law on 

obscenity is that a piece of writing shall 

not unduly exploit sex. But the point has 

been open to a wide degree of interpretation. 

Now, even though the Supreme Court 

split by five to four, the judgment does offer 

a judicial guidepost that will be invaluable 

in future cases of this kind. Justice 

Ritchie said than any harmful effect that 

might be caused by objectionable passages 

which might be sought out for sp>ecial 

reading was counterbalanced "by the desirability 

of preserving intact the work of 

a writer who, according to the only evidence 

we have before us, is regarded as a great 

artist by teachers, authors and critics 

whose opinion is entitled to respect." 

These points are well taken. Too often, 

Canadian com'ts have not given sufficient 

weight to the broad context of a book under 

indictment because of isolated passages 

which, standing alone, could be interpreted 

as obscene. 

"Lady Chatterley's Lover" has occasioned 

much controversy, marked at times by 

ribald wit. As a British peer remarked during 

debate on the book in the House of 

Lords. "I do not fear the effect the 

book will have on my wife; I do not even 

fear the effect it will have on my children; 

but I dread the effect it may have 

on my gamekeeper." 

AFM Threat to TV 

TORONTO — Privately owned television 

stations on Canadian networks may t>e 

forced to drop li\e programs in which 

musicians are employed because of a demand 

by Walter M. Murdoch of Toronto. 

Canadian executive officer of the American 

Federation of Musicians. Murdoch has 

ordered payment of a basic fee for two 

stations using the same program in a 

period of 21 days and graduated charges 

for subsequent performances elsewhere, as 

well as 15 per cent of the first fee for repeat 

presentations by videotape in other 

countries. The fee schedule varies with extent 

of rehearsals and type of show. One 

program has already been dropped here as 

well as live music for another presentation. 

BOXOFFICE AprU 9, 1962 K-1

. . , The 

. . Gerald 

. . Ted 

. . Out 

. . The 

. . 

MONTREAL 

Poy jr. and Buster Keaton ai-e the male 

stars. In New York, Miss Miner is doing 

TV conmiercials . latest count shows 

that 62 communities have voted in favor 

Joe Rimmer. accountant for Montreal of Sunday motion picture shows under the 

Poster Exchange, and his wife left on revised regulations of the Lord's Day act 

a trip to Eui-ope and to Israel . . . Mrs. adopted by the Ontario government a year 

M. C. Brais. former cashier for Warner ago. 

Bros, and a Pilmrow personality, entered 

a hospital for surgery . Atkinson, For their reopening for the season, the 

who has been at the hospital in Ste. Agathe Hamilton and Starlite drive-ins at Hamilton, 

des Monts for six months, looks forward 

owned by Joe Dydzak, offered triple 

when he will return home, definitely by bills, plus a variety of gifts for all comers. 

early summer. 

The Clappison near Waterdown, also a 

Dydzak operation, is conducting a Bargain 

The Royal Theatre in Lac Etchmin was 

night for the first three evenings of the 

reopened April 1 by owner Claude Giguere 

week, the price being $1.50 a carload, up 

Canadien and Plaza theatres, 

25 cents from the rate collected some time 

operated by Michael Custom, reported good 

ago. 

business with "Mon Dernier Tango," in its 

lifth week at the two houses . in 

Frank Morriss is established once more as 

the territory were Michael Prank, 20th-Fox, 

film editor of Toronto's morning daily, the 

and Joseph PoUon, IPD-Allied Artists salesman. 

Globe & 

from the 

Mail, 

city 

having 

desk. 

been sliifted 

The film 

back 

industry is 

"Le Dialogue des Carmelites" has been happy to see him back on the entertainment 

beat , . . Canceled out for a Toronto 

booked at the St. Denis . . . "La Source" 

was on the screen of the Laval. It's an stage engagement because of a poor advance 

sale was a performance starring 

Ingmar Bergman film . . . H. David of 

Carol Channing. But her show, as pre- 

K.nted in New York, has been offered twice 

during the season to Telemeter subscribers 

the Viau Theatre at Pont Viau was on the 

Row booking. 

TORONTO 

H t a luncheon of Toronto Variety Tent 28 

Jan Miner, romantic female lead in "Ten 

Girls Ago," is doing plenty of commuting. 

She flies to New York City each weekend 

from Toronto, where the picture is being 

made at the International Films studio by 

Am-Can Productions. Bert Lahr, Eddie 

WE'RE ON THE MOVE ! 

TO MAKE ROOM FOR ALL OUR STOCK 

OF SOUND PROJECTORS AND PARTS 

ON MAY FIRST WE ARE MOVING 

INTO LARGE QUARTERS 

BUT NOT TOO FAR 

BEST THEATRE SUPPLY REG D 

4810 ruo Saint Denis 

Some phone number: — 842-6762 

NATIONAL THEATRE 

EQUIPMENT CO., LTD., 

1434 St. Cothcrine St., West, 

UNivcrsity 1-1252, Montreal. 

Specialists in stage layout, draperies, 

tracks, controls, rigging, grid design 

data, special effect lighting, control 

board, auditorium seating, rental. 

in suburban Etobicoke. 

During the week prior to the Academy 

Awards ceremonial at Santa Monica, "The 

Guns of Navarone" was brought back for 

still another run in Toronto, this time at 

six units of 20th Century Theatres . 

The Odeon Palace in nearby Hamilton 

featured a stage concert Sunday night of 

the Hamilton Philharmonic orchestra with 

in the Park Plaza Hotel Tuesday the 

aimual Heart Award was presented to 

Eddie DeRocher of the Royal Alexandra 

Theatre in recognition of his personal 

work for the Variety Village School for guest artists from Toronto 

Handicapped Boys. Chief Barker Lionel Vic Nowe of the 

. . . 

Odeon Carlton 

Manager 

arranged 

Lester presided . Pratley, wellknown 

motion picture commentator, has artist Raymond Taylor in the art gallery 

an exhibition of paintings by the Canadian 

resigned as manager of Toronto's Little of the theatre, which will be on di.splay 

Cinema which was opened 15 months ago until April 14. 

in an office building on Avenue road. It 

operated by Yvonne Taylor. 

is 

Luxury Features Planned 

For Mt. Kisco Theatre 

MOUNT KISCO, N.Y.—An April 1 construction 

start has been scheduled for a 

600-seat theatre here. The de luxe house, 

the first new indoor theatre to be built in 

upper Westchester County in many years, 

will open its doors to the public under the 

management of Howard and Ronald Lesser 

of the Valley, Spring Valley, and the 

Roslyn, Roslyn, L.I. Conveniently located 

in the heart of Mount Kisco, the theatre 

will offer patrons the most advanced equipment 

and conveniences available. 

The interior will include spacious seating, 

more than ample leg room between rows, 

luxurious soundproof lounging area, large 

screen facilities, all the newest film 

processes and the best film available. Col. 

Drew Eber.son, one of the nation's foremost 

theatre architects, designed the theatre. 

The theatre will be booked by the Island 

Theatre circuit of New York City. 

Plaque to Jerry Levels 

HOLLYWOOD—The Peace Officers Ass'n 

of Los Angeles County awarded comedian 

Jerry Lewis a plaque citing him as "an Ail- 

American favorite for his exemplary 

citizenship in serving the cause of law and 

order." Lewis was presented the plaque 

during a luncheon attended by top-rankins 

city and county law officers and members 

of the district attorney's office. 

Sam Fingold Rises 

In Financial Field 

TORONTO— Samuel Fingold, who four 

years ago was \'irtually unknown outside 

the motion picture business, emerges as 

head man in one of Canada's broadest construction 

complexes. He is chaimian and 

president of Slater Steel Industries, Ltd., 

of Hamilton, the company which was the 

mystery bidder for shares of Foundation 

Canada, Ltd. 

The Slater Steel bid, made March 13, 

through National Trust Co., was successful 

and it now owns more than 500,000 shares 

of Foundation's 1,188,816 issued shares, at 

least enough to give it effective control. 

Before the Foundation bid, Fingold and 

his associates bid successfully in 1960 for 

control of N. Slater Industries of Hamilton, 

and in 1961 for control of Burlington Steel 

Co., also of Hamilton. Out of these two 

purchases emerged Slater Steel Industries, 

w'hich now controls Foundation, a much 

larger company, with its stamp on about 

every part of Canadian construction. 

A country boy born 50 years ago, he was 

the son of Louis Fingold who had a general 

store at Clareniont, about 25 miles 

from Toronto. At 18, Sam opened a country 

store of his own at Aurora not far 

from Toronto. In 1937 Fingold and his 

wife, the former Sidney Rosenberg, entered 

the theatre business by buying the Roxy at 

Mount Forest. 

They continued to acquire or build .small 

town theatres at the rate of two or three 

a year until they had a chain of 40 theatres, 

for which they organized National 

Theatre Services. 1295 Bayview Ave., 

Toronto. Sam Fingold was president and 

the secretary was Ralph Dale, a prominent 

executive in the theatre field. 

With the growth of television, FMngold 

.sold his chain in 1958, most of it to Odeon 

Theatres. 

"When the theatre business stopped 

growing, I lost interest," declared Fingold. 

"I did little for a couple of years and was 

most unhappy." He added that he decided 

to look around. 

This led him first to N. Slater, manufacturers 

of about 5,000 items, including 

telephone, telegraph and hydro "pole line 

hardware" and with stamping and enamelware 

operations at Hespeler, Ont. Burlington 

Steel, which manufactures a wide 

range of products from steel salvaged from 

railways, followed. Foundation was next. 

In the Foundation case, he offered S14.75 

a share, or about S3 above the market 

price at the time the offer was made. 

Foundation's balance sheet, including its 

subsidiaries, showed total assets of $42,- 

180,840 for the year ended Dec. 31, 1960. A 

pro forma balance sheet for Slater Steel 

Industries at October 31 last showed total 

a.sscts of $19,027,679. 

SPG Election May 7 

HOLLYWOOD—New officers 

and seven 

executive board members will be elected 

by the Screen Producers Guild at its annual 

meeting May 7. Up for posts on the board 

are Robert Arthur, Pandro S. Bcrman, 

William Castle, Don Fedderson, Boris D. 

Kaplan, Howard W. Koch. Harriet Parsons, 

Martin Rackin. Stuart Reynolds, Aubrey 

Schenck, Milton Sperling, Jerry Wald and 

Richard Wil.son. 

K-2 BOXOFFICE April 9, 1962

. . Casey 

. . 

. . Jo-Ann 

. . 

. . 

Sudbury Court Fines 

17 in Bingo Swindle 

TORONTO — Autlioiitics 

have cracked 

down on operators of biuKO games in a 

number of Ontario cities. 

At Sudbury 17 person-s pleaded guilty to 

a swindle charge. 

At Wind.sor. where bingo playing has 

been rampant, police action also brought 

about the closing of halls and the cancellation 

of games by many organizations 

which were conducting bingo game nights 

eveiT week. There were arrests in the 

Toronto area where promoters faced 

gambling charges, and in other places the 

games have been called off by service 

clubs and other groups following police 

warnings. 

In the Sudbury case, John Poxley, 56, the 

ringleader, was given a fine of $1,000 or 

six months in jail, while the others paid 

fines of $50. The police said the accused 

had netted a total of $10,000 from ten 

bingo nights sponsored by a service club. 

Phony cards were used to win prizes. 

Sam Pox, president of the Windsor 

Arena, said he would not comply with a 

police order to suspend weekly bingo 

games, but apparently changed his mind 

because the following notice appeared in 

the Windsor Daily Star: "Due to circumstances 

beyond our control there will be NO 

BINGO TONIGHT at the WINDSOR 

ARENA." 

C. Campbell, chairman of the Windsor 

Priests Conference, announced, "All bingo 

sponsored by Catholic parishes in the 

Greater Windsor area will be suspended." 

The Ionic Masonic lodge put it this way; 

"Masonic bingo closed—We will certainly 

miss the many friends we made but we 

must say Au Revoir." 

Other Windsor organizations who canceled 

games included the Canadian 

Legion Branch 143, the Caboto Club, the 

Serbian Society and a number of church 

clubs. 

OTTAWA 

H fter considerable debate in city council 

on authorizing Sunday motion picture 

shows, the subject was referred back to the 

board of control which decided once again 

that referendum would not be placed before 

the voters at the municipal elections 

next December unless a petition bearing 

signatures of 10,000 qualified residents is 

presented to the city well in advance of 

voting day. This apparently means the 

Ottawa Theatre Managers Ass'n will have 

to circulate the lists. The board of control 

EVERYTHING FOR THE THEATRE 

MOTIOGRAPH Equipment 

Complete line factory parts 

We Sell and Service 

Theatre Chairs, Rectifiers, Arc Lamps 

Sound Equipment, 16mm and 35mm Projectors 

SHARP S THEATRE SUPPLIES, Ltd. 

Phones AM 2-7266 and AM 2-4076 

104 Fourth St. S.W. Calgary, Alt. 

took the same stand on a request for Sunday 

sports. 

Jack Clarke, general manager of the 

Central Canada Exhibition, has announced 

that the headliner of the grandstand .show 

August 19-25 will be comedian George 

Gobcl. Last year Tcnncs.sce Ernie Ford was 

the star and capacity crowds resulted . 

On the night of Academy Award presentations, 

the Famous Players Capitol is not 

playing a film feature, according to Manager 

Bill CuUum. Instead. Theodore Bikel 

will appear in a program of folk songs 

which should conclude in time to enable 

the patrons to catch the O.scar telecast 

from Santa Monica. Incidentally the 

Capitol had a sellout for the recent 

Vienna on Parade concert. 

. . . 

( 3 starting 

The first drive-in to reopen in the 

Ottawa perimeter was the Auto-Sky on the 

Baseline road, an operation of Bill Frcedman. 

The fir.st bill con.sisted of "Battle at 

Bloody Beach" and "Rio Bravo." No gifts 

With 

or giveaways were announced 

.school exams just about over for the winter 

term, Manager Charles Brennan of the 

Regent used a splash announcement for 

the return engagement of "Pinocchio," 

n with six shows on Saturday 

at 10 a.m. 

"Le Hibou," the name for Ottawa's only 

Coffee House, was able to reopen Thursday 

with two vocalists for entertainment 

after being clo.sed temporarily because the 

enterprise had no public hall license . . . 

Ottawa authorities have not taken steps to 

ban or restrict bingo games although such 

action has been evident in various other 

places in Ontario. The Ottawa Lions Club 

put on a big night at the Coliseum last 

week and the building wasn't big enough. 

At Cornwall the municipal council is considering 

a bylaw to govern the construction 

and maintenance of overhead and 

projecting advertising signs under a 

licensing system with annual inspection. 

More than three months after the voters 

of Gananoque gave favorable support to 

the referendum on the question of Sunday 

movies, the town council finally adopted 

the necessary bylaw to legalize Sunday 

shows and concerts after 1:30 p.m. One of 

the first to benefit is George Delaney who 

is preparing to reopen his Skylark Drive -In 

there . Swedlove of the Linden 

had a holdover of three days for the engagement 

of "Breakfast at Tiffany's". He 

received many phone calls requesting an 

extension of the iTin, he said. 

At the Art Houses 

TORONTO—Off-beat film enthusiasts 

liked "La Belle Amerlcaine" at the International 

Cinema, which was held for a 

second week. At the dual Little Cinema. 

"Lady With the Dog" continued a fourth 

week in one studio while the other auditorium 

introduced "Peter the Great." "The 

Kitchen" was good for a third week at the 

Christie Cinema, and for its second feature 

since becoming a movie house, the 

Civic Square presented "La Dolce 'Vita." 

There was no word that this theatre would 

return to a stage policy. "Satm-day Night 

and Sunday Morning" was the attraction 

at the suburban Park Cinema and the program 

at the downtown Savoy consisted of 

"The Truth" and "Scream of Fear." 

CALGARy 

jDlaine Covert. Warner Bros, munaycr who 

has been transferred to manager at 

Winnipeg, was given a farewell party at 

Caravan motor hotel , Schellaska 

returned to work following a mid-March 

operation. 

"La Dolce Vita" opened to excellent 

grosses at the Paramount in Lethbridge. 

A preview of the film for radio and television 

folk was held at the Capitol here . 

Eric Rosebourne attended a conference at 

the Consolidated Poster Exchange Co. here. 

No official notices have been given yet 

to tenants in the old Film Exchange building 

here, but they will have to vacate in 

the near future since the building is to be 

torn down to make way for a parking lot. 

George Chakiris will star in Columbia's 

"Diamond Head" as Dr. Dean Kahana. 

ViVl 

LET'S TWIST' 

Yes, That Easy to Use -No Tools Needed 

Just Twist The Stub In & Out . 

NO GRINDING—NO DIRT 

IF YOU ARE NOT USING The 

"Little Miser" Carbon Saver 

YOU are losing several Hundred Dollars 

Each Year! 

4 Sizes 9-1 0-11 m.m. $3.95 Each 

13.6m.m. $5.95 Each 

ORDER Now—Start Saving Money $$ 

(We Suggest 3 In Each Projection Room) 

M. L. ADAMSON 

Theatre Supplies & Equipment 

9921 113th Street, Edmonton, Alberta 

J. M. RICE and CO. LTD. 

u 

"Everything for the Theatre" 

Ballantyne Sound Systems. 

Hilux Anamorphic Lenses. 

Williams Silver Screens. 

New & Rebuilt Theatre Chairs. 

EXPERT REPAIR DEPARTMENT 

430 Kensington St. 

Winnipeg 21, Mon. 

TU 8-7987 

10029 Jasper Ave. 

Edmonton, Alto. 

GA 2-8S02 

BOXOFFICE April 9. 1962 K-3

. . Harr.v 

. . Police 

. . Home 

. . Placed 

VANCOUVER 

Ceing passed along Filmrow was an item 

about a small-town exhibitor who 

wrote several distributors that their willingness 

to make adjustments on the smaller 

films had kept him in business. This exhibitor 

said the big roadshow pictures 

don't mean much to a small-town theatre. 

Canadian newspapers are full of articles 

agitating that the Canadian dollar be unpegged 

and let it reach its own level in 

relation to the U.S. dollar, which now costs 

$1.05^4 Canadian . Howard of 

Theatre Equipment Supply, theatre owner 

and president of Canadian Picture Pioneers 

here, left on a six-week sea trip. 

Famous Players has closed the downtown 

FOR SALE 

YES! 10,000 LATE MODEL 

USED OR RECONDITIONED 

Also new British-Luxury Chain available 

Indoor & Outdoor Stadium Chairs 

THEATRE CHAIRS 

Spring edge steel bottom leot cuihioni and 

upholstered bocks—spring bock types also. 

fully 

Carpeting, ospholt, rubber. Vinyl tiles and 

"°^"WE ARE FACTORY AGENTS- 

AT BARGAIN PRICES 

Drop US o line—we will give you photogrophs 

ond full informotion. 

XI 

LA SALLE 

Ltd. 

RECREATIONS, 

Theatre Chairs, Carpet, Linoleum and Tile DiviIsia 

945 GRANVILLE ST., VANCOUVER 

MUTUAL 5-5034, 5-5428 

if 

As o screen game, 

HOLLYWOOD takes fop 




over 15 years. Write todoy for complete details. 


HOLLYWOOD AMUSEMiNT CO. 


BUSINESS OPPORTUNITIES 

For Font or Sale; 24 lully equipped 

Brunsv/iclc lanes, well established operating 

business, choicest location. "LaSalle," 

945 Granville Street, Vancouver, B. C. 

Empress in Edmonton. The 800-.seater was 

formerly an Allan circuit unit, and was 

built in 1912. PPC still operates .seven 

theatres there . are conducting a 

drive against bingo in this area. The 

closings may help the .suburban theatres. 

. . 

M. Wolfe Chechik, who operates the Bay 

Theatre here, also heads Mayer Enterprises 

and serves as director of the British 

Columbia Exhibitors A.ss'n ... A radio 

station is cooperating with the Studio Theatre, 

managed by Syd Prcedman. in an 

Academy Award contest . ill were 

Prank Doyc. Avon staffer, and 

Norman 

Jack 

Stewart, Dominion doorman . 

"Scotty" Wallace, projectionist at the 

downtown Colonial, died from a heart attack. 

He was 64. 

Most of the drive-in theatres in this area 

have opened for the season . on 

the "restricted" list by censors are No Love 

for Johmiie, The Marriage Go Flound, A 

French Mistress and Saturday Night and 

Sunday Morning. Classified as adult are 

Mary Had a Little, Something Wild, Long. 

Hot Summer and The Hustler. 

Production is under way at the new 

Commonwealth studio in West Vancouver 

across the inlet, according to Oldrich 

Valavek, executive producer, and William 

The 

Magginetti, production manager . . . 

Dominion Theatre Equipment Co. is moving 

to larger quarters at 970 Davie St. in the 

old Pilm Exchange building. The new 

.space formerly was occupied by General 

Sound. 

Casper DeBeer, who operates the Tri- 

Town Theatre in Hazelton in northern 

British Columbia, told bookers on Pilmrow 

that the Indians in his area love cowboy 

pictures . . . ALso in booking w-as Sam 

Bamiister of the Astor Theatre at Mission 

in the Pra.ser valley . . . The new objective 

of exhibitors is the legalization of Sunday 

shows in the province. 

. . . George 

George Lane and Sucha Singh of the 

Sundown Drive-In at Kamloops were on 

Filmrow booking and buying 

Harrington of the 20th-Fox staff has been 

transferred to the Toronto office . . . Pat 

Johnson, Strand cashier, now is at the 

Studio. 

Legislator in Alberta 

Upset by Film on TV 

VANCOUVER—A member of the Alberta 

li'iAi.slature ha.s introduced a private motion 

to apply provincial movie censorship to 

television broadca.sts of the CBC. At present 

the censorship is obligatory only for 

films exhibited in motion picture theatres, 

relates an editorial in the Vancouver Sun. 

His ire was aroused when the CBC night 

show broadcast "The Wild Ones." banned 

from Alberta theatres in 1954. Television 

thus has revolutionized the controversial 

censorship question. It is no longer a matter 

of whether the movie ceiisor is right 

or wrong, moral or immoral, necessary or 

unnecessary, but whether he is possible or 

imix).ssible. 

This may not have occurred to the indignant 

member from Edmonton, but it 

will be immediately apparent to the citizen 

of Vancouver. Television waves bounce 

merrily across borders. It is not beyond 

imagination that an industrious viewer here 

might have his soul saved in B. C. but lose 

it to a broadcast from the state of Washington. 

Then there is the question of the national 

network. 

Does Mr. Holowach propose ten industrious 

scissor-snippcrs operate on every 

film nationally broadcast? Whatever was 

left, of course, would be morally impeccable 

in ten provinces. 

Further, they are now on the verge of 

launching communications satellites which 

will relay to cur sets TV broadcasts from 

all over the world. 

Where would it all end. Mr Holowach? 

Graeme Fraser Cites 

Canada Filming Gains 

VANCOUVER — A Canadian film industry 

executive believes we live in a visual 

age rather than a literary one. He said Canadians 

last year turned out more motion 

pictures than new books. Graeme Fraser, 

vice-president of Craw-ley Films of Ottawa, 

told the Vancouver Board of Trade ad and 

sales bureau Monday that Canada's 66 

film producers made 1,200 motion pictures 

and 5,000 other film items last year. 

The film industry is growing rapidly and 

many Canadian-made films reach an audience 

of more than one million viewers, he 

said. Trends associated with this growth 

include a greater TV market, more export 

films, and commercial films designed to do 

a direct selling job rather than to build 

a public relations image. 

Although marketing films are coming 

into greater use because of broad distribution 

now available through film libraries, 

public relations films have also gained by 

helping to fill the 55 per cent Canadiancontent 

requirements of television broadcasting. 

Recently films have been made specially 

for the export market, Fraser said. "Up 

to seven different languages have been 

dubbed in, depending on w-hich country 

the film is going to," he said. 

Ben and Delphine Slowe 

Sell Cashmere Theatres 

CASHMERE, WASH.—Ben and Delphine 

Slowe. who ow-ned and operated the Vale 

Theatre and the Mountainview Drive-In 

from 1949 to 1961, have sold their theatre 

interests and have moved to Pocatello, 

Ida., where they will be co-owners and 

hosts of the new 30-unit Imperial 400 

Motel. 

Prior to their 13 years as exhibitors in 

Cashmere, the Slowes were active in the 

resort and night club field in the wellknown 

Land O'Lakes region of northern 

Wisconsin. The Slowes have two sons and 

a married daughter residing here. 

Coronado Festival in July 

HOLLYWOOD—The second annual Coronado 

Film Festival will be held July 8-14. 

Screen entries, which will be accepted after 

June 8, will be screened at the Village Theatre. 

All films must not have been in general 

release in the U. S. prior to July 1. 

1962. Tlie festival, originally held last October, 

will continue its policy of noncompetitive 

screenings, with special recognition 

given to outstanding achievements. 

K-4 BOXOFnCE April 9, 1962

Boxoffice-April.09.1962

Create successful ePaper yourself

Delete template?

Save as template?