Boxoffice-April.23.1962

APRIL 23, 1962 

MctuAe J^mauM/iu 

The quadruple dais at the testimonial banquet honoring Spyros P. Skouros on the occasion of 

his twentieth ye< AH Cdltiora 

"Ride the High 

Country" 

-See Showmondiser Section

The world took 

his name and 

^.^^^w: 

.f-'Wkni*)*.^. 

? 

made it a war-cry 

for all ti 

^^r 

TV's famed 

''Rifleman'' 

brings him to 

E 

red-blooded life 

\: 

on the screen! 

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Laven-Gardner-Levy presem 

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April 16. 1962 

Mark Robson» s 

pr 

n -when I 

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iQore deepJ-y ^.^^-^ as FR„i„^cc v,as done It 

vho g--%"y"or ME SIXTH HAPPIWS. 

PLACE and im ^^ 

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emotionally 

20tti Century-Fox

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43 

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riE 

NATIONAL FILM WEEKLY 

ubiishfd In Nine Sectional Editions 

BEN SHLYEN 

and Publisher 

JALD M. MERSEREAU. Associate 

L 

Publisher & General Manager 

hTHAN COHEN. .Executive Editor 

JSE SHLYEN. .. .Managing Editor 

+ GH FRAZE Field Editor 

/STEEN Eastern Editor 

V.LIAM HEBEftT. .Western Editor 

THATCHER. Equipment Editor 

I 

^RRIS SCHLOZMAN Business Mgr. 

{Plication Offices: 82S Van Brunt Blvd. 

su Clly 24. Mu. Nslhan Cohen. Elite 

Editor: Jesse Shiyen, MansKlng 

: Morris Schlozm-in. Business Man- 

Ilugtl Fraze. field Editor: I. L. 

Cher. Editor Tlle Modern Tlieatre 

Telephone CUfStmit 1-7777. 

orial Offices: 1270 Sixth Aie.. Rocker 

Center. New York 20. N. T. Donald 

Mersereau. Associate Publisher t 

eral Mananer: Al Stcen. Eastern EdI- 

Telephone COIumbus 6 6370. 

Iral Offices: Editorial—920 N. Mlch- 

Aie.. Chicago 11, 111.. Frances B. 

Telephone Sl'perlor 7-3972. Ad»erig—5809 

North Lincoln. Louis Dldler 

Jack Broderlck. Telephone LOngbeach 

184. 

tern Offices: Edltorl.il and Film Adverf—6302 

nolljTvood Blvd.. Holl;ivo«d 

Cillf. William llibert. man^jger. TelellOllywood 

5-1186 

Film Advertising—672 

E

Milton H. London Points the Way 

Film Councils to Promote 

Family Movie Patronage 

DETROIT—Some 30 local or regional 

motion picture councils were represented, 

many in force, at the national conference 

of the Federation of Motion Picture Councils 

in the Hotel Pantlind in Grand Rapids. 

This meeting marktnl a new step forward, 

in that it was an independent operation 

conducted by the council members themselves 

in all phases, and was the first which 

was not sponsored either by the Motion 

Picture Ass'n of America or by some segment 

of the film industry. Despite the new 

independence, a strong tie of friendly cooperation 

with the industry in all appropriate 

relationships continues. 

RESOLUTION IS PASSED 

A resolution clarifying the interpretation 

of "family" as compared to "children" rating 

as applied to films was passed by the 

organization. The resolution, in part, read: 

"Whereas members of a family attending 

a motion picture together build family 

unity and tend to improve behavior in the 

theatre: be it resolved that the Federation 

of Motion Pictuie Councils adopt as a project 

the promotion of attendance at the 

motion picture theatre of parents and children 

together when the film is rated as 

family" entertainment." 

The unusual statement wrapping up 

teenage behavior, family togetherness, film 

classification, and positive economic support 

of good pictuies was inspired directly 

by a forthright "kiss of death" speech given 

by Allied executive director Milton H. 

London. 

Invited to talk on "How the Councils Can 

Help the Theatres," London said frankly 

that he prefeiTed to talk on "How the 

Motion Picture Councils Can Cooperate 

With Motion Picture Theatres in Aiding 

Their Communities," telling the delegates 

that "Too often community theatres are 

treated like parents, in that they are not 

appreciated till after they are gone." 

COMMUNITY VALUE CITED 

London cited the importance of a theatre 

to the communit.v— "It is the center of the 

economic life of its business district; it is 

a major taxpayer; it provides the safe and 

supervised place where teenagers can go, 

either singly or on dates." He showed what 

happens to a community, especially in a 

neighborhood or small town situation, when 

a theatre closes, because neglect by the 

public may cau.se a house's business to go 

down and force closing. 

He gave a good samphng of 2.000 case 

histories where communities through 

Chambers of Commerce, women's groups, 

and others, have taken steps to cooperate 

to subsidize or reopen a theatre, citing the 

example of a strong editorial from the 

Blis.sfield, Mich., paper, about closing of 

the local show. 

"How much easier not to allow a theatre 

to close in the first place, and force their 

children to go careening down the highway 

to some other town or to unsupervised entertainment, 

" London commented. 

But he scored with an indictment of the 

failui-e of parents to make showgoing with 

their children a habit, for its family morale 

value as well as for its necessary support of 

the theatre, wliich, he pointed out clearly, 

is not benefitting from any government or 

other subsidy, but depends on the public 

patronage to make possible the public service 

it performs in entertaining and holding 

the attention of children of all ages for 

hours at a time at a very low admission 

cost. 

"Tlie tag 'famUy entertainment' is the 

'kiss of death' as far as theatres are concerned—because 

parents think it means, 

not for them, and they just drop off their 

children at the theatre, 

MATINEE SUPPORT NEEDED 

"Childi-en's matinees are largely subsidized 

by theatres for the good of the 

community, and the theatre cannot survive 

without adult admissions to pay the 

expense of operating." 

London's concept of family attendance 

together at motion pictures finds a close 

parallel in the widely publicized progi-am 

on behalf of church attendance, with the 

theme that "the family that worships together, 

stays together." 

The question ot ro-.vdy conduct by teenagers 

at Friday night shows was raised by 

a council member from the floor, and London 

replied du-ectly that, "If the parents 

would accompany them, there would be no 

rowdyism. This is not a problem for theatre 

management or for the police. It is a 

problem of the relations between parents 

and children." 

London pleaded with the women of the 

Federation to support theatres by actually 

urging 1 1 ) attendance by family groups 

one night a week; (2i a theatre party by 

women's and other clubs or groups, with all 

members attending theatres in a body once 

a month. He pointed out that exhibitors 

would be willing to cooperate in making 

this a special occasion. 

Alden Smith, executive of Cooperative 

Theatres of Michigan, talked on "Preview- 

Benefits—How to Do It." 

MEDALLION PRESENTED 

The first Federation Medallion, a new 

recognition of achievement, was presented 

to Mrs. Max M. Williams of Royal Oak, 

Mich., the first woman to serve as national 

president. This is a new design made up in 

the fomi of a medallion, or "chami," in 

silver and gold, and designed to resemble 

reels of film. 

Marie Hamilton, Film Estimates director 

of the Federation, showed advance planning 

of details for the revised Green 

Sheet, and announced that no chai-ge 

would be made for this publication. 

Council members attended two screenings— 

"State Fair" and "Moon Pilot," and 

received special promotional material for 

each, Margaret Twyman, MPAA director 

of community relations, also spoke. 

High Court Nixes Review 

Of Texas Antitrust Suit 

Washington — The Supreme Court 

has refused to review an antitrust action 

brought by the owner of Texas 

Theatres. The case, Adelman vs. Paramount 

Pictures, Inc., was an attempt 

to have a change made in the availability 

of first-run films to one of 

Adelman's theatres. 

In declining^ the review the Supreme 

Court left standing the decision of 

lower courts to the effect that Adelman 

is bound by an earlier judgment to 

which he had consented. 

2 House Resolutions 

Seek Films' Probe 

WASHINGTON — Creation of a ninemember 

special committee of the House of 

Representatives to investigate motion pictures 

is sought in identical resolutions introduced 

by Representatives Kathryn E. 

Granahan iD.. Pa.) and George M. Wallhouser 

iR. N. J.). Appointment of new 

members would be made by the sfjeaker. 

The special committee could sit anywhere 

in the U. S. and hold hearings, 

whether or not Congress is in session, if the 

resolutions are adopted. Recommendations 

w'ould be included in its report "as soon as 

practicable during the present Congress." 

The attendance of witnesses and the production 

of records and other documents, as 

well as subpoena power, could be i-equired. 

Authorizing and directing, the special 

committee "can conduct a fuU and complete 

investigation and study of the problem 

of obscenity, lewdness, salaciousness, 

immorality in connection with the production, 

distribution and exhibition in the 

United States of motion pictures and in 

connection with advertising related thereto," 

the language of the resolutions points 

out. 

Rep. Granahan, whose post office and 

civil service subcommittee has in the past 

probed into motion pictm'e affairs, will not 

run for re-election this fall. 

TOA Censorship Group 

Is Given a New Name 

NEW YORK—The censorship committee 

of Theatre Owners of America has been 

given a new title. It is now the production 

code liaison committee and is jointly 

headed by George Kerasotes and Roy 

Cooper. The committee felt that the new 

name would be a less restrictive description 

of its activity in the field of fighting 

proix>sed outside regulation of the industi-y. 

Meanwhile, John Stembler, TOA president, 

has appointed the presidents of all 

units to a special committee to keep TOA 

and the production code committee alerted 

on legislation at the municipal and state 

levels. Tlie presidents ai-e to keep TOA 

PKJSted on proposed laws not only in the 

field of censoi-ship and classification, but 

on taxes, minimum wages and any other 

matters which could cause problems for 

theatres. 

BOXOFFICE April 23, 1962

1 20 

MCA Offers Terms 

For Decca Merger 

NEW YORK—The first step to a possible 

merger of MCA. Inc.. and Decca Records, 

the parent compaz^y of Universal Pictures, 

was made Monday (16 > when MCA submitted 

a proposal for the exchange of MCA 

stock for all of the outstanding capital 

stock of Decca. 

This move was indicated a week earlier 

when Milton R. Rackmil. Decca president, 

told the stockholders of both Decca and 

Universal that MCA might submit its proposal 

"any day." 

Rackmil and Lew R. Wasserman. MCA 

president, armouiiced that the proposed 

exchange of stock would be on the following 

basis: 

"For each share of Decca, there will be 

offered one share of new MCA convertible, 

voting preferred stock plus one-third share 

of MCA common stock. The prefeired ^\^ll 

pay $1.50 annual cumulative dividend, and 

each shai-e will be convertible into one-half 

share of MCA common. This no par convertible 

voting prefeiTed stock will be 

callable at. and entitled on liquidation, to 

$32 per share." 

The statement said that the offer would 

be subject to acceptance by holders of at 

least 80 per cent of Decca's outstanding 

stock, the approval by the holders of a 

majority of the outstanding stock of MCA. 

the customai-y requirements for registration, 

stock exchange listing and opinions 

of counsel. 

was stated that tax counsel had ad- 

It 

vised that if the exchange offer became 

effective in accordance with its terms, there 

would be no taxable gain on such exchange 

to the Decca shareholders. After registration 

with the Secm-ities and Exchange 

Commission, the offer will be submitted to 

Decca stockholders via a prospectus. 

Decca's board has approved the MCA 

terms and has recommended its acceptance 

by Decca stockholders. Decca stock has 

ranged this year from a high of 51 'A to 

3858. MCA has ranged from 63% to 78%. 

Leo Gutman Named Para. 

Advertising Manager 

NEW YORK—Leo A. 

Gutman has been 

appointed advertising manager of Paramount 

Pictures by 

Martin Davis, director 

of advertising, 

publicity and exploitation. 

Davis said Gutman 

was an executive 

with broad experience 

in the entertainment 

field and had 

resigned as director 

of advertising and 

sales promotion for 

Leo A. Gutman Ziv-United Artists 

Television to accept 

the new post. Associated with Ziv for the 

last 15 years, Gutman previously operated 

his own advertising agency in Cincinnati. 

Gutman will assume all responsibility 

for the administration and creation of 

Paramount's advertising program. In addition, 

he will work closely with Lennen & 

Newell, Paramount's advertising agency. 

MGM Half-year Earnings 

Dip But Vogel Optimistic 

Jeff Livingston Named 

V-P of Mirisch Co. 

HOLLYWOOD—Jeff Livingston has been 

appointed vice-president and national director 

of advertising 

y 

I 

of the Mirisch Co. by 

-j^ Harold J. Mirisch. 

president. 

,^«^H 

He will astjflS 

^RmV. sume the duties for- 

*^^ B^^BT merly handled by 

Leon Roth, who has 

fonned his own company 

to produce films 

in association with 

^^^k ^^^' ^^^^ the Mirisch organiza- 

^^^^^^ ^^^^^ Livingston will 

Jeff Livingston 

start his new post on 

May 7. thus ending 

a 15-year association with Universal lectures 

where he cm-rently is executive coordinator 

of sales and advertising. 

The new Mirisch executive began his film 

career in 1937 in the publicity department 

of Metroy-Goldwyn-Mayer. After five 

years, he left to serve in the U. S. Army 

Air Force and re-entered the industry in 

1946 via the J. Arthur Rank Organization, 

coordinating the roadshow release of 

"Henry V" through United Artists and 

then "Hamlet" thi-ough Universal. 

Livingston will make his headquarters 

at the Mirisch offices at the Samuel Goldwyn 

Studios in Hollywood. 

Louise Fazenda Is Dead; 

Famed Comedienne 

HOLLYWOOD—Louise Fazenda. famed 

film comedienne and wife of Paramount 

producer Hal Wallis. died April 17 at the 

age of 67 following a cerebral hemorrhage. 

Services were conducted by Rabbi Morton 

Bauman. with interment in Ingelewood 

Park Cemetery. 

Born in Lafayette. Ind.. Miss Fazenda 

started her career with Mack Sennett while 

in her teens. She later joined Warner 

Bros., with whom she had a long association, 

and also was active at Paramount. 

First National and MGM as one of the foremost 

stars of her time. 

In addition to Wallis, to whom the 

actress was married in 1927. she is survived 

by a son. Brent, a psychologist living 

in Florida. 

Jack Kuhn of MGM Dies 

NEW YORK—Funeral services for Jack 

Kuhn. a member of MGM's home office 

publicity department, were held Friday 

1 at the Schwartz Funeral Parlor in the 

Bronx. Kuhn. who was 51. died April 18. 

He had been with MGM since 1927. 

S. C. Theatre Joins TOA 

NEW YORK—Kenneth Richardson of 

Seneca, S. C. has em-olled his Oconee Theatre 

in Theatre Owners of America membership. 

NEW YORK — Metro-Goldwyn-Mayer's 

half-year earnings dropped from those of 

the prior year, but Jaseph R. Vogel. president, 

in a report to stockholders, said that 

the pictures scheduled for the balance of 

the fiscal year would re-establish the favorable 

trend of film rentals and earnings. 

The net profit for the 28 weeks ended 

March 15 was $2,553,000. or $1 per share, 

compared with $6,684,000, or $2.65 per 

share, in the corresponding period a year 

ago. 'Vogel said it was the company's firm 

judgment that earnings this year would 

amply support the $2 annual dividend rate. 

Earnings for the second quarter of the 

current fiscal year amounted to $380,000, 

or 15 cents per share, as compared to $4.- 

507,000, or $1.78 per share, in the second 

period of the previous year. 

In his re{X)rt, which was accompanied 

by a 50-cent dividend check, 'Vogel said 

the falloff in the second quarter was due 

primarily to two factors: first, the writeoff 

of the anticipated loss on "The Fom- Horsemen 

of the Apocalypse." and, second, the 

late completion and postponement of the 

receipt of income from "Mutiny on the 

Bounty." 

'Vogel said "The Four Horsemen" had 

met with difficulties during production 

abroad and that a major portion of the 

picture had to be completed in California 

at increased costs over budget. He 

said despite its boxoffice worth, the returns 

could not match the cost of production 

and that in accordance with accounting 

policy, the anticipated loss had been 

written off. 

"Mutiny on the Bounty." 'Vogel said, had 

been completed and that previews had 

convinced executives of its worldwide boxoffice 

appeal. 

These two pictui'es plus the two Cinerama 

productioits, "How the West Was 

Won" and "The Wonderful World of the 

Brothers Grimm," along with other featui'es. 

will mean earnings growth. 'Vogel 

said. 

Loew's Earns $1,168,000 

In Half of Fiscal Year 

NEW YORK—Net earnings of Loew's 

Theatre for the 26 weeks ended February 

28 amounted to $1,168,000. or 44 cents per 

share, after providing for income taxes of 

$1,247,000 and depreciation of Sl.505,000 on 

gross revenues of $20,205,000. For the comparable 

period last year, gross revenues 

were $17,553,000 and the net income was 

$953,700. 

The net income for the second quarter 

of the fiscal year, ended Febi-uary 28. was 

$640,200. equal to 24 cents per share, and 

for the comparable quarter last yeai- was 

$549,900. equal to 21 cents per share. 

Laurence A. Tisch, chairman of the 

board, said that during the cun-ent quarter 

the sale of radio station WMGM for $10,- 

950.000 was consummat*'d and that after 

deducting related income taxes of $2,810.- 

000. a net gain of $7,630,000 was realized, 

equal to $2.85 per share. 

BOXOFFICE :: AprU 23, 1962

: 

. . and 

June 8 Is V-Day/ Starting 

Universal's Anniversary 

NEW YORK—"U-Day" celebrations will 

be launched by Universal Pictures on June 

8, which will mark the 50th anniversai-y of 

the company. On June 8. 1912, a group of 

executives headed by Carl Laemmle formed 

the Universal Film Manufacturing Co. at 

1 Union Square in New York. 

The celebrations will be part of Universal's 

Golden Anniversary year and its 

Presidential Sales Drive honoring president 

Milton R. Rackmil. 

According to Henry H. "Hi" Martin, vicepresident 

and general sales manager, and 

Americo Aboaf. vice-president and foreign 

sales manager, exhibitors throughout the 

world will be asked to exhibit some Universal 

release on that day. The executives 

said that some of the biggest boxoffice 

attractions in the company's 50-year history 

will be released during the anniversaiT 

year. 

During the first half of the year. Universal 

has released "Lover Come Back" 

and "Flower Drum Song." which are reported 

to be among the all-time recordholders 

of Universal, as well as the general 

release of "Spartacus." "The Outsider" and 

"The Day the Earth Caught Fire." 

Scheduled for the final weeks of the 

sales drive are "Cape Fear" and "Lonely 

Are the Brave," and, for the second half of 

the anniversary year. "That Touch of 

Mink." "The Spiral Road," "Phantom of 

the Oi>era" and "If a Man Answers." 

In production are "The Ugly American," 

"To Kill a Mocking Bird." "Forty Pounds 

of Trouble" and "Freud," and, scheduled to 

start, are "A Gathering of Eagles" and 

"The Thrill of It All." 

AA to Indemnify Exhibitors 

Playing 'Raft' and 'Capone' 

NEW YORK—Allied Artists has prepared 

a "letter of indemnification" for exhibitors 

who play either "The George Raft Story" 

or "Al Capone," protecting them against 

any po.ssible legal action by the estate of 

the late Al Capone. The letter was prepared 

at the request of Theatre Owners of 

America. 

As reported. Allied had been threatened 

by the Capone estate with suits on the 

two films and AA will issue the letter to 

any exhibitor requesting it. The letter 

reads 

"We agree to indemnify and hold you 

harmless of and from any and all legal 

actions, attorneys' fees and judgments 

arising out of any action, claim or proceedings 

against you by the estate of Alfonso 

All Capone with I 

respect to said 

photoplays . to bear the cost of defending 

any such action, claim or proceeding 

brought against you by the estate." 

Krosny Quits GAC 

NEW YORK—Milt Krasny, executive 

vice-president of General Artists Corp., 

has resigned, effective June 4. He was a 

partner in GAC with the late Tom Rockwell 

and served in an executive capacity 

for the last 22 years. No future plans were 

announced. 

UA Ups David Chasman 

To Ad Executive Director 

NEW YORK— David Clia-sman. advertising 

manager of United Artists, has been 

promoted to executive 

director of advertising, 

a post newly 

created by Fred 

Goldberg, executive 

director of advertising, 

publicity and exploitation, 

in his UA 

reorganization program. 

Although Chasman 

will still continue to 

be responsible for the 

administration 

David Chasman 

and 

operation of worldwide 

advertising functions, his major responsibility 

will lie in the areas of creativity 

and closer collaboration with producers 

and their representatives. Goldberg said. 

"The executive director of advertising 

will now be able to begin the development 

of a campaign with the pi-oducers and their 

representatives even before production 

starts on a motion pictui'e. This will enable 

United Artists to utilize the production 

period to develop material that can 

only be created and delivered while the 

cameras are rolling and the cast is available." 

Goldberg pointed out. 

Prior to joining UA as ad manager in 

1960. Chasman had been advertising executive 

with Grey Advertising, Inc., from 

1953 to 1960 and the Monroe Greenthal 

Agency from 1951 to 1953. 

Paramount Pictures Net 

For 1961 Exceeds 1960 

NEW YORK—A consolidated net income 

is reported by Paramount Pictures for the 

year 1961 at $5,668,000 or $3.35 per share, 

plus profit on sale of investments of $1,- 

480,000 amounting to $.88 per share, or 

a total of $7,148,000 or $4.23 per share 

based upon 1.688.531 shares outstanding at 

December 30. 

The net income for the Year 1961 would 

have been $1,147,000 or $.68 per share 

higher had it not been for a change in 

accounting procedure for the amortization 

of re.search and development costs. Net income 

for the year 1960 was $7,026,000 or 

$4.20 per share of 1.673,231 shares then 

outstanding. 

Bobby Darin Film Tieup 

LOS ANGELES—Plans to release "Hell 

Is for Heroes" to coincide with topliner 

Bobby Darin's nightclub tour which starts 

June 21 in St. Louis are being blueprinted 

by Paramount. The company plans to open 

the picture in each of the 11 cities where 

Darin appears, including Milwaukee, Detroit, 

Flint, Michigan; Pittsburgh. Rochester, 

Boston, Philadelphia and Forrest Hills, 

N. Y.. with one date still open. 

Xa Dolce Vita' Gets 

MPAA Certificate 

NEW YORK—On the eve of the first 

anniversary of the opening of "La Dolce 

Vita," George Foley, 

president of Astor 

Pictures, announced 

Wednesday >18i that 

the Motion Picture 

Assn of America had 

granted a certificate 

of approval to the 

picture. At the same 

time, he announced 

that Ernest Sands 

had been appointed 

general sales manager. 

At a combination 

Ernest Sands 

press conference and birthday party, 

with a big cake holding a single 

candle, Foley said that the MPAA's 

certificate enabled Astor to book the picture 

in smaller cities throughout the country 

which played only MPAA-approved 

pictures and also on military installations, 

which followed a similar policy. The 

certificate was awarded by a six-man 

committee headed by Geoffrey Shurlock. 

chief of the Production Code Authority, 

who hailed Astor for the "dignified manner" 

in which the company was releasing "this 

important though controversial picture." 

Foley said Douglas Netter would be the 

supervisor of all sales, with Sands serving 

as general sales manager. He said the 

promotion was in keeping with Sands' increasing 

responsibilities in the company's 

continued sales expansion program. Sands 

had been assistant general sales manager 

under George Josephs who continues as a 

vice-president of Astor. 

Astor will release 12 pictures during the 

next 12 months. Foley said, two of which 

will be coproductions overseas. The others 

will be imported product. There are no 

plans to participate in the production of 

any pictures in the United States, at least 

in the immediate future, he added. 

Set for release in May is Francois Truffaut's 

"Shoot the Piano Player," French 

picture starring Charles Aznavour. Scheduled 

for June is Michelangelo Antonioni's 

"II Grido." made in Italy with Steve 

Cochran. Alida 'Valli and Betsy Blair. 

In July. Astor will release Vittorio De 

Sica's "The Last Judgment." starring Jack 

Palance. Jimmy Durante. Ernest Borgnine 

and Akim Tamiroff from Holl.vwood, as 

well as Melinda Mercouri from Greece. 

Vittorio Gassman. Renato Rascel. Alberto 

Sordi and Silvana Mangano from Italy and 

Fernandel. Anouk Aime and Elisa Cegani 

from France. Fedcrico Pellini's "The Swindler," 

staiTing Broderick Crawford, Giulietta 

Masina, Richard Basehart and Franco 

Fabrizi, will be released in August. 

In addition to Astor's four cuiTent releases 

and the four pictures forthcoming, 

the company also is releasing "Peeping 

" 

Tom. "The Most Wanted Man" and "During 

One Night." 

Geraldine Page in Toys' 

HOLLYWOOD — Geraldine Page has 

been signed to play opposite Dean Martin 

in "Toys in the Attic." Mirisch Co. production 

of Lillian Hellman's play which 

Walter Mirisch will produce and George 

Roy Hill direct for United Artists release. 

8 

BOXOFFICE April 23. 1962

mm I 

And we're inviting 

EVERY exhibitor to join 

our celebration by playing 

some Universal product 

on EVERY theatre 

screen in the world on 

that day. 

Your Universal booker is 

waiting for your call. 

OUR GOLDEN JUBILEE OF HITS IS YOUR GOLDEN OPPORTUNITY FOR PROFITS 

IPARTACUS • BACKSTREET • LOVER COME BACK • THE OUTSIDER • FLOWER DRUM SONG • PHANTOM OF THE OPERA 

JAPE FEAR • THE SPIRAL ROAD • LONELY ARE THE BRAVE • THE DAY THE EARTH CAUGHT FIRE • THAT TOUCH OF MINK

Skouras Sees New Hope for Exhibition; 

To Unveil 

Secret' Development Soon 

A smile lights the face of Spyros P. Skouras as John Stembler, TOA president, 

left, and Marshall Fine, Allied president, present him with a check representing 

the net proceeds from the banquet, which he will turn over to the Will 

Rogers Memorial Hospital at Saranac Lake, N.Y. 

NEW YORK—The spotlight was on 

Spyros P. Skoui-as on the eveiiing of April 

12 in the gi-and ballroom of the Hotel 

Waldorf Astoria. Even when the spotlight 

was on a speaker. Skouras was the object 

of affection. And when the spotlight was 

beamed on him officially at the end of the 

gala evening, he had much to say. not only 

in appreciation of the banquet which had 

been tendered him. but words of new hope 

for the benefit of theatres. 

The occasion was a testimonial tribute 

to Skouras in recognition of his 20 years 

as president of 20th Century-Fox. The 

evening had been arranged and sponsored 

jointly by Theatre Owiiers of America 

and Allied States Ass'n and. despite the 

presence of leaders of distribution and government, 

as well as talent, the event primarily 

was exhibition's salute to an all-industry 

leader. The guest list numbered approximately 

1.000. 

When industry executives had had their 

say in honor of Skouras and when the talent 

had completed then- entertaiimient assignments, 

Skouras stepped to the podium 

and was greeted with a standing ovation. 

And his addi-ess was intriguing in that he 

dangled an unidentified new development 

under the no.ses of his audience. It was recalled 

that in 1953. Skouras had brought 

Cinemascope to an industry that needed a 

new tonic. Now. he said, he shortly would 

be able to announce another development 

which would revitalize theatres and bring 

patrons back in flocks. It will be of great 

importance to theatres, he said, and he 

warned exhibition that there could be disastrous 

results if theatremen did not take 

the innovation seriously. He did not elaborate 

on his "secret." 

Skouras said he had to take the responsibility 

for the difficult situation which 20th 

Century-Fox was in today. 

But he thanked the exhibitors for the 

cooperation and friendship at a time when 

he needed it more than at any other time. 

!0 

He said that because the motion picture 

theatre was the foundation of the industry, 

the theatre must be protected. 

Tribute was paid to Skouras by leaders 

of exhibition. S. H. Fabian, president of 

Stanley Warner Coi-p-, praised the 20th 

Centui-y-Pox president for his introduction 

of Cinemascope which came at a time 

when exhibition was at a low ebb. Irving 

Dollinger. Allied's representative on the 

banquet committee, centered his remarks 

on Skouras' energy which guided his accomplishments. 

Harry Brandt, president of 

Brandt Theatres and liaison chaiiTnan of 

the event, said all exhibition agreed on 

one point and that was that Skouras was a 

great leader and would continue to be. 

Ben Marcus, chairman of the board of 

Allied, cited Skouras for his honesty which, 

he said, was impregnable, while Mitchell 

Wolfson, president of Wometco Theatres of 

Florida, said that Skouras' career reflected 

the ingredients of what made America 

great, pointing out that Skouras had 

started as a busboy. 

A highlight of the evening was a sort of 

"This Is Youi- Life" presentation of film 

clips tracing Skom-as' career, assembled by 

TOA and Allied. This 20-minute subject, 

flashed on a screen at the back of the ballroom, 

was narrated by Hem-y Fonda and 

showed some snapshots of Skouras as a 

young boy and film footage of his various 

industry and charitable activities. 

A last-minute speaker was Sen. Jacob K. 

Javits of New York, who had noshed from 

Washington to be present. He had come 

direct from the aiiTX)rt and was almost out 

of breath when he ai-ri\ed. The senator 

cited Skouras for his devotion to charitable 

organizatioiis and added that Skoui'as 

loved freedom and justice more than anything 

in his life. 

Tribute came from many who were not 

present and even from a strong competitor. 

Norman Rydge, head of Greater Union 

Theatres of Australia, cabled congratulations 

and expressed appreciation of his accomplishments. 

Marshall Fine, president of Allied States, 

and JohH Stembler, TOA president, who 

were cochaii-men of the event, also praised 

Skouras for his contributions to the industry. 

Fine said that the big attendance 

and the tributes were a reflection of the 

industry's esteem for the guest of honor. 

Groucho Marx's remarks were regarded 

by some as being a bit too personal and, 

despite the laughs he got, there was some 

resentment. Mane concluded his talk, however, 

by saying that it was "all in fun." 

An inscribed silver tray was presented 

to Skouras by Stembler and Fine in appreciation 

of his contributions to the motion 

picture industry. 

Product Shortage TOA's 

Big Problem: Stembler 

PHILADELPHIA—The product shortage 

is the most serious long-range problem of 

Theatre Owners of America. John Stembler. 

president, told the fii-st membership 

meeting of Theatre Owners of Pennsylvania 

at the Bellevue Stratford Hotel here 

April 16. Stembler said that because the 

major companies had given no indication 

of any material Increase in production in 

the near futui-e, TOA had directed its main 

efforts at encouraging new soui'ces of production. 

In fuither discussing TOA's overall objectives, 

Stembler said TOA opposed all 

fonns of pay TV, sought means of avoiding 

censorship or mandatoi-y classification 

and was pui'suing liaison with other 

industry branches to promote better understanding 

and assistance. 

Stembler looked upon the newly formed 

A.C.E. Films as a source of more product 

and ui-ged the Pennsylvania:is to support 

the project. He said if there were 300 or 

more quality films available, instead of the 

220 to 225 now being delivered, many exhibitor 

problems would disappear. 

Pointing out that TOA would continue 

its exploratorf work with the Production 

Code Authority. Screen Pi-oducers Guild 

and Motion Pictui-e Ass'n. Stembler ui-ged 

exhibitors to use discretion in advertising 

to avoid unnecessary antagonizing of critics. 

New Officers Nominated 

For Variety Clubs Int'l 

PHILADELPHIA — Nominations of new 

officers of Variety Clubs International for 

the ensuing year were announced by 

George Eby, chairman of the nominating 

committee, which recently met in Cliicago. 

The slate is as follows: Rotus Haney, 

San Francisco, international cliief barker: 

James Carreras. first assistant international 

chief barker. London: Ralph Pries, 

second assistai^t international chief barker, 

Philadelphia: Jack Fitzgibbons jr.. Toronto, 

international property master, and Joseph 

Podoloff, Minneapolis, international dough 

guy. Each has .served either as an international 

officer or international representative 

and been singly honored for long and 

dedicated services. 

Additional membei-s of the nominating 

committee were named to serve as follows: 

Dan Brandon, Charles Alicoate and In'ing 

Shenker. three years: C. J. Latta jatta and John 

I 

Pulton, two years: M. J. E. McCarthy and \ 

Nat Nathanson, one year 

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Next Cinemiracle Feature 

To Start in September 

Max Youngsteiii. iii a brief visit to Hollywood, 

stated that the next Cinemiracle feature 

will go into production in September 

of this year. Title, cast and creative personnel, 

presumably still in negotiation, 

were not disclosed. 

Cinemiracle was acquired in recent 

months by Cinerama from National Theatres 

and Television i 

now National General 

Corp. 1 

at the .same time for additional 

release was "Windjammer." first 

feature in the three-camera process. 

Youngstein reports being approached by 

some 20 American and foreign producers 

interested in Cinerama installations, for 

wliich they can tailor their films. 

"I'm iLstening to all reasonable proposals." 

he said, "but not negotiating for 

anj-thing at this time." 

He indicated tliat Minemu-acle may also 

produce its own films but no definite plans 

in that direction are currently set. 

Exhibitor interest in Cinerama and Cinemiracle 

Ls best demonstrated by E. D. Martin 

of Atlanta who has in work the building 

of ten new Super Cineramas, investing 

therein a reported $11,000,000. 

Youngstein's main concern at the 

moment has been an-anging exliibitor visits 

to Hollywood to see a rough cut of MGM- 

Cinerama's "How tlie West Was Won." 

Excerpted from MGM's first major effort 

in the Cinerama process the as yet incompletely 

edited footage mns about 40 minutes 

and ha-s excited the interest of leading 

exhibitors who have been invited to see it 

at what was formerly the Foi-um Theatre 

in Hollywood and Ls now called Cinerama 

Studio. 

Among producers to whom Youngstein 

is talking is John Huston, who just completed 

producing-directing "Pi-eud" in Germany 

and Austria for Columbia and who 

is considering making his next, as yet untitled, 

in Cinemiracle. 

Brian Aheme Set to 

Portray 

King Arthur in 'Lancelot' 

Brian Aherne. after nearly two years on 

tour as the male lead in "My Fair Lady." 

will star as King Arthur in the Cornell 

Wilde-Bernard Luber production. "Lancelot 

and Guinevere." The picture is budgeted 

at $2,500,000 for U-I release. Wilde 

will coproduce with Luber. also star and 

direct. His wife. Jean Wallace. wUl costar 

opposite him as Guinevere. A 16-week 

sliooting schedule is planned for Pinewood 

Studios. London, and locations in Yugoslavia. 

Warren Beatty Is Signed 

As "Cocoa Beach' Star 

Warren Beatty has been signed by Robert 

Rossen to star in "Cocoa Beach." Ros.scn 

will wTite. produce and direct for his Centaiu- 

Productions, Columbia releasing. 

Cape Canaveral is the locale. Time is 

the 48 hours preceding Col. John Glenn's 

By WILLIAM HEBERT 

launching into orbit, though Glenn will not 

appear nor be directly or personally involved 

in the story. 

Rossen's "The Hustler" won nine Academy 

Award nominations, the New York 

Critics Circle award for direction and the 

British Academy Award for best picture. 

Wah Disney Plans to Fihn 

KipUng's 'Jungle Book' 

After lengthy negotiations Walt Disney 

has purchased all of Rudyard Kipling's famous 

stories compiled in "The Jungle 

Book"—Volume I and II—with plans to 

produce a multi-million dollar motion picture. 

The Disney production will include Kiplin-?'s 

classic stories of Mowgli, the Jungle 

Boy. who learns the laws and life of the 

jungle from the family of wolves that 

adopts him. 

Ronald Lubin to Produce 

'Bolivar' in Todd-AO 

Todd-AO is the choice of producer Ronald 

Lubin for the Kaufman-Lubin production. 

"Bolivar," stoi-y of the historically 

famous South American liberator. 

Lubin seeks not oiily a license for use of 

the process in fUming his plarmed spectacle 

but supplemental financing by Todd- 

AO and guaranteed presentation in Todd- 

AWARDS TO TECHNICOLOR — 

Wadsworth E. Pohl. technical director 

of the motion picture division of Technicolor 

Corp.. is .shown with the two 

technical awards voted by the board of 

governors of the Academy to the company. 

The Class Two Award was 

awarded to Pohl. II. Peasgood. John 

Rude, .S. Wilson. H. E. Rice. Laurie Atkin 

and James Dale and Technicolor 

Corp. for a process of .\utomatic Selective 

Printing. The Class Three 

Award was awarded to Pohl and Technicolor 

Corp. for an Integral Sound 

and Picture Transfer Process. 

AO-equipped theatres throughout the 

world. 

Discussions are current between Lubin, 

George Skouras, Todd-AO president in New 

York, and Fred Hynes. Skom-as' principal 

representative for the process in Hollywood. 

Todd-AO is reported to have been long 

interested in the Bolivar stoiT. which has 

been announced by several top producers 

without follow -through. 

Lubin's negotiations are expected to be 

fiiialized within the next three to four 

weeks. Meanwhile, he is also discussing 

with major companies distribution of the 

35mm version following the Todd-AO 

presentation. 

U-I Building Costly Sets 

For 'Ugly American' 

Two of the largest and most expensive 

sets ever built at U-I .studio are nearing 

completion at a cost of $420,000 for use in 

"The Ugly American," Marlon Brando- 

Sandra Church .starrer being produced and 

directed by George Englund. 

The exterior set, a Southeast Asia \allage, 

covers 35 acres of the studio back lot and 

is budgeted at $270,000. Interior set is a 

jungle compound covering all of the studio's 

largest stage at a construction cost of 

$150,000. Art directors Alexander Golitzen 

and Alfred Sweeney are supervising the 

building of both sets. 

Joanna Moore to Costar 

In 'Son of Flubber' 

Walt Disney has set Joanna Moore to costar 

with F^-ed MacMun-ay and Nancy 

Olson in "Son of Flubber." Miss Moore 

recently costarred with El\'is Presley as 

leading lady in "Follow That Dream." 

"Flubber" concerns an inventive professor 

not unlike the role played by Mac- 

Murray in Disney's highly successful "The 

Absent Minded Professor." 

Robert Stevenson will direct the Buena 

Vista release, which is being wTitten by 

longtime Disney scripter Bill Walsh. 

'Cassandra at 

the Wedding' 

Bought by Martin Monulis 

Martin Manulis, currently producing 

"Days of Wine and Roses" at Warner Bros., 

has acquired film rights to Dorothy Baker's 

newest novel. "Cassandra at the Wedding." 

Miss Baker is chiefly famous for her 

best seller of the 1930s, "Young Man With 

a Horn." 

For filmization. the new book requires a 

top dramatic actress who can play the 

double role of twins in a presently timed 

psychological love story. 

Plan 'Nostrome' Interiors 

For Holl-y^vood Lensing 

Producer Joseph Lebworth has disclosed 

that although the locale of "Nostrome," 

Joseph Conrad's novel of revolution and 

greed, is laid in Latin American, all interiors 

will be shot here, with some exteriors 

lensed out of the country for 

authenticity. 

The film will cost approximately $2,000,- 

000, according to Lebworth. who amiounced 

he has signed Jack Richardson to write 

the screenplay. 

12 BOXOFTICE April 23. 1962

formerly 

— 

"Drink 

and 

Wise. Group to Make Study 

Of TV Kiddy Programs 

MADISON, WIS.—The Wisconsin Ass'n 

of the American Council for Better Broadcasts, 

will sponsor a unique Children's Film 

Festival at Central Hitih School here, April 

25-27. the first of its type in the country. 

The objective is to offer holiday entertainment 

for youngsters, plus an opportunity 

for serious study of television children's 

programming. The three dates — during 

spring vacation—will have preschoolers and 

kmdergarten children at 9:30 a.m. each 

morning, and the elementary school youngsters 

at 1:30 p.m. 

"Research." accordmg to the sponsors, 

"has found that children spend 15 to 20 

hoiu's a week watching, for the most part, 

fair to poor cartoons which have been designed 

primarily for adult audiences in 

movie theatres ... It seems that most producers 

have avoided making good films for 

children because distributors have been reluctant 

to accept them. Distributors are inclined 

to discourage producers, because 

they feel there is no market for this kind 

of film. Thus, even broadcasters as enlightened 

as those in Madison are left with little 

choice." The group hopes the festival 

will prove "that real interest does exist" 

in quality films. 

Col. Int'l Acquires Lloyd 

Feature for Overseas 

NEW YORK—Columbia Pictm-es International 

has acquired the foreign distribution 

rights to "Harold Lloyd's World of 

Comedy." the feature-length film with excerpts 

from some of the star's most successful 

silent and sound comedies, according 

to Mo Rotlunan, executive vice-president. 

The comedy classic, which is being distributed 

in the U. S. and Canada by Continental 

Distributing, will be shown out of 

competition at the Cannes Film Festival 

in May. 

Burt Lancaster Is on Tour 

For 'Birdman of Alcatraz' 

LOS ANGELES—Burt Lancaster has left 

Hollywood to begin a four key city promotional 

tour as national kick-off for 

Harold Hecht's production of "Birdman of 

Alcatraz," United Artists release. 

Lancaster will screen the film for and 

confer with editors, publishers and writers, 

as well as film columnists, in San Francisco, 

Chicago, New York and Washington. 

Accompanying the actor will be Thomas E. 

Gaddis. who authored the book, "Birdman 

of Alcatraz," with Hecht joining them for 

the Washington segment of the tour. 

Three European Actors Set 

For 'Great Escape' Leads 

HOLLYWOOD—Thiee European actors 

—Donald Pleasence. David McCallum and 

Hannes Messemer—have been signed by 

producer-director John Stm-ges for leading 

roles in the Mirisch-Alpha production. 

"The Great Escape." which is slated for 

shooting in Germany on June 4 for United 

Ai-tists release. 

The film, based on Paul Brickhill's nonfiction 

account of actual events that took 

place at Geiman Stalag Luft HI, will be 

filmed entirely in GeiTnany. 

20th-Fox Schedules 15 Features 

For April-Sepfember 

NEW YORK—Twentieth Century-Fox 

will release a total of 15 films, all in Cinemascope, 

for the six-month period starting 

in April. Glenn Norris. general sales 

manager, told the branch managers and 

sales cabinet attending the recent two-days 

sales meeting in New York. 

MONTH-BY-MONTH LINEUP 

Following the April release of "State 

Fair" and "The Broken Land." both in De 

Luxe Color, the month-by-month list will 

include: 

May — "I Like Money." made in England, 

starring Peter Sellers and Nadia Gray; 

"Hand of Death" and special engagements 

of "The Cabinet of Dr. Caligari"; June 

I 

"Lisa" "The Inspector") starring 

Stephen Boyd and Dolores Hart; "It Happened 

in Athens." staiTing Jayne Mansfield 

and Nico Minardos. both in De Luxe 

Color, and "20.000 Eyes" and "The Silent 

Call"; July— "Mi". Hobbs Takes a 'Vacation," 

staiTing James Stewart and Maureen 

O'Hara, in De Luxe Color, and "Air 

Patrol": August — "Hemingway's Adventures 

of a Young Man," starring Richard 

Beymer and special guest star Paul Newman; 

"Five Weeks in a Balloon." starring 

Frankie Avalon, Sir Cedi-ic Hardwicke and 

Peter Lorre. both in De Luxe Color, and 

"The Firebrand." cm'rently shooting in 

Spain; September— "Lion of Sparta," made 

in Europe in De Luxe Color, starring Richard 

Egan. 

In addition to the 15 pictures for release 

in the second and third quarters of the 

cm-rent season. Spyi'os Skouras. who addi-essed 

the assembled sales executives, 

said that the company "was sparing nothing" 

in bringing to exhibitors and the public 

the kind of pictures that would redoimd 

to the credit of the company and its employes. 

He pointed out that the "most gigantic 

plans ever afforded any movie" are 

currently in preparation for the release of 

the Todd-AO production of "Cleopatra." 

now in its final stages of filming in Rome. 

Peter Levathes. vice-president in charge 

of production, then outlined a minimum 

number of productions definitely scheduled 

to begin filming thi'ough the end of 1962 

and the beginning of next year. 

MARILYN MONROE STARRER 

The first of the projected pictures is 

"Something's Got. to Give." staiTing Marilyn 

Monroe. Dean Martin and Cyd Charisse. 

which started April 16 under George 

Cukor's direction. On April 30. Jerry Wald's 

"Celebration," starring Joanne Woodward 

and Richard Beymer. will go into production 

under Franklin Schaffner's direction. 

Starting in May will be Wald's production 

of Robert Kennedy's "The Enemy 

Within" and among the summer starters 

will be "Evil Come, Evil Go." starring Pat 

Boone; "The Battle of Leyte Gulf." written 

by Edmund H. North; the screen version 

of James Joyce's "Ulysses," to be shot 

in Dublin with Jack Cardiff directing, and 

"Promise at Dawn, " based on Romain 

Gary's novel, starring Ingi-id Bergman and 

Richard Beymer. 

Scheduled for later in the year are "Take 

Her. She's Mine." starring James Stewart; 

Jen-y Wald's production of Richai-d 

Release 

Hugties' "High Wind in Jamaica"; "Happily 

Ever After." from a story by Vera Caspary. 

and Rodgors and Hammerstcin's "The 

Sound of Music." Currently scheduled for 

production next year are: "The Patton 

" 

Story. to Me Only." based on the 

Broadway play; "The Agony and the Ecstasy." 

from Irvin Shaw's best-selling 

novel; "Big River. Big Man," "Love in a 

" 

Cool Climate and "Gideon Goes to War," 

to be directed by Mark Robson. 

A new sales drive, which will have the 

overall title of "The Challenge Drive," was 

inaugurated for the cmrent quarter and 

is "totally independent from the preceding 

one." according to Norris. Each 20th-Fox 

manager may call the "Challenge Drive" 

whatever name would be most applicable 

in his particular territory, he said. 

20th-Fox to Distribute 

2 Carlo Ponti Films 

NEW YORK — Twentieth Centm-y-Fox 

and producer Carlo Ponti have concluded 

an agreement whereby 20th-Fox will distribute 

Ponti's production of "The Condemned 

of Altona." based on Jean- Paul 

Sartre's play, starring this year's Academy 

Award winners. Sophia Loren and Maximilian 

Schell. and written by Abby Mann, 

the Academy Award winner for his screenplay 

of "Judgment at Nuremberg." according 

to Spyi-os P. Skouras. president. 

"The Condemned of Altona." which will 

stai-t shooting at the Tirrenia Studios in 

Rome May 2. will also star Fredi-ic March, 

who will leave his Broadway staiTing role 

in "Gideon" to make the picture with 

Robert Wagner and Anouk Aimee under 

the direction of Vittorio De Sica. 

Skom-as announced that 20th-Fox will 

also distribute the forthcoming Goffredo 

Lombardo production of "The Leopaid." 

based on Guiseppe di Lampedusa's novel, 

which will go before the cameras May 15 

with an international cast headed by Burt 

Lancaster, the French star- Alain Delon and 

Claudia Cardinale from Italy. 

Ponti. who came in from Italy to close 

the deal with Skoui-as. said that the Titanus 

productions would both be made in 

English. 

Sol Cande Is Ad Head 

For Producers Int'l 

HOLLYWOOD—William Hmiter, in extending 

his activities as president of Producers 

International Pictures, has added to 

his staff Sol Cande as vice-president in 

charge of advertising and promotion. 

Working in close association «-ith Hunter. 

Cande will leave soon from Hollywood for 

a promotional tour of principal cities to 

set up advertising campaigns on PIP releases, 

"The Huns" and "The Centui-ions." 

CORRECTION 

Pad-Ram Enterprises. Inc., is the national 

distributor of "Erotica. " 

not 

Joseph Brenner, as stated in the review 

which appeared in the April 2 issue of 

BOXOFFICE. 

BOXOFFICE April 23, 1962 13

18 

Value Line Sees Advance 

In Industry Earnings 

NEW YORK—Consolidated earnings of 

both producer-distributors and exhibitors 

are exiêcted to advance modestly during 

1962. according to the Value Line Investment 

Survey, released here Monday (16). 

Tenning Hollywood "still a going concern." 

the Survey quoted Commerce Department 

figures showing Uieatre admissions 

in the U.S. during 1961 of $1.5 billion, 

about $30 million above 1960. and attendance 

advancing to approximately 2.1 

billion. 

Although, the Sui-vey said, "it is patently 

evident" that profit margins on motion pictures 

production were narrow last year, 

"prospects for the months ahead ai-e 

favorable. 

"The highest-quality motion pictures 

now in production or release suggest increased 

attendance at higher prices. 

Moreo\'er, we do not expect the proclivity 

toward more expensive films to reduce 

significantly the number of features 

available for distribution. Then, too, competition 

from free television which has depressed 

theatre attendance, is believed to 

be leveling off. Superimposed upon a continually 

impro\'ing economy, profits from 

motion pictuie production can reasonably 

be expected to advance in 1962. albeit from 

a rather desultory level." 

The Survey points to the U.S. Treasury 

budget of $43 million expected from theatre 

admission taxes in fiscal 1963 as 

against $40 million the previous year. 

"Another significant factor on the plus 

side of the ledger," the Survey continues, 

"is the shift of studio bosses from movlemalcers 

to businessmen . . . Those who emphasized 

artistic success at the expense of 

earnings have been replaced by individuals 

who promulgate the profit motive without 

jeopardizing quality." 

The Sui-vey noted that if competition 

from television has reached a plateau it 

"would be imprudent to look for significant 

amplification of income from this soui'ce," 

adding that the home screen, while detracting 

from the producers' basic business, 

has "largely been responsible for the 

Now ! 

overall profit expansion of recent years." 

The Survey analysis, it continued, "reveals 

that the influences which had closed 

7,000 of the 19,000 movie houses operative 

in 1945 no longer exist." 

The earnings performances of individual 

companies, it was pointed out, are expected 

to fluctuate widely, since the success or 

failm-e of one feature, e.specially a major 

production, can influence the trend. 

Noting that American filmmakers are 

shooting more fiUns overseas, the Survey 

concluded that esthetics was only one reason, 

economics was more important, since 

wage costs, construction costs and taxes are 

lower outside the U.S., while, in addition, 

many foreign governments offer subsidies 

or other a.ssistance to filmmakers. 

"Simple arithmetic reveals," the Survey 

said, "that 'lomaway' production has contributed 

substantially to earnings of 

America's motion picture studios." 

The sui-vey predicted that the trend toward 

overseas production "will intensify 

unless conditions in the U.S. undergo a 

metamorphosis which enables this country 

to compete effectively for the production 

dollar." 

Esther Minciotti Dead; 

Featured in 'Marty' 

NEW YORK—Funeral services for Esther 

Minciotti. Italian character actress 

who played Ernest Borgnine's mother in 

"Marty," Academy Award-winning picture, 

in 1955. were held at the Walter B. Cooke 

Funeral Home in Jackson Heights Wednesday 

1. Mrs. Minciotti. who was 1 74, 

died April 15 in Physicians Hospital. 

Queens. 

Mrs. Minciotti, who was the widow of 

Silvio Minciotti, Italian actor who died in 

1961, had played the same role in the TV 

production of "Marty." She also played 

in "House of Strangers," "The Wrong 

Man," "Strictly Dishonorable" and her 

last film, "Full of Life," starring Judy 

Holliday, in 1957. 

New MUesione Seen 

For Drive-In Dates 

PHILADELPHIA— Drive-in theatre operation 

is approaching a new milestone in 

its comparatively short history. Herman 

Levy, general counsel of Theatre Owners 

of America, told the first membership meeting 

of the new Theatre Owners of Pennsylvania. 

He said the milestone was the increasing 

desire on the part of drive-in exhibitors 

to play firstrun product day-anddate 

with conventional theatres. 

Levy said the idea of drive-iixs playing 

first-run, day-and-date. with hardtops had 

not yet created a problem, but it could 

create a problem if the pixxiuct market 

continued to tighten. 

SOME FOR DAY-AND-DATE RUNS 

In general. Levy said, distributors and 

exhibitors felt that all di-ive-ins reasonably 

close to conventional theatres, were 

in competition. However, he added, some 

drive-in theatres have taken the position 

that they were not in competition and that 

their drive-ins should not be compelled to 

bid competitively: rather, that they should 

be given day-and-date playing time with 

conventional houses. 

"Whether the present seller's market has 

been consciously or uiiconsciously created 

by production and by distribution does not 

matter," Levy said. "The effect has been 

the same—exhibition is an innocent victim 

of major changes in production and 

distribution. There are just not enough 

playable pictures to go around. Successful 

operation of all theatres will rest not on 

moving up runs, not on day-and-dat€ playing 

time and certainly not on competitive 

bidding. Only more product will do it. It 

is now obvious that additional product will 

not come from the present source of supply. 

It will have to come from new avenues 

and those new avenues will have to be exhibition 

efforts in production and in distribution. 

It deserves your immediate and 

most careful consideration." 

PATENT RULING IN 1937 

Other milestones in the history of di-iveins 

were cited by Levy in his address. The 

first was in 1937 when a U. S. Circuit 

Court ruled that a drive-in theatre might 

be patentable, but the one under consideration 

was not. This opened the gates and 

drive-ins began to dot the country. 

In 1950. a court upheld the right of an 

Allentown, Pa., drive-in to bid for first-i-un 

product. Loew's. in 1955, sought to acquire 

a drive-in. A conventional theatre a few 

miles away contested the action of Loew's 

dominant position on the grounds the 

circuit might be able to acquire first-rim 

pictures. The court ruled that when the 

outdoor theatre was in operation and obtained 

first-runs, then it would be time 

to determine whether there was restraint 

of trade under the Paramount case. 

C.D.A.. INC., 54 DAUPHIN ST., MOBILE, ALABAMA 

400 'Kings' Prints 

NEW YORK — Metro-Goldwyn-Mayer 

has made more than 400 prints available 

for "King of Kings" dming the current 

Easter period. The film was the Easter attraction 

in 60 New York mctroiX)litan theatres 

and in Boston. Chicago, Minneapolis, 

St. Louis, Philadelphia, Columbus, Cleveland, 

Washington. San Diego and Indianapolis. 

14 BOXOFFICE April 23. 1962

DODIE 

IS... 

BEN STUART RAY VINCENT 1 

ROD 

iHIARA \ WHITNIAN \ WAISION = PRICE STEIGER 

I^DERICK I 

ASCARl. CARMtR 

\ jack' 

lAWFORD STEVENS KRUSCHENSDAVIS Jr. 

rman-Lubin Production 

AS THE WARDiN 

SAMMY 

AS WINO 

AS TIPTOES 

b. MILLARD KAUFMAN 

A. RONALD LUBIN

BOXOFFICE BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer thon five engagements are not listed. As new runs 

arc reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grasses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

200 90 150 

1 Blast oi Silence U-I)

Elmer Nolte Jr. Heads 

Maryland Allied Ass'n 

BALTIMORE— C. Elmor Noltt- jr.. managing 

director of the F. H. Durkee Enterprises, 

was re-elected 

president of Allied 

Motion Picture Theatre 

Owners of Maryland 

at the annual 

board meetine: in the 

Allied offices here. 

Harry C. Bondurant. 

manager of the 

Elmer Nolte jr. 

Governor Ritchie 

Open Air Theatre at 

Glen Burnie and a 

veteran with E. M. 

Loews Theatres, was 

elected vice-president. 

Leon Back, vice-president and general 

manager of Rome Theatres, was 

elected treasurer. He is a member of the 

Maryland Bar Ass'n, an engineering graduate 

at John Hopkins and a co-owner of 

radio station WEBB. 

Nolte entered the theatre business in 

1926. He is a past president of the Exchange 

Club of Highlandtown, chairman 

of the Maryland governor's committee for 

promotion of Mai-yland at the coming 

world's fair in New York, and is active in 

Masonic and Elks lodges. 

Elected directors were Meyer Leventhal, 

general manager of the Lord Baltimore 

Theatre; H. Vernon Nolte, F. H. Durkee 

Enterprises: Jacob Levin, owner of the 

Ii'vington Theatre: J. Stanley Baker, president 

of the Hicks-Baker Theatres: Louis 

Gaertner, president of the Ritz Enterprises: 

Walter Gettinger, owner of the 

Howard Theatre; J. Robert Gruver, coowner 

of the New Glen Theatre, Glen 

BiuTiie, and Victor H. Savadow, managing 

director of the Louis Tunick Theatres. 

Allied Regional Office 

Is Opened at Albany 

ALBANY — Decision to establish an 

Albany office of Allied Theatres of New 

York State was made at a regional organizational 

meeting Monday 1I61 in the 

Sheraton-Ten Eyck Hotel. It will be at 

90 State St. in the heart of the downtown 

business section. 

Milton H. London of Detroit, executive 

director of National Allied, and Sidney J. 

Cohen of Buffalo, president of the New 

York State unit, addressed a group of independent 

exhibitors of this exchange area 

on the aims of Allied and the benefits of 

the organization. Legislative representation 

on Capitol Hill was one of the advantages 

stressed. 

Leonard L. Rosenthal, son of a pioneer 

Troy exhibitor and elected at a recent 

meeting in Buffalo as Albany regional 

vice-president of Allied Theatres of New 

York State, introduced the speakers. Presenting 

membership applications were 

Sylvan Leff of Albany, George Thornton. 

Harold De Graw. William Warnken jr., Ben 

Coleman, Ray S. Smith. Smith Booking 

Service; Jules Perlmutter and Samuel E. 

Rosenblatt, Acme Theatres, Albany: 

Howard Goldstein, Schenectady, and Joe 

Miller, Menands Drive-In. 

Maryland TO Head Tells 

Pa. Unit How to Succeed 

PHILADELPHIA—A pep talk to the recently 

fomied Theatre Owners Ass'n of 

Pennsylvania was delivered here Monday 

1I61 by John G. Broumas, president of the 

Maryland Theatre Owners Ass'n, whose 

unit also is comparatively new. Both are 

affiliated with Theatre Owners of America. 

The Maryland unit was organized about 

three years ago, and Broumas told the 

Pennsylvanians how it went thix)ugh the 

"birth pangs" in its early days. He said 

the Maryland members had accomplished 

only a small measure of what they would 

like to do. "but we realize that if we were 

not a cohesive unit, we never would have 

been able to make the gains we have." 

EMPHASIZES GROUP ACTION 

Broumas pointed out that his members 

had been able to go to the legislature and 

sp>eak authoratively against sales taxes, 

proposed increases in licensing fees and 

in opposition to new forms of classification 

and censorship. He said it made a tremendous 

difference when he could appear 

at a legislative hearing and say, "I am 

John Broumas, president of Mai-yland Theatre 

Owners Ass'n, representing the majority 

of all theatres in our state," against 

having to say, "I am John Broumas of the 

Ritz Theatre in Baltimore," and then stammer 

when the committee asked whether 

other exhibitors agreed with what he had to 

say. 

The TOP members were told that they 

could have accomplished much in a legislative 

way if they had been organized a 

year ago. He ui'ged them to attend the 

TOA national convention in Miami in November 

and told of the benefits that resulted 

from such meetings. 

"I believe wholeheartedly in organization," 

Broumas said. "In a few shoi^ years 

it has been oui- instrument of progress in 

Maryland. Without it, we Maryland exhibitors 

would be isolated individuals crying 

in the wind. With it, we have a united 

voice and the means of cohesive action. 

With it, we have the added advantage of 

the identity with and the support of a great 

national organization. If you maintain a 

strong unit here in Pennsylvania, you must 

achieve the same results. " 

NEED FOR STRONG UNIT 

In o{>ening the first general membership 

meeting of Theatre Owners of Pennsylvania, 

David E. Milgram, president, emphasized 

there was a great need for organized 

effort in Pennsylvania. He said the 

new unit was no exception to the campaign 

being waged to adopt statewide censorship 

or some sort of mandatory classification. 

"We have been fortunate that oui- com-ts 

invalidated oar state's censorship laws," 

he said, "but I assui-e you that the pressure 

will continue when our legislature reconvenes 

next year. Now, we have a united 

front in pleading our case for self-regulation." 

Milgram pointed out various foiins of 

proposed legislation on the county and 

municipal levels, but "no longer will the 

exhibitor be alone in fighting his local 

legislative battles. He said " it had been 

about six weeks ago that exhibitors representing 

165 Pennsylvania theatres had 

met in the same hotel to form the unit and 

affiliate with TOA. The organization was 

incorporated, officers were elected, by-laws 

adopted and committees apix)inted. 

Asserting that all exhibitors rock in the 

same boat, Milgram said the new unit was 

not an organization of big circuits or small 

ones, nor a conglomeration of "have" and 

"havenots." He said "we are an association 

of progressive theatre men, big, little and 

circuit. The only difference in our problems 

might be their magnitude, for certainly 

what affects any one of us must 

affect us all." 

Pay TV Is No Pot of Gold, 

Harling Tells Penn. TOA 

PHILADELPHIA—Pay television is no 

pot of gold—it's a mirage, Philip Harling, 

chaiiTnan of the joint committee against 

pay TV, told the first general membership 

meeting of the newly formed Theatre Owners 

of Pennsylvania here Monday (16). 

Speaking in the Bellevue Stratford Hotel, 

Harling reviewed the status of pay TV 

existed today and brought the mem- 

as it 

bers up to date on the Federal Communications 

Commission's ruling in Hartford 

where RKO Phonevision had been authorized 

to conduct a three-year test. He said 

he had attended a closed circuit showing 

in Rochester of "Gideon," transmitted from 

the stage of a New York theatre. Harling 

said other companies were of the opinion 

that they had found a pot of gold at the 

end of the rainbow. 

Pointing out that legislation had been introduced 

in Congress designed to outlaw 

pay TV, Harling said he was certain that 

those legislators were still of the same 

mind that pay TV would be an unlawful air 

grab. In view of the fact that people elect 

legislators, Harling said those same p>eople 

could determine the laws to be passed. 

Harling uiged every exhibitor to be diligent 

in contacting his Congressmen, revitalizing 

exhibitor committees in every exchange 

territory and keeping the joint 

committee informed whenever an attempt 

is made to conduct a pay TV system in a 

territory. 

Paul Heller Is Producing 

Feature in Philadelphia 

PHILADELPHIA—Paul M. Heller and 

Vision Associates, are producing a fulllength 

feature, "Lisa and David," on location 

here. "Lisa and David," which features 

Howard Da Silva, Janet Margolin and Keir 

Dullea, who played a lead in "The Hoodlum 

Priest, " is being directed by F^-ank Perry 

adapted from Dr. Theodore Isaac Rubin's 

novel. Heller, a former industrial film producer, 

plans the picture for theatrical release. 

Maria Perschy. German actress, stars 

with Dirk Bogarde in MGM's "The Password 

Is Courage." 

BOXOFTICE April 23. 1962 E-1

— 

' 

' 

• 

• 

— 

— 

— 

— 

— 

— 

'State Fair/ 'Experiment' Open 

Big Despite Pre-Easter Slump 

NEW YORK—Although Holy Week, the week at the Palace, both of these benefitweek 

before Easter, which also includes ing by winning Academy Awards. "El Cid 

Passover, is one of the poorest weeks of the was down in its 18th week of two-a-dav at 

year, busmesswise. New York's several new the Warner Theatre but all three of "the 

pictures, notably "State Fair" and "Ex- reserved-seat pictures will be playing daily 

periment m Terror." opened to strong busi- matinees dui-ing the Easter period 

ness while the all-Disney stage-sci-een show Also benefiting bv being named "best 

at Radio City Music Hall was up in its sec- foreign film" is "Through a Glass Darkly 

"^''^^ 

°"^ ^''7} «aiting lines of mothers now in its fifth week at the Beekman 

and kiddjes on hand for the morning and where it is expected to continue through 

afternoon performances. May. Other art house pictuies which conbtate 

Fau- gave the Paramount The- tinued to strong business were "Only Two 

atre its best opening week in some time Can Play." in its fourth week at the Fine 

and a good run is likely while "Experiment Arts; "Forever My Love." in its third week 

in TeiTor benefitted by good reviews and at the 72nd Street, and "Murder She Said " 

had a big opening week at the Criterion, in its 15th week, now at the 68th Street 

Somewhat disappointing was "All Fall Playhouse. "La Dolce Vita." now at the 

Down, which was just fair in its openijig Embassy, completed its first year on Broadweek 

at Loews State but much better at way April 19 

the east side Murray Hill. 

(Averoge is loo) 

Five important new pictures opened from 

^^

NEW YORK UPSTATE- 

ALBANY-BUFFALO 

Abe Wciner 

Fortune Films 

260 Tremont Street 

Boston, Mossochusetts 

LI 2-3203 

PHILADELPHIA 

Dave Rosen 

Mutual Films 

1237 Vine Street 

Philodelphia, Pennsylvania 

LOcust 4-4429 

WEST VIRGINIA 

Ed Solzberg 

Screen Classics 

1632 Central Pkway. 

Cincinnati, Ohio 

CHerry 1-3671 

PITTSBURGH 

James Hcndcl Films 

84 Van Braam Street 

Pittsburgh 19, Pennsylvania 

GRont 1-5535 

RES: MUseum 3-6086 

5411 Normlee PI., 

Pittsburgh 17, Pennsylvania 

WASHINGTON, D.C- 

MARYLAND-VIRGINIA 

Washington 4, DC 

Phone — 7834040 

Joe Gins 

Warner Bidg., 

13fh & E Streets N.W.

19 

to 

19 1 and 

to 

BROADWAY 

gEYMOUR MAYER, vice-president ol 

MGM International, has returned to 

New York following a five-week tour of 

Latin America. * ' * Samuel Rosen, executive 

vice-president of Stanley Warner 

Corp.. will leave on a two-month trip to 

the Par East, Middle East and Eui-ope to 

visit theatres, studios and manufacturing 

plants. Mrs. Rosen will accompany him on 

the combined business-vacation trip. • • • 

J. Tom Bennett, treasurer of Paramount, 

returned from Euror)e on the Plandre Tuesday 

1 17 1. • • • 

Francois Truffaut. who 

wrote, produced and directed "Jules and 

Jim." the Janus nims release which will 

open at the Guild Theatre April 23. is in 

New York to participate in the promotional 

activities. 

Irving Sochin. sales director of Times 

Film Corp.. left for Minneapwlis and Chicago 

Monday il6i to arrange for first run 

dates on "Purple Noon. Mario de 

Vecchi. Astor Pictures vice-president, and 

Charles Pelleman. exploitation manager, 

went to Washington for promotional chores 

on "Last Year at Mai-ienbad," which will 

open at the Playhouse Theatre April 24. 

• • • 

Leon Blender, vice-president and 

general sales manager of American International, 

is touring the southern sector of 

the U. S. with advance screenings of "Burn. 

Witch. Burn. Charles E. Kurtzman. 

general manager of theatre operations for 

Loews Theatres, is back from a visit to 

Boston and Providence on theatre business. 

' * * Maxwell Hamilton, coordinator of 

worldwide advertising and publicity for 

"The Greatest Stoi-y Ever Told," went to 

Hollywood for conferences with producer 

George Stevens. 

» 

Albert M. Pickus, chairman of the board 

of directors of Theatre Owners of America 

and an exhibitor of Stratford, Conn., is 

listed for the first time in the new "Who's 

Who in America." 1962-63 edition. * * * 

Tom Trenkle has been added to the staff 

4^'fi^ 

awo ifs \|0u when 

WAHOO is 

the 

Jeal boxofFice attraction 

to increase business on your 

"ofF-nights". 

Write tocjoy for complete 

details. 

ing or car capacity, 

HOLLYWOOD 

Be sure to give seat* 

AMUSEMENT CO. 

37S0 Oakton Si. • Skokic, lllinoii 

of Blank -Rand A.-isociates. the publicity 

firm which moves to new and larger offices 

at 424 Madison Avenue April 23. the 

same day that Harold Rand joins Embassy 

Pictures. * * ' Lunar Pi-oductions, the TV 

and film pi-oduction firm headed by actor 

Keefe Brasselle. has taken the fourth floor 

of 543 Madison Ave. 

Kim Novak has returned to the west 

coast following several days of promotion 

on her two forthcoming pictures. Columbia's 

"The Notorious Landlady." coming 

to the Ciiterion. and "Boys' Night Out." to 

be released by MGM. Richard Quine. who 

directed "Landlady." is in New York to 

meet with Paramount home office executives 

on his upcoming film. "Together in 

" 

Paris, star Audrey Hepburn and William 

Holden. • ' * Phil Silvers, who closed 

his tour in "Do Re Mi," left for Hollywood 

Tuesday il7i accompanied by his wife, 

Evelyn, to play in "Forty Pounds of Tiouble" 

for Universal-International. Jack 

Klugman left for Hollywood to appear with 

Jack Lemmon in Warner Bros.' "Days of 

Wine and Roses." 

Sidney Kramer, foreign sales manager of 

Cinerama. Inc., has returned to New York 

from his Latin American tour. * * * The 

United States arrived from Europe Thursday 

1 1 with Arthur Lesser, theatrical 

producer, and his wife, French singer Patachou, 

aboard. Heading for Europe was 

another singer, Marlene Dietrich, who flew 

to Paris Thursday to prepare for her opening 

at the Olympia Theatre April 26. * * * 

Peter Sellers, stai- of thi-ee forthcoming 

films. "Lolita," an MGM release: "It's Only 

Money." for 20th Century-Fox, and "Waltz 

" 

of the Toreadors for Continental, an-ived 

in New York from Eui-ope to promote his 

pictures. Harold Lloyd, silent days film 

comedian who has recently completed 

" 

"Harold Lloyd's World of Comedy, be 

distributed in the U. S. by Continental, 

sailed on the United States Saturday i21i 

en route to the Cannes Film Festival, where 

his feature will be shown. 

Joan Lederer and John Billingsley, both 

of the United Artists home office staff, 

were married Saturday i21i in Harrison, 

N. Y. * • ' All New York girls named Jessica 

were welcomed at the Astor Theatre 

Thursday 

1 admitted free on giving 

proof that they had the same name as 

"Jes.sica." United Artists pictui'e which 

opened that day. ' * * Chubby Checker, 

star of Columbia's "Eton't Knock the 

" 

Twist. made personal appearances at RKO 

metropolitan houses Saturday and Sunday 

'14. 15 1 to promote the picture. * • • 

William Elder, northeastern division manager 

for Loew's Theatres, went to Syracuse 

and Rochester on theatre business. 

'Black Tights' to Filth Ave. Cinema 

NEW YORK—Magna Pictures' "Black 

Tights." the CinemaScope-Technicolor 

dance musical, switched from the Plaza 

Theatre, where it played eight and onehalf 

weeks, to the Fifth Avenue Cinema 

Thursday il9i to continue its Manhattan 

first run. 

^^B^k^*'

- 

Kent 

Escape Section on Pay 

Cited by Governor 

ALBANY — In a lengthy message accompanying 

his signing of the Jerry bill 

increasing the minimimi wage in New 

York state to $1.15 an horn- October 15, and 

to $1.25 eventually. Gov. Nelson A. Rockefeller 

pointed out there are escape provisions 

for theatres and other groups employing 

people in the lower and upper age 

brackets, permitting under-minimum pay. 

"This measure reflects the state's concern 

for the protection and encouragement 

of employment opportunities for youth," 

the governor stated. "For the first time, 

wage boards are authorized to recommend 

a wage below the statutory minimum for 

AB-PT First Quarter Net 

Under ISBl's Record High 

NEW YORK—The estimated net operating 

profit of American Broadcasting 

Paramount Theatres for the first quarter 

of 1962 amounted to $3,042,000. or 70 cents 

a share, compared with the record level of 

$3,425,000, or 79 cents, for the like period of 

1961. Leonard Goldenson, president, said 

that in the first quarter, there w-as a net 

capital loss of $133,000. compared with a 

net capital gain of $3,914,000 in the like 

period of the year before. 

Goldenson said that severe weather conditions 

throughout the counti-y. particularly 

in January and FebiiiaiT, affected adversely 

theatre business in the initial quarter. 

He added, however, that the pictures 

scheduled for release in the next few 

months looked promising. 

First quarter profits for the ABC division 

exceeded those of last year's comparable 

period, despite unusually high 

costs caused by delays of the orbital space 

flight which was telecast on February 20. 

^(Md

28 

BUFFALO 

TJobert Briscoe, lord mayor of Dublin, addi'essed 

an overflow audience of Variety 

Club members and friends in the 

clubrooms and invited them to attend the 

Variety International convention in his 

city May 15. Mayor Chester Kowal of Buffalo 

welcomed Briscoe and Chief Barker 

James Hayes presented a barker statuette 

to him. New members were introduced at 

1 

a membership meeting Monday 23 including 

Bill Maûr of WGR: Douglas Jack- 

> . 

son, restaui'ant owner: Richard Lowenthal. 

Escort magazine; Harvey Benatovitch. 

Fantasy Island: Ron L. Ruth. WYSL; Hyman 

M. Scheff, broker: John L. Hettrick, 

Marine Ti-ust Co.; Melvin M. Bcnstock. 

jeweler, and Arthui- Bailey, exhibitor. A 

going away champagne cocktail party will 

be held May 6 from 3:30 to 5:30 p.m. for 

the 30 or more barkere, wives and members 

of the Women's League who are going to 

the convention in Dublin. 

The opening; day. May 30. at Fantasy 

Island, has been named Variety Club Day. 

Barkers of Tent 7 soon will receive tickets 

for the event, good for opening day and 

the first weekend at the resort. The tickets 

are priced at $1.55 and include all the 

rides, but no refreshment*. Tent 7 will receive 

25 per cent of all tickets sold before 

May 15. Bill Shii-ley. UA exploitation representative. 

aiTanged the tieup with Fantasy 

Island. Bill rounded up eight new 

membere for the club recently. 

When Maurice Druker, city manager for 

the Loew-Shea theatres, returned to his 

desk in Shea's Buffalo Monday i23i. following 

a vacation in Florida he was to 

learn that business was okay in both the 

Buffalo and Teck during his absence, the 

later being aided, of course, by the flood of 

Academy Awards given "West Side Story." 

Minna Zachem, president of the Women's 

League of the Variety Club, is urging 

all members to attend an important 

meeting of the league on Saturday 1 

1 in 

the clubroonis of Tent 7. Luncheon will be 

sei-ved at 12:30. with the business meeting 

to follow . . . Among those who have signed 

up to go to the Variety Dublin convention 

are Mi', and Mrs. Nate Dickman, Mr. and 

Mrs. Mike Ellis jr., Mr. and Mrs. John Mc- 

Namara, Mi-, and Mrs. Billy Keaton, Mr. 

and Mi-s. Bui-t Topal, Mi-, and Mrs. An- 

H 

U

18-20 

I 

111 

— 

PRESIDENT PRESENTS HONOR— 

President John F. KePTi-idy is pictured 

as he presented Meredith Willson, 

author cc^nposer of "The Music Man," 

the 1931 Big Brother of the Year 

Award in ceremonies at the VMiite 

House. AVith Wiilson, who stands to 

the right of the President, is his wife, 

Rini. Referring to the citation, Kennedy 

told Willson: "By generously giving 

of yourself, your heart and your 

talent, you exemplify the philosophy of 

the Big Brother movement and are a 

source of lasting pride to every Big 

and Little Brother." Warner Bros, has 

completed the film version of "The 

Music Man," starring Robert Preston 

and Shirley Jones. 

Wallerstein Is Nominated 

For AB-PT Board Post 

NEW YORK—David Walierstein has 

been nominated as a member of the board 

of dh-ectors of American Broadcasting- 

Paramomit Theatres to fill the vacancy 

caused by the resignation of Oliver Treyz. 

Wallerstein is president of the Balaban & 

Katz circuit of Chicago. Stockholders will 

elect directors at their annual meeting here 

on May 15. 

Slated for re-election to the board ai-e 

A. H. Blank. Alger B. Chapman, John A. 

Coleman, Everett H. Erlick. E. Chester 

Gersten, Jack Hausman, Robert H. Hinckley. 

Robert Huffines jr.. Walter P. Marshall. 

Joseph Martino. James G. Riddell, Simon 

B. Siegel and Leonard Goldenson. the latter 

being president. 

The AB-PT proxy statement, issued last 

week, disclosed that Goldenson was given 

a new employment contraci. effective January 

1, at a salary of $125,000 a year. 

'State Fair' in 70 Spots 

NEW YORK— "State Fair." the Rodgers 

and Hammerstein musical distributed by 

20th Century-Pox. opened in nearly 70 first 

run situations across the country Wednesaay, 

Thursday and Friday < 1 lollowinj 

the picture's dozen key city openings 

earlier in April. 

New Cinema Is Opened 

In Cherry Hilh N. J, Mall 

CHERRY HILL, N. J —The new Cherry 

Hill Cinema was oiJened here Wednesday 

with a preview for the pre.ss and motion 

picture industi-y leaders. The 1,425- 

seat theatre is located in the gigantic 

Cherry Hill Mall .shopping center, which 

has parking capacity for over 5.000 cars, 

at Route 38 and Haddonficld road in 

Cherry Hill township in one of the fastest 

growing municipalities in the counti-y. 

Only a few years ago the population was 

6,000: now it has soared to over 35,000, 

with hundi-eds of new homes and apai-tment 

buildings going up all around. 

The new Cinema is operated by the 

General Drive-In Corp.. whose president 

Richard A. Smith, was on hand with his 

wife to conduct ribbon-cutting ceremonies 

opening the new theatre. Smith was assisted 

by Mayor Christian Weber in the 

ceremony. 

The opening feature was "The Children's 

Hour," which was attended by a select 

group of officials and citizens. A cocktail 

party and tour of the new installation was 

conducted prior to the cm-tain raising. 

Probably the only theatre of its kind, the 

new Cinema is connected with scores of 

stores and shops all under one roof. A 

massive all-weather heating and air conditioning 

system keeps the temperature in 

70-degree comfort thi-oughout the expansive 

center. Shoppers and theatregoers 

alike can check theii' outdoor wearing apparel 

in lockers and travel throughout the 

center unbothered by outside weather. 

The new Cinema also boasts a screen 30 

feet high and 62 long, which Manager Max 

Bernstein said was built especially for the 

Cinema. 

Pushback seats are used. A patron does 

not have to rise to peiTnit another to pass 

along the row. Bernstein said extra spacing 

provides 25 per cent more leg room than 

the design for many other theatres. And 

the seats are upholstered with a newly 

designed covering material developed for 

ultimate comfort in air conditioned situations. 

Walls and ceiling of the Cinema are covered 

with a perforated corrugated aluminum 

acoustical covering backed by three 

mcnes of fiberglass to provide the utmost 

in sound perfection. 

Reade Circuit Will Build 

Theatre at Cherry Hill 

CHERRY HILL. N. J—A new motion 

picture theatre will be built at Barclay 

Center, near the Barclay Farm home development 

on Route 70 here. News of the 

new theatre came just one day before the 

opening of the Chen-y Hill Cinema about 

two miles away. 

The Barclay Center theatre will be a 

half-mile cast of EUisburg Circle in this 

mushrooming municipality. 

The building firm of Robert K. Scarborough, 

developer of Barclay Fai-m, will 

handle construction for Walter Reade, Inc., 

of New York, according to president Walter 

Reade jr. Reade .said the new theatre will 

be among three to be built by his firm at 

this time. Another will be in New York 

City and the third at Forest Hills, Long 

Island. 

The new theatre will be designed to blend 

in with the Colonial architecture of the 

Barclay Farm area and its adjacent shopping 

center. 

Iselin Spending $100,000 

On Updating Fla. Airer 

ALBANY, N. Y. — Alteratioiis and improvements 

costing more than $100,000 will 

be pcrfoi-med at the Trail Drive-In, Sarasota. 

Fla.. according to Alan V. Iselin 

Theatres, which has its headquai'ters here. 

The Iselin circuit recently acquired the 

Trail from John Hunt and Raymond Carsky. 

Iselin said that the improvements will 

include an entire new entrance, marquee 

and the doubling of the size of the concession 

building, permitting installation of 

a modern cafeteria food establishment. 

In announcing the Florida acquisition, 

Iselin said. "No one can fail to be extremely 

excited by the tremendous activity taking 

place in Florida, and I am very hopeful that 

I 

may expand my operations in this state." 

The Sarasota airer becomes the foui-th 

theatre in the Iselin group. Others ai-e the 

Auto-'Vision and Timipike Drive-In, Albany, 

and the Super 50 Drive-In. Ballston. 

N. Y. 

Robert Case, foiTnerly manager of the 

Super 50 Drive-In and at one time New 

York state district manager for Walter 

Reade Theatres, has been appointed general 

manager for the Trail Drive-In. Concession 

operation is by Berlo Vending, while 

SejTnour Florin Enterprises, New York City, 

is handling the buying and booking. 

New Tent 11 Members 

WASHINGTON — Chief Barker Felix 

Grant 'WMALi of Variety Tent 11 announced 

that Carroll James of WWDC. 

Lew Martin of WTOP and Willard Johnson 

of WTTG have become members of the 

club. Also taking the oath was Walter 

Lowry jr. of the Ben Pitt Theatres of 

Fredericksburg. Grant revealed a new 

"celebrity luncheon" program will begin 

April 26 with entertainers Joe E. Lewis, 

Joyce Carr and Mark Russell as guests. The 

chairman is Hirsh de la Viez. 

JonnûMA 

•OONTON, N. J. 

Large Core 

Greater Crater Area 

MAXIMUM LIGHT 

Evanly Oislribufeif 

Theatre Service & Supply, Huntington—2-4043 

District of Columbia— R. & S. Ttieotre Supply Co., Woshlnoton 

Sterling 3-8938 

BOXOFFICE April 23. 1962 E-7

. . 

. . William 

. . Steve 

RIDES OIT STORM— Scene in front of the Hunt s Beach Theatre in Cape 

May, N. J., is dominated by debris from homes and buildings devastated by last 

month's severe storm that lashed the Atlantic coast. Merlin Paul, Hunt's general 

manager, notes that buildings in the surrounding area were torn down but the 

theatre structure withstood winds up to 80 miles and tides that ran 15 feet above 

normal. Many motion picture houses in resor/ towns along the Jersey coast 

were flooded by the high waves. 

PITTSBURGH 

p 

i21i 

R. Hicks, manager, and Paramount 

sneaker "The Man Who Shot Liberty 

Valance" at the Stanley Theatre Satui-day 

Joe McConnick. discharged 

evening . . . 

by Warner Bros, in a retrenchment 

program, said he feels grateful for the 

years he had been employed as booker and 

salesman, and is particularly happy for his 

schooling in salesmanship. He said he is 

still young enough to learn something else. 

Dependable Drive-In Theatre, Coraopolis 

area, newly housecleaned, painted, remodeled, 

with new Ughting systems, landscaping, 

graveling, was being readied for 

reopening unde-- the owner. Robeit James 

Springer, his wife and son Robert jr.. with 

Ralph Pielow as buyer and booker. Pielow 

is the former MGM branch manager who 

has been handling the Basle Theatres, 

Washington. Pa., for the past year or so. 

Associated circuit had operated the Dependable 

under lease for a decade. 

Ray Lewis, after a dozen seasons as manager 

of the Tusca Drive-In. Beaver area, 

continues optimistic. He is part owner of 

the ozoner with his father-in-law Lewis H. 

Urling, whose health hasn't been too good 

in recent yeai-s. Urling u.sed to fly his own 

plane with streamers naming the outdoor 

theatre and attractions, but he neither 

flies nor drives a car these days. Several 

years ago Urling sold his New Brighton 

house to the carpenters union, and the 

Beaver house to Hommer Bonner. 

John G. Saittis, son of Mr. and Mrs. 

George Saittis of the Twin Hi-Way Drive- 

In, enlisted in the Army and he is in Airborne 

training at Ft. Jackson, S.C. . . . 

David, 18-year-old son of Mr. and Mrs. Don 

Mungello. Burgettstown outdoor exhibitors, 

will pass up a SMU scholarship in 

the fall to enroll in the law school at 

George Washington U in Washington . 

P. D. "Dinty" Moore appears in good health 

following his recent vacation but he has 

had no relief from a muscular affliction. 

He heads Theatre Service Corp., which 

books for the Manos circuit and many independent 

theatres. Paul J. Reith, another 

Filmrow veteran, is his assistant. 

James P. Clark, Philadelphia millionaire 

trucker for many years who handled film 

service, storage, etc., died at the age of 

62 . J. Haas, 80. doorman at 

the Dipson Plaza Theatre, Erie, died while 

on duty 

. Gray jr., will install 

the first Century all -transistor sound system 

in this area at his Kane Road Drive- 

In in the Aliquippa area. An outdoor theatre 

in Florida has the first such system. 

The Kane Road installation wall be made 

by Atlas Theatre Supply . . . Carl Wheeler 

reopened the Stone Theatre. Sioneboro. 

Mystery Writers Select 

'Purple Noon' as Best 

NEW YORK—The Mystery Writers of 

America, the IT-year-old organization with 

500 members across the country, has selected 

the French picture. "Purple Noon." 

as the best mystery film of the year from 

a foreign country. "Purple Noon," which is 

being distributed by Times Film Corp.. will 

receive an "Edgar" in honor of Edgar 

Allan Poe. 

The practice started in 1946. when "The 

Killers" was selected the best mystery of 

the year. Last year, no picture was considered 

worthy of an "Edgar." "Purple 

Noon" is the first foreign film to receive 

the award. 

SW Takes Sheas'. Erie, Pa. 

ERIE. PA.— Stanley Warner circuit is 

taking over Shea's Theatre here. Recently 

it was reported that Shea's wanted out of 

its lease on this building which is owned by 

th? Erie school district. Shea's formerly 

operated two theatres here. SW dropped its 

third house here, the Columbia, in January 

of this year, when this theatre, which 

pla.ved double-feature second-run pictures, 

furbished and used for holdovers from the 

Warner, in all probability. 

AA Int'l Realigns Staff 

In Brazil and Chile 

NEW YORK — Allied Artist* Intel-national 

has realigned its executive staff by 

making new promotions and appointments, 

according to Bernard J. Gates, vice-president 

and general sales manager. 

Roger Sultan, former AA Int'l manager 

in Chile, has been promoted to the post of 

assistant sales coordinator at the New 

York home office. Americo Ro.senberger 

has been named Latin American di\asion 

manager with headquarters in New York. 

Juan Carlos Mendez, former AA Int'l 

manager for Brazil, takes a step up to 

Latin American supervisor with headquarters 

in Buenos Aires. Juan Cari-alcassaz, 

former Brazilian southern division 

manager, has taken over for Mendez, with 

Carlos B. de Mello moving in as Rio de 

Janiero branch manager. Joao Pitta has 

been named assistant general manager in 

Brazil and will headquarter in Sao Paulo. 

In Chile, replacing Sultan as manager, 

will be Leon Nebenzahl as general manager. 

'El Cid' Set to Open in 9 

Latin-American Cities 

NEW YORK—"El Cid," Samuel Bronston's 

epic stan-ing Charlton Heston and 

Sophia Loren, has been set for nine Latin- 

American cities between May 16 and July, 

according to Bernard J. Gates, vice-president 

and general sales manager of Allied 

Artists Int'l. 

The two openings scheduled for May 16 

are the Luxor Theatre. Buenos Aires, and 

the Radio City Theatre. Montevideo. Late 

in May, "El Cid" will open at the Windsor, 

Santiago; the Velardo, Valparaiso, and the 

Ducal, Concepcion. all in Chile. On June 4, 

the picture will open at the Opera Theatre, 

Rio de Janeiro; the Windsor, Sao Paolo, 

and the Lux Theatre, Panama. Late July 

dates ai-e set for the Rex Theatre, Vina 

del Mar, Chile and other South American 

cities. 

'South Pacific' Starts 

5th Year in London 

LONDON—The Rodgers and Hammerstein 

musical, "South Pacific" in Todd-AO, 

began its fifth year as a roadshow engagement 

at the Dominion Theatre Saturday 

1 21 1, the longest continuous engagement 

in motion picture history, according to 

George Skouras, president of Magna Pictures. 

Skouras said that 2,000,000 people in 

London alone have seen the picture and 

the gross is $3,500,000. 

Engagements of "South Pacific" in other 

parts of the world include Sidney, Australia, 

where the picture is in its 170th week; 

Melbourne, where it is in its 146th week, 

and in Perth and Adelaide, also 146 weeks. 

The picture played 135 weeks in Todd-AO 

in Copenhagen. Denmark. 

Embassy Film at Cannes 

NEW YORK— "Strangers in the City," 

written, produced and directed by Rick 

Carrie and filmed on location in New York 

City, has been invited to be shown out of 

competition at the Cannes Film Festival in 

May, according to Leonard Lightstone, 

vice-president of Embassy Pictures, which 

is distributing the picture. 

*E-8 

BOXOFFICE April 23. 1962

Support 

Effoits 

such 

in 

A 

NEWS AND VIEWS THE PRODUCTION CENTER 

iHollywood OlliccSuite 320 at 6362 Hollyivood Blvd.. Williuni Ilvbcrl. Western Manager/ 

Ask Tax Steps to Curb 

Foreign Production 

HOLLYWOOD—Emphasizing that hope 

for further progress on the "runaway" 

production problem lies in continued cooi>erative 

efforts of the industiT. H. O'Neil 

Shanks and Charles Boren. cochairmen of 

the joint labor-management committee 

studying the issue, issued the following 

statement: 

"Since Febinaary 1. representatives of 

labor and management in the motion picture 

industry have held a series of meetings 

to seek constnictive means to solve the 

problems of foreign competition with 

American film production, and to encouj'age 

increased feature film production 

in Hollywood. 

NO IMMEDIATE SOLUTION 

"From the beginning it has been apparent 

to both labor and management that 

this is a difficult and complicated economic 

situation that cannot be solved by any 

quick or drastic remedy. Optimism over 

the possibility of any major immediate results 

in the effort to increase domestic 

production would be uni-ealistic. 

"However, it is the opinion of the members 

of the joint committee that important 

progress has been made, and that any hope 

for further progress lies in continued cooperative 

efforts by the component parts of 

the industry." 

The joint committee intends to take cooperative 

action in the following areas: 

111 A petition to the Small Business Administration 

seeking a change in the current 

SBA policy against making loans to 

communications industries. 

$20,000 TAX EXEMPTION 

1 

I 

2 

1 Joint supFKjrt of proposed federal 

legislation which would limit tax exemptions 

for Americans living abroad to $20.- 

000 per year for the first three years and 

$35,000 per year thereafter. 

( 3 1 Support for federal legislation which 

would {jeiinit the spread of income over a 

jjeriod of years for persons engaged in activities 

i 

as acting w'hich maximum 

earning power is relatively brief and often 

spasmodic: it is hoped that such legislation 

would cause popular stai's to make a 

larger number of films. 

1 4 

1 for measures aimed at reducing 

extravagant tax-free expense allowances 

given to creative pei-sonnel working 

abroad. 

( I 

5 through appropriate agencies 

—such as the Organization for Economic 

Cooperation and Development and the 

General Agreement on Tariffs and Trade 

—to remove unfair trade barriers and 

competitive disadvantages which handicap 

American production. 

1 

6 

1 cooperative analysis of cost differentials 

between Holly\vood and foreign 

film centers. 

Members of the affiliated property 

craftsmen Local 44 voted to earmark $15,- 

000 to $20,000 to go toward a positive action 

program against "ninaway" production, 

which is being conducted by the Hollywood 

AFL Film Council. B. C. "Cappy" Duvall, 

business representative of the union, stated 

that members will be assessed $1 each a 

month for a period of six months. 

Green Valley Start 

Likely in Two Years 

HOLLYWOOD—Reportedly in the blueprint 

stage are plans to build Fox City on 

20th Century-Fox's Green Valley acreage 

in Malibu. with a start likely in two years. 

Approximately 300 acres are under consideration 

for a new studio, a motel, 2.000 

homes and other businesses. Sewers, roads 

and other ground improvements already 

have been made on the site which was used 

for miniature scenes for "Cleopatra." 

Twentieth-Fox acquired a total of 2,300 

acres in 1941 for $217,000 and has recently 

turned down offers to sell the property for 

$5,000,000. The new Fox City would cost a 

reported $25,000,000. It was conceived by 

Edmond E. Herrscher. who sold the idea of 

Century City in Westwood to Alco. Webb & 

Knapp. who paid 20th-Fox $43,000,000 for 

the 260 acres there. Herrscher is director of 

property development for 20th-Fox, and 

also is chaii'man of Mayfair Food Stores 

operating 172 markets. 

Bill Daniels Re-Elected 

HOLLYWOOD — William Daniels has 

been re-elected president of the American 

Society of Cinematographers, with Hal 

Mohr, Arthur Edeson and Joseph Ruttenberg 

named vice-presidents. Arthur Miller 

treasurer. Sol Halprin secretary, and 

George Folsey sergeant at arms. The new 

officers will be installed April 30. 

Bobby Webb Quits MGM 

HOLLYWOOD—Bobby Webb, who has 

been casting director at MGM for more 

than 20 years, is leaving to enter the casting 

field in independent picture production. 

Webb recently spent approximately a year 

in Tahiti with "Mutiny on the Bounty." 

casting natives for work in that film. 

Top Patsy Awards Go 

To Mister Ed and Cat 

HOLLYWOOD—The nations top animal 

actors for 1961 are a talking horse and a 

cat, according to the vote of motion picture 

and television editors throughout the U.S. 

Mister Ed, the horse who has a speaking 

role in the TV series of the same name, 

was named the "perfonning animal television 

star of the year," while Cat, the 

feline star in "Breakfast at Tiffany's" was 

tabbed the picture animal top star of the 

year. The winners were announced at the 

American Humane Ass'n's 12th annual 

Patsy awards at the RKO Pantages Theatre 

at which 1,600 children from youth 

groups, Community Chest agencies and 

religious organizations were guests. 

In the motion picture category, Pete the 

dog in "The Silent Call" placed second, 

while Flame, the horse appearing in "The 

Clown and the Kid" took third place 

honors. Awards of excellence went to the 

duck. Scuttlebutt, in "Evei-ything's Ducky" 

and Owasso, a tui-key, in "AH Hands on 

Deck." 

Lassie, winner of many Patsys, won second 

place in the TV category, and Tramp, 

the dog in "My Thi-ee Sons," was awai-ded 

thii-d place. Awards of excellence went to 

the Marquis Chimps of "The Hathaways" 

and King, the horse in "National Velvet." 

Vancouver Studio Start 

Is Scheduled for June 4 

HOLLYWOOD—The fiJSt motion picture 

to be produced at Commonwealth's new 

Hollyburn studios in Vancouver, B.C.. will 

start June 4. The film will be "The Sweet 

and the Bitter," written, produced and directed 

by James Clavell. With a 25-day 

shooting schedule, the feature will be made 

under the Eady Plan as a James Clavell- 

Hollybmn production w'ith top American 

personnel and an agreement for the studio 

in Vancouver to use lATSE members. 

Guests at 'Traitor' 

HOLLYWOOD—Swedish consul Walter 

G. Danielson hosted colleagues of the Los 

Angeles consular corps and public figures 

at a Paramount studio showing of Perlberg-Seaton's 

"The Counterfeit Traitor." 

William Holden-Lilli Palmer starrer based 

on a true World War II spy story in\ôlving 

Swedish subject Eric Erickson. Guests included 

Herbert Gamble, Great Britain: Axel 

Moltke-Haiisen. Norway: W. Hasselman, 

Netherlands: Anthony Karsten, Denmark; 

Deliz Cortez. Costa Rica: Edward Pernet. 

Switzerland, and Pi-ederich Waller, Austria. 

BOXOFFICE April 23, 1962 W-1

an 

Writer Force of 15 

Is at Work for U-I 

George Flaherty Dinner 

By Coworkers on June 2 

HOLLYWOOI>—George Flaherty, lATSE 

vice-president, will be feted June 2 at a 

testimonial dinner sponsored by an industry-wide 

"committee of coworkers" at 

the Beverly Hilton in recognition of his 

service to the film industry for the past 40 

years. He was elected vice-president 

recently. 

Leo Moore, Local 165 business agent, 

heads the committee along with Allied 

Artists studio manager Eugene Amstein. 

Over 500 invitations will be .sent to industry 

representatives from both management 

and labor. Richard Walsh. lATSE president, 

will come here from New York to be 

the keynote speaker. 

Committee members ai-e E. L. DePatie. 

Warner Bros, vice-president: Bonai- Dyer, 

labor relations manager at Walt Disney: 

Julius Gittleman and Pat Offer of Local 

165: Clarke "Duke" Wales. AMPP public 

relations director, and John Zinn. Alliance 

of Television Film Producers. Merle 

Chamberlain, MGM. is entertainment 

chairman. 

'East of Kilimanjaro' Set 

First on Parade Lineup 

HOLLYWOOD — Parade Releasing Organization, 

headquartered in Hollywood, 

has set its first release, "East of Kilimanjaro." 

for a multiple iiin in Los Angeles 

starting May 23. 

Organized only six months ago. Parade 

HOLLYWOOD—The highest number of 

writers Universal -International has had in 

more than two years are at work on the 

lot on 12 different projects, it was disclosed 

following the signing of Heni-y and has eight features, stressing general family 

Phoebe Ephron by producer Robert appeal, for release. Casts of aU of them are 

Arthur to p>en the screenplay of "Captain topped by substantial feature players of 

Newman. M.D.," a novel by Leo Rosten. recognized merit though not high-powered 

The Ephrons brought to 15 the list of stars. The features are intended to fill a 

scriveners currently working on assignments. 

The list includes Oscar Brodney, atres bctwêen the infrequent "block- 

medium gap for family-attendance the- 

who is scripting "The Brass Bottle," based busters" and the less than generally accepted 

fare. 

on the novel by British author F. Anstey. to 

be produced by Arthur. 

Following "East of Kilimanjaro." which 

T. E. B. Clarke is doing "D for Diamonds." 

David Walker novel which also spring release this year are "A Public 

is in Technicolor-Vistarama, scheduled for 

will be produced by Ai-thur. 

Affair," "When the Girls Take Over" lin 

Ed Haas and Nonn Liebmann are scripting 

theii- own original. "The Phantom Technicolor-Widescope. "Lila." outdoor 

Technicolor!, "I Bombed Pearl Harbor," in 

Army." for Arthur. 

adventure of a beautiful Lapland girl. 

Marion Hai-grove is writing the screenplay 

for "One Arabian Night." 

Lynn Bari heads the cast. 

"Trauma." a psycho-thriller of which 

Ric Hardman is doing the screenplay on Robert Patrick, long known in distribution 

circles, is vice-president of the or- 

his own original. "The Iron Collar." w'hich 

Gordon Kay w-ill produce with Audie ganization, operating from its main office 

Murphy starring. 

in the Equitable Bldg., Hollywood. 

John Lee Mahin is writing an updated 

screenplay on "The Dark Angel." which 

Ross Hunter will produce with Rock Hudson 

starring. 

Richard Morris is doing the screenplay 

on "It Seems There Were These Two 

Irishmen" for producer Arthur. 

Robert Pirosh is .scripting "A Gathering 

of Eagles." which Sy Bartlett will produce 

and Delbert Mann direct with Rock Hudson 

and Mary Peach toplining. 

Richard Powell and Phil Rapp are doing 

the script for "Monsieur Cognac," which 

Tony Curtis and Harold Hecht will make 

jointly for U-I release. 

Carl Reiner is writing the screenplay 

for 'The Thi-ill of It All." to be produced by 

Ross Hunter with Doris Day and James 

Gamer starred, and Stewart Stern is 

making minor changes in the script of 

"The Ugly American." which producerdirector 

George Englund is cui'rently lensing 

with Marlon Brando starring. 

Technicolor 1961 Sales 

Nearly Double Prior Year 

HOLLYWOOD—Technicolor. Inc.. 1961 

sales were the highest in the company's 

history, Patrick J. Frawley jr., chairman of 

the board and chief executive officer, reported 

to stockholders in an annual summary 

covering Technicolor itself and 

wholly owned subsidiaries. 

Net sales for 1961 nearly doubled those 

of 1960. total net income was five times 

that of the prior 12 months and net earning 

per share were foui- times that of the 

preceding period. Net sales increased to 

$55,026,550 from $28,458,945 in 1960, while 

the net income per share outstanding Dec. 

31, 1961, was 67 cents, compared to 16 cents 

for 1960. Ten cents per share of the 67 

cents earning in 1961 was nonrecurring. 

"While there is still much to be accomplished 

in the way of further improvements, 

particularly in the way of increasing 

profit margins on the volume of sales 

that have been generated," Frawley told 

stockholders, "your management now feels 

that your company has reached a sounder 

position from which to continue improvement 

in its present operation and in its 

diversification program." 

Changes 

Title 

Th? Broken Lariat iColi to THE WILD 

WESTERNERS. 

Sui-vival lAIPi to THE END OF THE 

WORLD. 

Chore to Helen Deutsch 

HOLLYWOOD—Helen Deutsch checked 

into MGM to begin writing the screenplay 

for "The Unsinkable Molly Brown." which 

Lawrence Weingarten will produce. The 

picture is slated to go before the cameras 

following completion of "Period of Adjustment." 

by Weingarten. Miss Deutsch 

scripted the successful "Lili" for MGM. and 

teamed with Weingarten on "I'll Cry Tomorrow." 

Ca>ec44iUj-e ^njaoeleM> 

James H. Nicholson. AIP topper, to 

Honolulu to scout locations for "The Great 

Deluge." upcoming science-fiction epic. 

Irving H. Levin, executive vice-president 

of National General Corp. and Dan Poller, 

chief film buyer, back from New York business 

huddles. 

Producer Frederic'.^ Brisson depaited for 

a five -city pensonal appearance tour in 

connection with the world premiere of 

"Five Finger Exercise." 

20th -Pox studio production head Peter G. 

Levathes returned from a business trip to 

New York. 

Cinemiracle president Max Youngstein 

returned to New York follow-ing business 

conferences here. 

Alexander Film Gives 

Up No-Union Status 

HOLLYWOOD— Alexander Film Co. of 

Colorado Springs. Colo., has signed collective 

bargaining contracts with the Screen 

Actors Guild and has been removed from 

the SAG "unfair list" which it headed for 

many years. John L. Dales. SAG executive 

secretary, said the contracts cover acting, 

singing and announcing work in theatrical 

moUon pictures, television film, television 

commercials, and industrial, documentary 

and educational films. 

Meetings culminating in the signing of 

the agreements were held in Colorado 

Springs between Keith Monroe, president, 

and Julian G. Pollock, executive vicepresident 

of the company, and guild executives 

Kemieth Thomson and Douglas 

Smithers. 

Alexander Film Co., founded in 1919, operates 

a fully equipped motion pictui-e 

studio and laboratory on 26 '2 acres in 

Colorado Springs. Under its previous management, 

it had opposed the unionization of 

its employes. 

Triangle Releasing Will 

Handle Special Pictures 

LOS ANGELES — Triangle Releasing 

Organization has been formed by William 

Feld to handle special attractions on a 

national basis, with west coast offices at 

8825 West Olympic Blvd.. Beverly Hills, 

and midwest headquarters at 1120 High 

St.. Des Moines. 

The first two releases under the Triangle 

banner are "Young and Evil." exploitation 

film in Eastman Color and widescreen 

about 'Voodoo rites in Haiti, and "Shirt 

Off Your Back. " adult attraction in 

color. Ti-iangle also is handling the 

Japanese classic "Rice." 

G. L. Nichols Represents 

Saturday Evening Post 

LOS ANGELES—George L. Nichols has 

been appointed motion picture industi-y 

advertising sales representative for The 

Saturday Evening Post, according to Peter 

E. Schruth. vice-president and advertising 

director of the magazine. Nichols will make 

his headquarters here. 

Nichols, now with Blanchard-Nicols Associates. 

Los Angeles. Publishers' Representatives, 

formerly was associated with 

RKO and MGM in their advertising, promotion 

and public relations. 

W-2 BOXOFTICE April 23, 1962

" 

Gregory Peck Makes 'Visit' 

Of Ten Key Cities 

HOLLYWOOD— UsiiiM the conferencr 

telephone technique instigated by Universal 

in launching previous films, Gregory Peck 

"visited" ten key cities to aid in the kickoff 

his Melville-Talbot production, "Cape 

Fear." 

Currently starring in "To Kill a Mockingbird, 

Peck devoted his lunch hours on 

' 

two days to holding round-robin phone 

conversations with top motion picture 

writers in cities in which "Cape Fear" is 

scheduled to open during the next week or 

so, including Cleveland. Wa.shington. Pittsburgh, 

Denver. San Franci.sco. Atlanta. 

Dallas, Ft. Worth-Houston and Philadelphia. 

Continental and Bryanston 

To Coproduce New Film 

NEW YORK—Continental Distributing. 

Inc., has joined forces with Sir Michael 

Balcon to co-produce "Don Among the 

Dead Men," which will be made in England 

under the banner of Bryanston Productions, 

according to Irving Wormser, 

president of Continental. 

James Robertson Justice has been cast 

in the leading role of the comedy melodrama, 

adapted by Robert Hamer and 

Donald Taylor from the novel by J. H. 

VuUiany, The film will begin shooting in 

September in London and Oxford 

University. 

100 Hollywood Players 

In Huge Benefit Circus 

HOLLYWOOD—More than 100 stars of 

films and television took part in the circus 

performance sponsored by the Thalians to 

benefit the group's clinic for emotionally 

distm'bed children and its pledge toward 

the construction and maintenance of a 

section of Cedars of Lebanon-Mount Sinai 

Hospitals. Mary Pickford and Buddy Rogers 

served as grand marshals of the parade, 

with Steve Allen as ringmaster to introduce 

the Parade of Stars : The Thalian parade of 

celebrities introduced the premiere performance 

of the Dobritch International 

circus here. 

Erie Stanley Gardner 

Wins Mystery Award 

HOLLYWOOD—The local chapter of 

Mystery Writers of America gave its top 

annual Edgar Allan Poe award to Erie 

Stanley Gardner. The best mystery novel 

kudos went to J. J. Marric for "Gideon's 

Fire." while the best mystery screenplay 

nod was given Truman Capote and William 

Archibald for "The Innocents." The best 

foreign film award went to Paul Degauff 

and Rene Clement for "Purple Noon," while 

the best mystery drama citation went to 

Frederick Knott for "Write Me a Murder." 

Film for Bartolomei 

HOLLYWOOD—Guido Bartolomei has 

been signed to produce Gina Lollobrigida's 

next film. "The Imperial Venus." slated to 

roll May 14 in Rome on a $3,000,000 budget. 

Stephen Boyd costars and Jean Delannoy 

will direct. Gina will portray the colorful 

Pauline Bonaparte Borghese, sister of 

Napoleon, who scandalized Europe. 

lir^DWARD G. ROBINSON, who gives 

''o*^'^ 

Jit ^ commanding and kind performance 

in P a r a m o u n t 's "My 

Geisha," and who can always be relied 

upon to deliver an outstanding performance 

in anything in which he appears, has 

an angry line which he shouts on the telephone: 

"I'm not a philosopher, I'm a movie 

producer! 

Writer Norman Krasna, without being 

aware of it, might possibly have adopted 

this from an old Hollywood joke about the 

two Hollywood producers who are having 

their morning coffee together and one 

sighs: "Life is like a cup of coffee." 

Says the other: "What do you mean, life 

is like a cup of coffee?" 

Says the first: "How should I know? 

Am I a philosopher?" 

Jokes aside, it so happens that movie 

producers are philosophers. Of the toughest 

kind. They gamble everything they have or 

hope to have on their own judgment. 

Einstein, in a sense, did no better. He 

took a wide chance on an assumption and 

he won, luckily for all of us. 

Not many of our producers are candidates 

for Doctor of Philosophy degrees from any 

university. In another age. Plato and 

Socrates wouldn't have given them much, 

because those two Greeks were even tougher 

than the Skouras brothers in insistence 

that all men deal fairly with each other in 

all the ethical areas of politics, religion 

and human relations. 

Kant, Descartes and all the realistic 

empirical philosophers would give our producers 

a better break—empirical meaning, 

Greek word, live for today, grab what you 

can and run. 

Einstein, both scientist and philosopher, 

would have treated them even more tenderly. 

He would have understood both their 

comprehensions and their apprehensions. 

Dr. Einstein never referred to his own 

accomplishments as anything but a 

" 

"theory. It was a pretty good theory. 

He did precisely what our producers do. 

He arrived at an unverified conclusion and 

worked his way backwards to prove that 

he was right. 

Again, while there are few producers who 

can becomingly wear the "mortar boards" 

and academic gowns of the doctor of 

philosophy, they have laid and maintain 

the brick and mortar of the industry by 

which we live and there are no known 

academic courses which teach one how to 

do that in the face of merciless competition. 

Producers, like Einstein, have always had 

to find their own way. 

Because of them and their executive 

associates, the picture business has, in the 

face of looming and almost certain defeat, 

put its house rather well in order and is 

a going industry. 

Anyone for coffee? 

^-^^ 

Interesting to note that Spyros Skouras 

put a ten-week limit on "Something's Got 

to Give" and notified Marilyn Monroe that 

she is an employe of the company and has 

to complete her job on schedule like any 

other employe or she doesn't get paid. It's 

about time some company head did this. 

JFK put his foot down against Big Steel 

and came out ahead. It's refreshinB to 

see one of our picture company heads put 

his foot down against the Big Steal from 

supposed stars who think they are something 

special but would not amount to very 

much except for the companies which 

make them look better than they are. 

Frank Sinatra, or one of his buddies, may 

get into a slight altercation with an inept 

parking attendant on leaving a nightclub 

and it becomes Page One news. Let him 

do something for the good of humanity, 

however, and he might as well lapse back 

into the semi-ob.scui-ity of singing "I'll 

" 

Never Smile Again for $125 a week with 

Tommy Dorsey at the Hollywood Palladium. 

"The Walyo," as he refers to himself, 

may have a will of iron but he has a heart 

of gold. 

By the time this appears in print he will 

have left the comforts of his home and 

friends and. so far as the press is concerned, 

will have practically smuggled himself 

out of the country on a personal project 

for the benefit of children throughout the 

world. 

His own idea, it is not being done under 

government or United Nations auspices, 

expenses being borne by him. 

In case his friends don't know where to 

find him for the next six weeks, he will be 

doing benefits to raise money locally for 

underprivileged children in Tokyo, Hong 

Kong, Greece, Italy. Monaco. Spain, Great 

Britain and maybe South Africa. 

The Monaco benefit will have the cordial 

assistance of Princess Grace and film footage 

made of the trip by a crew he is 

bringing along will be used on television 

in the United States to raise money for 

underprivileged American children. 

This is not the first time that Frank has 

thrown himself into a project of this kind 

close to his heart. 

It is now forgotten, but in 1946, at his 

own expense, he made a short film, "The 

House I Live In," produced by Frank Ross, 

directed by Mervyn LeRoy and released 

by RKO. the entire proceeds going to 

organizations promoting better interracial 

understanding. 

Children comprise either the hope or the 

future destruction of all of us. Sometimes 

it's hard to tell. 

The small son of a friend of ours watched 

the Academy Awards avidly on television 

and then said to his father: 

"Daddy, they had a lot of Oscars left 

over. I could see them up there on that 

table, big and shiny. Why don't they just 

take them and throw them out to all of 

those people sitting out in the front?" 

The father, a former Navy flier, started 

to explain that Oscars are harder to get 

than the Congressional Medal of Honor, 

but merely looked at his son inquiringly. 

"Well, gee. Dad." said the kid, "I hate to 

see all of them go to waste." 

In self-defense, bedtime was immediately 

declared. 

BOXOFFICE April 23, 1962 W-3

— 

— 

— 

— 

— 

— 

— 

— 

— 

20th-Fox) 

— 

. . . Bill 

. . N. 

. . 

Pre-Easler Week Is 

Brisk on Market St. 

SAN FRANCISCO—Following the Academy 

Awards "West Side Story," in its 

17th week at the United Artists, took a 

strong spurt upward. "Experiment in Terror," 

filmed largely on location here, scored 

a strong 200 in its premiere at the Paramount. 

Lee Marvin, the "Liberty Valance" 

of "The Man Who Shot Liberty Valance." 

made personal appearances on the Golden 

Gate stage on the film's opening day. 

Special matinees were added for "El Cid." 

"The Magic Sword" and "Sweet Bird of 

Youth." 

Averoge Is 100) 

Esquire The Mogic Sword (UA) 125 

Fdx—Moon Pilot (BV) 125 

Golden Gote— The Man Who Shot Uberty 

Voloncc Pcra) 150 

Metro— Two Women (Embossy), 16th wk 300 

Poromounf Experiment in Terror (Col) . . 200 

Presidio—A View From the Bridge (Corvt'l), 

wk 7tti 100 

Stoge Door Sweet Bird of Youth (MGM), 3rd wk. 400 

St. Froncis Rome Adventure (WB) 100 

United Artists— West Side Story (UA), 1 7tfi wk. 350 

Vogue The Bridge (AA). 5th wk 175 

Worheld—All Foil Down MGM), 3rd wk 80 

York 24—Tunes of Glory (Lopert), revival.. . 100 

"Moon Pilot,' "Stcrte Fair' 

Appeal to Denverites 

DENVER—"Moon Pilot" opened to a 

\'ery strong 315 iser cent at the Towne 

Theatre and "Judgment at Nuremt)erg." 

stimulated by the Academy Awards, did 

a nice 200 in its second week at the Alad- 

"off-nights". 

WAHOO is 

the 

ideal boxoffice attraction 

increase business on your 

Write today for complete 

details. Be sure to give seating 

or car capacity. 

HOLLYWOOD AMUSEMENT CO. 

3750 Oaklon Si. • Skokip. Illinois 

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; 

din. "State Fair." at the Denver also looked 

strong, while the balance of the city struggled 

to reach average. 

Aloddin Judgment ot Nuremberg ot for tourists and 

Hollywood people. 

Requiem mass was held at St. Monica 

Chui-ch for Earle David Ban-y. 58. manager 

of FWC's Criterion Theatre, Santa Monica, 

until his retirement 15 years ago due to 111 

health. He is sui-vived by his wife, daughter, 

sister, brother and one grandchild. 

Samuel S. Kestenbaum, manager of the 

Sherman Theatre. Sherman Oaks, is celebrating 

his first year with the S&N Theatres 

Corp. Kestenbaum formerly was associated 

with the Interboro circuit in New 

York. 

Herts-Lion to Distribute 

British 'A Matter of WHO' 

LOS ANGELES—Distribution rights to 

"A Matter of WHO?" have been acquired 

by Herts-Lion International who will release 

the British comedy in the western 

hemisphere. In addition. H-L has signed 

syndication rights for its "13 Demon 

Street" TV series for distribution by Sterling 

Television. 

Keiuieth Herts was i-ecently re-elected 

president of H-L at the annual shareholders' 

meeting. MariljTi Maxey was 

elected secretary-treasurer, with Leon Willett. 

Emanuel Barling and Jeri-y Pam as 

i 

vice-presidents. 

A Lewis-Horner Deal 

LOS ANGELES—Paul P. Schriebman. 

independent film distributor, who acquired 

"Too Hot to Handle." Jayne Mansfield 

starrer, has been retained by Harry Horner 

and Robert Lewis to represent them on 

three films to be made under the Lewis- 

Homer banner. "A Gentle Murderer," 

"The Fancy Dancer" and "Barometer Rising." 

which Lewis will produce and Horner 

direct. 

W-4 

BOXOFTICE April 23, 1962

A dynamic, thrilling 

story ahont youth 

—how they live, love and GO*.. 

DAVID FARRAR NOELLE ADAM • • SHIRLEY-ANN FIELD • ADAM FAITH ^> 

and introducing GILLIAN HILLS ^'re'L'dbv?,""";"^" 

SEE "CHICKEN" ON m RAILS! SEE DRAG RACE 'GO M/\N-GO" 

All Materials including Transcriptions available thru NATIONAL SCREEN SERVICE 

Released t.. 

J||V|ES FILM CORP. ^w^Y.Vn V 

Telephone: Plaza 7-6980 • Sales Director, IRVING SOCHIN 

CALIFORNIA-OREGON— 

WASHINGTON-ARIZONA 

Joe Emerson 

1710 N. La Brea Blvd. 

Hollywood, California 

Hollywood 7-8686 

SAN FRANCISCO 

Joe Emerson 

333 Golden Gote Avenue 

Son Francisco 2, California 

MArket 6-0298

Half-Million-Dollar Twin Drive-in 

Opened by Sero at Salt Lake City 

SALT LAKE CITY—A near half-mUUon 

dollar drive-in operation with the first 

twin screens in the Mountain West opened 

here Wednesday asi. The gigantic 1.700- 

car ozoner is the Highland, a complete rebuilding 

and expansion of the former Hyland 

Drive-In in the fast-growing subui-ban 

area southeast of downtown Salt Lake. 

The outdoor showhouse has been operated 

for several years by the Sero Amusement 

Corp.. which had leased it at first 

from another group. When Sero officials 

discovered the lease would loin out. approximately 

a year ago. they quietly 

negotiated to buy the 12 acres of property 

they felt would be necessary for the large 

operation. 

There were some protests from neighbors, 

but after officials visited the Redwood airer. 

which Sei-o completely revamped a year 

ago. turning it into a beautifully landscaped 

operation, officials themselves were 

on Sero's side. Elimination of mosquitos 

and weeds in vicinity of the Redwood 

helped turn public sympathy then- way. 

Now Sero has come in with an expenditure 

of $475,000 for property purchase and 

rebuilding of the drive-in. bringing their 

total expenditure on the two outdoor operations 

to nearly three-quarters of a million 

dollars, according to Wanen Bunting, district 

manager. 

GIANT 150-FOOT SCREENS 

The new Highland has giant. 150-footwide 

curved screens at the east and west 

ends. Both sides will accommodate about 

an equal number of cars. The whole area 

is blacktopped. It is centered by a twostor^' 

building, in which are located projection 

equipment, a snack bar. a manager's 

office, storerooms and restrooms. 

The intermissions will be staggered, and 

two counters of the single snack bar will 

be opened to serve the side with the intermission. 

The one without will have one 

counter open. Service will be cafeteria 

style. Golden brushed aluminum folding 

doors will close off the counter to the side 

which is not having the intermission. 

The snack bar's items include pizza, hot 

dogs, hamburgers, ice cream, candy, peanuts 

and cigarets. Customer bills will be 

totaled up on two electronically operated 

cash registers. Electronically operated soda 

fountain equipment also will be used. 

The two restrooms on each side will contain 

12 stalls each, more than four times 

the number available in usual outdoor restrooms. 

The floors will be varied shades of 

round green ceramic tile. This also will 

Warren Bunting, left, district manager 

for Sero .Amusement Corp., and 

Arthur Sutton, manager of the Salt 

Lake City Highland Drive-In, look over 

the entrance of the ozoner. The marquee 

was only half-up when the picture 

was taken. It will be 100 feet long. 

be used for the walls on the sides of the 

stalls. The same tile is used in the floor of 

the .snack bar. which is about 75 feet long 

and 40 feet wide. The siiack bar is of stainless 

steel, topped by beige -colored Fomiica. 

Each speaker in the operation will be 

equipped for new electric in-car heaters. 

No charge will be made for their use. just 

as no charge will be made for use of playground 

equipment under each of the two 

screens. 

TOWER FIVE STORIES HIGH 

The large tower screen on the east beside 

the two entrance routes is about five 

stories high. It is fronted with a framed 

area containing tile blocks similar to those 

in use in the snack bar and the restrooms. 

Golden-colored stars are inset in this 

tile, and lights on each side of a pool and 

fountain below the tower play upon the 

stars. The whole area is sm-rounded by a 

12-foot-high fence of concrete blocks. 

Interspersed along these at ten-foot intervals 

are designs topped by spotlights, which 

will have different colored lights. The 

wall itself cost approximately $45,000. according 

to Bunting. 

The picture policy itself will be varied. 

Most of the time, the two screens will be 

showing different programs, but on occasion 

the same movie will be on both sides. 

The first bill con.sisted of "King of Kings" 

on one side and "Experiment in Terror" on 

the other. Moviegoers were charged $1.50 

each for the former: $1.25 for the latter. 

Children are free at all drive-ins operated 

by Sero. 

To operate the Highland, Sero brought 

Arthur Sutton back to Salt Lake. He was 

manager of the Lyric and city manager of 

Sero for a short time before going to 

California to manage drive-ins there for 

Sero. He will be under the sup>ervision of 

Bunting. 

"A Child Is Waiting." a United Artists 

release, stars Burt Lancaster and Judy 

Garland. 

Salt Lake Sero Adds 

Downtown Theatre 

SALT LAKE CITY—Beside opening the 

new Highland Drive-In. the Sero Amusement 

Co. took the week's spotlight by 

leasing a 370-seat downtown theatre for 

the first-run showing of "Judgment at 

Nui-emberg." 

Sero took over the lease of the Towne 

Theatre from Tower Amusements, Inc., 

which has had it for the past year. The 

Towne was reported in good physical condition, 

but Sero expects to revamp the 

.sound system and do some painting and 

other minor repairs, according to Warren 

Bunting, city manager. 

However, the opening of "Nuremberg" 

first run is expected to have repercussions 

on bidding and buying in Salt Lake. This 

action follows a similar move by Fox 

Intermountain Theatres in bidding firstnan 

pictures into its suburban. 760-seat 

South East Theatre two months ago. It 

started this first-i-un policy by showing 

"Lover Come Back" simultaneously with 

the Fox-operated Uptown in downtown 

Salt Lake. Then it started "West Side 

Story" as a first-run operation. 

The lineup now finds Fox InteiTnountain 

operating the Villa for Cinerama in 

suburban Sugar House: the Uptown in 

downtown Salt Lake: the Rialto. also downtown: 

the Murray, in a community 15 miles 

south of Salt Lake, and the Oak Hills 

Drive-In east of Salt Lake. 

It also finds Sero operating the Lyric, 

Gem and Towne indoor theatres in downtown 

Salt Lake, and the Redwood and 

Highland drive-ins. 

The lineup also has Intermountain Theatres, 

a Paramount subsidiary, with the 

Centre. Capitol, Utah and Studio theatres 

downtown, and the Motor-Vu Drive-In 

southeast of the city. 

Various independent operations also have 

been bidding for product. 

"Judgment at Nuremberg" will op)erate 

on a policy of three shows a day at regiilar 

admissions. 

Managerial Switches 

By Fox Intermountain 

SALT LAKE CITY—New managerial 

switches in Fox Intermountain Theatres 

in Utah. Idaho and Montana were announced 

by Jack McGee. division manager. 

Ed Doty was moved from Pocatello. 

where he was city manager, to Billings, 

where he replaces Dick Conlcy. Conley 

has been moved to the Los Angeles headquarters 

of the company as a merchandisinT 

specialist. 

Dale Kutterer. manager of the Academy 

in Provo. was moved to Pocatello to replace 

Doty. Ronald F. Harman. who has been 

house manager in Pocatello during the 

winter and manager of the Salt Lake Oak 

Hills during the summer, replaces Kutterer 

in Provo. 

Alvin Young, who has been an assistant 

at the Uptown, will manage the Oak Hills. 

Two More MGM Reissues 

LOS ANGELES—Two films have been 

added to MGM's list of rereleases — "Singing 

in the Rain," Gene Kelly-Debbie 

Reynolds starrer of 1952. and "Seven 

Brides for Seven Brothers." made in 1954. 

W-6 BOXOFTICE April 23, 1962

— 

Exhibitors Will Meet 

At Billings April 24 

BILLINGS. MONT—The annual spring 

convention of Uic Montana Theatre Ass'n 

will bo held at the Northern Hotel here 

April 24 and 25. according to President 

Chris Gorder of Poplar. 

Several exhibitors and distributors of 

their representatives from Utah are exj)ected 

to attend. 

The keynote addrciss will be given by Al 

Donahue, who attended the recent Show- 

A-Rama in Kansas City. 

The afternoon session in the World 

Theatre will feature the following: 

Representatives from Stanton Theatre 

Sound Service and Northwest Sound Service 

will present plans for replacing Altec 

sound in the area. 

A representative from Washington National 

Life Co. will discuss theatre group 

insurance programs. 

A trailer of previews of coming attractions 

will be shown. 

Concessions and equipment representatives 

will present new ideas for the season. 

Officers will be elected. 

The Wednesday session, arranged by 

Jack McGee, district manager for Fox 

Intel-mountain, will consist of a screening 

and a workshop on Universal Pictures by 

Amike Vogel. CocktaU parties and a banquet 

also have been arranged. 

"Power Play," an MGM film, is a romantic 

adventure -action picture. 

Alaska Pioneer Exhibitor 

William David Gross Dies 

SEATTLE- William Uavid Gros,s, 82, of 

1254 Tenth Ave. East, widely known 

Alaska pioneer and motion picture exhibitor, 

died Sunday il5i. 

Gross was born in Russia, attended 

.schools in Seattle and fii-st went to Alaska 

in 1897 when he established a clothing 

store at Dyea, near Skagway. In 1898 he 

established a clothing store in Dawson, 

Yukon Territory. He opened his fir.st theatre 

there in 1900 and late acquired motion 

picture hou-ses in Fairbanks. Ketchikan, 

Wrangle, Juneau, Peler.sburg. Skagway, 

Haines, Douglas and Sitka. Among his 

projects was collection of Christmas funds 

for Alaska pioneers at the Old Pioneers 

Home in Sitka. 

Survivors are a son, Zalmain, Seattle, 

and three daughters—Mrs. Zelma Wheeler, 

Juneau, Mrs. Sonja Entner and Romelle 

Gross, both of Seattle 

Censorship Appeal Denied 

LOS ANGELES—A motion was denied 

by Judge William M. Byrne to dismiss the 

suit brought against the city of Pasadena 

and the Pasadena municipal court by 

Harold Wenzler sr., operator of the Holly 

Oaks Theatre, Pasadena. In an action filed 

Sept. 27, 1961, Wenzler challenged the 

validity of Pasadena's film censorship law, 

after he had been found guilty of showing 

alleged lewd and obscene films in his theatre. 

PORTLAND 

Pxhibitors saw WB's "The Music Man" 

at a special screening Tuesday

. . Prank 

. . Mike 

. . "Horizontal 

. . . Mrs. 

13 

. . Mr. 

coproduction 

. . Lee 

. . . Wes*-ern 

. . The 

. . Eric 

. . Mildred 

— 

SEATTLE 

Wariety presented a fountain to the Seattle 

World's Fail- and it was installed 

this past week in front of the Pine Arts 

Exhibit. Dedication services will be held 

in May ... On May 18 Vai-iety will host 

a luncheon at the Olympic Hotel for Victor 

Borge . Bateman of Pathe- 

America and foiTnerly division manager 

with Republic for a number of years was 

on the Row from Los Angeles. 

Keith Swanson of Swanson Bros., Bethel, 

Alaska, merchandise store and theatre, 

was on the Row lining up service for the 

coming season . . . Larry Blair. Paramount 

booker, became the father of a second 

daughter . Barovic, fomierly operator 

of the Riviera. Tacoma. and theatres 

in Puyallup, Sumner and Parkland, visited 

old friends on the Row. 

Barbara Barrett, secretai'y at Universal, 

became a bride Saturday il4i ... Allied 

salesman Gordon Wallinger was on a business 

trip to Oregon . Lieutenant" 

iMGMi is booked into the Music 

Hall early in May . . . Future bookings from 

Universal include "The Outsider," May 16. 

Music Hall: "Cape Fear,' May 23, Music 

Hall, and "That Touch of Mink," June 20, 

Music Hall . . . "The Music Man" is Warner 

Bros.' big summer offering. 

l^cMi 

Arc Carbons 

WoM 

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Carrying mThis Seal 

American Tested and Approved 

in America's Leading Theatres 

DISTRIBUTED BY: 

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Equipment Company 

168 Golden Gate Avenue 

San Francisco, California 

Seattle will again have Cinerama, but 

just where and when is still uncertain, according 

to Cinerama headquaxters in New 

York. Construction should start within the 

next 30 days on a site "halfway between 

downtown Seattle and the World's Fairgi'ounds 

near the Monorail" is the only infoiTnation 

given out so far. Cinerama, 

which was in town during the 50's at the 

Paramount, hopes to revive interest in this 

spectacular film medium with new productioiis. 

Filmrow visitors included Bud Hamilton 

of United Artists, up from Portland: Monie 

Nimmer of Spokane i-eturned from a trip to 

the Hawaiian Lslands and di-opped by the 

Row booking and buying on his way home 

Bud Anderson, Counti-y Drivein, 

Yakima, was booking at Saffles . . . 

Andy Andeison of the Tower Di-ive-Iii and 

downtown Yakima theatres was on the 

Row. 

SAH FRANCISCO 

H n interview and reception at the Fairmont 

Hotel for Tom Tyron. star of 

"Moon Pilot" at the Fox Theatre, was 

hosted by high school news editore. Cammille 

Barns of the Pox Theatre and Teen 

Time editor Lucile Lando. Tyron autographed 

photos in the Fox lobby Saturday 

and gave comic books to the first 500 patrons 

at the opening . Mai'vin made 

stage appearances at the Golden Gate Friday 

1 in beh.=ilf of "The Man 'Who Shot 

1 

Liberty 'Valance." 

Marty Vogel and friend and associate 

Dave Moss were here from Los Angeles 

claiming credit for bringing the beautiful 

sunshine. Marty, now a pharmacist, formerly 

was with Columbia and United Artists 

here . and Mi's. Harry Arnold 

of the California Theatre, Dunsmuir, celebrated 

their tenth wedding anniversary 

... In booking and buying from Fremont 

were John and Sal Enea, Airport and FYemont 

Automovies, and 'V. Salih of the 

Center Theatre. 

PHOENIX 

The new Bethany Theatre was opened 

Sunday by FoiTnan-Nace Theatres 

with "Follow That Dream" on the screen. 

Gene Salyer. manager at the Palms over 

five years, was transferred to manager of 

the Bethany, which is the second theatre 

constructed in the valley in the last two 

years by F-N. 

Fred Bachman, city manager for Arizona 

Paramount, is temporai'ily managing the 

Palms. 

Melvyn Douglas Signed 

HOLLYWOOD — Melvyn Douglas has 

been signed by Paramount for a costaiTing 

role with Paul Newman in "Wildest of the 

" 

Thousand. of Martin Ritt, 

Irving Ravetch and HaiTiet Frank jr. Douglas 

will portray the role of rugged Homer 

Bannon, pioneer Texas rancher and father 

of a wild maverick offspring enacted by 

Newman. Ritt will direct the screenplay 

by Ravetch and Frank, with a May 14 

start scheduled. 

DENVER 

The screen tower at the Holiday Drive-In, 

Boulder, was blown down and completely 

demoli.shed in a 60-mile-an-hour 

wind . E>en\er Theati-e tried something 

new with an opera double bill 

"Aida" and "Madame Butterfly"—on a 

one-day only basis . Smith and 

Judy Hinkhouse, both of Manley, Inc., have 

joined the Denver chapter of WOMPIs 

Service & Supply has installed 

new Century HH projectors at the Fort 

Union Drive-In, Las Vegas, N.M. 

Executives from Walt Disney Productions 

and Buena Vista Distributors held a joint 

meeting here to discuss the balance of their 

1962 releases. Pre.sent were Carl Walker, 

vice-president of Disney: Irving Ludwig, 

president of Buena Vista: Vince Jefferds, 

general manager in charge of merchandising 

for Disney, and Leo Greenfield, western 

division manager for Buena Vista. 

Funeral services were held here for Sam 

Langwith, a veteran in the industry in the 

Denver area. He was a former president of 

Western Service & Supply Co. for many 

years until his retirement a few years ago. 

He also operated the Mines Theatre in 

Idaho Springs. He is survived by his wife 

Olive, who was active in his business with 

him. 

Another veteran exhibitor, Mrs. Lee 

Mote, died at the age of 89 in Riverton, 

Wyo. Mrs. Mote brought the first motion 

picture theatres to Riverton about 42 years 

ago and had remained active in then- operation 

up until the time of her retirement 

some 15 years ago. 

Forty-five members of the industry held 

their monthly luncheon at the Hilton Hotel 

with Paramount Manager Jim Ricketts 

handling the arrangements . . . Tom 

Knight, Acme Theatre, Riverton, Wyo.. is 

recuperating at home after several weeks 

of hospitalization . . . Leonai-d Benson, 

foiTnerly with Atlas Theatre, is now working 

with Western Service & Supply. 

George Kelloff has completed construction 

of his new home which was erected on 

the grounds of the Star Drive-In, Monte 

Vista . Davis, son of the late Dave 

Davis of Atlas Theatres, made his debut at 

the Boris Goldovsky Opera Theatre in 

Boston. 

Visitors to the Row were John and Tom 

George, State. Rapid City, S. D.: Les 

DoUison and Tom Luna. El Rio, Espanola, 

N. M.: A. N. Beezley, Midway, Burlington: 

Frank Aydelotte, Aggie, Fort Collins: Ray 

Troyer, Gem, Hugo: George McCormick, 

Skyline, Canon City: Howard Campbell, 

Westland Theatres. Colorado Spilngs: 

Mitchell Kelloff. Ute, Aguilar, and Sam 

Feinstein, Kar Vu Drive-In, Brighton, 

Colorado. 

Clayton E. Sheehan. age 45. the doorman 

at the Colorado Theatre on Cmtis street, 

died in the hospital following a knifing in 

the theatre. Sheehan had called an unruly 

patron to order several times during 

the evening when the patron flew into a 

rage, stabbed Sheehan several times, and 

then fled from the theatre. 

W-8 BOXOFFICE April 23, 1962

— 

— 

— 

Two Newcomers Share 

Best Loop Returns 

CHICAGO— Tlu' WL'ek'-s business picture 

was iiTegular, and it was difficult for Loop 

theatre maiiagei's to set a gage for gi'oss 

i-esults. As an example, "Moon Pilot," 

opeiier at the Roosevelt, had weekend lineups 

with teenagers very much in evidence. 

But regular daily business was down. The 

film was timed for the spring vacation 

period and it is estimated that school age 

patrons will patixinize the film, bringing up 

the receipts for the second week. "The 

Man Who Shot Liberty Valance" was a 

nice opener at the State Lake, and "State 

Fair" was a successful newcomer at the 

Oriental. 

(Average Is 100) 

Copn— Porodisio (SR), 3rd wk 125 

Corneening of the latter has been 

postponed until June, 

Cinemo Erotica (Pad-Rom); My Uncle (SR), 

2nd wk 80 

Circle Moon Pilot iBV) 200 

Esquire—Two Women (Embossy), 2nd wk 135 

Indiana South Sea Adventure (Cineroma), 

17th wk 125 

Keith's State Fair (20th-Fox) 250 

Loew's Sweet Bird of Youth (MGM), 2nd wk. ..125 

Lyric— El Cid (AA), 7th wk 135 

Oscar Impact Noticeable 

In Kansas City Houses 

KANSAS CITY—Fox Midwest Theatres 

were giving Oscar practically all the credit 

for the fine pre-Easter business enjoyed 

by "West Side Story" and "Judgment at 

Nuremberg." This would seem to prove out 

in fii-st-run situations playing product not 

spotlighted by the Academy show, business 

in those spots being at the usual slow pace 

associated with the season. 

Brookside Judgment ot Nuremberg (UA) 

2nd wk 410 

Capri— El Cid (AA), 8th wk 125 

Empire South Seos Adventure (Cineroma) 

5th wk 90 

Kimo— Purple Noon Times), 4th wk 100 

Paramount Malaga (WB); The Couch (WB).... 80 

Plozo— West Side Story (UA), 4th wk 345 

Roxy Sweet Bird of Youth MGM), 4th wk 90 

Saxon The Children's Hour (UA), 2nd wk 90 

Studio Murder She Said (MGM), 4th wk 90 

Uptown Lover Come Bock (U-l), 5th wk 180 

BOXOFFICE April 23. 1962 

Columbia In Kansas City 

Now an Accounting Center 

KANSAS CITY—The Columbia Pictures 

exchange here which directly .serves the 

Kansas City trade territoi-y has had additional 

accounting duties assigned to it as 

part of the company's nationwide change 

in record keeping procedures. The accounting 

and payroll records of the Des Moines 

exchange 

i which ii^cludes the Omaha territoiyi 

ali'eady have been transferred here. 

Similar I'ecords from the Minneapolis exchange 

will be handled by Kansas City, 

effective April 30. 

H. C. Kaufman, manager of exchange 

operations, came here from his New York 

headquarters to advise on the enlarged operation 

here. This move changes the status 

of the Kansas City exchange to that of an 

"accounting branch" as contrasted with 

Des Moiiies and Minneapolis, each of which 

will be classified as a "service branch." 

Sports Car Paraders Are 

Hosted by KayCee Roxy 

KANSAS CITY—A parade of more than 

50 sports cars, representing the Kansas City 

region of the Sports Car Club of Ameiica, 

wound its way from the Meadow Lake 

Shopping Center to the downtown area for 

the Thursday evening opening of "State 

Fair" at the Dui-wood Roxy. The club's 

Volkswagen bus came first, bearing banners 

which heralded the picture. Two cars 

immediately following carried names of 

the "State Fair" stars. 

Upon reaching the downtown area, the 

entire parade was checked in at the Auditorium 

garage and parked while the drivers 

and their dates strolled to the Roxy as 

guests of the management. A sports car 

race is featured prominently in the film. 

Frank Overton poi-trays the sheriff in 

U-I's "To Kill a Mockingbird." 

Rebuilding Project Is 

Act of Contidence 

Rich Hill, Mo.—The Rich HUl Mining 

Review carried this banner headline 

across the front page of a recent 

edition: BOOTH TO REBUILD RICH 

HILL THEATRE. This statement from 

Mr. and Mrs. Shirley Booth followed: 

"We the Booths are happy to be able 

to assure our Rich Hill friends that T. 

J. Longabaugh of Metz will soon start 

remodeUng the theatre, restaurant and 

funeral office here. It takes a great 

deal of confidence and faith to rebuild 

another show at this time. However, 

now—as every day of the four months 

since the fire—we have been made to 

realize that not only Rich Hill, but all 

of Bates County, needs and desires a 

regular theatre. We have been encouraged 

to buUd in other locations but always 

our answers have been the same. 

"Rich Hillians have always been 

wonderful to us and we shall rebuild in 

exactly the same spot—in the midst of 

our own small, loyal merchants. 

"It is with pride that we look around 

our small community. Never have we 

seen it look so clean and prosperous 

and thriving and we shall do our best 

to continue that trend." 

'Kill Kansas City' Is 

Seen in Tax Threats 

KANSAS CITY—Speaking on the .subject 

of nuisance tax levies in an opening hearing 

before the Kansas City council last 

Wednesday afternoon, Morris R. Shlensky, 

president of Katz Drug Co., said, in part: 

"This year could go down in history as 

'Kill Kan.sas City Year.' " 

His sentiments were echoed heartily by 

a large delegation representing the film 

industry and theatre houses here, their 

immediate concern being a threatened 5 

per cent amusement tax. This is one of a 

dozen or so "nuisance taxes" under consideration 

by the council in an effort to 

bring the city budget into a state of balance, 

and has been described on all sides 

as a lever to force the passage of a onehalf 

of one per cent earnings tax. 

Fred C. Souttar, Pox Midwest Theatres 

division manager, and Stanley Dui-wood. 

president of Durwood Theatres, spoke directly 

against the proposed admittance tax. 

They were joined by Robeit Eisler, business 

manager of the building service employes 

union. Almost 300 interested delegates 

from various business, trade and civic 

groups filled the chamber to capacity. 

Souttar pointed out to the council that 

motion picture theatres have been fighting 

for their lives for the past ten years, citing 

the fact that in 1951 there were 19 FMW 

theatres in the Kansas City area whereas 

now there are six. In 1951, Souttar continued, 

there were 31 other theatres in this 

same area—a figure which has dwindled to 

12, including four drive-ins. He added that 

the federal government itself realized the 

plight of exhibitors and had extended tax 

relief. 

Councilman Charles Shafer, who read 

the proposed tax levy ordinance, called the 

publics attention to the fact that these 

niunerous "nuisance" taxes would automatically 

become void if the proposed 

earnings tax is approved by voters in a 

special election July 10. The "nuisance" 

taxes would become effective August 1 if 

the earnings tax proposal is defeated. 

UDT Moving Its Offices; 

Accounting to Chicago 

DETROIT — United Detroit Theatres is 

moving its administrative offices to a new 

location here. President Woodi-ow R. 

Fraught announced, and consolidating its 

accounting with that of Balaban & Katz, 

another AB-PT affiliate, at Chicago. 

Eugene F. Wellings, head of the accounting 

department, will be transferred to the 

combined operation in Chicago, effective 

about May 15. 

The UDT general offices, located in the 

Mutual building about two decades, will be 

moved across Grand Circus Park, heart of 

the Detroit rialto. to the fifth floor of the 

Madi.son Theatre buildiiig. This marks a 

return to the old location of UDT and the 

predecessor, the King-Trendle circuit offices 

of some 40 years ago. The building is 

operated by UDT under lease from St. 

Luke's Church Home, and houses the circuit's 

principal roadshow house, recently 

remodeled for that purpose. The new 

quarters are currently being remodeled for 

occupancy, expected to start about June 1. 

and the front of the building itself is imder 

scaffolding for a general facelifting. 

C-1

. . . Howard 

. . The 

. . Rose 

. . Dick 

. . FMW 

KANSAS CITY 

\Jl7oody Barritt anivcd at his Wcstport 

Drive-In Theatre in Wichita on a 

recent Saturday night after dark to discover 

a car di-iving around the ramp area 

with bright headlights on. He stopped the 

car and asked the young girl who was driving 

the car to please use her parking 

lights. The sweet young thing came back 

with "Could I please get Linda Jones 

paged? She has my father's wooden leg in 

the back of her car!" 

Larry Woolner of the famed Woolner 

Bros, of Louisiana has been in town for 

several days making his headquai-ters at 

the American International exchange and 

contacting circuit and independent bookers 

in the interest of "Flight of the Lost Balloon," 

Woolner Bros, adventure film in 

color and SpectraScope. which AIP is 

handling in this territory . . . Chic Evens, 

20th-Fox exploiteer. returned in high 

spirits from a big campaign for "State 

Pair" in Albuqueixjue. The HUand Theatre 

in the Hiland Shopping Center—both the 

theatre and the center are described as 

Albuquerque's newest—carried out a big 

publicity and tie-in campaign for "State 

DRIVE-IN OWNERS- 

Now a 4-inch cast aluminum 

. 

C^/IQ 

speaker, unpointed, with protective 

, ^. S^' _ 

*^ 

screen, straight cord. 

SHREVE THEATRE SUPPLY CO. 

217 West 18th HA 1-7849 Kansas City, Mo 

STEBBINS Theatre Equipment Co. 

Machine Repair Ports and Service 

Notional Corbons — Hurley Theatre Screens 

6 7 8 9 size Call carbon couplers 

Speciol Prices on Rectifier Tubes 

1804 Wyondotte Konsos City 8, Mo. 

GRond 1-0134 • Nigtit DRexel 1-2791 

HUMDINGER SPEAKERS $3.50 each 

HEAVY DUTY SPEAKER MECHANISM $1.65 

MISSOURI THEATRE SUPPLY 

lis West 18t)< Kansas City B, Mo. 

1-3070 

" 

Fair, which marked the Hiland's upgrading 

from a subrun to a first-mn house. 

Harol:l Hume, FMW booker, has a new 

secretary. She is Mrs. Norma Jean Smart 

and is not exactly iiew to the industry, 

having worked at the United Artists exchange 

almost a year under her maiden 

name of Norma Jean Haggard. Since leaving 

UA in 1958 Norma Jean has acquired 

husband Dennis and baby daughter 'just 

five months oldi Deborrah Lei. Norma 

Jean replaces Georgia Ann Armilio, who 

resigned to accept a post with Trans World 

Airlines . Columbia exchange also 

has a new employe, Marjorie Shirley. Marjorie 

too has a backgromid in the industiT. 

having worked for Lee Joehnck in the 

Corrmionwealth circuit headquarters here 

several years ago. Until recently, she had 

been living and working on the west coast. 

.lerry Summers Hartfiel and her husband 

Bob recently welcomed a baby boy, their 

.second child. Jerry is a former Coliunbia 

employe and daughter of Wiley Summers 

of Exhibitor Film Delivery . 

division 

manager Fred C. Souttar and his wife 

are back from a quick but delightful vacation 

trip to Mexico . and Maureen 

Durwood of Durwood Theatres enjoyed 

their recent trip to Europe so much that 

they want to go back and see some more 

Thomas, WB office manager, 

was fighting a heavy cold last week; his 

brother Frank, Allied Artists manager, was 

expecting to get his doctor's okay for a trip 

to the office following several weeks of 

what Frank describes as "extreme" rest . . 

. 

Roger Leaton of Allied Artists and his wife 

Mary celebrated their 29th wedding anniversai-y 

Monday (16). Many, many happy 

returns, folks! 

. . . L. J. 

. 

Warren L. Weber, operator of the Midway 

Drive-In at Junction City, Kas., had a 

most unhappy experience here in Kansas 

i 

City Tuesday night Id when a strongarm 

robber relieved him of an expensive wristwatch, 

diamond ring and wallet containing 

several hundred dollars in cash and 

travelers checks. Weber reportedly was 

walking south of 18th street on Paseo late 

at nieht when he was accosted 

Kimbriel of Missouri Theatre Supply Co. 

and Glen Dickinson sr. of Dickinson Operating 

Co. spent several days in Hot Spilngs, 

Ark. last week Piper, Merciu-y 

Advertising Co. secretaiT, was called to 

(1) 

(2) 

(3)


story about youth 

-how they live, love and GO... 

DAVID FARRAR • NOELLE ADAM • SHIRLEY-ANN FIELD • ADAM FAITH 

and introducing GILLIAN HILLS '"îrcsedbvTimeTFMm"" 

SEE "CHICKEN" OH m RAILS'. 

SEE DRAG RACE "GO MAH-GO" 

All Moteriols including Transcriptions available thru NATIONAL SCREEN SERVICE 

TIMES FILM CORP. 

edthru TIMCO CII RJI r^r\DD 

144 W. 57lh St., 

New York 19, N. Y. 

Telephone: PLaza 7-6980 • Sales Director, IRVING SOCH/N 

CHICAGO 

Charles Teitel 

Teitel Film Corp. 

410 S. Michigon Avenue 

Chicago, Illinois 

HArrison 7-3024 

INDIANAPOLIS 

Jess Soliberg 

Howco Film Exchange 

439 N. Illinois Street 

Indianapolis 4, Indiana 

MEIrose 5-4341 

I^JDIANA 

Chorles Teitel 

Teitel Film Corp. 

410 S. Michigan Avenue 

Chicago, Illinois 

HArrison 7-3024

. . Wally 

. . Henry 

. . . 'Varsity 

. . The 

. . . Lee 

. . Harr>- 

. . The 

" 

. . 

. . . Nathan 

. . . Herb 

. . Frederick 

. . The 

CHICAGO 

gill Rosenow, salesman for Uniu-d Artists 

the last six yeai-s, died from a heart 

attack. Rosenow. 50. is sui-vived by a wife 

and daughter . . . Charles Gomez introduced 

Mexican crooner Lucho Gartica in 

his new stage show at the Senate . . . 

Walter Dudelson. BV manager, and Ed 

Seguin and Dick Taylor of B&K entertained 

Mr. and Mrs. Glenn sr., pai-ents of 

the astronaut, at a private screenii^g of 

"Moon Pilot." They were here for an award. 

The Belle Park, a former B&K theatre, 

has been converted into a discount store 

office and warehouse . Heim. UA. 

was escorting Burt Lancaster around town 

in promotion of "The Birdman of Alcatraz," 

the film stoi-y of prisoner Robert Stroud. 

With them were Stanley Purman. lawyerfriend 

of Stroud, and Tom Gaddis. who 

wrote the book about Stroud. 

Sig Shore, producer-distributor, was in 

town with a package of 60 featui'e films, 

' 

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WAHOO is 

the 

Jeal boxoffice attraction 

to increase business on your 

"off-nights". 


details. 

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3750 Oakton Si. • Skokie, Illinois 

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Distributors 

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POPCORN BUTTER CUPS 

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Freight Poid on Orders of S12S.00 or More 

KAYLINE 

CANDY COMPANY INC. 

. . . 

nearly all made after 1957 . Lustgarlon 

of B&K was in New York for conferences 

Rosann 

about "Cleopatra" Green joined the Maton Films staff. 

Lee Artoe, president of ElectroCarbons, 

went to New York to attend the testimonial 

dinner for Spyi-os Skouras. president of 

20th Centuiy-Pox. The dinner in honor 

of Skouras' 20th Anniversary with Pox was 

held at the Waldorf. 

A quip from Eddie Seguin. head of B&K's 

advertising and publicity department, about 

Elizabeth Taylor: "That was Caesar's wife, 

not Cleopatra, who was said to be above reproach! 

Theatre patrons in 

" 

.suburban Evaiiston were surprised with a 

sneak preview of "Hatai-i!" . 

Golf 

Mill has reserved space for a series of art 

displays. Its first exhibit includes oU paintings 

by Joyce PoUakoff, a member of the 

North Shore Ai-t League. The new theatre 

is serving free coffee nightly in its color 

TV lounge . Cascade Outdoor will 

herald its spring opening with a thi-eeday 

celebration, featui-ing Jellybeans and 

Jasper, clowns. All patrons will receive gifts. 

INDIANAPOLIS 

Joseph F. Bommerscheim, a salesman for 

National Theatre Supply for the past 

21 years, died of cancer after an illness of 

eight months. He was 82 and had been in 

the theatre business for more than 50 

years, operating theatres in Illinois and at 

Fort Wayne and Bluffton in Indiana before 

entering the supply business. Burial 

was in Three Oaks. Mich. His wife Edna 

sui-vlves. 

Pat Steffy, Buena 'Vista, underwent an 

Seen on the Row; Fon-est 

operation . . . 

Songer. Veedersbm-g ; Hugh McLachlan. 

Muncie: Virgil Bogue. Gas City: Paul C. 

Merryman. Covington: R. E. Kelly. Versailles: 

Bob Campbell, Lebanon; G. B, Kernodle. 

Monticello; H. L. Black. North Vernon; 

William W. Doty. Winamac: J. B. 

Sconce. Edinbui-g, and John Micu, C. W. 

Becker and A. H. Borkenstein. Fort Wayne. 

The 41 theatres playing "Two Women 

reported their boxoffice receipts doubled 

after the Academy Award presentations. 

Some said business was tripled . . . LeRoy 

Wilder has reopened the Capitol in Morri- 

.son. 111., closed since 1956 . . . Louis Heel. 

Classa-Mohme manager, reported a pickup 

in bookings of Spanish-language booking,'; 

Aaron Shlesman of Warner Theatres has 

been promoted to Milwaukee to handle 

booking buying. Filmrow bookers and salesmen 

gave him a farewell luncheon . . . 

Paul Bach has been transferred to manager 

in New Orleans for Buena Vista. 

Charles Good, local office manager, was 

promoted to salesman. Herbert Lane is the 

new office manager. 

Martin Davis and Howard Minsky of 

Paramount were here in behalf of "Hell Is 

" 

for Heroes Marvin was in this 

area for "The Man Who Shot Liberty Valanc?" 

. Ehrlich. Paramount publicist 

here, is being moved to New York . 

Max E. Mazur has joined NSS as salesman 

Klein, father of Georgeann 

Klein. Columbia secretary, died . . . Tommy 

Greenwood. Columbia salesman, vacationed 

in Florida . Bisson. producer 

of "Five Finger Exercise" was in town. The 

film opened at the Esquire. 

Hal Perlman has been engaged to assist 

in exploitation for "Judgment at Nui-emberg 

Wheeler of Stanley Warner 

" 

vacationed in Miami ... Ed Schuman, 

head buyer for Rugoff Theatres. Chicago, 

visited relatives here. 

The trial of five boys arrested for the 

throwing of cherry bombs into a crowd 

lea\ing the Esquire Theatre on the night 

of January 27 was conducted in municipal 

court. The bomb was thrown from a passing 

car and five people were injured, none 

seriously, but one is isermanently scarred. 

The five, all high school students, were arrested 

three days after the attack. The 

judge placed them on probation. They must 

stay at home after 6 p.m. for six months, 

tui'n in their di-ivers licenses, pay the medical 

bills of the injui-ed and report weekly 

to probation officers and theii- own ministers. 

BUI Zoetis, 20th-Pox salesman, announced 

the biith of a baby daughter 

named Phyllis Anne . Variety Club 

April meeting completed plans for a Las 

Vegas party May 4 and a sweepstakes 

di'awing in comiection with the May 30 

500-mile race at the Speedway. 

One Film Rejected 

CHICAGO—During March the city censor 

board reviewed 73 movies, rejecting one 

and ordering cuts in nine. There were 17 

foreign films in the lineup. Permits issued 

were 270 total. 

ProfiTips in Inspiration! 

CHICAGO — Filmack's Inspiration for 

May is filled with "ProfiTips." The front 

cover highlights Mother's Day. 

"Music Man' Author Booked 

LOS ANGELES — Meredith Willson. 

" 

whose "The Music Man will be released 

soon by Warner Bros., and his wife Rini 

have been booked for two concerts May 8, 

9 in Port Wayne, Ind., and East St. Louis, 

m. 

WHETHER ITS A DRIVE-IN 

OR AN INDOOR THEATRE 

GfT EXTRA PROFITS BY SELLING 

MERCHANT ADS 

AND KEEP YOUR MERCHANTS HAPPY 

WITH YOUR TRAILERS MADE BY 

0. FILMACK 

thewETre equipment 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"Everything for the Theatre" 

C-4 BOXOFFICE April 23. 1962

— 

'Pinocchio' Is Solid 

At Memphis Malco 

MEMPHIS—Three Memphis lirsl runs 

did twice average or bettor ciiiring the 

week. A Walt Disney reissue. "Pinocchio," 

did 250 per cent of average at the Malco. 

(Average Is 100) 

Guild Murder She Soys (MGM) 

Malco Pinocchio (BV), reissue 

Polacc—South Seas Adventure (Cinerama), 

1 50 

250 

3rd wk 270 

Ploza The Four Horsemen of the Apocolypse 

(MGM), 3rd wk 75 

State—Sweet Bird of Youth (MGM), 2nd wk. ..200 

Strond— Twist All Night lAIP-Howco) 115 

Worner—Walk on the Wild Side (Col), 41'h wk. ..100 

Iselin Spending $100,000 

On Updating Fla. Airer 

ALBANY. N.Y.—Alterations and improvements 

costing more than $100,000 

will be performed at the Trail Drive-In, 

Sarasota. Fla.. according to Alan V. Iselin 

Theatres, which has its headquarters here. 

The Iselin circuit recently acquired the 

Trail from John Hunt and Raymond 

Carsky. 

Iselin said that the improvements will 

include an entire new entrance, marquee 

and the doubling of the size of the concession 

building, permitting installation of 

a modern cafeteria food establishment. 

In announcing the Florida acquisition, 

Iselin said. "No one can fail to be extremely 

excited by the tremendous activity 

takin? place in Florida, and I am very 

hopeful that I may expand my operations 

in this state." 

The Sarasota airer becomes the fourth 

theatre in the Iselin group. Others are 

the Auto-Vision and Turnpike Drive-In. 

Albany, and the Super 50 Drive-In. Ballston, 

N.Y. 

Robert Case, formerly manager of the 

Super 50 Drive-In and at one time New 

York state district manager for Walter 

Reade Theatres, has been appointed 

general manager for the Trail Drive-In. 

Concession operation is by Berlo Vending, 

while Seymour Florin Enterprises, New 

York City, is handling the buying and 

booking. 

Memphis Barker Tom Ryan 

Buys New York Ad Firm 

MEMPHIS—Tom O'Ryan. 49. active in 

local theatre circles and Variety Club 

projects, lias invaded New York. O'Ryan 

has just completed negotiating a contract 

m which his firm. O'Ryan & Batchelder. 

advertising agency, has purchased New 

York Subways Advertising Co. for almost 

SI million. 

The Memphis bus ad company has a 

"silent partner" in the New York operation—Capital 

Cities Broadcasting, owner 

of radio and TV stations in the east. 

O'Ryan is an Irish immigrant who came 

to America in 1929 and went into the advertising 

business as a $25 a week clerk in 

1937. 

NEW DIVISION M.ANAGER FETED—The staff of the MGM branch at 

Jacksonville, Fla., voiced consralulations to Fred G. Hull jr. at an office party 

given on the occasion of his promotion to southwestern division manager with 

headquarters in Dallas. Hull had been manager at Jacksonville. Hull is shown at 

center above with his smiling coworkers, accepting a token of their esteem, a 

golf set and bag. 

New Indoor Theatre for Hialeah Is 

Next Step in Wometcos Expansion 

MIAMI—Wometco Enterprises is planning 

to build a theatre in Hialeah according 

to Mitchell Wolfson. president. He said 

Wometco has leased ground for a theatre 

in the Palm Springs Shopping Center. Construction 

will begin in late June with completion 

date set for Thanksgiving Day. 

At a recent meeting of the stockholders, 

Wolfson also reported Wometco had a 29 

per cent increase in sales and a 50 per cent 

increase in profits in the first quarter of 

1962. 

Sales for the 12 weeks ending March 24 

w-ere $4.4 million against $3.4 million in 

the comparable period in 1961. Net earnings 

were $449,088, up from $301,293 in 

the prior year. This was 41 cents per share 

against 27 cents per share a year ago. 

Wolfson told the 100 stockholders who 

attended the meeting at the Carib Theatre, 

Miami Beach, that the company looks for 

a continuing growth trend in 1962, once 

again showing increases in volume and net 

earnings. 

"We're definitely expansion-minded," he 

said. As an indication, he pointed out that 

Wometco has more than $2.7 million in 

liquid assets. 

In reply to a question from stockholder 

Heni-y Nelson, Wolfson said Wometco is 

seeking listing of its stock, now traded 

over-the-counter, on the New York Stock 

Exchange. But he said that the ownership 

of the stock is not yet diversified to meet 

exchange requirements. 

He also assured stockholder Jack Levine 

that next year the company would list the 

salaries and stock holdings of directors in 

its proxy material. 

In response to other questions, Wolfson 

said: 

Art theatres are very profitable, but as 

there is presently a "glut" in this area, 

the company probably will not expand 

along this Une. 

Reduced admission charges for senior 

citizens have been tried but for the most 

part have proved unsuccessful. 

There is a marked decline in second-run 

movie theatres and the decline is Ukely to 

continue, since evei-y theatre can now bid 

for first-nan films. 

"Today there are 22 first-run theatres 

in Miami," a number Wolfson suggested 

was ridiculously high. 

Prior to the business session, stockholders 

w-ere shown a theatre-TV presentation, 

"The Wometco Stoiy," giving a gi-aphic 

tour of company facilities and properties. 

Suzanne Pleshette Signed 

For '40 Pounds of Trouble' 

HOLLYWOOD — Suzanne Pleshette has 

been set by Tony Curtis and producer Stan 

Margulies for the femme lead in "40 

Pounds of Trouble," Curtis Enterprises production 

for Universal release in which 

Curtis and Phil Silvers are starred. 

Miss Pleshette wiU portray Silvers' niece 

in the romantic comedy scripted by Marion 

Hargrove. The actress is currently appearing 

in Alfred Hitchcock's "The Buds," and 

will check in at U-I for "Trouble." 

J

' 15i 

MEMPHIS 

Theatregoers here found Oscar Nighl very 

dull since they had not had an opportunity 

to see the two pictures attracting 

most of the limelight, "West Side Story" 

and "Judgment at Nui-emberg." The latter 

will open June 7 at the Plaza, nearly two 

months after the Academy Awai-ds cere- 

Any open-eyed exhibitor knows: Business 

doesn't COME in; you've got to BRING it 

in! Take the matter of your seating. If 

they're not in inviting shape, your competitors 

will get your customers. So keep your 

mind on your seating, and let us keep your 

seating in ship-shape order. We know the 

needs of budget minded houses. 

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mony. United Artists indicates that it will 

be 30 to 60 days before "West Side Story" 

opens here. 

Elvis Presley. Memphis movie actor, has 

returned to Hollywood after six weeks at 

home. His next assignment is "Girls. Girls. 

Girls." which will be filmed in Hawaii. HLs 

pictuj-e. "Follow That Dream." opened at 

the Plaza Thui-sday il9i. 

April drive-in openings: Hi-Y. Henderson. 

Ky., il9i; Poiruselt. Marked Tree, 

Ark., i20i: Ark-Air, Clarksville. Ark.. il3i: 

67. Corning. Ark.. (12 1 : Elias. Osceola, Ark.. 

: Skyway. Forrest City. Ark., il9i, and 

Dixie, Mansfield. Ark. 

Exhibitors in town from Arkansas: Ann 

Hutchins, State, Corning; John Staples. 

Carolyn. Piggott; Moses Sliman, Murr, 

Osceola: William Elias, Elias Drive-In, 

Osceola: Mr. and Mrs. Frank Braunagel, 

Jay-D-Bee Amusements Co.. North Little 

Rock: Orris Collins. Capitol, Paragould; 

Jack Noel, Maxie, Trumann, and Walter 

Lee. Gem at Heber Springs and Rice at 

Des Arc. 

Theron Lyle, Ritz, Oxford, and R. B. Cox, 

Eureka, Batesville, were on Filmrow from 

Mississippi. Other Mississippi exhibitors in 

town were C. L. Martindale, Hinds. Walnut: 

Wesley McGar. Dixie. Ripley, and 

Jesse H. Moore, Ritz. Crenshaw . . . From 

Tennessee came Mr. and Mrs. W. F. Ruffin 

sr. and W. F. Ruffin jr., Ruffin Amusements 

Co., Covington: Louise Mask, Luez. 

Bolivar: Amelia Ellis, Ellis Drive-In, Millington. 

and Hayes Redmon, Strand, Millington. 

Paramount staged a sneak tradeshowing. 

with invitations, at the Strand of its film, 

"My Geisha." Howai'd Nicholson, exchange 

manager, was host. 

Metro-Goldwyn-Mayer's "The Password 

Is Courage" is being filmed in England. 

Cashier 'Just Flew' When 

Bandit Shows Pistol! 

RALEIGH—A bandit attempted to rob 

the upstairs ticket offici' at the Ambassador 

Theatre here Wednesday about 8 p.m. 

The attempt failed when the 17-year-o!d 

girl in the ticket office ran at the sight of 

the pistol. Gloria Walker of 116 Alston St. 

gave this account of the incident: 

A man wearing a green sweater walked 

up to the ticket window. The girl thought 

he was a patron and prepared to sell him a 

ticket. 

"He reached in his pocket just like any 

customer would c"o to get his money. But 

he pulled out a pistol, and I flew!" G'oria 

related. 

She ran to the offic:" of assistant manager 

Cecl! Harding, and told him what had 

happened. Harding called police. The girl 

was still trembling some 15 minutes later 

at the Raleigh police station as she described 

the bandit to detective sergeants 

F. C. Gregory and Horace Moore. Asked if 

the bandit said anything to her. the girl 

replied: "I didn't give him a chance. The 

minute I saw that gun come up, I fIew^" 

The girl said there was only about $17 to 

$18 in the ticket office. "I guess he would 

have been disappointed." she said. 

Officers said the bandit apparently ran 

after the girl left the office, for no money 

was missed. 

Milton Sperling Purchases 

Sheridan Gibney Yarn 

HOLLYWOOD — Sheridan Gibney's 

original yarn. "What Every Girl Should 

Know," has been purchased by Milton 

Sperling, president of United States Productions, 

with Gibney assigned to write 

the screenplay. 

The project marks Gibney's first Hollywood 

motion pictuie assignment in seven 

yeai-s. The writer, who penned "Tlie Story 

of Louis Pasteur" and other Warner films, 

has been working abroad. 

COMPLETE MOBILE P. A. 

SYSTCm — Stromberg-Carlson 

Transistorized amplifier for 

12 volt vehicular systems. 

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input for record player or 

radio. Extra speaker $19.70. 

Complete 

as shown $9950 

TRI- STATE THEATRE SUPPLY 

320 So. Second—Memphis 3, Tenn. 

SE-2 BOXOFFICE April 23. 1962


story abont youth 

—how they live, love and GO... 

DAVID FARRAR NOELLE ADAM • • SHIRLEY-ANN FIELD • ADAM FAITH 

and introducing GILLIAN HILLS '''Sl'^^'osedbt?;"""^!':"" 

SEE "CHICKEN" QH WE RAILS! 

SEE DRAG RACE "GO MAN-GO" 

All Materials including Tronscriptions available thru NATIONAL SCREEN SERVICE 

Released thru 

T||V|ES FILM CORP. ^.tm^L Y 

Telephone: Plozo 7-6980 • Sales Director, IRVING SOCHIN 

FLORIDA—S. CAROLINA- 

N. CAROLINA-LOUISIANA 

Nat Sanders 

P. 0. Box 4504 

Miatni Beach, Florida 

UNion 6-3455 

MEMPHIS-ARKANSAS 

Fred Beiersdort 

Dai-Art Films 

201 3' 2 Young Street 

Dallos, Texos 

Rl _ 8-8342

. . Clyde 

NEW ORLEANS 

It's almost impossible to believe that anyone 

but a real good Joe could make a 

picture as moving, as sensitive as the Russian 

version of Cervantes' Spanish classic, 

"Don Quixote." commented Bob Sublette 

in a recent issue of the States-Item. The 

film was playing at the Peacock. 

Lee Marvin, who stars in "The Man Who 

Shot Liberty Valance." was here for promotional 

activities. He met the press folk 

at a luncheon at Brennan's and made out 

well with them, since Manin always is an 

interesting talker . Daigle, Paramount 

office manager, undenvent surgery. 

Beverly Oubre was off ill. 

Lawrence Woolner's wife Betty accompanied 

him on a swing to New York. Cleveland. 

Chicago and St. Louis in the interest 

of the Woolner company's "Plight of the 

Lost Balloon." Brother Larry Woolner subbed 

for Betty at the Woolner office . . . 

C&B Theatre Co., headed by Bill Cobb, 

closed the Joy at Clinton until June 1. 

The Famous, neighborhood theatre, was 

packed for an invitational preview of "The 

Music Man." hosted by Warners . . . Don 

Kay and William P. Hunter concluded a 

deal for Kay distribution of Producers International 

product in the New Orleans- 

Memphis area. 

IJA booker Ann and her husband Larry, 

the latter a former Klmrow staffer, accompanied 

Jimmy Cass on an Easter week- 

Mon^ 

Arc Carbons 

itamiaAd (^ the 

iVodd 

pyi Qualitij, Pû^jectuui- 




in America's Leading Theatres

. . TOMMY 

Bertrand Kiern Dies; 

Pioneer at Orleans 

NEW ORLEANS^-Bcitrand Kicrn, "liycai'-old 

pioneer of the motion picture industry 

in New Orleans, died Friday il3i 

at Hotel Dieu. where he had been ill since 

last November. 

A native of New Orleans, Kiern was 

owner of the Happy Hour Theatre. 2019 

Magazine, which he opened with a partner 

in 1910. He was active in the operation up 

until a few years ago when he turned the 

management to his daughter and son-in- 

\a.v,'. the Davis P. Richarmes. 

In addition to his theatre work, Kiern 

was active in civic, business and social 

activities, including the Community Chest, 

Metairie Country Club, the Irish Channel 

Ass'n, in the Tenth Ward Club and in 

s?veral carnival organizations. He was on 

th? advisory board of the Louisiana Bank 

& Trust Co., St. Charles-Jackson branch, 

and a member of the Market Business 

Men's Club. 

His philanthropic work was far-reaching. 

Noteworthy, was his private charity for the 

needy youngsters in the Happy Hour 

locality around Thanksgiving and Christmas 

and many times at Easter. His greatest 

delight was to furnish the youngsters with 

brand new shoes, besides giving each a 

supply of goodies. 

Besides the daughter, Kiern is survived 

by his wife Alice and grandson Peter 

Richarme. 

CHARLOTTE 

H R. "Bubba" Corskrey, former salesman 

for National Theatre Supply for 16 

years, is now associated with American of 

Martinville, fm-niture manufacturers, as 

Atlantic district manager for North and 

South Carolina, Virginia. West Virginia 

and Tennessee. 

Bemie Youngstein. United Artists exploitation 

representative, spent several 

days in Charlotte in comiection with the 

special engagement of "Judgment at Nuremberg." 

'Burn, Witch' Party Is One 

Of Gayest in Orleans 

NEW ORLEANS—One of Filmrow's most 

enjoyable parties followed the screening of 

"Burn. Witch, Burn" by American International 

Pictures and the Masterpiece exchange 

here. Hosts at the party in the 

Masterpiece office were Leon Blender of 

AT? and Phillip Sliman and Mamie and 

Milton Dm-eau of Masterpiece. 

Assisting were Agnes Shindler and Kay 

Kaiser. 

The office space was cleared following 

the showing of the new AIP release, and 

tables were filled with tasty meats and 

sea foods, savory sauces and dips, patties, 

appetizers, salads, fruits—there was even 

spaghetti—and dozens of other delicacies. 

Mrs. Dureau and her assistants received 

numerous compliments on the choice 

cuisine and fine arrangements. She 

snapped many pictures, but most of them 

were "snatched" by the guests. Among 

those present were Jimmy Howell, Cliff 

Wilson, Page M. Barker, and Teddy Solomon. 

Savannah Cifizens Eager for Debut 

Of U-I's Locally-Shot 'Cape Fear 

SAVANNAH, GA.—The big day is almost 

at hand for Savannahians. 

"Cape Fear," the Universal-International 

.shocker starring Gregoi-y Peck, Robert 

Mitchum and Polly Bergen, which was 

filmed almost in its entirety in and around 

Savainiah one year ago, will open at the 

Weis Theatre for an extended run May 10. 

While Chamber of Commerce officials 

.showed keen disapixjintment that Savannah 

was not cho.sen for the world premiere, 

they have assured the Weis management 

of whole-hearted cooperation in 

the local showing of the film, which will 

probably establish new boxoffice records, 

considering the local Interest in the making 

of the film. 

The "Cape Fear" company under director 

J. Lee Thompson was in the city over three 

weeks, and while Savannah has provided 

the setting for numerous other films, this 

Students Would Integrate 

Embassy, Henderson, N. C. 

HENDERSON, N. C.—A statement this 

College chapter of 

week from the Kittrell 

the National Ass'n for the Advancement of 

Colored People said a committee from that 

gix)up had held a conference with the manager 

of the Embassy Theatre here "pertaining 

to desegregation." 

Manager George E. Stevenson was quoted 

as saying he had no intention of integrating 

his theatre, adding that he had 

thought of closing the Negi-o section because 

of "poor Negro business." 

The committee statement said the group 

"disagreed with the manager about the 

Negro patronage," and commented that "if 

the choice were left up to the Negroes to 

sit wherever they please, his business would 

surely increase." 

Stevenson said the committee members 

informed him they would retiu'n later. 

Theatre-School Desegregation 

Asked in Salisbury, N.C. 

SALISBURY. N.C—The Salisbury-Rowan 

Ministerial Fellowship, an integrated 

group, unanimously recommended the integration 

of theatres here and a start on 

desegregating public schools by September. 

In a statement adopted at its April meeting, 

the group expressed gratitude "for the 

good race relations that have prevailed in 

the Salisbury community," but took note 

of what it called "a number of areas of 

growing tension." 

"As Christian ministers," the statement 

said, "we believe that all men are equal 

under God and before the law and that no 

man should be discriminated against because 

of his race or his religion." 

Regarding theatres, the ministers said, 

"We believe seating should be on a nonsegregated 

basis, and we pledge our good 

offices to accomplish this." 

In preparation for effecting the plan, 

the ministers suggested a program of 

"public education and preparation for this 

eventuality, as has been effectively done in 

other southern cities." 

marks the first time that a major production 

was filmed within its borders. 

Local people also have minor parts in the 

.shocker. 

It is hoped that some of the film's cast 

might be induced to return to Savannah 

for the opening but as yet this has not been 

set by Chamber of Commerce and Weis 

Theatre officials. 

Florida State Theatre officials in Miami, 

where the world premiere was staged for 

"Cape Fear," cooperated with Savannah 

Chamber of Commerce personnel by 

identifying in their ads Savannah as the 

place where the film was made. 

The picturesque .scenei-y of the mosscovered 

trees along the banks of lazy 

streams and Savannah's historical hou.ses 

and streets are said to add to the appeal 

of the film. Numerous reviewers have mentioned 

the excellent photography. 

Charleston Hosts 

Consolidated Men 

CHARLESTON, S. C.—Consolidated 

Theatres' ultramodern drive-in theatre 

here was recently inspected by a group of 

35 managers of Consolidated houses in 

North and South Carolina and Virginia. 

One of the largest and most modern 

outdoor operations in the south, the North 

52 boasts 800 speakers and concession and 

restroom facilities of contemporary design. 

Pete Staton is manager of the theatre, 

which is located on Highway 52 North, 

During their stay here at the Holiday 

Inn, the Consolidated managers attended 

a general business meeting at the historical 

Colony House restaurant. Among the 

speakers was Prank H. Beddingfield of 

Charlotte, president, who discussed the 

chain's operations and problems confronting 

the exhibitors. 

Other speakers included Elmer Eaddy. 

booker from the Charlotte office, who spoke 

about product available for spring and 

summer bookings, and Philip N. Nance, 

district manager, who discussed new-sjjaper 

advertising. Nance distributed a 40-page 

booklet on how to prepare ad copy. 

Consolidated also operates the Flamingo 

and Magnolia diive-in operations 

in this area. 

Area Meeting May 2 

GOLDSBORO. N.C. — The Theatre 

Owners of North and South Carolina Ass'n 

will hold an area meeting here Wednesday, 

May 2. After a screening of "Safe at 

Home," the theatre officials will attend a 

luncheon meeting at the Hotel Goldsboro. 

BOOKING SERVICE 

221 S. Church St., Charlotte, N. C. 

FRANK LOWRY . WHITE 

PHONE FR. 5-7787 

BOXOFFICE April 23, 1962 SE-5

Schine 

Gloria 

. . Tampa 

. . The 

MIAMI 

lyfrs. George Skouras. international benefit Dore Schary, playwright and film producer, 

warned against suppression of 

chaiiTnan of the Boys Towns of Italy, 

flew down from New York with her group thought and expression when he spoke recently 

to 30 local business and philan- 

of Boys Towns' supporters for the ball of 

the year benefit at the Eden Roc Hotel, thropic leaders at the Pontainebleau Hotel. 

Miami Beach. More than 350 guests attended 

the grala black-tie dinner dance and monial dinner honoring Leonard L. Abcss, 

Schary was featured speaker at a testi- 

entertainment. Bill MacDonald jr. was Miami banker and humanitarian. "The 

chaii-man, with Mi-s. Nino Bisso as chairman 

of the women's committee. 

said Schary, "but if we eliminate these 

free society of America has 'certain risks,' " 

risks we lose our freedom." 

Gloria Swanson, currently in "Prescription 

Murder at the Coconut Grove Play- 

A four-column color picture on the front 

" 

house, made a one-night stand at Dade page of the women's section of the Miami 

County Auditorium, the play also featuring 

Joseph Cotten, Patricia Medina, vid 

Herald recently featured Hillevi iMrs. Da- 

i and her children, Mark, one, 

Thomas Mitchell and Agnes Moorehead. the twins, Frederick Berndt and Alexander 

Kevin, born February 4. and Vidette, 

This was Cotten's first stage appearance 

in his home town. Cotten lived in Miami who will be three this summer. Mrs. Schine, 

and worked for the Miami Herald back wife of the head of Schine Entei-prises, was 

around 1927. 

Miss Universe in 1955. 

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John Payne's opening of "Tender Loving 

Care at the Coconut Grove Playhouse 

" 

brought out an elegant and prominent 

crowd. Among them. Mrs. John Payne, 

Mrs. Gardner Premminger, Viola D. Seff, 

i 

Mr. and Mrs. Dick Fincher De- 

Haven i, Mr. and Mrs. Dick Haymes, Mr. 

and Mrs. Roger L. Stevens, actress Beatrice 

Straight, Jules Ziegler, to name a few. The 

star also was a special guest at the Bonds 

for Israel luncheon at the new Doral 

Country Club. 

Symphony Club of the University of Miami 

celebrated its tenth anniversary at a 

( SPEOALL Y DESIGNED FOR DRIVE-IN THEATRES 

îiÔSQVJITOES 

HARMLESS • PLEASANT 

AT THE BALI^—Lillian 

Claughton. 

owner of the Claughton theatre circuit 

in Southern Florida, is pictured at the 

March 30 Derby ball at the Diplomat 

hotel with her escort, James Reeder of 

Miami. The Derby ball, held annually 

in connection with the Florida derby 

staged by Gulfstream Park racetrack, 

this year benefitted the American 

Cancer Society, in which Mrs. Claughton 

is extremely interested. Mrs. 

Claughton sailed on the new liner 

France April 12 for a month's vacation 

abroad. 

gala dinner party at the Roney Plaza Hotel. 

Mi-s. Robert Peterson was chaiiTnan 

with Mrs. Van Myers, wife of the head of 

vending for Wometco Enterprises, as cochairman. 

Among the past presidents to 

receive special tribute was Mrs. Mitchell 

Wolfson, wife of the president of Wometco. 

A "horror" comic telling offcolor jokes 

at a show at Wometco's Essex Theatre, in 

which a lot of kids were present, did not 

last long. Wometco officials canceled him 

out of further engagements . circuit's 

neighborhood and drive-in theatres 

had a Friday the 13th spook progi-am. 

The old Cecil B. De31ille production of 

"King of Kings" played the chmxh circuit 

here dui'ing Holy Week. It was made as a 

silent in 1927 . was to open its 

fii-st Cinerama theatre, the New Palace, 

April 18. 

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Ronald Lubin to Produce 

'Bolivar' Independently 

HOLLYWOOD— "Bolivar," a screenplay 

by Herbert Kline, has been acquired for 

production by Ronald Lubin, who will film 

it under the Kaufman-Lubin banner with 

the tentative title of "Simon Bolivar, the 

Liberator." 

Lubin will produce the film, but it has 

not yet been determined whether Millard 

Kaufman, partnered with him in the independent 

outfit, will writ^ or direct. The 

team recently completed "Reprieve" for 

Allied Artists release. 

QUALITY PRODUCTS 

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121/2 Morris Avenue Phone: ALp 1-8665 

Birmingham, Alabama 

SE-6 BOXOFFICE April 23, 1962

. . . The 

. . Thomas 

. . Haimon 

. . Walter 

. . "Spartacus" 

. . Bob 

. . 

. . 

. . Alone 

, . An 

'Follow Thai Dream' 

Bows in Ocala, Fla. 

OCALA. FLA—Follow That Dream." 

Starring Elvis Presley, had its world premiere 

at the Marion Theatre Wednesday 

(11) with Mrs. Farris Bryant, wife of 

Florida's governor, leading a large group 

of notables attending the widely heralded 

event. 

Mayor R. C. Cummings had proclaimed 

the week as Elvis Presley Week here, where 

much of the De Lu.xe Color motion pictui'e 

was photographed in Panavision. 

The premiere activities got under way at 

noon Wednesday when author Richard 

Powell arrived for interviews by news media 

and autographed his book, "Pioneer, Go 

HomeT' from which the Mirisch Co. presentation 

was made. 

The Commercial Bank & Trust Co., scene 

of much of th? shooting of the pictm-e, held 

a buffet supper for Mis. Bryant, Development 

Commission chairman Wendell Jarrai'd, 

members of liis staff, officials of the 

Florida State Theatres, United Artists representatives 

and local dignitaries. 

A motorcade, led by the Marion County 

Sheriffs Posse, Junior Chamber of Commerce 

members and the Ocala High 

School band, took the dignitaries from the 

bank to the theatre, where brief ceremonies 

were held prior to the premiere 

showing. 

"Follow That Dream" was released by 

United Artists in 350 theatres of the 

south and on the west coast for Easter 

openings. 

All Lake Charles Films 

Now Are Booked by Co-Op 

NEW ORLEANS— Exhibitors Cooperative 

Service now is booking and buying for all 

theatres and drive-ins at Lake Charles with 

the addition of William Paternostro's 

Lyric and Palace and Pitt Theatres' Pitt 

Theatre in that city. 

Th? buyin?-booking for Southern Amusement 

Co.'s Paramount and Dixie theatres 

and Roundup Drive-In, and for Maurice 

Kleinmans New Moon Drive-In in Lake 

Charles has been handled by Exhibitors 

Cooperative for years. 

A Co-Op meeting with the new clients 

was held Thursday

4 i the 

1 

ATLANTA 

prom out of the Old West came, Ugh, 

Tonto. in person, to our city. The best 

friend of the preteen set's favorite western 

hero, the Lone Ranger, made a personal 

appearance at the 85 Drive-In in Fayetteville, 

where United Ai-tists' oldie, "The Lone 

Ranger in the Lost City of Gold," was playing. 

The famed Indian actor made pei-sonal 

appearances in several places around our 

town, but scored the biggest hit at the 

children's ward of Grady Hospital. The 

kids could not have been more pleased if 

he had actually brought them a "City of 

Gold." Thanks, Tonto! 

Bernie Youngstein, UA publicity agent, 

came into the city Monday i9) to make 

arrangements for the personal appearance 

of Jim Denton, who is in charge of the 

advance publicity for the UA movie, "Taras 

• 

Bulba. 

Juanita Eluell, recently retired from 

Bailey Theatres, has returned home to her 

apartment at 1 Collier Rd. after having 

spent several weeks vacationing in Florida. 

The young nephew of Jean Mullis of 

Theatres Service, whom she recently introduced 

around the Row during his leave 

from the U. S. Army, retui-ned two weeks 

ago to the largest state, Alaska, where he 

expects to be stationed for the next two 

years. The eager lad, Jerry Waddell. 

penned his Aunt Jean Friday i6i that 

although the country there is big and 

beautiful, he prefers the Sunny southland 

where there is NO SNOW. It seems he 

tried to learn to ski on his second day 

there and is now stationed in the base 

hospital with a broken leg, and a misplaced 

kneecap, encased by a 

to his ankles. 

cast from his waist 

Mrs. Henry F. McGill, president of the 

Atlanta Better Films Council, and Mrs. Earl 

J. Archbold, a member of the council, attended 

the annual conference of the 

Federation of Motion Pictures Councils in 

Grand Rapids, Mich., at the Pantlind 

Hotel. The conference was in session April 

11 and 12. 

Bill Langston of Benton Film Forwarding 

was out of the office Monday il6i to attend 

the funeral of his uncle. 

American International of Atlanta and 

Jacksonville has announced a "Bonus Drive 

for the Lucky Playdate" starting June 1 

and ending October 1 with a first prize of 

a SlOO bond: second, a $75 bond: third, 

$50 bond, and fourth, a $25 bond. Rules: 

. . Ralph 

. . "West 

! 

. . Linda 

. . Interstate 

. . Charlie 

Best Picture Ad Ahead 

Of Oscar Disclosure 

OKLAHOMA CITY— All Oklahoma City 

theatre proclaimed it had the "Best Pictui-e 

of the Year" Monday night—some two 

and a half hours before official word came 

from Hollywood where the Academy 

Awards were presented. The claims were 

made in the Daily Oklahoman advertisement 

in a paper that went to press before 

the decisions were announced. 

Calling the Oscar shots before Hollywood 

itself announces them is a favorite 

six>rt of theatre advertisers, said H. C. Pederer, 

president of Oklahoma City's State 

Theatres. Federer's State Theatre was already 

advertising it had the best picture, 

"West Side Story"—in 9 p.m. editions of 

the I>aily Oklahoman. Official word from 

the west coast didn't come till about 11:30 

p.m. 

'"We always try to anticipate who is going 

to win. We get om- ads into the paper 

with various subsititutes in case we miss. 

However, we were confident on this one. 

We hit pretty well," was Federer's reaction 

to the confident ad. 

"West Side Story." which picked up 10 

of its 11 nominated Academy Awards, began 

its Oklahoma City run April 19. The 

early edition advertisement announced 

"We've got it! Best Picture of the YeaiM" 

The city theatre's only miss was in claiming 

the best screenplay for Rrnest Lehman. 

This was won by "Judgment at Nuremberg." 

By the final edition, this had 

been corrected. 

The advertising department of the Oklahoma 

Publishing Co. agreed this is how it 

happened, but "it's certainly not standai-d 

procediu-e." 

"We've never had an ad run that close," 

said Barney Bai-nett. manager of retail 

sales advertising. 

Jack Hirshberg Firing Up 

Interest for 'Geronimo' 

HOUSTON—Publicist Jack Hirshberg, on 

a transcontinental toiu- on behalf of "Geronimo," 

was here April 16, 17, offering 

editors and exhibitors special material, including 

photo features, color art, feature 

stories and displays for the major United 

Artists release. 

"Geronimo." which stai's Chuck Connors 

and Kamala Devi, will have its world premiere 

April 28 in Albuquerque and Santa 

Pe in connection with New Mexico's 50th 

statehood anniversai-y. It is the authentic 

story of the last stand of the famous 

Apyache chief and is a Laven-Gardner- 

Levy presentation which was photographed 

in Technicolor and Panavision on location 

in Mexico. 

100-Foot Tall Screen 

Victim of $30,000 Fire 

BIG SPRING. TEX.—A spectacular fire 

destroyed the 100-foot high screen of the 

Jet Drive-In on a recent Wednesday night. 

Police escorted about ten cars to safety 

before the intense heat drove spectators 

a block from the drive-in. 

The fire broke out about 11 p.m. at the 

theatre, which is on the south edge of 

town. Manager Ike Robb said the feature 

had ended only a few minutes earlier. He 

estimated the loss at $30,000. 

EL PASO 

piaza Theatre M;inaK«T BUI Chambers, 

who always succeeds in receiving citations 

from his boss Bill Mitchell of Interstate-Texas 

Consolidated Theatres, adds 

another promotional bt^ll-ringer to his accomplishments. 

When KROD-TV aired an 

hour-long telecast of the motion picture 

taken inside Col. John Glenn's space capsule. 

Chambers arranged with the station 

for four spots dui-ing the program to promote 

"Moon Pilot." 

Streams From the Desert, a 15-mlnute 

religious program heard each morning over 

KHEY at 9 a.m., sponsored an Easter Sunrise 

service at Lone Star's El Paso Drive-In. 

Free doughnuts, cookies and hot coffee 

were on the menu . Side Story," 

which racked up ten Academy Awards, got 

off to a good start on the 11th at Interstate's 

Pershing Theatre in the Five Points 

shopping center. Manager Nacim Miledi 

scheduled ten performances weekly, with 

evening showings pegged at $1.25 and $1.50. 

and matinees on Wednesdays, Saturdays 

and Sundays. 

"The Children's Hour" was held over at 

the State . F. Calderon of International 

Amusement Co. began an exclusive 

Latin version of "King of Kings" 

at his Teatro Colon, continuous nin at 

60 cents for adults and 25 cents children. 

Cecil B. Barnes, projectionist at Bill 

Burke's Fiesta Drive-In on tha Mesa highway 

for the past several months, has returned 

to Houston to resimie his craft under 

Eddie J. Miller, business agent of 

Local 279 . . . Elvis Presley's "Follow That 

Dream" was previewed at a Saturday il4i 

midnighter at the Plaza. Manager Bill 

Chambers scheduled another midnighter 

on the 21st with Chubby Checker's latest, 

"Don't Knock the Twist" . 

has established another trademark with 

Chester, basset hound, and Johnny Fairchild, 

the owner. Bill Chambers held a 

. . KROD-TV 

MEET DANNY—^Mien Eddie Fadal 

and his wife of the Texas Art.s Theatre 

in Waco were in Hollywood recently 

they visited the studio where the Danny 

Thomas television show was being 

filmed, and were photographed with 

the TV star. They also were entertained 

by Elvis Presley in the film city. 

succe.ssful "Chester's Birthday Party" Saturday 

mornin? i21i. For 25 cents, a theatrcful 

of youngsters were laff-happy with 

over two hours of color cartoons, comedies 

and novelties on the screen, while the stage 

presentation featured the awarding of 

prizes, including plush Easter bunnies, 

chocolate Ma and Pa rabbits, comic books 

and hobby kits. 

Personalities making the news: Jimmy 

Boyle, field representative for United Artists, 

was here setting up publicity for "West 

Side Story" . auditors George 

Songer and Bari-y Burke were here from 

Dallas headquarters looking over the books 

at the Plaza, State, Palace and Pershing 

theatres . McAnally is the new 

cashier at the Plaza . Ellis, one 

of the projectionists at the Pershing and 

Capri theatres, is always good for a hearty 

laugh 

Wallace Walthall Drive 

Is Proclaimed by NSS 

DALLAS—Wallace Walthall, executive 

representative for National Screen Service 

in the southwest who was dubbed Mr. Variety 

by the Dallas Variety Club, on his 

recent 81st birthday, will be further honored 

on his 40th anniversary with National 

Screen. 

Paul Short, NSS divisional manager, said 

May is being designated Wallace Walthall 

Month when bookers, billers, bookeepers, 

shippers, switchboai'd operator, file clerks, 

preparers, porters and executives will give 

added impetus in the selling of especially 

created and produced materials as a 

month-long testimonial to Walthall. Walthall, 

who has served NSS since the early 

twenties, is exceedingly well known and 

loved in the exhibition-distribution circles. 

Included in the materials designed for 

the Walthall di-ive are "Star Spangle Banner" 

color trailers, color intermission trailers, 

"Go to Church" color trailers, kiddy 

kits, color daters. color previews of coming 

attractions. Busy Bee trailei-s which 

announce forthcoming pictures, and preview 

records. 

Walthall's friends can contact him at 

the new address of the NSS Dallas office, 

805 South Ervay St. 

'Bounty' Campaign Based 

On Silverwood Tie-Ups 

LOS ANGELES—A nationwide exploitation 

campaign based on the successful promotional 

tie-up between Silverwoods Department 

Stores and MGM's "Mutiny on 

the Bounty" will be used by studio fieldmen 

around the country to aid in effecting 

similar campaigns. 

Four hundred kits have been ordered by 

th? studio which describe the promotion 

and reproduce the advertising and publicity 

during the three-week tie-up. The promotion 

utilized props and large still photos for 

floor and window displays in eight Silverwood 

stores to launch a new' line of South 

Seas fashions inspired by the picture. 

"Who's Got the Action?" an Amro production 

for Paramount release, stars Dean 

Martin. Lana Turner, Eddie Albert and 

Nita Talbot. 

BOXOFFICE April 23. 1962 SW-1

. . 

. . . The 

as 

DALLAS 

T eon Couch of Texas Theatre Service was 

all smiles over the birth of a 10-lb., 

7'2-oz.. son. When people asked if he had 

bought the child school books since it was 

so near grown. Couch retorted he felt he 

needed a big boy to handle the two daughters 

in the family. Leon reports his mother 

is doing very nicely after a fall recently. 

She still was in St. Paul's Hospital . 

Maudie Vincell, booker at Columbia, fell 

on the dance floor— not while doing the 

twist, but in crossing over the end of the 

floor where she and her husband were 

hosts for an evening of fun. She is now 

wearing a cast to remind her to stay off 

slick floore. 

Friends and coworkers at Paramount enjoyed 

a luncheon Thursday at Cattleman's 

Steak House given for William C. Wood, 

booker, who left Paramount Friday after 

an 11 -year service span. He started on a 

new assignment Monday with Rowley 

United. Bill, one of the best liked young 

men in the industry, is the son of Cliff and 

Lui-a Wood, longtime employes of RKO before 

going to work at Central Shipping & 

InsE>ection Bureau. 

Fannie Mae Herring of MGM entered 

St. Paul's Hospital on Sunday for sui-gery 

hail and windstorms played havoc 

with many homes and office buildings. 

Among the Filmi-ow people to suffer damage 

was Muggins White who said the hail 

sounded like hell and was really beating 

on her house, when she heard glass shattering 

and found windows were being knocked 

out and hailstones as big as hen eggs rolling 

around her house. Muggins' husband travels 

a lot but fortunately he was at home 

that mght and helped clean up the mess 

and board up the windows until the damage 

could be repaired . . . Forest and Juanita 

White of InDex Booking Sei-vice also 

reported windows were broken and their 

roof ruined. 

In addition, plans will be made for participation 

in the WOMPI convention in 

Kansas City September 7-9. Juanita "White, 

finance chairman, will give a i-eport on the 

rummage sale last Saturday, for which 

Virginia Elliott served as chairman. 

\V. E. Cox of the Texas, Seminole, in 

town booking, said his son will attend 

special training classes for basketball this 

summer. 

Preston Smith, Lubbock theatre owner 

and state senator who is a candidate for 

lieutenant governor, will meet friends at 

a coffee at the Baker Hotel. Sponsors of 

the coffee have s^nt out many invitatioixs, 

including WOMPI members. 

Bob O'Donnell and wife attended the 

Academy Award show in Los Angeles, 

where th,-y were on a combined business 

Leon Blender of 

and pleasure trip . . . 

AIP was at the local office conferring with 

Manager Don Grierson and staff. Herman 

Beirsdorf, AIP division manager, accompanied 

Blender to Chicago. Allen Svoboda, 

who was with AIP in Los Angeles and New 

York, is the new booker at the local exchange. 

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Friday the 13th was truly an unlucky 

night for the owner of the Starlite Drivein 

here. Moviegoers were treated to an added 

attraction far more exciting than Hollywood 

could provide. While the screen was 

showing plenty of action, with "A Blast of 

Silence," behind the screen there was "a 

blast of sirens" when the small office burst 

into flames. Firemen on aerial ladders 

played their hoses on the leaping flames. 

Ed Bowen, owner of the theatre, said, 

"Man. this IS Fi-iday the 13th, isn't it?" 

Firemen theorized a short circuit caused 

by the pounding hail may have ignited the 

blaze. 

The 

STOP SPEAKER 

WOMPI Academy Awards contest 

brought a correct ballot by an SMU student. 

Harry Haun, and avid moviegoer. For 

his perfect score, the club awarded him 

$100. On Thm-sday (26i the WOMPI members 

will elect officers for the 1962-63 term. 

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Wally Kemp Will Direct 

Six Wyoming Theatres 

KANSAS CITY—Wally Kemp, Commonwealth 

Theatres district manager headquartering 

in Grand I.sland, Neb., will supervise 

operation of the six Wyoming theatres 

leased last week from Schulte Theatres, 

according to announcement by 

Commonwealth president Richard H. 

Orear. Orear also announced that there 

would be no drastic personnel changes in 

the six theatres, which include the Rialto 

and America theatres and the Terrace 

Drive-In at Casper; the Mesa Theatre, 

Douglas: Ramona, Wheatland, and the 

Fiesta, Gillette. 

Jerry Parker, former manager of the 50 

Highway Drive-In at SedaUa, Mo., has 

been transferred to Casper where he will 

manage the America Theatre and act as 

assistant to city manager Everett Allen, a 

member of the Rialto Theatre staff for 

many years. Lease of the properties, effective 

April 1, was negotiated by Orear 

and E. C. Rhoden, chairman of the board, 

on behalf of Commonwealth, with Rialto 

Theatre, Inc., president Russell W. Schulte. 

The lease brings to 111 the number of 

theatres operated by Commonwealth in 

seven states, including Missouri, Iowa, 

Nebraska, Kansas, Arkansas and South 

Dakota. 

Refurbisheci Ghost Town 

Given Over for Tourists 

HOLLYWOOD — On the condition that 

no other motion picture or TV company be 

permitted to use the site for location work, 

MGM will leave the refurbished buildings 

of the mining ghost town of Oatman, Ariz., 

used in filming MGM-Cinerama's "How 

" 

the West Was Won, a future tourist 

attraction. 

Some of the changes made by MGM 

crews under the set direction of Addison 

Hehr include paint jobs on some 20 dilapidated 

buildings to give them an 1880 

flavor and construction of a balcony and 

boardwalk around the old two-story hotel 

building. 

SW-2 BOXOFFICE AprU 23, 1962

TEXAS 

Fred 

Beiersdorf 

Dol-Art Films 

201 3' 2 Young Street 

Dallas, Texas 

Rl 8-8342

junior 

OKLAHOMA CITY 

T S. Worley, who operates theatres in 

Shamrock, Tex., is expanding in the 

cable television field. He has a cable system 

in Sharru-ock and is constructing others 

in Beaver, Okla., and Dalhart and Clarendon. 

Tex. He closed the Texas Theatre 

in Shamrock, except for weekends, when he 

reoF)ened his Pioneer Drive-In for the 

season since there's not enough midweek 

business for both. Despite his theatre and 

cable TV activities. Worley consented to 

have his name appear on the ticket for the 

recent mayoralty election on a write-in 

basis, although he was not a formal candidate. 

He has been twice mayor. In the 

April 3 voting, he barely missed being 

elected again. 

M. J. Dowling, who owns the Palace Theatre 

in Eufaula. is cashing in on the boom 

the construction of a dam on the Canadian 

river there is bringing to the town. The 

new lake will border the town on three 

sides, and extend inside the city limits, 

making Eufaula an ideal resort center. 

MoA^ 

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Wo^ 

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Dowling is president of the Chamber of 

Commerce, and operates a sporting good 

store which he started from scratch when 

construction of the dam got under way. 

The highways and railroad are being relocated 

to higher ground. Hundreds of 

workmen on the dam projects make business 

at the Palace above normal. 

Earl Frieburger, who lives in Bartlesville 

where he's secretary of the Moose lodge. 

is showing only one film a week—on weekends—at 

his theatiê in Dewey. He's busy 

with arrangements for the Al Kelley- 

Miller circuit which the lodge is sponsoring 

for May 29. 

C. H. Weaver and wife will leave May 11 

for New York City, where they will board 

a chartered plane for Dublin along with 

other delegates to the 'Variety International 

convention there May 15-18. 'We are informed 

that Gracie Moulder of Sapulpa 

also will attend the Dublin meeting. She 

and her late husband "Speedy" operated 

. . . Ernest 

theatres in Sapulpa many years 

Dornaus, 78, dooiTnan at the 'Warner 

Theatre the last ten yeai-s, died. 

The Will Rogers Theatre team posted a 

high three-game score of 2,251 in the last 

session of the Fiknrow Mixed Bowling 

League. Lakeside and Plaza tied for the 

high single of 786. 'Vic Chandler scored 

537 and Shirley Snow 456. Bob Miller had 

a high 210, followed by Chandler with 206 

and Dave Speake with 203. Lakeside still 

was in the lead with 70 won and 46 lost. 

'Will Rogers was second with 66 aiid 50, and 

Plaza third with 63 and 53. 

Right on the heels of Columbia PictlU'es 

here retiring salesman Sidney Gibbs, 'Warner 

Bros, announced that the local exchange 

was dispensing with the services 

of three employes. Jack Craig, salesman, 

who has been with the company since 

1961. was let out. leaving the Oklahoma 

City exchange area without a fuUtime 'Warner 

salesman. Others caught in the economy 

drive were Jackie McDonald, bookersecretary, 

with the company nearly two 

yeai-s. and Jen-y Smith, an assistant booker 

who had been with the company for six 

months. 

Lloyd Franklin operates his La Fonda 

Drive-In at Clovis. N. M.. the year around, 

and keeps his Yucca Drive-In there open 

on weekends during the winter. He books 

out of Dallas, and is changing his Boxoffice 

subscription to the National Executive 

edition so that he can obtain news 

of the southwest as well as western industry 

developments. Franklin, a past president 

of the New Mexico Theatre Ass'n, is at 

present on the board. The association's annual 

convention will be held July 17, 18 at 

Pannington in the northwestern comer 

of the state. 

Exhibitors seen on Filmrow: Homer 

Jones, Rialto and Alva at Alva: H. B. "Fled" 

Leathers. Palace at Paducah. and Mickey 

Walker, who operated the OK Theatre. 

Newkirk. for many years, which is now 

closed. The last operator of the OK was 

F^raiik Hamand. who shuttered the first of 

Februai-y. Walker has leased the place to 

John Smith, a local citizen, who will reopen 

the theatre soon on only two changes 

Here is J. S. Worley, exhibitor at 

Shamrock, Tex., shown in the Irish 

costume he wore during the recent St. 

Patrick's Day celebration held at 

Shamrock. 

a week. Smith accompanied 'Walker to 

Filmrow on a buying and boking trip . , 

. 

Other exhibitors in town: L. A. 'White, 

Tech, Weatherford: Elvin Anderson, Riverside, 

Norman and Corral, Wynnewood: Ora 

Peters, New, 'Wapanucka: Eaii Snyder, Orpheum, 

Apache and Bellaire, Tulsa: Seibert 

Worley, Texas and Pioneer, Shamrock: 

Dick Thompson. Thompson Theatres, 

Walters. Healdton and Lindsay. iDick has 

taken over the buying and booking for 

these towns from his father Glen 

i 

: O. L. 

Smith. Alamo and Longhom. Marlow: Don 

Abernathy. 89er at Kingfisher, and his 

father Roy of the Royal, Pairview. 

Charles Donnell owns the Varsity and 

Olympic theatres and the Canyon Drive- 

In at Canyon, Tex. The Varsity is across 

the street from the teachers college. The 

Olympic was closed recently w^hen Donnell 

opened the drive-ln with a free show. It 

was the first free opening, and about 800 

jammed the 375-car aii-er, with his snack 

bar business reaching a new high. 

. . . Jen-y, 16- 

W. W. "Bill" Miller, former salesman for 

National Theatre Supply, is now chairman 

for the Central Oklahoma chapter of the 

Multiple Sclerosis Society 

year-old son of Clint Applewhite of the 

Liberty Theatre in Carnegie, shot the high 

74 lout of 100 

1 score in the recent 

Oklahoma City Gun Club trapshoot. 

The score were unusually low due to the 

high, cold wind blowing during the shoot. 

Peter Caporal. local theatreman. won the 

doubles title with a score of 39-50. 

Charlie Dees, former branch manager 

and a member of the Variety Club who 

quit the film business about 15 years ago 

to sell for the Lincoln Life Insurance Co., 

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SW-4 BOXOFTICE April 23. 1962

. . The 

died unexpectedly of a lung infection. Pallbearers 

were Heywood Simmons, Don C 

Douglas. Paul Chapman, J. C. Speck. Sebc 

Miller and Lloyd Smoot . WOMPI 

women are preparing for their annual Boss 

of the Year award and luncheon in May. 

On the committee are Margie Seely, Muggins 

White, Myrtle Kitts and Louise Kay. 

Desilu Reports Increase 

In Nine Months Net 

LOS ANGELES—A net income of $293,- 

416 or 25 cents a share was reported by 

Desilu Productions for the nine months 

ended January 27. For a similar period last 

year, the company had a net of $264,949 

or 23 cents a share. Gross income was 

$11,937,730, as compared to $14,432,798 for 

the same period in 1961. 

For the third quarter of the current 

fiscal year, the gross was $4,531,939, for a 

net profit of $163,121. equal to 14c a share. 

as against a gross of $5,970,303 and net of 

$144, 032, or 13 cents a share, for the three 

months ended January 28. 

President Desi Arnaz disclosed that 

Desilu is postponing its projected feature 

to star Lucille Ball in view of her CBS-TV 

series next season. Arnaz stated that the 

firm is contemplating a $4,000,000 20-year 

refinancing program to strengthen its 

financial position and provide more working 

capital for expansion. 

Dean Jagger will play the circus owner 

in MGM's "Billy Rose's Jumbo." 

Westland. Cooper Leasing 

Pact on Colorado Houses 

COLORADO SPRINGS. COLO.— Larry 

Starsmore. president and general manager 

of Westland Theatres, which has its headquarters 

here, and Kenneth E. Anderson, 

general manager of Cooper Foundation and 

Cooper Foundation Theatres, Lincoln, Neb., 

have completed arrangments for Westland 

to lease the Cooper Theatre, Grand Junction, 

and for Cooper to lease the Chief, 

Greeley. The leasing arrangements will become 

effective May 1. 

As a result of the agreement. Westland 

will operate the Mesa and Cooper theatres 

in Grand Junction, the only conventional 

theatres in that town. Cooper will operate 

its Colorado in Greeley, which was built in 

1957, as well as the Chief there. These are 

the only conventional theatres in Greeley. 

Starsmore said arrangements will make it 

possible for the Mesa in Grand Junction to 

have a steady flow of top product. Anderson 

stated that Cooper's top product will 

be played in the Colorado Theatre in Greeley. 

Both men indicated they felt the new 

arrangements would be beneficial to both 

companies and to the public. 

In UA's "Jessica" Angle Dickinson plays 

the title role in the provocative, amusing 

story of a young and pretty midwife, who 

is widowed immediately after her marriage 

and arrives in a small Sicilian village to 

practice her profession. 

Golden Makes Pitch 

For Film Festivals 

HOLLYWOOD- -Here from Washington 

on his annual visit. Nathan Golden, motion 

picture director for the Department of 

Commerce, asserted that the United States 

is currently enjoying favor abroad and 

business in most foreign countries is being 

eased by restrictions lifted on frozen 

money. 

Golden said that planners and directors 

of international film festivals are revising 

their thinking to the extent that American 

complaints against these events should be 

cleared up in the future. According to 

Golden, it is important that Hollywood 

take an active part in these festivals, because 

Hollywood is still considered throughout 

the world as the major film industry 

and its films are still regarded as best. 

Participation in the festivals will maintain 

this image, he said, and added that it is 

particularly important for Hollywood stars 

to attend the festivals as ambassadors for 

American films. 

Grain Harvesting Theme 

Of Next Zephyr Feature 

HOLLYWOOD—"Some Men Reap," a 

story of American grain harvesting, will be 

filmed by Zephyr Productions in June with 

president Paul Parry producing and directing. 

Zephyr also will release the picture. 

Join the Widening Circle 

{Address your letters to Editor. 

Send in your reports to BOXOFFICE 

on response of patrons to pictures 

you show. Be one of the many who 

report to— 

"Exhibitor Has lEs Say." 825 

Van Brunt Blvd.. Kansas City 24. 

Mo. 

THE EXHIBITOR HAS HIS SAY 

A Widely Read Weekly Feature of Special Interest 

BOXOFFICE 

Al-ways in the Forefront With the News 

BOXOFFICE ;: April 23. 1962 SW-5

. . The 

— 

A M A R I 

L L O 

"off-nighfs". 


details. 

paramount Pictures was set to send local 

carpenters out to Goodnight Monday 

1 16 to begin 

1 

work on a location site which 

was selected for the upcoming Paul Newman 

starrer. There is still some confusion 

over the working title. It was firet revealed 

as "Wild Desire," but later it was unofawQi+s 

iôu when 

WAHOO is 

the 



Be iure to give seating 


HOILYWOOD AMUSEMENT CO. 

3750 Ookton St. . Skokic, Illinois 

ficially announced as 'Wildest of a Thousand." 

Location filming is set to begin in 

the middle of May and last about a month 

in Claude and Goodnight, as well as other 

nearby spots. 

Carl Benefiel, Victory Theatre, made a 

business trip to Dallas last week, a round 

trip in his station wagon in one day 

which represents about 700 miles! ... It 

came as no surprise that the world premiere 

engagement of "State Pair" held 

over at the Paramount. In fact. Interstate 

set "Pocketful of Miracles" into the suburban 

Esquire with a special plug for 

Ann-Margaret's role in that picture, since 

hcv recent personal appearance in connection 

with the foi-mer . State had 

a .special Saturday midnight showing of 

"Follow That Dream" with a healthy line 

of Presley fans cleai- down to the end of 

the block. 

During the week following the Oscar 

presentations, local film fare was hot on 

the contenders all over town and the temperatures 

were perfect for the multiple 

showings. The State opened "Summer and 

Smoke" downtown but the rest were in 

the suburbs. The Esquire returned "The 

Guns of Navarone" on a single bill but the 

Tascosa Drive-In ran "The Hustler" with 

two other features on two of the tlai-eenight 

run and circuited it to the Twin on 

a straight double, whereupon the Tascosa 

began "Two Women." The Twin double 

billed "Splendor in the Grass" and "Fanny" 

( SPiaALL Y DESIGNED FOR DRIVi-IN THEATRES 

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— 

Movieland Museum 

Marathon May 4, 

HOLLYWOOD - An :uound-thc-clock 

benefit premiere ha.s been scheduled for 

May 4, 5 by the Movieland Wax Museum. 

proceeds to go to the Motion Picture Relief 

Fund. The event will take place at the 

new $1,500,000 museum located at 7711 

Beach Blvd. in Buena Park. 

The marathon premiere will begin at 6:30 

p.m. on May 4 with an invitational showing 

for stars, representatives of all branche.s 

of the film industry, civic, social and business 

leaders. Doors will be opened to the 

public at 9:30 and the show will continue 

through the night and the next day until 

midnight. The museum's 70 wax likenesses 

of motion picture and TV celebrities will 

be displayed in scenes from their most 

notable performances. 

Personal appearances and other events 

are being scheduled to keep the show going 

throughout 30 hours. Tlie 20.000 

square-foot Wax Museum is in the vicinity 

of Disneyland and Knott's Berry Farm. 

Manager Shifts Made 

In Kindair Theatres 

MONTEREY. CALIF.—There have been 

several managerial changes by Kindair 

Corp. in its art houses in Monterey and 

Salinas. Jerry Drew, manager of the local 

Steinbeck Theatre, has been moved to the 

new luxury Salinas showcase, the Globe 

International. Howard Williams, formerly 

with Cinerama in Los Angeles, is the new 

manager at the Steinbeck. 

Bob Horton, manager of the Hill Theatre 

in Monterey, will also act as manager 

of the new sweet shop and cafe in the Hill 

building. 

Drew, until his relocation, handled all of 

the advertising for the Steinbeck and Hill. 

Williams now has taken over these duties 

Arnold Strouse will act as relief manager 

at all three houses. 

Richard Jeha Airer Runs 

Into Berkeley Roadblock 

BERKELEY, CALIF. — The proposed 

two-screen. 2.000-car drive-in on the 

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TWIST STARS—Bill I'ierce, owner 

of the Tahlequah Drivc-In, dances the 

twist with June Wilkinson, star of 

"Twist All Niijht," for the benefit of 

the photographer at the recent onediy 

convention of United Theatres of 

Oklahoma and the Panhandle of Texas. 

Oth?r exhibitors also had their pictures 

taken with June and later used the 

photos in exploitations for the film. 

Jim Burkett Joins 

MGM Laboratories 

HOLLYWOOD—James Burkett has resigned 

as vice-president of Pathe-America 

to become sales manager for MGM Laboratories 

in Culver City. Mike O'Hara takes 

over Burkett's position with Pathe. At the 

same time. Walter G. Eggers, formerly 

vice-president with Movie Lab in New York. 

was engaged by MGM Lab as assistant to 

Alan Jackson, who heads the laboratory 

here. Both appointments emphasize MGM's 

recent decision to extend its lab facilities 

to producers and distributors outside the 

studio. 

Doris Day Signed to Star 

In 'The Thrill of It All' 

HOLLYWOOD — Doris Day was set 

by 

producer Ross Hunter to star in his Universal 

production. "The Thrill of It All," a 

comedy about a TV "pitch" girl by Carl 

Reiner and Larry Gelbart. 

The film will bring the actress to the 

screen in a modern, glamorous role calling 

for her to wear a lavish wardrobe, such as 

she sported in "Pillow Talk" and "Midnight 

SAN ANTONIO 

poborto Molezuma, bookuig agent, was m 

town making dates for the young child 

ijrodigy. Attila Gamal. who plays seven 

different musical instruments and is only 

eight yeai-s old . 

seen around the 

Mexican film booking offices were Lloyd 

Munter, Azteca and Yolanda theatres. 

Eagle Pass; V. C. Kinchen. the Avon at 

Poteet. and N. D. Hubbard. Hub Drive-In. 

Pearsall. 

The new Jersey Drive-In at Falfurrias 

plays both Engli-sh and Spanish pictures. 

Jerry Ashford, amu.sements editor for 

the San Antonio News, had this to say in 

his review on "State Fair": "Shari^-eyed 

San Antonians can incidentally catch a 

glimpse of Les Ketner. the ubiquitous 

press agent of our town's Rialto. who plays 

the part of a vendor who sells a pair of 

jumbo-sized sunglasses to Bobby Darin." 

A bevy of lovely ladies from local schools 

handed out Texas Bluebonnets to all attending 

the "first night" showing at the 

Majestic. 

At the Mexican booking offices was 

Senor Andy Majeck, Wintergarden Drive- 

In, Carrizo Springs Thompson 

. 

states that Texas attorney general candidate 

Thomas Reavley has bought out the 

Wooilawn Theatre for the southw-est Texas 

premiere April 19 of "Judgment at Nuremberg." 

Reavley plans to fill the showcase 

that night with local lawyers and their 

wives. 

Billy Gray portrays Shirley MacLaine's 

landlord in UA's "Two for the Seesaw." 

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locate the drive-in on the west side of the 

East Shore freeway north of the 'Virginia 

street extension was denied "without prejudice 

the board of adjustment by a 

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REST ROOM LIPSTICK PROBLEM SOLVED 

Board members stated they based their 

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BOXOFFICE April 23. 1962 

SW-7

WHAT HAPPENS 

WHEN A NATION 

SPENDS MORE 

ON GAMBLING 

THAN IT SPENDS FOR 

HIGHER EDUCATION ? 

If you can find any Romans around, ask them. They lived 

pretty high on the hog in their day. That is, until some 

serious-minded neighbor.s from up North moved in. The 

rest is ancient history. 

You'd think their fate would have taught us a lesson. 

Yet today we Americans spend twenty billion dollars a 

year for legalized gambling, while we spend a niggardly 

four-and-a-half billion for higher education. Think of 

it! Over four times a$ much! We also spend si.\-and-ahalf 

billion dollars a year for tobacco, nine billion dollars 

for alcoholic beverages, and billions more on other 

non-essentials. 

Can't we read the handwriting on the wall ? 

Our very survival depends on the ability of our colleges 

and universities to continue to turn out thinking men 

and women. Yet today many of these fine institutions are 

hard put to make ends meet. Faculty salaries, generally, 

are so low that qualified teachers are leaving the campus 

in alarming numbers for better-paying jobs elsewhere. 

In the face of this frightening trend, experts estimate 

that by 1970 college applications will have doubled. 

If we are to keep our place among the leading nations of 

the world, we must do something about this grim situation 

before it is too late. The tuition usually paid by a 

college student covers less than half the actual cost of 

his education. The balance must somehow be made up 

by the institution. To meet this deficit even the most 

heavily endowed colleges and universities have to depend 

upon the generosity of alumni and public spirited 

citizens. In other words, they depend upon you. 

For the sake of our country and our children, won't you 

do your part? Support the college of your choice today. 

Help it to prepare to meet the challenge of tomorrow. The 

rewards will be greater than you think. 

It's important for you to know what the impending college crisis 

means to you. Write for a free booklet to HIGHER EDUCATION, 

Box 36, Times Square Station, New York 36, New York. 

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SW-8 BOXOFFICE April 23, 1962

— 

— 

— 

— 

'Liberly Valance' Is 

210 Hit in Mill City 

MINNEAPOLIS — "Sweot Bird of Youth." 

in ite second week at the Park, again led 

all first-run offerings with a rating of 

300 per cent. Runnerup was "The Man 

Who Shot Liberty Valance." which opened 

at the Lyric, with 210 per cent. Not far behind 

were "State Fair." which opened at 

the State, and "West Side Story." in its 

eighth week at the Mann, both of which 

garnered 200 per cent. 

(Average Is ]00) 

Acodemy—El Cid (AA), 8th wk 90 

Avalon Surftide 77 (Cresse); School for 

Scoundrels (Confl), rerun, 2nd wk 125 

Century— The Four Horsemen of the Apocalypse 

(MGM) '30 

Gopher— Rome Adventure ;WB) 125 

Lvnc—The Mon Who Shot Liberty Volonce 

(Para) 2)0 

Monn—West Side Story (UA), 8th wk 200 

Orphcum— Moon Pilot (BV) 150 

Pork—Sweet Bird of Youth (MGM), 2nd wk. ..300 

Statt^Stote Fair (20th-Fox) 200 

Suburban World Through a Gloss Darkly 

(Janus; 125 

Uptown Sergeants 3 (UA), 8th wk 175 

World All Foil Down (MGM), 3rd wk 90 

'Outsider' Opens Okay 

In Mild Omaha Week 

OMAHA—The first-run movie fare 

brought averages ranging from three times 

greater than nomial to 85 per cent of average 

in Omaha last week. "Oklahoma!" had 

a second sizzling week at the Dundee Theatre 

and the holdover "Sergeants 3" did 

well at the Admiral. While "Walk on the 

Wild Side" failed to make average in its 

third w-eek at the Orpheum, the finale was 

commendable in view of two good previous 

weeks. 

Admiral— Sergeonts 3 (UA), 2nd wk 150 

Cooper Seven Wonders of the World 

(Cinerama), 20fh wk 325 

Dundee Oklahoma! (Magna), 2nd wk 325 

Omaha The Outsider (U-l) 120 

Orpheum— Walk on the Wild Side (Col), 3rd wk. 85 

State World in My Pocket (MGM) 85 

"Sweet Bird,' "West Side Story' 

Top Milwaukee First Runs 

MILWAUKEE— "West Side Story" and 

"Sweet Bird of Youth" were the best gi-ossers 

for the week with packed houses at 

the Strand and Wisconsin, respectively. 

"L€s Liaisons Dangereuses" at the neighborhood 

Times was giving the leaders a 

good nudge in grosses. 

Downer Murder She Soys (MGM), 2nd wk 175 

Palace South Seos Adventure (Cinerama), 

I6fh wk 200 

Riverside The Four Horsemen of the 

Apocalypse (MGM!. 3rd wk 100 

Strand West Side Story (UA), 4th wk 300 

Times Les Liaisons Dangereuses (Astor) 200 

Towne All Fall Down (MGM) 105 

Worner Hitler (AA); Belle Sommers (MGM).... 80 

Wisconsin Sweet Bird of Youth (MGM) 300 

Minneapolis News Strike 

Does Not Affect Theatres 

MINNEAPOLIS — Theatre business did 

not seem to be affected too much at the 

beginning of the newspaper strike here last 

week. Both the Minneapolis Star and 

Tribune, operated by the Cowles interests, 

shut down April 12 after the Mailers 

Union went on strike and other union 

members employed by the two newspapers 

refused to crass picket lines. 

The actual effect on theatre business, 

however, was difficult to estimate. If a 

first-run film opened before the strike began, 

it was not hurt much, Bob Hazelton, 

buyer and booker for the Mann Theatre 

circuit, said. 

Neighborhood theatres, wiiich change 

two or three times a week, were expected to 

be hurt the most by the shutdown. 

Ev Seibcl. advertising and publicity director 

of Minnesota Amusement Co., said 

that the circuit does not depend solely on 

newspaper advertising. Seibel said that he 

had used a diversified campaign for the 

three pictures which recently had opened 

here employing radio, television, cards on 

the front of buses and posting. The three 

pictures were "State Fair," "The Pour 

Horsemen of the Apocalypse" and "The 

Man Who Shot Liberty Valance." 

In addition. Maco's advertising depart- 

suburban news- 

ment had bought ads in all 

papers way in advance of the strike. 

Two first-run houses operated by Harold 

Field, the Park and the Uptown, both advertised 

in the St. Paul newspapers as did 

the Mann Theatre, which was playing 

"West Side Story." 

Shooting Adds Excitement 

To Friday the 13th Show 

ST. JAMES, MINN.—Theatregoers who 

attended a Friday the 13 th double feature 

horror show at the Princess Theatre here 

got more than they had expected. 

During the latter part of the twin bill 

"Dracula" and "The Thing That Wouldn't 

Die"—a gun brought into the theatre by a 

local man discharged and sent a bullet into 

the leg of a 17-year-old youth watching 

the show. 

There was considerable additional noise 

at the time including the popping of drinking 

cups and many persons in the audience 

did not realize what had happened, according 

to Bob Johnson, manager. 

The injured youth was treated and released 

at a local hospital where he was 

rushed by police. The gun was brought 

into the theatre by a 19-year-old man. who 

was free on $1,000 bond while awaiting 

sentencing on a burglary charge, according 

to authorities. 

He was given a midnight ride to the 

county jail at Mankato and was tm-ned 

over to Youth Conservation Commission 

authorities. 

Two a Year for Suzanne 

HOLLYWOOD—Suzanne Pleshette, currently 

starred opposite Troy Donahue in 

Warner Bros.' "Rome Adventure." has been 

signed to a long-term contract with the 

studio. The pact calls for two pictures a 

year. 

Waiting Under Ladder 

'Good Luck' for 147 

Fremont, Neb.—Kenneth Shipley, 

manager of the Empress Theatre, decided 

to test the superstitious nature 

of his patrons. 

The night of Friday the 13th he put 

a ladder in front of the Empress and 

offered to knock ten cents off the 

price of admission for each fan who 

walked under the ladder. 

The box score for the double-thriller 

phantom midnight show of "The 

Trunk" and "Scream of Fear": 

Number of patrons. 203: number 

walking under the ladder, 147, number 

refusing to go under the ladder, 5G. 

16mm Films Target 

At NCA Convention 

MINNEAPOLIS—AtU-ndance here at the 

recent reorganizing convention of North 

Central Allied slightly exceeded 100, instead 

of being under that as initially reported. 

A checkup of registration reveals 

that it numbered 101. A severe snowstorm 

and temperature drop, making driving conditions 

poor, kept away many who had 

planned to come. 

After the convention there were several 

additioiis to the board of director. They 

were James Eraser, Red Wing; John 

Glaser, Tracy: Sid Heath, Wells: Otis 

Engen, Botinneau, N.D., and Mickey 

Justad, Austin. 

When the exhibitors present were asked 

to state their troubles and problems, 16mm 

competition came in for a lambasting. One 

theatre owner told of his inability to buy a 

picture, but that it showed up in 16mm at 

an American Legion post at about the same 

time he wanted it as his attraction. 

"I told the film company I surely was 

glad I didn't get it," he said. "I charge 

75 cents at my theatre. The American 

Legion admission was 40 cents. How's that 

for competition?" 

Don Buckley, who has a theatre in Redwood 

Palls and another Minnesota town, 

arose to blast the "stinkin" reviews of pictures 

appearing in the two Minneapolis 

daily newspapers, "especially since there's 

rnore columnist coverage of screen attractions." 

"Redwood Falls is 110 miles from Minneapolis, 

but the newspapers have big circulations 

in and around it," said Buckley. 

"The kind of bad newspap>er reviews that 

so many pictures are undeservedly getting 

nowadays is hurting my theatre business 

plenty." 

Buckley wanted to know what can be 

done "about this." No answer was forthcoming. 

Ray "Von der Haar. Alexandria, Minn., 

exhibitor, aroused much interest in a 

recital of how he has succeeded in having 

the real estate and personal taxes for his 

theatre drastically reduced. He instructed 

others present how they should be able to 

do likewise. The fact that attendance and 

grosses at his showhouses have dropped 

considerably justifies lower valuation of the 

Alexandria showhouse and that means 

lower state and county taxes, officials were 

convinced. This tax slash amounted to 25 

per cent, the meeting was told. 

Tom J. Wolf Is Manager 

At Springfield Regent 

SPRINGFIELD — Thomas J. Wolf of 

Fremont has been named manager of 

the Regent Theatre here by Michael H. 

Chakeres. general manager of Chakeres 

Theatres. He has managed theatres in 

Fremont, Hamilton and Bellevue, Ohio, as 

well as Leavenwôrth and Manhattan. Kas. 

His most recent position was that of general 

manager of theatres and other properties 

in Helena-West Helena. Ark. His wife 

Alice is a junior high school English teacher 

and the Wolfs have one son named Tim. 

12. 

Wolf is a member of the Kiwanis Club. 

Fourth Degree Knights of Columbus, and 

the American Legion. 

BOXOFTICE April 23. 1962 NC-1

. . Lowell 

ATTENTION! 

Central and North Central 

Drive-In Theatre 

Owners and Managers 

LET US DO YOUR 

DRIVE - IN 

SCREEN PAINTING 

No loddcrs, scaffolding, swings or other 

outmoded equipment to mar the 

surface of your screen 

HHGHT IS tJO PROBLEM! 

The picture above shows Noble painting the huge 

"41 Twin Outdoor" screen. This 103 foot high 

tower puts every 

within easy rcoch—nothing 

squore inch 

is 

of 

missed 

your 

or 

screen 

overlooked. 

YOU WILL SAVE TIME! 

The portable 103 foot aerial tower comes in 

ready for action. There ore no ladders, rigs— no 

ropes to worry obout. No danger of falls, 

We know how the iob should be done, and 

etc. 

we 

do it that way! 

YOUR MONEY GOES INTO YOUR SCREEN 

Not for paying workmen climbing all over your 

screen, not for setting up and tearing down oldfashioned 

rigging. There is no waste motion. 

Our oerial tower ollows us to reoch corners, 

crevices usually overlooked when working from 

shaky swing stages or scoffolds. 

ASK OUR CUSTOMERS: 

We have painted some of the lorgest ond finest 

drive-in screens in the country. Names on request. 

DON'T DELAY-NOW IS THE TIME- 

FOR APPOINTMENTS 

To Get Your Screen Ready for the New Season 

Write or Wire 

DEAN 

NOBLE 

NOBLE AERIAL SERVICE 

ROCHESTER, WISCONSIN 

or phone 242J, Woterford, Wis. 

Newcomer Bill Munchel 

Managing Inciiana Theatre 

BATESVILLE, IND.- -William Munchcl 

of Oldenburg has been appointed manager 

of the local Gibson Theatre by Joseph P. 

Finneran. president of Syndicate Theatres. 

Prior to his association with the Gibson, 

Munchel farmed in Franklin County for a 

number of years. 

MINNEAPOLIS 

Jn line with the national pattern, two bookers, 

Russ McCarthy and Dennis Augustine, 

and a supplementary clerk. Stella 

Lettus, have been let out by Warner Bros. 

in an economy move. Claude Dickinson, 

former office manager and city salesman, 

now will be office manager and head 

booker. Bill Westerman, formerly a salesman, 

will be a booker. 

1 18 1 . Pioneer 

An unseasunable snowstorm the previous 

day canceled the scheduled opening of 

some Twin Cities drive-ins for April 13. 

Over six inches fell on Minneapolis and St. 

Paul when a blizzard came down from 

Canada. Minnesota Entertainment Enterprises, 

which operates several Twin Cities 

drive-in theatres, was scheduled to open its 

outdoor stands last Wednesday 

theatres planned to open its outdoor 

theatres at Atlantic and Perry, Iowa, April 

13; its drive-in at Clarinda, April 14: its 

drive-in at Webster City. April 19. and its 

outdoor theatres at Carroll, Cherokee, 

Storm Lake and Spencer on Sunday (22). 

The new owner of the Kota Theatre at 

Garrison. N. D., and the Riverdale at Riverdale. 

N. D., is B. M. Kuchen. Fonner owner 

Art Bean will continue to do the buying 

and booking. Bean recently took over the 

operation of the 52 Drive-In at Harvey, 

N. D.. formerly operated by D. W. Gilbert. 

Outstate exhibitors on the Row included 

Art Bean of Garrison, N. D.; Roy Rasmussen, 

Perham: Chick Everhart. Walker, and 

Mike DePea, Milbank. S. D. . Kaplan, 

buyer and booker for Berger Amusement 

Co., has been ill . . . Condolences to 

R. L. Madsen, operator of the Ci-ystal Theatre 

at Plandreau, S. D., whose wife died 

recently. 

The Century Theatre was reopened by 

Minnesota Amusement Co. April 13 with 

'The Four Hor.semen of the Apocalypse" 

on a policy of continuous performances at 

popular prices. Improvements to the house 

include a new^ screen, new draperies, a remodeled 

projection booth with 70mm 

equipment, improved sound system and 

complete reseating on the main floor after 

removal of the booths by Cinerama. 

With MGM changing its plans for releasing 

its first Cinerama film, "How the 

West Was Won," there also has been a 

change in the plans for opening the new 

Cooper Cinerama Theatre in subui-ban St. 

Louis Park. MGM plans to release the film 

near the end of 1963, but will release "The 

Wonderful World of the Brothers Grinun" 

m August. The new Cinerama showcase 

originally was scheduled to open July 4, 

but now the opening date has been pushed 

back to August 15 to coincide with the new 

releasing plans. 

MILWAUKEE 

phe striking unions at the neighborhood 

Tower Theatre here have gi-anted the 

theatre management another 90 days to 

decide whether, for labor contract purposes, 

it is a fii-st-run theatre. Jack Shanberge. 

business agent for Stagehands Local 18, 

said negotiations would resiuiie about June 

1. O.scar E. Olson, business agent of projectionists 

Local 164, said the grace period 

was granted to show th? luuon's good barbaining 

faith. Tower Manager Al Camillo 

has refused to pay first-run wages for the 

run of two 13-ycar-old pictures. 

Frank J. Ullcnberg, 80, who died here as 

a result of complications from injuries he 

suffered in an automobile accident in December, 

was noted for having supplied the 

music for many silent movies when he conducted 

orchestras at various theatres here. 

Every time the theatre situation in Cuba 

is mentioned in Warner Theatre Manager 

Gabriel Guzman's presence, he winces. 

Gabe was with a Cuban theatre circuit, and 

barely managed to escape the counti-y when 

; 

the "pressure" was at its peak. The other | 

day Castro's regime announced that the 

government was "buying up" all motion 

picture houses privately owned foi- better 

organization of film distribution and other 

cultural activities, according to the press 

release. Asked for a comment on the mattor, 

Gabe merely shrugged his shoulders, 

and said: "What can one do about it?" 

Joe Reynolds, manager of the Towne 

Theatre, got some unexpected assistance in 

arranging personal appear-ance spots for 

Lee Marvin, star of "The Man Who Shot 

Liberty 'Valance," who was here recently. 

Reynolds had Marvin on both WTMJ-TV 

and 'WISN-TV, visited both the Joui-nal 

and Sentinel newspapers, and wound up at 

the Milwaukee Press Club, where Marvin 

autographed a plaque which will be on exhibition 

along with hiuidi-eds of other personalities: 

presidents, explorers, screen 

stars and a host of others. 

Many "King of Kings' Dates 

LOS ANGELES— "King of Kings." which 

has grossed over $1,000,000 in the past few 

weeks, will open a multiple engagement in 

40 theatres in this area May 23. The MGM 

Biblical spectacle will be the Easter attraction 

in more than 200 key cities throughout 

the country, including 60 houses in the New 

York area. 

I^^ 

n ATI II PROJlCriOS IMPROVE f^St 

^ Technikote ^ 

^ 

A/ow.' 

^M" ' PRODUCTS ^^ 

- 7/je On/y ^5 

^ ANTI-STATIC SCREEN $: 

" 

I'VE BROKEN ALL 

RECORDS at 

the WORLD! 


Wifm^ 

• 

NOELLE ADAM • SHIRLEY-ANN FIELD • ADAM FAITH 

and introducing GILLIAN HILLS ""'Rirosed by T,meTf°m 


—hoiv they live, love and GO... 

DAVID FARRAR 

SEE "CHICKEN" OH THE RAILS! SEE DRAG RACE GO MM-GO" 

All Materials including Transcriptions available thru NATIONAL SCREEN SERVICE 

Released tH.u 

T||V|ES FILM CORP. ^ ^ ^^ ^ 

New York 19, N. Y. 

Telephone. PLaza 7-6980 • Sales Dii IRVING SOCHIN 

MILWAUKEE

. . Bob 

. . "Fanny" 

. . Ray 

. . 

. . Along 

. . Paul 

ending. 

. . Dick 

. . Patty 

OMAHA 

T\oa Shane, chief barker of Vaiiety Tent 

16. reported the organization's midwest 

premiere of "West Side Stoi-y" at the Admiral 

was "very successful" and that the 

Variety Club was happy with the turnout. 

Although the final count of receipts had 

not been completed, he said Variety would 

have a good amount to turn over to the 

Omaha Children's Sight Center, for which 

the premiere was arranged. The Sight Center, 

a nursery school for visually handicapped, 

has been the recipient of Tent 16's 

support for a number of years. 

Regeip Gannon, who has the Sky Theatre 

at Schuyler, and his family have returned 

from a long stay at Phoenix. Ariz., 

and they ai-e contemplating moving to 

Arizona . Hirz. Warner representative 

in this tenitoiT. was elected to a threeyear 

tenn on the board of education at 

Plattsmouth. 

Ed Metzger, who has the Cozy Theatre 

and drive-in at Tyndall. S. D.. said lingering 

snow drifts indicate he may not be 

able to open his outdoorer until May . 

Walt Weaverstadt. exhibitor at Centerville. 

S. D.. and Rock Valley, said both were 

threatened on three sides by water in recent 

flooding but his places escaped damage. 

. 

Art Johnson of the Dakota Theatre at 

Yankton reported he is feeling much improved 

since his return fi-om the Mayo 

Clinic at Rochester. Minn. . Keiser. 

who has the Home Theatre at Crofton. 

does not plan to operate after Lent . . . 

Lester Versteeg. operator of the Virginia 

Theatre at Springfield. S. D.. plans to close 

May 22 and "Splendor in the 

Grass" more than doubled average at the 

Golden Spike Drive-In. Manager Bob Collier 

reported. 

Mil M. Kruse, exhibitor at Pierce who 

was appointed to fill out the clerk of the 

district coui't term, is now a candidate for 

election to the office . . . Al Wuebben. who 

"ofF-nights". 

'flwoifs \ôuwficn 

WAHOO is 

the 

Jeal boxoffice attraction 



details. Be -jure to give seat* 

ing or car capacity. 

HOllYWOOD AMUSEMENT CO. 

3750 Oaklon 51, • Skokle, Illinois 

. . . George 

has the Alvaro Theatre at Parkson. S. D.. 

has returned from California 

Dimick, exhibitor at Kimball. S. D.. is 

starting to run dances at the Pavillion. 

which is in the same hall as his Casino 

The Ci-est Theatre at Suix-rior 

Theatre . . . 

offered a month's pass to the stu- 

dent selling the second largest number of 

tickets to a style show which was put on 

at the theatre by the Superior Band 

Mothers' Club. The Chamber of Commerce 

and band mothers sponsored the spring 

style show and movie with the cooperation 

of the Crest to raise money for band uniforms. 

Meyer Stern, American International exchange 

chief here, said June Wilkin.son 

zoomed interest in the twist contest scheduled 

later this month when .she made personal 

appearances around town. Here in 

connection with "Twist All Night" at the 

Sky View and Chief theatres, June wowed 

'em at shopping centers and other points. 

Exhibitors on the Row included Nebraskans 

Harold Struve of Deshler. Hebron and 

Beatrice: Warren Hall. Bm-well: Hazel 

Dumi. Valentine: Reggie Gannon. Schuyler: 

Sol Slominsky, Loup City, and lowans 

S. J. Backer, Harlan: Arnold Johnson. 

Onawa: Charles Vickers, Mapleton, and 

H. P. Carleton, Griswold. 

DBS MOINES 

Towa friends were shocked and saddened 

to learn of the death of Art Farrell, 

Central States di'ive-in manager at Omaha. 

Farrell, who grew up in Des Moines and 

spent many of his years as a theatreman 

in this area, was "one of the nicest guys 

in the business," according to those associated 

with him here . Gilpatrick. 

Council Bluff manager for Central States, 

is taking over the Omaha post temporarily. 

"West Side Story" received a wonderful 

review in the Des Moines Tribune, and 

since the Academy Awards were announced 

the film has been doing a turnaway business 

at the Capri, reports Bob Pridley. The 

movie opened there April 11 and was a 

sellout for the following weekend. Pridley 

says that the next big one scheduled in at 

the Capri is "El Cid," the first 70mm film 

to be shown there since "Exodus." 

To say that Warner Bros.' screening of 

"The Music Man" was well received would 

be the understatement of the year. It is 

not the purpose of this column to "sell" 

any single movie, but it would be more unfair 

not to pass along some of the comments 

on this big, brassy, fun-filled siêctacle. 

Mast agreed that the film religiously followed 

the stage production in story and 

.song, but the celluloid version far surpassed 

the original, especially in the dance sequences 

and the "surprise " One 

enthusiastic couple remarked it was the 

first film in 20 years they wanted to sec 

AGAIN . with "Music Man." the 

screening guests were treated to a colorful 

"Blue Danube" cruise via a Warners short. 

The 61 Drive-In at Maquoketa has reopened 

under the ownership of Mr. and 

Mrs. Fay McKinsey. Tlie new finii is 

known as the Timber City Amusement 

Corp. The previous owner. Walter Allen, 

will continue to operate his drive-in at 

Moline . McCauley has reopened 

the Carlisle Theatre. 

Iowa ITnited Theatres reopened three 

more dri\e-ins for the season—the Gordon 

Twin at Sioux City, where Clai-ence 

Lay is manager: the Palls at Iowa Palls, 

managed by Tommy Tompkins, and the 

Waco at Washington, headed by Clarence 

Locke . . . Ken Claypool. Paramount salesman, 

was in Des Moines for a meeting. 

Hank Kaufman, Columbia exchange operations 

manager, was in from New York 

for two days on business . Crouse 

is back at Columbia temporarily as a 

stenographer . . . Variety 

their recent rummage sale 

women 

was a 

report 

success. 

Mr. and Mrs. A. II. Blank of Des Moines 

and Nick Yianmas of Dubuque attended 

the testimonial dimier in New York City for 

Spyros Skouras April 12. The event was a 

salute to the president of 20th Century- 

Fox on his 20th year as head of the company. 

Among many visitors who came to see 

"Music Man" or to conduct other business 

on ths Row were Alice Arthur a:id Harley 

Klemas of Mason City: Mr. and Mrs. 

Laurel Nelson of Govvrie: Mr. and Mrs, 

Ernie Thies. Waverly: M. L. Dickson, 

Mount Pleasant: Fred Meyer, Humbolt; 

Bob Davis, Emmetsbui-g, and Bob Malek. 

Independence. 

Boothmen at Norshor, 

Duluth, Sign New Pact 

MINNEAPOLIS—Minnesota Amusement 

Co. lias signed a new two-year contract 

with its own projectionists who have been 

on strike at the Norshor Theatre. Duluth, 

according to Charles Winchell. Maco president. 

The operators have been with the 

circuit more than 21 years, and the strike 

lasted 90 days. Winchell said. 

A paradoxical situation is that the Norshor 

is still being picketed by the projectionists 

union, although the theatre's 

projectionists are umon members. Dui-ing 

the strike, management personnel was used 

to i-un the booth equipment. 

According to the terms of the new contract 

two projectionists will be employed 

for a 70-hour week (35 hours a week each), 

whereas the work week used to be 84 houi's. 

The hourly pay rate has been boosted from 

$4.33 4 to $4.44 '2 for the first year. The 

second year the hourly rate of pay will go 

to $4.50. 

There also are fringe benefits in the new 

contract. Winchell pointed out. including 

two-week paid vacations and an iiisurance 

policy. The new contract went into effect 

April 6. 

WHETHER irS A D R 1 V E - 1 N 


GET EXTRA PROFITS BY SELLING 

MERCHANT ADS 

AND KEEP rOUR MERCHANTS HAPPY 


( 

— 

subrun 

—" 

' 

No Cleveland Tears UDT Brass Checks Product Outlook 

For Upset Tradilion , 

I 

ri^/-4k 

S^ iw* 

'^ 

.- I - 

CLEVELAND—This year has reversed L-.^ il , ^^M \JW^ 

the time-honored pre-Easter pattern of 

dwindling boxoffice receipts. Every firsti-un 

house in town scored at least average 

and four of them scored 200 per cent or 

better. The lateness of Easter this year was 

being cited as a partial explanation, as well 

as the appearance of strong new product 

ahead of Easter Simday. 

^s ^ ^^^^^^^^^^^ ^^^^^^^H^^' /I 

Allen—state Foir (20th-Fox) 250 

Colony Art Block Tights (Magno) 275 

Continentol Art—Two Women (Embassy), re- 

Heights Art—Through o Gloss Dorkly 

(jonusl, 2nJ ivk 1/5 

HippcdronK- - Moon Pilot (BV) 250 

Ohio—^West Side Story (UA), 8th wk 175 —^ jv _, , -, 

Poloct^-Judgment ot Nuremberg (UA), 8th wk. 150 

^»i,jkn " ^ 

State—Sweet Bird ot Youth (MGM), 3rd wk. ..160 ^» C V '^'-^^>* » 

^^' '° 

Hyde"pa"k— Bieokô?t°T'TXni^TpaVa^^ 

location here. President Woodrow R. CINCINNATI — Approximately 25,000 

' 

3rd wk 150 

, Praught announced, and consolidating its movie patrons voted in the local Academy 

": PaiacÂn"Fo''ii'°Dol'^n^'(MGM)'2ndwk' :::'^85 accounting wath that of Balaban & Katz, Award contest which was sponsored by 41 

Twin Drive-in— Karote, the Hand of Death (SR) ^ ^ 80 another AB-PT affiliate, at Chicago. theatres in cooperation with WKRC-TV, 

Valley—West Side story (UA), 4th wk 175 

Eugene F. Wellings, head of the account- with three winners receiving handsome 

ing department, w-ill be transfeiTCd to the prizes when their names were di-awn on 

M » n ^-t Firct Riin= combined operation in Chicago, effective the WKRC-TV Jane Lynn show. 

Most uetroit rirstnuns 

^,^^^^^ ^^^ ^^ ^^^^.^ ^^^.^ ^^^^^^ ^^.^ ^^^^^ ^^^^^^ ^^^ 

S>hp During Dull Week rj^^ ^j-,,^ general offices, located in the week. The Academy Award winner, "West 

DETROIT—The regular first runs just Mutual building about two decades, wUl be side Story," at the Valley leads the parade 

weren't doing anticipated business here, moved across Grand Circus Park, heart of of entertainment. Area viewers are lucky 

Honors of the week were divided between the Detroit rialto, to the fifth floor of the in that all award contenders are being 

the continuing roadshow of "West Side Madison Theatre building. This marks a played throughout, with a number of 

Story" at the Madison and a new art film return to the old location of UDT and the patrons retm-ning for another look-see at 

"Black Tights" at the Ti-aiis-Lux Ki-im. predecessor, the King-Trendle circuit of- their favorites. 

Adams— All Foil Down (MGM), 2r>d wk 50 fices of some 40 years ago. The building is Two new fUms that bowed In this week 

''°2;;^^wk°"*''''^' '^".''' ''""*''°*'.°.'.'^.".".' 100 operated by UDT under lease from St. ai-e being received enthusiastically. "La 

Grand Circus—The Children's Hour (UA)','4th"wk. 105 Luke's Church Home, and houses the cir- Belle Americaine" at the art Esquire and 

Mer1lu?y—sêet^Bird\*rWu^th''(MQVA*Srdwk.''30 cuifs principal roadshow house, recently "Moon Pilot" at the Keith, and along with 

Michigan^Pinocchio (BV), reissue, 3rd' wk. ...'.115 remodeled for that purpose. The new all the holdovers are tying up a bright and 

^°Th^^cT° ua")" 2nd Tk'''.^'.''^. "'°'.*: ^*'.^. .""^^"iio quarters are currently being remodeled for varied entertaiiunent program for the pre- 

Trans-Lux Krim'—Black Tights (Magna) 150 occupancy, expected to Start about June 1, Easter week. 

and the front of the buUding itself is imder por an added zip, all spook lovers were 

scaffolding for a general facelifting. thrilled with their special brand of grue- 

T'WO AirerS, 3 Theatres some fun at a number of theatres Friday 

Are Sold in Michigan Booth Local 735 Elects SmonstratS of ''kZTTZ ''^ 

DETROIT—The sale of five theatres, in- DETROIT — Richard Rank has been Drive-In by national champion, Jim Wax, 

eluding two drive-ins, to new owners was elected president of the projectionists Local and a local instructor, in connection with 

amiounced by William Clark of Clark The- 735, whose jmisdiction generally covers the Twin's "Karate, the Hand of Death." 

atre Service, who is taking over the buying the southeastern Michigan area north of 

and booking of films for all five. The new Detroit, including part of the metropolitan IV/r^-jp ^rtrrnale DleS 

owners and their acquisitions are: Skyway suburban area. The other new officers are ^ iUlie OfUiiyic a-/ico 

at Corunna, formerly operated by Arthur Ralph Brough, vice-president: Roy Suck- DETROIT—Marie Spangle, active with 

Rice: Han-y Greenbaum, Nortown Theatre. ling, business representative: Norm Pingel, her husband Frank R. in the operation of 

Flint from Ed Johnson: Elgin Yerrick, secretary, and George Konath. treasurer. theatres at Utica, Mich., for about 30 

Seaway at Algonac, from Robert Vickrey; years, died from a heart attack. They 

Keith Mus.ser, Strand at Alma, recently DETROIT—John Dembek, head of Dem- formerly had the Capitol, but built the new 

rebuilt following a fire bv A. Carl Schmidt, bek Theatre Service, spoke Monday 1I61 in Deluxe about a dozen years ago and have 

and Harrison Jackson, Elite, Laingsburg, Utica, Mich., at the St. Lawrence School run it since. Son Richard Spangle operates 

from Gale Farr on "The Merits of Censorship." the Brooklyn Theatre at Brooklyn. Mich. 

BOXOFFICE April 23, 1962 ME-1

, . "Judgment 

23 

. . Othenvise 

. . They 

. . Mary 

. . On 

. . James 

! 

. . . Sam 

. . Ftowland 

. . Linda 

. . George 

. . Warner 

CLEVELAND 

glair Mooney of Cooperative Theatres has 

taken over the booking and buying of 

films for three more theatres, the Palace 

and State in Youngstown and the Ottawa 

Drive-In at Port Clinton. 

Variety Tent 6 will pay tribute to Bill 

Nesl, a director of Ohio Boystown, the 

tent's permanent charity, at a testimonial 

dinner Tuesday 1 

1 to which the auxiliary 

has been invited. Saturday i28i another 

major Variety night will be enjoyed in the 

clubrooms when the Dixieland Jamboree, 

an orchestra that plays for fun and makes 

more jazz music than most bands which 

charge, will heat up the atmosphere. It 

will be a big night. A part of both nights 

proceeds will go to Ohio Boystown. 

The Jack Soggs of MGM have just returned 

from Florida. Ditto for the Sanford 

Leavitts . at Nuremberg," 

after a ten-week run, three-a-day and no 

reserved seats, ends its run in the Palace 

here April 30. The successor has not been 

named by Manager Max Mink . . . "West 

Side Stor>'" sw'ings along well, with its 

many Oscai-s boosting it in its i-un in 

Loew's Ohio. 

Hit of the week here is "Black Tights" 

but don't experiment too far uiiless yours is 

an art theatre . grab "State 

Pair" or "Sweet Bird of Youth," the latter 

still pulling here after three weeks. That 

Geraldine Page! . still beef here 

about the way English as she is spoke, refusing 

to accept even the slightest tinge of 

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THE BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

1016 Fox Building 

2108 Payne Av*. 

Detroit, Mich 

Cleveland. Ohio. 

the London accent. The result: "Tlie Day 

the World Caught Fire," that superb 

science-fiction and n ewspaper melodrama, 

just didn't make it, and what a movie it is 

The ceilings are being low'ered in some of 

the halls of the Film Building by Leroy 

Kendis, owner. Won't be long before he has 

a new building at East 21st street and 

Payne avenue. Northeast. 

Bud Rose, AA exchange head, has 

checked with trainer Bill Cumler of Central 

YMCA on its new heart rebuilding exercise 

program and as soon as he gets the go-sign 

from his medico, he will begin the program 

which has rebuilt a score of hearts which 

seemed hopeless from the outset: that is, 

hopele.ss to the patient. Central Y still has 

these men, who never thought they would 

be more than invalids but are now i-unning 

a mile, even two miles, and feeling better 

than they ever did before in their adult 

lives. 

Out of ten first-run pictures this week, 

seven are holding over and in the face of 

the belated spring . Oscar Night, the 

Variety Club tossed its usual party, passing 

out ballots for the members to put down 

the list of films and personalities they 

thought would be winners. Don't guess. 

The winners were Chief Barker Leonard 

and Mrs. Mishkind. There could be no 

beef about copying because they were at 

the opposite ends of the room, so the 

crowd had to fall back on extrasensoiT 

perception to explain the coincidence. 

Tony Reinman is resigning from United 

Artists as of April 27 and will be replaced 

by Yaro Miller as office manager and head 

booker. Miller is now vacationing after 

having been with Warner Bros. 33 years. 

UA reports excellent increase in bookings 

for "West Side Story"—esf)ecially for good 

openings in Youngstown and Toledo. UA 

also reports good news on the reissue combination 

of "Thunder Road" and "The Big 

Country," mostly on the basis of the title 

.song of "Thunder Road." 

Rosemary Kenski, booking clerk at 

Warner Bros., began her "vacation-rest" as 

part of the Warner Bros. countiTWide retrenchment 

. Lou Weaver, in protest 

against all fonns of retrenchment, is 

wearing her first cold in a year and her 

first this year. She reports to WB society 

that the blue pigeon. Jack jr.. now has two 

promised relatives—two new blue pigeon 

eggs. 

Ruth Gardinier of Cooperative Theatres, 

who has been wearing her arm in a sling 

since she took to the ice on a day late last 

winter, finally chickened and consulted a 

bone specialist. He discovered a "couple 

of dislocated bones in her wrist." put them 

in place and now everytliing is okay witli 

Ruth and her arm . Levitt attended 

a Buena Vista district meeting in 

New York recently with Ted Levy, district 

manager of Buena Vista. 

One pleased theatre owner is Mrs. Jack 

O'Connell of the Royal and Loop theatres 

in Toledo at "Mimi's Party." held at the 

Tivoli restaurant for the benefit of tlic Will 

Rogers Memorial Hospital. Mrs. O'Connell 

and a friend w-ere joined by Jeffrey Lynn 

as they were being photographed. Result: 

Very Glamorous Picture. 

Fred C. Lentz, formerly of the Miracle 

Mile Drive-In. Toledo, now owns and operates 

the Capitol and Van Del drive-ins at 

Delphos, and the Wapa at Wapakoneta. 

Syd Friedman's All-Star theatrical agency 

is staging the preliminaries of the Miss 

Universe tryouts in this area. The first was 

held in the Gallon Theatre, Gallon, and 

the next will be May 1 in the Brrea Theatre, 

Berea and the Vine in Willoughby 

May 1 . . . Harold Henderson, manager at 

Paramount, was in Washington to attend a 

meeting of Paramount branch managers 

on product . Birk, 19, Pathe- 

America. got a ring last week—engagement 

ring, that is. The gold band will follow 

August 22 at 11 a.m. when she and Theocore 

Rossini of Philip Morris sales promotion 

will say yes in Holy Cross Church. 

Dorsey Brown, MGM salesman, away 

from early this year to April 4, has returned 

to see that the Jack Sogg Month 

is a success . Sawyer of Bowling 

Green of the Jack Armstrong circuit was in 

New York for obvious reasons—seeing 

shows . Rates and Judith Kreson 

said their marriage vows in All Saints 

Church in Masontown. Pa. . . . Jack Gaiser. 

office manager at Paramount, is spending 

all his free time with a dentist. He's now 

more hopeful of enjoying the corn season 

Reichblum. veteran East Liverpool 

exhibitor, is installing a complete and 

new air conditioning unit in his Columbiana 

Theatre . Bros. looks forward 

to the world premiere June 19 contest 

of "The Music Man" in Mason City, la. At 

that time the various bands will compete 

for a Hollywood trip. Ohio is represented by 

the Carrelton concert and marching band, 

chosen by WB to represent this state. 

Some "second generations" go right into 

the theatre business but that could not 

be expected of Andrea Osa Perry, daughter 

of Mr. and Mrs. Irving Perry. 12708 Woodside 

Ave. Besides Irving is a projectionist 

and has operated the machines in the one 

remaining screening room in 20th-Pox exchange. 

He flipped reels while she went to 

Shaw High School and took a thi-ee-year 

nursing course at Elizabeth Hospital. Cincinnati, 

becoming a graduate nurse last 

August. Then she decided she'd like to be 

an airline hostess, and so, she's a new 

stewardess on the American Airlines, getting 

her "wings" March 30—and is Irv 

ever up in the air. 

Closing in Granger, Wash. 

GRANGER, WASH.—The Granger Theatre 

has been closed for an indefinite period 

by Bill Carey, owner. 

ME-2 BOXOFFICE April 23. 1962

I'VE 

BROKEN ALL 

RECORDS at 

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DAVID FARRAR NOELLE ADAM • • SHIRLEY-ANN FIELD • ADAM FAITH 

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Telephone: PLazo 7-6980 • Sa/ej Director, IRVING SOCHIN 

CINCINNATI 

Ed Salzberg 

Screen Classics 

1632 Central Pkway. 

Cincinnati, Ohio 

CHerry 1-3671 

CLEVELAND

. . . Howie 

. . . Alan 

. . George 

. . Glen 

. . Stanley 

. . Frank 

. . Bob 

. . Following 

. . Forrest 

. . Roy 

. . Two 

. . Albert 

! 

. . Eric 

. . G. 

DETROIT 

êtroit theatres continued their traditional 

cooperation with church organizations 

and opened their doors for Good Friday 

services, generally for three hours starting 

at noon. This public .senice has been offered 

by principal downtown and neighborhood 

theatres here for four decades. Among 

theatres holding such services were the 

Pox, Fisher, Cass, Michigan, Riviera, 

Lincoln, Woods, Redford and United 

Artists, some sponsored by the Council of 

Churches, some by groups of churches, or 

individual churches. 

Sandra Hatler. formerly with United Detroit 

as a cashier for several years, is newassistant 

manager at the Trans-Lux Krim, 

succeeding Denis Lanfear, who has returned 

to Highland Park Junior College 

T. Forbes, son of the late Ernie 

Forbes who operated a theatre supply business 

here for decades, has opened a restaurant 

on the west side at 15629 Schoolcraft 

Ave. near Greenfield road, called the 

Chili Hut. 

Floyd Chrysler is taking over the buying 

of film for John M. Gay's Midway at 

Davison . , . Ralph Brown and Bob Moyer 

"off-nights". 


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Detroit 8, Mich. Nights-UN 3-U68 

have closed the Sun at Vicksbm'g . , , Mr. 

and Mrs. Albert Ingalls are taking over the 

Dawn at Flushing, formerly operated by 

Ed Dalton ... Ed Johnson has dropped the 

art policy for the Westown at Bay City, 

and gone to two-day operation . . . F/ieda 

Rigby, secretaiT to Joseph P. Uvick, Flint 

exhibitor and Detroit barrister, celebrated 

her "Jack Benny birthday." Earl Gild of 

the same office has become a grandfather 

for the first time. The new'comer is T. R 

'for Thomas Robert) Gild. 

. . . Walter 

. 

Al Champag:ne, head booker at 20th-Fox, 

was feted at an office party to mark his 

retirement after .some 36 years with the 

company. Al, who formerly was an auditor 

for Fox. will be 65 in November. Booker 

Eileen Bresnahan was named to succeed 

him . McNabb. 20th-Fox manager, 

was in New York for the Skouras 

drive and testimonial dinner 

Corey, Universal booker, was called to 

Nashville and Memphis by the death of his 

brother Malinowski, salesman 

for National Screen Service, is recovering 

from a bite on the hand—received from a 

dead fish in his refrigerator 

Dick Sloan has booked U-I's "That 

Touch of Mink" to open in June at the 

Mercury . Jones, Buena Vista 

manager, took off for New York for a home 

office meeting . Predley of the U.S. 

23 Drive-In at Flint was in town booking 

films . . . J. W. Servies. vice-president of 

National Theatre Supply, conferred with 

Manager Clarence E. Williamson . . . Barrie 

Chase, w-ho appears in Universal's "Cape 

Pear," wâs due here . Detroiters 

shared in the Academy Awards for "Pro,iect 

Hope," doemnentai-y short winner—Bob 

Considine as narrator and Ralph C. Charbcnau 

as project supervisor . H. 

Rose, managing director of the Trans-Lux 

Krim. and his bride returned from a short 

honeymoon in Canada to his home at Troy 

Liebman. Perndale exhibitor, was 

intrigued into membership in the unique 

PWP— "Parents Without Partners," reports 

Jane Schermerhorn. 

More changes: John Dembeck is taking 

over film buying for Garth Thick's Bogar 

at Marshall . the death of 

John B. Vallier. Mrs. Vallier is taking over 

operation of the St. Ignace Theatre at St. 

Ignace—only Detroit exchange territory 

house in the Upper Peninsula—Three 

houses are switching to Friday through 

Sunday operation onl.v—the Holl.v^vood at 

Petoskey, operated by Harry Levinson: the 

Kearsley in Flint, operated by Albert Dezel, 

and the Star at Hesperie, operated by Edwin 

and Doris Langley . Dezel has 

taken over the Franklin, fomierly operated 

by Svetislav Milovanovich, and renamed it 

the Guild . Martin's Sun at 

Marion has been demolished . W. O'- 

Boyle has closed the Gem at Cassopolis. 

lATSE Local 735 Notes—Earl Natzcl. 

projectionst at the Miracle Mile in Pontiac. 

vacationed in Florida with his wife this 

.season . May has transferred from 

the Delux Theatre booth in Utica out to 

the Hills Theatre in Rochester, with Sam 

Kinsota filling in at the Delux . , . Henry 

Harrison, member of this southeastern 

Michigan local, has .joined the Altec Service 

organization and moved down to 

Youngstown. Ohio . Suckling has 

been on the road showing films for Ford 

Motor Co. on the new compact car. His 

last port of call was Hawaii— that's work? 

Fred Sweet Is an Officer 

Of City Beautiful Group 

DETROIT—Fred Sweet, managing director 

of 111 Tt Iriiews Theatre, has been 

elected first vice- 

IJ r e s i d e n t of the 

Mayor's Committee to 

Keep Dct'-oit Beautiful, 

a semiofficial 

arm of the city administration 

coordinating 

the actirities 

of some 1.500 block 

clubs and neighborhood 

groups. He has 

been on the board for 

the past two years 

Fred Sweet ^''"i chairman of the 

theatre subcommittee. 

Welcoming the election, Gladys Smith, 

committee president, said "Like many committees 

of our nature, most of oiu' volunteers 

are women. To have a man of Mr. 

Sweet's experience in both business and 

community projects will be of incalculable 

value to us." 

Sweet, 18 years with Telenews, is also 

.secretary and chairman of the speakers 

bureau of Allied Theatres of Michigan: 

chairman of the theatre committee for 

Armed Forces Week, and a director of the 

Variety Club of Detroit, 

Detroit 'Women' Delay 

Due to Censor Troubles 

DETROIT — Booking of the Academy 

Award winning "Two Women" is being 

held up by one of the first open fights over 

censorship of a specific film in the city in 

years. 

The film has been sought for the firstrun 

Adams Theatre, operated by the Balaban 

interests, as well as by other theatres. 

It was re\iewed by the police censor bureau 

as usual for all pictures for local exhibition, 

and six scenes were ordered to be cut, according 

to Sander M. Levine. attorney for 

the distributor. Embassy Pictures. Personal 

appeal was made to police commissioner 

George Edwards, who indicated he 

would be able to reriew the film personally, 

in about two weeks, and would have 

authority to reverse the cen.sor's ruling. 

The issue has been referred back to 

Elphraim London. New York counsel for 

Embassy, for deci-sion as to whether to play 

the picture here with the six cuts ordered 

by the censor or to decline to make the 

cuts, which would mean either excluding it 

from Detroit exhibition or fighting the 

issue by appropriate legal means. 

Meanwhile the demand for the picture 

remains hot as a result of the Academy 

award to Sophia Loren. The picture was 

previou.^'y run at a suburban art theatre, 

the Studio North in Ferndale, without cuts. 

A 'Witch' Tradescreening 

DETROIT — A "Burn. Witch. Burn" 

screening at the Fox Theatre screening 

room by Jack Zide of Allied Film Exchange 

was attended by some 40 exhibitors. Milt 

Morit^, publicity director of AIP, was here 

for the event, which included a special 

preview of future releases which was exceptionally 

well received. Following the 

screenirig, the guests adjourned to Variety 

Clubrooms for cocktails. 

ME-4 BOXOFFICE April 23, 1962

— 

Town Helps Restore 

Snow-Ruined Theatre 

DETROIT—When the Sun Thoatrc at 

Marion collapsed because of lieavy snows 

on the roof a few months ago. the community 

decided that the theatre was a 

life and that steps should 

valued part of its 

be taken to restore it. 

Harry Ellis and his wife, who owned the 

building, report: "We are coming right 

along with repairs, thanks to the good 

people who have helped—and still are 

helping. Pour construction worker, temporarily 

laid off, put in four days a week 

until they were recalled to their own jobs. 

"The Chamber of Commerce kicked in 

with $500. Neighbors collected anotlier $91. 

We still have about 300 scats left and the 

people would like to get open if at all possible 

by Easter weekend. We lost approximately 

2,000 feet of roof and ceiling and 

about 900 feet of sidewall. It will be good 

to see the latter back up again." 

The Chamber of Commerce produced a 

Moliere comedy with an all-male cast in 

the high school gymnasium and netted 

over $300 for reconstruction. The Kiwanis 

Club donated $25 to the cause. 

The population of Marion is listed at 879. 

Clive R. Waxman of Independent Exhibitors 

Theatre Service, film buyer for the 

Sun, comments: "The challenge of neighborliness 

still exists in the small towns 

and the theatre need not die as long as 

people like those in Marion choose to keep 

it alive. There must be a sense of satisfaction 

for the exhibitors, to know the community 

appreciates the many, many years 

of hard work, sometimes with very little 

financial return, they have put in to keep 

the theatre open through all seasons, good 

and bad weather, to serve the people who 

now are acknowledging in a concrete way 

their gratitude." 

More evidence that there is new life in 

small-tow-n theatre business than many 

observers have recently felt possible came 

in from upstate. At Fennville (population 

6391 the 215-seat Our Theatre, dark since 

June 1959, was to be opened April 15 by Mr. 

and Mrs. Aaron Plummer. Buying and 

booking will be handled by Clive R. Waxman 

of Independent Exhibitors Theatre 

Service. 

The Our was closed nearly three years 

ago by Mi-s. Clifford E. Smith following 

the death of her husband, who had operated 

it for a number of years. 

UDT First Runs Adopt 

$1 Junior Admissions 

DETROIT—A Junior admission price 

$1 has been established at four downtown 

first runs operated by United Detroit Theatres, 

effective at all times except for roadshowings. 

The change was made in response 

to letters from school representatives 

and others who long have advocated 

special teenager adniissions. 

Adult admissions vary at the four first 

runs from $1.25 to 4 and 5 p.m., to $1.49 

and $1.80 evenings. Children's tickets are 

50 and 60 cents, depending on the theatre. 

Adopting the Junior .schedule are the 

Michigan, Palms, Grand Circus and 

Madison. 

Sp)ecial admissions for teenagers have 

been discus.sed in this city for 15 years. 

of 

School, College Film Competition 

On Increase, Exhibitors Report 

DETROIT— Competition for exhibitors by 

"educational, nonprofit iiistitutions" charging 

admission for 35mm features has been 

reported from two Michigan towns within 

a week, while Columbus, Ohio, exhibitors 

are confronted with the competition of 

nickel lunch hour movies at 24 of the city's 

25 junior and senior high schools. 

Carl Schmidt, Alma, found himself in 

the unique position of not only facing 

16mm competition on the product he had 

on his own screen, but with the smaller 

film going at a higher price to boot and 

Schmidt having to deal with a picket line 

charging his house with being unfair to 

16mm, with the police called out to disperse 

the pickets. 

REBUILT STRAND THEATRE 

Schmidt, who recently rebuilt and reopened 

the Strand following a fire, decided 

to offer a get-acquainted week to 

local patrons and invited all to come at 35 

cents admission Monday through Thursday. 

The picture offered the first two 

days was Columbia's "The Mouse That 

Roared," an import released in the U.S. in 

November 1959. 

But he was surprised to leam that the 

same picture had been booked in 16mm by 

Alma College, to play day-and-date with 

the theatre version. The college showing 

had a 75 cent admission—and a group of 

pickets promptly appeared at the theatre 

to protest by signs that this was unfair 

competition with an "educational, nonprofit 

institution." Police were called and 

persuaded the pickets to depart without 

further incident. 

The question of how the tmique coincidental 

snafu in bookings occurred has not 

been detennined. 

ADVERTISED 'PARENT TRAP' 

In Caledonia, a presumably unauthorized 

16mm showing of "The Parent Trap" 

turned out to be based on a regular 35mm 

print, according to the Allied Theatres of 

Michigan office here, w-hich investigated 

reports by upstate exhibitors that a screening 

of the Buena Vista feature had been 

held in the Caledonia High School, after 

being advertised to the public in the Caledonia 

paper with an admission charge. 

The Allied Theatres' investigation found 

that this feature had not yet been released 

by Buena Vista in 16mm foiTn. Further 

checkup indicated the screening was 

using a 35mm print, the source of which 

has not yet been detennined. 

Information was turned over entirely to 

the home office legal staff for appropriate 

action by Prank Jones, Buena Vista 

manager. 

The Caledonia experience proved a distinct 

variation on the recent concern of 

the industry with unauthorized screenings 

of 16mm films in competition with 35mm 

theatres. 

In Columbus. Ohio, Hollywood product 

of fairly recent vintage is being shown at 

noon at eight of the nine senior high 

schools and all 16 of the junior high 

schools. North High School is the sole exception 

among the senior high schools. 

One-fifth of each feature is shown each 

day for five days at a charge of five cents 

per student per day. 

A survey revealed that these programs 

are shown to a ijolential audience of 10,000 

students in the senior highs and to over 

19,000 in the junior high schools. These 

are the figures given by the Columbus 

Board of Education. 

"Gigi," a film rated as for adults by the 

local Intcrfaith Committee for Better Entertainment, 

was shown at one of the senior 

high schools. 

The list includes The Bridges at Toko-Ri, 

A Private's Affair, Black Widow, Because 

They're Young, Bombers B-29, Show Boat, 

Riders to the Sky, King Solomon's Mines, 

Mr. Deeds Goes to Town, Captain Blood, 

Swiss Family Robinson, The 7th Voyage of 

Sinbad, Lovely to Look At, Black Shield of 

Palworth, On the Threshold of Space, 

Destination Tokyo. 

Toledo Mimes Stages 

Benefit Fashion Show 

TOLEDO, OHIO—The Mimes, auxiliary 

of the Toledo Theatre Managers Ass'n, 

presented a Spring Dreams fashion show 

and tea at the Tivoli as a benefit for the 

Will Rogers Memorial Hospital fund. More 

than 200 men and women viewed the many 

fashions furnished by the Ruth Reynolds 

Villa

Moe 

. . Walter 

. . 

. . Ruth 

. . Etta 

. . Margaret 

. . TOC 

CINCINNATI 

Cpring has given the "go-ahead" sign for 

area drive-ins and a number of exhibitors 

of drive-ins and bookers were 

noted on Pilmrow last week, including Ted 

Crist, Spencerville : Potasky, Dayton: 

Charles Scott, Vevay, Ind.: William Goldcamp. 

Portsmouth, and Harley Bennett, 

Circleville. 

Also in were William B. Cain. Paintsville. 

Ky.: Frank Allara, Matcwan. W. Va.: William 

Clegg and Pi-ed Krimm. Dayton; 

Harry Wheeler. Gallipolis. and Jack Needham. 

Columbus. Also in were Sal Gandia, 

MGM auditor, and Peter F. Rosian. U-I 

regional sales manager. Jack Pinberg. UA 

manager, was in Cleveland, and Murray 

Baker, district manager for Continental 

Distributing, was in Louisville and Lexington. 

Ky. 

Joe Joseph has bought the Mur and 

. 

Starlight Drive-In, Parkersburg. W. Va.. 

from Charles Sugarman S. 

Lewis has converted his Palace Theatre. 

Hyden. Ky.. into a bowling alley . . James 

. 

A. Conn, manager. National Theatre Supply, 

is convalescing nicely from major surgery 

at Jewish HosjDital . . . HartT Sheeran. 

MGM assistant manager, is in St. Francis 

Hospital for observation. 

Marie Donelson Teetor of Screen Classics, 

who ts a member of the Twin Drivc- 

In bowling team, has received a cigaret 

li hter as a trophy for bowling over 200 

Joe Alexander. Albee manager, who 

. 

has 

booked a travel series for Mondays only, is 

quite pleased with the patron response on 

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the first two of the series . . . Employes of 

Allied Artists have joined Local F-37. 

Filmrow extends its sympathy to William 

Bums. WB booker, upon the death of his 

father . Slone is a new stenographer 

at Columbia . Woodruff, 

head booker. Columbia, spent a weekend 

with relatives at Bellefontaine. 

.Sharon Atlenbach is the new booker's 

clerk at 20th-Fox. replacing Carroll Emcrick, 

who resigned bccau.se of illne.ss in her 

family . Kuhlman. secretary to 

A. H. Duren. WB manager, is convale.scing 

at home after surgery . is booking 

and buying for the Family Drive-In 

at Somerset. Ky., owned by Ben Johnson, 

and the Fiesta. Chillicothe, owned by Edward 

Payne. 

John Kenny TEC Manager 

DETROIT—John Keimy. salesman for 

National Theatre Supply Co. for several 

years, has been appointed Theatre Equipment 

Co. manager. Bill Esperti jr.. swing 

shift projectionist and son of the boothman 

at the Grand Circus Theatre, has 

joined TEC as salesman. Howie Forbes, 

formerly with TEC. son of the late Ernie 

Forbes who operated Forbes Theatre Supply 

here for many years, is joimng the sales 

staff of National Theatre Supply. 

A No on Legal Bingo 

DETROIT—A proposal to legalize bingo 

games by fraternal and charitable organizations 

was defeated. 91 to 25, by the 

Michigan Constitutional Convention. Michigan 

exhibitors and several church groups 

have battled to keep bingo out of the state, 

arguing that if it's legalized at all it should 

also be legal in theatres. 

To Film 'Hissssssssi' 

HOLLYWOOD — "Hisss.s!5sss," a farce 

comedy murder trial yarn, has been scheduled 

for filming under the Gomer L. Jones 

Production banner, with William Free producing 

and directing. The original screenplay 

is by Marian Cooper and Free, and 

will be shot without a release. 

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Barkerettes at Detroit 

Give Hat Style Show 

DETROIT — Some 238 film folk and 

friends atteiided the fourth annual hat 

fashion show presented by the Variety 

Club Barkerettes at the Roostertail restaurant. 

Proceeds went to the club's growth 

and development center at Children's Hospital. 

Mrs. Louis Mitchell, president and 

cochairmen Mrs. Woodi'ow Fraught and 

Mrs. Jack Zide spoke briefly. Irving Groldberg, 

chief barker, spoke on Variety objectives. 

Fifty-three door prizes were 

awarded. Hats were modeled by Mrs. Irene 

Bien, Mrs. Carl Buermcle. Mrs. Mui'ray 

Hess, Mrs. Kenneth Brock, Mrs. William 

Clark, Mrs. Gil Green, Mrs. Jess Hillai-d 

and Mrs. Alden Smith. Mrs. James Wood 

W£is in charge of the attractive table 

decorations. 

Tent Five celebrated Academy Award 

Night with a special party at the remodeled 

clubrooms in the Tuller Hotel. A feature 

of the evening was an Oscar Sweepstakes. 

Frederic Schader Was 

Publicist at Detroit 

DETROIT—The recent death of Frederic 

Schader, 76. in New York, marked the passing 

of one of Detroit's best known showmen 

for many years. He was director of 

publicity for the Pox Theatre when the 

6,000-seat house made show hLstory with 

its elaborate stage shows and numerous 

experimental policies during the depression 

period, with the job of exploitation being 

handled by Schader. 

For years he was a leader in the Detroit 

Variety Club, including the arrangements 

for the only national convention ever held 

here, was publicity director for the Michigan 

state fair, the Detroit automobile 

show, and many other projects, including 

roadshow motion pictures and legitimate 

productions. 

His wife, the former Rachel Daly, 

sun-ives. 

MP Council Elects 

DETROIT—Mrs. Earl SeUstad has been 

elected president of the Greater Detroit 

Motion Picture Couiicil. Other new officers 

are Mrs. Raymond Kanagur, first vicepresident: 

Mrs. H. J. Farwell. second vicepresident: 

Mrs. James W. Reid. recording 

secretary: Mrs. Dale Lueck, corresponding 

secretary, and Mrs. Fred Jordan, treasurer. 

The speaker at the annual election meeting 

was Mrs. NeLson Lashley jr. of Upper 

Darby. Pa., president of the National 

Federation of Motion Picture Councils. 

News Ad to Exhibitors 

DETROIT—The Detroit News is using its 

own advertising columns to reach local exhibitors, 

a potential market of about 150 

people out of the 4,000.000 in the metropolitan 

area—and further reduced by the 

fact that most of these are regular News 

clients aynway. A one-inch insertion is 

placed right on the amusement page in 

between regular tlieatre display advertising, 

stressing the message. "More people go 

to your theatre when you adverti.se in the 

Passing Show with Sunday's News." 

World-famed novelist Agatha Christie is 

writing the screenplay for "Bleak House" 

for MGM release. 

ME-6 BOXOFFICE April 23, 1962

. . . HeiTnan 

. . . The 

. . 

All Ohio Bingo Is 

Declared Illegal 

COLUMBUS—-There is nolliiiig in the 

state law that legalizes the playing of bingo 

for charitable or other purposes, said Attorney-General 

Mark McElroy. candidate 

for the Democratic nomination for governor 

in the May primaries. 

McElroy pointed out, however, that 

charitable bingo has never been tested in 

the Ohio Supreme Court. McElroy made 

his statement after it was brou'jht to his 

attention by new.spaper articles that bingo 

is reportedly being sponsored by church 

and fraternal organizations in several Ohio 

counties, some in the Columbus area. 

McElroy said he has "no personal 

knowledge of bin^jo beinv played anywhere 

in the state." He added that "there have 

been legislative attempts in the past to 

legalize charity bingo, but they have never 

been successful." 

"The game of bingo when played for 

consideration and prize is a lottery and as 

such it is prohibited in this state," Mc- 

Elroy said. The attorney-general pointed 

out that enforcement of Ohio's gambling 

laws is a local matter and that his office 

has no jurisdiction in this area. He said 

that the only time the attorney-general can 

step into a criminal matter, including 

gambling, is if the governor directs him to 

do so. 

Miami County Bingo Games 

Closed by Sherili's Order 

COLUMBUS — All charity bingo games 

have beei^ ordered shut down in Maami 

County while charity bingo will continue 

in Lorain mitil there is a legal ruling from 

the city solicitor. These actions came in 

the wake of an opinion by attorney general 

Mark McElroy that charity as well as commercial 

bingo games are illegal. McElroy 

is a candidate for the Democratic nomination 

for governor in the May 8 primary. 

Sheriff Robert Henning of Miami County 

ordered the closing of about 20 bingo 

games. He said the games were operated 

mostly in church, civic and fraternal organizations. 

In Lorain, the mayor's audit 

committee for social games agreed that a 

city ordinance peiTnits the games to operate. 

The ordinance allows 14 churches, 

\'eteran, social and fraternal groups to 

operate bingo in any form in the city of 

Lorain. However, a ruling is being sought 

from the city solicitor to clarify the 

situation. 

Paramount Acts to Step 

Up Sludio Space Rentals 

HOLLYWOOD—Paramount studio head 

Jack Karp has appointed Y. Prank Freeman 

to head a special facilities division to 

coordinate, direct and generally supervise 

management of rentals for outside pictures, 

theatrical and TV, in which Paramount has 

no financial or distribution interest. Such 

activity will in no way interfere with or 

interrupt Paramount's own theatrical production. 

Karp emphasized. 

The new division is a result of growing 

demands for studio space in Hollywood. 

Karp stated, together with pressures 

brought on by accelerated need by independent 

production companies for professional 

and technical know-how. 

Struck Columbus House 

Is Shaken by Bomb 

COLUMBUS--ShowMigs of "El Cid" at 

Hunt's Cinestage here were not affected by 

an off-hour bomb blast which .shattered 

nearly three dozen windows in the building 

and tore a three-foot hole in a portion of 

the roof of the building which houses the 

theatre. 

The explosion ocurred after the Saturday 

night i7i show and no one was injured. 

Firemen said damage was minor. 

Marion Fitch, manager, said the last employes 

left the theatre about 25 minutes 

before the 12:15 a.m. blast. Police said the 

bomb probably was to.ssed from the alley at 

the side of the building. 

FBI agents, police and fire investigators 

are examining bits of the bomb for clues. 

Pitch said the bomb could have done considerable 

damage had it landed four feet 

farther on the roof, next to the projection 

booth. 

The theatre has been struck by the projectionists 

Local 386 since March 3. Disagreement 

is over wages and working 

hours. 

Making his screen debut in Columbia's 

"Bye, Bye Birdie," Jesse Pearson will portray 

Conrad Birdie. 

COLUMBUS 

Tânager Ed McGlone of RKO Palace 

sneak-iireviewed "Moon Pilot," due to 

open .soon at the West Broad street theatre 

Hunt, owner of Hunt's Cine- 

Stage, announced that the Academy 

Award-winning "West Side Story" will 

follow "El Cid," now in a second month at 

the CincStage. 

Frank Yassenoff's Main Theatre is 

scheduled to show "The Children's Hour" 

In-Town Auto Theatre and Linden 

Air Drive-In are scheduled to open "The 

Private Life of Hitler" which stars Richard 

Basehart, native of Zanesville, Ohio . 

Stage and .screen comedian Alan Young is 

scheduled to appear in person in the Kenley 

Players' production of "Brigadoon" at 

Veterans Memorial the week of June 26. 

Lou Sher's Bexley and World art theatre 

have booked the Academy Awardwinning 

"Through a Glass Darkly," the 

Ingmar Bergman feature. 

HOLLYWOOD—Due to failure to reach 

amicable financial terms, negotiations between 

Jess Oppenheimer and Warner Bros, 

head Jack L. Warner regarding the producer 

joining Warners as a television and 

movie producer have been terminated. 

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BOXOFFICE April 23, 1962 ME-7

! 

. 

Now is the time for all good men 

to listen to the voice of patriotism! 

Many companies have the Treasury Payroll 

Saving Plan. Some don't promote it 

enough! They don't realize how the plan 

works for our country ... and for them. 

For example, it strengthens local buying 

power. Itprovidesahard-to-beatemployee 

benefit program. It acts as an economic 

insurance policy. Fill in the coupon and 

get easy-to-use promotion ideas that work 

Treasury Department 

U.S. Savings Bonds Division 

Washington 25, D.C. 

We w/ould like to promote the Payroll Savings Plan 

among our employees. Please send us your proven program. 

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We don't have the plan yet. 

Please send complete facts today' 

The U.S. Government does not pay for this advertisement. The Treasury Department thanks, for their patriotism, The Advertising Council and this magazine. 

BOXOFFICE 

ME-8 BOXOFFICE April 23. 1962

— 

— 

— 

Connecticut Cinema 

Buys Hartford Lenox 

Awards Give Nice Lift 

To 3 Hartford Playdates 

HARTFORD—Academy Award winners 

"West Side Story." "Two Women" and 

HARTFORD—Connecticut Cinema is in 

an expansion mood. 

The local theatre-operating concern. 

listing Ernest A. Grecula as principal 

spokesman, acquired the 850-seat Art 

Cinema. Hartford, from the Park St. Investment 

Co. interests some weeks ago, for 

an undisclosed sum. The latest move finds 

Connecticut Cinema taking over Park St. 

Investment's 850-seat Lenox, a subsequentrun 

theatre in Hartford, for an undisclosed 

sum. 

A first-run art film policy will be continued 

at the Art Cinema; the Lenox's futui'e 

plans are yet to be deteiTnined by Connecticut 

Cinema. 

Lockwood & Gordon Enterprises had 

been operating both the Art Cinema and 

Lenox. L&G is still very much in the Hartford 

picture, operating the Central, Cinerama, 

Lyric, Plaza. Cine Webb theatres and 

the East Hartford and East Windsor driveins. 

"Through a Glass Darkly," were the boxoffice 

pace-setters in Connecticut's capital 

city. 

Allen—The Premature Burial (AlP); Siege 

of Sidney Street ;SR) 90 

Art Cinema Night Affair (President); Bock 

Streets of Poris (President) 85 

Cine Webb Through a Gloss 65 

Darkly (Jonus) . . . . 1 

Cinerama Seven Wonders of the World 

[Cinerama), 

M. Loew 5—Walk 

3rd wk 

on 

130 

E. the Wild Side 

(Col), 3rd wk 90 

Loews Palace Two Women (Embassy); The 

Guns of Navorone (Col), revivals, 2nd wk. ..115 

Loew's 

Svreet Bird of Youth (MGM), 

Poll 

2nd wk 1 2C 

Rivoli Stello (Atlantic); That Noughty Girl 

(Atlantic), revivals 100 

Strand ^West Side Story (UA) 145 

'West Side Story' Makes 

175 Bow in New Haven 

NEW HAVEN—UA's "West Side 

Story," 

at the Whalley, was the local leader. 

Loew's College Sweet Bird of Youth (MGM), 

2nd wk 130 

Paramount The Four Horsemen of the 

Apocalypse (MGM), 2nd wk 115 

Roger Sherman Splendor in the Grass (WB); 

Fanny (WB), revivals 105 

Whalley-West Side Story (UA) 175 

First-Run Policy Again 

At Hartford Meadows 

HARTFORD—Smith Management Co., 

owner-operator of the Meadows Drive-In, 

largest outdoor theatre in Connecticut 

i2,070-car capacity), slated the resumption 

of a first-run policy for April 18 with the 

Connecticut debut that evening of Paramount's 

"The Man Who Shot Liberty 

Valance." 

Advance promotion included an interview 

by Hartford Times amusements editorcolumnist 

Allen M. Widem with actor 

James Stewart in Boston. 

Name Al Armon Manager 

HARTFORD — The Ftngu.son-Mc- 

Quecney-LaFlamme interests, operating 

the first-run Rivoli here, have named Albert 

Armon as house manager, succeeding 

Thomas McDonough, resigned. 

Young Connecticut Drive-in Assn 

Joins Long-Established MPTOC 

Boston Burlesque Casino 

Moving to Loew's Stuart 

BOSTON — The city's sole remaining 

burlesque theatre, which shows a double 

bill of films in addition to its stage show, is 

being forced from its hou.se on Hanover 

street in the ScoUay Square .section by 

demolition for an upcoming government 

center. The Ca.sino, which has been turned 

down by the city in its request to move to 

two film theatres, the Lancaster in the 

North Station area, and the National in the 

South End area, both owned by E. M. 

Loew, won approval from the city this 

week for a move to E. M. Loew's Stuart 

Theatre on lower Washington street, but 

ran into strong opposition. 

Boston's city censor, Richard J. Sinnott. 

who censors films, and is also chief of the 

city's licensing bureau, approved the 

transfer of the Casino Theatre license to 

the film theatre location after turning 

down the requests for removal to the other 

two theatres. However, the approval 

brought complaints from business establishments 

in the area and members of the 

Boston Redevelopment Authority. The 

New England Medical Center, with extensive 

holdings in the area, and recent purchaser 

of the Metropolitan and Wilbur 

theatres, is calling a meeting of its tnistees 

on the matter. 

College-Agers Increasing 

HARTFORD—Studies under way at the 

University of Connecticut bear out forecasts 

that the biggest changes in Connecticut 

population picture this decade will 

occur in the college-age brackets. A 50 per 

cent increase in the nmnber of state residents 

between 20 and 30 years old is indicated 

by 1970. A 49 per cent jump in the 

number of youngsters between the ages of 

10 and 20 is also anticipated. 

FOR WEST SIDE BENEFIT—Jack 

Sanson, Hartford manager for Stanley 

Warner, extends tickets to Connecticut 

Gov. John Dempsey prior to April 10 

opening of U.\'s "West Side Story." 

The opening night's proceeds went to 

local charities. 

HARTFORD—The two-year-old Connecticut 

Drive-In Theatres Ass'n has voted 

to join the long -existing 

Motion Picture 

Theatre Owners of 

The 

Connecticut. 

move brings 32 of 

C o n n e c t i c u t's 38 

drive-in theatres into 

the MPTOC fold. 

In other annual 

business meeting activity, 

the CDITA reelected 

Sperie P. 

Perakos. general 

Sperie Perakos manager of Perakos 

Theatre Associates, 

as president. Serving with him ai'e Bruno 

Weingarten. E. M. Loew's Norwich-New 

London Drive-In. Montville. vice-president; 

William Daugherty. Connecticut division 

manager, Lockwood & Gordon Enterprises, 

secretai-y, and William Sirica, Watertow'n 

Drive-In, Watertown, treasm-er. 

Named to the executive board are Bernard 

Menschell, Outdoor Theatres Corp. 

of Connecticut, Manchester; Sal Adorno 

jr.. Middletown Drive-In. Middletown; 

Frank McQueeney. Pine Drive-In. Waterbury: 

Sam Rosen. Lockwood & Gordon. 

and Perakos. Daugherty and Weingarten. 

Son of Late Exhibitor 

Wins State Song Contest 

HARTFORD—Donald Borenstein. son of 

the late Joseph Borenstein. for many years 

New Britain city manager for Warner 

Bros. Theatres, and Paul McMahon have 

been named winners of a state song search 

competition sponsored by the woman's 

auxiliary of the Hartford County Builders 

Ass'n. 

Theii- song, "Connecticut Yankee," will 

be submitted to the state legislature for 

official approval. 

The judges included Ed Sullivan, Rosalind 

Russell, Sophie Tucker, industrialist 

Vivien Kellems, Mrs. John Lodge, w'ife of 

the former Connecticut governor; critics 

T. H. Parker of the Hartford Com-ant and 

Allen M. Widem, Hartford Times. 

Producer Elliott Kone 

Organizes Book Firm 

NEW HAVEN—Elliott Kone, executive 

producer of Group 9 Productions, New 

Haven-based theatrical film organization, 

has organized Readers Press for publication, 

initially, of paperback books, at 282 

New Haven. His brother Eugene 

York St., 

is a Readers Press partner. 

Elliott Kone will continue his association 

with Group 9. 

Show for Meriden Patrol 

MERIDEN, CONN.—The Palace hosted 

325 safety patrol members from the city's 

public and parochial schools at a doublefeature 

screening. Theatre Manager John 

Davis also extended the invitation to the 

woman crossing-guards. 

BOXOFFICE April 23, 1962 NE-1

Towards 

1 

Never-Ending Quest by John Sconlon 

For Ways to Win Small Town Patrons 

By ALLEN M. WIDEM 

WINSTED, CONN.—Not unlike his 

thousands of small town exhibitor counterparts 

across these burgeoning United 

States, John Scanlon III, operator-manager 

of the Strand Theatre here, is vitally 

concerned over two facets of his daily 

modus or>erandi: Declining attendance, 

and, equally important, apparent public 

apathy to motion pictures and motion picture 

theatres. 

"We're not licked yet!" Scanlon declared 

emphatically in telling this Boxoffice 

correspondent of the varied and 

sundry problems encountered on a day-today 

basis in the community of some 12.- 

000 iJei-sons. 

"My wife and I continue to derive a tremendous 

degi-ee of challenge and personal 

reward out of catering to a town's entertainment 

needs, such as they are. 

"But we've found in the three years in 

which we've been operating the Strand 

that unless we get sufficient attendance 

at the boxoffice from Friday night to Sunday 

afternoon, we end the week with farfrom-encouiaging 

results. This has become 

increasingly a weekend business and not 

even the greatest attraction in the world 

will seem to lui-e in the trade on a Sunday 

night after 7 p.m." 

The Strand, sole theatre in Winsted. is 

owned by industry veterans Arthur Lockwood 

and Sam Rosen and leased to the 

Scanlons. John Scanlon Ills dad, the late 

John Scanlon, was with Stanley Warner 

Management Corp. and it.s predecessor organization, 

Warner Bros. Theatres, for 30 

years in Connecticut. The elder Scanlon 

for many years was SW land in its time 

WBi city manager in Torrington, ten miles 

distant. 

In the past three years, John Scanlon 

ni has applied himself assiduously indeed 

to the complexities of "getting out the 

" 

crowd. such objectives, he has 

maintained a fluctuating price scale 

geared and designed to increase family 

"togetherness" attendance. Moreover, he 

has been strongly advertising a teenage 

student dLscount price, working in this regard 

with authorities of the Winsted 

school system. At one time, he even came 

forth with a "Two-for-One" gimmick, ofering 

free admission to the wife when accompanied 

by the husband on a given 

weekday evening. 

"What has bothered me," he said with 

a grim smile, "is the fact that our attendance 

continues to drop in the face of a 

continuing population boost in our primary 

trading area. I have tried to change the 

prices so that the family 'togetherness' can 

truly be put into effect even with the largest 

family elements in the industrial areas, 

but here, again. I find I'm fighting both a 

hard-ingrained television habit and apathy, 

the apathy than can get mighty discouraging 

at times, I'll admit." 

What are the Scanlon forces—husband 

and wife— doing to keep the Strand marquee 

lighted? 

"For one thing, I've gotten more active 

in community affairs, such as the Winsted 

Lions Club. I attend each week's meeting: 

I participate in some of the charity-benefiting 

programs and I try to line up speakers 

for the meetings. 

"I have gone to potential backers for 

benefit shows in the community—service 

organizations, churches and the like—and 

offered theatre facilities for shows, the 

theatre only to be compensated for facilities 

and services, and time and again I 

run up against a brick wall in that more 

splendid public school auditoriums are 

ready, willing and able to take on a benefit 

show and the Strand is left high and dry. 

We break down this seemingly hard-core 

resistance every once in a while by screening 

a film such as 20th-Fox's 'Francis of 

Assisi,' getting a chui-ch organization to 

process all ticket-sales. The tremendous 

good will induced by such activity is really 

incalcuable." 

In summer, the Winsted periphery doubles 

population-wise, since the region contains 

a pix)fusion of country and Highland 

Lake resorts. At this junction, the 

Scanlon forces scui-ry about the countryseûf/ne 

In 

D 2 yeors for $5 D 

D Remittance Enclosed n Send Invoice 


1 year for $3 D 3 yeors for $7 


NAME 

POSITION 

I^^^THE NATIONAL FILM WEEKLY 52 issues a year 

825 Van Brunt Blvd., Kansas City 24, Mo. 

side with a bannered station wagon and, 

on occasion, a borrowed sound truck, ad- 

\ertising current and upcoming Strand 

attractions. 

Scanlon has long maintained an inexpensive 

mailing list, sending colored heralds 

to a select roster of se\eral hundred 

patrons. Moreover, the towns only newspaper, 

the Evening Citizen, which pridefully 

advertises itself as "Connecticut's 

Smallest Daily Ncw.spaper," has provided 

a rousing assist on innumerable occasions, 

both publicity and art breaks citing screen 

entertainment. 

He has gone forth into these picturesque 

foothills of the Bcrkshires in quest of cooperation-minded 

summer camp management, 

offering reduced admission during 

warm weather to groui) attendance. 

COUNSELLOR ADMITTED FREE 

"Under this plan we reach a point where 

we admit one counsellor free with each 

dozen or so youngsters. And when, frankly, 

all is said and done, we sometimes break 

even but the impact has been made, and, 

significantly, I think we've maintained 

a "line of approach' in keeping the youngsters 

movieminded. I can't over-emphasize, 

as a smalltown exhibitor, the necessity of 

selling motion picture theatre entertainment 

to the oncoming generation. After 

all, the generation that preceded them 

was brought up on exclusively motion pictures, 

but since television has hit the 

small towns as well as the large metropolitan 

centers, I'd hate to think of how 

many small kids in America have yet to 

make their first visit to a theatre!" 

Scanlon makes a daily habit of walking 

through the center of town—on his way to 

the Evening Citizen or the bank or the 

drug store—and talking with people. He is 

a hometown boy and people have known 

him since childhood. People, in a phrase, 

won't "double-talk" John Scanlon ni; 

when they speak, they converse candidly, 

compactly, a touch of certainty in tone. 

"I've been asked," he said, "why I play 

'goon-type' entertaimnent — the horror 

product, if you will—and when I say that 

this is the only type of certain boxoffice 

attraction, with even the 'over-21' element 

tmniing out, the questioners look at 

me, shake theii- heads and openly ponder 

where the motion pictuie industry is going." 

FAMILY FARE POOR DRAW 

Scanlon is quick to cite the disappointing 

boxoffice performance of osteiisibly 

"all-family" entertainment, including "A 

Dog of Flanders." et al. 

"The people just do not tm-n out in sufficient 

numbers for the type of film they 

are constantly clamoring for. The paradox 

is irritating, to say the least." he said. 

The Scanlons—they have four childi'en 

— operate the Strand themselves, Mrs. 

Scanlon serving in the boxoffice and Scanlon 

"all over the place." They arc proud 

of their link to a great industry and feel 

that what they are providing is unmatched 

entertainment. They would like to know to 

what phase of operations to mo\"e next. As 

of the moment, they are making a living, 

keeping a wary eye on similar towns where 

the sole remaining theatre has closed and 

wondering anew what they can do to boost 

boxoffice gix)sses. 

Doris Day will star in U-I's "The Thrill 

of It All, " romantic comedy about a TV 

"pitch" girl. 

NE-2 BOXOFFICE April 23, 1962

BOSTON— NEW HAMPSHIRE- 

CONNECTICUT-NEW ENGLAND 

Abe Weiner 

Fortune Films 

260 Tremont Street 

Boston, Massachusetts 

LI 2-3202

. The 

. . 

. 

. . 

HARTFORD 

H dult" ad classification, something rather 

significant on a small city basis in 

Connecticut, is increasingly used by both 

circuit and independent showcases. To cite 

a cuiTent release. Columbia's "Walk on 

the Wild Side." a decidedly post-teenage 

attraction, is being advertised as "Adult 

Entertainment" in the larger, metropolitan 

centers as well as the town and hamlets. 

In Norwich, the Stanley Warner Palace, 

for example, advertised specifically, "No 

Children's Tickets Sold!" 

State house speaker Anthony E. Wallace, 

one of the five avowed candidates for 

the GOP gubernatorial nomination, is advocating 

a rapid transit system to help 

pressing traffic problems in the larger 

cities . . . The SW State. Manchester, had 

a single p>erfoiTnance by the Hartford chapter, 

Bai'ber Shop Singers of America, in 

conjunction with the showing of MGM's 

"Light in the Piazza." 

Maurice Greenberg, former owner of the 

1,200-seat, first-run Parsons, is now associated 

with his son Leonard in Coleco 

Co.. Hartford toy-manufacturing firm . 

A twist show, featuring F^'eddy Camion, 

was presented at the Dave Jacobson-operated 

Warner, Torrington, on a recent Sunday 

'2:30 and 8;30 perfomiances i admission 

scale : advance tickets, $2 ; children 

under 12, 75 cents, and adults. $2.20. The 

show is believed to be the fii'st in the 

"twist" genre to hit a Connecticut motion 

picture theatre ... Ed Stokes of Lockwood 

& Gordon Enterprises met with Alan M. 

Brunner. Cine Webb. 

Harold Rand of Blank-Rand Associates. 

New York, press counsel for Magna Pictures' 

release of "Black Tights." huddled 

with Sperie P. Perakos, general manager 

of Perakos Theatre Associates: John D'- 

Amato, resident manager at the Perakos 

de luxe Elm. West Hartford, and Allen M. 

Widem. Hartford Times, on the late May 

New England premiere of the Cyd Charisse-Maurice 

Chevalier-Zizi Jeanmarie 

stan-er. 

Alan M. Brunner, Cine Webb manager, 

was in his hometown, Providence, on a 

day off . . . Mickey Daly, owner-operator 

of the 1.800-seat Daly, booked a live show 

—a Negro gospel singers group— for a 

change on a Monday and Tuesday. The 

theatre, a first-run, Spanish-language 

house on weekends only in recent years, is 

situated two blocks from the downtown de 

luxe SW Strand. 

Portraying Captain Van Ryn in MGM's 

"The Hook" will be Nehemiah Persoff. 

NEW HAVEN 

Rube Lewis, retired Loew's Palace stage 

manager and Local 84, lATSE. business 

agent, is visiting here from his Los Angeles 

home. He brought regards to the downtown 

trade from Fred R. Greenway, retired 

Loew's Palace manager, also a Los 

Angeles resident, and Frank B. Ramsey, 

former assistant to the late James P. Mc- 

Carthy, Warner Bros. Strand manager, 

and now managing the Fox West Coast 

Theatres' Ii'is Theatre. Hollywood. 

"The Day-Prospect Hill school benefited 

fi-om an all-comedy screening '"Genevieve" 

and "Romanoff and Juliet "i at the 

Bailey Theatres' Whitney, all seats selling 

for two dollars. The following day, the 

same theatre opened what it billed "The 

Biggest Show in Town," comprising "The 

Guns of Navarone" and "Breakfast at 

Tiffany's." 

The subsequent-run Fairmount opened 

a new di.sh giveaway plan April 24-26 . 

Lockwood & Gordon reoisened the Sky'Vue 

Drive-In. Torrington. over the April 13-15 

weekend, screening UA's "Paris Blues" and 

Columbia's "Two Rode Together." 

The pre-Broadway tryout season has concluded 

at Maurice Bailey's 1.800-seat Shubert. 

In general, the repertoire was on a 

par with past September-through-March 

quality. A sm-prisingly large quantity of 

Main Stem-bound attractions move 

through the College street theatre during 

the coui'se of a single season: the 1961-62 

highlights included the Richard Rodgers- 

Samuel Taylor musical drama, "No 

Strings." 

Pickus Shows 'Horsemen' 

NEW HAVEN—MGM by-passed downtown 

Bridgeport for the regional lx)w of 

"The Foui- Horsemen of the Apocalypse," 

opening the film at the Albert M. Pickusowned-and-operated 

Stratford Theatre, 

suburban Stratford. Pickus is board chairman 

of TOA. 

JOB WANTED 

Hours: Unlimited • Week: Full 7 Days 

Calls made on the Man Who Buys when he's in his mellowest mood. It makes 

your selling very simple: He wants to buy. You want to sell. So you get together 

and make a deal. You make many deals as the days go by . . . NOW 

is a good time to . . . 

JJlre BOXOFFICE . . 

to TELL YOUR 

STORY 

DISPLAY and 

and SELL YOUR PRODUCT j 

OR SERVICE 

CLASSIFIED Advertising 

NE-4 BOXOFTICE :: AprO 23, 1962

— 

— 

— 

— 

— 

3 New Toronto Films 

Face Uphill Climb 

TORONTO—Following the prcsonlation 

of Academy Awards, a program chaimr 

was made at various local theatres. The 

Carlton came out with a subsequent run of 

"Two Women" with nice result-s while 

"Breakfast at Tiffany's" disappeared from 

the screen of the Hollywood after 17 weeks 

to be succeeded by "The Innocents." New 

pictures bowed in at the Imperial. Hyland 

and Uptown in the face of un.settled 

weather and the observance of Holy Week, 

with its abstinence from entertainment and 

other activities. 

(Average Is iOO) 

Corlton—Two Women (IFD) 110 

Eglinton Holiday in Spain (Cinemiracle), 

17th wk '05 

Hollywood The Innocents (20th-Fox) 110 

Hyland—Only Two Can Play (Kingsley) 110 

Imperial ,V

. . Murray 

. . Select 

. . 

. . 

. . . "King 

. . Manager 

. . Cornwall 

. . John 

. . The 

MONTREAL 

Fxecutives of Consolidated and United 

Theatres companies recently welcomed 

eight employes into the Famous Players 25- 

Year Club. They are Noi-man Charlton, 

manager of the Palace Theatre; Herbert 

Kidger. assistant manager at the Palace: 

Herman Martineau, projectionist at Loew's 

Theatre: Pernand DeBroux. Frank Price, 

Bernard Archambault and Jack Butcher of 

the Art Shop, and Tom Cleary. diiector 

and advertising and publicity manager of 

Consolidated. Each new member was presented 

a diamond studded lapel pin. a certificate 

showing 25 years of continual sei-vice 

to Famous Players, and a choice of a 

bond or a watch. Each of the wives received 

a beautiful party compact case. Following 

the presentations by Lester Adilman, 

president of Consolidated Theatres, a 

buffet supper was served for the new members, 

guests and employes of both 

companies. 

Gerald Nadeau of Best Theatre Supply 

will go to the U.S. for a special course in 

motion picture projection lighting . . . Sam 

Kunitsky, manager at United Artists, and 

AiTnand Couinoyer. salesman, spent two 

days on business in Quebec City . . . Sheila 

Cohen, assistant cashier at United Artists. 

sp)ent a week in New York City. 

Zsa Zsa Gabor, Hollywood glamor gii-l, 

was a special guest here at the official 

opening of Ruby Poo's plush new motel, a 

"off-nights". 


details. 

a waifs vôuwfien 

WAHOO is 

the 



ing or car capacity. 

Be sure to give seat' 


3750 Oaklon Si. • Skok.e, Illinois 

WE'RE ON THE MOVE ! 

TO MAKE ROOM FOR ALL OUR STOCK 

OF SOUND PROJECTORS AND PARTS 

ON MAY FIRST WE ARE MOVING 

INTO LARGE QUARTERS 

BUT NOT TOO FAR 

BEST THEATRE SUPPLY REG D 

$2,000,000 project . Films reported 

considerable bo.xoffice .succe.ss for two of its 

releases shown simultaneously here at the 

French Film's St. Denis and Bijou theatres. 

"Plein Soleil," a French production, and 

"Un Verre de Whiskey." an Italian film, 

brought full houses to both cinemas 

The Montreal Museum of Fine 

, 

Arts programmed 

five prize-winning films of the 

National Film Board, all were French 

dialogues. City of Gold. Street to the 

World. World in a Marsh. Fisherman and 

Le Marie. Westend recreation centers of 

the city presented "Christopher Columbus," 

starring Fredric March and Florence 

Eldridge. 

Mrs. M. C. Brais, former cashier at 

Warner Bros., died after a two-week illne.ss. 

She had been with WB for over 25 years. 

Archie Cohen, manager, and head-booker 

Eileen Brennan attended the funeral . 

Noted at the exchanges were Dougal Mc- 

Intire. manager of the Huntingdon Theatre. 

Huntingdon: Mr. and Mrs. R. Menard 

of the National and Palace theatres at 

Grand' Mere; Mr. and Mrs. Rolland Landriault. 

Laurentien at Grenville: R. Gagne 

of the Venize of St. Cesalre; R. Duchesne of 

the Amos, and Omer Belanger. Lam-entien 

at Mont Laurier. 

TORONTO 

Qne of 

the Academy Award winners was 

at his home in Toronto when the results 

were announced at Santa Monica. He 

was Harry Horner, who said he was too 

busy to make the trip to California. He 

watched the telecast during which he was 

awarded the statuette for outstanding art 

direction in "The Hustler." It was his 

second Oscar, the previous award being for 

his work in "The Heiress." Incidentally, a 

collection of his movie and stage designs is 

on display in the lobby of Toronto's 

O'Keefe Centre, the largest theatre here. 

Manager Len Bishop of the Hollywood 

has loing up quite a record for holdover 

engagements: "Psycho." 11 weeks; "The 

World of Suzie Wong." 16 weeks, and just 

finished. "Breakfast at Tiffany's." 17 

weeks ... At the Vaughan. a B&F unit in 

Toronto, a theatre night was conducted 

April 12 by the Sinai .service group in aid 

of the Canadian Cancer Society of which 

J. J. Fitzgibbons jr. is a director. The performance 

was a feature for Cancer Month. 

Last year the Sinai Group turned over 

$4,000 to the society. 

A Russ Simpson show W'as staged Friday 

night at the Downtown, a 20th Century 

Theatres unit, with the cooperation of 

radio station CKEY. Many prizes were 

distributed. Simpsoi^ is manager of the 

theatre . Little has resigned as 

manager of the Civic Square, wliich was 

formerly the Casino and on a combination 

policy for years. Harvey Hart and Antony 

Perry are reported ready to show foreign 

films in alternation with stage shows at 

inten'als. 

Brantford now has Sunday shows but the 

Famous Players Capitol in that city, managed 

by Bill Burke, continues to make the 

theatre available for Simday commimity 

programs. The next will be a concert by 

the Brantford Symphony orchestra Sunday 

afternoon i29i ... A Children's Film 

Festival is being sponsored on successive 

Satui-days by the public library in suburban 

Etobicoke. which is the home of the Trans- 

Canada Telemeter system. 

Astral Films is doing right with "The 

Dam on the Yellow River" and "Joiu-ney to 

the Seventh Planet." The latter played 

day-and-date at six units of 20th Century 

Theatres in the Toronto area . . . The 

Odeon Palace in Hamilton featured a stage 

concert of the Hamilton Philhamionic 

orchestra on Saturday mornin? starting at 

9:30 o'clock, the admi.ssion being 50 cents 

of Kings" is a strong attraction 

aroimd Ontario. Recently, it completed a 

fom-th week in Windsor at the Famous 

Players Park. 

OTTAWA 

Ileal spring seemed here at last, so two 

more drive-in theatres were reopened 

on succe.s.sive nights only to be met by 

belated snow. The Star Top offered "Cry 

Happy" and the Britannia, operated by 

foi- 

20th Centui-y Theatres, .screened "Tammy 

and the Bachelor." Previously opened was 

Bill Freedman's Auto-Sky . Famous 

Players Capitol has two stage attractions 

coming up. One is the concert May 1 by 

Byron Janis. pianist, which will be followed 

May 10 by a pre-Broadway engagement of 

"Prescription: Murder" starring Joseph 

Cotten. Thomas Mitchell, Agnes Moorehead 

and Patricia Medina. Meanwliile the 

Capitol is busy with "Sununer and Smoke" 

on the screen. 

The Elmdale and Somerset theatre team 

ad^'ertised the opening of "The Rough and 

the Smooth" and "The Last Time I Saw 

Paris." but "Splendor in the Grass" and 

"Fanny" were held for a week following a 

rush of requests . Cable Vision. 

Ltd.. a community antenna system which 

has 1.600 subscribers, is bu.sy with hockey 

playoff programs. The company is operated 

by C. G. and G. B. Markell in association 

w-ith Famous Players Canadian 

Corp. G. B. Markell is president of the 

Motion Picture Theatres Ass'n of Ontario. 

The Markells have the Palace and Capitol 

theatres in Cornwall. 

The Ottawa Film Society presented the 

final program in its Monday night series at 

the National Museum. Featured was 

"L'Amerique Insolite" . . . The Lions Club 

continues to stage its big bingo nights in 

the city-owned Coliseum. Twenty prizes 

were awarded Monday night (16». The 

people here can also attend games in the 

Hull arena sponsored by the Cauvin 

Alumni. 

. 

At the twin Elgins. Manager Ernie Warren 

held "Walk on the West Side" for a 

second week and "Mr. Topaze Carries On" 

for a third week . Assaly has reopened 

the Starlite Drive-In at Cornw-all. 

This theatre has a big new screen as well 

as the latest type of refreshment bar. 

Ozoners in the upper Ottawa valley have 

been slow in opening because of the late 

spring Frank Gallop of the 

Centre promoted "Six Black Horses" as a 

special from U-I. the result being a good 

week. 

K-2 BOXOFFICE April 23. 1962

as 

. . The 

. . Maynard 

. . Ray 

. . Cheri 

. . Betty 

. . Alex 

Cliff Robertson Cast 

As Jolin T. Kennedy 

HOLLYWOOD—Oiu- of the most important 

casting decisions of tlie year was 

announced by Jack L. Warner in revealing 

that Cliff Robertson has been signed 

to play the role of Lt. John P. Kennedy in 

••PT-109." 

Lewis Milestone will direct the film, 

dealins with President Kennedy's wartime 

adventures, including a full-scale re-enactment 

of Pacific sea battles, highlighted 

by the crash of Kennedy's motor toipedo 

boat by a Jap destroyer. 

Work has already begun in Munson 

Island, Key West, on constructing the fleet 

of PT boats which will be used in the South 

Pacific battle. Warner will personally 

supervise production, with Bryan Poy as 

producer. It will be leiised in Panavision 

and Technicolor, based on Robert Donovan's 

book, "PT-109." 

Hollywood Seeks Better 

Story, Acting Standards 

HARTFORD—The American motion picture 

industry, long acknowledged supreme 

in technical aspects, is now striving valiantly 

to improve story and acting content. 

Allen M. Widem, Hartford Times 

amusements editor-columnist, told the 

Winsted Lions Club at a dinner meeting. 

"It's very easy indeed," he said, "to point 

at Hollywood's shortcomings in adaptation 

of best-sellers and the like, but one must 

remember that motion picture-making is 

the most demanding in the creative arts 

and, more often than not, the end result 

just does not measure up to initial expectatioiis. 

"When we talk of Hollywood and its constant 

efforts." he continued, "I'm reminded 

of the pessimist's remark when seeing a 

half-filled glass of water. He says, 'The 

water is half-gone.' The optimist would 

say, 'There's still a half glass of water!' " 

The speaker was introduced by John 

Scanlon ni, operator of the Strand, Winsted. 

Dick Van Dyke Contract 

For Five Columbia Films 

HOLLYWOOD—A seven-year, five-picture 

deal with Columbia Pictures has been 

signed by Dick Van Dyke, inclusive of his 

cm'rently filming "Bye Bye Birdie," in 

which he makes his motion picture debut in 

the role he created on Broadway. 

The deal does not include the actor and 

Byron Paul's independent Lotus Productions, 

which plans "Zoomar." based on the 

late Ernie Kovacs' novel, as its initial 

project. 

Also being prepared by Lotus are "Laurel 

and Hardy." to star Stan Laurel, and 

"Gold." originally written as a video series 

by Paul and Allan Chase, which Paul has 

rewritten as a screenplay. 

Casey Adams to Use Own Name 

HOLLYWOOD — Actor Casey Adams, 

currently appearing in Paramount's "My 

Six Loves," said he will use exclusively his 

real name of Max Showalter. under which 

he is also a composer-writer. 

VANCOUVER 

fl local bingo game operator was fined a 

total of $600 by a judge who said the 

wliole business is a form of legalized gambling. 

The prosecutor said there are more 

than 40 organizations running bingo games 

in 'Vancouver . Joiner went 

to Toronto and other points east on a vacation. 

He's FPC district manager. Douglas 

Gow was subbing. 

Mary, daughter of George Preston of the 

Odeon Plaza, is a secretary in the Academy 

of Sm-geons' office in London . . . Dorothy 

Wilson, cashier, and Shirley Coad, candy 

girl at the Bogue, resigned to move to Alberta. 

Marsha Draginda of the Studio succeeded 

Dorothy as 'Vogue cashier . . . The 

provincial censors classified "Summer and 

" 

Smoke adult . Gehrman, formerly 

of the local Strand staff, will represent 

two motion pictm-e equipment makers 

at the world fair in Seattle this summer. 

Steve Rolston, British Columbia representative 

for Astral Films, who has been 

in the film business here many years, hails 

from St. John on the opposite side of the 

Domimon . Studio had the Academy 

Award winners on its screen, "West Side 

Story" and "Two Women." Theatre attendance 

was slim on the night of the Oscarcast. 

Some of the local television stations are 

advertising their old films more extensively 

than when they were promoted years ago 

for theLr theatrical showings. The T"V stations 

are slotting the theatrical features in 

prime time. An observer noted that good 

exploitation by theatres is now a must. 

The former Marpole Theatre, which has 

been dark for many years, has been rented 

by a local amateur theatre group for 24 

weeks of stage shows. It's located on the 

outskii-ts and has good bus sei-vice and 

parking space ... An item in the London 

Daily Express reports that the Oxin Drive- 

In Theatre on the south of London, which 

was Britain's first American-style outdoor 

theatre when it opened two years ago, has 

been closed and is for sale. 

Eric Green, Orpheum Theatre engineer, 

reports the birth of his ninth grandchild 

. . . Pamela Jenkins, Oi-pheum staffer, 

SGiufine 

vacationed in Mexico ... A member of the 

Greater Seattle Motion Picture and Television 

Council has asked the King County 

board to set up a censor board. King 

County, in Washington across the border 

from here, created a censor board in 1958 

but refused to reinstate it in 1959. Seattle 

wants no part of censorship during its 

world fair. 

Max Banbury, artist formerly with Famous 

Players, has resigned and fonned his 

own publicity and sign busine.ss at 1175 

Kingsway Lubbock of the Orpheum 

staff . 

plans to marry Stan Erms 

April 27 . . . Sandi-a Sweeney, also of the 

Orpheum, plans to marry Hugh 'Venable, 

who is graduating this year as a physical 

education major at the University of British 

Columbia, in May. Sandra, also a UBC 

student, is proficient in languages. 

Dave Fairleiffh's 18-year-old .son is a 

promising weight-lifter in his school. Fairleigh 

has the Hollywood Theatre . . . Harry 

Howard and Cecil Steele, theatre operators, 

are weathering the general slump at Kitimat, 

the aluminum town near Pi-ince Rupert, 

which is hard hit while repairs are 

being made to the big power timnel. 

Jack Droy jr., son of this writer, has a 

leading role in "Portrait in Black" on the 

stage at Richmond . Hicks, former 

cashier at local theatres, is a secretary 

at the 'Vancouver Film Festival headquarters 

. . . Manager Ivan Ackei-y of the Orpheum 

has booked Reveen and his Hypnotic 

Extravaganza for eight weeks in the 

3,000-seat house. 

Arthur Grayburn, who operates the Lux 

Theatre in the skidrow area of town, said 

his business is holding firm . Barclay, 

manager of the Paramount Theatre 

in Kelowna, said business has been fair 

in that fruit area town. 

BUSINESS OPPORTUNITIES 

For Rent or Sole: 14 l^lly e:;u:ppei 

Brunswick lanes, "well established operating 

business, choicest location. "LoSalle," 

945 Granville Street, 'Vancouver, B. C. 

n 2 years for $5 D 

n Remittance Enclosed D Send Invoice 

THEATRE 


1 yeor for $3 3 years for $7 


NAME 

POSITION 

^H^yTHE NATIONAL FIIM WEEKLY S2 issues a year 

825 Van Brunt Blvd., Kansas City 24, Mo. 

BOXOFFICE April 23, 1962 K-3

NY TIME is a GOOD TIME 

to read and use the busy 

BOXOFFICE 

CLASSIFIED WANT ADS 

• 

Use these speedy little 

business builders to get 

quick results at slight cost 

Buyers meet sellers 

Employers locate good help 

Suppliers find a market 

BOXOFFICE Clearing House 

Best Reader Coverage in the Field—Most for 

Your Advertising Dollar 

K-4 BOXOFFICE :: April 23, 1962

: April 

! 

ADLINES & EXPLOITIPS 

ALPHABETICAL 

INDEX 

EXHIBITOR HAS HIS SAY 

FEATURE RELEASE CHART 

FEATURE REVIEW DIGEST 

SHORTS RELEASE CHART 

SHORT SUBJECT REVIEWS 

REVIEWS OF FEATURES 

SHOWUANDISING IDEAS 

THE GUIDE TOM BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

TV and Radio Carry 

Burden for 'Lover' 

Panis Shanbour of the Plaza Theatre 

in Oklahoma City went to radio and television 

for nearly the whole load of promotion 

for "Lover Come Back." Saturation 

schedules were bought on all three TV stations 

and two radio stations. 

Astronaut John Glenn's orbital flight 

took place just two days ahead of opening, 

SO Shanbour concentrated 50 per cent of 

his TV spots on that day, figm-ing correctly 

that everyone would have their TV 

sets on and be watching the epochal event. 

Illustrating his heavy TV barrage. Shanbour 

relates: "We bought all available 

spots on KOCO-TV for Wednesday before 

opening and on opening day. There were 

62 spots at C, B and AA times, 10 and 20- 

second and one-minute in length, for a 

total of $600. We had a spot every 30 minutes 

until signoff. We used spots around 

Laramie, the Outlaw, and the local news 

and weather reports, also NBC news." 

He had 110 spots on WKY radio through 

ten days and 80 on KTOK for ten days. 

The other major promotion was distribution 

of 5,000 "VIP" mints obtained 

from Universal. 

The "Lover Come Back" trailer was 

started nine weeks in advance. 

Striving to Reach the Whole Family 

Showman Writes Own Ads for 

\,2,3' 

These eight ads, all of them two columns wide except one, were made up by Manager Joe Corlock of the 

Pitt Theatre in Lake Charles, La., when the pressbook layouts didn't come up to his taste. Note the 

cartoon illustrations, available at most newspaper offices. His copy emphasized the laughs in the picture. 

Film Salesman Obtains 

'Outsider' Page Layout 

Cleveland Film salesman Jack Lewis 

legged on by Duke Hickey, publicity rover 

for U-I Pictm'esi got a page in the Plain 

Dealer in advance of the showing of "The 

Outsider" in the Stanley Warner Allen. 

The tie-up came through the flag-raising 

at Iwo Jima and Lewis's pictm-e of the 

flag-raising on another formerly Japanese 

held island, Aka Shima, March 26, 1945. 

Jack had been a photographer prior to 

World War II and when he enlisted in 

the Coast Guard he was assigned to a 

photographic unit. 

Many of the pictm'es he made in the 

Pacific war area were reproduced in the 

U.S. magazines and newspapers during the 

war. The one shot on Aka Shima had 

wider distribution than all others. 

In this one Father Donelly was given the 

honor of raising the flag on the freshly 

captured island. Adds Jack, "the really 

sorrowful phase of this picture is not the 

fact that Father Donelly was transferred 

to another outfit—which was most fortunate 

for him—but as nearly as I could ever 

trace the outfit, every man in this picture 

of my flag raising was killed in the next 

beach assault." 

Jack is now a film salesman for U-I. 

Joe Carlock, manager of the Pitt Theatre 

in Lake Charles, La., likes to emphasize the 

common touch in his promotion, be it advertising 

copy, displays or ballyhoo. 

In looking over the pressbook for "One, 

Two, Thi-ee," neither copy nor illustrations 

were to his taste. He felt that this was a 

picture that should be sold to the whole 

family, so he made up his own ads, using 

homey catchlines and cartoon figures 

familiar to people of all ages. 

For example one two-column layout had 

a drawing of a dog such as are often seen 

in comic strips, with this catchline: "Wish 

Dogs Could Go to the Theatre. They Say 

This Picture Is So Funny It Would Make 

a Dog Laugh." Other copy w'as coiTfined 

to the title, star names, theatre sig, plus a 

head mat of Pamela Tiffin. 

All his copy centered on the comedy, the 

laughs in the picture. The following copy 

was illustrated by a drawing of a rooster, 

probably from the newspaper's mat service 

"This Is One Motion Picture Worth 

Crowing About. We Guarantee 103 Laughs 

or Your Money Back. It's Billy Wilder's. 

etc." 

Pi-ior to opening Carlock used a gag that 

as old, in one form or another, as showmanship 

is 

itself. The old medicine showmen 

usually planted a shill in the audience to 

get the ball rolling. But Carlock had two 

young men to camp out front for three days 

in advance, waiting for the opening of 

"One. Two. Three" and make certain they 

would be the first in line. 

The local American Press published a 

two-column of the campers with appropriate 

cutlines. 

As in all areas where the film is shown, 

the Coca-Cola people bamrered all route 

trucks with banners on the film. 

50 Couples Twist Through 

Night in Stage Event 

The huge hydraulic platform of the 

Saenger Theatre in New Orleans was used 

the fii"st time in several years during the 

"Twist All Night" Twist-A-Thon stage 

contest which featured a three-day appearance 

at the Saenger of Louis Prima, 

former New Orleanean. and his band. 

Fifty couples were selected by Allen Allknight 

of WJWB during a preliminai-y at 

the station. 

Walt Guarino, Saenger manager, emceed 

the all-night event. 

The winner received $150 and an invitation 

to appear on the Prima show at 

the Saenger. 

Admission for the allnight event was 50 

cents. WJBW broadcast from the stage. 

BOXOFFICE Showmandiser : 

23, 1962 65 — 

1

. 

It's a Showman's Pleasure to Foster 

Young Staffer in Management Career 

A job which all true showmen who have 

the welfare of then- industry at heart enjoy 

is the training of 

aspiring staffers to 

carry on the skills in 

theatre management 

which they have developed. 

His joy is 

twofold. A welltrained 

assistant not 

only assures a capak^H 

^^H ble relief from long 

y'^^l hours of theatre 

management, but also 

shares the daily burc-jj- 

D den of multi-detailed 

Eddie Roy . 

supervision. 

Such a mutually helpful team is sharing 

the management burdens at Bridge 

Drive-In at Groton, Conn., the rapidly 

growini home base of the U.S. Navy's submarine 

arm. Groton. originally a suburb of 

New London across the broad Thames 

river, has already passed the older city in 

population, and is still growing. 

A PROMISING FUTURE 

Needless to say, drive-in business amid 

such surroundings faces mighty promising 

prospects, given proper boxoffice impetus. 

The building of a capable assistant and 

a future manager started last summer 

when Bridge Manager Eddie O'Neill asked 

Eddie Roy, just tuj-ned 20, if he would be 

interested in learning how to manage a 

drive-in. 

Now nearly a year later Roy is on the 

way to a career in exhibition, and assures 

other young men that there's a future in 

the outdoor theatre business if they're 

willing to work and learn! 

"I definitely feel that there is a fine 

future in the motion pictme theatre field 

for a young fellow, especially in the drivein 

phase," Roy told a Boxoffice representative. 

Not unlike many another high school 

graduate, young Roy had no idea on that 

June 1960 night, at Watcrford High School 

that he'd get into exhibition. During his 

last two years of high school, he had 

worked part-time in the concession building 

at the Bridge Drive-In. In his senior 

year, he became concession manager. 

INVITED TO LEARN 

"Then, last summer." he continued, 

"Eddie O'Neill asked if I'd be interested in 

learning the full management of a di'ive-in. 

My immediate answer was yes. In the last 

ten months I've learned that to do the job 

right requires in many instances long 

houi-s . . it's not all glamor." 

. 

Manager O'Neill doesn't believe in confining 

his students to menial and tedious 

tasks. He early introduced Roy to the art 

of preparing ads. 

"Eddie showed me how to write newspaper 

ads," Roy recalls, "emphasizing time 

and again that it's not enough just to list 

a lot of names and a few titles: the copy 

must be good enough to attract the reader's 

eye and, equally important, keep that 

eye focused." 

At present, Eddie Roy writes all newspaper 

and radio advertising copy for the 

Bridge Drive-In, and some of his work has 

provoked laudatory comments from the 

patronage. 

"I soon discovered that this was a very 

time-consuming job, since many of my ads 

are composites made up of various parts or 

different mats. Frequently I will make ads 

two weeks in advance, put them in my desk 

drawer, take them out a few days later 

and re-do them. I very much dislike 

making ads in a hurry." 

SERVES AS LIAISON 

Roy is in frequent phone contact with 

Dan PonticeUe of the Brandt office, New 

York, which books Bridge product. 

He has found that working in a modern 

drive-in theatre brings respect from his 

ciders on the management level. 

Said Roy: "I'm given a chance to come 

up with my own ideas, which is important 

to somebody out of high school for just a 

few years. I'm in a business that is growing 

and I want to grow along with it. I 

thiiik the industry is missing a bet in not 

encouraging more young people." 

O'Neill said young Roy's ideas are good 

and have brought results. Roy lives only 

five miles from the theatre—in Waterford. 

Eddie Roy is an avid reader, particularly 

on the industi-y tradepaper level. "I'm looking 

for ideas and the best spot to find these 

ideas is in a trade publication such as 

Boxoffice. which is concerned with exhibibition 

on the local level," he said. 

As for O'Neill's opinion of his young aide, 

he enthuses: "I wish more drive-ins had 

people of his caliber; what we need in ex- 

Impressively In! rmm 

j n.iti n at the Orphcum 

Theatre in Voncou>i.i, B.C., ol the coming of "The 

Mosk," was this 16xl6-foot lobby arrongeinent, designed 

by Manager Ivon Ackcry. Note the usherette 

standing at the lower right. 

hibition today is an influx of young blood 

with fresh, intelligent ideas. Why, Eddie 

Roy can come over to me with an idea or a 

slant on a phase of our oi>erations that 

I've probably overlooked or forgotten with 

the passage of time and once we apply it, 

we've benefited tremendously. 

"And I'm gratified to know that he will 

stay with om- theatre for a career. In 

time, we intend to use him in a management 

capacity. Towards that objective, I 

he's already accompanying me on booking 

trips to the Brandt office in New York. 

I've sat with him over oui- books: I want 

him to know that an expense goes out and 

an income comes in and why!" 

Convention Gimmick 

Helps Pay for Trip 

Phil Hayes, manager at Effingham. 111., 

for the Frisina circuit, says he always tries 

to bring back from the trade conventions 

he attends a "fresh, new outlook on our 

show business," and to arrange an exploitation 

gimmick or piece of publicity to offset 

the cost of the trip and his absence 

from the business. 

The photo reproduced herewith was the 

promotional momento fi-om the trip Hayes 

made to Kansas and then to Oklahoma 

City to attend the recent one-day United 

Theatre Owners of Oklahoma and the Panhandle 

of Texas convention. As indicated 

by the autograph, the picture shows June 

Wilkinson and Hayes with a poster of 

"Twist All Night," in which she stars, between 

them. June appeared at the Oklahoma 

convention. 

Hayes visited the editor of the Effingham 

paper after the trip. The result was 

an 18-inch article with a two-column reproduction 

of the photo of Hayes and Miss 

Wilkinson. 

The article told of Hayes' visits to several 

cities with television cable systems, 

such as he is installing at Effingham for 

Frisina and associates. The local paper 

infoiTned its readers about Hayes meeting 

the star of "Twist All Night" and winning 

a free telephone call to Hollywood and the 

choice of playdates on the film for being 

the exhibitor who traveled the farthest to 

attend the Oklahoma City meeting. 

Hayes formerly was at Bartlesville, Okla., 

where he supervised an installation of pay 

television by Video Independent Theatres. 

Hayes said he had to pass up the Show- 

A-Rama convention in Kansas City this 

year because of sickness, breaking a string 

of five years' attendance at that meeting. 

— BG — BOXOFFICE Showmandiser : : April 23, 1962

Effective Selling 

at the Theatre 

The Carlton, de luxe Odeon showcase in 

downtown Toronto, features selected bookings 

from a broad range of product from 

many countries, and goes in for consistently 

sharp promotion. 

Indicative of the wide range of this 

theatre's presentations is a recent booking 

lineup consisting of "La Notte Brava," an 

Italian opus anent tlie "moral baiikruptcy 

of desperate youth": "The Children's 

Hour," a U.S. -made adult film, and "The 

Best of Enemies," a British production on 

the comedy side. 

Long iiins are the iTile rather than the 

exception. 

Victor Nowe, the knowledgeable manager 

who ranks among the leaders of his profession 

in showmanship, devotes special 

interest to his at-theatre displays. These 

have contributed in a substantial measure, 

along with the selected bookings, to the 

maintenance of patronage at the large 

first-run. And Manager Nowe's displays 

have won trade attention, and prizes. 

Above are pictured three lobby displays 

on the above-mentioned bookings. Promotion 

for "La Notte Brava" went up five 

weeks in advance. The special standee at 

left above measured 12 feet high by 6 feet 

wide. The scenes sell the "moral bankruptcy" 

and sex angle, and were particularly 

seductive, judging by patron reaction. 

The line at the top was, "The 

Moral Bankruptcy of Desperate Youth 

Brought Stunningly, Shockingly to the 

Screen." The excerpts from the standard 

48x72 poster and the two landscape blowups 

are set on a rich yellow background, 

while the star blowup is mounted on brilliant 

Da-Glo red. 

A snipe below the credits reads, "Admittance 

Restricted to Persons 18 years of Age 

and Over," in conformance with a classification 

by the Ontario Board of Censors. 

The display was illuminated with a 500- 

watt spot. 

The attraction also was announced in the 

front window space of the Carlton, where 

Nowe created a three-section arrangement, 

featuring the title, cast and "One of Italy's 

mo.st outstanding films!" in the center: on 

one side 18 selected selling stills, and on 

the other side parts from the 48x72 poster 

with a star still. 

Center, above, depicts an alcove arraiigement 

on "The Best of Enemies," which 

.stresses David Niven and the Italian 

comedy stai- Albert Sordi. Niven's name 

is done in white letters, with a comedy line 

underneath, all on red background. The 

Niven blowup is a 22x28. Sordi's name and 

line underneath is on a blue background. 

The title is done in red on a yellow card. 

At the base, gold satin is used to add theatrical 

effect. 

Five floodlights were used overhead. 

Since the time was March, before and 

after, Nowe's advance in the main lobby on 

"The Children's Hour" stressed the five 

Academy Award nominations with the 

Oscar occupying the prominent space. The 

Oscar is done in deep bronze with touches 

of gold and set on a gold background. Note 

the separate panels at top for the five 

nominations. Nowe commented: "The excellent 

stars in this film, plus the superb 

supporting cast and the Academy Award 

nominatioirs are really getting wonderful 

attention for this coming engagement." 

Nowe also used a 22-foot banner on the 

overdoor large, glass mirror in the main 

lobby of the Carlton. This gave special 

emphasis to the thi-ee main stai-s via a 

beautiful blowup and big lettered names. 

Wichita Falls Rates 

'King of Kings' Highly 

Satm-ation schedules on two radio stations, 

a screening plus a preview for newsboys 

kicked off "King of Kings" at the 

Strand Theatre in Wichita Falls, Tex. 

Manager Fred McHam used the single platter 

on the film music to get a contest on 

the radio, good for a free plug every time 

one was awarded. 

The local newspapers came through with 

extensive publicity on this religious opus. 

The free copy and illustrations totaled 

nearly 300 inches. 

McHam had the "King of Kings" fact 

booklet in all barber shops, medical offices 

and restaurants, set up table tents in the 

cafeterias, had a 24-sheet pasted on the 

sidewalk out front, and displays in book 

and music stores. 

"All in all this film was well received 

here," McHam reports. "Wichita Falls was 

impressed." 

Heavy Radio and Television Schedules 

Herald Experiment in Terror' Premiere 

A heavy schedule of radio and newspaper 

advertising heralded the premiere of "Experiment 

in Terror" at the Paramount 

Theatre in San Pranci.sco. There also were 

substantial television buys on times adjacent 

to the major mystery and suspense 

TV shows. 

The theatre trailer highlighted the fact 

that "Experiment in Terror" was filmed on 

many of the Bay City's noted landmarks, 

including Fishennan's Wharf, Chinatown 

and Candlestick Park, home of the San 

Francisco Giants. 

Cooperation of the Crocker-Anglo National 

Bank for quarter-sheet cards in 

lobbies of their branches in San Francisco 

and the surrounding Bay area was sched- 

BOXOFFICE Showmandiser :: April 23. 1962 — 67 — 

uled. This marked the first time that the 

bank has permitted any commercial or 

theatrical venture to be promoted through 

its offices. The tiein pointed up the story 

of "Experiment in Terror." which tells of a 

bank teller who is threatened with a subtle 

campaigii of terror unless she embezzles 

$100,000 for a psychopathic criminal. 

Another tiein was effected with the 

Fisherman's Wharf Merchants Ass'n for 

the complete blanketing of all restam'ants 

and shops on the famed wharf, using 

poster art crediting the theatre and film. 

This promotion covered more than 100 

establi.shments. 

The Paramount Theatre is a unit of the 

AB-PT lineup.

. 

from 

CITATION WINNERS FOR MARCH 1962 

Glen Allen, mamiî-r, Imliana Theatre, Marion, Ind. Meritorious achievenieiil in 

public relations. His Hollywood Premiere of 1962 was sponsored 1)\ the hifili 

school boosters club and supported by the city government. 

• 

Edward H. Eckert, owner. Palms Theatre. l)i,,i,;llii Flu. K tlicatrc as 

community center. Recently elected mayor. 

Mae Jensen, manager. Rio Theatre in Wharton, Te.\. i'or lioliday ili?pla) which she 

and her staff made as a civic gesture. 

• 

ToNV Abramovicii. manager, Des Moines Theatre, Des Moines, loiva. For "Tender 

Is the Nig^ht" promotion of original wardrobe on TV. 

• 

Carl Fridley. owner. Capri and I'arsily theatres, Des Moines. For original ads in 

behalf »f "Pocketful of Miracles. 

• 

Earle M. Holuen. manager, Lucas and Avon Theatres, Savannah, Ga. Originated 

program to use motion picture screens of city for a civic-boosting program. 

• 

Carl Hoffman, manager, Omaha Theatre, Omaha. Neh. Deejay giveaway promotion 

for "Hev. Let's Twist!"' and "Too Iâte Blues"' combination. 

Council Fuss Over Walk' Is Strong Promotion 

Controversy over the proposed world premiere 

of "Walk on the Wild Side" in New 

Orleans, which netted considerable press 

space, failed to hurt the subsequent opening 

of the picture a month later at the 

RKO Orpheum. As a matter of fact, the 

wide publicity given the picture brought in 

added sheckels at the Orpheum boxoffice, 

according to Manager Asa Booksh. 

The picture was slated to premiere Februai-y 

20, but a local citizen, Mrs. Harold 

R. Ainsworth, a lay member of the local 

Legion of Decency, touched off the fireworks 

when she asked the city councU to 

prevent the premiere on the grounds that 

the film would "bring shameful national 

publicity to the city." 

The councU requested to see the film in 

uncontested by self-appointed censors." 

Results of the controversy, Booksh said, 

were that "Wild Side" ran close with "The 

Guns of Navarone," shown at the Oipheum 

in the early summer last year, and which 

set a record topped oiily by "Auntie Mame." 

advance of the premiere, a request denied 

by producer Charles K. Feldman. When 

the assistant city attorney was instructed 

by the council to attend the premiere to 

see if the picture violated any existing city 

obscenity ordinance, Feldman canceled the 

premiere stating that the film wâ.s being 

subjected to "prior censorship and unwarranted 

hostility and harassment," and that 

when the picture opened in March "New 

Orleans citizens would have the opportunity 

to see how capricious and ignoble Trading stamps come with nearly everything— why 

the impetuous actions of the city council not a motion picture opening? The Gold Bond 

people tied up with the Uptown Theatre in Minneapolis, 

have been." 

offering 500,000 (potentially, they figured) 

More fuel was added to the publicity 

fire just prior to opening when a local Gold Bond troding stamps free for opening day 

television station refused to accept paid patrons of "Scrgconts 3." As detailed in the 

advertising on the film from Columbia above reproduction of o large size ad, 200 stamps 

and the Orpheum. A review in the Times- were given with every adult admission before 1 

Picayune the day after oixMiing again referred 

p.m., 100 stamps to every patron 1 to 5 p.m. 1,000 

to the world premiere battle and to every ex-scrgeont or cavalry man arriving on o 

pointed out that other pictures of "far more horse, in a covered wagon or in hts service uniform, 

lurid" nature had played in New Orleans and lesser amounts tor other qualifications. 

Sponsored Kid Series 

Packed Every Week 

A spring series of sponsored Saturday 

shows is paying off happily at the Saenger 

Theatre in Pine Bluff. Ark., where Bruce K. 

Young is the wdde-awake manager. The 

series is part of the Saenger's "Spring 

Festival Celebration . . . Ten Glorious Weeks 

of Top Hits." 

Young relates that he has had the local 

Coca-Cola bottler as sponsor of the Saenger's 

Summer Vacation Movies for years, 

and the company has been very well satisfied 

with the results, so when Young presented 

an attractive plan for a spring series. 

Coca-Cola went for it with open arms. 

Coca-Cola has a drink. Sprite, and 

Young's plan was to sell this through Saturday 

kiddy show series at the Saenger. 

Here's how he did it—and attracted from 

1.700 to 2,000 kids to the theatre at each 

show. 

Admission to the Saturday Morning Fun- 

Frolics is two empty bottles of Sprite. 

All the youngsters are given neckties with 

Sprite bottle caps on them. Kids wearing 

the Sprite ties are eligible for a special door 

prize at the next free Saturday show. One 

happy result for Coca-Cola was that many 

of the kids wore their ties all the time ifor 

a week or so i 

The Coca-Cola company promotes a little 

jingle about Sprite on a radio program. 

Young and his aides teach the kids at his 

Fun Frolics this jingle, staging contests for 

kids to sing it from memory, which makes 

the sponsor very happy. 

The bottling company plugs the Saenger 

pictures all week with the Sprite jingle advertising 

and puts Saenger posters on delivery 

trucks. Posters about the kid shows 

are put out in grocery stores. Coca-Cola 

gives away several dozen of free cartons of 

Sprite each week as prizes to the kids via 

answers to the Sprite Funny Man 

i 

which is 

Young himself 1 

the stage. 

There is an horn- of stage fun before the 

screen program starts. 

Special attention is given to the concession 

stand, of course! 

The Saenger is packed every Saturday. 

Happy Over '1,2,3/ Boys 

Camp on Top of Marquee 

Three Onarga. 111., high school boys 

camped high after seeing "One. Two.Three" 

at the Mode, a Kerasotes theatre managed 

by L. J. Bennett. Their camp site was the 

top of the Mode marquee all thi'ough Friday 

night and Saturday until 8 p.m. 

The boys lived in the glare of floodlights 

during the night, with neighbors and acquaintances 

passing by and tooting their 

horns. WLS of Chicago, which was not too 

far away, broadcast mention of the publicity 

stunt, Bennett mentioned it in his 

newspaper ads. A local grocery store supplied 

the bo.vs with food. 

"You'd be surprised at the amount of 

interest this received in a small town," 

Bennett commented. 

Proclaim R&H Weeks 

In promotion of "Flower Drum Song." 

showmen in a number of situations have 

had the mayor proclaim a Rodgers and 

Hammerstein Week in tribute to the musical 

achievements of this pair of geniuses. 

— 68 

BOXOFFICE Showmandiser ;: April 23, 1962

ichard 

One MAN'S promiseÂnother man's curse 

RANDOLPH SCOTT-JOEL McCREA 

in Cinemascope and METROCOLOR 

written by produclo t'-i- dirlctô bv 

H/IAninTTI" I I A nXI P\/ 

• 

.IVIAHILI It HAH ILLY N. 

- 

b. stone, jr. sam peckinpah e.lyons 

THEATRE 

Ad Mat No. 406—560 Lines (4 Cols, x 140 Lines) 

AA-G-M PRESSBOOK 

I 

M,,Nri^lii VX^1. \l,tr..(.,,l,iuv. \!.ner. Inr. -Ml i;i:;lii- K. -, rved

PUBLICITY 

ADVERTISING 

ADVERTISING 

PROMOTION 

SYNOPSIS 

TWO WESTERN STARS IN ONE GREAT MOVIE ! 

JOEL 

McCREA 

AND 

RANDOLPH 

SCOTT 

They II set Fire 

to your 

box-office 

with this 

brand . . 

COLOR STILLS 

Metro-Goldwyn-Mayer has prepared a special set of twelve 8x10 

color stills for use in your lobby displays, for tie-ins with merchants 

of your community and for other special extra coverage you may 

obtain for exploitation of "Ride the High Country." 

e 6 of the 12 stills i 

"STARS OF THE OLD 

WEST" CONTEST 

Joel McCrea and Randolph Scott have been identified with important 

motion pictures dealing with the West for many years. They 

perhaps are two of the most significant stars of pictures having to 

do with this part of the industry. But many other stars also have 

been identified with "westerns." 

Arrange for a local disc jockey to hold a contest for young and 

old. the object being essay;^ on "My Favorite Western Stars." It is 

possible even to interest local schools in such a contest. 

Make certain that the contest gets local coverage, particularly by 

its sponsoring radio station, but add to this the wide-range coverage 

of your newspaper. 

ûch 

Prizes can be tickets to 

items. 

your engagement, savings bonds or other 

\n many areas local merchants can be induced to participate, tirid 

your pri^ 

"RIDE THE H GH COUNTRY" 

PROMOTION IDEAS 

STREET BALLYHOO .... Have two horsemen, attired in western garb, race tlirougli your 

streets, each catrjing a banner on "RIDE THE HIGH COUNTRY." 

THEATRE STUNTS .... Costume your ushers in western outfits with "RHIE THE HIGH 

COUNTRY" badges. 

SET THE STACE .... Arrange for covered wagons to converge on your theatre on 

LOBBY CONTEST . 

opening day, with passengers costumed for the event. 

. . . Put on a rope-twirling contest in your lobby . . . Have a local disc 

jockey or other radio personality on hand to broadcast the event and 

other happenings tied in with your engagement. 

TITLE SONG ON RECORD 

The catctij' title song of "Rade the High Country" has been recorded 

a£ one of the selections in a new Kapp LP album, "Meet the 

Lincolns," which serves to introduce one of the nations newest and 

most exciting vocal gi-oups, The Lincolns. See that disc jockeys in 

your area play this song and give credit to the film. 

EXPLOITATION 

STILLS 

LV lh 

help sell >vur engaj^ment. 

Order 

stills hy number 

from Nalioi 

Screen Service!

RADIO 

PUBLICITY 

ADVERTISING 

ADVERTISING 

SYNOPSIS 

© 

RADIO SPOT ANNOUNCEMENTS 

l-MINUTE LIVE ANNOUNCEMENT No. 1 

High adventure! .... High-powered drama! .... 

Highly explosive romance .... MGM's "RIDE 

THE HIGH COLWTRY"! .... Starring Randolph 

Scott and Joel McCrea .... as t^vo of the greatest 

gunfighters of the West ! They had once fought 

side by side .... but now they are face to face and 

the first to draw gets the girl and the gold ! . . . . 

"RIDE THE HIGH COUNTRY" .... into the 

lonely, and lawless High Sierra! .... Here is a 

new height in suspense between two desperate men 

.... one sworn to duty .... another greedy for 

gold .... and each with a gun and a last chance 

to make good on one side of the law or the other! 

Here is the tense and thrilling showdown as two 

great friends face each other in a gunfight that one 

must win! They could outdraw an)- man .... but 

not each other! See Randolph Scott and Joel 

McCrea in MGM's "RIDE THE HIGH COUN- 

TRY" .... In CinemaScpe and Metrocolor! 

l-MINUTE LIVE ANNOUNCEMENT No. 2 

Till, giants of adventure starred together for the 

first time! See Randolph Scott and Joel McCrea 

in MGMs "RIDE THE HIGH COUNTRY" .... 

the story of two great friends who could outdraw 

any man .... but not each other .... and now. 

it is between ihem and the first to draw gets the 

girl and the gold! "RIDE THE HIGH COUNTRY" 

.... into sudden danger in the treacherous High 

Sierra! Here is breathtaking excitement between 

two desperate men, each with a gun and a last 

chance to make good on one side of the law or 

the other! Here is a new height in suspense in 

one of the most tense and thrilling showdowns ever 

'/2-MINUTE LIVE ANNOUNCEMENT No. 2 

High adventure in the gold infested High Sierra 

.... See MGM's "RIDE THE HIGH COUNTRY 

" 

Starring Randolph Scott and Joel McCrea as 

tiio of the greatest gunfightcrs of the West who 

fought side bv side and face to face! "RIDE THE 

HIGH COUNTRY" .... into a lawless, lustful 

land where girls and gold are scarce and a man's 

closest friend can suddenly become his most deadly 

enemy! See "RIDE THE HIGH COUNTRY" 

In CinemaScope and Metrocolor! 

SO-WORD LIVE ANNOUNCEMENT No. I 

High .ulienlure! .... lligl,.|„,vicr.-,l dr.inia in 

the gold infested High Sierra! 

THE HIGH COUNTRY" 

See MGM's "RlllE 

Starring Randolph 

Scott and Joel McCrea as two of the greatest gunfighters 

of the West who fought side by side 

and face to face! "RIDE THE HIGH COUNTRY" 

.... In CincmaSro,,,. aii.l M,-ln»„l,M! 

50-WORD LIVE ANNOUNCEMENT No. 2 

Two giants of adventure starred together for the 

first time! See Randolph Scott and Joel McCrea in 

MGM's -RIDE THE HIGH COUNTRY"! .... 

Here is high adventure in the High Sierra where 

girls and gold are scarce, and a man's closest friend 

can suddenly become his most deadly enemy! See 

"RIDE THE HIGH COUNTRY" .... I„ Cinema- 

.Scope 

and Metrocolor! 

TWO GIANTS OF ADVENTURE STARRED TOGETHER FOR THE FIRST TIME' 

RANDOLPH 

AAMv« -^L. METRO-GOLDWYN-MAYER 

SCOTT T ^=L 

if 

JOEL 

McCREA 

filmed! See Randolph Scott and Joel McCrea in 

MGM's high-powered drama—"RIDE THE HIGH 

COUNTRY" .... In Cinemascope and Metro- 

taired together ior the 

first time! See Randolph Scott and Joel McCrea in 

MGM's high-powered drama—"RIDE THE HIGH 

COUNTRY" .... In CinemaScope and Metro- 

35-WORD LIVE ANNOUNCEMENT No 2 

A shn„,l„„n in III- lll^.h Slrri.i and Ml,- first |,, 

draw gels the girl and llie gold! .S,.e Randolph 

and Joel McCrea in MGM's high-powered 

—"RIDE THE HIGH COUNTRY'' 

111 Ciii aSr. Mr 

MARIETTE HARTLEY- n. b.'stone, jr. • samTeckinpah- richardTlyons 

Ad Mot No 30b 400 Lmc^ 3 Cols

SYNOPSIS 

iNot lor publication) 

SHOWDOWN IN THE HIGH SIERRA 

Tlie days of glory as a 

( 

JOEl, McCREA I 

West to 

legendary lawman have long passed and Steve Judd, 

. beginning to feel the effects of age, is almost forgotten in the 

which he helped bring law and order. 

But the Coarse Gold gold strike in the High Sierra puts him in the spotlight 

again. He has been asked by a Hornitos banker to establish a bank in their 

camp and thus protect their earnings from bandits. He picks Judd as the man to 

receive deposits of gold and then to transfer them over the lonely trails to 

Hurnitos in the lowlands. He agrees with Judd tliat it would be foolhardy for one 

man to attempt the hazardous trip alone and agrees to hire two helpers. 

Finding men willing to risk their lives in such a venture isn't easy, but Judd 

runs into Gil Westrnm (RANDOLPH SCOTT), at one time ahnost as famous 

a lawman as he and an old friend. Now, like Judd, ahnost forgotten, Gil has 

become a sharpshooter in a carnival. 

It is Westrum who suggests a third man. Heck Longtree. IRON STARR i. 

an adventurous young drifter and lighting-fast with a gun. Westrum, disgusted 

with the way life has treated him has his own plan with which Heck readily 

agrees. They'll hijack the Coarse Gold deposits. If Judd wants to throw in with 

them, that's fine. If not, they'll abandon him on the trail. 

On their wav to Coai-se Gold they meet an unexpected coraphcation in Elsa 

Knudsen. (MARIETTE HARTLEY I, at whose sternly righteous father's house 

they spend the night, Elsa is infatuated with Billy (JAMES DRURY'l. one of the 

wild Hammond brothers who live in Coarse Gold. In an attempt to escape her 

father I R. G, ARMSTRONG) she runs awaj, joins Heck. Judd and Westrum 

on the trail. 

Elsa causes a row between the three men when Heck attempts to force his 

attentions upon her. Judd rescues her, knocks Longtree down. Later Gil also 

flattens him. 

I 

Metro-GoUwyn-Mayer presents 

TWO eiANTS OF ADVENTURE STARRED TOGOTHER FOR THE FIRST TIME! 

RANDOLPH SCOTT-JOEL McCREA 

JRUDE THJE HIGJtl COUMq^R^ 

. 

.MARIETTE HARTLEY- .,„»n. b. stone, jr. .„».sam peckinpah .^...^richard e lyons in Cinemascope and METROCOLOR 

Ad Mat No. 408—400 Lines (4 Cols x 100 Lines) 

They find Coarse Gold to be a squalid, wild mining camp of tents with a 

place run bv Kate (JENIE JACKSON) the only real structure. Elsa and Billy 

are married there by Judge ToUiver (EDGAR BUCHANAN) but a drunken 

brawl starts immediately following the ceremony. 

Heck and Judd rush to Kate's Place from their tent, take the disillusioned, 

heart-broken Elsa away and start back to the lowlands. 

En route. Gil and Heck attempt to steal the gold. Judd discovers the plot 

and disarms them. Then the Hammonds attack but are routed. During the night. 

Gil slips away. 

Heck and Elsa are now in love. As the three approach Elsa's farm they are 

ambushed by the Hammonds who have killed her father and hidden in the house 

and barn. 

In the opening gunfire Heck is wounded, not seriously, but enough to take 

him out of action. So Judd fights alone. Suddenlv Gil rides down from 

the hills and joins him. 

The two old friends challenge Billy and his two brothers to a fair fight in tlie 

open. In a blazing shoot-out, Judd is mortally wounded before all three Hamnds 

Judd dies, Gil p, 

an for the youngsters, 

kn..iv Ihal.- Jud.l iuis«. 

hira that lu ill deli\ the gold and do whut

lulk. 

( rinfined 

George 

(General Advance) 

MaroU>Id^^^nMa^t^> Hide ihe 

Hi^h Coimm" 

IS a roHMng. spirited 

outdoor drama of the Old West, co 

.larnng Randolph Scott and Joel Mc 

( rt-a for tlie fiM time and introducing 

Manette Harllev, a refreshing and 

lalented addition to the rank« of HolI> 

wood's "new face< " 

At the beginning of the adventurous 

-ton, «iel in the High Sierra country 

. f rahforma's gold mining era, there 

hmU lonk (amival wene featur 

1 

111- 1 rate betwen three horses and a 

jiiiel, ill whii-U the camel streak-* to 

îctorj This unique contest sets the 

kc>note for the excitement, fast action 

jfid tumultuous incidents with which 

iht new picture, photographed in 

I 

inemaScope and color, is filled 

It IS at the carnnal thai Steve Judd 

iMcCrea) encounters his old crony, 

Gil Westrum (Scott), now a pitchman. 

Both men had been quick-triggered 

"town tamers." but the years have 

caught up with them. Steve has been 

hired to transport a shipment of gold 

from a mining camp over the lonely 

mountain trails to Sacramento, but it 

is too big and dangerous a job for one 

man. He enlists Gil and the adventurous 

young drifter, Heck Longtree, in 

the project. 

Steve little suspects that hi= old 

friend and the young drifter are planning 

to double-cross him and steal the 

gold. .Nor does he anticipate a further 

complication in the person of Elsa 

Knudsen (Manette Hartley), a girl 

who insists on joining them on the 

trail. She has run away from home to 

marry Billy Hammond, one of the 

Itiolhers of a wild, undisciplined, fighting 

clan. Marry him she does only to 

discover that all the brothers now consider 

her their property. 

rt is after Steve, Gil and Heck have 

started back from the mining camp 

with the gold, taking a terrified Elsa 

with them, that the action reaches the 

pilch of its excitement and gunplay 

in a climax involving the ironic situation 

of the pair who had attempted lo 

double-cross Steve joining liim in their 

united battle against the pursuing 

Hammonds. 

Ron Starr, who appeared on Broadway 

in "The World of Suzie Wong." 

enacts Heck Longtree, with other 

featured roles played by Edgar Buchanan 

as the befuddled judge who 

performt the marriage ceremony, R. G. 

Xrmstrong as Elsa's puritanical father. 

Jf-nie Jackson as a saloon keeper, and 

Jame« Drur>- as BUly Hammond. 

Capturing the color and rugged 

beauty of California's mountain area=, 

"Ride the High Country" was filmed 

on locations at Mammoth Lake in the 

High Sierra, Frenchman's Flat, Conejo 

Valley and Malibu Canyon. For 

other ficenee, part of a Western town 

Will, built on the back lot at MGM. 

\ I U h t\ i\D \En COMER 

I'opiitar outdoor \tar, Randolph 

Scott, and screen neivcomer 

Marietle Hartley play 

starring roles iiith Joel McCrea 

in Metro-Goldicvn-Maver's 

•'Ride the High Country." The 

adventure-filled action-drama 

of the Old West is in Cinema- 

Scope and color. 

Still 

1793-X-5 

Ride the High Country Mot l-E 

(Brief 

Summary) 

Randolph Scott and Joel McCiea. 

two of the screen's most popular outdoor-adventure 

heroes, appear together 

for the first time in Metro-Goldwjn- 

.Mayer's action-filled drama of California's 

goldmining era, "Ride the 

High Country." with the picture's 

feminine lead played by attractive 

young actress Mariette Hartley, in her 

film debut. 

Replete with gunplay, barroom 

brawls and a variety of trigger-quick 

action (including a unique and exciting 

race between three horses and a 

camel in an Old West honky-tonk 

carnival sequence), the story casts 

Scott and McCrea as former "town 

tamers" whom time has passed by. 

Now down on their luck, they team as 

guards for a gold shipment from a 

mountain raining camp. Then Scott, 

with the aid of a young drifter, 

schemes to double-cross his old pal. 

The romantic angle involve* the young 

adventurer, played by Run Starr, and 

Mi^^ Hartley, cast as the rebellious 

daughter of a stern and puritanical 

father. 

The story is by N. B. Stone, Jr. It 

was produced by Richard E. Lyons 

and directed by Sam Peck in pah. 

Filmed in CinemaScope and color, 

much of the action waa photographed 

on location in California's High Sierra. 

(Shooting 

Statistics) 

Hutidolph Srolt and Joel McCrea. 

starring in M. i.,, « .mIJ^sm, \Uut\ 

i 

"Ride the High nuu^ Imv, . ,1 

up 230 motion j.n mx - I,, t, ,.,i tl,, ,,1 

over a 30-year a< Ijii;^ -]• \u hiirjng ihi'- 

pcriod they figuri' ihi'y'vp fired 

IS.OOO bullets, ridden 200 horses, 

dropped 130 screen nasties in their 

tracks, and worn out some 2.S0 pairs of 

boots, chaps and pants. 

(Marieffe Hartley) 

Shaken 

nade 

\hiriette Hartley, who 

Kjlharine 

Hepburn. 

freckle-faced 

." 

-larring Randolph Scott and Joel 

MrCrea. 

Mariette, a contraction of her paternal 

grandmother's name, Mary 

Lorella. admits she has always wanted 

to be in a western. 

"I guess I've been subconsciously 

dreaming about it for some three 

years," she says. "One of my hobbies 

is reading history and I've studied the 

\merican West. So the idea of working 

in a picture of that period fascinated 

me." 

\>t she admits she was reluctant to 

(ace Hollywood. Although only 21, she 

has been playing Shakespeare on the 

?tage since she was twelve. 

She started 

as Oberon in "A Midsummer Night's 

Dream" and, a year ago, toured the 

country as Helena in the same play. In 

her early 'teens, she studied with Eva 

Le GaUienne, who guided her in her 

portrayal of Juliet. She has appeared 

at the White Barn Theatre in Weston, 

(ônn,, but made her major successes 

later at the American Shakespeare 

Festival in Stratford. 

Mariette, who had ridden bareback 

as a youngster, mastered the western 

saddle in .m,- le-^nn. 

-Colduyn-Mayvr\ Rulv 

the High Country'" introducc:y 

Ron Starr and ^fariette Hartley 

and Joel McCrea. Filmed in 

CinemaScope and color, the 

picture unfolds an adventurefilled 

story oj California's gold- 

Stdl 1793 71 

Ride the High Country Mot 1-A 

Joel McCrea and Randolph Scott team for the first time as 

hard-shooting ex--totcn tamers" of the old tf est in Me 

Gotdivyn- Mayer's "Ride the High Country." The a€iventi 

filled outdoor action-drama is in CinemaScope and color. 

(Randolph Scott and Joel McCrea) 

Randolph Scott and Joel McCrea can 

boast acting careers which have 

spanned more than 30 years. 

Long recognized as two of the kingpins 

of the western movie, with a 

whooping 230 motion pictures between 

them, the two long-lime friends ironi- 

I ally never made a picture together 

until Metro-Goldwyn-Mayer teamed 

them up in "Ride the High Countr>'," 

wild and rugged outdoor drama m 

which a slippery lawman-turned-lhief 

(Si-ott) attempts to make off with a 

quarter million dollars in gold, left in 

the care of liis sheriff friend iWc- 

Crea). 

If statistics could tell the story of 

their individual successes, the .Scott- 

MrCrea combination would be an eyepopper. 

They've fired more than 15,000 

bullets, dropped 1.10 screen nasties in 

their tracks, ridden more than 200 

horses, worn out ôme 250 pairs of 

boots, chaps, pants and wide-brimmed 

Their mileage on horseback is astronautical. 

"We figure we'M- galloped around 

the globe at least once," laughs Scott. 

"We've got the marks to show for it, 

too," seconds McCrea. 

Back in 1934-, when each of the then 

fledgling actors had etched minor 

marks in the film business, Scott was 

at Paramount, where his friend Mt- 

Crea had been assigned the starring 

role in "Roberta." But in a last-minute 

switch, Scott was given the role. 

Their careers as well as private lives 

have had some remarkable parallels. 

Both started out playing matinee-type 

heroes; later took a fling at comedy; 

but in the end, found their gold in 

saddlebags. 

Scott hit it big in "Canadian 

Pacific," "The Spoilers" and a succession 

of other westerns. McCrea roared 

on to stardom in "Barbary Coast," 

"Buffalo Bill" and "The \'irginian." 

Until a few years ago, they led 

similar off-screen lives. Both sunk a 

chunk of their film earnings into vast 

ranching operations. McCrea invested 

in 24,000 acres some 40 miles from 

Hollywood and another 6,000 acres 

spread near Elko, Nevada. 

"I'm no weekend country gentleman," 

McCrea insists. "Last year, we 

pounds of beef on the hoof. It's gotten 

in be a full-time job. But movie-making 

is still like a breath of fresh air 

to me, altbougli I only have time now 

for ( 

(Joel 

McCrea) 

For "Ride the High Country." in 

which he stars with Randolpli Scott, 

Joel McCrea returned to M'etro-Guldwyn-Mayer, 

wheie he started lus acting 

career as a bit player some 30 years 

ago. 

The pictuie was "The Fair Co-ed." 

starring Marion Davies, and McCrea 

the set. All he was required to do was 

cat an apple, but before the scene 

was completed lie had devoured 

eighteen. 

Came lunch time and he was included 

in a group invited to lunch at Miss 

Davies* bungalow. The menu featured 

steak and apple pie. 

McCrea turned duwn the dessert. 

(Randolph Scott) 

:.p star for many \fars. Randolph 

also has been a shrewd busmessvith 

profitable investments m oil, 

and bonds. But when asked 

r.cli in friends." 

An anecdote which proves his point is 

rniinected with his co-starring role 

with Joel McCrea in Metro-Goldwyn- 

Mayer's "Ride the High Country." 

Although ihey have been casual acquaintances 

for 30 years, their paths 

iarely crossed and they had never previously 

appeared in a picture together. 

Ilie matter of billing, normally a 

touchy point witii actors and their 

agents, came up. But there was no 

"We flipped a coin," said Randy. 

"Although the idea 

had been suggested 

earlier, 1 didn't know it was happening 

at tiie time. We were having lunch at 

toe Brown Derby with Richard Lyons, 

the producer, and Sam Peckinpah, the 

director. Someone tossed a coin, i 

iliuught it was to decide who would pay 

the 

check. 

When we were outside I thanked 

Jntl for picking up the tab Then he 

told me he hadn t bought the lunch It 

seems we had flipped to see who got 

top billing and I won 

So Scott s name is listed first m the 

outdoor drama But he insists it 

uldn 

diffei 

Ron Starr. Joel W. ( rrn aii,( K

f?». 

. 

RANDOLPH 

In 

^^, TWO GIANTS OF ADVENTURE STARRED ,::9.«« 

TOGETHER FOR THE FIRST TIME! " ' ' 

/•? 

# 

METRO-GOLDWYNMAYER Prt 

They fought 

face to face 

or side 

by side! 

SCOTT • JOEL McCREA 

VXOl THE HicH COUHTRY 

•^ 

MARIETTE HARTLEY 

N. B.'sioNE, JR. 

I 

% 

V> 

«| 

Cinemascope 

and METROCOLOR 

SAM PECKINPAH RICHARD E, LYONS 7^ 

RANDOLPH/ JOEL 

SCOTT /McCREA 


THEY FOUGHT FACE TO FACE or SIDE BY SIDE! 

HIGH 

COUNTRY 

M-G-M 

, 

RANDOLPH SCOTT- JOEL NIcCREA 

MARIETTE HARTLEY 

In Cinemascope 

and METROCOLOR 

In Cinemascope and METROCOLOR 

MARIETTE HARTLEY- n b stone, jr sam peckinpah 

• 

richard e. ltons 

T H E A T R E 

l^"" 

RiOf 

High 

Couwny, r^-^ 

THEATRE 

•*cr- 

MARIETTE HARTLEY in CmemaScope and METROCOLOR 

RANDOLPH' _ 

SCOTT McCREA 

"High CoumitY 

Ad Mot No. 

113—28 Lines 

Ad Mot No. 110—100 Lie 

SHOWDOWN IN THE HIGH SIERRA I 

HWE THE High CournKf* 

Ad Mot No. 206—200 Lines (2 Cols, x 100 Lines) 

SCOTT McCREA 

RiDf TUB ViEH Caumir 


Ad Mot No. 220 

Ad Mat No. 120

• 

MARIETTE HARTLEY Nb'sTO'nEJR SAMPfCKINPAH RICHARD £. LYONS .La iITetrocolor 

6 SHEET 

3 SHEET 

'^.^ §C(K9MMWfl 

V':&~ 

DCS WIS / 

ACCESSORIES 

6 SHEET 22x28 LOBBY CARD 

3 SHEET 14x36 INSERT CARD 

1 SHEET 14x22 WINDOW CARD 

COMPOSITE MAT 

8x10 STILLS 

BANNERS, VALANCES, FLAGS 

SLIDES 

TRAILERS SET OF 12 COLOR STILLS 

40x60, 30x40, 24x82, 24x60 SPECIALTY DISPLAYS 

ALL ACCESSORIES AVAILABLE AT 

YOUR LOCAL BRANCH OF 

NATIONAL SCREEN SERVICE 

ONE SHEET 

All advertising material in this pressbook, as well as all 

other newspaper and publicity material, has been approved 

under the MPAA Advertising Code as a self-regulatory 

procedure of the Motion Picture Association of America. 

All inquiries on this procedure, which is voluntarily subscribed 

to by the major motion picture companies, may be addressed 

i 

I to: Advertising Code Administrator, Motion Picture Associa- 

J 

\^lA J tion of America, 552 Fifth Avenue, New York, New York.

B O X O r F I C JE .;^ BOOK 

1 W GUI D E 

plu

Kinosley 

REVIEW DIGEST 

AND ALPHABETICAL INDEX 

In the summary +- is roted 2 pluses, — as 2 minoses. Very Good; ~ Good; Poor; = Very Poor. 

Z599 0Moon Pilot (98) Comtdy . 

. BV 1-29-62 + * H + H ++ 

2611 Most Wanted Man. Tht (85) Com..Astor 3-12-62 — 

2569 Mr. Sardonicus (90) Ho. (W 10-16-61 + — 

2597 Murder She Said (87) Mystery MGM 1-22-62 -f -f 

2617 ©My Geisha (120) t Com-Dr Para 4- 2-62 - H 

2587 ©Mysterious Island (101) Adv Col 12-18-61 + -f 

—N— 

2543 Naked Edge. The (102) Susp. D 

2519 ONature Girl and the Sparer 

UA 7-10-61 ++ 

* 

(70) Ad» UPRO 9- 1-61 ^: 

+ + + ± 

-1- 

+ 

+ ft 

H- ff ff + 

9+1- 

1- 

* 6+3- 

+ 8+ 

6+ 

± 9+1- 

2620 Nearly a Nasty Accident (86) 

Farce-Comedy U-l 4- 9-62 + 

2553 Ne«er Take Candy From a Stranger 

(S2) Psychologica) Or Onat 8-21-61 + 

1+ 

2574 Ninth Bullet. Tha (90) 

Adnnture Or Autfiibon-SR 10-3O-61 H 

*+ 

2591 No Love (or Johnnie (110) 

Drama Embassy l-l-62+ + -tt++ + + -H-UH 

2555 One Plus 0r>e (114) Or SR 8-2S-61 i: i: + 

2583 One. Two. Three (115) ® Comedy UA 12- 4-61 ff + ff ff 

2610 Only Two Can Play (106) Com . 

3- 5-62 + + -i it 

2S54 Ooeration Camel (74) Sen. Comedy.. AlP 8-21-61 t: 

2589 Outsider. The (108) Drama U-l 12-25-61 + ± ± ff 

+ H + H H n+1- 

1+1- 

± + + ± 5+2- 

+ ^ 

2591 Pagan Island (60) Adv Cinema Syn 1- 1-62 d: 

2566 Paris Blues (98) DranVJJZz UA 10- 2-61 -ff + + + + 

2559 OPirate and the Slave Girl. The 

(87) Adv Crest-SR 9-U-61 + 

2585 OPirate o( the Blxk Hawk, The 

(75) Adventure FilmgrtHiB 12-11-61 + 

(S) 

2567 ©Pirates of Tortuta (97) © Adv 20-Fok 10- 9-61 + 2: f i :t 

2552 ©Pil and the Pendulum, The (85) 

,P Horror Drama AlP 3-19-62+ + ± + + 

2578 ©Pocketful of Miracles (137) 

Comedy-Drama UA U-X3-61 ff i: + H ff + 

2614 OPremature Burial. The (81) 

£ Horror Drama AlP 3-19-62+ + ± + 

2606 ©Prisoner of the Iron Mask, 

The (SO) 'C Adv. (Eno. dubbed) AlP 2-19-62 ± ± 

2570 Pure Httl at St. Trinl«n'», 

The (94) Farce Confl 10-16-61 ± - W :± 

2573 ©Purole Hills, The (SO) 

©Western 20»h-Fca 10-30-61 + + ^ + 

11-20-61 + ± 

ft 

2580 ©Purole Noon (115) Murder Dr. . Times 

2561 Queer of the Pirates (80) 

S Sea Adv. (Enj-dubhed) Col 9-18-61+ ±

V 

s by ( 

VistoV 

Super! 

Blue Ribboin Award; c 

key on n I page ) tor i 

orcnthoscs. 'C is for CincmaScopo; 

a Symbol denotes BOXOFFICE 

of indicate story type— iCompletc 

REVIEW DIGEST. 

ÊATURE CHART 

ALLIED ARTISTS ^ ||

, 

St*plitn 

( 

. 

. 

. 

. 

. 

. 

The key to letters ond 

FEATURE 

combinations thereof 

CHART Drama; (An) Animated-Action; (C) Comedy; 

with Music; Doc) Documcntory; (D) Dromo; 

Historicol Dromo; (Ml Musicol; (My) Mystery 

20TH-FOX UNITED ARTISTS UNIVERSAL-INT'L 

©Marines, Let's Go 

(104) Cc C..137 

Darid lledlson. Tom Tryon. 

Linda IlutchliK 

QVie Big Gimble (100) @ D..134 

Bc.yd, JulleUe Creco, 

Daild Wjyne 

OFrancis of Assisi (105) © D..132 

KradfiirrI IHIImail. Dolores Hart 

Rliiart Whllnijii 

bet Storm Ad . . 139 

aSeptem (90) . . 

J.ianne llni. Mark Steiens 

20.000 Eyes (61) © Cr..l24 

i: .Nelson. M. Anders. J. Brown 

OUpstairs and Downstairs 

(100) C..125 

Michael Crale. M. Demongeot 

I 

'The Hustler

FEATURE 

CHART 

Short 

AIDART 

Colli Wind in August, A 

(60) D.. Aug 61 

1...I.I Alhiiuhl. Scott MarloM 

Hi' .I !!. •irdi 

BUENA VISTA 

UOTlie Parmt Trap 

(123) C.Jurei 

MISCELLANEOUS 

MnuriTn O'llnra, liriaii Keith. 

OQGrey'fiars Bobby (91) D, Oct 61 

l).m;ilil rrl-i|i. Kay Walsh 

used 

— 

XHIBITOR HAS HIS SAY 

"S. 

lABOUT PICTURESi 

FOREIGN 

LANGUAGE 

FEATURE REVIEWS 

EHHS Tip Pays Off 

Wc pushed hard on selling MGM's "Ring of 

Fire" due to the nice reports on if in the EHHS 

deportment—and did very well on this colorful 

action picture. It is on obovc-ovcroge thriller 

that mode us some money on our Fri., Sat. 

change. 

KEN CHRISTIANSON 

Ro«y Theotrc, 

Washburn, N. D. 

ALLIED ARTISTS 

George Roft Story, The lAA)—Ray Oonton, Jaync 

Monsficid, Julie London. Block ond whrre, and slow 

in spots. Boxoffice wos slower. Midweek is wostc 

of time here onyhow, but moybc that's wtiy people 

oppreciote blockbusters later when they do orrive 

Ployed Wed., Thurs. Weother: Fair.— A. A Richords, 

Morion Theotre, Marion, S, C. Pop. 7,200. 

BUENA VISTA 

Greyfriors Bobby (BV)—Donold Crisp, Koy Wolsfi, 

Lourence Noismirti. Excellent movie, enjoyed by all 

This one brought in mostly families, grandparents 

come too. Very good troiler from NSS. Beautiful color. 

Whot more con I say? Played Fri., Sot Weother 

Windy cloudy .—Roy Kcndrick, Star Theatre, Minco 

Oklo. Pop. 950. 

COLUMBIA 

Devil ot 4 O'clock, The fCol!— Spencer Trocy 

Frook Sinotra, Kerwin Mathews. One of the finest 

pictures wc hove ever ployed and our personol 

in this one. The few who sow this agreed 

nominee for best picture of the year. Frank Sinatra 

Mtro good 

111*'^,^^'^^"^°"?°' ^'^ ^""^^ magnificent scenery on 

the idiot box. Ployed Sun., Mon., Tues. Weother- Rain 

aPop. rn/^J''^"*^" 

3,000. 

Grand Theotre, Loncoster, Ky. ^ 

et 

— 

Opinions on Current Productions 

ÊATURi REVIEWS 

Symbol O denotes color; (?) CInemaSeope; ® Vlito Vision; (J) Superscope; ® PoMvlilon; Zi Regolicope; 1 Teehniromo. For story synopsis on each picture, see reveru lid*. 

.Iff) 

Big Red F [ 

Buena Vista 89'/2 Minutes 

Ratio; Adventure 

85-1 O 

Rel. 

The name of Walt Disney has long been regarded as a byword 

in family entertainment, and this latest boy-dog offering 

serves to further enhance the producer's standing as top 

purveyor of filmfare fit for everyone from junior to grandpop. 

It has all the warmth and color of earlier Disney productions 

of its ilk ("Nikki, Wild Dog of the North," "Old Yeller," "The 

' 

Shaggy Dog, al) and should enjoy the same big boxoffice 

results. Localed in the lush, verdant pine country of 

Canada's Quebec province, the breathtaking scenery is a 

top asset of the film, brilliantly shot in Technicolor, and 

there's the name of Walter Pidgeon to overcome the otherwise 

unknown cast comprised of Canadian thespions. In the 

role of the boy, 14-year-old French-Canadian Gilles Payant, 

who was chosen frcm 300 youngsters for the port, is outs.anding, 

and viewers may expect to see the rugged, towheaded 

lad in future motion pictures. To Bill Koehler goes 

credit for finding and training Champion Red Aye Scraps, 

U.D. (Utility dog—the utmost in obedience) whose skill and 

beauty leave an unforgettable impression on the screen. 

Winston Hibler coproduced with Disney, and Norman Tokar 

directed. Musical score by Richard M. and Robert B. Sherman 

is an added plus to the overall fine production. 

Walter Pidgeon, Gilles Payant, Emil Genest, Janette 

Bertrand, Georges Bouvier, Doris Lussier, Holland Bedard. 

The Music Man F 

Ratio: Musical Comedy 

2.55-1 ® © 

Warner Bros. ( ) 151 Minutes Rel. 

On a par with "Oklahoma!" which was a real slice of 

Americana embellished with rousing songs and vibrant 

dances, this joyous picturization of Meredith Willson's recent 

stage success is one of ihe best film musicals of the past 

decade. It should delight audiences and exhibition alike 

with patrons singing and cash coming in at the boxoffice. 

Willson was writing nostalgically of his home town in Iowa 

and the 1912 horse-and-buggy era has been faithtully reproduced 

on the Warner lot and splendidly photographed in 

Techniroma and Technicolor to bring wistful sighs from the 

older patrons and get chuckles from the younger fans. Producer-director 

Morton DaCosta has endowed the entire film 

with a consistently happy quality which will send audiences 

out smiling and humming the lilting tunes. Because of its 

wholesome quality, this is ideal family fare with a special 

appeal to the ladies and the youngsters. No less than 17 

musical sequences have been integrated into Marion Hargrove's 

screenplay and, of these, the stirring marching number, 

"76 Trombones," is the standout. Onna White's spirited 

dance routines are tremendously inventive and the Buffalo 

Bills contribute expert barbershop harmonizing. 

Robert Preston, Shirley Jones, Buddy Hackett, Hermione 

Gingold, Paul Ford, Pert Kelton, Timmy Everett. 

Doctor in Love F 

Ratio: Comedy 

1.85-1 © 

Governor Films 93 Minutes Rel. April '62 

As the fourth in the popular British "Doctor" comedy series, 

and the first to star the handsome Michael Craig, instead 

of the original Dirk Bogorde of "Doctor in the House" and 

the two follow-ups, this Betty E. Box production is another 

delightfully amusing romp in the best tradition of English 

humor. The devotees of British comedies, which are increasingly 

favored with U.S. audiences, will recognize all 

the regulars, headed by the outrageously blustering bearded 

James Robertson Justice and including Irene Handl, Leslie 

Phillips, Reginald Beckwith and the dimwitted blonde Liz 

Frazer, to mention a few, all of them contributing character 

gems. Ralph Thomas, who directed the three previous 

"Doctor" films, is again at the reins and delivers fast action, 

much of it in the slapstick vein, even if the background is 

a hospital and its operating rooms. Craig is especially 

good in his semi-serious moments involving his romance 

with a female physician, convincingly played by Virginia 

Maskell, who is currently attracting attention in the Peter 

Sellers film, "Only Two Con Play." Carole Lesley also 

scores as a giddy hospital receptionist while Miss Frazer 

and Joan Sims gamer many laughs as empty-headed stripteasers 

in quarantine Fine Eaf-fman Color photography, 

Michael Craig. Virginia Maskell, James Robertson Justice. 

Leslie Phillips, Reginald Beckwith, Carole Lesley. 

Five Finger Exercise F Ratio: 

1.85-1 

Columbia (G25) 109 Minutes ReL May '82 

Superb performances by Rosalind Russell, recent Academy 

Award-winner Maximilian Schell, Jack Hawkins and Richard 

Beymer give this picture a better than even chance :'or highly 

satisfactory returns at the boxoffice. The play by Peter 

Shaffer on which it is based won the Drama Critics AwordB 

in both New York and London. The basic material of the 

play is shallow, artificial and inconsequential. The power 

given the screen version is provided by the stars, who give 

the subject matter depth and dimension. By sheer personality 

and artistry of performance the stars enliven v/hcrt is 

essentially a vapid play. From a critical standpoint the 

characters seem to walk through their scenes like shadows 

of real persons with no genuine background provided for the 

motivation of their moods and reactions. Maximilian Schell 

gives an entirely sensitive and appealing performance, 

though when his emotional reactions to Miss Russell ore 

finally revealed, against her dramatic reactions, they are so 

incredible and naive that they brought a laugh from the 

preview audience. Nevertheless, the picture has exploitable 

values because of the popularity of Miss Russell and the 

oncoming force of Maximilian Schell's personality. 

Rosalind Russell, Jack Hamilton, Maximilian Schell. 

Richard Beymer, Annette Gorman, Lana Wood. 

Safe at Home F 

Ratio: Comedy- 

1.55-1 Drama 

Columbia (624) 83 Minutes Rel. April '62 

A pleasing baseball comedy-drama, which combines the 

big league name value of Mickey Mantle and Roger Maris 

of the New York Yankees with the kid appeal of the Little 

Leagues, this Naud-Hamilburg programmer is made-to-order 

for the spring season, when baseball fever is at its height. 

Its ideal spotting is in the neighborhood houses, where dad 

will bring the youngsters, or vice-versa. Outside of Mantle, 

who displays a friendly personality, and Maris, who looks 

more frozen-faced, the best-known player is the veteran 

William Frawley, of TV's "I Love Lucy" fame, who plays the 

kindly Yankee coach. But nine-year-old Bryan Russell is 

a natural and engaging performer as the Little Leaguer who 

pretends he knows Mantle and Maris and Don Collier, star 

of TV's "Outlaw" series, and Patricia Barry add a modicum 

of romantic interests to satisfy the females who might not 

dig the national pastime. Directed by Walter Doniger from 

a story by producer Tom Naud and Steve Ritch, the picture 

was largely filmed at Fort Lauderdale, Fla., winter training 

ground of the Yankees, with Yankee manager Ralph Houk 

and pitcher Whitey Ford also making brief appearances as 

themselves. If heavily exploited to stress Mantle and Maris, 

this baseball picture can't miss at the boxoffice. 

Mickey Mantle, Roger Maris, William Frawley, Patricia 

Barry, Don Collier, Bryan Russell, Eugene Iglesias. 

House of Women 

Ratio: 

1,85-1 

Drama 

Warner Bros. (163) 83 Minutes Rel. May '62 

In every respect, title, a cast v.'ilh mild marquee draw and 

a routine prison tale, photographed in black-and-white on the 

studio lot, this Bryan Foy production is typical of the rapidly 

vanishing "B" picture, similar to "Caged," "Marked Woman" 

and other old Warner programmers dealing with women in 

prison. Although lacking in romance, the tear-jerking plot 

will appeal to women fans, so WB is teaming this with 

"Samor," a red-blooded adventure film for the male patrons. 

The dualer will satisfy audiences for midweek bookings. 

Based on the true premise that some women's prisons permit 

young mothers to keep their small children with them, the 

story, written and directed by Crone Wilbur, is filled with 

cliches but generates some suspense during the climactic 

prisoners' revolt with a parole board member held as hostage 

and forced to walk a high ledge. Shirley Knight, who was 

on Academy Award nominee for her role in "The Dark at the 

Top of the Stairs," acts well but is handicapped by wearing 

a well-groomed, shoulder-length hairdo—in the cellblock, no 

less. The usual types, Barbara Nichols, as an ex-stripteaser, 

and Constance Ford, as a hard-boiled dame, are on hand but 

Virginia Gregg contributes the best performance. 

Shirley Knight, Andrew Duggan, Barbara Nichols, 

Constance Ford, Margaret Hayes, Virginia Gregg. 

The reviews on these pages may be tiled for future reference in any of the following ways: (1) in any standard three-ring 

loose-leaf binder; (2) Individually, by company. In any standard 3x5 card index file; or (3) in Ihe BOXOFFICE PICTURE 

GUIDE three-ring, pocket-size binder. The latter, including a year's supply of booking and doily business record sheets, 

moy be obtained from Associated Publications, 825 Von Brunt Blvd., Konsas City 24, Mo., for $1.00, postage paid. 

2624 BOXOFFICE BookinGuide April 23. 1962 2623

" 

FEATURE REVIEWS Story Synopsis; Exploits; Adiines for Newspapers and Programs 

THE STORY: 

"Five Finger Exercise" (Col) 

Rosalind Russell is a dominant woman married to a sellmade 

furniture manufacturing tycoon, Jack Hawkins. She 

rents a seaside cottage for the summer into which move her '0**^ 

husband, daughter Annette Gorman and a refugee German 'i°'^ 

tutor for the daughter, Maximilian Schell. They are joined 

by son Richard Beymer, on vacation from college. Miss Russell 

conceives a desire for the tutor which she hesitates to 

express. The son observes their innocent encounters and reports 

to his father that they are in love. Schell is innocent of 

any wrongdoing despite Miss Russell's desire. The daughter 

also has a crush on him and he rescues her from an almost 

fatal swim in the ocean. The father confronts him with 

accusations. Schell tries suicide by gas, but is revived and 

then dismissed. Miss Russell and her husband renew normal 

marital relations. 

EXPLOmPS: 

Play to the hilt Rosalind Russell's popularity in current 

hits plus Maximilian Schell's winning of this year's Academy 

Award. If photos showing Schell receiving his Oscar are 

available, they would make excellent theatre front display 

as well as get a play in your local newspaper. 

CATCHLINES 

Sensationally Together—Rosalind Russell and Academy 

Winning Maximilian Schell . . .The New Type of Movie 

You've Been Wanting to See—Sensational! 

THE STORY: 

"Safe at Home" (Col) 

Young Bryan Russell, whose widower father, Don Collier, 

operates a fishing boot chartered by Florida vacationers, 

pretends to his fellow-players on the Little League school 

team that he knows Yankee stars Mickey Mantle and Roger 

Maris. While Collier is on a three-day charter trip, Bryan's 

original lie snowballs and he has to promise to deliver the 

Yankee stars for the local Little League banquet. Bryan 

hitches a ride to Fort Lauderdale to try to meet Mantle and 

Maris at their training grounds and persuade them to help 

him out. Mantle and Maris refuse to be party to Bryan's 

deceit. Meanwhile, Collier comes in search of his missing 

boy and takes him home to tell the truth to his team-mates. 

Just as Bryan finishes his confession, word arrives that Mantle 

and Maris have invited the Little League team to Fort 

Lauderdale to witness spring training and play ball with 

the Yankees. 

EXPLOrriPS: 

Put the selling campaign behind Mickey Mantle and Roger 

Maris by making tieups with the manufacturers of Mantle- 

Maris v/ear licensed products—T-shirts, canvas shoes and 

other sports equipment for window displays 

CATCHLINES: 

A Grand-Slam of Fun and Laughter With the Greatest 

Guys in Baseball . . . Mickey Mantle and Roger Maris, the 

Idols of Millions, Ploy Themselves and Become the Buddies 

o' the Luckiest Kid in the World. 

THE STORY: 

•'Big Red" (BV) 

GiUes Payant finds a home and a dog to love when he 

goes to work for Walter Pidgeon exercising his show dog, 

Red. When Red is severely injured, the youngster carries him 

to a shack in the woods before Pidgeon can put him out of 

his misery and nurses him back to health. When Gilles and 

Red return, pride keeps the older man from reconciling with 

the boy. Walter ships Red and his mate, MoUie, to Montreal 

to be sold, but the dogs manage to escape from the train into 

the mountains. Gilles finds them in time to fend off a 

marauding mountain lion and assist in the birth of a litter 

of pups. Pidgeon takes off to find the boy and is pinioned 

in a gorge by falling rocks when his horse shies suddenly at 

a lion. Red finds the trapped Pidgeon, and Gilles appears in 

time to shoot the lion and save both Red and Pidgeon. 

EXPLOITIPS: 

Hire a boy to walk the streets with a Red Setter on leash 

with appropriate information signs. Hold a matinee pet 

show for local boys and their pups, awarding free tickets to 

the winner. Ask kids to write essays about their pels, awarding 

free tickets or appropriate gifts for the winners' pet. 

CATCHLINES 

The Heartwarming Story of a Boy's Love for a Dog . . . See 

the Adventures of a Grand Champion Setter and the Boy Who 

Wins Him. 

THE STORY: 

"The Music Man" (WB) 

The familiar plot deals with a traveling salesman (Robert 

Preston) who descends on River City, Iowa, in 1912 planning 

to bilk the citizens out of money for musical instruments and 

band uniforms for their children before skipping town. But, 

Preston falls sincerely in love with Shirley Jones, the prim 

librarian who sees through his scheme even though the town 

mothers fall for his line. In the end, Preston actually gives 

River City a genuine children's band, which plays "76 

Trombones" with spirit and crashing noise while marching 

down Main Street. 

EXPLOITIPS: 

The fame of Meredith Willson's Broadway musical, which 

t>eaL 

cing played on Broadway for three years while a touring company 

played all key cities in the U.S., is the major selling point. 

Warner has made tieups with Webcor for transistor radios 

and music shops will cooperate with window displays of the 

record albums. Robert Preston, a star since the 1940s, and 

Shirley Jones, of "Oklahomal" fame, as well as Hermione 

Gingold, a regular on Jack Poor's T'V show, also merit selling. 

CATCHLINES: 

Sing, Dance and March to the Glorious Music of Broadway's 

Hit Musical, Starring Robert Preston, Mr. "Music Man," 

Himself . . . You'll Never Forget the Happy Musical Which Set 

the US. to Laughing and Singing ... A Brash Traveling Man 

and a Shy Librarian Make Merry Music As the Whole Town 

Watches. 

THE STORY: "House of Women" (WB) 

Shirley Knight, a pregnant girl who is sentenced to prison 

for robbery, is permitted to keep her baby with her until the 

child is three, when it must be put up for adoption. Shirley 

makes friends with Constance Ford, a hardened criminal who 

also has a small child in prison, and Barbara Nichols, an exstripteaser. 

After Andrew Duggan, the warden, has Shirley 

assigned as a maid in his house, he falls in love with her 

and relaxes his former stem prison rules. When Shirley's 

parole comes up, Duggan turns the appeal down because he 

is afraid of losing her. Shirley tells Constance the reason 

and the latter goes berserk and incites the women inmates 

to riot. They hold a woman parole board member as 

hostage until the warden accedes to their demands. As 

Constance is about to kill the parole member, the prison 

doctor and Shirley manage to save the woman. Duggan is 

replaced by a woman warden and Shirley wins her parole 

and is reunited with her little daughter 

EXPLOrriPS: 

Place prison bars over the theatre-front frames or across 

the boxoffice. Shirley Knight was nominated for cm Academy 

Award for her teenage role in "The Dark at the Top of the 

Stair.5" and is currently featured in "Sweet Bird of Youth 

CATCHLINES: 

Girls Behind Bars With No Glimpse of the Outside World 

. . . The Startling Facts About the Female Criminal Behind 

Prison Walls. 

Pi 

tm 

THE STORY: 

"Doctor in Love" (Governor) 

Michael Craig, young doctor working at a London hospital, 

under the direction of the blustering James Robertson 

Justice, catches jaundice and, while in bed, falls in love with 

his night nurse. When the latter leaves the hospital on 

Craig's recovery, he decides to accept a post at a country 

clinic, where he cares for all kinds of patients. Craig is 

finally put in full charge of the clinic and his new assistant 

turns out to be lovely 'Virginia Maskell. Craig again falls 

in love, this time with Virginia, and all goes well until his 

ex-flame turns up. Craig and 'Virginia have a spat and 

she, too, walks out on him. But the two are reunited at the 

London hospital when Justice, forced to have his appendix 

taken out, insists on having the operation performed by Craig. 

Virginia is called in to help out—and Justice's appendix 

plays Cupid this time. 

EXPLOITIPS: 

Where British comedies are popular, play up the handsome 

Craig, the bearded James Robertson Justice and Liz 

Frazer, Irene Handl, Reginald Beckwith and the others who 

have become regulars in the "Doctor" or "Carry On" series. 

CATCHLINES: 

Britain's Handsome "Doctor" Falls in Love—With a Beautiful 

Lady Physician . . . Laughs in the Hospital and Love 

Among the Young Doctors and Nurses . . . It's a Mad and 

Merry Mix-up When the "Doctor" Falls in Love—With One 

of His Feminine Colleagues. 

>ed 

BOXOFFICE BookinGuide April 23, 1962

VTLS: 20.' per word, minimum $2.00, cash with copy. Four consecuUve inserllong for price 

three. CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Number.s to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. • 

HELP WANTED 

REPRESENTATIVE WANTED. It you can 

jII advfrlising, we have the deal. Outoor 

adveitising in conjunction with The- 

Frame Service. Protected territory, 

to Iire 

n opportunity build tor the future. For 

L-tai^ contact: Romor-Vide Co., Chetek, 

Wisconsin. 

CLEflmUG HOUSE 

MANAGERS WANTED: Well known, 

jpidly expanding Midwest Circuit has 

penings for managers in single and multill 

indoor operations cmd''or drive-ins. 

/rite giving experience background and 

alary range. Boxoffice 9471. 

Experienced operator indoor and outoor 

operation. Must be sober and have 

omplele run of booth, maintenance and 

ome janitorial. Good pay, steady year 

3und employment. Must furnish refernces, 

enclose phone number. Reply to 

oxoffice 9470 

POSITIONS WANTED 

District Manager presently employed 

)oking for better opportunity. Age 40, 

imily. Boxoffice 9452. 

Projectionist available May 15, will go 

nywhere. Can manage small theatre, 

kipitol Theatre, Morrison, Illinois. 

Manager: Immediate assignment, top 

etch experience. Boxoffice 9461. 

Manager: 23 years successful experience 

U phases theatre work including adver- 

;8ing, exploitation, concessions. Write 

oxoffice 9464. 

Projectionist, 25 years experience indoor 

tieatre, would like a job for this sumaer. 

Arkansas-Mississippi. Ed L. Dardenne, 

lox 141, Benton, Arkansas. 

BUSINESS STIMULATORS 

Bingo, more action! $ 

nnes available, on, 

Somes Co., 106 Roge 

50 M cards. Other 

ff screen. Novelty 

s Ave., Brooklyn, 

Build attendance with real Hawaiian 

Few cents each. Write Flowers of 

irchids. 

wait. 670 S. Lafayette Place, Los Anlales 

5, Calif. 

Bingo Cards. Die cut 1, 75-500 combinaions. 

1, 100-200 combinations. Can be 

ised for KENO. $4.50 per M. Premium 

'roducts. 339 West 44th St., New York 

16, N. Y. 

Exploitatian and Burlesk features ovailible. 

Write Mack Enterprises, Centrolia, 

Umois- 

LET US PROMOTE YOUH PICTUHES 

WITH PICTUHES. Personalized heralds, 

«ndow cards and calendars. Advertise 

nore than one picture at a time. 500 her- 

3lds $1.75, 15 window cards $1.95, ad 

nat 35c. Write for samples. Buy direct, 

"lo middleman. Fepco Theatre Advertisers, 

3ox 795, Omaha, Nebraska. 

BY MAILI Send 25c for list of Hard-To- 

-rtt Adult Books. Cosmo Book Sales, 

Dept. BK, Box 635, San Francisco 1. 

MISCELLANEOUS 

Free Sample. QUIKWAY dry 

trate for fountain, Sno-Cone flavors, slush, 

SIC 1 oz. package makes 1 gallon for 

only 75c. For free sample write QUIK- 

WAY SYRUP CO. P. O. Box 4773, Baltimore 

11, Maryland. 

Wan

i 

'Txperimenr... 

"A devilish 

demonstration of 

trickery in fright 

and suspense 

that should scare 

huge success! 

Check 

important 

results at 

people half out 

of their wits at 

the Criterion." 

-Alton Cook. N.Y. World -Telegram & Sun 

Criterion, N.Y. 

and 

Paramount 

"Exceptional 

San Francisco! 

suspense picture 

...tlie most exciting 

tiling of its Icind 

to come along 

in 

many a moon. 

Blake Edwards 

"A chiller! It could 

scare the gizzard 

out of a gorilla." 

—Stanley Eichelbaum, S.F. ExaJ 

gives every sign 

—Newsweek Magazine 

of having one 

of the sharpest 

directorial minds 

in 

the immediate 

vicinity." 

-Paul V.Beckley,H.y. Herald Tribune 

"One of the most 

exciting movies 

to come along in 

years! 

-McCairs Magazine 

"Above the usual 

run of 

suspense films." 

—Paul Speegle, S.F. News-Call B 

A BLAKE EDWARDS 

PRODUCTION 

GlEII lEE 

— Paine Knickerbocker, S.F. Chronicle 

"The best thriller 

this year!" 

—Justin Gilbert, 

M.Y. Mirror 

WI1H 

ÎS 

ICrtrtOO^ 

STEFANIE POWERS 

SCREENPLAY BY 

THE GORDONS 

BASED ON THEIR NOVEL 

'OPERATION TERROR' 

PRODUCED I DIRECTED BV 

BLAKE EDWARDS

Boxoffice-April.23.1962

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